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Everything is smart these days. Phones, watches, automobiles, and even refrigerators. So, what else is out there? Well, a few years ago Revolution Cooking answered that question with a toaster. That's right a smart toaster. This year, the company has taken what they learned with the Revolution Toaster and applied it to something bigger: the Macrowave Smart Oven. We stopped in and had a chat with Tom Klaff with Revolution Cooking at CES Unveiled.Revolution Cooking's InstaGLO technologyRevolution Cooking's InstaGLO technology is a groundbreaking innovation that aims to revolutionize the way we cook and heat food. The technology was developed by Tom Klaff, the co-founder and CEO of Revolution Cooking, who sought to address the common issues faced in traditional toasters, ovens, and microwaves.The inspiration behind InstaGLO came from Klaff's observation of the slow heating process in toasters and ovens, as well as the lackluster taste of microwave-cooked food. He identified the Calrod, which is a thick wire made of nichrome, as the culprit behind these problems. The Calrod takes a long time to heat up, resulting in prolonged toasting and preheating times, as well as subpar food quality in microwaves.Creating the Revolution ToasterTo overcome these challenges, Revolution Cooking invented InstaGLO, a new heating system that offers faster and more efficient heat transfer to food. Unlike the Calrod, InstaGLO heats up rapidly, allowing for quicker toasting and cooking times. This core technology was first integrated into a toaster in 2019, resulting in the launch of the popular Revolution Toaster, which quickly became the number-one-selling toaster on Amazon.The Revolution Toaster features a sleek design with a touchscreen interface, making it both visually appealing and user-friendly. Users have praised its ability to toast bread quickly and effectively, thanks to the InstaGLO technology.Beyond toasters: Introducing the MacrowaveBuilding on the success of the Revolution Toaster, Revolution Cooking has now introduced a new product called the Macrowave. The Macrowave combines the best qualities of a microwave, an air fryer, and a conventional oven into a single appliance. By retrofitting the core heating system of InstaGLO into a larger cavity, Revolution Cooking has created a versatile cooking appliance that can cook food faster, better, and tastier.The Macrowave boasts a one cubic foot interior, making it comparable in size to a standard microwave. However, it offers much more functionality and cooking options. With its intuitive touchscreen interface, users can operate the Macrowave as a best-in-class microwave, air fryer, oven, baking system, rotisserie system, or even a pizza oven. The appliance also comes with preset recipes, allowing for easy and convenient cooking.One of the key advantages of InstaGLO technology is its ability to heat and crisp food simultaneously. Unlike traditional ovens that require preheating, the Macrowave can achieve both heating and crisping without the need for preheating. This is made possible by the efficient heat transfer of InstaGLO, which utilizes standard 120 volt, 15 amp power commonly found in homes.The Macrowave's versatility and efficiency make it an ideal appliance for various cooking needs. It can handle complex recipes that require timed heating and crisping, such as puff pastry. With its smart oven capabilities, users can program their own recipes and even perform tasks that typically require both microwaving and oven preheating in a single step.Revolution Cooking's InstaGLO technology is a game-changing innovation that addresses the limitations of traditional toasters, ovens, and microwaves. By utilizing a new heating system that heats up rapidly and offers efficient heat transfer, Revolution Cooking has created appliances that can toast bread faster, cook food better, and provide a superior culinary experience. With the success of the Revolution Toaster and the upcoming launch of the Macrowave, Revolution Cooking is truly redefining the way we cook and heat our food.Macrowave Smart Oven launching in Q4While the Revolution Toaster is already available on the market and has gained significant popularity, the Macrowave is still in production. However, with its impressive features and capabilities, it is poised to be another game-changer in the cooking appliance industry.Revolution Cooking is set to launch their new oven, the Macrowave Smart Oven, in the fourth quarter of this year. The company sees a natural fit for their product in the extended stay hotel market, where guests often need the ability to cook everyday food without relying on delivery services like DoorDash. The Macrowave Smart Oven is designed to take up very little space in a suite, making it an ideal option for hotels.However, Revolution Cooking also recognizes the potential for their oven in other markets. They mention interest in the micro markets and commercial side, particularly in front of house settings. Additionally, they believe that people who use the oven in hotels will want to have it in their own homes as well. As a result, Revolution Cooking plans to market and sell the Macrowave in the residential market.In terms of timing, Revolution Cooking expects both the consumer and commercial versions of the oven to be available by the end of the year. This suggests that the development and production processes for both versions are relatively similar.In ConclusionAs for pricing, Revolution Cooking plans to crowdsource information in the next couple of weeks to gauge demand and determine the appropriate price point. They estimate that the oven will cost between $1,200 and $1,800, including all accessories and updates. The oven is a connected system, making it an evergreen product that can be continuously updated.Overall, the Macrowave Smart Oven is making exciting advancements in heating technology. Revolution Cooking's InstaGLO technology offers a rapid heating system with efficient heat transfer, addressing the limitations of the toasters, ovens, and microwaves that we currently use. With the success of their Revolution Toaster and the upcoming launch of the Macrowave Smart Oven, they are well on their way to revolutionizing the overall cooking process.To stay updated on the launch and Kickstarter campaign, Revolution Cooking encourages interested individuals to visit their website. They plan to make an announcement about the Kickstarter soon and will provide updates on their website. If you're interested in owning a smart toaster of your own, you can pick one up on Amazon.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.
Everything is smart these days. Phones, watches, automobiles, and even refrigerators. So, what else is out there? Well, a few years ago Revolution Cooking answered that question with a toaster. That's right a smart toaster. This year, the company has taken what they learned with the Revolution Toaster and applied it to something bigger: the Macrowave Smart Oven. We stopped in and had a chat with Tom Klaff with Revolution Cooking at CES Unveiled.Revolution Cooking's InstaGLO technologyRevolution Cooking's InstaGLO technology is a groundbreaking innovation that aims to revolutionize the way we cook and heat food. The technology was developed by Tom Klaff, the co-founder and CEO of Revolution Cooking, who sought to address the common issues faced in traditional toasters, ovens, and microwaves.The inspiration behind InstaGLO came from Klaff's observation of the slow heating process in toasters and ovens, as well as the lackluster taste of microwave-cooked food. He identified the Calrod, which is a thick wire made of nichrome, as the culprit behind these problems. The Calrod takes a long time to heat up, resulting in prolonged toasting and preheating times, as well as subpar food quality in microwaves.Creating the Revolution ToasterTo overcome these challenges, Revolution Cooking invented InstaGLO, a new heating system that offers faster and more efficient heat transfer to food. Unlike the Calrod, InstaGLO heats up rapidly, allowing for quicker toasting and cooking times. This core technology was first integrated into a toaster in 2019, resulting in the launch of the popular Revolution Toaster, which quickly became the number-one-selling toaster on Amazon.The Revolution Toaster features a sleek design with a touchscreen interface, making it both visually appealing and user-friendly. Users have praised its ability to toast bread quickly and effectively, thanks to the InstaGLO technology.Beyond toasters: Introducing the MacrowaveBuilding on the success of the Revolution Toaster, Revolution Cooking has now introduced a new product called the Macrowave. The Macrowave combines the best qualities of a microwave, an air fryer, and a conventional oven into a single appliance. By retrofitting the core heating system of InstaGLO into a larger cavity, Revolution Cooking has created a versatile cooking appliance that can cook food faster, better, and tastier.The Macrowave boasts a one cubic foot interior, making it comparable in size to a standard microwave. However, it offers much more functionality and cooking options. With its intuitive touchscreen interface, users can operate the Macrowave as a best-in-class microwave, air fryer, oven, baking system, rotisserie system, or even a pizza oven. The appliance also comes with preset recipes, allowing for easy and convenient cooking.One of the key advantages of InstaGLO technology is its ability to heat and crisp food simultaneously. Unlike traditional ovens that require preheating, the Macrowave can achieve both heating and crisping without the need for preheating. This is made possible by the efficient heat transfer of InstaGLO, which utilizes standard 120 volt, 15 amp power commonly found in homes.The Macrowave's versatility and efficiency make it an ideal appliance for various cooking needs. It can handle complex recipes that require timed heating and crisping, such as puff pastry. With its smart oven capabilities, users can program their own recipes and even perform tasks that typically require both microwaving and oven preheating in a single step.Revolution Cooking's InstaGLO technology is a game-changing innovation that addresses the limitations of traditional toasters, ovens, and microwaves. By utilizing a new heating system that heats up rapidly and offers efficient heat transfer, Revolution Cooking has created appliances that can toast bread faster, cook food better, and provide a superior culinary experience. With the success of the Revolution Toaster and the upcoming launch of the Macrowave, Revolution Cooking is truly redefining the way we cook and heat our food.Macrowave Smart Oven launching in Q4While the Revolution Toaster is already available on the market and has gained significant popularity, the Macrowave is still in production. However, with its impressive features and capabilities, it is poised to be another game-changer in the cooking appliance industry.Revolution Cooking is set to launch their new oven, the Macrowave Smart Oven, in the fourth quarter of this year. The company sees a natural fit for their product in the extended stay hotel market, where guests often need the ability to cook everyday food without relying on delivery services like DoorDash. The Macrowave Smart Oven is designed to take up very little space in a suite, making it an ideal option for hotels.However, Revolution Cooking also recognizes the potential for their oven in other markets. They mention interest in the micro markets and commercial side, particularly in front of house settings. Additionally, they believe that people who use the oven in hotels will want to have it in their own homes as well. As a result, Revolution Cooking plans to market and sell the Macrowave in the residential market.In terms of timing, Revolution Cooking expects both the consumer and commercial versions of the oven to be available by the end of the year. This suggests that the development and production processes for both versions are relatively similar.In ConclusionAs for pricing, Revolution Cooking plans to crowdsource information in the next couple of weeks to gauge demand and determine the appropriate price point. They estimate that the oven will cost between $1,200 and $1,800, including all accessories and updates. The oven is a connected system, making it an evergreen product that can be continuously updated.Overall, the Macrowave Smart Oven is making exciting advancements in heating technology. Revolution Cooking's InstaGLO technology offers a rapid heating system with efficient heat transfer, addressing the limitations of the toasters, ovens, and microwaves that we currently use. With the success of their Revolution Toaster and the upcoming launch of the Macrowave Smart Oven, they are well on their way to revolutionizing the overall cooking process.To stay updated on the launch and Kickstarter campaign, Revolution Cooking encourages interested individuals to visit their website. They plan to make an announcement about the Kickstarter soon and will provide updates on their website. If you're interested in owning a smart toaster of your own, you can pick one up on Amazon.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.
Hvilke faktorer er det som må til for at det skal bli full klaff og at vi blir forelsket? I denne episoden skal vi se nærmere på komponentene vi er opptatt av når vi møter en partner og hvordan disse påvirker vår partnerverdi. For er det sånn at vi må finne noen som er i "vår egen liga"? Ukas gjest er professor i psykologi, forsker og spesialist i klinisk voksenpsykologi ved NTNU, Leif Edward Ottesen Kennair. Programleder: Hilde NordlundInneholder sponsoromtale. Hosted on Acast. See acast.com/privacy for more information.
Playful Polymath Jack Klaff is an actor – academic, writer- lecturer, classical and character actor – and solo show creator/performer. Still very much in touch with his South African roots, he's written and performed in over twenty plays about his homeland and says there are many more stories to tell ‘about violence, pain and injustice. He can't escape the fame he's garnered appearing as John D Branon in Stars Wars early in his career. His agent had balked about his doing a role that didn't seem worthy of him - no one had an inkling of what would happen. Klaff says George Lucas was totally confident and in control, soft-spoken and decisive. Jack didn't get much pay but admits that going to Star Wars conventions since is lucrative. He dishes some dirt about the traditions of the Royal Shakespeare Company which he says ‘was like the South African army' but did learn a raw forceful style of speaking the Bard and is grateful for that. He's passionate about popularizing science and as a professor, he's given talks and chaired many debates about intriguing scientific concepts. In short, Klaff if one of a kind. http://www.jackklaff.com/ Each week in Creative Confidential Jude Kampfner chats to an independent professional performance or visual artist about how they survive and thrive. They share details of moving between projects, becoming more entrepreneurial, finding the best opportunities and developing a signature image and style. Her guests range from lyricists to novelists, videographers to sound designers. A broadcaster, writer and coach, Jude gently probes and challenges her so that whatever your line of creativity you learn from her advice and the experiences of her lively guests. REACH OUT TO JUDE: - Jude's WebsiteJude on TwitterJude on LinkedInJude on Instagram Theme music composed by Gene Pritsker. https://www.genepritsker.com/ Show Producer and Editor, Mark McDonald. Launch YOUR podcast here.
Vi snakker med Lars Reidar Fosstveit i Sauda skisenter.
Lesley Kleiff is a law and human rights professor at Sheffield Hallam University in the UK and Haifa University in Israel. She is the editor-in-chief of the Journal of Contemporary Antisemitism -- https://www.jcajournal.com/ -- and has editorial roles at other academic journals on antisemitism. She is also an advisory board member at the Louis Brandeis Center for Human Rights under Law. In addition to teaching, editing and advising, she writes herself about contemporary antisemitism.
Greg McKee is Chairman and CEO of Tryp Therapeutics, an early-stage drug development company focused on bringing compounds to market with known activity and safety profiles for the treatment of rare diseases with unmet medical needs. Greg was a co-founder and managing director of Torrent Ventures, a California-focused digital health and medical technology firm that supports promising companies pursuing breakthrough solutions in drug development, genomics, diagnostics, medical devices, drug delivery, and digital health technologies. During the interview, Klaff asked why the company focuses on psychedelics, how McKee got involved with Tryp and what opportunities the company sees in the psychedelics space. Listen in to hear the rest!
With Mother's Day and Karen's birthday right around the corner, Karen and Steve talk about some of the (very different) things they do to relax/decompress, including their very different approaches to watching TV. They're then joined by Karen's long-time friend Julie Klaff, now a partner at Origami Capital Partners in Chicago, to discuss her fascinating transition from big law to in-house on the finance side; some of the unique issues faced by large families; and her advice for those thinking about careers on the transactional side of the law.
"The Good Listening To" Podcast with me Chris Grimes! (aka a "GLT with me CG!")
Ladies n' Genmin please welcome to the GLT Clearing if you will, the BOOMING presence and natural raconteur that IS Jack Klaff!As a Actor, Jack Klaff has been described as being a "one man show" specialist.And indeed he was the first Actor I ever experienced doing just that, whilst I was doing my Drama Teacher Training at the "Central School of Screech & Trauma" (!) in London, circa 1980's before coming to Bristol to the Bristol Old Vic Theatre School. I experienced him as being in his 'absolute element', commanding the stage with his BOOMING voice, versatility and strength of characterisation.A truly impressive stage presence indeed.Jack Klaff is a South African born Actor, Writer, Academic and fellow Bristol Old Vic Theatre School alumni.He is a complete natural. You'll notice it doesn't take much to get him on the 'open road' of letting his thinking unfold! And what a rich, textured and multi-layered conversation it is...(He is also a wonderful test for an interviewer, as he is, I experienced, quite difficult to interrupt when in full flow!)So - pull up a cup of coffee - or even better a glass of wine or two - and why not give it a good listening to? (See what I'm doing there?!)Enjoy!You can Watch/Listen to Jack's interview on Vimeo here:https://vimeo.com/473727198He has held professorships at Princeton University and Starlab. Amongst his early screen roles were in Star Wars Episode IV: A New Hope (1977) as Red Four and For Your Eyes Only (1981) as Apostis.Hurrah!So - thanks for listening to another episode of a "GLT with me CG!"The Podcast series that features "The Clearing": Where all good questions come to be asked and all good stories come to be told!With some lovely juicy storytelling metaphors to also enjoy along the way:The Clearing itself - A Tree (where we get to "shake your tree to see which storytelling apples fall out, in the form of a lovely storytelling exercise called "5-4-3-2-1") - some Alchemy - some Gold - and finally a Cake with a Cherry on Top!Think "Desert Island Discs" but in a Clearing! Also think about William Shakespeare - and about Jaques in "As You Like It" in particular:"All the world's a stage,And all the men and women merely players;They have their exits and their entrances,And one man in his time plays many parts,His acts being seven ages..."Jaques: Act II Scene VIIAnd as my Guest in the Podcast: Now is your 'moment in the sunshine' to share your story!Who are you? What's your story? And what 'life-lessons-learned-along-the-way' would you like to share with us? And just to get bit "existential on yo ass" too (!) what would you like your legacy to be? How would you most like to be remembered?And all my guests have at least 2 things in common: They are all Creative individuals - and all with an interesting story to be told!If you'd like to find out more, then please do check out my websites www.secondcurve.uk + www.instantwit.co.uk - and there's also a dedicated "Good Listening To" Facebook Group c/o the link above.Plus if you'd be interested in the experience of being given "a damn good listening to" yourself, or you'd like to explore the idea of some Personal Impact Coaching from me CG - to help level-up your confidence, communication, and personal impact c/o my online Coaching proposition: The Second Curve "Zoom Room" - then, by all means, do get in touch via any of the usual social media channels (see above) or you can email me at chris@secondcurve.uk (The Second Curve "Zoom Room": Coaching to help you 'level up' your IMPACT - or to get Clarity on how to get to "where next?")
On this special segment of The Full Ratchet, the following Investors are featured: Minnie Ingersoll Oren Klaff Jason Whitney Nikhil Basu Trivedi Each investor illustrates a critical lesson learned about startup investing and how it's changed their approach.
Jack Klaff’s first movie was Star Wars: a two-day booking for which he was paid £250. Star Wars fans still write to ask him for his autograph. But to focus on that one film from 1976 is to miss the rich variety of an acting and directing career that has taken in Shakespeare, James Bond, Chekhov and Midsomer Murders, alongside writing more than a dozen one-man shows for television and the stage. He’s also been involved for thirty years in the public understanding of science, working both in a think-tank in Brussels and as a visiting professor in the US. Brought up in South Africa and the son of a watch-maker, Jack now lives in South London, where he’s set up a home studio so he can do Zoom productions of Beckett. In conversation with Michael Berkeley, he looks back critically at the way he was brought up during Apartheid, and how he was affected when his uncle and aunt were imprisoned as political dissidents by the South African regime. And he talks about what it was like recording Star Wars – a franchise then so unknown that his agent put the booking in the diary as “Stan Wars”. His playlist includes Schubert’s much-loved String Quintet, in a recording he loves from 1956; Yo-Yo Ma playing “Hoedown” with Bobby McFerrin; a late string quartet by Beethoven; Maria Callas in La Traviata; the African song Shosholoza; and Danny Kaye making fun of Russian composers. Produced by Elizabeth Burke A Loftus Media production for BBC Radio 3
On this special segment of The Full Ratchet, the following Investors are featured: Oren Klaff Tamara Steffens Leo Polovets Byron Deeter Each investor highlights a situation where they decided not to invest, why they passed, and how it played out.
Klaff’s "Squirrel" Theory And The Biggest Mistake Business Owners make in the sales process
Today's episode is a throwback to when we had the amazing Oren Klaff on the show! We could all use a recap on his sales strategy and learn from his techniques, so whether this is your first time hearing this, or your 5th, make sure to take notes!
On this special segment of The Full Ratchet, the following Investors are featured: Leah Solivan Oren Klaff Jason Whitney Darren Bechtel Each investor discusses a portfolio company that did not survive and why it was that they failed. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.
On this special segment of The Full Ratchet, the following Investors are featured: Adeyemi Ajao Oren Klaff Leo Polovets Each investor discusses sectors, drivers and/or trends that may have significant impact in the future and are potentially positioned for outsized-returns. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.
On this special segment of The Full Ratchet, the following Investors are featured: John Vrionis Bradley Tusk Oren Klaff Each investor describes the most unusual situation or pitch that they've encountered as an investor. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.
The New York Times best-selling author of Pitch Anything teaches how to Pitch Anything, how he’s been able to raise over $1 billion of capital throughout his career, the importance of understanding the psychological referencing systems known as frames and his obsession with motorcycles.
Oren Klaff, the bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy-in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. More on this Sales Influence Podcast.
Own the Day - Aubrey Marcus The Speaker's Quick Guide to Telling Better Stories - David P. Otey Pitch Anything - Oren Klaff
A book about understanding the the psychology, physiology and frames that are present in an encounter between two parties that are willing to sell and buy.
About the Author Oren Klaff is one of the world’s leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast. Source: https://books.google.com.au/books/about/Flip_the_Script.html?id=wQzwwAEACAAJ&source=kp_author_description&redir_esc=y Click here to buy on The Book Depository https://www.bookdepository.com/Pitch-Anything/9781501211751/?a_aid=stephsbookshelf About the Book When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million–and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, “Pitch Anything “will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art–it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. “Pitch Anything” introduces the exclusive STRONG method of pitching, which can be put to use immediately: Source: https://www.goodreads.com/book/show/10321016-pitch-anything BIG IDEA 1 (3:26) – Control the frame, control the world. This is one of the fundamentals of the book. There are different frames used by you and other people to block or control a conversation. In the book Oren Klaff talks about how you can break frames by defining expectations. You can do that with a little bit of light humor. For example when someone says they’ve only got 10 minutes, you can reply by saying “no worries, I only have eight”. This helps level the field back with them and changes the power dynamic. The frames that he talks about in this book are power, time, prize and intrigue. The prize frame where you become the prize that makes the target qualify themselves to work with you. Why should you work with them, never mind why they should work with you?! Intrigue frame is about effective storytelling to create interest and let people experience the story to create better emotional connection with them and avoid over-analysis by connecting. You will find the examples he shared in the book are things you have faced, could faced or potentially could face when pitching or having that sales conversation. BIG IDEA 2 (7:16) – Talk to all the brains. This is the second key concept in the book which underpins everything. It links all the sales techniques, conversations and relationship building to the three brain theory. The three brain theory says that we have three brains which have evolved over time. These are firstly, the croc brain – primal instincts like fight or flight, housed in the oldest part of our brain. In the middle, the midbrain which creates meaning and reason around things. And then the executive brain that makes complex decision making and problem solving. The author argues that pitchers generally need to talk to all three brains. Not just the executive brain or decision making brain because that is what YOU used to design the pitch. What we miss constantly is going via the other brains to get to the executive layer. So if you go with your executive level brain and start pitching your plan, without addressing reptilian crocodile brain then you’re missing something. This is because at that point you are wow-ing them with data, they are still wondering if they like you or trust you or not. Therefore they can’t process with that executive layer of decision making. One of the structures Klaff gives is a twenty-minute pitch. It is because that’s all you’re going to be able to grab people’s attention for. Another structure is thinking beyond the ‘prize’. For example, if you’re selling an investment opportunity as return of investment in the form of money, the real prize is what the money represents, what it means to them and their life. There is a whole chapter in the book about not being needy. When you’re trying to buy a car or cancel a phone contract, sometimes you get that sense of desperation from sales people. It’s a better position for you to have your clients try to win you to be their provider instead of the other way around. This happens by connecting with the right parts of the brain at the right time and being prepared to walk away from a deal if necessary. BIG IDEA 3 (11:30) – Preparation, preparation, preparation. In all of the examples he gave, all the stories he tells and all the escapades he’s been a part of you can see the intense level of preparation that has gone into those pitches. Some of those are multiple million dollar deals. This preparation is what sets teams apart from each other. There are distinct roles and thinking that people have to work through to get that pitch to that final position. This preparation is not just about the actual ‘stand and deliver’ presentation. The practice responses of all the things that the prospect or the competition might throw up in a discussion. Preparation at this level will set you apart. Music By: Eyes For Eyes – Instrumental Version ByMaytal Michaeli Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us.
Do you have a story that you want to share but you hesitate because of fear? Do you want to use your experience to help others but the fear of what they may think keeps you paralyzed”? This week we are talking with Becky Klaff about how she is using her story and being vulnerable with her message. We are continuing our Unconventional Leaders series with this powerful interview about sobriety, leadership, and the courage it takes to use your voice. Please connect with Becky at: https://www.becomingbeckylicious.com/ Connect with Becky Klaff: Website Facebook Instagram --
There's a single sentence I use to gauge the belief level of those I'm selling. Here it is (and here's how it'll speed up your marketing education)... Imagine a simple sentence that could help you identify the points where your potential customers are getting stuck before opening their wallets to give you cash... Sounds good, doesn’t it?! … and what if I could show you how to increase sales by using this sentence to show you the BEST way to communicate with your dream customers??? Well, Holy Batman (and all the Avengers)! Watch this space... because that sentence exists, and I’m gonna show you how to apply it to your business! “OH, WHAT?!!” Yes, you heard me right! FINDING YOUR CUSTOMERS OBJECTIONS I first had this realization when I was coaching the original Two Comma Club X people, (way back in the day). I realized that there was a single sentence that could help people identify where their marketing was lacking. Over time, I started to develop this idea and test it out... So today, I’m gonna help you to understand your customer more. But first... A BLATANT PITCH What I’m about to share with you is actually taken from a segment of my first OfferMind event… and here comes the pitch ;-) #Everyone should come to OfferMind. Tickets are already selling fast, and I'd love you to be there. We have an amazing event this year. We ONLY have 1038 seats and Russell Brunson is keynoting! … and the swag, well that’s another story! … BUT I’M NOT PROFESSOR X One of the things I hated when I first started learning about marketing was that gurus would say things like: “You gotta join the conversation that's happening inside your customers head.” ...and I'd be like, “Okay, how do I do that?” But that would be it… that was the sum of their advice! It was frustrating for me... I didn't understand what it meant to join the conversation in my customers head. I didn't know how to do it... I was like, “ … what are you talking about? Are we talking a Charles Xavier X-Men kind of thing? How do I get inside their head?” … I felt like I was lacking some special power. I didn't know how to actually pull off what these gurus were talking about! … so I started coming up with a cool way to get inside my customers head by watching what they were saying. CREATING A FRAMEWORK I don't like creating something that I can't measure, and so I put together this simple framework. The framework massively follows the vehicle, internal and external false belief formula that we use to move a customer through the process of buying. What's cool about this sentence is that it helps me figure out: How ‘sold’ somebody is. Which false beliefs I need to crush. I want to show you: How the brain experiences the sale. The sentence that runs alongside each stage that helps me know where people are stuck. When I join the conversation in my dream customers head, (using this technique) I can see whether the belief they’re stuck on is: Vehicle Internal External Then once I know where they’re stuck, I can engage with them in that place and help to move them along to the sale. I’M A DETECTIVE I do a lot of Facebook Lives, and as I'm doing them, I'm watching the comments to see the reactions. There are certain things that my potential customer says that let me know: “Oh my gosh, my sales message/ funnel is NOT doing a certain thing well enough…” It's the way people say things which makes me think: “Hmmm… it looks like that person's stuck on internal based beliefs. They think that they’re NOT good enough to pull off what I'm showing them … or they don't think they have enough time?” I run a sentence through my head to analyze comments and get inside the head of my dream customer Let me ask you a question… ARE YOU A SALESPERSON? If you have a business, your hand should be up! Q #2: Do people ALWAYS buy the moment they see your product?’” A: Probably not! What! But I thought your product was the best? I thought it was amazing... (This is where it starts to get good my friend.) Q #3: Why don't people buy? A: (When I asked the audience at OfferMind they gave me these reasons) No money. No content. Bad Stories. False Beliefs. Concerned about the ROI “I’ve got a few last questions before I buy, man.” ...but ULTIMATELY, those are *NOT* the reasons why your customer isn’t buying… and it all has to do with HOW the brain experiences a sale. NEW IS SCARY I love the movie The Croods. The daughter wants to have new experiences, and in the beginning, the father is really scared of leaving the cave. He tells a story which ends with the words, “...and one day she saw something new, and died!" The fact is that there’s a part of EVERYONE’S brain that reacts the same way when it sees something NEW. It's the same psychology. Anytime something new pops up, we start to go into ‘crap mode’ and part of your brain starts to run red flags. YOUR 3 BRAINS One of my favorite books is called Pitch Anything by Oren Klaff. In the book, Klaff talks about the three parts of the brain that you actually talk to during a sale. #1: The first brain you're talking to is the croc brain. The croc brain is a picky and cognitive miser who's primary instinct is survival only. This means it’s looking for ways to reject you. No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult - Oren Klaff People don't know they're doing it, but they’re actively looking for ways to say no. People wanna be included in stuff. They want to be where they’re supposed to be. They want the feeling of togetherness that oxytocin gives, but they don’t want to get kicked out of the tribe for doing the *WRONG* thing. We want to be around other people. We want to be accepted but we also don't wanna be in places where we're not supposed to be. Q: What does this mean for you and your product? A: It means that when your customer comes into contact with something new, subconsciously they start to find ways to let themselves out of the pressure of actually doing the new thing. This is such a huge deal when it comes to sales. Your customer is looking for a logical way to release themselves from having to move forward. Once you’ve satisfied the Croc brain that there’s no danger to its survival, you move on to… THE MID-BRAIN #2: The Mid-Brain is the part of the brain you pitching to if you satisfy the croc brain. The mid-brain is concerned with status and position, so it starts to come up with objections like: Oh my gosh, no! I don't belong in that category. I'm making the right decision. I'm gonna protect my status. I'm not supposed to be there. I'll have a status increase by saying NO, not, YES... If you satisfy the objections of the Mid-Brain, you’ll move onto… THE NEOCORTEX #3: The Neocortex = the logical part of the brain. .... we think the Neocortex is where the sale happens, but it only stands a chance of the other two brains have already decided to buy. The Neocortex comes in to justify the sale logically. When we speak about features… this feature... this feature... this feature... this feature... … we’re speaking to the logic driven Neocortex and thinking that's where the sale happens. BUT that's NOT what happens… MAPPING THE SALE I've figured out a way to map and measure how sold somebody is. *This is powerful stuff* Here’s how the brain experiences the sale… #1: The possibility of product service working, in general. What they're gonna ask is: “Oh, you got this cool thing called funnels? Does it even work?” They're gonna question the vehicle itself… Does it even work? … and if they see a possibility that it could work, they graduate to internal based concerns. #2: The Possibility that they might succeed The very next thing that they're gonna say to themselves is: “Oh, I see it works in general, but I just can't see myself pulling it off.” A lot of people I coaching play *that move* thinking that they’re logically letting themselves out of the sale and taking action. They're like: "Hey, I believe that what you're talking about. Yeah, it’s true... but there's just no way I can pull that off." That's means I sold their brain, one third… I’ve got them past the first vehicle base hurdle, but then they got stuck on the second internal objection. In their mind, the customer is saying things like: Oh crap, I'm not a fit. I'm not worthy. There's no way this is actually gonna work for me. … so it’s your job to move them past this hurdle so that they can get a ‘YES!’ Once they graduate the first two hurdles, they get a ‘yes’ to the questions: Is it possible? Is it possible for me? If I can help them through the first two questions, then they progress to the third category. #3: The possibility of them having enough resources on the journey. They ask the question: “Am I'm gonna have enough? They see that: The Vehicle works. It's possible for them. … but they don’t know if they’re gonna have enough resources to make the journey. They wonder if they have ‘enough’… Money Time Community support Support from spouse or family The overall fear is that: I don't have enough RESOURCES for my journey. They see that it’s possible to make the journey... however, they’re worried about what it will take to get there. … and so you have to resolve that concern. The good news is that it's one of the easier objections to actually resolve. FALSE BELIEFS If you look at how your customer responds, it’s easy to run their reactions through a simple sentence to see which objection they need to move through... The possibility of the product/service working in general = VEHICLE Possibility of the customer succeeding at driving the vehicle, (can they see themselves as the other person?) = INTERNAL Possibility of having enough resource for the journey = EXTERNAL I hope that you can see that this is a *BIG DEAL* for your sales conversation! Finally… HOW TO BUILD A FUNNEL IN 11 MINUTES! (Yes, it’s possible) Occasionally, I’d walk out of a coaching session and Russell would say: "Dude, glad you're done. I go live in 11 minutes! Can you finish this funnel?" I'd be like, “11 minutes to build a funnel? Oh my gosh!” So in my head, I’d run through the exact formula I’ve just shared with you: Vehicle Story Internal Based Story to change their internal beliefs External Based Story Plug into the frameworks Grab that page from this funnel… and that page from this funnel... BOOM! … things are always soooo much easier with the right framework! Until Next Time... #Get Rich, Do Good! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.
Successful realtor Hersch Klaff of Klaff Realty discusses drops by Local Foods to talk about his humble beginnings as a farmer in South Africa, coming to America, and that one time he tried to purchase the Chicago Cubs!
Harry Klaff, managing director at JLL, stops by to discuss the opportunity that trade groups have to affect significant change in the D.C. region. Specifically, the Northern Virginia Chamber of Commerce and the MetroNow Coalition have taken huge steps in making the area better for communities and companies alike.
Oren Klaff is one of the most animated and enlightening pitch men in the business. According to his company bio, Klaff founded his company, Intersection Capital (IC) in 2005 and has since grown the firm to approximately $2 BILLION in aggregate trade volume across a diversified portfolio of transactions. He is responsible for business and product development and oversees Velocity method of corporate finance, which offers a proprietary method for packaging deals. This is one of the most fun, exciting and information packed episodes we've ever done. Learn how to PITCH ANYTHING!
Oren Klaff is the author of Pitch Anything which is a book that uses neuroscience to help position new ideas. Klaff is an investment banker by trade and he's used this methodology to raise over $400 million from financial institutions. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. --- Get updates about new podcast episodes by subscribing to the newsletter at www.howtofindajobin10days.com and e-mail questions to job10days@gmail.com
As you may know, I reserve my solocasts for topics which have been nothing short of monumental in my journey as an outdoor founder. So this week, I'm talking with all of you about something that, having started two companies and been in the outdoor industries for fifteen years, I had never done up until a few weeks ago. What I'm talking about is . . . writing a pitch deck! In just a few weeks, I'll be presenting at the Outdoor Women's Industry Coalition Pitchfest. I'm super honored to have been selected to be one of this year's presenters, but it's a new and challenging experience for me. In preparing my own pitch deck for the event, I learned so much about building and rehearsing pitch decks and I'm excited to share this process with you. When I sat down to write my pitch, I had to really get to the nitty gritty and evaluate what my company needed, what I wanted to get from this experience. I had to know, specifically what my ask was. And then, I started reading about how to give an awesome pitch. In my solocast, I'm talking about the two most helpful resources to me in preparing this pitch deck, and the hard editing process I've been working through to get it just right. I'm also sharing some of the negative thoughts I'm refusing to believe about my pitch, and three steps for building an amazing pitch. This pitch deck has been such a learning experience for me and for developing how I think about the needs of my company. I've never done one before, but I'm choosing to see this an asset, not a liability. If you don't know what can't be done, there's nothing to stop you. I hope you'll learn from my process and the resources I'm sharing. This episode is a must listen for anyone looking to pitch or promote their ideas! Bravery in Business Quote “Well, the way I look at that is I've never done this before and that's actually my biggest advantage. Because what I don't know won't hurt me, right?” - Kristin Carpenter Ogden (Click to tweet) Cliff Notes Entrepreneurs should pitch a story, not just figures and facts. Struggled with two limiting ideas about writing this pitch. She refused to believe them, but they're still inside her head all the time. She didn't have enough time to write a good pitch deck. Only had six weeks from the time she found out she got in to the presentation. The pitch is only five minutes long. She is “incredibly verbose” so 5 minutes is a real challenge. Started telling herself that not having done this before was an advantage. Because she doesn't have the experience to know that it can't be done in 5 minutes, she's going for it. Rehearse your pitch in front of a variety of people to figure out what the different reactions are, and what engages each audience Edit out everything that isn't causing an emotional reaction. Even pitching financials, she tried to frame them in terms of a story, hot cognition. When giving the pitch, stay present because this will keep you confident. Confidence also comes from being well prepared. 3 Tips for Building a Pitch Deck Focus on “hot cognition”, i.e. stories that will spark emotion (from Klaff). Confidence creates flow. Be Confident. Remember that you are just the vessel for the mission of the project. “I have two children in real life and I have two children in my business is I guess you'll love them both very much, not one over the other. They're very different.” (Click to tweet) Resources OIWC.org IntrepidEntrepreneur.net PitchAnything.com GetBacked.com Questions@IntrepidEntrepreneur.net Show Notes: IntrepidEntrepreneur.net/pitchdeck
Oren Klaff is the Managing Director of Intersection Capital and a #1 Bestselling Author for his book Pitch Anything. With over $400M in deals on his resume, Oren is well-qualified to cut through sales guru BS and give it to you straight. His secret? Neuroeconomics. A single field of study that sorted out the different motivation and economic responses of the human mind and shows how the brain responds to pitches. Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. In his book and this interview, Oren describes how to override the brain’s programming and close more deals. Oren’s Challenge; In your next few meetings, don’t talk about weather, sports, or politics. It’s a waste of time and lowers your status. If you are in sales, you need to get his book; Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Connect with Oren Twitter LinkedIn Website FREE COURSE If you liked this interview, check out episode 71 with Bob Seawright where we discuss cognitive biases, finance writing and the red team/black team approach.
We are excited to welcome investment banker and author of “Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal,” Mr. Oren Klaff, to The Second Stage. During our time with Mr. Klaff we will discuss his S.T.R.O.N.G. Methodology and why establishing a high status position matters. As a leader or business owner pitching a potential investor or large client, join us to learn the most common pitching flaws and how to gain frame control. Don't be afraid to make the buyer qualify him or herself back to you. Be direct, have the confidence to ask why you should do business together, and create curiosity to make the buyer listen.
Oren Klaff has raised over $400 million of investor capital from high net-worth individuals and financial institutions. He is also the author of Pitch Anything, and he teaches others on how they can get the competitive edge in any negotiation scenario. Oren talks about how you can frame a negotiation to your advantage and how to get a buyer's interest in 150 words or less. Key Takeaways: [2:20] What was Oren's defining moment as a man? [3:30] How did Oren discover that monogamy was what he wanted? [5:05] What does Oren do? [6:20] What's Oren's book, Pitch Anything, about? [7:40] The strength of your status and quality of your presentation = the amount of attention you get. [8:30] Nobody is going to listen to you for 3 hours. People are busy. [8:50] Pitch Anything is about how to raise your status so people will pay attention to you. [11:00] The human mind is built to protect you in social situations. [11:35] It's natural to act nice in high-risk situations to lower tensions, but it hurts you in negotiations. [13:00] It can only go two ways. Either you're superior or the buyer is superior in terms of status. [13:15] Most buyers assume they're superior due to them holding the money. [13:40] Reframe the meeting so that the buyer has to earn your attention. [15:25] Trying to get a raise at your job? Listen to Oren's advice here. [17:40] How do you sell the story? [20:55] NPR knows how to tell a story, Fox News doesn't. [24:10] Oren shares two of his 150 word pitches. [29:35] Look out for Oren's second book coming out soon. [31:45] What legacy would Oren like to leave behind? Quotes: “Your strength of your status and quality of your presentation = the amount of attention you get.” “The buyer is the commodity, not you. Money is the commodity, not you. The buyer has to earn your attention.” “If you do something of value that will stand the sands of time, that’s a good legacy.” Mentioned in This Episode: http://www.vancitybuzz.com/ http://mantalks.com/ http://pitchanything.com/ http://pitchanything.com/mantalks Pitch Anything by Oren Klaff Music Credit: Parlange & Latenite Automatic (jesusparlange.com – lateniteautomatic.com) za2mxqz4
A Christmas special warms up your cockles ahead of a new and exciting second season of your favourite Doctor Who podcast! The Complete Menagerie return for festive fun in a unique Doctor Who and James Bond crossover. Join Greg, Sam and Tom for beer and nuts as we venture into: The Timelash: Fighting out Bond and Who The Mind Probe: Actor and Author Jack Klaff speaks out. The Index File! ...and much, much more. TX: 21st December 2015. Features strong language and adult humour. Listener discretion is advised.
Nic raps about the book "Pitch Anything" by Oren Klaff. She discusses the 'croc brain' and why your message may not be 'sticking' with your listeners.