Podcasts about digitaslbi

Every customer experience leader should know the basics of UX and how it fits into the overall CX landscape. In this episode, I talk with UX expert Darren Hood, who has 28+ years of human-computer interaction, information architecture, and usability experience.  He's a faculty member in the Masters of Science in Customer Experience Management at Michigan State University as well as several other colleges where he teaches UX.  The show is packed with useful insights and practical tips like: The parallel importance of CX and UX in understanding and improving customer experiences. How UX heuristics were applied to the Fathead custom decal upload process to reduce abandonment rates? intervention with a heuristic analysis at Rocket Mortgage serve as a case study for the immediate impact of UX on a company's profit margin? the risks of implementing AI in UX design without a solid grounding in UX principles What he statistics from IBM, NASA, Coca Cola, Apple, and Whirlpool reveal about the return on investment and competitive advantage of being a design-led, UX-focused company Meet Darren Darren is extremely passionate about all things UX, holding 28+ years of experience in the discipline. Darren's professional footprint spans such organizations as Ford Motor Company, General Motors, DigitasLBi, MRM/McCann, Wunderman Digital, Bosch, Ryder, Rocket Mortgage, Omnicell, Cengage Learning, National Geographic Learning, Sherwin-Williams, Duracell, and USA Networks, to name a few.  In academia, he serves and has served as an adjunct professor, teaching UX-related courses at several universities including UCLA, Michigan State University, Lawrence Technological University, Brandeis University, and Kent State University.  Darren is one of the authors featured in the book “97 Things Every UX Practitioner Should Know.” You can also hear Darren on The World of UX podcast, available through a host of popular sources. Darren is currently a doctoral candidate, completing a Ph.D. in Educational Leadership from Northcentral University. Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter

This week Tom Butta chats with Tom Burrell, SVP of Retention Marketing with DAZN. With online streaming quickly replacing cable and satellite services as more and more consumers “cut the cord,” DAZN has quickly to give its competitors a run for their money, and its users an amazing experience. Burrell provides an inside look at what technologies he and his team utilize to give DAZN users both engaging and unobtrusive interactions, with some of their newest features including real time sport messaging and the ability to follow your favorite teams even while you're busy. You'll also hear Burrell's thoughts around maximizing customer interaction within well-defined life cycle stages. Additionally, Tom Butta and Tom Burrell dive deep into what steps you can take when you know you are on the verge of losing a subscriber. Whether it's offering additional education about the product offerings or temporary discounts until favorite content is back, Burrell emphasizes the importance of engaging your customers no matter what stage they are at. —Guest BioTom Burrell is the SVP of Retention and Lifecycle Marketing at DAZN, an international over-the-top sports streaming service. In his current role, he is focused on retention marketing and keeping his customers engaged and subscribed. Tom has had quite the journey from data planning to CRM, where he has worked on both the agency and client side. He has led Customer, CRM, Data, Digital and Marketing Departments, Programs and Projects, consultancy & client side for over 20 years. His big superpower? Enabling brands to leverage data and advanced analytics to drive customer centric commercial growth across all stages of the customer lifecycle.Previously, he was based in the Middle East as Global CRM Director for DigitasLBi, after which he went on to become Head of CRM and Marketing at Man Utd. Most recently ,he headed up Customer Marketing at TalkTalk, before getting back to all things sport and moving over to DAZN.—Guest Quote“So, it's really really important to, in an organization like DAZN, make sure that you're dropping the right interaction to the right customer in the right way. Both to support them as a sports fan and getting the best out of the platform, but also to drive the success of our business commercially as well.” – Tom Burrell—Time Stamps *(00:49) Background on Tom Burrell*(02:55) Driving customer growth throughout the entire lifecycle*(06:36) How to build your playbook*(10:45) Learning through testing *(11:40) Why onboarding is critical to user numbers *(17:33) Showing customers all your value*(21:19 What tools does DAZN lean on*(22:46) Can one vendor do it all?*(24:48) Rapid Fire Questions—LinksConnect with Tom Burrell on LinkedInConnect with Tom Butta on LinkedInCheck out the Airship WebsiteWatch your next game on DAZN

Nicola “Nick” Rosa is a serial entrepreneur, creative technologist, designer, digital transformation specialist, author, speaker, and a podcast host. He is the Metaverse Strategy Lead Europe at Accenture, bringing his experience of almost three decades in the fields of media and entertainment, and business and technology. Nick is also a Director at the Academy of International Extended Reality (AIXR) a non-profit entity producing the annual VR Awards. Nick Rosa Interview Topics1. Could you please start by telling us a little bit about your background? 2. Could you share with us about your earlier career path and your motivations or inspiration?3. About Metaverse4. Metaverse projects at Accenture5. What motivated you to write “Understanding the Metaverse:A Business and Ethical Guide”?6. What do you think are the most important aspects of the metaverse to understand?7. What are your thoughts on the current state of virtual reality in the Metaverse? 8. How does the book explain the potential implications of the Metaverse for the economy?9. Are there any ethical considerations discussed in the book about the Metaverse?10. What do you think the future of the Metaverse will look like in terms of user experience and design? Nick Rosa BiographyNick Rosa's academic background includes a Bachelor in Science from Scientific High School Galileo Galilei Potenza. He also received a degree in Communication and Media Studies from Sapienza University of Rome. He is a certified Design Thinking Practitioner from IBM and Java expert from Sun Microsystems. Nick has been working with emerging technologies since the beginning of his career, especially the immersive ones like AR, VR, XR, and mixed reality at multinational organisations like IBM IX, British Interactive Media Association (BIMA), XR Bootcamp, and The Academy of International Extended Reality. As a digital transformation expert, Nick has previously worked for Virgin Radio Italy S.p.A., Mobile Interactive Group, net mobile U.K., and DigitasLBi, to name a few. In his present role at Accenture, Nick is the Metaverse Strategy Lead for Europe & Growth Markets in the Metaverse Continuum Business Group.As an author, In October 2022, Nick Rosa presented his first book “Understanding the Metaverse: A Business and Ethical Guide”, which was published by Wiley. The book delivers a thorough and intriguing exploration of the metaverse, including how it works, its current uses and discussions of potential possibilities we're just beginning to understand.Nick has also contributed to Atari, Google, Spotify, and Yahoo! as a writer collaborator.As an entrepreneur, Nick also co-founded two digital transformation and strategy companies: Touch Ideas LTD and Black Rose Interactive. Among various projects his company successfully delivered an app for Pope Election 2013, The North Face, a TracKINGapp, and ParkinGO, a repark SRL.Today, he is the co-host of a podcast series called “Field of View” where he interviews entrepreneurs, researchers, and pioneers in the field of Extended Reality and the Metaverse. About Dinis Guarda profile and Channelshttps://www.openbusinesscouncil.orghttps://www.intelligenthq.comhttps://www.hedgethink.com/https://www.citiesabc.com/More interviews and research videos on Dinis Guarda YouTube

In this episode of AI For Business Growth, Dr Andree Bates is joined by Carlos Serra, the Corporate Development Director of Audiense. Audiense delivers unique consumer insight and engagement capabilities to over 4,000 of the world's largest brands and agencies, including Universal Music, Comic Relief, and DigitasLBi. They help their clients to grow their customer and audience bases by finding, identifying, and connecting with individuals and audience segments – including those they don't yet know about. Audiense is an official IBM Watson Ecosystem Partner and a Twitter Official Partner for both Data & Insights and Advertising.  This show aims to demystify AI for all business people - from startup entrepreneurs to Fortune 500 companies. Each episode focuses on all things AI and future tech to help you and your business to navigate through and benefit from the sometimes confusing but magical world of AI-powered tools to grow businesses. Today's show is all about how to identify and understand your target audience using artificial intelligence. As most marketers know, when it comes to connecting with your perfect customer and your perfect audience, you need to identify both who they are and then discover actionable insights that are going to help you inform your strategies to grow your business.  Tune in to this episode to hear: How artificial intelligence helps companies grow their customers and audience with topic analysis and data segmentation. Topic segmentation and how it uses interconnectivity to divide the audience into interest groups. This data can be further used by the PR department in content creation. AI and language agnostics. They talk about how language agnostics allow you to drive research at scale in multiple countries without being dependent on the source of info. They discuss the many tools evolved in developing an emerging market.  Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: Audiense.com AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: There are many ways AI, specifically Audiense, can be a major help to the growth of companies. Audiense is a service that can work for almost every type of business out there.  Resources Carlos Serra LinkedIn  Dr. Andree Bates LinkedIn | Twitter 

Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.VIPMarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Check out Marketing Analytics Case Study Course: https://learn.silvertoneanalytics.com/cartflows_step/marketing-analytics-case-study-landing/Enter the promocode "Youtube" to get 20% off.Join our discord:https://discord.gg/hMueC9hmEjSally Kim is an accomplished data analyst, making her mark on Google in all sorts of ways. She has worked at Google for four years, starting out as a contracted consultant before becoming a full time employee. Most recently, she was an instructor on the popular Grow With Google Data Analytics course. Her work history includes analytics gigs at Audible, DigitasLBi, Wayfair and Care.com. As with many of our guests, Sally did not follow a traditional path to analytics. She majored in Biochemistry at Bowdoin College! In addition, Sally has a true passion for service. At every stop in her academic/professional journey, she has volunteered to mentor and train underprivileged communities through various nonprofits. We are super excited to have Sally as our guest this week! Welcome to the How to Get an Analytics Job channel. Discover how you fit into the analytics marketplace, what skills you should build, and how to land your analytics dream job. Analytics agency owner John David Ariansen and Economics Department Chair Dr. Hall will give you tips and tricks to land your dream job and level up your analytics career.Check Out Our PlaylistsHow to Get an Analytics Job Podcast:https://www.youtube.com/playlist?list=PLBvzkZLydYX0D28bbnfRCV6M4zMQrhXsdPower BI Exam DA-100 : https://www.youtube.com/playlist?list=PLBvzkZLydYX1rV9w6BHHivpqr5Kjqp2lNLooking to land an analytics job? Sounds like you need a solid resume... Sign up for our email list to get a free analytics resume guide: https://mailchi.mp/df01df1e8856/analyticsjobFollow us on LinkedIn:John David Ariansenhttps://www.linkedin.com/in/johndavidariansen/Daniel Hallhttps://www.linkedin.com/in/daniel-hall-088b1115/Want to learn some analytics skills? Check out John David's courses below:Tableau Desktop Specialist Guidehttps://www.udemy.com/course/tableau-desktop-specialist-certification-guide/?referralCode=AC6F2FDED8C5A0040276Power BI Top Skillshttps://www.linkedin.com/learning/power-bi-top-skills/top-skills-for-power-bi

The ability to debate, to explore and to challenge has (some would say) been under immense pressure in these times. Today, I explore this with Nico Macdonald and how all of our role of society especially those in the creative industries can be more 't' shaped and diverse in consideration, thinking and action.[0 Min] How to access time with Matt on your project / sign up to the Daily Dose of inspiration[2 Mins]  An introduction to Nico Macdonald, Nico is a pioneer in innovation and entrepreneurship. He is a visiting fellow at the School of Arts and Creative Industries at London South Bank University, and teaches at the University of East London and CIEE (the Council on International Educational Exchange). In the early 90s built a digital media studio in Shoreditch, London; led digital design for The Guardian newspaper, and for the London office of Berlin-based MetaDesign; he co-founded the international consultancy business Ascendant Partners, and worked in Silicon Valley. Since, he has founded a media innovation startup, Media Futures; been Innovation Director of Creative England; and Chief Executive of the R&D Society, a professional membership organisation. For 30 years, he has forged strong links with industry contacts from established organisations as varied the BBC, the Design Council, the British Film Institute, Arup, and DigitasLBi, as well as a wide range of start-ups and SMEs in design, media and tech. He has also written extensively on creativity and digital innovation, including articles, papers and books.[3 Mins 30] Getting 'out of the bubble' and ensuring the ability to debate.[6 Mins] The limitations of the creative industries and diverse thinking.[8 Mins 30] Sustainability, and a ground where more success has been made?[10 Mins 30] Learning from journalism and following the facts Richard Saul Wurman's  CTA to 'listen'.[12 Mins 30] The ability to be exposed to others with different views.[14 Mins] The Internet = less the global village, more the place to reinforce our niche views via the 'filter bubble'[16 Mins] The Polemic Palace and Netflix.[18 Mins] Seeking more diverse arguments and looking for a healthy discourse. Seek that which you don't agree with.[19 Mins] Nuzzle, your social graph and aggregated varied points of view[20 Mins 30] Why no uncertainty in politics leads  us all to disbelief and distrust?[22 Mins 30] What can we learn from Andy Murray, Ed Balls and Michael Portillo?[23 Mins 30] What about  Jeremy Corbyn, Nigel Farage and Populism?[26 Mins] We are at the end of a political paradigm. Yes, it's uncomfortable.[30 Mins] The case of paradigm under-load.[35 Mins] Design Ethics, Microsoft to MIT and a convSupport the show (https://weareten.us12.list-manage.com/subscribe?u=4ed5154e0f1cdbad62b378156&id=dc1a8d24c1)

Today, we feature another great author in this series. Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm with 80,000 people! He has a brand new book, Restoring the Soul of Business. We talk about how business leaders are overly focused on spreadsheets, why the best companies are like religions, the importance of being human beings at work! Spreadsheet, Story, and Soul Over the last few years where things are moving extremely fast because of technology, data, financial and twitchiness of time, Rishad shares that companies have started tilting towards the spreadsheet side of the business, which is measurable, data-driven and financial. However, for Rishad, a successful company is one who can marry both the spreadsheet side of the business and the story of the business, which is about the culture, the purpose, values, emotion, and talent of the company. “The soul of the business is when you combine the story and the spreadsheet in a way that you have a viable growing business with viable growing people, in a community that is also viable.” - Rishad Tobaccowala Business Is For Citizens Rishad believes that its time to optimize the business for the citizen, and not for the consumer. He discussed about this during his talk last January 2019, addressing professionals from Apple, Amazon, Google and Facebook. “What we’ve created is something incredible in both the empowerment, the connections, and the wealth creation opportunities. At the same stage, there is a downside, which is, increased inequality, increased polarization and to a great extent, a break down of trust. Could it be, that in chasing just the data side of the spreadsheet side, we lost the souls of our businesses?” -  Rishad Tobaccowala The Purpose of A Company The first one is to ensure that its four constituencies are looked after. The four are (1) people who they serve - customers, members, users, consumers (2) the talent that works in the company (3) community in which the company or the companies offices and factories are based and (4) the country in which that particular segment of the company is based. Rishad shares that the 2nd part of the company's reason to be. ”To generate financial profit which basically allows the company to both reinvest in all those first four criteria, as well as continue to grow because to me, growth is an important thing, but growth measured across those four indicators.” -  Rishad Tobaccowala The third one is how companies create purpose, value, meaning, and connections for life. To listen more about Rishad’s advice to restore the soul in the business, download and listen to this episode.  Bio: Rishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe, the world’s third largest communication  firm with 80,000 employees.  BusinessWeek named Rishad as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.  Rishad’s first book “Restoring the Soul of Business: Staying Human in the Age of Data” will be published globally on January 28, 2020.  Re-Inventing blog features some of his writings. Prior to his current role, Rishad was the Chief Strategist and Member of the Directoire/+ of Publicis Groupe.  Before his corporate role, Rishad was the Chairman of DigitasLBi and Razorfish. Publicis Groupe owns these two global firms, with over 10,000 employees around the world focused on marketing and business transformation. Rishad has 36 years of experience around the world and helped grow, founded/co-founded or incubated a variety of companies including VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. Links: rishadtobaccowala.com Book: Restoring the Soul of Business: Staying Human in...

Today, we feature another great author in this series. Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm with 80,000 people! He has a brand new book, Restoring the Soul of Business. We talk about how business leaders are overly focused on spreadsheets, why the best companies are like religions, the importance of being human beings at work! Spreadsheet, Story, and Soul Over the last few years where things are moving extremely fast because of technology, data, financial and twitchiness of time, Rishad shares that companies have started tilting towards the spreadsheet side of the business, which is measurable, data-driven and financial. However, for Rishad, a successful company is one who can marry both the spreadsheet side of the business and the story of the business, which is about the culture, the purpose, values, emotion, and talent of the company. “The soul of the business is when you combine the story and the spreadsheet in a way that you have a viable growing business with viable growing people, in a community that is also viable.” - Rishad Tobaccowala Business Is For Citizens Rishad believes that its time to optimize the business for the citizen, and not for the consumer. He discussed about this during his talk last January 2019, addressing professionals from Apple, Amazon, Google and Facebook. “What we’ve created is something incredible in both the empowerment, the connections, and the wealth creation opportunities. At the same stage, there is a downside, which is, increased inequality, increased polarization and to a great extent, a break down of trust. Could it be, that in chasing just the data side of the spreadsheet side, we lost the souls of our businesses?” -  Rishad Tobaccowala The Purpose of A Company The first one is to ensure that its four constituencies are looked after. The four are (1) people who they serve - customers, members, users, consumers (2) the talent that works in the company (3) community in which the company or the companies offices and factories are based and (4) the country in which that particular segment of the company is based. Rishad shares that the 2nd part of the company's reason to be. ”To generate financial profit which basically allows the company to both reinvest in all those first four criteria, as well as continue to grow because to me, growth is an important thing, but growth measured across those four indicators.” -  Rishad Tobaccowala The third one is how companies create purpose, value, meaning, and connections for life. To listen more about Rishad’s advice to restore the soul in the business, download and listen to this episode.  Bio: Rishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe, the world’s third largest communication  firm with 80,000 employees.  BusinessWeek named Rishad as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.  Rishad’s first book “Restoring the Soul of Business: Staying Human in the Age of Data” will be published globally on January 28, 2020.  Re-Inventing blog features some of his writings. Prior to his current role, Rishad was the Chief Strategist and Member of the Directoire/+ of Publicis Groupe.  Before his corporate role, Rishad was the Chairman of DigitasLBi and Razorfish. Publicis Groupe owns these two global firms, with over 10,000 employees around the world focused on marketing and business transformation. Rishad has 36 years of experience around the world and helped grow, founded/co-founded or incubated a variety of companies including VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. Links: rishadtobaccowala.com Book: Restoring the Soul of Business: Staying Human in...

Chris is a Creative Partner in the Group of Humans, with a background as a copywriter and creative strategist, in both the UK and Sweden. Having worked in big agencies like DigitasLBi, and as an independent, he's spent the past twenty years observing how different organizational structures enable or hinder creative work.So this episode's conversation revolves around big ideas and big questions: What's the right kind of structure for getting creative work done? What’s the right kind of hierarchy for a creative organization, or do you need hierarchy at all? Does a creative organization need departments? Does any organization? How much should we specialize within teams? And how about physical offices or studios, now that we’ve got hyper-distributed teams and really good communication tools? As one of the founding members, Chris is extremely active within the Group, and very committed as well: he actually has a Group of Humans logo tattooed on his arm.

Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss mobile trends and what they expect to see anew, at this year’s Mobile World Congress. Interviewed by Vicki Kolovou for Tech Talks Central.

Choons n’ Chat with Helen Keegan and her friends is back for Mobile World Congress 2018 where else? Yes, once more in Barcelona. This time Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert hosts Rafe Blandford, Mobile Strategist at DigitasLBi and Paul Swaddle, Chairman and Co-founder of PocketApp. They get together to discuss mobile trends, what they expect from this year’s Mobile World Congress, and interestingly enough they don’t shy away from hot topics like the new GDPR, that comes into full affect May’18; and ethics, involving the use and development of AI use cases. Interviewed by Vicki Kolovou for Tech Talks Central.

Michael Kahn went from multiple entrepreneurial stints to a long-term leadership role at Performics before arriving at DigitasLBi as its global brand president. In this episode of Starting Out, Kahn discusses the challenges of switching gears from short-term to long-term leadership.

In the final episode of our series of shows produced at Cannes Lions 2017, Russell Goldsmith spoke in the first part of the show with Chris Clarke of DigitasLBi and Dr Heather Knight about Robotics. In part 2 he interviewed Catherine Balsam Schwabar, Chief Content Officer at Mattel on the topic of Branded Content and all things Barbie! For the final part of the podcast, Russell met with Pablo Walker, President of McCann Worldgroup Europe for a chat about the culture differences between Latin America and Europe and to find out a little more about the 3 x Grand Prix winning campaign, 'Fearless Girl'. Many thanks go to Capstone Hill Search, our sponsors for these Cannes Lions episodes. Please visit - www.capstonehillsearch.com

The Tech.eu podcast is a weekly show where Neil S W Murray and Roxanne Varza discuss the most interesting stories from the European technology scene. On this episode they discuss: - Facebook acquires Belarus-based MSQRD to compete with Snapchat - Hyperloop is exploring a deal that could connect Austria, Slovakia and Hungary - UK based Plume Labs and DigitasLBI have made an air pollution tracking system in the form of backpacks for pigeons - LaboUr law in Europe - is it relevant for startups? For information regarding your data privacy, visit acast.com/privacy

We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry this year. We reviewed the results of an industry survey that we conducted earlier this year, asked the panelists weigh in on the topics covered in the survey, and invited the webcast audience to take part in live polls about them. In addition, we compared these results to a similar survey we conducted three years ago to see how our industry is evolving. Carol Chung, SVP Media Technology at DigitasLBi, kicked off the discussion by sharing her thoughts on how media buying across screens will change at agencies as video consumption across multiple screens continues to increase. Next, Amy Garfinkel, SVP, Director of Investment and Activation at Mediavest, gave her thoughts on which buy-side stakeholders are best positioned to deploy media campaigns that leverage addressable TV, video on demand, interactive TV and multi-screen integration. Our Senior Director Corporate Research & Media Insights, Brad Adgate, weighed in on the shift in media currency from cost-per-point and GRPs to cost-per-thousand and impressions as cross-platform buys continue to increase. Later in the webcast, he also discussed the importance of measurement for these buys for the industry. Next, both Jeff Jones, Director of Media Services at McCulloch+Company and Mary Meder, President at Harmelin Media addressed the hot topic of programmatic, and when they thought it will play a bigger role in TV buying. The panel also addressed some of the biggest topics online advertising is currently facing – including ad blocking and ad fraud – and more importantly, how to combat them. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Troy Norcross, Startup Adviser and Digital Strategy Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss with us all about mobile trends and what they expect to see anew, at this year’s Mobile World Congress. In a beautiful down-town Barcelona apartment we got together on a Sunday morning, just before MWC16 hit off, and talked about mobile advertising, adblocking, educating users, virtual reality and much more. On the microphone for Tech Talks Central is Vicki Kolovou, while the rest of the TTC team Sakis Triantafyllakis, Yannis Rizopoulos and Venetia Kyritsi made sure to capture the whole conversation on image and tweet about it.

This week we talk with Rishad Tobaccowala, The Re-Inventor. Rishad is the Chief Strategist for the Publicis Groupe, the world’s third largest communication firm. Rishad is well known for pioneering innovation at marcomm companies and re-inventing how big brands approach their businesses. His presentations, blogs and speeches are filled with coveted insights and there’s always something to learn when he tweets. He’s one of Time magazine ‘marketing innovators’ and an abundant source of information on how to move through a disruptive marketplace. Your gonna take a lot of notes and be inspired, by Rishad Tobaccowala, The Re-Inventor.

Eric Korsh of DigitasLBi and Erin McPherson from Maker Studios discuss the debate around data vs. creativity in this Newfront edition of Sometimes On.

Helen and friends of Heroes of the Mobile Fringe organised the Choons ‘n chat conversation in parallel with the Fringe activities and Mobile World Congress 2015 in Barcelona; Helen Keegan, Mobile Strategist & founder at Heroes of the Mobile Fringe; Rosa Aguilar, Fitbit; Carlo Longino, WIP.org; Rafe Blandford, Mobile Strategist at DigitasLBi, Kirsta Styles, Tech Journalist at TechCityNews and a few more friends got together in Barcelona during the MWC15 and talked about the future of mobile, needs, potential fields of development, applications and how it all needs to reach the ordinary people. The podcast was moderated by Vicki Kolovou and Sakis Triantafyllakis for Tech Talks Central. Yannis Rizopoulos, host for Tech Talks Central made sure everything was recorded on video.

This week the team discuss the impact mobile technology will have on our relationships and use of cars. Special guest Ilicco Elia from (our generous studio hosts) DigitasLBi joins to describe some of the issues and opportunities his team are examining through work with vehicle manufacturers. Discussions quickly move from in-vehicle entertainment to look at ways vehicle data could usefully be provided to drivers even before they get in a car. Options for personalisation are also considered - if cars can access data about our movement and preferences how could they further adapt to our needs? READ MORE, COMMENT & SURVEY: http://361podcast.com/episodes/s07e06-the-connected-car

Mobile is a big deal to retail. A very big deal as you'll see in this quick overview of a recent DigitasLBi study that looked at the impact mobile is having on consumer spending behaviour. The results? Humans are fickle and retailers need to start thinking that every single person walking into their store (digital or not) is a precious and fleeting opportunity to convert. Just because they enter with intent to buy, does not mean they will buy from where they stand. Watch on, it's like a horror movie for retail...