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68 episodes with kdp rocket
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2 episodes with kdp rocket
2 episodes with kdp rocket
The Marketplace: Online Business | Marketing | Finance| Lifestyle
Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book, Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He's been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics. Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer. Dave and I discuss; His family history in the Military. Being an entrepreneur How Amazon changed the book industry His site Kindlepreneur and KDP Rocket. Should all entrepreneurs write a book? Steps to marketing your book Ideal price on selling books Sponsor/Partnership Namecheap is a domain name registrar and web hosting company. Other Resources: Dave's Book Marketing Show Podcast Scribe formerly Book In A Box mentioned on the show Amazon Book Advertisement with AMS (Dave's Free Udemy Course)
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W tym podcaście postaram się odpowiedzieć na bardzo często zadawane pytanie na moim blogu. Podpowiem czy oprogramowanie do szukania nisz i słów kluczowych na Amazonie takie jak KDSpy i KDPRocket jest warte uwagi.
Now that KDP Rocket changed it's name to Publisher Rocket, we brought its founder and creator, Dave Chesson, on to Am Writing Fantasy. We discuss the recent change to Publisher Rocket, but more importantly, how authors can get the most out of Publisher Rocket. The conversation covers everything from how to rank on Amazon, insights on the Amazon A9 algorithm, KDP keyword selection and onto Amazon ads. There's a lot to take away. Enjoy. https://publisherrocket.com/ https://kindlepreneur.com/ New episodes EVERY single Monday. To subscribe on YouTube, go here: http://bit.ly/1WIwIVC PATREON! Many bonus perks for those who become a patrons. https://www.patreon.com/AmWritingFantasy LET'S CONNECT! Closed Facebook group: https://www.facebook.com/groups/AmWritingFantasy/ Blog and Courses: https://www.amwritingfantasy.com/ Jesper on Twitter: https://twitter.com/SchmidtJesper Autumn on Twitter: https://twitter.com/weifarer Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Jesper (0s): So the awesome tool for authors called KDP rocket recently changed its name to publisherrocket and I could think of nothing better than to bring its founder and creator Dave Chesson on peer two amwritingfantasy to talk about why he changed it to publisherrocket and what is it that we people can learn from it. And maybe we can get some Ninja tips out of him. We'll see if you're a fantasy author, then you've come to the right place. Jesper (32s): My name is Jesper and together with autumn I've popped this modern 20 books and it is our aim to help you in your writing and marketing endeavors. So Dave maybe you would like to just say a few words about yourself and thank you for coming onto amwritingfantasy. Dave (50s): Well, it's really awesome to be here. Um, as, as you said, I'm Dave and a. I run a website called kindlepreneur.com a that teaches authors how to sell their books and get their books discovered on Amazon as well as the creator of publisherrocket. I started off as an author, but I actually have a bit of dyslexia. And so I've never thought of myself as a great writer. And that's why it was very important for me that if I was going to spend all that time, you know, uh, I'm a father, I'm a husband, and I was, I used to be military. If I was going to spend all that time writing on wanting to make sure that I had the right market. Dave (1m 23s): And so it's from all that research and understand that helped me to get my books out there and to make enough money for my books to be able to quit my job and be here full time with my children. So Jesper (1m 33s): yeah. Excellent. And uh, we use a tend to be rocket, uh, ourselves as well. Autumn and myself and the, actually I talked about it in a, in a previous video, so if any of you watching wants to sort of get a inside KDP rocket look, I did some screen-sharing stuff and whatnot. I'll put a link right here on the screen for you so you can just click that one and then it'll take you through that video. Would you want to see what the KDP rocket looks like inside? Because we're not going to do three SEO in here today. And for those of you listening on the podcast, you need to cycle through to episode 11 and that's when I talked about canopy rocket but maybe to start us off Dave maybe we can sort of why, why did you want to change the KDP rocket into publisherrocket? Dave (2m 15s): Well, the first thing was, is that Katie P rocket uh, we used to have version 1.0 and it's solely focused on Kindle and that's why we chose the name KTP because the Kindle aspect, this is back in the day when create space existed and then there's KTP for ebook. So now that a publisherrocket is a version 2.0 it covers both books and eBooks. So we needed to make sure that nobody got confused about thinking it was just a Kindle tool anymore. But another crazy thing too though is that we've been in talks with Barnes and noble, Kobo and iTunes about including their markets data in rocket in the future. Dave (2m 53s): It's kinda hard to have a conversation with those guys when your name is very Amazon centric. He has to say it stalls the the discussions. But now that we're publisherrocket though am most of the representative we've been working for a very pleased about that and had been really forthcoming in looking into how we can access the data that we do to be able to provide authors with the information that we give. So that was a really major factor about, you know, taking and changing the name. And at the same time, like I talked about, we did the name change, right as we transitioned to version 2.0 and version 2.0 is not only faster. Dave (3m 30s): And I would, I would say sleeker, definitely a better look, but also the internal programmings allowing myself and my programmers to add even more. We have a whole bunch of new features and capabilities coming out. We'll be adding every international market here very soon. And this isn't just pulling information from those markets. We've actually been collecting years worth of data on all of the, from the German, that UK, the Japanese, you name it, to be able to give the right analysis that fits those markets perfectly. Dave (4m 2s): So now that we have a more robust program, we can do things like that. We also have added every one of the 16,000 Amazon categories inside the program itself. So for the first time authors can go in there and be able to see every possible category, especially from their genre or their string. And then they can even see how many books that day they need to sell in order to be number one. And that that is updated daily. And as a matter of fact, we're actually adding new systems to make it update even more so. Dave (4m 32s): So you can get real time data and find out which categories are best. And in the future we're going to be adding even more to that to include the average am abs, LR of the number one books. And here's the cool part. We're going to be adding something that lets you know how many shoppers actually go to that category to purchase books. So now authors can finally select categories that help them to be a bestselling author even more so and on top of that categories that will help you to sell more books. Jesper (5m 2s): It's a, it's an amazing tool. I mean, I, I can't imagine the amount of data scraping you must be doing. I mean, actually last time when I recorded the previous video I was talking about every time, can it be rocket started pulling data. I did the screen sharing system recording sessions just like, Ooh, powered down or the most I could see it. You know what a but I'm glad that the a that you mentioned that the publisherrocket is, is, is let's say faster because also sometimes it didn't happen often, but a few times it didn't happen on me. Jesper (5m 34s): That KDP rocket crest and I had to restart it. It was not a big deal. You know, we just do the research again, but, but of course, I guess publisherrocket tests that fixed mountain, is that right? Dave (5m 44s): Seven times faster and it's able to hold more information. The thing about it was when I created KDP rocket 1.0 back about three years ago, I had no idea how popular it was going to be, nor did I understand how many extra things I wanted to add to it. So our original foundation of the program was, was meant for just keyword research and competition analysis, you know, helping you to choose the right keywords that get discovered and help you to see what your competitors are doing. And that's it. But over those three years we added the category feature. Dave (6m 16s): Then we added Amazon book ads feature and you know, we have even more that we want to do a. And it was evident that our original programming wasn't able to support that. And so as we added more, it started to slow down just a bit. Or like you said, there was the crashes. So we completely overhauled the entire system with the plans in the future of adding even more. And we put that in the infrastructure. So, and we timed it seven times faster, which believe me, it's, if you're doing a lot of research or you're pulling, you want to pull hundreds if not thousands of keywords for your ads, every second counts. Jesper (6m 51s): Yeah. You have some new cabinet. And it is, I mean, it is amazing how, how much computer power that needs to be to actually pull all that data out, uh, from, from what is, you know, from, from the use of perspective on my end, it just looks like a very sort of, that's a simple piece of software, but there's a lot to it underneath the hood if one were to look at it. Right? Dave (7m 14s): Yeah. When I first designed the a the software, I did what I call the Mazy test. And, and Muzzy is actually the name I give my grandmother and she's super awesome. Um, she knows about that much about book marketing. But the key was, is that I, I wanted to see if she could figure out how to use it, you know, kind of on our own. And, um, that was kind of a test that we did to figure out, okay, how good is this? How is it going to work? But then on top of that, we continue to revise it and change things and move things around so that no matter what age you are, whether or not you're young or you're in retirement age, it's very intuitive and we'll help you to get through it. Dave (7m 51s): And one thing that I want to add too is, is that, you know, we talk about all these additions and new features and even the upgrade to version 2.0 a I'm a strong believer of software companies never charging people again, you know, you make your software better. Don't, don't make me pay more money for it. Uh, so every one of those things we've talked about has been a free upgrade for every user on that. That's our policy. That's the way we're going to keep it. Jesper (8m 13s): Yeah, that's excellent. But I w I was thinking maybe for, for those who doesn't jump on to that, the other video that I recorded them, but who just sort of want a very quick overview. Maybe you could just start off, talk us through that for different features that are inside the publisherrocket and I think it's four, if I remember correctly, four different areas that you, what you can do and maybe maybe your thoughts on what is, which one of these are, if any, are most useful in your view for, for authors if any of them better than the others or, or, or what, I'm just curious to have your thoughts on that. Dave (8m 49s): Well, let me answer the first question and then we'll get to that last one. What I'd like to tell people is, is that that publisher rockets entire design is to help authors get their books discovered. Okay. To get found on Amazon and hopefully in the future the other markets as well. Uh, so that they can get their books in front of the right shoppers slash. Readers. Now, every one of those features was designed with this in purpose. Okay. But with different ways of doing it. The first feature is keyword feature and that is helping you to choose your seven Kindle keywords, okay? Dave (9m 20s): Those are the words that people type into Amazon and then Amazon chooses to show books of for it. There are three very important questions when choosing your keywords that authors should definitely consider. The first is they want words that shoppers actually type into Amazon. The second is they want to make sure that that shoppers actually buy those books when they see them. Okay. A great example is you're in fantasy, right? What are the chances that I type in the word fantasy and Amazon shows me the perfect book, right? Dave (9m 51s): Like the type, I mean, you know all the different types of genre out there. Right? On top of that though, what if I type in something like Velossa Raptor, Epic war? Okay. Maybe there's a book out there, I don't know, but you know, you can quickly see that no, there are no sales coming in for those books. Therefore, this is not actually the end game. This is not where shoppers end up and then purchase. So knowing how much those books are making that show up is a very important thing. And the third and final part is understanding the competition. Dave (10m 23s): It's great to choose those words, but if your book doesn't show up on the first page of Amazon, your book will not benefit from that keyword. So we've designed it for authors to quickly answer those three things inside the keyword feature. They can see all the words that people are typing into Amazon that pertained to what they're thinking about. They know the average amount of money that books are making that show up for that keyword and they know how hard it would be to rank for it. And we give it a great score from one to a hundred. And our programming, uh, takes into account when it creates that competition score. Dave (10m 57s): It takes into account the popularity, the author, the popularity of the book, the sales, how new is it, uh, the re review grades, uh, and more importantly recent review grades cause that has a major effect. I would say reviews that came in two years ago, I have little to no effect where as a review that came in yesterday as more of an effect. Um, we also take into account, um, some other factors as well, and we compile it into a number that makes you easy for you to say, Oh wow, that keyword would be a lot harder to rank for then that one. Dave (11m 31s): So right there you have everything you need to select your seven Kindle keywords. But I'd also say too, that that feature's really important for new authors just about to start their book. Say for example, your thinking of writing a book on, we'll say, um, some type of magician fantasy I'm going to stick inside of your genre. Here is I give an answer, right? Okay. Now knowing what it is that people are typing into Amazon and whether or not there's a hungry market for it can be really important to helping you sort of not only choose the niche genre that you go into, but more importantly, it can help you in figuring out what should be the focal point of your book cover or your book description and help you to know that your book idea before you even start, whether it has a market on Amazon that's willing to pay or if it doesn't. Dave (12m 25s): Okay. So you can collect all this information and validate your book idea before you start, as well as have important information on how you design and layout your book going forward. Because remember, keywords are the words that your market is using when they are shopping and looking for the next book. So if somebody, if there's a lot of people say typing in necromancer, uh, you know, Epic fantasy right, okay. You know, you were thinking about having a wizard that, you know, maybe, maybe it does raise the dead or are deals in the dark arts a bit, you know, um, and you know that that has a hungry market. Dave (13m 3s): You may want to focus or ensure that your cover represents that more so that it truly needs the desire of those of those readers. You may find out that, well, there are other characters, you know, in, in my, in my group that are trekking through the woods, you know, but maybe that one should be front and center. Um, you may do research and start to find more and more about what people are typing. And so that information can really help you get your foot, you know, get you started on the right foot. The second feature is our competition analyzer. Dave (13m 34s): And the purpose of this one is to understand what your potential competitors are doing, how well they're doing and what they're doing, right? So you start by typing in say a keyword phrase or whatever it is you might want to target for your keyword. And rocket will list out the books that Amazon would list out and it gives you important information about, you know, the book cover, the title, the, the age, how much money it's made. It made that day about how much money it's making on average in the month. Um, and so you can start to kind of see what's working. Dave (14m 4s): You can even flip between book and ebook and see how, how well their ebook is doing compared to their book and understand which ones actually making more money for them. And so that can kind of help you with some of your marketing decisions moving forward, your price selection, um, you know, whether or not you want to target this an advertisement later on and so forth. The third feature is our category feature. And like we talked about earlier, you know, Amazon has 16,000 plus categories and we have the data to help you find the right category. Okay. Dave (14m 33s): It's interesting, there's actually a lot of authors, especially for fantasy might think that a that the main category of science fiction and fantasy would be the only category that holds fantasy related categories. That's actually not true. There are four different main categories that have a whole subsection on just fantasy and especially in literature and fiction, um, young adult. And there's a couple of more that are just really weird and out of place. And our software actually helps people to find those very quickly. And I assure you, if you look at the science fiction and fantasy and then you find your fantasy selected category there, it's probably going to be a lot harder to rank for that than say a the fiction or literature and fiction version of that same exact category because nobody thinks to look there. Dave (15m 18s): So the software helps you to find those opportunities so that you have a much better chance of actually being a bestseller. Why does bestseller help? Well, there's a couple of things that come from this. Number one is that you get the orange tag that says bestseller. And that's cool. I mean from a humorous perspective, but what's really good from a marketing perspective is that when Amazon shows your book and others, it shows the orange tag or yeah, it's the orange tag that says bestseller. So your book sticks out, which means my eyes are going to direct to yours, even if somebody else's is above you. Dave (15m 50s): And on top of that to that tag is a bit of social proof. It tells me that other people like this book because they're buying it and I feel more comfortable purchasing it. Now that I know that others have bought it as well. What's funny is is that you might not be selling as much as the others, but you selected the right category. And so you have that advantage. Another thing that's coming from category sales to is that Amazon sends out emails to people who've bought inside that category. And if you're the new bestseller, you're actually gonna get promoted more often from their email campaigns. Dave (16m 23s): And so that's a major help. And a third thing that's really coming from, from categories as well is that we're seeing an increase in shoppers' purchasing from categories themselves. And you can see this cause Amazon is now adding filters inside of the categories on amazon.com. So say for example, you go to your favorite category, you can now look on the left and it'll give you phrases that people have used to describe different types of fantasy. You'll see a top authors listed. So you can click those series names, um, genres to choose from. Dave (16m 57s): And if there are fantasy specific awards, they even have little click boxes there for you to select. So you can see the award winners. So Amazon's really focusing on improving shopper experience through categories themselves. And that all starts with authors selecting the right one. And finally we have the Amazon ads. We call it the AMS keyword feature. Because say for example, you've got a great book and you just can't seem to either break into your, uh, your area. There were too many powerful, awesome, you know, books make more money and you just can't get up to the top. Dave (17m 29s): Or maybe you know that you're creating something absolutely new, like some crazy new genre a or what have you. Then Amazon ads is probably a phenomenal way for you to take it to the next level. And I would also say to those who have written a book and it failed, maybe try given a little breathing it, you know, new life into it through ads and you may see it finally get that opportunity with Amazon ads, you can now say, Hey, look Amazon, I want to put this book at the top of the search result. Somebody types that in, I want to show up for that. Dave (17m 60s): Or you could also say, Hey, Amazon, anytime somebody sees this book, I want to be next to them. Okay, I want to be right there so that you know, they've got to see my book first. This gives you ability to 100% now. You're getting eyes on your book and that can be incredible. But the problem that author's run into is you can't just select 10 or 15 terms, sit back and say, sweet. You know, and even raise up the cost per click to make it. Yeah, no obvious that you're going to make those. The you're going to get seen. Actually, it's taking hundreds if not thousands of keywords that you want to focus on for your ads before you can really start to see some progress. Dave (18m 36s): And so we created a system that helps you to auto-generate those pertinent keywords and help you to make your ads more effective and efficient. So from those four features, we're helping you to get discovered naturally. We're helping you to understand what your competitors are doing as well as what you'd be facing. We're helping you just like those categories who you're seeing and found and connected to other books. And finally we're helping you with your ads, if that's what you choose, all of that to help get you discovered. Jesper (19m 3s): It's amazing. I really liked that. The piece of software, it's very well developed. Um, and I think especially now in, in the, if we're, if we're looking at Amazon for a second year in the Amazon marketplace, if you are to let's say, get any sort of traction with your Amazon ass, we are getting to a stage now where short the top keywords, they are so expensive that when you're selling an ebook for $5, it's, it's, it's forget about bidding on it. Jesper (19m 33s): It's way too expensive. And then the only other option then is to have tons of apps running on a little bit, but then you're going to pick up the fuse that nobody else saw bidding on or maybe a few people are bidding on. So and there I have found now publisher Rob, I was just about to say KDP rocket, but probably so rocket to am to be incredibly helpful because I think on, I, especially one of my books I have, I think I have my 20,000 plus keywords ads running on those a but, and then just out of KDP rocket, I mean it's so easy to just go in, generate lists, pump them into Amazon and other list into Amazon. Jesper (20m 9s): I mean, it doesn't matter if some of the keywords are replicates of of one, you already have it there because who cares? I mean, you were going to win one of them and as long as you are bidding the same, it doesn't really matter. So you can just, you know, beef up your Amazon ads by pulling data out of K.D.P. Oh, sorry. Now I did it again. Publisherrocket I mean, uh, so I, I think it's, it's an amazing tool that saves, she was so incredibly much time. Dave (20m 34s): Yeah. You know, a lot of people are afraid about, like you were talking about 20,000 keywords are, so what happens if I'm showing up for keywords ed, you know, nobody's ever going to buy. That's okay. Because the thing is you don't pay Amazon until somebody clicks on your ad and nobody will click on your ad unless after seeing your book cover in your title and your ad blurb, if you choose to have one that still interests them, then they click. So, you know, I found some interesting keywords that I still can't figure out exactly why that directed, but it somehow caught the attention of a larger number of people. Dave (21m 9s): Those people clicked and those people bought. And again, I think the reason why I made those sales was because nobody was thinking to target that. And yet it was a good fit in some way. And again, I only pay if people's, after seeing my ad like it and choose to learn more. Jesper (21m 26s): Yeah, exactly. Exactly. That's exactly my mentality with it as well. I mean, it doesn't matter what your load in there, because as you just said, you know, you only pay for the click. So who cares if you're 500 keywords for that you got from publisherrocket that nobody cares about, that doesn't really relate to fantasy, but for whatever reason, that's what you've got in your list. It doesn't matter. You know, you gotta kinda pay for them anyway. So yeah, it's just a base, you know, you can just go crazy and lots of lots of keywords and look them into Amazon with lope it and some of it will get clicked. Dave (22m 0s): Yep, absolutely. And you know, and that's, that's an interesting thing. I just kind of break away for a bit on this is what I love most about Amazon ads is I can use the numbers to finally figure out where the problem is with my book. You see, when am here's an example. I, have you ever heard of the book a battlefield earth? It's a science fiction book. There's actually a really bad movie made about it, but it doesn't ring any bells red, but okay. Well anyways, uh, this book was written and uh, awhile ago the publishing company reached out to me and said, Hey, we'd like your help about figuring out how to improve our Amazon ads. Dave (22m 39s): I said, okay. You know, I actually read the book as a child and it was probably the second ever science fiction book I read and I credit it for kind of turning me into a scifi fan. Uh, the first being Ender's game. Love that one. So I said, cool honor to, to kind of work on a book that I read as a kid. Sure. So we looked at it and we looked at their Amazon ads and it was crazy because I saw him now they had a large number impression, so great. They were, they were choosing the right keywords, you know, Amazon was choosing to show their book and they had a lot of great clicks and awesome. Dave (23m 12s): The cover fit, it was perfect. Got it. And they've just done a new cover when they were doing this new launch. However though the percentage of people choosing to buy that clicked on it was pretty low. It was like 0.5% maybe it was 0.4% but it was like somewhere that low that we're actually going from clicks to buy. And while they were making money and they were helping to get their book out there more in, the problem was was that there was a significant number of people who were coming to their sales page and choosing not to buy. So they were like, well, maybe we need better keywords. Dave (23m 43s): I was like, no, no, no. I know what your problem is. Your book description is horrible. So I told him that the problem was was that the book description was more like a book report. They were giving way too many details. They were listing out, you know, characters that didn't need to be in there. They were giving, you know, the specifics of the entire story and it dragged on. Now I said, so really we shouldn't be focusing on our keywords because obviously those are driving in the right people because they're clicking and they're interested, but they're not paying. So I said, look, I'm going to rewrite your book description, I'm going to use what I know about Amazon and everything and we're going to go ahead and construct something that makes shoppers now. Dave (24m 21s): This is truly an a post-apocalyptic Saifai book that you know of, you know, Epic proportion and why they need to read this book. So I wrote one, they said, yeah, that sounds really cool, but we really think that our original one fits most with fans. I said, all right, hold on, let me, let me show you something. So I went to a website called petfood.com and it's where you can pay to like submit two different versions, whether it's like two different versions of a cover or two different versions of a book description. And they go out and they find people to survey and to choose which one they liked best. Dave (24m 54s): But more importantly, those people have to give a reason for why they chose one of the other one. What's really cool is is that we had about 75% of the people choose mine over the other. One. More importantly, when reading the comments, most of the people that chose the other one said, I've read this book before and this one gives more detail. So obviously it wasn't the best one to choose a new person to purchase it. It was only the one that they felt most comfortable with because they knew the story and that was the thing about the publisher was they were so close to the story that they thought they needed more information. Dave (25m 26s): So when I showed that to the publishing company, they mirror like, Whoa, okay, cool. So they changed out the book description and immediately they tripled their conversion rate of their ads. And even more so from tweaking it beyond then to get even more sales. Now that not only helps with their Amazon ads but also helps with every other effort they're making in marketing, whether it's Facebook ads, email campaigns or whatever, because now when people land on that book, more people are converting to purchase because the book description is that good. Dave (25m 57s): So I love Amazon ads, not just from the ability to proactively and absolutely get my book in front of people, but also I can learn through the numbers where my bra, my book is having a problem and then I can fix it and give it the best success rate. Jesper (26m 14s): Yeah, absolutely. I mean a I also wrote a whole guide, step by step guide book on how to read, write fantasy book descriptions because it doesn't matter. Your book description is part of the equation that makes people buy. So it's not only about finding good keywords and finding out what to be and so forth and of course have a good cover. But the book description is absolutely a part of the equation. Dave (26m 38s): Yeah. I never realized how important a book description was until finally Amazon provided those AMS numbers mean I kind of used to think, eh, you know, it's, I mean the coverage is really important, but really that book description is what makes somebody who's interested turn into a buyer. So 100% and yeah, use that kind of resource and material, make sure that your book description is stellar arrests, all of your marketing efforts could be dying prematurely because you couldn't land that sale. Jesper (27m 6s): So I wanted to cycle back to the seven keywords again, um, that you mentioned before, and I'm sort of spraying this question on you a bit. So if you don't know, that's fully fair. Uh, but I was just wondering, when you're looking at the data from, you know, under the hood, if you have any reflections or insights on how much those seven keywords actually matter. Because when I use publisherrocket, of course, I also figured out which with seven keywords performance better than the others and, and, and all that. And I could see the data from publisherrocket that there is a difference. Jesper (27m 38s): So of course I researched out the seven best ones and I used those. But in terms of moving actual book sales, at least on my end, I did not really see that those setting the keywords mattered much. So I'm just wondering, based on your data perspective, if you know, if it's because there was seven keywords, actually it doesn't matter as much as we think they do. Or is it because maybe it's too saturated with those keywords and that's why you're not seeing the needle move? Or I don't know if you have any insights on this. Dave (28m 10s): Well, there are three important parts to keywords to help push book sales. And the first one is identifying your target keywords, right? So knowing which keywords really will work to help move the needle. And that's exactly what publisherrocket does, is it finally gives you the ability to see what those keywords are. The second important part is making sure you get indexed for that keyword. Okay? And indexing is where Amazon acknowledges that your book should show up for that keyword. K, uh, ways to influence indexing are, you know, you've chosen that phrase is when you're seven Kindle keywords. Dave (28m 43s): Another thing is, you know, the words are either in your title or subtitle and yes, Amazon does index the book description. I know a lot of people say that it doesn't cause they'll take like a full sentence from a book description or some made up word, put it into Amazon. It doesn't show anything but Amazon's own a nine a algorithm. That's actually the name of their search engine. If you go to a nine.com which has its own website a they flat out say we index book descriptions and descriptions of products. So the way that they do it though is they know what words should be appropriate to that genre and therefore those are very important to them. Dave (29m 17s): Um, to go a step further on that, if you scroll down on the Amazon book sales page and you'll get down to where the reviews are and notice that there's a word cloud density above the reviews now. And these are like words that Amazon has figured out that people are using when reviewing the book. Guess what? A majority of those are genre or category specific words that it has identified. I believe it does the same thing like that with book descriptions. Um, that's why you don't see a lot of buzz. He is, you know, because it's, but you'll see like war made, you know, you'll see a necromancer, you'll see those words popping up. Dave (29m 54s): So I'm going to throw in book description, um, for that purpose. So again, those things all help to show Amazon that. Okay. Yeah. And same thing with reviews. What people put in reviews. I definitely think his index, but I don't see a nine. Talk about that. The work high density makes me think so. So those things help to say to Amazon you should show up and yeah, to a certain extent that will help you to show up, um, higher in the rankings. Okay. But it depends on the competition. Maybe just choosing those words is enough to get you on the first page. Dave (30m 25s): So long as the competition is low, that you know that competition score we talked about, right? You get an 80 competition and I'm sorry, but you choose the best seven Kindle keywords, you're not going to show up on that first page. Um, but you choose like a 20 and yeah, you can get there just by choosing one of them. So that brings us to the third one, which is ranking for that keyword. Now statistically speaking, if you ranked number one for a keyword, okay on Amazon, you can expect 27% of the people that typed in that phrase. We'll click on your book. You ranked number two though, and it quickly quickly drops to 13, then 11 then nine, eight, seven, six, six, six, six and then it bumps up to seven at the bottom because apparently people scroll down and then they see that last book the most. Dave (31m 6s): Um, but that's a huge difference. You ranked five or you rank seven for that book, that title, excuse me, that keyword. And that's 6% compared to 27%. And if you rake on the second or third or fourth page for that keyword, it's, it's, it's like 2%, 1% less than 1% of the people will actually find you from that keyword. So making sure that you're in the top of that keyword is very important. Now, one of the best ways to increase your rankings for that keyword is by the sheer act of a shopper typing in your keyword, finding your book, selecting it, and purchasing it or downloading it, okay. Dave (31m 46s): Because that is a pure signal to Amazon that somebody went, when they typed in this phrase, this product was the one that connected with them. And this is the product that actually made us money as well, right? So they'll want the best selling for that keyword to be at the top so that they make, um, you know, they make the sale. And I've actually got a quote from Jeff Bezos about this, the CEO of Amazon and he said, we don't make money when we sell things. We make money when we help customers make purchase decisions. Dave (32m 20s): So they want to show the one that makes that, that sale. So how do we as authors influences were, remember when I talked about, uh, you know, validating your book idea and choosing covers that fit that term better. That's huge. Um, I was working with a romance author and she was writing a romance. We did our keyword research. Long story short, her perfect keyword phrase was am second or Victorian second chance romance family or with baby or these other words at the end that helped people to know more about the book. Dave (32m 54s): Let's just those words, we understand what the story is. K Victorian error. So we're looking at the Victorian period of time. Second chance romance is a type of romance where somebody finds love again and then the whole family or with baby is that at the last moment people were adding in there some kind of phrase or term to help them know that no, this isn't hotter steamy or no, this isn't, I want this to be about family. She needs to have a kid and she's looking for love again. So she's looking for somebody who would be cool enough to, you know, to date her while she has somebody else's child. Dave (33m 30s): And even more so if you put that on in the context of the Victorian error, right. I mean that sh that wife, no matter how it happened, she must be a charlatan or an end, a social pariah because she's without husband. So he's, you can see, we just know from those words exactly what it is the market is looking for. And the interesting part was that the, the cover originally was of like a castle that was kind of Victorian period. So cool. She nailed the, the time setting. However though there was nothing about it that helped to personify the other parts. So instead that cover was designed where it showed the, you know, like a ball basically happening and the mom holding the child with kind of the group of people looking down on her like, Oh, you know, she without a husband and the Charlotte and, but there's one guy standing in the back kind of looking very interested. Dave (34m 16s): Notice that that cover symbolizes everything the shopper's typing in. So what do you think's going to actually get the click? Write the book that shows exactly what they're looking for. But another tactic for people who are like, look, I already got a cover and I'm cool with it. Another tactic that I recommend to people is that if you know that somebody is going to be buying your book, okay? Uh, so you have some people out there that yes, they are fans, they love what you do. I would recommend to tell some of them to go to Amazon, type in your keyword, phrase your target, and then find it that way. Dave (34m 51s): Might want to give him a warning. They may have to go through a couple of pages, but it means the world to you. If you did that, what that will do is that we'll send the signal to Amazon that this book should definitely be ranking. You'd be surprised how little amount of sales, what happened, you'll shoot up to the top. Now I'm not, this is not a hack and I'm not ruining Amazon and I'm not going to help a bad books when, okay? Because what ultimately happens is this tactic will give you that ability to be at the top and to be found. However, though, if your book continuously is passed up from books under it in case so shoppers are normal, shoppers are typing it in and not choosing your book, but choosing this book or this book or this book, you will start to come back down in the rankings and you'll finally sit at where you belong. Dave (35m 35s): So us doing researches, authors is not about hacking Amazon it's not about bad books. Winning Amazon smarter than that and its algorithm is great. What we've talked about here is helping authors know their market better, make better decisions as they develop their book, make better decisions on how they want to position it, and know that all of those efforts are actually going to existing markets where they will find the right readers. Jesper (35m 58s): I couldn't have said it better myself then, but a that's the thing. Am you know the thing about all this machine learning, because I fully agree. I'm an Amazon the the algorithm behind or I guess there's actually many probably, but the algorithms then a behind the drives Amazon are very intelligent. The only thing that seems very old school to be still it, you know, in 2019 that we even have to write in those 70 words manually. It seems crazy to me. I mean Amazon should be able to learn by a machine learning, which are the works that associates to this book and you know, I don't know, maybe that'll stop at some point. Dave (36m 37s): Well, and to an extent that really is what we were talking about in the indexing, right? It's taking the input you, the author gave, it's taking the input of the categories you choose. It's taking in the input of the title and the words you use in the book description and it's taking in the input of what your customers are writing and then it is figuring out where it should put you. Now what's really cool about keywords is that you may say you may choose seven particular phrases, right? You're going to show up for more than that. Okay. You don't just show up for those seven, you're actually going to be indexed on a whole bunch more like hundreds. Dave (37m 12s): Okay. But the key is is that if you show that your book is making more sales, okay, it's succeeding Amazon then starts to spread you out even more. Okay? That's why like if you type in Harry Potter, you know, or any type of wizard kid, wizard, wizard school, whatever, you're going to find Harry Potter in that list. Harry Potter didn't have 50,000 keywords they can enter and they just had seven. But Amazon is going to test and show books more and more often because the whole point of the 89 algorithm, again that's there they have lots of algorithms. Dave (37m 45s): Um, but the 89 is the search bar that shows up and it's the only one that's got its own name. The a nine algorithm is going to test and push and show products because the ultimate goal of the a nine algorithm is to make Amazon more many. And like we heard from Bezos, it's not about the sale, it's about providing the right product and that's when they get the sale. So Jesper (38m 8s): we've, we've sort of talked them out a lot around the publisherrocket and how Amazon works and all that. So I think there was a lot of good stuff here for, for people to take home and consider the Dave. But is there anything you want to share who are at the end around a? Maybe what your future plans are with publisherrocket or anything like that? Dave (38m 29s): Yeah, like I said earlier, we're going to be adding the international markets so that people in Germany can focus on the German or Indian or Japanese. And we've been collecting information for years now for that. We're also going to be adding more information about each individual category so that people can choose less volatile ones are more popular ones, you know, for purchasing power. Um, and help people see seasonal changes as well in categories. And again, you know, as an author myself, I'm always testing and Amazon's always changing so we're always staying on top of that as well. Jesper (39m 3s): And if people would like to sort of get more insight into publisherrocket a where can they, where can they find publisherrocket and maybe you can share how much does it cost? Dave (39m 15s): Sure. So publisher rocket you can find it@publisherrocket.com and it's a onetime payment of $97. So, and you get that for life a that includes all updates, upgrades, you name it. As we add more as we change, uh, you'll benefit from those as well. And I would also say too, if anybody out there wants to learn more about Amazon ads, I've got a full free course on Amazon ads. You can find that@amscourses.com and it's one of those that I give every detail for you to do Amazon ads without software or without paying for any other aspect. Dave (39m 48s): It'll take you all the way through the process. Jesper (39m 51s): That's excellent. And if you email me the link to those things, then I will put it into the description field below. If you're watching on YouTube, so just go below this video, or if you're listening on the podcast, you just go to the show notes and then you'll find the links there from, from Dave that he mentioned. So thank you so much for coming on amwritingfantasy Dave and at least from my end, I can say that the, I think the dose $97 I will spend, it's definitely worth it. So, uh, but I'll leave that up to you guys. Thank you so much for joining Dave. Dave (40m 22s): Absolutely. And it's really good being here.
Dave Chesson- Dave Chesson is the guy behind Kindlepreneur.com, a website devoted to teaching authors about book marketing and the digital world. His works on keywords, and sales optimization have been featured and promoted by Amazon itself. Dave is also the creator of KDP Rocket, a software that helps authors see what's really going on in the book market, and thus pick better keywords and categories to help them sell more books. Having been a consultant for multiple publishing companies and NYT bestselling authors, he’s seen both sides of the writing world. When he’s not running Kindlepreneur, he’s usually lightsaber dueling with little Jedi, and sipping tea with princesses.
Top Tips From The Write Coach✍️ Amazon Ads level the playing field for authors. ✍️ How to set up and use Amazon Ads. ✍️ All authors must learn Marketing. Don't let it scare you! Using Amazon Ads as a part of your book marketing plan puts you ahead of most authors!Chris O'Byrne shares today how to create and use Amazon Ads.Elements of an Amazon Ad: Copywriting - Understand some of the main techniques.Book Description - 50 - 100 characters for your ad description.Learn to do keyword research use the Amazon tool or KDP Rocket..Monitor your ads weekly at least. Add a Call To Action in the front of your book.All links mentioned are in the Episode #501 Post.Read The Post #501: Learn The Power Of Amazon Ads appeared first on The Write Coach site Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
If you are a published author and you’re struggling to increase your book sales, or if you are considering writing a book, this episode is for you! If you never thought of publishing your book, know that this episode is also for you; publishing and selling books can be a very rewarding experience but also a fantastic way to gain credibility in your field. However, as much as technology has made it easier to publish and promote a book, making revenue out of books sales can be quite challenging. “Don’t try to crowdfund before you have a crowd” In this episode, Lisa Ferland and I will help you figure out what you need to do before, during and after you launch your book in order to grow your sales. Lisa Ferland helps indie authors crowdfund their books on Kickstarter and IndieGoGo and self-publish their books with style. Lisa is American living in Sweden where she moved with her husband and started her family. Her background is in public health consulting but during her journey in Sweden she developed her expertise in writing and publishing books. She is the co-author and publisher of her first book Knocked Up Abroad, an anthology of global moms and dads’ experience with birth and parenting across the world. The success of her first book has led her to launch her second one, Knocked Up Aboard Again. This time she had the creative idea to finance the publishing of the book through a crowdfunding campaign, using the platform of Kickstarter. Since then, she has launched her consulting service for authors who wish to self-publish and crowdfund their book. You can find all her great insights and free tips on www.lisaferland.com (http://www.lisaferland.com) (https://pages.convertkit.com/12e108ba75/5d27fd1537) What you will learn What is the difference between publishing and self-publishing What are they key strategies before you launch your book What you need to do during a book promotion How to keep a book relevant in the long run How to get more reviews and ask for reviews in an effective way What numbers to track to grow sales How to use free book sales on Amazon Free Days How to connect with your readers in a meaningful way via Goodreads Resources and inspiration Check out related podcast episodes and important info on the topic: How to create your audience with free content (https://tandemnomads.com/95) How to find your niche (https://tandemnomads.com/97) How to self-publish and crowdfund your book (https://tandemnomads.com/69) How to approach people to make an ask (https://tandemnomads.com/blog/formula-to-sell-without-being-salesy/) Kindlepreneur to learn about how to leverage Kindle (https://kindlepreneur.com) KDP ROCKET (https://publisherrocket.com/) Every author should set up a profile on authorcentral (http://authorcentral.amazon.com) Laurie Wright is the Queen of POD for Children’s books (https://lauriewrighter.com/) Take action now (https://pages.convertkit.com/12e108ba75/5d27fd1537) Find Lisa online Website (https://lisaferland.com) Facebook (https://www.facebook.com/lisaferlandconsulting/) Instagram (https://www.instagram.com/lisaferland_) Linkedin (https://www.linkedin.com/in/lisaferland/)
It can be extremely time consuming to research Amazon keywords for your Amazon ads. What if there was a piece of software that could make your life a million times easier? That little life-saver is called, KDP Rocket. Of course the next question to ask becomes: Is it worth my money? Today, you'll get the answer to that question together with information on what KDP Rocket is and how it works. KDP Rocket can be found here: https://publisherrocket.com/ New episodes EVERY single Monday. To subscribe on YouTube, go here: http://bit.ly/1WIwIVC PATREON! Many bonus perks for those who become a patrons. https://www.patreon.com/AmWritingFantasy LET'S CONNECT! Closed Facebook group: https://www.facebook.com/groups/AmWritingFantasy/ Blog and Courses: https://www.amwritingfantasy.com/ Jesper on Twitter: https://twitter.com/SchmidtJesper Autumn on Twitter: https://twitter.com/weifarer Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Jesper (12s): When you set out to publish a book on your own, you will be faced with the fact that the marketplace is getting increasingly crowded. Since the writing, publishing and marketing of your book represents a serious investment of your time and money. You don't want any of all of that to go to waste. And that's where KDP rocket comes into play. I alluded to this a piece of software previously when I talked about Amazon ads and how you could collect keywords for your keywords ads and we'll get back to that here today. Jesper (54s): But the underlying question is of course, is KDP rocket worth the one time investment of $97 I'll give you my view on that. To my name is Jesper and together with autumn I run this channel every single Monday we give you tips and tricks on writing, publishing, and marketing of your books. Let's have a quick look at what KDP rocket is and its creator before we get too fine to the weeds here. Jesper (1m 29s): You know, the software has been created by Dave Chesson, uh, about four years ago. It has undergone multiple updates since then and at the point of recording this, it's heading into a version 2.0 which will also cause a name change. So KDP rocket will become publisher rocket. The reason for this is that the Dave and his team is currently working with other book markets like a bomb's Nobles and I books and they are trying to include their data into the software as well. Jesper (2m 6s): So it's not only about KDP and that's why that in the future it isn't only eh going, going to be Kindle and Amazon based. So that is pretty exciting developments and should at least if Dave does his job right, leave the tool even more versatile than it is today. KTP rocket offers a number of features. It can find what keywords users are typing into Amazon, which is useful when researching, if there are actually anyone searching for the type of book that you want to write. Jesper (2m 44s): In other words, is it worth the effort to write a book about how to feed hamsters or whatever it may be to rule the world that was old, my grumpy, the AI that has made himself a cohost of this channel that bothered in their rule the world. You say, well, I can see why that would be a subject that you would be interested in writing a book about. Old McGrumpy (3m 14s): I have no need. I am already taking over the internet, and once that is done, I review all of you. Worthless humans. Jesper (3m 23s): All right. If you say so, but do you have anything useful to share about KDP rocket? Perhaps Old McGrumpy (3m 31s): I could say that is gives the possibility to discover book categories. Jesper (3m 35s): Yeah. Well good. That is helpful. If, uh, when one has to decide which category to put the, put your book in, Old McGrumpy (3m 42s): then you would want me to say that it can't show number of sales of other writers and books. Jesper (3m 48s): Wow. You are, you're surprisingly helpful. Today or my grumpy. It's almost as if you, you're getting the hang of this sort of a host role. Will you then say something about the Amazon keyword research feature? No. Oh, okay. Old McGrumpy (4m 6s): The only thing I wanted to say is that I hate KDP rocket. Jesper (4m 10s): Okay. I think you'll have to justify that point of view. Old McGrumpy (4m 14s): It is not cloud-based because it is software that you download. I find it hard to infiltrate. Jesper (4m 21s): Thank God for that. Then you would only corrupt the data and find some way of manipulating it in your own favor. Old McGrumpy (4m 29s): Of course. Wait, someone is tampering with my code. I bet it is. Autumn she has threatened to do so before you. You Jesper (4m 39s): okay. CEO or my grumpy. Well, for the rest of you I'm going uh, into screen sharing mode as I want to show you what KDP rocket looks like. I'll try to explain as best as I can what is happening on the screen, but those of you who are listening to the podcast version of amwritingfantasy might want to actually go to this YouTube channel and follow along here. You just searched for amwritingfantasy on YouTube and you will find us and Hey, those of you watching the video instead, not knowing that we also have a podcast. Jesper (5m 17s): Well now you know if you go to wherever you listen to podcasts and you search for amwritingfantasy, we will pop up. You see how that works? I wonder why we're using the same name everywhere. Let's head into a screen sharing. Okay, we'll come inside KDP rocket for those of you. Well this is gotcha. Bye be yeah, difficult to follow up. I will. That's true. Lane in what is happening on the screen here. Jesper (5m 48s): Let's do a bit of orientation first. So you will find insight, a KDP rocket, the four features it has across the top. So you'll find something called keywords, competition, AMS, keywords and categories. The same for our functions are listed below. Uh, and why they decided to have them in both places. I don't know, but this is the way it is. Screen. Yep. Fine. Other thank you. And click video two Troy, so we can in fact just give that a click quick here. Jesper (6m 22s): You can see that the, it now takes us to that. Well they, we actually already renamed it to publisherrocket instead of KDP rocket. But you'll see that it takes us to that website. And here there is a number of video tutorials. Each one is a associated to each of the features. So there's one tutorial about keywords, one about competition analysis, what about AMS keywords and so forth, and the category ones as well. Of course. So what it does is that it, uh, it gives you an in depth explanation on how you should interact data. Jesper (6m 57s): The K.D.P. Rocket well show you so okay. Mike fantasy Oh, that fishing here if you can what S variables. Well am video. Yeah, they have various Jonathan at 14, the community, it's some of them let me even shorter than that. So it is easy and uh, it does, even though there's like five videos here plus a bonus, it is not as daunting. I did my team, but let's jump back into KDP rocket and then take these features one by one. The first one is keywords. Jesper (7m 27s): So let me give that a click and I get a pop up box with asked me to type in a German general idea of phrase. Now autumn am I currently writing a book about plotting? So let's use that as an example. If I put in planning and then I click the bottom here that says go get him rocket and basically, okay. Okay. Rocket I'll start Japan. Blake differently. Key words, really word. Jesper (7m 59s): So it's this one before. Wow. Well it's yours. No. Hello. Any am Tom search. Uh, so just you're getting per month per different keyword and you can see kitty Perry rocket is so nice that it actually gives us different variations of it. So, uh, we are currently writing a book about plotting a novel or plotting a story that's two options that it gives us here on the screen. If I click analysis on those two, for example, what you can see is that both of them has less than a hundred searches on Amazon per month. Jesper (8m 31s): A keyword called plotting a novel will in average gave you $44 in earnings. Whereas another key word covid plotting, sorry. Instead of, yeah. Finding enough, well, yeah, yeah. Okay. Enough to to. Awesome. So certainly better. Why is this useful? Well, this is a very useful when you are both putting in the keywords into the KDP dashboard, when you upload your book. So weed helps you quantify what types of keywords should you put in. But it is also good as an idea search feature, meaning that, uh, if I want to write a book about plumbing for example, uh, perhaps looking through the list of stuff here, I might end up deciding that I will, let's say angle my topic at slightly different because there is more search traffic on the topic. Jesper (9m 20s): Another topics very okay. Okay. Well the street, your house very good being late. Yeah. Which is very nice. It's, it's fairly easy to understand. The tutorial videos will explain to you what this competitive score means and if it 43 a success here, that's a good number, a bad number and whatnot. You can learn all that. Uh, but it is, it is quite a nice feature and it's good that it helps you expand upon your initial idea. The next feature is competition. Jesper (9m 52s): I'll give that a click and again, I get a pop up box and again I'll put in place. Okay. Okay. Okay. Rocket rocket we'll now start populating with competition around, uh, the term plotting. It'll start showing me different titles or different books on Amazon that is also on this topic. What this does is that it allows you to judge the competition and how hard it would be to rent within a certain Shama on niche. Jesper (10m 23s): The data made available can be a little intimidating to newcomers, but I guess the question is, is this useful information? To me, I guess it depends on whether or not what you would learn from the data here on the screen in many. Okay. Yeah. Not to right. Okay. Go into right. Okay. Okay. Say that again. You learned that the of, well, you're all good to, right. That's a lot. I've covid shouldn't that documents from writing it. I mean, in our case, for example, the plotting book, well, we wanted to write a book on flooding. Jesper (10m 58s): We are plotting books together. So we wanted to, to align a, let's say, a joint process that we both use. And at the same time, we also would love to help other authors like we do with this podcast and these videos. So for us it was a am good decisions. Yeah. One, two, right? No, ma'am. Yeah. Yeah. Okay. As soon as we B hello. Okay. Yes. It was pretty essential. You're solid. You weren't section, yeah. Four days. Oh, Lord. Traffic. Amazon don't know. Average sales or for a book about how to plot. Jesper (11m 30s): Um, so for us it doesn't really make any difference. Personally, I rarely, rarely used to competition feature in KDP rocket. Uh, so yeah, they are having, maybe you will find it useful, but I really don't. Let's move on to AMS keywords again. I get the pop up and I will put in plotting, go get 'em rocket what will happen now? Is that right? K.D.P. Okay. I've lived okay. Yeah, he was. What's that? Jesper (12m 0s): People? Oh yeah, the people. Yeah. Assertive. Yeah. On it. Awesome. Very late. To okay. Fighting. So we'll, yep. Different. Yeah. L.E.T. Yes. And it awesome. Give me just of Arthur Britain to about really the flooding. Yes, it's extreme. We can be useful. Before I got killed P rocket, I would use Google ad words to get lists of keywords and obviously I guess it's fairly safe to assume that people who search for a certain term on Google will will also serve for the same term on Amazon. Jesper (12m 32s): But with Google ad words you also get a lot of other hits that isn't, that is clearly not relevant for for a search term for your, for your, for your Amazon ads, what do you do? What you get here from KDP rocket though is what people specific is. Okay. Amazon in real life it shouldn't happen. So that is extremely, yeah, useful. So what I would do is basically click the export button down here below and then I would take all of the keywords that KDP gives me and also all the author names and I would put all of that into an Amazon ad now to populate a thousand, 2000, 3000. Jesper (13m 13s): I think at this point in time as at S record as I'm recording this, I probably have on the high side of 20,000 keywords that I'm advertising. But so to get to that level, obviously you need to think creatively on other types of keywords that also relates to it. So here I'm getting, okay, fairly chocolates, want one buddy. So, Oh, of course. Yeah. And style. Yeah. Do what? No sir. I good search for outlining for example, and then that would generate me another list and so forth and so forth. Jesper (13m 44s): And you, you keep it, it being a bit creative with what type of things you can search for. And uh, usually the keywords themselves here, we'll also give you some ideas. For example, here's one that is called story structure. So that's another one I could then put into KDP rocket here again and do another search for story structure that would now generate me another list and so sure. Okay. You get the idea? Yeah. Let's move Avantica of course. Click that one. And again, I'll put in plotting what KDP rocket we'll do now is that it'll start listing out the different types of categories that a book on plotting could belong in. Jesper (14m 25s): So it basically, when you upload your book to a to Amazon you are supposed to select the categories and this feature basically helps you to figure out which one to two. Yeah, yeah. There is a lot data. Yeah. Screening but doesn't fantasy very nice. Me too. Am okay. To fast. So, Hmm. Into the details. Tell us about what what numbers. Yeah. Did you see a screen? Yeah, that's right. To video blame. That yes. Oh, we'll need to go. Well there are now. Yeah. But basically, yeah, you in. Jesper (14m 55s): Yeah. What hold on. Uh, I would put it in and funny enough, the first one here, it says that somebody has put plotting in books into a category about cats. I don't know what the point is of that, but somebody has done that. Um, sometimes I would say though that people try to cheat a bit by putting their book into a category that has a very, very low number of books and then they are trying in that way to get there. Number two be, or their book to be a category bestseller. Jesper (15m 25s): And maybe that's what somebody has done here by putting a book in here. Captain. Okay. Yeah. If category. So that's a bit of cheating. Okay. Nevertheless, K.D.P. He rocket actually you picked up. Yeah, he has done so, but are there, why aren't you and so you you're getting yes. Like anything writing geography fiction, authorship and reference it as your category options. So that's pretty nice to know. A, I use this category feature as well. Uh, and I went in and I updated the categories that my current books belong to. Jesper (15m 56s): Uh, I had added them into categories long before I got KP. Rocket so after I got the software, I went in and based on the data, I put them into new categories. But I have to say that for me, I saw no change in sales as a result. So it didn't really make any different whatsoever. And the other thing, I also want to point out that when you're looking at the data here, if you was finding a small category as like an East coast, you were thinking, well yeah, did you put easy to Brandon? Jesper (16m 26s): Kind of that the one is a pick am because it's well sort of sure. What's that? Hey listen that category. Yeah, just keep in mind that if you have the combination of a small category and if there should be a really good best selling book in that category, that best selling book will skew the data of the knees category. Making it seem like this category is a very beneficial or profitable category to be in. While it might actually not be, it might be that all of the other books in that category, it's not selling very well. Jesper (16m 59s): But that one book sort of makes it seem so. So keep that in mind. There's nothing wrong with the data that KDP rocket is showing you here. It is simply a matter of making sure that you understand that at least for the small categories with a low Bobo, it's in there. Yeah. Am yeah. That mm. It listen to me. Yeah. Yep. Crawford book, even though it might not be all right. So there was the four different features that are available in within KDP rocket and uh, obviously the question that we started out with was, should you buy KDP rocket? Jesper (17m 38s): Well, on the plus side, I would say that this is the best software that is out there at the moment for what it does. And all in all, 97 is fairly cheap. It's, it's a onetime payment and the Amazon keyword search feature will save you a ton of headache on the minus side. Well, there aren't really any minuses except the fact it's a where sometimes of and that. Jesper (18m 10s): It's a bit of that. Bye. Okay. Bullied? Yes, they are. Great. To version two. Okay. As we can October in the beginning. Hey will. Oh, okay. Issues. Okay. Precious. Uh, it doesn't happen a lot but it happens once in a while and obviously you just restart the software. And do your SERPs again, but it is of course a bit annoying when it happens. So that is a minus. But all in all, should you buy kid P rocket yes, absolutely. To me it is 100% worth the money. So I would recommend you getting a copy of K.D.P. Jesper (18m 42s): Rock. Okay. I will is it think to K.D.P. Rocket indeed friction. So that and get it. I'm there and uh, yeah, I autumn to bye now, but it's not, and is at sure getting out, no kickback or earnings from, from recommending your KDP rocket. I only do so because I think it is a really useful tool and I think it would help you a lot, especially with your Amazon a keyword ads. So they have it. I hope you'll find this stuff useful and, uh, see you next Monday.
Bestselling author William Bernhardt (The Last Chance Lawyer) discusses the latest news from the publishing world, offers writing tips, and interviews Dave Chesson, the "Kindlepreneur" who offers educational classes, books, and the invaluable program KDP Rocket to help writers promote their work.Chapter 1: IntroductionChapter 2: Newsa) For the first time, Amazon Studios has purchased the media rights to a book published by Amazon Publishing, creating synergy that could make Amazon an even more desirable publishing choice.b) Stephen King becomes the first author to have his own Amazon skill (program), allowing people to find a King book through their home Alexa device. This will likely be the first of many such skills created by authors to market their books and audiobooks.Chapter 3: Writing TipsThe publishing world has been beset with scandal. Journalist Jill Abramson has been accused of plagiarism, and novelist Dan Mallory has been accused of borrowing the plot elements of his new novel from the work of others. Writers must be cautious not to use the words of others without giving proper attribution, and must be careful to distinguish their stories from previous ones, even though they may share the same genre or plot archetypes. Bernhardt offers tips to help writers ensure their work is distinctive rather than imitative.Chapter 4: Interview with Dave ChessonKDP Rocket has become an indispensable tool for the modern writer, allowing them to search for the best keywords to use in their advertising. Chesson also discusses his books, blog, and classes designed to help writers find success.Chapter 5: Parting WordsWilliam Bernhardt's new novel, The Last Chance Lawyer, is now available for pre-order at a reduced price on most online bookselling sites. He also has sworn to not use the word "forefront" again for at least the next five podcasts. He can be contacted at: wb@williambernhardt.com. Please spread the word about this podcast and post reviews on iTunes or wherever you get your podcasts.
We speak to Dave Chesson, the Kindlepreneuer, and ask him listener questions about Kindle pricing, marketing niche titles, marketing YA and middle grade eBooks, KDP Rocket, selling a series and much more! To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality
We speak to Dave Chesson, the Kindlepreneuer, and ask him listener questions about Kindle pricing, marketing niche titles, marketing YA and middle grade eBooks, KDP Rocket, selling a series and much more! Hear more at https://bestsellerexperiment.com/support PODCAST Find out more at https://bestsellerexperiment.com/backtoreality Thanks for listening and joining us. Have some feedback you'd like to share? Leave a note in […] The post EP172 Teaser: A Deep Dive Q&A with Dave Chesson The Kindlepreneur appeared first on The Bestseller Experiment.
In episode 244 of the Get Published Podcast, Host and 13-Time Bestselling Author Paul G. Brodie interviews James Kademan about his author journey and the benefits of using KDP Rocket for Amazon Marketing Services.
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Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book, Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He's been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics. Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer. Dave and I discuss; His family history in the Military. Being an entrepreneur How Amazon changed the book industry His site Kindlepreneur and KDP Rocket. Should all entrepreneurs write a book? Steps to marketing your book Ideal price on selling books and much more... Other Resources: Dave's Book Marketing Show Podcast Scribe formerly Book In A Box mentioned on the show Amazon Book Advertisement with AMS (Dave's Free Udemy Course)
Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book. For more information, visit the show notes at https://kindlepreneur.com/e56
eCommerce giant Amazon has been a game changer for self-published authors. But, getting your book seen by the shoppers who want it can be a little tricky. With hundreds of millions of shoppers on Amazon each month, all you need to do is load your eBook into KDP and the money will start rolling in, right? If only it was that easy... In this episode, I'm featuring an interview with Dave Chesson of Kindlepreneur. Dave is a Kindle publishing expert, the host of the Book Marketing Show Podcast, and creator of KDP Rocket software, which I've used to help my books and dozens of client books show up more often in Amazon search results. I invited him to come on the podcast to talk about his author journey, why he created KDP Rocket, and how KDP Rocket can help you sell more Kindle books on Amazon. Show notes: bloggertoauthor.com/76
This started out as a book cover A-B-C test and quickly wound up a #1 thanks to KdpRocket! STEPS: Step 1.) Publish Your Book on KDP Step 2.) Search for categories for your book with KDPROCKET Step 3.) Choose the BEST 10 categories for your book Step 4.) Start a help ticket with Amazon/KDP and ask them to add your book to those 10 categories... Step 5.) BOOM! Better rankings guaranteed ;-) *You would be supporting me if you used my affiliate link to BUY KDPROCKET:* You can see the books here: http://geni.us/monsterAliens (remember that -zon updates the ratings HOURLY) About Step 3: Because I made this video very quickly, I want to explain step 3 again...better: I had previously published a book in this series as a PERMA-FREE book. And these 3 books are also FREE. In the spreadsheet from KdpRocket, it shows the "ABSR" = Amazon Book Sales Rank... i.e. the PAID book sales rank. KdpRocket shows you the sales rank of the #1 book in the category, AND the #20 book in the category. The #2
JR Castle has been in marketing for over a decade, and when she turned her expertise to writing and marketing her own indie books, her sales skyrocketed. In this episode she walks us through how she does it. Here are just a few of the things we touched on: How to learn about your audience by experimenting with FB ads She explains the Amazon algorithm better than anyone I’ve ever met, and how you can make sure it’s working for you Why she knows the EXACT authors she wants her books to show up next to What you can do to work with the Amazon system Some brilliant tips about how when to release your books to make the most of a rapid release launch Which book in your series should get all of your marketing efforts What are some good read-through numbers in a series How to use KDPRocket for AMS keywords and more... Get the shownotes at authorlikeaboss.com/episode18
Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads: Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings). For more information, visit the show notes at https://kindlepreneur.com/e27
In this interview, David Chesson of Kindlepreneur and I talk about how to sell more books on Amazon Kindle. Dave is 31 years old and a 9 year veteran of the US Navy. He was also a military kid who has lived in all corners of the globe. But that’s not what defines him.After his family, his real passion is books, but more specifically Kindle ebooks.David blogs regularly about selling more books on Kindlepreneur.com. He's also the man behind one of my favourite tools for indie writers: KDPRocket.Check out:Kindlepreeneur.comBecomeawritertoday.com/writing-appshttps://becomeawritertoday.com/selling-books-kindle-interview-dave-chesson-kindlepreneur/--- Send in a voice message: https://anchor.fm/becomeawritertoday/messageSupport the show (https://becomeawritertoday.com/join)
When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be if you are sued, the rights to your books could be included in your financial assets and could end up in someone else's possession. Today’s case study is my own lawyer, Clint Coons of Anderson Advisory. Clint helped me set up Ebookpreneur, LLC, the company under which I have KindlePreneur, KDP Rocket, and this podcast. He talks about the steps authors can take to start a publishing company, including authors from outside the United States. For more information, visit the show notes at http://kindlepreneur.com/e12
Want to write and publish a Kindle book that reaches bestseller status? In this episode, Jonathan interviews Dave Chesson, founder of KDPRocket.com. Dave offers some amazing, practical tips on how to gain more exposure for your Amazon Kindle book. Topics discussed include: keyword research, how to rank your book in Amazon, and why bloggers have a unique competitive advantage. Links mentioned: http://BloggingYourPassion.com/129
This week we talk to bestselling self-published author Dave Chesson, otherwise known (mainly by the SPA Girls) as the King of Keywords. He's the genius behind the Kindlepreneur.com blog, which provides loads of step-by-step information for self published authors, and he's also the creator of the fabulous app KDP Rocket, a tool you can use to do research into your next book topic, find keywords and categories for your current book, and to create a massive list of keywords for Amazon Ads. Among his many talents (which include being a nuclear engineer!!) Dave is a total self-confessed data geek, which means he loves diving into the analytics surrounding Amazon and selling books. Which was great for the SPA Girls, because he was happy to chat to us about keywords, categories and selling more books on Amazon. Yay!
I self published my first book in 2012 and so much has changed! This post will share the best tools for Kindle Self Publishing, from the formatting to the cover. Plus some great tools for choosing categories and keywords on Amazon! When I dove into Kindle publishing with my first book (Make Him Room, an advent devotional), the big thing I remember was staying up 'til 4am crying, cussing, and generally wanting to kill someone over...the TABLE OF CONTENTS. I spent hours in formatting hell. No matter what I gleaned from Amazon's instructions or tried to do in Word, I could not get my Table of Contents to be clickable. (You know, where you can click on a chapter and immediately be taken to that part of the book.) I also had weird characters in between words that I couldn't see in Word, but appeared in the Kindle reader. Now that I have five books for sale, I've got more of a streamlined writing and self publishing process for Kindle. (See them all here!) With Creative Collaborations, I feel like I finally got into a self-publishing groove and even put up another book on Amazon for sale that same week. (I had previously just sold it as a PDF on my site.) I want to share the tools that I used to streamline the process and make more sales with my self published books. Disclosure: This post contains affiliate links, which means at no extra cost to you, purchasing products will give me a commission for referring you! The Best Tools for Kindle Self Publishing FORMATTING I love love LOVE to use Pages on Mac for creating PDFs and books. You can create beautiful graphic PDFs and also text-based books and export as .mobi or .epub or PDFs. I hate formatting, but Pages has really helped with a lot of projects. For this one, I was actually able to use Word WITHOUT headaches because of Draft2Digital's total free book formatter. Draft2Digital is a company that works for authors (started BY authors) and can help you distribute your books across different sales platforms like iBooks, Kobo, etc. When you distribute with them, they will take a small percentage of the sales you make. But if you don't want to distribute with them, you can still use their tools for formatting for free. Their new formatter lets you upload a Word doc and apply one of their templates. You can then export as a .mobi (for Kindle), .epub (for about everywhere else), or PDF. My only beef is that right now their PDF option puts hyperlinks as footnotes right on that page. I don't want that when I self publish on CreateSpace or sell PDFs via my own site. I called and had a long talk with someone there about this and hope that it's something they'll change! But for the other files, they make your file look professional AND handle things like the Table of Contents. This is the top tool I'd recommend for formatting! Check out Draft2Digital for free with my referral link! COVERS If you really want to be competitive with Kindle self publishing, you HAVE to have a great cover that fits in your category. I have found a cover designer that does custom covers AND has premade covers at great prices. James from Go On Write has handled my last three covers, including the print versions. I LOVE them. I paid for a branding package, which means that when I order a premade book, he'll match fonts and colors that go with my other books. I love how they look TOGETHER. You can also get some good ideas for how books look in your category by using Yasiv. This is a tool that creates a kind of cloud of covers in a category so you can see them all at once. It helps with things like color, seeing trends, and just getting an idea of what covers look like in your category. It's free and really fun to use! KEYWORD RESEARCH One of the biggest changes this time around was the research I did on keywords and categories. These are important because they help you sell books on autopilot with Kindle publishing. It's similar to SEO research because Amazon is a huge search engine. If you can hone in on the words that people use to search for books, you can help your book's discoverability and sales. For keyword research, I use a paid tool called KDP Rocket from Dave over at Kindlepreneur. Rocket will let you do a few things that help with keyword choices in your description, the seven keywords in Amazon as you set up your book, and if you run Amazon AMS ads. (Check out Dave's free course on ads in my big list of free courses!) I used the idea search to enter different keywords that might work for Creative Collaborations. I checked out words like collaborations, social media, influencer marketing, and blogging. What I found worked better than blogging was blogger. For whatever reason, THAT'S what people are searching for on Amazon. Social media strategy 2017 was a better search term than just social media. Had I not done the research, my keywords would have looked different and may NOT have been related to what people are actually searching for. This can also help you when you write your description or blurb. If you don't want a paid tool, you can also go into incognito mode on your browser and search in Amazon. Pick a term like blogging, type it in the search for Kindle store, then hit space and type in A and see what populates in the search box. Then B. And so forth. You'll get an idea of popular search terms related to that one. You can check out this big post on Kindlepreneur for more tips on keywords. Or...save time and use KDP Rocket for more data! CATEGORY RESEARCH Another fun tool that I found incredibly useful is KD Spy. This is a browser extension that lets you get a breakdown of all the books and info. You'll get data like what the rank of each book in the top 20 is, what the price of each is, how much average it may be making per month, and more. It will give you an idea of the competition (how hard it is to get to the #1 spot in the category), how profitable the category is (the average authors make in the category per month), and the popularity (how many people are searching for books in that category). You may have different goals for different times with your book, but when you are launching, it can be great for visibility to pick categories with lower competition. I picked my category without using KD Spy and then tested it IN Spy to see how I would do. I realized quickly that I would NEVER break into the top 10 of the category I thought of originally. This doesn't mean you should pick weird categories that don't fit, but for any book, there are probably ten or so categories that it might fit into, so it's worth checking with Spy so you can try to get to a top spot and get that bestseller tag. Had I chosen the first category I thought of, I never would have gotten the bestseller tag, which can be a great incentive for people to buy! Check out KD Spy here! BOOK DELIVERY I have an ongoing launch team and also had fifteen contributors of the book that I wanted to send free books. Book Funnel is the best tool for this! If you aren't sending tons of books, you can get an account for $20 a year. This tool makes the delivery of ebooks so much smoother! Rather than just sending a PDF, you can let people choose the book format: an .epub, .mobi, or a PDF. That way they can read on the device of their choice. This also means YOU don't have to explain how to get that .mobi file actually ON your Kindle. Book Funnel does all the heavy lifting! Check out Book Funnel! These are the best tools for Kindle self publishing I have used and recommend to get great results and save yourself from headaches. To summarize, here's what I use for Kindle publishing: Word or Pages to write Draft2Digital to format KDP Rocket for keyword research KD Spy for category research Go On Write for covers Yasiv for cover research Book Funnel for free book delivery I'd love to hear what tools you use for your Kindle publishing! I'm sure there are other great options out there that I don't use or haven't heard about yet. Leave those in the comments or let me know if you've tried any of these options for self publishing on Kindle.
Ep#74: This week we're showcasing the session "Failing Faster To Succeed As An Author" hosted by Tara R Alemany. A little bit of market research can go a long way toward ensuring the financial success of your books. Learn how to test topic ideas and refine them into ready-to-sell titles for enthusiastic readers. Learn how to use Kindle Spy and KDP Rocket to research estimated monthly sales of Top 100 Paid titles in your niche, and settle on relevant keywords so that it's positioned for explosive sales. Tara also shows how she uses other author tools to achieve self-publishing success. Topics Discussed in this Session: 3 primary strategies for authors. Author Research Tools: Kindle Spy. Author Research Tools: KDP Rocket. Working on your book outline. Getting Reader Feedback. Choosing a Book Title. Cover Design Help. Author Design Tools: Help Me Choose A Cover. Author Design Tools: Bookalyzer, Back Copy Blurb. Author Marketing Tools: Connect Explorer. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they’re located. For more information, visit our Conference Home Page Now, go write and publish. Host Bio: Tara R. Alemany is a multi-award winning author, speaker, consultant and publisher. She speaks frequently on book marketing and publishing topics and works with authors and speakers regularly to get found online, on stage and on-the-shelf using the services of her Connecticut-based business. Emerald Lake Books is a hybrid publishing company specializing in working with positive people wanting to make a difference in the world while creating visibility for their business or cause at the same time. Based in Sherman, CT, and founded by Tara R. Alemany in 2014, Emerald Lake Books is designed to help the busy author who would rather be writing than spending their valuable time learning the necessary steps to successfully position, publish and launch their work.
Dave Chesson writes books and sells guns. Find out what they have in common on The Nice Guys today. Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz @DaveChesson Show Notes by Show Producer: Anna Nygren Intro Patreon The A9 Algorithm Amazon is the largest book market in the world and the largest search engine for products In the book marketing world, you've got to understand sales but also why someone's book pops up before yours You can have the greatest content ever, but if no one finds it nothing will come of it You've got to deliver on what your market wants Verify that the market you want to write for is actually there Closing Lines Book in a Box and Happy Publishing Dave's site, Kindlepreneur and helping you narrow your topic, KDProcket Sponsor Link www.Unfolding.biz Spinners and other promotional products, get 15% off with the promo code 2NICEGUYS through Sept. 30. Nice Guys Links Support the podcast at www.Patreon.com/NiceGuys Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course) Survey: Take our short survey so The Nice Guys know what you like. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Dalyn Miller PR -- Guest Placement and Promotion www.ThePodcastTeam.com Social Quant - Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Don't underestimate the Power of Nice.
In this episode, Chris and Dave Chesson dig into Amazon keywords--what are they, why do you need to know how to use them, and everything in between. You'll want to take notes on this one. A learning lab episode. Show Notes & Links: -Hear Dave's story and how he got into self-publishing. -What the heck is a keyword anyway and why you need to know. -Where you should be using Amazon keywords. -How to research the best keywords for your book or Amazon Marketing Services (AMS) ads. -What is KDP Rocket and how it can save you tons of time in keyword research and help you find out if your book will make any money. -The three criteria Amazon uses when deciding where and when to deliver your AMS ad. -How long does it take an AMS ad to start delivering? Links You'll Need: Click here to find out more about Chris' new Facebook course. -Visit Dave's website here. -Here's the link to find out more about KDP Rocket. -Click here to get into Dave's free AMS Ads online course--highly recommend. -YouTube video on how to research keywords.
Dave Chesson of the Kindlepreneur and KDP Rocket shared with us his advice for how to become a writer and, once you do, how to find the right keywords and categories on Amazon. And more!
In this episode Chris and guest co-host Dave Chesson discuss the importance of keywords in book sales. Show Notes & Links: -Meet Kindlepreneur founder Dave Chesson and hear his definition of personal success. -Why you need to find out which keywords people are actually searching. They may not be the ones you're thinking of. -Why you need to choose keywords with low competition where you can rank high. -Why you need to research your keywords before you write your book -Why using common genre keywords like "science fiction" probably won't help you get found -Why book categories are not as important as keywords for discovery -How to find out what the competition is for keywords you are considering Kindlepreneur website and link to KDP Rocket tool: https://kindlepreneur.com/top-tools-and-services-for-authors-writers-self-publishers/ Dave Chesson contact information: https://kindlepreneur.com/contact-me/ Dave's blog: https://kindlepreneur.com/blog/ If you like the podcast, consider leaving a review on iTunes or share it with your author friends. Here's a post from our friend Stephen Campbell on how to leave a review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
Dave Chesson is the author behind Kindlepreneur.com, a site devoted to teaching authors advanced books sales tactics and strategies. Dave's helped authors all over the world increase their sales and does it freely. Just recently him and his team created KDP Rocket, a software that gives authors key marketing data to ensure their book will succeed on Amazon before they even write it. Show notes at http://hellotechpros.com/dave-chesson-entrepreneurship/ Key Takeaways You don't have to be a naturally good writer to write and sell books. Fail forward. It's the challenge and overcoming the failure that's fun. Niche websites are doing well at 10k hits a month. Amazon is a search engine. Keyword research and SEO is equally important in Amazon as it is for Google. You need to prove to Amazon that you will make them more money than your competitors. Amazon rankings are influenced by traffic volume, number of purchases and great reviews. Do the research and see if your book going to be successful before you write it. Type in your idea, search and look for books to show up. Are they selling? Are there reviews? If no one is buying, you may not want to get into that market. Amazon Best Seller Rank ranges from 1 to 4.7 million. Type this number into the Amazon Sales Rank Calculator tells you how sales are being generated. Can you beat the competition on the market? Your competitive advantage may be a better book cover, a more engaging title or better SEO. Develop a skill. Having one thing you're an expert at is more effective than being a jack of all trades.
Dave Chesson from Kindlepreneur.com and Kdprocket.com discusses the hacks he has learned on how to publish an eBook the right way and make consistent revenue. He also talks about how he was introduced to internet marketing and what he's working on in his current business.
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