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3 episodes with oesk
2 episodes with oesk
2 episodes with oesk
Today the crew review and compare the same yeast strand, but different Four Roses Barrel Strength Mashbill OBSK vs OESK. What is your favorite yeast strand?
The crew tries 2 of the 3 Four Roses New 100 Proof Single Barrel Recipes, OESO and OESK. While we could not locate the third we compare and contrast the two we did. Four Roses has 5 yeast strands with 2 unique mashbills that create 10 single barrel variations.
Four Roses latest innovation is a welcome change. Instead of releasing finished product at twice the price, they are releasing 100 proof versions of their recipes at a LOWER price than their retailer selected single barrels. The new red label looks fantastic and the juice is great as usual. Today we're looking at the OESK recipe. This is the LOW rye mashbill with the spicy yeast. Always a favorite at our barrel picks, the spicy yeast pairs perfectly with the sweeter than industry standard Four Roses. Early Grey tea, sweet oak, cinnamon, and toffee are all at play. The 100 proof may just be the secret to Four Roses as well. Grab these before they're gone!
Our best bourbon deal in the store! The elegant baking spices and fruit of this traditionally "high rye" bourbon can't be beat and for $24.99 for a limited time, we may never see this deal again. Honey, cinnamon, raspberry and rich caramel are all perfectly balanced in this 90 proof, 7yr old blend of Four Roses most popular recipes, OBSK, OBSO, OESK, and OESO.
While we are usually talking all things Pursuit Spirits or the backstage of the business, today we are taking a rare opportunity to taste through this year's Four Roses Limited Edition Small Batch, and each of the 4 components that make it up, to see if we can peel back a bit of Brent Elliott's brain on how he put together this year's annual bottling. Aged 12-25 years old, and bottled at 108 proof, we taste through a 12-year-old and a 16-year-old OESV recipe, which features notes of delicate fruit and caramel; a 14- year-old OESK recipe, with notes of baking spice; and a 25-year-old OBSV recipe that boasts delicate fruit and rye flavors. Did you enjoy this episode? Would be interested in us doing more like it? Let us know! For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about the Four Roses recipes at the link below. https://www.fourrosesbourbon.com/our-recipes Is there anything better than sitting next to a campfire with a bourbon in your hand? Absolutely not. Here's your chance to win a Solo Stove Bonfire 2.0 to accompany that bottle of Pursuit United. Sip on Pursuit United, roast some marshmallows, and enjoy the evening. https://brbn.at/win
We're celebrating 150 episodes of the Bourbon Lens with some very special bourbons. We appreciate each and every one of our supporters, listeners, fans, and friends. Without you, we wouldn't have the drive to continue producing the bourbon and whiskey content that we do. Cheers to you! And here's to 150 more! In this episode, Jake and Scott have a blind lineup of the last 3 Four Roses Limited Edition Small Batch releases. Which will come out on top? Which year is your favorite? Our 3 Glasses contain: Red - 2020 Green - 2021 Yellow - 2019 Scott's Ranking: 2019 (Yellow) 2021 (Green) 2020 (Red) Jake's Ranking: 2021 (Green) 2019 (Yellow) 2020 (Red) Details on Batches: 2019 (aka Yellow) Non-chill filtered and bottled at a 112.6 proof, the 2019 Limited Edition Small Batch marks the first Four Roses limited-quantity bottling to feature a 21-year-old Bourbon which is from the distillery's OBSV recipe. This release will also feature a 15-year-old OESK, 15-year-old OESV and 11-year-old OESV. NOSE - Elegant aromas of oak, honey, red raspberries and vanilla. PALATE - Bright, sweet fruits, cinnamon, baking spices, and mellow barrel flavors. FINISH - Rich, soft and lasting finish. 2020 (aka Red) Non-chill filtered and bottled at a 111.4 proof, the 2020 Limited Edition Small Batch features a 12-year-old Bourbon from the OBSV recipe, a 12-year-old OESV, a 19-year-old OBSK and a 16-year-old OESK. NOSE - Apple, Orange Peel, Honey & Vanilla PALATE - Apricot, Pear, Hints of Red Berries FINISH - Rye Spice, Light Oak, Refreshing Fruit 2021 (aka Green) Non-chill filtered and bottled at a 114.2 proof, the 2021 Limited Edition Small Batch features a 16-year-old Bourbon from the OBSV recipe, a 14-year-old OBSQ, a 12-year-old OESK, and a 16-year-old OESV. NOSE -Ripe Berries, Light Floral, Rich Warm Oak PALATE - Plum, Orange Peel, Delicate Spice FINISH -Vanilla Cream, Dark Chocolate Show Links: Four Roses Limited Edition Bourbons Four Roses Bourbon | Kentucky Bourbon Whiskey Four Roses Virtual Tour The Remarkable Resurrection and Unique Nature of Four Roses Bourbon The Best New Whiskeys To Seek Out This Month Price, where to buy Four Roses Limited Edition Small Batch 2021 Image Credit - Four Roses Distillery We are thankful for everyone who has supported us. A huge shoutout to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, & Twitter. And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott, Jake, & MichaelBourbon Lens
Matt and Scott review a couple of Old Town Four Roses SiBs. Nick's Hot Licks and Chad's Selection were OBSF and OESK bottles that did not disappoint.
#WhiskeyTube #FredMinnick #BestBourbon Best Bourbon of the 21st Century.... This Is Number 1 This is it. The number 1. Best Bourbons of the Century So Far.... Four Roses' former master distiller Jim Rutledge: https://www.fredminnick.com/2015/07/01/greatness-retires-rutledge-leaves-four-roses-bashes-flavored-whiskey/ About the Best Bourbons of the Century So Far, longtime whiskey critic Fred Minnick has tasted the majority of the bourbons in this century, the 2000s. He's celebrating Bourbon Heritage Month by naming his picks for best bourbons of the century. Note: This list does not include barrel finishes, ryes or Tennessee Whiskeys. Only bourbon. Sponsors: Manscaped (enter SMOOTHFRED at checkout for 20% off and free shipping): https://www.manscaped.com 291: https://distillery291.com B-Line: https://findyoursippingpoint.com Michter's: https://michters.com Videos of previous Bourbons of Century #30: https://youtu.be/QC-pyLcqam0 #29: https://youtu.be/-srqGGOtFe8 #28: https://youtu.be/vY9PFLvvA3c #27: https://youtu.be/rbKThElWwjU #26: https://youtu.be/2DHPtpTQDZ4 #25: https://youtu.be/PT-EWP6mXuE #24: https://youtu.be/KB3TaZ45fpo #23: https://youtu.be/fO_xEp6SsPk #22: https://youtu.be/X6WX-MTARM0 #21: https://youtu.be/vbIEK4tSsio #20: https://youtu.be/ub-SmHGheTU #19: https://youtu.be/htXUioCWRfo #18: https://youtu.be/3PgQ0KEY8V8 #17: https://youtu.be/t89b-mrswog #16: https://youtu.be/dLhUQ_JDGrY #15: https://youtu.be/bJ8YOgj3ACU #14: https://youtu.be/hUlxYuhy_TU #13: https://youtu.be/XEqrchrCJX4 #12: https://youtu.be/XUGhXytjcq8 #11: https://youtu.be/PqlldPO1OKo #10: https://youtu.be/Ye08ilo4d5Y #9: https://youtu.be/4ksGywljrN8 #8: https://youtu.be/inTojv0qAhw #7: https://youtu.be/wHK3tHV3e9A #6: https://youtu.be/NWLyfz2neck #5: https://youtu.be/VRN42ar0A10 #4: https://youtu.be/KJ7sx1fw_vE #3: https://youtu.be/tdfOAZ7gYnc #2: https://youtu.be/BmhTRl15n6Y #1: https://youtu.be/-JashwP_g1Q ___ Subscribe: https://www.youtube.com/channel/UCyE_GJtYr3yowks2iv1o4jg Become a member: https://www.youtube.com/channel/UCyE_GJtYr3yowks2iv1o4jg/join _____ Buy Fred's Books https://www.amazon.com/Fred-Minnick/e/B002N1IVXW?ref=sr_ntt_srch_lnk_3&qid=1597668203&sr=1-3-catcorr ---------- Follow Fred https://www.instagram.com/fredminnick/ https://twitter.com/FredMinnick https://www.youtube.com/channel/UCyE_GJtYr3yowks2iv1o4jg THE 2013 PRESS RELEASE ON FOUR ROSES 125TH Four Roses Distillery announces the second 2013 limited edition bourbon to mark the brand's year-long celebration of its 125 years in distilling. The first was a single barrel bourbon released in the spring and the second will be the 2013 Limited Edition Small Batch Bourbon, to be released this fall. Four Roses Master Distiller Jim Rutledge personally chose three of Four Roses' ten unique bourbon recipes to create the new barrel strength, small batch bourbon. The recipes, each with different flavor characteristics, include an 18-year-old selection of Four Roses' recipe coded OBSV (featuring delicate fruit, spicy and creamy characteristics), a 13-year-old OBSK (rich in spiciness, full body), and a 13-year-old OESK (spicy, full body). The bourbon exhibits aromas of creamy vanilla, light oak and cherry cordial, with hints of nutmeg and cocoa. The palate offers flavors of raspberries and apricots, encompassing a long, luxurious vanilla bean and cherry finish. This anniversary bottling offers a taste straight from the barrel when the bourbon is uncut and non-chill filtered. Approximately 8,000 bottles of the Four Roses 2013 Limited Edition 125th Anniversary Small Batch Bourbon are planned for distribution in September to U.S. markets. "I'm always coming across some really amazing bourbons during the selection process," said Rutledge. "And for this special release, I was presented with quite the challenge to make a selection...
Hunting for rare bourbon is hard these days so many people have gravitated to single barrel selections as a way to combat it in the hopes of getting a stellar bourbon that is less expensive and more appealing. On this episode, we blind taste our way through a series of five comparisons where we try to see if a single barrel store pick can compete with past limited editions. We see if Weller CYPB, Booker’s Rye, 2016 Four Roses Single Barrel, and Elijah Craig 18 are worth the price. We also talk about flavors we prefer over others and how to create your own small batch limited edition bourbon as well. If you’ve done something like this before, drop us a comment with your results. Show Partners: The University of Louisville now has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/pursuespirits. Barrell Craft Spirits is always trying to push the envelope of blending whiskey in America. Learn more at BarrellBourbon.com. The 2019 Kentucky’s Edge Bourbon Conference & Festival pairs all things Kentucky with bourbon. It takes place October 4th & 5th at venues throughout Covington and Newport, Kentucky. Find out more at KentuckysEdge.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick talks about the return of bourbon. Is it worth waiting in line or camping out for bourbon? Tasting store picks vs. limited releases. Weller CYPB vs Weller 107 pick by Cork N Bottle Booker’s Rye vs Knob Creek Rye by Westport Whiskey and Wine 2016 Four Roses Limited Edition Single Barrel OESK vs North Atlanta Bourbon Society OESK Elijah Craig 18yr vs Elijah Craig Loch n Key Wild Turkey 17yr Decades vs Russell's Reserve by Cork N Bottle How many barrel picks have you been on? Is there something on the flavor wheel that you don't like to get out of a bourbon? Have you tried to create your own small batch before? 0:00 Hey everybody. If you have a bachelor's degree and live anywhere in the United States, there's now a way for you to take your bourbon education to the next level. The distilled spirits business certificate from the University of Louisville is an online program that can be completed in as little as 15 weeks and will prepare you for the business side of the spirits industry. It's offered by the AA CSP accredited college of business. And this certificate was developed in partnership with industry experts to be one of a kind and it's going to prepare you for your next adventure. Learn more about this online program at U of l.me. Slash pursue spirits 0:37 dry oak or the sweet Oh, I'm more of a circuit. Oh yeah, yeah, I mean, that's what that's my nickname. So they call me Coleman sweet. Oh 0:56 what's up everybody? It is Episode 219 of 1:00 bourbon pursuit. I'm one of your host Kenny, and we don't have a whole lot of news but it's festival season. And for bourbon pursuit, we are fortunate that we are going to be at some of the most prestigious ones around. We had a blast last weekend at hometown rising and now we are headed into bourbon and beyond weekend, the whole bourbon pursuit team is going to be there. And we have different sessions throughout the entire weekend. So make sure you go and check out the schedule so you can be there. bourbon and beyond.com. Of course Fred's gonna be there and he's scattered everywhere. But Ryan kicks things off on Friday at 1230 with beer drinkers bourbon, and I have the final session on Friday at six o'clock pm called what is a master distiller. On Saturday, I kick off at 1225 with barrel finished versus traditional bourbon. And we're going to be joined on stage by all the personalities that you've heard on the podcast before. So we would love to see you all there and please come say hi to us. There's always going to be bourbon pursuit t shirts. 2:00 Hats available at the Fred MC merchant so make sure you take a second and stop by their last week mark 65 years as Jimmy Russell being an active master distiller and now he is considered the longest tenured master distiller around Happy Anniversary Jimmy from the whole bourbon pursuit team. Maker's Mark is unveiling its first ever limited release bourbon that won't require a special trip to Loreto Maker's Mark wood finishing series 2019 new release, RC six will be available nationwide this fall. It marks the first of many upcoming whiskeys in the wood finishing series. As Maker's Mark plans to release a new one for a limited time nationwide each year. You probably already know about maker's 46 and the private barrel selection program that utilizes flavoring staves. This release was finished and secondary barrels containing 10 wouldn't staves dubbed RC six the staves made from Virgin America. 3:00 Or season for a year and a half and then baked in a convection oven. Before being introduced to the cast drink bourbon, Maker's Mark made 255 barrels, it's bottled at 108.2 proof. And you'll be able to find it nationwide in October with an MSRP of around $60. Not only is it festival season, but it's also release season. And release season means all the crazies come out. And for today's podcast, we look at really what that means because they're going to be bourbon lotteries that happen around the nation folks are camping out in parking lots. And there's a lot of hate around flippers and liquor store owners that are trying to get the most money out of these secondary values for these allocated Bourbons. So our goal in this episode was to see if we can help folks out there not feel the fo mo or the fear of missing out. We did our best to blindly set up samples of past limited edition Bourbons and compare them to single barrel private pics. The results are interesting, but the best part about this is that you can do this 3:59 At home, find a group of friends and get together and have a blind taste off and use some limited edition Bourbons versus some single barrels out there. Heck, if your taste buds prefer stag Junior over Big Boy George t stag, you're going to save yourself a lot of headache and money in the process. But you can do this as well for things like ego or 17 versus just standard single Eagle rare store pics. And there's a lot of them that spread the whole gamut of a lot of the big distilleries are out there. And if you ever get around to doing something like this, we would love to hear your results. Drop us a line on our Facebook page or mentioned us in your Instagram or your Twitter posts. All right, it's time to dive into the good stuff. Let's hear from Joe over a barrel bourbon. And then you've got Fred Minnick with above the char. Hi, Joe from barrell bourbon here. We're always trying to push the envelope of blending whiskey in America. Find out more at barrell bourbon.com. 4:53 I'm Fred Minnick, and this is above the char want to take you back in time, a time and bourbon will 5:00 wasn't cool when bourbon wasn't selling when Julian Van Winkle had to trade bottles of 23 year old Pappy, just to get a magazine advertisement. I'm talking about the 1990s. In the 1990s there was a very important event that happened that would shape the bourbon economy for the next 20 or 30 years. And that is the Japanese market crashed. You see up until that point the Japanese market was the number one thing kind of keeping bourbon alive. You had brands being specifically developed for the Japanese such as Blanton's Booker's know as mill the entire small batch collection essentially anything that was a an ultra premium of that time was being sent to Japan because the Japanese absolutely loved and continue to love bourbon. When the market crashed. You saw how the company's decided to deal with it. You had some 6:00 Who decided to put their efforts on domestic sales. So heaven Hill basically shifted their efforts to focus on the southeast and throughout the United States. Jim Beam really tried to double down and like places like New York and Chicago and San Francisco, they had really concentrated programs there and united distillers, now the CEO decided to sell. Up until that moment, they had actually been making more of their weeded bourbon to sell to Japan under the Rebel Yell label to compete with jack daniels. They had this excess of weeded bourbon and they decided to sell it and they also decided to sell their brands. They sold Rebel Yell eventually to the company that is now Lux go. They sold it old Fitzgerald to heaven Hill, and they sold Weller the Weller brand and the stocks and the archives to SAS racks. 7:00 Those are three companies who really wanted the bourbon and they really wanted to promote it. And as we all know, that particular whiskey was quite good and made an impression on anybody who ever tasted it. And I often wonder what would have happened if united distillers decided not to sell their whiskey and their labels to three companies who really did care about promoting bourbon? I've thought about that a lot. And I've come to the conclusion that I don't think bourbon would have ever has been as hot as it is today. The reason why united distillers has always been a scotch centric company and they've never put much effort into American whiskey. The exception being bullet and you know, George decal is kind of like barely, barely gets any budget, you know, at least they're now they're, they're paying attention to it, but that particular company has never really put a whole lot of focus on 8:00 American whiskey. So I look back on that time today as we celebrate bourbon Heritage Month. And we enjoy this incredible growth and all the fandom that we have in bourbon. I look back to the 1990s as the people who truly made the right decisions that got us to where we are today. 8:22 And that's this week's above the char. Hey, if you want to learn more about the history of bourbon, check out my book bourbon, the rise fall and rebirth of an American whiskey. Until next week. Cheers 8:37 Welcome back to the episode of bourbon pursuit the official podcast of bourbon, Kenny and Ryan here in our secondary recording studios in my basement if you're watching the video you you may notice the background it looks familiar. And we have a new guest on today and I'm sure usually when people come here they're always like, I can't wait to see Kenny's basement through all his bottles, bottles, bottles. I like upstairs studio better. We got more room. 9:00 On the dining room table, you were a little tight down here, but we'll make it work. So you can see the bottles. Yeah, so when I was planning the basement I never really planned this to be like a recording space. But it kind of turned out that well now you have lights and the whole shebang. You know, it's like, real deal. We'll make it work. We'll make it work in the cramped space. It'll, that's how to happen. But, you know, today, today's topic really came as it was a good suggestion by our guests. Because when we think about the significance and what it really takes to go in chase after unicorns and limited edition releases, it's becoming almost it's been it's difficult. Yeah, it's very, very difficult. It's either your, I don't even do it. I just gave up on it. Like two or three years ago. It's like no, not camping. Yeah, you're either camping or you're paying secondary prices, or, you know, CP and other people are kind of like, Oh, yeah, well, I've got a great relationship with the store manager. I buy everything there. And and that's great. But sometimes you also need to take a step back and think like, Okay, well, I 10:00 If I just keep buying a bottle of bourbon every two weeks, and I keep buying a 12 pack of beer odds are I'm probably spending almost two months as well and I could just bought off a secondary and in my case my store relationship it caused me a probably about five to $600 in tickets to like concerts and football games and all that stuff per year so I need to add that tax on to my math whenever I'm like I'm getting these a cost Yeah, maybe not. Yeah, I was like that big man. We've a lot be actually cost you more than the second Yeah. No doubt. That's definitely how it happens. But So with that, let's go and introduce our guest today. So today we have Mikey Conrad Mikey, welcome to the show. Welcome. Glad to be here. Yes. beautiful, magnificent basement. Yeah. See, we like to hear that it's all about the ambience. Right. That's the town. So Mikey, you know, first off, thank you for coming up with this idea because this is this is great because we get to kind of look at more of the bourbon culture side of things here. We get to look at really what does it take to look at a 11:00 Very good store, pick somebody that is from a Baroque barrel selection group, or whether they're stores that are very well known for it, versus chasing after those limited releases, which sometimes they're pretty much the same exact thing as those barrel selections just either aged longer or selected by the master distiller for various reasons, something like that. So kind of what was your your reasoning behind bringing an idea like this? Yeah, I mean that the main reason is kind of already been hinted at, like, it just got really almost ridiculous to camp to spend time, energy effort, money into chasing things that you weren't always sure if they were going to pan out to be what you think they're going to be because of everyone else telling you that you got to get this bottle. It looks pretty, you know, whatever it may be. And so you know, you start to take store pics or single barrel pics from clubs or stores or bars and you're like man says really 12:00 Good, this tastes better than you know the special release that came out. And so it really is just come to a simple like reality that time is something you don't get back. And so for a guy who's married, you know has three daughters. I'm like, Man Am I am I just spend too much time trying to always chasing bourbon. Yeah, man. I mean, come on. So Miss three genetics and glasses of the past. 12:25 I mean, that's where some of the really practical I mean, thought came into play as like, really, like, how much time should I be spending and it's like, man, there's access to so many great stores in this area alone, Kentucky, Indiana, like man, there's gotta be some a better way. So yeah, that's what and Ryan always talks about opportunity costs. Being when you say yes to something you're saying no to something else. Yeah, you definitely always gotta think of the opportunity costs. It's that and then it's also you know, in the value of your time, you know, Ryan being an entrepreneur and owning a few businesses. He he has this sort of level. 13:00 Thinking, because I go back and I think of like my 2014 days of camping in front of liquor barn and being like one of the first three people there and coming away with a 23 at the end of the day. Yeah, sure. It was fun. They were good times. And now if I think about it, like what I ever do that again, like, is my time more valuable than actually waiting in line? Yeah. Yeah. I mean, you gotta look at like your salary or what your earning potential is like as someone and and you're like, all right, I just invested nine hours to get this bottle. And it's, you know, 1300 1500 bucks, you're like, wait a minute, I could have just done my regular job and you know, done a lot better. But you know, but it's also fun to you got it. You can't discount that there's something in about going to the store going out for the hunt, hanging out with people to you know, get those bottles so that you can't totally just make it a numbers thing, but it's a Yeah, yeah. And nine hours is probably on the short end of the stick. Yeah, exactly. So it's even lower cut, you know, or even bigger opportunity costs. So, so I'm going to talk you know, we're going to talk a little more about these topics as we go but one of the 14:00 things that we're doing today is we are going to be kind of going into a double blind here. And this is going to be store pics versus limited releases. And these are store pics that I've had access to that I've purchased as well as limited editions that I purchased. And honestly, I told my wife I said, Let's set these up. We don't want to know if this is an Elijah Craig pairing. If this is a four roses pairing, I don't really know what it is. She really want to expose us. Oh, I mean, this is gonna make us look real bad. Yeah, okay. So so we're going to not not only know what the brand name, the mash bill, whatever it is, but then inside of that we don't know which one either one or two is the limited edition or is the store pick? Yeah, so we're going to go through and we're going to start off with our first one here. We were going through so we always know number one is on our left and number two is on our right. So we've got a lined up. So let's go ahead and kind of start 15:00 The process of nosing through these and figuring out I know what it is. Oh yeah, just by that. You're so fast, huh? Think it's a well or one of seven. You think you're going straight with the leader off the bat, huh? So I actually I have no idea I can I that was the first thing in my peripheral vision. 15:22 So I'll give you some ideas of what we have up line today. So we've got on the store pick side we've got a Russell's reserve from cork and bottle. We've got a knob Creek pick that was done to knob Creek right pick that was done by Westport whiskey and wine. We've got a nine year nine month OESK that was done by the North Atlanta bourbon society, which I chose that one because we're pairing that against a Brent face bottle which was the 20 1614 year old SK in addition to that, you know, we already said we got a well or 107 which is also cork and bottle pick versus a Weller 16:00 After perfect bourbon, which was a sample sent by Matt q six So Matt thank you so much for sending that along and hopefully we don't disappoint you here or hopefully hopefully we can yeah yeah 16:12 I really enjoyed the nose on this one I wasn't in love with the taste or finish or anything about it Mona maybe it's just cuz my first one 16:22 I'm kind of with you on that one. The nose is there but what taste might be a little weird Yeah, I mean we all profile on any of those on so they're trying to register in my head so this is also kind of the the issue with some store pics too is that a lot of people and a lot of stores? They will they always go and they want to find something unique. Yep. And so they try to find that that off profile one and so that could be the one here that is that is the off profile side of things about you Mikey need to have a guests on me and my guess is going to be way off. That's okay. It's got my brain. Ivan land I totally just glanced over. 17:01 But there is a big drop off on the back end of this thing. Yeah. The only thing I noticed up front when I first knows it was like some cherries and always get cherry out of like Weller's. But 17:13 that's the only reason why I said that. 17:16 I don't know. Wow, this is actually pretty hard if I just tasted the second one. 17:22 The taste is a lot better than the SEC. Oh, yeah. The second one's the first one. I'm going to go back to it because it was a little, like musty gonna, like funky? I don't know. Yeah, a little bit. I mean, it kind of had that weird finish to it, but I'm like some like I said, that's that's one of those things where you know, you go into a store and that's what they try to do they try to differentiate it by having some unique pick like that. They taste totally different, which is crazy, like did Laurin do these right? I hope 17:52 I can't be 100% on that one. But I hope so. 17:57 Mikey, how many barrel pics Have you been on? I know you came with 18:00 On one. Yeah, I think, right around five, and maybe, maybe one or two more, but at least five. Yeah. Have you found to find those like off profile ones? Have you found them before, I have felt small profile ones. And my brains always go in toward the masses. Unless there happens to be a large group of folks that just wants something really off profile. But if that's off profile can be off putting to someone that has an expectation of something that they want to, they want to sip or drink that's, that's within their, you know, their taste, right? And so we even at a place like New riff, like we, we got down to our two, we did them blind, and one was just significantly different. And my thinking was, man, guys, if we pick this one, people are going to think we're crazy. Yeah, they're not going to want to ever again, right, but the other one was just it was great, had a great nose, super sweet on the front, and this long lasting kind of sweet oak. And so we chose that one. So 19:00 But usually when that barrel picks I'm pretty simple like I have this very like Check. Check. Yes, yeah. Minus or check plus and yeah, if the nose on something is really weak I have a hard time putting it into the the check plus category but 19:15 I do like the nose on a second one a lot better than the first there's Yeah, like everything about the second one better. So I'm not entirely sure what it is. Yeah, I'm gonna put my vote for two on this one. I agree as well. But I mean, we've had so Ryan lands he's been on the show before he sent us a sample. A blind sample once Brian if you remember that. Yep. And we were we were dumbfounded by it. We were going through because we were like, is this a ride? Like it's got this minty flavor. It's like, totally, that means we couldn't pin it down. And then he was like, No, just a nine year Buffalo Trace. 19:50 Like, yeah, we're like, I didn't expect that when we were thinking I was like, some will have families day, like eight years or something from MTV, you know? But it was 20:00 Buffalo Trace Oh yeah, it was a crazy one. So I think I got my vote in number two Yankee what's your vote in? Yeah number two hands down all right all right so i think you won't do the reveal I'm already on the guess oh how about just trade them off you guys can you guys can both do reveals about that so you're real all right Mikey go ahead all right I'll reveal all right so here we go here we go number a number a number 20:27 oh boy sorry guys a one number one is Weller craft your perfect bourbon OC at least now I new 20:39 stuff right 20:41 the craft your own bourbon you whoever crafted it did not 20:46 you screwed up 20:49 yeah, that's I mean that kind of goes to show you right i mean we're out of the gate we already just said that doesn't work yeah, I mean and go me wrong like store pick one oh sevens like they trade upwards of 21:00 Like $100 now, but the crappy perfect bourbon i think is somewhere around 300 400. So you know, yeah, I mean, it was a limited release. It came in a fancy white label, but I'm just like, thrilled. I got it right on the nose. I was like, you should just leave now. Yeah, I'm done. See? 21:19 My drop word done? Well, let's uh, let's go ahead and refresh or reset here and he does dump dump bug it Here we go. Here's a here's a dump glass that you can use. Just go ahead and do that. All right. Have you done a 107 pic? I have not me either. 21:35 on the list though, I had the opportunity to do it. Which you know the Yeah, I mean, the honest weird thing about doing Yeah, we're going to have a just a big ol Weller mix mix, right here. So we'll just do that. We'll save that one for later. Is it pretty similar to like doing a Buffalo Trace where you know, you get it's 46 barrels and it's very similar. I don't need that here. So one 22:00 So when you do the when you do the well everyone oh seven pick. I mean, it's there's literally no difference than what you were doing with a Buffalo Trace or anything like that. 22:09 Except you have you have this high anticipation going into it. Yeah. Right because you're like, we did it like we're here like we're getting the Mecca. Yeah. I mean, you think like, it's going to be like crazy and like off the wall. Like you're super excited for it like you get it takes more than a little Yeah. You got barely a taste there. 22:30 And then so and so we're going to use it. So like I said, you go in like super, super amped for it. However, 22:38 when we did ours, I was actually sitting there with a few of the guys and I'm kind of like, it might be like one of the few times in my life where you're like, like so crazy going into it. That you say 22:53 can we get some new barrels? Because life's all about expectation? Nothing. No, yeah, nothing was like you 23:00 We're over the moon about any of them. I mean, so it was just kind of like Well, I guess we'll just choose one of these. Yeah, I mean, they were also kind of doing us a favor of giving this group that I'm in a 107 pick at the story behind it was this is all part of the the bourbon cartel as we've had on the show before doing a 1792 foolproof pick. And we are the team that was there chose the barrel and come to find out that barrel was already pre sold. And everybody had already left like guys came in from California for this all this other kind of stuff. And they were like, Oh, I'm so sorry. What can we do? What can we make it up for you? I don't know exactly how you want no seven pick and they're like, okay, let's make it happen. Yeah. And I guess when that happens, you might get the the last barrels all the rejects right into the year. Yeah, it's like when Eddie Russell was that the Russell's pig and they're like, well, operations is on air. Nevermind. 23:59 So we got 24:00 UV here. So with BO buddy. Oh, here we go again. So I feel like this is filling 24:10 or something logic correct maybe 24:13 behind you might be, you might have he's got this he's got his senses dialed in every night. Every night he goes home and just practice I actually do now ever since we've done pursuit series like I've kind of like trying to not take it seriously but really 24:30 put some effort into it. I can train my nose and palate. I don't know. I mean, it's I don't know I enjoy it and you know, so I've really, I'll probably with on this one so I don't hide me up too much. 24:44 But I just know it's like an alleged occurred to me up the gate. All right. I can tell you after the taste. I don't think it's Elijah Craig. Oh. 24:52 I think it's a rye. Oh, yeah. Because I had one Rive blind set in here. Maybe it's like a 25:00 bourbon and then you get four roses and some of the different recipes you get some of like a minty profile to it as well so yeah there's this earthy 25:10 earth you bite at the end 25:13 yeah it's definitely like you said get the ride and it's really standing out 25:20 we are more like a kind of peanut II nutty kind of, well, one of the things that threw in here I said there was a ride blind so there's a problem is the rods that you did are like gateway rods. Yeah, well, I know I don't know if their gateway rise because of the ride that I did. I did. I did a knob Creek Westport whiskey and what it was for what sports really known for a lot of good store pics. Chris has been on the show before from there. But I said what's a good limited edition to pair this up with and there's not I ok. I tried to be a smart consumer so I didn't go out and buy like the knob Creek hundred and 30th or whatever it was. I came in the box. That was like 26:00 150 bucks, but I had these. These had a bottle of knob or a Booker's rye sitting around. And so I said, well mean it's still Jim Beam at the end of the day. 26:12 Both of them like art super dry, heavy on the taste. So let's see if we can see if we can figure it out and blind. Hmm. I'm worried. Yeah, she's like, 26:25 I'll tell you a story because Booker's right, I bought a few bottles of them. When I told myself I said, You know what, like, I have a lot of money sunk into these things because they came out at 303 50 retail. And I said, I said maybe when it hits 1000 What's the perfect boogers raw? Is it cash flow? Its cash. Yeah, I mean, I think it's like around 100 and hundred and 10 hundred and 20. Some most most of the Booker's around 120 proof. So yeah, you could probably expect that now. I'm also it just seems like there's a huge difference in the 27:00 First and second one. I don't know. Maybe it's just me. Yeah, you might be right. I'm getting more ethanol knows on this first one. 27:08 But which one do you enjoy more? And the first one that I'll call like really 27:13 overpowers kind of everything for me there obviously, now that you said there's a lot more ethanol on the nose, 27:20 like on the nose and the palate and just really just takes over well and you know, also I can't be 100% of these are rise or not So, but the second one is so light, 27:34 and gullible. Is that word gullible? Not even close now, or do you think this could be I don't love either one of them, but I like the second one better than the first like now that I'm tasting it. I don't know if it is awry. I don't think it's a wrong at this. This might be the difference in the four roses. Yeah, because it could be the Brent face 14 year OESK versus the 27:57 the nine and a half year or nine nine 28:00 nine year nine months, North Atlanta Bourbons pick and I I chose both of those. I chose the North Atlanta one because the Brett face bottle was all OESK and this was one of the last store pics that I had that was also only OESK. Alright, so if you had to choose one where do you going with 28:25 I know hopefully their listeners I'm bored. Well 28:28 the comments going rolling around like I said, I don't love both of them. I think if I had to pick I'll pick two just cuz 28:37 like one just so I just get so much alcohol that I can't really taste much else whereas to I can kind of get some 28:46 basic bourbon notes you know a little bit better. They're both pretty underwhelming for me. Not underwhelming, but just very average number one has a bit more of a punch to me. Yeah. Which a lot of people think that 29:00 is hot or its heat. Yeah. I don't typically mind it as much. However, number two definitely has a little more subdued. Little more oak. Yep. And I like my tannins. So I know he does. Like, yeah, he's cheap for tenants. 29:19 Dry oak or the sweet. Oh, I'm more of a shadow. Yeah, I mean, that's what that's my nickname. So they called me come to sweet. Oh. 29:27 Alright, you want to reveal this one? Kenny. All right, I'll reveal this one. So I'm on number two. Ryan. I'm number two as well, man it is it's a close tie. But the ethanol knows on one. I yeah, I got I gotta go with to, to just got much more sweeter kind of reveal. All right, well, we kind of nailed that one. So this was the four rows. Okay. 29:49 Number two was the bread face bottle. It was the 14 year OESK barrel strength Limited Edition. And then the first one was the nine year nine months. 30:00 SK gotcha so in this particular instance the limit earliest when the limited release me yes so how about it? Alright, so let's go ahead and dump them out and get ready for them the first one was a store pick right the Yes The first one was the store pick that's correct grab another glass over there Ron if you can and will create our glass or dump glass over here. Mikey are the ones you've been on where the most memorable barrel pics or any stories from those two mean hopefully the one you went on with us but yeah you know no pressure 30:33 I mean Buffalo Trace is always on someone's just picking a barrel there and doesn't matter really what whiskey it is the set to get into a pickle Buffalo Trace it's on everyone's list right? So that one was great. I really as far as like tours go and overall barrel picking experience, man I mean castle and key. They they even though they don't have anything on the market yet, like the ability to taste arrived or weeded and then lay it back. 31:00 down. I mean, the experience overall was really great there. So I feel like Yeah, it was. That was overall my best so far. And you know, Buffalo Trace was great as well. But out of the out of the few that I've done, castle and key was, was hands down my favorite. And usually I'll try to point people toward a tour there for coming in from out of town, the castle and key I was kind of blown away with like, I'd seen it before the renovation and went, I knows time sensitive information. But last week, you know, last weekend did a pin hook pic with the breaking bourbon guys and man, that place is awesome. Like it is like the gardens are beautiful. Like all the architecture inside like it's a great blend of like modern architecture with old architecture like I just 31:47 I mean, it comes with a steep price tag. I think they said their tours are like 30 bucks. Yeah, for an hour. But I mean, but I know that I mean it's totally different. Like you could literally spend Well, we did spend six hours 32:00 If you wanted to you could spend all day there. I mean, it's it's a great beautiful location. Yeah. If you're a history nerd like I am. So there is that kind of on beyond that adds to the experience. Yeah. I mean new riff they're new, but man, they take care of you really well, there as well. So some of it is just, it's just different. So that's, that's the reality of some of these pics. Like, some might not be better than the other but who's our least favorite? Should we not say that we bought and again, bye bye. Yeah. My bad. No, don't do that. 32:32 There's really not some that are, like terrible, right? None are actually terrible. 32:38 I mean, the only ones that are terrible. 32:41 Maybe my opinion is terrible is that you don't even actually go in the barrel pick. You just have the sample ship tonight. Yeah, like that's just Yeah, I don't know. I mean, obviously, geographic geography kind of plays a role in that. But yeah, it's it's not as exciting. Well, it's just part of what it is though. There's probably very few people that go on a barrel pick and walk away, saying 33:00 I wish I would have done that barrel pick. 33:03 Yeah, that's that's probably very true. So I just so we're here at letter C Now I keep wanting to say the number c so letter C, and often knows like the nose right away like I'm like pulling number two, like way ahead of the pack here. Yeah. 33:21 They're both the both noses are far better than the ones from the last rounds. Like on the these two. So we're tasting right now trying to figure out exactly I know where we are. Right? We are. We are easily and Eliza Craig land. Yeah, this is totally worked on. I gave that spiel about how I'm taking seriously, I'm failing pursuit series. That's okay. But I mean, this is a work in progress. So, you know, the life of Craig brain in itself, like I'm a huge fan of it. Oh, yeah, they're, they're doing it. They're doing a lot of good things in regards of not only putting out what people have been asking for for years, which was a very 34:00 Proof release, you know, they brought out should I say reintroduce the 18 and 23 year expressions A few years ago, the only thing that you can't find anymore is the 21 year expression. But you know, honestly out of those older expressions and by the way i can tell you OA you can totally tell right just first said what each one is. Yeah, so I can tell you exactly the comparison here what we're looking at and ones and Elijah Craig 18 year another is an Elijah Craig store pick that was done by the lock and key society so lock Oh, I thought you were saying the first class logic Craig. I'm like, No, it's not. A second one is why I don't know. I don't know. Yeah, but I'm just saying. I'm just saying the lineup and so anybody that's unfamiliar lock and key is based out of Julio up a New England. They're a pretty big player in that that store pic world. They've been doing it for years and years and years. I've actually got an old store pick. I'm down. I think my last job 35:00 of one of the the last ever Bernheim we store pics that were ever available. Heaven Hill what opened up to doing your own Evan Williams your own Bernheim, your own header mechanic all that sort of stuff then they kind of put the handcuffs on you to is definitely got to be the 18 and one is the 35:21 it's that eight to 12 year like Elijah Craig got the nutty toffee candy bar notes like stuff I enjoy so I'm definitely like one year program pick to the Hollywood pick two. But you know when I was when I was talking to Mikey about this and we were talking about store pics versus limited releases I actually thought I didn't do it but I thought about doing it because it's not actually technically a store pick or store release. But I said what if we did an Elijah Craig barrel proof versus like a nine year like will it family estate? Oh, yeah, I was like that one actually might be that would be pretty comparable. Well, obviously it is comparable. 35:59 It's the same exact 36:00 Liquid but both of these are really good Actually, I prefer one just because it's kind of got some of the sweeter not your candy bar kind of notes that I like. But that's just preference and I think number one, it's pretty easy to see that the 94 proof plan Oh yeah. And that's I think that's also evolving on both of them. They're both very light. Well, I mean, Mikey, like, tell me about this like, what would what in the market would change if heaven Hill opened up a logic Craig program and they just said, Yeah, put it a barrel proof. Yeah, I mean, you're going to get a wider range. I think of a first off people wanting Elijah Craig. Because it is it is very 36:44 I don't want this I don't want us to use the word delicate but I will use the word LB feels very delicate. When you put it next to the the UCLA team. There's a lot more depth to it. I think there could be a lot more depth to a single barrel pic of alleged credible 37:00 Proof if they would just open that up I guess it just depends on your consumer so like if you're you know the the first one like for what I think it's going to appeal to more of a almost a common but i mean you know like you know it's just because it's it's not the it's not the enthusiast in mind here it's very approachable very enjoyable but like get to you're definitely gonna get like you said more complexity depth 37:28 to might be more off putting to like a common consumer I'd say common but like, you know, or new consumer but I don't know depends on your consumer but I want the barrel proof because it's logical. Operators are always home runs like I've never had a bad one. Can't say I've ever had one. Well, I mean, there's the mean. So you know, Mike Sahni personally so you know that there's a lot that actually goes into making sure that an electric guard barrel proof isn't just a mistake, either right? Like Like they, they choose barrels specifically that go in 38:00 into it 38:02 which is a little bit different you know we've we've talked to the people that haven't Hill and when you talk about Elijah Craig 23 or when you try to find 23 year old barrels, it's actually very very hard. Yeah, and end up dumping a lot of them into like, just Edwin's Black Label because it's so it's so it's undrinkable. Yes. It's the oak is just overpowered. There's a bank on that point, right? There's, there's Law of Diminishing Returns without like, you know, can and somebody went the good thing I learned to catch lucky with the Pinot guy, because I was like, so how do you? You know, you have a really good barrel it say like 12 to 14 years. Like do you bottle dinner? Do you let it age? Do you know to keep will I keep improving? And he's like, No, he's like, Do you want something that's going to age you need something that's really soft, elegant, sweet at that age, because the folks really at 15 1617 is really going to start to overpower it. If it's already ready, you know, does that make sense? Oh, no, it makes sense. And so that that was kind of an 39:00 Lighting because we talked about, you know, US buying some 14 year and sitting on it for three to four years. But we were like, how do you This one's really great. Should we just because it's so great we hang on to it or should we look for something that's will do better with age? And that was kind of good advice. Yeah. And it's always a it's always a costly mistake if it never works. 39:21 Well, we'll just bottle it anyway. 39:24 No, okay, so let's go ahead let's reveal this one because I think I think this one yeah, is as bad as it sounds like I knew the bottles I chose them going into it. However, I let my wife figure out exactly what we should do. However, I thought we had Yeah, it's it's I mean, we want to live correct tangent for 39:44 a bit funny. It feels like not Brussels. 39:48 It would have been funny, but yeah, this one's too easy. The locking key and see Tuesday 18 years. Oh, yeah. Alright, so good work. So I mean, but the thing is, is like I don't mind 40:00 lock and key one like you're right like it's totally like a good drinkable bourbon. Yeah, for an average consumer that just wants to get into it. However, 40:10 I don't know if a lot of the electric barrel pics are speaking to the the enthusiastic market yeah maybe they'll keep going it's still fun it's still fun to go you know you talk to people from like bourbon Crusaders and they come out with a lot of good pics too. And the thing is, is though it's just kind of like I just wish they didn't take it down in 94 proof you know there's there's something about when you cross under that hundred threshold that I don't know Mikey, have you found anything underneath 100 that you're like, Hey, you know, like I can do this every single day like there's one there's one bottle and Brandon I do and I did this in the blind. So that's how I know. But maybe I don't know the proof. Exactly. But George Remus. I tend to like I like that bottle. 40:59 Not a fan of 41:00 why they chose George Remus of all people But anyways, you're part of the ground 41:07 and stuff is not necessary someone to model your life after. But But Remus Yeah, I love I love that bottle. I love the bourbon in it. I think it might be 90 proof. Yeah, typically under 100 proof like, like, you have to get into some dusty. He's like, okay, dads, and I mean, and we're like, 41:27 you know, like Victor's 20s or something, you know, because they're 94 proof or they actually might be right I don't know I've got one back there but I don't feel like getting up and looking at it. And so we're handing everything to Ryan do not mix see one and see two together like because 41:44 ECA teams just too good. I like it like it. Yeah. For me, for me. I love Elijah Craig a team when I am I'm sitting in the basement, and it's late at night. And like, I can't do like a barrel proof. Like it's just it's just like 42:00 I'm not able to go to sleep at night if I if I got that back in the bottle well who knows I've got it's a long day ahead of us still so yeah, you know I liked 18 I mean it for me the tags really sit and kind of dry and just like on the in which it kind of sits there and lingers for a bit and I'm like hi go away please 42:20 see not me I mean I'm Mike What about you like Do you like tannins? Because I like I said I like a lot of rich oak complexity complexity that what those really bring into it. I mean, that's it for me when you when you get a lot of oak that means that the barrel is doing something like tremendous and that's that's really what I get out of it. Yeah, I I'm a fan of the sweet oak if you can give me a finish with a sweet oak and like a dried cherry name that just last four days. Yeah, I mean, sign me up. Sign me up. Not a fan of the dry. Oh because much. I feel like it's got my get your lip smacking back and forth. 43:00 And just makes you thirsty. Not a big fan of the drive but the sweet Oh yeah, it doesn't make you feel like oh man you can you can almost taste the process. Yeah a little bit so I'm with you on that one and that's what I mean I'm a fan of just open general because it definitely is more of an overpowering flavor like up. I'll put it to you guys is like is there is there something on the flavor wheel right i mean we've all seen before that that you don't like to get out of a bourbon. 43:33 The 2019 Kentucky's edge bourbon conference and festival pairs all things Kentucky with bourbon. It takes place October 4 and fifth at venues throughout Covington in Newport Kentucky, Kentucky's edge features of bourbon conference music tastings pairings tours and in artists and market Kentucky's edge 2019 is where bourbon begins. Tickets and information can be found online at Kentucky's edge calm 43:58 as the saying goes 44:00 Portland is weird. Perhaps it's something in the water. It turns out that there might be some truth to that. The Oregon capitals primary water source is supplied by the Bull Run watershed. It's also the key ingredient in one of the city's most popular watering holes, Bull Run distillery. The boulder and watershed is a very unique water source. 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Use code pursuit for $25 off 45:00 Your first box 45:04 I'll put it to you guys is like is there is there something on the flavor wheel right i mean we've all seen before that that you don't like to get out of a bourbon. I mean for me definitely like some people some people are like oh I don't like like orange zest or orange peel or whatever No, I mean honestly I like freer freer whiskies I really like 45:25 like I'm with you know we're talking the barrel guys I really like when you get those like great notes and just too much because very off putting for me, like like he said, he gets dry and you're smacking your lips and like trying to get some moisture back into your 45:42 region, you know, but 45:45 other than that, I mean, I obviously I hate young stuff like where you just get green forward, you know, grassy or like, where it's like hey are you know, we I won't name any names, but we've had, we've had 46:00 You know, that's just very off putting for me. I agree. I agree. It's the last thing you want to do is sit there and expect something and then all of a sudden, it's like, Did I just mow my grass a second video? And that's in my mouth? Yep. Yeah, for sure. Alright, so now we're on letter D. So, you all won that one. Right? Well, I mean, I should say you all, like I said, I'm a nice person. Yeah, I think like I said, I'm just a fan of of what they do there. However, you know, that's the limited release, you know, so limited releases up to two one. Well, that's a hard one, though, because it's because it wasn't the same proof. It wasn't, you know, yeah. You can get in the gift shop almost every day. Right. Exactly. So no, not this isn't limited to Maryland, Maryland. Okay, that's a hard one. Yeah. And, and, you know, there's it To be honest, like there's a lot of things that we thought about that we couldn't do today. So, we looked at the the potential of doing an old forester single barrel versus an old forester birthday. 47:00 But I would have been a good one. Yeah, problem is, we haven't been on old forester. 47:05 And I guess we need to probably line that up. But the other thing it was like, just weren't thinking ahead of time enough to be able I sounds like a little like, let's go ahead and get it. And then the other one was looking at 47:20 Oh, gosh, I'm like looking at the bar thinking, Oh, yeah, we're looking at doing like a and this is not even a store pic versus limited release. But this is like a Sazerac rye versus a Thomas h handy. Yeah, it's like the proof 47:33 is me too crazy. Like you go you'll be able to pick it out like well that's and that's the problem is that like to do any of these with the the antique collection actually be pretty difficult to do. Because you could do a stag where's the stag Jr. Maybe? That was about as close as you could probably get. But you know, when you look at Eagle rare 17 versus regular Eagle rare, I think you're gonna hit the same exact problem that you saw at the Elijah Craig. It's just gonna be 48:00 Rich of depth of the oak. The same thing was Sazerac, 18 and Sasha cry, it's just going to be the richness and depth, I mean, you're going to hit that same problem no matter where you go. 48:12 So there is there is a reason why they make limited releases. It's just trying to find some of those limited releases that matched sort of the either the same proof or profile or age that I think that you really need to try to find and get out of this. 48:27 I love the nose on both of these. Actually. 48:31 That's pretty common with Russell's, which I think this is I don't think so. The other thing is the Russell's, or anything. It's raw, I guess, right? I mean, I haven't tasted it yet. But it's only because I know. 48:43 Because, you know, right now see, I need to stop it. Okay. 48:50 So far? Yeah, we've been pretty good. So Mike, you all kind of point this question over to you because I know that there's a lot of people out there. Travis Hill. He's been Oh yeah, for totally rock and 49:00 Yeah, there you go. And there's a lot of people out there that try to make their own four roses. Limited Edition small batch. I mean have you have you looked at creating your own kind of like small batch out of like different store pics or anything like that before I've not done it with great strategic content to create a certain brand or for the lease I have done the you know, the classic blend bottle or simple call infinity bottle. It was infinity until I tasted it and liked it. Then I stopped and then they became my blend because I stopped putting things in it. Yeah, so people would people tasted like this is great. And I give it out. And you had a record of it out like Exactly, yeah, regret it. Yeah, I do keep your record but I yeah, I lost it. But yeah, I would give it my dog always doing like bottle shares and things like that. Get people assemble, get everything done what it was, and they were like, this is really good. What is it like? It's actually just a blend of like 17 different two outs for else and things that were time, but I've never done it intentionally. I haven't 50:00 guys that's tried you know the the poor man's Pappy and have tried to recreate the the Al young with the blends that they think will work but sometimes it's 50:09 in there 50:11 there is something to it. You know, there was there was a blind taste in that Blake from bourbon or hosted years ago that I was a part of as well as a few other people. And oddly enough, like he sent six samples and we had to rank each sample kind of like flavors and everything notes and everything that we're getting out of it. 50:31 And, and it was it was it was so climatic at the very end because it was all happening. You know, he sent the samples we submitted him. And then at the very end, you know, we all got on YouTube or Google Hangouts and promoted on YouTube and we all got on there and come to find out the variant. The number one bourbon we all love was a exactly what you said a poor man's Pappy that was mixed in a ninja blender. 51:01 Me and I don't know if it has something to say about aeration. I don't have the something to say about anything else but it's this like, Yeah, he literally threw in a ninja blender. Yeah. And that's what one out of like, six different Bourbons. So it's crazy it kind of goes to show that you can 51:18 can always just think that the most limited things are going to be the best things. Yeah, I'll probably be adding a ninja blender to my Amazon wish list here Yo, I have they are fantastic. My quick smoothies and movies and bourbon What else? What else you want to mix just don't mix the smoothies with the barber. Alright, so for me I already know like what this is I can smell it. I can taste it. So two is going to be it for me. tues definitely, I mean, I'm torn one would be a great everyday drinker. It's got a lot of complex like great it's a great poor but to is like, to me is like really like something special. Like 52:00 That I would want out of a limited release or like a store pick, you know, something special. Like, that's I really like to so I they're both really good I already I mean, I can just buy the nose and it tastes like already know what they are. So my camera on a push over to you is to worth like $950 more right now. 52:20 That's a great question. 52:23 What is that? Because that's that's ultimately I mean, I'll tell you what if if it's reversed in the reveal, I will I'll just go ahead and wrap it up. I'll put my card like listen bourbon pursuit over my case the was 15 point proof difference, you know, between the wanting to 52:42 which kind of gives you a hint, but yeah, it'd be funny though if they are reversed. Hey, is the 52:49 question, but I think it has an easy answer. And there's no price difference wise, there's no way 52:56 if you want something that's simple, and there's there's nothing 53:00 off putting about this, right? To me, there's nothing like putting at all. But this one does have the number two has a lot more depth character. And the proof differences, definitely evident. 53:15 Especially on the back end it just stick in there to your tongue in a good way. I mean, at this point, there's, there's a lesson to be learned here. Right? I mean, we're, we're four or five deep. And I think we've already noticed that when it comes to special releases that the age the age is the important part. You know, the age adds a level of complexity and characteristic to it that you necessarily won't get anywhere else. Yeah. So far, we were dumbfounded by one, right. Yeah, having a 53:45 Weller 107 pick that actually beat out the Weller craft your own perfect bourbon. From then on. It's been really a difference in age. Yep. From there, I mean, it's Yeah, it's hard to replicate well, and that's why I mean, 54:00 With like NGP you know people go crazy with like the 1012 for it. It's more has to do with age like the age age whiskey is great like these Tennessee age whiskeys are fantastic. Like Kentucky age stuff it has to do with age like it's not necessarily the magic pill, the Jews, whatever, it's when you get to that 10 to 14 year range it there's magical, you know happens right there and it's it is it is what it is. Alright, so I'm going to go ahead and do the reveal. Because I can't wait anymore. Yeah, that's exactly what we thought it was. So D one was the knob Creek from Westport whiskey and wine in D two was the but they didn't try. They did a great job on do you want I mean, that's a sore pic for me. Yes. And that's what I mean. That's, that's the thing that we talked about the whole entire time is that you can get that for what 60 bucks versus 950. You know, it's I mean, even if you were if you were even on top of it, even when it was 450 55:00 Yeah to even get your hands on it so and this was years ago so it was definitely a tough way to to make it happen so again this is one we're not going to mix yeah do not do not mix these guys after the show is over y'all we are going to be probably just celebrating with the rest of the stuff we like to drink covers. Yeah the leftovers right. So the best of the all infinity bottles if you will. So Mikey, ending on a lot says elimination we have Russell's we 55:33 can i can tell you right now because I was a part of it. We're pouring out letter E. And we do with letter E like I already know what it is versus the brand. However, these guys don't know what it what it is. So I'm going to go ahead and just kind of reserve my comments for absolutely everything and just let them figure it out. So you know as we as we start going down this path though. What do you 56:00 You found like the most interesting well so far I mean the three three limited releases have one versus the store pics wishes Do you think it's a Do you think it's an oversight on our part that maybe we didn't choose the best comparisons because as I mentioned earlier like it's it's age versus a lot of stuff some I don't know though because I mean it store pictures still getting really good pores I mean, but think about it like think about other brands like I mean look at the shelf like is there anything else that like we missed going into this like think of like, like I said, we already talked about old for certain for suburbia urban bag would be the bag and stag it's Junior would probably be a good one as well. Like I said you could do like you could do a 7092 full proof versus like a Kentucky alpha later. Oh, cuz cuz you you think that's where it comes from? I think so. So that's your that's your excuse guess? Yeah, I think so. But I was way off on Sunday. 57:00 These guys have them. So, but yeah, I mean, other than that, I mean, because you got some MGP stuff, but like, they're all there. There's such a wide range like from person. It's hard and it's not often there's not like a ton of everyday offerings with MGP. Well, we had talked about this beforehand. I've tried to figure out like, Is there a single and that's that's an I guess that's the problem when you get when you get to what we can do this but it might kick us in the teeth like a pursuit series versus 57:31 decal, you know. 57:34 We're not well, just kidding. Well, 57:37 it doesn't exist. Yeah. So that's the other thing. Yeah. But the other the other part of it was ready barrel, I guess. Barrel versus procedure. They do a lot of blending. Yeah. So that's not a true comparison. So I mean, it's it's an Indiana country, I think the will it will it versus Elijah Craig barrel proof would be a good one because just to get it out there. 58:00 Yep, I mean, who knows, but I mean, when I look at it like I, it would have been good to do like a regular Booker's versus I mean, Booker's I didn't want to open up a book or 25th for this I was sorry just be honest with you, I'm not going to achieve f4 but I mean, that versus Booker's 30th or something like that like Booker's vs Booker's because at the same exact, you know, the end of the day, like each one of those is very good in its own right. However, like the the proof points are can be a whole lot of difference. Yeah. When you get to that high improved and you're in the hundred and 25 230 130 proof. Yeah. Who knows if your your your your taste buds in your flavor profile can actually discern a lot of stuff that's actually happening at that level. Yeah, right. Actually. Oh my gosh, like I'm tasting these I'm knows the side by side. I don't think I can tell the difference now. So now we're doing a wild turkey comparison. Russell's reserve versus the 17 year decades for 59:00 Nice. And I mean on first on first knows, like, there's no difference. There's no discernible difference whatsoever. The first one? 59:12 I don't know, they're pretty close. I was like, the first one may have a little more alcohol, but I don't know. That's they're pretty similar. You mean and this is and this also goes back into each conversation right? I mean like when we talk about age like 17 years you expect to have a lot more depth on the complexity a lot more more of this sort of stuff. However, we've we've seen the praises of Russell's reserve for years. It's one of the best single barrel pics that you can get out there today. You know, me and the best I can I'm one of the not been altered and pick yet I'm turkey pick y'all man, but you're the one actually brought today's pic. I didn't know. So I'm getting I mean, maybe it's because I do get a little more ethanol on the first one. And then I go straight to the second one. The smells a little sweeter. Yep, I'm totally getting a little sweeter on the second one. 1:00:00 But they are very very close. I love both of them. I knew that was was like I mean Russell's are one of those things you can just knows all day. Both these are fantastic. I mean it, it's actually very good number one is really good. 1:00:15 It's actually very hard to find a discernible difference. I mean, there's a little bit of difference in the taste, but it's not so much that you're like, Okay, this is this is a difference of $100 right here like it's it's it's very, very different. tues got I don't know I like the mouth feel have to like it's got and it's got more like a little more sugary brown sugary, kind of syrupy kind of texture to it. One is very good, but two is kind of more I don't know just real rich and sugary to me like syrupy like they're they're pretty damn close are very close. I mean for something that's almost like a mean it's not it's not a decade's worth of difference, but I mean, you're looking at at least six to nine years. Right of what you see between 1:01:00 Some of the older reserved pics from Russell's versus the decades releases so I'm going to go with two but not that much. They're they're pretty close tues oily on the panel I don't know you kind of want to yeah two is got a longer lasting finish the nose is sweeter 1:01:20 sounds like for you it's a landslide one this is a yeah for me it's a landslide too so too Alright, so Ryan there go ahead and reveal the last one we have today. 1:01:30 haha what do you think? 1:01:34 Well it sounds like it sounds like you're gonna toss balls with sounds like well so two is actually the CFPB pick Oh 1:01:44 decades There we go. So yet another chance where we get the final store pick Yes, you do single barrels making a comeback. I mean, when we look at the results from today, I mean it's three to two but it's not it's not a it just said a landslide victory. I mean, it's it's something that is it's a 1:02:00 It's almost comparable, if you can find that, that one little place that does really good things, versus somebody that just, I don't know just accepts it or finds the barrels at the store and does whatever. There's there's actually validity to the, to the that. By the way, this was all for science. Yeah. So make sure that everybody knows is all today, but it's all subjective and we don't matter. Yes, that's also very true. And you cannot buy any of these anywhere. So it's it's it's all it's all gone. So yeah, I mean, the first two I mean, we're really like, you know, with the 1:02:40 the CYLB. I mean, I was amazed at how bad that was. Like, I just did not like it at all. Well, not bad. Not a bad for the money. Ryan we get a lot of stuff. Yeah, yeah, it's not bad. We know what bad whiskey I guess I was just after revealing it. I was like, pretty disappointed. And if anything, 1:03:00 I feel like what it does is helps people see to not fall into the trap of fo mo to fall in trap of hype because the fact that CYPB is for 500 bucks and you can get a single barrel pick a low WA for 150 or if you're lucky enough good at retail 60 bucks it's like man chase chasing one that tastes better yeah and so and it should bring some validity to those who are still into those who are blending because Ed lie is a blender and he picked this barrel at turkey so there is some validity even to like hey they they're getting paid lots of money every year to do this professionally. So let's end even if you go to a liquor bar party source or cork and bottle they have tasting bars Yeah, so you can taste these things before you get into all the gotta have it because there's a line well maybe you don't even like the bottle that you're standing line for. Yeah, it's hate tastings before you before you buy them but I mean there's there's some psychology there to the line thing. Oh for sure. I mean every everybody thinks that like 1:04:00 We've all been there. We've been in the morning, and then all of a sudden, there's somebody that walks up be like, online for. I know, like 1:04:10 there's, there's, there's a there's a group mentality to it, right? Yeah, for sure. It's not fun, but it's reality and what it is, it's animal spirits, you know, we're all we all just follow the herd, you know, so. 1:04:23 But I mean, for today, I'm actually very pleased to kind of see the results because coming away with at least two out of the five that weren't limited releases, give some justification. Yeah, well, and we're thinking today into what I mean, when you're doing store pics. It's really based on who's going who's picking what they like and whatnot so like, you know, find a store or find someone that kind of meets your what you like, and you know, that's, you can find stuff that's just as good as the big price tag Islam releases. It's not even that I mean, we had we had some unfair 1:05:00 competition to. Right mean, if you think about it, like the logic reg. Yeah. 18 year versus like a nine to a 12 year? Yep. It's not it's not a fair competition. So when we think of which I preferred the nine to two, I know 1:05:17 a lot of people f
Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market. Show Partners: The University of Louisville now has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/pursuespirits. Barrell Craft Spirits has a national single barrel program. Ask your local retailer or bourbon club about selecting your own private barrel. Find out more at BarrellBourbon.com. The 2019 Kentucky’s Edge Bourbon Conference & Festival pairs all things Kentucky with bourbon. It takes place October 4th & 5th at venues throughout Covington and Newport, Kentucky. Find out more at KentuckysEdge.com. Central Kentucky Tours offers public and private bourbon tours for groups from 2 to 55. Learn more at CentralKentuckyTours.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick takes a look back at the Legend Series. Let's discuss Bourbon and Beyond. Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million Do you think more smaller brands are going to get bought out? Is Pernod trying to get back to bourbon? Was this a good buy for Pernod? What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/ Have you all seen Screwball Peanut Butter Whiskey? What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/ More secondary markets are gone. What are your thoughts? Who do you think is behind the shut downs? Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN What do you think is next for tariffs? What impact do tariffs have on the bourbon industry? Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining. 0:00 I love bourbon, but I'm not ready to restart my career in be a distiller. I have a bachelor's degree and I want to continue to use those skills in the whiskey industry. So check this out. The University of Louisville now has an online distilled spirits business certificate that focuses on the business side of the spirits industry like finance, marketing and operations. This is perfect for anyone looking for more professional development. And if you ever want to get your MBA, their certificate credits transfer into Ul's new online MBA program. Learn more about this online program at business.louisville.ecu slash online spirits 0:38 so I'm just waiting for the movie where artificial tongues go rogue and one of them decides is going to go and replace everybody's whiskey with like rapid each whiskey because it's got the perfect profile and there's just insanity and chaos. You know 1:08 This is Episode 217 of bourbon pursuit. I'm one of your host Kenny. And as usual, a little bit of news to go through. So larceny from heaven Hill has launched a new app. It's an augmented reality app called unlock the Rick house. The app was inspired by the history of john II Fitzgerald. He was a treasury agent back in the late 1800s and early 1900s, and was one of the only people that was legally allowed to carry the keys to the barrel storage Rick houses with a discerning palate for fine bourbon john Fitzgerald often uses Rick house keys to gain access to some of the finest bourbon barrels for himself. And those barrels from which he chose to help himself were often referred to as the Fitzgerald barrels around the distillery. The infamous active larceny led to the larceny brand and has now inspired the newest augmented reality app. So Once downloaded, you can explore the Rick houses by tapping on each one to search for the prize winning 2:00 Fitzgerald barrel, and from September 1 through December 31. Each tap of the Rick house gains one entry into the grand prize of $10,000. Daily prizes will also be awarded and include everything from a mini barrel shot glass and larceny magnets all the way up until a larceny guitar or an LED sign. So you can get unlock the Rick house available now on the Apple Store and Google Play. On Tuesday this week, I had the pleasure of joining four roses master distiller Brett Elliot, to a special media preview of the 2019 limited edition small batch, were able to ask him anything in taste through all the individual lots that comprised of this batch. And here's some of the details. The 2019 limited edition small batch will have a breakdown of four different bourbon runs. There is an 11 year old ESV that accounts for 26 27% of the blend. A 15 year old GSB at 40% of them blend a 15 year old ESK with 25% and a 2:59 21 year old BSB at 8% on the blind, and we got to go through each one of these and kind of rate them all and kind of figure out how they all lead into creating their own blend and the 21 year OBSV had the best knows it was super okie but the finish lacks some depth. And there was I know there's a lot of OESK lovers out there, but this one had a pretty strong bite to it honestly wasn't my favorite. However, the 15 year OESV was the real star of the show. This had depth and complexity and just kept going at all the right components into it. But come to find out. This is the same version of OESV that was sold at the gift shop this past year for Father's Day. So there's a few lucky people out there sitting on some really good bourbon right now. And the final proof of this will be 112.6 with around 13,440 bottles to be released in the US in around 3002 the rest of the world with an MSRP of $139 and 99 cents. 4:00 During this time with Brent, we also discussed the barrels and if we would ever see a single barrel limited edition ever again. Well, the unfortunate news is that he said it's likely to never happen again. With the explosive growth of bourbon, it's almost impossible to find a run of barrels that were all distilled at one time that would be able to satisfy this type of demand. Instead, these runs will be saved for future small batches for years to come. He said they have plenty of high AH stock. So this is great to hear for enthusiasts like us. And hope you're out there enjoying these whiskey quickies that we're releasing. As we get into the fall we're going to be bringing new reviews of all the newest releases including next week's as we review the new four roses small batch Limited Edition. All right now on to the podcast. On this Roundtable. We talk about bourbon festival season as we just wrapped up one, but we're heading into bourbon and beyond right around the corner. And if you haven't yet, go get your tickets. We'd love to see you there. Drink some good bourbon and listen to some good tunes. But after that, we dive into 5:00 To the acquisition business was the 230 $3 million deal for Pernod Ricard to acquire castle brands which Jeffers is a part of. Was that a good deal? Well, we had a lot of folks that were commenting in our chat section and talking about the EPA or the earnings before interest, taxes, depreciation and amortization. It's a measure of a company's operating performance. One comment we received was from Craig Kessler, he's a Chief Investment Officer as well as an executive bourbon Stewart. So he talked about per node selling wild turkey at 12 times its EPA, while brown Forman was selling at 10 x. So per node got an above market value during the time of the value of other competitors out there in the market. As for promotes re entry to the market, castle was trading at a price sales ratio of one x and per node paid about to exit the company. So brown Forman is currently trading at eight x. So per node is paying 75% less than brown Forman on a price per sales basis. So from this production 6:00 It looks like four nodes sold above market for wild turkey and bought castle below. So we'll see about more of that into the podcast that after that we also dive into PBR is new whiskey, the artificial tongue and if you tariff data that's now been published is still going to continue to wreak havoc on new exports. All right, now let's get on to it. Let's hear a word from Joe over a barrel bourbon, and then you've got Fred Minnick with above the char. I'm Joe Beatrice, founder of barrell craft spirits. I know I talk a lot about blending here. But we also have a national single barrel program asked you a local retailer or bourbon club about selecting your own private barrel. 6:41 I'm Fred Minnick, and this is above the char. In 2013. I started a series at the Kentucky Derby Museum called the legend series. It was a great opportunity for me to sit down with the legends of the industry and ask them questions about their careers and taste their whiskeys. I've talked to great people. 7:00 Julian Van Winkle, Edwin Foote, Harlan Wheatley, Chris Morris, Bill Samuels, Jimmy Russell, Jimmy Rutledge, and many, many, many more. It's been one of the most important events of my career. And now as I go into building the eighth season of The Legend series for the Kentucky Derby Museum, I just look back on it, and all. It's also where I made my first connection with the fellas here at bourbon pursuit. You may have heard this story where Ryan showed up and forgot to turn on the microphone. We still razz him about that. But it really was a great, great moment. I think, not just for me or the Kentucky Derby Museum. But for all of bourbon. The Legends Series was really one of the first high level high education events that allowed people to get really connected to a master distiller or a CEO and learn about what makes them 8:00 Tick. And I'm very glad to see that today we know everybody's mash bill. We know people's business procedures. And you have companies like heaven Hill who are creating diagrams for social media about airflow in a warehouse. So much has changed in eight years and the people who are most to be credited with this, are you, you the consumer have more power today than ever before. And let me tell you, the whiskey distillers pay attention a lot more to what you think, than they do. The USA Today or the New York Times, you are the most powerful person in the all the equation of American whiskey. They follow what you say on social media. They follow what you listen to what you read, and they want to know your opinion, constantly. So join me in the further pursuit of knowledge and let's 9:00 asked people to open up and tell us more about their distilleries. Some people may think it's unfathomable to know what's going behind the scenes when they're making a price increase, or what they're thinking when they're changing their barrel entry proof. But eight years ago, heaven Hill didn't disclose their mash bills. Now, they freely tell you every single grain that goes into their whiskies, so things can change. And that's this week's above the char. Hey, make sure you're following me on Twitter and Instagram. So you can come to next year's Kentucky Derby Legends Series. You can find me at Fred Minnick again at Fred Minnick. Cheers. 9:45 Welcome, everybody. This is the 36 recording of the bourbon Community Roundtable. This is where we talk about what's happening in bourbon bourbon culture bourbon news. We've got a lot of topics to cover, but you know, this is also the beginning and how we're kicking off 10:00 bourbon heritage month so everybody welcome to bourbon heritage month it's kind of like our Super Bowl if we will right we're finally here doing that. But you know not only this bourbon Heritage Month starting to kick off but one of the biggest things is this is also turning into festival season. You know we just wrapped up bourbon on the banks. There's one called Kentucky's edge that'll be coming up and first week October however, Fred Super Bowl here is here and in two weeks so Fred you getting getting mighty pumped for bourbon and beyond? Yeah, bourbon and beyond is right around the corner. I've got two other festivals right before that one but bourbon and beyond is my baby. I work on a year round. We've been working so hard on it, obviously we got the Foo Fighters ZZ Top. 10:41 Alison Krauss, Robert Plant, Zac Brown band we got all these incredible bands but we also have 10:47 you know, grand Melia from top chef and we have a lot of lot of cool panels here. So you all are on the panels. Nick Jordan's there on behalf of breaking bourbon. But I'm very proud of 11:00 The curation of the panels this year, and it's just an incredible, incredible lineup of of education and cocktail. Yeah, I mean, do you want to kind of give people a little bit of a teaser on what some of these panels are so they can go out and yeah, so well one year of moderating Kenny is like what is a master distiller and that's something that we in our community we talked about all the time like what is a master distiller? I mean right now technically Brian who's just a lawyer could be a master distiller without even going any kind of like training for it. We're I'm moderating a panel about the history of slavery and American whiskey. This is the very first time that anybody in our industry has approached this and I want people to realize that you know, this is something that 11:50 you know, it we, we kind of like avoided a lot but you have people like fun Weaver 11:58 and you know, who's bringing 12:00 to the forefront and making sure people want to talk you know, make sure people talk about it because it is something important that is a part of the American whiskey heritage. And I don't think we should just like gloss over it with and so that that's, that's a big seminar we've also got one called bourbon disruptors. I'm excited about Brian's panel that he's doing. It's called whiskey dark past, you know, there's been a lot of murders, there's been a lot of bootlegging. All kinds of shenanigans have been associated with with American whiskey. And, and so you have some some deep ones. And then we have some like real basic like high about how to make a high ball and how to make a man hat and an old fashion. We have a lot of stuff like that as well. So licenses, as well as the hardcore ones. Yeah, and I think at least all of us, we're super excited to actually be there be a part of it beyond the panels. And, you know, while we're doing that, let's go ahead and introduce all of our guests that are here or sorry, our typical roundtable member 13:00 Is that are here today. So let's start off with somebody who might not be able to be here for that much longer because he's getting ready to start batten down the hatches as as the hurricane starts making his way so Blake from Florida checking in How are you, buddy? Doing well, How are y'all? 13:18 We're trying to sneak sneak in a little bit. Yeah, it's been quite the week we you know, I'm kind of a little bit of a procrastinator on the on the storm side, but this one looks like we could get a little bit so yeah, no school for the next two days at least. 13:36 Well, good deal. Well, make sure you you stay safe out there. You know, we're all we're all making sure that you know, everything is everything's good for you, as well as all the other flirty and bourbon residents that are down there. So hopefully everybody is staying safe and heat and all the warnings of evacuating if you actually need to evacuate. That is true. Yeah, you know, but the streak continues. I just kind of throw that out there. The streak continues. 14:00 Introduction. 14:01 Absolutely this qualifies. It sure does. Yep. Yep. So Blake, if you could go back 10 to family please do please go for it, man. Thanks for thanks for chiming in here. 14:12 Yeah, I'm good for a few minutes. arena question Where were we? Not yet we're just still we just started going through the the table just going around the horn so well. 14:23 Yeah. Well, let's take a break. So Brian, you go ahead and take next. Yeah, thanks, Fred. And again, this is Brian with sip and corn. You can find me on Twitter and Facebook sipping corn Instagram to sip and corn and online at bourbon justice calm and sip and corn calm and just to echo Fred's comments. 14:44 Probably no one is is is as excited as he is. But I'm I might be second place got rained out last year for my bourbon workshop. So I'm really excited about doing it this this year. And Fred Thanks for including me. Yeah. 14:58 And Nick, let's go ahead break 15:00 bourbon. Let's hear it. All right, thanks, Kenny. I've Nick from breaking bourbon breaking bourbon com. Check us out on social media at breaking bourbon. And yeah, unfortunately, I will not be able to make bourbon and beyond this year, but Jordan will be there. I will say I am pretty disappointed. It was a pretty fantastic festival last year even with the day the rain out the second day. And you know, I think anybody who's gonna be making it out there probably won't be disappointed. So I'm sure Fred you're probably going nuts now still getting ready for this thing but yeah, it's a pretty fantastic bourbon festival seems to seems like it's only getting better year after year. Wow. Thanks, guys. I gotta tell you, you know, it means a lot to me hearing you all say that because, you know, getting rained out. It was like it was like a gut punch. And it was just so it was really devastating because we had to cancel the other festival which is the Hard Rock Festival louder than life the next weekend. So all three days were canceled. 16:00 So we're really hoping and praying that we don't we have great weather and we're at a weird a better location that can handle the rain so like it's at the fairgrounds it's like right across from the actual Expo Center building and it's like that flat plane and it's a much more it's not as beautiful as champions park with all the trees but it's something that you know is if if this thing floods the whole city's underwater 16:32 there's gonna be a new meters thick that's going to be on the side of the bridges the show the the great flooded 20 2019 if that's what it is. Knock on wood. Yeah, let's we're not gonna have that it's gonna be remember the first year it was hotter than hell out. The second year was just torrential downpour. Third year it's got to be just clear skies. It's what it has to get it perfect. Yep. Alright, so let's jump into it. So the first topic of conversation is kind of a big one. You know, we've had days all our 17:00 on the show before good friend of the show from Jeffersons, and it was announced last week that Pernod Ricard is going to acquire castle brands which Jefferson's a part of that portfolio for 223 million. So it's good to see that porno is still still on the hot streak of buying a lot of stuff. You know, I was just looking at Castle brands. His website, of course, like Jefferson's is the one that kind of screams out to a lot of us. But they've got they've got an Irish cream and an Irish vodka. They've got Gosling's rum, they've got Aaron whiskey, which I had never really come around before. But again, it's a it's a bigger portfolio but it's it's pretty good to see this sort of thing you know, we've been not really not accustomed to seeing a lot of these. These brands start getting acquired. Now porno is actually kind of on a buying streak. It seems a lot recently. 17:51 You all kind of see. This is a trend that's going to continue to happen like do you think these more smaller brands are going to continue to keep getting 18:00 swallowed up by a lot of these big ones. 18:03 One thing that I noticed about this and I know, I know what they're paying for, obviously 223 million sounds like a lot of money. But for these larger companies, it's really, to me that's a that's a low amount for a brand like Jefferson's, which really is a workhorse. I mean, that that's a good selling brand that, you know, that alone could have probably sold, you know, you know, five years ago when you had high West sell for 170 $5 million. You know, Jefferson's was 10 times the brand of high YS at that point. So I think and I know what I know what rabbit holes sold, but I can't really say and I felt like that was a low amount as well. And so I feel like they're getting these these these brands that might be in debt and they may not have as much like 18:56 you know, may not they I don't know what 19:00 How porno is doing this, but that's not a lot of money for for castle brands. I just don't I just don't think there was anyone else looking to buy them. And so, right now you have the big companies and I don't know if they're out there looking to buy up, you know, brands unless it's like white cloth at the moment. You know, the like laws the hot one. So I guess that you know I come from the I always say that where I come from the tech side and so seeing things in the, you know, a couple hundred million dollars of acquisitions aren't, you know, it doesn't really I don't really bat an eye at it anymore. So you said that 223 millions just really not a lot. 19:37 And you think that it also could be 19:41 are there really only like a just a tiny handful of big players in this game that actually have the capital to acquire and if they already have something that's in their portfolio, do they need to continue to keep acquiring? Yeah, let's look at the brands that the big. The big portfolio is proud for 20:00 pronounce Ricard Diaz. Do you throw Proxima in there? BM Suntory obviously 20:07 Karen which has four roses would you know throw them in there and you know there might be a couple others that could really move the needle but you have to look at like what are the who has what it says rack Africa says RX a big player obviously. 20:27 And in 2009 porno basically got out of the American whiskey game when they when they spun off 20:35 you know Barton and you know, wild turkey and so you had like this incredible you know, they got rid of these these great brands and 20:47 and, and now they're trying to get back into the game after it was too late and pornos got a great Irish Whiskey portfolio. So Irish Whiskey is the only you know, whiskey that's really hotter than bourbon and 21:01 It makes sense for them to to try and get some jargon juggernauts but you know they've got smooth Ambler rabbit hole now and Jefferson I think they got rabbit hole really because of the facilities and rabbit holes facilities have incredible potential for expansion they fit right into the like the tourism model and Jefferson's is a hot hot brand smooth Ambler two is got you know they're they've penetrated a lot of really good markets so they made some interesting moves and I think they did them at you know whoever negotiated their deals I think probably did a very good job for them. Yeah, you know Nick or Brian Do you kind of see this as is Fred said it is this PR know kind of like crawling back into the market a little bit. You know if you know if you got rid of wild turkey at the wrong time because you thought it was a you know, basically a bad stock and you sold when the you sold out when is low and you know you bought it when is high like it they tried to like flip the script for themselves here. Well 22:00 I think they they definitely trying to do that. But they're they're filling their roster with D league players instead of what they lost. And I think their problem is going to be capacity. I mean, how can they increase production of any of those without huge distilleries to be able to turn this out? I see that is their issue. I mean, they they can get some from rabbit hole and they can get some from smooth Ambler. But that's a ways off. 22:28 Jefferson's is still just bottling in Crestwood. Right? I mean, they don't have a whole lot of capacity of their own. They're still sourcing. So where's it going to come from? So I see it is problematic there, they're buying the league players, and they can't, they're not going to be able to increase production. And I think that to kind of piggyback on the sourcing, and that's, you know, probably the comments that were, at least that I saw, you know, here in there, with, of course, the focus then Jefferson's in the in the bourbon world. 23:00 With respect to this acquisition, you know that's the question thing about high West with Ambler there, they've got distilleries, they've got the that kind of capability, you know with Jefferson's for example, it really is the brand that's bought the distribution you know, the labels that that kind of thing. So kind of to Brian's point it's that you know, it's that want to get back in the game want to get in in the game. I think there's still a lot of growth potential in general, but it's what is that you know, what are you going to do with that so now they've got two brands now they've got a pull out from you know, pull out from behind them probably invest quite a bit more Jefferson's to like they go from a company that didn't necessarily didn't necessarily have the ability to walk into a company like brown Forman and and strike a deal for 5000 barrels of stock. I'm not saying that's going to happen now if you're in our carbon now printer card. I mean, trees owners got muscle like NASA castle brand was is like 24:00 You know, that was like, 24:02 you know, a triple A baseball team, you know, in comparison to our car, who would be the Boston Red Sox or the Yankees, you know? So the buying power that they have to be on the source market. I mean, it just went up. And because they can, they can strike deals that he could never dream of before when they start sourcing from wild turkey that or MGP, which, you know, they they own the facilities after, after Seager. I'm sad to shutter all their stuff. 24:35 They got the facility in Lawrenceburg, Indiana, and DIZO. got, you know, Crown Royal and they're like, you know, who got the better end of the deal on that because they can never make Pernod Ricard can never make that Lawrenceburg, Indiana distillery work, and they sold it to LDI. And that, you know, I became kind of like the source capital but so that would be ironic if they end up sourcing from wild turkey. 25:00 GP. 25:02 And I guess another question that kind of throw at you all about this is do we see, this is going to be a lot tougher game going into this, you know, we had Trey on the on the podcast before I last year and we talked to him he said like, Is it getting harder now with sourcing, like our people kind of trend in your territory or you are in had all these relationships for and now you've got people that are on your turf barrel prices are going up. How can you maintain, you know, with not actually having a distillery that can pump significant volume? You know, is this was this a good buy for per node like it? It's That's a tough question. I think. I think Brian kind of alluded to that and I wouldn't say that they're, you know, deep play or anything like that. I I still am a fan of Jeffersons. I still like the whiskey they put out. However, in regards of an operation, it might have been a kind of a weird acquisition in my opinion. Anybody have any thoughts of like, is 26:00 Is ditches they don't actually do a lot of distilling or heavy distilling, like Was it a good acquisition? Or is it just something that you know as Nick said to it, just maybe a brand recognition thing that you have to understand like this business is driven by brands like we look at things from where the liquid liquid comes from, but this business is really driven by like a name and they're like it or not, whether you if you if you follow it or not, the Jeffersons ocean is one of the one of the best like marketing ploys of of the last 1015 years and American whiskey. Now I remember asking, I remember asking Trey for to see a man manifest that was barrels at that it was going to punch me but you know, you've got you have some people who disbelieve in that it's the ocean barrel concept, but he does put them out there and it's been one of the best like my 27:00 And the conversations that are marketing boys, I've turned into conversations. 27:05 At least in my world, everyone's like is a real? Is it real? Is it you know, so it's it's one of those things that it's probably just just on that alone. And the fact that Jeffersons is, is everywhere. 27:19 I think it was a great, great acquisition for PR now. So there's another comment here from Dan wall ski, you know, he sees Jefferson's brand is probably worth the investment. However, he wouldn't be surprised to see it now eventually start getting separated from Kentucky artisan and then becoming like a visitor destination of its own now, it's a pretty good theory, I think for for what this could potentially be and where could go to think about the Kentucky owl situation, for example, you know, immediately it's the plans for a gigantic, gigantic park in distillery, you know, so are we going to see something like that? Is that going to be the growth plan for her, not in this 28:00 Or are they just going to keep you know, continuing with the brand as it is and sourcing and kind of doing business as usual? Be curious to see how that changes over time. 28:10 For sure, and I think you know, there's there's also something that kind of it kind of jogged my memory when I think about this when we look at you know, we had Corky was last week's podcast, we've had coffee from rabbit hole on and there's always like this. A lot of these CEOs they say a lot of the same things of like, we're never going to sell this is going to remain in the family forever. And then it's like, is it though like is it like is it puts a fat check in front of your face? Like it's got to be pretty hard to turn down. There's always a number. I agree. I think you have to look at you know, let's take a look at at those two particular brands. Kobe had a lot of investors. 28:56 Corky did all this with his own money and he's got 29:00 Trust lined up and everything, it always comes down to the money. And look man, I'm in business. I don't come from money. I've had to work for everything I've gotten. And when you sit down in a room with with money people, you know, they always want something. So, you know, you give up something to give up shares of your company or something to get what you want out of them. But this, you know, there comes a point where they're like, okay, we've had a good time on this fried where's our payout? We went out and that we want to cash out and so everything depends upon how your business structure is when you have these small distillers 29:41 you know one other one other in games is that like, this is Yeah, no, I agree. And I think for anybody that is ever getting into business like you always want to think like yes I do for the passion. I do it for the for the joy of what it is, but at the end of the day, if somebody puts a big fat check in front, your face 30:00 That's, that's part of the American dream too. So you can't you can't discount that. So, you know, as we kind of almost kind of switch gears a little bit. And this is one that I actually kind of like this one because Fred sent this a little bit before we started here. And this was the fact that 30:18 PBR is getting ready to start making their very own whiskey. So I will drop the link here into the chat. I'm also going to drop it into 30:28 the YouTube chat as well so you can kind of see it, but really what it is, is PBR is now making a whiskey that's been aged for a complete total of five seconds. So that should probably already kind of get your blood flowing a little bit. So they have recently talked about their have a new, hard sell to it's coming out with a percent. But now they're actually going to be doing a 40% whiskey. It's already 40% ABV that has been aged for five seconds. So Fred kind of talked about this one Fred does this. Make your blood boil a little bit 31:00 Yeah, I have two words for PBR. Fuck you. 31:07 Yeah, I think it's I think it's a, you know, PBR is trying to be trendy and they got some headlines with this. But you know, 31:20 given that we're, we have a brand that's raised, basically repackaged Zi Ma, taking over the space of 31:30 millennial consumption. And actually really, Why call penetrates the entire world right now. 31:37 Anything is possible with what will be the next big thing and PBR has got a big brand behind it and I just, I just wish they would, you know, 31:47 this is this is a mockery of whiskey so i just i hate everything about it. 31:55 Nick, do you share any the same the same feelings, you know, I 32:00 Always look, I do think it's interesting, it really created a buzz I think people who may not normally think about whiskey or bourbon or what they really are, you know, I think that just that buzz about that it's going to go into a container into an oak container, it's going to be aged for five seconds or, you know, whatever they end up doing with it, if anything, that's an awareness, you know, piece of will have number one, how good is it going to be, you know, so for somebody that is just doing shots at a bar, they never think about anything, you know, as far as you know, whether they like things that are you know, higher quality, you know, longer aged, etc. What am I really drinking? Where does it get its color from things of that nature? It may cause some people to kind of get curious about what's really there. And I think once people start getting educated reach the point of, you know, anybody who's listening to this or watching this right now, you know, you're obviously this is much farther behind, you know, where your journey started, or, you know, much farther behind where you are now where your journey started, but I think that's the interesting 33:00 part about it is kind of just that awareness. And what's probably a younger crowd that's going to be more, you know, 33:07 in tune with this or tasting this or whatever the case might be, you know, where it might make some people curious about exploring a little further and eventually getting to the point where they respect what's going on with the actual, you know, creation and aging and things of that nature. So I think it's interesting I don't hate it in the same way that I guess that Fred does. You know, Willie succeed. I don't know. You know, it's it's different than the beer in that sense of, you know, the beer. I see the market for this. I'm not so sure. I guess we'll see. Yeah, I think you look at it, like everybody wants to try to create something. And you know, what's PBR? PBR is not supposed to be some glorious luxury brand, right? Like this is supposed to be like bottom shelf like how like, How fast can we get this out the door and you know, really just churn product. And this might be following that same exact suit. I'm not too sure if this is supposed to be a a premium product by name. 34:00 Yeah, they're not trying to be premium and I guess from my standpoint it PBR five second whiskey has no impact on me whatsoever and I don't care about it. But I see where it's it's going like like Nick said it's going to be at the is going to be at the bar for a shot and hopefully it overtakes 34:22 you know, some of these other flavored whiskeys which I don't care about either as the you know, the new hot shot for college age through mid 20s. And then there's going to be a market for that and there always will be in my day it was Yeager Meister and you know, that's awful. 34:42 So, you know, knock knock your socks off, go ahead and do a five second whiskey. Try to sell it by by the shot to 24 year olds and I'll keep drinking what I've been drinking. 34:55 So you know, you talked about flavored whiskey there. Have you all seen the the new phenomenon of 35:00 screwball the peanut butter flavored whiskey. Okay, I think I had it first at your house to tell you the truth. But it started it's starting to catch on now like it's out here. Now I see it here. It's I mean, it's in all the forums, people are talking about it. It's like It's like the white glove whiskey right now. That was the first time I had it was bourbon and beyond last year. So I don't want to call myself a trendsetter. But you know, we did a 35:28 shout out to Tony from keg and bottle who actually gave me that probably about a year and a half ago. And he said, Kenny, I kid you not, this is going to be the next fireball. And so I mean, I guess a year and a half ago, he gave it to me and now all of a sudden, like people are buying and it's taken off a little bit, but you gotta like peanut butter, that's for sure. Because Yeah, definitely definitely has that. That flavor to it. Okay, then liked it or hate it. 35:55 All right, right position. Yeah. So So back to back to work. 36:00 whiskey. You know, there was something else that came out a few weeks ago on on geek calm, talking about the artificial tongue. Do y'all remember this? So I'll talk about it. So the artificial tongue can taste the light. Subtle, subtle, subtle differences. Wait, hold on. Wait, hold on. Okay, I got it. You don't have the art. I wonder what the artificial Tom thinks about the five second whiskey? I don't know. That's a good question. 36:26 I don't know if that's what it's really made for, though. Who knows? Right? I guess we'll find out one of these days. But this was built by Scottish engineers and it's ultimately made to sit there and try to find counterfeit frauds or anything like that. That's on the on the open market. And of course, you know, we talked about it with bourbon, you know, having counterfeit Pappy all the time and stuff like that. However, you're going to see this even larger scale in the scotch world as well. So Fred, what are your kind of thoughts on this artificial tongue? Well, I've actually talked to 37:00 Quite a few people about this who are like in a tasers role and I think most everyone knows I do a lot of tasting. And I think it's, I think it's great if it's not like, you know, stealing 37:16 that I'm curious to see like the data that like goes into it like how they how they create it, because I know of one like, you know algorithm that's out there that's been taking people's tasting notes and applying them to basically putting a collective 37:37 algorithm together of like white to say, from people various like if you're, if you're writing tasting notes on Reddit, or if you have tasting notes on a blog or anything that's scalable, there is now a there's some spiders out there that's out there taking him and they're applying them elsewhere. So, robot tasting, so if it's something like that, I'm not a fan of it, but if it's something that really 38:00 actually adds to the, you know, our world. I'm all for it. But, you know, the thing is, is like Canada, it's the right now their marketing is like spotting fakes. And that's great. But I wonder what their next iteration will be. Because, you know, 38:23 eventually it's going to be about like, you know, this is how you taste. So this is what you're going to like. And, you know, I think that's cool. Yeah, I think this could definitely lead to a lot of different things. I think. I think finding the counterfeits is a, it's kind of like a it's I don't it's like a gateway. Like, it's, I don't think it's going to have a large purpose at first. Like, I think you need to cover a little bit more blanket area here when you're trying to figure out exactly what can you do with this technology? It's got to be a little bit more uniform, a little more universal of actually how to catch on into the point where, you know, you know, Fred, you taste a lot, however, like, is this something where it's like, okay, 39:00 We've got six panelists that are humans and then our seventh is this AI machine, right? To make sure like, everything works like this out of this distillery, like, you know, we've been going for utilizing people for the longest time to you know, knows and tastes and actually understand what this what this is supposed to taste like and what typical batch it goes in, but we're human like what is human it's, it's you have error error is built in versus a computer. Whereas if you're feeding a data, like it's just computations, so you know, knicker or Brian, like, do you kind of see this like, much more spreading its way out into? Maybe distilleries should start looking into this time of technology as well. So I'm just waiting for the movie where artificial tongues go rogue, and one of them decides is going to go and replace everybody's whiskey with like rapid each whiskey because it's got the perfect profile and there's just insanity and chaos. You know. 39:59 I'm visually just look 40:00 is like little tongues across the street like just around like overtaken a rogue tongues. Yeah, rogue tongue, I think there could be great applications for it. You know, they just the question is, is it going to replace, not necessarily master distillers but you know, people that you know blend in in, you know, testing that takes place, you know, within distilleries, and producers, you think about kind of that non scientific nature of so much of this and even just tasting notes, like you're talking about, I mean, the very non scientific process in the sense and that's one of the kind of magical things about whiskey, you know, would we, you know, if there was inside each label or on each bottle, kind of like a very specific profile of a particular whiskey or almost a map that was scientifically put together, you know, would that be something that, you know, would enhance the experience to people want that, you know, is that the end result of what we're even, you know, kind of dealing with here? I think it's interesting from that aspect at the same time, I do think one of the 41:00 great things about whiskey is kind of the human and the art of whiskey. So it's almost a kind of a weird dichotomy of technology and, and kind of that, you know, our full human interaction that, you know, you don't want to see that necessarily overtaken but you do want to, you know, you do want to add you value when you can, you know, there's so many whiskies are so expensive, that I could definitely see a, you know, a value proposition for somebody to say, Hey, is this something I might like, you know, for example, or how do we design a better, you know, a better whiskey. I'm just really I'm really excited that there's been tech applied in 41:38 a valuable way usually, tech people apply it in the most into rapid aging or something that everyone's trying to fix that when there's really not a problem other than waiting. 41:51 But I'm just I'm just glad that somebody in the tech world is applying, applying their know how and skills to a very 42:00 particular area that we do probably could use some consistency. And I agree with Nick and I'll take it a step further though i mean i think while it's it's beneficial in some respects, to have this AI tasting because the AI is not can be thrown off with what you had for lunch or what you had for dinner. It's but it's on the other hand, it's going to be much more sterile of, 42:28 of an experience of a description of what you're supposed to be tasting. And so much as Nick said, is so much of drinking whiskey is the experience and it can change if you've got a steak versus something else. And it can change in the mood and I've been doing it presentation Fred did. Music can affect what you're what you're experiencing, and AI is never going to get to well Famous last words as never going to 42:58 have the experience 43:00 That you can have with whiskey and if I've got a piece of Gouda that I'm eating with it, AI is not going to be able to tell me again Famous last words how that's going to affect what what I'm experiencing at that moment. So it's it's nice but it's to me it's sort of like a party trick and we all know that Jim Beam or somebody would hack it to give like something like a legion like a 95 43:28 so now Brian, I'm picturing like, VR goggles, some scent thing going on here. 43:34 headphones with your favorite music, you know, you can certainly get right there. tastes and smells right at your at your disposal. Yeah, you see, a few Metallica, Metallica does that they have one of their tasters played various have everybody put on, you know, special headphones. And they have to taste like five different whiskeys. It's all their whiskey but they 44:00 People say like the whiskeys taste different based on the music they're listening to, and that there's news, new evidence that suggests that what you listen to has a much deeper effect on on how you taste. So I am definitely on board with what Brian just said there that the AI will never be able to pick out a more of a human element at least and probably in our lifetime. I think. I mean, I don't know, I think I think you're right, I don't think it's gonna have that human element to it. However, I think there's there's a lot of potential of what this could do in regards of thinking that you want to create more, say a brand that has a very, very specific kind of character. And so you take, you take one outside of a particular barrel, then you get a chemical breakdown of like the 30 different things that are in it. And it's like, you know, x percentage of something versus white percentage or another, and then you kind of figure out exactly Okay, I need this kind of percentages, and they all start equal now. 45:00 Alright, dump these barrels together. And now we eat. Now we kind of see this, this sort of specific profile that could be coming. So could be completely different in a way of building new brands versus just sitting there and saying like, okay, we'll just go and make sure this is this is this is not Pappy. This is just regular WO Weller. And you know, the thing about checking if something's fake or not, most the time when it matters, it's sealed, and you want to keep it that way. So that application is a bit of a struggle, you know, because you're probably rarely going to find a purchase contingent on you know, opening, pouring, tasting or testing or whatever the case might be. Yeah, how would you like to be the guy who just dropped $1.5 million on a bottle of McKenna gets a test and like, Oh, yeah, now. This is actually Glenfiddich, 12 year old, you almost don't want to know. 45:55 Like, no, just keep those things away. 45:59 Yeah, there's this 46:00 Definitely a bad side to that to it you know it as we start coming going down this path you know there's something news that happened last week. You know, there has been a tear on the secondary market lately like there's just groups are disappearing left and right. 46:17 The 2019 Kentucky's edge bourbon conference and festival pairs all things Kentucky with bourbon. It takes place October 4 and fifth at venues throughout Covington in Newport Kentucky. Kentucky's edge features of bourbon conference music tastings pairings tourists and and artists and market Kentucky's edge. 2019 is where bourbon begins. Tickets and information can be found online at Kentucky's edge.com. 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Their Dragon's milk beer is America's number one selling bourbon barrel aged out in 2005. They apply their expertise from brewing and began distilling beer barrel finished whiskey began production 2012 and rock house was the club is featuring it in their next box. The barrels come from Tennessee get filled with Dragon's milk we are twice the mature bourbon is finished and those very same barrels. Rocco's whiskey club is a whiskey the Month Club on a mission to uncover the best flavors and stories from craft distillers across the US. 48:00 Along with two bottles of hard to find whiskey rackhouses boxes are full of cool merchandise that they ship out every two months to members in over 40 states. Go to rackhouse whiskey club com to check it out and try a bottle of beer barrel bourbon and beer barrel rye. Use code pursuit for $25 off your first box. 48:20 There has been a tear on the secondary market lately like there's just groups are disappearing left and right. And even the secondary backup BSM group that was over on me we may way whatever it is, is that's now gone as well. So it's not like it's just Facebook, it looks like this is like a virus that's continually trying to spread and it's just getting knocked out sort of wherever it goes. Now don't get me wrong, there's still a few groups that are remaining You know, they're probably around like the two to 3000 member Mark but there's nowhere near even on the bsm on me was like almost 10,000 or above. So it seems that we're everybody flocks to 49:00 These are just getting can left and right. 49:03 Now I've tried to reach out haven't really heard anything of in regards of why it happened or anything like that. However, it just seems there's there's no safe haven right now. Do you all kind of see this as is this can be the new norm? Or is it just like, it's just hot for the moment? We'll have to wait ride this wave, and then maybe here in another three months, will we back up to where it was, is going to happen. It's just a matter of what in when. And it might change over time. You know, as we're seeing right now, it's certainly changing how the communication is done. Probably the bigger question is if we have these call it a period of a drought, for example, which is interesting, because this is happening, you know, before we start seeing some of the big fall releases and things of that nature, you've got to ask yourself is is that going to change the the primary market, you know, because how much of the primary market is driven by what ends up happening on the secondary market? You know, so a lot of people buying you know, basically 50:00 The idea that they're going to be able to turn around and sell for a profit, if that is no longer in place or that you know, you knock out 50% or some in reasonable percentage of the, you know, people that are able to do that or see their ability to do that. Does that start driving prices down on the primary? I think it'll be interesting to see how that you know, kind of goes over the the upcoming months here. Yeah, I think we're going to see this in Natalie. That is, I think Brad Atlas had a post that was on Blake's group, this past week of, you know, the the new each Taylor amaranth has been album release. However, nobody can figure out what a price should be on it because there's no room there is no place to auction off and figure out what's going to be even today. There were I think, like 72 birthday Bourbons that were sold at old forester distillery downtown to kind of commemorate the old forester birthday bourbon and George bourbon Browns birthday. However, I haven't seen a whole heck of a lot of them show up on anywhere. So you know, this 51:00 Is this could be a sign of the times that, you know, hopefully you're buying it to hold on to it because finding the outlets to sell it is getting a lot harder now. It's definitely interesting. 51:12 I, you know, I, I'm beta testing an app right now and I've been asked if, like, people can do that and I'm like, Well, you know, I have that I have to, like, seriously look at that now. And I'm thinking of like the potential liability associated with it. I'm like, 51:29 you know, maybe you don't know maybe in your chat your own little private chat group, which I can't see but 51:37 it's, it's fascinating to me. How this this domino effect and I would love I would love to sit down with Mark Zuckerberg interview request I put out many times by the way, never that I have a probably, but I would love to find out if like he's had a hand in or some on Facebook, haven't you know, I would love to hear the rationale behind it. But I know they 52:00 said some things but there's more to it, there's gotta be more to it. It just doesn't. just doesn't make sense to me, especially with this new, this, this new social media site dumping it so quickly. It just, it's odd. Just, it's gonna be coming down from somewhere else. I mean, fame makes you wonder if brands are involved. Sorry, brands, you know, if we've got brands or somebody specific, you know, with intent, you know, and is watching this more closely, and specifically, I think that's a great question. And they have been watching these markets for for some time because they would even like, you know, price their whiskey to, to combat it, but I would, I would argue that it may not be a brand behind it, but a very powerful retailer. You know, who wants that money 52:58 and knows that that money 53:00 He's out there they want they want your dollar. They don't want you to buy it, you know, SRP and then flip it. I mean, there's any number of areas this could go, there's any number of people who would like to see it stop. 53:13 But I do know this. I, I know that most of the like the state authorities don't really care. You know, I mean, I've talked to him about it, and they're really care, you know, but like Texas does, Texas cares, Pennsylvania. All the control states actually. But 53:33 you know, this is doesn't seem to be like, any kind of state leading it. 53:39 Yeah, I mean, I don't know. The control states, they don't want competition. And Sylvania doesn't want to know, what cracks me up about Pennsylvanians. Every year they send out a press release, and oh, we lost like three or four of them this year, or one was broken in and transport. And I'm like, wow, I bet it suddenly got lost on the 54:00 The state majority leaders front still front step and you know the bottle accidentally broke after it was consumed by the directors house in our at the directors house and me is just it's all kinds of silly with with Pennsylvania 54:15 well let's control states in general but you know I think when we when we look at just the secondary market you know we've talked about it in regards of like how this built a culture This is probably how bourbon has a mass to how big it is because most people wouldn't even know about a lot of brands if they didn't see them on the secondary markets begin with I mean it's we all have our stories so I think it'd be it'd be interesting to kind of see where this is going to go you know me when I look at it I think this was this is a critical and crucial part of really what made bourbon what it is today. And you know, there's going to have to be somewhere where people can basically value this as sort of currency maybe it's trading You know, I'm, I don't like to sit there and say like, yeah, go get a birthday bar, birthday bourbon, 450 bucks and go try to sell for 300 like 55:00 I'm not all about that However, it's like, if you get a birthday bourbon 450 yet, you can't get a George t stag this year. And that's just part of the trade. And that's great, right? That's, that's something that you are able to get your hands on, you can kind of trade your way there, you know, and start with a paperclip unit with a plane. But that's that's essentially like where I like to be able to see this because it's all about getting the, you know, the bourbon that you want in your hands and kind of how to get it. But yeah, I mean, I think you're right, but for to the point of like this, this help kind of like spread the enthusiasm. 55:33 I know like the people in the groups, if you if you put it on scale, you're looking at maybe at most like 2 million or something, at least the various groups that I knew of, and that's not a lot in the grand scheme of things. Those people who are like everybody's influencer in their families in their workplace, and they would be the people out there talking about bourbon so and it was the these groups kind of became community 56:00 Bs and I was, you know, I, I love them. You know, I love them because we're actually I love them five years ago, you know, they they changed quite a bit in the last couple years, but they were very, very engaging. You can talk history, you can talk about who distilled water like, I mean, I remember having a conversation with someone educating them about Woodrow Wilson, which if you don't know, he was a master distiller, it's it's a well or for a very short period. But you know, he made some good whiskey. And so I guess a, you know, as we start thinking of other ways of how is the bourbon market being hindered, you know, there's been finally some data that's now coming out about the US whiskey exports and the tariffs that are now happening over in the EU. So when we start looking at this, you know, I look at some of the data here and I'll again, I'll drop the link in the chat for folks that want to be able to see this. You can see all these links in our show notes as well. 57:00 But the distilled spirits council came and said that there was a 21% decrease from June 2018 to June to 2019. That was all lost sales after shipments to Europe plummeted. So we've got the data coming in. 57:19 You know, I know Fred, you're you're kind of close to this. Is there a way that things could eventually bounce back to help bourbon brains grow? And I will always say it again that if somebody says, Oh, yeah, this is great, because it means more bourbon on the shelves for me. You're in the wrong here. Okay. Think bigger. Well, there have been some really nice trade related things that have happened like in a couple weeks, I was invited to to meet the European Union ambassador to the United States. And they're celebrating scotch Irish and bourbon whiskey, the you know, the unique designations of them and like all the all the country 58:00 kind of coming together in Washington DC to celebrate this. And so, from an industry perspective, you know, they have the ears of their legislators, their ambassadors, their Parliament or whatever. 58:14 You know, Brexit also, you know, through a wrinkle into it. So in an odd way Brexit could be 58:23 you know, it could be good for for the tariffs, 58:27 you know, for that particular portion. But, yeah, so those are a couple of the good things but in in all seriousness, you know, they're not letting up you know, Europe is still very hell bent on applying pressure. And you know, there's been reports that they want to apply more pressure you know, in in in mitch mcconnell areas so I just, I just don't see this you know, being good and it's in it's shut out small brands like the topping Creek completely. And Kenny, I know you're a brand owner. 59:01 You know, you want to, let's say you want to open them. You have a small shop in Poland, who absolutely loves to show loves you wants to make you his number one whiskey in his store, you won't find a distributor in that entire country that'll take your call. You know, it's just because of tariffs, they don't want to pass that on it. They're just not taking calls from small American lyst companies. So 59:25 yeah, and I think this is this is, as I mentioned before, I mean, this is so much bigger than just what you can get here in the shelves like this is this is trying to grow the category as a whole to start taking on scotch as as, you know, the whiskey in the market. And we can't get to that level scotch unless you have a fair playing field, you know, across the board to be able to say like, okay, like, let's get this in the hands of people in Australia and Zimbabwe and China and, you know, in the EU as well, like, how can we grow this as a whole. And this is really where the tariffs are going to start really being that that first sort of 1:00:00 Hand slap, I guess you could say is, if you're trying to reach a new market, you know, all of a sudden, if you have a, if you got a 30 or $40 bottle here in the States, I mean, you're, you're looking at doubling that, if not coming close to triple as you start getting, you know, already just distribution overseas, but now the tariffs are adding a lot more to it. And if you can't compete with a, you know, 50 $60 bottle of scotch, then you're, you know, you're already setting yourself up for failure. And so, you know, as we start kind of rounding this out, you know, Nick and, Brian, I kind of want to get your sort of thoughts on this, if you have any sort of inkling of what do you kind of see next? Maybe, if it's an election year, is there anything that could change? You know, after that as well, Nick, you go ahead and go first. I was gonna I was gonna say the same. 1:00:53 You know, I, it's, I think it's tough to say what's going to happen going forward. I'd be really curious. 1:01:00 To see, you know, what small brands are seeing the impact of this right now? 1:01:06 Immediately, 1:01:09 you know, like anything, I think there's the initial shock of it, but then, you know, demand is demand. So if that means to 20% increase in price or whatever the case might be, if the demand is there 1:01:21 over time might cause that to, you know, to become a non issue. But, but it's a barrier of entry as a starting point. So when you think about bourbon growing on a global scale, and the potential it has on a global scale, you know, certainly that's a pretty 1:01:40 pretty immediate, you know, block of have taken that first step for a lot of you know, a lot of these brands on that larger scale. You know, what if you see this go on for a period of time, then suddenly it goes away, you know, do you have the opposite impact you have suddenly a flood of, you know, a flood of opportunity, a flood 1:02:00 brands that are saying, Okay, now this opportunity just opened up, we're going to put pressure on actually doing this. Because if you think about all the brands that are out there, especially the small ones, how many of them are actually taking those steps right now to get overseas? I'd be curious out of this 1000 or 1200 distilleries. You know, in the US, for example, how many you're saying, Let's get on the shelves in Europe, or let's get on the shelves in Australia or Japan or whatever the case might be? China, what's the market like over there? But it will be interesting to see how it plays out, you know, like anything, it's it's a global economy, we're going to see the push and pull. And I think ultimately, the long term play for bourbon for us whiskey is to be probably bigger than scotch, quite frankly, I personally think is better, you know, so there's no really no reason why it can't be bigger or at least just as big it's just a matter of time and what you know, things are going to have to move and shift around and what dominoes are going to have to fall in when 1:03:00 can't allow that to, you know, to really gain some momentum and happen. Bourbons got a long way before it catches scotch. And I'll tell you like, this is why this is why the tariffs are so frustrating to me is that, you know, bourbon became a unique product to the United States largely in part because they were trying to get special designation so they would not get tariffs after world to the country, the rest of the world basically tariff bourbon and open the open the markets for scotch to help the United Kingdom recover from World War Two because, you know, they were bombed and everything, they took a much greater hit on the physical real estate of their country. And, and so they were places like Argentina, you know, was terrifying us like 200% United Kingdom actually had like limits of bourbon that they would allow in the country for a given year. And when they would actually when the bourbon distillers would push to like, you know, have exports. You know, the French basically came back and said, 1:04:00 Why would we give you any kind of anything carefree when bourbon doesn't mean anything to us? Like you have no special designation, of course the French, you know being the home of cognac and Champagne has a very unique understanding of like designation for alcohol. And and so in 1958, they started the bourbon industry started banding together and working to make bourbon, a unique product in the United States. And after that in 1964, they then had the ability to negotiate and free trade agreements to peel away tar
Four Roses Bourbon and the Kentucky Derby! It's a great time to be in Kentucky for bourbon lovers. The Kentucky Derby is here and a new bourbon just released from Four Roses. We discuss some of the events surrounding the Greatest Two Minutes in Sports. And we partake in a side-by-side whiskey tasting of Four Roses Small Batch Bourbon and their newest product, Small Batch Select. Learn about the alphabet soup of the Four Roses brand and their different flavor profiles. Show Topics - Four Roses New Product - Small Batch Select Released in KY - gift shops April 17 Available at retailers in Kentucky, New York, California, Texas and Georgia Non-chill filtered and bottled at 104 proof, the first permanent addition to Four Roses portfolio of Bourbons since 2006 Recipes from both mashbills and three yeast strains––V, K and F. Each aged a minimum of six years Feature OBSV, OBSK, OBSF, OESV, OESK and OESF Comparison to Four Roses Small Batch Two Mashbills B - 60% corn, 35% rye, 5% malted barley E - 75% corn, 20% rye, 5% malted barley Five Yeast Strains V - delicate fruit K - slight spice O - rich fruit Q - floral essence F - herbal notes Total of 10 distinct Bourbon recipes OBSV OBSK OBSO OBSQ OBSF OESV OESK OESO OESQ OESF Bourbon Offerings Four Roses Bourbon (Traditional yellow label) Up to all 10 recipes are mingled. Small Batch Bourbon - 4 of 10 NEW Small Batch SELECT bourbon - 6 of 10 Four Roses Single Barrel Bourbon contains one of 10 Show Links: Four Roses Small Batch Select What is Chill Filtration? Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts and see what we are up to.
I don't know a bourbon enthusiast that doesn't love Four Roses. But this one goes into the depths of expert level opinions behind mash bills, hype behind certain runs, single barrels, mutated yeast, and more. Brett Atlas and Travis Hill join the show to talk about their experiences with Four Roses, their 10 recipes, and how they blend and create their own Limited Edition Small Batches. Show Partners: If you love Eagle Rare Bourbon, go support the causes they stand for at Eagle Rare Life to vote for the 2019 nominees that most inspire you. Voting ends December 5 Barrell Bourbon Batch 016 was project that took over a year. 9 to 15 year old barrels were selected with similar profiles from different distilleries. It’s deeply concentrated, but not too oaky and finishes with a toasted orange note. The Duo glass is the most versatile whiskey and cocktail glass around. Use code ‘pursuit’ to get 15% off your order and free shipping at agedandore.com Show Notes: Farewall to Dave Pickerell. Enjoy our podcast with him http://bourbonpursuit.com/2018/03/29/man-behind-100-distilleries-dave-pickerell/ The Lounge with Will Chambers - https://itunes.apple.com/us/podcast/the-lounge-with-will-chambers/id1440284845 This week's Above The Char with Fred Minnick reflects on the past of Dave Pickerell. Was it cask strength that got you hooked into Four Roses or was it a standard offering? Give a break down of how to decipher the recipe for something like OBSQ vs OESF Do you think the tasting notes on the back of the hang tag is inaccurate? How often have you tried all recipes side by side? Do you have a favorite 4R recipe and why? Have you ever had a bad barrel? Does the hype factor just play into a particular recipe? How come everyone thinks OESK is the best? What do you see as the typical recipe selections at a private barrel pick? Have you ever walked out and never picked a barrel? What do you think is a misconception of larger stores and their selections? Do you think picks done by Brent Elliott are better or worse than ones done by a store? Some words for Brent How do you go about trying all 10 recipes? Talk about trying to create your own Limited Edition Small Batches Why do you think Four Roses doesn't put out barrel proof Small Batch? The ages of barrel picks have been exponentially decreasing. Can they still keep this pace? Would you lose your mind over a Four Roses pick? Do you think the tags on the bottle showing the rack and details of the barrel are for the distillery to trace back anything for quality purposes or is it for the bourbon geeks? Are higher aged Four Roses that are 17 or 23 years old any good? Can you talk about the mutated yeast that contributed to the 125th anniversary bottle in 2013? Has the ME warehouse fad passed?
In this blind flight taste test I compare some of my favorite Barrel strength bourbons! The Bourbons I'm doing are George T Stagg, Old Forester prohibition-style 1922, Four Roses Barrel strength OESK, and Elijah Craig Barrel proof batch B. Which bourbon will come out on top? Let's find out! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/stu-swenson/support
Today is day 4 of the 12 bourbon reviews of Christmas. I have a barrel strength Four Roses OESK recipe. Love 4 Roses, love Barrel strength, let's see how this recipe compares to the others. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/stu-swenson/support
Happy Thanksgiving everyone! We wanted to make sure you had something fun to listen to if you had to drive, so we made sure we got this one out to you in time. This week, we put two Four Roses juggernauts against each other: 2017 SmBLE vs. Al Young. For good measure, we also put two picks from two of our favorite stores in the blind tasting because their recipes can be found in the other expressions: an OESK from Elixir Spirits in Spring Hill, TN and an OBSV from Carothers Wine and Spirits in Cool Springs, TN. Which comes out on top, listen and find out! Cheers!
I'm blinded by Four Roses @GoBourbon @FineSpirits_FL @StraightUp615 @TheBourbonMafia @4RosesBourbon Co hosts : Good ol Boy Mike, Good ol Boy Jason, Good ol Boy John, Made Man Brent, Made Man Bob, Good ol Boy Harmeet, and Good ol Gal Cary Ann Guest appearance – Brand Ambassador Dan SIPS Episode – A re-creation of the typical store barrel pick selection process at Four Roses Bourbon. This process covers all ten recipes that Four Roses uses. We taste all ten from a variety of sources and pick our top 3 along with our tasting and rating notes. The information on the ten recipes is on the following infographic: http://fourrosesbourbon.com/wp-content/uploads/2014/11/16FRB1066_Infographic_c4.jpg Four Roses – Ten recipes 9 OBSF Gift Shop – Brent Elliot Pick 51.2 %ABV 11Yr 4 Month 10 OBSQ ABC Store Pick 60.2%ABV 10Yr 10 Month 6 OBSV ABC Store Pick 57.00% ABV 11yr 9 Month 8 OBSK ABC Store Pick 55.9% ABV 9yr 11 Month 7 OBSO Fine Spirits Store Pick 63.4% ABV 10Yr 3 OESF Bourbon Mafia Pick 54.7% ABV 9yr 7 Month 4 OESQ ABC Store Pick 54.2% ABV 10yr 5 Month 5 OESV ABC Store Pick 50.4% ABV 10yr 4 Month 1 OESK Birmingham Bourbon Club 57.2% ABV 9yr 3 Month 2 OESO ABC Store Pick 50.4 % ABV 11yr 11 Month Our Top 3 Picks 7 OBSO Fine Spirits Store Pick 63.4% ABV 10Yr 1 OESK Birmingham Bourbon Club 57.2% ABV 9yr 3 Month 3 OESF Bourbon Mafia Pick 54.7% ABV 9yr 7 Month ABC store picks are from ABC in Florida. Thanks to the Whiskey House, a private social club in Nashville,TN, for hosting us for this recording. Sips, Suds, & Smokes info@sipssudsandsmokes.com @sipssudssmoke Hosted online at Spreaker and available on iTunes, PRX, TuneIn, Stitcher, Soundcloud, and YouTube. Check out great bourbon news online at The Bourbon Review: http://www.gobourbon.com/ The Bourbon Mafia is a great fraternal organization of whiskey enthusiasts. http://thebourbonmafia.com/ Check out all things spirits on Cary Ann's Blog – Straight Up 615 https://straightup615.wordpress.com/ Our thanks to our sponsor Fine Spirits and Wine where you can find most of these great products. www.finespirits.net Enjoying that cool new Outro Music, it's from Woods & Whitehead – Back Roads Download your copy here: http://www.cdbaby.com/cd/woodswhitehead2
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