Podcasts about magical worlds

It’s truly delightful when a world imagined by a dreamy child eventually blossoms into a novel for the adult writer.   In this episode of Mythmakers, Julia Golding meets with Georgia Channon, who first conceived the idea for her book many moons ago during a school trip to a production of A Midsummer Night's Dream. Georgia shares her journey from stage to page, along with insights into what publishers are currently seeking from authors in this genre. Together, they explore the abundance of portal fantasy stories and discuss particularly what Georgia is doing with hers. Stay tuned to discover where they would both choose to become heroes! (00:05) Author's Journey Into Fantasy Accents(12:52) Exploring Portals and Magical Worlds(23:02) Discovering Heroes in Fantasy Worlds   For more information on the Oxford Centre for Fantasy, our writing courses, and to check out our awesome social media content visit: Website: https://centre4fantasy.com/website Instagram: https://centre4fantasy.com/Instagram Facebook: https://centre4fantasy.com/Facebook TikTok: https://centre4fantasy.com/tiktok

More proof that you can be a mom and do ALL the things!"Genevieve LeDoux is an Emmy-winning producer and a true visionary in the world of content creation. She's worked with big names like Mattel, Hasbro, WildBrain, Amazon, and Disney, and her creative touch has brought to life some of the most beloved kids' shows like Tumbleleaf, Baby Einstein, Yo Gabba Gabba, and Barbie. Her background in performing and managing bands, along with watching how her own kids discovered music, led her to notice a gap between preschool music and what's available for adults. That inspired her to make music a core part of the amazing content she creates.Genevieve has a special gift for blending whimsy with meaningful stories that connect with people of all ages. She's the creative mind behind Star Forest, an exciting world where music and imagination come together, and this project is all about her belief in the power of dreams and the magic of imagination.Outside of her work, Genevieve loves spending time with her family, collaborating on projects with her husband Chris, a talented VFX artist, and finding inspiration in her kids. From playing in the backyard creek to family road trips, she believes in staying connected to her inner child, and it shows in everything she does.She's also a huge advocate for Georgia's creative economy and is deeply involved in building up local talent. Her production company, Silver Comet Productions, works with some of Georgia's best artists and thinkers. Genevieve also serves on the Board of Film Impact Georgia and is a member of WIFT, the Television Academy, and the Creators' Society.Her passion for storytelling and creativity drives everything she does, and her goal is to create experiences that entertain, inspire, and uplift audiences everywhere."A new Star Forest album, Let Me Be Real will be released on September 26, 2024.https://www.starforest.rocks/https://www.youtube.com/channel/UCwsW3EqkQCSGU-ceVVDyP6gGet the MOMS WHO CREATE JOURNAL: https://www.amazon.com/dp/B0CNH2WH8J?_encoding=UTF8&psc=1&ref_=cm_sw_r_cp_ud_dp_58ZRYVG6G1FE6ZMDKRADSupport the showSupport the showFollow Moms Who Create:Instagram - https://www.instagram.com/momswhocreatepodcast/Facebook - https://www.facebook.com/momswhocreatepodcastMonthly Meeting Book Club - https://www.facebook.com/groups/momswhocreatebookclubWebsite - https://www.momswhocreate.com/

This week, Constance Sayers is here to discuss The Star and the Strange Moon, a haunting tale of ambition, obsession, and the eternal mystery and magic of film.

It is easy to attract attention:Predictability is death. Spontaneity is life.Day and night, left and right,timid and bold, young and old,up and down, smile and frown.Start and end. Do it again.Negative and positive, effected and causative,passive and active, repulsive and attractive:Paired opposites are the essence of magnetism.You can attention now attract!But opposites quickly get old.To keep that attention,you must learn how to hold.Straight lines are okay, but so are twists, and twirls.Learn to do all three and create Magical Worlds.Two opposites can only disagree.Scientific Chaos begins with three.Opposites collide and we hear the laughter,but the space in the middle is what we're after.Relieve opposing tensions and you'll get no respect.Make them work for you, and you'll be an architect.Marley Porter had the idea, so I gave it words:“Let other people have seconds; we want thirds.”Big endings and beginnings come with a riddleand the answer is hiding in that space in the middle.When a character is tri-flicted, we get addicted.When your story is hollow, fill it with what you can borrow.When your joke has a hole, fill it with what you stole.When your ad has a cavity, fill it with gravity.You can tap your foot. You can play the fiddle.But the dance will happen in that space in the middle.To hold attention slickly,transfer big ideas quickly.If you want to hit hard,make them drop their guard.When they quit thinking and start feeling,you'll have them reeling.So now you know – but you always did –attention is auctioned but you have to bid.And you, my friend, are a story-telling squid.Wrap the audience in your multiple arms.Pull them in closer. Ignore the alarms.Hold their attention, and they will hold their breath.And what they will feel is life, the opposite of death.Roy H. WilliamsOn October 16, 1923 — precisely 100 years ago today — Walt Disney and his brother Roy launched an entertainment business. It filed for bankruptcy shortly thereafter. But the Disney Brothers Cartoon Studio rebounded and evolved into one of the world's best-known and most beloved companies. This week, roving reporter Rotbart explores the history of The Walt Disney Company and reveals an incredible Disneyland document that he and his son Maxwell discovered deep in the archives of a Kansas museum. You know that our roving reporter began his career as an investigative reporter and award-winning columnist for The Wall Street Journal, right? Finding things that no one ever found before is what Rotbart does best! Prepare to be amazed at MondayMorningRadio.com.

Books That Make You Venture Across Magical Realms You're graduating from high school, getting ready to chase your dreams on Broadway—then, the whole shuts down. We all went through it. Depending on your age and career, though, it struck many of us more profoundly. But under that despair, creatives did what they do best: they created. Vianlix-Christine Schneider wrote her first book, Seaside Magic, which helped take her out of the real world for a few hours, creating a magical place with her main character: 14-year-old Caroline Smith, who discovers her family has magical powers, She then encounters a mysterious masked man who seeks to put an end to that. In addition, Vianlix-Christine is the author of Seaside Magic: The World of the Mirror and Puffy Ball. Something amazing about all three books: each one won BookFest Awards, a truly amazing feat! Vianlix-Christine lives in Virginia with her supporting family, along with her two dogs, Hershey and Oreo. Find out more on Books That Make You. You can also follow us on Facebook and Instagram.

Journey by train through magical worlds beyond your wildest imagination as you drift off to a night of peaceful sleep. Find your soothing comfort aboard a sleepy train as it slowly chugs through the valleys of your dreams. 

