Podcast appearances and mentions of joe shelerud

Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising. Listen in as we discuss the strategic use of Amazon's advertising capabilities—both on and off the platform—and look at how businesses can utilize Amazon's data-rich environment to enhance their advertising strategies. We also explore the nuances and complexities of advertising that extend beyond conventional digital platforms, revealing how these strategies can significantly impact your business's visibility and success. You can find show notes and more information by clicking here: https://bit.ly/3D7CTjO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

SummaryIn this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing about AI image generation and its potential impact on advertising. They discuss the various tools available, the importance of having a strong creative foundation, and the challenges of using AI to generate realistic and effective images. They also explore the future of AI image generation and how it could change the industry. Overall, the conversation emphasizes the need for a balanced approach to AI, leveraging its capabilities while maintaining human creativity and authenticity.TakeawaysAI image generation is a rapidly evolving space that intersects with e-commerce and advertising.There are various tools available for AI image generation, but it's important to be skeptical and use them in conjunction with a strong creative foundation.AI-generated images can be useful for certain types of creatives, such as lifestyle composite shots, but they may not always meet the desired level of authenticity.In the future, AI image generation could enable hyper-customization of creatives for different audience segments, but there may also be concerns about privacy and over-customization.To start using AI image generation, it's important to have a baseline knowledge, work with people who understand AI, and provide detailed prompts and information.

SummaryIn this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizing total lifetime value. They also highlight the need for brands to utilize upper funnel activities and measure them correctly. TakeawaysThe e-commerce space is still relatively early in its growth, and there are opportunities for brands to succeed.High-quality products, brand building, and targeting the right audience are key factors for a brand's success on platforms like Amazon.Maximizing total lifetime value by driving repeat purchases or cross-selling is crucial for sustaining growth.Brands should consider utilizing upper funnel activities, such as streaming TV and video, to create brand awareness.Measuring the full funnel and understanding the contribution of each stage is important for effective advertising strategies.Connect with Dan: https://www.linkedin.com/in/dan-brownsher/

SummaryIn this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphasizes the importance of passion, authenticity, and creating value in the products and content he offers. TakeawaysPassion and authenticity are key in building a successful brand.Creating value and resonating with customers is more important than simply selling products.Challenges and setbacks are part of the entrepreneurial journey, but perseverance and a growth mindset are crucial.Building a brand requires continuous learning, adapting to market changes, and finding ways to stand out from competitors.

SummaryIn this episode, Joe Shelerud and Melissa Barnstorf discuss Walmart advertising and the differences between Walmart and Amazon ads. They provide tips for getting started with Walmart advertising, including leveraging top-performing keywords from Amazon. They also share a case study of a brand successfully launching on Walmart. The episode concludes with an update on brand term targeting on Walmart and the early days of Walmart advertising.TakeawaysWalmart advertising has similarities to Amazon advertising, but there are also key differences in terminology and platform structure.When getting started with Walmart advertising, it can be helpful to leverage top-performing keywords from Amazon and set up manual campaigns.Bids on Walmart are generally lower than on Amazon, but it's important to monitor performance and adjust bids accordingly.Brand term targeting is now available on Walmart, allowing advertisers to target competitor keywords.The early days of Walmart advertising present an opportunity for brands to establish themselves on the platform.

Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query performance reports and strategic budgeting for advertising. This episode is a gold mine of insights, from understanding market share to differentiating between organic sales and those driven by ad spend. Joe's journey, from crafting organic chemistry kits to mastering Amazon's digital marketplace, is not just inspiring but filled with practical advice for entrepreneurs and seasoned sellers alike.As we move through the nuances of brand defense and sales impact, Joe shares a fascinating case study with True Niagen that unveils how tweaking ad funds can significantly boost new-to-brand sales. The conversation shifts to the art of leveraging consumer loyalty and the pivotal role of seasonality in ad strategies. With Joe's guidance, we learn how timing your advertising efforts can improve product visibility and take advantage of Amazon's algorithms. Discover the importance of building a loyal customer base and the smart tactics to benefit from the ebb and flow of shopping trends, especially during the crucial Q4 holiday frenzy.Wrapping up with a deep dive into data-driven optimizations, the episode shines a light on the powerhouses of Amazon Marketing Cloud and Amazon Marketing Stream. Joe emphasizes the significance of lifetime value and cost per acquisition, providing tools and tactics for maximizing customer retention and broadening your brand reach. We then compare the advertising landscapes of Amazon and Walmart, extracting key strategies for success on both platforms. Joe's expertise offers a masterclass in building and defending your brand on these competitive platforms, making this episode a must-listen for anyone looking to make a serious impact in e-commerce.LINKS & RESOURCES:Learn more about Ad Advance: https://www.adadvance.com/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joeshelerud/Follow Joe on X: https://twitter.com/joeshelerud➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

