Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383
In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!If you are serious about being a significant brand in your market, take a listen:How to stand out as a premier pest control companyUnderstand that image is everything. Truck AppearanceTech AppearanceBilling/InvoiceWebsiteSocial MediaDoor hangers/leave-behindsWays to be specialBirthday cardsHoliday cardsMailer reminders for seasonal problems in your areaRing the doorbell and say hello, ask if there is anything extra that can be doneHave a dedicated customer service person who calls and checks in on occasionOtherwise, you are just a commodity that can be replaced with a cheaper price!People won't get rid of you if they know you and appreciate you.Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.Let's talk about the types of customers you will encounter:DissatisfiedInfrequentCompetitiveEmergencyNewcomersFormer CustomersAdvertising InfluencedReferredPasser BySolicitedFor more information contact:Casey Lewis925-464-8383casey@rhinopros.com
In this episode, we're diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won't cut it for your pest control business. You'll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.Plus, we unpack Google's E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You'll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
Today Casey will talk about contact lists for pest control growth:To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software. Organize your own listTag protocolHave a platinum planHave seasonal plansMosquitoesStinging insectsRodent inspectionsTermite inspection & warrantyTAG IdeasGPC1GPC2GPC3OS (rodent, mosquito, wasp,)Create Sales funnels defined by segments in your lists arranged by tagsGPC summer specialMosquito bundle dealOne shot time to schedule a treatmentPlease review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages.We also talk about using Google as a strategy to build your pest control “success pyramid”The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google's online dominance.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword variations like "affordable pest control," "same-day exterminator," etc.Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.What It Is:On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.How It Applies to a Pest Control Company:Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")Using header tags (H1, H2, H3) effectively with location-specific keywordsOptimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"Creating SEO-friendly URLs, such as:✅ www.example.com/ant-control-cincinnati❌ www.example.com/services1234What It Is:Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.How It Applies to a Pest Control Company:Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areasAdding high-quality photos of technicians, vehicles, and completed jobsEncouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We'd love to hear your feedback on Google.”)Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")What It Is:Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.How It Applies to a Pest Control Company:Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)Using mobile-responsive design (since most people search for pest control services from their phones)Implementing SSL security (HTTPS) for customer trust and SEO rankingCreating an XML sitemap and submitting it to Google for better indexingFixing broken links, duplicate content, and redirect errors that could hurt rankingsWhat It Is:Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.Final ThoughtsBy applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:1. GoHighLevel Marketing Software Mastery Setting up automated marketing campaigns to attract & retain customers Lead generation & nurturing with customized pipelines CRM best practices for managing & converting pest control leads Optimizing two-way texting, email, and voicemail drops for better engagement Tracking ROI with built-in analytics & reporting Using AI chatbots for lead qualification & customer support AI-driven ad targeting & campaign optimization Predictive analytics for seasonal pest control trends Automating customer follow-ups & appointment scheduling with AI Enhancing content marketing & social media with AI-generated posts Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
Video Content for Pest Control.In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:Vanity video vs. strategic videoContent topic clusters for pest controlCreating a long term content strategy and sticking with it.Creating simple but effective video with your Smart Phone.Let us know what you think about episodes like this by contacting Casey direct at casey@rhinopros.com or text at 925-464-8383Please review us atRhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision. Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at casey@rhinopros.com. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates. A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others. Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and planning that are coming up. More information can be found by emailing at casey@rhinopros.com. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control The Shift in Marketing Paradigms Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional methods like direct mail and print ads have given way to digital-first strategies. Today, success in pest control marketing requires a dynamic approach that combines engaging content, seamless automation, and cutting-edge technology like AI to meet customer expectations. Content Marketing: The Cornerstone of Visibility Pest control customers often begin their journey with a simple search for solutions to their problems. Example: A homeowner with a rodent problem might search for “how to get rid of mice” and come across a blog post or video. Content marketing ensures your brand is present during this critical stage. Importance of high-quality, educational content: Inbound Marketing: Attracting, Not Interrupting Inbound marketing is about drawing customers to you by offering solutions they need rather than bombarding them with ads. Key tactics for pest control businesses: Marketing Automation: Efficiency at Scale With limited time and resources, automation helps pest control companies maintain consistent communication without manually following up with every lead. Benefits include: Artificial Intelligence: The Future of Personalized Marketing AI-driven tools are becoming indispensable for pest control marketing in 2025. Applications in pest control: Predictive analytics to anticipate customer needs based on past behavior. Chatbots for 24/7 support and quick answers to common questions. Dynamic ad targeting to reach the right audience with the right message at the right time. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation. Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies. Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com
Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coast area of California. Faced with the regulatory problems in CA, Culley has opted to be especially eco freindly. This episode talks about the benefits and difficulties in providing green type treatments. We also touch briefly on the onslaught of AI into the pest control space. Is it a good idea or not to jump aboard the AI (artifical intelligence) bandwagon? YET! You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey's tips, you'll learn how to achieve measurable returns, boost your business's bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: Facebook https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing
Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities. In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company. We will also briefly touch on the variety of pest control software programs and the concepts of marketing automation and product integration to help you automate the steps you use to market your pest control company. In November, we will hold an online interactive webinar to help you understand the GoHighLevel software program for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.
