Podcast appearances and mentions of Jeff Eisenberg

Research from Sales Enablement PRO found that when sales processes and plays are structured, organizations report 19-percentage-point higher win rates. So how can you optimize the sales process through enablement? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I am your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jeff Eisenberg, the director of sales enablement at IntelePeer. Thank you for joining us, Jeff. I’d love for you to tell us about yourself, your background, and your role. Jeff Eisenberg: Of course, Shawnna, thank you so much for having me. Pleasure to be here. So my name is Jeff Eisenberg. I am the Director of Sales Enablement for a mid-sized SaaS company in the communications automation space. I’ve been in sales enablement for eight years across both enterprise and mid-sized companies. And before that, I sold for 12 years. So everything I do is looked at through the lens of a salesperson. I always like to tell my sales teams that I’ll never ask them to do something that I don’t feel is beneficial to their role as I wore a sales hat for a long time. SS: I’m sure that that helps to build a lot of rapport with your team, Jeff, and I really appreciate you taking the time to chat with us. Now, one of your key initiatives at IntelePeer is, as I mentioned in the introduction, optimizing the sales process through enablement strategies. What challenges have you faced when it comes to streamlining sales processes in the past, and how have you overcome those challenges? JE: Adoption is always a challenge when it comes to streamlining sales processes. I would say that to overcome them, you need several things. Number one, buy-in from your sales leadership team and other stakeholders. They are the ones who are going to drive any initiative on the ground floor level with their team, so they need to have a voice in that process. Additionally, my CRO, my Chief Revenue Officer, always says – tell them what you’re going to tell them, tell them, and then tell them what you told them. In other words, repetition is key to success, so consistent reinforcement of any initiative. Going to my earlier point, they need to understand the WIFM, so what’s in it for me, so it’s important for me to be viewed as that advocate for sales. If it doesn’t make sense to their role, tell them not to roll it out. We need to demonstrate how it will benefit their role. Now, lastly, a content management tool is critical to consistent reinforcement. Now there are some pretty staggering stats that show the rapid drop in retention from any initial presentation. So that’s where a content management and LMS system play a key role. Providing the sellers with the right resources at the right time to accelerate their sales process. SS: In your experience, what would you say are the essential building blocks for creating a sales process that really effectively helps to drive business results? And how can enablement play a key role in that? JE: Well, that’s a great question. So first, I would recommend getting buying on the importance of a sales process. Now there are two great statistics that I often share to reinforce the importance of following a process. The first is that 70 percent of businesses with a standardized sales process are high performers and see a 28 percent increase in revenue compared to businesses without one. The second stat, conversely, 68 percent of salespeople do not follow the sales process at all. Now that comes directly from Harvard Business Review. Now, those are pretty scary when you think about it from that perspective, but it also demonstrates a significant opportunity for any organization to drive revenue. Now, at the end of the day, you need to go back to the beginning and either define or refine what that sales process will look like. Now a sales process is fluid, so it can change over time, but it’s essential to really lock down what that initial process is. Additionally, and this step I think is overlooked far too often, is the need to align with the buyer’s journey. That’s more essential than ever. On one hand, technology is evolving so rapidly that many buyers don’t even know a specific product or solution exists. On the other hand, a significant majority of buyers, 70%, complete most of their research before reaching out to a sales team. Meaning they’re well into their buyer’s journey before even initiating contact with a seller. Now, specifically, When we’re looking at the essential building blocks, it comes down to a few key measures. Number one is qualification criteria. So, we need to define who that ideal customer is at ICP. And this is not just basic measures such as industry, role, and job title. But where a prospect is in their buyer’s journey. So are they window shoppers or actually interested? Do they have a vested interest in the solution? Or what challenges are they trying to solve for? The second measure, the deal stages. Now it’s important to define the criteria for each stage of the sales process and the necessary measures to continue to move that sales process along. Whether it’s initial qualification, qualification of the opportunity, proposing the recommended solution, or understanding what their procurement process is. Now that’s essential for forecasting purposes. Now, then we have to look at the desired end state. Now this goes hand in hand with the deal stages. So what is the desired end state of each stage? And then more importantly, what’s the overall desired end state? Now, obviously, the overall desired end state is closing more deals. The goal has to be defined as financial in nature and has a timeline. So, for example, if my quota is X, for this current year, do the building blocks align with that goal? And then lastly, conversion rates. So, by knowing your conversion rates, not only across the sales org, but across each individual contributor, you can uncover the gaps and plan accordingly. To bring it all to summation, as sales enablement professionals, we need to initiate, we need to facilitate, and drive the creation of the sales process and then plug in all the necessary resources to align. Whether that’s sales plays, SLPs or standard operating procedures, reports, training, CRM alignment, and the list goes on and on. SS: Absolutely. And on that note, what motivated you to re-evaluate and change your enablement tech stack and how has that impacted your sales process? JE: Great question, because when I joined the organization four years ago, content was actually shared out via MS Teams, so through chat. So, we needed to actually scroll through multiple chat groups to find the relevant content. Obviously, this is exceedingly unorganized and inefficient. Additionally, there was a lot of outdated content that was saved on individuals’ hard drives, and that’s detrimental to our go-to-market strategy because it was rapidly evolving. Additionally, we had Lessonly as our LMS. So my goal when researching the various content management solutions was to partner with a company that could help us organize and optimize our content, but also simplify our tech stack. And actually, I ended up moving forward, not just with Highspot’s content management tool, but also with their LMS solution. Now, I’ll tell you, the impact has truly been a game changer for my organization. A compliment to Highspot as the tool, they’re consistently evolving it, which is great. They’re keeping up with the times. I mean, AI is critical and the new features that they’ve added are game-changers. Number two, I will say I’ve got a great customer success team behind me that’s very invested in my organization’s success. We meet every two weeks, we have consistent agenda items, and I feel they are on the same page with me. SS: Amazing. Well, that’s always helpful to get alignment on that front. And you’ve already achieved an impressive 93 percent recurring usage rate in Highspot. What are some of your best practices for driving the adoption of your enablement programs? JE: Absolutely. First off, you’re speaking my language. I love when statistics are dropped, as you can tell from some of my earlier answers, I believe they add weight to any point or position you’re trying to make. I would say Garbage in, garbage out is my motto when it comes to Highspot. So it’s essential to monitor all content that is being added to Highspot and then track for adoption because it can quickly get out of control. Buyers need to feel confident that they’re getting the right information in an efficient way or you’re quickly going to lose sponsorship. Now, we have quite a few administrators for the tool, so it’s important that everyone is on the same page in terms of What’s being added, making sure we’re swapping out old content versus just continuing to add, categorizing it correctly, creating violation rules for quality assurance, and lastly, providing a feedback mechanism for sales if the content doesn’t measure up to their expectations. Now, I have a quarterly cadence with the other administrators where we leverage the scorecards and associated reports to identify unused or outdated content to determine the next steps. So every quarter we do a deep clean to ensure content is still relevant. Additionally, we incorporate different avenues to keep relevant content front and center. So first, our Highspot homepage is tailored to provide multiple ways to promote content, whether it’s dedicated landing pages, or featured content. And additionally, we review new content on what we call a weekly sales huddle and then send it out to the sales organization. So in summation, this is how we ensure that content stays top of mind and sellers continue to see value. Which ties right back to the 93 percent continued utilization rate. SS: Amazing. And to your point about helping to guide sellers, I know plays have been a key lever for you to streamline sales processes. Can you share more about your strategy for leveraging sales plays to really support your go-to-market initiatives and continue to optimize the sales process? JE: Sure. I would say overall sales plays are great because they build the Boil it down to the most important elements of any go-to-market initiative. Sellers, need to be focused on selling. So, sales plays enable us to deploy the KISS method or keep it simple, and straightforward. Now, Highspot does a great job of providing pre-built, smart page templates broken out into know, say, show, and do, which helps break down the information into a digestible format. Ventures, easy adoption, easy utilization. Easy, fast rollout. SS: Amazing. I love that. Now, you talked a little bit about this periodically throughout the conversation, but you mentioned the importance of having data. I’d love to understand how you incorporate data into your process of refining the sales process. JE: Sure. Now, data is critical in all areas of sales enablement. It’s how we measure the impact of everything we do, whether it’s directly or indirectly. Data tells a story on overall effectiveness and then breaks it down into digestible elements to really understand where in the sales process we need additional resources and support. So for example, conversion rates significantly drop somewhere along the sales process. That gives us an opportunity to see where we are not aligned with our buyers. Is it messaging, pricing, or lack of qualification? Then those adjustments can be made accordingly. Now, we also measure the usage of the associated tech stack to really understand what’s being leveraged, where it’s being leveraged, and the value. Now, with newer sellers where the conversion rate can be premature, tech stack adoption is a great measure to ensure that the seller is really pulling all the necessary levers to be successful. Now, this provides sales leaders with an opportunity for understanding and then early intervention if necessary. So, for example, um, the pitching feature in Highspot is great because it provides visibility to open and view rates of our content. Now, that’s a great indication of buyer interest level and where the level of interest lies. Now, if pitch utilization is low, we can then determine whether it’s a training issue, an adoption issue or otherwise. SS: I love the way that you’re thinking about the optimization process and with your focus on optimizing the sales process, what specific improvements or results have you seen? And how has having a unified enablement platform contributed to those achievements? That’s JE: a great question. So yes, of course, we measure everything we do to determine the effectiveness. I can honestly say that improvements and results have been widespread across the organization. So number one, onboarding has drastically improved with using Highspot as our single source solution for content management and learning development. We have shortened our time to proficiency window significantly. We’ve decreased our time to the first deal. We’ve increased our funnel and reduced turnover. Now, from a seasoned seller perspective, we’ve seen a drastic improvement in the sales cycle, but also in deal size. So, in other words, we’re closing larger deals, and we’re closing them faster. And then lastly, I would say time optimization. Now, Highspot has enabled us to give back one of the most important resources available, and that’s time. SS: Yes, time often is equated to productivity. And so if you can give that back to your reps so they can focus on revenue, I think every business would want to know. JE: I always like to tell my sellers that at the end of the day, when you talk about revenue, I work for them. Sales enablement works for them. Because at the end of the day, they’re the ones bringing the revenue. So, that’s the way I always like to view the sales enablement role. Because at the end of the day, we need to support sales. They’re the ones signing our paychecks in a roundabout sort of way. SS: Absolutely. Thank you so much for joining us. I have one last question. If you could summarize maybe one crucial lesson learned from your experience in improving your sales process, what would it be? JE: It’s a great question. I would say seek to understand before being understood. Make sure you’re including all the stakeholders, not just sales, to get a baseline before collaborating on changes or improvements. This maximizes your chance for success. SS: I think that is fantastic advice, Jeff. Thank you again so much for joining us. JE: You’re most welcome. Thank you for your time. SS: To our audience, thank you for listening to this episode of the Win-Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In this episode Jaitra Das has Jeff Eisenberg also known as( Fighting Buddha) he is a Grand Master level martial arts and meditation teacher with over 40 years of training and 25 years of teaching experience. He has run his own Dojo for nearly fifteen years and trained thousands of children and adults in the martial arts. He has also worked as a bodyguard, investigator, and director of crisis response in the emergency and psychiatric ward of a major hospital. Author of the bestselling book Fighting Buddha, and Buddha's Bodyguard Social Media links : Facebook:https://www.facebook.com/jeffaeisenberg?mibextid=ZbWKwL Fighting Buddha Dojo: https://www.facebook.com/jeffeisenbergfightingbuddha?mibextid=ZbWKwL Tiktok: fightingbuddhadojo Also feel free to check out Baba's Feed Project at babasfeedproject.love #podcast #applepodcasts #googlepodcast #spotify #youtube #meditation #martialarts #spiritual #spirituality