I'm telling you up front that I'm not sharing anything valuable or useful today, but don't let that keep you from continuing.Today we're going to talk about 7 guys named Francis. Alan Lightman is not one of those 7 guys. Lightman is a past professor at Harvard and a current professor at MIT and a famous physicist who was responsible for establishing MIT's policy that requires all students to be trained in speaking and writingduring each of their four years as an undergraduate. Alan's father Richard Lightman was a movie theater owner who played a major role in desegregating movie theaters in the South in 1962. Richard taught Alan how to get things done and make a difference. In his book, A Sense of the Mysterious, Alan writes, “Not long ago, sitting at my desk at home, I suddenly had the horrifying realization that I no longer waste time.” After he wrote that sentence, he wrote an entire book titled, In Praise of Wasting Time. That's what you and I are doing right now. We are wasting time in a way that will invigorate you and cause you to think new and different thoughts. You are about to jump out of a deep rut in the road that has been your life.We are at the intersection of Monotony and Surprise. Are you ready to jump? Francis Scott Fitzgerald is the Francis we quote in the first hour of the 3-day Magical Worlds class at Wizard Academy. “The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” Francis Ford Coppola gave us Apocalypse Now and The Godfather trilogy. Francis “Frank” Sinatra gave Indy Beagle the song “It Was a Very Good Year.” Indy told me he plans to share it with you in the rabbit hole. Sir Francis Drake was a contemporary of Shakespeare and an explorer and a pirate for England, and a seafaring thorn in the side of King Philip II of Spain, who offered a reward for his capture that would be nearly $9 million today. Queen Elizabeth gave Francis a knighthood. Francis “James” Cameron gave us Avatar and Titanic, the first and third highest-grossing films of all time, bringing in $2.85 billion and $2.19 billion respectively. Francis “Frank” Zappa was an iconic musician, composer, singer and songwriter whose work was characterized by nonconformity, free-form improvisation, musical virtuosity and the comedic satire of American culture. His kids are Dweezil, Moon Unit, Diva Muffin, and Ahmet Emuukha. Francis Bacon is my favorite Francis. Like Francis Drake, he was a contemporary of Shakespeare. Bacon was a statesman, a philosopher, and a master of the English tongue. After the death of Queen Elizabeth, Francis Bacon served as lord chancellor of England for King James I, for whom the 1611 King James translation of the Bible was named. These are some of my favorite memories of Francis Bacon:“The job of the artist is always to deepen the mystery.” “A dance is a measured pace, as a verse is a measured speech.” “Reading maketh a full man, conference a ready man, and writing an exact (man.)” “There is no excellent beauty that hath not some strangeness in the proportion.” “Nothing does more hurt in a state than when cunning men pass for wise.” “A wise man will make more opportunities than he finds.” “Truth is so hard to tell, it sometimes needs fiction to make it plausible.” “The root of all superstition is that men observe when a thing hits, but not when it misses.” “Where philosophy is based on reason, faith is based on revelation, and is consequently irrational. The more discordant and incredible the divine mystery is, the more honor is shown to God in believing it, and the nobler is the victory of faith.” “But now we are to step back a little to that, which by premeditation we passed over, lest a breach should be made in those things that were so linked together.” If the...

Enjoy a meal in different magical worlds this week on Meat and Three. We discuss some of the fictional foods that populate the books and movies we grew up with and ignite the curiosity of your inner child. We drop in on a dinner series inspired by literature, recreate the butterbeer that Hogwarts students and teachers love to sip on, and learn how to recreate edible creatures found in video games. Further Readings and Listening: To hear more about Kate Young's thoughts on food and fiction, listen to episode 48 of Meant to Be Eaten to learn more.Keep up with Chef Evan Hanscor and his dinner series here!To learn more about Victoria Rosenthal and her recipes, visit her blog Pixelated Provisions or reach her at pixelatedprovisions@gmail.com. Additionally, find out about her cookbooks and purchase them here!Keep Meat and Three on the air: become an HRN Member today! Go to heritageradionetwork.org/donate.Meat and Three is powered by Simplecast.

Brent and Brett chit chat on Moon Knight (2:44) and the new Thor Love and Thunder teaser (13:16). Then they breakdown Fantastic Beast and the Secrets of Dumbledore (18:19) and their picks of films with Magic, Brent (37:47) and Brett (43:13).

Annabelle Brown, J's youngest daughter who just turned 7, joins the show to document a moment of time and share the wisdom of an unvarnished mind. They discuss the creation of imaginary worlds, life directions and passions, Annabelle's relationship with her sister, her perspective on the pandemic, whether being able to fly is better than invisibility, how the podcast is part of J's yoga, moving from Brooklyn and starting a new life, and the expressions of love, family, and friendship that make being human special.   To subscribe and support the show… GET PREMIUM.   Check out J's other podcast… J. BROWN YOGA THOUGHTS.  

Oscar is a perfectly normal twelve-year-old boy. So how can he explain to his principal that he has a very good excuse for missing a week of school - it just involved a magic mirror, an Elven city, and a day spent dead. Or at least deadish In the Drawing Room, Jaclyn Moriarty discusses her latest book, The Astonishing Chronicles of Oscar from Elsewhere.

Oscar is a perfectly normal twelve-year-old boy. So how can he explain to his principal that he has a very good excuse for missing a week of school - it just involved a magic mirror, an Elven city, and a day spent dead. Or at least deadish In the Drawing Room, Jaclyn Moriarty discusses her latest book, The Astonishing Chronicles of Oscar from Elsewhere.

This episode, Emiliano brings in his good friends Alianni and Amy for some good old-fashioned movie talk—mostly movies under the Disney umbrella. Magical, isn't it?

Join Joe Corallo and I as we talk comics with the great Bill Willingham, creator of Elementals, Fables and many more. A fascinating conversation about comics, the world of D&D and much more. Check out BilL Willingham's books on Amazon here: https://www.amazon.com/s?i=stripbooks&rh=p_27%3ABill+Willingham&s=relevancerank&text=Bill+Willingham See more of Bill Willingham here: https://www.publishersweekly.com/pw/authorpage/bill-willingham.html Follow Perch at... ✅ Twitter: https://twitter.com/ComicPerch ✅ Facebook: https://www.facebook.com/perch.comments ✅ Email at: comicsperch@gmail.com #ComicBooks #TopComics #GraphicNovels

This episode We delve into the world of archetypal fairytales inspired by Cyndera's recent acquisition of volume one of Jungian scholar Marie Louise Von Franz's Archetypal symbols in Fairytales: The Profane and Magical Worlds and Julienne mostly fails a Tarot quiz.  She's hoping for a chance to redeem myself but until then we hope you enjoy our banter about the power of archetypes and story.  Show notes & Reference Links: Volume 1 of the Collected Works of Marie-Louise von Franz: Archetypal Symbols in Fairytales: The Profane and Magical Worlds   This Jungian Life podcast https://thisjungianlife.com/   Clarissa Pinkola-Estes http://www.clarissapinkolaestes.com/   Jean Shinoda-Bolen https://www.jeanbolen.com/   Robert A. Johnson https://en.wikipedia.org/wiki/Robert_A._Johnson_(psychotherapist)   This episode is sponsored by our stalwart patrons:  Peter, Richard, Juniper and Rash of Stay Woke Tarot and Janet.   We appreciate our Patrons and their support makes all of this possible.  You can find out more about the fabulous benefits of being a Patron at http://tiny.cc/tarotpodcast   The podcast is produced by Both/And Media  Theme music by: The Lunar Group

Welcome back to another episode of the Individuation Podcast. On this episode we welcome Dr Eric Tomlinson and Lisa Hong to join Dr. Lahab Al-Samarrai to discuss the archetypal symbols in fairytales. Today we look into the profane and magical words. If you enjoy the individuation podcast and would like to support, rate 5-stars on iTunes. We hope you enjoy the discussion.

