Podcasts about google optimize

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.In This Conversation We Discuss: [01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Google is constantly changing. In just the last year, digital leaders have seen the sunset of Google Optimize, a transition from Universal Analytics to GA4, and countless algorithm changes. Now, we're bracing for Google's latest wave of updates to payments and AI implementation.If you're involved in digital marketing, own a business, or interact with any Google product, this episode is a must-listen. Jon and Ryan, seasoned professionals in the field, delve into the implications of Google's latest updates and how they directly affect you.Listen to the full episode if you want to learn:How ad payments on Google are changingHow Google is using AIHow broad match keywords will change the way your ads appearWhat to look for to maintain integrity while using Google Ads revenue trackingIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of A/B testing and CRO, highlighting the importance of human creativity and intuition. Ayat shares success stories from her work with clients and common mistakes to avoid in CRO efforts. She also addresses the impact of online privacy and data regulations on A/B testing strategies. Finally, Ayat discusses emerging trends in marketing and optimization, as well as recommended tools and platforms for executing A/B tests. Key Episode Takeaways: Conversion rate optimization (CRO) and A/B testing are essential for ongoing marketing success. AI can enhance A/B testing and conversion rate optimization, but human creativity and intuition are still crucial. Speed and the number of experiments correlate with the impact on conversion rates. Avoid copying competitors and focus on understanding and catering to your specific customers. Measure and A/B test changes to ensure meaningful results. Consider privacy and data regulations in A/B testing strategies. The next big breakthrough in marketing and optimization may involve AI and a return to basics. Recommended tools and platforms for A/B testing include heat maps, session recording tools, and A/B testing software like FigPy, VWO, and Google Optimize. Consider tools that offer multiple features and prioritize data privacy and security. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast!We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed serieses - async communication tools, user testing tools, and new tools built by young startups. We also started this year covering books for Product people, talking with 4 authors on anything from a 10 year best seller to a newly released book. We covered hot topics like the sunsetting of Google Optimize, the rise of Product Ops and design systems, and of course, we couldn't stay away from AI and GenAI. We also learned some important concepts to help us build our career, from building a Product Culture, pricing SaaS products, assessing our competency as individual product people, and building a product team scorecard to assess the team's success. We would like to thank each and every guest that came on the show! We couldn't have done it without you: Henry Latham, Gustavo Razzetti, Gerisha Nadaraju & Anabela Cesário, Magali Pelissier, Justin Meats, Mandar Karlekar, Alex Gueriguian, Ben Yoskovitz, Dan Balcauski, Ravi Mehta, Shiva Manjunath, Kevin Hawkins, Premika PoSaw, Mike Green, Tracy Laranjo, Igor Voloshin, Alex Wilson, Ross Webb, Dan Olsen, George Whitfield, Sumeet Rana, Moodi Mahmoudi, Ohad Biron, and Itamar Gilad.We can't wait to continue this journey in the next year! We have some great episodes planned, and looking forward to learn and share more in the Product for Product Podcast!Happy New Year everyone!Matt & MosheYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

La fin de Google Optimize, un regard sur Jamey Lee et un dossier sur l'importance du storytelling !

I denne podcastepisode, episode 647 af Marketing Brief, udforsker værterne, Halfdan og Emil, den nylige lukning af Google Optimize og de muligheder, der stadig er tilgængelige for konverteringsoptimering. De stiller spørgsmål til, hvorfor Google har besluttet at lukke Optimize, og drøfter forskellige konspirationsteorier, herunder virksomhedens stræben efter effektivitet og omkostningsbesparelser.

On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.Key Takeaways:[08:15] Google Analytics remains a powerful tool, but to unlock its full potential, you need to fully comprehend its capabilities and nuances.[12:25] Many marketers find Google Analytics 4 a bit challenging due to its different approach, though it holds promise for future optimization.[16:50] While tracking remains vital, it's equally important to test, test and test again. This ensures that campaigns are optimized based on reliable data.[23:40] Google's decision to move away from A/B testing in Google Optimize signifies a shift in the market, but alternatives exist.[29:20] Understanding your data's origin is crucial. Simplifying and focusing on essential metrics helps in making informed decisions.[34:45] There's a danger of "analysis paralysis." Marketers should be wary of being overwhelmed with too much data. They need to streamline and focus.[40:10] The heart of digital marketing is data. Without accurate tracking, understanding the results and their sources becomes a challenge.[45:12] Making sense of data means deeply understanding it from its collection point. Simplifying data often leads to clearer and more actionable insights.[48:12] Julian is organizing a free event, MeasureSummit, in October, focusing on the latest tactics and insights in measuring your marketing. Resources Mentioned:Julian Juenemann -https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=deMeasureSchool | LinkedIn -https://www.linkedin.com/company/measureschool/MeasureSchool's YouTube channel -https://www.youtube.com/c/measureschoolMeasureSchool's Website -http://measureschool.com/Upcoming free event in October: MeasureSummit -http://measuresummit.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (01:36) Google Optimize is gestopt! (03:00) Nieuw: checkout journey rapport in GA4 (04:18) Google: Backlinks niet meer in top 3 rankingsfactoren (07:10) Open AI lanceert Dall-e 3 in ChatGPT en stiekem al in Bing (11:58) Windows 11-update met AI-assistent Copilot verschenen op 26 september (12:36) Microsoft sluit overeenkomst om gesponsorde links te plaatsen in Snapchat's My AI (14:32) Meta voegt AI-chatbots toe in Whatsapp, Instagram, Facebook en meer (18:31) Meta zet nu ook vol in op AR en mixed-reality, met een toegankelijke VR headset van 500 dollar (21:38) WSJ: Instagram- en Facebook-abo's zonder ads gaan tot 13 euro per maand kosten (23:04) X (Twitter) partnert met het Google Display Netwerk (26:00) Pulse from the past: SEO keywords niet langer in Google Analytics - Not provided naar 100% (28:39) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis

Google Optimize, once a blessing for newbie optimizers, will cease to exist in September. Is this such a bad thing though? In this episode, Tracy and Shiva discuss: 00:00 Intro 04:03 Is the GO sunset panic justified? 08:36 Were Optimize features a stand-in for proper resources? 15:09 Considerations for your next testing tool 21:10 LinkedIn Post of the Week The LinkedIn post of the week is from Jonny Longden: https://tinyurl.com/FromAtoBJonny In this episode we mention Analytics Toolkit. Find it here: https://tinyurl.com/FromAtoBToolkit Like what you hear? Subscribe. All the hydro homies are doing it.

Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it's a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all together. Matt and Moshe dove into this boiling pot with Shiva Manjunath, Experimentation Manager at Solo Brands, and Founder and Co-host at From A to B, to get some insights from an expert in the experimentation field about the situation.Shiva shared with us his take on why people used Google Optimize and some of the varied sentiments with the unfolding situation.In this episode you will learn:Why is Google sunsetting Optimize?Who is using Google Optimize and how is it really going to affect themWas Google Optimize ever the right product for serious experimentation?How did other vendors react to the announcement?The silver lining of the situationSome general thoughts about experimentation; which experimentations tools he likes and might recommend, build vs buy approaches; the future of AI in experimentationAnd much more!You can connect with Shiva at:LinkedIn: https://www.linkedin.com/in/shiva-manjunath/From A to B Podcast: https://www.linkedin.com/company/from-a-to-b-podcast/From A to B Podcast on Spotify: https://podcasters.spotify.com/pod/show/from-a-to-bYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points out, this is particularly key at a time when so many businesses and agencies are looking for a new experimentation partner to replace Google Optimize.

Wer hätte gedacht, dass Google kein zuverlässiger Partner in der E-Commerce-Branche ist. Google möchte nämlich Google Analytics und Google Optimize abschalten. Was jetzt? In dieser Ausgabe spricht Jörg Dennis Krüger über die möglichen Tools, die man statt Google Optimize benutzen kann. Gibt es wohl eine Lösung? TRANSKRIPTION DIESER FOLGE DES PODCASTS Mein Name ist Jörg Dennis Krüger, und, wie mein PC-Techniker am Empfang schon gesagt hat:  Ja, ich bin der Conversion Hacker.  Und in der heutigen Ausgabe des Conversion Hacking Podcasts möchte ich ein wenig trauern. Denn leider schaltet uns Google nicht nur Universal Analytics ab, was schon schlimm genug ist, denn in Google Analytics 4 ist doch alles anders, manches etwas komplizierter und so weiter. Aber viel schlimmer: Google schaltet uns Google Optimize ab, und das ohne uns eine Alternative zu bieten.  Die Gründe dafür sind vielfältig oder nicht so ganz transparent. Man kann darüber nur spekulieren, aber es scheint so zu sein, als wenn Google einfach kein Wettbewerb zu den kommerziellen Anbietern sein möchte. Und es scheint auch so, als wenn Google in den einen oder anderen kommerziellen Anbieter investiert hat und einfach keine weiteren Ressourcen in die eigene Entwicklung von Google Optimize stecken möchte.  Das ist sehr schade, denn Google Optimize war oder ist immer noch ein richtig gutes A/B-Testing Tool. Mit Google Optimize konnten wir alles machen, was wir im Testing machen wollten, fast alles zumindest.  Wir konnten hervorragend Personalisierung machen, und das Ganze war halt komplett kostenlos und komplett in Google Analytics integriert. Das ist natürlich eine richtig tolle Sache, und ja, wo stehen wir jetzt? Was machen wir ohne Google Optimize?  Zum einen können wir Google Optimize vorerst weiternutzen, denn Google Optimize ist noch zeitweilig da und ist auch integriert in Google Analytics 4. Das kam letztes Jahr als großes Update. Aber wir werden es danach nicht länger nutzen können. Das heißt, wir müssen sehen, was für Tools gibt es denn am Markt?  Es gibt die großen und vielleicht früher mal sehr bekannten wie Optimizely. Das ist allerdings kostspielig. Es kann sehr viel, aber es ist zu einer absoluten Enterprise Lösung geworden. Wen haben wir denn sonst noch, gerade im europäischen Markt, wenn man an Datenschutz Themen denkt?  Da haben wir A/B-Tasty, die sind teilweise günstiger, aber sind bei Weitem nicht so offen und so flexibel wie Google Optimize. Es gibt Camelion, die sind deutlich teurer. Da gibt man noch einiges aus, es ist ein sehr ausgereiftes Tool, aber da muss man halt wirklich ein richtiges A/B-Testing Team und A/B-Testing Konzept haben, damit sich das Investment lohnt.  Und dann gibt's ein Web-Trends-Optimizer, die gehören nicht mehr zu Web-Trends. Vor einigen Jahren wurde Web-Trends-Optimizer raus verkauft aus Web Trends. Es gibt Web-Trends-Optimal, sie sitzen in der UK, und es ist gar kein schlechtes Werkzeug. Ich nutze es auch, das eine oder andere Mal für A/B-Tests, finde ich ziemlich cool und es kann wahnsinnig viel. Es hat allerdings eine etwas andere Logik, als man es zum Beispiel von Google Optimize kennt. Man muss sich da erst einmal reinarbeiten, und das Reporting ist nicht so gut, aber das Ding kann unfassbar viel und ist gar nicht so teuer.  Also, da kann man für etwas Geld schon eine schöne Lösung bekommen. Wobei halt der Einstiegsplatz für kleine Projekte, da sind wir ungefähr bei dem gleichen Preis wie bei Camelion, aber es skaliert besser nach oben vom Preis her.  Wen haben wir dann noch? Klar, es gibt noch von Adobe, das Testet-Target, das System, mit dem ich angefangen habe, mit A/B-Testing.  Dann gibt's zum Beispiel noch ein convert.com. Das finde ich ein wunderbares System, und sehr einfach zu bedienen. Der Editor ist aber nicht ganz so toll. Da haben aber die meisten Tools wirklich Probleme mit. Da ist Google Optimize auch wahnsinnig weit vorn mit dem Editor.

Google Optimize is leaving us hanging come September 2023. What is going on and what do we need to know? Split testing landing pages has been an essential part of implementing online marketing campaigns. I have loved this tool and I am so disappointed it will no longer be around. What are your thoughts? Have you found an alternative solution? Comment below and let me know your thoughts.If this was helpful, subscribe for other free marketing tips. If you would like to see how I can help you, visit taylortimothy.com to book a call or shoot me an email at tayctim@.gmail.com. Let's chat. Peace.

This is a must listen episode for anyone who relies on their website to convert business! AJ Davis joins the show to enlighten us on the power of great website research, conversion rate optimization (CRO), and the importance of understanding consumer behavior. AJ is a CRO specialist and founder of Experiment Zone, a company dedicated to helping online businesses grow their revenue by improving website user experience through scientifically proven methods. Before starting Experiment Zone in 2017 AJ led optimization strategy for multiple Fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. Prior to her time at Clearhead, AJ was the lead UX researcher for Google Optimize and was on the team from ideation at a sprint week to product launch. AJ is a Wellesley College alumnae and has a masters in Human Factors in Information Design from Bentley University. Currently AJ is in the process of developing the Experiment Zone Podcast where she will be interviewing CMOs & industry experts on a variety of topics including CRO strategy, A/B testing and implementation, and most importantly, how businesses can increase their revenue from website traffic. In this chat, AJ shares a few CRO tips and tricks and pulls examples from her real world experience to illustrate some of the best practices and basic principles that all businesses should be applying to their online presence.   Connect with AJ:   Website: https://experimentzone.com/ Instagram: https://www.instagram.com/experimentzone/ Experiment Zone Podcast: Coming Soon!    Connect with Mike: https://linktr.ee/mikedicioccio   Produced by Social Chameleon: https://www.socialchameleon.us   Interview Recorded via Riverside.fm: https://riverside.fm/homepage?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=mike-dicioccio   Mike'D Up! Merch: https://mikedupmerch.com

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.In This Episode, You'll Learn:00:00 - Universal Analytics Tracking to stop working in July04:59 - ClickFunnels: Reliable digital product space funnel building tool05:45 - Borrowing authority with iOS update06:19 - Go High Level: Most disruptive software in marketing space07:53 - Tool sets for local service-based businesses11:04 - Importance of Zapier for online tracking and integration13:01 - Reverting to ClickFunnels after plummeting conversions15:04 - Mouse Flow and heat tracking prebuilt templates15:46 - Lead Pages: Former fan's critique of pricing strategies18:29 - Sniply for credit claiming and retargeting on social media20:30 - Insta Pages for quick landing pages21:17 - Favorite tools for designing traffic flow: Fma and Canvas24:25 - Split testing tools and Google Optimize to sunset in 202327:18 - Good split testing tool32:18 - Figma: Preferred tool for creative teamTools Mentioned:GoHighLevelSniplyDivy themesGemPagesClickfunnelsVWOGoHighLevelWordpressLINKS AND RESOURCES:Episode 479 with Shaun ClarkEpisode 478 Solo Ralph EpisodeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo

On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encourage listeners to think about these 10 tips and consider how they can test different elements on their landing page to find the best opt-in rate.

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP. The post #69 Dry your eyes, say your goodbyes, another one dies, it's Google Optimize! appeared first on Measurelab.

Get up to speed with the Digital Marketing News and Updates from the week of Jan 23 - 27, 2023.1. Key Takeaways From Microsoft FY23 Q2 Earnings - Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. LinkedIn revenue increased 10% driven by Talent Solutions and has once again seen ‘record levels' of in-app engagement in the most recent quarter, with the platform reporting 18% growth in total user sessions. Per LinkedIn “We once again saw record engagement among our more than 900 million members. Three members are signing up every second. Over eighty percent of these members are from outside the United States.” Hey LinkedIn, how many of these accounts are fake or bot accounts? At the same time, LinkedIn has warned, however, that this number will likely decline in 2023 due to a broader slowdown in hiring, particularly in the tech sector, where many of LinkedIn's job postings stem from. Total ad revenue increased 10%. Microsoft also announced its plans to increase its ad revenue from $10 billion annually to $20 billion. And if achieved, it would make Microsoft the sixth-largest digital ad seller worldwide. Remember, Microsoft has a partnership with Netflix partnership and allows advertisers to purchase ads through their demand side platform Xandr. Microsoft will take a reseller fee, and experts predict that the partnership will be a huge revenue driver, easily clearing $10 billion in ad sales or more.You can read the full earnings statement from Microsoft here. 2. LinkedIn Trying To Boost Newsletter Discovery By Showcasing Which Newsletters The Profile User Has Subscribed - LinkedIn's looking to make it easier to find relevant newsletters in your niche, by adding a new option that will enable members to view what newsletters another member is subscribed to in the app. Per LinkedIn, “We've heard from members that newsletters on LinkedIn are a great way to gather new insights and ideas on professional topics that they care about. We've also heard that members are looking for better ways to discover even more newsletters that would be relevant to them. To aid in this discovery, we are making newsletter subscriptions visible to others, including on profiles. Starting February 11th, 2023, you'll be able to see which newsletters members find value in, the same way you can see your shared interests, pages and groups.”IMO, this is a double-edge sword unless LInkedIn gives me a way to control which subscriptions should be revealed in public vs kept private. On the other hand, creators and influencers can charge $$ to subscribe to a newsletter and promote it for a fee. Though I would not do this but to easy his own.3. Twitter Launches “Search Keyword Ads” - Twitter has introduced a new ad unit called “Search Keywords Ads”, which allows advertisers to pay for their tweets to appear at the top in search results for specific keywords. Search Keywords Ads are similar to promoted tweets but with the added benefit of appearing in search results. This will allow advertisers to reach a wider audience, as users searching for specific keywords (targeting users actively searching for specific keywords, which provides a more accurate signal of user intent.) will now be exposed to sponsored tweets. Advertisers can find Search Keywords Ads as a new campaign objective within the Twitter Ads interface.My question: How long before Instagram copies this?4. Google Optimize Discontinued. Now What? - If you have not heard of Google Optimize before today then I do not blame you. It was a nifty service from Google (formerly called Google Website Optimizer), is an analytics and testing tool created by Google. It allows you to run experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.And now Google has decided to discontinue this service September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote.Google added, "We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4."I am unhappy about this announcement because Optimize worked seamlessly with GA and it will leave a significant gap in the market for affordable and beginner-friendly A/B testing options. However, I'm hopeful that Google will integrate some of these features into GA-4.5. Google Ads Now Supports Account-Level Negative Keywords - Creating a list of negative keywords allows you to block your ads from showing for specific irrelevant terms for your brand, making it easier for your ads to reach your desired audience and resulting in more successful conversions. To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can now create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns. But be forewarned that a limit of 1,000 negative keywords can be excluded for each account. So do not go crazy!!You can read the full announcement from Google here.6. US Justice Department Sues Google Again, Wants To Dismantle Its Ad Division - The U.S. Department of Justice (DOJ) officially filed an antitrust lawsuit against Google on January 24. The DOJ alleges Google has a monopoly on the current digital advertising ecosystem. Eight states so far have joined forces with the DOJ on the lawsuit. They include: Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island, and Tennessee. Remember that this lawsuit is separate from the first lawsuit from the DOJ back in 2020 against Google. In the 153-page document, the DOJ argues that Google has created an advertising environment that favors its Alphabet-owned products unfairly. Here is what DOJ wrote :“Google, a single company with pervasive conflicts of interest, now controls:(1) the technology used by nearly every major website publisher to offer advertising space for sale; (2) the leading tools used by advertisers to buy that advertising space; and (3) the largest ad exchange that matches publishers with advertisers each time that ad space is sold. Google abuses its monopoly power to disadvantage website publishers and advertisers who dare to use competing ad tech products in a search for higher quality, or lower cost, matches. Google uses its dominion over digital advertising technology to funnel more transactions to its own ad tech products where it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers it purportedly serves.”If Google is found guilty in this lawsuit it could have an impact on the broader advertising sector. You can read the full lawsuit document here.7. Two Imp Elements For Google Discover Follow Feed - Google updated it's Google Discover feed guidelines and wrote that the "most important content for the Follow feature is your feed title element and your per item link elements." In addition to that, make sure that your feed (aka rss) is up-to-date, like you would for your sitemap.Remember, that the Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests. It is one way to capture a steady stream of traffic apart from Google News and Google Search.8. Google: Don't Use Relative Paths In Your rel-canonical - A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings.Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says "don't use relative paths in your rel-canonical." Gary wants you to use the full, absolute URL, when it comes to rel-canonical. This is not new advice, Google said this in 2018 and in 2013.This is such a common mistake that Google's John Muller wrote, “One of the problems is that it's relative to where the content was found. www or non-www? http or https? staging subdomain? staging domain? random other domain that's hosted by the same company? If you want to pick something specific, it's good to be specific.”If the terms canonical, relative, or absolute path has made you dizzy then perhaps you should seek the advice or help of an expert.9. Google: When Fake URLs Are Generated By Your Competitor - Mike Blazer asked John, "Bulk generate non-existing URLs on a competitor's site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain."John Mueller from Google said that bulk-generating fake URLs of your competitor's site should not lead to negative SEO and ranking issues for that site. "This is not something I'd worry about," he added.P.S: The audio version of the show contains my analysis and opinion on this topic.

In deze aflevering hebben we een speciale gast, namelijk Thersa. Thersa blinkt uit in project management en we bevragen haar alles omtrent dit vakgebied. Verder bespreken we z-index regels in combinatie met @layer, een splinternieuwe React training van Josh W Comeau en het einde van Google Optimize. 01:10 - Rectificatie z-index in @layer 02:24 - Top Layer uitleg 03:30 - Google Optimize stopt - https://support.google.com/optimize/answer/12979939?hl=en 06:00 - React cursus Josh W. Comeau - https://www.joyofreact.com/ 09:15 - Thersa 1:02:40 - Hocus :focus - https://focus.hteumeuleu.com/ 1:04:15 - Agile werken als UXer 1:10:00 - The Last of Us (HBO) - https://www.hbo.com/the-last-of-us

Die News der letzten Tage war sicherlich das anstehende Verschwinden von Google Optimize. Was sonst noch los war hört ihr in der neuen Newsfolge.

Die News der letzten Tage war sicherlich das anstehende Verschwinden von Google Optimize. Was sonst noch los war hört ihr in der neuen Newsfolge.

Timestamp: 00:00 Introduzione 01:58 Licenziamenti in Google 45:41 Il monopolio di Google nel mondo delle pubblicità 56:01 Microsoft investe $10 Mld in OpenAI 58:54 ChatGPT a pagamento? 1:05:32 Tempo necessario per raggiungere 100 Milioni di utenti mondiali 1:07:04 Bisogna aiutare il prossimo 1:09:04 Hai bisogno di un iPhone per accettare i ToS della tua AppleTV 1:12:13 Rip Google Stadia e Google Optimize 1:16:27 Avatar 2 ha superato i 2 Mld al botteghino 1:24:47 Which computer toucher are you? 1:29:38 Check-in settimanale 1:36:44 Dal Vangelo secondo Boris Link Menzionati:

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023 This week on Marketing O'Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies. ----------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:17 Take of the Week - 20:18 ICYMI - 21:47 Lightning Round Paid - 23:44 Lightning Round Organic - 39:37 Lightning Round Social - 46:07 What the Heck - 49:27 Working Hard or Hardly Working - 51:57 Cool Tool - 53:08 Must Read Marketing Article of the Week - 54:04 Shooting the Heck - 56:02

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break...

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: Google updates van december zijn uitgerold (link spam update en helpfull content update) Google optimize verdwijnt, functies worden naar GA4 gebracht Alternatief voor cookies weer afgeschoten... ...maar Google gaat stug door Nieuwe Google Analytics 4 ecommerce dimensions and metrics Chat GPT komt met professional plan Google acteert op Chat GPT en haalt oprichters weer aan boord TikTok wordt vaker vast onderdeel van mediaplannen Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis

Comenzamos este episodio hablando de lo que ha ocurrido con Google Optimize, ya que según Google va a dejar de estar operativa esta herramienta a partir del 30 de septiembre de 2023. Esto significa que la famosa aplicación para hacer AB testing ya no existirá a partir de esa fecha. Hablamos de las multas a Glovo y de las estimaciones de crecimiento de Ecommerce para este 2023. Haremos un recorrido sobre cómo se encuentran otras soluciones y otros ecommerce. Por ejemplo, actualizaremos el estado de Shein, que está buscando rondas de financiación en una nueva serie de inversión y además ha bajado su valoración. Hablamos también sobre intencionalidad de compra, startups que gestionan devoluciones y una noticia curiosa sobre el mundo de la música que no te dejará indiferente, entre otras noticias. Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Hace unos años, ver nuestro nombre en el cuerpo de un correo electrónico parecía algo fuera de este mundo; una experiencia verdaderamente personalizada que tenía la capacidad de involucrar a los consumidores y retenerlos. Hoy el escenario es diferente, ya que es común ese tipo de experiencia. La personalización puede tener lugar en múltiples puntos del recorrido del cliente. Toda nuestra estrategia de personalización dependerá de los datos que tengamos disponibles y de cuán accesibles y comprensibles estos sean para nuestros equipos. Para saber cómo brindarle a un cliente una experiencia personalizada, en este episodio contamos con Christian Cevallos, Gerente Comercial de Seteinfo del Ecuador, una compañía experta en Customer Experience y Contact Center. “La personalización significa que el viaje del cliente en los diferentes puntos de contacto con la empresa sea único y adaptado a sus necesidades e intereses. Es lo que permite a una empresa entregar una oferta de productos y servicios diferenciados para cada cliente”, explica nuestro invitado. Todos los consumidores son diferentes y cada uno requiere de una experiencia personalizada que satisfaga sus necesidades, por lo que la personalización va a depender del tipo de usuario que tengamos. Según Christian, hay cuatro tipos de clientes. Uno de ellos es el que desconocemos completamente: “Pensemos en ese usuario que ingresa en nuestra web y que no nos da su consentimiento y sólo comienza a navegar. En ese caso podríamos optimizar esa navegación en base a elementos contextuales, como el género, el día y hora que nos visita, etc.”, enseña nuestro especialista. Otro usuario es el que nos da su consentimiento y nos entrega sus datos, pero no lo tenemos identificado: “Entonces aquí ya podemos generar un perfil de afinidad en tiempo real con las herramientas adecuadas y podemos llevar a un nivel de personalización un poco mayor”, comenta Christian. Luego está el usuario que ya lo tenemos registrado y “nuestra experiencia de personalización sube una escalera más”. Finalmente está el usuario que tiene una mayor predisposición a volver a comprar en nuestra tienda y, “como es un usuario que ya conocemos bien, podemos aplicar modelos de predicción mucho más robustos, que nos permiten llegar a él con ofertas, recomendaciones y contenido mucho más personalizado”, afirma nuestro invitado. Para impulsar estas estrategias de manera efectiva, “es fundamental mapear el buyer persona” y “ver en cada punto de contacto cómo poder empezar a personalizar la experiencia”, recomienda Christian. En ese sentido, podemos recibir la ayuda de algunas herramientas “que capturan datos en tiempo real y que en base a una serie de variables, como por ejemplo el comportamiento histórico del usuario que visita la web, podemos entregar a este usuario recomendaciones, ofertas, contenidos especializados o específicos para el mismo”, asegura nuestro invitado. “Google Optimize es una muy buena herramienta que en su versión gratuita te permite ejecutar y personalizar cierto contenido para tus clientes”, destaca Christian. Afortunadamente, en el mercado hay un sinfín de herramientas y muchas de ellas son accesibles para pequeños emprendedores. “La inversión es relativa según el tamaño de la empresa. Normalmente las herramientas de testeo para probar tus estrategias y ver qué tan efectivas son están en función de la transaccionalidad, es decir, te cobran un valor por la cantidad de visitas que tienes en tu portal”, cuenta nuestro especialista. La mayor ventaja que nos da la experiencia personalizada es el fortalecimiento de la relación que generamos con nuestros usuarios, ya que les demostramos “que conocemos sus gustos e intereses y que los estamos diferenciando del resto de los clientes”. “Entender mejor al cliente y saber qué le podemos ofrecer también nos lleva a otra ventaja que es la mejora de la experiencia de usuario, que es importante porque con eso logramos que nuestro usuario permanezca más tiempo en la web y tenemos una mayor probabilidad de que podamos terminar en una conversión”, remarca Christian. En cambio, una personalización deficiente, sin dudas, va a afectar la experiencia del usuario y el cierre de compra. “Si no tenemos una visión profunda del cliente, las empresas no van a poder ofrecer este tipo de experiencias que los clientes están anhelando”, advierte nuestro invitado, y aconseja que “principalmente lo que se debe evitar es caer en métodos invasivos, como mandar mensajes de textos o notificaciones sin consentimiento del usuario, o bombardear con los anuncios por redes sociales”. Teniendo en cuenta estos datos, podremos hacer que la experiencia personalizada sea la clave del éxito de nuestro negocio. Esto significa que, independientemente del tamaño o la naturaleza de la empresa, los clientes tendrán finalmente un servicio individualizado, adaptado a sus necesidades. Página web: seteinfo.com Email: christian.cevallos@seteinfo.com 

I know it's very tempting to include so much content on your website to convince your visitors to take action. But the more you add content and information, the harder it gets to navigate the site and overwhelms the users.  So how can you win both on User Experience and Conversions? That's what we're going to tackle today with AJ Davis. AJ is a conversion rate optimization (CRO) specialist. She's the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product. I have invited AJ to share her thoughts on several issues regarding improving User Experience and CRO.  We have discussed why user experience is underrated and how important it really is? How to recreate the experience of buying something in-store or in-person and transform that online? What type of research and development can you do to get accurate data on how users like to go through their buying journey? We also talked about how to do A/B test pages? What eCommerce product pages should be prioritized? Ultimately, AJ shared the essential elements that go into a site experience audit. If you are looking for ways to accelerate your online business, listen to this incredible episode and find out how to double your earnings. Don't miss out. Tune in now!   Episode Highlights 02:06 Why you shouldn't turn a blind eye on User Experience 04:07 How does A/B Testing fill the gap in User Experience 08:01 How can you help your customers pick the right product/service for them? 11:03 Information is the key to success 15:03 AJ's key takeaway on creating a website 17:35 Building trust means increasing the Lifetime Value 19:25 Giving the right content at the right moment 22:52 What are the elements that a winning page has? 27:15 Is having reviews still important? About The Guest AJ Davis is a conversion rate optimization (CRO) specialist. She's the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3)   Connect with AJ Davis: ➥ Experiment Zone: www.experimentzone.com ➥ Instagram: https://www.instagram.com/experimentzone/ ➥ Facebook page: https://www.facebook.com/ExperimentZoneCo/See omnystudio.com/listener for privacy information.

Fri, 25 Nov 2022 08:30:08 +0000 https://omt-magazin.podigee.io/9224-neue-episode ad5fbbb4a7562ba4335922bfc90f5aa7 ℹ️ Valentin Zehnder beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9224 full no

In this second part of this training, Jon will show how to actually set up an A/B test using Google Optimize. To watch the training video, click here: https://youtu.be/25AePhPt92w

In this first part of two, Jon will discuss how to set up Google Optimize so as to do A/B testing on your website. This episode will talk through the installation and set up process. Detailed instructions are also available for download here:  https://docs.google.com/document/d/1apcuSwsiJ9jKA4WzT0s6YZIQlPtkupRBxahdEUdJiLQ/edit?usp=sharing To watch the video training, go here: https://youtu.be/lbe5HKa4bZ8

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels. Topics we discuss: What are funnels (and what are they not)? What most people are getting wrong when building funnels How to humanize the online sales process How to get started The martech stack Alisha uses: Clickfunnels, Google Optimize, ClickUp, AdZoola, and Punchlist LinkedIn Alisha Conlin-Hurd: https://www.linkedin.com/in/alishaconlinhurd/  Website Persuasion Experience: https://persuasionexperience.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How did one company increase conversation rates by 100% in just 4 weeks? Experiment Zone founder AJ Davis was the head researcher at Google Optimize, where she had the opportunity to work closely with the team working on conversion rate optimization. It was this experience that led her to create Experiment Zone, where she and her team marry those two disciplines — user research and CRO — to deliver major ROI to their clients. In this episode, she shares the process they use and breaks down the detailed steps that anyone can follow to get better marketing results, from conducting usability studies (including the the audience size you need, how to structure questions and find audiences, and what tools to use) to how to analyze the results, conduct experiments, and identify opportunities for using optimization to improve conversion rates. Get the details on all of this, and more, in this week's episode.

Today we're talking about landing pages and we're going to cover some best practices that will help convert those landing pages. We'll be talking with John Turner. He's the co-founder of SeedProd, the most popular landing page builder and theme builder for WordPress. His plugins have been used by over 4 million websites. So he does this all day long, where he's taking landing pages and improving them. The biggest takeaway from this episode is don't be afraid to create the landing page and then test it. Test it using Google Optimize to see if you can improve it. Just remember that every little bit of improvement can increase your ROI as well as your revenue on your site. So test it out and let us know how it goes for you.▶Resources:SeedProd: https://www.seedprod.com/Google Optimize https://optimize.google.com/

This week on the Voices of CX Podcast we hosted AJ Davis, Founder and CEO of Experiment Zone, to discuss the utility of Conversion Rate Optimization, and how it bridges the gap between economics and human behavior. Understanding what really goes into customers' decision-making is a lot more complicated than simple AB testing; it might get you by, but it won't tell you the whole story. That's where AJ comes in.

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Splitting subscription vs one-time purchases via GTMSelling Plans for Shopify (subscription liquid variables)Facebook Subscribe eventHow to Set Up Google Optimize on Shopify Google Optimize sync vs async-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. Anne joins FlowHub with some amazing experience, having previously been the director of marketing at AutoPilot. Anne's doing brilliant personal touches like luring dispensaries in with cookies. Who would have thought giving cookies to stoners would be such a simple and effective marketing strategy? She's also sending out swag to her customers and working on generating personal relationships with budtenders. Some of Anne's favorite tools in her stack are Craft as her CMS, Autopilot for marketing automation, Looker for BI, Salesforce for her CRM, and Google Optimize to run tests. We'll uncover how Anne's using these tools to drive revenue for FlowHub. Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it.    AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!   AJ Davis is a conversion rate optimization (CRO) specialist. She's the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.   Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

CEO and founder of Exerimentzone.com, AJ Davis, combined her two passions when she moved from UX researcher to search engine optimization expert. The importance of understanding your customers' pain points is the only way to convert them into loyal consumers. That is the foundation on which experimentzone was built. AJ created a 3 step strategy for conversion optimization campaigns that give companies a deeper understanding of their audience and how to target them measurably. This method ensures your business sees an increase in conversions and ROI.AJ began her career in product development as a UX researcher, where she had the opportunity to talk with customers daily over their pain points and how those pain points affected their daily lives. This path led her to become the lead researcher for Google Optimize. All the people she spoke with during that time asked the same questions. Find out if X change on a company website will increase conversions and ROI. That was AJ's ‘ah-ha' moment, and she started her own company, Exerimentzone, where she helps businesses realize more revenue by optimizing their website for user experience. In every industry, the most important aspect is customer base knowledge. That is where AJ's expertise shines. She looks at every eCommerce business as a brick and mortar company, knowing that the facts and information that go into good CRM are not just website design and aesthetics. Just as important is where your business is located, how to talk about your business to attract your target customer, and ensuring your audience that you can alleviate their pain point. Experimentzone takes a comprehensive approach to CRM. The techniques used by Experimentzone are proven because everything they do, every strategy and decision implemented, is measurable. The company separates the problem and creates a hypothesized solution that is easily quantifiable. That way, they know if they need to pivot or remain on track with an increased impact on ROI.The three pillars that AJ relies on to deliver a positive ROI for her customers are doing AB testing to experiment with different ways of delivering content.  To have a solid conversion strategy, you need to have a specific tool for testing. The second pillar is using analytic tools to know how the customer interacts with your website, what they click on, and how far they're scrolling. The last pillar is a user research tool that allows you to understand how to interact with those using your site, so you can acquire feedback and make adjustments accordingly. By implementing this three-step strategy, AJ optimizes her clients' websites, so they see an increase in conversions and an increased ROI. Listen to this episode of the One Big Tip podcast and hear why AJ Davis of Experimentzone.com knows the importance of using a comprehensive CRO approach.In this episode[2:02] Hear how AJ started her company, Experimentzone.com. [7:40] The importance of having an AB test for your strategy.  [12:02] The importance of simplicity and direct message on your website. [14:20] Why doing CRO from the top down is effective. Support the show (https://jeffmendelson.com/onebigtip)

After hearing from 5 product/marketing people about their experiences with VWO, Optimizely, Google Optimize and AB Tasty, Matt and Moshe met again to summarize what they learned about the A/B testing and experimentation products.- Some of the discussion points include:- Front end vs back end testing- Product vs marketing testing- The maturity of products for product managers- Sharing insights and learning- Integrating results data into analytics platforms- And more! * Product for Product sitehttps://www.spreaker.com/show/product-for-product * You can find the podcast's page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our third episode in the A/B testing tools series is dedicated to Google Optimize.In this episode, Matt and Moshe are joined by Tracy Laranjo, a Conversion Rate Optimization Manager using Google Optimize at InkBox.Google Optimize is part of the Google Marketing Platform so it works well with other Google products like Google Analytics. Tracy speaks to her work in optimization using Google Optimize and how it's low barrier of entry has allowed her to implement experiments with success.Tracy is also a host on the Experiment Nation podcast where they have insightful conversations about this space in Product.Come join Matt, Moshe and Tracy to learn about Google Optimize and the Experiment Nation podcast! * You can connect with Tracy at:LinkedIn - linkedin.com/in/tracylaranjo/Experiment Nation - experimentnation.com/ * Google Optimize: marketingplatform.google.com/about/optimize/ * You can find the podcast's page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

AJ is a conversion rate optimization (CRO) specialist. She's the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product. AJ website: https://experimentzone.com/ Leave me a voice message: https://www.speakpipe.com/successgrid The SuccessGrid Podcast Updates: https://successgrid.subscribemenow.com/ For top tips and more resources pls go here for show notes: https://successgrid.net/sg65/ Sponsors: There Are Just Six Tools You Need to Launch, Grow & Scale Your Online Business — And Systeme.io Have Them All, Funnel and website builder, Email marketing, Memberships, Marketing Automations and Affiliate Program Management. Click here to start for Free. https://successgrid.net/systeme “If you love this show, please leave a review. Go to RateThisPodcast.com/successgrid and follow the simple instructions.”

In this week’s episode One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now,  in the way your potential buyer will in the future Want to get even more traffic to your website? An SEO expert joins Paul to reveal what else you can do to optimise your on-line presence Speaking of your website, have you heard about ‘exit intent pop ups’? And are they right for your website? They could help generate more leads… Paul explains more Plus, how about an amazing prize for life?! In the show this week you can win a lifetime membership to the MSP community The Tech Tribe Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the importance of running your business as if you were trying to sell it, Paul mentioned the great book Built To Sell by John Warrillow (and his podcast) Register for a free copy of Paul’s book Paul mentioned Google Optimize when discussing the benefits of testing an ‘exit intent pop up’ Producer James Lett told you about the chance to win a lifetime membership to the Tech Tribe – enter HERE (closes midnight Sunday 11th July 2021 UK time) Paul’s special guest was Joey Donovan Guido from Cuppa SEO Web Design and the author of A Holistic Guide to Online Marketing, talking about how to get more traffic to your website In the conversation, Joey mentioned BrightLocal (that could help you with citations) plus Google My Business Many thanks to Christian Fleming from Northstar IT for recommending the book Zero Negativity by Ant Middleton On July 13th Paul will be joined by the business guide Steve Preda, talking about how to make your MSP self managing, fast growing, and highly profitable Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode

Francis "Ted" Fay is a marketing leader with strategic vision and a hands-on approach. He's the founder of 2 Find Marketing where he helps his clients as a digital strategist, combining business plans, short term needs, marketing technology, team and partner capabilities to deliver digital transformation programs.He's comfortable working with both public companies and those in private equity environments. Prior to founding his firm, he's had experience in managing P&L, including capital, marketing advertising, and staffing budgets.Ted has deep, broad based marketing experience from strategic planning and new product development through product launch, sales training, new customer acquisition and lead generation programs, and channel management. Equally familiar with local, dealer and franchise marketing requirements as with international needs.He's a digital and e-commerce leader, developing and implementing successful marketing programs and technologies including: search engine optimization (SEO), pay-per-click (PPC), social media management (SMM), product information management (PIM), content management systems (CMS), web analysis and analysis (Google Marketing Platform's Google Analytics, Google Optimize, Google Tag Manager and Google Data Studio). Reach Ted at: https://www.linkedin.com/in/tedfayhttps://www.2findmarketing.comtedfay@gmail.com***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Demystifying Conversion Rate Optimization and Data Analysis to Maximize Your Store's Profit and Potential All the way from Kenya, we're proud to welcome Ann Njuguna, a data analyst, web developer, and conversion rate optimization specialist with a keen eye for detail.We're even more proud to say that Ann is one of our team members at Budai Media, making this episode of The Ecom Show a special in-house episode! You'd be shocked to know just how many businesses are entirely neglecting CRO these days, even though it's more important than ever to get on board with this ever-growing field. Sit down and listen in as Budai Media's founder Daniel Budai, and our very own CRO expert weigh in on a variety of topics like: ✔️ How data collection and CRO have evolved in the last several years ✔️ Which businesses should start thinking about CRO ✔️ Optimizing for mobile or desktop ✔️ The best tools for data analysis ✔️ Are there quick hacks for better CRO? Then and Now Before Ann got her start in CRO, she specialized as a web developer. In the six years since she chose to focus on CRO, lots have changed!We see more ecommerce businesses and companies in general focusing on data collection. Before, it was also quite tricky to find an ideal customer for CRO because not many people understood its value, but Ann has noticed this is rapidly changing. People are starting to wake up and understand its importance. Right for Your Business? Should my business be focusing on CRO just yet? That's an important question to ask with an easy answer to give: Yes! Regardless of what product you sell, Ann says that any webpage with a goal in mind, whether it's a video to be watched or a button to click, you should be thinking about CRO.To dive deep and figure out what issues plague your website's conversion rate, it's essential to have enough reliable data to make an informed hypothesis and decision. If you haven't received enough traffic to your website, you can still make note of trends you see and try to figure out why certain things are or aren't working. Desktop vs. Mobile Which one should you optimize for? The easy answer is both, but that isn't always feasible for companies depending on money, human resources, and time. The more complicated answer is that you should truly consider the nature of your product and your audience before you make this decision.Ann gives the example of a logo or graphic design company that creates graphics and says that their clients are most likely using desktops due to the nature of their work and the software they will use when they receive their order. On the flipside, fashion brands usually receive more casual shoppers on mobile devices, so it pays to think this through! Right Tools for the Job Google Analytics does a great job delivering a well-rounded arsenal for data analysts and CRO-focused individuals, but it's hardly the only thing you should be using. For optimization and data collection, Ann recommends Google Optimize for more basic stuff, while Optimizely and Visual Web Optimize are more high-tier tools.Segment, Heap Analytics, and Mixpanel are also excellent tools to have in your arsenal, while for testing and heat maps, Hotjar, Crazy Egg, and Usertesting.com are incredibly useful. Easy Hacks and Quick Fixes? It might not be what you wanted to hear, but there are no quick hacks in CRO!The best bet is to follow the process because what works for one store might not work for another. Instead, collecting data and identifying leaks in your customer journey is vital, along with testing your theory multiple times.The thing with CRO is that it is a never-ending process, so don't get too comfortable if you've seen a boost in your numbers. Competition is always nipping at your heels, so if you don't think it's crucial to improve your user's experience constantly, other companies will swoop in and take your customers! If you would like to work with Ann and see how she can help you fine-tune your website to produce better results, feel free to contact us! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

MDP | Modern Dealer Podcast - CTA's, Conversion Tools, Google Optimize + 4x5 YouTube Video Ads.

Why Website Conversion Optimization Is The Hidden Gem Of Ecommerce For this week's podcast episode, we're joined by Conversion Rate Optimization expert Justin Christianson from Texas, who's been in the digital marketing realm for over 20 years! Now he's a bestselling author and co-founder of his own agency, Conversion Fanatics. Despite only offering CRO as a service for the last seven years, he's truly seen everything there is to see with regards to ecommerce. Sit down and listen in to learn about the biggest mistakes business owners make with their websites, so you can skip the suffering and find your own success much quicker and much easier! You can gain insight into: ✔️ The best tools and apps for CRO ✔️ Qualitative vs. Quantitative approach to Conversion Rate Optimization ✔️ Last-minute CRO tips for a successful Q4 ✔️ The best ways to set up your Shopify store ✔️ Avoiding gimmicks, listening to the customers, and thinking long term Tools of the Trade Everyone has their preferences, but Justin has been in the game a lot longer than most. Over the years, he's preferred to use Convert.com as his primary diagnostic tool. Google Optimize doesn't play so nicely with Shopify, so he appreciates Convert.com's data and its arsenal of tools. As far as apps go, Justin thinks simplicity is critical. If he had the time, he would custom code his own programs to avoid the pitfalls of popular apps that overcomplicate things. Too many apps can crash a site or do more damage than good, but he does mention that Justuno and Klaivyo are two notable exceptions everyone should use. One Size Does Not Fit All If you own a brand making six-figures annually, you shouldn't be deep-diving into the data just yet; there simply isn't enough to study early on! Justin recommends taking a qualitative approach early on instead, focusing more on the customer experience. Listening to your customers can be the most valuable thing you ever do. Exit polls, surveys, and heat maps are your best friends! If you are making seven or eight figures per year, you can start thinking about optimizing your website to bring up conversion rates and increase your Average Order Value. CRO is only effective for brands with lots of traffic and over 300 orders per month, the bare minimum to start taking a quantitative approach. CRO Tips for Q4 Simply put, CRO is not like any other form of marketing. Buyer behavior and buyer experiences change drastically in Q4, so Justin says you can throw everything you know out of the window. Your best bet is to make sure your site is ready to take on heavy traffic, help it run smoothly, and trust in the process. Justin also notes that if you want to build trust, don't try to make a quick buck with gimmicks or “grey hat” tricks. Customers will be scared off by fake countdown timers and lies about product scarcity. Simplicity is Better Justin stresses the importance of simplicity, opting to use powerful imagery rather than wordy texts. When people ask him what the best Shopify theme is, he says the free one you get right out of the box, of course! Daniel and Justin also mention that the product page is the most important part of your store, and it's where brand owners tend to lose most of their traffic. Since most ecommerce shoppers are browsing on mobile, you really only have six inches of screen to impress them, so don't waste space with credit card logos, security icons, or other unhelpful items. Think Long Term Conversion Fanatics won't even work with shortsighted ecommerce owners hellbent on making a quick buck. He rolls his eyes when he sees countdown timers or overused discounts being offered. It's not easy to see the big picture, but your business will benefit from it if you can think long-term. Be patient, trust your product, and above all else, listen to your customers! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Justin: Justin's Social Media Justin's website

CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: * Simple AB split testing * Heat Mapping – including crazy egg, hotjar * Clear Call to actions * optimizing and creating a fictionless conversion process * Landing page optimization – Google Optimize, VWO, Optimizly * What are the key areas of a page to optimize * Getting the Simple parts of CRO right Episode Transcript 0:00 – 05:02You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earned money into advertising business. So why is it that after all this time and effort he didn’t focus on? Optimizing the onsite experience. In today’s episode. We’re going to talk about conversion right optimization or Sarah. This is the combination of hot and science that’s entirely focused on increasing number of people who hit your website and converting those into customers. My name’s Jerry Doyle, and this is rectal podcast right market professionals from all over the world to help start up found is like you learn the different marketing out foams to grow your business. Hi and welcome to this week’s episode this week. We’re going to be tightly focused around cri will conversion rate optimization. And with join discuss these topping by league Chapman. Who is a digital strategy marketing automation extraordinary who works with red x digital here in Brisbane. We’ve made look welcome to the show. Thanks jared. Fantastic way going to really explore this area, which I feel like it’s one of those areas when you have a business that often gets overlooked. It’s that thing that you stop stopping use. I actually done always worked to get people to my website chilly that can save what’s happening. And I’m just curious. I mean from your from your side, and that’s come my vision of it from your Cy why do you feel or what do you say that conversion rate optimization is selling Poland for a business to get? Right. These days. Yeah. Well, I guess now you’ve spent all the money will time or all three to get people to you website. So if they get there, and then they ended up leaving without in voting into whatever you close as conversion that’s a bit of a a waste of time in money. So you really want happened allies on that make the most of it. Two different ways to do that as some show. We’ll discuss I mean. Yeah. Well, I mean let let’s get into that. Because I’m sure a lot of people who are listening to this have maybe heard of conversion rate, optimization CRO. But it really maybe fully appreciate all the different elements kind can involve because it’s not like traditional marketing advertising this little components. He is. I mean, we’ve got a very short window here. But can you give us a rough idea of the kind of things you might be working on under the umbrella of Sierra? Yes, I really I guess anything that’s going to push people down that funnel towards converting into festival. And just reducing any points of frictional in the way. That can be also things. Jennifer, my point of view do a lot of testing so AB split testing most people hurdles multi variant testing, which is taking that to another level. And then just is experience you just making things as as possible reducing steps. And all there’s all kinds of ice today that list five in some of those. Yeah. I mean, if we’re going to do a simple ABC split test. So might as people get that, you know, you’ve got two options. So he we’re talking about let’s paint us in our in our heads. I’m ginger marketer. I’m blocking traffic to a website. It’s like car insurance website,