In this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their significance in maintaining privacy while sharing valuable data. The conversation delves into use cases, including ASIN purchase overlap reports and insights into customer behavior after viewing ads.Key Points:Understanding the concept of data clean rooms and their role in protecting privacy.AMC as a unique clean room where Amazon serves as both the host and data provider.Use cases of AMC, such as ASIN purchase overlap reports and insights into branded keywords.Challenges and opportunities in the evolving landscape of digital advertising, especially with the deprecation of cookies.Eligibility requirements for using AMC and the importance of SQL proficiency.Strategic and tactical actions advertisers can take based on AMC insights.Leveraging AMC audiences for enhanced targeting in Amazon DSP.Guest:Jack Lindberg - Director of Analytics at The Mars AgencyJoe Shelerud - CEO of Ad Advance and Host of the Ad Project Podcast

In this episode of The Ad Project podcast, Joe Shelerud and Maarja Hewitt explore distinctive trends observed during the recent holiday season, comparing them to previous years. A significant focus is placed on the extension of holiday deals, as major retailers like Walmart and Amazon initiated Black Friday promotions as early as November. This departure from the conventional concentrated shopping period posed challenges for both consumers and advertisers.Key Discussions:Extended Holiday Deals: Joe and Maarja emphasize the shift towards a more prolonged holiday shopping season, highlighting major retailers extending Black Friday deals throughout November. The elongation of promotional periods introduces uncertainty for consumers, impacting their decision-making on the optimal time for purchases and challenging traditional peak shopping days.Advertising Strategies and Consumer Behavior: The episode underscores the significance of adapting advertising strategies to align with evolving consumer behaviors. Joe and Maarja discuss the impact of early deals on the effectiveness of traditional peak shopping days like Black Friday and Cyber Monday. Additionally, they stress the need for advertisers to stay informed about seasonal trends, enabling them to proactively adjust bidding strategies and campaigns.This episode emphasizes the importance of staying attuned to these evolving trends to optimize advertising strategies for future holiday seasons.

In this special PPC debate episode, we've got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D'Orazio state their case on why you SHOULD or SHOULDN'T use TACOS as your guiding metric on Amazon

SummaryIn this episode, Joe Shelerud interviews Dave Katz from Amazon Ads. Dave is a marketing technology strategist at Amazon Ads. He guides developers, product teams, and data practitioners to build scalable and effective technology. He has over 15 years of experience in the advertising technology industry working on both the buy and sell sides. As a former marketing analyst, Dave led the adoption of full-funnel attribution analytics for multiple large consumer and business brands.Key discussions in this episode include the evolution of the digital advertising space, the impact of privacy changes on advertising, and the shift towards first-party data and retail media. They also explore unique ad placements on Amazon-owned properties and the power of Amazon Marketing Cloud. The conversation highlights the focus on customization and democratization of technology, as well as the continuous improvement and customer focus at Amazon Ads.TakeawaysThe digital advertising space has evolved from ad networks to real-time bidding and demand-side platforms, with a focus on performance metrics and optimization.Privacy changes, such as the removal of cookies, require advertisers to find alternative ways to measure and optimize their campaigns.First-party data and retail media are becoming increasingly important in the digital advertising landscape, allowing advertisers to target relevant audiences and measure the impact of their advertising.Amazon offers unique ad placements on its owned properties, such as streaming services and Twitch, providing advertisers with access to a diverse and engaged audience.Amazon Marketing Cloud is a powerful tool that allows advertisers to analyze and measure the impact of their advertising across Amazon's platforms.The focus at Amazon Ads is on customization and democratization of technology, allowing advertisers to build unique capabilities and optimize their campaigns.Continuous improvement and a customer-centric approach are key principles at Amazon Ads, with a focus on gathering feedback and iterating on products and features.

This week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising.The conversation covers Keith's background and journey within the Amazon ecosystem, from driving product reviews to founding his own agency. They reminisce about earlier strategies and set the stage for exploring the power of video advertising.The heart of the discussion revolves around the growing role of video ads on Amazon. Joe and Keith discuss the visual shift in e-commerce and the challenges and opportunities of incorporating video into campaigns.They emphasize the importance of capturing viewers' attention within seconds and share creative tips for impactful video content.The conversation transitions to Amazon's Brand Store, highlighting its competition-free space for showcasing products and engaging with customers. Joe and Keith underscore the role of Brand Stores in boosting average order values and enhancing the brand experience.Finally, they share key takeaways from the recent Amazon Accelerate conference, discussing advancements in advertising tools and Amazon's commitment to supporting sellers.

This week on The Ad Project, Joe Shelerud and Matt Wiklund take a pragmatic look at the world of advertising metrics - specifically TACOS. Joe has reservations about TACOS, and he'll explain why. Matt, on the other hand, sees its merits as a budgeting tool.Here's what you can expect:TACOS, which measures ad spend as a percentage of total sales, is introduced, and Joe raises some concerns about its usefulness.Joe argues that TACOS can be manipulated by advertisers and lacks a comprehensive view of advertising performance.Matt highlights TACOS' value as a metric for maintaining budget consistency, especially during seasonal fluctuations.They both agree that while TACOS serves a purpose, it's not the sole metric to consider. ACoS, new-to-brand customer acquisition, lifetime value, and market share provide a more complete picture of advertising success.Joe and Matt recommend looking beyond TACOS and considering a broader range of metrics to evaluate advertising performance. For a deeper dive into this topic and a nuanced discussion on advertising metrics, listen to the full episode!

In this episode of the Ad Project Podcast, host Joe Shelerud from Ad Advance welcomes guest Tim Jordan, Chief Community Officer at Carbon 6.Tim shares his journey from being a firefighter to becoming a successful Amazon seller and e-commerce expert. He discusses his experience in the industry, including building and selling multiple brands, consulting for service providers, and gaining a unique perspective on the e-commerce landscape.The episode's main focus is on driving external traffic to Amazon and the importance of leveraging it to boost organic rankings. Tim and Joe dive into Amazon's brand referral bonus and Amazon Attribution, and how they have revolutionized external traffic strategies. They highlight the effectiveness of external traffic through Google Ads and influencer marketing, emphasizing the significance of targeting a relevant audience for better conversion rates.Tim also introduces Carbon 6's reimbursement services for buyer returns and the powerful external traffic tool, PixelMe, which has shown remarkable results in achieving high return on ad spend (ROAS).The episode concludes with insights into the ever-evolving e-commerce industry, emphasizing the importance of Amazon as a reliable platform for generating sales and growing e-commerce brands.

Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe's career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level. On this episode, Joe and Chris discuss: How bidding for online advertising works Amazon vs. Facebook in the battle for king of digital advertisers Dealing with algorithm changes Selling the business to Permanent Equity Links Ad Advance The Ad Project Podcast Joe on Twitter Topics: (00:01:54) Joe's career (00:07:31) Getting on Amazon's radar and working with them (00:10:29) How does bidding work? (00:15:08) Is there anything that worries you about increased browser privacy? (00:17:13) Are our devices “listening” to us? (00:18:33) Are you an outsourced ad buyer? (00:19:40) What does a great client look like and who do you screen out? (00:21:18) How do you know if you're doing an excellent job for the client? (00:22:52) What are sellers prioritizing on Amazon today? (00:25:16) Could Amazon dethrone Facebook as the largest digital advertiser? (00:26:22) Do you plan to expand to retail media? (00:27:20) What have you learned from Amazon about running your business? (Twitter Vid) (00:31:03) Is the winner in e-commerce who can advertise online the best? (00:33:11) How do you deal with algorithm changes? (00:34:30) Who was most affected by the iOS14 update? (00:35:38) What are some big changes you're seeing from sellers? (00:37:35) How does AI play in your business? (00:44:18)Amazon DSP (00:45:13) Selling to Permanent Equity (00:56:04) Visiting all 50 states with your kids Support our Sponsors Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

This week on The Ad Project, Joe Shelerud and Noah Salzl, Account Manager at Ad Advance, discuss key strategies for optimizing ads during and after major shopping events. They cover both upper funnel and bottom-of-funnel strategies to increase traffic, awareness, and conversions. Listeners will learn how to maximize their advertising efforts during these crucial periods.Discussions include: Upper funnel strategies for increasing traffic and brand awareness before major shopping events.Switching to bottom-of-funnel strategies on the day of the event to reengage interested customers and drive conversions.Utilizing Amazon Marketing Cloud to target cart abandonment shoppers and offering targeted discounts through brand tailored promotions.Post-event strategies such as retargeting and repurchasing campaigns based on consumption patterns to maintain customer engagement.

In this podcast episode, Joe Shelerud and Matt Wiklund discuss various aspects of Amazon's highly anticipated summer event – Prime Day.Join us as we explore tips and insights to button up your advertising strategy your before, during, and after this crucial event. From crafting offers to leveraging marketing tactics, we provide you with a comprehensive toolkit to maximize your Prime Day success.Key Discussions:Impact of deals on Prime Day performance: Running deals can significantly increase click-through rates and conversion rates, leading to higher orders. Brands that ran a deal saw a 30% increase in conversion rates, while those that didn't run a deal experienced a 13% decline in conversion rates.Advertising strategies for Prime Day: It is advised not to go overboard with bids during Prime Day as high traffic doesn't necessarily translate to higher conversion rates. Keeping bids consistent with the average and preparing for increased budget due to the spike in traffic is recommended.Post-Prime Day effects: After Prime Day, there may be a temporary downturn in traffic and sales due to a "holiday hangover" effect. However, brands that ran major promotions during Prime Day may experience higher traffic and improved organic rankings, leading to post-event sales.

Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. He has a business and engineering background and started selling on Amazon in 2014. Before Ad Advance, Joe was a Business Development Associate at Flint Hills Resources. He has a bachelor's degree in chemical engineering and worked as an engineer at Enbridge. Joe also has an MBA from the University of Minnesota. In this episode… Amazon is a huge marketplace with millions of sellers from around the world. So what do you need to do to make your Amazon business more profitable? To thrive as an Amazon seller, you not only need to have a good product, but you also need to be ahead on how you advertise on Amazon. Since it's a very competitive space, Joe Shelerud recommends hiring Amazon advertising experts to help increase your brand's exposure. He now shares his journey of starting and running a digital ad agency specializing in Amazon advertising. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joe Shelerud, Co-founder and CEO of Ad Advance, to discuss tips for Amazon advertising. Joe talks about the mistakes people make with advertising on Amazon, how Ad Advance got its first clients and how it helped them, the value of attending Amazon conferences as an Amazon seller, and Ad Advance customer success stories.

This week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and advertising. They focus on the potential of AI and chatbots in helping users navigate and make purchasing decisions. Overall, the podcast explores the ways in which AI is changing the landscape of marketing and advertising and how businesses can integrate these new technologies into their strategies.Key Discussions: Latest developments in AI for product search and search trafficIntegration of AI in the market Conversational aspect of chat GPT and its potential impact on search resultsLimitations of current chatbots and need for a better user experienceShift towards a single platform that combines traditional search, product research, and browsingPotential of AI-generated video and audio ads and how it could democratize advertising.

Creating a solid office culture can be challenging. As leaders during this time of the rise of remote and hybrid work, collaboration and a level of trust to have an in-office culture are necessary. Today's guest is Joe Shelerud, co-founder and CEO of Ad Advance. Inc Magazine ranked his company #500 on the 2022 Inc 5000 list. Ad Advance is a digital advertising agency specializing in Amazon Sponsored Ads and DSP. They work with established eCommerce brands ready to invest in a more complex and custom approach to push their advertising to the next level. In this episode, Joe talk about creating a solid office culture and why hiring for culture is important. He also talks about how they value transparency as part of their culture. Tune in and discover the secrets to creating a solid office culture.   Get the show notes for Creating a Solid Office Culture to Drive Growth with Joe Shelerud at Ad Advance Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #JoeShelerud with your host @GeneHammett https://bit.ly/gttJoeShelerud   #CreatingASolidOfficeCulture #GeneHammettPodcast #GHepisode948 #Inc2022 #digitaladvertisingagency #AmazonSponsoredAds #DSP Give Growth Think Tank a review on iTunes!

Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency out in Minnesota specializing in Amazon advertising. Ad Advance has been helping e-commerce brands advertise on Amazon since 2017 and offers full-service PPC and DSP management in-house.  Every role Joe has ever played always comes back to the numbers and data piece – being able to track where things are going and then that continual progression that you can see through the numbers in the data.In this episode, Joe shares his journey to agency co-founder and CEO, why he decided to partner up with his co-founder Matt to build Ad Advance, and the nuts and bolts of how they grew their agency.This Cast Covers:Joe Shelerud introduces himself and talks about how Ad Advance started (01:21)How Joe started building a joke website as a 12-year-old to becoming a chemical engineer and eventually co-founding his agency (03:33)Trying out a lot of different business ideas (including a brewery kit that bombed) and finally having the Amazon piece stick (05:57)The challenges of starting an agency with no marketing or finance background (07:28)Meeting his co-founder Matt Wiklund and what he realized was missing from all his previous business ideas that didn't lead to success (08:10) How they started a partnership and the conversations they went through before signing off on their agreement to become co-founders (09:32)Making sure both Joe and Matt were fully aligned in all of the things concerning the agency (11:39)Joey explains the slicing pie model which is all about slicing up the company based on formulaic contribution (12:21)Letting go of the ego is what makes Joe and Matt work well together (14:26)The first two to three years of Ad Advance were just focused on developing the tools that would allow the agency to scale what they were doing (17:11) Why Joe and Matt are dead-set on building Ad Advance as a big sustaining asset as of now (19:12)How the agency has historically grown – through word of mouth, inbound marketing, or outbound sales (21:27)Where Joe sees a lot more opportunities for growth and the priority and focuses on the agency moving forward (28:07)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindJoe Shelerud | LinkedInAd Advance

The Amazon DSP looks snazzy and appealing, and there's a lot of content about it on the web. (We've created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what's the point of it and how do you get it? It's expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We'll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DSP 9:17 Money hurdles with DSP 11:00 Other ways to get to DSP 14:44 How freelancers get started with DSP 20:45 When to consider and why to use DSP 26:22 Key difference between Sponsored Display and DSP 30:00 Who is DSP right for? 35:10 Best first campaigns to launch on DSP 38:38 Miscellaneous things to keep in mind 40:19 Outro– Running in the snow Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Joe Shelerud, Ad Advance An Introduction to Targeting Options on the Amazon DSP Into the Great Unkown: Amazon DSP with Kiri Masters Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno

Would you like to 4X your digital agency in less than 3 years? Joe Shelerud is the co-founder of the Amazon advertising agency Ad Advance. Joe was on the podcast two years ago talking about using automation to retain agency clients. Since then, he and his partner have managed to 4X their agency and have really seen the results of the processes they were just starting to implement two years back. In this new interview, Joe talks about growing the team, the agency's first key hires, the processes they implemented to train new team members, and much more. 3 Golden Nuggets First key hires before scaling. It has been two years since we last spoke with Joe and he has managed to 4X his agency in that time. According to him, one of the key things that he was focusing on back then was building out the automation, the systems, and the structure for his agency. He and his partner were still managing all accounts and the first step for them was to look for ways to reduce the amount of time they spent on daily tasks. Because of this, some of their first hires were developers to make sure they were building those systems and that structure. Hiring for culture first. When it came time to start building the team and start growing, Joe decided that the priority would be hiring people that were a right fit for the team. “Experience is great,” he assures “but at the end of the day, if you get that one wrong fit within your agency or your group, they can take down the entire group.” This is why the agency has mainly focused on 1. People who meet the culture bar, where experience is an extra piece of the puzzle, and 2. Hiring locally, which has worked better for their team. Establishing a training process. As they started hiring new team members, it was time to put together processes that would help them get up to speed efficiently. They started analyzing what day did every day in terms of client interactions, picking apart different pieces of tasks that we knew that they could no longer support in the long term. As they were able to do that, each of these little pieces became documents or little training videos, and eventually will be an entire training course. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 4X Your Digital Agency in 

My guest today is Joe Shelerud.  Joe is an Amazon Seller as well as the co-founder and CEO of Ad Advance, which is a digital ad agency specializing in Amazon advertising. With a fully integrated targeting system, machine-learning algorithms, and efficient exception control, their campaigns consistently outperform the competition. Today we are going to talk about Joe's journey and dig deep into PPC.   Link from the episode:  Udemy - https://www.udemy.com   Books Joe Recommend: ''The Compound Effect'' by Darren Hardy - https://www.amazon.com/Compound-Effect?tag=10mj-20   Coding Academy Anatoly recommends: Code Academy - https://www.codecademy.com   Connect with Joe: LinkedIn - https://www.linkedin.com/in/joeshelerud/ Instagram - https://www.instagram.com/shelerud/ Facebook - https://www.facebook.com/shelerud Websites and Company Social Media: Ad Advance - https://adadvance.com/ Linkedin - https://www.linkedin.com/company/adadvance Facebook - https://www.facebook.com/officialadadvance Instagram - https://www.instagram.com/ad_advance/ The Ad Project Podcast: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV?si=2aa9cf9055b44a75 ANATOLY's TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM    DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney

Having access to first-party data on customers' purchases can revolutionize your advertising strategy. For today's episode, we're excited to have advertising expert Vitalii Khyzhniak from https://profitwhales.com/ (Profit Whales) join Joe Shelerud to discuss leveraging Amazon DSP data and building an advertising ecosystem. Key Items Covered: Rules of thumb when getting started with DSP Allocating budgets between different ad types Using DSP analytics to supplement Sponsored Ads Connect with Vitalii: LinkedIn: https://www.linkedin.com/in/vitaliikhyzhniak/ Facebook: https://www.facebook.com/v.khyzhniak Instagram URL: https://www.instagram.com/khyzhniak_

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today. We've talked about Google ads. We've talked about Facebook ads. We've talked about PPC and various tools that help our Amazon business be seen but it's our first time diving deep into the Amazon advertising tool, DSP. So, Today's episode is dedicated to Amazon DSP and Joe will help us understand it more and how it works as he shares his knowledge about it.  From how to get started with DSP, to budget allocation, to determining the products that suit best with DSP and how well DSP works compared to Google and Facebook ads.. These are only a few of the juiciest content you are getting from this episode that you wouldn't want to miss. So, tune in with us!    In This Episode: [00:29] Welcoming owner and co-founder of Ad Advance, Joe Shelerud [03:18] How did it all start in advertising? [06:30] DSP, Who is it best suited for? [09:20] How does it look like using amazon data to DSP? [11:44] How to get started with DSP? [14:40] Starting budget. [16:29] What DSP is looking for in a client and what client can expect from it. [18:20] What type of people DSP targets using location. [21:10] How is DSP compared to Google and Facebook ads. [24:20] How to distinguish different audiences to target, run and customize ads. [26:15] Product type that DSP runs best. [33:39] Strong brands that convert better in DSP.   Guest Links and References: LINKEDIN: https://www.linkedin.com/in/joeshelerud WEBSITE: https://adadvance.com/ PODCAST: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV   Book Reference: The Compound Effect by Darren Hardy  Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On this episode we bring back one of our favorites, Joe Shelerud from AdAdvance. We wanted to talk to him specifically about action steps to take right now to get ready for what looks to be a HUGE Q4 on Amazon. We also dive into DSP advertising and what to do there to prepare for the shopping season. You can check out Joe all over social media and on his website: adadvance.com Make sure to subscribe to the podcast so that you are notified of new episodes!

831 - PPC and Amazon Advertising Management with Ad Advance's Joe Shelerud

Joe Shelerud, co founder of Ad Advance, an Amazon advertising agency, is obsessed over finding the most effective Amazon advertising strategies and building a system around them. In this episode, we dive into how an introverted chemical engineer developed a local team-based culture to help Amazon sellers grow their business globally. 

OverviewAmazon TACoS is a metric that tends to be put on the backburner when it comes to measuring success on Amazon. But, why? Understanding what this metric means and using it to set big picture goals can significantly help sellers set themselves up for success.  In this episode, Joe Shelerud and Lucas Kwiatkowski dive into TACoS, organic ranking, and how to properly prepare your brands for sale. About Lucas KwiatkowskiLucas started managing PPC over 7 years ago and loved it from the start. He still enjoys diving deep into the advertising data for all of his accounts and usually comes up with advanced PPC topics not popular within the space. Lucas is very involved with all of his clients and takes a hands-on approach to managing their business growth. He spends a lot of time making YouTube videos to help smaller sellers master the art of PPC while also teaching them advanced tactics. Connect With Lucas:Website: https://www.amznomadz.com/ (www.amznomadz.com) LinkedIn: https://www.linkedin.com/in/lucas-kwiatkowski-0017 (https://www.linkedin.com/in/lucas-kwiatkowski-0017) YouTube: https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA (https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA) Episode Highlights:Intro [0:28] Understanding TACoS [02:46] What TACoS target to shoot for? [05:18] What to do if you're already ranking at the top organically? [13:47] Different types of ads management [17:33] Key things to look at when preparing your brands for sale [22:10]

OverviewWith only a few days to Prime Day 2021, most sellers would've already planned what deals they're running, set up coupons, and had conversations with their advertising team. The summer months are usually low for traffic across all e-commerce platforms, as people are focused more on being outside, soaking up the warmer months. Amazon sees this as an excellent opportunity to bring attention back to their platform by offering skyrocket deals over two days. In this episode, both Matt Wiklund and Joe Shelerud recorded a live episode where they talked through strategies to ensure sellers set up themselves for success during the two-day event. Main content covered in this episode: Lead-In to Prime Day CPC & Conversion Rate Trends Inventory & Product Mix Budget & Bid Adjustments Post-Prime Day Strategies Episode Highlights:Intro [00:23] Introduction on expectations around Prime Day [01:29] Key metrics to watch on Prime Day [06:10] Recommendations on how to make Prime Day a success [11:07] Things to consider after Prime Day [18:52] Q&A Session [24:32]

OverviewHow do you scale your ads after getting past the initial phase of setting up your campaigns manually? Like many sellers, you've probably heard a lot about bulk files. As the next step to stepping up optimizing your campaigns, we recommend utilizing bulk files. Bulk files help with making manual moves within your campaigns much easier while staying organized. It also allows you to analyze your entire advertising account in one spreadsheet, saving busy sellers/advertisers a lot of time. In today's episode, Joe Shelerud is joined by Elizabeth Greene from https://www.junglr.com/ (Junglr) to discuss the benefits and tips when using bulk files. How to connect with Elizabeth:LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ (https://www.linkedin.com/in/elizabeth-greene-junglr/) Facebook: https://www.facebook.com/elizabeth.olsongreene/ (https://www.facebook.com/elizabeth.olsongreene/) Website: https://www.junglr.com/ (https://www.junglr.com/) Episode Highlights:Intro                         [00:26] Where should advertisers start when using bulk sheets?       [03:28] Benefits for using bulk files               [05:04] Tips on how to use bulk files for Amazon ads management [08:23] Using bulk files vs. automation software                            [14:06] Keyword research and bulk files                                          [19:44]

Overview The Amazon advertising sphere is constantly changing, and as Amazon advertising experts, we have to stay up to date so we can steer the ship in the right direction for our clients. Whether this includes changes to the reporting or targeting different audience types, being on top of these new features is key to setting yourself apart. Liran Hirschkorn and Joe Shelerud dedicated this entire episode to discussing the newest features Amazon has rolled out and how to utilize them. How to connect with Liran: LinkedIn Profile: https://www.linkedin.com/in/liranhirschkorn/ (https://www.linkedin.com/in/liranhirschkorn/) Facebook Profile: https://www.facebook.com/lhirschkorn (www.facebook.com/lhirschkorn) Facebook Group: http://www.facebook.com/groups/ecommercemindsetgroup (www.facebook.com/groups/ecommercemindsetgroup) Instagram Profile: https://www.instagram.com/liranhirschkorn/ (https://www.instagram.com/liranhirschkorn/) Website: https://www.incrementumdigital.com/ (www.Incrementumdigital.com) Episode Highlights:   Introductions [00:22]  The rise of video ads [02:32]  Sponsored Display audience targeting ads [13:44]  Sponsored Display targeting past purchasers [23:01]  What to expect with Amazon DSP [25:24]  Tips on how to send traffic to your Amazon storefront [30:32]  Where is Amazon Advertising going? [34:14] 

Today, in this video we will discuss Why You Need to Build a Customer List With Joe Shelerud | Victor Dwyer. Build a Customer List strategy and also I see a lot of Amazon sellers that aren't building enough customer lists. they're not when you have a strong brand it's super important to be always interacting with your customer because it strengthens the relationship between the business and the customer. So it's so important to also be building some type of customer list.

Today, in this video we will discuss You Need Captions On Your Videos With Joe Shelerud | Victor Dwyer. I see a lot of Amazon sellers making the mistake is they don't put captions of the words that they're staying on top of their video. Because as you know by default the sound is off from 80-90 of the people on amazon by default and most people aren't going to ever turn it on. So, if they have a video of someone talking giving a testimonial, or something no one's going to be able to hear what they're saying unless they're expert lip readers.

Today, in this video we will discuss Why I Recommend Having a 3PL With Joe Shelerud | Victor Dwyer. I recommend clients that always have a 3pl in place because you never that it stops. it's like a backup essentially. where you never go out of stock and you're able to do a lot more with it like, for example, we for this one client. We timed it perfectly like where we would send it to amazon and like we got it to where's timed perfectly so we never ran out of stock but for some reason, amazon did their amazon thing.

Today, in this video we will discuss Which Ad Type has The Best Conversion Rate with Joe Shelerud | Victor Dwyer. shirt form Of A Kind permission of and salt intake the event was the flow is very nice to meet and the world's first search for lease in Fiesta parts of a precious person. the best way to go deeper in it was and IELTS Vn Express Mind-Building speeches and What the weatherproof of stake in Compostela and specialists and Install it Nice And It is unaffected Of The Avengers Focus shop.

Today, in this video we will discuss What to do After Hitting Organic Rank 1 with Joe Shelerud | Victor Dwyer. If you're already in organic position one again. I would go back to the competitiveness of the category overall. the other piece that I would caution people about is that being in the amazon space we are always very aware that there are advertisements at the top but what I can say is that there are a ton of people who don't even know there are ads on amazon.

On this episode we discuss what Amazon DSP Advertising is, how it is different from Sponsored Product, Brand, and Display ads, and how you can use it successfully. Joining us for the discussion is Joe Shelerud, the CEO and Co-Founder of Ad Advance. Joe is an expert in all things DSP. DSP advertising is much more complex than SP, SB, and SD advertising, however, DSP offers you so much more control over what you can do and who you can target. Make sure to subscribe to the podcast so that you are notified of new episodes!

Today, in this video we will discuss What Ad Type Should Choose on Amazon with Joe Shelerud | Victor Dwyer. How do you turn on Amazon Ads? Which Ads will work better, which Ads will work faster to increase product sales, and we will discuss in detail the types of Amazon Ads.

Today, in this video we will discuss Try Implementing an Asian Defence Strategy with Joe Shelerud | Victor Dwyer. The tension that we've had a lot of fun on is an asin defense. so if you have a lot of different products that fit into the same category one strategy we love to do is asin defense. What we do for defense is we use all the different ad types and say I have a specific product. I sell running stuff so I sell different headbands.

Today, in this video we will discuss Maximizing Efficiency When at Rank-1 with Joe Shelerud | Victor Dwyer. so if you're at the top spot like you you're converting a lot better than your competitors. the other thing you have going for you is since you're converting a lot better amazon's going to determine that your ads are more relevant. so they actually allow you to pay less than your competitors to own that top spot plus you convert better so it's like this double benefit that you get from the conversion rates overall more clicks lead to the sale.

Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good ACOSHow to broaden out your Amazon advertising funnelHow Amazon impacts your overall brand performance both on and off the platformMonitoring sales rank when running amazon adsHow you can pixel customers on Amazon, similar to FacebookUnderstand the customer lifetime journey on Amazon You can connect with Joe on LinkedIn here.Other resources:LaunchPod Academy 14-day trialAmazon advertising account managerListen to It's Always Day One podcastFollow on LinkedInSubscribe to emailsRead the email archivesJoin Amazon Creatives private group