Podcasts about inspiro tequila

Mariah Parsons hosts a Retention Chronicles episode with Mara Smith, the founder and CEO of Inspiro Tequila. Mara shares her journey from a corporate lawyer to founding Inspiro Tequila in February 2020, highlighting the challenges of balancing work and life, especially during the pandemic. She discusses the inspiration behind the brand, focusing on female consumers and creating a clean, additive-free tequila. Mara emphasizes the importance of representation and intentionality in funding women-owned businesses. She also explains distribution strategies, customer retention challenges, and the significance of events and community engagement in building brand awareness. Looking ahead, Mara is excited about launching in California and personal milestones in 2025.Episode Timestamps: 2:31 Challenges and Surprises in Founding Inspiro Tequila Mara talks about the unexpected workload and lack of work-life balance in founding a company. Mariah recalls meeting Mara at a female founders collective event and highlights the benefits of smaller, intimate events. Mara emphasizes the importance of engaging, smaller events for networking and building relationships. Mariah and Mara discuss the significance of female purchasing power and the challenges women face in getting funding for their businesses. 4:56 Consumer-Centric Approach and Market Opportunities Mara explains her motivation for starting Inspiro Tequila, focusing on the female consumer and the lack of representation in the tequila market. Mara highlights the importance of creating a clean, additive-free tequila that resonates with discerning female consumers. Mariah and Mara discuss the potential of using Inspiro Tequila's branding for home decor and the importance of packaging in consumer perception. Mara shares insights on the buying power of households and the need for representation on store shelves for diverse consumers. 9:06 Navigating the World of Venture Capital and Investing Mara discusses the challenges women face in getting funding and the importance of having women in investment decision-making roles. Mara emphasizes the need for intentionality in supporting women-owned businesses and the role of women investors in growing the ecosystem. Mariah and Mara talk about the barriers women face in investing and the importance of education and opportunities for women to learn about investing. Mara highlights the need for more women to invest at all levels, including in bonds and securities, to grow their wealth. 20:42 Manufacturing and Production Challenges Mara shares her research process for finding the right distillery and master distiller for Inspiro Tequila. Mara discusses the importance of understanding the regulations and production methods in the spirits industry. Mara talks about the challenges of starting a new venture and the need for extensive research and legwork. Mara emphasizes the importance of building a community and network of support, especially for female founders. 27:00 Distribution and Retail Strategy Mara explains the three-tier distribution system in the alcohol industry and the importance of having distributor partners. Mara discusses the different marketing strategies for off-premise and on-premise accounts and the need for point-of-sale materials. Mara highlights the importance of building brand awareness with consumers and the role of events and demos in reaching potential customers. Mara shares her approach to using other people's audiences and collaborating with other women-owned brands to increase visibility. 30:51 Customer Retention and Data Challenges Mariah and Mara discuss the challenges of customer retention in a retail-focused business and the lack of direct customer data. Mara emphasizes the importance of customer loyalty and the need for feedback from consumer-facing events. Mara talks about the limitations of data available to small brands and the reliance on social media and in-person interactions for insights.

Discover the ingredients of building a women-owned spirits brand in this episode of Women Leaders on the Move. Host Natalie Benamou sits down with Mara Smith, Founder and CEO of Inspiro Tequila, LLC, to discuss her extraordinary journey from corporate lawyer to visionary entrepreneur. Mara shares her story of redefining the spirits industry with an all-women-led company that is female-owned, operated, and funded by women investors.A former attorney at a large law firm, Mara left her corporate career to focus on raising her children, including twins born prematurely. After a 16-year break from the workforce, she reentered with a bold goal: to create a premium tequila brand designed with women in mind.Launching Inspiro Tequila during the pandemic came with significant challenges, including sourcing ingredients from Mexico and navigating complex industry regulations—all while managing her family at home. Mara's determination to deliver a product rooted in quality and transparency drove her success.Highlights include:Her career pivot: “I realized there were no role models showing me how to balance corporate life and family, so I decided to create my own path.”The inspiration behind Inspiro Tequila: “Women told me they loved tequila, but I didn't see brands connecting with them. That was the spark I needed.”Funding her business: “I wanted the brand to reflect its mission—being created, owned, and funded by women.”From working with a female master distiller to building a team of women investors, Mara's journey reflects her commitment to inclusion and innovation.Listen to this inspirational episode to learn how you can create a brand that stands out and serves with purpose and transparency.Keep shining your light bright. The world needs you.About Mara SmithMara Smith is the founder and CEO of Inspiro Tequila, a clean, additive-free tequila brand crafted with discerning female consumers in mind.. She is a mother of three and a former attorney and corporate strategist.https://inspirotequila.comInstagramLinkedInConnect with Host Natalie Benamou, Founder HerCsuite®Natalie is the host of "Women Leaders on the Move'', a top 25 Women's Leadership podcast by Feedspot. She is also the Founder of HerCsuite®, a powerful women's network with membership programs that advance women in the second half of their career. Natalie is also the President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.Natalie Benamou on LinkedInHerCsuite® on LinkedInThis podcast is sponsored by HerCsuite® Women On the Move, a new membership for listeners to meet and engage with podcast guests. Advance your career in a whole new way. Join us.

Three Tier is hosted by Jacob Gluck and Taylor Foxman.---“I envisioned something new, a brand that could transform how women thought about tequila.”Mara Smith, a former attorney, had no industry experience when she started wondering if the clean spirit she and her girlfriends enjoyed could be reimagined from a female perspective. She committed herself to a singular mission – to create a new tequila brand that honored the traditional spirit while innovating to reveal a fresh, new offering.https://inspirotequila.com/

Mara Smith, Founder & CEO of INSPIRO Tequila, shared the story behind her title with us on October 30, 2024.★★★★★Of the interview, our founder and host, Sue Rocco, says: "Listen in as I sit down with Mara to talk about motherhood, her career as an attorney in a large firm, her work as a corporate strategist at McDonald's Corporation, and going on emergency bedrest while pregnant with her twins, which led to the difficult decision to leave the corporate world and start something new."MORE ABOUT MARA:Mara Smith, a former attorney in Chicago, started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She and her friends enjoyed the versatile, carb-free and zero sugar spirit but they were not drawn to the traditional offerings. For years, Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and that she could share with her friends and family and proudly display on her bar. That perfect tequila simply did not exist, so she decided to create one.Mara went to work studying the industry, and more importantly researching and testing what mindful consumers like her were looking for in a tequila. Her goal was to create a clean, smooth and sippable 100% Blue Weber Agave tequila without any of the additives often found in other tequilas, and with every detail thoughtfully crafted, from the meticulous production process to the sophisticated and sleek bottle that is easy to hold and pour.Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Can a successful corporate lawyer seamlessly pivot to the bustling world of tequila entrepreneurship? Meet Mara Smith, the founder of Inspiro Tequila, who not only made this bold transition but also redefined her career and life along the way. From her education in accounting and law, Mara's journey weaves through prestigious law firms and corporate roles until an unexpected life change led her to focus on family. Sixteen years later, she emerged with a renewed entrepreneurial spirit, transforming her passion into a thriving business. (00:00) - From Corporate Lawyer to Tequila Founder (08:15) - Journey of Reentering the Workforce (17:49) - Evolution of Tequila in America (22:07) - Understanding Tequila and Mezcal (36:00) - Tequila Market Trends and Marketing Insights (45:46) - Marketing Strategies for Female-Centric Tequila (57:41) - Impact of Tequila Popularity on Market   For more, be sure to visit Yyzsportsmedia.com and follow @yyzsportsmedia

In this episode of SolFul Connections, Mara Smith, the founder of Inspiro Tequila, shares her impressive professional journey and how she went from life as a corporate attorney to establishing a tequila company dedicated to producing a high-quality product and elevating women. Mara's story is one of leadership, determination, commitment and ingenuity. As unique as her tale is, it is also highly relatable. Mara shares her feelings about the term resume gap when applied to women raising children. She also talks about her childhood aspirations and the twists and turns she has navigated on the path to Inspiro. www.inspirotequila.com --- Support this podcast: https://podcasters.spotify.com/pod/show/solfulconnections/support

Do you love a skinny marg? Me too!!! And today I had the pleasure of sitting down with Mara Smith, Founder and CEO of Inspiro Tequila. In today's episode, Mara shares her journey from being a lawyer to starting her own tequila company. She wanted to create a clean alternative to traditional tequila brands and saw an opportunity to speak directly to women consumers. Community is super  important to Mara, both in building her brand and supporting other female entrepreneurs.  We also talk about the importance of giving back and collaborating with other female founders. TakeawaysThe path of transitioning from corporate to stay at home mom to trailblazing entrepreneur Creating a clean alternative to traditional tequila brands and speaking directly to women consumers Building a community and supporting other female founders is so important The importance of giving back and making deep connections within your community.You can find Inspiro Tequila HERE and connect with Mara further HERESupport the Show.Ways to connect outside of the podcast: Join 2K+ women receiving my weekly newsletter where I drop helpful tips and tricks on how to grow your personal brand and business on LinkedIn. Register HEREConnect with me on LinkedIn HERE and follow the podcast page HERE so that you don't miss out on upcoming episodes and guests!Connect with me on Instagram @cpennington55 Thanks for listening! I'm so excited you are here!

In today's business world, women are boldly stepping into sectors long controlled by men, infusing them with new perspectives and groundbreaking ideas. By fostering collaboration and upholding a dedication to excellence, these visionary women are transforming age-old norms and paving the way for a more inclusive future. Their endeavors highlight the essential role that diverse insights play in enhancing organizational development and sparking innovation. On today's episode of Women Who Own It, Allison Maslan, founder of Pinnacle Global Network, talks with Mara Smith, Founder & CEO of Inspiro Tequila. Mara came from a background of being an attorney, a trojan in the corporate world, as well as a stay-at-home mom who decided to take the leap into the world of clean spirits. Her goal was to not only create a one-of-a kind tequila, but also to bring another female perspective to the spirits industry.    Check Out This Episode and Learn:   • How to successfully take the leap from one industry to another • The keys to becoming a good leader • The importance of focusing on the consumer when creating a product • How to navigate a male dominated spirit industry as a female CEO  

In this episode of Queen Me, we interview Mara Smith, founder of Inspiro Tequila, a clean, additive-free tequila brand. Mara shares her journey from being a lawyer to entrepreneurship, emphasizing the skills gained as a stay-at-home mom, the importance of thorough research, and the challenges of starting a business during the pandemic.

In today's business world, women are boldly stepping into sectors long controlled by men, infusing them with new perspectives and groundbreaking ideas. By fostering collaboration and upholding a dedication to excellence, these visionary women are transforming age-old norms and paving the way for a more inclusive future. Their endeavors highlight the essential role that diverse insights play in enhancing organizational development and sparking innovation. On today's episode of Women Who Own It, Allison Maslan, founder of Pinnacle Global Network, talks with Mara Smith, Founder & CEO of Inspiro Tequila. Mara came from a background of being an attorney, a trojan in the corporate world, as well as a stay-at-home mom who decided to take the leap into the world of clean spirits. Her goal was to not only create a one-of-a kind tequila, but also to bring another female perspective to the spirits industry.    Check Out This Episode and Learn:   • How to successfully take the leap from one industry to another • The keys to becoming a good leader • The importance of focusing on the consumer when creating a product • How to navigate a male dominated spirit industry as a female CEO  

Ep. 28 Mara Smith, the founder of Inspiro Tequila, shares her journey from being a lawyer, to being a stay-at-home mom for 16 years and then starting her own tequila brand. She discusses the challenges of entering a highly regulated industry and the importance of staying true to her vision. Mara also highlights the lack of representation of women in the tequila industry and how she is working to change that by creating a brand that appeals to female consumers. The episode explores the process of tequila production, the significance of being a B Corp, and the Purple Bicycle Project, which supports female founders. Key Takeaways: Inspiro Tequila stands out in the spirits industry for its emphasis on additive-free products and its targeting of female consumers. The brand's unique selling proposition includes being distilled, owned, and led by women, amplifying female voices inside and outside the industry. Commitment to authenticity and product quality led to a major decision early on: to scrap the entire first production run that did not meet the exact standards. Inspiro Tequila's social and environmental consciousness is embodied in its status as a certified B Corp, reinforcing a commitment to fostering diversity and giving back to the community. Resources: CRT Certification in tequila production and history: Consejo Regulador del Tequila Buy Inspiro online at shopinspirotequila.com LinkedIn: Mara Smith Instagram: @InspiroTequila Tequila Matchmaker: A useful app to check whether a tequila is additive-free and to learn about the distilleries where they are made. Enthuse Foundation: A nonprofit organization that provides grants to female founders WeBank: An organization offering networking, resources, and pitch competitions for women business owners. Hello Alice: A platform that shares opportunities such as pitch competitions and grants for entrepreneurs. Title Sponsor: Salena's Mexican Restaurant Episode sponsors: Salena's, Marshall Street, Union Tavern  Focus + Fortify BOSSY Summit in Irondequoit March 11,12 + 18, 19 Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble  Produced by JazzCast Pros Chapters: 0:00:00 Introduction with Kelly Metras and Kelly Bush 0:03:19 Welcome Mara Smith 0:04:12 Mara's background as a lawyer and the challenge of balancing big law firm life with having a family 0:06:06 Mara's focus on job security, which led to her transition to corporate strategy 0:07:57 Career pause due to pregnancy and bedrest 0:09:37 Learning flexibility and adaptability from parenting and its connection to running a startup 0:11:01 Choosing tequila as a consumer product and addressing the market opportunity for women 0:13:35 Overcoming challenges as women in male-dominated industries 0:16:36 Navigating the strict regulations and requirements of tequila production 0:18:41 Building an all-female team, including a master distiller, to bring the vision to life 0:20:01 Finding the master distiller, Anna Maria Romero, through research and a shared vision 0:21:06 The importance of the aroma wheel in tequila production and taste profiles 0:22:45 Issues with production and first batch 0:25:02 Tequila production process and the importance of fermentation 0:27:23 Aging tequila in rosé wine barrels and the unique taste profile of reposado from wine barrel aging 0:29:37 Possibility of a limited release añejo 0:30:48 Time-intensive process and aging requirements for different tequila types 0:32:20 Discussion on inspiring entrepreneurship in a highly regulated industry 0:44:20 B Corp certification requires transparency and extensive documentation 0:45:49 The importance of supporting women business owners 0:47:48 Discussion on being called "bossy" as a woman business owner and Mara's expertise in contracts and high-level strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

Mara Smith, a former attorney in Chicago, started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She and her friends enjoyed the versatile, carb-free and zero sugar spirit but they were not drawn to the traditional offerings. For years, Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and that she could share with her friends and family and proudly display on her bar. That perfect tequila simply did not exist, so she decided to create one. Mara joins Justin to discuss this growing alcoholic-beverage brand!

Today, Mara Smith joins Ali on the show to talk about her family building journey, which includes her diagnosis of PCOS, and what it was like to do IVF 20-plus years ago. (Her IVF twins are now in college.) Mara shares how it was a very lonely experience more than two decades ago, since not really anyone was talking about it. She also talks about PPROM (Preterm premature rupture of the membranes -- a pregnancy complication she faced), NICU life with her newborn twins, and what happened when she and her husband decided that after their twins were born, they were not yet finished building their family. For more, check out www.inspirotequila.com TOPICS COVERED IN THIS EPISODE: IVF; PCOS: IVF twin pregnancy; PPROM; TTC; ART; NICU life; premature babies EPISODE SPONSORS: FERTILITY RALLY @fertilityrally www.fertilityrally.com No one should go through infertility alone. Join the Worst Club with the Best Members at fertilityrally.com. We offer 4 to 5 support groups per week, 4 private Facebook groups, tons of curated IRL and virtual events, and an entire community of more than 500 women available to support you, no matter where you are in your journey. Join now at link in bio on IG @fertilityrally or at www.fertilityrally.com RECEPTIVA DX ReceptivaDx is the only test that can identify endometriosis, progesterone resistance and endometritis in a single sample, all causes for unexplained infertility and thus success rates of IVF treatments. ReceptivaDx includes BCL6, a marker that identifies uterine inflammation most often associated with asymptomatic (silent) endometriosis. BCL6 is found in more than 50% of women with unexplained infertility and over 65% of women with two or more IVF failures. If positive for the ReceptivaDx test, treatment options can improve the chances for a successful live birth 5 fold! Learn more at receptivadx.com or download our app “Receptivadx" -- and USE CODE INFERTILEAF23 for $75 off the test BERRY Introducing the Berry Fertility app, a free way to manage your fertility treatments like Egg Freezing, IVF, and embryo transfer all in one place. The Berry app can help you understand the stages of your treatment, look up information about your medications, and set reminders for your doses and appointments. You'll also find simple to follow injection videos, tutorials, as well as articles with pro tips on how to manage your injections.The Berry team is always available to provide support and answer your questions. It's 100% free to use, and you can find it in the Apple app store. Try Berry Fertility, the trusted partner for every fertility journey. Go to https://www.berryfertility.com/ Our Sponsors: Check out Mosie Baby and use my code INFERTILEAF for a great deal: https://mosiebaby.com/ Support this podcast at: https://redcircle.com/infertile-af/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Support this podcast at — https://redcircle.com/infertile-af/donationsAdvertising Inquiries: https://redcircle.com/brands Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company. After her twins were born prematurely, Mara made the difficult decision to leave the corporate world to focus on her family. She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand, Inspiro Tequila. Key Moments [00:04:19] Switched from law to real estate corporate, practiced at big firm in Chicago, no women partners, chose corporate strategy at McDonald's. [00:09:18] Started tequila company with no additives, targeting overlooked female consumers, driven by love for tequila. [00:13:49] Entrepreneurship brings excitement, hard work, and fulfillment. [00:17:24] Maintain perspective, prioritize what truly matters. Find Mara Online https://inspirotequila.com https://www.instagram.com/inspirotequila/ https://www.linkedin.com/in/mara-smith-9109031a1/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth on Mastodon: https://s3th.me/@seth MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mara Smith, Founder of Inspiro Tequila, joins us this week to tell us why she believes Inspiro Rosa Reposado Tequila is the *perfect* spirit to enjoy with your girlfriends (and this Tequila loving guy agrees)! But don't stop there, be sure to grab a bottle of Rosa Reposado for the Barbie movie with your squad! What makes this Tequila special:  Inspiro Reposado Rosa is a gluten free, zero-sugar, zero-additive Tequila, which makes it incredibly smooth and sippable. This woman-led company designed a delicious spirit that fits any active lifestyle. This reposado is the first to be aged in former rosé wine barrels, marrying vanilla and white chocolate notes to distinctive red-berry rosé & Tequila fruit flavors. It's silky, smooth, and perfect on the rocks (or in our Georgia Ranch Water recipe below). Inspiro Rosa Reposado in Emoji's:

Three Tier is hosted by Jacob Gluck and Taylor Foxman.---“I envisioned something new, a brand that could transform how women thought about tequila.”Mara Smith, a former attorney, had no industry experience when she started wondering if the clean spirit she and her girlfriends enjoyed could be reimagined from a female perspective. She committed herself to a singular mission – to create a new tequila brand that honored the traditional spirit while innovating to reveal a fresh, new offering.https://inspirotequila.com/

Mara  Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila.  Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company.  After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family and charitable work. She never stopped thinking about what was next.  Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one.Inspiro Tequila was born with a vision to redefine what it means to enjoy tequila, by crafting a clean, smooth and sippable 100% Blue Weber Agave tequila without any additives. Everything from the sleek and sophisticated bottle to the refreshing easy to drink tequila was meticulously created with our thoughtful female consumer in mind. The goal was not just to create a one-of-a-kind tequila, it was also to help make women feel seen and relevant in the spirits industry.  Inspiro Tequila is proudly created, owned and led by women. Connect with Mara:Linked inInstagramPinterestThanks for listening!

Mara Smith is the founder of Inspiro Tequila after years of being home with her kids and her inspiration struck because she was looking for a gluten-free clean drink that fit into her healthier lifestyle. When she couldn't find the perfect one, she decided to create it. Inspiro Tequila is women-owned with a female distiller, certified WBENC brand and made with the female consumer in mind. Chicago-based Mara has twins that are sophomores in college and a 10 year old and she believes that women can innovate in any industry, even as an outsider, says her years at home gave her additional skills that are so valuable and “instead of knocking down someone's door, which may have been hard, I built my own door.” Plus, Lauren A. Tetenbaum, founder of LAT Counseling, a mom, former lawyer, and therapist certified in perinatal mental health and the Fair Play method shares a funny story about how her kids are actually listening to the things she says and implementing them. Thank you to our sponsor College Ave Student Loans. They know that paying for college can be stressful. But it doesn't need to be that way. At College Ave, they will help you build a private student loan that fits your family's unique budget and goals. And, they give you the tools and resources to make it fast and easy to understand. Plus, go to collegeave.com/exitinterview now and enter to win a $1,000 scholarship. Winning could have a big impact on your family's college journey.   No purchase necessary to enter or win the scholarship. See official contest rules for details. LINKS: -Grab our brand new “Top 10 Tips On How To Be A Happier, Less Stressed & More Successful Parent From Our Expert Guests!” Click here! -Follow host Kim Rittberg on Instagram!  -Want 10 Tips to Make Awesome Video? Grab our Free Download here (and a bonus How to Shine on Camera!) Click here -Inspiro Tequila

About This EpisodeFounder of Inspiro Tequila, Mara Smith has had several bold moments along her journey. Initially a lawyer then a corporate strategist, Mara became a stay-at-home mom after her twins were born prematurely. After a few years, she was wanting a clean tequila and noticing that the wants and needs of the female consumer were not being addressed from companies selling spirits. So she decided to create her own. After breaking into the spirit industry, Mara now leads the female-powered team behind Inspiro Tequila and also provides support and mentorship for other entrepreneurs through The Purple Bicycle Project. Tune in to hear how to grow your network, not just within your own industry but across other sectors as well, and how to break into a new industry with your own company.  About Mara SmithMara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company. After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family. She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her, and thoughtful female consumers like her. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female perspective to the spirits industry.  Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.   Additional ResourcesWebsite: https://inspirotequila.com/Learn More About The Purple Bicycle ProjectInstagram: @inspirotequilaTwitter: @inspirotequila

Hello and welcome back to another episode of Her HypeSquad with Bosstrack In this episode I talk with Mara Smith, founder of Inspiro Tequila. Mara and I talk about why networking for new leaders and building a system of mentors, peers and advocates is so important and how to effectively build your professional network and support system. Mara provides strategies for building a system that works for you, for approaching someone new and for nurturing your network to keep it working for you. Before you listen, I wanted to explain that this is an episode that we recorded with Mara earlier in the year before we launched the Her HypeSquad with Bosstrack podcast so the format is slightly different than recent episodes. It's such a great conversation that we wanted to share with you during our holiday off-season. I hope you enjoy! About Mara Smith Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. After studying accounting in undergrad and then attending Northwestern University School of Law, Mara began her legal career at a large law firm in Chicago. She then decided to switch gears and apply her business degree as part of the corporate strategy and business development team at a Fortune 100 Company. Mara was put on emergency bedrest while pregnant with her twins and when they were born prematurely, Mara decided to leave the corporate world to focus on her family and charitable work. She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand. Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry. Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring. Connect with Mara Instagram: @beinspiredbymara Instagram: @inspirotequila LinkedIn: https://www.linkedin.com/in/mara-smith-9109031a1/ To check out/buy Inspiro Tequila (it really is delicious), go to https://inspirotequila.com

Growing up, Mara Smith didn't ever think about being an entrepreneur. She always dreamt of being a Supreme Court Justice, a position someone holds for life. A secure and stable position is quite the opposite of what entrepreneurship entails.She went on to study law and became an attorney in Chicago for a large law firm, followed by stints in a Fortune 500 company and later at Mcdonald's.It was here that the entrepreneurial bug bit her, and she started looking for franchise opportunities.All this came to a screeching halt when she was put on emergency bed rest as she was expecting her twins.After taking care of her preemie twins, she sought ways to reenter the work and decided to start her own company.Having been a tequila drinker all through her life, she was looking for a clean, gluten-free, sugar-free spirit that fit her active lifestyle.There was none in the market, and that's where she came in.She went to work studying the spirit industry and testing more what mindful consumers were looking for in tequila.Her company Inspiro Tequila is redefining the spirits industry by bringing in a female perspective in a male-dominated industry.Check it out!Key Takeaways- When Mara first realized she was an entrepreneur (01:27)- The idea behind a tequila business (04:37)- Major hurdles she had to overcome (07:32)- Staying true to your vision despite the challenges (10:50)- Work-life blend (11:17)- Getting one thing done well every day (11:34)- Marketing and keeping a product in the stores (15:12)- Advice for entrepreneurs starting a consumable product business (19:11)- Importance of community and support systems for entrepreneurs (20:52)- What's on Mara's personal bucket list (25:11)Additional Resources:Check out Inspiro Tequila -------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Welcome back to another episode of The Everyday Wine Aficionado Podcast! Today, we are delving into the world of spirits with Mara Smith! Mara is a former attorney, corporate strategist, and stay-at-home mom who is the founder of Inspiro Tequila. She started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. Mara searched for a tequila brand that was additive-free with a look, taste, and aroma that appealed to her. That perfect tequila did not exist, so she decided to create one. Mara's goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are a part of every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.    [00:01 - 15:41] Mara's Journey and Goals, Bringing Empowerment to Women  Mara's goal was not just to create a one-of-a-kind tequila, but also to bring another female voice to the spirits industry. Women are a part of every aspect of Spirit tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara's Mission is to inspire and support other women The challenges of starting a tequila company, include finding distilleries and finding a master distiller. The unique flavor profile of Inspiro Blanco tequila is rested in oak barrels and aged for a minimum of 30 days. [15:41 - 23:06] A Fresh Look from A Design Perspective from Labels to Bottle designs  The name Inspiro came about after hemming and hawing the moment it came to her she knew she wanted to name it that way The brand story is just her story and wasn't developed by a team There are three customer groups: distributors, retailers, and end-users Getting started can be overwhelming, so it's important to do research and have a plan You have to be strategic when entering new markets and one market at a time" [23:10 – 33:29] Closing Segment Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at kris@krislevy.comwith the subject: Wine Business Bootcamp Favorite Spirit or Cocktail  Tequila Soda Favorite go-to pairing Sushi & Tequila Chips and Guacamole Tequila Resource Tequilamatchmaker.com Tequila Aficionado Podcast Connect with Mara Smith Instagram:@inspirotequilaFacebook: www.facebook.com/inspirotequila LinkedIn: www.linkedin.com/company/inspiro-tequilaPinterest: www.pinterest.ph/inspirotequila Or visit their website at https://inspirotequila.com   Let's continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, and LinkedIn or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at ​www.​klevywineco.com. TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast with someone who wants to join the wine conversations. Go ahead and take a screenshot, share this in your stories, and tag me on Instagram! JOIN THE CLUB through this link and handpick wines every month, from up-and-coming wineries, winemaker-owned brands, and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.   Tweetable Quotes: “It's just about trying to help other women,  as they get started. So we provide grants and mentoring and that's the part that is really fun for me.” - Mara Smith “I really wanted something, even from the bottle design. It's super sleek and sophisticated. It looks very different than a standard tequila bottle." - Mara Smith  

We are excited to welcome Mara Smith, a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila.  Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 100 Company.  After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family. She never stopped thinking about what was next.  Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand. Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves.  As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.   In this episode we discuss: The difference between additive free tequila and other brands The difference between a tequila blanco and tequila rose reposado including how it they are made The positive aspects of starting a women owned and women run business The best/tastiest way to drink tequila (this is opinion only of course) What it was like to start this business in a mostly male dominated environment You can learn more about Inspiro and purchase tequila here: https://inspirotequila.com FB:  https://www.facebook.com/inspirotequila/ IG:   https://www.instagram.com/inspirotequila/ Special offer: Maria is offering our listeners 10% off your purchase through the month of August. Simply use code: livingwell10 at checkout. ------------------------------------------- Thanks to our amazing sponsor:Shield your body is a company that makes products to Shield Your Body against Electromagnetic Frequency (EMF) radiation from modern technology.Did you know that All modern technology is a source of EMF radiation. 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“Quality is not an act, it is a habit.” -Aristotle   More (Inspiro) tequila, please! Yes, we are jumping back into the tequila pool with an awesome, woman owned and operated, emerging brand, Inspiro Tequila. I am so excited for this conversation because Founder, Mara Smith, is beyond intentional with the product and the brand. This is a product for women, by women and is actually clean (completely additive free)! Mara shares her journey thus far in the overly crowded beverage industry, her inspiration behind the name, and the overall mission. She couldn't find a tequila that met her standards- so she created one. Mara might be newer to the tequila family, but she is making big waves the right way and raising the bar for intentional- mission driven companies (us conscious consumers SO appreciate that:). If you are looking to take a leap in life because you recolonize the opportunity to do something better or your way- this convo is for you. Chase the dream and/or build it!   Highlights: Representation. Innovation, salvation. Tequila, the beverage industry and taking on a big challenge. Questioning a better way. Chasing the dream and learning the ropes by LOTS of research. Building a team and earning your way up the ladder. Good, quality, mission driven tequila.   Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila.  Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 100 Company.  After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family.   She never stopped thinking about what was next.  Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.    Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves.   As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.     https://inspirotequila.com/ @inspirotequila   Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com   Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com        

This week's episode of the Opportunity Knocks podcast calls for a shot of tequila! My guest this week is Mara Smith, the Founder of Inspiro Tequila - an ultra-premium tequila brand created, run, and made by women, for women (but really everyone will enjoy it

Mara Smith's professional days came to a halt when she was put on emergency bedrest while pregnant with twins. They were born prematurely and she needed to be there for them. While at home raising her three children, Mara always dreamed of starting her own company. She also knew that with hard work and the right research---she could innovate any industry she put her mind to. Meanwhile, Mara started drinking tequila when she was looking for a gluten-free drink to fit into her healthy lifestyle. But she couldn't find one free of additives, so she decided to create one. To get her business started, Mara put in the necessary time and effort to self-educate herself about the spirits industry. As a #femalefounder, Mara has been focused on bringing the female perspective to the spirits industry. With a team of powerful women all over the world, Mara has been able to bring her vision to life. UPDATE FROM OUR TAPING: Mara now has a distributor in Illinois and Inspiro can be found in stores in Illinois! Tune into this week's episode of Dear FoundHer… to learn more about the power of research, the importance of leaning on others for help, and why all women need to know it's okay to re-enter the workforce no matter what stage of life you are in. Quotes • “There are a lot of resources that are available to get you up to speed pretty quickly and you just really have to take advantage of them. You can't get around putting in the time and effort.” (12:57-13:11) • “I discovered there are amazing communities of impressive powerful women who want to collaborate and offer guidance.” (14:31-14:41) • “No matter where people are in their stage of a new business, there's something you're going to learn. I find every conversation useful.” (20:46-20:54) • “I want to relay that message and inspire other women that it is not too late if you want to change. Maybe I want to start something new. You need to know that you're still capable and can learn everything you need to know.” (40:34-40:52) • “You have to have a community and you have to have support. It's lonely being a solo entrepreneur, and it is important to have people that you can talk to and bounce ideas off of.” (42:53-43:08) Connect with Mara Smith: Instagram Inspiro Tequila | http://www.instagram.com/inspirotequila Instagram Mara | http://www.instagram.com/beinspiredbymara Website | https://inspirotequila.com/ Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business? • Grab one of Lindsay's FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Use code FoundHer for 50% off your first month with both HiveCast and Fireside Podcast production and show notes provided by HiveCast.fm

This week's guest took her talents from the courtroom to the tequila lounge. After starting her career as an Attorney and Consultant, she found herself on bedrest while pregnant with her twins, which led to her stepping away from the corporate world.While taking the next 18 years to raise her children while focusing on her charitable work, she always had an entrepreneurial itch, which led to her finding Inspiro Tequila. The founder of a World-Class, Women-Owned, Gluten-Free Tequila Company, Mara Smith is this week's guest on “The Jake Dunlap Show.”Mara grew up in the suburbs of Chicago. During her undergrad years, she spent her time both as a telemarketer, as well as a waitress. After graduating with an Accounting Degree from the University of Illinois, she went on to earn her Doctor of Law at Northwestern University. After a number of years serving as an Attorney and later a Corporate Strategist for McDonald's Corporation, Mara was put on emergency bedrest while pregnant with her twins. When they were born prematurely, she decided to leave the corporate world to focus on family and charitable work. While she was caring for her children, she never stopped thinking about what was next, and always envisioned running her own company. Mara started drinking tequila when she was looking for a clean, gluten free spirit to fit her active lifestyle. After extensive searching for an additive-free tequila, it became her goal to create a “One-of-a-kind” tequila while bringing female voices into the spirit industry. All of this led to her founding Inspiro Tequila. Please enjoy this week's episode with Mara Smith! ____________________________________________________________________________Achievements/Milestones:Inspiro Tequila is certified women-owned by WBENCInspiro Tequila is confirmed additive0 by Tequila MatchmakerLaunched sales online in September 2021 - 19 months from corporate formation to launching onlineMara's Social Links: Personal Instagram: https://www.instagram.com/beinspiredbymara/Inspiro Tequila instagram https://www.instagram.com/inspirotequila/LinkedIn https://www.linkedin.com/in/mara-smith-9109031a1/Inspiro Tequila Website https://inspirotequila.com Jake Dunlap:Personal Site - http://jakedunlap.com/LinkedIn - https://www.linkedin.com/in/jakedunlap/Twitter - https://twitter.com/JakeTDunlapInstagram - http://instagram.com/jake_dunlap _Facebook - https://www.facebook.com/JakeTDunlap/ Skaled:Website - https://skaled.com/LinkedIn - https://www.linkedin.com/company/skaled

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This week, I'm pulling back the curtain and telling you the marketing strategies that are working well for me and the ones that aren't working so great for me. Plus, I analyze why I think certain strategies are underperforming. Spoiler alert: I'm not being consistent. Consistency is the key to great marketing. Strategies that are going well: Pinterest marketing Networking Relationship building Strategies that aren't going well: email marketing guesting on podcasts Your marketing plan should play to your strengths and your capacity. While mine plays to my strengths, it doesn't fit in with my capacity. So how do you create consistency in your marketing strategy and see success? Give this episode a listen! https://view.flodesk.com/pages/61fb544760ada4164ea707b7 (Join my email list) https://www.amazon.com/Embrace-Work-Love-Your-Career/dp/1951412494/ref=sr_1_1?crid=1CDLOWHNKZJTP&keywords=Fran+Hauser&qid=1646796399&sprefix=fran+hauser%2Caps%2C86&sr=8-1 (Preorder Fran's Book) https://inspirotequila.com (Inspiro Tequila by Mara Smith) https://lisa1973.com (Lisa's 1973) Music: Tuesday by Sascha Ende, Music.io

It's official, I might be converted to Tequila now! This week I spoke with Mara Smith the founder and creator of Inspiro Tequila.  Mara is a mom of 3 and a former lawyer. She switched gears and now has crafted an additive-free, pure agave Blanco Tequila. We talk about her journey to find a female master distiller and what it actually means to be a clean tequila.  Listen in to find out the new products that will be added to the Inspiro line.   https://inspirotequila.com/https://www.instagram.com/inspirotequila/

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald's. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented. Mara joins us today to discuss Inspiro Tequila's mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald's corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network. “As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don't have to be the expert in every area.” - Mara Smith This week's takeaways from Entreprenista: What lit Mara's entrepreneurial spirit and inspired her to launch Inspiro Tequila Creating and innovating customer-centric products The first steps Mara took toward turning her idea into a thriving business How her legal background helped her build a business How long it took Mara to research the liquor industry and its customers The most surprising things Mara learned after launching her business Mara's advice on funding your business and alternatives to seeking VC funds or giving away equity Her tips on working with agencies or freelancers and delegating parts of the business The Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand community Why Mara moved away from using Google Drive and the alternative she's currently using Working with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategy Mara's networking and community-building strategies Her thoughts on balancing work and life as an Entreprenista Resources Mentioned: App: Airtable Our Favorite Quotes: “Find small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.” - Mara Smith “Be a learn-it-all, not a know-it-all.” - Mara Smith “Supporting other women-owned businesses is essential for any woman in business to be successful.” - Mara Smith Connect with Mara Smith: Inspiro Tequila Inspiro Tequila on LinkedIn Inspiro Tequila on Instagram Inspiro Tequila on Facebook Inspiro Tequila on Twitter Mara Smith on LinkedIn CODEWORD: Entreprenista10 If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! Improve Your Customer Support with TextExpander Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently. Here's how it works… Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation. Type the abbreviation to trigger your snippet and see your content expand. It's that easy! TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team. Don't miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast. Become An Entreprenista! Thanks for tuning into this week's episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald's. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented. Mara joins us today to discuss Inspiro Tequila's mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald's corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network. “As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don't have to be the expert in every area.” - Mara Smith This week's takeaways from Entreprenista: What lit Mara's entrepreneurial spirit and inspired her to launch Inspiro TequilaCreating and innovating customer-centric productsThe first steps Mara took toward turning her idea into a thriving businessHow her legal background helped her build a businessHow long it took Mara to research the liquor industry and its customersThe most surprising things Mara learned after launching her businessMara's advice on funding your business and alternatives to seeking VC funds or giving away equityHer tips on working with agencies or freelancers and delegating parts of the businessThe Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand communityWhy Mara moved away from using Google Drive and the alternative she's currently usingWorking with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategyMara's networking and community-building strategiesHer thoughts on balancing work and life as an Entreprenista Resources Mentioned: App: Airtable Our Favorite Quotes: “Find small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.” - Mara Smith“Be a learn-it-all, not a know-it-all.” - Mara Smith“Supporting other women-owned businesses is essential for any woman in business to be successful.” - Mara Smith Connect with Mara Smith: Inspiro TequilaInspiro Tequila on LinkedInInspiro Tequila on InstagramInspiro Tequila on FacebookInspiro Tequila on TwitterMara Smith on LinkedInCODEWORD: Entreprenista10 If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you,

Former attorney Mara Smith had no alcohol industry experience when she started wondering if the clean spirit she and her girlfriends enjoyed - tequila - could be reimagined from a female perspective. She committed herself to a singular mission – to create a new tequila brand that honored the traditional spirit while innovating to reveal a fresh, new offering. As a result, Inspiro Tequila was born with women as a part of every aspect of the brand, from production in Mexico to getting bottles on the shelves. Key takeaways this week:  Mara explains her journey from corporate America to becoming an Entreprenista  How the pandemic allowed Mara to have the time to focus on building her 100% agave tequila company The importance of research and understanding the basics of an industry before breaking into it The key to figuring out a proper budget to fund your own business as a solo Entreprenista  Inspiro Tequila's early digital marketing tactics and launch strategy And finally, the importance of building a network around your brand  Connect with Mara on LinkedIn: Mara Smith Follow Mara on Instagram: @beinspiredbymara Follow Inspiro Tequila on Instagram: @inspirotequila

Mara Smith is the founder and CEO of Inspiro Tequila, a tequila brand created, owned, and inspired by women. It's her aim to inspire and support other female founders by sharing her story. We talk about Mara's journey, how she founded Inspiro, what it's like to run day to day. Plus, our first experiences with tequila once we reached drinking age…To learn more, and for the complete show notes, visit: lytyoga.com/blog/category/podcasts/Resources:Inspiro TequilaMara Smith on LinkedInMara Smith on InstagramRedefining Yoga is a production of Crate Media See acast.com/privacy for privacy and opt-out information.

“I can't stand behind something that I don't personally love” How do you redefine an industry? Have a customer perspective. Listen and learn how Mara Smith, Founder and CEO of Inspiro Tequila created a terrific tequila from having her own passion for the category. Who would know better what a customer is looking for than the customer? Listen on this week's episode of #TheKaraGoldinShow Shopify - Go to shopify.com/kara, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features. LinkedIn Talent Solutions - LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at linkedin.com/karagoldin Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/223 List of links to resources mentioned in episode, suggested reading & social media handles: Inspiro Tequila - https://inspirotequila.com/ Mara's Instagram - https://www.instagram.com/beinspiredbymara/ WBENC - https://www.wbenc.org/

Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her. That perfect tequila did not exist, so she decided to create one. Mara's goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are a part of every aspect of Inspiro Tequila's process from creating our taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

In this episode we Inspiro Tequila Luna Blanco. Make sure to follow us across all social media platforms and subscribe to us on your favorite podcast app! agavetalk.com Instagram @agavetalk Twitter @agavetalk facebook.com/agavetalk Spotify/ Apple/Google Podcasts "Agave Talk"

Former lawyer and mom of three Mara Smith joins Squats and Margaritas to talk about launching a tequila brand during a pandemic and finding the balance between being a good mom and a successful entrepreneur.

Who doesn't love a clean, gluten-free, additive-free drink? Did I also mention that it's a woman-owned and operated tequila company? In this episode, I had a conversation with Mara Smith, founder of Inspiro Tequila.   Mara and I discuss her life experience and how this led to her starting her own tequila brand. She shares the process of creating her Luna Blanco tequila and what her loved ones thought when she decided to start this company. We chat about her time management and how she juggles being an entrepreneur, mother and wife.   What's in this episode: How Mara got into the tequila business How she used her experience, being a mother, and curiosity as leverage for business The process of being considered “100% agave tequila” How her friends and family reacted to her idea of starting a tequila company Her time management routine and how she runs her day Her first product, the Luna Blanco The upcoming products she is planning How you have the power to define who we want to become The lack of woman-owned and woman-owned and operated tequila brands   For full show notes, resources and links, head to: https://www.meredythwillits.com/podcast   Are you ready to go deeper? I am giving you the keys to the castle. If you enjoyed this podcast and want to hear more, make sure to subscribe so you'll never miss an episode! You can also join us on Patreon for exclusive content you'll only hear there: https://www.patreon.com/MeredythWillits   You can connect more by visiting me on my website at https://www.meredythwillits.com/ or connecting with me on Facebook at https://www.facebook.com/MeredythWillits34 or Instagram at https://www.instagram.com/meredyth_willits.