Podcasts about Wildling

Barefoot Expo May 16-17 2025This Episode's Show NotesJoin Our Newsletter: Movement Colored GlassesKaty's Virtual Studio - Try it Free for 7 Days!Inspired by a listener's letter, biomechanist Katy Bowman and biologist Jeannette Loram talk about exercise and sport and how these relate to natural movement. They discuss how Katy's message has sometimes been reduced to exercise is ‘bad' and natural movement is ‘better'.Katy explains that this has never been her position; rather her aim has been to challenge the assumption that the only way to move our bodies is through exercise. Her work has been to expand our framework of human movement and provide a broader understanding of the shapes and volumes of movement required for human health. Katy and Jeannette also address issues raised in the listener's letter about gym culture and sports, noting that many of the negatives are perceived rather than actual or are to do with commercialization. They discuss the ubiquity of team sports across human cultures and the many positives that sport can provide, including natural movements—like throwing and catching—that are hard to get elsewhere in life.  Also in this episode Katy interviews Anna Yona, co-founder of the barefoot shoe company Wildling. Anna shares the origin story of Wildling and their expansion from children's shoes into the adult market. Katy and Anna talk about favourite customer stories, teenage shoe choices and Wildling's most recent venture—a rain boot—filling a much needed niche in the minimal shoe market. Books Mentioned:My Perfect Movement Plan by Katy BowmanI Know I Should Exercise, But... by Diana Hill & Katy Bowman Far From the Tree by Andrew Solomon Hunter-Gatherer Childhoods Edited by Barry Hewlett & Michael LambMade Possible by Our Dynamic Collective of Wonderful Sponsors:Movemate, dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow; Venn Design, beautiful floor cushions and ball seats that keep you moving at home or at the office; Peluva, Five-toe minimalist sports shoes ideal for higher impact activities; Wildling, minimal footwear for toddlers, kids and adults made from natural materials; Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes and Smart Playrooms, design and products to keep you and your kids engaged and active at home; Thoughts/questions email us at podcast@nutritiousmovement.comYour Voice on the Podcast: Read The Credits 

I am so thrilled that my favorite drag artist, Stella Boheme, has joined me again to release an early sneak peak and discussion about their upcoming book Read Like a Queen : Real-Life Insights to SLAY Your Tarot Practice ! Stella, a long time Wildling, has given we Wildlings the first chance to pre-order their book! I've linked to Red Feather's page directly as many people are boycotting Amazon and other box shops at this time. I mentioned it in the podcast, but please pre-order if you are able! Pre-order numbers matter a lot to publishers so showing up to support one of our own would honestly be so amazing. I do want to apologize to Stella for the quality of this recording. We had every intention to release a video episode and they got all glammed up just for technical problems to complicate things so the video portion of things and my audio (as you'll be able to tell) were victims of Mercury in the Gatorade again.   [Side Note: Thankfully now I have an alternative so this won't happen again] So all of that to say, I hope you all enjoy listening to this episode as much as we had fun recording it and getting the first peek into how to read like a drag queen which I am already certain just from the snippets I've been privy to will absolutely be one of the books that goes on my beginner readers list. Also while you're here, Book Stella for a reading on their website and go follow them on Instagram to take a break from the doom scrolling.

Barefoot Expo May 16-17 2025This Episode's Show NotesJoin Our Newsletter: Movement Colored GlassesKaty's Virtual Studio - Try it Free for 7 Days!Katy Bowman and Jeannette Loram kick this episode off with a conversation about British walking idioms and nature-based language. They are then joined by Mark Sisson, author, former distance runner and founder of the minimal shoe company Peluva. Mark, Katy and Jeannette talk about human evolutionary history, walking, health and Mark's latest book Born to Walk. They discuss how running has become the iconic fitness activity but Mark explains how most people would be better served by abundant walking—combined with some strength training and a small amount of higher intensity exercise—to create a more nourishing and less physically stressful movement diet.  Katy also has a conversation with Karri Bowen-Poole, founder of Smart Playrooms and one of the Move Your DNA sponsors. Smart Playrooms offer equipment and design services for indoor play and activity spaces. Katy and Karri discuss the ethos behind Smart Playrooms, the design process and Karri offers her genius recommendations for equipment to add to every home. Katy and Karri explain how to plan flexible and adjustable spaces so that your movement and play areas stay interesting and grow with your family. Books Mentioned:Landmarks by Robert MacfarlaneBorn to Run by Mark Sisson & Brad Kearns The Primal Blueprint by Mark SissonBorn to Run by Mark McDougall I Know I Should Exercise, But... by Diana Hill & Katy Bowman Made Possible by Our Dynamic Collective of Wonderful Sponsors:Venn Design, beautiful floor cushions and ball seats that keep you moving at home or at the office; Smart Playrooms, design and products to keep you and your kids engaged and active at home; Wildling, minimal footwear for toddlers, kids and adults made from natural materials;  Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes; Movemate, dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow and Peluva, Five-toe minimalist sports shoes ideal for higher impact activities. Thoughts/questions email us at podcast@nutritiousmovement.comYour Voice on the Podcast: Read The Credits 

Move Your DNA Weekends 2025This Episode's Show NotesJoin Our Newsletter: Movement Colored GlassesKaty's Virtual Studio - Try it Free for 7 Days!Biomechanist Katy Bowman and biologist Jeannette Loram discuss movement for the bendy body with their guest Dr Libby Hinsley, a doctor of physical therapy specializing in the treatment of hypermobility syndromes and chronic pain. Libby shares her personal and professional journey with hypermobility explaining what hypermobility is and the associated symptoms. Libby, Katy and Jeannette discuss the paradox that bendy bodies have large ranges of motion yet tense muscles and how a sedentary lifestyle is even more of a liability for people with hypermobility syndromes. Libby and Katy outline the ABCs of a movement program for bendy bodies that often struggle with proprioception and are easily fatigued. They emphasize the importance of higher load activities performed with very mindful attention to exercise form. They caution that smaller and slower movements are key whatever the exercise modality. Also in this episode, Katy has a conversation with Sohail Shariff of Movemate, creator of segmented active standing boards designed to be used while you work. Sohail explains the personal stories behind the product and its design. Katy shares her appreciation of the boards particularly how  these boards foster dynamic movement of the foot and ankle, something missing with traditional balance boards. Sohail and Katy also discuss the board's segmented design; the multiple articulations create a flowing but stable motion which means Katy can move and focus on work at the same time. Finally they discuss the value of the board in the therapeutic space particularly for those with a need for movement that soothes the nervous system. Books Mentioned:Yoga for Bendy People: Optimizing the Benefits of Yoga for Hypermobility by Libby Hinsley I Know I Should Exercise, But... by Diana Hill & Katy Bowman Made Possible by Our Dynamic Collective of Wonderful Sponsors:Smart Playrooms, design and products to keep you and your kids engaged and active at home; Movemate, dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow; Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes; Peluva Five-toe minimalist sports shoes ideal for higher impact activities; Venn Design, beautiful floor cushions and ball seats that keep you moving at home or at the office and Wildling, minimal footwear for toddlers, kids and adults made from natural materials.  Thoughts/questions email us at podcast@nutritiousmovement.comYour Voice on the Podcast: Read The Credits 

Preise bestimmen mehr als nur den Umsatz – sie prägen die Wahrnehmung einer Marke, beeinflussen die Kundenbindung und entscheiden über langfristigen Erfolg. Doch wie setzt man eine Preisstrategie um, die auf Rabatte und Dynamic Pricing verzichtet? Und wie schafft es eine nachhaltige Marke, trotz hoher Produktionskosten wettbewerbsfähig zu bleiben? In dieser Folge spricht Dr. Sebastian Voigt mit Sebastian Feuß, Geschäftsführer von Wildling Shoes, über die Kunst der Preisgestaltung ohne Discounts und aggressive Preisstrategien. Wildling setzt auf Direktvertrieb, Preistransparenz und eine enge Kundenbindung – ein Ansatz, der in einer rabattgetriebenen E-Commerce-Welt nicht selbstverständlich ist. Doch funktioniert das wirklich? Sebastian Feuß erklärt, wie Wildling seine Preisstrategie entwickelt hat und warum das Unternehmen lange nach dem simplen „Kosten mal Faktor“-Prinzip kalkulierte. Was passierte, als Wildling die Preise im Erwachsenensegment anheben musste? Wie beeinflusst eine starke Community die Akzeptanz von Preiserhöhungen? Und warum kann ein Gruppenrabatt eine clevere Alternative zu klassischen Neukundenrabatten sein? Die Folge beleuchtet auch, wie sich Inflation, steigende Rohstoffkosten und Wettbewerbsdruck auf nachhaltige Marken auswirken. Lässt sich mit konsequenter Preistreue gegen die Dynamik des Marktes bestehen? Welche Rolle spielen psychologische Preisgrenzen, Preistests und Marktanalysen? Und was passiert, wenn ein Unternehmen wie Wildling sich gegen die gängigen Mechanismen des Online-Handels stellt? Außerdem geht es um innovative Pricing-Ansätze für die Zukunft: Ist ein Kreislaufmodell mit Reparatur- und Secondhand-Angeboten wirtschaftlich tragfähig? Und wie können nachhaltige Marken langfristig bestehen, ohne sich Rabattschlachten und Preiskriegen anzupassen? Über den Gast: Sebastian Feuß ist seit 2019 Geschäftsführer von Wildling Shoes und verantwortet dort die zentralen Unternehmensbereiche. Zuvor war er Berater bei McKinsey mit Fokus auf Konsumgüter und nachhaltige Geschäftsmodelle sowie Visiting Researcher bei Zalando. Neben seiner Tätigkeit bei Wildling ist er Business Angel und unterstützt nachhaltige Startups mit seiner Expertise in der Skalierung und Restrukturierung von Unternehmen.

Die Geschichte der Barfußschuhe in Deutschland

For more information on online courses in March 2025:Click here for "Is That Yoga Move Right For You?" And here for "Diastasis Recti and Beyond" --View This Episode's Show NotesJoin Our Newsletter: Movement Colored GlassesKaty's Virtual StudioThis is a special episode with two features and several guests! In the first feature, biomechanist Katy Bowman is joined by psychologists Dr Diana Hill and Dr Kelly McGonigal. Katy and Diana have co-written a new book I know I should Exercise But… 44 Reasons We Don't Move and How to Get Over Them and they came together with Kelly, author of the The Joy of Movement, to talk about personal obstacles to movement, movement frameworks & vocabulary and how to find your ‘movement genius'. In our second feature Katy welcomes author and masters athlete Brad Kearns, to talk about the minimalist five-toed shoe company Peluva, one of our podcast sponsors. Brad shares the early history of the company and how you go about making a minimalist shoe. Katy and Brad discuss the niche that Peluva fills in the minimal shoe market and Brad shares his favourite customer success stories. Books & Articles MentionedI Know I Should Exercise But…44 Reasons We Don't Move and How to Get Over Them by Diana Hill & Katy BowmanThe Joy of Movement by Kelly McGonigal Born to Walk by Mark Sisson with Brad Kearns Made Possible by Our Dynamic Collective of Wonderful Sponsors Peluva Five-toe minimalist sports shoes ideal for higher impact activities, Wildling, minimal footwear for toddlers, kids and adults made from natural materials; Venn Design: beautiful floor cushions and ball seats that keep you moving at home or at the office; Movemate; dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow; Smart Playrooms, design and products to keep you and your kids engaged and active at home; and Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes;Thoughts/questions email us at podcast@nutritiousmovement.comYour Voice on the Podcast: Read The Credits 

View This Episode's Show Notes Join Our Newsletter: Movement Colored GlassesKaty's Virtual Studio Biomechanist Katy Bowman and biologist Jeannette Loram discuss Matters of the Heart. They cover the anatomy, tissues and function of the cardiovascular system, highlighting key concepts of heart health that are underappreciated. They discuss the importance of the flexibility of red blood cells, arterial walls and the heart muscle itself. They also explain the vital role of skeletal muscle contraction in healthy circulation. Muscle contraction during exercise not only assists the return of blood to the heart from the extremities, it is also the signal for blood vessels near working muscles to dilate or widen ‘pulling' blood from arteries into the tissues. Katy and Jeannette talk about a movement diet to support the cardiovascular system. They emphasize the importance of higher intensity activity for taking the heart and arteries through their full ranges of motion. Their discussion also offers up a much larger buffet of exercise options than you might have previously considered. Strength training, big body work and stress-reducing movement all have complementary benefits for the cardiovascular system. Also in this episode Katy interviews podiatrist Dr Ray McClanahan, founder of Correct Toes and one of our podcast sponsors. Correct Toes are a toe orthotic designed to return toes to their natural alignment as the widest part of the foot. Ray explains the functional benefits of aligned toes, including improved balance, circulation and strength. Katy and Ray chat about how and why Correct Toes came about and they also discuss the future, with an introduction to some of Correct Toes latest products. Books & Articles Mentioned My Perfect Movement Plan by Katy BowmanMove Your DNA by Katy BowmanMade Possible by Our Dynamic Collective of Wonderful Sponsors Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes;  Peluva Five-toe minimalist sports shoes ideal for higher impact activities, Movemate; dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow; Smart Playrooms, design and products to keep your kids engaged and active at home;  Wildling, minimal footwear for toddlers, kids and adults made from natural materials and Venn Design: beautiful floor cushions and ball seats that keep you moving at home or at the office. Thoughts/questions email us at podcast@nutritiousmovement.comYour Voice on the Podcast: Read The Credits 

Katy's new book 'I Know I Should Exercise, But... ' Presale View This Episode's Show Notes Join Our Newsletter: Movement Colored Glasses Katy's Virtual Studio In recent years there has been significant backlash against the idea that posture is related to good health. Join biomechanist Katy Bowman and biologist Jeannette Loram for a philosophical, historical and biological journey into the controversies around posture. Katy and Jeannette discuss whether posture is really a thing; is ‘good' posture important or does your body work just fine regardless of how you hold it? Have we simply inherited postural ideals that are remnants of cultural, social and political baggage? Katy and Jeannette tease this out by discussing definitions of posture, the history of postural ideals and the difficulty in relating pain to posture. They turn to extreme examples of posture and Katy's work in alignment to offer a more nuanced perspective on posture and physical experience in terms of load to tissues over time. Books & Articles MentionedThe Structure of Scientific Revolutions by Thomas S. Kuhn The Rise and Fall of American Posture by David Yosifon & Peter N. Stearns My Perfect Movement Plan by Katy BowmanMade Possible by Our Dynamic Collective of Wonderful Sponsors Movemate; dynamic active standing boards that invite movement and play into your workday, without disrupting your workflow; Smart Playrooms, design and products to keep your kids engaged and active at home; Correct Toes, soft silicone toe spacers that can be worn barefoot or in shoes; Wildling, minimal footwear for toddlers, kids and adults made from natural materials; Venn Design: beautiful floor cushions and ball seats that keep you moving at home or at the office; and Peluva Five-toe minimalist sports shoes ideal for higher impact activities. Thoughts/questions email us at podcast@nutritiousmovement.com Your Voice on the Podcast: Read The Credits 

Biomechanist Katy Bowman talks to biologist Jeannette Loram about a recent New York Times article “ Why Sitting All Day May Shorten Your Life”. Katy was a source for this article and she talks with Jeannette about the journalistic process, and why the short-form might be letting us down.Katy and Jeannette talk about the benefits of sitting as well as the risks associated with uninterrupted hours in a chair. They discuss sitting as a two-part issue; first the inactivity and second the fixed body geometry. Katy and Jeannette discuss recent research showing that long hours of sitting are associated with a more rapid rate of cellular aging and how many experiences we put down to aging: muscle and bone loss, low energy levels and low back pain are really influenced by how much we sit.Katy and Jeannette critique the recommendation to offset hours in a chair by increasing exercise time, noting that this is not really how biology works. Katy suggests that this approach is a bit like flossing your teeth diligently while not brushing them.SPONSORS: THE DYNAMIC COLLECTIVE This episode of The Move Your DNA podcast is brought to you by The Dynamic Collective, a group of six companies that create products and services helping you to move more.  The Dynamic Collective is: - Peluva: reimagining minimalist footwear- Movemate: Dynamic active standing board- Smart Playrooms: design and products for active living indoors - Correct Toes: anatomic silicone toe spacers- WIldling: minimal footwear made with natural and sustainable materials - Venn Design:  Functional furniture for a balanced life - sit still less and move more

Our Witch Path Series continues to explore the myriad of ways to build a witchcraft practice through the lens of Witch. Today, we commune with The Supernatural, tapping into Deity, Angel/Saint, Fae, Wildling, and Veil Walking crafts. Each episode in this series will explore a different path in Witch. Stay tuned for our next episode: A Shadowed Way! Want to connect with the Atomic Witchcraft Grove? Join us on Discord, Instagram, or Facebook! If you would like to support the creation of this podcast head on over to our Patreon, every coin in the cauldron helps! Links at⁠⁠⁠: https://linktr.ee/atomicwitchcraft --- Support this podcast: https://podcasters.spotify.com/pod/show/atomicwitchcraft/support

Game of Thrones Season 4 intensifies the battle for the Iron Throne and introduces new players and plot twists. The season opens with the shocking death of King Joffrey, sparking a desperate struggle for power in King's Landing. Tyrion Lannister faces a trial for regicide, leading to unexpected alliances and betrayals. In the North, Jon Snow prepares the Night's Watch for the impending attack by Mance Rayder's Wildling army. Across the sea, Daenerys Targaryen continues her campaign to free the oppressed in Slaver's Bay, while Bran Stark's journey north of the Wall reveals ancient and mystical forces. The season blends political intrigue, epic battles, and dark magic, setting the stage for the wars to come.Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love. For Apple users, hit the banner on your app. For Spotify or other players, visit caloroga.supportingcast.fm. Subscribe now for exclusive shows like 'Palace Intrigue,' 'Daily Comedy News,' and '5 Good News Stories.' Plans start at $4.99 per month, or save 20% with a yearly plan at $49.99. Find the link in the show notes or go to caloroga.supportingcast.fm. Join today and support the show! See the full list of shows and sign up for our newsletter for more great news from Caloroga Shark Media.

In which Dobby dies. Email us at restrictedsectionpod@gmail.com to tell us what you thought of Malfoy Manor or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Special guest Michael Hardison from Wildling Press! www.wildlingpress.com  Michael plugged Bury Your Gays by Chuck Tingle https://bookshop.org/a/97181/9781250874658 Christina Kann https://linktr.ee/christinakann Christina plugged By Any Other Name by Erin Cotter https://bookshop.org/a/97181/9781665940719  We Have Always Been Here by Samra Habib https://bookshop.org/a/97181/9780735235007 Queen of the Tiles by Hanna Alkaf https://bookshop.org/a/97181/9781534494565 Fourth Wing & Iron Flame by Rebecca Yarros https://bookshop.org/a/97181/9781649374042 Haley Simpkiss Haley plugged Time for Sweets baklava https://marketspread.com/vendor/54326/time-for-sweets/

In this episode, inspirational author and conservationist Isabella Tree shares an array of tips and tricks for wilding your own space at home, no matter how big or small your garden. With more than 20 years of experience on a pioneering conservation project of her own at Knepp, documented in the book and film, Wilding, Isabella has recently launched her new title, The Book of Wildling, and opened up Knepp for tours with the incredible people working to bring the space back to life. Find more from Isabella Tree and Knepp:https://www.isabellatree.com/https://knepp.co.uk/https://www.isabellatree.com/bookshttps://www.instagram.com/isabella.tree/This season is sponsored by the wonderful Feverfew Gardening Co. who sell the most aesthetically pleasing AND utterly practical gardening gloves for women, alongside other treats like t-shirts, boonie hats and gorgeous gifts for gardeners. I have worn these gloves everyday in the garden since I got my first pair in 2022 and gloves for gals really don't get any better than these. If you want to get your hands on a pair of the best gloves going, use code LADYGARDENER15 for 15% off! Happy shopping, listening and growing!Find out more about the Feverfew Gardening Co. https://feverfewgarden.co.uk/https://www.instagram.com/feverfewgarden.co/https://www.facebook.com/feverfewgardenco/ Hosted on Acast. See acast.com/privacy for more information.

As Hugh returns from New Zealand, the boys catch up on their recent going-ons and the shift in seasonal work. With the vast array of native New Zealand species on Hugh's mind, the two chat about New Zealands "wildling" collecting, and local species opportunities from the island neighbour. Hybridisation and grafting opportunities in Nothfagus gunnii come to mind as they discuss the viability of this allusive species. Now in the midst of repotting, the two look towards the vast array of projects to get underway. As the clock ticks, the time narrows for spring work as deciduous trees already begin to push their first flush. 

“If I have weak toes and I have a foot that can't feel anything, the risk of falling goes up. It skyrockets,” says Courtney Conley, D.C. Courtney, a renowned foot health specialist and chiropractor joins us to discuss everything you need to know about taking better care of your feet, including:  -A major misconception around cushioned shoes (~02:06) -The best toe shape for a shoe (~07:28) -The truth about zero-drop shoes (~09:49) -The link between foot strength & longevity (~13:33) -How to test your foot strength at home (~15:00) -Must-try at-home foot exercises (~16:00)  -The importance of calf raises (~16:45) -When to use toe spacers (~25:12) -A+ shoe brands (~28:49) -Why flip flops are detrimental (~34:33) -How often should you walk barefoot? (~36:30) -Foot health concerns for kids (~47:00) -Homework for stronger feet (~51:45) Referenced in the episode:  -Connect with Courtney on Instagram (@gaithappens) & YouTube (@gaithappens5872)  -For online gait analysis & to book a consultation, visit https://gaithappens.com/  -Check out the shoe brands mentioned in this episode: Wildling, Paluva, Xero, Vivobarefoot, Belenka, Altra Running, Bedrock, Earth Runners, Natur Athletics, Tolos -Visit the Gait Happens Instagram for more calf raise demo videos & tips -Shop Courtney's favorite foot health products at https://gaithappens.com/favorite-products -Pick up some Gait Happens Toe Spacers: https://gaithappens.com/product/toe-spacers/  -Research showing how much pressure it takes to stimulate receptors in the foot. (DOI: 10.1111/j.1532-5415.1997.tb00979.x)  -Visit lumen.me/mindbodygreen.com to get 15% off your first order at Lumen. We hope you enjoy this episode, and feel free to watch the full video on YouTube! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 6. 18 June, 2024All the things mentioned in this episode:Michael Wear on the bad state of US politics for Life & Faith. New documentary, Wildling. Support CPX and get the Journal. If you'd like to see these things in your inbox weekly, subscribe to our newsletter here. Instagram: Check out Simon on Instagram here.Producer: Allan Dowthwaite Assistant Producer: Clare Potts

In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand.    We discussed gratitude, customer testimonials, exciting new product launches, and Wildling's dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients. Key Highlights:   * The founders share heartfelt stories of positive customer feedback. * Emphasis on the significance of building strong customer relationships and community. * Introducing innovative products such as the Starnectar Jelly Cleanser and Moonbounce Plumping Moisturizer. * Detailed discussion on the use of natural ingredients and the influence of astrology in product formulation. * Exploration of facial Gua Sha tools and their benefits. * Incorporation of moonstone crystals and a reflexology spoon for enhanced facial massage techniques. * Availability of webinars and tutorials to help users understand facial maps and body points. * Promotion of a holistic self-care approach through guided practices. * Focus on plant-based ingredients like Sea Fennel and Bio Retinol. * Importance of customer feedback in refining and developing products. * Commitment to supporting the skin's microbiome and integrity. * Addressing conditions like Rosacea and Eczema with gentle, non-disruptive products. * Preference for whole plant extracts over essential oils to prevent skin sensitization. * And more!   Tune in to discover how Wildling is revolutionizing the beauty industry with its holistic approach, ancient wisdom, and commitment to natural ingredients.   Whether you're a skincare enthusiast or seeking a deeper connection with your self-care rituals, this episode offers valuable insights and inspiration.   For more on Wildling, visit: https://wildling.com/   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

A quick mid month treat for you nerds with a bonus episode of your favourite nature & conservation podcast! Knepp Estate is famous in the UK for showing how an intensive dairy farm can go from an empty landscape to a rich haven for wildlife & it's a location we have focused on before when we spoke with the head ecologist of Knepp, Penny Green (episode here). This time I got to speak with Knepp Estates owner & author Isabella Tree. Not only did we discuss the journey of Knepp but we spoke about the new upcoming film that would show the entire story. Wilding out June 14th All film listings found here If you'd like to say "cheers" to the Into The Wild team & help support the show, then you can do so on www.ko-fi.com/intothewildpod To follow the hosts of the show, Ryan & Nadia, follow them at @mrryanjdalton & @buteblackbird 

It's tough being a kid these days. But a Minnesota organization wants to make sure our youth feel empowered.The Wildling has a mission to help youth share their lived experiences in a meaningful way. And one way they do that is through a program called Story Booth. It's a collection of personal stories told by kids as young as pre-K to college-aged. It has several collections; the newest is called Imagine Something Bigger. They are stories as light as wishing for a future with dinosaurs to fears about what's next. Joining MPR News host Cathy Wurzer is Donte Wilkins, the Story Booth director and Murwat Noor, an 11th grader at Menlo Park Academy in Minneapolis.Use the audio player above to listen to the full conversation. Subscribe to the Minnesota Now podcast on Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts.   We attempt to make transcripts for Minnesota Now available the next business day after a broadcast. When ready they will appear here.

Many health experts swear that to be truly healthy, you've got to “move the lymph” using some sort of lymphatic drainage routine – often with expensive tools or techniques. The hope is that you'll somehow clear infections, lose the bloat, and clean out toxins. While yes, lymphatic drainage is important, it's not a miraculous solution. The type of lymphatic drainage routine you choose and when you do it is pretty important (especially if you're dealing with chronic illness, active rashes, or coming down with something). So many illnesses are impacted by the lymphatic system which is why doing something to support moving the lymph is important. That's why addressing the lymphatic system and adding lymphatic drainage massage to your routine can be so helpful – AND deeply calming for your nervous system. But a lot of what you learn online and from influencers about a good lymphatic drainage routine is inaccurate so I invited today's guest on the show to share a better approach!  We're going to talk about the whole lymph system, lymphatic drainage, and easy-to-do lymphatic massages to do at home! Leah Levitan, MT, MLDC, CLT is the founder of Lymph Love Club. She is a licensed massage therapist and certified lymphedema therapist. She helps women on their healing journey achieve more balanced health beyond what they thought was possible using the most powerful and influential system in their body, the lymphatic system. Have you ever tried a lymphatic drainage routine before? If so, how has it helped you? Share your tricks and methods in the comments below or on my Youtube video. In This Episode: How the lymphatic system impacts ALL organs in your body Detoxing vs. moving lymph – What's the difference? Best gadgets + tools for your lymphatic drainage routine How to do lymphatic drainage that's effective Debunking lymphatic drainage myths from influencers When lymphatic drainage is helpful (and when to absolutely AVOID IT) Can you do lymphatic drainage too much? Quotes “The lymphatic system doesn't detox, but our detox organs do.” [5:33] “A big part of what makes the lymphatic system so magical is the fact that it's like basically our immune system. This lymphatic fluid carries the white blood cells of our immune system and it just helps us; it prevents illness and disease.” [15:50] Links Find Leah online & get her FREE dry brush guide | Instagram | TikTok | Youtube Healthy Skin Show 205: Gua Sha + Body Brushing For Skin Health w/ Gianna De La Torre, L.Ac Get 10% OFF your first Wildling purchase with code HEALTHYSKINSHOW

Lee Stobby is a producer, literary manager, and principal of Lee Stobby Entertainment who has over 10 years of management and producing experience. Some of his client highlights include: Shay Hatten (JOHN WICK: CHAPTER 3, JOHN WICK 4, ARMY OF THE DEAD, ARMY OF THIEVES), Kate Trefry (made the Black List in 2013 (PURE O) and 2016 (REVOLVER) who has an overall deal at Netflix and currently writes on STRANGER THINGS), Isaac Adamson (#1 Black List script BUBBLES), Rodney Ascher (ROOM 237, THE NIGHTMARE, A GLITCH IN THE MATRIX), and Myroslav Slaboshpytskiy (THE TRIBE). Stobby's producing credits include SISTER AIMEE, which premiered at the 2019 Sundance Film Festival; WILDLING starring Bel Powley, Liv Tyler and Brad Dourif and premiered at SXSW; as well as development set up with Matt Reeves' 6th and Idaho, Universal, and Netflix. twitter.com/LeeStobby Connect with your host Kaia Alexander: https://entertainmentbusinessleague.com/ https://twitter.com/thisiskaia  Produced by Stuart W. Volkow P.G.A. Get career training and a free ebook “How to Pitch Anything in 1Min.” at www.EntertainmentBusinessLeague.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy birthday Ron and Grace! Email us at restrictedsectionpod@gmail.com to tell us what you thought of Birthday Surprises or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Special guest Michael Boothby! IG @itsmichaelboothby https://www.instagram.com/itsmichaelboothby/ YT https://www.youtube.com/@MichaelBoothbyCreative  Check out his company, Lovewise Media IG @lovewisemedia https://www.instagram.com/lovewisemedia/ Michael plugged Weird West https://store.steampowered.com/app/1097350/Weird_West_Definitive_Edition/ Christina Kann https://linktr.ee/christinakann Christina plugged Cat Quest 2 https://thegentlebros.com/catquest2/ Grace Ball Catch Grace's work at Wildling www.wildlingpress.com Grace plugged A Paige of Positivity's Leftover Halloween Candy Cookie recipe https://apaigeofpositivity.com/leftover-halloween-candy-cookies/

Hey everyone!This podcast was so fun, and a first, because I got to speak with 3 incredible founders of the beauty brand, Wildling.  Wildling is a non-toxic. cruelty-free, and clean brand focusing on skin health and natural aging. This was so fun because we not only talked business but we also dove into beauty and wellness. We covered;The history of gua sha and the amazing skin benefits;The science behind gua sha and why it's a great alternative to injections;Start-up growing pains including sourcing and supply chain issues;Advice on starting a business and how to manage operations when it takes off (fast)!Wildling was so kind to offer 10% off your purchase with the code FridaySociety. I definitely recommend taking advantage of this offer!This one was fun and I learned so much! I hope you enjoy!To keep up with me on instagram, follow me @foreverfriday.coTo learn more about my amazing community of small business owners, click here To join my newsletter for events, upcoming launches, and more, click hereTo get 50% off a FloDesk subscription (what I use for beautiful emails), click here

In this outstanding episode, Jill Munson, Co-Founder of Wildling, sits down with Kara Goldin to discuss her journey building this fabulous beauty brand. Wildling is the leading gua sha brand that makes expert-level techniques easy for anyone. We get into what that means as well as what makes people swear by this brand. Their story is unique and we hear what it's like to be at the forefront of disrupting the beauty industry as they are doing. This is an interesting and informative episode in entrepreneurship that you don't want to miss. On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ https://www.tiktok.com/@KaraGoldin https://www.youtube.com/c/KaraGoldin https://www.threads.net/@karagoldin Check out our website to view this episode's show notes: https://karagoldin.com/podcast/445 To learn more about Jill Munson and Wildling: https://www.instagram.com/wildling_beauty https://www.instagram.com/wolfs_eyelash https://www.linkedin.com/in/jillmunson/ https://www.tiktok.com/@wildling_beauty https://www.wildling.com/

The Business of Hollywood Lee Stobby, LeeStobby.com   – The Sharkpreneur podcast with Seth Greene Episode 972 Lee Stobby Lee Stobby has over 15 years of management and producing experience and focuses on championing strong independent voices and quality cinema and television. He is a literary manager, producer, and principal of 2B CONT'D. His success can be attributed to his passion, extensive knowledge, and enthusiasm for films. This has enabled him to, on numerous occasions, discover raw, exciting new talent and build them into juggernauts in Hollywood.   Some of his client highlights include: Shay Hatten (JOHN WICK: CHAPTER 3, JOHN WICK 4, ARMY OF THE DEAD, ARMY OF THIEVES, DAY SHIFT), Kate Trefry (STRANGER THINGS), Isaac Adamson (#1 Black List script BUBBLES), Rodney Ascher (ROOM 237, THE NIGHTMARE, A GLITCH IN THE MATRIX), and Myroslav Slaboshpytskiy (Cannes winner THE TRIBE and upcoming THE TIGER starring Alexander Skarsgård and Dane DeHaan).   Recently, he produced dark comedy feature FOIBLES, a dark comedy starring John Karna, Carina Conti, and Deborah Wilson, which is currently in post and is the Fantasia alum Ryan Oksenberg's feature film debut. Stobby's other Producing highlights and credits include SISTER AIMEE, which premiered at the 2019 Sundance Film Festival and was released by 1091; WILDLING starring Bel Powley, Liv Tyler and Brad Dourif and which sold to IFC and premiered at the 2017 SXSW; HOW TO BE ALONE staring Maika Monroe and Joe Keery; PEOPLING, starring Kimmy Robertson and Josh Fadem which played at Fantasia, Fantasic Fest, and Sitges and has over 30 million online views; MUNCHAUSEN written and directed by Ari Aster; PLAY ME, a new horror short by Caleb Phillips (SXSW winning filmmaker behind THE OTHER SIDE OF THE BOX, which has over 10 million views online).   As for development, Stobby has a horror satire from Sundance and Cannes Auteur filmmaker Rodney Ascher with Greg Silverman's Stampede Ventures producing alongside Stobby, as well as feature development set up with Matt Reeves' 6th and Idaho, Charlize Theron's Denver and Delilah, Darren Aronofsky's Protozoa, Universal, Timur Bekmambetov's Bazelevs, and Netflix.   Listen to this informative Sharkpreneur episode with Lee Stobby about the business of Hollywood. Here are some of the beneficial topics covered on this week's show: - How working with people with intense personalities, like actors, taught hi valuable lessons about dealing with challenging situations. - Why it's important to be a warrior in Hollywood and fight for your art and its quality. - How people in Hollywood often pass on films that end up being masterpieces. - Why it's important to understand what audiences want and then find creative ways to cater to their expectations while staying true to your art. - How it's important to create unique, smart, and compelling content to attract audiences.    Connect with Lee: Guest Contact Info Twitter @LeeStobby Instagram @leestobby Facebook facebook.com/leestobby   Links Mentioned: leestobby.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Dark academia and magical promises. Email us at restrictedsectionpod@gmail.com to tell us what you thought of Spinner's End or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Special guest Michael Hardison Follow Mike on IG @roy.g.biv79 https://www.instagram.com/roy.g.biv79/ Mike plugged Schitt's Creek https://www.hulu.com/series/schitts-creek-a2e7a946-9652-48a8-884b-3ea7ea4de273 Christina Kann https://linktr.ee/christinakann Christina plugged Ted Lasso https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy Grace Ball Catch Grace's work at Wildling www.wildlingpress.com Grace plugged Lime-Frosted Coconut Bars https://easygayoven.com/lime-frosted-coconut-bars/ Mary-Peyton Crook IG @richmondreads https://www.instagram.com/richmondreads/ MP plugged The Next Step by Mary DeCair https://www.amazon.com/Next-Step-Across-America-States/dp/B0C6W2YZD8 

The critique group no one asked for is back with Alex Aster's booktok famous novel Lightlark! Is this book really that bad, or is it a misunderstood work of art (over)stuffed with good ideas? Join us as we discuss worldbuilding, romance, Gus Dapperton, Tarot readings, Elden Ring, and more! ABOUT THE BOOK: Every 100 years, the island of Lightlark appears to host the Centennial, a deadly game that only the rulers of six realms are invited to play. The invitation is a summons—a call to embrace victory and ruin, baubles and blood. The Centennial offers the six rulers one final chance to break the curses that have plagued their realms for centuries. Each ruler has something to hide. Each realm's curse is uniquely wicked. To destroy the curses, one ruler must die. Isla Crown is the young ruler of Wildling—a realm of temptresses cursed to kill anyone they fall in love with. They are feared and despised, and are counting on Isla to end their suffering by succeeding at the Centennial. To survive, Isla must lie, cheat, and betray…even as love complicates everything. https://www.goodreads.com/book/show/60310757-lightlark#SocialReviews ABOUT US: English Club Podcast is a joint venture between two critique partners at "Saint Balasar University". The goal of each episode is to give notoriously "bad" fiction a chance for fair critique, as if the authors were members of a writing group themselves. https://twitter.com/sbu_englishclub https://www.instagram.com/englishclubpodcast/ englishclubpodcast@gmail.com

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: Playbook page: https://navigate.agency/blog/attraction-marketing-visitor-growth-playbook/Homepage: https://navigate.agency/Work: https://navigate.agency/work/Linkedin: https://www.linkedin.com/company/navigate-agency/Ant's LinkedIn: https://www.linkedin.com/in/anthonyrawlins/Anthony Rawlins | CEO Navigate Agency - founded Navigate to help tourism businesses enhance their digital marketing and attract wider audiences locally and internationally. For over 20 years, he has worked across all travel and tourism industry segments for leading global brands worldwide.At Navigate, Anthony ensures the company is at the leading edge of industry insights and trends and drives innovation and business strategy to continue delivering best-in-class growth for their clients. Transcriptions: Kelly Molson: Welcome to Skip The Queue, a podcast for people working in or working with visitor attractions. In today's episode I speak with Ant Rawlins, CEO of Navigate Agency - the marketing agency for the tourism and conservation sectors.We discuss how to position your attraction as essential, the number 1 thing all attraction marketers need to focus on this year and, a podcast exclusive. Ant shares an exciting new initiative with us, listen out for Wildling.If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Ant it is so nice to have you on the podcast today. I have to say, I'm so delighted that you're on because you are genuinely one of my favourite speakers to listen to. So I'm thrilled that you're on today, and I know this is gonna be a really exciting conversation. Ant Rawlins: No pressure then. Kelly Molson: Absolutely not. I always like to start with a little bit of pressure on. And that takes us very nicely to our icebreaker questions. So when you were 6, what did you want to be when you grew up? Ant Rawlins: When I was 6, it was probably pretty cliche. An archaeologist or a fighter pilot. I probably say a fighter pilot more. Kelly Molson: Is this Top Gun? Ant Rawlins: It is tTop Gun. And I'm pretty sure top gun was released when I was 6, and my brother then went into the REF. So I kinda wanted to be my brother and a fire pilot. But, you know, there you go.Kelly Molson: He got there first, basically. Ant Rawlins: He did. He did. Kelly Molson: Actually, archaeology, so that's really interesting because it does kind of fit with some of the that you've done, doesn't it? In a holistic kind of way. We'll talk about that a little bit more later. Okay. If you could be in the Guinness World of Records, what record breaking feet would you attempt? Ant Rawlins: That's really mean. I have no idea what that would be. I don't think that I'm gonna be in the Guinness book record. I've never allowed myself to entertain that. Kelly Molson: Do you have, like, a weird talent? Ant Rawlins: Not really that we can broadcast. So this is gonna sound really silly. It would be best dad. Kelly Molson: Oh. Ant Rawlins: I'm not necessarily convinced by that, but there you go. We'll see.  Kelly Molson: Tough critics around, I'm gonna say. Okay. Interesting. Thank you. And if you could have 1 extra hour of free time every day, what would you use it for? Ant Rawlins: Reading. It would be reading because I really do not enjoy reading at all. I can't stand it. So I would force myself to do that. Kelly Molson: That was unexpected. I thought you were gonna tell me that you're a bit of a bookworm, but you do consume knowledge. I know that you consume knowledge because you're incredibly knowledgeable, especially at the top that we talk about today. How do you consume it? Are you more of a podcast? Do you want more audio? Ant Rawlins: Very much audio. Again, I don't enjoy reading, but I read a lot. I just find it really challenging medium through which to get information. It's very one dimensional. Whereas, actually, if you can show me documentary, I'll get a lot more info from that, but that's a huge debate. Right? So. Kelly Molson: Yeah. That's really interesting. So it's a really good answer to the question, and it would be my answer as well because I don't get time to read. Reading for me is a way of going off into a different world. Whether that's reading something historical or reading something fictional, it just takes me away to a different place for a while, and I've kinda lost that. My time has been sucked up with toddler, so I've kind of lost that a little bit. So that would be a nice time to go on in a bit.Ant Rawlins: Do you know honestly, as I said, I don't like reading, and I absolutely never read fiction. It's always non fiction. It's always work, it's always research papers or documents or business books or how to be a CEO and not throw yourself off a bridge, that kind of stuff. I rather than a lovely story.  I mean, I hit previously, but Wilbur Smith and Barry, stuff like that, but I'd start at the time. So that's what I would do with my hour, Kelly. Kelly Molson: Good answer. Good answer. Thank you for sharing. Right, unpopular opinion, what have you prepared for us? Ant Rawlins: Email, either test email as well. This is not going to be a negative as it sounds. We're getting it out of the way now.  We will be super positive going forward but I hate email. And I was thinking about this, obviously, running a strategic digital marketing agency. That's professional suicide saying you hate email to a certain degree. But I do hate it because it's a terrible thing. It delivers great results. But imagine your email be a letter box.   And through this letter box, you get information from the government, information from healthcare providers, tax information, essential business correspondence. But also, those t shirts that you don't want, these pair of shoes. I've inherited a lot of different pots of money from foreign countries where I just need to provide my account details. And they will release 10 percent of the £45,000,000 to me. Your email, as the collater of all of this, how do you escape today? Crazy. We need a better system. Kelly Molson: You're right. You are right. I don't think this is gong to be a massively unpopular opinion. If I'm honest. I think you've hit the nail on the head there. I actually know an agency owner. Sorry, he's an agency founder and now runs an agency kind of collective support network. He just doesn't use email at all anymore. He's posted it down it. Just not it just doesn't communicate by it. He'd rather use WhatsApp or Slack or those kind of channels for it. And I think it's so hard, isn't it? Because it's like a necessary evil. Yeah. But the time that it saps away from you is just. Ant Rawlins: I know. And there's loads of productivity hats. You can activate around it, but, you know, goodness me. It's best not to do that. Yeah. And and I do apologise for being pretty tame. But, I had about a 1000 things for you, and I wasn't allowed to say any of them. One of them has my wife. Yeah. You can't say that. You can't say that. So there we go. Kelly Molson: We'll discussed those ones off air. Ant Rawlins: Definitely. Kelly Molson: Okay. Right. Founder of Navigate, Tourism And Conservation Marketing Agency, fabulous agency. Lots of wonderful things that you do for your clients. What brought you to the world of attractions, tourism, and conservation? How did you end up here? Ant Rawlins: So I studied biology at Bristol. And fairly quickly, during my degree, I realised there was no way in the planet I wanted to be a biologist. Because fundamentally, my life would be spent staring down a microscope looking at, I don't know, either sperm or stool samples, which is where a lot of biology originates or comes to at the end. So I kind of thought, “Yeah. I'm not gonna do that with my time”. So I kind of I've always been interested in in, generally, in science, I've got quite a strong science background at all my levels of science than, obviously, a science degree of Bristol. The master's in science at Bristol as well. But I kind of thought I wanted to do something on my own and and see how I could do. Ant Rawlins: And I just decided to set up a business straight out of university. I'll add a disclaimer here because I often get labeled with this being a very brave decision. It wasn't a brave decision. It was purely a logical decision. I had no money. So I have nothing to lose. Sucks. So you just go for it. What's the worst that could happen to me? Add a little bit more debt to the burgeoning student debt I had anyway. So, yeah, set up the company and off you go. It started in a different iteration. But, fortunately, as I've learned more about business and people, I've been able to direct that to the things that matter to me. And here we are now, tourism and conservation. Kelly Molson: The things that matter. It's really interesting that you set up. I didn't realise that you'd set up so early on in your career, actually. And I just come from a conversation about a very similar topic. We set up our agency when we were about 24. I've worked in various different places prior to that. I never really found anywhere that I settled. But it's exactly the same thing. There was no risk then. It was “Okay. Well, I need to earn enough money to pay my phone, put some petrol in my car, pay my monthly rent”. That's it. It's not a brave decision. It's like, I don't have any there's just nothing to lose here, so I may as well just give it a go. It's a really empowering place to because now if I was thinking about doing it again. There's a lot more risk. A lot more overhead. Ant Rawlins: It's terrifying. It's terrifying now. Those are the brave people. The ones that have responsibilities and financial commitments and go, “Do you know what? I've known this way of life for this amount of time. I'm gonna stop that. I'm gonna give it a go”. I predicted I would not have the courage to do that 10 years down the line. So I thought, “Oh, I'm just gonna do it now”. Kelly Molson: I love that. Well, I'm glad that you did because it's brought you to where we are today. And I wanna talk a little bit about where we are today. So just from the attractions perspective, it's been a bit of a weird year, hasn't it? 2023, I think. The last few years, a bit weird. Let's face it. They have kind of, a massive whammy throughout the pandemic. Can be open one minute, can't be open the next minute, restrictions, all kinds of stuff going on. And then come through all of that and are smashed in the face with economic chaos, cost of living crisis, war in Ukraine, not really understanding whether visitors are gonna be able to afford to come to them this year. Kelly Molson: And so it feels a little bit like everyone's been steering headlights and going, “We just we really don't know what to do. We're absolutely exhausted from the last 2 years. We don't know what to do”, and we know that visits are about 80 or 90 percent of pre pandemic levels. What's your take on where we're at the moment of where things are going? Ant Rawlins: I think your analysis is spot on. That is where we are. It's challenging times. We are finding organisations are taking longer to make decisions because they're cautious naturally. I'm also finding that there's a bit of a reticence to invest in kind of marketing and revenue generation. From the point of view of almost thinking, “Well, it's not gonna be great this year. So let us not spend budget on not having a great year”. It's quite upside down thinking, in my opinion. But that is what's happening. And I know this because I I speak with clients very openly and honestly. We work with quite a few businesses that we feel the responsibility to turn their fortunes around. The the organisations I love working more than anything or where they've got a big problem, a seriously big problem. Ant Rawlins: So a number of our clients last year or the year before might have had to make redundancies. Serious stuff, reduction in headcount, reduction in visitor numbers as we know it's been happening. And they just wanna get back to the levels they were or even just ride the ship so we get involved and we help them do that. And I'm proud feel a very profound sense of pride when we do that. And we do it. We're serious about doing that, and I love it. Kelly Molson: You do it really well as well. So, some of your attraction plants are really bucking this trend, and that's kind of what we're gonna focus on today along with something very exciting, which is coming later. But I wanna kinda talk about strategies and methodologies that attractions can implement right now to increase their marketing success. I think this is what they want to hear about. But can you kinda set the scene for us? So what are some of your clients achieving in terms of visitor numbers and revenue? Because you've got some really impressive stats around that. Ant Rawlins: Yeah. So I'd like to think that, our clients are kind of booking a trend looking at some of them are 10 to 15% above pre pandemic levels. Some of them are at pre pandemic levels. But then, again, some of them are below because we've just got them on board, and our job is to convert them and increase them back to where they were or beyond. And our aim is always, let's take them beyond where they were. So yeah, whenever I sit down with a client, I always look at what their targets are, then I set my own internal target of usually 10 to 15% above that. And say and Navigate, we craft the strategy to overdeliver so that, classic aim for the moon at least you'll land amongst the star strategy.Ant Rawlins: If we aim big, do a good work there, then it massively mitigates the risk that you're not gonna hit the target. But invariably, we go beyond it and it works. And what I do find fascinating at the moment is we're kind of feeling that because of the lack of impetus behind rolling out big marketing campaigns and investing in marketing because people are being very conservative with budgets. That does mean the people that we're working for, they're flying. So they're growing well because, actually, if people are holding back and we're going all in, then they're not constantly getting the visitor numbers and of revenue. It's just, stats, isn't it? It's just gonna be the case. We make more noise people see our clients more, they visit them more. Kelly Molson: That sounds really simple. When you say it and budgeted for. Ant Rawlins: I know. I know. Kelly Molson: The listeners that listen to this podcast are at all different sizes. So attractions of all sizes. And Some of them may be at those lower levels right now and starting to be, slightly concerned about what summer may bring or may not bring. What would be your advice to attraction marketers that is kind of struggling to focus on what the priority should be right now? Ant Rawlins: Yeah. That's a good question. So this isn't rocket science at all. It's quite straightforward. The very first thing attraction marketers could should do is ultimately just deliver really good digital advertising. It's the most straight line method for visitors. It really is. When I say digital marketing, yeah it's digital advertising activity. That needs to be good. It should be the best. It is the creme de la creme marketing activities that can be done with immediate impact. That's completely measurable and transparent for me. It doesn't really make sense to invest budget anywhere else. Even projects that I work on independently at Navigate my own initiatives or innovations as, we might talk about it later, we would only do digital on that. Why would we ever think of anything else? There's just simply no requirement, and we can't track it. We can't measure it. We can't optimise. Ant Rawlins: So the very first thing any attraction should do is what are they doing on digital and just do that more and do it better. And yet, despite the pandemic, believe or not, I still speak to some attractions that direct 80% of their marketing budget towards traditional marketing print leaflet, bus shelters, this and the other. Kelly Molson: Wow. Ant Rawlins: And I just I can't rationalise it in my head. I don't understand. It does not compute. Kelly Molson: That's a huge percentage. That's really surprising. I mean, I can understand some of their budget going towards it, but, you know, 20%, not 80%. Ant Rawlins: Yeah. And so when you were talking about, the growth in visitor numbers that we're delivering for a lot of clients, it's because we charge into executing a digital advertising and marketing strategy immediately and it has immediate effects. Literally month long. It's so, yeah, that's what I would do. And it doesn't matter what size you are. Because I would say if you're above 50,000, then you can implement what I'm talking about to the scale that it's required. If you are a 100,000, then 100,000 business plan and then it's viable. Anything above that, you have got the visitor numbers and the marketing investment and resource to deliver a highly effective activity that will give you the visitor numbers you want. Kelly Molson: There's something else that you've been talking about quite a lot recently, which I am a big fan of. I've quoted elements of this blog piece in numerous talks and numerous pieces online. It's about positioning and attraction as essential. Ant Rawlins: Right. Yeah. Kelly Molson: You spoke about it brilliantly at the ALVA heads of marketing meeting back prior to December. And it was perfectly timed because at that point, attraction marketeers, we knew we're looking at maybe a 15 to 20% cut in their budgets this year because of the cost of living crisis and having to look at kind of smarter ways to use their budget and smarter ways to talk about why their attraction is somewhere that people should, people need to visit, not just want to visit. Can you talk us through a couple of those pointers from that blog piece because I just think it's so invaluable to our listeners to hear about this. Ant Rawlins: Sure. So yeah, this came about actually and credit where credit's due, Richard Huntington, who's a strategy director -- Sachi and Sachi, the first put this forward when I was presenting at an event with him. And we spoke about this, and he suggested that attractions need to position themselves as essential. So all I did was, write on his coattails and say, “Alright. Well, this is how attractions do position themselves as essential”. So we come up with a various ways of saying, “This is how you should communicate in order to position yourself as essential”. And if you permit me to rewind for a moment, the reason we need to position an attraction as essential is because when reviewing the likely economic impact of the cost of living crisis on visitors, individuals, pockets. Ant Rawlins: They're ultimately gonna be putting everything apart from essential activities. This was the theory 6 months ago when we were talking about this. And, to a certain degree, we have seen this. So that's why we need to be essential because it's almost the only ring fence budget in a consumer's pocket where they go, “Okay, that's essential. I'm not giving that up.” How does an attraction do this? How does it position itself as essential? And there's a number of different ways of doing it. As you've said, you can look at the blog that we created for it. And it's really interesting. Ant Rawlins: I think one of the nice ways of maybe picking one good strategy of this apart is making memories. Because our friend Bernard Donoghue at ALVA regularly highlights that attractions are so important because they are these places that create memories. They create moments with people. And I absolutely agree with Bernard, of course. But what I think converts a memory to something essential is time. As a grandparent, it's not about you as a grandparent, not being there forever. It's about as a grandparent, those kids aren't gonna be little kids forever. They're gonna be, horrible moody grumpy smelly teenagers before you know it. Apologies to any teenagers listening to me. I'm sure you are not all like that. I certainly wasn't when I was a teenager. You've gotta just look at it a slightly different way. Ant Rawlins: And it's essential, therefore, for the grandparent to spend time with that little four year old, because she's not gonna be four next year. She's not gonna be 4 in a few years' time. Don't worry about where you are. So, surely, a day out and a memory with a grandkid at the age of four. That's such a different experience at a kid age seven because I've got both, which is so different again from a kid age nine because I've got one of them too. And, it's kinda like memories are memories at different times as well. And at this timing that you're happy, you know, you really need to try and leverage that. And if you can do that, then, yeah, it's essential, isn't it? You wanna spend time with them young.Kelly Molson: That's the one that really hit home for me, actually. So I have a young daughter, she's just coming up for 2. My parents, we've had her a lot later in life. Her grandparents are a little bit older, so they're 71 this year. And they feel this. So they feel that they have got a set amount of time to make and form those memories with that little girl. They're already planning. She's not even 2 yet. They've already said to me, “By the time she's 5, we're going to Disney. This is what's happening, we're going here. We're gonna make this big memory because we need to do that”. My dad needs to do that before he's 80. So I can't do it any later than that. Kelly Molson: So, they've got this time limit on these things. The other thing that really struck me about that blog was how you position what things cost. So there was an element in there about making comparisons between everyday things and what you'd actually spend on an attraction. So I made a comparison between paying I think it was something like £7 to park all day. This absolutely incredible attraction has the most fantastic kids play area and family area to make all of these wonderful memories. Take your kids' bike there, teach them to ride. 7 quid is 2 flat whites. Save yourself 2 flat whites a week, and you can go and do this amazing thing. And I thought that was a really strong message to push out for attractions. Ant Rawlins: Yeah. I think that we've gotta get across a value message. Again, as everybody's talking about this, I think that the marketing speak that you'll hear me say, it's not new stuff for anybody I imagine that listens to this because everybody that listens to this is good at, it is good at marketing. They've got a sense of the understanding of the principles and the concept here. So showing demonstrating value for an attraction visit is essential, and a lot of attractions. Not all, by the way, but a lot of attractions do deliver fantastic value. And so you really need to kinda leverage that because, yeah, we spend a lot more money on a lot less stuff than memories than these moments and these shared experiences. Kelly Molson: We do. And we need we need a good reminder of where our money's being spent and where it's important. Ant Rawlins: Yeah. And, again, I think there was a really good output around this. It's like, buy memory is not stuff kind of thing. It was really good. Yeah. Kelly Molson: Okay. Number one thing that all attraction marketers need to focus on for 2023. Ant Rawlins: Yes. So I've been thinking about how to kind of, distill this into one thing for you. And I believe it is to generate revenue digitally. Three words. Bear with me on this whilst I unpick it a little bit. We gotta generate revenue digitally. Now that actually covers a lot of different things. First of all, it covers digital marketing. Investing in digital to drive visitors, donations, memberships, whatever you want. That will help you generate revenue digitally. But more than that, your online shop and ecommerce growing revenue from that, which many people became pretty good at during the pandemic. That's generating revenue digitally. You can sell digital products. Many membership programs from organisations, might be a magazine which will probably immediately go into the recycling. What about digital product, so you can develop these digital products that will be essential. Ant Rawlins: That is, again, generating revenue digitally. Coupled with this, generating revenue is also kinda growing profits. Because you can actually deliver a lot of your functions now with technology in a really good way. We know how stretched attractions marketing departments are, how much work attractions marketers actually do on a daily basis, creating content here, coming up with a strategy there, firefight in this, solving that problem over there. It's crazy. When I look at the volume of work that attractions marketers do, it is massive. That there aren't any coasters in this industry that'll be working really hard. And they need to use technology to make their jobs easier or not even make their jobs easier so they can elevate the work they do rather than scrambling around doing a little bit here or a little bit there. Ant Rawlins: We should be using ChatGPT to create attractions marketing content continually for our attraction. We should be using really good email automation to solve that. And there's so much good tech out there that this will save you money and, again, grow profits, which is generating revenue for you. Finally, as part of all of this, all these bits because they're all digital, and it's all tech. They should all connect. You should be able to track. You should be able to look at this digital ecosystem you created and understand how it into links and then how you can optimise that conversion. And, again, some of the bigger conversations we're having with, the some leading kind of attractions in the UK are very much about. “Right, we've got this area that's doing this digitally. We've got this digital activity pulling this in here. We've got an opportunity to increase efficiency by implementing some tech here. How does this all work together?” Ant Rawlins: And and that's exciting. That's what we should do. And that is probably very daunting for smaller attractions, and that doesn't matter. It's daunting. Yeah. And you have to face it head on because it is only going in that direction. I guarantee it. And you will not be here in 5 or 10 years if you do not do this. It's that simple. It's inevitable to quote Agent Smith. Kelly Molson: However, however scary it might seem. It's okay because Navigate just launched something that is actually gonna help the attraction marketers perfectly with this, which is your attraction marketing playbook. Ant Rawlins: I was not expecting your segue way there. And the thing that's quite interesting about that, I wasn't expecting it. So I thought you're gonna disagree with me, which I was getting well excited about. Okay. Let's do it out em up, Kelly. Kelly Molson: Let's do this. No, I absolutely agree with this. I think you've nailed that advice there, but I think what you said about it being a really daunting task. I think it can actually be daunting for larger attractions as well, actually, because let's face it, marketing teams are small. Regardless of the size of agencies, they are really small, and they wear lots of hats, and they juggle a lot of different things. Ant Rawlins: Yeah. They're small and also the industry well, not the industry. Our society doesn't have the digital skills and capabilities that are required to capitalise on the technology we currently have. They're they're not available. We've not trained these people yet. And those people that do have those skills are incredibly short supplied comparatively. I was at the app to travel marketing conference last week and there's this company that specialises in travel recruitment called Gail Kenny. And I've kind of known him a bit there. They're good, and they gave a really decent analysis of this digital skills gap. And I just say, yeah. There's a huge issue. Anybody in digital marketing, digital advertising, CRO, CRM. All of these skills are just in desperate need across the industry. We just don't have the candidates. Ant Rawlins: We don't have people doing this because they're all taken. So it's a skills issue as well, which makes it really daunting because there are other people with that knowledge. But you're right. That's I suppose that's why we kind of created the Visitor Attraction Growth playbook in that, it's a decent sized document, you know, 50 or 60 page is that really just breaks down the kind of 5 or 6 core activities you should be looking at to grow your visitors and revenue this year. And, yeah, we've literally just said all the things we think you need to do. Kelly Molson: It's a lovely playbook, actually. And it's a really good thing just kinda take you away for an hour or so. Just kinda work your way through, work on it, put your plan together, but then come back and revisit as well. We're gonna put a link to this in show notes. So anyone listening, don't worry. You don't need to go and find it. Literally, just go to the show notes, and you'll be able to download it for there. Because, actually, it's free to download for anyone for a period of time, isn't it?  Which is lovely. Very generous. Ant Rawlins: Oh, well, it is very generous. I had a battle with my marketing manager about this. And he's like, “No, Ant. We're not even gonna email gate. And I'm like, “What do you mean we're not even gonna email gate?” “Well, no. We're not. We're just we're not on a website. Click download done. I might well, hi, mate, your call.” So there we go. Kelly Molson: Lovely, lovely good people, you. Ant Rawlins: Don't thank me. Thanks Olly, the Head of marketing. It's him. It's not me. Kelly Molson: Thanks, Olly. You are a lovely person, actually. Ant Rawlins: He is. It's very easy. Kelly Molson: But talking about lovelyness, let's talk a little bit about Navigate as an agency because you have got a really good ethos in the way that you grow your agency, the way that you hire, the way that you just the way that you run your organisation. And that kinda comes through really beautifully in the fact that you've recently gained B Corp status. Ant Rawlins: Yeah. Kelly Molson: Just give us a little bit of a snippet of what B Corp means for our listeners that aren't aware of what this is. Ant Rawlins: B Corp is ultimately a movement of businesses that have kind of agreed that the nature of doing business needs to better. And, therefore, we assign certain standards on ourselves in doing that business. So, for example, we have to have specific environmental policies. We have to show improvement in that. We have to have certain culture. We have to have a certain mentality towards our team and treat our team in a certain way. It's governance, it's environmental impact, it's social impact, and it's rigorous. It takes 2 years to become a B Corp. And we literally got it a few weeks ago. And, yeah, it's great to be one. I mean, if you look at some of the, I wouldn't say, coolest, but I think they're cool. Ant Rawlins: Because that's what I think cool is being successful and being good for me. That's cool. So if you look at them serious brands, people like Patagonia and what have you. The kind of, the darlings of a good business, invariably, you'll find that a lot of them are B corps or on that journey. And I I'm very proud of of being a B corp, and at the same time, it's not an external thing for me. I think quite a few people use it as a “Oh, we're the B corp, so buy something from us”. That I mean, that's a bit ridiculous in my opinion. I think that it's about saying, “Well, listen. Going forwards, business needs to do better. It needs to better. It needs to hold itself the highest standards”. Ant Rawlins: There are multiple ways businesses can be profitable and make money. And all I'm saying is on top of that, you need to apply being good with it. And I think it's one of the fundamental requirements we have to impose on ourselves because we won't have a planet in about 200 years time if we don't. I mean, we will have a planet. We just probably won't be very happy on it, and it won't be very happy. Kelly Molson: I know this is, I mean, you've talked about it from a business perspective, but I know that this is a bit of a passion area as well, especially around kind of sustainability and being outdoors in nature. And, actually, I mean, I'll put this on the in the show notes, but Ant sent me, he emailed me a picture. He emailed it to me. So he doesn't hate email, really. He emailed me this wonderful picture of himself this week out on a walk whilst listening to the podcast. Ant Rawlins: Don't share that.Kelly Molson: It was such a great photo. Okay. I might share this photo. I'll put it Twitter. It was a fabulous photo where it's outside in nature. But, look, this is you. Like, you are what you talk about. It's you personified. Everything that you love is all around nature and being outside and being connected to the environment and being sustainable, and that really does across in the way that you run Navigate, also the personal projects that you have. Now you mentioned earlier that you have your own kind of innovative projects on the go. You've got something quite exciting to talk to us about today, which is a podcast exclusive, people. He's not talked about this anywhere, and Ant talks a lot. He really does. This is a new thing. He's not discussed this with anyone. So I wanna hear about it. Ant Rawlins: Well, I have discussed it with a few people. It's not been broadcast, Kelly. Just actually, some of the people listening to this podcast, I know who they are, and I know them. And you know them, and we know them. And, actually, they're gonna be like, “Wait a minute. He spoke to me about that.” So I've got the caveat. Some people know. Okay. But, no, it's not been announced on the industry yet. It's not been broadcast. We've not launched it yet. Yeah, it's exciting. As you can tell, it already started increasing the speed of my conversation. So, yeah, do you what did you want to just dive in? Kelly Molson: I wanted to dive in because I say that I didn't know about this prior to this conversation, and I'm really excited about it. This is something that I am gonna use. And I'll tell you what, I'm gonna use it daily. So I'm really excited about it. I need you to share it with the podcast. Ant Rawlins: Alright. You're so kind. Okay. So, yeah, we've created what we think is quite a disruptive business for the industry. And when I say disruptive, well, yeah, in a really, really positive way. I consider it a conservation technology business is how I see in my head is what it is. And in its simplest form, it's a mobile app. What we've done with our app Wildling is we've created an app that collates all of the UK's great nature places in one format, in one place. And we geolocated that information so that you, Kelly, can go to this app on a Saturday morning when it's a lovely day or not a lovely day, whatever because nature's ready, whatever the weather. You can go to the app. You go, “What am I gonna do today?”Ant Rawlins: And you can look at it and it'll geolocate all the nature places that you can go and visit near you. It gives you the facility's information, the visitor information that you'd need, the opening times, gives you directions, and then there's more. So in the first instance, It's a free to download app. We want everybody in the UK using this. We want it downloaded everywhere. We've got a pretty mega network of people are already gonna broadcast this when we launch. I think that the total email they size is about fifty million people so far. I'm gonna get emailed this by our part. Place. Yeah. It's a bit mad. Kelly Molson: But email's okay, folks. Not rubbish. Ant Rawlins: Yeah. It's a bit mad. Oh, and, also, I came up with this idea with Tim Smith. So Tim, who created Eden Project, it won't be here without him. You know, me and him have talked about this for 2 years. We've been working on it together. We've been speaking about it 2 years, and he's guided me a lot on where we can go with this. So, yeah, he's a legend, and he's my kind of my industry hero, really. But Yeah. So myself and team just thought it is. It's collectivising nature. It's all these great nature places you can go. And it's solving a problem that I had, Kelly. Ant Rawlins: 6 years ago, I moved to Dartmouth from Bristol, and I wanted to find out all these great places near me. And I had to go to about 20 different websites, and the information then was, a bit rubbish on some of them. Some of the mad images, some of them didn't, some of other visitor information. I couldn't tell. So this way, I've got my app. Wherever I am in the country, I can find nature reserves from the RSPB, English Heritage, National Trust, Forestry, England, all these great nature organisations with nature places and 20 seconds more. Our aim here is to put £1,000,000,000 into nature over the next 15 to 20 years. £1,000,000,000 into protecting native nature in this country. Ant Rawlins: And the way we're gonna do this is the way that it should be done because people won't care. They won't protect what they have an experience. That's Adam Brewer's line, and it's true. So we want to get them into nature. And when they're there, because they've used our app to get there. We're gonna be able to actually communicate with them given the information of that specific place that they are. But also suggest they might want to donate to help protect that place. And we can do it when they're actually in the environment or just shortly after they return. It's not, a random email on a Wednesday evening when you've not been to a forest for 3 weeks. Ant Rawlins: It's when you're there, when you're having that time, we're gonna be able to prompt you to tap to love nature and then send those funds out to the fantastic nature organisations that we'd be having this country to help them continue their good work. So, yeah, £1,000,000,000 15 to 20 years. That's what we wanna do. Kelly Molson: It's such a good idea. That's a good idea. I love it. I'm genuinely buzzing about this. So this is all of the lovely things that I like to do. And I think like, you kind of you know what's on your doorstep. But you don't know enough of what's on your doorstep. We are really lucky. We live just outside Cambridge. We've got 3 or 4 National Trust places around us that we spend a lot of time. But, also, we spend a lot of time there. Right? You're looking for new things, and you don't always know the first place to go. You might kinda know some of the bigger things that are around. We've got Bedford Forest 45 minutes that way and, I don't know, Brooksbourne Woods another 40 minutes that way. But what really is here? Kelly Molson: What can I do to support these brilliant things and keep them moving and keep them conserving the natural environments that were that are around us. It would be something that I genuinely would use. And I can't believe no one's done it. It's one of those ideas that you go, “Does this not exist? Wow.”Ant Rawlins: There's a reason nobody's done it. It's because it's been a pain in the ass, if I'm honest.Kelly Molson: A labour of love?Ant Rawlins: Getting all the content, getting it all done. There's a reason it's not been done, and it's because it's a hell of a lot of leg work. But, you know, yeah, there's just so many beneficiaries of this that I'm really happy about, first of all, and everyday people thinking, “What can I do today, Joe?” “Alright. We'll go there. Get outside”. We know it's better for them. We know we know it makes us healthy. We know it gives us perspective. We know that, what's going on in various different parts of the world doesn't need to affect our day right now today. Ant Rawlins: We know we can go away and escape from it all, and it's not always Netflix and bills and this and the other, there's more to the world than it gives us perspective everyday people. But the challenge people have is always it just seems really difficult for them. When I speak with one of the organisations that we do through Wildling, it's really the interesting the number of people that will go on a day out to nature, go to a Forestry England place or a National Trust location or somewhere like that, park up in a car park, and then sometimes just stay in the car park. Or have their picnic, like, 10 meters from their car. The distance people go from the from the point that they actually get into these nature places is very small. Whereas me, I park in and just zoom out. I'm like, right, how far come from this car park point can I get and go and explore? But there's a fear it doesn't feel easy. It feels unnatural. This is what how ironic that being in nature feels unnatural to us. And so our app needs to do one thing. It just needs to make nature easy for people, and that's what it's doing. Yeah, as well, of course, protecting it because we'll want people to donate afterwards. Kelly Molson: I see. Ant Rawlins: But, yeah, in the final point I'll make on it, Kelly, because you know talks. I know you've got me on this one. I'm sorry. I think it's also gonna be pretty big for domestic tourism in general because you're right. On your doorstep, you can find out what it is. But do you know what, Kelly? Maybe you've always wanted to visit Norwich. Maybe you've always wanted to visit there, and you like --Kelly Molson: One of my favourite places. Ant Rawlins: There you go. Yeah. I'll get an Airbnb, and then I'll use it. I cannot find all these great places around me. The fact is wherever you are in the country. You're gonna find these places are with the volume of places we have on here, you're never gonna be more than a few miles away from a really great nature place that you can go and visit. So, again, it's free. It's for everybody. Final point, I was speaking with Josh Croft, who's their CEO of UK Inbound the other week, and Josh is a great guy. And he said from an inbound tourism point of view, he thinks it's gonna be really big as well. He thinks that people coming into the UK using this app to it explore our natural environments, it would be fantastic. Ant Rawlins: And one of our clients actually does bring about two million people into the UK per annum. And we know from the analysis and research that we've done that some of the primary reasons, particularly when entering the northern part of the UK, is for nature. And a lot of them, heading then they head up to Scotland and around Yorkshire. But, one of the draws which I was a little bit surprised about. One of the draws of Europe near European visitors into the UK is nature and natural environments and wildlife. So, yeah, it's great for inbound tourism as well. As domestic tourism, not to mention it's making us all healthier. Kelly Molson: That's really interesting, isn't it? Like, having everything in one place, I hadn't thought about how useful that would be to tourists to the UK. They haven't got to slightly like you were doing, spending hours on 20 different websites trying to find all the different things around you. They literally go to one app, and it's all there. It's genius.Ant Rawlins: We're not we're not stopping in the UK, Kelly. I'll tell you that. Kelly Molson: I mean, I know this was coming.Ant Rawlins: Yeah. Yeah. We're not stopping it because I want to use this app for me when I don't really know much about France. So I wanna get over to France. I don't wanna be able to use my app to find all the fantastic nature places that I can go and, experience there. I'm in Germany, I'm in Spain, and so on and so forth. Kelly Molson: What I really love about this is it's a wonderful example of you're you know, it's the combination of the passions that you have and the skill set that you have in the agency as well. And it's just it's an absolutely perfect design or what you can do to support nature, but, you know, what you can also do to help the attractions from the tourism organisations that you work with as well. So it's just brilliant. How can we find out more about it? So it's not launched yet. How do we find out more about it? How can our listeners get involved? Ant Rawlins: Well, I'm pretty confident that when it's launched, any people are connected to Skip the Queue podcast will probably get a lovely email from Kelly. It's here to download. So that solves our audience here. Yeah. It will be ready soon. I mean, it'll just be available on the App Store. It's called Wildling, and we're gonna be there in a few weeks. Okay. Well. Kelly Molson: What we'll do, we'll put a link to as soon as it's launched, we'll put a link in the show notes again. And, yeah, look, listeners, you will definitely hear from me about this. I'll be all over social media with it. Maybe email because I don't mind a bit of email, but definitely Twitter. Maybe some LinkedIn. This is brilliant. So this might be an interesting question for you because we normally end the podcast by asking our guests to recommend a book, but you don't read that much. So do you have something that you would like to share with us? Whether it's a book, a podcast, an audio book, what would you like to share with that listeners? Ant Rawlins: Do you know what? I will recommend a book and to end and probably just, correct the blemish on my character, Kelly. I do read a lot, but I hate it. So that's the difference. And I'm happy I'm missing it. There you go. It's it feels slightly sadistic in the end, really, reading, but there you go. The book I would recommend is called The Almanack of Naval Ravikant, and I think it's amazing. It's pulling my favourite book. Kelly Molson: Reason why? Ant Rawlins: I mean, Naval Ravikant, a bit of a legend. I mean, he is incredibly successful, but his book is really succinct short advices. It's a collection and expansion of tweets that he've created over time. And he splits the book into 50, 50, 50 percent is kind of wealth creation and all that kind of stuff. And the other 50% is happiness. And it just expands these points, but it's just so digestible. Each little nugget is “Oh, yeah. Oh, yeah. We should do that. I should do that.” So so I love it. Just I don't I do not need fifty pages to tell me something when five words will do. And so I love it for that reason. The Almanack of Naval Ravikant, I it's pretty good. Kelly Molson: This is a book absolutely for me. And has not been recommended on this podcast as well. We're building up such a great list of recommendations from our guests. That's a good one. Okay. I'm gonna put that on my list. Listeners, if you wanna win a copy of that book, you know what to do. Head over to our picture account, retweet this episode announcement with the words if I want answered, and you might be in with a chance of winning it. This has been such a great chat. Thank you. You've given such good advice to our listeners. We will put all of your contact details in the show notes. So if any of our listeners wanna get in touch and talk about some of the things we've discussed today. I know that you're always super help happy to talk to people. Kelly Molson: We've put the marketing playbook download in the show notes too. So, honestly, go and get a copy of that. I'm sure that Olly's not gonna let you have it for free for much longer, so grab it while you can. Before you have to give him an email. Ant Rawlins: And if you don't mind, Kelly, I'll be invoicing point about always happy to speak to people, but particularly have to speak to people of in a bit of a fix. I'm more than happy with the half hour count saying to you guys, do you know what? We'd be doing this, this is where I would go by the you just if it helps.Kelly Molson: There you go. Look. They're such good guys. Look at them. Ant Rawlins: I've learned this from my business partner, Simon. He's the nicest guy. Simon Jones is the nicest guy. I'm not very nice compared to him, but he just super nice. Kelly Molson: Yes. He is very nice. Ant Rawlins: There's a lovely industry. You know, there's a lot of nice people, isn't there, which is great. Is why a lot of us here probably know each other. We've spoken to each other, and we like each other. Kelly Molson: It's a lovely place to be. As is as you Skip the Queue and now, you'll Skip the Queue of them tonight. So well, welcome to the even lovely, a little segment within it. So thank you. It's been lovely to chat. You're a superstar. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Mit Anna Yona (Wildling) Staffel #9 Folge #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://wildling.shoes/ Vorschaubild der Episode © Sandra Dienemann

We're lovebombing. Email us at restrictedsectionpod@gmail.com to tell us what you thought of The Lost Prophecy or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Charlie from Of the Eldest Gods www.movienightcrewnetwork.com/oftheeldestgods IG http://instagram.com/greenpixie12 YT https://www.youtube.com/channel/UCi60bkmhJMYRBiR5_2MAylQ Charlie plugged Blue Water High https://www.amazon.com/Blue-Water-High/dp/B07S776VT8 Special guest Robert! Follow The Dam Meme Page IG @thedammemepage https://www.instagram.com/thedammemepage/?hl=en Check out Robert's podcast Entering Storybrooke https://open.spotify.com/show/4hEPau7F7yxGSbqiG6vXjA?_authfailed=1 Check out their other podcast That's the Sitch https://open.spotify.com/show/7dKrUL5YsCKH8wZg6s9KrA Check out their OTHER PODCAST Truham Grammar Book Club https://podcasters.spotify.com/pod/show/truhambookclub Robert plugged  Christina Kann https://linktr.ee/christinakann Christina plugged Three Dark Crowns by Kendare Blake https://bookshop.org/a/82745/9780062385444 Grace Ball Catch Grace's work at Wildling www.wildlingpress.com Grace plugged @introvertsweets https://www.instagram.com/introvertsweets/

Picking back up with episode seven, there is ALOT going on. Dany is miissing dragons and getting played. Ygritte is tempting Jon with that Wildings woman parts, Asha helped the Stark boys escape after putting her  Wildling wetness on Theon, and Arya had Jaqen H'gar knock someone else off.On episode 8 Robb is preparing for war as Tywin is getting ready to ride out on him. Robb is also trying to go to war with Talisa's woman parts as well. Yara shows up at Winterfell to tell Theon he is stupid. Jon is captured by the Wildlings and we meet the Lord of Bones. The Lannisters are gearing up for war with Stannis. We find out that the Stark boys have been hiding right under Theons nose. And Maester Lewyn has secretly got help coming. And the most important thing of the episode....the Kingslayer escapes AGAIN, this time thanks to Cat doing dumb Cat shit...#houseofthedragon #HBOmax #dragons #demdragons #gameofthrones #recap #WatchDemThrones #blackwithnochaser #explore #podcast #podsincolor

Wildling verkauft erfolgreich Minimalschuhe, ohne Hilfe von Investoren. Jetzt wurden zahlreiche Mitarbeiter entlassen. Wie geht Gründerin Anna Yona damit um?

This chapter features Firenze's first Divination lesson and Marietta's first narcing! Thanks to her—THANKS MARIETTA—Umbridge crashes a DA meeting and snags Harry. There's a showdown between Dumbledore and Fudge, and Dumbledore is forced to dip out to avoid being arrested. Email us at restrictedsectionpod@gmail.com to tell us what you thought of The Centaur and the Sneak or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Special guest Ethan Edghill! TW @w0wn0w Catch him on Bacon & Eggs Ethan plugged the Mistborn series by Brandon Sanderson https://bookshop.org/a/82745/9781250318541 He also plugged the new Ant-Man (2023) https://www.imdb.com/title/tt10954600/ Christina Kann https://linktr.ee/christinakann Christina plugged Of the Eldest Gods https://www.deusexmedia.org/oftheeldestgods  Grace Ball Catch Grace's work at Wildling www.wildlingpress.com Grace plugged Creme de Lacombe's Salted Caramel Banana Toffee Cake recipe https://cremedelacombe.com/salted-caramel-banana-toffee-cake/ Of course, here is Half-Blood Prince like a teen comedy: https://www.youtube.com/watch?v=c_ubmjE21SY

An acupuncturist, herbalist, and holistic esthetician walk into a conference…. They came out as friends and business partners combining forces and talents to create, the beauty brand based on the connectivity of plants, stones and the cosmos…Wildling. Jill Munson is an Herbalist with over 20 years of experience in new product development, strategic brand management and global marketing working with beauty companies ranging from medium sized to Fortune 500. Gianna de la Torre has a rich background in curiosity about the human body and its resilience, which led her to a lifelong journey in acupuncture and intuitive healing methods spreading her healing knowledge to those who need it.  Their third Co-Founder (absent from the podcast but still very much in the business), Britta Plug is a licensed holistic esthetician and health coach with more than 17 years of experience who has been dubbed by some as the 'queen of holistic beauty'. In this episode we discuss the importance of knowing what you are good at and how to leverage those talents, coming together to build a business that works to highlight all of your strengths and superpowers, while also learning that failing is a good thing and you'll never be ready to launch your own business… you just have to START. LINKS: Wildling Website Follow Wildling on Instagram Follow Wildling on TikTok Learn more about your ad choices. Visit podcastchoices.com/adchoices

Happy New Moon, fam! We're joined by Megan Liebmann in our Healers On The Mend  episode covering this beautiful and dreamy New Moon in Pisces and how it's supporting us to navigate our body's blessed waters on all levels. This moon brings heightened energy around endings & beginnings, waters, emotions, the hidden/unconscious, dreamspace, and releasing what is not serving you (and that which may be hidden). We cover the energetic influences of watery Pisces, ruling our feet, pineal and lymphatic system + waters of the body. We share ways to drop into your bodies of water and the waters you are swimming in, and how to navigate the waves with remedies and practices. We also share some of our favorite ways of working with the medicine of water as well as practices for lymphatic drainage and working with Piscean remedy herbs, plus the importance of clearing your waters as a healing practitioner. We invite you to do a gentle new moon ritual of dropping into your own waters and engaging with some potent questions to guide you in planting seeds for this next lunar cycle and beyond. Find the Complete Show Notes Here: wildlyrooted.com/podcast   *NEW* Workshop on March 16th, 2023: Free to Be All of Me: A Practitioner & Healer's Guide to Overcoming Imposter Syndrome & Reclaiming Your Intuitive Gifts Go to wildlyrooted.com/impostersyndrome to learn more!   In This Episode We Talk About: Navigating overwhelm and “murky” waters Overview of February 20th Pisces New SuperMoon - endings & beginnings, waters, emotions, the hidden/unconscious, dreamspace, releasing what is not serving you (and maybe hidden) Questions to ask during this New Moon: What's hidden yet ready to be released? What are the waters of my emotions showing me? Pisces connected to the feet, waters of the body, lymphatic system The skill & benefits of crying Ways of working with the medicine of water - river release work, herbal baños How to connect with plant allies The importance of clearing your waters as a healing practitioner Megan's core 4 S's: Safe Seen Soothe Secure Questions to help us drop in: Are we seeing what's in our water? What kind of waters are we swimming in? What's the quality / direction of flow / contents of the waters you are in? Venessa and Megan share the quality of the waters they are swimming in right now Piscean remedy herbs and plants to support drainage + the lymphatic system, overview of lymphatic system, and the throat as a major site of focus Lymphatic restriction and how it plays a role in many chronic inflammatory diseases Favorite practices for lymphatic drainage and movement  THEMES / TIMESTAMPS: Venessa's workshop announcement: Free to Be ALL Of Me (00:01:11) Overview of New Moon on Pisces & energetics (00:15:15) Practices to support our waters and release work (00:22:04) How to connect to plant allies (00:27:17) Food for thought for practitioners & healers (00:30:35) Medical astrology aspects connected to Pisces (00:44:25) Herbal recommendations for supporting lymphatic system (00:45:56)   Resources:  Apply for the Wildly Intuitive Practitioner Pathway Subscribe :: Sign up for our newsletter to receive updates on upcoming programs and events   In The Episode: Venessa's workshop: Free to Be All of Me: A Practitioner & Healer's Guide to Overcoming Imposter Syndrome & Reclaiming Your Intuitive Gifts Megan's Tea Workshop: The Importance of Tea in Your Healing Practice Plantnet.org Leah Levitan @Lymphloveclub Tabitha Rose @skin_fancy Britta - Guasha at Wildling @britta_beauty and @wildling_beauty   Where To Find Venessa wildlyrooted.com IG - @wildlyrooted Where To Find Megan slowmedicinecollective.com amethystandrose.com IG - @amethyst_and_rose IG - @slow.medicine.collective   Submit Submit to Your Questions!    Support the Podcast Your support means the world... If the show has helped, inspired or spoken to you, it would mean the world to me if you show your support through a small financial contribution.  Each FYW episode is a labor of love that takes me about three days to produce... From as little as $1 a month, your support will help to cover the costs associated with producing and hosting the show. I love you. Thank you from the bottom of my heart! To make a monthly contribution, head to the Patreon page here. If you would like to make a one-time contribution, you may use our personal PayPal Link here and offer any dollar amount you'd like - send to @WildlyRooted: https://www.paypal.com/paypalme/wildlyrooted   Thank you as every penny counts toward supporting this work! xo  

Where has Hagrid been all this time? We finally get to learn... sort of. Email us at restrictedsectionpod@gmail.com to tell us what you thought of Hagrid's Tale or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Special guest Michael Hardison! Find Michael on IG @roy.g.biv79 https://www.instagram.com/roy.g.biv79/ Michael plugged We're Here https://www.hbo.com/were-here Michael also plugged Half Bad: The Bastard Son & The Devil Himself https://www.netflix.com/title/81258637 Christina Kann https://linktr.ee/christinakann Christina plugged Betrayal at House on Haunted Hill https://www.avalonhill.com/en-us/product/avalon-hill-betrayal-at-house-on-the-hill-second-edition-cooperative-board-game-for-ages-12-and-up-for-3-6-players:8450F69A-05BE-4BB2-8146-EBCE86E4C868 Grace Ball Catch Grace's work at Wildling www.wildlingpress.com Grace plugged this lemon poppy seed cake recipe https://www.lifeloveandsugar.com/lemon-poppyseed-cake/

Spoilers, profanity, Jaime x Brienne. As Jon, medieval secret agent makes his way into the Wildling encampment, we talk about Ghost blankets, improbable anatomical injuries, the fact that we're mercifully forgetting the show, and question why Mance really left the Night's Watch. Also, is guest right still in place when your guests just won't leave? A Song of Ice and Fire. A Storm of Swords - Jon I.   Close The Door And Come Here - Episode 457

This episode is brought to you by Sendlane.   They say, “we really expanded based on the principles of nature ultimately being our guide. We look too plants and stones. We take our stone and plant medicine seriously, and also how we align with the cosmos and seek to connect people with a more mindful beauty practice that helps with the way they look, but also their mind, body, and soul. And that's really our driving force, offering natural alternatives that are really effective and time tested.”   Today, we interview the Co-founders of Wildling, Jill Munson, Gianna de la Torre, and Britta Plug. Along with being leading Gua Sha experts, Wildling is also a farm-to-face organic and fair-trade beauty line. Their products are full of botanical and wild foraged plants. All staple ingredients in their potent facial serums and detoxifying tonics.   We discuss:   * What they are grateful for * An overview of the brand and origin story * Being a leader in Gua Sha * Why they take a holistic view * What is stone and plant medicine? * Why they look to the stars for guidance in their product recipes * The integrity that goes into their products * The concept of Skin Longevity and why it's important * Aging, rest and regeneration from the inside out * A review of products * And more…   Join Ramon Vela, Jill Munson, Gianna de la Torre, and Britta Plug, as we break down the inside story of Wildling on The Story of a Brand.   For more on Wildling, visit: https://wildling.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

In which we visit the Ministry of Magic. Email us at restrictedsectionpod@gmail.com to tell us what you thought of The Ministry of Magic or even what you think of us! We'd love to read your email on the show. Be sure to subscribe to know right away about new episodes, and rate and review! SUPPORT US ON OUR PATREON: https://www.patreon.com/therestrictedsection THANK YOU LOVE YOU BUY OUR MERCH: https://www.teepublic.com/user/restricted-section-podcast THANK YOU LOVE YOU IG: https://www.instagram.com/restrictedsectionpod/ TW: https://twitter.com/restrictedpod FB: https://www.facebook.com/groups/rspoddetentioncrew/   Check out our other amazing Deus Ex Media podcasts! www.deusexmedia.org   This episode featured: Jason Hilton! Catch his photography on IG @negativeselections https://www.instagram.com/negativeselections/ Jason plugged Project Hail Mary by Andy Weir, particularly the audiobook https://bookshop.org/a/65495/9780593135204 Jason also plugged The Andromeda Strain by Michael Crichton, particularly the audiobook https://bookshop.org/a/65495/9781101974490 Christina Kann https://linktr.ee/christinakann Christina plugged the Truly Devious trilogy by Maureen Johnson https://bookshop.org/a/65495/9780063023154 Grace Ball, to be found at Wildling https://www.wildlingpress.com/ Grace plugged this giant cinnamon roll cake recipe https://sallysbakingaddiction.com/giant-cinnamon-roll-cake/

Anna Yona, cofounder with her husband of Engelskirchen, Germany-based Wildling Shoes talks with Earth911's Mitch Ratcliffe about making shoes that are easier on the planet. They make a wide range of shoes for women, men and kids, practicing sustainable design and manufacturing using a minimalist design philosophy the produces a light, comfortable and durable shoe. These high-cut shoe, which are made with certified organic cotton, hemp, and synthetic and recycled rubber and cork soles, have held up wonderfully over hundreds of miles of walking. A Certified B Corp., Wildling is working to reinvent shoes after starting out as a response to Anna and her husband became frustrated with the shoes available for their children. They work continually to reduce the environmental impact of their shoes, which are hand-made in factories selected for their environmental and labor practices. Many shoemakers are taking important steps toward sustainability, and Wildling is a leader.We recently tested a pair of Panther high-cut shoes from Wildling Shoes and named it a Greener Shopping Difference Maker. On our scale of three degrees of sustainability, Difference Maker is the second level and represents a product that reduces environmental impacts by at least 50% compared to traditional designs. These shoes are better for the planet. In 2020, Wildling's shoes averaged 0.258 pounds of Scope 1 and 2 emissions per pair. Since Scope 3 emissions typically account for 90% or more of the total carbon emissions associated with a product, we estimated that the total carbon footprint of the average pair of Wildling shoes is about 4.5 pounds per pair. You can learn more about Wildling Shoes at https://us.wildling.shoes/

Jakobs gute Freundin ist ungeplant schwanger geworden. In Part 1 wusste Marie noch nicht, ob sie das Kind bekommen wird. Der Vater war eindeutig dagegen. Doch liegt die Entscheidungshoheit eher bei der Mutter? Und wie geht es in Maries Leben weiter? Das erfahrt ihr in diesem Teil. Hier geht es zu Part 1: https://open.spotify.com/episode/4JEqkVNvkrSmn6AqJxHEKI?si=e05b2b43f86340fc Unser Partner in dieser Woche ist Wildling! Mit dem Code VaterfreudenWildling können Neukund:innen die Versandkosten bei der Erstbestellung sparen. Er ist bis zum 31.01.2023 gültig (Groß-/Kleinschreibung egal). Link zum Shop: https://www.wildling.shoes/collections/all?utm_source=koop_DACH&utm_medium=website&utm_campaign=HW22&utm_term=Beste+Freundinnen&utm_content=Podcast&tag=Erwachsene Alle Infos, Rabattcodes und Angebote aus unserem Podcast findet ihr hier: https://linktr.ee/bestevaterfreuden #ungeplantschwanger #schwanger #vater #erziehung #podcast #bestevaterfreuden #maxundjakob

Auch in dieser Woche lässt uns das Thema Untreue nicht los: "Gelegenheit macht Diebe" - stimmt das? Gehen Männer, die dem allgemeinen Schönheitsideal entsprechen, eher fremd? Oder hängt es wirklich einfach von dem Menschen ab? Was meint ihr? Wir haben eine psychologisch fundierte und eine weniger fundierte Antwort darauf. Unser Partner in dieser Woche ist Wildling! Mit dem Code FreundinnenWildling können Neukund:innen die Versandkosten bei der Erstbestellung sparen. Er ist bis zum 31.01.2023 gültig (Groß-/Kleinschreibung egal). Link zum Shop: https://www.wildling.shoes/collections/all?utm_source=koop_DACH&utm_medium=website&utm_campaign=HW22&utm_term=Beste+Freundinnen&utm_content=Podcast&tag=Erwachsene Alle Rabattcodes und Infos zu unseren Sponsoren findet ihr hier: https://linktr.ee/bestefreundinnen #liebe #betrug #dating #beziehung #podcast #bestefreundinnen #maxundjakob

Cette semaine je reçois Anna Yona, la co-fondatrice de la marque allemande Wildling shoes, qui conçoit des chaussures minimalistes. Avec Anna nous avons parlé de mode régénérative. Car peut-on se satisfaire de diminuer notre impact sur la planète et les êtres humains ? Ne doit-on pas aujourd'hui penser aux générations futures et tenter d'avoir un impact positif ? Pour l'agriculture, la biodiversité, la protection du climat, la justice sociale… Par exemple, la chaussure « Aigul » de la marque, fabriquée en coton biologique et teinture végétale, est le fruit d'une collaboration avec des femmes au chômage au Kirghizistan, afin de leur redonner la possibilité de travailler. Cet épisode a été enregistré en anglais dans le cadre d'une collaboration avec The Conscious Festival, un événement festif et pédagogique sur la transition écologique, qui se tiendra au Ground Control à Paris du 30 septembre au 2 octobre 2022. En attendant de vous y croiser, je vous souhaite une très belle écoute et je remercie Wildling shoes de soutenir Nouveau Modèle. —— Mixage : Thomas Lenglain

Voici un extrait du prochain épisode qui sort cette semaine avec Anna Yona, la co-fondatrice de la marque Wildling shoes. Cet épisode est en anglais. Il a été enregistré dans le cadre d'une collaboration avec The Conscious Festival, un événement festif et pédagogique sur la transition écologique, qui se tiendra au Ground Control à Paris du 30 septembre au 2 octobre 2022.

Rebekah Lipp, Wildling Books Public figure ✖️Empath. Highly Sensitive ✖️Author. Publisher @wildlingbooks ✖️Treehugger. Shih Tzu Lover ✖️Card reader ✖️Helping kids manage feelings ✖️Consciously parenting our wildlings Kids books about emotions & anxiety

We ponder the possibility of a Jon Snow Game of Thrones Sequel Show

Bran and company are hiding in the crypts of Winterfell. They venture out to find the castle destroyed and Maester Luwin mortally wounded. Mackelly and Simon sort through the debris.Chapter Review:Bran Stark sees and smells the destruction of Winterfell through the eyes of Summer. He's been in wolf form for three days, but Osha, Hodor, Rickon and the Reeds are waiting for, and on, him in the crypts beneath Winterfell. With what he's learned, the party decides to venture forth - they need food anyway.Only Hodor has the strength to move the door which is blocked by rubble. The destruction is wanton and considerable: horses, dogs, and people lie dead everywhere. Bran blames Theon Greyjoy, but Osha suspects that the "Squid Prince" might have been a victim here too. Rickon doesn't recognize it as his home. But he does recognize the direwolves who come trotting up. The wolves scent something and head for the Godswood.There they find Maester Luwin on the edge of death. He counsels Osha to split the boys up. Take Rickon to the King's Road and Bran to the Wall. She does so, taking Rickon, while the remainder accompanies Bran north. He thinks that while the crypts remain Winterfell will always be the home of the Starks and the heart of the North.Characters/Places/Names/Events:Brandon (Bran) Stark -  Middle son of Eddard (Ned) and Catelyn (Cat) Stark. He was pushed from a tower by Jamie Lannister and lost the use of his legs.Rickon Stark - Youngest son of Eddard (Ned) and Catelyn (Cat) Stark.Summer - Direwolf of Bran Stark. Shaggydog - Direwolf of Rickon Stark. Maester Luwin - Maester in the service of house Stark at Winterfell. Hodor - Huge but simple man who carries Bran Stark wherever he wishes to go.Osha - Wildling captured by the Starks now held as servant/prisoner in Winterfell.Theon Greyjoy - Heir to the Iron Islands. Former ward of Ned Stark. Ramsay Snow (Bolton) - Illegitimate son of Roose Bolton. Husband of the unwilling Donella Hornwood.Meera Reed - Sixteen-year-old daughter of Howland ReedJojen Reed - Thirteen-year-old son of Howland Reed.Support the podcast. Buy a bit of merch from our store. Or if swag is not your bag, buy us a Cup of Arbor Gold.If you like what we're doing, please consider rating and reviewing us at Apple Podcasts, podchaser.com, and anywhere else you can leave a rate and review.Join the discussion on our Discord server! https://discord.com/invite/FTy7BExyBQWe'd love to hear from you. Send us an email at ghosts.harrenhal@gmail.com. Also, follow us on Twitter @GhostsHarrenhal, Facebook, Instagram, and YouTube.All Music credits to Ross Bugden:INSTAGRAM! : https://instagram.com/rossbugden/ (rossbugden) TWITTER! : https://twitter.com/RossBugden (@rossbugden) YOUTUBE! : https://www.youtube.com/watch?v=kthxycmF25MSupport the show

Episode Summary Ismail Salhi is an unstoppable person by any standard. As he says, “I am a computer scientist by training. But fell in love with entrepreneurship in the last 10 years”. His company, Wildgrain was formed in 2020 as the Covid-19 pandemic swept across the world. Mr. Salhi and his wife had a dream and they decided not to let anything stop them from bringing their dream to reality. Today they arguably make the best sourdough bread around. Come join me and hear not only the Wildgrain story, but hear a story of someone just like you and me who shows us all that no matter what, we can be unstoppable. Who knows, you might even discover a new tasty item that is even healthy for your diet. Thanks for listening and I hope you will let me know your thoughts about our episode and the Unstoppable Mindset podcast by emailing me at michaelhi@accessibe.com. About the Guest: I am Ismail Salhi, Co-Founder of Wildgrain. I am a computer scientist by training. But fell in love with entrepreneurship in the last 10 years. I teach computer science and digital marketing at UMASS Boston and mentor students and staff members who are interested in starting their own ventures. I am passionate about product design and how technology can help people live a simpler life. Whether through food, hardware, or software. I thrive to build experiences that simplify our day-to-day. With Wildgrain, we help our members get healthier, artisan, and delicious “bake-from-frozen” bread, pasta, and pastries within 30 minutes. About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes UM Intro/Outro 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson 01:21 Well, Hi, and welcome to another episode of unstoppable mindset. Glad you're here, wherever you are. And we have an interesting guest today. Somebody who I have to tell you the story upfront, I discovered by accident, we received an invitation to a shower from one of our relatives. And in the invite, which was an email was an advertisement for something called Wildgrain. It sounded pretty intriguing. And we weren't sure that we wanted to spend a lot of money. But by the same token, it was interesting to look at. So I went to the Wildgrain website and the first thing I heard was put your browser in a screen reader mode. Button. That immediately told me that it was a site that was helped to be made accessible by accessiBe, which is the company that I worked for. And that was pretty exciting. And that was enough to sell me on it right there. But we, we we explored it further. And you'll hear more about the company wild green a little bit later. But the bottom line was that we signed up and so because of excessive B they have a new customer so I have the one of the cofounders of wild grain with us today. Ismail Salhi, am I pronouncing that right? Ismail Salhi 02:53 That's perfect. Michael Hingson 02:54 and Ismail Welcome to unstoppable mindset. Ismail Salhi 02:58 Thanks for having me. I'm really excited to be here. and Ismail Michael Hingson 03:01 is in Boston, which are actually close to it right. You're not You're not in the city or you Ismail Salhi 03:08 know, I mean, I'm in Somerville, mass, Michael Hingson 03:10 Somerville, right. But I'm jealous. I lived in Boston for three years. And, of course, there's great food in Boston. And now we know about wildbrain. So it's even better. But I'd love to hear a little bit about your story of where you where you came from, how you grew up, and what got you into the things that you do. He is a computer science teacher at University of Massachusetts at Somerville and also is the founder of a company so there's a lot to talk about here. Ismail Salhi 03:41 Yeah, I come from North Africa country named Algeria. And I was born and raised there lived there until I was 23. Eight, I believe, and then got my engineering degree in computer science there moved to Paris to do my PhD in computer science. Then finished my PhD. This is where the bed the bread bug got into me because Paris is bread paradise. Basically, there is good bread in every street corner. But to come back to the story i i lived there for 10 years. I got my PhD degree and then I started working for a technology transfer office. I was helping companies and startups in professors and labs start new businesses and new ventures and fund them. And so I worked there for a while and got the entrepreneurship bug myself started to think about starting my own business. And then I did and that got me to Boston. We got investors here in downtown Boston and they asked us if we wanted to move to the US I send my co founder and now wife, and I moved here. Six years ago, I believe, and worked on that business for a while, got it to a certain place. And then COVID happened and destroyed the business, our most customers were in the hospitality and the support in the event business. And so all those were shut down for pretty much a year and a half. And we lost a lot of customers. And in the meantime, we were my wife got pregnant with our first son Jack, and she was looking for healthy bread to eat. And we started looking and we couldn't find anything that made us happy, because we had the European bread, we were really looking for a European style bread and, and then she started learning how to make bread and based on wild yeast, and sourdough, and she was making so much that we had to give a lot to friends and family here in the area. And we discovered that if you freeze it, it's actually more convenient, because you can refresh it whenever you want. And you have fresh bread every day, whenever you want. And that's where the idea came in. Michael Hingson 06:18 So why is it called? So the company is called Wildgrain? And why is it called Wildgrain. Ismail Salhi 06:25 So it's a play on wild yeast, which is really the main strength of our products. We use natural sourdough starter for making our breads. And that brings a lot of different health benefits to people who eat that bread. So part of it. So that's the first part of the name. And then grain is natural. We specialize in all sorts of grain products. So pasta, pastries, anything that has wheat in it, we try to make it make it delicious, but also make it a little healthier, a little easier to use and mainly focus on the artisanal process. Michael Hingson 07:09 And now you you have the company, it's up and running and you're shipping all over the United States. Ismail Salhi 07:17 Correct? We're shipping to 48. States. Yes. Michael Hingson 07:21 So you haven't gone to Alaska and Hawaii and spoiled them yet? Ismail Salhi 07:25 Not yet. It's it's pretty hard to get frozen boxes, frozen through to Alaska and Hawaii. But we'll try it. Michael Hingson 07:35 Yeah, it is, it is certainly more of a challenge, the longer you have to go, we got our first box. And it turns out that the boxes have dry ice on on the inside on the top, and ours had melted. So we understand that it would be even more of a challenge going to Hawaii. But now we're getting into the summer. So I suspect you're all going to put more dry ice in. And that will help. Ismail Salhi 08:01 Absolutely we we base the dry ice quantity that we put in every box based on where you live. So depending on your zip code, we know. We know first of all the weather that week. And that helps us know if it's going to be too warm or less warm that we can then define the quantity of dry ice we're gonna put in your box, Michael Hingson 08:20 you'd probablyhave to use a lot of dry ice if we were getting anything today. It's supposed to be in the 90s and down the hill in Los Angeles. It's supposed to get up to 100. But we're going to be in the high 80s and low 90s. So it's starting to warm up. Ismail Salhi 08:35 Luckily, we're not shipping today. Right? We don't ship in Thursday. Michael Hingson 08:42 Well, it's it's of course hit and miss with the weather anyway, we're amazed. I still think that we all missed out on not getting jobs as as weather people at television stations because it's amazing how quickly they change and how inaccurate they are for the longest period of time. I think we all missed out on getting a great source of income. That they really do try. It's it's interesting. We we lived in New Jersey for six years and we coming from California were quite amazed at the amount of bread available and pastries but especially bread. In New Jersey Of course it's very Italian and so on. So there is a lot but nothing compares to what we've been tasting with Wildgrain. Ismail Salhi 09:34 That's amazing to hear. We the secret is partly the sourdough so because because we don't sell in retail. We sell purely online we can afford basically to not put a lot of things that they have to put to be in retail. When you put a loaf on a shelf at a supermarket. You want to optimize that love to stay as long as possible. It attracted on that shelf. And so you have to put a lot of preservatives and additives to make it look good and make it stay longer. And that and they the other piece is that they because of the industrial process that they use in commercial bakeries, they churn Lopes in 20 minutes, they have these chemical E's that they use that make it pop very quickly. But that makes it deprived of all the nutrients that you want in a bread. And we use the oldest method of making food, which is fermentation that's been usually used in ancient Egypt, the same process, it's all handshake. We start with the sourdough starter, we let it ferment for more than 20 hours. And then once it's ready and full of that good bacteria that your body wants, we put it in the oven, part bake it to almost 80% of the baking is happening. And then we flash freeze it shipped to your door, and then you can finish the bake at home and have amazing fresh, high quality, very nutritious, very healthy bread at home. Michael Hingson 11:10 Which explains why it's suggested that you keep the bread frozen until you put it in the oven that you don't thought. Exactly, yes. What happens if people saw their bread and then they cook it? It's good, Ismail Salhi 11:23 you get a slight decrease in quality. It's not it's usually when you let it thaw for a day it's not noticeable but you know, the longer it stays outside in thought in the air the quickest it's going to start stealing and so yeah, the best taste you really want to make it from Frozen. Michael Hingson 11:44 Yeah, I I agree. Based on everything we've tasted stove so far. It's it's interesting, though, that you do this and you teach at UMass aren't those both kind of full time jobs. Ismail Salhi 12:00 I am part time and UMass. So I, I am an entrepreneur and residents. And so what that means is not only I get to teach every now and then but also I mentor students, staff members, when they want to, they're interested in starting their own venture, I sit down with them, help them with fundraising, help them with tech, help them with marketing. And I use my network here in Boston to support them when I can. And so it's I do it because I love it. It's just something that I always thought I'd be a teacher, but then the entrepreneur side of me one. And so I still tried to give back and talk to young people who are interested in entrepreneurship and the kind of demystify part of it, there is a lot of mean fairy tales told about entrepreneurship, good and bad. And so I want to help them see through that. Michael Hingson 13:00 What are some of the stories that people have told you, or that that you've heard about people interested in going into entrepreneurship, maybe some of the good and the bad kinds of things that you hear and the things that you have to demystify? Ismail Salhi 13:15 Yeah, a lot of them, you know, the myth of the solo founder, Steve Jobs and Bill Gates. And people think if you have a vision, and you build a product, and then people will buy it, and they, you just need to be sort of a genius. And, and that's, that's it, and you know, they'll get it, they will come in my experience with my own companies and with other founders that I know it's never like this, it's really a teamwork, you better surround yourself with smarter people than yourself very early. Challenge your idea. And the second myth sort of is, the idea is key, like a lot of people think, Oh, I have an idea. Or I could have done some some of that, like, Oh, it's just an idea. Idea is maybe 2% of the business. And then 98% of it is how you execute it, how you build a team around it, how you choose the right people to work with you. And then how do you grow it from that seed into into a big forest that that sustains everything? And so I tried to show them that I tried to ask them hard questions about why they want to do what they want to do. Because if, for example, if you want money, it's better not to start. entrepreneur is a risky way to get money. There's other safer way safer ways to make money. And so usually I try to seek something about passion or something about what they really can because there's a high chance of failure. There's I think nine out of 10 startups fail. And so you really want to put that number into their head and everybody of course thinks they're going to be that 10% but more Like we they're not, they're not and they're going to fail. And so the lesson there is, hey, what how are you going to handle that failure that you're there's going to be failure within the company, there's going to be failure maybe of the entire company. So there's there's that. And then the good, of course, is just, it's amazing to meet people who have good ideas and who have that spirit in them, even though they don't know financing, or they don't know accounting, or they don't know tech. Those are things they can acquire and learn. And that's what I get excited to come in and try to help them. Michael Hingson 15:36 I've been fortunate to be around a few companies as they started up and start up. My first exposure into all of that was, in the 1970s, I was involved with the National Federation of the Blind, and Dr. Ray Kurzweil, the futurist and inventor when he was starting his company and the National Federation of blind worked with him to get funding to create what he wanted to develop, which was a machine that would read print out loud, he had developed an algorithm to literally provide Omni font optical character recognition, and was looking for a home and decided that the first thing he wanted to do was to create a machine that would read print out loud. And he did that and was helped by the National Federation of the Blind. And then I went to work for Ray, the original job I had was working for the National Federation of the Blind, with machines going to various parts of the country. And my job was to take them there, leave them, teach people to use them, do all the other things that related to making people comfortable, comfortable with a whole new concept, which was literally reading print out loud, rather than it being in Braille or just to recording. And then went to work for Ray and got to observe upfront, exactly what goes on inside of a company as its starting up. And as it's growing. And the fact was almost a victim of one of the big mistakes that a lot of technical and technology oriented startups make, and that is that the company hired too many non revenue producing people. And so they were doing lots of stuff. But they weren't bringing in the income for it. And I was actually called in one day, and I was told we've got to lay you off. It isn't that your work is bad. It is simply that we need to get more revenue produces, so we have to lay you off. And then the guy who was talking with me said, unless you want to go into sales, which was a was a compliment, although I love to say, thinking about it, knowing that the unemployment rate then as now, the unemployment rate among employable blind people is like 70%, that's seven zero. And what I love to say to people is I decided I'd lower my standards and go into sales. But the reality is, it was quite a compliment that they wanted me to do that. And they didn't want me to sell the reading machine for the blind, they had developed a new product, which really quickly became sort of the flagship product, even though the reading machine was the most well known. But the new product was a commercial version of the reading machine that banks, lawyers, publishers and other companies could purchase, to literally scan documents and convert them to various different computer forms, whether it be text or word, well, our word perfect at that time or other places. So I went into sales, and again, got to continue to watch the company grow. And I'm telling this story, because I really appreciate the work that goes into it. And you're absolutely right. It's all about the team. And it is a vision. I think any entrepreneur that has any chance of success has to have a vision, but part of that vision has to be how you're going to make it happen. Ismail Salhi 19:06 Absolutely, yeah, go to market and my first my first company was also a victim of that I was a technical founder. And as you know, technical founders, I fell in for the myth of build it they will come and then make a great product and people will buy it. And the truth is you're right you need people who to promote the product people to sell it people to talk about it, people who and it's a full time job, it's a different job and it and tech people don't know how to do it. And so you need to surround yourself early and the mistake I've made in my previous business was to focus too much on product and not focus enough on go to market and and I think that's why one of the reasons when we started Wildling was to hire ally who you know, who is our head of marketing, who is the champion at at getting the product in front of people's eyes and making people know about us, in addition of making a great product, you also need to build a machine to that helps you get that product in front of people. Otherwise, you're just making things. Michael Hingson 20:16 I joined accessiBe in January of 2021. And one of the main reasons I joined as I investigated the company and talked to a number of people at the company, was that, clearly, it was a team effort. And there was a really strong depth of knowledge about what needed to be done to make a company successful. There were, there were things that the company needed to learn. And I was able to be a part of helping that and continue to be a part of helping that. And part of that is also this podcast. But the fact is that there was a great team, the three people who were co founders of the company, founded the company, because of necessity of making websites accessible in Israel. But they saw the value and the mission and the vision of making a product that others could use. And they're still learning all the ins and outs of how to market to the community of persons with disabilities. And the things to say and not to say and that it's a very sensitive consumer group. But at the same time, they are building and continue to build a great team of people who come on board. And the company spends a good amount of time getting them to get a new hires, especially to understand what the vision is and what the goals are. And really wants to make people fit and be a part of the organization and be real contributors at all levels. Ismail Salhi 21:57 Yeah, that's, that's extremely important. I fell in love with the product itself. As a technical person and a product person in general, I am an engineer. And when I see a simple product that brings a lot of value. And in a beautiful, simple, efficient way, and that does the job, it can tell you the number of people who write in our reviews, or thank us for using accessiBe, because it's just simply very well done it it integrates beautifully with our it was a great way to onboard with them and get them started out, get us started with the product and make it work. And so I've been a promoter of accessiBe to every founder that I know and telling them how easy first of all it is to and how low impact it is for you to make your website accessible to a maximum amount of people is just a first of all, it's not because it's just a good thing to do. It's also because it's the right marketing and right way to present your company to the people you want to sell to. And we set it up, it worked amazingly fast. And we are complemented by our members and it doesn't obstruct with anything we do. And the way from just the the technical point of view of just using the product and seeing how it's built. I can see how that how much thought and how many, probably I don't know how many engineers were behind it. But I can see that it's really well done. Michael Hingson 23:42 Yeah, there, they have done a tremendous job. And there are always things to improve some of the things that the artificial intelligent widget doesn't necessarily do yet. And the reality is that will change over time. But things like you have a video up on the site and it doesn't say anything. So I as a blind person have no idea what was in the video. And of course, I corresponded with all of you about that now you're working with accessiBe to address that issue. Ismail Salhi 24:09 Absolutely. Yeah, we, I we have a lot to learn as a company on that topic. And we I mean, it was amazing that you guys pointed that out and let us know that he doesn't let the thing also you need to be thinking about now we think about it every time but and we expect that from SSV not only because we use their product but also to be our coach in learning more about how we can make websites and even our experience in general more accessible. Michael Hingson 24:43 How long have you had accessiBe to be on the site now? Ismail Salhi 24:46 I would say probably a year Michael Hingson 24:49 so you've you've grown with accessiBe be a little bit because certainly the overtime the widget is has changed and evolved. That's pretty cool. Ismail Salhi 24:56 Yeah, yeah, it's it's very, I remember it RST was pre, just this is technicalities, but it was taken some of the time to load and it was a pretty heavy piece of code. And now it's just a breezy, it doesn't impact in any way. The way our website loads, it loads nicely, synchronously. And it doesn't disrupt anything else. And so it's, it's awesome. We're very happy to have it. Michael Hingson 25:25 Yeah, it's, it's an exciting product. And it's an evolving product. And of course, it's using some of the state of the art, bleeding edge technology, this thing we call artificial intelligence, which it has been evolving for a long time. I mean, Ray Kurzweil used some of that with the original Kurzweil Reading Machine developing into it, and ability to learn different type styles or learn to recognize appropriately different characters as the machine saw them. And the more I saw of different characters, and using different algorithms, the more accurate the OCR became, with the commercial version of the machine, they actually produced a mechanism by which the user could interact with the technology and say, No, you got this word wrong, this is what it is. And that, of course, improved a lot of things in a hurry as well, they were able to do a little bit more of that with the commercial version than they could with the reading machine for the blind. But also, the reading machine for the blind originally was just a high end agency device, $50,000 per machine, so the average individual wouldn't purchase it. But Ray always knew that was going to come down. And I think that with accessiBe, again, the vision is of the technology becoming even more scalable, and more usable, and accessiBe, be providing the other tools that deal with the parts of a website, that the widget doesn't, doesn't necessarily do. And we're seeing a lot of progress in that, which is pretty exciting. Ismail Salhi 27:06 That's awesome. Yeah, I'm very excited to see what what's coming in the product line and, and honestly, understand more as well on how we can improve our access to our website and our products in general. Michael Hingson 27:24 So, so Wildgrain was co founded by you, and presumably it's your wife, who's the other co founder. Yes, correct. I'll bet she has lots of stories to tell about founding a new entrepreneurial type of endeavor to Ismail Salhi 27:39 Yeah, we're, we did it forever with our previous business. And we loved it so much that on when when our previous business was about to shut down, we were thinking about what we should do. And both of us sat down and had the option to take different jobs. And each one of us takes their own job. And we sat down and we were like, We need to work together again, because we like it. We're good at it. She's more she's a designer, a product designer by training, and very avid Baker. I am a tech person. And so we complement each other very well. And she she became an entrepreneur, just as I become become one now just jumping right into it, learning, getting better at it everyday working hard on it. And then when it came to Walgreens, there was no even there was no discussion they will it had to happen with her. And she was actually the the first loves we sold the first boxes we built were made by her hands entirely. Well, the craziest story is that we we found in Wildgrain on January 2020. So right before the pandemic, and our son was a few days old. And so we just had a newborn and started a business. And every time we tell this story, people tell us either that were very brave, or that were very stupid. Michael Hingson 29:18 Or very adventurous. Yes. What was it like founding a new venture in the time of COVID that had to create a lot of challenges and a lot of a lot of issues that you had to deal with. But at the same time, since you were moving forward with it, it must have been part of a really great adventure. Yeah, it Ismail Salhi 29:41 was like, you know, every entrepreneur story has some sort of event or dramatic event that changed everything and COVID was one of them. We we were planning to open our own bakery and do our own everything ourselves. And we did that for a while but then we People were ordering bread a lot online and we couldn't cope with the orders were just me and her and the baby. And we left our home kitchen to go to a commercial kitchen here in Woburn, Massachusetts. And then, we quickly outgrew that place. And we started trying to hire people to work for us. And but it was locked down. And nobody was working. I used to remember I, we used to drive in an empty highway because we were the only one going to work. And we couldn't hire people. And then we had a phone call with a bakery that lost a lot of business, because of COVID. So they were selling bread to hotels and to restaurants and everything was shut down. So they they didn't have any orders coming in. And we convinced them to make some of the bread for us. We taught them our recipes without them or proper baking process, how we freeze our loaves. And we partnered with them, and then we realized that that would be the right way to do it. And so instead of opening our own bakery ourselves, we started partnering with small bakeries across the country, and teaching them our method and helping them how to make our products. And that's yeah, and then we kept growing. But I remember when we were making everything, I don't know if you remember the first weeks of the pandemic, there was shortages of everything, including Oh, and so I, I remember driving with my van and I just buying flower bags and bags of 50 pounds of flour everywhere, I could find them and bringing them home. And so the baby's room will became the flower room because we just stockpiled all the flour, all the ingredients, the nuts and everything in the baby's room because we didn't have room to put them anywhere else. Michael Hingson 32:00 So I have to ask what is Jack's job in Wildgrain? I mean, you must be putting him to work Ismail Salhi 32:09 how can I describe that the his first job when we started was to just be in his bouncer and look at us bake and make pasta and make pastries and, and mix dough. And then as as we grew, he was at the office with my colleagues every day basically until we we can we can bring him babysit or we could bring a babysitter after COVID restrictions slowed down a little bit. And then he was a little bit out of the office. But my second son, Rob Robbie, he's here and he's, you can barely hear him, but he's on the back with my wife at the office and his bouncer chilling with us. Michael Hingson 32:54 Well, you certainly have to future executives, hopefully at the company. I hope I hope they Ismail Salhi 33:03 do something else. It's very, they do something more relaxing, but who knows, Michael Hingson 33:09 or, or adventurous. And I mean, you've gone through enough that you you know that sometimes you got to take risks and at least allow people to grow. And that's I think that's a scary thing today with with our society for kids, it's really tough to let them take a lot of the risks that you took, and that I took and deal with a lot of the things that we did growing up just because it's a kind of a scarier time, don't you think? Ismail Salhi 33:39 Yeah, I keep thinking about that. And I, at one point, I think we always think that but then I try to refrain from thinking that way. Because it's I tried to think about entrepreneurs 50 years ago, there was no Internet, there was no way to learn all this stuff very quickly, like we have access to there was no way to meet other like minded people and hire people online and work remotely and and so we I think we we have tools that are making entrepreneurship easier. You can test your product for very cheap now you can run interviews online, you can build websites pretty cheap. But at the same time, you you're the risk of running a business and then failing and then finding yourself in a financial complex situation that that's also scary and but I think entrepreneurs don't really care about money, they care about the thrill of the job. And they I remember I when I had normal quote unquote normal jobs, I would get really antsy and if the if I'm not challenged by the job, I would get bored very quickly. And I think it's part of that that drives entrepreneurs is this thrive to just be be challenged and work on hard problems to solve. Michael Hingson 35:03 Well, the other side of it is that if you never try it, you won't learn nearly as much as if you just read about the theory. So at some point, you have to step out. And it's the same with kids, they've got to experience it's part of growing up, it's part of life. It's part of evolving. Ismail Salhi 35:22 Yeah, absolutely. I, I am a fervent believer of, yeah, do it, do it to learn it that 10,000 hours, whatever you want to do spend $10,000 doing it, and you'll be good at it. There's no, there is talent. Of course, there's people who are gifted, but you can't count on that, as an individual, you have to really put in the work and, and once you put in the work, you'll get good at it regardless. So i i That's why part of what attracted me in to move into the US is this really attitude toward work and the work ethic of Americans in general is very interesting to me, and a very good concept that you don't find in other places of the world that I've been Michael Hingson 36:11 to. So what what's different? What do you what do you mean by that? Ismail Salhi 36:16 I think a lot of Europeans, for example, work, but see work as just work as part of their life. And they live for the weekend, they, of course, I'm generalizing. And this is not everybody, but in the US, I think people make work more part of their life and embedded more into what their personal beliefs and what their passion is. And they try to make it it's more important part of their life than I think in Europe. And there is less cynicism about work here and more positive attitude toward work ethic and putting in the hard work and trying to improve and learning and failing. There's also a very good attitude toward failure here, that doesn't exist in Africa or in Europe, where if you fail there, it's it's kind of a stigma versus in the US, if you fail, the first question they ask you is what did you learn about your failure? Michael Hingson 37:17 And how will you then use that knowledge? Ismail Salhi 37:20 Exactly? Michael Hingson 37:21 What do you think about the concept that we often hear, which is that in the case of companies, especially companies that have shareholders and so on, their only function is to make money for shareholders and to make them richer? Well, I Ismail Salhi 37:38 yeah, I disagree with that, I don't think I think you you are a company that doesn't, doesn't care about their shareholder cannot function and cannot attract more investors or more customers. And, and, and so I don't think refusing that entirely is a good idea. But I think the opposite is also a crazy idea. I think the first people I think I'll be for my shareholders is my employees, and my customers, and then the shareholders are important as well, because they support us into this mission. Um, but I'm, I'm not I'm definitely not waking up every day thinking about my shareholders, I think about how my customers are feeling I think about my employees and how the workplace is for them and how I can support them. But I do not work for my shareholders, I work for my customers, I think, and that's a good attitude to have. Michael Hingson 38:37 If it's interesting now, what last week, we just heard that at one of the major Amazon warehouses in New York, they unionize the first time that's happened. And of course, I'm know that there are two sides to it. But you hear employees and the more, if you will, liberal aspects of society saying that's a good thing. I suspect that there are people on the other side of that as well. But one has to wonder why enough people felt it was necessary to unionize, to cause that to occur, and whether that's a sign that maybe they weren't paying enough attention to employees, I don't know. And now the union coming along and saying we want you to pay attention to us. I come from Ismail Salhi 39:27 Europe where and I forgot actually where almost every job is unionized. And so for me, it's less shocking than it is in the US. I I am. I'm not anti union. I think I'm at least in Germany and in France. Every job is unionized, almost 90% of jobs are unionized. And there it's a good thing. It's structured in a way that the union tries to help the employees have a say. I think it's always better when your company you can make everybody happy without having to unionize. But I agree with you when you say, if they are unionizing them then then there is maybe something wrong in the communication between the leadership and the employees of the company, Michael Hingson 40:16 somewhere there has to be a disconnect or connection that needs to be reestablished when that sort of thing occurs. I know I've seen examples of, of unionization, where the unions had too much power. I remember working for a company. Well, it was actually quantum Corporation, the company I worked for when I was in the World Trade Center on September 11, but before then, I was working for Quantum. And we had when actually was even way before Quantum. But anyway, I was working for a company that made a product that a financial firm wanted to buy. And in addition to the product, they wanted us to manufacture a device or a stand to hold the product, what it what it was, the product itself, can best be described as a pizza box. And at that time, Sun Microsystems made what was called the spark workstation, which was a pizza box, you put it on a table, and you could put the monitor on top of it, it was very flat, literally, it looked like a pizza box. And we made a disk subsystem in the same form factor. And this particular company said we want you to make a bracket. So we can mount the pizza box to the side of a desk. Okay, that made sense. Then, when we made the first prototypes, the union heard about it and came in and said to the financial company, are these people a union shop? And they asked us and no, it wasn't, it was a small company that I was working for at the time, it wasn't quite them. And they said, we were not a union shop. And the union said, well, then you can buy it from them, we have to make it and we're gonna charge you $160 whereas we were going to charge $40. And when the guy told me this, who we were working with at the firm, he said, over the weekend, the union is gonna probably flex its muscles to drive the point home that we can't work with you, we have to work with them. And they did, they actually caused an elevator to stop running. And so suddenly, they had to have a marshal fire marshal, the union representatives from the elevator company come in on a Friday night to check the elevator. And that meant that it was after five o'clock, so they got time and a half or double time for that. And they kept the elevator not working and eventually deciding that they could now test it, even though they didn't have to do anything to the elevator. But they started testing it at about midnight, which meant now we went into Saturday, which meant that the people doing the work got triple time. And eventually, like about five in the morning, they said the elevator could be used. There was nothing wrong, but it was all about saying the unions are the only ones you can listen to. And that's unfortunate, too. Ismail Salhi 43:13 Yes, absolutely. It's always you know, a fight between two sides. And the best place to be is to be in the middle where nobody's fighting, and your company is doing a great job communicating with everybody and not people don't feel the need to unionize, if if you're doing a good job. If you're not, then you probably have been doing some damage for quite a while. And now people are upset. And so it's kind of tricky to navigate that on and maintain. And so I think that the job of a founder is always to be eyes open and ears open to their employees and their customers, as I said, like, this is the obsession that we have is to make sure that everybody's happy at that company and every customer is happy. And as long as you have that the magic formula will work. If you don't have that you're kind of starting the trouble. Michael Hingson 44:09 I think you say that in a in a really interesting way when everyone is working together when people at the company are generally happy and and the the leadership of the company is making people feel like they're part of it. It is magic. And it is something that you don't see in other places. And the magic is really important. Ismail Salhi 44:32 Oh yeah, it's crucial. I mean, it's we spend most of our awake time at work. It's the place where we spend the most time we spend time at work more than with our spouses with our children. And so it's extremely important to show people especially the new generations are having so much opportunity you have to show them that they're valued you have to show them that they have an impact and you have to give them ownership of Have their jobs so that they can evolve in them and be happy and it is established in them. And, and I think if you if you fail to do that you will lose your best people, you invest employees and, and customers start feeling that and then it's a vicious cycle. And the opposite is true. If you make your employees happy, it's going to reflect on your customers, and it's a virtuous cycle and people will use your company will be better that way. And so I think as long as you have the mission, and that drives people, as long as you have the right people, and as long as you're building the right stuff, you're you're doing the right thing. As a founder, Michael Hingson 45:46 it's always a balance to make sure that people are happy and feeling satisfied, but at the same time, getting them to feel the drive and wanting and hoping that they will drive and work as hard in their own ways as you the visionary does, because you really want them to become part of the vision and emotionally buy into it, as opposed to forcing people to do that. Ismail Salhi 46:14 Absolutely. And that's, that's part of why we hire. We don't have a strong belief in hiring very experienced people, we were very, how can I phrase this, we want people who are versatile, so we're in the startup, you know, it's everybody does everything until it becomes too much. And then we try to solve that. And, for example, I was doing even our label design, and I was doing the website, and then engineering and the financials, the bookkeeping, and then I was doing customer support and marketing. And Brandon was sometimes jumping on the packing line, and sometimes working on operations. And every single one of us has multiple roles. And when you try to hire people who won't budge on that, and won't buy into division, they will quickly get overwhelmed and say this is not why he was hired for and, and that attitude, I understand it, not everybody's cut for a startup. But that's why hiring for us is very important. And we try to find that spark, in in people, when we try when we talk to them in interviews, and we try to bring them into the company is are you really ready to for this, it's gonna be a lot of you know, sweat and blood and tears, and it's gonna be hard. But hopefully there's a reward, you see the effect of your work, you'll learn a lot more than in other jobs. And you in in one or two years, you'll learn what you would learn in an corporate job, maybe in four or five years, because everything goes so fast. They say, you know, your job changes every six months in a startup? Well, in COVID times, I think it was every three months, your job title changes. Michael Hingson 48:06 Yeah, it's part of the necessity, I sort of learned a lot of the things that I learned more vicariously than from experience. I didn't have any kind of job in high school other than my brother and I had a paper route. But he also went to work for a restaurant, he wanted his own job, and he wanted to earn some money. So he applied at this place of wouldn't be a fast food, it was a diner kind of place near where we lived. And they said, Okay, we're gonna hire you. First thing we want you to do is to go out into the lot in the back and pull weeds. He went out without question, pulled and got rid of all of the weeds in the backyard. And the the owner came out like two hours later and said, you're done. And he said, Yeah, they're there all times, which made him really much more respected by the owner because he just did it. And it was what he was asked to do. And he felt that his job was to take direction. And over time, he he did other things there, but and it was a good thing. But he he did what he should. And I remember that even though I never had a job. I remember that. The reality is that you're going to have a lot of different opportunities. And also you need to be flexible in what you do. And what you want to do because it doesn't always start out just the way you think it will. Ismail Salhi 49:35 Exactly never does. Michael Hingson 49:38 It never does. How large is wildbrain today. Ismail Salhi 49:43 We are a small team of four people work here and then we have partners partner bakeries all across the country. So in Maine and Massachusetts and Wisconsin and California. We have our fulfillment party. nors we have our member support team, who is the six people team? And yeah, that's it. We have a couple of consultants for digital marketing. Michael Hingson 50:12 So. So do we get our bread from a bakery here in California? Ismail Salhi 50:18 Most likely, yes. Michael Hingson 50:21 Where do you have partners in Southern California? Ismail Salhi 50:24 I think we have partners in San Francisco. Michael Hingson 50:29 Okay. Well, that's a good place for sourdough anyway. Ismail Salhi 50:32 Yes. I mean, it's sourdough in the US. Michael Hingson 50:36 Yeah. Well, I will certainly be looking forward to someday being up back up there and going into someplace and finding that they're using Wildgrain sourdough, that'll be the ultimate for me. But it is a it's it is an adventure. And it's great that you're partnering. And obviously, as you grow, you'll you'll get more people and more partners and so on. How big of a company is it right now in terms of sales and all that if that's something you can talk about? Ismail Salhi 51:07 I can't share too much. But I can share that we've grown 300% from 2020 to 2021. And we're still growing pretty strong in 2022. Oh, great. We're it's it's a crazy ride. It's it's been very, very pleasant to watch, but also very hard to execute on a lot of challenges. As you may imagine, you've been through the startup many businesses and say that, you know, and so yeah, we're we're extremely happy with with the way people are responding to our product, people can go to our reviews page and see how people what people think it's my favorite thing to do. When I feel too tired and exhausted from work, I go to the reviews page. And it makes me extremely happy to see how people react to our product. Michael Hingson 52:01 I'm assuming there is continued, and maybe even accelerating growth as we come out of COVID. Ismail Salhi 52:08 Yes, it is. We were kind of on the lookout on what was happening post COVID. But it doesn't look like people are changing their habits, I think they got introduced to a lot of things. So part of a lot of our members are live in areas where there is no good bakery around. And so in an urban area, it's in provincial areas, there's sometimes the closest thing to their house is a Walmart and it's a 30 minute ride. And so having high quality products delivered to their door without them having to drive an hour to get it is a tremendous value proposition for them. And so we are very proud to serve these customers and get them our products. I Michael Hingson 52:58 remember growing up living in a town fairly close to us, but 55 miles away Palmdale, California, we had a bakery that we would visit, especially on Saturday mornings, because we would time it to get there just as they were pulling rye bread out of the oven. Yeah. And so it was too hot to even put in a plastic bag, we would get it in the loaf bag paper, take it home. And just cut off hunks and put butter on it and eat it off all of us. And in my family. There's nothing like fresh baked bread like that, which is Ismail Salhi 53:38 the best way to eat bread is to eat it warm and to eat it with butter and or olive oil or any like the simplest thing and it becomes a meal and it's the best meal. It's the oldest food one of the oldest foods we react very, you know, it's a very primal reaction to regret is the oldest thing humans, one of the oldest things humans have been eating for a long, long time. Michael Hingson 54:01 As an entrepreneur, where do you see conditions and things going over the next few years? Hopefully, as we come out of COVID whether it be how will it be enhancing and improving for wildbrain? Or what do you see in terms of just business and opportunities? Ismail Salhi 54:19 Yeah, we're, we're excited about the future. We think people and our generation and people in general are looking for healthier options for their diet. People are more in tune with with their bodies want and are kind of sick of artificial things and and so we we our job is to educate people on why you know, carbs isn't are not bad carbs are bad when they're deprived of their nutrients and why they're good for you if you make them the right way than the way nature intended, as we say and I've agreed, and that's where we're pushing For and so our job as a company is going to be to educate people on eating healthier. Breads, pasta pastries, providing the best quality we can provide and delivering a five star delivery to your door where you and your family can enjoy all our products. And so as long as we keep doing that, we the sky's the limit, we want to become the online bakery of everybody in the country. And we're building the team and the products to do so. Michael Hingson 55:35 You have my vote. Thank you appreciate that. So when did we get to see you on the Food Network channel in some way or, or something like that. Ismail Salhi 55:45 We were featured in Channel Five here in the local channel. News in Boston back when when the pandemic started, and we were still in our commercial kitchen testing and making rounds. And so I am not I prefer my wife to be the face of the company. I am more of a shy engineer that wants to stay behind his computer screen. So you won't see me on the Food Network anytime soon. I Michael Hingson 56:14 will have to figure out how we get her there. We we need to get Guy Fieri on diners, drive ins and dives to come and look at the bakery or Robert Irvine or somebody to come in and talk about you guys because you do have a great story to tell. Ismail Salhi 56:28 Thanks. Thanks. Episode, Michael Hingson 56:32 then there's always getting Bobby Flay to come up and you could do a throw down who makes the best sourdough bread? I don't think he stands a chance to do that. I don't think he stands a chance. Well, let's smell it's been wonderful having you here on unstoppable mindset today, if people want to learn more about you, and Wildgrain, where do they go? And how can they find or talk with you and so on Ismail Salhi 56:58 wildgrain.com, they can go there. And there's everything to know to reach out to us or to learn about our product. And if they have any questions, our member support team will be super happy to talk to them. And even me or Johanna would be very happy to to interact with them. Michael Hingson 57:16 And, and I can say that going to Wildgrain.com was a very accessible experience. And I was able to use the shopping cart and all the features on the site. And for me, it doesn't get any better than that. Ismail Salhi 57:29 That's awesome to hear. Michael Hingson 57:31 Well, thank you again for being with us. And I want to thank you out there listening. We really appreciate you and all of your thoughts and comments. If you have any suggestions or questions please feel free to reach out to me my email is Michaelhi@accessibe.com. That's M I C H A E L H I at A C C E S S I B E.com. You can also learn more about unstoppable mindset at www.Michaelhingson.com. That's M I C H A E L H I N G S O N.com/podcast. So love to hear your thoughts if you have any suggestions of people who you think ought to appear. Or if you want to come on the podcast to talk about being unstoppable and help us to inspire others we would love to have you on. So please reach out. And we'd love to chat. You can find us on LinkedIn and all the other major social media sites we do a lot on LinkedIn. So thank you very much for being here. and Ismail again, thank you for appearing with us today on unstoppable mindset. Ismail Salhi 58:45 Thanks for having me. UM Intro/Outro 58:49 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. 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Jon and Co. climb the Skirling Pass into the Frostfang Mountains. They spot wildling lookouts and after a harrowing nighttime climb they capture a wildling girl. Qhorin orders Jon to kill the girl but Jon can't do it and lets her go. Simon and Mackelly discover the real reason the pale-blue t-shirts are our best-selling merch.Chapter Review:Qhorin Halfhand's crew sees the light of a fire up ahead. Wildling lookouts have risked the light for some warmth. They won't get much from Qhorin. He sends Stonesnake and Jon Snow to climb around the watchers and silence them before they can raise the alarm. Jon orders Ghost to stay behind.The climb is very dangerous, but the two arrive just above the wildlings' position and drop on them unannounced. The two men are quickly dispatched and Jon grapples with the third figure who was sleeping. It turns out to be a young woman named Ygritte. Stonesnake gives the signal and the rest of the party to join them.Ygritte tells the tale of Bael the Bard and why she and Jon share blood. He's somewhat taken with her, she's made of tougher stuff. The Halfhand knows what has to be done and leaves Jon to kill Ygritte. The old softy can't do it, but won't desert his companions as she suggests. He lets her go.Characters/Places/Names/Events:Night's Watch - Men who guard the Seven Kingdoms against threats from beyond the Wall. Jon Snow - Bastard son of Eddard "Ned" Stark. Recently sworn brother of the Night's Watch.Ser Jeor Mormont - Lord Commander of the Night's Watch.Ghost - Jon Snow's direwolf.Mance Rayder - Leader of the wildlings, self-styled King-Beyond-The-Wall.Benjen Stark - Brother of Ned Stark, uncle to Jon Snow. First Ranger of the Night's Watch. Has been missing north of the Wall for many months.Qhorin Halfhand - Night's Watch ranger from the Shadow Tower. Stonesnake - Ranger from the Shadow Tower. Best climber in the Night's Watch.Ygritte - Wildling girl captured by Jon but subsequently released.Support the podcast. Buy a bit of merch from our store. Or if swag is not your bag, buy us a Cup of Arbor Gold.If you like what we're doing, please consider rating and reviewing us at Apple Podcasts, Spotify, podchaser.com, and anywhere else you can leave a rate and review.Join the discussion on our Discord server! https://discord.com/invite/FTy7BExyBQWe'd love to hear from you. Send us an email at ghosts.harrenhal@gmail.com. Also, follow us on Twitter @GhostsHarrenhal, Facebook, Instagram, and YouTube.All Music credits to Ross Bugden:INSTAGRAM! : https://instagram.com/rossbugden/ (rossbugden) TWITTER! : https://twitter.com/RossBugden (@rossbugden) YOUTUBE! : https://www.youtube.com/watch?v=kthxycmF25M Support the show