Podcast appearances and mentions of greg friedman

Greg Friedman sees a "sluggish" summer ahead for the markets and points to affordability issues in the housing market as a central reason for economic pressures. He thinks the elevated 10-year treasury yield will keep mortgage rates higher for buyers, as well as owners of commercial real estate. He sees a "decade of underperformance" ahead for the commercial real estate market. In terms of the labor market, Greg thinks there are some cracks starting to show and believes it could be a challenging few years ahead.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

With the 10-year Treasury hovering near 5% and Trump's $3T tax plan rattling the bond market, capital costs are surging — and CRE is feeling the heat. On this episode, Peachtree Group CEO Greg Friedman dove into how the rising 10-year Treasury is impacting deals, the challenge of supporting exit caps in a rapidly shifting environment, how extend and pretend is hurting deals and why he's still doing development deals even though he expects CRE to underperform for a while.Register on Bisnow.com to join next Friday's conversation live, or check back here for the conversation after it airs. 

For Long Island, New York-based entrepreneurial brothers Howard and Steven Silverstein, a fueling issue during a day on the water led to an a-ha moment that inspired an invention: the CLiX. Designed to prevent fuel spills, wasted gas and messy cleanups, the CLiX is a one-click spill prevention system for gasoline and diesel boats – a $39.95 funnel-shaped secure attachment that keeps every drop of fuel in the boat tank. With its custom-blended, biodegradable rubberized material and patent-pending technology, the CLiX is safe for users and the environment, helping boaters fuel up without the fuel ever overflowing onto the vessel or into the water.“I remember when my brother, Steven, asked me to come out on his boat for a day on the water. We had never been to the boat and were very excited about it. When we got there, it turned out that Steven had not been able to fuel it up that day as he normally would for company,” Howard said about the March 2024 outing at the Huntington Yacht Club in New York. “So, there I was, standing with him on the fuel dock while he fueled his boat up. He was calling out to his wife about the fuel level, and she was calling back. It was obvious that this was not like filling a car. It was stressful. I did not know that filling a boat was this difficult.” Steven explained the fueling dilemma to Howard, who examined the problem and instantly came up with a solution. “I sketched it out, and the unit you see now looks almost exactly like what I drew that day,” Howard said. Because Steven's fueling  problem was not unique to him, Howard knew he was on to something marketable with his invention. In October 2024, the CLiX officially launched at the IBEX show in Tampa, Florida. The positive feedback has been due, in part, to the fact that there is no other product on the market that does what the CLiX does. “It keeps the fuel in the fill tube and tank where it belongs,” Howard said. “It allows the fueling nozzle to activate the same way it does when filling a car, bringing that level of ease and eliminating all the stress of fueling.”  The Silversteins are currently working with select marinas for them to sell directly to their customers and for use by staff as they fuel boats. “We have programs where the marinas can act as either affiliates, receiving a commission for every CLiX sold through our site, or as partners where they buy at a reseller price and sell direct to their marina clients,” Howard said. They are also working on sponsoring programs at marinas. The pair has brought on new partner Greg Friedman to assist with these initiatives. “The programs are focused on the environmental impact of boating and what we all can do to help,” Howard saidT he Silversteins pointed to how marinas can benefit from utilizing the CLiX. “Few spills to clean up means less reporting and less possibility of code violations,” Howard said. “By acting as good stewards of the water around their docks, they keep it free of fuel, creating a healthy environment for the marine life, which marina owners and boaters care so much about." The CLiX won a coveted Innovation Award for 2024 at the IBEX show, and it was also featured at the New York Boat Show and the Miami Boat Show. Garnering these accolades has been a professional coup for the Silversteins, who have both thrived in various business positions throughout their careers. Howard is already working on several other innovative ideas that may continue to help boaters have tranquil experiences on the water.  

"Commercial real estate continues to remain in chaos," says Greg Friedman. He believes fundamentals surrounding the industry remain solid but capital markets continue to raise outlook uncertainty. Greg uses the 10-year treasury as a benchmark for commercial real estate and talks about the other ways sentiment has shifted in the industry.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Inner Journey with Greg Friedman welcomes back Julite Moret.  Rev Dr Julie Moret, author of What's Your What? How to Ignite Your Unique Brand, is an accomplished international speaker and teacher.  Julie is an inspirational speaker at the Agape International Spiritual Center founded & directed by Michael Bernard Beckwith. And on march 26th at 6pm she is leading “Change Your Frequency”, With Michael beckwith, Queen Afua, Dr. Delatorro McNeal.

Inner Journey with Greg Friedman shares this episode in order to promote unification across party, dogmatic and cultual divisions to stand FOR, "WE THE PEOPLE!!!!"Research suggests that it only requires 3.5% of the population to engage in non-violent resistance for these movements to be effective.  Thunberg's actions and the actions of the 1968 Olympians show how it is possible, even for individuals, to make an enormous impact and inspire change.The wave of aggressive anti-protest lawsWhile the impact and influence of protests and demonstrations continue to grow, this is being met with a wave of aggressive legislative restrictions, policies and responses designed to limit their effectiveness.For example, 93% of the protests against racial injustice in the United States in the wake of the murder of George Floyd by a Minneapolis police officer were peaceful; however, the narrative around the protests was that they were largely violent demonstrations and as such triggered an excessive police response.

Greg Friedman offers a wide perspective on the real estate market. He uses the 10-year treasury yield as a market indicator but notes inconsistencies in the latest trends compared to real estate. Greg believes there will be better buying opportunities on the horizon once real estate finds a bottom to build a new foundation.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Dr. Ray Foxworth and Dr. Greg Friedman explore the often-overlooked topic of documentation in chiropractic care. Drawing on 25+ years of experience, Dr. Friedman shares insights on mastering coding, understanding medical necessity, and avoiding the pitfalls of poor documentation. They also discuss patient contracts, prepaid plans, ethical practices, and the role of AI in healthcare. Packed with practical advice and personal anecdotes, this episode is a must-listen for chiropractors looking to enhance compliance and patient care.

Inner Journey with Greg Friedman esxplores Unity vs. Divisiveness.  Naturalist David Attenborough once asked, "Did you know that if you put 100 black ants and 100 red ants in a jar, nothing will happen? But if you shake the jar hard, the ants start killing each other. The red ants consider the black ants their enemies, and the black ants consider the red ants their enemies. The true enemy is the one shaking the jar." The same thing happens in human society. So, before we attack each other, we should think about it who's shaking the jar.

Inner Journey with Greg Friedmabn welcomes Brian Seth Hurst. Brianhas built a career at the forefront of storytelling and technology innovation. While working for entertainment marketing powerhouse Pittard Sullivan, he was a member of the original TiVo team, contributing to the development and user experience of the world's first DVR.   He is also co-author with Olivia Newton-John of the best selling children's book “A Pig Tale” from Simon & Schuster> Brian's latest offering is the book “WHOLE,” a collection of essays on life's challenges and the companion workbook, that helps us address and resolve our live's challenges.

Greg Friedman says commercial real estate is “well-positioned” for 2025 under the Trump administration. “On the negative side, there's just a lot of broken balance sheets,” along with higher interest rates. He says investing in real estate will be less broad and more focused on picking individual winners, and walks through his favorite areas.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Our guest this evening has been on Inner JournePPsychic Children, Psychic People" is an encyclopedia of a resource for everything you ever wanteed to know about psychic abilities but didn't know who to ask. Ask Tina Erwin and her other book, "The Crossing Over Prayer Book" is a phenomenal companian book.

Inner Jouorney with Greg Friedman welcomes GRATITUDE every day and every moment to the best of our abilities. As a part of that process at the end or the beginning of every year we take an entire show to see what y'all are grateful for. It is a celebration that fosters abundance and we are happy toencourage others into recognizing that gratitude is a presence process that supports us now and always.  To that end,  THANK YOU!!!!!

While the availability of financing will be better for hotel investors and developers, borrowers who are willing to get more creative on how they finance deal are most poised for success, according to Peachtree Group's Greg Friedman. 

Despite markets bracing for more deregulation under President-elect Donald Trump, Greg Friedman says higher interest rates will damage commercial real estate. He believes regional banks will stay conservative in a high-rate environment, which can squeeze the CRE market. However, Greg says his firm has seen success in multi-family and retail spaces. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Monique Marvez is our guest tonight on Inner Journey with Greg Friedman. Monique uses her  Cubana roots to emphasize themes in her skits common among Latina women such as relationships, gender dynamics, gender stereotypes, and communication and she does so with insight and her super gift of being to speak truth through comedy.

Inner Journey with Greg Friedman welcomes the autor of SHAYLA, Regina LaFrance. Regina shares hope for others who have been molested and suffered from abuse. Passionate in her perseverance and resolve of this issue, Regina speaks to the realities of child sexual abuse—escalating at an alarming rate. Her intention for writing this book is to increase awareness, and her public outcry, to parents raising children; in her mission to identify when a child is in fear of speaking up. And to prevent the unthinkable from happening to our precious young and innocent.

Innr Jouney with Greg Friedman welcomes Jay Azavari, Jay has been working with trauma as both a facilitator and educator for over 25 years. In 2006 he studied vibrational medicine, focusing on resolving dissonances in the physical and subtle bodies.  In 2008 he was introduced to Somatic Experiencing, Jay instantly recognized SE as a powerful tool profoundly reminiscent of his past shamanic experiences. He has a passion for functional movement, human resonance, and the symbiosis that exists within and without.​Jay has been a professional Musician & Music Instructor since 2002. Creating accessibility to all levels of musical capabilities, helping everyone he works with to access their innate harmonic genius.

Inner Journey with Greg Friedman welcomes Alan Steinfeld, Alan is an explorer of consciousness. For over 30 years he has hosted and produced the weekly television series New Realities in New York City. Additionally, wl there have been over 20 million viewers who have seen his programs. He informs millions about human potential, remote viewing, and the nature of alien contact. For the past eight years he has emceed the largest UFO event in the country, Contact in the Desert. He feels that only when the inner explorations of the soul are combined with the outer adventures of the mind can we achieve a harmonious understanding of our place in the cosmos.

nner Journey with Greg Friedman HAPPILY, WHOLE HEARTEDLY WELCOMES GRATITUDE!!!!In these weird and wonderful times it is more imperitive than ever before to welcome to be grateful for what is, and in that celebrate, accept and grow our abundance.

Greg Friedman joins Nicole Petallides at the NYSE site with a deep-dive into the high rate environment facing investors right now. When looking at the 10-year Treasury rate which is "more than double pre-2022 average," Greg believes its reshaping valuations and refinancing dynamics. In the real estate realm, he sees uneven performance saying "90% of office vacancies are in just 30% of office buildings." ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

We are living in a time of upheaval.  This tends to make people scared. We have nothing to fear.  We are divinity incarnate. In thiis episode Greg dives deep into some of the unrest and division  following the election and offers an alternative, love, like, appreciation and confidence.  LOVE, LOVE LOVE!!!!!

Hurrican Helen, Asheville and the aftermathJoin us tonight as Inner Journey with Greg Friedman welcomes, Jordan Coppinger of the Asheville Media Group as she shares her stories of triumphs, tribulatations, celebrations and strife.  The reincarnation of Asheville has just begun and there is much help needed. Below you will find a few different options as to how you may support different charities in Asheville:  https://homewardboundwnc.orghttps://www.mannafoodbank.org/how-you-can-help/donate/donate-food/#:~:text=At%20MANNA%20FoodBank%2C%20people%20experiencing,both%20nourishing%20and%20culturally%20responsive.https://shopecreekwilderness.com

Inner Journey with Greg Friedman welcomes Paul David. Paul is a Minneapolis business man, reader and musician. He is the kind of multi-dimensional  being that is becoming more and more common.  He has one foot in the normy world, another in the woo woo world and yet another as a Minnesota-based musician. All of these different aspects of his life in a way that promotes bring a grounded balance to his ability to be of service.

Inner Journey with Greg Friedman welcomes Pastor Rod Echols graduated from Brown University, and holds a Master of Divinity from Boston University.  His specialties include pastoral care, leadership development, communication, fundraising, and counseling. Reverend Rod has served in various capacities in a number of churches, including Youth Pastor, Interim Minister, and most recently Pastor of Congregational Development before joining us here at NCC! His faith is strong. He listens and communicates well. He is a quality preacher and brings a passion for social justice. He also seeks to provide space for young people to gather and connect. Rev. Rod is a young, spirited pastor who speaks from the heart.”

Inner Journey with Greg Friedman welcomes Austrian native Herwig Maurer. Herwig's work is influenced by over three decades immersed in a wide range of spiritual modalities. These include Western Mystery Schools, Earth-based religions, Systemic Constellation Work, NLP, and various other delicacies from the spiritual salad bar that Southern California embodies. Adopted by Lakota Native Americans, the term “shaman” could be used to describe him, though he rejects how the word is used in today's Western world. His latest offering is a fusion of spiritual, punk and techno and sounds like nothing you've heard before and once immersed in the sound it draws you back with a magnetic pull.

Inner Journey welcoers Eric Rankin, host of Awakening Code Radio. Eric is also a researcher in the fields of ancient cultures, religion, and physics. His findings have been featured on The History Channel and Gaia TV, and made available to millions through his podcasts, Youtube videos, lectures, workshops, and published scientific articles. He is most recognized for his discovery that elemental geometric shapes reveal specific musical harmonics, suggesting that the universe is a symphonic system resonating in mathematically perfect harmony with every aspect of itself. 

Inner Journey with Greg Friedman welcomes Radhika Das. Radhika Das serves as a dedicated driving force for the global community of kirtan enthusiasts.  He has touched thousands across the globe. His approach to mantra meditation intertwines music and philosophy, often leaving his audience in a state of bliss, culminating in ecstatic dance.

Greg welcomes Sarah Bella to Inner Journey. Sarah is originally a Bostonian who holds her state motto Live Free or Die in highest regard   Sarah promotes a system that meets the human needs of the people while prioritizing individual liberty such as bodily autonomy and privacy rights.   With decades of journalism and campaign experience, her political writings focus on policy analysis, public relations, and campaign strategy through the lens of intersectional feminism. 

As people are traveling at record levels, the hotel industry is flourishing with demand that is exceeding 2019. Leisure travel has grown significantly, and corporate travel has growth for several quarters. Since almost no new supply has been constructed in the last five years, there's a current supply-demand imbalance that's benefitting hotel operators. Greg Friedman, Managing Principal and Chief Executive Officer of Peachtree Group in Atlanta, owns 70 select service hotels, mostly in the Southeast, and is a lender to other operators. Greg currently has 130 first lien loans out to other operators. Peachtree is a vertically integrated firm that develops, acquires, manages, and finances hotels. 

In this show, Michelle and Greg Friedman (host of KXFM's Inner Journey), have an engaging and enlightening conversation with Elias Arjan, Co-Founder/CEO of PRUVN Research and a longevity expert. Elias talked about his company, PRUVN, and how they conduct scientific research to validate the claims of top wellness brands in the multi-trillion-dollar wellness industry.  The show featured a lot of live audience engagement from listeners. Longevity and the possibility of living 100 healthy years through new technologies was discussed, including stem cells and how they are derived and produced.  We also talked about the importance of gathering in person, dancing, music, loving relationships, and nature. Elias Arjan's new talk, which he will be sharing at HEAL THE FIELD, is titled “Immortality: Myth, Art or Science.”Special thanks to Admin Colleen for her magical skills behind the scenes and to Lela Vandivier, founder of WholeHumanCollective.net and producer of HEAL THE FIELD, where Elias will be speaking.

Nhan  Esteban Khuong is a dedicated Husbandand father, Traditional Medicine practitioner, Martial Arts and self defense trainer, Bladesmith, wilderness living and primitive skills instructor.Nhan has dedicated his life journey to the discovery of truth, and the exploration of human potential. Now he focuses on teaching self reliance skills, nature and ancestral connection, and solutions to the confounding misinformation, half-truths and deception propagated by mainstream media and the powers that be.Integrating his background in traditional healing arts, classical and non-classical martial arts, unconventional life philosophies, pre-industrial skills and technology, and powered by a love and reverence for nature, Nhan's mission is to help others live lightly on the Earth while developing a deeper connection with nature through aboriginal and modern wilderness living skills, ancestral wisdom, and a community of growing consciousness.If intersted in expanded yourpresence on this planet, please check out:https://earthskypeople.org/nhan-esteban-khuong/  

What used to be the domain of the weird, whacky and woo woo, is now becoming mainstream. Inner Journey welcomes Alan Jones to explore psylocybin. Johns Hopins has come out with studies affirming the myriad of benefits and M.A.P.S. has long been doing research. M.A.P.S is an organization in Central California that has long been doing research designed to facilitate peace and happiness in humans and Alan shares some of his experiences and wisdom along the same path.

Eric Steven Rankin author and host of Awakening Code Radio joins Greg on Inner Journey. The X Timeline (X being the most common symbol used to convey the unknown) will seem to come out of nowhere – and everywhere – all at once. The heads of governments and giant corporations will be caught completely off guard. They will not be able to accept the fact that, though relatively small, a vital percentage of the population has gone rogue. These new radicals will not fight, but they also will not run. They will be almost impossible to manage, teach and govern, as they will manage, teach and govern themselves. They will not be paralyzed by fear, they will mobilize and be empowered by their inalienable rights to life, liberty and the pursuit of happiness. Rebellions are led by disenchanted rebels, and such an army of peaceful warriors is growing larger every day in countries all over the world. Military forces are accustomed to squashing small, armed uprisings…. What they don't know how to combat is a passively non-compliant group of people who will not fight with force, who have no fear, and who will no longer participate in corrupt systems ruled by a small minority.

On Inner Journey with Greg Friedman, Greg speaks about the falacy of war.  Once upon a time in this world we were taught that it was appropriate to kill and maim various people from countries all over the world.  It is because we were fed lies.  It is simply excellent marketing designed to feed the insatiable.  We revere billionaires as though they are amazing. Greg take the time to share the illness that inspores the horders that want young men and women all over the world to go to war.  Arms are a huge income. Destroying lives, cities and countires are a huge source of income.  Tear it apart so that you can rebuild it, rinse, lather and repeat. We can band together in and for love. This world does not have to succumb to violence. Teach, Live, Breathe LOVE PLEASE

Today's guest is Greg Friedman.   Greg has more than 23 years' hospitality experience with an emphasis on deal-structure and financing. He successfully has led Peachtree in more than $8 Billion in hotel acquisitions, investments and development since co-founding the company.    Show summary: In this podcast episode, Greg Friedman shares his insights on the commercial real estate landscape, focusing on the lucrative opportunities in credit trade for financing acquisitions, developments, and recapitalizations. He recounts Peachtree's adept navigation through economic downturns like the Great Financial Crisis and the pandemic, crediting proactive investment strategies. Greg also discusses the hotel industry's potential, driven by favorable supply-demand dynamics. -------------------------------------------------------------- Introduction (00:00:00)   Greg Friedman's Background (00:01:07)   Influence of Family and Entrepreneurship (00:02:00)   Navigating the Great Financial Crisis (00:04:29)   Investing During Market Disruption (00:06:39)   Hotel Investment Strategies (00:09:23)   Opportunities in the Hospitality Space (00:12:11)   Investment Risks and Opportunities (00:13:17)   Lending and Financing Strategies (00:16:58)   Target Audience and Demand Profile (00:18:44)   Conclusion and Contact Information (00:20:30) --------------------------------------------------------------   Connect with Greg: Web: https://www.peachtreegroup.com/   Connect with Sam: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com   SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f -------------------------------------------------------------- Want to read the full show notes of the episode? Check it out below: Greg Friedman (00:00:00) - Across all commercial real estate. I think the best opportunity set is on the credit side. The credit trade me hands down, is the most compelling trade today. And if you're doing direct lending, you know where you're financing groups to go out and acquire and develop assets or even recapitalize existing assets. And a lot of cases were, you know, ultimately driving from a standpoint of the investments we're making, we're getting, you know, outcomes that are very similar to what we would be getting if we were investing on the equity side.   Intro (00:00:29) - Welcome to the how to Scale commercial real estate show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big.   Sam Wilson (00:00:42) - Greg Friedman, thank you for taking the time to come on the show today. I certainly appreciate having you. Come on.   Greg Friedman (00:00:48) - Yeah. Thank you Sam. I appreciate the opportunity to be on the show with you today.   Sam Wilson (00:00:51) - Absolutely. Greg, as our listeners know, normally I give the guest bio there in the beginning, telling all about the guest and where they come from.   Sam Wilson (00:00:58) - But instead, we're going to skip straight to the same question I ask every guest who comes on the show in 90s or less. Can you tell me, where did you start? Where are you now, and how did you get there?   Greg Friedman (00:01:07) - Definitely. so, you know, I graduated from University of Texas at Austin back in 1999. I spent, you know, about eight, you know, 8 or 9 years in banking before I started Peachtree going back, you know, to 2007. And, you know, Peachtree, when I originally started it, it was a, you know, small family office that we were focused on going out and acquiring and developing hotel assets. And like all businesses, we've transitioned through the years and we've transitioned into a vertically integrated private equity firm that invests across, you know, all commercial real estate property type. So we invest, you know, still very heavily across the hotel space. But we also have investments across all commercial property types as well as we have investments outside of real estate as well.   Greg Friedman (00:01:49) - And then as I mentioned, we're vertically integrated. So we own an operation development lending asset management company, so forth.   Sam Wilson (00:01:56) - That is fantastic. Did you grow up in a family of entrepreneurs?   Greg Friedman (00:02:00) - You know, I did. So my my grandfather was a huge entrepreneur. He was a doctor by trade. And he, he also owned a bunch of real estate, like any good doctor that lived in a small town in Alabama, because I grew up right outside Tuscaloosa. He was, you know, he was very focused on not only being a doctor. He was an eye doctor. He was also focused on doing everything from owning commercial real estate, you know, to owning a home building business to owning movie theaters. So he was, you know, very entrepreneurial. So he was a huge influence on my life. And he, you know, owned hotel properties. And that was, you know, that's how I sort of got into the business because he owned a business that owned hotels, but also owned a hotel lending business.   Greg Friedman (00:02:43) - So I personally grew up around the business before, you know, professionally getting into the, hospitality business on the lending side, when I graduated college.   Sam Wilson (00:02:51) - Got it. And so was that. I guess maybe that's the answer, the question that's kind of what gave you the bug early on that said, hey, this is this is kind of the direction we're going to take, but what did you decide to do differently? Maybe, you know, when you launched Peachtree that your family wasn't already involved in.   Greg Friedman (00:03:08) - Yeah. So, you know, at this point in time, when I launched Peachtree, my family was pretty much out of the hotel business outside of, you know, some limited investments. So it was, you know, my grandfather, unfortunately, he was, you know, at this point in time, he passed away shortly after I started Peachtree, but didn't have a lot of, you know, he had sold off most of his investments. And same for my mom, who was a big influence as well.   Greg Friedman (00:03:29) - But, but really went in and, you know, initially thought I was going to, you know, just focus because I knew the hotel business from a professional perspective that was out there financing, capitalizing hotel projects and have financing capitalized over 300 hotel projects across the US when I was on the banking side, so I wasn't necessarily looking to duplicate what the family business had done. I was trying to really create my own legacy. And, you know, with myself and I had a partner that still is involved in the business today. The two of us both wanted to create our own legacies, to go out, you know, acquire and develop hotel properties. And we had, you know, our own capital that we were investing. So, you know, personally was using my capital along with my partner. And then our family members were investing heavily. So my grandfather, my mom and so forth were big investors. Initially when we went out and acquired developed assets, when we set up a business.   Sam Wilson (00:04:20) - Got it.   Sam Wilson (00:04:20) - You launched that in 2007. That seems like the prime time to, get heavily into commercial real estate. How did you weather the next 3 or 4 years?   Greg Friedman (00:04:29) - Yeah. So we're good at picking timing here. So we picked it in May of 2007 when we formed Peachtree. And and that was probably the absolute peak before the great financial crisis. And so we, you know, so we went out and, you know, made about eight, 8 or 9 investments across the lodging space, in 2007 timeframe where we bought some land parcels that we ended up developing into hotels shortly thereafter, or we bought actual hotel assets. And it was, it was sort of interesting, just as I reflect on it, because, you know, it was probably the best lesson, you know, for us on the business side, because we quickly went from, you know, being able to play offense, meaning we were able to make investments to happen to play, you know, truly play defense because we were going through one of the, you know, worst economic situations of all time.   Greg Friedman (00:05:17) - With the great financial crisis that really took hold by the mid part of 2008. And, and we successfully navigated through that environment, not only do we end up producing, you know, decent returns, we, you know, all those investments we made, we actually made positive returns on every investment we made pre, great financial crisis. But we were we were super active. We were, you know, very good about not only playing defense but being able to go out and play offense and buy a lot of distressed debt during the great financial crisis. You know, where we bought over, you know, 50 loans. We bought a lot of hotels that were in distress on the real estate side as well. And we bought, you know, we developed a bunch of hotels from the ground up in the middle of the great financial crisis. So we had a lot of success making new investments as well as playing defense. And, you know, being able to, you know, really optimize and drive the returns across our, you know, our existing investments at that point in time during the great financial crisis.   Sam Wilson (00:06:13) - It sounds like you guys were. What? Let's be brave when others are fearful. Like you guys were brave when others were fearful in in this time. What? What did you guys do differently that able you know, that allowed you guys to go out and buy distressed hotel assets and say or distressed debt, whatever it was and say, hey, we're able to do something better than the previous operator has done.   Greg Friedman (00:06:39) - Sure. So I think, you know, I think a couple different things. I think it's just part, you know, at this point in time, I think it's part of our DNA, of our organization. And when you look at just the culture here, we're not afraid of chaos. We're not afraid of, you know, operating in tough environments. And we've had a lot of success doing that, obviously through the great financial crisis. And then even through the pandemic, we were one of the most, you know, active buyers of distressed debt. We bought over, you know, 180 loans in 2020 and 2021.   Greg Friedman (00:07:06) - In the middle of the pandemic, we bought a bunch of hotel distressed hotel assets, even during the pandemic, as well as, you know, we made a lot of, direct loans to groups that needed rescue capital made over, you know, 29 loans to different groups that needed rescue capital to make it through the pandemic. So I think it's it's one of those components where we're willing to be decisive when the market pulls back, you know, you find a lot of groups, become, you know, very timid when there's a, you know, when there's a chaotic environment, when there's disruption in the marketplace. And we're very proactive in the sense that we, you know, like what we did during the great financial crisis, we were very proactive in asset managing our current investments and really setting those investments up to be successful. And then simultaneously, we were able to, you know, shift our mindset because it's hard to play defense and offense at the same time. And you have to sort of, you know, you have to bifurcate those two strategies.   Greg Friedman (00:08:02) - And that's something we did successfully during the GFC. And then as we grew our company because we were much larger, you know, you know, before the pandemic started and we're even larger today than before the pandemic. But, you know, we were able to split our team where we had a certain part of our team focus on playing defense and really optimizing the performance of our existing investments. And then we had another team focused on going out and making new investments in finding and sourcing opportunities. And a lot of cases, what you find in the especially in the hotel industry, there's a lot of inefficiencies from one operator to another. And we've you know, we internalize the operations side going back to 2008 and Peachtree, we did it in order to play defense during the great financial crisis. And having our own internal hotel operation platform has paid dividends for us, not only being able to identify opportunities, but truly being able to outperform, you know, how other operators operate. And unfortunately, when there is disruption in the marketplace, like a pandemic or a great financial crisis, you can quickly see who's good at operating and who's, you know, who's been struggling, but you know, has had the benefit of the, you know, economic conditions before that disruption.   Sam Wilson (00:09:13) - What are some telltale things that you guys look for in an operation where you say, man, that would be a great buy because we can implement X and make this so much better.   Greg Friedman (00:09:23) - Yeah. So a lot of it is looking at revenue management strategies, like you find that a lot of hotels don't really optimize their actual revenue management strategies, being able to maximize rates that they're charging and simultaneously driving the occupancy. So being able to drive those revenues into the asset, you find that other operators are really good at revenue managing. But when you get these revenues, they just overspend and you know, you want to drive. Great guest experience. And we pride ourselves on being able to do that across our portfolio. But you want to be able to, you know, simultaneously because you're making you know, you're making investments in these assets because you're a for profit enterprise. You know, usually and for us, we're for profit. So we want to make sure we're able to control expenses. And we keep a very tight budget on, on what we're spending on the operations side, but we're doing it at a level where we don't want to impact the guest experience.   Greg Friedman (00:10:15) - So being able to balance that out is usually where you can find those opportunity sets. And then, you know, I would say from a more just high level value add strategy that we've been able to implement. When you look at the hundreds and hundreds of, you know, investments we made on the equity side across hotels we've acquired, you know, what you find is a lot of times hotels are undercapitalized from a CapEx perspective. So we'll buy an asset and go in and spend a lot of money to renovate that asset and actually bring it into a level where it can be competitive with the other hotels in its comp set to be able to charge higher rates and be able to drive occupancy. And, you know, other cases, you know, you find that, you know, we're able to, not only, you know, spend money to drive performance from a standpoint of renovating the asset, but change the brand and going from one brand to another brand. There's a lot of value that could be, you know, that could be created by making those brand changes.   Greg Friedman (00:11:11) - And we've had a lot of success in doing that, taking something that's maybe unbranded and putting a marriott or Hilton brand into it. So it has a strong reservation system to help drive that performance.   Sam Wilson (00:11:22) - No, that's really, really excellent. I love the insight there. And I know probably of all commercial real estate asset classes, I know the least about hotels. So this is this is kind of a fun conversation for me to learn, from you. So. Well, Greg, let me ask you this. Like, where is the opportunity that you guys? In hotels today. I mean, it's something where, you know, the traveler preferences have changed. We've seen a lot of, I think, shift in the in the market. you you mentioned here even before we started hitting record that you saw that there's chaos in commercial real estate. So I'm sure having weathered 2007, you know, been through that, built an enormous company up until now. You guys are constantly reassessing where opportunity lies. So give us kind of the insight on what you think and where you guys are positioning yourselves as it pertains to the hospitality space as a whole.   Greg Friedman (00:12:11) - Yeah. So and we we love the hotel space. And we also, you know, we still think there's a lot of opportunities within commercial real estate outside of hotels as well. But across all commercial real estate in general, hands down, the best opportunity set today is not to go out and acquire assets. You know, we think there's a better opportunity set actually on the development side across hotels today, although I think there will be a better opportunity to buy hotels more opportunistically later this year. But we're finding, you know, a better opportunity set if you are investing on the equity side, on the development side versus actually acquiring assets. But going back to my original point, though, across all commercial real estate, I think the best opportunity set is on the credit side. The credit trade me hands down is the most compelling trade today. And if you're doing direct lending, you know where you're financing groups to go out and acquire and develop assets or even recapitalize existing assets. And a lot of cases where, you know, ultimately driving from a standpoint of the investments we're making, we're getting, you know, outcomes that are very similar to what we would be getting if we were investing on the equity side.   Greg Friedman (00:13:17) - Yet we're in a, you know, position that you could argue that's protected because we're in a lower leverage position because we're financing 60 to 75% of the, you know, acquisition costs, development costs, you know, the current value of the assets. To recap. So to me, that's the best opportunity set right now, is to invest through credit versus taking on the last dollar risk on the equity side. But if you are going to take on Las or equity risk across hotels, I you know, I believe the, you know, the development side to be super compelling because there's a lot of markets, you know, when you look at hotels in general, you know, supplies down roughly about 30 to 40% from historic averages. So supply is growing at less than 1% a year. That's projected to be the case for the next five years or so. And that's just a, you know, that's a you know, that's really the outcome of what happened during Covid, where supply pipelines were shut down because nobody wanted to build new hotels when no one was traveling.   Greg Friedman (00:14:13) - And then all of a sudden we transition as travel started coming back, you know, back in, you know, 2022, we started transitioning into this environment where the credit markets became dislocated. So it became more and more challenging to finance construction or new construction assets. And and that's created that constraint of new supply. And simultaneously, there continues to be robust demand. Drivers like demand continues to grow from where, you know, where we were even last year across our industry. And, you know, we're still expecting over the next five years, demand is going to be, you know, growing at historic levels at 2% or higher per year. So demand's way outpacing supply. And there's a lot of markets that, you know, could support new hotels be built in. That's one reason why we do favor development. The other, you know, just sort of interesting component to hotels compared to other property types. Today, if you wanted to invest across, you know, any property type hotels trade at higher cap rates.   Greg Friedman (00:15:08) - And part of the reason, you know, I'm probably a little bit, you know, negative towards equity investments in general right now is I still think we're going through this whole repricing, across all asset types, especially, you know, commercial real estate because interest rates are much higher today than where we've been over the last decade. You know, we've averaged like use the ten year Treasury rate as the risk free rate, the ten year Treasury rates, you know, averaged around 2% over the last 12 years or so. And, you know, you look at today, the ten year Treasury rates around four, you know, 4.3%. So the ten year Treasury is almost double where it's been over the last 10 or 12 years. And, you know, I believe that the ten year Treasury is going to stay elevated. And if it does stay elevated, when you start applying risk premium spreads, which the ten year treasury rate is, from my viewpoint, the risk free rate. And if you applied the, you know, risk premium spreads on top of it for what commercial real estate typically is, which is on average about 275 basis points above that risk free rate.   Greg Friedman (00:16:07) - You know, you start to realize a lot of, you know, assets, a lot of these assets that are trading at a 5% cap rate or even a low 6% cap rate, you could argue you could see, you know, continue to see a cap rate expansion from where they're trading out right now. And that's the risk of making equity investments. I'm not sure if the market's fully, reset. Whereas hotels, you know, are trading around 8% cap rates. So you have higher risk premium spreads, you have less repricing risk. And that's why hotels are. More compelling on the equity side than some of the other property types that you see out there.   Sam Wilson (00:16:42) - I love that explanation. Thank you for taking the time to, to do that on that, on that credit side of things, what are people building now that today's that? Yeah, I guess what are people building right now that makes sense for you guys to be the lender on?   Greg Friedman (00:16:58) - Yeah. So I mean, on the development side, we're financing a lot of new hotels that are being built.   Greg Friedman (00:17:03) - So we're doing a fair amount of construction loans. We're doing a lot of acquisition loans, as you can imagine, outside of construction. We're actually doing some multifamily construction loans. You know, you have a record amount of supply getting delivered in multifamily. So we are very selective on the markets that we are financing. But we are doing some multifamily construction loans, some stuff on the industrial side as well on construction lending, but by far the majority of the type of loans we're making today are, you know, going out and providing acquisition financing or recapitalizing existing assets. And we are starting to ramp back up on buying loans. You know, we bought four loans in the month of December alone. We're buying we're in the process of buying several loans as we speak today. And when we buy loans, this isn't you know, our credit strategy is not a loan to own strategy. Our strategy is to go in and buy loans or even make loans with the idea of helping the borrower be successful. You know, that's what we're our focus is on.   Greg Friedman (00:17:59) - As we buy these loans, we typically buy them with the idea we're going to restructure the loans and hopefully allow the borrower to have runway to be successful and get us paid off over the next couple of years as the market normalizes back out.   Sam Wilson (00:18:13) - Right? No. And that's I mean, that's a lot of moving pieces there and a lot of different strategies I think that you guys are employing all at once. So it's it's a lot of fun to hear you just talk. I know you you probably stay at the 30,000 foot level with a lot of people making a lot of these things happen. I think that's that's really, really cool. I guess, maybe even a more direct question is on the construction loans that you guys are doing. I guess I'm trying to understand the type of traveler today that the hospitality space needs, not the type of traveler that we're building for today. Where is what is that.   Sam Wilson (00:18:42) - Yeah. So we yeah, typically we're.   Greg Friedman (00:18:44) - Focused, you know, on just to sort of put to scale what we're looking at is typically select service limited service compact full service extended stay hotels with 100 to 250 rooms.   Greg Friedman (00:18:57) - Right. So typically the type of guess we're going after are the, you know, corporate travelers. In some cases it's leisure demand. And because each of these submarkets have different, you know, demand drivers that are driving who's actually utilizing these hotels. But I would say the majority of the demand is coming from corporate and group demand as well. As, you know, there's a decent amount of leisure demand, which usually makes up about 20 to 30% of the hotels that, you know, we invest into, have about, you know, have a leisure component to it as well. Sure.   Sam Wilson (00:19:27) - No. That answers the question that that was. Yeah, that's that's super insightful because that's that's kind of the answer I was expecting because I think I've just we've just seen kind of the, the, demand profile change I think slightly over the years. And that was that was the answer I probably expected right now was that more select service? yeah. Corporate traveler sort of sort of clientele at those hotels. So that's really, really cool.   Sam Wilson (00:19:50) - Greg, we've talked about a lot of different things today. I mean, you guys have grown an enormous company here over the last. What is that? Oh seven? 17 years.   Sam Wilson (00:19:58) - 17 years?   Sam Wilson (00:19:59) - Yeah. Man. Congrats. That's a lot of fun. You've done a lot of things you've shared with us today. Your thoughts on the market as it is today, where you guys see opportunity. You've shared with us how you guys have built, built your firm, the types of things that you guys are investing in, the opportunities and how you guys have diversified yourself over the last ten years or so, and what you've been investing in, the types of loans you're buying, acquisitions, development and a very insightful show. I appreciate you taking the time to come on today. If our listeners want to get in touch with your firm, what is the best way to do that?   Greg Friedman (00:20:30) - Yeah, just visit our website, Peachtree Group. Com and we're happy to, you know, connect with anybody that the connect with us.   Sam Wilson (00:20:37) - Fantastic. Thank you again Greg. Appreciate your time today.   Greg Friedman (00:20:40) - All right. Thank you. Talk soon.   Sam Wilson (00:20:41) - Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much and hope to catch you on the next episode.

Teague takes the main stage at the 35th Hunter Hotel Investment Conference alongside the leaders behind the industry's most successful private companies. The four panelists share insights into their world and offer a comprehensive understanding of the challenges faced in today's economic landscape.  Featuring Mitch I. Patel, Vision Hospitality Group, Inc.; Al Patel, Baywood Hotels | Hotel Management & Development, James Merkel, Rockbridge; and Greg Friedman, Peachtree Group.

Inner Journey with Greg Friedman welcomes Dr. Diane Hudock-Pleeter. Diane is a quantum biofield healer and thousands of individuals on their path of healing and awakening to their Divine potential.  Her transformational work assists clients all over the world in the dissolving of deep-seated energetic blocks and negative patterns that manifest as states of imbalance, dis-ease, and suffering.  

Inner Journey with Greg Friedman welcomes Emily Thiroux Threatt.. From a young teen experienceing death and dying as an ambulance attendant through countless experiences that could've inspired others to surrender Emily made a choice to live and share her life lessons as  the author of “Loving and Living with Grief" as well as “The Grief and Happiness handbook”

Inner Journey with Greg Friedman welcomes  Danielle Marie Hewitt.She is the founder of Temple of Light, Radiance magazine and Author. Her latest offering is “Counscious Leadership” Danielle believes we all have the ability to improve any life situation we face and we can make those imporovements with skill, patience, love and gentleness.

Since co-founding Peachtree Group in 2007, Greg has successfully overseen investments of approximately $10.0 billion in commercial real estate and various other enterprises.With over 24 years of experience, he brings extensive credit and equity investing expertise, particularly in hotels and other commercial real estate assets. Greg was formerly senior vice president of business development for Specialty Finance Group, originating more than $2.0 billion of credit transactions. Previously, he was vice president of business development for GMAC Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed, and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10.0 billion.Links:Peachtree GroupBrandon on LinkedInJuniper SquareTopics:(00:00:00) - Intro(00:00:36) - Greg's upbringing and early career(00:07:55) - Experiencing real estate as a kid(00:10:05) - Building Peachtree(00:17:46) - Bringing asset management in-house during the GFC(00:19:45) - Who was making up your investor base during that time?(00:20:58) - The early evolutions of Peachtree(00:25:32) - What does Peachtree look like today?(00:29:20) - What does the investment team look like and how do you capitalize deals?(00:33:30) - CPACE(00:38:45) - Where are you focused in hospitality right now?(00:47:29) - What questions should investors be asking to have a better knowledge base on hospitality?(00:50:07) - What are your thoughts on the macro environment?(00:55:08) - Are there any assets you're avoiding?(00:56:19) - What's driving the American consumer right now?

Our guest tonight on Inner Journey is Shari James. Many come on this program and talk about what they are doing as healers. Shari shares about her transformation into her calling. Shari has worked as a registered nurse, a stripper and a stand-up comic, and oddly enough, makes sense when you look at that in conjunction with Shari is one of the best in the field with helping men with erectile dysfunction issues and ejaculatory choice. Truly I believe Shari does this as a way of being of service and helping both men and women be more accepting of themselves and has much greater ramifications.

In this week's episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Greg Friedman, CEO of Peachtree Group, crack open the window to long-lasting financial performance for hoteliers. Friedman analyzes which metrics hoteliers should focus on, how to capitalize on demand drivers, and what ways to shift operations in response to changes in the market. Listen in, and discover how to unite your revenue and asset management teams to support your profit goals, while keeping guests happy in the process. You'll also learn what to look for when investing in a new hotel or property.

Watch on YouTube: https://bit.ly/3DG2n2B  HOSTS Dr. Anne Morse | https://dammgoodsleep.com Dr. Brandon Hedgecock | https://hedgecockdental.com/ Matthew Allard | https://www.linkedin.com/in/matthewgregoryallard/  PRODUCTION Dan Galvan | https://bit.ly/DGProductions WEBSITE https://www.sleepingaroundthepodcast.com/

Watch on YouTube: https://bit.ly/3DG2n2B  GUEST Greg Friedman | https://www.peachtreegroup.com/ HOSTS Dr. Anne Morse | https://dammgoodsleep.com Dr. Brandon Hedgecock | https://hedgecockdental.com/ Matthew Allard | https://www.linkedin.com/in/matthewgregoryallard/ PRODUCTION Dan Galvan | https://bit.ly/DGProductions WEBSITE https://www.sleepingaroundthepodcast.com/

Jeff Witzeman has been an actor, writer, and musician before launching his first film, Cancer Can Be Killed in 2017. He followed his debut film with a number of phenomenol offerings all with the intention of helping people along their paths. His films "Beliefs and Stories", "The Works of our Hands:, "signposts" and "Flipping the Script" all continue to help individuals grow. Jeff lives his life as an illustration that living beyond the box is not only possible but absolutely wonderful.

Every year Greg takes some time at the end or the beginning of the year to welcome multiple guests on to do one of the most important things that we can do as humans, express gratitude. This year Greg welcomed callers from all over the world:Johnny Rapp from Thailand, akashc records reader, Mary Maderieas from North Carolina, local callers, psychic Noella D. Risley and Greg's old producer and dear friend, Danny Donayre.

Inner Journey with Greg Friedman welcomes Glenn Schiffman. The 1970s Rock'n'Roll Road is paved with myths and stories. In this fictional autobiography, events and names are often changed for privacy, but much of it is mostly true...From 1971-76, Glenn crewed 1,100 shows with over-40 top rock bands, including Led Zepplin, Elvis, Linda Ronstadt, Loggins & Messina, and the Rolling Stones. He was not a musician or a roadie;."If you love rock and roll, and you want the whole story, then this very real back-story of the music of our lives is a mandatory read. The reality of Glenn Schiffman's Life in the Fast Lane is deep... An amazing chronical of the Rock'n'Roll road."Merel Bregante, country-western music producer; former drummer for Loggins & Messina

We are diving into Wall Street careers, specifically in the exciting space of Exchange-Traded Funds. Today, we are starting at the top. What is it to be the Head of ETFs? How do you oversee all the aspects of your firm's fund business and what does it take to get there and be successful? We have Greg Friedman and Leah Wald with us today. Leah Wald is the CEO at Valkyrie Investments, bridging the gap between traditional finance and the rapidly evolving digital asset industry. Leah is a contributing writer for Forbes and co-authored the book Hyperwave Theory: The Rogue Waves of Financial Markets. Leah has a BA in International Political Economy and a MSc in Management specialized in International Business from IE Business School. Leah lives in Nashville, TN where she enjoys horse racing, beekeeping, and hiking.  Greg Friedman is head of ETF Management and Strategy at Fidelity Investments. In this role, Greg is responsible for the development and execution of a firm-wide comprehensive ETF strategy, including product development, management, and positioning.  Prior to joining Fidelity, Greg was chief operation officer and head of Global ETF Product at Russell Investments. Greg earned his bachelor of arts degree from the University of California at Davis. He loves spending time with his family, golfing, skiing and will always be a Parrot Head.  Kristine Delano guides the conversation into the importance of rigorous decision-making, team dynamics, and time spent on industry news.  Follow on Instagram kristine.delano.writer  Visit www.womeninetfs.com to find additional support in the ETF industry.  Go to www.kristinedelano.com for your Thrive Guide: a compilation of the most requested and insightful advice from our guests on Leadership and Advancement. In partnership with https://www.etfcentral.com/ Book recommendations:  24: Life Stories and Lessons from the Say Hey Kid by Willie Mays and John Shea The Every by Dave Eggers

GUESTS: Jen and Brian Berryhill from SunFireFest.com — In this episode, Michelle invites Greg Friedman of Inner Journey to Co-Host, as Eric wasn't back from Burning Man yet, but he was able to call from the road and share a little bit with them at the beginning of the show. Jen, Brian and Michelle did a little de-briefing of their observations and experiences relating to the SunFire Festival while Greg asked some thought provoking questions and chimes in with his own observations. A nice light and uplifting show!