Female Founder Friday

Send us Fan MailThis week, I sat down with Elizabeth Eiss, founder of Results Resourcing, and she said something in particular that I knew I needed to share with you. That 57% of the average founder's time is spent on non-core work. Work that isn't generating revenue, isn't in their zone of genius, and that someone else could do better, faster (and with significantly more joy).That number made me look at my own week differently! And this episode will help you do the same, as you hold up the mirror long enough to see exactly what that non-core work is costing you in your business. ✨ Episode Highlights⏱️ Every hour spent on work that isn't your highest use has an opportunity cost. And Elizabeth has a calculator that shows you exactly what that number is.

Send us Fan MailEntrepreneurship isn't a straight line. It's messy, unpredictable, and sometimes a complete sh*t show.This week, I sat down with Taunya Woods Richardson, founder of Nail the Numbers, with 30 years of entrepreneurial experience. We went everywhere. From the peaks and valleys of building something from scratch to losing $250,000 and rebuilding from the ground up, to the financial empowerment work she's been doing ever since to make sure no other founder has to go through what she went through alone.Buckle up. This one is a ride.✨ Episode Highlights

Send us Fan MailYour business is only as healthy as you are. Which is exactly why founder mental health isn't a nice to have, a soft skill or something to get to when things slow down. It's a core business strategy, with data to back it up.And this week's guest Shulamit Ber Levtov is the Entrepreneur's Therapist — a therapist who specializes in supporting women founders, business owners and entrepreneurs with the emotional and mental health demands of running a business. ✨ Episode Highlights

Send us Fan MailThree co-founders. Seven years in. But every expert told them it would never work...When Shannon, Katrina, and Tara started Artemis Factor, the advice was unanimous:  "Three founders is too many!" They were told that someone needs to be at the top. That two is already hard so three is a disaster waiting to happen. And yet here they are, seven years later, leading a thriving consultancy in the pharmaceutical space with a model built on high trust, shared leadership, and a genuinely radical commitment to putting the human back into how we build businesses!✨ Episode Highlights

Send us Fan MailI'll be honest, this episode is deeply personal for me. In 2024 I went through a period where I genuinely couldn't figure out what was happening to my body. Memory fog. Digestion issues. No sleep. Some days it was hard to work because my eyeballs hurt. Literally. And I kept pushing through because that's what we do — until I couldn't anymore.And we get into all of that and more in this episode with Angela Johnson, CEO of sanoLiving, a women's digital health platform reimagining midlife care for female leaders. If you're waking up at 3am these days, you're going to want to hear this one (and I'll venture that you're going to want a coffee to go with it too! ☕)✨ Episode Highlights

Send us Fan MailAre you being too hard on yourself? The problem you've been trying to fix might need something other than the discipline.In this episode of Female Founder Unplugged, Lindsay sits down with Aja Beckett — app developer, GLP-1 user, and accidental CEO — who built her app Shotsy from a nights-and-weekends side project into the #1 GLP-1 tracking app in the Health & Fitness category. "Her story is as much about reclaiming her health as it is about building a business from scratch."✨ Episode Highlights

Send us Fan MailYou can have a successful business and still feel completely alone. A lot of founders I know are building in the dark and making decisions in isolation, without a real space to let out their thoughts (that have turned into secrets at this point) and be supported. This episode is about what changes when you get out of that loneliness. It features the wonderful Kristina Bartold-Sorgota, co-founder of The Social Snippet, a social media and podcasting agency, and the co-creator of High Vibe Women — a community bringing Canadian female entrepreneurs together to make magic in their businesses. ✨  She's genuine, warm, and honest.Episode Highlights

Send us Fan Mail"I don't really have anyone I can talk to who understands the business and isn't a stakeholder. It's really lonely."A founder said that to me recently, and I've been thinking of it ever since. Because it's true! And it's one of the most important things we're not talking about honestly enough in the entrepreneurship space.This episode is that conversation.Episode Highlights

Send us Fan MailThere's no shame in the game, but if you've thought at least one of these thoughts very recently..."I just need one more person." "If we just hire someone who's good, this will all come together.""I don't know if we can afford to hire, but I don't know what else to do."...Then it sounds like you're in the messy middle of your business. And like most founders in this stage, you don't have a people strategy at all — yet! And that's what this episode is all about. ✨ Episode Highlights:

Send us Fan MailThis conversation is a direct challenge to the nice girl trap, and is fire from start to finish.

Send a textWhat do you do when your own wiring (your 'get $h*t done' attitude) starts to work against you?Until you directly look at the hyper achiever energy that got you to this point in your business, and do the internal work to separate your identity from your output, no amount of hiring, restructuring or strategic planning is going to move the needle the way you need it to. That's what this episode is really about: The internal work that actually has to happen first.✨ Episode Highlights:

Send a textLet me paint you a picture.Your revenue is solid, your calendar is full, your inbox is buzzing, and even your accountant is happy. And yet you're lying awake at 3am thinking — how does this feel successful and like it's flying apart at the same time?My friend, welcome to the messy middle. And if that question feels uncomfortably familiar, this episode was made for you.✨ Episode Highlights:

Send a textYou have a marketing plan. A financial plan. Maybe even a product roadmap.But a people strategy?That's the one most founders skip — until things start falling apart.In this episode, Lindsay is calling out one of the most damaging myths in business: that you can figure out your team later, once you've grown. Because your people are your growth strategy. And waiting until you have 15 or 50 people isn't strategic. It's just reactive.If you've ever felt your shoulders tighten at the words "I need to grow my team" — this conversation is going to change something for you.What we dig into:⏳ Why the "we'll figure out the team later" approach is keeping you stuck

Send a textThere are moments when someone's story doesn't just move you, it changes you. This episode is about leadership, but not the kind you'll find in a business course or book. It's about the courage to lead with your whole story.Fallon Farinacci is a proud Red River Métis woman, mom of three, speaker, survivor, and advocate. Through unimaginable grief, she chose to speak and to call people in with her story. This conversation is about truth, the power of personal experiences, and impact. It explores:

Send a textYou've built the business. Your team is growing, and opportunities are expanding! Your success means more visibility, more responsibility, and more people depending on you.But all of this happening can actually make you feel quite lonely and unsupported...You can't vent down, and you don't want to worry your team, your family. Because everyone assumes you've figured it out by now.In this episode of Female Founder Unplugged, I'm talking about this stage of growth — when your business has evolved, but your leadership support hasn't.✨ Episode Highlights: 

Send a textSo… your business is growing, your team's stronger than ever, and for the first time, things are running without you in every detail. That should feel like freedom, right?But instead, you're feeling lost. Maybe a little guilty. Maybe even… useless.In this episode, I'm getting real about the identity shift that happens when you finally move out of operator mode and into your CEO seat. The weird in-between, the grief, the guilt, the “who even am I now?” moments.I'll walk you through the four roles your business actually needs from you now (because “visionary” isn't the full picture), and how to start owning them in a way that feels aligned and real, not like you're faking it 'til you make it. What You'll Hear:

Send us a textYou're not new to running a business—but lately, it feels like the weight of every decision, deadline, and deliverable is landing on your shoulders. Even with a solid team, you're still stuck in the middle of it all. But that can change!In this episode, I'm walking you through what I call the invisible architecture—the behind-the-scenes systems that keep your business moving without burning you out. We'll talk about what's missing in most growing businesses, and how to finally shift out of overwhelm and into your role as CEO.Inside this episode: ✨  Why so many founders feel like they have to be “on” all the time 

Send us a textShe downsized, reset, and rehired... And what she learned about people strategy will change how you build your team. In this episode, I sit down with social media strategist  Rachel Pedersen to unpack the real and raw lessons behind scaling a team, downsizing with intention, and rebuilding. From “panic hires” to people-pleasing to over-collecting team members out of guilt, Rachel shares how her business hit a breaking point—and how a better people strategy helped her reclaim clarity, culture, and calm.✨ Episode Highlights

Send us a textYou've built the team. You've tried delegating. But somehow, you're still making the final call on every. single. thing.Sound familiar? Then this episode is a must-listen. We're digging deep into the “Final Decision Maker Trap”—that sneaky leadership dynamic that keeps you stuck as the bottleneck, even when your intentions are good. This episode is all about bringing you clarity, ownership, and a structure that actually supports your team to lead alongside you.Because delegation without decision rights isn't leadership. It's just another form of overwhelm.⚡️ Episode Highlights

Send us a textHappy New Year, my friends! If you're entering 2026 with equal parts excitement and exhaustion, you're not alone.Your business is growing. You've built something you're proud of. But quietly, behind the success, there's burnout. There's  “I should be better at this by now.”Sound familiar?In this episode of Female Founder Unplugged, I'm confronting a truth that leadership advice tends to bypass: the problem isn't delegation — it's your leadership design. Your business has evolved, but your leadership system likely hasn't caught up. That's why the delegation keeps boomeranging back to your desk.✨ Episode Highlights:

Send us a text2025 stretched a lot of founders and exposed some serious cracks in the way we lead.In this episode, I'm unpacking the biggest leadership lessons I learned this year and the 3 high-voltage shifts I'm making to step into 2026 with more clarity, space, and CEO energy.If you've been the bottleneck, the fixer, the Chief Everything Officer… this one's for you.Episode Highlights:⚡ Why 2025 cracked open old leadership habits

Send us a textThis episode is a wake-up call for every founder who's ever skipped lunch, powered through with coffee, or told herself she's “too busy” to use the washroom. I'm joined by dietitian and women's wellness expert Lindsay Martens for a refreshingly honest conversation about how self-leadership starts at the most fundamental level — with what your body actually needs to function, focus, and feel good.✨ Episode Highlights:Why so many smart, successful women ignore basic needsHow dehydration actually puts your brain in survival modeWhat it means to lead yourself first through food and self-awarenessWhy we overthink food — and how to make it simple againThe fiber + protein combo that actually supports your hormonesWhy self-compassion might be your most powerful leadership tool

Send us a textHave you ever found yourself up at 10 pm rewriting things, fixing mistakes, or just doing it yourself… even though you've hired a team to help you? If you've been wondering why your team isn't stepping up, this episode of Female Founder Unplugged is your wake-up call. Because truthfully? Your team isn't the issue. But how you're leading them... that might be.In this episode, I'm breaking down what over-functioning really looks like, why it's costing you freedom, and how to lead with clarity, trust, and intention.✨ Episode Highlights

Send us a textIf you've ever cried in your car, snapped at your partner, or wondered why everything feels heavy even when things look “fine” on paper — this episode is for you. I'm digging into the real reason female founders avoid asking for help, and why that pattern quietly slows your growth, drains your energy, and caps your leadership.✨ Episode Highlights

Send us a textIf you're constantly chasing people down, repeating yourself, and wondering why things keep slipping through the cracks — this one's for you.Here's the truth: your team isn't lazy. They're confused. What looks like a motivation problem is usually a clarity problem — and when clarity disappears, accountability goes with it.✨ Episode HighlightsThe real reason “reminders” don't work — and what to do instead.The three gaps that quietly erode accountability on small teams.Why being the safety net kills ownership (and what to do instead).How to create clear ownership and a feedback loop that sticks.The mindset shift from “babysitter” to boundaried leader.Because accountability doesn't start with effort — it starts with structure.

Send us a textWe wear “busy” like a badge of honour — but what's it really costing us?In this week's episode of Female Founder Unplugged, I'm joined by Peggy Sullivan, author of Beyond Busyness: How to Achieve More by Doing Less. Peggy's research and her own hard-won lessons reveal what she calls time poverty—that constant feeling of not having time for what really matters.Together, we dig into why busyness has become the default mode for so many women leaders—and how to shift from autopilot to intentional action. ✨ Episode HighlightsThe truth about “time poverty” and why so many founders fall into itPeggy's 3-step Busy Busting Framework for creating more time and joyWhy happiness isn't a destination—it's a leadership strategyThe 4 core values that drive fulfillment and sustainable successHow micro-habits can transform your productivity and peaceBecause success isn't about doing it all—it's about doing what actually matters.

Send us a textIf you feel more like the Help Desk than the CEO, this one's for you.Somewhere between building your business and leading your team, you became the Chief Everything Officer — solving every problem, approving every decision, and holding everything together by sheer willpower. It's not sustainable. And it's not leadership.⚡️ Episode Highlights

Send us a textIt's spooky season — but let's be honest, nothing's scarier than trying to make your first (or next) hire. You're standing at the edge of freedom in your business… but all you can think about are the horror stories.In this episode of Female Founder Unplugged, I'm breaking down how to take the fear out of hiring and bring clarity back into your leadership.✨ Episode Highlights

Send us a textWhat if your values were simple enough to live by—and strong enough to shape an industry?In this episode, I sit down with Jennie Coleman, President & Co-Owner of Equifruit, to talk about fair-trade bananas, fearless leadership, and why “Don't work with jerks” might be the most effective HR policy you'll ever write.✨ Episode Highlights

Send us a textYou've been told empathy makes you soft. That if you lead with compassion, someone will take advantage of you. But empathy is one of the sharpest tools in your leadership toolkit.In this episode, I'm breaking down what real empathy looks like. I'll walk you through my simple, five-step practice to start leading with empathy from the inside out.✨ Episode Highlights

Send us a textYou built your business for freedom. But if you're the one everyone turns to when the school calls, the groceries are forgotten, or the cat's sick, that “freedom” can disappear fast. Being the flexible one feels like strength. But over time, it becomes an expectation — and the cost is your focus, your energy, and your growth.In this episode, I share the moment that made me realize bending for everyone else isn't a badge of honour. It's leadership fatigue in disguise. And more importantly — what to do about it.Episode Highlights:

Send us a textIn this powerful conversation, reconciliation strategist Tanya Tourangeau of Tanya T Consulting joins me to share why reconciliation must be woven into the heart of your business. From building authentic relationships to preparing for the workforce and clients of the future, Tanya breaks down what meaningful reconciliation looks like—and why your business can't afford to ignore it.✨ Episode Highlights:

Send us a textBurnout doesn't arrive overnight. It builds slowly — in the skipped lunches, the extra client you squeezed in, the 7:30 a.m. “quick call” that derails your day. Those aren't just time management issues. They're leadership habits. And left unchecked, they're a straight line to burnout.In this episode of Female Founder Unplugged, I break down the five calendar-based leadership shifts every founder needs to make:⚡ From reaction → regulation: stop firefighting and start leading with intention.⚡ From control → trust: let your team rise instead of holding it all.⚡ From output → energy: protect your energy like your profit margin.⚡ From hero → human: you're the heartbeat of your business, not the cape-wearing rescuer.⚡ From avoidance → alignment: build a Yes List that actually lights you up.Because you didn't build your business just to hustle harder. You built it to create freedom, fulfillment, and impact. And that starts with how you lead your time.

Send us a textAs female founders, we carry so much. We're leading teams, serving clients, keeping the money flowing, protecting the culture — until the weight gets too heavy. That's not weakness. That's leadership fatigue.In this episode of Female Founder Unplugged, I'm sharing the exact 3-step rescue plan I use with my clients — and with myself — to stop the spiral of overwhelm and get back in control.✨ Episode HighlightsWhy overwhelm doesn't mean you're broken — and why it hits the most capable leaders.What leadership fatigue looks like (and how to know when you've hit the wall).The 3-step rescue plan: grounding yourself, finding the fire, and reaching for support.A powerful reframe: overwhelm isn't a sentence, it's a signal.Because you don't need to push harder to prove yourself. You just need the right reset.Grab the rescue plan here: From Overwhelmed to In Control.Support the showOur mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that. Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.

Send us a textAs women in leadership, we may feel equipped to lead our team and ourselves.. But what about our finances?In this episode of Female Founder Unplugged, I'm joined by Shashi Behl, Founder & CEO of Joydrop, for a powerful conversation on the part of business we often avoid. We get into what it really means to lead your financial future with clarity and confidence.✨ Episode HighlightsFinancial reframes to take a more grounded approach to your financesWhat it means to take agency over yourselfInvesting in yourself, your business, and beyond, in ways that support your futureBecoming the CFO of youWhen you're clear on your numbers, you're clear on your decisions. And when your people, your plan, and your financial vision are aligned—you stop playing small and start scaling something built to thrive!Support the showOur mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that. Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.

Send us a textSuccess isn't just revenue, fame, or milestones—it's about alignment, fulfillment, and leading from your values. In this episode of Female Founder Unplugged, I share why money is a metric—not a value—and how confusing the two leaves businesses looking great on paper but empty in reality.From family connection to authenticity, team growth to legacy, grounding success in what matters most transforms not only your own fulfillment but also your culture—where your team feels real ownership and pride. That's the kind of success that lasts.✨ Episode Highlights

Send us a textEntrepreneurship teaches us to move fast: fail fast, scale fast, bounce back faster. But here's the truth—when you're always in overdrive, you're not leading, you're redlining. And eventually, that pace will cost you your clarity, your creativity, and your joy.In this episode of Female Founder Unplugged, I'm unpacking why slowing down might just be the most powerful leadership strategy you've been overlooking. Because real growth doesn't come from constant hustle—it comes from creating space to pause, reflect, and reconnect with what truly matters.Episode Highlights:⏱️ Why our cultural obsession with speed leaves leaders stuck in fear and urgency

Send us a textIf you're a founder, you're probably swimming in advice—coaches, consultants, mentors, LinkedIn posts, podcasts… everyone has an opinion about how you should run your business. But here's the truth: the wisest voice isn't out there. It's in you.In this episode of Female Founder Unplugged, I'm helping you sort through the noise, trust your intuition, and reconnect with the most powerful advisor you'll ever have—your inner leader. Because true leadership isn't about collecting endless strategies. It's about discernment: knowing which voices to trust and when to let them go.Episode Highlights:

Send us a textYou didn't start your business to babysit, micromanage, or do all the things yourself. But if you're stuck in the weeds, carrying the weight of every decision, and wondering why scaling feels so heavy—you're not alone.Here's the truth: your people are your business. And if you're not treating them like the valued employees they are, you're leaving money, energy, and opportunity on the table. In this episode of Female Founder Unplugged, I'm breaking down how to shift from helper to high-impact leader—so you can build a team that grows your business without burning you out.Episode Highlights:

Send us a textQuick question: When did running your business start to feel like dragging a dumpster fire uphill… in heels… during a hot flash?  Today's episode of Female Founder Unplugged is for every midlife woman out here building a business, raising a family, caring for aging parents—and wondering when the ‘freedom' part is supposed to kick in.I'm talking to my brilliant friend Brenda Rigney about what really goes on behind the highlight reel—and how to build a business that doesn't burn you out. This one's real, raw, and ridiculously validating. Trust me, you'll feel seen, and you're not gonna want to miss this.Episode Highlights:

Send us a textLet's be honest: you didn't start your business to spend your days playing referee, therapist, or emotional clean-up crew. But if you're finding yourself caught in team tensions, tiptoeing around tricky conversations, or putting out fire after fire—you're not alone.Here's the truth: drama is a leadership tax—and it's one you don't have to keep paying.In this episode of Female Founder Unplugged, we're breaking down exactly where drama hides in growing businesses—and how to lead with clarity instead of chaos.Episode Highlights:

Send us a textResilience Isn't a Buzzword—It's a Skillset. Here's How You Build It.Let's be real: “build resilience” gets thrown around like it's just another item to check off your to-do list. But what does that actually look like when your launch flops, your team's floundering, and your inner critic is on a rampage? In this episode of Female Founder Unplugged, we're cutting through the fluff and breaking down what real resilience looks like for you and your team…when things don't go as planned.

Send us a textIf you've ever avoided a hard conversation until everything was on fire— hi, me too. No one hands us a playbook for how to speak up with courage...but over the years, I've learned that if I want to grow a business with integrity, I can't keep tiptoeing around the truth.In this episode, I'm sharing the exact mindset shift and 5-step framework I use to lead difficult conversations—whether it's with a team member, a client, or someone I love.Episode Highlights:

Send us a textLet's get real: You didn't build your business to be the overworked taskmaster, the fill-in-the-gaps manager, or the fire-putter-outer.But if you're stuck in that role, chances are your team isn't set up to thrive—and that's holding you back from the very things you crave: ✔ More freedom ✔ Bigger impact ✔ Real, sustainable scaleEpisode Highlights: 

Send us a textThis week on Female Founder Unplugged, we're flipping the script on success.Meet Natalia Hooker — a former banker, one-time girl band member, now a boutique publisher and devoted mom who's quietly redefining what it means to build a business with heart.In this episode, we dive into what happens when you stop chasing someone else's definition of success—and instead create a business that aligns with your life, your values, and your joy. From the stage in Italy to the world of publishing, Natalia's journey is anything but conventional—and it's exactly the kind of inspiration we need.Episode Highlights: 

Send us a textThis week on Female Founder Unplugged — we're busting the biggest myth about company culture.Because perks don't build culture — people do. And when you get it right? Culture becomes your most powerful growth engine.In this episode, I'm spilling the tea on why top talent leaves, why engagement drops, and what it actually takes to build a culture people don't want to leave.This episode is your mirror and your map. Coming up in this episode:

Send us a textThis week on Female Founder Unplugged — we're getting honest about burnout.Because here's the truth: you didn't start your business to feel resentful, depleted, or joyless. But if you're white-knuckling your way through the week, this episode is your wake-up call — and your recovery plan.In this episode, we get real about what burnout actually looks like — and how to take your power back before it breaks you.Episode Highlights:⚡Burnout doesn't always look like total exhaustion — it might look like you, doing everything right, but feeling completely drained. [01:45]⚡If your team looks great on paper but you're running on empty, it's time to stop redlining your business. [03:17]⚡Ask yourself: What are your core values? Are you building a business that reflects them — or betrays them? [04:45]⚡We burn out when our work is no longer aligned with our purpose. That's not a personal failure. It's a sign to re-align. [06:24]This episode isn't about adding more to your plate — it's about making space for recovery, reconnection, and realignment.

Send us a textTired of hiring people who look great on paper but just… don't fit? That last hire who drained your energy, missed the mark, and left you picking up the pieces?

Send us a text⚡ She built the business. Now what?She's done hiring in panic mode.Done leading from survival mode.Done building a business that looks successful—but feels like total chaos.In this episode, I'm pulling back the curtain on the LPC Method — a leadership framework that will transform how you run your business from the ground up.Here's what you'll learn:

Send us a textFemale Founder Unplugged is BACK—and it's exactly what you need right now.Overwhelmed, overworked, and over it?

Send us a textIn this special season wrap-up, I reflect on the boldest lessons and most inspiring conversations from Season 4 of Female Founder Unplugged. From building people-first cultures to leading with intuition and embracing vulnerability, get ready to learn the biggest leadership takeaways that will help you step into your next level of business and personal growth.