Podcasts about ad advance

Badger Nation,  we just dropped an epic episode with Joe from Ad Advance and it's straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I'm talking about those people who viewed your product, added it to cart, but didn't buy—and you can bring them back with precision.Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too.  A few clicks and you're creating killer campaigns that hit your most valuable prospects exactly when it matters.We'll see you in The PPC Den!

Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query performance reports and strategic budgeting for advertising. This episode is a gold mine of insights, from understanding market share to differentiating between organic sales and those driven by ad spend. Joe's journey, from crafting organic chemistry kits to mastering Amazon's digital marketplace, is not just inspiring but filled with practical advice for entrepreneurs and seasoned sellers alike.As we move through the nuances of brand defense and sales impact, Joe shares a fascinating case study with True Niagen that unveils how tweaking ad funds can significantly boost new-to-brand sales. The conversation shifts to the art of leveraging consumer loyalty and the pivotal role of seasonality in ad strategies. With Joe's guidance, we learn how timing your advertising efforts can improve product visibility and take advantage of Amazon's algorithms. Discover the importance of building a loyal customer base and the smart tactics to benefit from the ebb and flow of shopping trends, especially during the crucial Q4 holiday frenzy.Wrapping up with a deep dive into data-driven optimizations, the episode shines a light on the powerhouses of Amazon Marketing Cloud and Amazon Marketing Stream. Joe emphasizes the significance of lifetime value and cost per acquisition, providing tools and tactics for maximizing customer retention and broadening your brand reach. We then compare the advertising landscapes of Amazon and Walmart, extracting key strategies for success on both platforms. Joe's expertise offers a masterclass in building and defending your brand on these competitive platforms, making this episode a must-listen for anyone looking to make a serious impact in e-commerce.LINKS & RESOURCES:Learn more about Ad Advance: https://www.adadvance.com/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joeshelerud/Follow Joe on X: https://twitter.com/joeshelerud➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

In this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their significance in maintaining privacy while sharing valuable data. The conversation delves into use cases, including ASIN purchase overlap reports and insights into customer behavior after viewing ads.Key Points:Understanding the concept of data clean rooms and their role in protecting privacy.AMC as a unique clean room where Amazon serves as both the host and data provider.Use cases of AMC, such as ASIN purchase overlap reports and insights into branded keywords.Challenges and opportunities in the evolving landscape of digital advertising, especially with the deprecation of cookies.Eligibility requirements for using AMC and the importance of SQL proficiency.Strategic and tactical actions advertisers can take based on AMC insights.Leveraging AMC audiences for enhanced targeting in Amazon DSP.Guest:Jack Lindberg - Director of Analytics at The Mars AgencyJoe Shelerud - CEO of Ad Advance and Host of the Ad Project Podcast

In this episode of The Ad Project, the discussion revolves around selecting the right agency for retail media advertising, particularly concerning Amazon. The episode begins with an introduction to Jeremy Bugbee, Director of Business Development at Ad Advance. The core focus of the episode is on guiding listeners through the key questions and considerations when evaluating agencies for advertising and retail media services, especially in the context of Amazon.Joe and Jeremy unpack topics like agency approaches, communication methods, technology utilization, staying updated with industry trends, and the importance of finding an agency that challenges and pushes for improvement. The episode also discusses the choice between full-service agencies and individual experts for e-commerce management and the significance of selecting the right rate structure. Overall, it provides valuable insights for brands seeking the right agency partner for their retail media advertising.

Today we welcome back Melissa Barnstorf, Director of Walmart Marketplaces & Account Manager at Ad Advance, to explore the fascinating realm of Walmart advertising and how it stacks up against the giant - Amazon. If you've been wondering about the ins and outs of Walmart ads or if you're looking to understand the key differences between these e-commerce powerhouses, this episode promises valuable insights.Melissa kicks off the conversation by offering a glimpse into Walmart's advertising landscape, which bears a resemblance to Amazon's early days – marked by rapid growth and a wealth of untapped opportunities. Together, they dive into the array of ad types, with a particular focus on sponsored products. Throughout the episode, you'll gain a comprehensive understanding of the advertising controls at your disposal, from the nuances of auto and manual campaigns to the unique placement settings that allow for precise targeting.They also discuss the game-changing Walmart Fulfillment Services (WFS), offering speedier shipping, smoother returns, and the highly sought-after W+ badge, which rivals Amazon Prime. What makes this episode even more intriguing is the insight into the current lower level of competition on Walmart's platform, making it a golden opportunity for sellers to carve out their niche.Whether you're eager to explore the uncharted territory of Walmart advertising or simply curious about the ever-evolving world of e-commerce advertising, this episode is an invaluable resource.

In this episode of the Ad Project Podcast, host Joe Shelerud from Ad Advance welcomes guest Tim Jordan, Chief Community Officer at Carbon 6.Tim shares his journey from being a firefighter to becoming a successful Amazon seller and e-commerce expert. He discusses his experience in the industry, including building and selling multiple brands, consulting for service providers, and gaining a unique perspective on the e-commerce landscape.The episode's main focus is on driving external traffic to Amazon and the importance of leveraging it to boost organic rankings. Tim and Joe dive into Amazon's brand referral bonus and Amazon Attribution, and how they have revolutionized external traffic strategies. They highlight the effectiveness of external traffic through Google Ads and influencer marketing, emphasizing the significance of targeting a relevant audience for better conversion rates.Tim also introduces Carbon 6's reimbursement services for buyer returns and the powerful external traffic tool, PixelMe, which has shown remarkable results in achieving high return on ad spend (ROAS).The episode concludes with insights into the ever-evolving e-commerce industry, emphasizing the importance of Amazon as a reliable platform for generating sales and growing e-commerce brands.

Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe's career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level. On this episode, Joe and Chris discuss: How bidding for online advertising works Amazon vs. Facebook in the battle for king of digital advertisers Dealing with algorithm changes Selling the business to Permanent Equity Links Ad Advance The Ad Project Podcast Joe on Twitter Topics: (00:01:54) Joe's career (00:07:31) Getting on Amazon's radar and working with them (00:10:29) How does bidding work? (00:15:08) Is there anything that worries you about increased browser privacy? (00:17:13) Are our devices “listening” to us? (00:18:33) Are you an outsourced ad buyer? (00:19:40) What does a great client look like and who do you screen out? (00:21:18) How do you know if you're doing an excellent job for the client? (00:22:52) What are sellers prioritizing on Amazon today? (00:25:16) Could Amazon dethrone Facebook as the largest digital advertiser? (00:26:22) Do you plan to expand to retail media? (00:27:20) What have you learned from Amazon about running your business? (Twitter Vid) (00:31:03) Is the winner in e-commerce who can advertise online the best? (00:33:11) How do you deal with algorithm changes? (00:34:30) Who was most affected by the iOS14 update? (00:35:38) What are some big changes you're seeing from sellers? (00:37:35) How does AI play in your business? (00:44:18)Amazon DSP (00:45:13) Selling to Permanent Equity (00:56:04) Visiting all 50 states with your kids Support our Sponsors Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

In this podcast episode of The Ad Project, we welcome Nick Cosgriff, Director of Business Development and Partnerships at Ad Advance. With a number of conferences on the horizon for Ad Advance to round out the year, Joe and Nick thought it would be a fun idea to discuss different conferences available for Amazon sellers and how to approach them. They also touch upon key partnerships developed through these conferences and share some takeaways. Discussions include: The importance of networking at conferences and building genuine connections with other Amazon sellers.The value of using AI-based tools like ZonGuru for listing optimization to improve conversion rates and organic rankings.The opportunity to recover fees through refund reimbursement services like Seller Investigators, resulting in increased profitability for Amazon sellers.Listen to the full episode if you're looking for ideas to leverage these opportunities and maximize your Amazon seller journey. USE THIS LINK to get a 20% Lifetime Discount for ZonGuru: https://zonguru.link/ADV20

This week on The Ad Project, Joe Shelerud and Noah Salzl, Account Manager at Ad Advance, discuss key strategies for optimizing ads during and after major shopping events. They cover both upper funnel and bottom-of-funnel strategies to increase traffic, awareness, and conversions. Listeners will learn how to maximize their advertising efforts during these crucial periods.Discussions include: Upper funnel strategies for increasing traffic and brand awareness before major shopping events.Switching to bottom-of-funnel strategies on the day of the event to reengage interested customers and drive conversions.Utilizing Amazon Marketing Cloud to target cart abandonment shoppers and offering targeted discounts through brand tailored promotions.Post-event strategies such as retargeting and repurchasing campaigns based on consumption patterns to maintain customer engagement.