Smarketing For Pest Control In today's episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth. Benefits: Build great sales and marketing teams Work together to define leads Work together on a strategy to follow up on leads Share defined goals for company growth Create a specific number of new customers we want to attain every month. Work together on shared messages to present to new customers. In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/
Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company. Benefits: Easy to understand Outlines a plan to use Provides areas to concentrate on. Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth. In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/
Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services. Benefits: Easy to understand Solves consumer problems Provides easy to understand profit margin Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/
Today's episode will discuss the concept of what constitutes a SMART pest control website. Benefits: On-Page SEO Website SiteMap Individual page components Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/
Today's episode will discuss the concept of goe-targeting or neighborhood style route building to: Benefits: Provide more daily calls Better ETA for customers Reduce overall mileage & vehicle cost Tech familiarity in neighborhoods In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year: Evaluate your own status in your local market. Assess your competition Create goals and plans for the 90 days in Q3 Take some risks for greater rewards Think about automation for follow up on leads. In early July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Today's episode will discuss the process and techniques involved in selling pest control services to a variety of different opportunities. We will deal with the following: 10 different types of buying customers The 5-step sales process Identifying sales opportunities and taking advantage of them. Learning the skill of listening Being prepared to sell anything to anyone at anytime. In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Today's episode will discuss marketing automation for pest control and whether GoHighLevel is a good answer for pest control. Casey will discuss what marketing automation is and how to use it effectively to maximize your conversions for new sales. In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Google LSA has been a great opportunity to drive quality leads, but with the popularity of this product has it seen its better days? What about Google Ads, is there a better way to set up your campaigns and ad groups to attain better conversion rates and lower acquisition costs? In this episode Casey will discuss the overall dilemma of advertising with Google and making sure it remains profitable to your pest control business. In late May or early June we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business. In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue. Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to drive leads using the three categories above. Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI. · DRIVE LEADS · MAXIMIZE CONVERSIONS · OPTIMIZE RESULTS You will grow your business by following the steps and constantly evaluating and improving your pest control companies' performance in these categories. Take a moment to self-evaluate and really determine where you might neglect certain parts of your overall marketing and sales effort to grow your business. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication. However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't materialize by themselves. It's a harsh truth, but merely visualizing your goals won't lead to achievement. You can't just sit back, relax, and expect things to happen. Realizing your goals requires grabbing them by the reins and actively pursuing them. This leads to an important question for all of us, especially as pest control business owners setting our objectives for 2024... What makes the transition from dreaming to action so daunting? Consider how often we start sentences with "I wish...". "I wish I had sent that email." "I wish I was hired that technician." "I wish I could sell more leads." "I wish I was a better negotiator." These statements reflect unfulfilled desires, highlighting the gap between dreaming and doing. As you set your goals for the new year, remember that true progress lies in the journey from wishful thinking to actual doing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year. Rhino Pest Control Marketing is hosting a Pest Control Marketing Workshop on January 16, 2024, at 11:00am PST. If you would like to attend, please sign in here: https://www.rhinopros.com/marketing-workshop If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Do you have a plan for growth in 2024? In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information. As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is to create a comprehensive business plan for growth and sales revenue. At Rhino Pest Control Marketing, we can help any pest control owner or manager create a custom-tailored plan catered specifically to their growth goals and plans in their own marketplace. In this overview of the market domination plan, you will be able to discover some of the key elements to control and monitor as the year progresses to ensure you can attain the goals you set this month for next year. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product. The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large. If you are wondering about pest control software and its impact on the pest control business this is a good listen. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process. The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company. Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Pest Control Contacts & Database. – Using Your Data For Money! In today's episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we're unearthing a gold mine you might overlook: your contact database. If you've ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to share the ‘why' and ‘how' of leveraging your contact database to multiply your new pest control customers. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
How much money do you want or need to spend on marketing for your pest control? In short, there is no simple answer to the pest control budget you should have for your pest control company. The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth. In this episode, Casey will discuss the different challenges a pest control owner will face in deciding the amount of money they may want to spend for the sales goals they expect to achieve. The conversation will discuss goals, expectations, marketing strategy, and sales process. If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack! Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise:
In this episode, Casey will discuss the overall idea of creating a pest control sales funnel. What are the sections of a funnel? Top of the funnel Middle of the funnel Bottom of the funnel What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel What are the stages of the buyer's journey? Awareness Consideration Decision How is the content you create impacted by the stage of the buyer's journey your prospect is in? What does building a funnel for a pest control company take, and how should goals and expectations be established? If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business. In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market? To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES." Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in late Q2 to find out more tips and training techniques for the pest control industry. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast. We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message
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