Jeff Eisenberg has been a GRE tutor for over 31 years, and has helped thousands of people reach their GRE goals. In this episode, Jeff walks you through his process for solving two of the trickiest GRE problem types: Sentence Equivalence problems on the GRE Verbal and Quantitative Comparison questions on the GRE Quant. Achievable is a modern test prep platform for the GRE exam - visit https://achievable.me to try our course for free.

Jeff Eisenberg has been a GRE tutor for over 31 years, and has helped thousands of people approach their GRE test day with calm confidence. In this episode, Jeff walks you through his process for getting test takers ready for the big day, including what to do the week leading up to the test and how to feel confident on the day itself. Achievable is a modern test prep platform for the GRE exam - try it for free at https://achievable.me

You won't be able to answer many GRE Quant questions if you don't have the formulas to do so. Math, right? Well, what are the formulas that you need to know to answer GRE Quant questions? Jeff Eisenberg has been a GRE tutor for over 31 years, and has seen all the shifts and changes that the test makers ETS has made in the Quant section. In this episode, Jeff tells you what math formulas you need to know to be able to answer your GRE Quant questions. Achievable is a modern test prep platform for the GRE exam - try it for free at https://achievable.me

Ready to learn the history, philosophy, and practice of an experienced professional in the test prep industry? MEET OUR GUEST Jeff Eisenberg, the founder of Long Island Test Prep, has been working as a test prep professional since 1991. He's a lifelong resident of Long Island. Having just retired from the classroom after a 31-year career teaching Social Studies at East Meadow High School, he's now working full-time to help students prepare for college by coaching them for all sections of the SAT, ACT, and GRE exams, and guiding them through the Admissions Essay process.  Having done the SUNY Tour, he has a BA in History from Binghamton University and an MA in American History from the University at Albany. He also enjoys working with students who ask for help preparing for Social Studies class.  In his free time, he revels in the joy of his family and friends, music and reading non-fiction. He also spends time being repeatedly disappointed by his favorite sports teams. You can find Jeff at https://www.longislandtestprep.com.  ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright. Amy Seeley is the president of Seeley Test Pros. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, feel free to get in touch through our contact page.

(Memphis Tigers) Jeff Eisenberg, Yahoo! College Hoops Reporter, with Gary Parrish on Memphis and Tourney

Jeff Eisenberg discusses the importance of the time management process in project management for agency leaders. Hear insights about: Jeff's journey into advertising and entrepreneurship How to build a time management process in project management systems The tools Jeff and his team use to run EVR more efficiently Why agency owners should be running their agencies with data and metrics The four categories of time that Jeff and his team track for measurement What it takes to implement an effective time management strategy in your agency The Time Management Process in Project Management Jeff is President and CEO of EVR Advertising, a full-service agency located in Manchester, NH. EVR specializes in marketing services for hospitals in the northeast, Senior Living, and businesses residing in or doing business in the state of New Hampshire. Prior to acquiring the agency in 2010, Jeff spent many years in the professional sports industry, including with the Philadelphia Phillies, the Milwaukee Brewers, and the Buffalo Sabres. In this episode of the Progressive Agency podcast, Jeff joins us to share his journey and talk about the importance of the time management process in project management. Running an Agency by the Numbers EVR is an Agency Management Institute (AMI) agency and Jeff has been working with them since purchasing EVR in 2010. He believes that to run a successful agency, you have to surround yourself with people who are smart about the business aspect of advertising. This is where he learned to run his agency using data systems and processes that enable him to keep a finger on the pulse of everything that is happening under the EVR roof. In fact, Jeff and his team have been able to master the time management process in project management to meet the unique needs of their agency and its goals. Track Your Time! The importance of the time management process in project management is paramount to the success of any agency. Even with the right tools and software in place, it took Jeff two years to build a culture around time management and get a collective buy-in from his team. If time and activity is accurately being tracked in an agency, agency owners will have all of the data they need to make sound leadership decisions and grow the business. The more detailed you can get, the better. Jeff and his team break time management into 4 categories: billable hours, non-billable hours, biz dev, and professional development. As always, please visit me at www.theprogressivedentist.com for more informative, money-saving podcast episodes like this one. Additional Resources: FREE COVID Loan Grant Calculator Download Website: www.theprogressivedentist.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa How to Connect with Jeff Eisenberg: Website: https://www.evradvertising.com/ LinkedIn: https://www.linkedin.com/in/jeffeisenberg1/ https://www.linkedin.com/showcase/evr-advertising Facebook: https://www.facebook.com/EVRadvertising/ Twitter: https://twitter.com/jeffEVR https://twitter.com/EVRadvertising Download the Staff Utilization Time Report Example About Jeff Eisenberg: Jeff is President and CEO of EVR Advertising, a full-service agency located in Manchester, NH. EVR specializes in marketing services for hospitals in the northeast, Senior Living and businesses residing in or doing business in the state of New Hampshire. Prior to acquiring the agency in 2010, Jeff spent many years in the professional sports industry, including with the Philadelphia Phillies, the Milwaukee Brewers and the Buffalo Sabres. He arrived in New Hampshire in 2000, hired by the LA Kings to launch an American Hockey League team in a newly constructed arena. The Manchester Monarchs quickly became an iconic state-wide and industry brand, setting attendance records and winning numerous awards under his direction. He won the James Hendy Award as the AHL's Executive of the Year in 2004 and was inducted into the NH Hockey Hall of Fame in 2010. All this in hockey from a kid who grew up in Tennessee worshipping baseball.

Whenever you hear about a member of the Ball family you usually roll your eyes, but that is mostly because of LaVar Ball. After playing basketball in Australia we could see LaMelo Ball as a top pick in the NBA Draft, but why? Jeff Eisenberg joins the show to talk about the journey LaMelo took to get here, and what teams are intrigued by when he joins the NBA.

My special guest tonight is Jeff Eisenberg who's here to discuss how to protect our inner “Buddha nature” and secure our mental and emotional wellbeing. Get his book. Want more paranormal episodes? Follow our new podcast 'Paranormal Fears' on any podcast app or Apple Podcasts. Enjoy the AD-FREE versions of our latest episodes and our archives right now from anywhere in the world. Follow us on Instagram @mysteriousradio Follow us on Twitter @mysteriousradio Follow us on Pinterest pinterest.com/mysteriousradio Like us on Facebook Facebook.com/mysteriousradio Visit our website: https://www.mysteriousradio.com An innovative guide to applying the strategies of a bodyguard to create a Buddhist “security plan” for protecting ourselves from suffering • Presents the unique concept of the “bodyguard” and its protection tactics as a metaphor for explaining and implementing Buddhist teachings • Recasts the Four Noble Truths as the Four Noble Tactical Truths, the Eightfold Path as the Eight Tactics Plan, and the notion of Interbeing in the Buddhist world as the Tactics of Interdepending • Offers a new, modern understanding for the new generation of Buddhist practitioners intrigued by a more Western take on Buddhism Drawing from his extensive experience as a professional protection agent, Jeff Eisenberg uses the tactics and strategies that a bodyguard employs in protecting a client from a threat as a blueprint for creating a Buddhist “security plan.” This plan provides the practical tools to protect one's self from the threat of suffering in our world. Using the metaphor of being the Buddha's bodyguard to understand the Buddhist teachings, the book details how to protect our inner “Buddha nature” and secure our mental and emotional wellbeing. We all have the chance to train ourselves to be more proactive in our own safety and avoid becoming a victim. And if we are victimized, this training will prepare us to take appropriate actions that will aid in our ability to survive with much less injury and trauma. As the author affirms: “It is vital to realize that a physical altercation is the last thing that happens in a chain of events. And while we must never blame the victim, our safety is our responsibility. Many situations can be avoided, or their severity greatly lessened, if we pay attention during the chain of events that leads up to it and respond appropriately.”  While this book is not about personal protection per se, it applies personal protection theory and specific tactics utilized by bodyguards to Buddhist practice, laying out strategies to protect our inner Buddha from attack. Thus the Four Noble Truths are applied to the concept of “threat” in the form of Four Noble Tactical Truths, the Eight Tactics Plan echoes the Eightfold Path, and the Tactics of Interdepending embrace the notion of Interbeing in the Buddhist world.  With “paying attention” and mindfulness being key concepts of both a bodyguard's profession and Buddhist practice, this pioneering book speaks to Buddhists and non-Buddhists alike Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Michael and Tim interview Jeff Eisenberg of EVR Advertising in Manchester NH. Jeff shares great insight on marketing and strategic thinking in today's business environment.

This third edition of the COVID Concert showcases more exemplary talent from all around the world.  Featuring songs by Athos Kyriakides, Molly Lankford, Steven Bergman, Jeff Eisenberg and Bruce J Robinson, Miriam Kook, Neal Learner, Jamie Burgess and Drew Lane, COVID #3 is guaranteed to delight the ears and introduce you to a plethora of new composers and new musicals.

Jeff joins the show for a chat about his fantastic work on the untold stories behind the some of the most iconic sports commercials ever.

Rob Dauster was joined by Jeff Eisenberg of Yahoo Sports to break down everything that happened in college basketball this weekend. Is there an actual good basketball team in the Pac-12? Is Kentucky a top 25 team? Is there a top tier of teams in the sport, and where does Kansas actually fit into that top tier? We get into all of it in this podcast.Open: Is the Pac-12 a one-bid league?11:45: Tennessee beat Gonzaga and The Admiral is awesome23:30: Is there a top tier of teams, and where does Kansas fit in it?30:10: Kentucky is not a top 25 team41:00: Getting to the Elite Eight was actually a bad thing for Bruce Weber

Yahoo Sports college basketball writer Jeff Eisenberg joins the show to talk about the NCAA announcing it is implementing several recommendations: -Players can be repped by agents -Agents must be certified by an NCAA program -Players can be elgible for NBA Draft and return to school if undrafted.

Spencer Linton and Jarom Jordan are joined by Dennis Pitta to discuss the upcoming football season and Cougars in the NFL. An all new BTL: Behind the Scenes tour of LaVell Edwards Stadium, and Jeff Eisenberg shares his thoughts about Jimmer Fredette's future.

Topics: LeBron James, Smackoff 24 Guests: Luis Severino, Jeff Eisenberg, Zach Collins

Today's Life's Black Belt is Jeff Eisenberg. Jeff is the best selling author of "Fighting Buddha - Marital Arts, Buddhism, Kicking Ass and Saving it" as well as "Buddha's Bodyguard - How to Protect Your Inner V.I.P." He is currently working on his 3rd book which is due to be released next year. In addition to holding several Black Belts in a variety of marital arts, he is also a Brown Belt In Brazilian Jiujitsu under Professor Bill Scott of BJJ Shore Academy in Point Pleasant, NJ. In this conversation, we review Jeff's family life growing up. The impact that his father's style of parenting had on the child he was then and the man he has since become. How martial arts entered his life, as well as the study of Buddhism. Jeff and I discuss his philosophy on life and how he continually focuses on being grateful everyday. Jeff talks about how he ran a martial arts school that he eventually closed, how he got into becoming a bodyguard, private investigator and eventually a published author. We also discuss how life has continued to throw him curve balls, such as recently getting divorced and how his life studies have helped him to become a much stronger, more patient and wiser man. He echoes what this Podcast is all about. Navigating life is very similar to the journey towards Black Belt. Links below for more information. I hope you enjoy today's Life's Black Belt, Mr. Jeff Eisenberg. Website: http://www.fightingbuddhadojo.com His books are available on Amazon.com Follow him on Instagram and Facebook @fighting_buddha_dojo --------------------------------------------------------------------------- If you’ve got a question about today’s episode or have any suggestions on guests, you can email us at lifesblackbelts@gmail.com We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! Here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad. 1) Launch Apple’s Podcast app. 2) Tap the Search tab. 3) Enter the name of the podcast you want to rate or review. 4) Tap the blue Search key at the bottom right. 5) Tap the album art for the podcast. 6) Tap the Reviews tab. 7) Tap Write a Review at the bottom. 8) Enter your iTunes password to login. 9) Tap the Stars to leave a rating. 10) Enter title text and content to leave a review. 11) Tap Send.

The Monday Overreactions podcast is back with a vengeance. Rob Dauster was joined by Jeff Eisenberg of Yahoo Sports to go over a wild, wild weekend in college basketball. They start with a deep dive into Sunday's bracket reveal and what it tells us about the way the Selection Committee is evaluating the field this year. We also dive into title races in the Big Ten, Big 12, Big East and WCC while talking about Kentucky's disaster against Texas A&M and the possible return of Michael Porter Jr. for Missouri. Here is the rundown.OPEN: Who drinks sour beers? 3:40: Breaking down the bracket reveal14:35: Can Xavier or Saint Mary’s pull out a regular season conference title?22:05: Overreactions! Kentucky is in no actual danger of missing the NCAA tournament.27:55: Tangent No. 1: Is Texas A&M back?31:30: Tangent No. 2: So let’s talk about Michael Porter Jr. and his attempted comeback.38:15: Back to the overreactions: Texas Tech is winning45:35: The best team in the Big Ten is …

Rob Dauster was joined by Jeff Eisenberg for the latest Monday Overreactions podcast. The two broke down the mess that is the Pac-12 right now, including some in-depth thoughts on why Arizona is the disaster that it is, before breaking down Duke and Michigan State rolling through the PK-80, the strength of the top of the SEC and the most entertaining game of the weekend: Alabama playing Minnesota 3-on-5.

Jeff Eisenberg @JeffEisenberg of Yahoo Sports @YahooSports talks about the start to the NCAA Hoops season! Follow us @STheSPodcast on Twitter.  Rate and subscribe on Itunes, Stitcher, and TuneIn Radio!Listen to short clips from the podcast on you tube at:  https://www.youtube.com/channel/UC0r14k3YJBdOaT9Lz6RJTEw/videosEmail the show StheSPodcast@gmail.com

Jeff Eisenberg from Yahoo Sports breaks down the basketball scandal and the next chapter for the team. Voice of the Cards Sean Moth. Should Lamar play in a bowl; will UofL GET to a bowl? Bobby Petrino press conference and comments.

The biggest story in the weekend in college basketball was the bracket reveal where we got a glimpse of the top 16 teams in the selection committee's eyes. Jeff helps me parse through that as well as Gonzaga's undefeated run, the Big Ten, the Pac-12 and whether or not Duke is really, actually, for real for real back to being back.

On this episode of Bringing Water to Life, Jeff Eisenberg shares his knowledge of water rights in the United States.

On this episode of Bringing Water to Life, Jeff Eisenberg shares his knowledge of water rights in the United States.

Rob Dauster is joined by Jeff Eisenberg of Yahoo Sports to chat about another wild Tuesday night in college basketball, how he sees the Pac-12 shaping up and whether or not west coast beer is reason enough to move to California.

From Unstructured Data June 25, 2012, 8:29 PM Step 1: Create a monster by networking 16,000 ultrafast computer processors. Step 2: Feed the monster 10 billion images chosen at random from YouTube videos. Step 3: See what happens. What Happened: The monster taught itself to recognize cats. “We never told it during the training, ‘This is a cat.' It basically invented the concept of a cat.” – Jeff Dean, speaking for the scientists at Google's secretive X-Labs The http://mondaymemo.wpengine.com/dave-hal (frightening) part of this report is that modern computers appear to be capable of independent learning through extrapolation. The comforting part of this report is that it takes 16,000 ultrafast processors working together to do something that's completely effortless for a human toddler. I drive 40 minutes to meet Jeffrey Eisenberg for lunch in a place that looks like it used to be a Denny's. I hand him an advance copy of Pendulum. “Hold it up next to your face,” I said. He held it up and smiled. [click] Jeff laid the book on the table and thumbed through it, “This really turned out nice.” “So tell me what's happening in Jeff-world.” Jeff said he was developing applications of big data for some of America's largest companies. “What's big data?” I asked. “You've been teaching Practical Applications of Chaos Theory in the Magical Worlds course for about 12 years now, right?” “Right.” “Big data is just one more use of that idea.” “How so?” “Dump huge amounts of unstructured data into a computer, then wait to see the patterns it discovers. The bigger the dataset, the more obvious the patterns.” Jeff went on to explain that ‘unstructured data' included information from climate sensors, digital photos and videos, purchase transaction records, Tweets and other social media posts, GPS signals from cell phones, things like that. YouTube, Facebook, Twitter, traffic and security cameras and the worldwide proliferation of portable digital devices add up to this: If every book, document, spreadsheet, register, newspaper and photograph created prior to July, 2010, were digitized, they would account for only about 10 percent of the world's data. Ninety percent of all the data in the world has been created in the last two years. According to Ed Dumbill, “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” Institutions can use big data to reduce fraud and errors. Hospitals can use it to improve patient care while reducing healthcare costs. According to IBM, one health care organization used big data this year to decrease patient mortality by 20 percent. A telecommunications company reduced processing time by 92 percent and a utility company improved the accuracy of power resource placement by 99 percent. Huge organizations like these have been the first to embrace big data, but Jeff Eisenberg tells me that http://www.bryaneisenberg.com/how-to-catch-up-to-and-compete-with-amazon-com-video/ (he and Bryan are working) to make its power available to retailers and small businesses, as well. When Jeff said big data was just another practical application of chaos theory, here's what he meant: Chaos, in science, is not randomness, but precisely the opposite. Chaos is a pattern so vast that it won't fit into the human mind. Confronted with the product of a chaotic system, the pattern-recognition function of our brain's right hemisphere senses a pattern that never seems to resolve, never seems to close, never seems to finish and begin again. As a result, we are drawn to a beauty that is too big for us. All the beauties of nature – mountains,...

You’ve all had the feeling before. You’re laying and bed and you start to itch somewhere on your body. Then that itch spreads. After a few moments panic is running through your head. “Oh man. What if I have bed bugs?!!?” It’s an awful feeling, but what if it were true? Would you know what...

We buy what we buy to remind ourselves and tell the world around us who we are. “Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” – Bill Bernbach, legendary ad writer “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I down a glass of extra strong lager. I am handsome, I say, as I don my Levi's jeans.” – John Kay, columnist for The Financial Times “In the factory we make cosmetics. In the store we sell hope.” – Charles Revson, maker of Revlon You've heard it said throughout your life: “Birds of a feather flock together.” So what is the feather, what are the characteristics, of the birds who flock to your brand, your product, your company? Beyond the fact that they all chose to do business with you, what do these birds have in common? Answer that question and you'll discover the truth of your brand and earn yourself a copy Bible, a dialogue Bible and a comprehensive brand manual. Do you want true brand power? Then you must quit writing to a particular type of customer and begin writing to specific, representative customers. In their current bestseller, Jeffrey and Bryan Eisenberg call this technique “writing to personas.” (Yes, the boys did it again. Their new book http://www.amazon.com/gp/product/0785218971/qid=1152187210/sr=2-1/ref=pd_bbs_b_2_1/104-7644189-7867918?s=books&v=glance&n=283155 (Waiting for Your Cat to Bark?) leaped onto the New York Times and Wall Street Journal bestseller lists as quickly as did Call to Action, their 2005 bestseller.) According to the brothers, correctly identifying your customer personas is the foundation of Persuasion Architecture™ and the beginning of Six Sigma optimization in marketing. Sharing a glimpse of what they plan to teach at the Wizard Academy Fundraiser this November, Jeff Eisenberg says, “Anything that results in a lower level of customer satisfaction or a lost customer is a defect, a flaw in the sales process. When a person doesn't convert, your marketing has a service defect and your processes don't deliver on your promise to customers or to prospects. At least, that's how you'd look at things if you applied the Six Sigma discipline to your marketing. Think of these defects as holes in a leaky bucket. When you use Persuasion Architecture™ in your marketing, you are predicting your customer's behavior based on assumptions you've made about their motivation. If he or she does what you modeled, then you understood the customer's needs. But if what they do differs from what you planned, there can be only two possible reasons: (1.) You correctly understood their motivations but your execution was bad. Correct your execution. (2.) If these changes in execution fail to improve results, then your original assumptions were probably wrong. Correct your assumptions. Either way, using Persuasion Architecture™ personas in your marketing is the best way to bring accountability to your ad budget.” Jeff and Bryan Eisenberg were among the earliest graduates of Wizard Academy and have since become important faculty members. https://wizardacademy.org/scripts/prodList.asp?idCategory=108 (Will you be here in November when they whisper unpublished secrets) to their Wizard Academy family? Yes, we are taking over the world. Roy H. Williams

I was in the shower when my cell phone started ringing. Pennie answered it for me. It was my partner Jeff Eisenberg. Dripping, I took the phone. “Yo. Jefferson.” “I'm sending you an article from The Economist. It's something I've heard you talk about a hundred times.” “What is it?” “You know who Peter Drucker is?” “Management guy.” “Yeah. The story tells how his bestselling book, the one containing the most detailed, step-by-step instructions, is the one nobody reads anymore. The Drucker books they're studying in all the big colleges today are the ones that were poorly received at first and didn't sell very well. You talked to me about this sort of thing on the day we met.” “I remember. 'The loneliest people are the ones ahead of their time.'” Ludwig von Beethoven knew this outsider phenomenon well. Many of the musical compositions we consider to be his greatest today were panned by the critics of his time. Even his own musicians were confused by them. When the famed violinist Radicati asked Beethoven about these pieces he replied, “Oh, those are not for you, but for a later age.” We are that later age. Thankfully, Ludwig von Beethoven didn't let the dullness of the public palate affect what he chose to create. In other words, Ludy didn't pander to the finger-snapping jingle crowd. In my mind, I ask Ludwig why he doesn't try to write the kind of music that sells. I see him there. He looks quietly at me for a moment, then curls a lip, looks at the ground and spits. Then he looks back up at me. After a moment's hesitation I nod. But I'm not the only one nodding. “When a true genius appears in this world, you may know him by this sign, that the dunces are all in confederacy against him.” – Jonathan Swift, author of Gulliver's Travels “Great spirits have often encountered violent opposition from mediocre minds.” – Albert Einstein “Funeral by funeral, science makes progress.” – Paul Samuelson. Yes, even scientists who are ahead of their time are rejected by their peers. The magnificent Emily Dickinson wrote with complete confidence that her words would never be read. It was only when her family looked in her bureau drawer on the day she died that they found 1,700 poems that would quickly be ranked among the greatest ever written. Emily Dickinson knew a freedom not felt by other writers. And it made her words soar. Feel them cut like shimmering blades: FAME is a fickle food Upon a shifting plate, Whose table once a Guest, but not The second time, is set. Whose crumbs the crows inspect, And with ironic caw Flap past it to the Farmer's corn; Men eat of it and die. Emily Dickinson was like Beethoven in that she had no need for public praise. http://www.wizardacademypress.com/shopmerge.asp?Table=content&template=tmp_content.htm&id=1&idfield=catalogid (She wrote for herself, an audience of one.) Study the lives of the Great Ones and you'll find this to be a common characteristic among them. Cyril Connolly said it best: “Better to write for yourself and have no public, than to write for the public and have no self.” I believe Peter Drucker, Jonathan Swift and Albert Einstein would agree. Ludy Von would, too. Emily says she's in. How about you? Do you have something new and different to say? Are you willing to write for an audience of one? Roy H. Williams

People have said for decades, “Word-of-mouth is the best kind of advertising. That's the best kind: word-of-mouth.” You hear this so often when you sell advertising that my friend Bob Lepine used to joke about opening The Word of Mouth Advertising Agency. He said he was going to hire people to sit at bus stops and ride the elevators in tall buildings and say to people, “Have you tried that new restaurant over on Fifth Street? It's GREAT!” The funniest part of Bob's idea is that it probably would've actually worked. The power of the buzz – word-of-mouth advertising – lies in its credibility. But the only way to create buzz is to rock a person's world so hard that they can't help but talk about it to their friends. I'm going to try to do that today. Ray Bard of Bard Press, the publisher of my bestselling Wizard of Ads trilogy, looked at the new hardback book about to be released by Wizard Academy Press and wrote me an email. (I was walking out the door to meet Ray for lunch when a boxful of advance copies arrived from the printer. On impulse, I grabbed one for Ray.) These comments by email were completely unsolicited: Roy Great to see you and catch up yesterday. And, thanks for the new Wizard Academy Press book. I usually refrain from providing comments about books after they're published (I've made enough mistakes myself over the years) but there is one issue that may deserve attention. When I got home last night I gave the book a quick look. It felt good in the hand and the inside contents looked good. Although the title sounded like a political book and provided no information about the content, I know that it can get by as it is. The other, more difficult issue, is the price. When I first saw the $13.95 I thought it was a mistake but noticed it was printed in two places. The last time 300 page hard cover business books sold for $13.95 was probably 30 years ago. The retail price is a statement of what you think the value of the book is. When most similar business books are selling for twice as much today, you can see the message this sends. If the publisher is pursing a strong merchandising strategy with lots of face out retail space I recommend pushing the retail into the “value” category. Unless you have a new distribution effort, I would not recommend it for this book. And, the $13.95 is way beyond “value” pricing. For what my opinion is worth, I would have priced it at $30. and sold it at $20 for special customers. I think you can see the difference in psychology. Again, I regret bringing this up now, but I know the book will be used in the company's marketing efforts. And, as it is, the price sends just the opposite message you want. Ray Ray Bard is America's most successful publisher of business books. He is responsible for putting two of my books on the Wall Street Journal bestseller list and one on the New York Times list, so I listen carefully to what Ray says. He's right. Thirteen ninety-five is way too cheap for a 314 page hardback containing this kind of detailed information about how to make online marketing actually work. These pages are chock full of little-known techniques for improving online marketing results. More than a dozen Fortune 500 companies have paid the authors huge amounts of money to learn this stuff. That's why our plan all along was to price the second printing at 25.95. But this first printing exists only to create a buzz. http://www.calltoactionbook.com/ (That's why we're giving you 2 additional copies for each one you buy at just $13.95.) We know you'll give them to friends. We know your friends will be rocked. We know your friends will talk about it to their friends. It's all about the buzz and this book contains some fabulous honey. By the way, shipping is free if you live in the US, so you'll have a grand total of only 4.65 per book in each of your 3 hardback copies. Wizard Academy Press is gambling that the information...

“You've heard that before you die, your whole life flashes before your eyes? This is true. It's called living.” I'd love to take credit for that line, but I lifted it from an obscure novel by Terry Pratchett. It's one of the 716 random quotes that magically appear, like a secret message in your alphabet soup, each time you visit wizardacademy.org. Most of these quotes you won't find anywhere else because I don't take them from quote books or compilations, but from strange and interesting places. And from even stranger and more interesting people. Like David Freeman. When David came to waste a day with me recently, he said, “The goal of life is to take everything that made you weird as a kid and get people to pay you money for it when you're older.” When a friend says something like that, I always write it down. Like the time Alex Benningfield said over a glass of wine, “Success is not spontaneous combustion. You've got to set yourself on fire.” And then there are the phrases I'm told someone else “is always saying.” Like when Pierre Basson mentioned that his wife often says, “Everyone is entitled to their own opinion, but not their own facts.” Or when Mordecai Silber told me how his father shared this bit of wisdom with him after Morty told him how well his new business was doing: “During a company's growth phase, additional costs that are incurred because of the growth are variable costs. However, when sales begin to decline, all those variable costs miraculously become fixed costs.” That's exactly the kind of thing kids should learn from their fathers. My kids learned from me how to scribble down quotes from characters in television shows: “Life is like a train. It's bearing down on you and guess what? It's going to hit you. So you can either start running when it's far off in the distance, or you can pull up a chair, crack open a beer, and just watch it come.” – Eric Forman, on That 70s Show. A few of my quotes came from Steve Sorensen, a student and friend who will http://www.wizardofads.com/content.asp?id=beaclient (send you a new Creativity Quote each week if you ask to be added to his list.) Last week, Steve's quote was from G.K. Chesterton: “The object of a New Year is not that we should have a new year. It is that we should have a new soul.” More than a dozen were sent to me by my partner, Jeff Eisenberg, another voracious reader of things interesting and obscure. Jeff's most recent email contained this exhortation from James Wood: “Requiring readers to put themselves into the minds of many different kinds of other people is a moral action on the part of the author.” Some of the quotes in my collection are colorful passages I've transcribed from books I've read: “When tourists saw handsome Kelly and ponderous Florsheim, they instinctively loved them, for the Hawaiians reminded them of an age when life was simpler, when laughter was easier, and when there was music in the air.” – James Michener, Hawaii, p.916. “Tunnel vision is a disease in which perception is restricted by ignorance and distorted by vested interest.” – Tom Robbins, Still Life With Woodpecker, p.86. And then, of course, there is the immortal wisdom of Calvin and Hobbes: “I'm not in denial. I'm just selective about the reality I choose to accept.” Some of my diamonds were discovered during the weekly archeological dig I call Monday Memo research; like this beauty taken from a letter by poet Edwin Arlington Robinson to literary critic Harry Thurston Peck: “The world is not a prison house, but a kind of kindergarten, where millions of bewildered infants are trying to spell God with the wrong blocks.” Or this line from the Winchester manuscripts of Thomas Malory, translated by John Steinbeck: “What can I do?' King Arthur cried. 'I see the noblest fellowship in the world crumbling – eroding like a windblown dune. In the hard dark days I prayed and worked and fought for peace. Now I have it and...