Join us for this insightful episode of The Ad Project as we welcome Josh Helmer, Account Manager at Ad Advance, to explore a compelling discussion centered around advertising strategies for specific sales events – such as Amazon's upcoming Prime Day. Key Discussions:Concept of "tent-poling" and its three phases: lead-in, main event, and lead-out.Case study analysis of a supplement company and the importance of understanding impression quantity for effective customer conversion.The power of educating the audience through frequent ad exposure and its positive impact on conversion rate.Strategic approaches during the lead-in period, including targeting upper funnel traffic and utilizing retargeting techniques to maximize event traffic.Value of segmenting the retargeting pool and customizing creatives for different stages of the customer journey.Audience targeting, balancing core and reach audiences, and the significance of allocating sufficient budget for retargeting efforts during high-traffic events.

Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. He has a business and engineering background and started selling on Amazon in 2014. Before Ad Advance, Joe was a Business Development Associate at Flint Hills Resources. He has a bachelor's degree in chemical engineering and worked as an engineer at Enbridge. Joe also has an MBA from the University of Minnesota. In this episode… Amazon is a huge marketplace with millions of sellers from around the world. So what do you need to do to make your Amazon business more profitable? To thrive as an Amazon seller, you not only need to have a good product, but you also need to be ahead on how you advertise on Amazon. Since it's a very competitive space, Joe Shelerud recommends hiring Amazon advertising experts to help increase your brand's exposure. He now shares his journey of starting and running a digital ad agency specializing in Amazon advertising. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joe Shelerud, Co-founder and CEO of Ad Advance, to discuss tips for Amazon advertising. Joe talks about the mistakes people make with advertising on Amazon, how Ad Advance got its first clients and how it helped them, the value of attending Amazon conferences as an Amazon seller, and Ad Advance customer success stories.

This week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and advertising. They focus on the potential of AI and chatbots in helping users navigate and make purchasing decisions. Overall, the podcast explores the ways in which AI is changing the landscape of marketing and advertising and how businesses can integrate these new technologies into their strategies.Key Discussions: Latest developments in AI for product search and search trafficIntegration of AI in the market Conversational aspect of chat GPT and its potential impact on search resultsLimitations of current chatbots and need for a better user experienceShift towards a single platform that combines traditional search, product research, and browsingPotential of AI-generated video and audio ads and how it could democratize advertising.

What will the future of search look like in the world of AI chatbots?In this episode of The Ad Project podcast, we are joined by Sean Morgan, an account manager at Ad Advance, to discuss the impact of artificial intelligence (AI) on the advertising industry. The conversation focuses on the recent developments from chatGPT and Bard (among others) and how search behavior might change or be disrupted as a result.Key Points: How chatbots from Google, Microsoft, and other companies are changing the market and search behavior.How AI neural network language models like chatGPT and Bard are improving the quality of responses and providing more factual information.Limitations and ethical concerns associated with the use of AI in advertising.How chatbots could potentially make product search easier by cutting down on the research required, and finding the best options based on specific criteria.The potential for integrating advertisements into the question-answer process, which could impact the accuracy of the answers provided.Overall, the conversation is approachable regardless of your knowledge on the topic of AI and offers some valuable insights into the use of AI in the advertising industry.

Creating a solid office culture can be challenging. As leaders during this time of the rise of remote and hybrid work, collaboration and a level of trust to have an in-office culture are necessary. Today's guest is Joe Shelerud, co-founder and CEO of Ad Advance. Inc Magazine ranked his company #500 on the 2022 Inc 5000 list. Ad Advance is a digital advertising agency specializing in Amazon Sponsored Ads and DSP. They work with established eCommerce brands ready to invest in a more complex and custom approach to push their advertising to the next level. In this episode, Joe talk about creating a solid office culture and why hiring for culture is important. He also talks about how they value transparency as part of their culture. Tune in and discover the secrets to creating a solid office culture.   Get the show notes for Creating a Solid Office Culture to Drive Growth with Joe Shelerud at Ad Advance Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #JoeShelerud with your host @GeneHammett https://bit.ly/gttJoeShelerud   #CreatingASolidOfficeCulture #GeneHammettPodcast #GHepisode948 #Inc2022 #digitaladvertisingagency #AmazonSponsoredAds #DSP Give Growth Think Tank a review on iTunes!

From the newsroom to tourism and marketing, our guest, Maarja Anderson Hewitt, has had a lot of experience in media and communications before taking on an Account Management role at Ad Advance. Maarja shared her perspective on the importance of having great creatives and being able to tell a story with your ads. Both her and Joe dived into the different types of creatives, such as video ads, and ways brands can amplify their advertising using these features.Whether you're nailing it with creatives, looking to make improvements, or just getting started, there are many great tips unpacked in today's episode!

In today's episode, we wanted to take a different approach by walking through Joe's journey from starting as a seller in 2014 to life today with Ad Advance. Our spotlight guest today is Kedene Welcome, our digital marketing coordinator and longest-standing employee who started in the early days with both Matt & Joe as their virtual assistant. She walked through her full experience on both the seller side and agency side, highlighting how Amazon has evolved quite a bit. This was a fun episode, taking a journey down memory lane and really appreciating our growth within the industry.

Both Matt and Joe started out as freelancers in advertising. Shortly after, they built up an agency that has grown very quickly over the past five years. In today's episode, they both walked through their journey working together in the Amazon space and what it's been like growing an agency. Some of the key concerns when starting an agency include:  Hiring the right people  Building a culture Transparency  Handling change Working together as a team All this plus more was covered in today's episode!

Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency out in Minnesota specializing in Amazon advertising. Ad Advance has been helping e-commerce brands advertise on Amazon since 2017 and offers full-service PPC and DSP management in-house.  Every role Joe has ever played always comes back to the numbers and data piece – being able to track where things are going and then that continual progression that you can see through the numbers in the data.In this episode, Joe shares his journey to agency co-founder and CEO, why he decided to partner up with his co-founder Matt to build Ad Advance, and the nuts and bolts of how they grew their agency.This Cast Covers:Joe Shelerud introduces himself and talks about how Ad Advance started (01:21)How Joe started building a joke website as a 12-year-old to becoming a chemical engineer and eventually co-founding his agency (03:33)Trying out a lot of different business ideas (including a brewery kit that bombed) and finally having the Amazon piece stick (05:57)The challenges of starting an agency with no marketing or finance background (07:28)Meeting his co-founder Matt Wiklund and what he realized was missing from all his previous business ideas that didn't lead to success (08:10) How they started a partnership and the conversations they went through before signing off on their agreement to become co-founders (09:32)Making sure both Joe and Matt were fully aligned in all of the things concerning the agency (11:39)Joey explains the slicing pie model which is all about slicing up the company based on formulaic contribution (12:21)Letting go of the ego is what makes Joe and Matt work well together (14:26)The first two to three years of Ad Advance were just focused on developing the tools that would allow the agency to scale what they were doing (17:11) Why Joe and Matt are dead-set on building Ad Advance as a big sustaining asset as of now (19:12)How the agency has historically grown – through word of mouth, inbound marketing, or outbound sales (21:27)Where Joe sees a lot more opportunities for growth and the priority and focuses on the agency moving forward (28:07)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindJoe Shelerud | LinkedInAd Advance

The Amazon DSP looks snazzy and appealing, and there's a lot of content about it on the web. (We've created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what's the point of it and how do you get it? It's expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We'll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DSP 9:17 Money hurdles with DSP 11:00 Other ways to get to DSP 14:44 How freelancers get started with DSP 20:45 When to consider and why to use DSP 26:22 Key difference between Sponsored Display and DSP 30:00 Who is DSP right for? 35:10 Best first campaigns to launch on DSP 38:38 Miscellaneous things to keep in mind 40:19 Outro– Running in the snow Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Joe Shelerud, Ad Advance An Introduction to Targeting Options on the Amazon DSP Into the Great Unkown: Amazon DSP with Kiri Masters Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno

Would you like to 4X your digital agency in less than 3 years? Joe Shelerud is the co-founder of the Amazon advertising agency Ad Advance. Joe was on the podcast two years ago talking about using automation to retain agency clients. Since then, he and his partner have managed to 4X their agency and have really seen the results of the processes they were just starting to implement two years back. In this new interview, Joe talks about growing the team, the agency's first key hires, the processes they implemented to train new team members, and much more. 3 Golden Nuggets First key hires before scaling. It has been two years since we last spoke with Joe and he has managed to 4X his agency in that time. According to him, one of the key things that he was focusing on back then was building out the automation, the systems, and the structure for his agency. He and his partner were still managing all accounts and the first step for them was to look for ways to reduce the amount of time they spent on daily tasks. Because of this, some of their first hires were developers to make sure they were building those systems and that structure. Hiring for culture first. When it came time to start building the team and start growing, Joe decided that the priority would be hiring people that were a right fit for the team. “Experience is great,” he assures “but at the end of the day, if you get that one wrong fit within your agency or your group, they can take down the entire group.” This is why the agency has mainly focused on 1. People who meet the culture bar, where experience is an extra piece of the puzzle, and 2. Hiring locally, which has worked better for their team. Establishing a training process. As they started hiring new team members, it was time to put together processes that would help them get up to speed efficiently. They started analyzing what day did every day in terms of client interactions, picking apart different pieces of tasks that we knew that they could no longer support in the long term. As they were able to do that, each of these little pieces became documents or little training videos, and eventually will be an entire training course. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 4X Your Digital Agency in 

My guest today is Joe Shelerud.  Joe is an Amazon Seller as well as the co-founder and CEO of Ad Advance, which is a digital ad agency specializing in Amazon advertising. With a fully integrated targeting system, machine-learning algorithms, and efficient exception control, their campaigns consistently outperform the competition. Today we are going to talk about Joe's journey and dig deep into PPC.   Link from the episode:  Udemy - https://www.udemy.com   Books Joe Recommend: ''The Compound Effect'' by Darren Hardy - https://www.amazon.com/Compound-Effect?tag=10mj-20   Coding Academy Anatoly recommends: Code Academy - https://www.codecademy.com   Connect with Joe: LinkedIn - https://www.linkedin.com/in/joeshelerud/ Instagram - https://www.instagram.com/shelerud/ Facebook - https://www.facebook.com/shelerud Websites and Company Social Media: Ad Advance - https://adadvance.com/ Linkedin - https://www.linkedin.com/company/adadvance Facebook - https://www.facebook.com/officialadadvance Instagram - https://www.instagram.com/ad_advance/ The Ad Project Podcast: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV?si=2aa9cf9055b44a75 ANATOLY's TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM    DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney

In our final episode of our campaign strategy series, we're covering a number of campaign setups including but not limited to new product launch, ranking, conquesting and niche strategies like our catch-all and seeding campaigns. Tony Miller, one of our in-house account executives, will provide actionable tips that you can apply to your own campaigns. Connect with Ad Advance: www.adadvance.com

In this episode we are joined by Tony Miller, one of our awesome Account Executives here at Ad Advance, to talk through our staple campaign strategies and more specifically how to implement them in your account. There are a lot of pieces we could break down, but in this episode specifically we're going to focus on primary campaigns: how we group products together, what we use for bid types, how we determine match types, what placements to use, funnel structure and more. In the next couple of episodes in this series, we will continue to break down our core campaign strategies and give you actionable tips to start utilizing them.  

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today. We've talked about Google ads. We've talked about Facebook ads. We've talked about PPC and various tools that help our Amazon business be seen but it's our first time diving deep into the Amazon advertising tool, DSP. So, Today's episode is dedicated to Amazon DSP and Joe will help us understand it more and how it works as he shares his knowledge about it.  From how to get started with DSP, to budget allocation, to determining the products that suit best with DSP and how well DSP works compared to Google and Facebook ads.. These are only a few of the juiciest content you are getting from this episode that you wouldn't want to miss. So, tune in with us!    In This Episode: [00:29] Welcoming owner and co-founder of Ad Advance, Joe Shelerud [03:18] How did it all start in advertising? [06:30] DSP, Who is it best suited for? [09:20] How does it look like using amazon data to DSP? [11:44] How to get started with DSP? [14:40] Starting budget. [16:29] What DSP is looking for in a client and what client can expect from it. [18:20] What type of people DSP targets using location. [21:10] How is DSP compared to Google and Facebook ads. [24:20] How to distinguish different audiences to target, run and customize ads. [26:15] Product type that DSP runs best. [33:39] Strong brands that convert better in DSP.   Guest Links and References: LINKEDIN: https://www.linkedin.com/in/joeshelerud WEBSITE: https://adadvance.com/ PODCAST: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV   Book Reference: The Compound Effect by Darren Hardy  Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

As a rule of thumb, we'd rather hire a good culture fit than someonewith a deep level of initial expertise in the Amazon industry. Why? To put it simply – you can teach someone new skills, but you can't teach them to be a good person. Company culture is something we value and prioritize above a lot of other things in our business.Erik Swenson is the Operations Manager with Ad Advance. He manages a large team of in-house account executives and is a huge reason our company culture continues to thrive from day to day. Erik joins us for this week's episode of The Ad Project podcast to shed some light on company culture, why it matters, how it motivates our team and ultimately produces better results for our clients.

831 - PPC and Amazon Advertising Management with Ad Advance's Joe Shelerud

Joe Shelerud, co founder of Ad Advance, an Amazon advertising agency, is obsessed over finding the most effective Amazon advertising strategies and building a system around them. In this episode, we dive into how an introverted chemical engineer developed a local team-based culture to help Amazon sellers grow their business globally. 

Key Takeaways Sponsored Display is a self-serviced ad type, while DSP is a managed-service ad type by either Amazon or third-party agencies. Bottom of the funnel strategies with Sponsored Display ads includes retargeting, display views, and product targeting strategies. Sponsored Display audience targeting is a more top-of-funnel strategy that can be stacked on your already working bottom-of-the-funnel strategies to help you get the most out of your Sponsored Display ads. Top of funnel strategies are not ACoS, and ROAS focused. Instead, sellers should focus on traffic-oriented metrics like detailed page views, sessions, click-throughs, and new-to-brand metrics.   The top benefit to Sponsored Display ads over DSP is instant accessibility to every brand registered seller. DSP allows for an extensive range of customization, not allowed with Sponsored Display ads, and can be accessible to sellers through third-party agencies like Ad Advance. Overview  With all the new features Amazon has rolled out with Sponsored Display ads, one of the major questions we get asked is, “Do we still need DSP?” Sponsored Display vs. DSP ads continues to be a trending topic with so many similarities yet vast differences between the two. In this episode, Matt and Joe talk through the two ad types and highlight the best strategies and metrics to track for each. Episode Highlights  Sponsored Display New Features       [0:53] Key metrics to monitor                       [03:51] Differences and Overlapping between Sponsored Display and DSP             [07:31] Audience Targeting: How to implement Sponsored Display categories          [16:16]

On this episode we discuss what Amazon DSP Advertising is, how it is different from Sponsored Product, Brand, and Display ads, and how you can use it successfully. Joining us for the discussion is Joe Shelerud, the CEO and Co-Founder of Ad Advance. Joe is an expert in all things DSP. DSP advertising is much more complex than SP, SB, and SD advertising, however, DSP offers you so much more control over what you can do and who you can target. Make sure to subscribe to the podcast so that you are notified of new episodes!

I have proven throughout the years that, through smart listing optimization, you can direct buyer traffic to your products without leveraging Amazon ads. But let's face it: sometimes, Amazon takes time to pick up on your listings and keywords. So, if you're someone who wants to kick start your bundles and make things speed up a little, you really need to make use of PPCs and some helpful advice from Amazon advertising & PPC marketing expert, Joe Shelrud. He is the founder and CEO of Ad Advance, an Amazon Advertising Management Agency. Joe shares my passion for helping people. By developing strategies and tools - in addition to creating The Ad Project podcast - Joe guides Amazon business owners through their journey towards success. Joe joins me today to discuss how he transitioned from his career in project management and engineering to start an Amazon business and, eventually, Ad Advantage. He shares the different kinds of Amazon ads and the various ways to approach them. He highlights simple advertising strategies for new Amazon business owners and reveals the perfect time for sellers to outsource to an advertising agency like Ad Advantage. He also outlines the three stages of building a business and reveals the two crucial elements new Amazon sellers should focus on.   “Amazon is a marathon, not a sprint. With advertising, you're building that foundation for your listing.” - Joe Shelrud   This week on the Amazon Files: How Joe pivoted from his chemical engineering background to sell on Amazon Joe's beginnings in retail arbitrage and how he transitioned to private labeling Using your expertise to your advantage and turning it into a product to sell on Amazon How Joe came up with the idea that soon became Ad Advance The vast, confusing world of Amazon PPC and the Ad Advance strategies for Amazon beginners What new Amazon sellers should focus on before they start running ads The role of listing optimization in an effective Amazon advertising strategy Why sponsored Amazon ads get the majority of ad spend What makes “sponsored brands” different from sponsored ads and why it's a great way to build brand loyalty The power of customizing your storefront on Amazon What dynamic bids are and how to utilize them Why suggested bid amounts are a great way to start with Amazon PPC The advantages of product reviews over advertising An Amazon ACOS strategy for beginners and the key goals for getting Amazon ads How often Amazon ads should be tweaked and adjusted What attribution windows are and what they mean for sponsored ads A basic advertising campaign funnel structure for Amazon sellers The three stages of building up a business   Connect with Joe Shelrud: Ad Advance The Ad Project Podcast Ad Advance on LinkedIn Ad Advance on Instagram Ad Advance on Facebook Joe Shelrud on LinkedIn   The Confident Wholesale Bundlers Workshop Goes VIRTUAL! It's time to take your Amazon business to the next level, meet other great Amazon sellers, and gain fresh, new ideas, skills, and strategies to consistently create Amazon bundles that sell like hot cakes! This year, the Confident Wholesale Bundlers Workshop is going virtual! No need to pack your bags. No need to budget for hotel or flight expenses. The Confident Wholesale Bundlers Workshop is coming to you LIVE - right to your living room or home office. At the Confident Wholesale Bundlers Virtual Workshop, you receive hands-on training on: What wholesale bundles are and why they work How to create a successful bundle - from start to finish How to find and properly communicate with vendors How to organize your wholesale research Pricing strategies for your wholesale bundles PLUS: All of the recordings of your training sessions and up to 10 new bundle ideas you can start right away So if you're ready to eliminate your competition and turn your research into a profitable revenue stream - the Confident Wholesale Bundle Virtual Workshop is for you. To reserve your spot at the 2021 Confident Wholesale Bundlers Virtual Workshop, visit MommyIncome.com/Virtual Spots are limited to 20 participants, so don't wait - reserve your spot today!   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Joe to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

OverviewJoe and Matt, owners of an Amazon advertising agency called Ad Advance, are obsessed over finding the most effective Amazon advertising strategies and building a system around them. In this episode, we provide a brief overview of the different Amazon advertising types and how you can use them, success stories about how sellers who took their businesses to the next level, and what to expect from our podcast series.   Key TakeawaysSponsored Product ads generate the vast majority of impressions, so this is a great place to start for new sellers or businesses entering the Amazon space looking to launch auto and manual campaigns. Once you're brand registered, you should start running Sponsored Brand ads, especially Sponsored Brand Video ads. These ads take up a lot of real estate in search results and allow you to showcase your product in a unique light. Sponsored Display ads are an interesting ad type with two different forms. They provide sellers with the opportunity to re-expose their products to shoppers off Amazon or on-site while viewing similar or complementary products.   Understanding the Different Amazon Advertising TypesSponsored Products: Sponsored Product ads generate a lot of impressions in Amazon Advertising. They appear in search results, at top of search (the first row), and in the rest of the search results. They are also sprinkled in with organic listings, appear on product pages, and most notably below the product description. On the product page, there is a carousel of related Sponsored Products that could be viable alternatives. Sponsored Brands: After Sponsored Products, Sponsored Brands would be the next ad type to launch once you're brand registered. The classic Sponsored Brand placement would be the banner ad that typically showcases three products at the top of search results. With Sponsored Brands, you can also showcase a storefront and get more creative. There is a tagline for the copy, and you can even include custom images, lifestyle images, or product images. Our favorite brand ad type would be Sponsored Brands Video, because it takes up a large space in search results and achieves excellent conversion rates. People are naturally drawn to videos, so if you have the assets, don't forget to use them! Sponsored Display Ads: There are two forms of display ads: audience targeting and product targeting. Audience targeting is off-site remarketing, where you are targeting an audience off Amazon, while product targeting is shown on Amazon on similar or complementary product pages. This ad type has good visual and is usually not as competitive as other ad types. Amazon Demand-side Platform (DSP): This ad type is like Sponsored Display with its off-site remarketing but has more control where you can specify audience attributes such as demographics, geographic data, and much more. Once your product or group of products have 5,000 plus sessions per month, DSP is a great ad type to add to your arsenal.   Episode Highlights: Founder's Story [01:28] Our Approach [03:00] Seller Success Story #1: We got fired twice! [07:00] Seller Success Story #2: From brick and mortar to ecommerce. [11:04] What to Expect on Our Podcast [11:55] Amazon Sponsored Products Overview [13:18] Amazon Sponsored Brands Overview [15:07] Amazon Sponsored Display Overview [16:14] Amazon Demand-Side Program (DSP) [18:27]