Stories from the River

Watch the full episode: https://youtu.be/EhPWOPsJILI   In this spotlight of episode 362, Charlie Malouf and John Russo focus on the transformation of a showroom styled to the Ashley 7.0 standard. John spoke about the appreciation for the openness, brightness, and inviting atmosphere of the new showroom, which created a positive environment for all who entered. The discussion explored specific elements of the renovation, especially the new sleep shop area.  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on Youtube: https://youtu.be/EhPWOPsJILI  Growth, opportunity, and strong leadership are at the heart of every successful new beginning. In this episode of Stories from the River, Charlie Malouf welcomes John Russo, General Manager of the newly opened Easley Express, Broad River Retail's newest Ashley Store and Outlet in Easley, South Carolina. John shares his journey to Broad River Retail, his progression into store leadership, and the transformation of a former retail space into a 41,000-square-foot Ashley showroom serving the Easley community. The conversation explores the excitement and challenges of launching a new store, building a team of Memory Makers, and creating a culture focused on growth and guest experience. John reflects on the positive community response, the importance of consistency and teamwork, and the opportunities ahead as the Easley Express begins its next chapter. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode:  https://youtu.be/3YliqB3qyqg   In this spotlight of episode 361, Charlie Malouf and David Kirby discuss what people considering joining Broad River should know, emphasizing the importance of discipline and grit in their backgrounds. According to David, success and belonging at the River are rooted in the willingness to consistently work hard, learn, and persist through challenges. He notes that without the determination to engage fully with the process and maintain daily dedication, one might not fit within the company's culture.   Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail   

Watch the full episode: https://youtu.be/3YliqB3qyqg   In this spotlight of episode 361, Charlie Malouf welcomes David Kirby, known for his energetic, "wild card" personality. The conversation centers around the his passion for fostering a positive workplace culture, highlighting efforts to create an inclusive, upbeat environment where everyone feels recognized and valued. David describes his outgoing approach, including celebrating successes on the radio and engaging in spirited activities like ringing the cowbell, a favorite among colleagues for boosting morale.  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

This episode on YouTube: https://youtu.be/3YliqB3qyqg Culture, mentorship, and a willingness to embrace new challenges can open the door to unexpected opportunities. In this episode of Stories from the River, Charlie Malouf welcomes David Kirby, Home Furnishings Associate at the newly opened Spokane Ashley Store and Outlet. David shares his unique career journey from serving 20 years as an Air Force inventory manager to working in warehouse operations, flooring, and sales before finding his way to Broad River Retail. He reflects on what attracted him to the organization, the excitement surrounding the Spokane grand opening, and the support he received from leaders and fellow Memory Makers as he transitioned into his first commission sales role.   Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/KO747BAYr-I  In this spotlight of episode 360, Charlie Malouf and Derryck Hugson explore the expansion of new offerings designed to create more options and better experiences for every guest. From a 70–80 bed sleep shop to a dedicated outlet and the introduction of Ashley Luxe, the conversation highlights how a broader assortment allows Memory Makers to serve guests across a wide range of styles, price points, and shopping needs. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/vt2_dfeHjnY  In this spotlight of episode 360, Charlie Malouf continues the conversation with Derryck Hugson around the launch of the Spokane Ashley store, exploring the challenges that come with transitioning from a smaller retail environment into a 101,000-square-foot flagship store and outlet. The discussion highlights how, despite differences in terminology across organizations, the core principles of guest engagement remain the same—creating authentic connections that make guests feel welcomed and supported from the moment they walk through the door. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/vt2_dfeHjnY  Growth, risk-taking, and a commitment to culture are essential to building something meaningful from the ground up. In this episode of Stories from the River, Charlie Malouf, CEO of Broad River, welcomes Derryck Hugson, General Manager of the Spokane Pathfinders, to discuss the grand opening of the new Spokane Ashley store—a three-story, 101,000-square-foot flagship location that also includes an outlet. The conversation explores the challenges and opportunities that come with building a new team and culture from scratch, including hiring, training, and creating an environment where Memory Makers can thrive. Derryck discusses the importance of authenticity when connecting with guests, fostering creativity and resilience within the Spokane Pathfinders, and maintaining a strong focus on process and execution during a major launch. This episode offers an inspiring look at leadership, entrepreneurship, and the power of embracing new opportunities with confidence and purpose. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/PjT9Z-7YZgk  In this spotlight of episode 359, Charlie Malouf continues the conversation with Dana Mallory, exploring her advice for aspiring female leaders and the lessons that have shaped her leadership journey. Dana shares the importance of understanding both strengths and weaknesses, emphasizing that self-awareness and authenticity are foundational to personal growth, team connection, and effective leadership. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/PjT9Z-7YZgk  In this spotlight of episode 359, the conversation explores Broad River Retail's unique approach to leadership through the concept of being "in a position to impact" (P2I). Rather than relying solely on observation and post-sale feedback, leaders are encouraged to actively engage alongside Memory Makers and guests in the moment—creating opportunities to support, coach, and maximize every customer interaction as it happens. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch full episode on YouTube: https://youtu.be/PjT9Z-7YZgk  Consistency, servant leadership, and a strong team culture are at the heart of building lasting success. In this episode of Stories from the River, Charlie Malouf sits down with Dana Mallory, Broad River Retail's 2025 Senior Retail Leader of the Year and newly promoted Regional Manager. Dana reflects on her journey from humble beginnings in retail to leading the transformation of the "Savage South" region through intentional leadership, accountability, and a deep commitment to developing people. Books mentioned: Think Again by Adam Grant - https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878123/  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/H2r4Bf7qDD0  In this spotlight of episode 358, Charlie Malouf and David Moraco reflect on a successful year with the Wolfpack, discussing what drove their achievements and the sense of impact they felt. David talks about running strong numbers throughout the year while acknowledging ongoing opportunities for growth. They highlight the importance of consistency, focusing on key behaviors, and the persistent effort to engage with every guest. David also mentions transitioning some Memory Makers to strengthen the group, emphasizing that the goal goes beyond just transactional interactions. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/H2r4Bf7qDD0  In this spotlight of episode 358 of Stories from the River, Charlie Malouf and David Moraco discuss the impact and value of the senior sales manager role. Charlie explains that this position was conceptualized as a way for individuals new to the company to learn the system through hands-on experience. David reflects on his personal journey, highlighting how the senior sales manager role provided deeper insight into company processes, bridging the gap between traditional retail experience and Broad River's specialized structure. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch on YouTube: https://youtu.be/H2r4Bf7qDD0  Leadership, culture, and a commitment to serving others are essential ingredients for building strong teams and lasting impact. In this episode of Stories from the River, Charlie Malouf welcomes David Moraco, General Manager at Broad River Retail, to share his journey from retail leadership roles across the country. David reflects on joining Broad River Retail in 2024 through a transitional leadership role designed to immerse outside leaders in the company's systems, language, and culture—an experience that helped prepare him for rapid growth into broader leadership responsibilities. The conversation explores David's passion for creating a culture of giving among his Memory Makers, particularly through support for St. Jude Children's Research Hospital and Hope to Dream. He discusses his approach to increasing guest engagement and charitable impact in an outlet environment, while also emphasizing the importance of ownership, vision, and relationship building in retail leadership. David also shares lessons from transitioning into larger operations, developing future leaders, and creating experiences that turn guests into lifelong clients. Visit https://www.storiesfromtheriver.com  for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch full episode: https://youtu.be/2aPU-4PUXNk  In this spotlight of episode 357, Charlie Malouf and Lee Vang dive into how asking deeper questions about data use leads to more actionable insights and drives a culture of learning within the organization. They discuss how data from business intelligence isn't just about collecting numbers; it's about transforming those figures into strategies for improvement. They emphasize the importance of using data to identify coaching opportunities and pinpoint successes or areas for growth, fostering a smarter, more adaptive organization where Memory Makers continually refine their practices based on concrete results. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/2aPU-4PUXNk  In this spotlight of episode 357, Charlie Malouf and Lee Vang talk about the importance of leveraging large language models to explore the massive trove of organizational data, delving into overlooked areas for new insights. They emphasize the critical need to maintain data integrity and discuss strategies for protecting sensitive information. This includes adopting a "fortress security mindset"—traditionally used in network or infrastructure security—and applying it to data management. The discussion also highlights challenges such as determining the appropriate level of data access, weighing whether to share a decade's worth of information or limiting access to just the current fiscal year to mitigate exposure risks. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail   

Watch on YouTube: https://youtu.be/2aPU-4PUXNk  Clarity, resilience, and a commitment to building the right systems can transform how an organization operates and grows. In this episode of Stories from the River, Charlie Malouf welcomes Lee Vang, Senior Business Intelligence Developer, to reflect on his journey at Broad River Retail and the pivotal role he played in rebuilding the company's business intelligence foundation. Joining during a time of significant transition, Lee shares how he stepped into a near non-existent BI environment and took on the challenge of creating the infrastructure needed to support leaders and Memory Makers with accurate, actionable data. Lee discusses the evolution of data-driven decision making across the organization, including the development of foundational tools like the HFC KPI and Truth Report, and the integration of modern platforms such as ThoughtSpot and Power BI. He highlights the importance of data integrity, system alignment, and making insights accessible across all levels of the business. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/JMWamVoY-FY   In this spotlight of 356, Bo Pennebaker takes a moment before concluding to express heartfelt gratitude and admiration for the Charlie Malouf and the Broad River organization. Drawing on personal experience from working with a variety of retailers over the years, Bo highlights the unique culture and purpose-driven spirit that sets Broad River apart. He emphasizes the significance of not just achieving impressive results and metrics, but also the remarkable way in which these outcomes are accomplished. He describes the organization's culture as authentic and tangible, noting that it is something one can feel, smell, and taste—evidence of Broad River's distinct approach. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/JMWamVoY-FY  In this spotlihg episode of 356, Charlie Malouf and Bo Pennebaker highlight the historic launch of the Ashley Luxe Collection, described as the largest launch in Ashley's history. Bo shares insights on the significance of this new offering, which is exclusive to Ashley stores. Unlike past product rollouts that primarily targeted internal markets and existing customers, this launch represents a new level of ambition, including eye-catching digital billboards in Times Square and robust social media engagement. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on Youtube: https://youtu.be/JMWamVoY-FY  Charlie Malouf welcomes Bo Pennebaker, EVP, Licensee Operations of Ashley Global Retail, for a conversation rooted in shared history, industry experience, and a passion for retail. In this episode of Stories from the River, Charlie and Bo reflect on their Mississippi roots, long-standing friendship, and the career paths that shaped Bo's journey—from manufacturer's rep to retail owner, and now to executive leadership within Ashley's global network. They discuss the evolution of his role following the sale of his business, including his work with DSG and his current focus on real estate, operations, and supporting Ashley's licensees. The conversation also explores the launch of the Ashley Luxe Collection, the brand's largest introduction to date, aimed at engaging a younger, design-focused customer. They highlight the importance of storytelling, adaptability in a shifting retail landscape, and the role of culture in driving performance. Books mentioned: How to Get a Return on Failure by John C. Maxwell - https://www.amazon.com/How-Get-Return-Failure-Smarter-Return/dp/B0GR1JCLVD/  Procrastination Proof by Jon Acuff - https://www.amazon.com/Procrastination-Proof-Never-Stuck-Again/dp/154090380X  Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara - https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573  Podcasts mentioned: The Learning Leader Show with Ryan Hawk - The Only Thing That Separates Great from Everyone Else | Will Guidara - https://www.youtube.com/watch?v=uqIJZlJC6tU  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/QcUzT0pDetY  In this spotlight from episode 355, Charlie Malouf and Manny Rodrigues highlight the company's ambitious growth across multiple regions while reinforcing their core focus on people, process, and purpose. They discuss recent expansions, including grand openings for Project Cascade in Spokane and Moscow, and a forthcoming location in South Portland, Maine under Project Acadia. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode: https://youtu.be/QcUzT0pDetY  In this spotlight from episode 355, Charlie Malouf and Manny Rodrigues discuss the exciting developments surrounding a new Ashley store location in Statesville. The space will become a 7.0 Ashley showroom, reflecting the company's latest design and renovation standards. Charlie highlights the store's connection to Charlotte, emphasizing ongoing growth and recent upgrades in Mooresville, Hickory, and Salisbury—all now 7.0 stores. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/QcUzT0pDetY  Growth, intentional investment, and a people-first mindset continue to fuel Broad River's expansion. In this episode of Stories from the River, Charlie Malouf and Manny Rodrigues share the news of Broad River Retail's expansion into Statesville, North Carolina with a new Ashley Store. They explore the importance of this market, highlighting its strategic location at the intersection of I-77 and I-40. They also discuss its connection to the Greater Charlotte area, as well as the thoughtful approach behind entering and strengthening existing markets. The conversation dives into the transformation of a former grocery space into a modern furniture showroom, along with the broader impact of investing in smaller communities. They discuss ongoing revitalization efforts, the role of Memory Makers in driving success across nearby markets, and the opportunities this new location will create for growth and development. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/lfxkiGyCeqU  In this spotlight from episode 354 of Stories from the River, Charlie Malouf sits down with Brian Fuller to explore what it takes to build a reputation for leadership and consistent success. Known as a go-to resource for peers across the business, Brian shares why so many sales managers and HFCs seek his guidance—and what truly makes the difference. The conversation highlights the importance of creating an environment where Memory Makers feel confident, supported, and passionate about their work. Brian emphasizes that when people genuinely love what they do, it naturally carries over to both guests and teammates. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/lfxkiGyCeqU  In this spotlight from episode 354 of Stories from the River, Charlie Malouf sits down with Brian Fuller to explore the impact of the VIP program and the role it plays in supporting both guests and associates. From building confidence through repetition to creating a culture centered on belief, the conversation highlights what it takes to drive consistent performance. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/lfxkiGyCeqU  Confidence, consistency, and a people-first mindset are key to driving lasting success. In this episode of Stories from the River, host and CEO Charlie Malouf welcomes back Brian Fuller, VIP Sales Manager and two-time VIP Sales Manager of the Year at Broad River Retail. Joining from Wilson, North Carolina, he shares insights into his team's success and the impact of the VIP program—describing it as the lifeblood that supports both guests and associates. The conversation explores his approach to building confidence through repetition and role play, his commitment to serving guests without judgment, and the meaningful impact of helping others secure the financing they need. He also reflects on motivating his team, embracing continuous improvement, and leading with intention. This episode offers a powerful look at what it takes to develop people, drive performance, and create a culture rooted in growth and support. Brian's last appearance on the pod: Behind the Scenes of Project Premier: Recognizing and Celebrating Broad River's Memory Makers - https://youtu.be/qN5EQT9cq5g   

Watch the full episode here: https://youtu.be/KEYLu7VfH-c  In this spotlight from episode 353 of Stories from the River, Tyler Trill sits down with Mark Deulley to explore the work behind earning Bridge Builder Awards in both CX and retail. From solving complex data challenges to leading impactful projects, the conversation highlights the power of collaboration across teams. Mark shares insights from a major CX initiative that improved data accuracy and created lasting value across the business, along with the rollout of new sales tools and the Podium platform that streamlined processes across stores. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/KEYLu7VfH-c  In this spotlight from episode 353 of Stories from the River, Tyler Trill sits down with Mark Deulley to explore the impact of servant leadership, humility, and collaboration in the workplace. From transitioning into data and project management to working alongside teams across Broad River, the conversation highlights a shift from personal achievement to helping others succeed. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the episode on YouTube: https://youtu.be/KEYLu7VfH-c  Growth, service, and continuous learning are at the heart of a meaningful career. In this episode of Stories from the River, host Tyler Trill sits down with Mark Deulley, Senior Manager of Project Management at Broad River Retail, to explore his journey across multiple roles within the company. From earning two Bridge Builder Awards to leading initiatives that enhance data accuracy and sales tools, Mark shares what it means to lead with purpose and serve others. The conversation also highlights his passion for giving back through programs like St. Jude and Hope to Dream, as well as his approach to project management, personal growth, and lifelong learning. From lessons learned along the way to life outside of work, this episode offers an inspiring look at what it takes to grow, lead, and make a lasting impact. The Power of Perseverance: Mark Deulley's Founders Scholarship Fund Story - https://www.youtube.com/watch?v=kaFJLy0fy1Y  Books mentioned: Rich Dad Poor Dad by Robert T. Kiyosaki  - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194  The 360 Degree Leader by John C. Maxwell - https://www.amazon.com/360-Degree-Leader-Developing-Organization/dp/1400203597/  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/bYmbwFZPixk  In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to break down the scale and complexity of managing inbound and outbound operations across multiple distribution centers. They explore how real-time visibility into cartons and cases helps teams align labor with demand, maintain efficiency, and stay within budget. Brian shares a behind-the-scenes look at the volume moving through the network each week, highlighting the importance of close coordination with operations to balance receiving and shipping. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/_L3opPX_MiA  In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to reflect on his journey leading supply chain at Broad River Retail. They explore how the role has evolved over time, from early-stage operations to a scaled, nationwide network, and the shift from manufacturing control to managing external vendor partnerships. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/_L3opPX_MiA  Operational excellence doesn't happen by chance. It's built through experience, adaptability, and a relentless focus on people and process. In this episode of Stories from the River, Charlie Malouf welcomes Executive of the Year Brian Deckelnick, diving into his journey at Broad River Retail and recent promotion to Vice President. They reflect on Brian's path from his early aspirations in New Jersey to becoming a key leader in supply chain, shaping the systems and strategies that support the company's continued growth—including the critical push toward the 272 milestone in 2025. Brian shares how his team has navigated complex challenges, from the COVID pandemic to shifting tariff landscapes, while scaling operations from a single distribution center to a nationwide network. He highlights the role of initiatives like Project Ship and vendor scorecards in driving efficiency, accountability, and stronger partnerships across the business. The conversation also emphasizes the power of culture in sustaining performance. Brian and Charlie discuss how initiatives like Supply Chain Appreciation Week, monthly kickbacks, newsletters, and yearbooks foster connection among Memory Makers, especially in a distributed environment. They close by recognizing that success at this scale is rooted in collaboration, continuous learning, and authentic leadership, with Brian crediting his team of Memory Makers as the driving force behind both his achievements and the company's momentum. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/0YKzaL4-H3M   In this spotlight of episode 351 of Stories from the River, Charlie Malouf sits down with Carl Hillesland to discuss the ongoing journey in Spokane, focusing on hiring, staffing, and operational complexities. They explore the challenges of building a strong team in a new market, navigating state regulations, and adapting to different store hours and time zones. Carl highlights standout talent and the strength of the recruiting process, while also recognizing the team's ability to stay solution-focused in the face of obstacles. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/0YKzaL4-H3M   In this spotlight from episode 351 of Stories from the River, Charlie Malouf and Carl Hillesland explore the unique dynamics of their Spokane store, Broad River Retail's first mall-connected location. They discuss the impact of increased foot traffic, the challenge of understanding customer intent, and how the team is navigating multiple entrances and high-volume flow. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch full episode on YouTube: https://youtu.be/0YKzaL4-H3M  Growth at scale requires more than expansion. It demands clarity, culture, and commitment in every new market. In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Carl Hillesland, Director of Retail Performance, to explore Project Cascade, Broad River Retail's expansion into the Northwest, with new locations in Spokane, Washington, and Moscow, Idaho. Together, they discuss the leadership approach behind launching in non-adjacent markets, the importance of culture transfer, and how Memory Makers are laying the foundation for early success. Carl shares insights into the team's ability to adapt quickly, navigating everything from complex logistics and IT challenges to new state regulations and unique showroom dynamics—while still delivering strong performance. The conversation highlights how local market awareness, including proximity to college campuses and tailored merchandising strategies, is shaping long-term growth. Charlie and Carl also recognize the energy and resilience of the Spokane Pathfinders and Moscow Trailblazers, whose entrepreneurial spirit demonstrates how intentional processes and scalable systems can drive results in new environments. They close by reinforcing that Memory Makers remain at the heart of this momentum, as Broad River Retail continues its journey of bold, sustainable growth. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/QXiRAENvoOU  In this spotlight from episode 350, Charlie Malouf sits down with Idy Csongradi to talk about her recent recognition among her peers and the journey that led to that moment. Idy shares the excitement and nervous energy she felt during the announcement, recalling her path from early training to becoming a finalist and how the recognition fulfilled a goal she had dreamed about for years. The conversation also explores Broad River's rapid growth and Idy's role in supporting that momentum through efficiency and innovation. She discusses how she uses tools like ChatGPT and tools like Beautiful.ai to refine ideas, streamline collaboration, and help systems scale as the organization continues to grow—always with the goal of better supporting fellow Memory Makers. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/QXiRAENvoOU  In this spotlight from episode 350, Charlie Malouf and Idy Csongradi reflect on the unique culture at Broad River and what it means to be a "Memory Maker." The conversation opens with both expressing their appreciation for this meaningful title, which reflects the company's mission to "furnish life's best memories." Charlie Malouf shares the origin story of the term, revealing it was linked to the launch of their new purpose statement in August 2018. Rather than using generic or impersonal terms for people in the organization, the company chose Memory Makers to embrace their collective role in creating lasting, positive experiences for guests and one another. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/QXiRAENvoOU   Growth often begins with stepping into the unknown and trusting the journey ahead. In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Idy Csongradi, Broad River Retail's 2025 Memory Maker of the Year, for a heartfelt conversation recorded in the new broadcast studio at the Mill campus. Idy reflects on her journey from Hungary to Charlotte, sharing how her early career as an executive assistant and her curiosity about the world inspired her move to North America and the challenges of adapting to a new culture. Idy also discusses how preparation, resilience, and strong family values helped her overcome imposter syndrome and continue growing both personally and professionally. The conversation explores her path at Broad River—from Retail Experience Coordinator to executive assistant supporting multiple leaders—and her passion for collaboration, culture, and creating meaningful experiences for Memory Makers. Charlie and Idy close with reflections on courage, growth, and the importance of not letting fear or self-doubt hold you back. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/f8EFwdoLkos   In this spotlight from episode 349, Stacey touches on how despite a packed calendar and the challenges of fitting in special events, the VIP Summit proved invaluable by empowering their Memory Makers with deeper product knowledge. He emphasizes that knowledge builds confidence, which in turn drives successful sales experiences. Through stories of Memory Makers helping customers find tailored solutions—like securing optimal payments or solving unexpected moving mishaps—he illustrates how the Summit's learnings have already begun to resonate and elevate their service. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch the full episode here: https://youtu.be/f8EFwdoLkos   In this spotlight from episode 349, Charlie Malouf and Stacey McCormick discuss the thoughtful selection of six breakout sessions, each focusing on unlocking new ways to empower guests and boost business. The sessions ranged from increasing prequalification applications with Versatile, leveraging 60-month no-interest financing with Synchrony, and optimizing same-day credit lines. Peer panels featured Broad River legends, including top-performing managers and experts, who shared real-world strategies and insights, all based on feedback gathered from the Memory Makers themselves. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch on YouTube: https://youtu.be/f8EFwdoLkos  Turning inspiration into action takes focus, collaboration, and a clear vision for empowering Memory Makers and guests alike. In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Stacey McCormick, EVP, Retail Performance, to reflect on the impact of the recent VIP Summit, an event designed to unlock the potential of consumer financing across Broad River Retail. Sparked by strategic conversations during a quarterly business review with Synchrony Financial, the summit brought nearly 400 Memory Makers together for three days of focused learning. Through six curated breakout sessions, partners and Broad River leaders shared practical strategies around prequalification with Versatile, Synchrony's 60-month no-interest financing, credit line optimization, near-prime and lease-to-own solutions, and tools like Podium to drive repeat engagement. Stacey also discusses the momentum following the summit and how the team is translating insights into measurable results. From navigating unexpected snowstorms that disrupted store traffic to launching the Forge Forward challenge tied to key financing metrics, the focus remains on helping Memory Makers move beyond applications to grow the overall finance percent of business. With improved dashboards, surveys, and ongoing coaching, the effort reinforces a simple but powerful strategy: empower Memory Makers with knowledge, give guests flexible options, and play the long game with financing to drive sustainable growth. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch full episode here: https://youtu.be/7M114-FtZFI  In this spotlight from the VIP Summit episode, Charlie Malouf, Heather Greenwood, and Emelyne Henderson explore the impact of peer-led panels and collaborative learning among Memory Makers. Drawing on experiences from events like Orange Crush and Sleep Summit, they highlight how real-world insights from top-performing peers create practical, relatable takeaways that inspire growth. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail        

Watch full episode here: https://youtu.be/7M114-FtZFI  In this spotlight from episode 348, Charlie Malouf is joined by Emelyne Henderson, Debbie Ortega, and Heather Greenwood to discuss the vision behind this first-of-its-kind event. Designed to unite retail performance, experience, and leadership, the Summit centered on financing as a key unlock to success. The team shares how intentional training from top partners, collaborative sessions, and hosting the event at Fort Mill created an atmosphere of innovation, connection, and shared purpose for Memory Makers. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail  

Watch full episode here: https://youtu.be/7M114-FtZFI  Bringing a first-of-its-kind event to life requires collaboration, creativity, and a deep commitment to the Memory Maker experience. In this episode of Stories from the River, Charlie Malouf hosts Heather Greenwood, Director, People; Emelyne Henderson, Senior Manager, Experience & Events; and Debbie Ortega, Manager, Experience & Events, from the Experience and Events team to reflect on the inaugural VIP Summit at Broad River Retail's Fort Mill campus. Designed as a unique gathering focused on financial programs for the company's retail Memory Makers, the Summit was inspired by the success of the Sleep Summit and built to "unlock" new levels of performance through engaging training sessions, peer panels, and partnerships with Synchrony, Versatile, Fortiva, Qualifi, and Progressive. From navigating winter storms and shifting schedules to delivering warm meals, thoughtful swag, and seamless execution, the team shares what it took to make the event a success. With interactive rotations through six curated sessions and insights from top-performing Memory Makers, the Summit blended education, connection, and celebration. This episode highlights the teamwork behind the scenes, the impact on business goals, and the power of investing in experiences that put Memory Makers at the center.  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com     Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Watch full episode here: https://youtu.be/qAmACbTQaa4   In this spotlight from episode 347, Tim Clouse and Bob Dussault dive into the leadership behaviors and cultural traits that distinguish top-performing distribution centers. They emphasize the importance of consistency—showing up daily with the same standards, energy, and expectations. Bob highlights how consistent leadership sets a dependable tone, contributing to the steady excellence at locations like Fort Mill. Together, they discuss how a strong, aligned culture is palpable the moment you walk into a high-performing center.  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com     Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail         

Watch full episode here: https://youtu.be/qAmACbTQaa4   In this spotlight from episode 347, Tim Clouse talks with Stacie Pittman, Michael Longshore, and Ryan Kinard about their favorite moments as Memory Makers during DC of the Year events, including Stacie's excitement over beating Four Oaks, Ryan's pride in leading the Falcons to victory, and Michael's first full year in leadership celebrating team achievements. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail        

Watch on YouTube: https://youtu.be/qAmACbTQaa4  It takes pride, accountability, and a united team to build a winning culture. In this episode of Stories from the River, guest host Tim Clouse celebrates the Fort Mill Otters' third consecutive win in the DC of the Year competition. Joined by Stacie Pittman, Senior Manager, Operations, Fort Mill Otters, Michael Longshore, Senior Manager, Operations, Four Oaks Falcons, and Ryan Kinard, Senior Manager of the Spartan Ridge Bruins, the conversation dives into what motivates these leaders and their Memory Makers, what makes the Otters a powerhouse, and why culture, consistency, and camaraderie are key to high performance.  From the metrics that matter most to the "family away from home" mindset they've built, this conversation is a celebration of leadership, camaraderie, and what it takes to keep raising the bar. Visit https://www.storiesfromtheriver.com  for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail        

Watch full episode here: https://youtu.be/OT4safn-FKk  In this spotlight from episode 346, Charlie Malouf and Jeff Willis dive into the story behind Greenville's identity change from "Greenville Drive" to the boldly reimagined "Greenville Green Monster." Jeff Willis shares how the idea first sparked from a desire for something more original, inspired by Greenville's connection to the Boston Red Sox's historic Fenway Park and its legendary Green Monster.  Visit https://www.storiesfromtheriver.com  for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail        

Watch full episode here: https://youtu.be/OT4safn-FKk  In this spotlight from episode 346, Jeff Willis walks through the challenges and breakthrough moments of the four-month remodel, focusing on the resilience and commitment of the Memory Makers during a period filled with noise, dust, and uncertainty.  Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail       

Watch full episode here: https://youtu.be/OT4safn-FKk  It takes vision, resilience, and a committed team to reopen, refresh, and reclaim the top spot. In this episode of Stories from the River, Charlie Malouf celebrates the grand reopening of Broad River Retail's Greenville, South Carolina location, known as the Dreamville Green Monster, with General Manager Jeff Willis. They reflect on the store's transformation from a dark, dated showroom to a bright Ashley Store and Outlet 7.0 space, and the grit it took for the Greenville Memory Makers to stay energized through months of remodel disruption. The conversation highlights Greenville's rise to #1 among Broad River stores, the addition of a new sleep gallery, and the pride Jeff has in his team of high achievers. It's a story of teamwork, gratitude, and the relentless pursuit of excellence. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail       

Watch full episode here: https://youtu.be/qLwxIaHvTHI  In this spotlight from episode 345, the team behind Forge digs into how they built their winning presentation. They talk about wanting the new word to be a natural successor to Pioneer, and how Broad River Retail has transformed from a regional company into a national one. The vision accounted for the inevitable heat and pressure of that transformation, as well as the strength and unexpected results that often come from it. Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com   Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail