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PART THREE of SEVEN SECRETS OF SALES ACTIVATIONThe objective of a Customer Bonding campaign is to make your name the one that people think of first and feel the best about.When you have not successfully bonded with your customer, any attempt at sales activation is simply an experiment in direct marketing. This can certainly work for awhile if you're good at it, but it will work less and less well the longer you keep doing it.The world of marketing is full of people who will tell you exciting success stories about high-impact offers that made them a lot of money quickly. But have you ever noticed that all of those stories are told using past-tense verbs?They are telling you about something that happened, but is no longer happening now.Give that some thought.“Have you ever done anything that worked really well?” is a question I have asked a couple of thousand business owners over the past forty years.“Oh, yes!” they answer.“Tell me about it!” I say with bright eyes.After they explain to me what they did and how awesome it was, I say, “Wow, that sounds great! Are you still doing it?”When they say “No,” (which they always do,) I wear the expression of a puzzled puppy and ask, “Why not?”Yes, I am a tiny bit evil. But the simple truth is that I want them to realize their mistake, own it, regret it, and decide – on their own – never to do ask me to temporarily fluff up their sales numbers by resorting to the meth-laced crack cocaine of lies, gimmicks, artificial urgency, ambiguous offers, or misleading messages.It's just not the way to build a company.Few business owners have the patience to win the hearts of the public.But if you have what it takes to become the company that people think of first and feel the best about when they need what you sell, a new day will dawn for you and your business.In golden glow of that goodwill, up to 40 percent of the ads in your Customer Bonding campaign can include happy, healthy, sustainable Sales Activation.These are the ways to do it:Remarkable Item, Remarkable Story.A 30-year client, Kesslers Diamonds, recently conducted a contest among their designers with the winning designer honored by name in a radio ad.RICK: I'm really looking forward to this.SARAH: Me, too.RICK: She absolutely nailed it.MONICA: Are you talking about Jenni Sambolin?SARAH: Yeah, Jenni and her pendant, “The Music in a Mother's Heart.”JENNI: [SFX Door Opening] Hi Rick. Hi Sarah. Hi Monica.MONICA: Hi Jenni!SARAH: Hi Jenni!RICK: Jenni, we're going to produce your pendant design as a limited-edition collector's item and put a few of them in all 8 Kesslers stores.MONICA: Congratulations, Jenni!JENNI: Wow! This is HUGE!SARAH: Jenni, we expect “The Music in a Mother's Heart”to sell out very quickly.RICK: We'll also make a few available online.JENNI: I designed that pendant from the memory of how my Mother made me feel when we would sing together.MONICA: How often did that happen?JENNI: Constantly. We would sing along with whatever was playing on the radio, or sometimes we would watch a musical on TV and sing along with that.SARAH: At just 124 dollars, “The Music in a Mother's Heart” is going to sell out lightning fast.RICK: I'm buying...
In the sixteenth episode of our second series, we have a very open and honest discussion with Daniel Astarita; Managing Director of Kesslers London. _____________ In this episode Daniel shares his story and insights, from being the sales director in the original business, before its collapse and his journey to rebuilding the business from the ground up. Kesslers is a renowned manufacturing team known for collaborating with major brands such as Sainsbury's, L'Oreal, Adidas, Dior, and Primark. Daniel is passionate about encouraging a modern approach to leadership, his insights and approaches are refreshing and inspiring. His 'no titles' approach to his board room is reflective of his humbleness and something we could all learn from. This conversation was one of our most enjoyable, and refreshingly honest and open discussions we have ever had, and Daniel opens up about both his work life and aspects of his personal life which has changed him from a money-driven salesman to a people-focused leader. This episode's message is one of an honest, genuine and compassionate approach to leadership, which provides employees with an environment to grow, flourish and become the best versions of themselves! _____________ Daniel is very open about his journey to the very top, from being a money-motivated salesman to a people-centred leadership focused on personal development. Have a look at his LinkedIn, connect with him, and go and explore what Kessler London has to offer on their website. https://www.linkedin.com/in/daniel-astarita-1732bb2a/ https://www.kesslers.com/ _____________ Do you, or someone you know, have a leadership journey and lessons to share with the world? Why not get in touch and appear on a future episode of To Lead is To Learn. We would love to hear from you, use our contact form on our website to appear on the podcast: https://thelamda.co.uk/contact/ _____________ Did you know To Lead is To Learn is brought to you by LAMDA Solutions? At LAMDA Solutions we specialise in leadership development and coaching, and we're passionate about helping individuals like you become the best leaders you can be. If you're looking to take your leadership skills to the next level or if your organisation is seeking guidance to achieve its leadership goals, I invite you to explore what we have to offer. Simply visit our website at www.thelamda.co.uk to discover more about how we can assist you directly.
Sibylle und Jürg Kessler leben nahe der argentinischen Kleinstadt Puerto Rico, in der Provinz Misiones. Viele Jahre haben sie dort besten Schweizer Käse hergestellt. Bis ihnen die Milch ausging. Heute kümmern sich die beiden um verwahrloste Strassenhunde und Katzen. Sibylle und Jürg Kessler sind vor elf Jahren nach Argentinien ausgewandert. Mit dem Ziel, eine eigene Käserei zu betreiben. Der Käse war gut und in der Gegend sehr beliebt. Aber bald gab es Probleme, genügend Milch zu bekommen und sie mussten ihren kleinen Betrieb einstellen. Die beiden wohnen ausserhalb der kleinen Stadt Puerto Rico in der Region Misiones. Wenn es stürmt, sind sie praktisch von der Welt abgeschnitten, sagt Jürg Kessler: «Dann bleibe ich mit meinem Auto im Schlamm stecken und muss zu Fuss in die Stadt. Wir leben völlig in der Pampa.» Trotzdem lieben sie ihr Paradies in der «Wildnis». Neben ihrem kleinen Secondhand Laden verkauft Sibylle als gelernte Bäckerin und Konditorin selbstgebackene Brote und köstliche Torten. Das eigentliche Herzprojekt der Kesslers sind aber ihre Hunde und Katzen, die sie von der Strasse retten. «Die Argentinier haben leider kein Herz für Tiere» Wenn das Geld fehlt für Futter, dann werden die Tiere hier in Argentinien einfach ausgesetzt, sagt Jürg Kessler. Mittlerweile haben die Kesslers 27 Hund und 11 Katzen bei sich aufgenommen: «Wir pflegen sie wieder gesund und bringen sie zum Tierarzt». Dass sie mehr Geld ausgeben für die Tiere als für sich, stört sie nicht: «Wir sind glücklich, wenn wir sehen, dass die Hunde vor Freude wieder herumtollen!» Kleine Spenden erhält das Paar ab und zu von Freunden und der Familie.
Welcome to Season 2 of Extra-Ordinary Leaders with Dolly Waddell.Experienced business consultant, speaker, and Founder of The People Performance Consultancy, Dolly Waddell is on a mission to revitalise leadership and help everyone lead with more connection.In this episode, Dolly is joined by Daniel Astarita, Managing Director at Kesslers & Proportion London and a man who knows what it means to lead with character.Many years ago, Daniel's business crashed, and he had to make over 180 employees redundant, thus losing the trust of customers, stakeholders, and employees. However, he managed to rise from the ashes and make a comeback.In this wide-ranging conversation, Dolly and Daniel discuss his experience with business failure, how he repaired the scars by being honest, open, and vulnerable, and what it truly means to lead with character.Stay tuned for more episodes of Extra-Ordinary Leaders with Dolly Waddell.---------------------------To get in touch with Daniel, find him here:LinkedIn: https://www.linkedin.com/in/daniel-astarita-1732bb2aWebsite: https://www.kesslers.com/---------------------------To get in touch with Dolly, find her here:LinkedIn: https://www.linkedin.com/in/dollywaddell/?originalSubdomain=ukThe People Performance Consultancy: https://www.dollywaddell.com/
Our guest today is Daniel Astarita, Managing Director of Kesslers, London.Daniel is a proud IVF Dad and shares his experience of balancing a demanding career whilst going through IVF treatment.As a Managing Director, Daniel has practical advice on what he has learned from combining a leadership career with young children.Daniel is also passionate about leading an inclusive manufacturing business and shares his experience of positively changing workplace culture.Enjoy the conversation.Applications are now open for the award-winning Leaders Plus Cross-Sector Fellowship. Download the brochure and apply by 20/03.
We just had the honour of hosting Daniel Astarita, the Managing Director of Kesslers, London, on our latest podcast episode! With an incredible 130 years of experience, Kesslers is renowned for designing, creating, and delivering award-winning displays for retailers and brands globally. Join us as we delve into a captivating conversation with Daniel, an inspiring leader in the business world. Discover the secrets behind Kesslers' success and the fascinating journey they've had in the industry. Daniel's leadership philosophy revolves around people and connections, making his approach to running the business truly unique and compelling. In this episode, we uncover the insights and strategies that have propelled Kesslers to the forefront of the design and display industry. Daniel shares his wealth of experience and sheds light on the importance of cultivating meaningful connections in business. Whether you're an entrepreneur, business enthusiast, or just someone curious about the inner workings of successful enterprises, this episode is a must-listen. Subscribe now to Tim Marner® Podcast Show and stay tuned for more engaging conversations with influential leaders. Hit that subscribe button, and join us on a journey of inspiration, business wisdom, and the power of meaningful connections. Don't miss out!
In deze aflevering van de Historische BoekenCast schuift historicus Jeroen Koch aan om over zijn nieuwe boek De Kesslers te vertellen. Bas Kromhout bespreekt het boek Oorlogswinst van Gert Jan van Setten, die beschrijft hoe de Duitse bezetter aan de basis stond van onze verzorgingsstaat. Ten slotte tipt Luc Panhuysen het boek Mortal Secrets over Wenen en Sigmund Freud. De moderne mens was geen rationeel wezen, ontdekte de grondlegger van de psychoanalyse. De mens was maar een aap met verstand.
Britiske Joe Kessler (født 1987) er blandt tidens mest interessante eksperimenterende serieskabere. Hans farvemættede billeder kan genkendes på 100 meters afstand og han fortæller i et eventyrligt register med livagtige accenter der forekommer direkte hentet fra hverdagen. Kessler gæstede sidste måneds Copenhagen Comics, hvor Wivel interviewede ham på scenen. Vi bringer her samtalen i hele dens pragt, men syntes ikke det var helt nok for vores kræsne, connaisseur-lyttere, så vi - Thorhauge, Storm, Wivel - anmelder samtidig Kesslers seneste tegneserie, The Gull Yettin. Vi kigger også på novellesamlingen Windowpane og diskuterer alt fra Kesslers brug af folkeventyret som fortællermodel til hans karakteristiske farveseparationer. Vi kigger på hans omskiftelige stil og de fortælletekniske problemer, den fører med sig. Og vi diskuter hans virke som forlægger på det feinschmeckende mikroforlag Breakdown Press samt de udfordringer det bringer at lave kunsttegneserier. Lyt og hør om fremtiden! Og se billederne på Radio Rackhams Instagram!
Zur letzten Sendung unserer Reihe reden wir über Andreas erstes Auto.Vielen Dank, dass ihr uns zwei Jahre lang zugehört habt :* Hosted on Acast. See acast.com/privacy for more information.
Kesslers vs. Sheffers in the ultimate showdown.
Andreas' Garage ist groß und steter Quell automobilen Gesprächsstoffs. Diesmal geht es um Art und Herkunft eines 1983er Golf GTI, der auf bessere Zeiten wartet. Hosted on Acast. See acast.com/privacy for more information.
Mit dieser Folge fangen wir damit an, gelegentlich mal in Andreas' Garage zu blicken und über die Fahrzeuge zu reden, die darin vor sich hin... äh... warten.Diesmal: der Mercedes W140 (diese S-Klasse mit den Peilstäben).Hörtipp: Alte Schule über "Ein H-Kennzeichen für die Millionen-S-Klasse" See acast.com/privacy for privacy and opt-out information.
Drei Volksschüler in Wien - ein unzertrennliches Trio. Doch der Anschluss Österreichs an Hitler-Deutschland 1938 ändert alles. Die britische Kinder- und Jugendbuchautorin Liz Kessler verarbeitet in ihrem dramatischen Holocaust-Roman "Als die Welt uns gehörte" die eigene Familiengeschichte.Von Christoph Vormwegwww.deutschlandfunk.de, BüchermarktDirekter Link zur Audiodatei
Mikkel Kessler er den bedste danske bokser vi nogensinde har haft. Han var verdensmester i supermellemvægt og forsvarede selvsamme titel mod de største boksestjerner. Han bokser ikke længere professionelt, men han var faktisk ultratæt på et comeback. Hør om Kesslers kampe mod legendariske Carl Froch og om Kesslers allerstørste fan. Alt det og meget mere fortæller han om i Fremkaldt. See omnystudio.com/listener for privacy information.
The North and South continue their conflict in what they all now will be a long and dreadful war. We have four battles in this episode with the Union picking up two wins and the Confederates picking up two of their own. Most significant is the battle of Hatteras Inlet Batteries where the strategy used by the Union with the movement of their Warships proved to successful and used throughout the rest of the war. Follow us on Twitter @bangdangpodcast or send us an email with any questions or comments at bangdangpodcast@gmail.com!
Josh Rinkel & Jasper Lorentzen launch their Sad Songs & Skillets podcast in Rosholt WI. We sit down with our good friend & hunting buddy Jay West to attempt a serious conversation including: Jays hunting origin story, spearing Northerns and Sturgeons, Kesslers, battle scars, everyones favorite sad song & much more. Brought to you be Sound Biscuit Productions & Crisbee Cast Iron Seasoning. Sad Song Links: Jay's: https://youtu.be/8EOG7UWcThQ Jasper's: https://youtu.be/-Yd7RdBGdvA Josh's: https://youtu.be/M7n20NsFXy8
Today we're interviewing Seth Kessler who is just 20 years old hailing from Fayette County West Virginia. Seth is motivated to grow his business, expand services, and really make a name for himself in West Virginia. Listen in as he shares his exciting start-up story and how living below his means and running a profitable business is setting himself up for a bright future. Enjoy! www.Exmark.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance www.thehardscapeacademy.com @brianslawnmaintenance www.GIE-Expo.com (Use Code: Brian Save 50%)
Vi lægger ud med en ordentlig omgang Kammeradio, hvor vi prøver at løse nogle af jeres problemer i fællesskab. Ronny leder efter en udgået parfume fra hans 20'ere, og Martin skal have brug for hjælp til sit sexliv. Den kulørte time er fuld af chok-afsløringer. For hvordan vil de kendte tabe sig i år? Hvad er Søren Brostrøms comfort food? Og hvad gør Phillip Faber om morgenen udover at synge? Herudover byder dagens program også på en clickbait-quiz og trafikmeldinger fra livet.
Vi lægger ud med en ordentlig omgang Kammeradio, hvor vi prøver at løse nogle af jeres problemer i fællesskab. Ronny leder efter en udgået parfume fra hans 20'ere, og Martin skal have brug for hjælp til sit sexliv. Den kulørte time er fuld af chok-afsløringer. For hvordan vil de kendte tabe sig i år? Hvad er Søren Brostrøms comfort food? Og hvad gør Phillip Faber om morgenen udover at synge? Herudover byder dagens program også på en clickbait-quiz og trafikmeldinger fra livet.
Larissa, genannt Larry, ist 15 Jahre alt und lebt in Demmin, einer Kleinstadt im östlichen Mecklenburg-Vorpommern. Sie hat einen außergewöhnlichen Berufswunsch: Kriegsreporterin möchte sie werden und damit ihrer tristen Lebenswelt entfliehen, denn eine schreckliche Geschichte hängt wie ein verhängnisvoller Schleier über Demmin und seinen Einwohnern. 1945 geschah hier einer der größten Massenselbstmorde der deutschen Geschichte. Verena Kessler geht es in ihrem Debütroman nicht um eine historische Auseinandersetzung mit dem Stoff, vielmehr zeigt sie, wie Vergangenheit und Gegenwart, Leben und Tod zusammenhängen und inwiefern eine Kollektiverfahrung einen ganzen Ort nachhaltig prägen kann. Shownotes und Links: Verena Kesslers Roman "Die Gespenster von Demmin" beim Hanser Verlag Interview mit Verena Kessler bei "zwischen/miete NRW digital" (YouTube) Jan N. Lorenzen/Siv Stippekohl: "Massenselbstmord in Demmin" (NDR.de)
Nearing the two month mark since COVID-19 first transformed our world in the U.S., we check in with Dr. Jesse Ehrenfeld with the Medical College of Wisconsin and six other Milwaukee area leaders to hear how they continue to adapt to COVID-19. CEO of Kessler's Diamonds, Joe Gehrke, discusses how Kessler's is transitioning to online sales. Christian Vega, co-owner of Screaming Tuna, talks about how they've gotten support from the community since this started. Others discuss how their businesses continue to deal with COVID-19 day-by-day.
Empty stores spur Kesslers to find new ways to do business. E-commerce site, FaceTime appointments could become new normal for local jeweler. Joe Gehrke, President of Kessler's weighs in.
Tim Lightfoot talks about how his team at Kesslers are working directly with clinicians to create simple-designed, low-cost devices that can be manufactured quickly to protect NHS workers.Small manufacturers around the UK have viable solutions to support the NHS. Their voices are not being heard and they are not being utilised. Lightfoot puts a spotlight on why the governments current strategy of using high-end large manufacturers may not be working, and why the media and government need to highlight the amazing high-impact work that is being done by small British designers and manufacturers around the UK. Are you a British manufacturer supporting the NHS? We'd love to hear your story. Email me at hello@weareten.co.ukSupport the show (https://weareten.us12.list-manage.com/subscribe?u=4ed5154e0f1cdbad62b378156&id=dc1a8d24c1)
Richard Kessler built one of the most famous stores in America. You might remember his name from https://www.mondaymorningmemo.com/newsletters/origins/ (the Monday Morning Memo about origin stories) published on March 20, 2017. Here is Kessler's origin story in a 60-second radio ad:My Dad was a house painter. He taught me to sand and scrape paint until my fingers were aching and raw. But I wanted to make him proud, so I always worked hard. I'll never forget the day we opened our brown bags at lunch time and he said, “Son. I'm proud of how hard you work, but I hope that someday you'll get a job where you can wear a tie.” And because I wanted to make him proud, I decided to open a jewelry store. I watched as my Dad took his last seven hundred dollars out of his sock drawer to help me get started. But he never got to see that store. He died just before it was open. I lived on wieners and beans for the next 11 years until I finally figured it out: Lose the tie… And be a regular guy just like your Dad. That's when things turned around for me. I've been sharing the story of that 700 dollars with young entrepreneurs in High Schools and Colleges for years. America's newest and best Kesslers Diamond Center is about to open in front of Cabela's next to the Rivertown Mall in Grandville. I'm Richard Kessler, and I'm hoping to become your jeweler. Richard Kessler is a celebrity in his hometown of Milwaukee, with 50% of the population of that city having heard at least 3 of his radio ads every week, fifty-two-weeks in a row, for the past 30 years. Richard's daughter, Monica, was his sidekick on the radio for 5 years, then became the principal voice of the Kesslers ad campaign when Richard retired. But Richard Kessler also has a son.Hi, I'm Rob Kessler, yeah that Kessler, son of Richard and brother to Monica. I invented a new kind of shirt that makes guys look fantastic. You'll see what I mean the moment you look in the mirror after trying one on. “Wow! Is that me?” And you can try one on right now at Harleys Menswear. My company is called goTieless and your new shirt has my patented, Million Dollar Collar. Shirt-makers all over the world are trying to license the Million Dollar Collar, but I'm not sure I want to do that. But I AM sure I want you to see yourself in the mirror wearing one. Average dress shirts were designed to be worn with a tie. goTIELESS shirts are designed to make you look like you've been spending time in the gym. Seriously, go to Harleys Menswear and try one on and look in the mirror. WOW!! My website is goTIELESS dot com. You're going to look AMAZING in the casual dress shirts I designed for you. goTIELESS dot com. Dad says “Hi” by the way. For real. goTIELESS dot com. Line 1: Introduce the unknown and unfamiliar by relating it to the known and familiar. “Hi, I'm Rob Kessler, yeah that Kessler, son of Richard and brother to Monica.” Line 2: Replace predictable words with unexpected words that mean the same thing. Not “I designed a shirt…” but, “I invented a shirt…” Also, bring the customer into the picture by saying “…that makes guys look FANTASTIC.” Line 3: Amplify the customer's curiosity by putting them squarely in the center of the picture you're painting. “You'll see what I mean the moment you look in the mirror after trying one on. ‘Wow! Is that me?'” Line 4: Cause the customer to imagine themselves taking the action you want them to take. “And you can try one on right now at Harleys Menswear.” Line 5a: Introduce the domain name you need them to remember, then answer the question that lurks in the mind of the listener: What did Rob Kessler invent that makes guys look fantastic? “My company is called goTIELESS and your new
The June 9th episode of Monday Morning Radio features a full-length interview with Richard Kessler, co-founder of Kessler’s Diamonds. This is an excerpt featuring Host Dean Rotbart.
Richard Kessler was the diamond engagement ring “King” in the state of Wisconsin for 35 years. His ubiquitous radio commercials, created in conjunction with Roy H. Williams Marketing, were legendary in the state, and not only were his Kessler’s Diamonds’ stores extraordinarily successful, Richard also became a well-known local personality and philanthropist. One of the first and most popular guests ever on Monday Morning Radio, Richard recently retired from the jewelry business and is now on to other pursuits. But the techniques he used to build Kessler’s Diamonds – including instituting an employee stock ownership plan – remain invaluable gems. For flawless entrepreneurial advice, clarity, and value, host and award-winning journalist Dean Rotbart assures listeners that his latest conversation with Richard is pure gold. By the way, if you’d like to hear Dean’s full interview with Richard back in July 2012, all you need to do is click here. Photo: Richard Kessler, Founder, Kessler's DiamondsPosted: June 10, 2019Monday Morning Run Time: 49:40
The commercial is short and to the point: "Please take me to Kesslers." It lasts only 2 seconds. But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself. It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style. On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin. Don't be fooled. Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free! Run Time: 30 min 16 secPhoto: Richard Kessler, Kesslers Diamonds
Don't blink or you'll miss this marketing gem. Read more about it at www.MondayMorningRadio.com.
Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates. Kesslers Diamonds is owned by Richard Kessler. This is Part Three of Four. Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about. In the case of Kesslers Diamonds, that "something" was the fight against breast cancer. Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo. Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver. It is also available as a live stream from www.710KNUS.com. Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081. Sponsorship opportunities are also available for those seeking to reach small business decision makers. Original Broadcast Date: June 10, 2012
Pigs become CEOs, and Tag Team sings about them. Yes, Isreal and Palestine are not friends. Lance and Adam argue about pointless things. Godzilla smuggles drugs into Turkey. The Kessler's diamond guy is a huge douchebag. Kessler's may or may not have the bloodiest of diamonds. Rubber is apparently the best movie ever made, and Jon can barely wrap hismind around the subject. Lance brings news from Canada, and the crew talks about their desert island shows. Lance and Adam talk way too much about Star Trek minuatae, and Jon about whips a shitty on the podcast. Lance uncovers who really caused the challenger disaster. www.partyplatypus.com bitecast@gmail.com