We got some nice sauce for you this week. Ingredients include:- kids believe in magic- your job as a parent- imagination- Harry Potter- Daniel Radcliffe's dick- B.D.E.- Igor and Patreon- Phenomenon- Bob believes in UFO’s- Clint doesn’t believe in UFO’s- God and creationDo you like the show? Do you want extra IOK content? Please consider joining us on PATREON for access to exclusive content like the Secret Weekly, autographed postcards, unreleased songs and a personalized message from Bob and Clint. Check out the details at the link below. We love you!http://www.patreon.com/iokConsider leaving us a positive iTunes review here:https://podcasts.apple.com/us/podcast/im-ok-youre-ok-im-not-ok-youre-not-ok/id1439830994All of our socials can be found by clicking here:http://linktr.ee/iokWrite in to the show here:bobandclint@gmail.com

Nate Taylor is the Chief Creative Officer at Dwarven Forge and a HUGE part of what makes their beautiful hand-sculpted gaming terrain a reality!

Two weeks ago, I appeared onscreen during a business symposium in Montreal to answer a series of questions about, “How to Advertise Effectively.”Toward the end of my hour with them, a person in the audience asked, “What do you consider to be the top 3 books about Advertising?” The moderator smiled and said, “I can answer that,” and held up copies of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads. The audience laughed. I smiled and shook my head, “no.” “Number one is Marketing Outrageously by Jon Spoelstra. Number two is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Number three is Ogilvy on Advertising.”The audience went silent as everyone wrote those titles down. Prior to the publication of Jon Spoelstra's book in 2001, my recommended reading list contained only two books. But I discovered a kindred spirit in Jon Spoelstra. Even better than that, the thing Jon does best is the very thing I try to avoid. Let's take a look at the similarities and differences between Jon and me.Similarities: Jon and I agree that it is your message, not the media, that determines your success or failure. Likewise, we agree on the vital importance of avoiding the predictable by employing the new, the surprising, and the different. Thirdly, we both appreciate the role of intuition and agree that, loosely speaking, rules are for fools. Difference: Jon enjoys making big things happen fast, I do not.* When your back is against the wall and time is of the essence, Jon is the man to call. On numerous occasions, Jon has generously agreed to teach at Wizard Academy and he's always done it for free. But now he needs something from you and me. Don't worry. Like all of Jon's offers, this one is irresistible: Jon has a new book coming out next month and he's giving each of us an immediate download of it in exchange for our promise to post a book review on Amazon. You can say whatever you like in the book review. The goal is for Jon to have at least 100 reviews posted on the day his book is officially launched. 100 Amazon reviews sounds like it would be easy to accomplish, right? Trust me, it's not. Are you in? https://bookhip.com/THTGXS (Here's where to begin.) Roy H. Williams *Although I understand how to make big things happen fast, I find the anxiousness of it to be exhausting. Adrenaline is not my friend. It gives most people an energizing rush of excitement, (flight,) but in me it triggers only the rage of combat, (fight.) Consequently, I avoid clients who need an immediate miracle. This is undoubtedly selfish of me, but hey, I'm self-indulgent. You already knew that, right? – RHW

Please, read this. Hello. If the podcast was helpful for you, I ask you to give some money to a charity. I truly believe we can make a better world with less cynicism and egoism. You can handle several days without coffee. However, that money REALLY can help. Even a few dollars. Where to send and how much is only on you. Children, nature, homeless people. All problems are more real and nearer than you think. Just be a good person. Be a real hero. Peace. My podcast about WEB Development. Check it out if you are interested. Apple Podcasts Spotify Google Podcasts Castbox

In this episode of the Magical Worlds Podcast - it is the end, but the moment has been prepared for. Plus, Host Jon Russell interviews Persephone Rose who plays Fitz Redhawk in Magic, Monsters and Mayhem! Rated U for Universal Audiences!

In this episode of the Magical Worlds Podcast host Jon Russell interviews Rachel Rumler who plays Selena Durnhelm in MMM! Plus, Jon talks about the recent episodes of Magic, Monsters & Mayhem! Spoilers ahead! Rated U for Universal Audiences!

In this episode of the Magical Worlds Podcast host Jon Russell interviews Sally Wiget, who plays the mysterious character known as Darkstar in MMM! We'll also be taking a look behind the scenes of the making of the recent episode of Magic, Monsters & Mayhem - Book 3 "The Attraction of Virtue". Spoilers ahead! You have been warned! Rated U for Universal Audiences!

In this episode of the Magical Worlds Podcast host Jon Russell interviews Shane Harris who plays Gramble and Detlore in Magic, Monsters & Mayhem. We also discuss the upcoming giveaways, as well as taking a look behind the scenes of the making of the recent episode of MMM Book 3 "Prospero the Prophet". Spoilers ahead! You have been warned! Rated U for Universal Audiences!

It's the 2nd Season Premiere!! In this episode of the Magical Worlds Podcast host Jon Russell interviews Rebecca Thomas who plays Zoe Underhill in Magic, Monsters & Mayhem. In addition to that Jon tells us about what went into making Book 3 of MMM, and talks about things coming up this season, like some special give aways, and who he will interview next week! Rated U for Universal Audiences!

Today's episode is nothing short of magical. I sat down with Daniel Whittington, the new Chancellor of The Wizard Academy. We talk storytelling, business, and what it means to run a business school that tackles business from the right side of the brain. What is The Tower? Why are there statues of Don Quixote everywhere? What exactly are the Magical Worlds of Communication? All of this and more in today's episode. 

In this episode of Magical Worlds we talk about Magic, Monsters & Mayhem and some of the characters we've met along the way and who they are. Spoiler alert! If you haven't heard the latest episodes of MMM, you may want to do so before listening to this. You have been warned! We also talk to Steve White who plays Grapple, and Shannon Lowery who plays Devine! Rated U for Universal Audiences!

In this episode of Magical Worlds we talk to Tanja Milojevic who plays Lillian Fairheart in Magic, Monsters & Mayhem. Plus, we discuss what's happening behind the scenes of the show. Rated U for Universal Audiences

Mentions: White Oleander Intro to Systems Thinking Actualized.org TEXTURE w/Josh Gaines TXTR6: Arrive Right Here Fight Club by Chuck Palahniuk Big Little Lies dialogue between Nicole Kidman and Reese Witherspoon "I want more" Hoops Strength basketball coach hoopsstrength.com Analysis of Big Little Lies water imagery Tarana Burke, founder of #MeToo e.g. The Magical Worlds of Harry Potter available from MCLS, visit www.libraryweb.org Alice Alice Lilmunia Dahl Haus www.dahlhausmusic.com The School of Rock Athinline.org Lookdifferent.org Meviu§ meviusmusic.bandcamp.com Music: Sky Roses - People Need You Dialogue from a Silent Film - Solitaire (used with the artist's permission) Dialogue from a Silent Film - Grey Skies (used with the artist's permission) Guide: Part 1: Motivational Paradox Part 2: Rape Culture is Never Cool (part 1) Part 3: Blaise Dahl Interview (Dahl Haus) Part 4: Daniel Kasshu Interview (Meviu§) Part 5: End of Storytelling prequel

In this episode of Magical Worlds we talk about the basic premise of MMM Book 2, and what the overall purpose of the series is. Plus, we interview Rast himself, Viktor Aurelius! Rated U for Universal Audiences!

In this episode of Magical Worlds we talk about lots of stuff going on behind the scene with MMM and DRE, including a new t-shirt promotion campaign to support MMM and our other content (you can find the link on our website), and of course, we interview Brett Gahwain himself - Pete Lutz! Rated U for Universal Audiences!

This time we interview Rosa herself, Deborah Adams! We also discuss what's going on with the promotion of the Magic, Monsters & Mayhem, and much more! Rated U for Universal Audiences!

This time Jon interviews Dave Weaver who plays Graybeard in Magic, Monsters & Mayhem, who talks about his experiences getting the role, and how Graybeard has developed over two seasons, and so much more! Rated U for Universal Audiences!

It's the premiere episode of the Magical Worlds Podcast, which is a show about all things Magic, Monsters & Mayhem, hosted by Jon Russell! In this first episode Jon provides an introduction to this podcast and lets you know what it's all about, and what you can expect coming up on this show! Rated U for Universal Audiences!

Life-changing decisions often seem small on the day we make them.1978 – Everyone had gone home. I was in the warehouse alone, waiting for Pennie to come and pick me up. I had been installing guttering on houses all day. The job paid $5 an hour. We had just one car. Bored, I looked in the phone book to see if Tulsa had one of those pre-recorded “dial-a-prayer” lines I might call to pass the time. There were three of them. I called. I was appalled. Later that night I saw my friend, “Cheerful Charlie” Myers, and told him how devastatingly bad those messages had been. My secret hope was that Charlie would volunteer to create a more interesting daily message. I said, “Someone ought to…” Before I could finish that sentence, Charlie reached into his pocket, grabbed my wrist, turned my palm upward, slapped a 10-dollar bill into it, looked into my eyes and said, “And you're just the man to do it. Here's ten bucks. Let me know what number to call after the equipment is installed.” I had allowed my alligator mouth to overload my mockingbird butt, and Charlie called me on it.That ten dollars would be the only money I would ever collect from “Daybreak,” my daily recorded message, because I never told anyone how they could get in touch with me. The daily call count got so high that Pennie and I had to install rollover lines and lease additional equipment because too many callers were getting a busy signal. I was spending about 3 hours of writing time each day and 25% of our household income each month to fund an enterprise from which there was never a plan for return-on-investment. But it was the ultimate Masters Class on Ad Writing.If you write a new message – 7 days a week – that is interesting enough to cause complete strangers to voluntarily dial a phone number each day to hear that message, your friends are going to ask you to start writing ads for them. But ad writing takes a lot of time. So much, in fact, that “Daybreak” became a weekly 1-page fax called The Monday Morning Memo. That fax later became an email and a podcast. You're reading it, or listening to it, right now. 1998 ­– exactly 20 years after Cheerful Charlie Myers slapped that 10-dollar bill into my hand, Bard Press collected 100 of those memos and The Wizard of Ads became Business Book of the Year. Secret Formulas of the Wizard of Ads (1999) and Magical Worlds of the Wizard of Ads (2001) became New York Times and Wall Street Journal bestsellers. Then Pennie found a 21-acre plateau that overlooked Austin from 900 feet above the city and suggested that we build a campus for artists and entrepreneurs. 2018 – exactly 20 years after The Wizard of Ads was published – I'm preparing to turn Wizard Academy over to a new generation of leadership and begin the next chapter of my life with the Princess. But that's enough about me. 2018 – Let's talk about you.  Have you mapped the journey that brought you to where you are? I just showed you how to do it. Find a moment that, in hindsight, looks to be auspicious. Begin your map at that point in time. Look back at other positive, pivotal moments. Figure out where they should be on your map. Connect the dots. The fun of this exercise is that it: reminds you of who you are. focuses your attention on good, not bad, memories. gives you a glimpse at what might – just maybe – be around the corner. And now a Traveler's Blessing for you that I condensed from the Tefilat Haderekh, the traditional Hebrew traveler's prayer: May God guide your footsteps toward peace, and cause you to reach a happy destination. May he rescue you from the hand of every foe, and every ambush along the way. And may you have a wonderful time. Roy H. Williams

In 2018, I will continue to fade from sight. By the end of 2019, I hope to be completely transparent. This has been my goal since May of 2000. If the founder of an organization remains vitally involved until the day they are no longer viable, the organization they founded will cease to exist within 10 years after their passing. I don't want that to happen to Wizard Academy. Don't worry, I'm not dying or anything like that. The time-tested model for a successful transfer of leadership is to pass the torch to the next generation while the founder is still healthy and capable. Pennie and I have known this since the day we started the school. Does your organization have a plan of succession? I ask this only because I've seen fabulous businesses fumbled during the hand-off. It's a heart-breaking thing to watch.I began to fade from sight in 2016, popping in only to say hello to each of the classes I wasn't teaching. I'd spend a few minutes interacting with the students, asking each of them about their favorite moments, then I'd be gone. In 2017, I've chosen to stay completely out of sight during classes taught by other faculty members and everything has been fine. Wonderful, in fact. No one seems to have noticed my absence. In 2018, vice-chancellor Whittington will become the first person ever to teach the Magical Worlds Communications Workshop other than myself. You might want to consider being in his first class to share this important rite-of-passage with him. I do plan to teach Magical Worlds a few more times and I'm sure I'll always have some small part to play in the Wizard Academy Reunion each October, but right now my biggest concern is to finish the construction of The House of the Lost Boys and The House of Bilbo Baggins, thereby making it possible for 24 students and an instructor to stay on campus. (Our current capacity is 18 total in Engelbrecht House and Spence Manor.) Pennie has a dazzling plan for terra-scaping the deep valley that stands between Chapel Dulcinea and the student mansions. I'm incredibly anxious to see it. When those last two student mansions and the valley are complete, Pennie and I will have finished what we set out to do. Want to hear something funny? I originally thought construction would take 5 to 7 years. But by the time we're through, it will have taken 20.The directors of Wizard Academy know the importance of onboarding new leadership, so they've invited Ryan Deiss and Rex Williams to join them in managing the oversight of our 501(c)3 educational organization. Your 7-person board of directors is now 9 persons. The 50-and-60-somethings are beginning to turn things over to the 30-somethings. To every thing there is a season, and a time to every purpose under the heavens. A time to be defiant, and a time to comply; a time to struggle, and a time to relax; a time to get started, and a time to be done; a time for Gen-Xers and Millennials to grasp the torch freely offered by the Boomers in Winter. If you're the kind of person who reads these Monday Morning Memos – and you obviously are – you're spending the hours, days and years of your life building something that ought to forever be remembered and appreciated. So please begin thinking about a plan of succession. It's not urgent, but it's incredibly important. And to the thousands of you who have helped build Wizard Academy, please know we're doing everything in our power to make sure your gifts will never be lost or forgotten. The campus guidebook – to be published in 2018 – will have many of your names in it and a mountain of glorious photos. Indy said to tell you Arooo, and that he'll see you in http://www.mondaymorningmemo.com/rabbithole/ (the rabbit hole.) Roy H. Williams PS – In case you were wondering, Pennie and I won't be retiring for many more years. We still have lots of ads to create, client businesses to grow, Wizard of Ads partners to serve, and a smiling number of books to write. The leadership of...

Movie guru, Alex Boniwell cast a spell on the studio as he took us on a journey through magical worlds for this month's True Cult.

Henri Poincaré did not discover Chaos Theory but he clearly heard its footsteps in 1887 when he published The Three Body Problem. His math is still used by NASA today. In astrophysics, stars and planets are “gravitating bodies” because they attract and hold mass and alter the orbits of one another. Gravity is a useful innovation model for professional ad writers since our goal is to attract and hold the attention of potential customers and perhaps, even, to alter their orbits. A Gravitating Body is anything that tugs at your attention.Two gravitating bodies with a high degree of divergence are known as Paired Opposites.  Employ them and you'll get attention. But when you add a third gravitating body – something highly divergent from each of the first two – and it fits – you are about to see things get exponential. Its degree of divergence is determined by how unexpected the thing is. Its power of convergence is determined by how well it fits. First Gravitating Body: A musical about the Founding Fathers Second Gravitating Body: George Washington is black and most of the other “white” characters are played by minorities. Third Gravitating Body: The dialogue is delivered in rap music, with each character having their own cadence and style. A third gravitating body with a high degree of divergence and powerful convergence is the ever-present secret of widespread, mass appeal success. Hit songs, blockbuster movies, bestselling novels and the signature dishes of gourmet chefs always have them. A successful third gravitating body doesn't belong… but it fits. Three gravitating bodies are also the secret of successful ad campaigns. This is a formula is known to every Cognoscenti of https://www.wizardacademy.org/classes/on-site-classes/ (Magical Worlds.)We can easily imagine a play about the Founding Fathers. But a musical? Be honest. If you were told that a play was to feature ethnic minorities as the Founding Fathers of the United States, you would assume the play to be: (A) a satire (B) a comedy (C) an alternate history about the America we “might have been.” But Hamilton is none of these. The play's dialogue in rap is divergent because rap didn't exist during the time of the Founding Fathers. And it's not the style of speech we associate with venerated historical figures. Rap is associated with passionate, creative people who are downtrodden, overlooked, abused and angry. Wait a minute. The Founding Fathers were all those things. Hamilton's rap is divergent – highly unexpected – but convergent as well – it makes perfect sense as it brings together all the other divergent elements. Third gravitating bodies seem out of sequence to the brain's linear, sequential, deductive-reasoning left hemisphere but they feel perfectly elegant to the pattern-recognizing, big-picture right. We are rarely conscious of third gravitating bodies because they always make sense. This is why we don't realize how much they don't belong. If you want your business to go exponential, you have to do something unexpected; something that doesn't belong, but fits.Do you want to make 2017 a bigger year than 2016? The first step is to visit the rabbit hole where Indiana Beagle will tell you a secret. Just click the image at the top of the page and Indy will greet you on the other side. Tell him I said hello. Roy H. Williams

Indiana Beagle is the spirit of curiosity, exploration and adventure. His twin sister Intuition is the beagle of my Destinae trilogy and the mother of Faith and Hope. Intuition is wordless but Indy can speak. Intuition came to life in June, 2001, during some early morning laughter with Princess Pennie.There is a beagle in our brain,” I shouted in mock rage, “and it must be unleashed to go where it will!” With my fist raised in defiance to anyone who would keep their beagle tethered, I shouted, “Free the Beagle! Free the Beagle! Aroooo! Arooooo! Aroooooo!”The subject of our laughter became a Monday Morning Memo, “The Beagle in Your Brain,” the following week. Two months later it was chapter 54 in Magical Worlds of the Wizard of Ads, which quickly became a Wall Street Journal bestseller. It was only when I was writing http://mondaymemo.wpengine.com/destinae-the-free-the-beagle-trilogy/ (the Destinae trilogy) that I realized Intuition has a mischievous brother, Indy, who can walk into any work of art and instantly be in that place, at that time. For Indy, photos and paintings are portals, giving him entrance into other worlds. But isn't that what photos and paintings do for all of us? Indiana doesn't appear in the Destinae trilogy because that's the story of his sister. Likewise, you'll find no photo or painting of Indy on the campus of Wizard Academy in Austin. When he isn't guiding guests through a rabbit hole, Indy lives in the art collection you'll find in the 12 buildings, 18 courtyards, parks and gardens, and 98 uniquely decorated rooms of that place. When you're here and a work of art intrigues you, ask Indy what it means.There's a scene at the end of Indiana Jones and the Last Crusade (1989) that tells us where Indiana Jones got his name. SALLAH: “Please, what does it always mean, this, this ‘Junior?'” HENRY JONES: “That's his name. ‘Henry Jones, Junior.'” INDIANA JONES: “I like Indiana.” HENRY JONES: “We named the dog Indiana.” SALLAH: “The dog? (heh-heh) You are named after the dog?” (Laughter) INDIANA JONES: (Irritated) “I've got a lot of fond memories of that dog.” Like I said, Indiana Beagle is the spirit of curiosity, exploration and adventure. This is why he's the guiding spirit of the Worldwide Worthless Bastards.“You know, Lydia, I used to be a rationalist.” “What is that?” “Well, it's sort of believing only in what you see, or hear, or feel. But lately, I've begun to suspect that there are more things in heaven and earth than I ever dreamed in my philosophy.” “You learn much when you learn that.” – Colonel Ralph Denistoun to the gypsy woman, Lydia, in Paramount's 1947 Movie, Golden Earrings Indy and I have enjoyed the conversations we've had with prospective members of the Worthless Bastards during the past several weeks.Here's what those conversations sound like: “You should join us at the Toad and Ostrich Pub on Friday afternoons at four.” “What do you do there?” “We just talk, mostly. But you're not allowed to discuss business, or work, or politics or sports. And you can't complain about anything or talk about your problems.” “What is there to talk about, then?” “We sip water and tea and wine and whisky and talk about music we love or movies we've seen or restaurants we've tried or sometimes someone will do a magic trick or tell a funny story about growing up or a colorful person they used to know. It's really amazing how interesting people can be when business and politics and sports are off the table.” Worthless Bastards are people who have discovered that life's nonproductive moments are often the most life affirming of all.There is a time for goal setting and grit, struggle and striving, determination and defiance. There is a time for vision and valor and timelines and tenacity. But it isn't all the time. Roy H. Williams

2pm ET / 1pm CT / 12pm MT / 11am PT (Outside US: Dial 00 + 1 + 714-464-4891) Viki Winterton interviews Cher Slater-Barlevi! Cher Slater-Barlevi, MA is an artist, author and spiritual counselor with a passion for lifting consciousness on this planet. Her background in the arts began as a graduate of Art Center College of Design holding a BA, cum laude, in Illustration. She’s illustrated award-winning children’s books, tabletop books, magazine editorials and education books. Her own children's books she wrote and illustrated can be found under the name of 'Gramma Nanna Banana.' After a new death experience, her life changed drastically. She used this gift of “seeing” for over 40 years doing readings and “SOUL” paintings with messages for others as well as people’s pets. After earning a Master Degree in Spiritual Psychology at the University of Santa Monica, she teaches the value of play for “The Kid Within®” seminars. She has been a screenwriter for 12 years while working on her dream – to write her novel, DOG OF GOD: THE NOVEL a wild romp through Magical Worlds, about healing.  

You have a dream, a hope for the future. But are you willing to spend what it costs to achieve it, endure what is required of you and fight for as long as it takes? Unrelenting action is what turns starry-eyed daydreams into steely-eyed objectives. You say you have a goal. Let me look into your eyes. Now tell me what you did today. Unrelenting Action(From the Monday Morning Memo of Oct. 27, 2002)Would you like to learn the magic of the elbs? Elbs are Exponential Little Bits, tiny but relentless changes that compound to make a miracle. The power of an elb lies not in its size, but in its daily occurrence. For an elb to work its Exponential magic, the Little Bit must happen every day… every day… every day. Every day. Funny thing… When daily progress meets with progress, it doesn't add, it multiplies. To harness the magic of Exponential Little Bits you must learn to ask yourself, “What difference have I made today?” And never go to sleep until you have done a Little Bit to move yourself closer to your goal. But you must do a Little Bit every day, no matter how tiny it might be. Exponential Little Bits work both ways. They can lift you up or hold you back. Start with a dollar. Double it every day for just 20 days and you'll have 2,097,150 dollars. But if you diminish each day's total by just 10 percent (a Little Bit) before the next day's doubling, you'll amass only 793,564 dollars. Diminish each day's doubling by 35 percent (a larger Little Bit) and you'll have only 56,784 dollars – a shortfall of 95.83 percent. There is nuclear power in the elbs. Now that you understand the process,you're going to need a role model.A Society and Its Heroes(From the Monday Morning Memo of Feb. 17, 2003)Heroes are dangerous things. Bigger than life, highly exaggerated and always positioned in the most favorable light, a hero is a beautiful lie. We have historic heroes, folk heroes and comic book heroes. We have heroes in books and songs and movies and sport. We have heroes of morality, leadership, kindness and excellence. And nothing is so devastating to our sense of wellbeing as a badly fallen hero. Yes, heroes are dangerous things to have. The only thing more dangerous is not to have them. Heroes raise the bar we jump and hold high the standards we live by. They are ever-present tattoos on our psyche, the embodiment of all we are striving to be. We create our heroes from our hopes and dreams. And then they attempt to create us in their own image. The Value of Heroes(From Magical Worlds of the Wizard of Ads, 2001)The saying, “The sun never sets on the British Empire” was true as recently as 1937 when tiny England did, in fact, still have possessions in each of the world's 24 time zones. It's widely known that the British explored, conquered and ruled much of the world for a number of years, but what isn't as widely known is what made them believe they could do it. For the first 1000 years after Christ, Greece and Rome were the only nations telling stories of heroes and champions. England was just a dreary little island of rejects, castoffs and losers. So who inspired tiny, foggy England to rise up and take over the world?A simple Welsh monk named Geoffrey – hoping to instill in his countrymen a sense of pride – assembled a history of England that gave his people a grand and glorious pedigree. Published in 1136, Geoffrey's “History of the Kings of Britain,” was a detailed, written account of the deeds of the English people for each of the 17 centuries prior to 689 AD… and not a single word of it was true. Yet in creating Merlyn, Guinevere, Arthur and the Knights of the Round Table from the fabric of his imagination, Geoffrey of Monmouth convinced a sad little island of rejects, castoffs and losers to see themselves as a just and magnificent nation. And not long after they began to see themselves that way in their minds, they began seeing themselves that way in the...

The genius of the human race lies in our ability to attach complex meanings to sounds.But not all of these sounds are words. There is a second, wordless language of pitch, key, tempo, contour, interval and rhythm: music is an auditory fractal, a 3-dimensional map of a chaotic system. (Chaos, in science, is not randomness but precisely the opposite. It's a level of order and organization that's beyond our ability to grasp and comprehend.) Whoever controls the music controls the mood of the room.When the message of that first language of sound – words – contradicts the message of the embedded second language of sound – music – our interpretation of the song will be guided by the music more often than by the words because words encoded in music are not interpreted in the same way as when they arise from silence or come piercing through an ocean of background noise. Words are interpreted in the rational, logical, sequential, deductive reasoning hemisphere of your brain – the left hemisphere* – while complex patterns of pitch, key, tempo, contour, interval and rhythm are interpreted in the pattern-recognition hemisphere of your brain, the non-judgmental right.** The right hemisphere makes no judgments, has no morals and doesn't know the difference between fact and fiction. This is perhaps why, in the words of Voltaire, “Anything too stupid to be spoken is sung.” The right hemisphere gives us the ability to enjoy fiction books and movies we know to be untrue. The right hemisphere is why we're happy to bellow song lyrics at the tops of our lungs without needing to understand what we're singing. These are some of the things you'll learn in the opening session of the communications workshop we call http://www.wizardacademy.org/product/the-magical-worlds-communications-workshop-august-18-20/ (Magical Worlds.)Daniel Whittington was a touring musician for 18 years prior to becoming vice-chancellor at Wizard Academy. After participating in the Magical Worlds workshop a couple of times he said, “Every musician on earth should take this class.” The next day he employed TRIZ principle 13 (Turn it upside-down, do it backwards,) and TRIZ principle 32 (Change the color) as he played a melancholy version of a perky, pop mega-hit from 1980, Celebration by Kool & The Gang. Then he applied a similar set of inversion principles to I Just Want to Celebrate, another big, happy-energy song from Rare Earth, circa 1971. I said, “Let's do a whole album of those.”Daniel spent the next several months writing music, recruiting talent, and recording that album. And then he shifted into planning, coordinating and delivering the April concert we held in Tuscan Hall on the campus of Wizard Academy. The album is called Bring the Dark. You're going to be impressed. You can download the studio version of the album and then watch the live concert video at http://www.danielwhittington.com/ (DanielWhittington.com). Indiana Beagle is going to show a few highlights from that video in today's rabbit hole. One of our objectives in this project was to demonstrate the attractive power of highly divergent elements brought into reconciliation through the use of third gravitating bodies. The secret, as every cognoscenti knows, is to add something that absolutely doesn't belong, and then make it fit perfectly. WHAM! Surprise becomes delight. This is incredibly attractive to the unconscious mind but it often goes undetected by the conscious mind because when a highly divergent element fits, it feels as though it belongs. Here's an example from the concert: You're listening to a countrypolitan version of Staying Alive by the BeeGees when you hear the signature harmonica passage from Neil Young's Heart of Gold and then a rap artist pops in and raps awhile and the whole thing is integrated so seamlessly...

One of the "realities" I've discovered through the years of business ownership, consulting and speaking, is that the customer rarely sees you as YOU see you. This is known as "Perceptual Reality." In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there, we create ideas and perceptions of ourselves that simply are not true or real. We begin to think we're better than we are and we are convinced our service is better than it actually is. Listen to this eye-opening podcast and learn to reaquaint yourself with your real self, by putting yourself in your customers shoes and looking at yourself from their perspective. You'll be amazed and very pleased at the solutions you come up with to create a better culture and a better you. This is a business podcast for leaders, salespeople, managers, and anyone who wants to create a sustainably successful brand.

Since the year 2000, the cognoscenti of the Magical Worlds Communications Workshop have happily endured the fanfare and pageantry of my 3-day explanation of Third Gravitating Bodies. It remains the most highly attended class at Wizard Academy. For the uninitiated, a Third Gravitating Body with a high degree of divergence and an explicit moment of convergence is the single common characteristic shared by every mass-appeal success. Every one of them. No third gravitating body, no mass-appeal success. Third Gravitating Bodies make good things GREAT.And that's the reason they're so rarely discovered. 1. You've created something that's obviously good. 2. Why would you risk adding something that doesn't belong? A Third Gravitating Body is an element that doesn't belong, but fits. When Francis Bacon said, “There is no excellent beauty that hath not some strangeness in the proportion,” the strangeness to which he referred was a Third Gravitating Body. Thou Shalt Not Argue with Francis Bacon.* The importance of Third Gravitating Bodies was demonstrated by Henri Poincare in 1887 when he used them to mathematically answer the nagging question of King Oscar II of Sweden, who for some weird reason felt he just had to know, “Is the solar system stable?” http://mondaymemo.wpengine.com/newsletters/patterns-within-patterns-all-around-you/ (Here's what I wrote) about Third Gravitating Bodies in 2002. Here's what http://kinnon.tv/2006/10/third_gravitati.html (a Cognoscenti of Magical Worlds) wrote about them in 2006. Here's what I wrote about them http://mondaymemo.wpengine.com/newsletters/miraculous-insights/ (in 2012.) But now, finally, after 15 years, I've figured out how to logically explain Third Gravitating Bodies in a single, highly condensed hour-long webinar. That magical hour will happen on Saturday Morning, April 4th, 2015. But due to the vagaries of Kickstarter, you're going to have to pull the ripcord that opens your parachute before January 7th. If you want a detailed explanation of what will be happening and why, http://mondaymemo.wpengine.com/moreinformation/ (here's some additional information.) But if you're a riverboat gambler with half a Franklin – or if you just inexplicably trust me – I believe you'll be delightfully entertained, confused and titillated by https://www.kickstarter.com/projects/246813177/theoretical-physics-applied-to-hit-songs (this strange and unusual page on Kickstarter.) And thus another adventure begins. Roy H. Williams

Institutions of higher education offer a degree path, a specific series of classes that will prepare you for the journey you're about to take. Wizard Academy's board of directors is preparing a similar map for those happy adventurers who come here for refreshment, instruction and advice. Dr. Oz Jaxxon and space shuttle scientist Mark Fox prepared an initial list of core curricula to present to the rest of the board of directors at last Tuesday's board meeting. It triggered an interesting conversation. I looked at the list and said, “I like it. Some of these classes are informative – giving students a new set of skills that will take them to the next level. Others are transformative – opening their eyes to new perceptions – giving them a new set of stars to shine brightly among the shadows of the mind, allowing them to navigate with greater confidence.” Dennis Collins said, “Navigate?” Knowing that Dennis had spent 40 years in advertising, Princess Pennie answered, “In advertising, navigation is strategy; finding the message that will have the greatest impact.” Dr. Nick Grant added, “The informative classes help you externalize your strategy.” I was so jarred by the next statement that I can't remember whether it came from Corrine Taylor, Dr. Lori Barr, or chairman of the board Jean Backus. All I can remember is that a woman's voice said, “But isn't that communication?” “Yes!” I thought, “Public Speaking 101, Advanced Wordsmithing, Writing for Radio and the Internet and the other informative classes help students implement what they learned in transformative classes like Magical Worlds, Escape the Box and Da Vinci and the 40 Answers.” Speaking and writing, singing and acting and all the other arts flash into existence when you externalize an internal realization. Transformative classes load you up with internal realizations. Informative classes equip you to externalize those realizations. And externalized realizations are called “communication.” Dr. Grant spoke up again. “Transformative classes give you a new operating system. Informative classes give you cool applications that run on that operating system.” Small realizations make incremental differences: Evolution. Big realizations make exponential differences: Revolution. Which do you need right now? Have you decided? Good. http://www.wizardacademy.org/classes/on-site-classes/ (We have a class for that.) Roy H. Williams A

From Unstructured Data June 25, 2012, 8:29 PM Step 1: Create a monster by networking 16,000 ultrafast computer processors. Step 2: Feed the monster 10 billion images chosen at random from YouTube videos. Step 3: See what happens. What Happened: The monster taught itself to recognize cats. “We never told it during the training, ‘This is a cat.' It basically invented the concept of a cat.” – Jeff Dean, speaking for the scientists at Google's secretive X-Labs The http://mondaymemo.wpengine.com/dave-hal (frightening) part of this report is that modern computers appear to be capable of independent learning through extrapolation. The comforting part of this report is that it takes 16,000 ultrafast processors working together to do something that's completely effortless for a human toddler. I drive 40 minutes to meet Jeffrey Eisenberg for lunch in a place that looks like it used to be a Denny's. I hand him an advance copy of Pendulum. “Hold it up next to your face,” I said. He held it up and smiled. [click] Jeff laid the book on the table and thumbed through it, “This really turned out nice.” “So tell me what's happening in Jeff-world.” Jeff said he was developing applications of big data for some of America's largest companies. “What's big data?” I asked. “You've been teaching Practical Applications of Chaos Theory in the Magical Worlds course for about 12 years now, right?” “Right.” “Big data is just one more use of that idea.” “How so?” “Dump huge amounts of unstructured data into a computer, then wait to see the patterns it discovers. The bigger the dataset, the more obvious the patterns.” Jeff went on to explain that ‘unstructured data' included information from climate sensors, digital photos and videos, purchase transaction records, Tweets and other social media posts, GPS signals from cell phones, things like that. YouTube, Facebook, Twitter, traffic and security cameras and the worldwide proliferation of portable digital devices add up to this: If every book, document, spreadsheet, register, newspaper and photograph created prior to July, 2010, were digitized, they would account for only about 10 percent of the world's data. Ninety percent of all the data in the world has been created in the last two years. According to Ed Dumbill, “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” Institutions can use big data to reduce fraud and errors. Hospitals can use it to improve patient care while reducing healthcare costs. According to IBM, one health care organization used big data this year to decrease patient mortality by 20 percent. A telecommunications company reduced processing time by 92 percent and a utility company improved the accuracy of power resource placement by 99 percent. Huge organizations like these have been the first to embrace big data, but Jeff Eisenberg tells me that http://www.bryaneisenberg.com/how-to-catch-up-to-and-compete-with-amazon-com-video/ (he and Bryan are working) to make its power available to retailers and small businesses, as well. When Jeff said big data was just another practical application of chaos theory, here's what he meant: Chaos, in science, is not randomness, but precisely the opposite. Chaos is a pattern so vast that it won't fit into the human mind. Confronted with the product of a chaotic system, the pattern-recognition function of our brain's right hemisphere senses a pattern that never seems to resolve, never seems to close, never seems to finish and begin again. As a result, we are drawn to a beauty that is too big for us. All the beauties of nature – mountains,...

How is it that you and I interpret art the same way? We agree that the musical score to Star Wars feels adventurous and triumphant. But what within the music tells us so? And there's something about slow music in a minor key that seems sad. Don't you agree? Firelight is romantic, but why? Add a trace of black to any color and you'll make it richer, moodier, classier. But do you understand the mechanics of it? The answers to these questions are rooted in the 12 Languages of the Mind. Learn the 12 Languages and you'll have a finger on the bright white power button of persuasion. Art is usually created through joyous intuition, an egg of talent fertilized by wiggling inspiration. But when it's the product of cognitive calculation it has the same effect. Wizard Academy teaches you how to do consciously what talented people do unconsciously when they're feeling inspired. Advertising, interior decorating, military strategies, musical composition, chemical interaction, fine arts painting, effective online layouts and the award-winning recipes of a 5-star chef are merely dialects of the same 12 Languages of the mind. Wizard Academy is a School of Human Communication. If you want to connect more powerfully to other human beings, you need to become a student. The 12 Languages of the Mind will be taught for the first time July 23-25, 2007, to the 14 lucky alumni who contributed $3900 apiece to furnish the 14 rooms in Engelbrecht House, Wizard Academy's amazing student mansion. The next time the 12 Languages will be unveiled is in September, as part of the newly updated and expanded https://wizardacademy.org/scripts/prodList.asp?idCategory=130 (Advanced Thought Particles) class. This September session of ATP will be unique in that it will immediately follow a 3-day https://wizardacademy.org/scripts/prodList.asp?idCategory=96 (Magical Worlds) class. My suggestion is that you register for both classes. And if you're one of the first 14 to register, you'll get a room and all your meals provided at no charge in Engelbrecht House. (Don't worry, we'll alert you if you're number 15 and give you a chance to reschedule for the next session if you so desire.) Are you going to register now and be one of the first 14? Or are you going to put it off and then try to cajole your way in later? Trust me, it won't work. First come will be first served. Wouldn't be fair any other way. Just as a lump of coal becomes a diamond and a caterpillar becomes a butterfly, human persuasion is undergoing its own strange metamorphosis. Are you curious to see what it will become? Roy H. Williams

Earth's population reached 1 billion persons in 1804, 2 billion in 1927, 3 billion in '59, 4 billion in '74 and 5 billion in late '86. And on October 12th, 1999, Earth's population surpassed 6 billion. The number of passengers on Spaceship Earth has doubled (from 3 billion – 1959, to 6 billion – 1999,) in 40 short years. But we're not discussing population growth today, I'm just opening your eyes to perceptual reality. The cognoscenti of http://www.wizardacademypress.com/shopexd.asp?id=225 (Magical Worlds) will remember a brief discussion of perceptual reality at the beginning of class. “Each of you will sit in this room for 3 days and hear the same information presented in precisely the same way. But you'll leave here having had an entirely different experience from the persons on your left and your right. You will connect different dots, have different epiphanies, make different associations. Objective reality will be the same for each of you. But your perceptual realities will be yours alone.” There are 525,948.766 minutes in a year. This means that each minute, the 6 billion of us experience a collective 11,408 years of perceptual reality. And each day we live a collective 16,427,455 years. Given that we lived nearly sixteen and a half million years yesterday, it seems like one of us would've figured out how to end poverty, crime and war, doesn't it? (Personally, I was really busy, so I was counting on you.) Today's illustration is an image of the famous mime, Marcel Marceau, superimposed over a photo of Earth with snapshots of women and men on its surface. To the right is the cover of Paul Finley's awesome http://www.spokengroove.com/willy.htm (14 Windows) guitar CD. You, reader, saw the same image as 30,000 other subscribers, but your perception was yours alone. You may have been confused by the image, amused by it, intrigued by it, or mildly or strongly disturbed by it. Perhaps you even saw a symbolic statement being made. I did not intend one. Perceptual reality is yours alone. Every door of opportunity begins as a window in your mind. Look through that window of imagination and glimpse a world that could be, someday. Keep looking… Be patient… And watch it grow into a door of Opportunity through which you might pass into an entirely different future. Opportunity never knocks. But it hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs. Opportunity never knocks. It appears, flickering, like faulty neon at a nondescript fork in the road. Opportunity never knocks. It whispers, a tickle in your distracted mind. So what are you going to do? Will you sleep, unaware of the miracles that need your assistance, or will you open your eyes, look through that window, and begin doing what only you can do? Roy H. Williams

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * The written word still matters * Even in video, the best videos are written first * Think in terms of scenes * Do the research to understand your customers * Interview your customers * Ally and Gargano ( https://amzn.to/2IoJkwv ) > > > > The last thing we do is write the ads. > > * " The Book of Gossage ( https://amzn.to/2tDJ72S ) " * When in doubt, hire the better writer * "Email is the red-headed stepchild of online marketing. But it's hard, thankless work." * Dan Kennedy reminds us to crunch the numbers to determine which medium to use to get your word out * *"Opinion drools and testing rules."* * To use mass audience it must have mass-appeal * An appreciable size of your audience must need what you sell within a few years * You want to reach the average listener three times in a week, for 52 weeks * Salespeople only speak to people when they want to buy something so your prospects view your message with suspicion * When you are running branding campaigns you can reach people when their guards are down * It's "the sleeper effect" * Your conscience bias discounts the message but it works on you over time * Bob Lutz hired a marketing firm, Ammirati & Puris, for BMW to create "The ultimate driving machine" * If you're really local look at Cable TV for advertising on certain zip codes * The best advertising is an intrusive location * Pick a good client who is good at what they do and runs a tight ship * Build your campaign around a promise they can keep and is baked into how they do things * There are no rational business owners * Sales training for non-sales professionals * Clerks * Medical practice front desk staff * Traffic is expensive so get your conversions down before you throw more traffic at your offer * How the curse of knowledge is hurting your sales * Buy one of the Wizard of Ads books * Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion ( https://amzn.to/2MWPveo ) * Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold ( https://amzn.to/2MYgmqt ) * The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires ( https://amzn.to/2IqlLTG ) * Schedule time to do customer research * Interviews * Speaking to your staff * Dig into online forums * Buy the Ally & Gargano book and study it * Hire Jeff * Go run a test. Re-think your messaging. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy