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✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click Here ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click Here → Already selling and want to scale? Click Here What You'll Learn in This Episode In this episode, Jake Kassan, co-founder of Movement Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after. He shares: ✅ How he scaled Movement from a $5,000 credit card to a $100M exit ✅ The loneliness and identity crisis he faced after selling ✅ Why chasing money alone didn't fulfill him ✅ The creative spark that led him to YouTube ✅ His advice for founders struggling with burnout or searching for meaning If you're a founder chasing big goals, feeling stuck, or wondering what comes next—this episode is packed with raw, honest insights that rarely get shared.
What's up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.Check out Jake here:https://www.youtube.com/watch?v=obngREiNGic&t=225shttps://www.instagram.com/jakekassan/Sign up for the "Dream Client Accelerator" waitlist here:https://the505podcast.courses/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsLightroom Presets:https://www.kostasgarcia.com/store-1/p/kglightroompresetsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Chase's Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:27 - Intro1:06 - One Handed Crack1:35 - Making $100m to become a YouTuber3:47 - Dream Client Accelerator4:22 - The moment that defined Jake's new future8:02 - Artlist8:36 - Having purpose is everything11:59 - Was Jake happy while building MVMT14:04 - Jake's struggle with panic attacks17:34 - Advice from other founders19:30 - How relationships with friends and family changed after selling MVMT22:47 - The freedom of creating now without expectations24:48 - What Jake hopes people take away from his videos27:13 - Jake's favorite part of making YouTube videos28:53 - How Jake structures his day30:09 - What Jake learned from MVMT that he's bringing to his YouTube channel31:35 - Taking calculated risks32:55 - When Jake knew MVMT was going to be massive34:13 - Jake's favorite aspect of building MVMT38:39 - Why Jake chose to create a brand around watches41:29 - Funding the business through credit cards42:33 - MVMT was at the forefront of influencer marketing44:08 - The failed Kylie Jenner collaboration46:35 - Could Jake do it all over again47:45 - Jake's desire to mentor other founders49:32 - The strategy for repeat customers51:13 - Discussing the sell with his cofounder52:32 - Women and men are influenced differently58:06 - The process of selling a company1:00:56 - The feeling of $100m hit your bank account1:03:47 - Staying at the brand for two years post sell1:06:44 - What Jake learned from Movato1:10:21 - Jake's leadership style1:14:24 - Jake's most important life values1:17:18 - Jake's advice to someone wanting to build a brand1:19:31 - Is Jake content?1:21:30 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
Jake Kassan is a good friend i met back in college in Santa Barbara, California. I have always admired his drive, dedication, and success as an entrepenur and today we go a little deeper into what life was like after selling his multi million dollar company MVMT watches. 4:27 Jake speaks on launching MVMT 7:00 Kylie Jenner x MVMT 9:50 Fear of failure 11:15 Jakes journey with MVMT 19:30 Does money make you happy 21:03 I talk on Joe Millionaire & how being on tv doesn't equal happiness 22:40 Finding yourself after a depression 26:57 Jakes advice on getting through a tough time 34:40 Dealing with your trauma 38:02 Advice to all our men out there Instagram: @Jakekassan
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Join us for a Special LIVE Podcast recording from our second LIVE Coffee & A Good Vibe Podcast event ft a powerhouse panel of iconic Male Entrepreneurs in LA. Meet your panel: Jake Kassan - Founder of MVMT Josh Kaplan - CEO of Menlo Club & Melrose Place David Greenfeld Founder/CEO of Dream Pops Steven Borrelli, Founder/CEO of CUTS Nate Forster - Founder/CEO of NEOU At this event we will have founders, entrepreneurs and influencers in LA to come out, network, connect and enjoy various brand activations from our incredible sponsors! As well as an open bar sponsored by Nosotros Tequila and refreshments / treats from various trending CPG Brands in Los Angeles. Special Mentions & Shoutout to our incredible Event Sponsors: Clearstem Skincare, Drink Barcode, Hiyo, Dream Pops, Elavi, RVIVL, Toto Foods. EPISODE SUMMARY: PANEL QUESTIONS Scaling without investment ~25K to start their brand, most tactical places to place their money for the largest ROI Best tips/practices on the path to attaining funding / investors for their brand Personal Experiences - The biggest adversity / curveball you've experienced in your business and how you overcame it Product Innovation & Scaling - adding skews and diversifying new lines in your brand without diluting Internal happiness and fulfillment- attaching your identity to your business in entrepreneurship Non-negotiable habits & tools for life Name the season of life you are currently in right now & why LIVE PANEL Q & A with the audience Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra EPISODE MENTIONS: Clearstem Skincare - Check out the incredible products of Clearstem Skincare and use code, GOODVIBES for an exclusive discount at checkout! SHOP OUR MERCH - Coffee & A Good Vibe did an exclusive Merch drop with Melrose Place! CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE To connect with this week's guest click ➟ HERE
Jake Kassan is the Founder of MVMT - based out of Los Angeles, CA. He started his first business at the age of 16 and dropping out of college at 19. He's grown three E-commerce brands from start-up to profitability generating millions in revenue. Born and raised in Valencia, California, 27-year-old entrepreneur Jake Kassan knew he wanted to run his own business from a young age. In his early teens, however, he founded two businesses which eventually failed. Discouraged but not defeated, Jake turned his failures into fuel when he dropped out of college to pursue the dream of shaking up the watch industry. This manifested into a global success — MVMT. As CEO and co-founder, Jake has scaled one of the fastest-growing watch and lifestyle brands in the world. His tenacity as a businessman and leader has since caught the attention of the The New York Times, Entrepreneur and Forbes' prestigious 30 Under 30 list. EPISODE SUMMARY: In this episode you'll get to know Jake Kassan - the entrepreneur behind scaling MVMT to a successful exit. Building a top e-commerce brand - best practices, tips and advice for scaling a brand. Influencer Marketing - MVMT's approach and understanding the landscape of social media The Journey of getting sold to Movado for $100M and the life of an entrepreneur post-exit. Where Jake's passions, future visions and endeavors lie moving forward All things Mental Health and downsides of Entrepreneurship most don't discuss Personal development routines, rituals and self-serving practices ALL people should adopt How to discover what a truly fulfilling and successful life looks like to you Helpful Entrepreneur Mindsets to adopt in this "journey" we are all on The meaning of a happy life Whats next for Jake, post-exit & SO MUCH MORE. Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra EPISODE MENTIONS: Learn more about Jake Kassan. Check out MVMT here. CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE To connect with this week's guest click ➟ HERE
Some people think that when you sell an uber-successful company and walk away with a huge payout, your whole life changes. Suddenly, you enter a world of champagne wishes and caviar dreams. But today's guest, Jake Kassan , Co-Founder and CEO of MVMT Watches , knows from experience that that isn't the case. In the end, more money doesn't make you any happier, it just gives you time to figure out what's next. In this episode, we discuss: Finding childhood heroes in entrepreneurs, not athletes Going from selling lollipops to kickstarting MVMT Figuring out what the next challenge will be For more interviews like this one, subscribe to HawkeTalk on Apple Podcasts , Spotify , or wherever you listen to podcasts! Listening on a desktop & can't see the links? Just search for Hawke Talk in your favorite podcast player.
On Today’s Episode we have founder & CEO of MVMT, Jake Kassan. We jump right into his big wins & losses in e-commerce as a teen, all the way up to his $100 Million+ exit to Movado Group. We do in depth about different digital marketing strategies, the importance of understanding your consumer, how to develop a great team, and why he chose, a new Space piece, "Dreams Rise Fears Fall" as his favorite IKONICK piece.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs. Timestamps:2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs4:30 – MVMT Using High Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.10:10 – Building A Strong Tribe Will Lead To More Sales12:30 – Why You Should Create A Best Sellers Section On Your Website 14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: Sean@breakthrough.socialYouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
This Week We’re Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He talks about how things have changed since then, and how MVMT has grown to what it is today. MVMT strives to be a best in class brand and best in class in all-around marketing, and Jake shares the strategic approach to marketing MVMT uses to achieve those goals. He also talks about how having a strong team is essential to scaling your business and shares his experience hiring a CMO and supporting team, and what you need to know to do it. Enjoy! Episode Highlights 9:05 How building relationships with customers through direct sales online helped MVMT scale. 12:04 The best success comes in stages and this is what each stage of growth has looked like for MVMT over the last 5 years. 13:12 Jake’s #1 tip for successfully scaling a business (hint: it’s not email or Facebook ads). 15:07 What MVMT would do differently if they had to do it all over again. 19:05 As an entrepreneur, Jake believes it’s important to always be testing and working through those results to find success. 21:13 The basic math MVMT used to scale in the beginning and how they look at “spending-money-to-make-money” now. 24:18 Where MVMT is testing for acquisition and where they’re seeing success. 28:28 What you need to know when growing your team so you can successfully scale your business. 32:15 How MVMT solidified their appeal with customers through user-generated content. 35:09 What Jake loves most about building a lifestyle brand. 38:11 Every business goes through low times, here’s a few MVMT went through in order to grow. 43:09 Why Jake feels it’s so important to network with and learn from other founders. Links And Resources: MVMT Watches Hims Jake Kassan Instagram.com/JakeKassan Twitter.com/JakeKassan @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes
Today’s topics: (1:08) Moiz introduces Jake Kassan of MVMT, a men’s watches, accessories and lifestyle brand. (14:00) Jake discusses the operational issues he encountered when first starting MVMT. (17:40) MVMT did about $1m its first year, with most growth coming organically. (24:20) Moiz and Jake discuss their experiences with venture money and the state of startup founding. (30:03) Jake explains where MVMT is spending money on advertising today. (33:32) MVMT paid an influencer $150k for a post, but eschews big payments like this now, unless it’s an ongoing partnership. (39:10) Jake discusses the Movado-MVMT acquisition. (45:30) Jake talks about life post-acquisition. (51:37) Moiz and Jake discuss the future of DTC. See acast.com/privacy for privacy and opt-out information.
Hello our beautiful friends! Today we have a very interesting conversation with Jake Kassan, a young passionate Californian entrepreneur who co-founded a very successful and internationally loved brand – MVMT Watches. Since early age, Jake was passionate about living the life of financial freedom. Today, he tells us his unique entrepreneurial journey and shares his business lessons. Full show notes: https://www.ikonns.com/podcast/62 Jake's father was an entrepreneur – and it made him eager to learn how to make money. At the age of 10, Jake already knew he wanted to be successful and live the life where money couldn't dictate him what he needed to do. That's why Jake started his entrepreneurial journey so young. “School system is designed not to make you an entrepreneur, but to make you an employee.” – Alex Ikonn When Jake was 12 years old, he sold the lollipops and made between $300 and $400 in a couple weeks. At the age of 17, Jake launched his first business selling novelty T-shirts that included a microphone and lights, definitely a hit at night-club party scene in California. He then started an e-commerce business, NiteLifeDesigns.com, which he promoted successfully by making YouTube videos. At its peak, Nite Life Designs made $10,000 a week. Jake dropped out of college when he was 19. Together with Kramer LaPlante, two brimming entrepreneurs launched MVMT Watches in June of 2013 with $300,000 they raised through two Indiegogo crowdfunding campaigns. Soon the Los Angeles-based start-up evolved into a huge success. And Jake did expect that success, because he believed in their product. “My life philosophy is better to try and explore opportunities than look back and regret” – Jake Kassan Navigating towards the right way using innovative marketing strategies and data driven thinking, MVMT quickly established itself as a lifestyle watch microbrand with a powerful online presence. Jake and Kramer were able to found a niche by advertising their product heavily on social media.In 2018, Movado Group (also known for selling Lacoste, Tommy Hilfiger and Hugo Boss) purchased the company for $100 million. Before MVMT Watches launched, Jake was a 21 year old college dropout with more than $20,000 worth of debt to his name from previous business ventures. By achieving intense success he always wanted to achieve, Jake demonstrates –once again– that regardless of age, financials, circumstances, and even regardless of formal education, hard work, determination and strong belief always pays off, as long as you continue the hustle and are able to enjoy the process. Here are some tips to young entrepreneurs starting out right now: Try new things, and even if you fail, you can always learn from that. Before starting your own business, try to find a job or mentors who work in the industry you want to get into. In the early stages, you can find a place to work that you really believe in, where you can feel fulfilled by building something with a team. Talk to people –like CEOs, early employees, entrepreneurs, inspirational leaders– and learn from them. Educate yourself: there is so much information you can find useful. Decide why do you want to become an entrepreneur. Hope you enjoyed this week's episode with Jake, you can find out more about him here: Jake's Instagram Jake's Website
I'm launching Gorgias' first vlog/podcast, called the Ecomm Swipe File! Each episode is a quick tactical tip that any merchant can implement in their store, about 2-5 minutes long. As a huge fan of podcasts, I don't love when they're super long. There are also a ton of long drawn out webinars that don't have any substance. Or they want to sell you a course on dropshipping. I'm hoping this will turn into a virtual mastermind of sorts, learning from some of the leading ecom brands, partners and agencies. So far we've recorded episodes with Jake Kassan from MVMT, Kara Goldin, CEO and Co-Founder of Hint Water, Eric Bandholz from Beardbrand
Today we’re getting an inside look at Liquid I.V.’s Office in El Segundo, CA with CEO & Founder Brandin Cohen. Liquid I.V. is a water additive that uses Cellular Transport Technology (CTT) to deliver hydration to your bloodstream faster and more efficiently than water alone. In the fall of 2012, Brandin started in a local Whole Foods and would sell the product one stick at a time. Today they’re in 30,000+ stores nationwide. Their mission : Change The World. For every purchase of their product they donate a serving to someone in need around the world. As of today, they’ve donated 1.54 Million servings of Liquid I.V. With the help of music mogul Scooter Braun, back in July of 2019 they announced their $5 Million celebrity-backed funding round which included Demi Lovato, Kevin Hart, Kendall Jenner, Hailey + Justin Bieber, Gary Vee, DJ Khaled, Yes Theory, Jake Kassan and more. To learn more about Brandin’s story, check out Ep 99 - Fast Failures Are Wins and Groupisode 3 - Burn The Ships. - If you enjoy this podcast, please leave us a 1 sentence review on the iTunes Podcast App with your honest feedback OR screenshot this Episode, post it to your Instagram Story tagging @Brandin_Cohen, @liquidiv & @PurposeintheYouth! - Connect with Brandin! Instagram : @Brandin_Cohen Check out Liquid I.V.! Instagram : @LiquidIV Website : Liquid-IV.com Support the Bearded Man Content via Patreon! Website : Patreon.com/Bobbbaaaay Enroll in Bearded Man University! Website : PurposeintheYouth.com/BeardedManUniversity Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth
Brandin Cohen is the CEO & Founder of Liquid I.V. From just an idea to now a product in over 20,000+ stores nationwide & making a positive impact in lives all over the world! Brandin shares ALL in this episode. The beginning of his journey to the incredibly successful and accelerated growth of the company he built today with an exciting announcement of a $5M Celebrity backed funding round! The company is backed and supported by prominent names in the industry such as, Demi Lovato, Kevin Hart, Kendall Jenner, Hailey and Justin Bieber, James Corden, Gary Vaynerchuk, Serena Ventures, Usher, DJ Khaled, Steve Aoki, Patrick Schwarzenegger, Maria Shriver, Yes Theory, Freddy Wexler, Jake Kassan, Elle and Ross Walker, and Moiz Ali. Beyond all the success Brandin's company has received, he shares what it takes to build the company Liquid I.V. is today. Brandin goes deep into how his lives his life- his principles, core values and belief system and selfless mission to #CTW (Change The World). Brandin has always been extremely passionate about changing the world and making a difference in countries in need around the world. His pure compassion and giveback mission, combined with his RELENTLESS work ethic and positive attitude is infectious. You will listen to this episode and want to join the movement to, #CTW (Change The World), too! Support & become apart of this beautiful mission here ↴ Liquid I.V. ➟ An electrolyte product drink mix that when added to water, hydrates you 2-3X more than water alone! It also contains 3x the electrolytes of traditional sports drinks and 11 essential vitamins. For every purchase of Liquid I.V., we donate a serving to someone in need around the world. https://liquid-iv.com Go show Brandin Cohen some love on his socials: https://www.instagram.com/brandin_cohen/?hl=en Watch the FULL VIDEO Interview Here: https://youtu.be/eZ-PuE3ZpRU Connect with me here: Instagram: https://www.instagram.com/ayeshasehra/ Email: ayesha@growthesocial.com Follow CAGV on Spotify Subscribe to iTunes
Sitting down with the Director of Brand of MVMT Watches, the legend himself, Blake Pinsker! Blake and his childhood friend, CEO & Co-Founder of MVMT, Jake Kassan took the e-commerce game by storm and changed the way all companies utilize social media to scale a business. 2013 is when it all began. Blake’s passion for marketing had him helping his friend Jake out doing marketing for MVMT as a side hustle while he worked in Corporate America. Blake channeled his creativity and took his marketing strategies to the next level. MVMT was one of the first companies to utilize and leverage the power of Influencer Marketing and using Social Media to truly captivate their audience through the power of BRAND and Storytelling. They scaled the e-commerce business to over 70 million in sales in 2017. MVMT continued to scale and take the social media platforms by storm and in 2018, MVMT then got acquired for over $100 Million by Movado! Blake not only shared his own personal entrepreneurial journey of success and the full growth of MVMT but he goes much deeper than that. Beyond achieving all the external elements of success, Blake discussed the true meaning of living a successful and fulfilled life. Money, fame, fortune, cars, extravagant trips are great but Blake explains where the true happiness and fulfillment in life stems from and HOW to never lose sight of this in your journey. A refreshing perspective that we all need to hear and never lose sight on. This episode is a MUST listen for anyone in the pursuit of chasing their biggest goals! Go show Blake Pinsker & MVMT some love and check him out below: https://www.instagram.com/blakeyyyp/ https://www.mvmtwatches.com Subscribe to our YouTube Channel to watch the entire episode here: https://www.youtube.com/watch?v=pCR_kL4tock Connect with me on Instagram: https://www.instagram.com/ayeshasehra/
27-year-old Jake Kassan founded his first company at age 16 and went on to co-found MVMT, a manufacturer of watches, sunglasses, and accessories with customers in over 160 countries. In 2018 MVMT was acquired by watchmaker Movado for 100 Million Dollars. 15-year-old entrepreneur Campbell Baron talks to Jake about his journey as an entrepreneur and some of the things he learned along the way. Get 2 Months of Skillshare For Free (Paid Promotion) ⇨ https://www.skillshare.com/succeed Youtube ⇨ http://tinyurl.com/y8nl7sjn Podcast ⇨ https://anchor.fm/the-ones-who-succeed/ See you next Tuesday!
Jake Kassan, Co-Founder of MVMT stopped by to share his story. His first venture started at just 16 and now at just 27 years young he sold his latest company for $100 million. He is a natural born leader, a self taught e-commerce wizard, and a passionate cat lover. Jake shares his expertise on business and marketing, as well as some vivid stories from the years past.
This is the behind the scenes of meeting Jake Kassan, the Co-Founder of MVMT. Make sure to check out Episode 113 - Celebrate The Small Wins to hear his full story and learn how he's gotten to where he is today. - If you enjoy this podcast, please leave us a 1 sentence review on the iTunes Podcast App with your honest feedback OR screenshot this episode, post it to your Instagram Story tagging @JakeKassan & @PurposeintheYouth! - Connect with Jake! Instagram: @JakeKassan Twitter: @JakeKassan Website: JakeKassan.com Check out MVMT! Instagram: @MVMT Website: MvmtWatches.com Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth Music by: 1. Joey Pecoraro - @JoeyPecoraro 2. TALK ft 24hrs - @DylanReeseMusic
Jake Kassan is the Co-Founder of MVMT. When rocking their watches, sunglasses or premium accessories, they want people to be inspired to live life on their owns terms and do what makes them truly happy. With quality, minimalist designs at radically fair prices, they’ve created an absolute monster that was recently acquired by Movado Group for $100 Million. Born and raised in Valencia, CA, Jake was focused on building businesses from a young age. At 16 he launched his first business, Nitelife Designs, and was making over $10k a month. Only one year into community college in Santa Barbara, CA he dropped out to work-full time. Eventually that business failed, he worked valet until he launched his second business, Glow Threads, which he eventually sold. Wanting to create a watch brand that was affordable, he and his business partner Kramer Laplante launched MVMT. What started in their apartment has grown to a team of 40+. What’s changed the most about him within the past 5 years since launch is realizing that everything is relative to where you’re today in your life and the importance of work/life balance. In this episode Jake discusses facing our fears head on, seeing an opportunity & acting on it, how entrepreneurs are professional problem solvers, we will have good days & we will have bad days, reverse engineering our goals and why we must celebrate the small wins. - If you enjoy this podcast, please leave us a 1 sentence review on the iTunes Podcast App with your honest feedback OR screenshot this Episode, post it to your Instagram Story tagging @JakeKassan & @PurposeintheYouth! - Connect with Jake! Instagram: @JakeKassan Twitter: @JakeKassan Website: JakeKassan.com Check out MVMT! Instagram: @MVMT Website: MvmtWatches.com Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth
After two failed business, Jake Kassan started MVMT. MVMT’s minimal, sleek take on watches and accessories in addition to their focused marketing gained them millions of followers. In 2013, Jake bootstrapped MVMT through Indiegogo, and this August, the five-year-old brand was acquired by the Movado Group. Through those early ventures, Jake learned the importance of brand. For MVMT, brand informs, motivates, and guides every part of their business, especially their influencer marketing. On the podcast, we sit down with Jake to talk about the pillars of the MVMT lifestyle (2:15) and creating aspirational content with influencers (3:53). He talks about leveraging Shopify to scale (8:59) and the tools that are important they build in-house (10:15). He shares the most valuable lessons he learned from his failed t-shirt company (31:39) and finding the backbone of a successful business (33:31). Jake talks about not pursuing outside investment (33:55), hacking the crowdfunding system (34:57), and being financially disciplined early on (39:11). Finally, he shares how MVMT will grow their offline footprint with Movado (43:01) and how he’s all in for the foreseeable future (50:08). Links and images from this post are on the Lumi Blog.
Josh Wright, Chief Economist at iCIMS, discusses the September jobs report and the outlook for Fed policy. Ben Bain, Bloomberg News Financial Regulations Reporter, talks about Tesla's Elon Musk calling out the SEC on Twitter as the “Shortseller Enrichment Commission.” Josh Green, Bloomberg Businessweek National Correspondent, shares his story from Businessweek Magazine on an `opposition research' plan to oust Republicans in the mid-terms. Jim Douglas, CEO at Wind River, discusses the business behind the industrial internet of things. Jake Kassan, Co-Founder and CEO of watch startup MVMT, talks about being acquired by Movado. Hosts: Carol Massar and Jason Kelly. Producer: Paul Brennan Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Josh Wright, Chief Economist at iCIMS, discusses the September jobs report and the outlook for Fed policy. Ben Bain, Bloomberg News Financial Regulations Reporter, talks about Tesla’s Elon Musk calling out the SEC on Twitter as the “Shortseller Enrichment Commission.” Josh Green, Bloomberg Businessweek National Correspondent, shares his story from Businessweek Magazine on an `opposition research' plan to oust Republicans in the mid-terms. Jim Douglas, CEO at Wind River, discusses the business behind the industrial internet of things. Jake Kassan, Co-Founder and CEO of watch startup MVMT, talks about being acquired by Movado. Hosts: Carol Massar and Jason Kelly. Producer: Paul Brennan
As a young serial entrepreneur Jake Kassan raised $30,000 on Indiegogo in one day! Today he talks about how he did that and co-founded MVMT Watches. "I think that the evolution of a brand takes time, and you learn things by testing and failing. That’s how I became and entrepreneur to begin with.” - Jake Kassan. Learn more about this episode of Unstoppable at www.karagoldin.com/14
On this episode of the podcast, Casey Adams sits down with Jake Kassan, the CEO/Co-Founder of the lifestyle, watch and accessories brand, MVMT. A global – fashion, watches and accessory brand for millennials, that has sold over 1.5 million products. After almost failing out of high school and dropping out of college, our guest started this brand at age 22 while he was $20,000 in debt. Five years later, his brand has grown to more than $80 million in revenue and 4 million social followers. Recently, this brand has been acquired by Movado. Congratulations to the MVMT Team for an amazing accomplishment. In the end, tune in and listen to the story of Jake Kassan & MVMT.Info: MVMT Website: https://www.mvmtwatches.com/Website: https://www.jakekassan.com/Instagram: https://www.instagram.com/jakekassan/Facebook: https://www.facebook.com/JakeKassanTwitter: https://twitter.com/jakekassanLinkedIn: https://www.linkedin.com/in/jake-kassan-8443b35aShow Details: The Rise of The Young Podcast is showcasing some of the most creative minds of this era, and will be providing you with actionable steps to help transform your life & business.
Repost of episode 66 back in September of 2017 with the owners of MVMT watches. Congrats to the guys on their huge deal! Learn more about your ad choices. Visit megaphone.fm/adchoices
Repost of episode 66 back in September of 2017 with the owners of MVMT watches. Congrats to the guys on their huge deal! Learn more about your ad choices. Visit megaphone.fm/adchoices
Blake Pinsker is the director of brand for Mvmt (formerly known as Mvmt Watches). With a message from one of his childhood friends Jake Kassan, the CEO and co-founder of Mvmt, he began helping out in anyway that he could in 2013. Utilizing social media they grew the business from four guys in an apartment to a thirty-five person team that did approximately 70 million in sales in 2017. Growing up in Valenica, CA he had both an older and younger sister. Although he always leaned more towards the creative activities he dedicated his life to sports such as basketball, football and some baseball. Even when Blake would mess up his parents were very supportive and understanding. With goals of being the GM of the New York Knicks or being a personality on ESPN, you could say he liked to dream big. San Diego State University welcomed him with open arms and within two years Blake found his passion for marketing. Upon graduating and being told there was no money in that industry he jumped into real estate. Just as he was figuring out this career path was not meant for him he began working on Mvmt projects. He was passionate and determined to succeed and within time he would leave his real estate job to chase the dream with his friends. As of today Mvmt surpassed 1 million followers on Instagram, they continue to roll out different products such as bracelets, sunglasses and accessories but most importantly - they continue to reinvest in the brand. In this episode Blake discusses why it’s not about being the best but being the one that wants it more, Mvmt’s tagline Live Life On Your Own Terms, importance of creating an experience that gets people to come back, making every second count, short term speed long term patience, we’re capable of anything and the importance of finding the right people. - You can follow Blake here: Instagram You can check out Mvmt here: Instagram Website Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram Follow Bobbbaaaay on social media: Instagram Twitter
In this episode of Making the Brand, Billy interviews Jake Kassan, founder and CEO of MVMT. MVMT, based in Los Angeles, is an online e-commerce company best known for their watches and sunglasses. Jake discusses starting the business on nothing but a credit card, crowdfunding on IndieGoGo, and growing and developing MVMT to what it is today. See acast.com/privacy for privacy and opt-out information.
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you. Building a successful multi-million dollar business is a marathon, not a sprint. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He joins us today to talk about how things have changed since then, and how MVMT has grown to what it is today. MVMT strives to be a best in class brand and best in class in all around marketing, and Jake shares the strategic approach to marketing MVMT uses to achieve those goals. He also talks about how having a strong team is essential to scaling your business and shares his experience hiring a CMO and supporting team, and what you need to know to do it. Episode Highlights: 7:48 How building relationships with customers through direct sales online helped MVMT scale. 10:25 The best success comes in stages and this it what each stage of growth has looked like for MVMT over the last 5 years. 12:15 Jake’s #1 tip for successfully scaling a business (hint: it’s not email or Facebook ads). 13:42 What MVMT would do differently if they had to do it all over again. 18:12 As an entrepreneur, Jake believes it’s important to always be testing and working through those results to find success. 19:25 The basic math MVMT used to scale in the beginning and how they look at “spending-money-to-make-money” now. 21:30 Where MVMT is testing for acquisition and where they’re seeing success. 25:23 What you need to know when growing your team so you can successfully scale your business. 30:10 How MVMT solidified their appeal with customers through user-generated content. 33:40 What Jake loves most about building a lifestyle brand. 36:41 Every business goes through low times, here’s a few MVMT went through in order to grow. 42:20 Why Jake feels it’s so important to network with and learn from other founders. Links and Resources: MVMT Watches Hims Jake Kassan Instagram.com/JakeKassan Twitter.com/JakeKassan
Jake Kassan and Jenna chat about MVMT's founding story, from maxing out their credit cards to launch their all or nothing Indiegogo campaign to becoming the leading millennial watch brand. Jake shares entrepreneurial stories, beginning from his first business selling lollipops in elementary school to running two e-commerce startups as a teen, and how they prepared him to help scale MVMT to $80 million in revenue in five years without any outside investment. Reflecting on those experiences, we break down the lessons Jake's learned about deciding where to invest your time and the simple system he relies on to seek and distill advice. He also shares tips to maintain perspective, “control what you can control,” and strive to always see the silver-lining in your life; “When you let something negative go, something positive comes around the corner.”
This is episode #53. And today’s guest is the Co-founder and CEO of MVMT pronounced as ‘movement’. MVMT are a global – fashion, watches and accessory brand for millennials, that has sold over 1.5 million products. After almost failing out of high school and dropping out of college, our guest started this brand at age 22 while he was $20,000 in debt. Four years later, his brand has grown to more than $80 million in revenue and 4 million social followers. Some of the topics we spoke about include: His first t-shirt business while still in school and his action steps getting that off the ground Then, his rise and fall in selling rave lighting and accessories His advice for growing a business from $0 to $1 million within 12 months And how MVMT watches all started. So If you’re someone that’s interested in designing a product and designing a thriving business around it, then this episode is for you. I present to you … the resourceful, determined and inspiring ... Jake Kassan! More on Jake Kassan can be found via the links below: Jake’s personal website MVMT website Linkedin profile Jake’s Twitter: @jakekassan Jake’s Instagram: @jakekassan MVMT on Instagram: @MVMT MVMT on Facebook Subscribe to The Giant Thinkers Podcast on iTunes. Do you think style should break the bank? If you’re like me and said no, then you’re in for a treat. MVMT are gifting listeners an exclusive 15% off all products with free shipping! Grab one of their premium watches and accessories - at an already radically fair price, plus take another 15% off at checkout. Skip the stress that comes with parking at the shops then dealing with retail crowds – you can and grab a watch for yourself and all your loved ones. They make the perfect gift for men and women, and start at just $95. Visit the exclusive link here with the discount applied: https://www.mvmt.com/GiantThinkers
This week on Episode 66 I sit down with young entrepreneurs Jake Kassan and Kramer LaPlante who are the founders of MVMT. They met each other in college and worked together doing valet eventually dropping out and starting the watch company MVMT. Now at the age of 26, they've brought in over $80 million of revenue and really creating a lifestyle brand for everyone to enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on Episode 66 I sit down with young entrepreneurs Jake Kassan and Kramer LaPlante who are the founders of MVMT. They met each other in college and worked together doing valet eventually dropping out and starting the watch company MVMT. Now at the age of 26, they’ve brought in over $80 million of revenue and really creating a lifestyle brand for everyone to enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices