Podcast appearances and mentions of katrina mccarter

Who holds you up, holds you accountable and is right there when your tires need pumping up? Loved my conversation with Katrina McCarter! We explored how to work out what makes you different and how it should be the standout feature of your brand. We talked money, how to avoid spending it, the life-changing skill of managing money and the JOY of a good hike! A wonderful, down to earth conversation covering points hacking (how to travel for free) and how a year of saying yes to everything led to reclaiming time for PLAY. Katrina is a global marketing expert, a Fortune 100 corporate chief turned entrepreneur, internatiional award-winning speaker and author. Suggest you head out into nature and soak up this beautiful interview. -----------------------   Craving inspiration? I send an email each Sunday about leadership reflection, top tips to build an intentional & sustainable life and other things that have captured my attention and are too good not to share! Sign up here. Loving the podcast? Leave us a short review. It takes less than 60 seconds & will inspire like-minded leaders to join the conversation! Ready to take immediate action to manage your energy? Grab my new Activity eBook: 5 Simple Yet Powerful Techniques You Can Use to Elevate Your Energy & Performance - Even If You Don't Know Where To Start. Get access instantly here. Are we friends? Connect with Us. Instagram LinkedIn

Katrina McCarter, the marketing with no money lady, is on the podcast this week to talk about her niche – Partnerships and Collaborations. If you want to grow, find the people who have your audience but are not your direct competition and do something together! A partnership or a collaboration. I promise it's one of the fastest way to grow and market with no money! During March the podcast will cover many different ways to amplify your business, and today's episode covers partnerships. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/289 Take a listen to episode 289 and hear the GOLD!

Personal brand vs business brand! It's a question I get a lot and a conundrum many business owners find themselves in. Including me! As I've now made the decision to stop working under a business name and move to a personal brand ( yes! You heard it here first, watch this space) I had to speak to someone who has done this very thing! When I connected with Katrina McCarter for our last podcast (episode 32) she told me that this was something she was working towards. Now her Personal Brand is out in the world and the clarity she is experiencing after this process is refreshing. In this episode we discuss: - Why personal brand/ working as your own name over business brand name - What instigates the rebrand - How do you shift from one to other - How do you feel when working as YOU I love how honest and open Katrina is and how many valuable insights she shares from her many years in business and multiple brands. It's been a joy to see this unfold and to hear the story behind it - enjoy!

Have you ever wanted to speak to the mum audience? In this episode Katrina McCarter, shares her extensive experience with this target market. Katrina is a sought after Business Coach, Best-selling author of two books, International Speaker and Podcast Host. She has three brands and today we will be talking about her role as the Founder and CEO of Marketing to Mums, a marketing and research consultancy which helps businesses and brands sell more effectively to the world's most powerful consumer, Mums. We also discuss Katrina's own personal brand journey over the past few years as she evolves and changes how she's showing up for her audiences. She also shares about her recent trek on the Larapinta Trail and some of the wonderful life and business lessons she's taking from the experience. Tune in for a whole bunch of valuable tips, pearls of wisdom and brilliant stories from this master content creator and marketer.

Katrina McCarter is the CEO and Founder of Marketing to Mums and Partnership Mastery, and is an expert in finding creative, practical ways to market with no money.  Quite often podcasts start off as a hobby or a side-hustle. And because of this, many podcasts often don't have any budget to help market and get their podcast out there. As a result, this can hold podcasts back from growing and reaching more ears.  Katrina joins For the Love of Pod to share her secrets and strategies to make your podcast a rocketing success without a huge budget.  Find out more about Katrina: https://www.katrinamccarter.com  For the Love of Pod is powered by Oh My Pod: https://www.ohmypod.com.au/

Katrina McCarter is a best-selling author, an international speaker and award-winning business owner and Australia's number one expert on marketing with no money She's the CEO and founder of marketing and research consultancy Marketing to Mums, and quite frankly she wears so many hats I'm surprised she's not exhausted. She joins us to share some secrets and strategies for how to get the word out about your business without it costing you the earth.

Katrina McCarter is a best-selling author, an international speaker and award-winning business owner and Australia's number one expert on marketing with no money She's the CEO and founder of marketing and research consultancy Marketing to Mums, and quite frankly she wears so many hats I'm surprised she's not exhausted. She joins us to share some secrets and strategies for how to get the word out about your business without it costing you the earth.

Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep51-with-katrina-mccarter-partnerships-collaborations/

Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep49-with-katrina-mccarter-power-of-facebook-groups/

In this episode, we have Katrina McCarter, the author of the two famous book titled "The Mother of All Opportunities" and "Marketing to Mums", shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.. Follow Annette on Instagram - @annette.lackovic Mentions on this episode - https://bit.ly/36VYVSR

Katrina McCarter, Founder and CEO of Marketing to Mums and OUT LOUD Marketing Partners believes that marketing partnerships are the fastest and cheapest way to grow a business – but you need to follow some rules to make it work, for example, making sure you're ethically aligned and that there's an equal exchange of value taking place. Get the partnership right, though, and it'll do wonders, both for you and for your marketing partner. Reference Find out more about the OUTLOUD Marketing Partnerships Program at: katrinamccarter.com/outloud   Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

“Through the power of collaboration, I could yield such a benefit. If i had used paid advertising to generate the 7,000 members it would have costed me $10k plus. I replicated this approach and allowed me to build a community of 150,000 mothers.” Take flight into Katrina's journey - growing up in Perth, Australia being shown the ropes by her mum including a big focus on financial learnings and dreaming big. Hear about Katrina's time from being in the corporate world to how starting a family led her to this exciting new adventure building a business centred around Marketing to mums. Being a mum herself, book author, business owner and global speaker, Katrina shares her learnings in life, painful moments , taking big leaps of faith and more! We also spend some time on mothers - How corporates are changing their view of parental leave, Katrina's own experience, The Key trends with mums as consumers and a segment of the population critical to shopping behaviour - Fun fact: The average age of a mum is 25 in US and 31 in Australia. Enjoy! -------- I would really appreciate if you can help by rating this podcast on iTunes, as it helps others find us and convince guests to come on the show. Follow us on Instagram, LinkedIn or Twitter for more! This episode & show is to inspire all us to be high flyers in any aspect of life & flip the notion of a high flyer, learning from value creators to help us all be 1% better everyday, together.

Did you know that Mums make up 6.2 million people in Australia?  Did you know that they control over 132 billion dollars of spending?  And the invisible mums (over 40) are often in charge of 3 generations of spending?  The power of marketing to Mums is enormous and this week it’s such a great discussion with Katrina McCarter on exactly that – Marketing to Mums. Take a listen to episode 121 – it’s one NOT to miss. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge   WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads   SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/121    DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast?  If you're not, I'd really encourage you to press that subscribe button today!  I don't want you to miss an episode.  There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out!  Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review.  Those reviews help other people find my podcast and they're also fun for me to go and read.  Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast!  Hand on heart - thank you XO  

How good would it be if others could find your copywriting clients for you? What about getting paid to write your own book? What about generating thousands of new subscribers without spending a cent? All this and more is possible with partnerships - but not your average partnerships. We're talking about strategic partnerships and how copywriters like you – new and experienced - can leverage partnerships to build your copywriting business quickly. In this episode, partnership expert and marketing guru Katrina McCarter reveals: Why copywriters are uniquely placed to source lucrative partnerships How copywriters can leverage partnerships to build their business quickly (without spending a cent on marketing) Examples of partnerships all copywriter should consider What to look for when collaborating Who to contact to find new partnerships Mentioned in this episode: Partnership Mastery Marketing to Mums Katrina's website Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

Women are responsible for spending more than $28 trillion per year; and they're entering the small business market at 3 times the rate of men. Marketing and partnerships strategist Katrina McCarter sheds some light on the true impact of these statistics and why your business needs to attract more women in 2021.

Women are responsible for spending more than $28 trillion per year; and they're entering the small business market at 3 times the rate of men. Marketing and partnerships strategist Katrina McCarter sheds some light on the true impact of these statistics and why your business needs to attract more women in 2021.

Marketing Partnerships are completely underrated. As a tactic, a partnership with another business who shares the same target audience but does not compete with you to help you both achieve your goals makes brilliant and economic sense. Katrina McCarter is a partnerships guru. She has been taking a partnerships first approach to her marketing for a very long time and my goodness has she achieved some success with this!  In this episode, I ask her all about how small business owners may be able to strike up and use these partnerships to achieve some of their own marketing success. We cover off: Exactly what a marketing partnership is The benefits that marketing partnerships can bring to your business  Some examples of successful marketing partnerships The recommended criteria to look out for when forming a marketing partnership The mistakes to avoid with marketing partnerships And how to measure the success of marketing partnerships Partnership Mastery program details: https://partnershipmastery.global/ You can find Katrina McCarter here: www.katrinamccarter.com www.katrinamccarter.com/outloud https://www.linkedin.com/in/katrina-mccarter/ katrina@katrinamccarter.com  Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You'll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Mums are responsible for $132 billion in spending in Australia every year (GlobalData Insights, 2011). They are the purchase decision-makers for an incredibly huge range of products and services. Mums not only purchase for themselves, they are generally the ones who are purchasing things for their kids, their husbands and even some of her extended family.  So how does your small business tap into this incredibly potent purchase power? Enter Katrina McCarter; founder of marketing and research consultancy Marketing to Mums.  Katrina is an amazing Marketing Strategist, a best-selling author, speaker and Business Advisor, who specialises in helping business owners and brand sell more effectively to the world's most powerful consumer, Mums. Honestly, you would be hard-pressed to find anyone else that understands the consumer behaviour of Mums better than Katrina, so of course, she has an abundance of great information to share with you all in this chat. We talk about the value of the Mum economy to businesses, how Mums are using social media and other technology. Katrina tells us what mistakes we can avoid when it comes to marketing to Mums and touches on some of the differences between Mums based in different locations around the world. Plus, one of Katrina's latest research projects was around how Mums are feeling and what they are getting up to in isolation and she generously shares some of her key findings of her ISOMUMs report.  You can connect with Katrina here: Links: www.marketingtomums.com.au www.marketingtomums.com.au/book www.marketingtomums.com.au/podcast https://www.linkedin.com/in/katrina-mccarter/ www.facebook.com/marketingtomums katrina@marketingtomums.com.au Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

Mothers make up one of the most influential and powerful buying groups in Australia.  If you have a product or service that impacts the life of a mum or her family this episode is packed with gems for you. Katrina McCarter is a data driven marketer who helps companies market and sell their products to mums.  If mums are not part of your target audience, don't worry there is still plenty of valuable content here for you on the benefits of niche marketing and adjusting your message to attract your best buyer. 

It’s certainly not all doom and gloom. There are some wonderful examples of brands that are highly successful at engaging mothers, which is leading them to enjoy market share gains. Mothers will gravitate towards brands that can show they understand what mums need and what they have to deal with every day, and how tough it is to be a mother.   In this episode I profile six marketing strategies which are proving highly effective for brands and business owners wishing to attract mothers and their families. This is a practical episode designed to celebrate and highlight some of the great work being undertaken.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep41-with-katrina-mccarter-what-brands-are-getting-right/

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Katrina McCarter https://www.linkedin.com/in/katrina-mccarter/ https://www.marketingtomums.com.au/ Podcast – Marketing to Mums: https://www.marketingtomums.com.au/podcast/ Book – The Mother of All Opportunities: https://amzn.to/3itOOsH Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Mothers, we all have one. But how well do we know them? Do we really understand their needs and wants, how to influence the decisions they make, the problems they need fixing and the best solutions to these problems? As Marketers we often hear that niching down, understanding who makes up our target market and getting to know them a whole bunch is key and Katrina McCarter founder and CEO of Marketing to Mums helps her clients understand the Mums market in mega detail. Katrina’s is a data driven marketer and her research consists of survey reports compiling information from more than 1,800 mum’s. But it doesn’t stop there, Katrina also has a podcast of the same name and is the author of ‘The Mother of All Opportunities’ (as always, the links are in the show notes). In this episode we discuss; - Why brands and advertisers don’t understand the mum market - What opportunities can be capitalised on - What strategies we should look to implement - Using social media - The key mistakes companies are marking Watch the episode video: https://youtu.be/c7wZOF5bl3s Takeaways Top Tip It’s actually a mistake to avoid and that’s when an organisation has the perception that ‘everyone’ is a potential customer and appeal to no one. This means targeting on mass and not understanding the needs and wants of a smaller subset of the market deeply enough to make an impact. Do your research and get to know those that need your solutions to fix their problems. Favourite Quote ‘Credibility and trust become big issues for brands and it greatly affects sales certainly loyalty as well’ ` and although Katrina was specifically talking about niching down here, credibility and trust are two factors that need to be addressed, especially for the topics that you want to excel in. Now can you say that about your own organisation? And Finally, the Most Important Takeaway from this Episode Don’t forget about your testimonials. Be it written, audio or even video if you can. They are not only a powerful tool for the mums market, but can help to add credibility, provide social proof, increase engagement with others and add stickiness to content in any market. Just make sure you use them once they are collected! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Marketing partnerships are all around us: collaborations, features, cross-promotions. Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way. Katrina McCarter joins Stewart Hillhouse to talk about how marketing partnerships are one of the best ways to grow. On this episode, Katrina and Stewart discuss: • How To Find the Right Partner • The 4 Principles of a Successful Partnership • Why It's Possible For A Small Brand to Partner with a Big Brand • The Steps to Getting A Marketing Asset Created For Free • And So Much More Katrina McCarter is an award-winning author of two books and the founder of Out Loud, a marketing partnership program. Out Loud: https://www.katrinamccarter.com/outloud/ LinkedIn: https://www.linkedin.com/in/katrina-mccarter/

No one could have predicted just how challenging 2020 was going to be. Covid19 and extended periods of home isolation in many regions of the world has dramatically altered mothers’ behaviours. These changes, many of which are long term, are proving particularly challenging for brands. In this episode your host, Katrina McCarter, shares some of the key findings of the Marketing to Mums’ #ISOMums study into more than 1350 mothers. She identifies key insights from the report and shares some surprises findings which may provide new opportunities for brands. Her #ISOMums report is significant as it provides insights into important behavioural changes which can assist brands update their strategies and messaging.   For show notes head to: https://marketingtomums.com.au/podcast/ep37-with-katrina-mccarter-understanding-the-impacts-of-home-isolation

In this episode, we meet Katrina McCarter, CEO and Founder of Marketing to Mums. Katrina is a world-wide authority on marketing to mums the most powerful consumer in the world. Go to: chiefmaker.com/185 Katrina has recently completed a comprehensive study into how Covid-19 has effected Mum. We'll cover;  How the crisis has effected Mums purchasing behaviour How they're handling remote learning and work What you need to do to lead and work with Mums better Some keys to marketing and delivering services to Mums   Complete your FREE Career Scorecard: www.chiefmaker.com/score-card DOWNLOAD THE #ISOMUMS REPORT HERE: www.marketingtomums.com.au

Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 - and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Katrina McCarter, Founder and CEO of Marketing to Mums and OUT LOUD Marketing Partners believes that marketing partnerships are the fastest and cheapest way to grow a business – but you need to follow some rules to make it work, for example, making sure you’re ethically aligned and that there’s an equal exchange of value taking place. Get the partnership right, though, and it’ll do wonders, both for you and for your marketing partner. Reference Find out more about the OUTLOUD Marketing Partnerships Program:https://www.katrinamccarter.com/outloud/ Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

In this episode Katrina McCarter talks about Marketing to Mum's, sharing insights into how to best market to the powerhouse of the Australian economy.

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them. In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there. We discuss:Why Mum Is The CFO of the HouseHow Mothers Influence Each Other’s Buying DecisionsHer Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)And so much moreKatrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities. LinkedIn: (https://www.linkedin.com/in/katrina-mccarter/)Books: (https://marketingtomums.com.au/) Get on the email list at topofmind.substack.com

In times of crisis, Mums are more important than ever. And Katrina McCarter is the undisputed mother of all Mums. Katrina is a successful author, an award-winning international speaker and founder of Marketing to Mums – she’s a real go-getter trailblazer and expert strategist in the field of selling to mums – our most powerful consumer.  For 15 years, she’s worked with companies who focus on helping mums, including Bonds and Booktopia.  She’s also the founder of award winning online shopping website, Bubbler.com.au, which boasts a community of more than 150,000 mums. As a mum of three Katrina now owns the only marketing and research consultancy in Australia that specifically works with companies who market to mums. Katrina’s proven system is outlined in her best selling book Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer. Her first book went to #1 on Booktopia’s Business Bestseller list outselling the likes of global literary giants Simon Sinek and Tim Ferris.   She is really passionate about teaching marketers, brand leaders and entrepreneurs about the enormous opportunity which exists by deeply understanding and respecting mothers Australia wide. And her new book, The Mother of All Opportunities is a must read and a fitting title for our informative discussion today that will give you all of her mother’s wisdom on how to survive and thrive in the decade ahead. As you’ll hear, Katrina has a very Infectious uplifting energy – so if you’re looking for a positive injection then you’re going to love today’s great chat with Katrina McCarter. Katrina's book recommendation: The Big Leap by Gay Hendricks Connect with Katrina: www.katrinamccarter.com www.katrinamccarter.com/outloud  www.marketingtomums.com.au www.marketingtomums.com.au/book www.marketingtomums.com.au/podcast Get Invested is the podcast dedicated to time poor professionals who want to work less and live more. Join Bushy Martin, one of Australia’s top 10 property specialists, as he and his influential guests share know-how on the ways investing in property can unlock the life you always dreamed about and secure your financial future. Remember to subscribe on your favourite podcast player, and if you're enjoying the show please leave us a review. Find out more about Get Invested here https://bushymartin.com.au/get-invested-podcast/  Want to connect with Bushy? Get in touch here https://bushymartin.com.au/contact/  This show is produced by Apiro Media - http://apiropodcasts.com

In times of crisis, Mums are more important than ever. And Katrina McCarter is the undisputed mother of all Mums. Katrina is a successful author, an award-winning international speaker and founder of Marketing to Mums – she’s a real go-getter trailblazer and expert strategist in the field of selling to mums – our most powerful […] The post 112. Part 5: How to survive in uncertain times with Katrina McCarter appeared first on Bushy Martin.

In this episode your host, Katrina McCarter, discusses how to find opportunities during this global crisis. She identifies the three areas every business owner and brand leader should be focusing on right now in order to position their business for opportunity. Katrina demonstrates why now is a critical moment in time to reflect, innovate and possibly reinvent your business and brands to better cater for mothers around the world.   For the show notes head to: https://marketingtomums.com.au/podcast/ep28-finding-opportunities-in-a-global-crisis-with-katrina-mccarter/

In this episode of the Flying Solo podcast, Marketing to Mums founder Katrina McCarter explains her 8 pillars of success program.

In this episode of the Flying Solo podcast, Marketing to Mums founder Katrina McCarter explains her 8 pillars of success program.

Katrina McCarter is a speaker, author & marketing strategist, as well as the founder and CEO of Marketing to Mums. Through her business, Marketing to Mums, Katrina coaches brands in understanding how to sell more effectively to Australia’s biggest consumer market, mums. Katrina is a wealth of knowledge when it comes to marketing, sharing her insights in her books, keynote ... Read More The post 87. Katrina McCarter on Marketing to Australia’s Largest Consumer Group, Inter-Generational Travel & the Power of Testimonials appeared first on Adrian Easdown.

In this episode your host, Katrina McCarter, discusses the future of marketing to mothers in the 2020s. She identifies eight major success factors brands and businesses need to be considering now to ensure continued growth in the coming decade. Katrina demonstrates why now is the right time to rethink your relationship with the world’s most powerful consumer, mums. This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which launched in October 2019 in New York at the M2Moms conference. Available on Amazon here.   For show notes head to: https://marketingtomums.com.au/podcast/ep25-with-katrina-mckarter-key-success-factore-in-2020s/

Did you know that mothers are responsible for $132 billion spending in Australia every single year? This is why on today’s Business & Life Conversations Podcast episode, I’ve invited Katrina McCarter to talk about one thing that we might be missing out on - marketing to mothers. She is going to share the big mistakes she sees business owners are making, key trends business owners and brands should be aware of, and 5 things business owners can immediately do to improve performance when marketing to moms.Links:Book: The Mother of All Opportunities by Katrina McCarterWomen in Business Retreat 2020Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram

In this episode your host, Katrina McCarter, speaks with Tim Wise, the founder of KidNest, an online childminding introductory platform and the first app of its kind to market in Australia. It allows like-minded parents to connect and share childminding for their children, without the costs and challenges of traditional childcare. Tim and I discuss the booming sharing economy and what implications this might have for many existing brands. We discuss the changing views about the sharing economy, why the APAC region is more open to sharing economy concepts and discuss tips in marketing a sharing economy concept. I truly believe that the sharing economy will disrupt many unsuspecting brands over the coming decade as consumers are far more conscious shoppers and seek to own less. It is important marketers have strong awareness around these consumer changes which we discuss in today’s episode. For show notes head to: https://marketingtomums.com.au/podcast/ep24-with-tim-wise-the-disruptive-sharing-economy  

In this episode Flying Solo editor, Lucy Kippist speaks to Katrina McCarter about the opportunities available for businesses who can communicate with the mum market.

In this episode Flying Solo editor, Lucy Kippist speaks to Katrina McCarter about the opportunities available for businesses who can communicate with the mum market.

In this episode your host, Katrina McCarter speaks with Angela Henderson, founder of Angela Henderson Consulting. Angela works with women-led, small business owners across Australia. Today we explore Human to Human Marketing in your mum communications to build deeper connections and increase conversions.   For show notes head to: https://marketingtomums.com.au/podcast/ep19-with-angela-henderson-human-to-human-marketing/

In this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply. This episode provides valuable content for brands wanting to build deep, lasting relationships with mothers. It focuses on the role of empathy, authenticity and inclusion and purpose play in Active Truth’s phenomenal success. For show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-18-with-stevie-angel-building-deep-connections-with-mums/  

In this episode your host, Katrina McCarter, identifies seven major mum trends which will boost your business. Katrina shares some game changing insights around marketing to mothers that aren’t getting the attention they deserve. This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.   For show notes head to: https://marketingtomums.com.au/podcast/ep17_katrina_mccarter_major_mum_trends/

Katrina McCarter, @marketingtomums  is the Founder of Marketing to Mums, a marketing research and consultancy firm, and award winning online shopping sit Bubbler.com.au. For the last 15 years, she's perfected the art of marketing to moms, the most powerful consumer demographic responsible for 80% of all spending.  Companies need to make sure they're targeting the right audience to get the best sales.    Episode 37 of the Time To Be You podcast emphasizes the importance of targeting a niche market. If you don't understand who is responsible for your main source of sales, your marketing efforts won't be as effective as they should be. Oftentimes, the mom is responsible for purchasing products for three different generations.If you're not correctly targeting moms, you're missing out on a powerful market segment and potential sales! --   BIO: Katrina McCarter is the founder and CEO of Marketing to Mums, a research and marketing consultancy located in Melbourne, Australia. She is a marketing strategist who specializes in understanding mothers as a powerful market sector, through experience and research. Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to moms. An award-winning businesswoman and mother of three, Katrina is a sought-after media commentator and an accomplished speaker having spoken in Paris and New York in the past six months.   --   Resources:   www.marketingtomums.com.au and www.katrinamccarter.com www.instagram.com/marketingtomums   Follow Laura on Instagram: https://www.instagram.com/laura_loveandfit/    

What’s Marketing to Mums - the Podcast all about?  Listen to Katrina McCarter, your host, as she introduces the podcast.   For a list of all the podcasts and show notes head to: https://marketingtomums.com.au/podcast/

In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.   For the show notes head to: https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make

In this week's episode we meet Katrina McCarter the Founder and CEO of Marketing to Mums. She is a Marketing Strategist, Best-selling Author, Speaker and Advisor, who specialises in helping businesses sell more to world's most powerful consumer, Mums.   An award-winning businesswoman and mother of three, Katrina founded an award winning online shopping website for mums called Bubbler.com.au which she grew to a community of 150,000.   Katrina is the author of bestselling business book, Marketing to Mums, and is a regular contributor to business media.   See more at www.chiefmaker.com.au/58 QUESTIONS I ASK KATRINA   What is the biggest mistake organisations make in marketing to mums? What are the steps people should follow if they're thinking about starting out on their own? How can people be more influential through their own work in large organisations? What is an intrapreneur and how can professionals be one? How have you planned the future of your life? How can people build more confidence in their work and in the early stages of starting their own business? What kind of structures should they put in place to be more effective?

Marketing to Mums: The Untapped Billion Dollar Market    Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy!    Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia's most powerful consumer: MUMS! Yes, mum's. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia's Most Powerful Consumer where she shares her insights, expertise and years of market research.    In episode 45 of the Digital Delusion, Katrina explains that mums are a $132 billion dollar industry yearly in Australia and a trillion dollar industry in the United States making them the biggest contributor to GDP in the country. The influence of mums and how much money they control make them a massive opportunity for businesses who want to get it right! You don't want to miss her tips on connecting over social platforms and the one big mistake you want to avoid when marketing to mums!    In this Episode!   Katrina shares why marketing to mums and businesses that help other businesses market to mums is still in its infancy. You'll learn about exciting digital marketing opportunities, things to avoid, and your best marketing resources for mums:    How you can get “in” on marketing to mums Avoid the #1 thing that moms hate when they are being marketed to The 3-4 key digital opportunities that aren't being harnessed by brands right now How to create a business strategy for Facebook Live (Yes! You need a strategy!) Marketing to millennial mums versus mums 35+ How to balance sales based content, valued added content, and engagement contentWhy you should be using soft data to develop relationships and learn more about your ideal and most profitable clients. How to start a working relationship with Facebook groups and why they may work better than paid advertising  Market to the “Invisible Woman”    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler

Katrina McCarter is the Founder of Marketing to Mums. She is a marketing strategist who specialises in driving sales and profit amongst the world's most powerful consumer, mums. In this episode, Katrina shares insights on what she wanted to do when she grew up, and then, how she discovered the power of digital marketing and has used it to become the best selling author of Marketing to Mums, which went #1 on Booktopia's Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. Katrina is a mum of three and has worked with over one hundred small businesses both in Australia and overseas. Katrina is a sought-after speaker at world class events and has featured on Today Tonight, Channel 7, ABC Radio, The Age and Sydney Morning Herald. Website: https://www.marketingtomums.com.au  Facebook: https://www.facebook.com/marketingtomums  Twitter: https://twitter.com/MarketingtoMums  LinkedIn: https://au.linkedin.com/in/katrina-mccarter 

HOW TO MARKET TO MUMS Mums are the powerhouse of our economy, they’re responsible for more than 80% of consumer spending. As most of us are mums, we already have an insight into the demographic however, 63% of Australian mums believe advertisers don’t understand them. That’s a WHOPPING number and as small business owners, we should be making it OUR business to understand our consumers. Today’s guest brings oodles of insight into Marketing to Mums. THIS WEEK’S PODCAST Katrina is the Founder and CEO of Marketing for Mums. She is a marketing strategist who specialises in understanding mums as a powerful market sector. Katrina is super qualified and holds a Bachelor of Business (Marketing) and a Masters of Business. Marketing to Mums has been an absolute success. Katrina is super passionate about the way we communicate and sell to mums. Karen's superpower is helping businesses improve their sales to this powerful demographic. She's a hustler through and through with 3 children and a booming career. Welcome to the podcast Katrina! WHAT YOU WILL LEARN Some of the common mistakes made when Marketing to Mums How to win mums over with a limited marketing budget How to implement a winning 8 step marketing strategy A LOWDOWN ON WHAT WE CHATTED ABOUT Katrina’s biz journey Insights into marketing, what makes mums tick and more CONNECT WITH KATRINA Web: www.marketingtomums.com.au Instagram: www.instagram.com/marketingtomums Facebook: www.facebook.com/marketingtomums BONUS Katrina is offering a 90 Minute Strategy session for $250 + GST (valued at $800). This can be conducted in person or via Skype. This is a GREAT opportunity to review your current marketing strategy and gain clarity around your business. To take advantage of this offer, just email Katrina at katrina@marketingtomums.com.au Download your FREE ‘20 Quick Wins’ checklist which will give you marketing ideas you can implement NOW in your business here  It’s been such a pleasure having the Marketing to Mums guru herself on the show, a big thank you to Katrina for sharing your insights with the tribe. HOOKED ON MWH? CONNECT WITH ME HERE: Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on ITunes! 

Mums are the powerhouse of our economy – they're responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they're marketing effectively to mums? In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia's most powerful consumer. For 15 years, she has worked with companies whose target market is mums, including Bonds, Booktopia and ABC Reading Eggs. In this episode we chat about: How most businesses are missing out this huge market Common mistakes when marketing to mums Why you need to niche within ‘mums' The number one thing that influences many mums in a purchasing decision How to use Facebook to build your relationship with mums The power of leveraging partnerships to fast track your success and much more.

Mums are the powerhouse of our economy – they're responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they're marketing effectively to mums? In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia's most ...   Read more... This article is copyright ©  Dr Jesse Green The post 59. How to Market to Mums, the World's Most Powerful Consumer, with Katrina McCarter appeared first on Dr Jesse Green.

With 63% of mothers feeling that advertisers don't understand them, how can we start making mum happy? We all have one, yet when it comes to mothers, it turns out that advertisers and marketers may not be as familiar as they claim to be. Enter Katrina McCarter, founder and CEO at Marketing to Mums. Driven to her wits end by a string of poorly suited advertisements, McCarter's on a mission to answer one question: What does mum really want? Presenting her findings at AD:TECH 2017, McCarter says advertisers are swamping mothers with outdated stereotypes and inauthentic messages on “the perfect life”. “Many marketers actually think that mums are aspirational and that mums are striving to attain this perfect life,” she says. “It's real suicide for a brand because mum immediately turns off.” Instead, McCarter has found that mothers are demanding more authenticity from advertisers that doesn't gloss over the complex “juggling” act of their daily lives. Now is the time to show what motherhood is truly like and reflect mum's other interests, warts-and-all, she says. Listen along as Mark Jones and JV Douglas get the scoop on the role of influencers for this market segment, how the generational divide is shaping messaging to mothers of all ages, and why making mum smile is the best type of relationship builder. With 63% of mothers feeling that advertisers don't understand them, how can we start making mum happy? We all have one, yet when it comes to mothers, it turns out that advertisers and marketers may not be as familiar as they claim to be. Enter Katrina McCarter, founder and CEO at Marketing to Mums. Driven to her wits end by a string of poorly suited advertisements, McCarter's on a mission to answer one question: What does mum really want? Presenting her findings at AD:TECH 2017, McCarter says advertisers are swamping mothers with outdated stereotypes and inauthentic messages on “the perfect life”. “Many marketers actually think that mums are aspirational and that mums are striving to attain this perfect life,” she says. “It's real suicide for a brand because mum immediately turns off.” Instead, McCarter has found that mothers are demanding more authenticity from advertisers that doesn't gloss over the complex “juggling” act of their daily lives. Now is the time to show what motherhood is truly like and reflect mum's other interests, warts-and-all, she says. Listen along as Mark Jones and JV Douglas get the scoop on the role of influencers for this market segment, how the generational divide is shaping messaging to mothers of all ages, and why making mum smile is the best type of relationship builder.

If you're interested in finding out how you can market to the ‘mum demographic' for your business, then you're definitely going to get a lot out of this episode of … Read More The post Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia's Biggest Powerhouse Demographic appeared first on Key Person of Influence.

If you're interested in finding out how you can market to the ‘mum demographic' for your business, then you're definitely going to get a lot out of this episode of … Read More The post Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia's Biggest Powerhouse Demographic appeared first on Key Person of Influence.

In this episode Katrina McCarter from Bubbler.com.au talks about her path to developing successful investment partnerships, including how to find, manage and successfully exit an investor relationship. Katrina also shares some insights on marketing to Mums.