Podcasts about zeno group

Sean Layton, Executive Vice President of Earned Media at Zeno Group, shares key trends shaping the media landscape and Zeno's strategy for looking beyond legacy media for great opportunities. He explains how to select the right spokespeople and messaging considerations.

Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR's 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are reshaping the industry and impacting the four generations working within it.Moderated by Barby K. Siegel, Global CEO of Zeno Group, the panel explores questions like:How do different generations view AI's role in the future of PR?What does true collaboration across age groups look like?How can organizations foster flexibility without sacrificing culture?How should communicators approach purpose-driven work amid growing polarization and risk aversion?Key Discussion Highlights:AI as a Tool, Not a Replacement: AI is seen as a career-enhancing tool that frees up time for creativity and strategic thinking — but panelists caution against using it as a crutch, emphasizing the need to maintain strong writing and critical thinking skills.Hybrid Work Expectations: Younger generations value autonomy and flexibility, with many willing to take pay cuts for remote options. But panelists stress that trust, clear expectations, and intentional relationship-building remain critical in hybrid settings.Media Consumption Gaps: Gen Z leans into social and influencer-driven media, while older generations still prioritize traditional outlets like The New York Times and CNN. The takeaway? Successful communicators must be media-fluid and audience-focused.The Purpose Divide: Younger employees (especially Gen Z) expect companies to take stands on social issues, even as overall industry willingness to engage has dropped sharply—from 89% in 2023 to 52% in 2025.Soft Skills Still Reign: From phone calls to peer reviews, interpersonal communication, empathy, and networking remain essential soft skills for all generations.Call for Collaboration: Panelists advocate for breaking down hierarchies by bringing younger professionals into leadership conversations early and often. Generational gaps should be "galvanized," not just "minded."Reports: 2025 Global Communication Report: https://annenberg.usc.edu/research/center-public-relations/global-communication-reportFeaturing:    •    Fred Cook (USC Annenberg Center for PR)    •    Kelly McGinnis (Levi Strauss & Co.)    •    Sona Iliffe-Moon (Yahoo)    •    Bill Imada (IW Group)    •    Kyndall L. Echols (fashion & brand communications consultant)Host: Fred Cook (@fredcook),Chairman Emeritus of Golin, Director of the USC Center for Public Relations,Author of Improvise: Unorthodox Career Advice from an Unlikely CEOExecutive Producer: Ron AntonetteProducers: Joe Carreon and Javiera ContrerasFollow us: @USCCenterforPR on X, Instagram, and FacebookSubscribe to our newsletter: News from the USC Center for Public RelationsLearn more: https://annenberg.usc.edu/research/center-public-relationsThis episode was recorded live at USC Annenberg. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Building on Zeno Group's recent report on “Allies & Advocates,” which provides a new blueprint for civil society engagement in an increasingly polarized world, Paul Holmes sat down with Sarah Ogden, chief client officer for Zeno in London, and Georg Schmitt, former head of stakeholder engagement for the World Economic Forum and now a member of Zeno's reputation advisory board, to discuss the report's recommendations.   Looking at corporate engagement with civil society issues on a continuum that starts with mere compliance, progresses through support and advocacy, and culminated in activism, the report found that both consumers and executives feel the “sweet spot” is in the middle: with companies supporting and advocating for social causes. The discussion focused on a strategic approach that can help companies decide when and how to engage.

The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek's latest Beyond the Noise podcast.Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis communications consultant, media trainer and ex-journalist.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above.Our guests examine the communications strategies and approaches of different companies that have dropped, or watered-down, their DEI commitments in the wake of the election of Donald Trump to a second presidency. ‘DEI must DEI' has become the mantra of the Trump government and the President's new executive orders aim to dismantle nearly all forms of DEI.Speaking to PRWeek UK editor John Harrington, Lee and Malik discuss the potential impact of these actions on the wider comms and reputation of an organisation, especially in the longer term.They look at what these policies might mean for the ‘calendar events' such as Pride and Black History Month.Lee and Malik offer advice to comms professionals working with companies that are backing away from DEI. And they talk about what, if anything, comms can do to influence these policies in the first place. Hosted on Acast. See acast.com/privacy for more information.

In anticipation of Monday's presidential inauguration, businesses around the world are crafting their response and gearing up for four years of change. Barby Siegel, CEO of global communications agency Zeno Group, joins Rapid Response to explore how leaders should assess what issues are right for their business to speak out on, and how the new Administration impacts the already evolving state of DEI, a polarized workforce, and more. While many executives feel intimidated by the increased societal pressure on businesses, Barby encourages listeners to instead embrace this new era as a hidden opportunity. Visit the Rapid Response website here: https://www.rapidresponseshow.com/Donate to Baby2Baby: https://baby2baby.org/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the most common ways workers can find support and camaraderie is through a union. But what if your role doesn't allow you to be a part of a union? That's the case for middle managers. According to the National Labor Relations Act, managers are prevented from joining unions because it creates a conflict of interest. So where does that leave managers when it comes to support? Like in so many other instances, they are falling through the cracks. Without formal support groups, middle managers, like today's guest, have to go out of their way to create their own. Erin Mantz is currently a middle manager at communications agency Zeno Group, who has also been a middle manager at big tech companies throughout her career. She says her informal support group is necessary to stay above water. In this episode, she tells us how her support group operates, the benefits of having a support network, and where other managers might find their own support to get one of the hardest corporate jobs done.

Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.

Good health is one of the things that we value as most important in our lives. When other tragedies strike, people often will remark that at least they have their health. And even when all other things are going well, being in poor health (even momentarily with a minor illness) can completely through us out of balance. But despite the importance of  our health, our relation to and understanding of our health can be pretty limited. Healthcare literacy and patient literacy continues to be a challenge for most people. And there can be a lot to understand and keep up with giving that healthcare information continues to change as new things emerge (like pandemics), new discoveries are made, and new products are marketed.So the challenge becomes how do we communicate healthcare information to help providers, patients, and caregivers in their efforts to achieve better healthcare outcomes.Today's guest on Experience by Design to help us address these questions is Kristie Kuhl, Global Managing Director of Health and Wellness at the Zeno Group. Kristie began her career as an attorney, but before that majored in art history. We discuss how her beginnings as an art history major helped her understand the complexities and nuances of meaning. She channels this understanding to think about how people receive messages and information, recognizing the importance of meeting them where they are. Her legal background ironically helped understand the need to have clear representation of meaning and the need to communicate in ways that people understand. And her concern for people and desire for positive health outcomes has helped to bring both of her worlds together at the Zeno Group.We talk about her journey into the world of healthcare communication and what she has learned in the process. We explore how diagnosis is an emotional moment, and that healthcare products are often ones that no one really wants to buy.  We talk about the need to stylize communication for different communities, cultures, and generations. Finally we talk about the importance of communication training for people who have knowledge, and how to connect content to an audience's humanity. 

Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group's partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

Nearly two years later after forming a pioneering collaboration model, Zeno Group and Egami return to share key learnings and highlights of their work together to advance greater multi-cultural competency. Barby Siegel, global CEO, Zeno Group and Teneshia Jackson Warner, founder of Egami, joined VP, editorial director Steve Barrett to highlight how agency allyship has challenged the traditional agency partnership model, and helped to open up new opportunities for their teams and clients.

Megan Driscoll launched EvolveMKD nine years ago, establishing a firm with clients in healthcare, beauty, aesthetics and other areas. And she also works with her mom, who is the agency's office manager and a key part of each new employee's interview process. Driscoll talks about her firm, how the pandemic has changed it and its client work and the state of the economy on the latest edition of The PR Week. Plus the biggest marketing and communications news of the week: Pfizer's agency review; Twitter's new CEO; Levick winds down; and Zeno Group's traveling bassinet.   Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency's research on multiethnic younger generations in the report, The Multicultural Mandate 2023. Caruso also joins the regular cast of the podcast to talk about: - The Stand Up to Jewish Hate campaign; - Deepfakes strike the Vatican; - Blowback to the We Love NYC campaign;- And new account  and people  moves.  Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On today's episode, Matthew welcomes Kristie Kuhl (Global Managing Director, Health and Wellness, Zeno Group) and Peter Pitts (Former FDA Associate Commissioner and President of the Center for Medicine in the Public Interest) to share highlights and recap their panel session at the 2022 STAT Summit in Boston, MA.The STAT Summit is a prestigious annual event that welcomes global leaders to discuss healthcare's most critical topics, and Matthew, Peter, and Kristi's panel, "We The Patients," did not disappoint.With a focus on consumerism in healthcare and how direct marketing has the potential to be the new "patient engagement," attendees learned the value of thinking consumer vs. thinking patient. Put on your thinking hat and prepare for a rollicking and highly entertaining discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the Empower programme.

Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to share how B2B brands can leverage influencer and community marketing, the influence of metaverse on social media, and the importance of storytelling for your social media strategy.

Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies.

For episode 6️⃣0️⃣, Paisley is joined by her coworker, Emily Garcia, who works as a Senior Account Executive at Zeno Group! The girls will share their tips for recent grads, post-grad experiences, job search tips, and fun stories. Grab a drink and join us for the inaugural episode of the New Hire Happy Hour series! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/queenofcommpodcast/message

Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation's preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

Podcast topics:- Zeno Group wins three Kraft Heinz brand assignments;- Ongoing coverage of war in Ukraine, and the comms strategies of Volodymyr Zelenskyy and Russian propaganda; - Real Chemistry 2021 revenue surges to $439 million;- Weber Shandwick elevates Pam Jenkins to chief public affairs officer;- Details from PRWeek's inaugural Healthcare + Pharma Comms Awards shortlist;- PRWeek's 40 Under 40 is back and open for entries;- The reveal of this year's PRWeek Global Awards shortlist. Follow PRWeek on twitter @PRWeekUS

Just how do you navigate an allowance system that is both digital and physical? Kennedy Reynolds will show you the way! Kennedy is the Chief Content & Education Officer at Acorns, a saving and investing app. She spearheads the company's education and impact initiatives, working to unite financial literacy and consumer decision-making and to make money tools mainstream for everyday Americans. Prior to Acorns, Kennedy led digital content strategy at Zeno Group and founded the agency's Story & Brand Practice. She graduated from Harvard University and went on to complete her Masters in Creative and Life Writing at Goldsmiths College, University of London. Kennedy is the mother of three young children and the author of Grow Your Oak, a children's book that empowers kids to invest in their financial futures.

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Erica Jefferson, associate commissioner for external affairs, U.S. Food and Drug Administration (FDA).Podcast topics:- Jefferson talks about working through no “average days” at the FDA, what frontline comms work at the FDA was like during each stage of the agency's COVID-19 response, making sure the public has accurate and timely information about vaccinations and other COVID treatments and more;- Discussing claims from¸Edelman, The world's largest PR agency, that the firm doesn't accept work that denies climate change — despite working with ExxonMobil — amid the backdrop of COP26;- Explaining the multiple recent departures of notable figures from Edelman, including Deidre Latour, Jimmie Stone and Russell Dubner;- On this year's six inductees into PRWeek's Hall of Fame: General Mills' Jano Cabrera, Golin's Fred Cook, JPMorgan Chase & Co.'s Joe Evangelisti, HP's Karen Kahn, Zeno Group's Barby Siegel and Flowers Communication Group's Michelle Flowers Walsh;- On the fallout from the Travis Scott Astroworld mass casualty crowd surge that left eight dead and nearly 300 injured — and the reputation implications for brands involved;- Tackling Green Bay Packers quarterback Aaron Rodgers' anti-vaccination statements and their impact on brand endorsements;

Podcast topics:2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.   18:12 - Pfizer's COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates?22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami; Zeno CEO Barby Siegel says the partnership will benefit her agency's goals on multicultural communications and diversity, equity and inclusion.26:03 - The 9/11 Memorial & Memorial is launching a Never Forget PSA ahead of the terrorist attacks' 20th anniversary, specifically to reach a generation of younger Americans who have no memory of the attacks.30:11 - People moves, including Marina Maher Communications hiring its first president of healthcare and corporate businesses.  31:34 - What's trending on social — Is it too early for Pumpkin Spice Latte?; Tony Hawk uses his own blood to promote skateboards; Is the #CrateChallenge brand safe?

For our Wednesday show this week, Natasha and Alex hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here's who joined us:Amy Widdowson, VP Corporate Communications at Zeno Group and newsletter writer extraordinaire Kelsey Cheng, PR Director at Walker SandsCreighton Vance, Media Strategist at Mission North and maker of musicWe had a few things to chat about, so we broke the show into a few sections: Today's PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups.The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout.Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out.Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed.Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs!

For our Wednesday show this week, Natasha and Alex hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here's who joined us:Amy Widdowson, VP Corporate Communications at Zeno Group and newsletter writer extraordinaire Kelsey Cheng, PR Director at Walker SandsCreighton Vance, Media Strategist at Mission North and maker of musicWe had a few things to chat about, so we broke the show into a few sections: Today's PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups.The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout.Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out.Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed.Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs!

On today's episode of Raw & Real NYC, Samantha and I interview my lifelong best friend, my roommate, my twin flame, someone who inspires me so much and brings so much positive, radiant, energy into this world, Bridget Marie Caffrey of Pidge Designs. She is a Junior Art Director for Zeno Group and the creative direction and designer for Pidge Designs on Instagram. If you're interested in graphic design, paving your own path, and launching your own website / portfolio / instagram page, this episode is for you. We talk about mine and Bridget's life long friendship, her move to the big apple, her success at such a young age and oh the places she will go. We also give you guys a little sneak peak into a major collaboration happening this fall between Pidge and Raw & Real NYC - cant wait for you guys to listen! If you're interested in following on Instagram: @pidge.designs @bridgetcaff @rawandrealnyc website: bridgetcaffrey.com

On episode 106 of Bouncing Back, I interviewed Elese Gaydos who was most recently a Graphic design/Art directing intern at Zeno Group. This is also my 64th episode in partnership with The Avail List. I'm happy to announce that Elese just found a job, but I'm of course still going to show her off to all of you.Elese fell in love with graphic design in high school and immediately knew that she wanted to pursue it as a career. She prides herself on staying up to date with pop culture, news, and the latest trends. She's a student at heart who loves learning and teaching herself new things by watching YouTube tutorial videos and is an extremely hard worker who is ready to hit the ground running. Watch our episode below and be jealous that you weren't fast enough to hire her.elesegaydos.comvimeo.com/544593125#BouncingBack #Covid19 #JobSearch #Advertising

In the old days, a salesperson would walk into a prospect’s office, observe pictures, books, and other items on the desk and walls, and start a conversation about something of mutual interest. Those conversation starters broke the ice and created a bond between the salesperson and the customer. Today, we’re doing this online, and we call it breaking into the new narrative. This week Gabriel Carrejo, award-winning Director of Global Social Marketing at Automation Anywhere, and Michael Brito, EVP Digital & Analytics at the Zeno Group, join Channel Edge and discuss the evolution of social selling and marketing and what they call the new narrative. What is the new narrative, and why should you care? It’s about understanding your target audience’s affinities and interests and using that data to connect with them and create meaningful engagement. Listen in as Gabriel and Michael talk about how salespeople can use data to find the right angle to start a conversation and create an immediate bond with prospects. It’s also being used by marketers to achieve better engagement.

Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. Michael and I dive into some of the granularity he uses in finding influencers for his clients, but also what insights the influencers tell him that better informs his client’s overall marketing. We also talk about the challenges of using B2B thinking in the B2C space. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Herosmyth Podcast - Live from the Vault we discuss why creating a purpose driven business is essential in the modern era. Hosts Chad Coleman and DeAndré Dowell, break down exactly why it is essential and how changes in society led to this moment. We also discuss a new study conducted by the Zeno Group which finally puts data driven analytics behind the benefits of creating a purposeful brand.  Business News: The Ongoing Affects of COVID on Small Businesses Major Gym Chains Closing There DoorsWhat next for Small Businesses in these Times

Barby Siegel, CEO of Zeno Group, a global public relations firm headquartered in New York City, joins Patrick in the lab. Barby has been at the helm of Zeno for the past 10 years and stewarded the organization through a season of tremendous growth and success. She credits that success to the winning culture that she and her team have built and maintained. Whether you are trying to find the right organizational fit for yourself or striving to take your organization to new levels, this podcast episode is for you. Learn first-hand what this successful leader and organization are doing to get culture right!

Host, Becca brings two of her very good friends to the podcast! Alina, account supervisor at Zeno Group and Jenna, sales manager at Robert Half, share their experiences excusing the negative jobs, men, women, friends, and dating experiences from their lives. Becca, even shares a few funny dating stories of her own. They’re doing life for themselves and keeping the feelings flowing every damn day, living their best lives.

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.     About Our Guest Barby K. Siegel, CEO, Zeno Group Under Barby's leadership, Zeno Group has experienced unprecedented growth and industry recognition for its creativity, highly-collaborative culture and defining its north star — Fearless Pursuit of the Unexpected. Step into any Zeno office and you immediately feel the high energy and special spirit that imbues the “Green Machine” every day. Barby has represented clients in myriad categories, including personal care, packaged goods, food, beauty, health, automotive, fashion, retail, financial services and technology. She is passionate about the power of a ‘big idea' to work across channels to influence behavior, impact the intersection of brand and corporate reputation and drive real business value for the clients that trust Zeno with their business. Zeno was named 2019 Agency of the Year and Midsize Agency of the Year by PRWeek as well as 2019 Agency of the Year and Midsize Agency of the Year at the SABRE Awards North America.  Zeno also received high commendation as 2017 PRWeek International Agency of the Year, was named a Best Place to Work by PRWeek in 2016 and 2017 and received the distinguished Platinum SABRE Award for ‘Best in Show' at the 2017 SABRE Awards North America.  The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. In 2018, The Holmes Report honored Barby with their Individual Achievement Award. In 2017, Barby was named Global Agency Professional of the Year by PRWeek and inducted into their Hall of Femme. For the past six years, Barby has been named to PRWeek's ‘Power List' (2013-2019). Additionally, Barby is a Director on the Board for Year Up and the PRSA Foundation as well as a member of the Arthur Page Society. But, Barby is most proud of the title “Mommy” to her two daughters, Matty and Mallory have put their own stamp on ‘fearless'.

Zeno Group's managing director, global strategy and insights Therese Caruso joins Diana Marszalek in the Echo Chamber to talk about what brands need to know to reach “Gen We” – the kids aged 14 to 20 who wield influence in the family, and are radically different than the millennials that marketers have worked long and hard to understand. They have friendships based on shared values, believe success and purpose are keys to happiness and see themselves as their own personal brands.

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs. As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs. In this expert session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify and activate audience and influencers.  Links: Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/data-driven-storytelling/  

Follow along as Barby Siegel, CEO of Zeno Group, recounts how she used the power of being fearless to grow Zeno from a little-known PR firm to being named the Mid-Sized Agency of the Year in 2017 by Holmes Report.

Over the past decade, 85 per cent of new businesses in the United States have been started by Latinos, with the women among them being the biggest drivers of that trend. That data comes a study by Zeno Group and the We Are All Human Foundation, and we talk to their founder in this week's episode of the Business Extra podcast.  Claudia Romo Edelman is an advocate for equality, diversity and inclusion, as well as co-host of the Global Goalscast focused on the UN's Sustainable Development Goals. Edelman explains to _The National's_ Mustafa Alrawi that part of the reason statistics like the one above could be surprising to business people interested in the American market, is because Hispanic representation in media and politics does not match that of the demographic's economic impact. She hopes to use her platform to change that, and help expand Hispanic representation and inclusion.

Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why social data is just as valuable for B2B as it is for B2C Where to start with B2B social listening How influencer marketing works in B2B social Why businesses should be empowering employees to be storytellers How to build trust with customers   Resources Salesforce Talk Triggers The Zeno Group   Visit SocialPros.com for more insights from your favorite social media marketers.

In this podcast, the PGA of Canada connects with Miklos Breitner from Golf Business Monitor and Frank Eliason, a social media expert related to customer experience. Frank discusses how his book, @YourService is still relate-able and can used in the golf industry. Emotional touchpoints are key to today's customer and even more important for the golf professional to make it easier for today's customer to be able to share their experiences. Don't miss this great podcast where Frank will challenge PGA professionals o to change their business model to attract more clients and golf club members. About Frank Eliason Frank Eliason is an American corporate executive and author. Referred to as "the most famous customer service manager in the US, possibly the world" by BusinessWeek. Eliason is best known for developing the use of social media in the practice of customer relations. After a brief career in retail, Eliason worked for Vanguard Investments and the now-defunct Advanta Bank. He joined Comcast as Executive Support Manager in 2007 during a period of high-profile public relations issues. In 2008, Eliason, as part of the team selected to address the issues, created the Twitter account @ComcastCares and began directly responding to customer complaints, which positively impacted the public perception of Comcast.Eliason, who interacted with more than 10,000 Comcast customers via Twitter, was the subject of significant press attention; he was featured in the Wall Street Journal, ABC News, Wired, the Washington Post, BusinessWeek, Forbes and the Philadelphia Inquirer, among other publications, and became known as "Famous Frank" inside Comcast. In July 2010, Eliason left Comcast to become Global Director of Social Media at Citi. At Citi, Eliason was recognized by trade magazine Bank Technology News as one of the Innovators of the Year (2011 and 2012), and in 2013 he was named by the Holmes Report as one of the 25 top innovators in the public relations industry. Eliason was named executive vice president, US digital and customer experience for Zeno Group in October, 2015.

The Holmes Report editors Paul Holmes, Arun Sudhaman and Aarti Shah talk about the 2016 Agency of the Year winners that were unveiled on May 3 at the SABRE Awards North America. The editorial team talks about why M Booth, Cohn & Wolfe, W2O Group, Zeno Group, Method Communications and other winners were standouts in this year's highly-competitive agency of the year competition.