Podcasts about advanced digital marketing

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles. About agent.ai Agent.ai is the #1 professional marketplace where users can build, discover, and deploy trustworthy AI agents that deliver real-world value. Founded in 2024 by Dharmesh Shah, co-founder and CTO of HubSpot, and led by Sam Mallikarjunan, Agent.ai empowers professionals to revolutionize their workflow across sales, marketing, and customer service through intelligent automation. Since its launch at HubSpot's INBOUND 2024, the platform has experienced explosive growth, amassing over 1.5 million users and hosting more than 1,200 public agents by early 2025. The platform distinguishes itself with its intuitive low-code agent builder, access to cutting-edge AI models, and a vibrant developer ecosystem. About Sam Mallikarjunan Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon and frequently offers insights on AI, marketing, and business strategy Time Stamps 00:00:18 - Guest Introduction: Sam Mallikarjanan from Agent.ai 00:01:41 - Overview of Agent.ai and Its Features 00:02:45 - Understanding AI Agents in Marketing 00:04:10 - Practical Applications of Agents for Marketers 00:10:34 - Target Audience: Individuals vs. Enterprises 00:12:57 - The Importance of AI Confidence in Marketing 00:17:27 - Future Changes in Marketing Roles Due to AI 00:19:59 - The Shift from Performance to Brand Marketing 00:22:44 - Best Marketing Advice Received by Sam 00:24:07 - Career Advice for Aspiring Marketers 00:27:15 - Conclusion and Closing Remarks Quotes "The more focused you try and make an AI, the more effective it's gonna be at whatever the task is that you're trying to have it do." Sam Mallikarjunan, Growth Lead at agent.ai "The biggest challenge is getting people to become AI curious and AI confident." Sam Mallikarjunan, Growth Lead at agent.ai "It was an interesting project because it's what helped turn me from an AI doomer into an AI boomer." Sam Mallikarjunan, Growth Lead at agent.ai   Follow Sam: Sam Mallikarjunan on LinkedIn: https://www.linkedin.com/in/mallikarjunan/ agent.ai's website: https://agent.ai/ agent.ai's on LinkedIn: https://www.linkedin.com/company/pulsar-platform/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

SEASON: 5 EPISODE: 1Episode Overview:Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He's worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on. He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.Guest Bio: Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.Resource Links:Website: https://agent.aiWebsite: https://www.mallikarjunan.com/Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1Insight Gold Timestamps:01:50 I ended up working at HubSpot for about 7 years04:35 B e willing to kill ideas really quickly05:08 Appreciate the independence of a team05:42 The smaller team of higher quality people is going to win every time 06:13 Whoever chases two rabbits is going to catch neither09:29 I t's remarkably hard to get people to change their habits10:28 F ear and greed are just great motivators of human behavior12:02 I n your bestseller, Inbound Commerce13:33 What was the most critical digital marketing concept? 18:02 You probably have a pricing problem more than you realize18:26 If you get somebody to pay up front, they're less likely to cancel long term

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth. About Joanna Lord Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner. We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Sam Mallikarjunan is CEO and co-founder of OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs. Sam taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He is co-author of the bestselling book, "Inbound Commerce - How to Sell Better than Amazon,” and is an avid podcast guest and industry speaker.   Want to find more from Sam Mallikarjunan?  Check out… https://www.onescreen.ai/   Want more Business Choreography?  Check out…   Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group  

As the decade-long digital advertising boom is screeching to a halt, brands are faced with the painful reality that clicking on ad links is no longer an efficient way to “buy” customers. Audiences are digitally fatigued, unengaged, and strapped for cash. Sam Mallikarjunan, joins our host, Diane Helbig, to introduce listeners to a less competitive, more efficient marketing medium that transforms the real world into a performance marketing goldmine. Sam is CEO/co-founder of OneScreen.ai, the marketplace provider for buying/selling out-of home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs. Sam taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He is co-author of the bestselling book, Inbound Commerce - How to Sell Better than Amazon, and is an avid podcast guest and industry speaker. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

To connect with me, Heather McClaren, Realtor for more specific questions, click here To connect with our guest, Jeannie Davis, Senior Loan Officer click here Jeannie Davis Team NMLS #1106965 4280 N Campbell Avenue, Suite 107 Tucson, AZ 85718 jeannie.davis@myccmortgage.com Tel Phone(520) 282-4269 Cell phone(520) 991-9443 Fax520-282-4269 When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To connect with me, Heather McClaren, for more specific questions about Xeriscape Landscaping in your area, click here. Denver Water: 7 Basic Xeriscape Principles Low Water Use Drought Tolerant Plant List for Arizona - from the University of Arizona Water Resources Research Center AMWUA: One for Water - working with 50% of the state's population in the Phoenix area Coconino County: Xeriscaping Image Courtesy of Tucson Local Xeriscaping Landscapers: Sonoran Gardens Landscape & Design Construction When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To connect with me, Heather McClaren, for more specific questions about iBuyer Fast Cash for you Home vs. Traditional Sales click here. For more on the iBuyer Program I work with and can guide you through click here. When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) #iBuyer #iBuyerprograms #fastcashforyourhome #quickbuyoffers #conveniencefactor #azhomes #azrealestate #azrealtor Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To connect with me, Heather McClaren, for more specific questions about Caliche & homeownership click here. More on Caliche, here Photo by, these folks Managing Caliche in the Home Yard, here When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) #ArizonaSoil #Caliche #ArizonaWater #Poolconstruction #Rainwaterharvesting #AZliving Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To connect with me, Heather McClaren, for more specific questions about Arizona Water click here. Arizona Dept. of Water Resources here CAGRD here CAP here University of Arizona Water Resources Research Center here When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) #ArizonaWaterSupply Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To connect with me, Heather McClaren, for more specific questions click here. When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

For more information on Tucson City Rebates and Incentives to utilize Rainwater & Gray water systems, look here For more information on Rainwater Harvesting please contact me here When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for more specific questions click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To read the NAR 2021 Home Buyers and Sellers Whose Buying Guide, click here. When you listen to me you are listening to a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for more specific questions in Arizona or around the globe, click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

For more on Capital Gains exclusions on home sales I refer you to the IRS: https://www.irs.gov/publications/p523 When you listen to me you are listening to a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for a 1031 exchange expert to meet your needs or just more on investing in AZ or for more specific questions in Arizona or around the globe, click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To read the NAR 2021 Home Buyers and Sellers Whose Buying Guide for data I referenced in this Podcast, click here. When you work with me you are working with a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for more specific questions click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

In this episode, we have Megan Brame who is the founder of meganbrame.com. We get to talking about their journey is unique and should not be modelled after anyone else. It's your individuality that gives your business strength and should be celebrated. Megan Brame shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

In this episode, we have Megan Brame who is the founder of meganbrame.com. We get to talking about their journey is unique and should not be modelled after anyone else. It's your individuality that gives your business strength and should be celebrated. Megan Brame shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

Are you getting the most out of your PPC campaigns?  Want to know what you should focus on in 2022?  Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most Influential PPC Experts" for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy. In the coming year, businesses will no longer be able to rely on third-party tracking, which has become an industry standard over the years, requiring them to rely on first-party data. For those of you looking for guidance on how to manage this massive change, this podcast is for you.   In 2022, things are going to be very different. It's one thing where I really think people are not fully grasping how dramatically different this is going to be when Google pulls the plug. –Jeff Ferguson, 15:14 We've been telling people already to do whatever they can on that first-party side, like start yesterday. –Jeff Ferguson, 20:09 That's really the beauty of what we do, it changes from day to day. –Loren Baker, 09:24   [00:00] - A little about Jeff. [11:40] - What interesting changes happened in PPC this year and where is PPC going in 2022. [17:50] - What is first-party data? How do you switch from using third-party data to first-party data? [23:13] - Why are classic media planning styles returning? [24:19] - How programmatic advertising gets obtrusive. [25:10] - What can you do instead of programmatic advertising? [28:59] - An example of disconnected retargeting. [32:01] - Where you can use your first-party data for retargeting. [32:45] - What PPC opportunities are there instead of Google, Microsoft & Facebook? [39:53] - Does PPC really help with branding? [49:26] - Do you need to be on every platform? [56:09] - Jeff's room, his stand-up bass, and becoming a UCLA professor.   Resources Mentioned: PPC Trends 2022 - https://www.searchenginejournal.com/ppc-trends-2022/   The problem is we get all these new tools that are fun and they're effective and they have a place for them. We think they're doing the work but we really have to go back to old-school marketing. –Jeff Ferguson, 48:41 I'm really trying to teach people not to become digital marketers but to become marketers that use digital. –Jeff Ferguson, 63:07 I don't think that a PPC campaign started chicken sandwich wars. I think there are people on social media talking about how long the line is, and that there are pickles, and it just exploded - and now in Santa Clarita, there are three Popeyes being built. –Loren Baker, 47:51   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what's current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jeff Ferguson:   Search Engine Journal columnist Jeff Ferguson has uncovered many sacred cows of SEO and paid media ad mismanagement through his legendary data research.  Besides being a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles, he also leads classes at UCLA Extension on Advanced Digital Marketing and Search Engine Optimization. Visit: https://amplitudedigital.com/ Follow him on Twitter: https://twitter.com/CountXero Follow him on Quora: https://www.quora.com/profile/Jeff-Ferguson-1  Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefftferguson/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Have you written off traditional media?  Perhaps you've been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He's the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.

For more information on how to win in a Seller's Market: https://heathermcclaren.longrealty.com/contact/heathermcclaren When you listen to me you are listening to a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for more specific questions in Arizona or around the globe, click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

To contact the Tucson Area Housing Center - https://webcms.pima.gov/cms/one.aspx?portalId=169&pageId=18339 When you listen to me you are listening to a/an: Broker Associate at Long Realty Company At Home With Diversity (AHWD®) - Equal Housing Opportunity Specialist Seller Representative Specialist (SRS) Accredited Buyer's Representative (ABR®) Senior Real Estate Specialist® (SRES®) Resort and Second-Home Property Specialist (RSPS®) e-PRO® - Master of Advanced Digital Marketing - that get's your home sold for top dollar Member of National Association of Realtors® Member of Arizona Association of Realtors® Member of Tucson Association of Realtors® & the Multiple Listing Service of Southern Arizona (MLSSAZ) (Serving Southern Arizona & much of the state of Arizona) To connect with me, Heather McClaren, for more information on great lenders in your area of Arizona that work with down Payment Assistance Programs or for more specific questions in Arizona or around the globe, click here. Musical clips by: https://www.bensound.com/royalty-free-music/3 --- Send in a voice message: https://anchor.fm/heather-mcclaren/message

Jeff Ferguson, Partner at Amplitude Digital https://amplitudeagency.com/ @countxero My guest on this episode of Suds & Search is Jeff Ferguson. Jeff is a Partner and the Head of the Production Team at Amplitude Digital. He is an industry veteran with over 25 years of experience in digital marketing. In that time, he's worked with large organizations like Belkin, CBS, eHarmony, Manchester United, Paychex, Sony and many others. He is a regular presenter at conferences such as Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, and SMX. He is also a professor at UCLA where he teaches classes in Advanced Digital Marketing and Search Engine Optimization. Earlier this year, Jeff wrote an article for Search Engine Journal titled, “Do We Have the Math to Truly Decode Google's Algorithms?” The article quickly gained interest on Twitter and throughout the SEO community. I'm going to spend a lot of our conversation discussing some of the points made in the article. Prior to joining Amplitude, Jeff owned his own agency Fang Marketing. I'm going to ask him about the experience of getting acquired during a global pandemic. Jeff is also a lot of fun to have a beer with. Bonus points to Jeff for bringing an imperial coffee stout from Gigantic Brewing Company with an unforgettable picture of Sam Jackson on the front of it (picture on the next page). Join us for a conversation that scrutinizes the tools SEOs use, the studies we rely on for information and learn a little bit about Gentlemen Scientists. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

I swear you won't end up in a sales funnel to buy an SEO course about How to Increase your Traffic by 87% in Less Than 7 days. There are plenty of very talented digital marketers out there. However, the outstanding ones I know don't communicate enough; I include myself in the bunch because I waited almost 20 years to start communicating in English. I am French, but I lived in New York long enough to be slightly above average in English. Today is the first step towards The Most Advanced Digital Marketing Tutorial in the World… FOR FREE. No, this is not ClickBait. You are listening to the first block of a massive wall I want to build: The Most Advanced Digital Marketing Tutorial in the World. And it's 100% free. There isn't one way to achieve success on the Internet. My way works. Others might have a different approach, and my strategy evolved deeply throughout the years. I always say the truth is on the screen. Watch what I can achieve and join me behind the screen to build the best digital marketing strategy in the World. Thank you for watching. As always, this is only my opinion. Please don't hesitate to share your point of view on the topics covered in this video. I never take for granted the time you spend to watch our content.

Advanced Digital Marketing Strategies for Real Estate Agents w/ Special Guest Anthony Knight, The Golden Knight of Real Estate Show Notes: https://sage.agency/marketing/advanced-digital-marketing-strategies-for-real-estate-agents-w-special-guest-anthony-knight-the-golden-knight-of-real-estate/

Advanced Digital Marketing Strategies for Doctors w/ Special Guest Dr. Hasan Masood, Primary Podiatric Surgeon Show Notes: https://sage.agency/marketing/advanced-digital-marketing-strategies-for-doctors-w-special-guest-dr-hasan-masood-primary-podiatric-surgeon/

Sam Mallikarjunan is Head of Marketing at BirdEye.com, a SaaS startup enabling small businesses to win at online marketing by leverage their most powerful content of all -- their happy customers. Sam is the former Head of Growth at HubSpot Labs and has taught Advanced Digital Marketing at Harvard University as well as Innovation Management and Marketing Analytics right here at the University of South Florida. With his energetic approach as a digital marketing instructor for multiple universities, Sam strives to provide students with a curriculum focused on frameworks for building modern growth engines. As a consultant, he brings an outsider's fresh perspective to guide seasoned teams to identify areas of opportunity and develop specific plans with attainable goals. Sam is also co-author of the book How To Sell Better Than Amazon which is, thanks to the publisher, ironically available for purchase on Amazon. What you'll learn about in this episode: How Sam's career path led him to his current position as the head of marketing at BirdEye Sam shares the amazing story of his unconventional application to his previous employer, HubSpot Why Sam chose to leave his great job with HubSpot because he felt he "had it way too easy" What defining moments in Sam's life shaped his career path and his personal drive to succeed Sam's thoughts on the controversial Nike marketing campaign featuring Colin Kaepernick How hunger and desperation caused Sam to buy a "$36 burrito" before he found financial freedom Why Sam wrote and shares an article, "A Horrendous Record of Failures You Won't Find on My Resume" Why Sam values the mistakes he's made throughout his career and the lessons he learned because of them How Sam began helping Syrian refugees go into business selling their own handmade crafts Why Sam attributes his successful career to developing the skills of simplification and focus Additional resources: Website: www.mallikarjunan.com Website: www.birdeye.com Twitter: @Mallikarjunan LinkedIn:www.linkedin.com/in/mallikarjunan/  

My guest today, on the Steve Jobs inspired Join Up Dots podcast interview is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. He teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon.” He also speaks across the country and around the world about startups, business and marketing. His fresh ideas on entrepreneurship, start ups, marketing, Artificial Intelligence, and eCommerce are what the world is looking for as the clammer to create our own futures and live a life of relative freedom takes hold. But where did it all start for our guest today? Was it a linear path to where he now stands on the stages of the world revealing the strategies to scale businesses like a huge company even if you are a solopreneur, or small business? And what holds people back from true success, not building a team or building the wrong team around their business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Sam Mallikarjunan Show Highlights During the show we discussed such weighty topics with Mallikarjunan such as: Sam shares how he stumbled across the last remaining Blockbuster in Alaska, who are thriving due to a focus on human interaction. How quickly can you validate your concept in the marketing. Why we should all try to work out what is the real job to be done in a business. and lastly…. Sam shares how he went through a series of ups and downs, similar to most guests on the show, which has lead him to the confidence he now shows today.

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and he is also the co-author of the book How To Sell Better Than Amazon (which, thanks to the publisher, is ironically available for purchase on Amazon).   What you’ll learn about in this episode: The way the internet has changed selling so that there’s almost too much information How salespeople can help consumers sift through the breadth of information out there Structuring sales calls so they’re all about asking the buyers questions about their business The power of inbound: competition where no one else is competing Learning to say no to bad revenue Why you need to build buyer personas -- both for your ideal customers and customers that you don’t want to do business with because they’re going to cost you money Why clients need agencies to teach them what to do -- not how to do it Getting involved with your client’s complete business -- including the sales side of their business How to get your clients to treat your agency like a partner instead of a vendor Ways to contact Sam Mallikarjunan: Website: www.mallikarjunan.com Twitter: @Mallikarjunan Website: thinkgrowth.org We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Bro. Sam Mallikarjunan, an Executive Strategist at HubSpot and Harvard professor teaching Advanced Digital Marketing joins us to talk about first impressions, websites, facebook pages, SEO, and how you advertise and market a business is very similar with how you market and advertise both your lodge and Freemasonry.

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).” What you’ll learn about in this episode Using online marketing in creative ways that cost nearly nothing Cutting down on your “cognitive calories” to focus on useful tasks Motivational techniques derived from evolutionary science What cognitive science researchers have learned about human needs Mitigating the toll taken by stress or pressure from work and life Consistently challenging yourself on your values The latest social research from Deloitte Customer obsession and methodical empathy for enhanced business development Why HubSpot became the number one marketing platform based on customer focus How to best connect with Sam: Twitter: @Mallikarjunan Website: www.mallikarjunan.com Email: sam.mallikarjunan@gmail.com Book: How to Sell Better than Amazon

Interview with HubSpot Marketing Fellow Sam Mallikarjunan is an entrepreneur and teaches Advanced Digital Marketing at the Harvard Division of Continuing Education.

Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.] On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including: When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies? What aspect of marketing is changing the most rapidly and why? What kind of marketing traits do you tens to see between the most successful businesses nowadays? How should marketers and digital entrepreneurs keep up with the changes? How can you protect your business from being disrupted in this fast changing environment? When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities? Do you think that marketers need to be generalists or specialists? Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona? [Tweet ""Comfort kills. Be the disruption you want to see in the world." @Mallikarjunan @hubspot"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Social sharing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It's a hard, emotional business strategic decision to say that "I am going to kill my own model, or test against my own model". And frankly it required courage. But even though you've survived 100 years, you may not survive the next 10 if you don't stay focused on that.

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom. Find Out More About Marty Here: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedIn In This Episode: [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other ways to think about those “buckets” that you categorize people into. [06:06] - Marty lists some questions to ask in a marketing system if you have an expensive keyword. He then ties this into the importance of segmenting the audience. [08:03] - Marty defines the term “cookie pool” for listeners who may not be familiar with what it means. [10:49] - We hear another example of retargeting for an expensive keyword. [12:27] - Stephan offers a similar analogy that involves collecting email addresses from different channels and keeping them separated. Marty then elaborates on what Stephan has been saying. [16:29] - Another way to describe what Marty has been explaining is that you should be platform-agnostic. Marty agrees with this, then gives a suggestion for most marketers. [17:51] - Marty talks about another way to verticalize ads: by theory. Stephan then rephrases what Marty has been saying, and Marty corrects and clarifies one point about the client creating an approved list of terms. [21:31] - The differences between SEO, PR, modular creative, influencer, and distribution are all narrowing and the fields are merging. [22:01] - We return to the topic of being platform-agnostic, or seeing what you can learn from one platform and then apply to another. Stephan asks Marty about a nugget he has previously shared about using your Google-negative keywords on Facebook. [24:51] - Marty offers a strategy for how to determine which audiences don’t perform well, and stop marketing to them. [28:35] - Marty explains why the “cookie pool” concept is so important. He encourages all marketers to make custom audiences of segmented site touches with the same savvy that they apply to cross-channel and filtered retargeting. [30:32] - Stephan offers another analogy about people using Google AdWords Keyword Planner. He then offers a workaround for people who don’t have access to a paid AdWords account. [32:02] - Google has been trying to turn off keywords for years, Marty reveals. He suggests SpyFu and SEMrush as alternatives, then offers metaphors about boating and fishing. [35:33] - How big is the investment in terms of identifying audience segments and percentages, and different attributes, using search audiences and profiling, and then providing these reports to clients? After answering, Marty provides his email address (marty@aimclear.com) and invites listeners to email him. [37:56] - Stephan brings up the topic of Facebook retargeting based on Facebook video views. [40:38] - Marty explains what DSA (“dynamic search ads”) and RLSA (“remarketing lists for search ads”) mean. [43:35] - Remarketing lists for search ads were revolutionary, Marty explains, because it was the first technology that pushed people to filter differently. [45:58] - Marty talks about the possibility of using Google ads based on your YouTube retargeting list. [50:18] - Marty discusses the importance of having “street cred” on a social media profile as one of the factors to consider in deciding where to put a video. [54:02] - Stephan brings up one more topic from Marty’s keynote: lookalikes of “thank you” page visitors. [56:50] - Stephan recaps some of Marty’s points. Marty then talks more about analysis of who came to your page using Facebook segments. [58:48] - Marty offers various ways to get in touch with him or find him. Links and Resources: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedInKiller Facebook AdsThe Complete Social Media Community Manager’s Guide2016 US Search AwardsSeth GodinPurple CowCookie poolGoogle AdWords Keyword PlannerSpyFuSEMrushHitwiseThird-party dataRLSA DSA Larry KimWordStreamTodd Friesen

The Location Station podcast is all about helping small businesses and location-based brand marketers stay ahead of the curve with their marketing. Launching mid-January 2017 We're kicking off with ten episodes in January. Here are some of the fantastic guests we have lined up so far: Microsoft's search marketing expert, Purna Virji Marketing Artificial Intelligence Institute founder, Paul Roetzer Leading ... Read More The post Advanced Digital Marketing Strategies, Success Stories and Hacks for Local Businesses, Franchises and Location-based Brands appeared first on Must Amplify.

The Location Station podcast is all about helping small businesses and location-based brand marketers stay ahead of the curve with their marketing. Launching mid-January 2017 We're kicking off with ten episodes in January. Here are some of the fantastic guests we have lined up so far: Microsoft's search marketing expert, Purna Virji Marketing Artificial Intelligence Institute founder, Paul Roetzer Leading ... Read More The post Advanced Digital Marketing Strategies, Success Stories and Hacks for Local Businesses, Franchises and Location-based Brands appeared first on Amplify Agency.

Zach is the founder of the De Miche (Meech) group, a digital content marketing agency and the lead content developer for Fortune 50 companies , government entities and  academic organizations like , Proctor & Gamble, Macy's, Rutgers University, and the Seventeen Magazine. Current Principal at Advanced Digital Marketing, a consulting practice providing business development strategy through digital solutions.  He's is a an advocate for the arts and education, and was the former chair of "imagine Doing" , an organization that teaches critical thinking skills through the arts. Zach Graduated Howard University's school of business Magna Cum Laude with a degree in finance and economics. Zachary was raised in the theater through the mentorship of producer/director Ricardo Khan, Founder of the Tony Award Winning Crossroads Theatre Company. -----   This show is dedicated to the godfather of black stage actors: Ira Aldridge, the self-proclaimed “African Roscius” of the 19th century. The African Grove Theater was A Shakespearean Playhouse Founded in 1816 by Activist William Brown. It was mysteriously burned to the ground. In 1816 William Brown a retired African American ship steward bought a house in Manhattan on Thompson Street. He used his garden in his backyard to host social events. They were such a big hit that people traveled from all over NY to attend. An all-black theatre troupe and company grew out these tea garden performances. Riding the success of the theater, Brown later built a fully-fledged performance space on the second floor of his home – for an audience of more than 300 – at 165 Mercer St., just south of Houston St.