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Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023.1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly on the TikTok platform. TikTok Shop is a social commerce platform that allows users to discover and purchase products directly from their favorite creators and brands. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its 150 million American users. TikTok Shop extends beyond in-feed videos and LIVE streams. Users can discover new products via the search bar inside the TikTok app, filtering results to Shop. Businesses and brands get a dedicated “Shop Tab” to display products and promotions. This incorporates a product showcase where users can read reviews and purchase directly from your brand's profile. In addition, sellers can take advantage of “Fulfilled by TikTok” – a new logistics solution where TikTok manages storage, picking, packing, and shipping. The platform even includes an affiliate program, letting popular influencers and creators earn commissions by promoting TikTok Shop products. To get started, go to your TikTok app, visit your profile and, using the menu, navigate to Creator Tools. There, you will see the options to sign up for TikTok Shop as a seller or creator to earn brand commissions. Creators must have at least 5,000 followers and be 18 years old to be eligible for the TikTok Shop Affiliate program. TikTok Shop is integrated with well-known ecommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, and Salesforce Commerce Cloud. This should make it easier for existing ecommece sellers to start selling on TikTok without creating a new store from scratch. In addition, TikTok has partnered with several multi-channel platforms like Channel Advisor and Feedonomics to support omni-channel businesses. Sellers can utilize apps from Zendesk, Printful, Yotpo, EasyShip, and more to add more functionality and features to TikTok Shops.2. Amazon Launches New AI Tool to Help Sellers Create Listing Content - Creating compelling product titles, bullet points, and descriptions has traditionally been a cumbersome task for sellers. Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. The process is remarkably straightforward. Sellers only need to supply a brief description or a few keywords about the product. Amazon's AI generates high-quality, detailed content for the seller's review. If satisfied, sellers can directly upload this content to their product listings. Robert Tekiela, vice president of Amazon Selection and Catalog Systems, expressed excitement about the developments in the announcement post. “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency. Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”3. Suspended Google Advertisers Needs To Complete Verification Before Appeal - Google wrote, "In October 2023, selected advertisers whose accounts were suspended due to a violation of our Google Ads policies must complete Advertiser verification first to be able to appeal their account suspension."Google said that those advertisers on monthly invoicing are not required to complete Advertiser verification. If they do get suspended, Google said they may directly appeal their account suspension.Google will be rolling out this process on October 10, 2023, with full enforcement ramping up over approximately four weeks.Advertisers may be required to provide the following information for advertiser verification for the account suspension appeals process: D-U-N-S number if the advertiser is an organization US Social Security Number or phone number if the advertiser is an individual 4. Struggling To Get Results From Your YouTube Ads? Google Ads Creative Guidance Can Help! - Google Ads Creative Guidance is a new tool that helps advertisers improve the performance of their YouTube ads. It provides feedback and recommendations on key creative attributes, such as brand logo, video duration, voice-over, and aspect ratio.To access Creative Guidance, advertisers simply need to go to their Google Ads account and click on the "Videos" tab. Then, they can select the video ad they want to analyze and click on the "Creative Guidance" button.Creative Guidance will then provide feedback on the following creative attributes: Brand logo: Is the brand logo displayed prominently in the first 5 seconds of the ad? Video duration: Is the video ad the recommended length for its marketing objective? Voice-over: Does the video ad use a high-quality, human voice-over? Aspect ratio: Does the video ad group include all three video orientations: horizontal 16:9, vertical 9:16, and square 1:1? Creative Guidance will also provide recommendations for how to improve the performance of the video ad. For example, if the brand logo is not displayed prominently in the first 5 seconds of the ad, Creative Guidance will recommend adding a logo overlay to the video.Creative Guidance can be a valuable tool for advertisers who want to improve the performance of their YouTube ads. By following the feedback and recommendations from Creative Guidance, advertisers can create video ads that are more likely to capture the attention of viewers and drive results. While this tool seems promising, advertisers must remember that the AI can only provide recommendations based on historical data and existing best practices. Therefore, its suggestions may not align with every brand's style and strategy.To access Creative guidance in Google Ads, follow these instructions: In your Google Ads account,  Click the Campaigns icon Campaigns Icon.  Click the Assets drop down in the section menu.  Click “Videos”.  Click the “Analytics” tab next to “Videos”.  Select your video ad in the drop down menu.  In the “Ideas to try” section below the retention curves, you'll find the creative attributes you're missing with recommendations on how to take action.  The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024. A spokesperson for Google Ads said in a statement: "We'll let you know if your video is missing a best practice. If we have a recommendation or tool to implement a suggestion such as adding a voiceover, we'll direct you to it." "Voiceover has a big impact on YouTube. Thanks to the power of AI, quality voice overs in 15 languages are accessible directly in Google Ads (both in the asset library and built into the video creation tool) and coming soon to Ads Creative Studio. "Similarly, if your campaign would benefit from videos in different durations, we'll guide you to Trim video. Or, if you're missing a horizontal, square or vertical video, you can easily create one using a variety of high-quality templates." "These features empower marketers to take charge of their creative. AI can help turbocharge performance by tuning creative elements across all the different viewing experiences and content that YouTube viewers love." 5. Google: Don't Stuff Low-Quality Content at the Bottom of Your E-Commerce Category Pages - During September 2023, Google SEO Office hour, Gary Illyes has advised against stuffing low-quality, auto-generated content at the bottom of e-commerce category pages. Gary said, instead, "add content that people will actually find useful, don't add content because search might require it or so you think… please don't do those auto-generated low-quality repeated, blurbs of text over and over again on all your category pages.It just looks silly, even for the average person."6. Google Says Meta Description Length Doesn't Matter for SEO - Your SEO professional may disagree with this, but Google's John Mueller has said that the length of meta descriptions does not matter for the Google search ranking algorithm. However, meta descriptions are still important for SEO, as they can influence click-through rates (CTRs). His exact words were, "I'm sorry to tell you, those numbers are all made up.. Whoever told them to you is leading you astray, probably not just in this regard (and I hope you're not telling them to clients)." after Kushal wrote to John stating "Hey @JohnMu meta description length matters. One of client say 200-300 character not good, make it 155-160 character is ideal as per google algo. Being SEO What I suggest him. I know the hidden truth. Pls suggest."7. Google: No Such Thing as "Back to the Same" for Search Rankings After a Site Revamp -  In a recent tweet, Google Search's John Mueller said that there is no such thing as "back to the same" for search rankings after a website revamp. This means that when you make changes to your website, your search rankings may go up, down, or stay the same.There is no specific time or guarantee for how long it will take for your rankings to stabilize after a revamp. It can depend on a number of factors, such as the size and scope of the changes you made, the quality of your content, and the competitiveness of your keywords.If you are considering revamping your website, it is important to be aware of the potential impact on your search rankings. You should also make sure that you have a plan in place for monitoring your traffic and rankings after the revamp.So before you embark on your website revamp journey, work with a reputable SEO professional to figure out a SEO strategy that will either maintain the rankings or even improve.8. Google: Fixing INP Issues Won't Improve Search Rankings - Google's John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don't expect it to visibly change search ranking visibility.INP, or Input Interactivity, measures how responsive a page is to user input by selecting one of the single longest interactions that occur when a user visits a page. For pages with less than 50 interactions in total, INP is the interaction with the worst latency. For pages with many interactions, INP is most often the 98th percentile of interaction latency. It is one of the three Core Web Vitals, which are a set of metrics that Google uses to measure the user experience of a web page. In July, Google began sending out scary INP core web vital warnings to users. That email notice came a few weeks after Google created the INP report in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. More on INP can be found here and how to optimize for it can be found here.P.S: While INP is important for user experience, it is not a direct ranking factor. This means that fixing INP issues is not guaranteed to improve your search rankings. However, it is still important to fix INP issues, as they can improve the user experience of your website.9. Google Announces September 2023 Helpful Content System Update - Google rolled out a new update to its Helpful Content System on September 14, 2023. The update, which is the first since December 2022, is designed to promote helpful content and demote unhelpful content. It will take about two weeks to complete. And they'll update their ranking release history page when the rollout is complete. The three main things you should be aware of are: Loosening the guidance on machine generated content : Google's previous guidance on machine generated content emphasized that the Helpful Content system prioritizes content created by humans. That part of the guidance is removed, signaling a change in Google's attitude toward AI content to align it better with other seemingly contradictory guidance on AI content. Here is what the new guidance reads: “Google Search's helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.” Hosting third-party content on subdomains (or on main domain) - There is a longstanding trend of hosting third-party content on the main part of a website or on a subdomain. An example of this is news media websites hosting third-party credit card affiliate content on a subdomain. The idea behind theses strategies may be that some of the main site's ranking power would help the subdomain content rank better. Google's September 2023 Helpful Content update has made a change that may negatively affect websites that host third-party content anywhere on their website. Now a new section added to the Helpful Content Update guidance advises: “If you host third-party content on your main site or in your subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content. For this reason, if that content is largely independent of the main site's purpose or produced without close supervision or the involvement of the primary site, we recommend that it should be blocked from being indexed by Google.” Gary Illyes from Google also posted on LinkedIn that reads: “We've heard (and also noticed) that some sites “rent out” their subdomains or sometimes even subdirectories to third-parties, typically without any oversight over the content that's hosted on those new, generally low quality micro-sites that have nothing to do with the parent site. In fact the micro-sites are rarely ever linked from the parent sites, which don't actually want to endorse these often questionable sites. The only reason the owners of these shady (?) micro-sites rent the sub-spaces is to manipulate search results.” New warnings on attempts to fake updates to pages and faking freshness - Google added this line “Are you changing the date of pages to make them seem fresh when the content has not substantially changed?” under the avoid creating search engine-first content section. I see it all the time where sites will make a couple of changes to their content from years ago, update the date, and re-publish it. This is a common SEO “strategy” that is on Google's radar. So what is Helpful Content update? Google's helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” This algorithm update aims to help searchers find “high-quality content.” Google wants to reward better and more useful content that was written for humans and to help users. Searchers get frustrated when they land on unhelpful web pages that rank well in search because they were written for the purpose of ranking in search engines. This is the type of content you might call “search engine-first content” or “SEO content.” Google's helpful content algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.” Google has provided a list of questions you can ask yourself about your content. Read through those questions here, and in an unbiased manner, ask yourself if your content is in sync with this update. You should also read this. Please note if this update has hit you, it can take several months to recover if you do everything right and make changes to your content over time. Here is what Google wrote on this: “If you've noticed a change in traffic you suspect may be related to this system (such as after a publicly-posted ranking update to the system), then you should self-assess your content and fix or remove any that seems unhelpful. Our help page on how to create helpful, reliable people-first content has questions that you can use to self-assess your content to be successful with the helpful content system.”

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023.1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussions around its potential connection to the Chinese Communist Part (CCP).TikTok responded to the vote by tweeting that “A U.S ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our  service worldwide…”While Today's announcement doesn't give Biden the full green light to ban the app, with the US Senate still required to give sign-off before a ban could be implemented. But it's another step towards that next stage, which increasingly feels like it will lead to a TikTok ban, or at the least, a significant change in direction for the app.Remember that TikTok, along with 58 other Chinese-created apps, was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020. So if you are relying on traffic from TikTok then it is high time you diversify your traffic sources.2. Google Shares How Its Keyword-Matching System For Search Ads Work - Google has released a 28 page comprehensive guide during Google Search Ads Week 2023, providing a unique behind-the-scenes glimpse into its keyword-matching system for search ads.To achieve better results, advertisers can optimise their campaigns by gaining an understanding of Google Ads keyword-matching process.Google's guide provides a comprehensive breakdown of the system, which includes how the company utilises machine learning and natural language understanding technologies to determine keyword eligibility, and how the responsive search ads creative system selects the best-performing creative for users.It is essential to note that grouping keywords is critical to campaign optimisation. By eliminating the need to add the same keyword in multiple match types, advertisers can avoid segmenting and reducing the available data that Smart Bidding can use for optimisation, which can result in fewer conversions and higher costs.The guide is an invaluable resource for anyone seeking to enhance their Google Ads campaigns. Incorporating the insights and best practices outlined in the guide can boost the chances of success and drive more conversions.  This is why I always tell my listeners to work with a reputable learning and growing agency who is in the know. Afterall, you can not make moves or leverage opportunities if you are not in the know.3. Google Ads Is Changing Location Targeting Settings In March 2023 - Starting March 2023, “Search Interest” targeting will no longer be available in Google Ads. Campaigns that use “Search Interest” targeting will be migrated to “Presence or Interest” targeting. These changes will be consistent in Search, Display, Performance Max, and Shopping campaigns. The Presence option lets you show your ads to people who are likely to be located, or regularly located in the locations you've targeted.The Search Interest option lets you show your ads to anyone searching on Google for your targeted location. If a person doesn't specify a location in their search, then the system uses the location where a user is likely to be located for targeting. This option is only available for Search campaigns.So after this change is in effect, a person who lives in Northern VA but often travels to Maryland for shopping or work. While home in VA, the person searches for "plumber near me." Now Google is going to show some Maryland plumbers who are not licensed in VA.  Am I the only one who thinks that the real winner of this change is Google!!4. Google Ads Introduces AI-Powered Search Ads - During the Google's Search Ads Week, a new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. According to Google, by combining the new customer acquisition goal with bidding strategies like Maximize conversion value with a target ROAS, advertisers can prioritize and target high-value customers. The new customer acquisition goal has two modes that help you to reach your campaign goals: Value New Customer: Bid higher for new customers than for existing customers New Customers Only: Bid for new customers only. 5. Microsoft Bing's Fabrice Canel : SEO Will Never Be "dead" - Fabrice Canel, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. His presentation offered valuable information on optimizing websites for the new Bing search experience as well as shared the benefits of using Bing Webmaster Tools to monitor traffic data and make necessary adjustments to improve visibility in search results.First, Canel suggested to stay with the same SEO playbooks for optimizing content for Bing's AI experience because it's still the early days for AI search. Throughout his keynote at Pubcon, Canel stressed the importance of SEO professionals in guiding Bing's search crawlers to high-quality content.Then Canel emphasized the importance of setting the lastmod tag to the date a page was last modified, not when the sitemap was generated. Remember lastmod was covered in previous episodes in details. ICYMI, the lastmod tag is an HTML attribute indicating when a particular webpage or URL received significant changes. This tag is used in sitemaps to help search engines like Bing understand when a page was last updated. Lastmod also helps searchers identify and access the most up-to-date content available. When a lastmod tag is present, Bing will display the updated date in search results. This signals to searchers that the webpage may have new or updated information they haven't seen yet. According to Canel, 18% of sitemaps have lastmod values not correctly set, typically set to the date and time the sitemap is generated.Thirdly, Canel recommended website to  adopting IndexNow to inform search engines of recent modifications to website content instantly. FYI: IndexNow was covered in episode# 90 (Jan 10-15, 2022). According to Canel, 20 million websites have already adopted IndexNow, and he expects more top websites, search engines, and content management systems to follow suit. Canel adds that manually crawling a webpage to see if its content has changed wastes resources and energy and creates CO2. He also suggests having sitemaps to provide search engines with all relevant URLs and corresponding modification dates.Most importantly, he wanted website owner focus on writing quality content and use semantic markup to convey information about the pages.Lastly, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat.6. Google On ‘lastmod' Tag In XML Sitemap - I covered “lastmod” in episode#146. It is back again. Google's John Mueller said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't. John added, "The issue is more that some CMS's / servers set the lastmod to the current date/time for all pages. This makes that data useless. Good CMS's setting it thoughtfully, even if not always perfect, is much more useful."The current Google documentation says, "Google uses the lastmod value if it's consistently and verifiably (for example by comparing to the last modification of the page) accurate." And according to a recent study at Bing (also covered in episode#146) revealed that among websites with at least one URL indexed by Bing: 58% of hosts have at least one XML sitemap (sitemap known by Bing).84% of these sitemaps have a lastmod attribute set 79% have lastmod values correct.  18% have lastmod values not correctly set.  3% has lastmod values for only some of the URLs. 42% of hosts don't have one XML sitemap (Bing does not know it) P.S: Don't be the business that is skipping the basics and easy to do stuff and looking to do advanced stuff. #DoTheBasics first.7. Google: Don't Combine Site Moves With Other Big Changes - Sometimes businesses make changes to their top-level domain as well as update their website. So Google Search Advocate John Mueller during a recent Search Of The Record Podcast with Gary Illyes, and Senior Technical Writer Lizzi Sassman asked “What happens if I do a domain change, and move from a “.ch”, which is a Swiss top level domain, to “.com”? Is that a problem? Like if I combine a domain change with other stuff?”In response, Illyes, shared that these changes should be done in smaller pieces over months. Making too many changes at once could result in lower rankings and lost traffic. For example, if a website is moving from “example.ch” and “example.fr” to “example.com,” Illyes recommended moving “example.fr” first and waiting before moving “example.ch.”Mueller and Sassman questioned Illyes on why he's so concerned about spreading out site moves. Illyes admitted that many site moves he's been involved with have resulted in lost traffic. Illyes also mentioned that misconfigurations, such as incorrect redirects, are common mistakes that can cause traffic loss. However, traffic shouldn't be lost during a domain change if everything is done correctly.If all you're doing is redirecting URLs from one site to another, there's a low risk for adverse effects. On the other hand, if you do lose rankings and traffic, there's no specific timeframe for a full recovery.8. Google's Gary Illyes: Google Does Not Care Who Authors or Links To The Content - Gary Illyes from Google gave a keynote and a Q&A session at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links. In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn't make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn't make it rank well. Gary also said that links are not as important as SEOs think they are.  And disavowing links is just a waste of time.P.S: All these topics have been covered in the past shows. 9. Google: PageRank Sculpting Is A Myth - Every website is assigned a unique value by the Google PageRank algorithm. This value, also called PageRank, has long been an important factor in link building and link exchange. PageRank sculpting is a technique in which an attempt is made to distribute the PageRank of a website to other subpages. Assuming that the home page receives the highest PageRank because it is the most important within the sites hierarchy, the PageRank will decrease as you go further down into the structure. Before 2009, it was common practice to control the PageRank through sculpting so that only certain pages would benefit. For example, function pages such as the imprint or contact page were linked internally with the attribute “nofollow.” Thus, the link power increased (as measured by PageRank) for the remaining internal links. Unfortunately, some SEO Experts still feel that they can control how Google passes your link equity throughout your site by using the nofollow link attribute. So Google's John Muller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links sculpt PageRank. Remember, back in 2019 he tweeted that Internal PageRank Sculpting Is A Waste Of Time. Another #SEOMythBusted. I'll file this under #AvoidBadSEOAdvice.10. Check Domain Reputation Before You Buy A Domain - Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that if a domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.Basically the issue here is “domain legacy penalty” - It's a penalty that's associated with a domain from when it was registered by someone else in the past. Apparently the penalty remains after the domain is registered by someone else years later. Which makes sense or else bad actors will keep on transferring domain ownership to bypass the penalty. The way to prevent is to check the past history of a domain name is to visit Archive.org. Archive.org downloads and creates an archive of websites throughout the Internet.A similar issue happened a few years ago to ZDNet. One of their domains was hyphenated (CXO-Talk.com). So they purchased the non-hyphenated variant (CXOTalk.com) from a third party domain auction. ZDNet was unaware that the domain had been used by spammers.  Soon after ZDNet migrated all their content from CXO-Talk.com to CXOTalk.com, their website was banned from Google. ZDNet wrote an article about what happened to them and had the following advice: Before purchasing any domain at auction, be sure to check its history using backlink tools If the domain has a bad history, use Google Webmaster Tools to do a clean-up before putting the domain into service Google's system of problem remediation lacks transparency and responsiveness. They can and should do better. I still don't really know what caused the problem or how to fix it. 11. Should You Rewrite Your Content With ChatGPT? - Google's John Mueller went back and forth on Twitter with some SEO practitioners on the topic of using ChatGPT to (re)write existing content. Basically Ujesh was wondering if he can rewrite his own content with the help of tools like #ChatGPT without losing its helpfulness and relevancy. He was curious to see if it will  reduce the quality of the article due to AI involvement or does it boost the article considering the quality revamp ?To that question, John asked “Why do you need to rewrite your own content? Is it bad?” IMO, this is a fair question.To John's question Paulo replied, “let's say that English is not my main language. Then, I write something in my mother tongue, translate it in my own limited vocabulary, and ask AI to enhance the vocabulary. The content is not bad, but limited by my knowledge of a language, not the topic I'm trying to cover.”And John responded by saying “Why do you want to just publish something for the sake of publishing something, rather than publishing something you know to be useful & good? (This is not unique to LLM/AI NLG, it's the same with unknown-quality human-written content.) What do you want your site known for?”John is saying that, if your content is bad, why are you writing it in the first place? If you know your content is bad, then it is not helpful, will ChatGPT make it helpful for you? How do you know if the ChatGPT version is helpful and quality if your content you originally wrote is not quality? Maybe instead of using ChatGPT to improve the quality of your content, maybe you should focus on topics that you can write quality content about?

Get up to speed with the Digital Marketing News and Updates from the week of Jan 23 - 27, 2023.1. Key Takeaways From Microsoft FY23 Q2 Earnings - Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. LinkedIn revenue increased 10% driven by Talent Solutions and has once again seen ‘record levels' of in-app engagement in the most recent quarter, with the platform reporting 18% growth in total user sessions. Per LinkedIn “We once again saw record engagement among our more than 900 million members. Three members are signing up every second. Over eighty percent of these members are from outside the United States.” Hey LinkedIn, how many of these accounts are fake or bot accounts? At the same time, LinkedIn has warned, however, that this number will likely decline in 2023 due to a broader slowdown in hiring, particularly in the tech sector, where many of LinkedIn's job postings stem from. Total ad revenue increased 10%. Microsoft also announced its plans to increase its ad revenue from $10 billion annually to $20 billion. And if achieved, it would make Microsoft the sixth-largest digital ad seller worldwide. Remember, Microsoft has a partnership with Netflix partnership and allows advertisers to purchase ads through their demand side platform Xandr. Microsoft will take a reseller fee, and experts predict that the partnership will be a huge revenue driver, easily clearing $10 billion in ad sales or more.You can read the full earnings statement from Microsoft here. 2. LinkedIn Trying To Boost Newsletter Discovery By Showcasing Which Newsletters The Profile User Has Subscribed - LinkedIn's looking to make it easier to find relevant newsletters in your niche, by adding a new option that will enable members to view what newsletters another member is subscribed to in the app. Per LinkedIn, “We've heard from members that newsletters on LinkedIn are a great way to gather new insights and ideas on professional topics that they care about. We've also heard that members are looking for better ways to discover even more newsletters that would be relevant to them. To aid in this discovery, we are making newsletter subscriptions visible to others, including on profiles. Starting February 11th, 2023, you'll be able to see which newsletters members find value in, the same way you can see your shared interests, pages and groups.”IMO, this is a double-edge sword unless LInkedIn gives me a way to control which subscriptions should be revealed in public vs kept private. On the other hand, creators and influencers can charge $$ to subscribe to a newsletter and promote it for a fee. Though I would not do this but to easy his own.3. Twitter Launches “Search Keyword Ads” - Twitter has introduced a new ad unit called “Search Keywords Ads”, which allows advertisers to pay for their tweets to appear at the top in search results for specific keywords. Search Keywords Ads are similar to promoted tweets but with the added benefit of appearing in search results. This will allow advertisers to reach a wider audience, as users searching for specific keywords (targeting users actively searching for specific keywords, which provides a more accurate signal of user intent.) will now be exposed to sponsored tweets. Advertisers can find Search Keywords Ads as a new campaign objective within the Twitter Ads interface.My question: How long before Instagram copies this?4. Google Optimize Discontinued. Now What? - If you have not heard of Google Optimize before today then I do not blame you. It was a nifty service from Google (formerly called Google Website Optimizer), is an analytics and testing tool created by Google. It allows you to run experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.And now Google has decided to discontinue this service September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote.Google added, "We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4."I am unhappy about this announcement because Optimize worked seamlessly with GA and it will leave a significant gap in the market for affordable and beginner-friendly A/B testing options. However, I'm hopeful that Google will integrate some of these features into GA-4.5. Google Ads Now Supports Account-Level Negative Keywords - Creating a list of negative keywords allows you to block your ads from showing for specific irrelevant terms for your brand, making it easier for your ads to reach your desired audience and resulting in more successful conversions. To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can now create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns. But be forewarned that a limit of 1,000 negative keywords can be excluded for each account. So do not go crazy!!You can read the full announcement from Google here.6. US Justice Department Sues Google Again, Wants To Dismantle Its Ad Division - The U.S. Department of Justice (DOJ) officially filed an antitrust lawsuit against Google on January 24. The DOJ alleges Google has a monopoly on the current digital advertising ecosystem. Eight states so far have joined forces with the DOJ on the lawsuit. They include: Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island, and Tennessee. Remember that this lawsuit is separate from the first lawsuit from the DOJ back in 2020 against Google. In the 153-page document, the DOJ argues that Google has created an advertising environment that favors its Alphabet-owned products unfairly. Here is what DOJ wrote :“Google, a single company with pervasive conflicts of interest, now controls:(1) the technology used by nearly every major website publisher to offer advertising space for sale; (2) the leading tools used by advertisers to buy that advertising space; and (3) the largest ad exchange that matches publishers with advertisers each time that ad space is sold. Google abuses its monopoly power to disadvantage website publishers and advertisers who dare to use competing ad tech products in a search for higher quality, or lower cost, matches. Google uses its dominion over digital advertising technology to funnel more transactions to its own ad tech products where it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers it purportedly serves.”If Google is found guilty in this lawsuit it could have an impact on the broader advertising sector. You can read the full lawsuit document here.7. Two Imp Elements For Google Discover Follow Feed - Google updated it's Google Discover feed guidelines and wrote that the "most important content for the Follow feature is your feed title element and your per item link elements." In addition to that, make sure that your feed (aka rss) is up-to-date, like you would for your sitemap.Remember, that the Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests. It is one way to capture a steady stream of traffic apart from Google News and Google Search.8. Google: Don't Use Relative Paths In Your rel-canonical - A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings.Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says "don't use relative paths in your rel-canonical." Gary wants you to use the full, absolute URL, when it comes to rel-canonical. This is not new advice, Google said this in 2018 and in 2013.This is such a common mistake that Google's John Muller wrote, “One of the problems is that it's relative to where the content was found. www or non-www? http or https? staging subdomain? staging domain? random other domain that's hosted by the same company? If you want to pick something specific, it's good to be specific.”If the terms canonical, relative, or absolute path has made you dizzy then perhaps you should seek the advice or help of an expert.9. Google: When Fake URLs Are Generated By Your Competitor - Mike Blazer asked John, "Bulk generate non-existing URLs on a competitor's site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain."John Mueller from Google said that bulk-generating fake URLs of your competitor's site should not lead to negative SEO and ranking issues for that site. "This is not something I'd worry about," he added.P.S: The audio version of the show contains my analysis and opinion on this topic.

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy's is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we're there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it's a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer Behavior [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:14:47] Straight from Google: Guide to the Google Search ranking systems [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

NTD Evening News—07/22/2022 1. Pres. Biden's Covid Symptoms Remain Mild 2. Bannon Found Guilty of Contempt in J6 Case 3. Rep. Zeldin's Attacker Let Go After Assault 4. Alleged Drug Traffickers Released on $0 Bail 5. Bused Illegal Immigrants Straining Shelters 6. Victim's Mom in Relationship w/ Rape Suspect? 7. GOP Letter to Google: Don't Suppress Pro-Life 8. Jan. 6 Panel Says Trump 'Chose Not to Act' 9. TSA Allows Illegal Immigrants to Use Arrest Warrants as ID to Board Flights 10. Source: China Microchip Maker Ships 7NM Chip 11. Expert: SMIC 7NM Chip Benefits China Military 12. Preserving American Education on Liberty 13. Americans Try to Keep Cool During Heat Wave 14. Rare Corpse Flower to Bloom in Silicon Valley 15. Monarch Butterflies Now Endangered Species 16. Ukraine, Russia Sign Un-Backed Grain Deal 17. European Central Bank Raises Interest Rates 18. Bavarian City on Strict Course to Save Energy 19. People Turn to Private Healthcare Over NHS 20. Can Supersonic Air Travel Be Sustainable?

Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture You, as a founder will impact the culture, which than becomes a brand. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Entrepreneur Tools This is a new series, within Startuprad.io's YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. We are looking forward to your feedback. I learned that humans are basically good. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host The Entrepreneur Michelle Tsing (https://www.linkedin.com/in/laptopradio/) is an investor and entrepreneur. She hosts a weekly show on the Stanford University Campus radio, called Laptop Radio. She used to work at PayPal, Samsung, Cisco, and eBay. She is also a podcast host at Starting Y, based in Silicon Valley. In addition to that Michelle works with several startups as an advisor. She shares in our 6th episode of entrepreneur tools her thoughts about company culture and how to start thinking about it. Company culture is a very complex topic and we are just scratching the surface here, but it is a good point to start. The culture is usually the founder … think about your vision, your mission, and the values you care about. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Further Readings / Additional Ressources Start with a self-assessment, good places to start are for example the book “The Four Agreements “ Look around examples for values Great examples Paypal – Practise detachment Ebay – Humans are basically good Google - Don't do evil Zappos your culture is your brand – Pursuit of happiness https://www.huffpost.com/entry/zappos-founder-tony-hsieh_1_b_783333 Every aspect of your company should correlate to your values. Embrace it not only in words but also in action. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Helpful Books (Affiliate Links) The Four Agreements https://amzn.to/3B8B3bD The Gift of Imperfection https://amzn.to/2WfTj3I Daring Greatly https://amzn.to/2Wnie5h The Entrepreneur Tools Playlist https://www.youtube.com/watch?v=NlF4aBwTomo&list=PLUbiCAQc22WtWCZ1yTVMvh56CcUbjC1bV Feedback Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA The Interviewer This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email Find all the links and show notes here: https://www.startuprad.io/blog/entrepreneur-tools-6-how-to-start-thinking-about-your-corporate-culture/ --- Send in a voice message: https://anchor.fm/deeptechgermany/message

Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture You, as a founder will impact the culture, which than becomes a brand. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Entrepreneur Tools This is a new series, within Startuprad.io's YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. Sometimes an entrepreneur solves known problems in a very systematic way, which we find great, or has great insights. In both cases, we will talk to him or her and bring you these recordings as entrepreneur tools. We are looking forward to your feedback. I learned that humans are basically good. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host The Entrepreneur Michelle Tsing (https://www.linkedin.com/in/laptopradio/) is an investor and entrepreneur. She hosts a weekly show on the Stanford University Campus radio, called Laptop Radio. She used to work at PayPal, Samsung, Cisco, and eBay. She is also a podcast host at Starting Y, based in Silicon Valley. In addition to that Michelle works with several startups as an advisor. She shares in our 6th episode of entrepreneur tools her thoughts about company culture and how to start thinking about it. Company culture is a very complex topic and we are just scratching the surface here, but it is a good point to start. The culture is usually the founder … think about your vision, your mission, and the values you care about. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Further Readings / Additional Ressources Start with a self-assessment, good places to start are for example the book “The Four Agreements “ Look around examples for values Great examples Paypal – Practise detachment Ebay – Humans are basically good Google - Don't do evil Zappos your culture is your brand – Pursuit of happiness https://www.huffpost.com/entry/zappos-founder-tony-hsieh_1_b_783333 Every aspect of your company should correlate to your values. Embrace it not only in words but also in action. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Helpful Books (Affiliate Links) The Four Agreements https://amzn.to/3B8B3bD The Gift of Imperfection https://amzn.to/2WfTj3I Daring Greatly https://amzn.to/2Wnie5h Links and Show Notes https://www.startuprad.io/blog/entrepreneur-tools-6-how-to-start-thinking-about-your-corporate-culture/ Feedback Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA The Interviewer This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fintechgermany/message Support this podcast: https://anchor.fm/fintechgermany/support

Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture You, as a founder will impact the culture, which than becomes a brand. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Entrepreneur Tools This is a new series, within Startuprad.io's YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. We are looking forward to your feedback. I learned that humans are basically good. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host The Entrepreneur Michelle Tsing (https://www.linkedin.com/in/laptopradio/) is an investor and entrepreneur. She hosts a weekly show on the Stanford University Campus radio, called Laptop Radio. She used to work at PayPal, Samsung, Cisco, and eBay. She is also a podcast host at Starting Y, based in Silicon Valley. In addition to that Michelle works with several startups as an advisor. She shares in our 6th episode of entrepreneur tools her thoughts about company culture and how to start thinking about it. Company culture is a very complex topic and we are just scratching the surface here, but it is a good point to start. The culture is usually the founder … think about your vision, your mission, and the values you care about. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Further Readings / Additional Ressources Start with a self-assessment, good places to start are for example the book “The Four Agreements “ Look around examples for values Great examples Paypal – Practise detachment Ebay – Humans are basically good Google - Don't do evil Zappos your culture is your brand – Pursuit of happiness https://www.huffpost.com/entry/zappos-founder-tony-hsieh_1_b_783333 Every aspect of your company should correlate to your values. Embrace it not only in words but also in action. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host Helpful Books (Affiliate Links) The Four Agreements https://amzn.to/3B8B3bD The Gift of Imperfection https://amzn.to/2WfTj3I Daring Greatly https://amzn.to/2Wnie5h The Entrepreneur Tools Playlist https://www.youtube.com/watch?v=NlF4aBwTomo&list=PLUbiCAQc22WtWCZ1yTVMvh56CcUbjC1bV Feedback Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA The Interviewer This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email Find all the links and show notes here: https://www.startuprad.io/blog/entrepreneur-tools-6-how-to-start-thinking-about-your-corporate-culture/ --- Send in a voice message:

#Disruptors are a dime a dozen these days - along with #innovators and people who still think active wear is cool when you're not actually active. BUT. And this is a big BUT. Every now and then, something very seriously cool, incredibly #disruptive and tantalisingly engaging comes along and redefines the buzz words. CAASie is changing digital #marketing as we know it. CAASie says "I'm an online #platform for #Billboards. Like #adwords is for ads on #Google" Don't forget to #Subscribe

This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Ignite Courageous Marketing Leader Awards is now accepting submissions! https://ignitevisibility.com/ignite-c... Here’s what happened this week in digital marketing. 1. Twitter was Hacked 2. Enter our Courageous Marketer Awards (link below) 3. Google Adds New Features to Responsive Search Ads 4. SISTRIX Study: More Than 25% of People Click the First Result in Google Search 5. Google: It’s Not Possible to Optimize Content for Ranking in Google Discover 6. Google Analytics Rolls out Predictive Features 7. Google Introduces 3D Ad Format 8. Google Will Notify GMB Account Owners When Their Accounts Get Suspended 9. Smart Shopping Campaigns Get New Features 10. Google: Don’t Block Googlebot From Crawling 404s 11. Google: Don’t Use JavaScript Redirects 12. Google: Not All Link-Building Is Bad 13. YouTube Will Show You Other Videos Your Audience Has Watched 14. byte® Sees Surge in Downloads Amid Concerns Over TikTok

Have you been feeling like you don’t know who you are anymore? Have you considered what motherhood means to you, and how you are going to integrate that, with your current identity? Did you lose yourself in motherhood? How do you feel about the words sacrifice and devotion? This week, Abisola and the moms tell us why becoming a mom can be such a messy process and how to make sure you don't lose your identity now you're a parent. Listen to their tips and advice here.—————————————————Guests in order of appearance:Tito Madu-IbelemeFounder & Head MakeUp ArtistIG: @t.alamodemakeupTiti AkinsanmiLead, Government Affairs & Public Policy, West & Francophone Africa, Google—————————————————Don’t forget to subscribe and leave a review if you enjoyed this episode!!Also, check us out on social media (@mumspringhq) for more motherhood inspiration. To get in touch with us, suggest a topic, ask a question or just say hey, feel free to email us at podcast@mumspring.comWe LOVE hearing from our listeners! Thanks for supporting us!We hope you have a wonderful week, mumspring clan!

On this week’s show Chris & Matt discuss the nature of “Bernie” projects – those IT initiatives that continue to chug along even though everyone involved knows that the patient is dead. We also have Internet Yin in the form of Google Don’t Be Evil and Google, really, Don’t Be Evil. And the best Internet Yang so […]

Podcast "Shawn Sullivan Shiza" Episode 7 My shameful encounter with an evil toddler, old people falling down, Google/Don't be evil, border wall, Cat Be Gone. customgraffiti.com - Lowbrow Art

Google News and Updates (4:00) What’s Really Going on With Google Drive Original announcement: Drive File Stream Coming to G Suite Blog post from Michael Fricano explaining it all! Applied Digital Skills: New Lessons and RubricsThe Applied Digital Skills program recently added new lessons plans and assessment rubrics. Additionally, Applied Digital Skills is now aligned to the state standards for ten states, with more coming soon. Explore the curriculum now. Earlier this summer, Google Arts & Culture launched 'We Wear Culture’, looking at the history of fashion and the stories behind what we wear. From the story of the Sari in India and lace making in Switzerland; this project covers a wide range of designers, fashion icons and subjects. There are 6 Google Expedition tours to accompany the project. Create a Culture of Innovation at Your School The beginning of the school year is a great opportunity to proactively shape the culture of your school, and a culture of innovation can amplify the impact of technology. Take advantage of this time to nurture an environment where teachers are encouraged to take risks and try new things in order to better serve students. Use this guide to access guiding principles and actionable tips for creating a culture of innovation among teachers and staff. Embed on Google Sites Featured Content (16:40) What's New In YouTube? Got a new look and features on Aug. 29 - highlights Lots of updates to mobile - Watch this video Google for Education on YouTube EDU in 90 on YouTubeWant to keep tabs on the latest updates from Google for Education, but don’t have much time? Check out EDU in 90, a new video series from Google for Education. Each episode, we focus on an important topic for educators, administrators, and school leaders - things like product updates, new programs, and helpful resources for the classroom. Subscribe to the Google for Education YouTube channel to make sure you don’t miss an episode. Episode 2: What’s New in Classroom New embed options New look and feel Open transcript Dark theme great for whole class watching in the dark GTT on YT Google Teacher Tribe Mailbag (27:01) Google Doc Tips Sketchnotes from Wanda Terral Great hyperdoc from Karly, Sean, Heather, and Michelle On The Blogs (32:04) Matt - 22 Killer Keyboard Shortcuts (and a Challenge!) for Busy Educators Kasey - 8 Ways to Support Digital Citizenship Skills with Google Don’t Mess with Google Classroom Conference with Alice Keeler and Kasey Bell [shortcode-variables slug="signature"]

Have you ever wondered the best way to target companies in your job search? Join career expert, motivator, and award-winning author Andrew LaCivita as he discusses how to target the best companies in your job search! Get full post, summary, video, audio, quote cards, and transcript at: http://milewalk.com/mwblog/how-target-best-companies-your-job-search SUMMARY I'm amazed at the laser-like focus job seekers have on finding a job by target only "jobs." You join a company. You don't join a job! Regardless of whether you desperately need a job, would like to find an alternate job, or want to evaluate the market to review better opportunities, I suggest to first target companies. Here's how to target the best companies in your job search. For most, the company you work for will have a far greater impact on your overall professional growth than the individual responsibilities you perform in your particular job. Think about it. Would you rather have absorbed the pedigree from being part of a NFL Super Bowl team or would you rather be the ace pitcher on a MLB team whose record is 62 wins and 100 loses? I’m going to help you get started... THINK About your profession, industry, and organizations you could work for About your competitor Start generating a list of companies in your field (or targeted field) you could investigate Review the companies’ career sites GOOGLE Don’t knock simple google searches. Set up google alerts for companies within your sector SOURCES Public Companies: SEC’s Edgar Site has public annual information on the companies (http://www.sec.gov/edgar.shtml) Private: Site’s or offerings like Hoover’s (http://www.hoovers.com/) BEST OF LISTS There are so many: Check out the DOWNLOAD for my favorites! Forbes Inc. 500 and 5000 Best 100 Companies to Work For BOOKS & BLOGS Find authors and bloggers in your space They'll comment on the industry trends, companies, etc. LINKEDIN You can search You can review company pages You can see if you know anyone who works there JOB BOARDS Look at the openings Look at the reviews COMPANY EVALUATION SITES Glassdoor Vault Wetfeet   Giveaways DOWNLOAD: "Best Of" and "Fastest Growing" Lists Coming Soon! You can also get the Interview Intervention Book Experience, which has much more and includes an eBook, audio, chapter note, guides, and many aids related to job interviewing! Listen the rest of the podcast for complete instruction so you can fully embrace thanking the employer! Like this episode? Please share it via social media and review it on iTunes! I can keep this blog and all future podcasts and videos ad-free and sponsor-free ONLY because you share my work! Please share or subscribe to my podcast and YouTube channel too! Want more advanced material? Join the milewalk Academy and grab some of the free offerings that support the instruction in this post!