The Rich Somers Report

Employee healthcare benefits can become one of the largest expenses inside a growing business—but most owners don't fully understand what's driving those costs or what options they have to control them. Caleb Herndon breaks down why healthcare and insurance costs continue to rise, the role of pharmaceutical spending, insurance carriers and an aging population, and how employers can rethink the way they structure their benefit plans.We also dive into self-funded and level-funded health plans, pharmacy benefit managers, strategies for controlling claims, and how Caleb helped a struggling municipality reduce expenses. Later, Caleb explains how AI is transforming the insurance industry, why he built Quote Map to automate time-consuming insurance analysis, and how technology could give brokers and business owners better information while saving hundreds of hours of administrative work. Connect with Rich on Instagram: @rich_somers

How much money do you actually need to own a private jet? Travis Lamance manages 24 private jets and helps clients buy, sell and operate aircraft. In this episode, he breaks down what first-time jet buyers spend, how to choose the right aircraft, what different jets cost to operate, and why private aviation may be more attainable for successful business owners than most people assume.We cover everything from Citation, Hawker, Gulfstream, HondaJet and Cirrus aircraft to chartering your jet to offset expenses, pilot salaries, maintenance reserves, fuel costs, range, renovations and the hidden expenses buyers often overlook. Travis also explains how some owners can offset a significant portion of their operating costs and what you should understand before buying your first private jet.Check out jetcowboy.com/somers to get some special information and discounts for the listeners. Connect with Rich on Instagram: @rich_somers

Most business owners think tax strategy means finding a few extra deductions at the end of the year. Adam Williams explains why the real opportunity is understanding how to structure your business, investments, assets and lifestyle around the tax code so you can legally keep more of the money you're already making.In this episode, we break down S Corps, Section 179, vehicle and aircraft depreciation, the Augusta Rule, hiring your kids, Roth IRAs, Real Estate Professional Status, the short-term rental loophole, LLC and asset-protection strategies, alternative tax investments and more. We also talk about when these strategies actually make sense, where business owners get into trouble, and why building a profitable business should come before obsessing over complicated tax structures.If we can use a specific URL, let's go with Pennywise.tax/somers - we can give access to a free tax assessment calculator to see what listeners could be leaving on the table.Our primary website is www.Pennywise.tax + My IG Handle is @TheRealAdamWilliams  Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Albert Preciado to talk about the biggest lessons Albert has learned from spending time around billionaires, entrepreneurs, and highly successful people. They break down why wealthy people treat time differently, make decisions quickly, protect their environment, invest in relationships, and continue putting in extreme amounts of work even after reaching levels of success most people would consider “making it.” Albert also opens up about his marriage, separation, raising his daughters, dating, and how his perspective on relationships has changed.Rich and Albert also dive into real estate, credit, fitness, parenting, and building wealth. They discuss using FHA loans to acquire multifamily properties, leveraging credit to create opportunities, why they prefer owning investment properties while renting where they personally live, and how Albert structures his daily routine. They also discuss homeschooling, social media, personal branding, networking with successful people, and why getting into the right rooms and around the right people can completely change the trajectory of your life. Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Dr. Todd Stearns to break down the rapidly changing world of longevity, hormone optimization, peptides, and metabolic health. They discuss why traditional bloodwork may not tell the whole story, the additional biomarkers Dr. Todd looks at, and Rich's personal experience optimizing his testosterone. Dr. Todd also explains how hormones can affect energy, sleep, stress, cognitive performance, and overall health as people age.They also dive into peptides, GLP-1 weight-loss drugs, and the future of longevity medicine. Dr. Todd explains the differences between semaglutide, tirzepatide, and the still-investigational retatrutide, along with the potential benefits and limitations of compounds like BPC-157 and MOTS-c. They discuss maintaining muscle while losing fat, improving sleep and metabolic health, the importance of exercise and nutrition, and why the next generation of personalized health may be built around better testing, better information, and more individualized treatment.If you've ever thought, “I'm not sick, but I don't feel like myself anymore,” don't ignore it. You don't have to wait until medicine gives your symptoms a name before you start paying attention to them. Visit SuperNovaRX today!Follow @DrtSupernova on Instagram and The Longevity Debrief on YouTube to learn more about taking a proactive approach to your health. Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Daniel Hernandez who explains why “boring” home-service businesses can become highly profitable, durable companies that AI cannot replace. Drawing from his experience building Falcon Ridge Roofing, Daniel breaks down why roofing and other trades remain evergreen, how healthy roofing companies can produce 25–35% net margins, and what helps a home-service business command a four-to-eight-times valuation.They also discuss how to recruit and retain great salespeople, create recurring revenue through maintenance plans, and use reputation to stand out in a competitive market. Daniel shares his approach to websites, Yelp, paid advertising, customer reviews, consistent branding, and rapid lead response before explaining the difference between making money and building lasting wealth.You can follow the Best Version of Me Podcast on YouTube, Spotify, Apple Podcasts, Instagram and the other major platforms along with Daniel's personal IG @danielhernandezofficial  Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Rondi Lambeth who explains how business owners can legally reduce their taxes through corporate structuring, income shifting, asset protection, and lesser-known provisions in the tax code. Rondi breaks down why he believes most entrepreneurs pay more taxes than legally required, how companies like Apple shift income between jurisdictions, and how combining operating companies, holding companies, and C corporations can potentially change how business income is taxed.They also take a deep dive into the Augusta Rule, including how business owners may rent their homes to their companies for up to 14 days and receive the income tax-free when properly documented. Rondi covers employing your children, Section 179, bonus depreciation, depreciation recapture, and using real estate, vehicles, energy investments, and job creation to reduce taxable income. He also shares how he recovered after losing nearly $5 million following COVID and reveals the financial principles he wishes he had understood earlier.Listeners can get Fortress Tax's $2,497 Tax Assessment for just $997. Their team will show you what your CPA may be missing and identify at least $10K in potential tax savings. Get yours here: https://fortress.tax/richsomers Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Colton Lindsay who shares his unfiltered perspective on the future of real estate, why traditional agents are in danger, and how AI could eliminate nearly half of the industry's jobs. Colton explains the proposed portable mortgage, why interest rates may remain elevated, how current market conditions are creating opportunities for long-term investors, and why buyers, sellers, and agents must learn to operate under an entirely new set of rules.They also break down the daily blueprint an agent can use to reach $500,000–$1 million per year, the difference between creating a demanding job and building a scalable business, and how AI can automate lead follow-up, marketing, contracts, and client communication. Colton also opens up about family, purpose, protecting your time, reinventing his business after losing $1 million in revenue, and why personal brands and recurring revenue will become increasingly valuable in the years ahead.Follow Colton on Instagram at www.instagram.com/thewgr Connect with Rich on Instagram: @rich_somers

Real estate investor Megan Ahern reveals how purchasing a $1.3 million package of homes nearly forced her into bankruptcy. When the market slowed, she found herself holding 25 unsold flips while paying roughly $20,000 per month in interest. Megan explains how she worked transparently with her lenders, secured additional renovation funds, paused interest payments, sold rentals, and made the difficult decision to take losses before the situation became even worse.Megan also breaks down how the experience completely changed her investment strategy—from maximizing leverage and chasing more properties to owning fewer, higher-quality assets with stronger cash flow. She shares why approximately 80% of her portfolio is now made up of mid-term rentals, how she maintains roughly 95% occupancy, and how converting an existing long-term rental into a furnished mid-term rental can potentially double its monthly income. The conversation also covers operating an efficient home-staging company, investing within your local market, and building an “anti-fragile” real estate portfolio.Follow Megan on Instagram — @the_tatty_investor to see the real stuff — the losses, the seven-plex from hell, and how she systematized her way out of the chaos.Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down with Luke Van Der Veer who explains how he built a business generating leads through local SEO. His model is simple: identify a profitable service in a city with manageable competition, build a website targeting that search, rank it at the top of Google, and then rent the incoming leads to a local business. He explains why home-service industries work especially well, how beginners can structure commission or pay-per-lead arrangements, and how those relationships can eventually become revenue-sharing or ownership opportunities.Luke also shares why he purchased a $1.7 million ice cream truck business with 52 vehicles as both a business opportunity and a tax strategy. He breaks down how the company makes money through truck rentals, wholesale ice cream sales, and private events while discussing seasonality, staffing, maintenance, and financing. The conversation closes with the coming wave of baby-boomer business owners retiring—and why entrepreneurs with strong lead-generation skills may be positioned to acquire and grow these businesses.To learn more about Luke and what he teaches, visit Website Rental Coaching.Connect with Rich on Instagram: @rich_somers

Former NFL linebacker Anthony Trucks breaks down why changing your life requires changing your identity first. Anthony explains why real transformation comes through experience, how doing difficult things builds confidence, why most people retreat into comfort, and the “dark work” required to become the person capable of achieving the life you want. He also shares lessons from playing for the Pittsburgh Steelers and what Mike Tomlin taught him about discipline, leadership, and mastering the small things.Anthony also reveals how he became a highly sought-after keynote speaker, how great speakers command a room, and how he turns speaking engagements into long-term business opportunities. From outgrowing your current tribe to overcoming limiting beliefs around money and success, this conversation explores what actually separates people who continually level up from those who stay stuck in the same version of themselves.Curious to learn more about Anthony's Dark Work platform? Explore it here!Connect with Rich on Instagram: @rich_somers

Most high-income earners assume a massive tax bill is simply the price of making more money. In this episode, David Sinclair breaks down how wealthy investors and entrepreneurs approach the tax code differently — from real estate professional status and short-term rentals to cost segregation, Section 179, heavy equipment, and foreign exchange strategies designed to create significant tax deductions.David also explains when advanced tax strategies actually begin to make sense, why buying an investment solely for the tax deduction can backfire, and how high earners should think about private jets, depreciation, net operating losses, Roth conversions, and building long-term generational wealth. If you're making serious money and want to better understand how sophisticated investors think about taxes, investments, and keeping more of what they earn, this episode gives you a look inside that playbook.At this point in the year, the focus should be on what steps you can take to reduce how much you'll have to pay in taxes for 2026.- Cut your tax bill by up to 80% or more with a Darmen Tax Plan for just $15k(Special for Rich's audience; normally $25k)- If you already know you're going to have taxable income of $1M or more, thenyou should consider the DFX investment vehicle:• Generates 10% target annual cash flow• Provides projected annualized returns > 19%• Delivers a 10-to-1 tax deduction in the year of investmentInvest $100k this year and get a $1M active income tax deduction on your2026 taxes, along with $10k targeted annual cash flow each year, and aprojected 19.75% annualized return over the 10-year hold period for theinvestment. Connect with Rich on Instagram: @rich_somers

In this episode, Rich sits down with Dr. Michelle Sands to break down the world of hormones, menopause, sexual health, peptides, and human performance. Michelle explains what actually happens during perimenopause, why women can begin experiencing hormonal symptoms years before menopause, and how testosterone, estrogen, progesterone, thyroid health, and lifestyle can impact everything from sleep and energy to body composition and sex drive.They also dive into hormone optimization for both men and women, erectile and sexual health, PT-141, HGH, NAD+, GLP-1s, weight loss, muscle preservation, and the growing longevity movement. Michelle shares her own transformation from endurance athlete to competitive bodybuilder in her 50s, why she believes muscle is one of the most important tools for longevity, and how properly combining lifestyle, nutrition, exercise, and hormone optimization can help people perform at a higher level.If you're listening and thinking: "I know something is off with my hormones, but I have no idea where to start.” I'd recommend watching Michelle's Hormone Restoration Masterclass. She breaks down what's actually happening during perimenopause and menopause, what symptoms can tell you, what to test, and what your options really are.And for women who already know they're ready to take action and want to learn more about cleaner hormone replacement options, they can also check out Clean Hormones.Connect with Rich on Instagram: @rich_somers

Austin Medlin has collected over $9 million in high-ticket sales and has built his career around understanding what actually makes people buy. In this episode, Austin breaks down why higher-priced offers can sometimes be easier to sell, what separates elite closers from average salespeople, and why most objections should be handled before you ever reveal the price.We dive into his approach to handling objections around money, time, spouses, self-belief, and prospects wanting to “think about it.” Austin also explains how to build a hungry sales team, why B2B offers can be easier to close, the characteristics of top-performing closers, and why the best salespeople focus on earning trust instead of being liked. If you sell high-ticket products, run a sales team, or want to become a better closer, this episode is packed with practical sales psychology you can immediately apply.Connect with Rich on Instagram: @rich_somers

Rich Somers sits down with Chuy Rivas to unpack one of the wildest comeback stories on the podcast. Chuy was born into a brothel in Mexico, adopted and brought to the United States, expelled from school, and homeless at 16. Years later, becoming a father changed the direction of his life and pushed him into the insurance industry, where he went from having no book of business to building a multimillion-dollar insurance and financial company.Chuy also breaks down what most people misunderstand about insurance, including how claims actually get paid, why commercial property owners should understand public adjusters, who needs an umbrella policy, and the differences between term and whole life insurance. He also explains the principle that built his business: take care of your clients, refuse to cut corners, and play the long game.If you're tired of living below your potential...If you've ever felt like life counted you out...Or if you're ready to protect your family while building wealth...Follow Chuy on every platform @Chuboo24Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investRich Somers sits down with dating coach Kavita to break down the biggest mistakes successful men make when it comes to dating, attraction, and relationships. They discuss why men often approach dating with the wrong mindset, how “nice guy syndrome” can actually push women away, why putting a woman on a pedestal kills attraction, and how to approach women confidently without coming across as creepy.Kavita also explains why women can lose interest once a man stops prioritizing the habits and ambitions that originally made him attractive, why successful men still struggle to find the right partner, and how dating apps, texting, first dates, age gaps, and modern dating culture have changed the game. Whether you're recently single or struggling to meet the right woman, this conversation breaks down how to build better relationships without losing yourself in the process.Connect with Rich on Instagram: @rich_somers

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/investRich Somers sits down with Evan Rugan to unpack how he accessed $1.5M in 0% business funding without relying on tax returns, and what most entrepreneurs get wrong about securing capital. Evan breaks down how entity structure, credit profile, and strategic timing can dramatically impact the funding options available to a business.They also explore what banks actually look for when deciding who to fund, why personal credit can carry more weight than income in the early stages, and how strong operators use borrowed capital to create leverage rather than cover mistakes. It's a practical look at how founders can approach funding with more flexibility, control, and long-term opportunity.If you're serious about funding, this is your next move.Inside the Let's Get Funded Inner Circle!You'll learn how real approvals happen, what lenders actually look at, and you'll receive a FREE LexisNexis report — all for $97.Connect with Rich on Instagram: @rich_somers

We're closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investJoel Mercado went from being homeless at 16 to building a painting business doing $12 million a year. In this episode, he breaks down why he believes the trades are one of the biggest opportunities of the next decade, how someone can start a painting company with very little money, and why residential painting can be one of the best places to begin.Joel also shares the exact fundamentals behind scaling: finding your first customers through door knocking, building a four-week backlog before starting production, knowing when to hire an admin and sales rep, and creating a business that can eventually operate without you doing every estimate or managing every job yourself.Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investIn this episode, Rich Somers sits down with Dr. Nathan Bryan, a nitric oxide scientist, to break down why this molecule plays such an important role in blood flow, energy, brain function, and longevity. Dr. Bryan explains his perspective on how declining nitric oxide production may contribute to brain fog, high blood pressure, erectile dysfunction, and other age-related health problems, while sharing ways people can support healthy nitric oxide production.They also dive into sleep, mouth breathing, nasal breathing, exercise, fasting, diet, NAD+, NMN, and the everyday habits that may be affecting your energy and performance. Dr. Bryan shares the routines he personally uses, why he believes blood flow is foundational to feeling and performing your best, and what people should understand about optimizing their health as they get older.Use code RICH at www.n1o1.com for 10% off our nitric oxide products.  Connect with Rich on Instagram: @rich_somers

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/investIn this episode, Rich Somers sits down with Tim Yu to break down the world of real estate wholesaling and why he believes it's one of the fastest ways to generate active income in real estate. Tim explains exactly how the wholesaling model works, how his team finds motivated sellers, and how they've replaced expensive marketing channels with cold email—sending roughly 22,000 emails for around $200 per month and turning those opportunities into $30,000–$50,000 in assignment fees.Tim also shares the harder side of his journey, including building the business while still serving in the Army and accumulating more than $100,000 in credit card debt after spending heavily on marketing. He walks through how he and his partner recovered, the mistakes new wholesalers make, how to find and sell deals, and what separates the people making a few deals from those building a real wholesaling business.Want to learn how to use cold email for yourself?Here is a free course on how anyone can get startedhttps://reinbox.org/richsomers.Connect with Rich on Instagram: @rich_somers

Rich Somers sits down with Adley Kinsman to break down how she went from bankruptcy to building a $10 million-per-year business through content and social media. Adley shares how she went from appearing on *The Voice* and signing away the commercial rights to her own name to eventually going all-in on video, producing up to 18 videos a day and generating billions of views across social media.Adley explains what she's learned from more than 76 billion views about capturing attention, keeping viewers watching, and turning content into an actual business. She and Rich dive into hooks, retention, why entertainment beats education on social media, building a personal brand, monetizing attention, and how one of Adley's videos eventually caught the attention of MrBeast and his team.Join Adley's 5 day challenge that doubles people's views in 5 days or lesshttps://viralish.com/challenge/ (5 day challenge)Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investIn this episode Rich Somers sits down with Dave Allred, founder of Axia Partners, to break down why he believes RV parks are one of the most attractive real estate opportunities right now. Dave explains how his team finds large destination RV parks, converts transient guests into seasonal renters, expands the number of sites, adds amenities, and uses seller financing to create stronger cash flow. They also discuss why Dave shifted his focus from multifamily, what makes a great RV park acquisition, the importance of strong on-site management, and the potential tax advantages of the asset class.Dave also shares his personal journey from growing up in a low-income household to building a large real estate portfolio and creating financial freedom for his family. He talks about overcoming scarcity and limiting beliefs, teaching his kids to build passive income and own assets, and why protecting the downside is one of the most important principles in investing. Rich and Dave unpack what new investors need to know before entering the RV park business and why strong operations, cash flow, tax efficiency, and long-term appreciation can make the asset class so compelling.Get Dave's free Lifestyle Freedom Toolkit at https://www.daveallred.com/Interested in investing with Dave and Axia Partners? Learn more about their investment philosophy and current opportunities at AxiaPartners.com.You can also connect with Dave on Instagram: https://www.instagram.com/daveallred/Connect with Rich on Instagram: @rich_somers

We're closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Dr. Stephen Cabral to talk about how to optimize your health, uncover the root causes behind low energy and hormone imbalances, and take a more personalized approach to longevity. Dr. Cabral breaks down the importance of regular blood work and functional lab testing, why testosterone can decline earlier than expected, and how factors like sleep, stress, inflammation, nutrient deficiencies, gut health, and environmental toxicities can affect the way you feel and perform.They also dive into the fundamentals that can make the biggest difference for living a longer, healthier life—from cardiovascular fitness and the Norwegian 4x4 protocol to improving sleep, caffeine and supplementation, morning routines, and managing your nervous system. Dr. Cabral shares his own journey from years of chronic health problems to rebuilding his health, the mindset shifts that helped him along the way, and the philosophy behind his new book, The End of All Disease: understanding your unique biological blueprint and consistently doing the basics that move you toward better health.To get Dr. Stephen Cabral's new bookPersonomics: The End of All DiseaseGo to StephenCabral.com/richTo apply for 1-on-1 health coaching & at-home lab testing go to StephenCabral.com/coachingConnect with Rich on Instagram: @rich_somers

We're closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich sits down with Rocky Zapata, an entrepreneur who went from having negative $67 in his bank account to building businesses that generate more than $6 million per year. Rocky reveals how he identified an overlooked need for bilingual safety training, turned it into a thriving consulting company with 31 employees, and built a recognizable brand almost entirely through relationships and word of mouth.Rocky also breaks down the discipline required to overcome failure, the importance of finding a business people genuinely need, and how to know when it is time to walk away from an idea that is not working. He and Rich discuss managing cash flow, hiring and empowering great employees, removing yourself as the bottleneck, developing an unshakable mindset, and why continued growth and purpose are essential to building both a successful business and a fulfilling life.Connect with Rich on Instagram: @rich_somers

In today's episode Rich sits down with Jed Snyder, a former nuclear power plant engineer and options trader who made the unexpected decision to purchase the hockey team he once played for. Jed shares how a casual conversation turned into buying the team just three weeks later, why he eventually purchased its arena, and how he transformed a traditionally unprofitable ice rink into a growing community-driven business.They break down the economics of owning a hockey team, the multiple revenue streams behind operating an arena, and why creating an unforgettable live experience is essential for keeping fans coming back. Jed also explains how the team rebuilt its relationship with the local community, reached nationals every season, won a championship, and created a business that extends far beyond selling tickets.Connect with Rich on Instagram: @rich_somers

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/investRich Somers sits down with Barry Hartman to talk about how he went from working as a broke janitor and pursuing a professional snowboarding career to building a junk-removal company generating more than $7 million a year. Barry shares how he started with a single pickup truck, the business fundamentals he learned along the way, and why junk removal can become an incredibly profitable home-services business when supported by strong marketing, systems and the right team.They break down residential versus commercial customers, Google advertising, recurring revenue, pricing jobs by weight and the profit margins operators can expect as they scale. Barry also discusses expanding into used-clothing resale, building a coaching program, attracting private-equity interest and using an AI phone agent to respond to customers within minutes—while revealing the biggest mistakes new operators make and the first responsibilities entrepreneurs should delegate to grow beyond the truck.Follow Barry on Instagram @barryhartman.He puts out daily content on how to scale your business while building a lifestyle you actually love — so you don't have to grind for a payday years down the road and miss the life and opportunities that are right in front of you.Connect with Rich on Instagram: @rich_somers

We're closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Kim Rogers to talk about her personal battle with chronic illness, parasites, mould and Lyme disease, and how nearly losing her life inspired her to become known online as the “Worm Queen.” Kim explains the different ways people may be exposed to parasites through food, water and travel, while sharing her perspective on cleansing, gut health, testing and becoming a better advocate for your own health.They also explore how Kim turned her experience and healthcare background into RogersHood, a rapidly growing wellness brand selling thousands of cleansing kits every month. Kim discusses going viral on TikTok, educating customers about a taboo subject, navigating the challenges of building an online business and preparing to expand into major retailers. This episode brings together health, entrepreneurship, resilience and the story behind a highly unconventional multimillion-dollar business. Kim would love to giveaway a ParaFy Parasite Cleanse Kit too! Join her Affiliate Program here! Connect with Rich on Instagram: @rich_somers

Rich talks with Sujay Mehta, an experienced hotel investor who has built a portfolio approaching $200M across branded properties and independent boutique hotels. Sujay shares the decisions, systems, and operational strategies that helped him expand into multiple markets from the ground up.They unpack how branded hotels compare with boutique concepts, what hotel owners are really paying for through franchise agreements, and why property value is driven more by growing net operating income than nearby sales. Sujay reveals how overlooked revenue streams—including pet charges, resort-style fees, stronger pricing systems, and tighter management—can add millions to a hotel's valuation.The discussion also explores the generational transition happening as longtime hotel owners begin exiting, the impact of stricter Airbnb regulations on traditional lodging demand, and the advantages investors gain by managing their own operations.For anyone interested in hotel investing, this episode offers a clear look at how successful operators create value, scale portfolios, and identify opportunities before the broader market catches on.Connect with Rich on Instagram: @rich_somers

Rich and guest Tony Stephan unpack how building a portfolio to 377 units entirely self-funded completely changes the playbook for real estate investors. They examine the major dividing line between residential properties, which remain tethered to traditional home valuations, and true commercial assets of five units or more that operate strictly on Net Operating Income.Tony shares the mechanics behind his growth model, covering how to manufacture equity, recycle cash through the BRRRR method, and snowball a single property into multiple acquisitions without outside investors. They also break down why buyers often overcomplicate deals, explaining how to streamline analysis and shift your mindset from finding excuses to walk away toward identifying the right signals to move forward.Grab Tony's best selling book for FREE: https://start.tonystephan.com/freebookorgSubscribe to his youtube: https://www.youtube.com/@tonystephanJoin Tony's mentorship program: https://tonystephan.com/Connect with Rich on Instagram: @rich_somers

In this episode Rich sits down With Pace Morby to talk about how he built a real estate portfolio worth roughly $500 million using strategies such as subject-to deals, seller financing, and creative finance. Pace breaks down how he finds opportunities through agents, targets properties that have been sitting on the market, structures deals around existing mortgages, and uses seller financing to acquire everything from single-family homes to RV parks and large multifamily properties.Pace also shares how he builds companies by hiring experienced leaders, offering phantom equity and profit sharing, and creating teams that can operate without him. They discuss the future of wholesaling, how AI is changing businesses and jobs, the importance of surrounding yourself with high-level people, and why the entrepreneurs who succeed are focused on developing skills, relationships, and resources rather than chasing one quick deal.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Follow Michael on Instagram: https://www.instagram.com/higherupwellness/?hl=en Michael Smoak - The Purpose Progression: Understanding Your "Why" OFFICIAL TOUR SITE: https://laylo.com/laylo-higheruptour/m/wpPOi3?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnvYFrJC1yMGEZLSVgGCRot1IlFVlHwo912nG-1QFhTllUFsaRIE8tXE83kjw_aem_BNfeNYu6wQRTWiTVjyZzSw&utm_id=97760_v0_s00_e0_tv3Rich sits down with Michael Smoak, entrepreneur, content creator, and host of the Higher Up Podcast, for a powerful conversation about resilience, consistency, and building an extraordinary life. Michael shares how he went from a full-time career in cybersecurity sales to generating over 60 million organic views per month, explaining why success isn't about secret strategies but about showing up every day, staying consistent through difficult seasons, and refusing to quit. He opens up about the lessons learned from growing a personal brand, overcoming self-doubt, and why mastering the "boring" fundamentals is what separates those who succeed from those who give up.The conversation takes a deeply personal turn as Michael reflects on the devastating loss of his father and how that experience completely reshaped his perspective on life, ambition, and time. Together, Rich and Michael discuss the urgency of pursuing your goals, the dangers of living for other people's opinions, and why embracing life's finite nature can become your greatest source of motivation. This episode is packed with practical wisdom and mindset shifts for anyone looking to take bigger risks, build lasting success, and make the most of the time they have.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Rich sits down with Arian Nazari, better known as the "Smog King," to uncover how he turned one of California's most overlooked industries into a thriving business with 17 smog check locations. Arian breaks down how the smog check industry works, why it's a recession-resistant business, and the opportunities hiding in plain sight for entrepreneurs willing to master an unglamorous niche. He also shares how staying laser-focused on one business instead of chasing every new opportunity has been a key driver of his success.Throughout the conversation, Arian dives into the future of California's vehicle inspection industry, the impact of electric vehicles, government regulations, scaling multi-location operations, and the mindset required to build a long-term business empire. Whether you're an entrepreneur looking for your next opportunity or simply curious about the business behind an everyday service, this episode is packed with practical insights, business strategy, and lessons on building wealth by dominating a niche.Follow Arian on Instagram: https://www.instagram.com/smogking/ DM him “SMOG” to Work With Him 1-1Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Rich sits down with Patrick Henson, CEO and founder of Henson Services, for one of the most honest and eye-opening conversations yet. Patrick opens up about building a thriving towing, trucking, and service business while battling personal demons behind the scenes. From scaling a company in one of the toughest industries to confronting the mental and emotional challenges that nearly cost him everything, he shares the raw lessons that completely changed the way he approaches life, leadership, and business.Patrick also reveals his transformative experience with ibogaine therapy, discussing how it helped him overcome destructive patterns, sharpen his decision-making, and become a better husband, father, and entrepreneur. Whether you're a business owner navigating pressure, someone searching for personal growth, or simply looking for an inspiring story of resilience and redemption, this episode delivers powerful insights you won't want to miss.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Rich sits down with Jay Roberts, CEO of Prosper Group, a Miami-based developer currently overseeing more than $3 billion in active real estate projects. Jay breaks down how high-end waterfront condo development really works, walking through the process from acquiring land all the way to selling out the building.They talk about why billionaires, founders, and major tech players are leaving California and relocating to South Florida, how Jay analyzes a $345 million project to target a 30% profit margin, and how pre-sale deposits allow developers to use buyer capital to help fund construction. They also get into why waterfront real estate continues to be one of the most resilient and appreciating asset classes in the world. If you want to see how serious capital actually moves through real estate, this episode is for you. Let's get into it.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Follow Ismael on Instagram: https://www.instagram.com/ismaelnuveceo/ Find his other links here: https://linktr.ee/ismaelvaldez23?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGntECSwYu12HuY5UAAgmGN5qqO8jicsJmpxE2tkra-8yo6VfN5Qr17Rl7vwCY_aem_8jcKEZQWBHTFA4YEkCwpGARich Somers sits down with Ismael Valdez to talk about building, scaling, and exiting home service companies at a massive level. After a $20M exit, a $100M exit, and now building another company valued well into the nine figures, Ismael breaks down what most contractors never get taught about growth.In this episode, they cover why most home service businesses stay stuck under $2M, how to build a team of A-players, why mastering one trade matters before expanding, and the importance of marketing, sales, operations, pay plans, and leadership when scaling a real company.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode, Rich sits down with Nico Molino to break down how high-income earners can use short-term rentals to dramatically reduce taxes while still building long-term wealth. Nico explains why Airbnb investing can outperform traditional real estate when done correctly, how bonus depreciation and cost segregation create massive tax savings, and the key differences between buying a property for tax benefits versus buying a property that is actually a great investment.The conversation also covers how Nico's team has analyzed hundreds of markets to identify the best Airbnb opportunities, what makes a market attractive, the importance of regulations, and the three drivers of Airbnb returns: cash flow, appreciation, and tax benefits. One of the biggest takeaways is that investors should never buy a short-term rental solely for the tax write-off. The best deals are properties that generate strong cash flow, appreciate over time, and provide significant tax advantages.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

In this special yacht workshop Rich breaks down how to scale your business without becoming the bottleneck. He explains why so many entrepreneurs stay trapped in their inbox, stuck in constant meetings, and buried in small tasks that keep them away from the highest-value work only they can do. Rich walks through how to audit your time, identify the work that actually moves the business forward, and start removing yourself from repetitive admin, follow-ups, invoices, permitting, scheduling, and day-to-day communication.He also shares practical ways to protect your calendar, batch communication, build simple systems, document processes with Loom, and delegate more effectively so your business can grow without needing your attention on every detail. If you're trying to scale, get your time back, and operate more like a true business owner instead of an overworked operator, this workshop gives you a clear framework for creating more leverage, more freedom, and more focus.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Connect with Curt on Instagram: @thecaptaincurtPrivate jets aren't just for billionaires—they're for anyone who knows how to play the game.In this episode, Rich sits down with private jet captain and aviation broker Captain Curt Marker to unpack what it really costs to own, charter, and operate a private jet. From $3M pre-owned Gulfstreams to $100M G700s, fuel costs, maintenance nightmares, and the wild tax benefits that come with bonus depreciation—this episode takes you inside the cockpit of the aviation business.They cover:How 100% bonus depreciation is making jet ownership explode againThe real costs of fuel, maintenance, and hangar fees (and what to budget for)Why Q4 is the best time to buy a jet for tax write-offsHow to fly private for up to 80% off using “empty legs”The best aircrafts that hold their value—and which ones to avoidIf you've ever wondered what it takes to fly private, own a jet, or just want to understand the business behind aviation, this is your insider's guide.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Make sure you go check out and follow Mana over on IG and his own podcast:IG: https://www.instagram.com/mana_k33PODCAST: https://podcasts.apple.com/us/podcast/from-door-to-door-to-multimillion-dollar-ceo-cody-veivell/id1877761688?i=1000768614448From pro athlete to solar industry leader, Mana Kobe is playing a different kind of game now and he is just getting started. On this episode of the Podcast, recorded live at the Yacht Workshop in San Diego, Mana breaks down his journey from playing basketball overseas to building one of the top solar organizations in the country. He gets real about what it cost him to figure out the game, from failing at his first business to humbling himself and going back to learn before he led.The lessons Mana drops in this conversation are ones every entrepreneur needs to hear. Before you run the business, you have to learn the business. Stop trying to do everything yourself. And if you want to make high-value money, you have to be willing to spend high-value money on yourself first. His goal is a billion-dollar company, and the way he talks about it, it sounds less like a dream and more like a deadline. Tune in.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFrom sleeping in a car to running a $60M brand in just two years—Alejandro Vela's story doesn't even sound real.In this episode, Rich sits down with Alejandro (El Barbas Hats) to break down how he went from failed restaurants, tow trucks, and street food hustles to building one of the fastest-scaling hat brands in the world. From selling at swap meets to collabs with Mexico's biggest artists and $1.3M drops in minutes—this is the blueprint for turning nothing into everything.They cover:How eight failed businesses became the foundation for a $60M empireThe exact moment he went from homeless to unstoppableWhy hats became the ultimate scalable fashion productHow he used TikTok to test, market, and blow up his brandThe mindset shift that turned every failure into fuelIf you've ever felt like you were too far behind, this episode proves you're one decision away from a whole new life.Let's get it.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Vita Bella Health Membership: https://vitabella.com/membership/Follow Phil Vella (CEO of Vita Bella Health) on IG: @phillyvzAccredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Phil Vella, CEO of Vita Bella Health, to talk about the future of health, hormones, peptides, GLP-1s, and the massive shift happening in human performance. Phil breaks down why testosterone can be the foundation for men's health, how peptides and NAD+ are being used for energy, recovery, and longevity, and why weight-loss drugs like semaglutide and tirzepatide are only the beginning of what he calls the “biology boom.”They also dive into the dangers of chasing quick fixes, the risks of gray-market peptides, and why true health still comes back to discipline, muscle, nutrition, and building the right foundation. From anti-aging and hormone optimization to masculinity, leadership, and becoming a stronger man, this episode explores what the next era of health could look like and what people need to know before jumping in.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode Rich Somers sits down with Rich Torres to discuss how business owners and real estate investors can use credit as a tool to access capital, build leverage, and create more financial flexibility. Rich breaks down why he believes people should stop relying on debit cards and cash, how credit card points can turn everyday spending into travel rewards, and how strong credit profiles can open the door to $100K, $200K, or even $300K in 0% interest business funding.Rich also explains the process of fixing credit, building credit, keeping utilization low, and using funding strategically instead of recklessly. From launching a business to scaling an existing company or funding real estate opportunities, this conversation gives listeners a practical look at how credit can become one of the most powerful tools in their financial arsenal when used the right way.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich sits down with Brian Luebben, founder of The Action Academy, to break down how everyday people can buy their freedom through small business acquisition and real estate investing. From leaving corporate America to building multiple seven-figure businesses, Brian shares the mindset shifts, income strategies, and frameworks that helped him replace his paycheck and live life completely on his own terms.They cover:Why 9–5 jobs keep high performers trapped—and how to escapeThe “Freedom Framework” every entrepreneur needs to scale sustainablyHow to buy your first small business using creative financingThe truth about risk tolerance and why most partnerships failWhy business builds freedom—and real estate builds wealthIf you've been stuck in a job that feels too small for your potential, this episode gives you the roadmap to break free.Let's go.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode Rich Somers sits down with Tony Bova to discuss why so many modern men feel disrespected in their relationships, homes, and dating lives — and what it actually takes to earn respect back. Tony shares his perspective on masculinity, leadership, emotional strength, boundaries, and why men often feel more capable in business than they do navigating conflict, attraction, and communication with women.Rich and Tony also dive into modern dating dynamics, the provider role, self-improvement, holding frame, and how men can rebuild confidence by raising their standards, creating financial freedom, and becoming more grounded in who they are. This conversation is a direct, honest look at respect, attraction, relationships, and the work required for men to lead themselves before leading anyone else.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investMost side hustles fade fast. A few turn into real businesses.Rich Somers sits down with Nick Fowler to break down how he went from $0 to $50K per month using TikTok Shop, and why this model may be one of the most overlooked opportunities heading into 2026. Instead of chasing virality, Nick explains the systems, discipline, and repetition required to make TikTok Shop work consistently—not just once.The conversation dives into what actually drives conversions on the platform, why most people fail after early traction, and how Nick approached product selection, content volume, and iteration without relying on hype or shortcuts. He shares the mistakes beginners make, the mindset shift required to scale, and why treating this like a real business—not a quick win—is the difference maker.Rich and Nick also unpack where TikTok Shop fits into the broader creator and ecommerce landscape, who this model is not for, and why execution beats creativity every time. From testing and reps to staying focused when results are uneven, this episode breaks down what it really takes to build durable income in a noisy space.This is a clear, practical conversation for anyone curious about modern side hustles—and serious about turning attention into predictable revenue.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Free Due Diligence Playbook — The mindset and philosophy behind $435M+ AUM, and the questions Jeremiah asks every sponsor before writing a personal check: https://richsomers.patriotholdings.com/Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich sits down with Jeremiah Boucher to talk about... building durable wealth through commercial real estate, flex industrial, mobile home communities, and self-storage. Jeremiah, founder and CEO of Patriot Holdings, breaks down why location, demographics, cash flow, and downside protection matter more than ever in today's market—and why chasing aggressive value-add projections without enough margin for error can put investors in trouble.In this episode, Rich and Jeremiah dive into buying well-located assets, underwriting defensively, working with small-business tenants, navigating debt and liquidity, and scaling into bigger, higher-quality deals. They also get into the entrepreneurial mindset behind long-term success, from choosing the right environment to staying focused, building the right team, and understanding why every piece of the business has to work together to create real value.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Peter Roth to discuss how home service businesses can generate more leads, book more appointments, and scale without relying solely on expensive lead aggregators or outside marketing agencies. Peter breaks down why cold calling still works, what most companies get wrong about outbound sales, and how the right script, data, training, and follow-up system can turn a call center into a powerful growth engine.In this episode, Peter shares his playbook for building an in-house appointment-setting machine for industries like roofing, HVAC, plumbing, windows, landscaping, water treatment, and more. Rich and Peter also dive into AI in sales, the risks of outbound AI calling, how to hire and train better callers, and why business owners need to understand exactly where their lead generation process is breaking down before they can fix it.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Apply for the Palomino Yacht Mastermind Experience: Palominoseniorliving.comAccredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investA massive demographic shift is already underway—and most investors aren't paying attention. Rich Somers sits down with Boris and Amanda Palomino to break down why residential assisted living is quickly becoming one of the most compelling and recession-resistant real estate asset classes in the country. With millions of baby boomers entering the age of care and a nationwide shortage of beds, demand is accelerating while supply struggles to keep up. The conversation dives into how small, boutique care homes generate strong monthly cash flow, why this model avoids many of the regulatory pressures hitting Airbnb, and how investors can combine real estate appreciation with an operating business under one roof. Boris and Amanda explain market selection, licensing, staffing, and how these properties can produce meaningful income while still qualifying for powerful tax advantages. Rich also explores why this asset class is protected, how leverage and creative financing can be used responsibly, and why the “sandwich generation” is driving long-term demand for high-quality care options. This episode is a deep, practical look at an overlooked real estate strategy—built on fundamentals, demographics, and real operating leverage.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode Rich sits down with Jason Wojo to talk about marketing, AI, funnels, paid ads, and what it really takes to scale a business in today's online economy. Jason breaks down the risks of giving AI tools too much access, why entrepreneurs need to protect their time, how to validate offers with organic and paid traffic, and what business owners should know about Meta's changing ad billing policies.Rich and Jason also dive into the importance of speed, trust, podcasting, sales systems, setters versus closers, and building a strong company culture as you grow. From scaling offers and shortening sales cycles to creating content at a high level and making better decisions as a founder, this conversation is packed with practical game for entrepreneurs, creators, and business owners looking to grow with more clarity and intention.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich sits down with Corrina Carter, a powerhouse entrepreneur behind one of the top mortgage brokerages in the country, to unpack her journey from becoming a young mother before 16 to building and scaling a major lending business. Corrina shares how her early life shaped her leadership, resilience, and ability to manage people, responsibility, and pressure long before she ever stepped into entrepreneurship.In this episode, Rich and Corrina dive into scaling in a tough rate environment, building systems that remove chaos, hiring the right people, tracking KPIs, creating “unreasonable hospitality” for clients and team members, and using structure to grow from 600 to nearly 2,000 loans a year. Corrina also breaks down her approach to operations, two-a-day team check-ins, delegation, personal inventory, AI tools, and why entrepreneurs need grit, grind, and hustle to win in business.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investToday Rich Somers sit's down wit Trish Scelfo to unpack the world of franchising, business ownership, and how entrepreneurs can find the right opportunity based on their personality, strengths, capital, and long-term goals. Trish breaks down the difference between buying an existing business and investing in a franchise, why service-based businesses can be powerful cash-flow plays, and how to avoid common mistakes like underfunding marketing or choosing a brand that does not truly fit your skill set. Rich and Trish also dive into the “experience tax,” franchise risk, creative ways to add value, what it really takes to become a successful franchisee, and why you should run your business from day one like you are going to sell it tomorrow. Whether you are leaving corporate America, looking to buy your first business, or trying to scale smarter, this episode is packed with practical insights on choosing the right industry, building great teams, creating unforgettable customer experiences, and positioning your business for a valuable exit.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.