Podcasts about video sales letter

Sign Up For The More Leads, More Sales Bootcamp-https://www.monetizewithmarcus.com/bootcampGET COACHING & MENTORSHIP 

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.   Takeaways: Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in such an emotionally impactful way that the buyer then wants to buy that solution to their pain points. Two things that aren't required for great copy are an amazing funnel and every copywriting trick in the book. Great copy should be able to stand on its own. For example, it could be part of a direct mailer, a long-form webpage, or a YouTube video.  Fractional clients that are personally involved in delivering value for their customer needs their Factional CMO to come into their organization and be the leader of the marketing team. They need to lead the rest of the business, they don't have time to lead the marketing team. While you might be able to do X marketing task, it's likely a better use of time to have someone on your team address X task, so you can give the rest of the marketing team their assignments so you can solve bigger problems.  For example, a military general should spend most of their time at the frontline of the battle with a rifle in their hand, their job is to devise the best plan to accomplish their goal. Likewise, a marketing leader's primary responsibility is making smart decisions, and they should avoid getting involved in every detail of marketing. Once you stop being the do-er of every marketing task and become the marketing leader that your fractional client needs you to be, you will become more valuable to them which will result in higher paychecks for you.    Quote of the Show: “Copywriters matched with a good product team can make beautiful things happen.” - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ CMOx Website: https://cmox.co/call  The Fractional CMO Method: https://cmox.co/book/   Shoutouts:  Copy Chief Live - Event in Nashville, TN Kevin Rogers - Founder of Copy Chief Live Example of Video Sales Letter from Gundry MD: https://www2.enrichyourfood.com/video220413a_ap/?sessionid=1561352762079  Jeff Walker - Creator of the Product Launch Formula   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/xPxMCFSCmA8

Follow On Social MediaMarcus Y. Rosierhttps://www.instagram.com/marcusyrosier@marcusyrosier#TheMOBB #monetizewithmarcus #TheMOBB #MonetizeWithMarcus #entrepreneurship #business #entrepreneur #success #startups #motivation #inspiration #smallbusiness #entrepreneurlifestyle #businessowner #goals #innovation #hustle #marketing #creativity #financialfreedom #leadership #mindset #ambition #selfemployed #millionaire #billionaire #wealth #ads #ideas #income

Apprenez à capter l'attention de vos prospects jusqu'à la dernière minute, à travers vos vidéos de vente. (même si vous n'êtes pas un expert de la com') Ce que vous allez voir : - Pourquoi la VSL (ou Video Sales Letter) est la meilleure façon de convertir votre trafic froid en client. - Le script d'une VSL à absolument connaître pour avoir une structure efficace, qui convertit. - Les 6 principes de persuasion à utiliser dans votre script pour marquer vos prospects. "Je suis Lise Chambers, copywriter spécialisée dans les tunnels de vente. J'accompagne les entrepreneurs (coachs, infopreneurs ou e-commerçants) à calibrer leurs stratégies de lancement sur internet, en y mettant le bon message, à la bonne cible." Infos : https://diligent-marketing.com Avec amour Christophe PS : Ce live a été réalisé le 29/08/2023 sur la chaîne YouTube "Visions d'Entrepreneurs". Vous pouvez visionner la vidéo ici: https://www.youtube.com/live/j-uNVmBKfMo  --------------------------------------------------------- ✅  Rejoins la communauté des Néo Vidéo Marketeurs: - Facebook : https://www.facebook.com/groups/1489934154397998  - Telegram : https://t.me/+U8SsbR0AkMI6i14t --------------------------------------------------------- ✅ FORMATIONS RÉALISATION VIDÉO : - En présentiel dans le Loir-et-Cher: https://christophetrain.fr/ressources/ateliers/ - En distanciel : https://christophetrain.systeme.io/formationvideo ------------------------------------------------------------

How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already. Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing'. His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business. What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message. From direct faxing and infomercials to AI video avatars and 'liquid funnels', Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment. This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time. Rich Schefren is the Founder of Strategic Profits and is one of the world's top experts on online business strategy. "Steal Our Winners" is the world's first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month. Key Takeaways:01:32 Understanding the life cycle of a marketing strategy 06:41 Rich's early adventures with live streaming 07:30 How the Video Sales Letter peaked – and plateaued 13:46 How to get a prospect engaged in your offer17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)24:16 What process does Rich have following a big marketing win?29:30 The importance of message testing to get the process better33:30 The value of high-production VSLs37:10 Using AI and video avatars to create high-quality content at scale40:17 The hyper-personalized 'liquid funnels' that are being developed in Israel42:05 Shifting from proximity to relevancy (ads as tracking devices)45:28 Rich shares his marketing platform where he shares successful strategies47:31 Building a business that leverages the latest technology Connect with Rich Schefren:Strategic Profits - https://strategicprofits.com/Steal Our Winners - https://richschefren.com/steal-our-winners/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:

How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already. Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing'. His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business. What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message. From direct faxing and infomercials to AI video avatars and 'liquid funnels', Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment. This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time. Rich Schefren is the Founder of Strategic Profits and is one of the world's top experts on online business strategy. "Steal Our Winners" is the world's first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month. Key Takeaways:01:32 Understanding the life cycle of a marketing strategy 06:41 Rich's early adventures with live streaming 07:30 How the Video Sales Letter peaked – and plateaued 13:46 How to get a prospect engaged in your offer17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)24:16 What process does Rich have following a big marketing win?29:30 The importance of message testing to get the process better33:30 The value of high-production VSLs37:10 Using AI and video avatars to create high-quality content at scale40:17 The hyper-personalized 'liquid funnels' that are being developed in Israel42:05 Shifting from proximity to relevancy (ads as tracking devices)45:28 Rich shares his marketing platform where he shares successful strategies47:31 Building a business that leverages the latest technology Connect with Rich Schefren:Strategic Profits - https://strategicprofits.com/Steal Our Winners - https://richschefren.com/steal-our-winners/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐

Incredible struggle to victory story. Challenge after challenge but he kept the faith. Held the vision. Worked focused all day. And fed (still does) his mind with affirmations all day long. Peter Kell is THE world's leading Video Sales Letter marketer. His development of a $40 million product sales success within a year placed him on the map years ago. From there he became THE VSL lead marketer in the world. Webinars can't touch VSLs in terms of impact and success. He'll tell the behind-the-scenes story of how he met Vishen Lakhiani, founder of Mindvalley, and then spearheaded Mindvalley's VSL department to help them become the global leader in the human potential space due to the huge success with their first VSL - the Silva Ultramind System. (You see it everywhere!)   Through his struggle to victory story for over a decade especially during his 20s, Peter perfected the art of VSL creation, boasts an unmatched track record of creating multiple 8-figure video sales letter campaigns for major brands.    Peter helps entrepreneurs break multiple $7-8 figure sales revenues using VSLs and his company just launched their newest addition with AI. https://www.vsl.ai/ "Instantly Create Proven Scripts That Sell Any Product At Scale." So excited to bring him to you on the podcast! If you enjoyed the episode and podcast, I'd appreciate a 5-star review on Apple. Let's connect on IG @marla_diann. The link for my NEW Starter Workbook & Video Training, Transform Your Money Relationship, is https://marladiann.com/power/exclusive/   Links from show: IG:@peterkell YouTube: @peterkell NEW VSL.AI (launch)

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐

On this episode, we discuss in detail a PROVEN formula to create an optimum-length Video Sales Letter to educate and position yourself as an authority within a funnel. When you craft a VSL that's on point, it makes your future sales calls a BREEZE! Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing Get help with your marketing campaigns at ScaleDriven.com Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen

This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MINDCAST and get on your way to being your best self. Today, we have a stellar guest, Peter Kell who shares insights around getting rich on the internet, the valuable skills that anyone could learn from this space, why businesses don't scale, and unlocking financial freedom and creating a life that you want! Peter Kell is a successful entrepreneur, passionate in media buying, #1 VSL Advertiser in the world, CEO at Ad Venture Holdings LLC, and Partner / Director at VSL. His mission is to help people create the most amazing life they could ever imagine.  He was in his 20's when he felt devastated and crushed. He didn't go to college; thus, he felt he was missing the gap of education. Peter felt like he needed to find a way to work with it. Inspired by his father who had a little website design business, and is obsessed with making money through online courses, Peter did more on skillsets building, and was able to learn the art of media buying. After 4 years of grinning and failing, he created a life with VSL, where he made $0-$40M in just 12 Months using VSL Advertising. Today, Peter is living financially free while helping people in building exploding campaigns. He feels like the more money he makes, the more lives he'll change!    Some Questions I Ask: Where does this all start for you? How do you start building momentum in the online space? How do you identify the skills set that you need to build? As you got into space, when did you know it was time to go out and do your own thing? What affiliate marketing is? How does it help people create financial freedom and wealth? Why the Video Sales Letter & how people should be thinking about it? What's the timeline for actually making a lot of money in your world, and break that down a little bit?  How much is the budget for making video sales? Does it only work with products or do services and other types work with VSL? What were some of the spaces that you haven't tested with VSL that you find interesting to try? How money impacted your life, and what is the financial freedom outside of your business doing for you personally? What do you do when you're rich and wealthy and you're no longer young? How do you know when the chapter needs to close out and move on to the next one? What do you envision for yourself?   In This Episode, You Will Learn: The biggest mistake Peter ever made when starting a business. The 3 basic skills that super young guys should have. The most valuable skill set that anyone could learn on the internet. The reasons why business doesn't scale. The biggest lessons that Peter had learned from mentors. Peter's secret weapon for 6 years. Selling products online through Video Sales Letter (VSL).   Quotes: “Skills pay the bills.”   Connect with Peter Kell on:  https://www.peterkell.com/ Instagram https://www.peterkell.com/vsl-bible   Sponsor Links:  Indochino: Get 10% off of any purchase on $399 or more with the promo code: MINDCAST BetterHelp: Click the link to get 10% off your first month or use the promo code: MINDCAST Factor75: Use the code MINDCAST50 to get 50% off your FIRST box! Accredited Investor List - Text "DEALS" to 844.447.1555 Free Financial Audit: Text "XRAY" to 844.447.1555 Upcoming Events: Text "Events" to 844.447.1555 Millionaire Notes: Text "Notes" to 844.447.1555 Connect with Matty A. and Text me to 844.447.1555    Show Brought To You By: www.MillionaireMindcast.com Questions? Comments? Do you have a success story you would like to share on the show?  Send us an email to: Questions@MillionaireMindcast.com  

Welcome back to another episode of The Determined Society Podcast! On this episode I have a deep cpnversation with The Video Sales Letter Jedi, Lefty. Imagine that you have a business or a product that you are selling and getting the word out can be somewhat complicated... That is where Lefty and his team come in.  Lefty provides amazing video sales letters for your prospects that are so effective that by the time the prospect gets to you their objections have already been addressed, they know exactly how you can help them solve their problems and essentially just need to complete the transaction. Key Points: Who is Lefteris? What Lefty does? What sets him apart from other "video" services How he got started The history of entrepenuers in his family How to work with him What is a VSL Why is it beneficial How VSL's can positively impact your business Being authentic Connect with Lefty: Instagram- https://www.instagram.com/createwithlefty/ YouTube- www.youtube.com/@createwithlefty Book a call- www.createwithlefteris.com Connect with Shawn: Instagram- https://www.instagram.com/theshawnfrench/  

Welcome back to another episode of The Determined Society Podcast! On this episode I have a deep cpnversation with The Video Sales Letter Jedi, Lefty. Imagine that you have a business or a product that you are selling and getting the word out can be somewhat complicated... That is where Lefty and his team come in.  Lefty provides amazing video sales letters for your prospects that are so effective that by the time the prospect gets to you their objections have already been addressed, they know exactly how you can help them solve their problems and essentially just need to complete the transaction. Key Points: Who is Lefteris? What Lefty does? What sets him apart from other "video" services How he got started The history of entrepenuers in his family How to work with him What is a VSL Why is it beneficial How VSL's can positively impact your business Being authentic Connect with Lefty: Instagram- https://www.instagram.com/createwithlefty/ YouTube- www.youtube.com/@createwithlefty Book a call- www.createwithlefteris.com Connect with Shawn: Instagram- https://www.instagram.com/theshawnfrench/  

While Facebook & Instagram are considered the best places to advertise, many marketers have seen a decrease in conversion rates and an increase in customer acquisition costs. After spending hundreds of thousands of dollars on Facebook & Instagram ads for her own business, Allie Bloyd discovered one of the most effective ways to improve profitability: Adding a simple Video Sales Letter. In this 2023 Social Media Marketing World presentation, she'll help you plan your first short video sales letter script, with the exact steps you'll take to record and launch it in record time!  Want to see what I can help you accomplish as a local business owner or agency owner? Visit https://alliebloyd.com/marketing-mentorship to schedule a call and learn more.

I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...

Do you know what a VSL is?Do you know how to implement a captivating VSL video on your sales page?In this episode, I will break down the top 3 strategies that you need on your Sales Page to get a higher conversion rate.If you need our help creating your high ticket course and building a profitable automated online business ... CHECK OUT this free training.www.monetizewithmarcus.com/casestudyWant us to create your course with you, build your membership site, upload your videos and even write your emails and build you for funnel FOR YOU... APPLY NOW for Course & Funnel Accelerator www.themobblueprint.com/30dayfunnelFollow On Social Mediawww.instagram.com/marcusyrosier#TheMOBB #MonetizeWithMarcus

If you need our help creating your high ticket course and building a profitable automated online business ... CHECK OUT this free training.www.monetizewithmarcus.com/casestudyWant us to create your course with you, build your membership site, upload your videos and even write your emails and build you for funnel FOR YOU... APPLY NOW for Course & Funnel Accelerator www.themobblueprint.com/30dayfunnelFollow On Social Mediawww.instagram.com/marcusyrosier#TheMOBB #MonetizeWithMarcus

Schwer zu besetzende Positionen? Gibt es nicht, mit den richtigen Methoden. Täglich bemühen sich Coaches, jeden Vertriebler davon zu überzeugen, “Der eigene Chef” zu werden. Unternehmertum ist in aller Munde. Es wird also immer schwieriger, Menschen - vor allem Vertriebstalente - für dich zu gewinnen. Doch am Ende ist es “nur” Marketing. Wir zeigen dir heute, wie du es schaffen kannst. Nick Geringer ist in Deutschland eine feste Marketing-Größe. In diesem Perspective Talk hat Leni das Vergnügen, mit ihm über das Thema Recruiting zu sprechen. Er nutzt für schwer zu besetzende Stellen, die hochqualifizierte Kandidaten benötigen sogenannte VSL, Video Sales Letter, um sie zu überzeugen. Und das mit Erfolg! Über 50 Stellen konnte Nick bereits besetzen und das bei einem Cost per Lead zwischen 50-100€ und einem Cost per Hire zwischen 500-1.000€.

In the fast paced internet space that we live in, it feels like a different planet for a lot of people who are new to it.  Many of the companies coming to me are pretty unfamiliar with the acronyms and the terms that we use in our everyday language as internet marketers.  And I've heard more than once that the language creates a little bit of a learning curve for many people who are new to this, and they're trying to figure out which way is up.  Today, I'm going to be talking about one of those acronyms, which is called a VSL, a video sales letter.  When do you use it in your company? When is it effective? When is it ineffective? And how is that different from other types of strategies like webinars, challenges or masterclasses? Tune into this episode to find out! If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review? In the Library Tab under Shows, click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Click Write a Review, if you wish, then click Send when finished. We appreciate your review so much. Thank you!

VSL son las siglas de Video Sales Letter o Carta de Ventas en Vídeo: ¿cuál es su potencial y cómo podemos sacarle partido?

VSL son las siglas de Video Sales Letter o Carta de Ventas en Vídeo: ¿cuál es su potencial y cómo podemos sacarle partido?

Ti piacerebbe parlare in modo così efficace da convincere qualsiasi interlocutore?…E magari portarlo a compiere l'azione che vuoi, subito?Pensaci…Senza bisogno di farti promesse mirabolanti, comprendi bene che avresti una skill preziosa. Da usare davanti a singoli clienti, o a platee di potenziali clienti e/o investitori. È noto che molti imprenditori e professionisti si trovano in difficoltà nel presentare i loro argomenti dal vivo. Anche se si tratta di buone idee.Strano, vero? Beh, non proprio.Parlare in pubblico può essere una tortura per chi non è “addestrato” a farlo. Ma al di là delle tecniche espositive (che trovi in un qualsiasi libro o corso di public speaking) c'è una singola parte che influenza più di ogni altra il risultato:La struttura del messaggio.E qui non c'è molto da inventarsi.Il successo dipende infatti da quanto sei bravo a seguire alcuni modelli comunicativi, noti fin dall'epoca greco-romana.(Validi per la parola orale, come per quella scritta.)Bene. Se desideri accrescere la tua abilità oratoria, il podcast di oggi ti darà molti spunti pratici e una ventata d'ispirazione.Siamo di nuovo nella serie Highlights. E stavolta ci focalizziamo su alcuni passaggi significativi dell'episodio #201 - dal titolo Uno dei più grandi discorsi di sempre.Si tratta di una puntata tra le più seguite e apprezzate di sempre. [Disponibile in versione integrale solo per i membri del Copy Persuasivo® Club].Prendi quindi il tuo blocco note, fisico o digitale.Ascolterai una parte dell'analisi che Andrea Lisi ha dedicato a un famoso discorso (dal vivo) che ha influenzato milioni di persone.E capirai come una famosa organizzazione - ormai punto di riferimento mondiale nel campo della condivisione delle idee - ha:- fatto suoi quegli schemi persuasivi, adattandoli ai tempi moderni - e generato quasi 2 miliardi e mezzo di visualizzazioni da uno solo dei suoi canali. In questo modo si è affermato il “formato standard” del discorso ideale nel 21° secoloSe il tema ti appassiona, puoi approfondire i contenuti dell'episodio iscrivendoti al Copy Persuasivo® Club.Dentro, trovi TUTTI i podcast Premium, oltre a tanti vantaggi pensati per i membri, tra cui:- nuovi Tutorial pratici ogni mese;- oltre 200 ore di contenuti formativi;- più di 70 Video estratti dai nostri Corsi più avanzati;- le Serie speciali su Halbert, Collier, Ogilvy e Schwartz;- l'accesso diretto alla consulenza di Andrea Lisi;- la possibilità di ricevere un coaching continuo e mirato a migliorare il tuo marketing e la tua scrittura persuasiva.Al momento siamo al completo. Tuttavia, hai ancora una possibilità di entrare nei prossimi mesi.Ma, solo se richiedi subito il tuo colloquio.Il Copy Persuasivo® Club è la membership più avanzata sul copywriting in Italia. Clicca qui per saperne di più: https://club.copypersuasivo.com Ecco un'anteprima dell'episodio di oggi:[00:46] Se un marketer non persegue quest'obiettivo, commette un Peccato Capitale. Alcune dritte tratte dalla nostra esperienza.[3:24] Parti da QUI per impostare ogni tua forma di comunicazione, a prescindere dal contenitore che usi.[5:26] L'impatto delle parole in una presentazione dal vivo. Da dove arrivano le tecniche persuasive che usiamo nella vita di tutti i giorni.[6:18] Come una delle più grandi organizzazione no-profit al mondo ha perfezionato lo standard del public speaking in 38 anni di attività.[8:12] Se cerchi il “discorso perfetto”, ecco il tuo candidato ideale. Origine e struttura dell'esempio più virtuoso che puoi seguire.[9:55] Perché le dimensioni del tuo messaggio CONTANO. E come ottenere il massimo favore logico-emotivo da chi ti ascolta.[11:50] 2 modi per aprire il tuo intervento dal vivo, a seconda del tuo interlocutore.[13:18] L'arte di aggiungere credibilità alla tua presentazione. La FORMULA provata per collegare il cervello del pubblico alla tua soluzione.[15:26] La sfida finale: come affrontarla a viso aperto, senza timore…e prepararti alla RICOMPENSA che ti aspetta. ►► Vuoi delegare il tuo marketing a dei professionisti con anni di esperienza comprovata? (Salvando tempo, soldi e salute mentale…)Affidati al nostro Reparto Marketing Persuasivo:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)

My guest today is Nick Verge. Nick is known as the Video Sales Letter (VSL) guy, helping his clients create high-converting VSLs with $15 million in sales for his clients.Nick has worked with all types of clients in different niches. He's created VSLs for businesses like Amazon FBA, mindset coaching, and skin care, to name a few. Nick's goal today is to provide a lot of value on how to make VSLs that convert well.Let's dive into VSLs and copywriting that sells with Nick Verge. Additional sources:If you're a passionate business builder yourself, visit http://voltageb2b.com  to get in touch now.

I want to show you how to write a video sales letter using the formula that I've used on every single sales page that I've made for my seven figure business. So, if you're hoping to hook your audience in and make sure they buy TODAY - listen in on today's episode, I am going to talk about how to hook your audience in the first five seconds.

Video is essential to your marketing and sales processes. It's a great way to reach your target market and build rapport with your clients by showing off your personality through video.But here's the thing, if you want to use video for sales, then you've got to make it about the customer, not about you.In this episode, I'll show you how to customize your video for sales processes in as simple a way as possible so that you can use video as means of content marketing, rather than just another tool for lead generation and sales.VIDEO SUPPLY is the best video production service for online brands and agencies to make it easy to create high-performing video anywhere in the world, while building enthusiastic demand for your mission, products and services.

When it comes to selling your product, you need to connect with people. And to show people why they should buy your offer, you need to write an effective and influential copy. It is the impact that will have the biggest bang for your buck, so if you want to learn how to write an effective sales page, ad, or copy, this week's guest is here to help.  Jon Benson is a copywriting genius and the creator of the Video Sales Letter and CopyPro. He has systems for something that everybody else believes to be an art form and he joins me this week to share how you can improve your copywriting skills and learn to create a high-converting video sales letter for your business. Tune in to hear what the video sales letter is, how he pioneered it and goes about writing his copy, and how to master it to generate a lucrative income for your business. Jon shares three things that will enable you to write quickly and powerfully, and some vital concepts you need to consider when it comes to copywriting. “I apply the same principles I use in bodybuilding to writing. It sounds ridiculous but it works..” - Jon Benson In This Episode: - Wondering what the difference is between a good headline and a clickbait headline? Here's what it is… - Jon shares why you need to connect with your reader over their feelings, situations, or problems. - Hear the 5-step VSL process Jon created. - Discover how to create a good headline without lying to your audience. - Jon shares what a hook is and how they have made companies billions of dollars. - Discover one of the best things you can say when building a rapport with somebody. - Want to know how Jon writes so quickly? Here's one of the tricks he uses… - Find out the number one reason anybody buys anything. And much more… Connect with Jon Benson: - Website:  https://jonbenson.com/ (https://jonbenson.com/) - CopyPro:https://copypro.ai/ ( https://copypro.ai/) - VSL:https://nowvsl.com/ ( https://nowvsl.com/) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

 Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone's go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product's potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich's ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really.” 23:58 – Rich's Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich's Valuable Free Resource (VFR): Check out Rich's Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don't know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He's literally one of the world's top experts on online business strategy. He's coached a Rolodex of who's who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He's come out of retirement. He's got- If I read his whole bio, it's kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he's got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can't live on a billion dollars, right, Rich? But it's a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we're going to kick off. Folks, today, I so wanted to have Rich on the show. I'm throwing away our seven-minute timer. We'll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let's kick off with question number one, though. Who's your ideal client? Rich Schefren 2:15 Yeah, it's very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open. So, you know, the same product that became our flagship is great for agency owners, it's great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what's the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they're a voice in a crowd of screaming people. How would you define the problem you solve? We know it's about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that's what we solve. And the- I don't know if I should go further with that. Tom Poland 3:44 Yeah, please. Let's do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don't realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that's pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that's outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I'll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He's the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that's what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That's it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn't come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don't realize is that you're either there for the beginning or you don't get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn't- it wasn't the way it is now, right? Tom Poland 6:18 Yep. Rich Schefren 6:18 And so, every marketing, or if you were early on in AdWords or early on in Facebook, like there was a time when it was very easy. Tom Poland 6:27 Yeah. Rich Schefren 6:28 The time is over now, right? Like, now, it's easier to make something work on YouTube than it is on Facebook, and if you don't know that, you could be pounding your head against the wall to try and make Facebook work. So, there are these levers, but what's more important than the lever itself is also the timing. And because not only this performance degrade on any channel, any tactic, any strategy, but the effort that's involved to get the result increases over time. So, you have one graph, which is results, they're going down, right? Like, if I can- Tom Poland 7:01 Yeah, I got it here. Rich Schefren 7:02 Like going down, right? But then, the effort to get the result is going up. So, you have this like, moment in time right over here where it's high results, low effort, right? And then it goes down and up, and so now all of a sudden, on this side, it's high effort, not great results, right? And if someone looks at their marketing arsenal, their marketing mix, you know, the assets that they're using, and none of them are anything that is new, like not anything that has been introduced in the last 12 months or 18 months, then probably, everything in their mix is stuff that everybody knows. And if you're using stuff that everybody knows, there's not really the advantage to propel you forward. And what I think most people miss these days, is that that's the primary way of growth online. And so, whether people realize that or not, they should take a step back and look at the businesses that they know that are successful online; I'm not talking about, you know, VC-funded, but entrepreneurial driven, and how they grew and what was their primary way of growth, and generally, it can be reduced down to a channel, a strategy, or a tactic that they got on before the rest of their industry did – the other people, right? And so, I got known because back in 2006, I wrote a free report. And back when I wrote that free report, you know, my problem was is that I got great results for clients like Ryan Deiss and Russell Brunson and those guys, but nobody wanted business coaching back in 2006 and nobody knew who I was. And so, I wrote a free report, like hoping to get a dozen clients. Just put it on my blog. It's called the “Internet Business Manifesto”. And then, that ended up going viral. And so, been downloaded millions of times, and totally took me from unknown to known, and built the West, built the business, etc. And for the next year and a half, from, you know, that first report, Internet Business Manifesto I wrote in June of 2006, till 2008, I wrote six more free reports. And that's how I built my whole business, just like writing free reports, putting them on my blog, and having affiliates mail for it. And that was a very effective strategy in 2006, 2007, 2008. In 2009, the book “Free”, written by Chris Anderson, the editor of Wired Magazine, was talking about this new concept about giving stuff away for free to sell your product, but by that time, that's when everybody knows. And there's no doubt, right? That if someone were to start today, like if they thought they could put a free report on their blog, and that somehow, they'd have millions of dollars, like a month or two later, that's not going to happen, because the window has already closed. So, that's what I'm talking about, as far as this idea that there are asymmetric kind of rewards for stuff that is new online because they grab attention and it's not clear yet as obvious that I'm trying to sell you something, right? It's like stealth, camouflage kind of selling. Tom Poland 10:23 Right. And so, what I'm hearing is that once the thing becomes common place, it becomes- it doesn't get the cut through that I need to get in order to get noticed. It doesn't get noticed. It doesn't get acted on. So, there's two things. There's the lever or the platform or the tactic or whatever it is, the VSL or the free report, but it's also the timing. Rich Schefren 10:42 Right. Tom Poland 10:43 I almost had to use the analogy, but it sounds a bit like multi-level marketing. If you don't get in at the top, it's going to be too late. And, you know, it's kind of like, when I got to the share market, everyone was in there, and so, yeah. You know, if the taxi driver is telling me about the best stock to buy, it's probably time to get out. Rich Schefren 10:58 Right. But the good news is that there's always something. Tom Poland 11:00 Right. Rich Schefren 11:01 So, it's just a question of like, figuring out what it is now? Or, what's next, right? It shouldn't be shocking, right? That there might be an opportunity right now on TikTok, right? Like, it should not be shocking to anyone. Tom Poland 11:16 No. Yeah. Rich Schefren 11:17 Now, finding out like what it is and what's working. Like, you either can come to a service like mine, or you can just, you know, keep your ears open and eyes open, rather, and pay attention to anything that gets you to pay. Anything that you notice that's different and new. And I can give you a ton of different examples of like what's working now, but yeah. I mean, that's the gist. Anytime someone sees something and stops and says, “what is that?” There's something to it. Tom Poland 11:45 And so, we need to pick up areas. So, we don't necessarily have to be the innovator, the one person that comes up with one idea at the right time. We might be able to kind of hang on to this shit tiles and go on for the ride, if I'm mixing my metaphors up. Maybe just three or four examples of what you think is hot right now. Rich Schefren 12:01 Sure. Yeah. So, something that, like, we talked to our group about recently, a couple months ago, was one that is called Interactive Sales Letters. It's like a video sales letter, but they're interactive. And this was shared with me by Daniel Levis. He's a copywriter. Tom Poland 12:19 Yeah. Rich Schefren 12:20 And he changed his application funnel for his coaching program from the standard model, which is, you know, ad, opt in, VSL, application, right? Like, that's the process. So, there are two different companies that you can do this with. One is VideoAsk. The other is Go Tolstoy, like the writer, Tolstoy, Leo Tolstoy. Both of them are platforms where you can do interactive video. And so, Daniel Levis has it where, you know, you get to this one. The difference is that instead of people going through multi pages, they stay on one page. It's a seamless experience. And the number of people that he was able to get into his coaching program grew from like about 200 to 300%, like the conversion rates were that much higher, the show up rate was higher, everything was higher, and it makes sense, when I explain why. Tom Poland 13:13 Right. Rich Schefren 13:14 So, it's an interactive video, and Daniel does three different questions throughout. And the first question is, are you B2B or B2C? And then, you know, they click a button on it, and then it keeps talking. Tom Poland 13:28 Yup. Rich Schefren 13:29 And the next question is, which niche are you most closely aligned with – health, wealth, or relationships? And they answer, and then it keeps talking. And then the last one is like, are you a small, medium, or large business? And he attaches numbers to those three different, you know, categories. Tom Poland 13:46 Right. Rich Schefren 13:47 And so, with those three questions, there's two answers to the first one, three answers to the second, three for the third, so it's two times three, it's six, times another three is 18. There's 18 buckets that someone could fall into. Tom Poland 14:01 Gotcha. Rich Schefren 14:02 And as soon as they finish that third question, Daniel then goes into a case study about someone very similar to them. Who's in B2B or B2C like them? Who's in the same niche as them? Who has a similar business than they had, and that's now at the next level, right? And then invites them to apply and set up a call, but like, while he's talking them through it, right on the video, because they never have to leave that video, it's all seen. Tom Poland 14:28 Right, it's clever. Rich Schefren 14:29 And that has a higher engagement rate right out of the gate, right? Because it's new and novel. Tom Poland 14:34 Right. Rich Schefren 14:35 And then, in addition, the message is more catered to them and they're being kind of pre-sold before they get on, even on the call, right? And so, that would be an example of something that's working really well now, but I'll give you another one that's in the same field, because this one is very much working like right now and it will be something that, in a year and a half from now, will be a problem. Tom Poland 14:59 Right. Rich Schefren 15:01 And it's funny because a friend of mine, Rudy Mawer, who runs a lot of the brands for Tai Lopez, like he sits on top of Pure1 and RadioShack and all the brands that they bought, and he called me because he has a coaching program. And he was like, “I heard that there's been a change in the way they're being sold, and I heard that, like, I should talk to you about those.” So, I was like, “Yeah, I'll send you the thing that we did on the segment.” And so, this one came from a gentleman by the name of Cole Gordon. Cole is the guy that has set up the phone rooms for a lot of gurus that want to have phone sales but want to keep it totally in house. Like, they don't trust, and there's a lot of good reasons not to trust other people because they can damage your reputation so fast, right? Tom Poland 15:45 Yeah. Rich Schefren 15:46 So anyway, he's done it with like Traffic and Funnels, and Aaron Fletcher, and a bunch of bigger companies, too, he's also worked with before. And so, I did a call. I did a, you know, a segment with him, and he started that by telling me that outbound is the new inbound. And so, that was the premise of the segment. And what he was talking about was that the standard process, the way I was explaining it, the way Daniel used to do it, right? Opt in page, video, right application. Instead, it's opt in, but it also has optional phone number, and then as soon as the person – this is just one of seven different funnels that you went over, right? But when they're watching the video, there's an outbound call to that person while they're engaged, right? That's an extra call that's being added to the sequence, right? And that extra call is taking a very, like, leadership concierge role. It's just like, what brought you to the site, seeing if they can give them something right now for free as a gift that like kind of fits where they're at, and setting up the future call, etc. so there's already that first touch point. And so, very interesting segment. And actually, I've done a segment with the guys from Traffic and Funnels and Chris Evans. And he was telling me that they had started sending out more content to their list and sending them to the blog, and then people could opt in for content expansion, you know, and that they were making an extra, you know, mid six figures a month, because they were doing that. I was like, “I don't understand how you're making an extra six figures just by that.” But it's because when they're on the site, getting their content expansion, that's when all sorts of phone calls are happening out, right? Tom Poland 17:38 Right. Rich Schefren 17:39 So, I asked the guys from Traffic and Funnels about it, and they said, “Oh, yeah. We switched to outbound and that's now responsible for about 90% of our sales.” Tom Poland 17:48 Wow! Rich Schefren 17:49 It starts like the first contact starts outbound. So, like, that's a strategy right now. It's very effective, right? You can bet, you know, dollars to donuts, right? That as more people start doing that, at some point in time, whether it's eight months from now, whether it's a year and a half from now, two years from now, people are not going to appreciate that call. Tom Poland 18:09 Right. Rich Schefren 18:10 Right now, they do. They feel like this business really cares. Tom Poland 18:12 It's novel. Rich Schefren 18:13 But when they start getting calls from every website they got into, it's going to be a different story. So, very effective now. Tom Poland 18:21 Interesting. Okay. Rich Schefren 18:23 The next one, this one was shared by also two different people kind of overlapping. It's about discovery ads for YouTube. So, Aleric Heck was talking about how, you know, it's a great opportunity right now to grow your channel if you have an organic YouTube channel by using discovery ad, and that they're very inexpensive. And discovery ads, just for people who don't know, when you're watching a YouTube video, some of the suggested videos on the right hand side are discovery ads. Tom Poland 18:57 Okay. Rich Schefren 18:58 And then also, if you search by keyword, sometimes, a few of the top ones will also be discovery ad. And generally, you're advertising your organic content, right? And so, our work just was talking about it as a, like right now, it's very useful to use, it's very inexpensive, and it can reduce your overall advertising rates for several reasons. I, then, also did one with Ian Stanley. And Ian Stanley teaches people. It's one of the best actual biz ops out there, because I'm generally not a fan of biz op at all because they don't work. But it needs to just, people have to be email copywriters. And there's a million businesses out there that don't manage them as well that you can actually have a career. I mean, you're not going to get rich but you can make, you know, six figures as an email copywriter relatively easily. Anyway, so he uses discovery ads as well. And if you have an organic channel on YouTube, you have to link it to your Google account. Until you link it to your Google account, you can't, you know, you don't get the benefit of having an organic account because you can retarget anyone that watches your organic videos once your organic YouTube account is linked to your advertising account. Tom Poland 20:18 Right. Rich Schefren 20:18 You can't go back. And you can only go to the point where your link those up. And so, what Ian is doing is he's spending five bucks a day on Discovery ads to get his videos, and then he- retargeting on YouTube is relatively cheap as well, very cheap, actually. So, once he retargets anyone who watches any of his videos, so the people that come to his videos through discovery ads are the same as people that can do it organically. And on just $5 a day, he is selling high-end coaching to clients through this whole process of moving people through the discovery ad to channel, prevent seeing other ads, and then ultimately being taken off site. And other ones are a little bit more complicated, but those are examples, I would say, of different strategies that are currently working right now. Tom Poland 21:14 It's interesting. Rich Schefren 21:15 And you know, another thing I can just quite share is that whereas I don't know of any marketer who has gotten any ads to work from YouTube, or Facebook, or Instagram on TikTok. I know lots of marketers who have ads that work on TikTok, that work on Instagram, Facebook, and YouTube. Like, that format works on all channels, right? Which is interesting. They don't know yet how to apply that, but it's something to think about. Tom Poland 21:47 Well, certainly test on TikTok, and if you don't get it working, go to the other channels, maybe. But yeah, this is interesting. So, the key point, I think, folks, is that there are innovations. You don't necessarily have to be the innovator, but you have to keep your eyes and ears open and notice what you are noticing, because there might be an opportunity to jump on that particular bandwagon before it rides off the cliff. One day it will. Rich Schefren 22:09 And what I would say is, is that you don't need- not every element of your business needs to be this, but you need one. Like, you know, like when I released my free reports, like I was using regular email, a regular blog, like what was the thing at that moment was free content that was valuable, that made a sale. Tom Poland 22:29 Yes. Rich Schefren 22:30 You know. When I did the webinars, like it was the same thing, like everything else was normal, like the standard stuff everyone else was using. So, my point is that you don't need 100 of these things, but there should be one element in part of your marketing arsenal that is relatively new, that your competitors are not using. And you should spend some time looking for that and recognize. And it could be in any other industry, but it's not yet been in your industry so your prospects are not like familiar with it. Your competitors aren't using it. Tom Poland 23:03 And the process of innovation, it's necessary that people are going to fail, people are going to trip over, that if you can hang off, if you can notice what is working somewhere, you know, perhaps, you could avoid a lot of those a lot of that downtime and wasted money. But it's either way. It's fascinating stuff. And essentially, what you're saying is that, really, the only competitive advantage of sustainable is innovation. You've got to have something that's timing Rich Schefren 23:25 The one competitive advantage that cannot be copied is timing. Tom Poland 23:31 Perfect. Alright. So, terrific stuff. Strategic, but also lots of examples to flesh out those concepts. Let me give you question five. I've skipped a couple because I think we've covered them adequately and lots of value has gone out, anyway. What would you say would be one valuable free action? Where could someone go from here to start the process of exploration or innovation or timing? What's one step in the right direction you'd recommend people take? Rich Schefren 23:58 I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know. They're out there. It's just a question of whether you can spot them or not. And you're not going to spot all of them, that's for sure, but you only need to spot one, you know, at any given point. So, I would say that, you know, recognize that some percentage of your time – and I'm not necessarily saying a lot of it; maybe 5%, maybe 10% – put some amount of your time recognizing that if you look at what your marketing arsenal is right now and you don't have anything that you would say is cutting edge or something that's relatively new, then you should spend 5-10% of your time to be on the lookout for those things. Go to different marketers sites. Opt into their stuff. See what they're doing. See if it's anything different than what you're doing, right? Most of the time, it's not going to be found in a course, because generally, it takes a few years or at least a year or two for something to get out in a course. So generally, you know, there might be a few in a course, but that's not the amount of time to invest it. Courses are great for what they are. They're just not great for the latest and greatest, usually. Tom Poland 25:19 Yep. Yeah. Rich Schefren 25:20 So, I would say that, and be willing to test, but recognize that, when I speak to most people, if they get honest about it, they've never spent any time looking for this. And so, the first thing is to recognize one that there is this kind of time element that is involved with marketing, and that, you know, looking at what the people that you look up to, that you know are doing well, what they're doing is a start, ideally not in your industry, so that you have the opportunity to be first in your industry, and experiment. You know, at the end of the day, putting your own spin on things. Like, the reason I wrote a free report was that I was listening to a Dan Kennedy program for coaches and consultants. And at that moment in time, I had my coaching program. Nobody knew me, right? And so, I'm listening, like very eagerly, and I will always remember the question and answer because, like, I can't believe that I thought this way once, but I did, so, you know. But I had this great coaching program getting people great results, but I felt like I needed new front-end products, new low-priced products to acquire new customers. And then I would need, you know, mid-tier products. Like, I needed this whole built-out business in order to do well. And I didn't know what to put in these front-end products, these low-priced products, because I had all this great stuff in my coaching program, but I was afraid to take anything from my coaching program because I was afraid I cannibalize my coaching program. Tom Poland 26:52 Right. Rich Schefren 26:52 So, I'm listening to this Q&A session that is at the end of what Dan presented, and this coach asked the exact question that I was thinking, which is, I have like this coaching program but I don't know what to put in these lower-priced products to acquire customers because I'm afraid I'll cannibalize. And Dan just laughed at him. Like literally started, like chuckling, and he said – these are his exact words. He's like, “Baba? Baba? You don't get it. You put your best ideas in those products because that's what's going to get people to want to join your coaching program.” Tom Poland 27:24 Right. Rich Schefren 27:25 And I was like, that was news to me, back in like, you know, 2005-ish, or whenever I was listening to it. I was like, that was news to me. And the more I thought about it, I was like, well, if that's true, then what if I just gave it all the way from like, put not all my good ideas, but what if I gave a bunch of good ideas away for absolutely free? Tom Poland 27:44 Yep. Rich Schefren 27:45 And what if I gave people, gave affiliates, you know, 25% of the coaching, like, just for giving away a free valuable report? And so that's what I tried, right? Like that. It was just an experiment, but it was based on Dan's saying, what he said, and based on like, what I know about online marketing, and maybe like, asking affiliates to just give away something highly valuable and we'll take care of all the selling and do everything from there. Maybe that's enough. And it was enough. And so, didn't have to build a lot of front-end products and I didn't have to do all these things. But it was because like, I was willing to experiment. Tom Poland 28:20 Yes. And we all want this thing that's going to stay true and sit and deliver results for ad infinitum, for eternity, but unfortunately, it just doesn't exist. So, someone's going to move the cheese, right? Rich Schefren 28:33 Yeah. I mean, people are always shocked. Like, I wrote a report on automated webinars in early 2008, weighing out how to work, like the whole model. That's still used today. And people were shocked, like, “why would you do that?” And I'm like, if I thought I could actually do it forever and no one would know about it, I would certainly- Tom Poland 28:52 Keep it to yourself. Rich Schefren 28:53 That's not on the table. Yet anyway, so I credit the guy that invented Tom Poland 29:00 Right. It's going to have a “use by” date, so he has to get it out before that expires. Rich Schefren 29:05 Yeah. Tom Poland 29:05 So Rich, let's go to your website. You're going to set up a special page – www.strategicprofits.com/jay. What are people going to find when they go there? Rich Schefren 29:17 Yeah. So, they're going to find, this was a book that Jay Abraham used at the most recent Anthony Robbins, like super high-end Mastermind. Jay called me because he was giving away one of his books, and none of his books have really the internet component in it and he felt that that was necessary. And so, we took seven of the segments that I'm talking about, like the examples I was giving you, and Jay titled it “Getting Everything You Can Out of All That's Hot Online” which is like a take-off of his book, getting everything you can from all that you've got. Tom Poland 29:55 Right. Rich Schefren 29:55 And this has strategies in here from Tim Burd, who has Ads Secrets, which is one of the best Facebook groups out there for media buyers people, like he's got several 1000 in there that pay him 97 bucks a month; Fernando Cruz, who's the Head Marketer for Legacy, which is one of the best divisions of grow wise until it was just sold for $3 billion; Jordan Menard, who is the top media buyer. I'll give you an example of another one just with Jordan. It's not the one that's in the book. The one in the book is about how to produce new angles. But Jordan shared a strategy with me. This was like about 18 months ago so its effectiveness is a little less than where it was, but it still works. And he showed me in split tests. He had three split tests. He had one for Bob Proctor who's a client of his, one for the Morrison Brothers who's also a client of his, and one, Agora property. And he did a split test with Facebook ads, and all he changed was two words – the first two words of the Facebook post. And the two words that he added were “It's true…” And “it's true…” boosted the click through rate by about 50-70%. Tom Poland 31:10 Wow! Rich Schefren 31:11 Kind of shocking. But anyway, so Jordan Russell Brunson has his favorite funnel, the funnel that actually has built more click funnels than any other funnel, and one that he spends over a million dollars a month on, that's cashflow positive. And then Aleric Heck talking about YouTube retargeting, and why it's so effective and how to do it, and Growth Secrets, Molly Mahoney. So, it's seven different strategies that people can have, and we are planning on selling it on Amazon, but for your listeners, they can get a free by just going to www.strategicprofits.com/jay. j-a-y. All lowercase. Tom Poland 31:49 Rich Schefren, it's been an absolute pleasure having you on the show. I'm so glad we throw away the seven-minute timer. Folks, hope you enjoyed that. Go get that book for free. www.strategicprofits.com/jay. Rich, your score on the gentlemen. Thanks very much. Rich Schefren 32:04 My pleasure. I do want to answer that last question. Tom Poland 32:08 Oh, I'm sorry. That's my bad. Question seven, kind of our trademark question – what's the one question I should have asked you but didn't? Rich Schefren 32:15 Yeah. You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. So, you know, it's very first time I got a chance to speak where I was going to sell something, and I'm not a really- I'm a great marketer, because I'm a bad salesperson. Tom Poland 32:43 You've to be good at one or the other. Rich Schefren 32:45 Yeah. I was quite concerned about selling from stage, especially with other sharks speaking, right? Because that's not me. And so instead, I decided that to avoid the possibility of there not being anyone getting up and buying, better to like, kind of make sure that that's not even an option, so I'll make an application only. So, there's no reason to rush. You could just fill out the application, and you know, etc. And then well, what could I do to get people to want to fill out the application? And I could put a really strong guarantee. And so, my original guarantee when I started my coaching program, and it was the first group of people that I coached, and those were nice, those guys, you know, it was a year-long program, you will double the amount that you're currently making and you will be working half as much by the time we're done. Like 4x your return on your like, on your own. And there were several hundred people in the room. And that guarantee got, you know, especially when I reinforced it, got quite a few people to apply. Tom Poland 34:00 Right. Rich Schefren 34:01 So, you're basically guaranteeing that I'm going to be at 4x and a year from now, or all the money I pay you is going to, you know, be returned to me, and I'm doing private coaching at this point. It's not like a group program. Like, there's some group components, but I'm talking to everyone individually, too. Tom Poland 34:18 Yes. Rich Schefren 34:19 And so, I had about 40 some on, like 47, 48. I don't remember how many, but 40 some on apply. Tom Poland 34:26 Yeah. Rich Schefren 34:27 But I then spoke to every single person for 15 minutes, because I only accepted the people who I felt I could actually deliver that for, right? So, put a big guarantee out there if you have the opportunity to talk to a good, you know, some amount of your prospect. Put a strong guarantee out there. Make it by application only, but then, only accept that people into the program you actually could deliver on, right? You know, I never worked harder than that year, because like, I didn't have a program. I didn't know. But I knew that these people were winners I felt, and I felt like I could help them, right? Tom Poland 35:09 Yeah. Rich Schefren 35:09 But it was that, and then it was my delivering that result for those people, so that I didn't have to refund anyone's money, that their results went into the Internet Business Manifesto. So the Internet Business Manifesto, like, reek of proof, and it was the proof of those people who I had built the program on. And so, I was talking to them individually, like twice a month, I was doing group, like lessons for the group. Those group lessons were based on the individual calls that I had, so they were based on what I felt they needed. That's what I was teaching. So, my entire program was built out by delivering, so that one group. Then, that was what I ended up selling, automated for the next 10 years, right? Like, that exact program. I had A studies. I had everything from that initial group, and that initial group was gotten by an over-the-top guarantee application where I would only accept the people that I could help around. Tom Poland 36:17 A careful selection. So, there was actually a heck of a lot of integrity around that. And last question, bonus question, then we'll wrap up in another 30 seconds. You think that the marketplace responds a lot better when they sense you have skin in the game. You're offering all money back after you work for people for 12 months. People are going, “Wow, Rich must really believe in this.” Rich Schefren 36:36 I think there's a part of that. I also think that, you know, on the one hand, people think that that's a tremendous investment, and it certainly is, right? Like, I'm willing to risk a lot. But also, the likelihood of someone being this honest with you after you've been personally talking to them as a coach, where people have opened up to you like, you know, they're on your side. They want the outcome. But, you know, if you're a good coach, odds are that they've also grown to like trust and bond with you, right? And so, I think, partly that. And then the other thing I would say, which like, just as an added bonus tip, there is no excuse, like zero, for a coach not to be a great marketer. Because the questions that marketers, like we'd love to know the real answers to, are the questions that coaches get answered, like at the beginning of a conversation, right? Tom Poland 37:43 Yeah. Rich Schefren 37:43 So, a lot of times, in all the free reports I wrote, one of the most common feedback I got was, “It felt like you were just standing right over my shoulder, like you were describing quite me.” Tom Poland 37:53 Music. Music to my ears. Yeah. Rich Schefren 37:57 You know, if you coach a lot of people, you don't have to hear the stories that many times to see the commonalities that are in all of them, but people generally won't open up to anybody like that. They are opening up to you because you're here to help them, and that is the exact information that is like the gold when it comes to marketing. Tom Poland 38:18 Isn't it? Yeah. Rich, thanks so much for your time. Rich Schefren 38:20 My pleasure. Tom Poland 38:21 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

How he used to suck at speaking to people and how copywriting taught him to speak to people in a persuasive way and become a better communicator . . .

 EXPOSED: Barry Randall calls bullshit; on what Carlos said on a video rant about how everyone can be an entrepreneur! And how Carlos then; kicked his own face! 2 principles from playing poker which have helped him create his own unlimited success . . . Why he chooses shorter, shittier 3 minute videos recorded on his phone . . .with aggressive follow up to closes sales as fast as humanly possible . . . over the best webinars or the best Video Sales Letter . . . How he got his first $10,000 a month retainer client . . . and much more . . . When you like this Podcast, kindly leave us a review here https://podcasts.apple.com/us/podcast/unlimited-success-podcast/id1584479268 even a few words help. When you enjoyed this episode and you want to know more about Carlos Redlich . . . check out his website at https://trythisbiz.com/ And you can find Carlos Redlich on Facebook: https://www.facebook.com/carlos.redlich.3

Make a decision and move forward towards that decision.  Plow forward, stay focused on your decision and get it done.  I am working on my product idea the “Winfomercial”.  A structured way to interview someone to easily create long form sales video's that sell your stuff.  And it is reminding me of my “Tools For A Good Life Summit” process.  It took me 6 extra months to get my summit done because I kept asking for outside opinions to validate my thoughts.  It took me on a wild goose chase that ended right where I started…  I just needed to get it done.  Same holds true here!  I hope this inspires people to continue with their messy action. To take the learning from their previous experience to help them shortcut the new experience.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Recording and progress on mute myself. Thank you zoom. So nice. Such great reminders. I'm reminded right now I'm going to talk about right now. Let's start over on this episode, I'm going to talk about making a decision and moving forward towards that decision, just make a decision. And probably something else, because that's what I always do. When I started trying to get my summit together, my gosh, which is nine or 10 months ago, it obviously turned into the Tools For A Good Life Summit, which you can go register for free. And check it out www.toolsforagoodlifesummit.com, it's evergreen, and it's amazing. Go check it out. But when I was started the process of putting the summit together to heal the world to help men transition to second half of life out of divorce. You ladies too. So funny. But when I started the summit process, initially was going to be called the Path To Peace, the Path To Peace Summit. And I started listening to all this outside input and had all these you know, fluctuating ideas, and there's going to be the Path To Peace Summit. And there's going to be a day of body mind spirit or body mind soul, and ended up being the Tools For A Good Life Summit. They have body mind spirit. And so Coach Kyle was helping me and he's like, Yeah, path, the Path To Peace Summit, that's awesome. can do a day of body mind spirit and putting together my dream 100 To do this, and and then the insecurities started showing up. And then I started asking for outside opinions all over the place. And I, I my commitment to the idea. Well, my my vision of the path kept changing, how can I say it? i The bottom line is this. I could have just done the Path To Peace Summit. Because I ended up in exactly the same place with the Tools For A Good Life Summit.Mischa Zvegintzov  03:04And the name of the summit is kind of irrelevant. It's it's all the content and copy around the name of the summit. And I'd heard that and it turns out it was true. But it took me an extra six months to get the summit done, literally an extra six months at least, to get the summit done because I kept wavering with names I kept wavering with with the idea. How can I say this? I kept looking for perfection, instead of continuing on with the messy action. And so I could be I could have gotten the summit done six months sooner. Now I needed to go through everything I needed to go through and much of the copy and the ideas and frustration as I was waffling on my summit ended up being used.  so that six months of frustration and waffling and, and all this stuff ended up being a little bit necessary. But I kind of shortcut the process is what I'm trying to say. So the same thing is happening with me right now with the this idea for you know, this, the winfomercial. And basically, I'm going to interview people in a certain way to help them you know, get their webinars done or to get a video sales letter done. Another way of saying those things are to create long form sales videos that are structured in a way to sell product. And so I get to help people who have offers that are converting, but they want to be more efficient with it. They want to learn how to scale with it. They want Want to stop having to get on the phone to complete the sale?Mischa Zvegintzov  05:05Just some of the things. Right. And as I continue to look for outside input and validation, it starts taking me down a different path. So what was I trying to say here?  What I'm trying to say is I'm just telling myself now. Oh, yeah. Mischa, listen, anybody who's in the same sort of a process as I am, as you're listening to me tell you this. plow forward, stay focused on your decision and and get her done. Right. I was completely... like I said, with the Tools For A Good Life Summit, it was the Path To Peace the summit, as I tell you that now it is so clear to me, the name didn't matter. Path To Peace Summit, a day of body mind spirit to help you, you know, heal and, and, and, and be a springboard into your second half of life. Name of the summit doesn't matter. So I was reminded of that today on a coaching call with Vince as as I'm looking for challenges and summits and all these things and and taglines and and what else. he you know. like if I just have the right sentence that'll make it all come together and be easy. I'm looking for easy. but the reality is I just have to buckle down so I'm trying to get proof of concept with my with my Winfomercial. And so my task is to find two or three people to take them through my process, so I can shortcut it for them so that I can help them create an effect a long form sales video that does what a webinar would do that does what a you know, a video sales letter would do. shortcut that process because there's a big steep learning curve right. people need to do it and do it and do it but I know what needs to be done so I can coach them to do it. Right and I can interview them in a way that I can interject the things that help make it be successful. Right, does that make sense? I hope it does so so very funny just just I'm in the moment I'm like yes, I do not need to add another six months to the to the process of finding my three my three test subjects to bring them through that. I don't need to create new names for what I'm doing. new spins on it new this knew that. I just need to go get the three people and it was the same thing with the summit. like the summit was I just needed to start inviting people. right. I just needed start. start. Here's the Go date. start inviting people, speakers. When again, I was looking for perfection. Instead of taking the messy action. Hope this episode makes sense. hope it inspires people to continue with their messy action. to to perhaps take the learning from their previous experience to help them shortcut the new experience. Phew!  Love to all have a great day. Peace out

Even for me who has done literally hundreds and hundreds of webinars, sometimes they don't work. What are the adjustments we make to make it work better next time? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I'm going to tell you about my most recent failure, that happened yesterday. All right, everybody. So usually, on most things you have a chance to hear the highlight reel. Normally I will tell you a story about how like, "Oh, five years ago, six years ago, I did a webinar and it bombed, and now I'm amazing." But rarely do you get to hear me talk about my failures in the midst of the failures, when I'm still licking my wounds and trying to figure it all out. So, that's our mood today. I hope you guys don't mind. It's actually interesting. A lot of you have heard my story about 10X, where I did $3.2 million in 90 minutes. What a lot of you don't know is like two months prior to that, I had spoken at an event, and I had tweaked my pitch a little bit. I did the pitch in a little small audience, and it completely bombed. And you know, two and a half months later I did it at 10X and killed it. And I told the story about 10X and I killed it because that's the story that's fun to tell, but I didn't tell the story about how two months earlier, I did a webinar to a group of people and completely bombed. Or not a webinar. Like a live event. That's the thing about this game. There's always the ebbs and the flows, the ups and the downs. I've been reading a new book by Tim... Tim something. Dang it. I should know this. Tim Grover. Tim Glover. Something. Anyway, it's called Winning. He wrote one called Relentless, which was good, but Winning is way better. Talking about winning in there. He's like, "Winning is unforgiving. Winning doesn't care about you. Winning, there's ups and the downs, and it's just... " Anyway, so today, or after yesterday I'm like I feel like winning is beating me up a little bit. But it's okay, because it's how you learn. And so, but I'm just like everybody else. Like yesterday... And I did a webinar yesterday, or a podcast yesterday, so if you listen to the last podcast, you'll hear me talk a little about this. But I was excited. We bought a new company. We spent multiple eight figures on the new company, so it wasn't small, and we were doing a webinar to the customer list to sell ClickFunnels. Because the whole purpose of buying this company was to use it as a front end to hopefully people in ClickFunnels, right? And so, I'm all excited because we're going to turn these people into ClickFunnels members. It's going to be amazing. Anyway, so I do this webinar. And first off, I'm like, "Dude. Well, I'm on fire. Things are feeling good." And then I look over at the comments, because at a couple parts I played little videos. So the videos, I looked at the comments, and oh my gosh. These people, my new customers that I just spent multiple eight figures on, are not happy. They are pissed. They don't like the webinar. They don't like the beat. They think I talk too fast. They think that this is like an MLM pitch. They think all of the things. And I start reading these things by a whole bunch of people, and John on my team runs in. He's like, "The comments are going south." I'm like, "Yeah. I don't know what to do." I'm doing a webinar. The whole bunch of people, I've got to keep going. And so I get back on. I do the whole webinar. And afterwards, you know. What I was expecting to be a high six figure day, maybe seven figure day, ended up being a five figure. A low five figure day. I was like, "Oh, man. That was not good." Because I've got to pay back multiple eight figures. I needed this to convert better than it did. So at first I was just like, the initial was just like anger, and then depression. These are all in the moment, right? And then it's just like I want to be depressed. I want to go hide. I just want to quit. But then I'm like, "I can't quit. I need to pay back the loan that we took out for this company. I've got to figure this out." Right? So after being kind of bummed for a little bit, then it was like, "Okay. I've got to figure this out." So after about an hour of me moping and wanting just to quit and run and hide in a hole and everything... Because it's weird. I don't know about you guys, but there's so many emotions. I'm not sure if you saw the 10X documentary. If not, I think it's 10xdocumentary.com. We did a whole documentary on this. But I spoke at the first 10X. We had $3.2 million in sales. The next 10X was in a stadium. It was three times as big. 35,000 people. Everyone thought I was going to make a billion dollars, and I bombed at it. We have a whole documentary documenting the bomb. But the thing for me is it's hard for a couple reasons. Number one is like I always want people on my team to feel the energy of what we're doing. Right? Because the more excited they are, they're more excited about their jobs and what we're doing. And so, leading this webinar, we had 7,500 people register, and we're talking to them and getting them excited. And the day of the webinar I message them, "It's webinar day. It's going to be so much fun." Like we're pumped and excited, and the webinar is happening. And then when it doesn't happen, partially it's like, "Oh, I feel like I let all of them down. Right?" Because the 10X thing, if you watch the documentary, I felt the same way. I felt like I let all these people down. We flew all these people in, and everyone was excited to see this thing, and it didn't happen. And so, like ugh. Partially it's me licking my wounds, because I felt like I let everybody down. The second half for me is just like embarrassing. Right? I'm a performer. I'm an athlete. I'm an entrepreneur. I step up, I perform. And when I step up and don't perform, it's embarrassing. Right? One of my friends, he's a UFC fighter. He fought a big fight. He's in the top four or five. This is just like a month ago. Two or three weeks ago, actually. And he went out there and he lost in the first round. He got tapped out. And he went to Instagram instantly afterwards and posted. He's like, "I'm embarrassed." That's how I feel. It's like it's embarrassing. Just embarrassing. Even my wife. I get home, and Colette's like, "How'd it go?" And I'm like, "Uh, I just want to crawl in a hole and hide." So, I'm telling you these things for a couple reasons. Number one, I want you to know that I go through it as well. Because I'm sure you guys go through this too, right? Where you're expecting this, and then this comes in and you're frustrated or depressed or angry. All of the emotions come in, right? So I wanted to share with you, hopefully to help you just understand that even me, at this level in the game for me, I still go through that. I'm going through it right now, like in the middle of it. In the middle of being embarrassed and being frustrated. Like I didn't even want to go to the office today. I just want to sit at home and watch movies and eat ice cream. That sounds good, actually. Maybe I will do that. Just kidding. Well, I'm not completely ruling it out yet, but anyway. But then the second half is where the lesson is. Because after licking my wounds and being depressed and being embarrassed, and all the emotions that come with that, then I was like, "Well, I've got a job to do." Right? And wrestling is the same way. I lose a match, be frustrated, embarrassed, angry, all the things, and then it's like, "Well, I've got to come back and win this tournament." Or, you know. Placed third in this tournament. "I've got to come back and compete in the next tournament. I've got to come back and like... " So now it's like what are the adjustments I make? I'm like, "Okay. Well, the webinar didn't work, so I'm not going to go set out 500 replay emails, because it didn't work, and so it's not worth the effort. Right? So we're calling an audible. We're shifting that." Number two, it's like, "Okay. We misunderstood our audience." Right? The audience who I thought they were were definitely not who they were, so who is the audience? I've got to figure this out. Like Danny Kennedy 101, message to market match. My message did not match the market, right? So I've got to figure this out. In fact, when we lost ClickFunnels the first five times, it was an interesting thing. Same thing. The first five launches of ClickFunnels failed, failed, failed, failed, failed. And number six is when it hit, because I'd figured out the message to market match. What is the message that this market needs to buy the product? So I realized I had a message to market mismatch. So the first question is, who is the actual market? So we started digging through the data, and like who are they. I assumed they were this. They're not. So, who are they? And I figured that out. Okay, now what is the purpose? Why are they buying this product? Why did they come into this room? Why in this ecosystem? What's the reasoning they had? Okay, now we know that. Now the mechanism. I just talked about getting from zero to a million bucks. First off is like you've got to figure out who is it you're selling, then you start figuring out what is it you're actually selling, and then how you're selling it. The what and the how, right? And so, I know the what's ClickFunnels. It's like it has to be that. That's the whole purpose, right? So I know who now. The who, I misunderstood the who. Number two is like what? Well, I'm still selling the same what. So, the last one is how. What is the mechanism? What's the thing that we're using to sell? Right? And I thought that the webinar was going to be the thing to sell everybody. Now that I quickly figured out, okay, the webinar's not the thing. Okay, well what is the thing? How am I going to sell people this product? I'm like, well they just bought... I'm looking at what the product they just purchased, which is video creation software that helps make doodle videos and things like that, right? So it's like, okay, this is the mechanism that they bought, right? They're buying software that helps them do this, so I need to use that same mechanism to convert them. So, right now I am in the process. Within an hour of me bombing the webinar, I had hired a writer to start on this process. But now we're working on a Video Sales Letter for my OGs. We call them VSLs, for those who are newer. It's called a Video Sales Letter, VSL. And we're going to hand sketch out the VSL. So, someone comes in. They bought software that does VSLs. I'm going to have them hand sketch out a VSL. We're going to have them surveying the VSL to figure out which audience they are, and then the VSL will change on the fly, depending on who they are. So if, "This person is this market or this market or this market or this," who they are, it will speak specifically to that who, and bridge the gap on why they now need ClickFunnels. So that is the second test, and that test may bomb. I may go and spend a month trying to build this thing out, paying to hand do all the videos, all of the thing, and it may completely bomb. But that's the game, right? It's trying and failing, trying and failing. But it comes back to understanding it's the core things, right? Understanding, okay, who is the market? Right? The market to message match. Who is the market? What's the message you need to actually convert that, and keep tweaking that and change that until you figure it out. ClickFunnels, I failed five times. Five launches before we hit it. And I could have easily failed on the first or the second or the third or the fourth or the fifth, but I didn't, luckily. Thank heavens. Woo hoo. Otherwise most of you guys wouldn't even be here. And I kept working until we figured it out. Three weeks before... Or two weeks. Whatever it was. A month ago. A month before the 10X event, I tried my presentation, and I flopped. I tweaked the market to method match, tweaked those things, and then a month later, whatever it was, at 10X, boom. $3.2 million in sales. Right? So, it's our ability to look at the failures, lick our wounds quickly, and then make the adjustments that are the key to winning this game. Okay? Because man, I don't care what level you are. I don't care if you do this for 20 years, like I had. I don't care if you've done that webinar 150 times live, and you know exactly what words to say in order to get people to buy. If it fails, sometimes it does, and you've got to come back and figure out what are the adjustments. My buddy who's a UFC fighter, right? Lost in the match. He's going to come back and look at the adjustments. What are the adjustments he's got to make? I think that's where a lot of people, they fail. It's that they failed, and then they think that they're a failure, as opposed to like, "I failed. Crap. That method didn't work, but I'm stubborn, and I've got pigheadedness. I'm going to keep trying and keep trying and keep trying." And for me with ClickFunnels, six times, we got it. Gave this offer. It may even take six times. Maybe eight, maybe 10, maybe 15, maybe 30. But I have to make it work, right? And the same thing's got to be true for you. Okay? If it hasn't worked yet, all right. That's okay. Let's get back to the drawing board, and you've got to think. Did I mess up on the message? Is the market wrong? What do I got to tweak? And keep doing it until you've figured out the method that's going to work for that audience. So, anyway. I hope that helps. You guys are hearing me talk about it in the midst of the pain, as opposed to later. They always say in vulnerability, like show your scars but not your open wounds, but I've got an open wound. There it is. I just dumped some salt on it to embarrass myself in front of you guys even more, because that's how much I love you guys. But hopefully it gives you some understanding in some of the things you need to be able to lick your wounds and get back up and keep trying, because it's going to happen. It happened to me. It's going to happen to you. It's going to happen to other people. But the ones who win are the ones who are able to sit in the frustration of the moment for a moment. Because as annoying as it is, it feels good to be like, "Duh," and letting that pain just kind of writhe inside of you. You know, it's like someone stabbing you and turning the knife, twisting the knife. It's like I want to feel that pain, so I can be angry enough and frustrated enough to do the work to figure it out. Because if you're like, "Oh, I failed. Whatever. You know, win some, lose some," and keep moving on, you're not going to be successful. I want to sit in that pain for a little bit, so I can be like, "Ah, I'm so angry. I'm so embarrassed. I'm so frustrated." Like all of the things, and twisting that knife, because that's what gets you to be like, "Okay. I've got to change this. I've got to figure something out." Right? And that's what gives you the fuel you need to make the adjustments and to change, right? I mean, losing. I lose a wrestling match, that pain and that frustration, that embarrassment, those things are the things that drive me now to get back in the gym and to figure things out. And as an entrepreneur, the same thing. You bomb a campaign. All right. Let it hurt. Feel it. Okay, now you feel that? That sucks, right? Okay, now let's get back to work and let's fix this thing. And that's kind of the way you guys got to be looking at. That's the way I'm looking at it, right? The annoyance and the pain of me bombing on this thing is the fuel that I need to fix it, and I'm excited now to fix it. Still upset, still frustrated, still have that pain in my gut from failing, but that's okay. Again, that's the thing that's going to drive me through figuring it out. And we're going to figure it out. And when I figure it out I'll share it with you guys, because I have to figure it out. It's just not like, "Oh, that'd be nice." It's like, "No, I'm multiple eight figures in the hole right now in this company. We've got to figure out how to turn it around." And I will. We'll figure it out. But this is my mindset. This is how I'm doing. These are the things I'm looking at. Okay? What was the market? What did I screw up on? Right? What's the message? Where did I screw up there? Okay, what am I selling, and how am I selling it? What are the methodologies? What do I got to tweak? What do I got to change? And those things put together is how I win this game. So just remember, you guys. It's a game. Don't let it stress you out. Don't let it keep you up at nights. But realize it's a game that you're playing. If you want to win, you've got to be able to move, to adjust, and yeah. So, there you go. I appreciate you guys. Thank you for listening. If you enjoyed this episode and learned something, please share it. Let people know. That's the best thing you could do for me, is tell someone. Like, "Dude, go listen to Russell's podcast this week." Or if you hate it, then don't. That's cool, too. I get it. I'm not going to be everyone's cup of tea, as they say, which is totally fine by me. So for my people, you'll hear my voice, and hopefully this will help you. So thanks again for listening, and I'll talk to you guys all again soon. Bye, everybody.

Austin Ford is known as the Challenge Funnel King.  Austin and his team use challenge funnels to consistently generate 30K-$100k a month in recurring revenue for SAAS companies. Austin helped a company scale to $15 million/year in annual recurring revenue in one year. He is one of the most sought-after marketing strategists when it comes to online challenges. Today he is going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers.   Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Austin Ford Episode 29: How To Scale Your SaaS Business With Online Challenges __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ PEOPLE MENTIONED IN THIS EPISODE Russel Brunson Stephen Larson Max Muscle Nutrition IIFYM Nutrition Credit Repair Cloud Credit Hero Challenge ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Funnel Build Website Challenge Creation Bootcamp ________________________________ TRANSCRIPT  Brian Webb: One of the things we talk about a lot here at Whatbox Digital are sales funnels. Every business needs a sales funnel. In fact, every business needs multiple sales funnels. Sales funnels are how you convert someone from someone who does not know who you are to having a curiosity about you, to developing trust through enlightenment, and ultimately to some type of a commitment or a conversion. My guest today, Austin Ford is known as the challenge funnel king, which is a very specific type of sales funnel. Austin and his team use challenge funnels to consistently generate 30,000 to $100,000 a month in recurring revenue for SAAS companies. In fact, Austin has actually helped a SAAS company, a software as a service company, scale to $15 million a year in ARR or annual recurring revenue in one year. He's definitely one of the most sought-after marketing strategists when it comes to online digital challenges. And today he's going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers. He's going to talk about how to get users to pay for your free software trials and he's going to talk about how to outspend your competitors to acquire new customers without dipping back into your own revenue. So, let's not delay any longer. Let's jump into my interview today with the challenge funnel king himself, Austin Ford. Austin, it's good to have you on the show. You and I have been talking for a while about having you on. And so, it's exciting to finally have you here on the show today. Austin Ford: Yeah. Excited to be here, Brian. Thanks for inviting me. Brian Webb: Yeah. Absolutely. So, I've got to know the audience is going to want to know how did you become known as the challenge final king? I'm dying to hear it. Austin Ford: Yeah. So, that's actually a pretty interesting story. So, basically, four years ago I started my agency and when I say my agency, I was doing everything inside my agency. I was building Facebook ads doing a bunch of different funnels for people. So, anything from VSLs to webinar funnels, to high ticket funnels, we were even running like Pinterest ads, things like that. So I was doing all kinds of crazy stuff when I started this agency and I was actually getting pretty good results with clients. One guy was, he had this RX discount card company, and basically, he asked me to build out a VSL for him. So, I sold him a VSL because I was desperate for some money. Brian Webb: And for the audience [inaudible 00:02:24] just to jump in, that's a Video Sales Letter audience, but keep going Austin. Austin Ford: Yeah. So, I sold it to him for 500 bucks and he actually ended up writing to the two comma club or seven figures with that in less than eight months. Brian Webb: Amazing. Austin Ford: So, he had a really good ROI with that. Brian Webb: And again, audience, when he says two comma club, that means it did at least a million dollars in total revenue. Well, that's a very big deal. You should be super proud of that. Austin Ford: Yeah. I got a case study with that guy. Another company that we worked for was like a supplement store. So, it was called Max Fit Supplements or Max Muscle, excuse me, Supplements. If you're on the West Coast, you've probably been in this a few years and stuff, but anyway, we did like $30,000 in sales with them in less than a week. And we just did some Facebook ads and reactivations with like chatbots and stuff. And then also worked with a company called IIFYM Nutrition and this guy was having problems. So, he had like 500,000 people visiting his website every single month, but they were having a hard time optimizing it and selling their coaching programs. So, they offered nutrition coaching. We ended up scaling that company up to like $3,000 per day. So, I was having great success, but my problem was I was running this boutique fast agency. So, what fast stands for, it stands for funnels as a [crosstalk 00:03:42] service. And here was my problem. I had customers of all different types of flavors, right? I was doing a bunch of custom work. So, every time I got a new customer in my business, I had to reinvent the wheel, go see what worked out in the market, and then go build that for them, right? And I obviously was not charging enough. Charging $500 for a VSL is not enough. In fact, one lady got on the phone with me and she wanted me to run Pinterest ads where I sold it to her for $5,000 and I actually went and learned how to do Pinterest ads on YouTube. So, I was just bootstrapping this whole business. Brian Webb: A 100%, yeah. Austin Ford: And obviously, that's not super sustainable. Just always looking for money, getting clients on the phone, being desperate and then selling them whatever they wanted and then going out, reinventing the wheel and building it, right? Brian Webb: Yeah. Austin Ford: So, at the time I was in a coaching program called the Two Comma Club X Coaching program. This is a program with Russell Brunson, the owner of ClickFunnels high ticket. So, it's a $25,000 a year coaching program BN. And I remember actually posting this post inside of their Facebook group. And basically, I don't really remember exactly what the post said, but it was something like, "I've been having zero momentum over the past week. I can't escape, I'm bogged down. I pulled in 1,000 different directions or ideas and I'm always trying to serve all these different clients. I don't know what the focus on." And at the time I was almost completely maxed out my credit card and I had no idea how I was going to pay for my team for the coaching program for next month, right? So, I ended up getting, so what I learned from that was when I made that post, I was super vulnerable. I had like 100 people comment on that post. And they were like, "Hey," here was the question that they all asked. They were like, "What do you do? How do you help people?" Right? And I thought that was interesting when I saw those, all the comments were about the same thing. But then do you know who Steve Larson is? Brian Webb: I do not. I do not know Steve, no. Austin Ford: Okay. So, Steve Larson, he was another coach in the Two Comma Club X Coaching program. All you need to know about Steve Larson is, he usually yells at you, right? So, he was like, "Hey, let's jump on a Zoom call, and let's handle this right now, right?" So, I ended up jumping on a Zoom call with Steve Larson and he was like, "Hey dude, did you see all the comments inside the Facebook group after you made that post?" I was like, "Yeah. I noticed that everybody has no idea what I do." And he literally started screaming at me over the Zoom call. And he said, "You're right. Nobody knows who you are or what you do. You are a nobody." [crosstalk 00:06:11]. Brian Webb: Wow. Okay. All right. Austin Ford: So, anyway, Steve Larson basically told me, he was like, if you want to have success and you want to have major success, this is what you need to do. You need to niche down, pick one customer to focus on, solve one big problem for that customer and charge a lot of money for it. That makes sense, Brian? Brian Webb: It does. Absolutely. Austin Ford: So, I wish I could have said I figured it out then. I did not figure out then it wasn't until like three months later, I ended up jumping on a cruise ship and I'm going to tell you guys how I actually became the challenge funnel king right now. Brian Webb: Okay. Austin Ford: I actually ended up jumping on a cruise ship. It was called the Two Comma Club X cruise ships. So, it was a marketing cruise ship. There are about 300 markers on this cruise ship. And I was sitting at a mojito bar and I was telling this wonderful person, her name is Latasha, I was telling her about my problems and the agency and what I was going through, right? Brian Webb: Right. Austin Ford: And I basically told her, I was like, every time I get a new customer in my business, I get them on the phone. They tell me what they want out of desperate need for money, I sell them what they want for not enough and then I go and have to rebuild the whole thing and reinvent the wheel, right? And he told me the same thing Steve Larson told me. She was like, "Dude, this is simple. You need to focus on one customer, solve a big problem, and charge a lot of money for it." And I was like, "All right, I'm going to solve this right now. So, like four mojitos in at the mojitos bar, we're sitting there going back and forth. Brian Webb: You're my new best friend, by the way. Austin Ford: Yes. So, we're going back and forth about all the different successes that I had and what I could niche down into and stuff. And long story longer, she ended up bringing up, "What about challenges? Nobody's teaching challenges or helping clients build challenges? What if you would..." And she actually said, "What if you were the challenge funnel team?" And at the time notice I have an agency called Funnel Build, right? I've never built this thing called a challenge funnel. Brian Webb: Okay. Austin Ford: And I was like, and I had asked her, I was like, "What the heck is a challenge funnel?" And basically, she told me this. She basically said, "A challenge is a process that takes your customers through a series of simple daily tasks, anywhere from five to 30 days to achieve a specific result." And here's the best part. The best part about challenges is, is that people will actually pay you to take the challenge. So, an example would be like 28-day fat loss challenge. So, in 28 days, people are going to lose, like, let's say the goal is 10 pounds and you could charge $47 for that, right? Brian Webb: Okay. Austin Ford: [inaudible 00:08:43] In the door. Brian Webb: Right. Austin Ford: So, I was like, holy cow, this sounds awesome. And without knowing anything about challenges, I ended up saying right there, just declaring my destiny. I took my little toothpick umbrella thing out of the mojito drink and then I found some old gum under the bar stool table and I ended up slamming it on the bar and then putting my little toothpick in there and just saying, "I'm going to be the challenge funnel king." Brian Webb: You made a declaration, right? Austin Ford: Yeah. Brian Webb: Yeah. You made a declaration. Yeah. Well, That's a great story. Austin Ford: Yeah. So anyway, I ended up purchasing every single challenge, an online digital challenge that I could find, right? And I ended up mapping out the entire thing. So, I put everything out like on a canvas and I basically had dissected and looked at what made these things work. Ended up transforming my entire agency funnel build to now only building challenge funnels for clients. And I even created my own challenge called the Challenge Creation Bootcamp. And we had some pretty amazing case studies come out of that. Our clients were making anywhere from 45 to 60,000 to $100,000 their first month launching their challenge. Brian Webb: Fascinating, yeah. So, now we know you became the challenge funnel king, thanks for sharing that. And you kind of even told the audience what a challenge funnel is and even how long it should be. What do you think it is that makes challenge funnels work so well? Austin Ford: Yeah. I think the biggest thing that the biggest reason challenge funnels work so well is because of the hyper-focus result, well I call the hyper-focus result. And what this is, is basically what the challenge is, is you're giving somebody a transformation or you're promising them that you're going to get them a result, right? With the hyper-focus result, it focuses on three things. Number one is who is it? Who is that person that you're going to get a result for? Number two, what is the results specifically that they're going to achieve? And number three, what is the timeframe that they're going to actually achieve that? If you can combine all three of those things, that's what makes these challenge funnels, quote-unquote funnels, convert. Brian Webb: Now you work a lot with SAAS companies and how do these funnels also help to drastically reduce customer churn and get more lifelong customers or forever customers? Austin Ford: So, when I ended up switching my entire funnel building agency, I was actually approached by a company called Credit Repair Cloud. So, basically, I'm going to tell you a little bit about Credit Repair Cloud, because it will give you an idea about the question you just asked, how we're basically solving the big problem for them. Credit Repair Cloud is basically a CRM slash credit repair management tool, right? Brian Webb: Okay. Austin Ford: And Daniel, the owner of the company came to me and he's like, "Hey dude, we've been seeing what you've been doing with the challenges. Do you think a challenge would work for our company?" And I was like, "Yeah, I think it absolutely would." And here was the biggest problem that they said that they had it. This is the problem most SAAS companies deal with. The problem is they're very feature-heavy and they're selling a lot more of the product instead of the outcome or the result that the customer will receive- Brian Webb: [crosstalk 00:11:54] For transformation. Austin Ford: Yeah. The transformation that they will receive from using their software, right? And typically it looks like this. They spend a bunch of money on traffic to start free trials. And then they're going to hope that those free trials stick around long enough to recoup their ad costs, right? So, basically, SAAS companies are paying people to try their software. So, they spend a lot of money on ads to attract what I call trial freeloaders, who don't take initiative, who don't understand the value for the price. And they end up canceling faster than they signed up. And this also causes most SAAS owners to daydream, right? They're just like, holy cow, either I have to get the funding and put all this money and the capital into growing this thing or I just have to take a risk and hopefully, people stick around long enough. The solution we came up with is, is like, what if we could get their customers to actually pay for trial? Brian Webb: Fascinating. Keep talking. I'm curious. Yeah. Austin Ford: Well, so basically the model flips. So, instead of running traffic to a free trial, now we run traffic to a challenge that promises the results, and during the challenge, we get them to activate that trial, right? So, we completely flip the model and most challenges that we build for SAAS companies, we don't mention anything about the actual software. Brian Webb: The transformation, yeah. Austin Ford: It's not about the transformation, it's all about the result. So anyway, we ended up launching this challenge for Credit Repair Cloud. The first time we launched it, we ended up getting 450 people to join the challenge. And they made about, I think, $30,000 on the front end, but that's just front end money. So, usually what you do with that front-end money. So, that's people paying to join, right? So $31,000 people paid to join this challenge. Brian Webb: The challenge itself, right? Austin Ford: You guys could go check it out if you want, it's called the creditherochallenge.com. Brian Webb: Okay, creditherochallenge.com. Austin Ford: They made 30,000 on the front end, but that's money that you just put back in the ads, right? Here's where it got really interesting. On the backend, they had 50% of those 450 people start a new trial. Then during the challenge, they learn how the user software and then we ended up retaining 60% of those new trials. So, we ended- Brian Webb: Fascinating. Austin Ford: ...We ended up having 130, like 130 something trials actually stick. Their software is $179 a month. We increased their total monthly reoccurring revenue by about $25,000. That was one campaign, one 14 day challenge. Now imagine we run this thing for them every two weeks. Brian Webb: That was going to be my next question is why not do it on a recurring basis because that totally makes sense? Austin Ford: Yeah. So, we run the challenge for them every two weeks and it does the exact same thing like clockwork. We get anywhere from 300 to 600 people in at a time, 50% activate a trial during the challenge, around 60% end up sticking and we keep increasing their monthly recurring by 20 to $25,000 every time we run this campaign. And in within the last year, we've increased their revenue in less than a year, we've increased our revenue to 15 million annual recurring revenue, just running this one challenge is the same thing. It's completely automated. Brian Webb: Kudos to you, you are the king. So, basically then what you're doing is while people aren't paying for the trial of the software, in essence, they are paying for the trial by putting their money into getting into the challenge, right? Austin Ford: Yeah, 100%. Brian Webb: So, one of the big, this is something that every business owner in the world wishes that they knew how to do, how to outspend the competition to acquire new customers without dipping into your own backend revenue. Talk to us a little bit about that. Austin Ford: Yeah. So, with this challenge that we ended up creating. So, when we first launched the challenge, we did it to their internal list. So, with all my clients and what I like to do is I like to promise them, "Hey, what you spend on me to build this thing, we're going to try to get you back on the first launch." And we typically do that with their internal lists. So, whatever list they have internally. But when you switch the cold traffic, it becomes a different story, right? And honestly, just to tell you the truth, when we launched this challenge, it was actually during the pandemic, right? When COVID was hitting and it was spreading across the US, Credit Repair Cloud ended up shutting down their virtual, not virtual, but they're live events. And Daniel said to me, he was like, "Hey, we're relying on this challenge to work and push us through this." So, a lot of pressure on me because it's one thing to launch to a list of people that know who you are. They've heard of your brand. Perversions are much better on that. But when you go to cold traffic, conversions can be scary sometimes, right? Brian Webb: Oh, yeah. Austin Ford: So, we ended up actually running cold traffic to this challenge. After we launched the first one, we got the second one up and running and we were hitting the ads right then and there. When we started running the ads, they were spending around 20 to $30 to acquire a customer on the front end of a $47 challenge. They were actually making money. Brian Webb: They were profitable right from the beginning, yeah. To cold traffic, yeah. Austin Ford: Now fast forward today this year, the costs have gone up obviously due to a number of different factors, but they're currently spending $88 to acquire a customer for this challenge. The average cart value I believe is hovering around the $75 mark. So, they're spending $10 to acquire a customer into their challenge now. They're activating those customers on the back end, right? So, if you're eight, so basically the challenge it's a self-liquidating offer, right? Brian Webb: Yeah. Austin Ford: So, if you're able to actually spend money or spend less money if you can make it break even, great. If you can make money off the front end, great. Even if you're spending a little bit less than, it's costing them $88 to acquire customers. They're recouping $75 of that, right? So, they're willing to spend now to do that, but they're spending 10, knowing that 50% will sign up for a trial and 60% of those will actually stick, which goes around. I think it was like 25, 30% will actually adopt the software at the end. It's a no-brainer that a company has been scaling extremely fast over the past year. Brian Webb: Yeah. One of the things I tell clients all the time is marketing done right is really very extremely formulaic, right? And so, what you've done with the challenge funnel is you've given them a system, a marketing system that's proven and by the way, recyclable. Like you said, they're running the same challenge funnel over and over and over again. I'm sure at some point it'll make sense to refresh it somehow a little bit, but you've literally given them a propeller or another jet engine to put onto the airplane or their business to move them, to get them the thrust, to move forward and grow their business. You've given them a system basically. Austin Ford: Yeah. Brian Webb: So, let me ask you this, what's one or two pro tips you wish you would have known in the beginning. This can get down into the weeds, whatever what's one or two tips that you would tell the audience that you need to do it this way to optimize or avoid this mistake? What's something you can tell the audience that they wouldn't know without having your years of experience? Austin Ford: All right. I got a bunch of great things but I got two that are coming to my head right now. So, number one is, if you're thinking about building a challenge and you want it, the biggest thing is you want the front end to convert, right? And this goes back to delivering a result that your customer actually wants, right? People don't buy stuff. They don't buy products. They buy results. Think of aspirin, right? I don't go to the store and buy aspirin because it is in a pretty bottle or that it has a special chemical, whatever aspirin is made up of, right? I buy it because it relieves pain. And people will buy based on these two emotional needs. One, the avoidance of pain. Two, the pursuit of pleasure, right? Think about anything in your life like for me, if it's Valentine's day, I'm going to go buy my wife flowers. Why? Because I want to avoid the pain of her being upset and I want to pursue the pleasure of her loving me more, right? Brian Webb: Sure. Absolutely. Austin Ford: So, anything that you've done in your life is based on those two emotional needs, right? And it's not different for a challenge, but here's the thing, Brian. And a lot of people don't know this. There's actually something that's more powerful than the result. Well, it's called outcomes, right? Brian Webb: Yeah. Austin Ford: Think about this, products produce outputs that produce results, right? So, if somebody uses your product, it's going to have outputs that produces a result. The result is great. But a result also produces outputs that gives that person outcomes. Now let me explain this really simple to you. Brian Webb: Sure. Austin Ford: Think of heart surgery, right? What is the product of heart surgery? Brian Webb: The surgery itself. Austin Ford: Exactly. Brian Webb: Yeah. Austin Ford: Six hours of heart surgery, 10 new medications, a donated healthy heart, your family crying, right? That's the product of heart surgery. What's the result of heart surgery? Brian Webb: You get to live. Austin Ford: Well, it's actually, you get a new heart, right? Brian Webb: That's true. The result that you get a new heart, yeah. Austin Ford: The outcome is exactly what you said. Brian Webb: More time with your family and the people that you love, right? Austin Ford: Exactly. The ability to be active, avoiding death, funeral costs. Those are the outcomes people want. Now let's put this in perspective to what your audience would probably end up using. Brian Webb: Okay. Austin Ford: Think of a coach who teaches online trainers, right? Brian Webb: Right. Austin Ford: The product of that coach. So, let's say he teaches online PT, like personal trainers online, his result for the program is a $10,000 a month online PT business. The product of that program is eight weeks online PT program, I don't know, a high ticket sales training, lead attraction system, whatever. It's all the stuff, right? That's the stuff that people don't want to deal with, but that's the product. That's the pain people have to go through to get the result of 10,000 a month. What's the outcome? Be their own boss. Quit their 9:00 to 5:00. Create financial freedom. So, what I'm trying to tell people is like, number one, all my challenges are based on outcomes that clients want. [crosstalk 00:22:21] not sell products on those sales pages. It's all based on the outcomes and the results that they will receive going through the challenge, right? Because people are signing up for a challenge to get something done in their life that's caused them pain and is not moving them closer to pleasure, right? The next tip that I would give is I wish I would've known this, but it's super critical at the beginning of your challenge, whether it's a five-day challenge or a 14 or 21 day or 30 days, like however long, the challenge is, it's super critical that you implement these things at the very beginning of the challenge to have success and to drive people all the way through to the end. Brian Webb: Okay. Austin Ford: Again, you have to tell people and repeat what is the transformation that they're going to get going through the thing that you're pushing them through? Brian Webb: Sure. Austin Ford: You got to remind them why they're doing it. Brian Webb: Right. Austin Ford: Number two, you got to showcase studies of people actually doing the thing that they want to achieve. People that were just like them and got to where they want to be, not yourself. So, case studies. Another thing you want to do at the very beginning of these challenges is you need to give them data and numbers to cast the future vision, right? And you need to get your audience to imagine what life would be like to achieve that. There also needs to be internal transformation, right? This is where like Russell's if anybody has ever read Expert Secrets, this is where Russell's manifesto that he calls kind of comes into play, right? With the Credit Hero Challenge that we built for Credit Repair Cloud, the transformation was them becoming a Credit Hero, what does it mean to be a Credit Hero? It's deeper than them. It's about impact. Helping other people. We did the same thing with, we're making another challenge called the Massage Hero Challenge, same exact thing. And we tell them, what does it mean to be a Massage Hero at the very beginning? So, if you do all that stuff, I like to call that NLP stuff. But if you do all that stuff, you're setting yourself up for success during the rest of the challenge, because you've framed what exactly they're going to get out of it, who they're going to become. And if they put in the work, the result will be there for them at the end. Brian Webb: Yeah. People never move into a fog. So, the more that you can paint that clear vision of where they are, what the steps are to get to where they want to go. And then obviously you've really highlighted the importance, the necessity I would say of showing them a better future that they can have. I can see where that would make a challenge funnel go even better. Well, I was hoping that you would drop some value bombs today and Austin, you definitely delivered. So, for those in our audience who want just want to connect with you more or know more about what you do with challenge funnels, where's the best place for them to find you? Austin Ford: The best place to reach me is funnelbuild.com. So just F-U-N-N-E-L-B-U-I-L-D.com. They can contact us from there, fill out a form or just explore and see what we're up to. Brian Webb: Awesome. And I'll make sure we get all of that into the show notes, along with your LinkedIn profile, your bio, and phone, all that stuff too. So again, for anyone who this kind of a model is relevant too, I think that there's going to be a lot of people that open their eyes to this for the very first time. Austin Ford: Yeah. I'm super excited about it. It's definitely been impactful for my business, it's been impactful for other people's businesses. And if you're thinking about doing a challenge, I highly, highly recommend it. Brian Webb: Thanks for being here today, Austin. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH AUSTIN FORD Linkedin | Facebook | Funnel Build Website __________________________________

Don't Miss:2:18 The defining principles when it comes to ASL'sLinks Mentioned from the EpisodeWatch this video that we put together which explains how ASL works. After you've watched the video and if it's something you are interested in and want to work with me to understand the power of ASL head to https://www.podcastprofitaccelerator.com/applyLearn how to use audio in marketing to get more of your dream customers https://www.podcastprofitaccelerator.com/applyConnect With Us Make sure to subscribe to the show, we release a new episode every Tuesday at 9am EST. Subscribe to the Changemakers Calendar (and get a sneak preview of upcoming episodes and events)>>> Subscribe to The Changemakers CalendarWant to join our Podcasting Family? >>> Join The Changemakers Family (In Our Private Facebook Group)Follow Jamie on Instagram (We LOVE When you Slide Into our DM's) >>> Follow Jamie on Instagram @jamieatkinsonWanna launch your own successful podcast? We got you… >>> Grab Our 30-Point Podcast Launch Checklist For FREEIf you find this episode valuable hit me up on Instagram @jamieatkinson. If you want to find out more how I can help you inside of your business, all you need to do is just send me a DM with the word “Podcast”Enjoying the episode? Grab our ‘5 Days to Monetize Your Podcast' mini pop-up podcast series and learn how to monetize your new or existing podcast immediately. >>> Access 5-Days to Monetize Your Podcast for FREE (Call to Action)Hey! If you want to find out how we can help you grow your business to 6-figures using a Podcast then message us on Instagram or Facebook Messenger with the word “Podcast” and we'll connect with you.Book a call with me and let's discuss how I can help.

You only have 3 seconds! That is how long you have to hook someone's attention and get them to watch your video. No matter whether you are creating social content, video sales letters, or video ads- you only have a few seconds to convince the person to keep watching. Discover what elements matter most and how to make the most of them to create strong video hooks for your videos! This is part 1 of a 3-part series on videos that convert. Be sure to check out the other two episodes (24 & 25). Loving the podcast? You will also love my video show!

Tonny Loorbach en Martijn van Tongeren delen in deze aflevering van de IMU Podcast weer een nieuw inzicht om een grote stap te maken met je online business. Ben jij klaar voor het volgende niveau?

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .3:52 Overview of the original six principles of influence (reciprocity, commitment and consistency, social proof, authority, liking, scarcity) and highlights of the new material in "Influence, the Psychology Persuasion" New and Expanded version that comes out May 4, 2021. http://www.harperbusiness.com/book/9780062937650/Influence-New-and-Expanded-Robert-B.-Cialdini-PhD/ . 5:55 The new, 7th principle of Unity and how to leverage it. 8:45 Why it's not a good idea to ask for people's opinion. Do this instead... 13:35 Results of split tests from 6700 websites and funnels and the most powerful approaches that increased conversions. 14:58 Scarcity is the the most powerful persuasive tool you can use in online offers, and one specific type of scarcity is better than all the others. 17:06 How Booking.com uses many of the principles of persuasion on their site with amazing results. 20:00 Other ways to think about how to apply scarcity. 21:30 Leveraging the power of social proof on your websites, funnels, and emails. 24:08 Interesting insights on how to use testimonials, especially from people who have "authority" in that specific domain. 26:30 How to build reciprocity while also establishing authority.  28:21 An interesting way to get people to "like you" faster online. 29:32 A simple tweak to your Video Sales Letter (VSL) or Pre-Launch Content (PLC) that can dramatically increase how fast prospects come to know, like, and trust you. 30:45 Instead of positioning yourself as the "guru on the mountain", you'll get better results when you position yourself as the "guide who comes alongside". 31:20 Why most people are using the "About Us" parts of a site or funnel wrong, and what you should do instead. 35:14 Dr. Cialdini and his team have some outstanding, online, on-demand training and coaching programs. You can get all of the details at https://www.influenceatwork.com/  . Need some help deciding what tech tools to use in your side hustle or business? Check out my series called "Tech Tools Tuesday" with Dave Gambrill at https://gambrill.com/ttt .  #unleashawesome #cialdini  #influence #psychology #reciprocity #commitment #consistency #liking #authority #socialproof #scarcity #unity #compliance #conversions #cta #vsl #plc #plf #launch #storybrand #ownyourfuture #projectnext #goyow #funnelhacker #kajabi #mindset #skillset #t3 #t3dg #entrepreneur  #management #sidehustle #davegambrill  #digitalmarketing #emaillist #onlinemarketing #digitalcourses #leadership #johnmaxwell   CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

► Video Starter Guide Course: https://go.coursecreation.com/videostarterguide ► Download the FREE Course Structure Guide: https://go.coursecreation.com/coursestructure► Follow us on Instagram: https://www.instagram.com/coursecreationdotcom/► Find us on Facebook: https://www.facebook.com/CourseCreationCrew► Laugh with us on TikTok: https://www.tiktok.com/@coursecreation.com?lang=en► Email us at hello@coursecreation.com If pictures are worth a thousand words then videos are worth a billion! So if you selling a digital product or course, your sales page you MUST have a video!Videos will drastically increase your engagement rates and the chances of your potential customers spending more time on your sales page, therefore, purchasing your product. Follow along with us in this episode as we go through exactly what you NEED to include in your killer Video Sales Letter. New episode on Wednesdays to help you launch your digital products! Make sure to subscribe and share your reviews!

What makes a powerful Video Sales Letter and how does it contribute to your marketing strategy to help you profitably stand out in your marketplace?Dallin and Josh discuss the process of crafting your own Video Sales Letter and how it can contribute to your success. Most people and brands struggle to get the visibility and attention they need to stand out and grow their business. Often, this makes them feel overwhelmed as they try to do all the things to grow a business that matters while serving their audience with great products and a powerful message.It's difficult to be successful with video without a clear plan and knowledge about how video, marketing, and messaging actually works to attract and genuinely sell an audience of buyers.Josh Crandall, Dallin Nead, and other guest experts explore many actionable tips, strategies, and behind-the-scenes secrets from their most successful video marketing campaigns inside the Video Supply™ Agency — all to help you grow a brand that people love using the power of video.Topics include creativity, messaging, scripting, marketing, gear, film production, editing, and many more stories and strategies in between!At Video Supply, we teach you everything you need to know to grow your business with video — VideoSupply.com

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]What's your copywriting method? How do you plan? [17:10]What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]What makes a headline great? [25:22]What do you recommend – long-form ad copy or short-format ad copy? [30:00]Why do you think people are sleeping on copywriting as a skill? [30:43]When it comes to VSL, email, and ad copy, what are the main differences? [41:34]Do you have any tricks for when you're writing email copy like the spacing, number of lines, etc.? [42:40]What are some top-secret tips on writing copy? [45:20]What’s your take on people who exaggerate or lie to write compelling copy? [49:00]What is Copy Pro and who needs it? [52:29]If you could go back in time and tell yourself something about copywriting that you wish you knew back then, what would it be? [56:56]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jon BensonCopyProConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Selling Dietary Supplements Online Using VideoSelling with a Video Sales Letter (VSL) is actually very different than selling through a long form sales page. This episode goes into the differences and how to leverage them for maximum sales online.Get the 3 Funnels ebook for free.Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success.Brought to you by creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.

In this episode...Kenny breaks down one of his powerful and high converting Video Sales Letters. Take notes and create your own VSL! If you haven't already... WATCH the FREE Real Estate Educator Accelerator Training at TeachRealEstateOnline.com

I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...

I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...

Dopo aver parlato dei 10 tipi di video che funzionano di più, in questa puntata proseguiamo con la seconda parte dell’8° capitolo di Ogilvy On Advertising.In particolare vediamo le 3 categorie di video che hanno dimostrato di funzionare di meno.E non solo...David Ogilvy ci da 16 dritte per rendere i video più persuasivi.Ma questa volta non abbiamo solo tradotto e contestualizzato il capitolo. Ci siamo spinti molto oltre.Con Daniele Ierardi, Video Expert di Copy Persuasivo® e co-fondatore di Video Persuasivo™, abbiamo registrato una mega lezione che va molto al di là di quello che ha scritto David Ogilvy sul suo libro.Ecco alcuni degli argomenti trattati in questa 153esima puntata del Copy Persuasivo® Podcast:[02:33] Le 3 categorie di video che hanno dimostrato di funzionare di meno[03:25] Un tipo di video molto utilizzato da imprenditori e professionisti, che non ti aiuteranno a vendere, a meno che tu non abbia come target dei bambini[05:07] Cosa rischi se prendi degli attori al posto di metterci la faccia e la soluzione per evitare le conseguenze[07:45] L’importanza di attirare l’attenzione nei primi secondi di video e come fare ai giorni nostri sui Social[08:35] Cosa puoi fare per entrare nella testa della gente se non hai nulla da dire nei tuoi video[10:11] Un aspetto molto potente che la maggioranza sottovaluta rendendo i propri video poco efficaci[12:28] L’errore da evitare quando registri la voce narrante in una video sales letter[16:17] Cosa dovresti fare per non risultare banale nei tuoi video[16:53] Come pianificare i tuoi video per renderli più dinamici[17:49] Una strategia per rendersi riconoscibile e avere una presenza nella testa della gente[19:23] L’unico limite alla realizzazione dei video pubblicitari[21:27] Perché dovrebbe farti preoccupare la pubblicità su YouTube di una famosa marca di tonno in scatolaBuon ascolto!***Risorse menzionate:►► Ogilvy on Advertising su Amazon (versione inglese): https://amzn.to/3kgvNKu►► Video Persuasivo™ - Il primo servizio in Italia di Video orientati alla Vendita: https://www.videopersuasivo.com►► Video Sales Letter scritta e post-prodotta per il nostro cliente Liberax: https://liberax.it/metodo-liberax/Risorse consigliate:►► Se vuoi capire di più di copywriting, ecco i primi step consigliati:1) Studia "Il Piccolo Libro della Scrittura Persuasiva":https://www.copypersuasivo.com/prodotto/piccolo-libro-della-scrittura-persuasiva-versione-tascabile2) Studia il Nuovo “Manuale SfornaClienti”: https://amzn.to/34X24kZ►► Come possiamo aiutarti:- Se vuoi potenziare i tuoi materiali e applicare il Sistema SfornaClienti alla tua microimpresa o attività professionale, prenotati per il Programma Adepto: https://www.copypersuasivo.com/prodotto/programma-adepto-copy-persuasivo - Se hai un’azienda da almeno 2 milioni di fatturato annuo e vuoi delegare il copy e le campagne a dei professionisti, entra nella Lista d'Attesa della nostra Agenzia: https://www.copypersuasivo.com/agenzia-copy-persuasivo- Se vuoi diventare un Copywriter Professionista, prenotati per il Programma Seguace: https://www.copypersuasivo.com/prodotto/programma-seguace-copy-persuasivo

Jon Benson is the inventor of the "Video Sales Letter" - a marketing channel that has generated over $30 BILLION dollars in sales. Jon is also one of only THREE sales copywriters in history whose copy has generated over $1 Billion dollars in sales. In this interview, we discuss the future of copywriting and how "A.I." will change the industry forever.

I started to follow Marc and I realized that some of my friends that are successful right now were ones that bought Marc's business strategy course, other related programs, and got consulting from him.In this podcast, we will figure out what he teaches to his students, how he was able to produce success, help people get clients online, and how he was able to build his coaching business from scratch.-------------------------------------------------------------------------------------Fibo Lim has built an 8-figure business through his websites in less than 2 years. He has refined a system that has helped thousands of entrepreneurs monetize their passion, earn passive income, and live the dot com lifestyle.His training and system have been widely regarded as the most strategic and innovative approach to growing an online empire.Today, Fibo Lim is recognized as one of the most requested speakers in his country, the Philippines, in the field of online marketing, business, finance, and personality development.------------------------------------------------------------------------------------- Connect with Fibo Lim on Social Media:Facebook: https://facebook.com/fibolimInstagram: https://instagram.com/fibolimTwitter: http://twitter.com/fibolimAbout:Marc Papp is the founder of MarcJaysonPapp.com and TestOptimizeScale.com. He is known in the Philippines as the Multi-Industry Business Growth and Marketing Strategist.He and his team help Entrepreneurs, Enterprises & Startups Generate MORE profits & Quality Leads using Copywriting, Video Sales Letter, Facebook Marketing, Facebook Ads, Messenger Marketing, Messenger Bot, Email Marketing, Website Copy Optimization, and Sales Funnel Optimization.#FiboLim #MarcPapp

WHY you should build an email list https://voymedia.com/ Email marketing commonly generates 15-30% of stores’ revenue. What would your business look like over time with 15-30% more revenue? It’s very important to build this list, because the bigger it is, the more revenue you get from email marketing. Building an engaged email list is a great long-term move for your brand. Also, the only things you own in e-commerce are your website and email list. These social media platforms are rented, they’re more likely change over time. It helps generate repeat business which is good long term. Here is how to build an email list with Facebook Ads: Make separate campaigns for this, and target top of funnel AND middle funnel audiences. Link the ads to a signup page for a LEAD MAGNET. A lead magnet is something of value that people would submit their email address for. This could be free downloadable content, a free video course series, or entering a giveaway. Some Lead magnet best practices: It should solve a REAL problem for your target customer Promise a quick solution Is very specific Simple, easy to understand High perceived value Instantly accessible Demonstrates credibility for your brand For example, a lead magnet that could do well is “110 Michelin-star-chef vegan recipes for FREE”. It’s specific, has a lot of perceived value, has authority. The landing page FOR YOUR LEAD MAGNET should have a field where one enters an email address in order to redeem the free thing. You can MONETIZE THIS IN THE SHORT TERM: Many brands fear that they’re spending ad dollars on something with no direct purchase conversion, so it’s hard to track returns, but that’s no true. To monetize these campaigns, have purchase upsells immediately after the signup ON the signup confirmation page. This often works well because the audience’s guard is down, they’ve signed up for your lead magnet so you take you somewhat seriously. One great trick we see work REALLY well, is upon signup, have a little bar that says “50% complete”, and have a sale pitch video (or Video Sales Letter) on the screen, and say “watch X amount of this video to access [the free thing]”. If you have a really good Video Sales Letter here, this can be very effective, and VERY Profitable. We have several brands where we get THOUSANDS of email signups for less than $1 each, and the ROAS on the upsells pays for the ad spend handsomely. AND, if done well, the ROAS on the upsells can even just be a profitable campaign upfront. SO… TO SUMMARIZE: Make ads for a lead magnet, have a great lead magnet, and upsell them after they sign up for the lead magnet. Thanks for listening, and if you’d like me to send you some examples of this, feel free to email me at eric@voymedia.com, put PODCAST in the subject line. --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Videos have undeniably changed the game when it comes to sales. Especially in this technologically advanced day and age, so many salespeople have been trading the door-to-door selling method for videos. The man behind what is now called Video Sales Letter (VSL) is Jon Benson. In this episode, host, Adam Lyons, speaks with Jon about how to structure your written ads, your copy, and your copy-writing so you can be as successful as he is. Putting forward the value of creating a positive impact on other people’s lives, he then shares his thoughts about the ethical and psychological aspects of selling. Apply what you learn in this episode, and you'll be certain to increase your revenues.

Today's Flash Back Friday comes from Episode 287, originally published in July 2017. Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [1:33] The power of the word "you" [4:48] How one word can change the dynamic of your copy dramatically [7:05] The big secret of copy writing to influence your customers [9:58] How you create your customer avatar that you write your copy for [11:16] THE biggest problem advertisers have today [13:58] People want to follow people who have the guts to take a position [18:02] Honesty is missing in copy writing today [21:36] The importance of modality marketing [24:01] Even the decisions we make that we think are rational are driven by emotions [29:37] Jon's challenge that will help you double your online sales Website: www.Sellerator.com

A Video Sales Letter or VSL as its sometimes called is a featured video that’s positioned at the top of a sales page for a specific product or service. As the name implies, a VSL is designed to function as a video version of your sales page. If someone watches your VSL, it’s supposed to give the viewer a complete idea of the purpose of your offer, how it can benefit them, and the action you want them to take with the product or service you’re selling. So, how long should your Video Sales Letter be? The most effective Video Sales Letters I’ve seen tend to be around five minutes long. For your first Video Sales Letter, I recommend aiming for a three-minute video. That’s enough time to capture and keep your audience’s attention and share the value of your offer. Have fun recording and remember, your Message matters! The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

The GoldSavingsInfo Podcast is for every hard-working man & woman who would like to get out of debt and work towards a possible early retirement within the next 3 to 5 years but can’t find a legitimate or “real way” to do it, this is for you. EMBRACE YOUR FUTURE TODAY BY OWNING GOLD... ⚠️ If you are you looking to succeed with your personal savings & investing for a wealthy and possible early retirement go to http://GoldSavings.Info --- Send in a voice message: https://anchor.fm/goldsavingsinfo/message

In this sit-down episode, Roland Frasier talks with the Cofounders of 7-year-old Big Block Reality. Last year they did a mere 2.4 billion and have hit the Inc 500 list with 1000+ agents and a 10% market share. We get to hear what they accredit their success to, and how they stay on track and motivated.  Listen For, How they overcame prospect objections and convinced people to buy into their new business model Their shortcut to success How they convinced their mentor to coach them How listening to people’s objections gave them insight into how to build the back end of their business The kind of advice you need to listen to and the kind of advice to ignore Whether it makes sense to pay for mentorship How they knew it was the right time to scale Why they’re following the Franchise path as opposed to alternative growth strategies The bulletproof hiring system that has enabled them to expand (go to OliverGraf.tv/hiring) Why (and how) they write their Job Ads like a Video Sales Letter - a pitch Words to say to a potential sales person that will reveal if they have what it takes How to stay motivated in the face of entrepreneurial challenges Their thoughts on Partnerships and why it works for them    Visit BigBlockRealty.com  Connect with Oliver at OliverGraf.TV and Find Sam Khorramian on Instagram and FB, @The9TH0 Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

Heute erhältst du von Manuel Krapf einen Einblick hinter die Kulissen seines Unternehmens. In einem Kundenprojekt testen wir aktuell die digitale Form eines Seminars "Das Webinar" gegen den Verkauf via einem einfachen Video. Das Webinar war und ist eine echte Revolution im digitalen Marketing. Richtig angewendet haben wir damit schon extreme Summen umgesetzt und das ist auch komplett automatisiert möglich. Aber warum schaffen wir dieses Duell-Experiment und testen das Webinar gegen einen Video Sales Letter? Der Video Sales Letter hat für sich selbst einige Vorteile über die wir in der Episode sprechen werden und deshalb ist dieser Split-Test auch absolut empfehlenswert. Die komplette Geschichte dazu erfährt du in der heutigen Episode. Aber ich wollte dir noch einen oben drauf legen und dir auch offen legen, welche Performance-Veränderung wir damit erzielen und erzielen werden. Das heisst auch dafür ist in der heutigen Podcast Folge ein Teil reserviert. Mein Ziel ist es, dass du dir den unnötigen Stress und Unklarheiten im Bezug auf deine Online Präsenz und Reichweite sparen kannst und deshalb schenke ich dir mein neues eBook das "Digital Journey Blackbook". Du kannst es auf folgendem Link kostenlos bei mir anfordern: https://manuelkrapf.ch/episode8 Verbinde dich mit mir: Website – Manuel Krapf Youtube – Manuel Krapf Facebook Community – My Digital Journey 2. Podcast – Funnel Factory

Jon Benson is the Godfather of Video Sales Letter (VSL). He created the Sellerator in 2007 which is said to be the the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online till date. A decade after, he gave birth to Email CopyPro. Similar to Sellerator, this software also does the same with VSLs but it’s more focused on content marketing using emails. These softwares were released to help marketers without copywriting expertise level up their content and promotions. On today’s episode, Jon tells us about his new baby -- The Email CopyPro and why you should check it out immediately. He also reveals where he gets his awesome content ideas and copywriting inspiration. Lastly sharing his other unknown passions, outside copywriting.

Welches Produkt ich verkaufe und wie ich es verkaufe

Do you have a product or service to sell? Did you know you’ll need good copy to sell it? Do you get stuck staring at a blinking cursor every time you sit down to write? Well gear up as today we get to know Jon Benson, the man who can take all your copywriting anxiety away (well, most of it) and give you the intuitive tools to have confidence with your words. Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight. In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online. Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse. Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side. Here’s What We’ll Cover in Today’s Episode: Video Sales Letters: What are they and why are they so effective? How reading and listening simultaneously causes people to absorb 60% more and increased their probability of buying How to use hypnotic suggestion in your marketing Why selling the unique mechanism is so effective How creating trademarked terms and solutions can improve your conversion How to discover your “primary solution” and be seen as the best choice for your prospect The 4 Most Effective Types of Emails - EPIC Read more about Jon and get the full shownotes here: https://baconwrappedbusiness.com/jonbenson/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Do you want to make sales online? On this episode, Leon chatted with Jon Benson, author, and CEO of Digital Publisher, Inc, and JBF Health. Jon told the story of how he began experimenting with a new way of marketing products online. With his NLP background and psychology, he came up with the world’s first “ugly” Video Sales Letter or VSL. You will also learn the three key things you need to have if you are thinking of creating a VSL. Make sure to grab a pen and paper and jot down all the nuggets of wisdom that Jon shared in this episode. Here are few insights you’ll hear in today’s show… The birth of Sellerator; Jon Benson’s VSL Formula Understand what is a Video Sales Letter is and how it can take you out of your current noisy mindset and locks into your message Three success stories of VSL and how their lives turned around Find out the importance of the first seven seconds of your video Learn what to cover on the next minute of your video sales letter Why it is critical that you create a compelling story and if that can relate to your prospect Discover the one thing that made Richard Branson successful Success Quote “The good stories before the pitch are the nightmare story.” “Take the hour that you're going to spend at the next webinars, seminar, reading a book and spend that hour in that week and do three 20 minute workouts in the gym. That will change your life and make you far more successful than any of that reading ever could be.” “If you're going to go where you want to go in business and you're not taking care of your body or mind you're not going to get there.” “The mass of men lead lives of quiet desperation - Henry David Thoreau” Resources The 4 Day Thyroid Diet Email Copy Pro Connect with Jon: Website

Hollis Carter, Co-Founder of Baby Bath Water and the Video Sales Letter ~ Current Series ~ 100 Interviews with 100 Location-Independent Entrepreneurs that have over $1,000,000 in Annual Revenue Hey podcast junkies welcome back to the show and we are excited to share what we have in store for you today! Today the co-founder of Baby Bath Water Institute and internet marketing pro Hollis Carter is joining us on the show!  I know many of you are thinking…”Wait! Did he just say ‘Baby Bathwater Institute' and what does it have to do with internet marketing?” Let me explain.   Our guest today ‘Hollis' is an internet marketer from back in the day and today we chat on a variety of things from the Internet Marketing Wild Wild West, being the original creator of the video sales letter, and earning $4,000,000 then losing $250,000. He is also the co-founder of Baby Bathwater Institute, a private community of entrepreneurs making 7-figures and higher that also host conferences for 7-figure entrepreneurs and higher.   Currently, Baby Bath Water is hosting a retreat on an island in Croatia coming up on June 6th-11th and it will be full of incredible talks, masterminds and fun activities. I will be going and recommend if you can make it to join also. Later in the show Hollis and I chat about the formation of Baby Bathwater and the incredible company it has become today.   “We like feedback. We have really tough skin and we like negative feedback if we can get it, so we can make adjustments from it.” Hollis Carter   03:00: Boulder, Colorado 04:55: Who is Hollis Carter? 11:22: Hollis Creates The First Video Sales Letter Ever, Earns $4 Million and Loses $250,000 18:22: The Formation of Baby Bath Water 22:12: The Internet Marketing Wild Wild West 24:22: The Quit Picking Your Booger Niche 26:51: Understanding Your Learning Style 28:12: Gaining the Privilege of Ethics 35:21: Baby Bathwater Institute Rents an Island in Croatia for 7-Figure Entrepreneurs   “I've noticed when working with entrepreneurs...knowing your learning style is crazy important to figure out how to have success!” Hollis Carter Honorable Mentions:   Product Launch Formula https://jeffwalker.com/programs/   Dry Farm Wines https://www.dryfarmwines.com/   OnnIt Supplements https://www.onnit.com/ Contact Info:   https://babybathwater.com/

Hey, what's up! I'm T Paul Buzan. I am a direct response copywriter who specializes in email marketing, video sales letter scripts, online sales letters, and complete sales funnels. My clients include Perfect Origins, Advanced Bionutritionals, BullsEye Telecom, Bryxen Software, The Draw Shop, SEO National, Activation Products, and many others. I'm mentored by Parris Lampropoulos, one of the world's top direct response copywriters. When I'm not writing copy for my clients you'll find me hanging out with my wife at one of our (many) favorite cafes in Kansas City, MO. Would you like to find out how I can help your company increase sales? Let's chat! Contact me for a free, no-obligation consultation at paul@dotoricopywriting.com Or visit me online at: www.dotoricopywriting.com Also I'm the dude behind Just Add Hustle. On this blog & podcast I interview brilliant copywriters, authors, publishers, and freelance writers who teach YOU how to make more money writing! Click To Learn How JAH Can Help You. Listen to another #12minconvo

When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc. and the inventor of the Video Sales Letter and Email CopyPro. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/319. Here’s a glance at what you’ll learn from Jon in this episode: The secret to doubling, tripling, even quadrupling your earnings per click An overlooked weakness with traditional sales funnels and why a “Tunnel Funnel” works MUCH better… I-D-S: A tool that takes the guesswork out of giving your client what they want Add THIS little thing on your order page to increase your conversions… A smarter way to leverage your relationships and other people’s products to make more money

Since completing the Video Sales Letter training and creating our new VSL our conversions are through the roof! Want to get the full training free? Watch this video now... But it must be today as the training is for a limited time only. Get the full training here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Flast-chance&v=UjHsm0eFL_g&redir_token=38_AN9rliJFGzwHeJ5bKvzrlm5Z8MTUxNzU2MDg4OUAxNTE3NDc0NDg5&event=video_description

If you are selling information products or a membership program, your Video Sales Letter is the #1 most important asset for your business... This video offers a free Video Sales Letter training inside! Get the full Video Sales Letter Software & Training system here: www.milesbeckler.com/vsl For the free VSL Fast Track Training and the 28 Day Product Creation Forumla, go here: www.milesbeckler.com/freevsl If you aren't successfully using video sales letters to sell your products, services or memberships, you are simply missing out. For my business, dialing in our first great VSL was a major turning point that elevated our business to new levels of success. I am confident that a well designed video sales letter that follows the required flow of psychological triggers and the proven formula that has worked for everyone from Frank Kern and Eben Pagan to Ryan Deiss... Will absolutely catapult your business to the next level. Writing great video sales letters is very difficult to do... Don't get me wrong. And that is part of why this training and this software are so powerful. They make a very challenging (but highly profitable) task simple. You still need to persevere and get all of the content out and recorded, but once you get your VSL working and optimized it can be an asset for your business for years and years to come. This is truly the biggest success secret for internet marketers is the power of having a great Video Sales Letter... But also the fact that most people are simply following the steps and formula from Jon Benson... Now you know!

From travelling the country as a dead-broke stand up comedian to legendary copywriter and founder of Copy Chief Community, Kevin Rogers is today’s special guest on the Traffic and Funnels show.He shares valuable insights from his strange (but useful) background that any freelance copywriter or marketer can use right now to increase sales and grow their business at record pace.Show Highlights:The ‘K Money’ backstory (2:20)The mindset for success and the truth about an overnight success (7:40)ABT: Are you doing THIS every day? (8:20)Kevin’s prediction for the future of copywriting and marketing (11:00)Six second story telling in the new age (12:40)Call yourself a copywriter? It’s no longer enough (13:20)The most integral part of any Video Sales Letter (19:30)How to keep readers glued with Kevin’s ‘secret weapon’ (29:00)A Marketing ExpertIn today’s age, it’s no longer enough to call yourself a copywriter. You have to be a marketing expert and copywriting being your specialty. The world is moving at an alarming rate and it’s up to you to stay one step ahead of the game to compel your customers to take action.Seriously ‘Bro’...Who’s going to read your 20 page sales letter...on their IPhone?StorytellingKevin is no stranger when it comes to effective storytelling. In fact, he says ‘anyone can use the power of their own story to connect better with customers and compel them to take action. They just need to be shown how.’----------------------------------------------------------------------------------------------------------------Don't forget to grab your free training & material Chris and Taylor are giving you for free. Download your free "client bundle" here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [2:18] The power of the word "you" [5:33] How one word can change the dynamic of your copy dramatically [7:50] The big secret of copy writing to influence your customers [10:43] How you create your customer avatar that you write your copy for [12:01] THE biggest problem advertisers have today [14:43] People want to follow people who have the guts to take a position [18:47] Honesty is missing in copy writing today [22:21] The importance of modality marketing [24:46] Even the decisions we make that we think are rational are driven by emotions [30:22] Jon's challenge that will help you double your online sales Website: www.Sellerator.com

The post Episode #192 – The Rebirth Of Continuity And The Video Sales Letter appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... A glimpse behind the scenes of our new offer that we're rolling next week. On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it's unique. Here are 3 fun things in today's episode: Why Russell thinks he will see tons of other continuity programs popping up in the next few months. Why Russell is also bringing back the video sales letter. And what Russell sees as his role on the internet right now. So listen below to get excited about Funnel University, continuity programs, and video sales letters. --------------------------------------------------------------------------------- Thank you for reading Episode #192 – The Rebirth Of Continuity And The Video Sales Letter, originally published at DotComSecrets.com Blog.

A glimpse behind the scenes of our new offer that we're rolling next week. On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it's unique. Here are 3 fun things in today's episode: Why Russell thinks he will see tons of other continuity programs popping up in the next few months. Why Russell is also bringing back the video sales letter. And what Russell sees as his role on the internet right now. So listen below to get excited about Funnel University, continuity programs, and video sales letters. ---Transcript--- Good morning, everybody. Welcome to a foggy Marketing In Your Car. Alright, so I'm driving through the fog right now. It reminds me of, have you guys all seen, what's it called, Rudolph the Red nosed Reindeer, the old clay-mation one. Where Yukon Cornelius and them are running away from the abominable snowman and they're going through the fog, and he's like, “this fog is as thick as pea soup.” Anyway, this feels like today, we're going through pea soup, I can barely see the stop lights in front of me. But it'll be fun, so that's kind of what's happening. So today, I'm excited. I've been kind of on lock down. I feel bad, I haven't done a Periscope this whole week. At least I've been talking to you guys right. I've just been in work mode, it's been awesome. I had, I think it was Monday I had a bunch of calls and meetings, and Tuesday same thing. I can't remember, anyway. But Wednesday and Thursday, all I did all day was build a new funnel we're launching called Funnel University. I'm so excited. I'm so proud of it. But, I want to call my shot so I'm going to pull a Babe Ruth on you all and I'm going to call my shot. So, I look at what's happened to our marketplace since we launched Clickfunnels a year and a half ago. And back then there were people doing a lot of things, and since then we kind of launched really hard and heavy with the Webinar Funnel and the High Ticket Funnel, that's what people have seen. And it's been interesting as I've watched my clients, my students, and even Clickfunnels members as a whole, everyone seems like they pretty much…not that they only have, but as a whole the masses have focused on…and also excuse me, Trip Wire funnels, the masses have focused on those. There's been Trip Wires, there's been Webinars, High Tickets. And I would say 98% of pages I've seen in the last year has been one of those three things which is cool, which is awesome cause those are the ones we've been pushing hard. You know people are funnel hacking me and the process and then everyone else is doing it and funnel hacking each other. It's been fun and interesting. But what's been weird for me, cause I've been doing this for a long, because I think this is year 12 or year 13 for me. I've been doing this a long time, and I see cycles of what people are focusing on, what they're doing, how they're selling and stuff like that. So the cycle's been Trip Wires, Webinars, and High Ticket, which is cool because, I mean the new book we're launching called Funnel Stacking focuses on Trip Wire, Webinar, and High Ticket, that's the thing. But there's two pieces that I feel like are super valuable in this whole marketing game, that in times of my career have been the most important thing. Again, I watch the trends, and two trends that I feel like have been dead in the last two years, and I'm calling my shot and maybe this is just me, I don't know and maybe I shouldn't be saying this, maybe it's me thinking I'm cooler than I am, but we'll see. So I'm calling my shot right now. Two things that I'm bringing back with the Funnel University launch that's happening, it was supposed to happen yesterday, but we missed our deadlines. The lead or gold deadline was not hit, somebody's going to be shot in the head. No, just kidding. But we're going to be launching it, rolling out next week. Two things that are going to be unique number one, is we're launching a continuity program. And obviously that's not a new concept, but I haven't seen someone launch a continuity program in a long, long time. Have you? I've seen SAAS businesses, but I haven't seen a traditional continuity program. It's funny I remember when I joined the Dan Kennedy world way back in the day. Man, it's probably ten years ago now, dang I'm getting old. Anyway, they launched their entire continuity program based on the “free plus shipping” with the big huge package and their greatest free money making gift in the world and they put you on a continuity program which was a print news letter. And in the internet marketing space no one was doing it back then, so I saw and I was like, “Sweet!” So we made a free dvd offer and put people on a forced continuity program and we launched and I think in month one we had 800 people within 6 months we had 6000 people on this continuity program with our print newsletter and we were just crushing it, and then guess what happened? Everybody and their freaking dog did it too, it was kind of crazy. Soon it got to a point that there was 8000 print newsletter in the internet marketing industry, and all of them sucked except for mine. Well, no I'm going to say that they really did. I joined all of them cause I was thinking that they were going to be good, but no, they were all pretty bad. And maybe I'm biased, but I don't think I am. And then, what happened, eventually they all died away. And I've been the only one, we've been consistently doing a newsletter now for almost a decade, almost 10 years. Which is kind of cool. So, there you go people who've come and gone, we're still going hard and strong. Alright, so that's number one, is continuity program, and I've figured out a really cool way to do the pricing, the pitch, everything. That's number one the new thing. So watch, I'm calling my shot over the next six months you will see dozens if not hundreds, of continuity programs launched modeling this one. So that's number one. Number two is the rebirth of the video sales letter. I was going to do a webinar to launch this, and I thought you know what I don't want to do a webinar, I don't want to do this. So I didn't, so instead we did a video sales letter. We went back to the old Dotcom Secrets Labs book, and we went through all of our split-tests and there's like, I don't know, 50 split-tests are all based on video sales letters. Because in the cycle when we were hot and heavy with that, with the testing for that, we put it into the book, everything was video sales letter driven. Every one of our products, everyone else's products. That's how products were sold back then. But I've seen very little of it in the last 12 to 18 months in our worlds, so I decided I'm going to come back and do a video sales letter, you'll see the video spoiler box, you'll see all the elements that were proven winners from back then I have built into this page, which is excited. I'm excited for it, you should be excited as well. That is kind of what's happening. So that's two things we're launching. A video sales letter version, a selling system to sell a continuity program. So I'm calling my shot, I will see that knocked off more times in the next 6 to 8 months than anything prior to that. It's going to be the rebirth of continuity programs and the rebirth of video sales letters. So, I'm excited. Because I feel like my real goal in the Dotcom Secrets side of the business is to push the envelope and do cool things and everyone else can funnel hack me and model it for their business. That's kind of how I view my role right now. And hopefully I'll make a bunch of money in the interim while I'm kind of going through that process. I really want to be a good example of ways to sell things and cool things to sell. That people can then model for their individual businesses. That's really how I see my role right now. I think that there will be a time where Russell Brunson and Dotcom secrets brand will fade into the night and disappears. But, until that happens my goal is to be a shining beacon and you guys can all copy me. Just kidding, but that's kind of how I look at it, is I want to be a perfect model of cool stuff you can take and emulate. It's been fun in my coaching program, people like, “Russell I want to sell Mash print, how should I do it?” Boom! Go to Russellbrunson.com, funnel hack that funnel, that's how you should do it. “Everyone wants a webinar, what should I do?” Boom! Go to whatever.com, and should do that. You know and I just, I can show them perfect examples. “Russell, I want to do a continuity program, what should I do?” Boom! Go to funnelu.com and kind of point people to our models of each different selling models. “How do I do an invisible funnel?” Go to doubleyourreading.com. Like exactly. That's what I want me to be, is creating models that people can use as selling systems to reach each of their different things they're selling. So there you go. Hopefully that gets you guys excited a little bit. But that's what's happening. So I'm excited to roll south for nothing else, except it looks dang cool and I'm excited. Oh, there's another thing that I did. So typically when we do a video sales letters, and if you've read the dotcom secrets book you know this too, we use the star story solutions script to write a video sales letter typically. The problem is star story solution script works but it's kind of hard. It's a lot of work, to be completely honest. I think of all the selling things to do it's probably the hardest one which is why I think a lot of people have gravitated away from that, because it's a lot of work. Which is why typically for good video sales letter, you pay a copywriter 15 or 20 grand to write a really good star story solution script. That's just, in my experience, how it kind of goes. I didn't want create a star story solution script and I was going to do a webinar, so I was like, “What if I just do a webinar for a video sales letter, and I just make it a really cool video. High production value, but I'm just doing my webinar pitch. So I'm doing the perfect webinar pitch for my video sales letter. So when you see it you'll see that's what it is. I recorded it at my house in a couple of different locations. I teach three secrets, I do the whole belief pattern. I take the belief patterns, I crush them and rebuild them, do my stack.  I basically I did the perfect webinar for the video sales letter, which I've never done either so I'm excited to see how that does, it could completely bomb, but I think it's going to crush it. And the reason why, it's funny it'd never even crossed my mind as an option until we did that Periscope, a little while a go, I did a podcast talking about how we did $150,000 through Periscope. That one I took perfect webinar script during a live Periscope, it took me 25 minutes to do it. We did $150,000 in sales, so I was like, “Man, this perfect webinar concept can work in other places.” And it was funny I was looking at a lot of weight loss video sales letters. Cause still into weight loss industry people still sell things in a traditionally do video sales letter. There's a lot more content and base stuff like, “Here are three foods that are going to make you die. Or the three foods you think make you skinny that actually make you fat.” So those still work. Those are structured a little more like a video sales letter, excuse me, more like the perfect webinar script. So that's the reasoning behind testing it. We will see, but hopefully people will start transitioning their webinars into videos like this. A couple of other cool things we did, again, it's not just me, it's me I'm teaching, I printed out a bunch of websites. I have them up on a easel and I'm showing cool stuff on them in the video. I got this cool graphic GUI animation guy to animate the graphics as well. We're trying to make some cool stuff, so hopefully you guys can look at those and model with your offers and your videos. Hopefully you get some inspirations. That's what's happening. I'm at the office right now, in this thick fog that's as thick as pea soup is keeping me from getting there on time. Decade In  A Day starts in 3 minutes, 2 minutes now. Hopefully I get there before it starts. And then I got that for 4 hours, I'm going through 4 new inner circle members. I'm doing intake calls from them. Which will be fun. We call it process Decade In A Day, if you wanted to be part of that just go apply for inner circle at russellbrunson.com.  And then after that I'll be focusing on getting in the rest of Funnel U live and hopefully by Monday or Tuesday next week you guys will see Funnel University. You have my permission to model it.  Hope that helps, appreciate you guys. Have an amazing day and I will talk to you all again soon.

A glimpse behind the scenes of our new offer that we’re rolling next week. On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it’s unique. Here are 3 fun things in today’s episode: Why Russell thinks he will see tons of other continuity programs popping up in the next few months. Why Russell is also bringing back the video sales letter. And what Russell sees as his role on the internet right now. So listen below to get excited about Funnel University, continuity programs, and video sales letters. ---Transcript--- Good morning, everybody. Welcome to a foggy Marketing In Your Car. Alright, so I’m driving through the fog right now. It reminds me of, have you guys all seen, what’s it called, Rudolph the Red nosed Reindeer, the old clay-mation one. Where Yukon Cornelius and them are running away from the abominable snowman and they’re going through the fog, and he’s like, “this fog is as thick as pea soup.” Anyway, this feels like today, we’re going through pea soup, I can barely see the stop lights in front of me. But it’ll be fun, so that’s kind of what’s happening. So today, I’m excited. I’ve been kind of on lock down. I feel bad, I haven’t done a Periscope this whole week. At least I’ve been talking to you guys right. I’ve just been in work mode, it’s been awesome. I had, I think it was Monday I had a bunch of calls and meetings, and Tuesday same thing. I can’t remember, anyway. But Wednesday and Thursday, all I did all day was build a new funnel we’re launching called Funnel University. I’m so excited. I’m so proud of it. But, I want to call my shot so I’m going to pull a Babe Ruth on you all and I’m going to call my shot. So, I look at what’s happened to our marketplace since we launched Clickfunnels a year and a half ago. And back then there were people doing a lot of things, and since then we kind of launched really hard and heavy with the Webinar Funnel and the High Ticket Funnel, that’s what people have seen. And it’s been interesting as I’ve watched my clients, my students, and even Clickfunnels members as a whole, everyone seems like they pretty much…not that they only have, but as a whole the masses have focused on…and also excuse me, Trip Wire funnels, the masses have focused on those. There’s been Trip Wires, there’s been Webinars, High Tickets. And I would say 98% of pages I’ve seen in the last year has been one of those three things which is cool, which is awesome cause those are the ones we’ve been pushing hard. You know people are funnel hacking me and the process and then everyone else is doing it and funnel hacking each other. It’s been fun and interesting. But what’s been weird for me, cause I’ve been doing this for a long, because I think this is year 12 or year 13 for me. I’ve been doing this a long time, and I see cycles of what people are focusing on, what they’re doing, how they’re selling and stuff like that. So the cycle’s been Trip Wires, Webinars, and High Ticket, which is cool because, I mean the new book we’re launching called Funnel Stacking focuses on Trip Wire, Webinar, and High Ticket, that’s the thing. But there’s two pieces that I feel like are super valuable in this whole marketing game, that in times of my career have been the most important thing. Again, I watch the trends, and two trends that I feel like have been dead in the last two years, and I’m calling my shot and maybe this is just me, I don’t know and maybe I shouldn’t be saying this, maybe it’s me thinking I’m cooler than I am, but we’ll see. So I’m calling my shot right now. Two things that I’m bringing back with the Funnel University launch that’s happening, it was supposed to happen yesterday, but we missed our deadlines. The lead or gold deadline was not hit, somebody’s going to be shot in the head. No, just kidding. But we’re going to be launching it, rolling out next week. Two things that are going to be unique number one, is we’re launching a continuity program. And obviously that’s not a new concept, but I haven’t seen someone launch a continuity program in a long, long time. Have you? I’ve seen SAAS businesses, but I haven’t seen a traditional continuity program. It’s funny I remember when I joined the Dan Kennedy world way back in the day. Man, it’s probably ten years ago now, dang I’m getting old. Anyway, they launched their entire continuity program based on the “free plus shipping” with the big huge package and their greatest free money making gift in the world and they put you on a continuity program which was a print news letter. And in the internet marketing space no one was doing it back then, so I saw and I was like, “Sweet!” So we made a free dvd offer and put people on a forced continuity program and we launched and I think in month one we had 800 people within 6 months we had 6000 people on this continuity program with our print newsletter and we were just crushing it, and then guess what happened? Everybody and their freaking dog did it too, it was kind of crazy. Soon it got to a point that there was 8000 print newsletter in the internet marketing industry, and all of them sucked except for mine. Well, no I’m going to say that they really did. I joined all of them cause I was thinking that they were going to be good, but no, they were all pretty bad. And maybe I’m biased, but I don’t think I am. And then, what happened, eventually they all died away. And I’ve been the only one, we’ve been consistently doing a newsletter now for almost a decade, almost 10 years. Which is kind of cool. So, there you go people who’ve come and gone, we’re still going hard and strong. Alright, so that’s number one, is continuity program, and I’ve figured out a really cool way to do the pricing, the pitch, everything. That’s number one the new thing. So watch, I’m calling my shot over the next six months you will see dozens if not hundreds, of continuity programs launched modeling this one. So that’s number one. Number two is the rebirth of the video sales letter. I was going to do a webinar to launch this, and I thought you know what I don’t want to do a webinar, I don’t want to do this. So I didn’t, so instead we did a video sales letter. We went back to the old Dotcom Secrets Labs book, and we went through all of our split-tests and there’s like, I don’t know, 50 split-tests are all based on video sales letters. Because in the cycle when we were hot and heavy with that, with the testing for that, we put it into the book, everything was video sales letter driven. Every one of our products, everyone else’s products. That’s how products were sold back then. But I’ve seen very little of it in the last 12 to 18 months in our worlds, so I decided I’m going to come back and do a video sales letter, you’ll see the video spoiler box, you’ll see all the elements that were proven winners from back then I have built into this page, which is excited. I’m excited for it, you should be excited as well. That is kind of what’s happening. So that’s two things we’re launching. A video sales letter version, a selling system to sell a continuity program. So I’m calling my shot, I will see that knocked off more times in the next 6 to 8 months than anything prior to that. It’s going to be the rebirth of continuity programs and the rebirth of video sales letters. So, I’m excited. Because I feel like my real goal in the Dotcom Secrets side of the business is to push the envelope and do cool things and everyone else can funnel hack me and model it for their business. That’s kind of how I view my role right now. And hopefully I’ll make a bunch of money in the interim while I’m kind of going through that process. I really want to be a good example of ways to sell things and cool things to sell. That people can then model for their individual businesses. That’s really how I see my role right now. I think that there will be a time where Russell Brunson and Dotcom secrets brand will fade into the night and disappears. But, until that happens my goal is to be a shining beacon and you guys can all copy me. Just kidding, but that’s kind of how I look at it, is I want to be a perfect model of cool stuff you can take and emulate. It’s been fun in my coaching program, people like, “Russell I want to sell Mash print, how should I do it?” Boom! Go to Russellbrunson.com, funnel hack that funnel, that’s how you should do it. “Everyone wants a webinar, what should I do?” Boom! Go to whatever.com, and should do that. You know and I just, I can show them perfect examples. “Russell, I want to do a continuity program, what should I do?” Boom! Go to funnelu.com and kind of point people to our models of each different selling models. “How do I do an invisible funnel?” Go to doubleyourreading.com. Like exactly. That’s what I want me to be, is creating models that people can use as selling systems to reach each of their different things they’re selling. So there you go. Hopefully that gets you guys excited a little bit. But that’s what’s happening. So I’m excited to roll south for nothing else, except it looks dang cool and I’m excited. Oh, there’s another thing that I did. So typically when we do a video sales letters, and if you’ve read the dotcom secrets book you know this too, we use the star story solutions script to write a video sales letter typically. The problem is star story solution script works but it’s kind of hard. It’s a lot of work, to be completely honest. I think of all the selling things to do it’s probably the hardest one which is why I think a lot of people have gravitated away from that, because it’s a lot of work. Which is why typically for good video sales letter, you pay a copywriter 15 or 20 grand to write a really good star story solution script. That’s just, in my experience, how it kind of goes. I didn’t want create a star story solution script and I was going to do a webinar, so I was like, “What if I just do a webinar for a video sales letter, and I just make it a really cool video. High production value, but I’m just doing my webinar pitch. So I’m doing the perfect webinar pitch for my video sales letter. So when you see it you’ll see that’s what it is. I recorded it at my house in a couple of different locations. I teach three secrets, I do the whole belief pattern. I take the belief patterns, I crush them and rebuild them, do my stack.  I basically I did the perfect webinar for the video sales letter, which I’ve never done either so I’m excited to see how that does, it could completely bomb, but I think it’s going to crush it. And the reason why, it’s funny it’d never even crossed my mind as an option until we did that Periscope, a little while a go, I did a podcast talking about how we did $150,000 through Periscope. That one I took perfect webinar script during a live Periscope, it took me 25 minutes to do it. We did $150,000 in sales, so I was like, “Man, this perfect webinar concept can work in other places.” And it was funny I was looking at a lot of weight loss video sales letters. Cause still into weight loss industry people still sell things in a traditionally do video sales letter. There’s a lot more content and base stuff like, “Here are three foods that are going to make you die. Or the three foods you think make you skinny that actually make you fat.” So those still work. Those are structured a little more like a video sales letter, excuse me, more like the perfect webinar script. So that’s the reasoning behind testing it. We will see, but hopefully people will start transitioning their webinars into videos like this. A couple of other cool things we did, again, it’s not just me, it’s me I’m teaching, I printed out a bunch of websites. I have them up on a easel and I’m showing cool stuff on them in the video. I got this cool graphic GUI animation guy to animate the graphics as well. We’re trying to make some cool stuff, so hopefully you guys can look at those and model with your offers and your videos. Hopefully you get some inspirations. That’s what’s happening. I’m at the office right now, in this thick fog that’s as thick as pea soup is keeping me from getting there on time. Decade In  A Day starts in 3 minutes, 2 minutes now. Hopefully I get there before it starts. And then I got that for 4 hours, I’m going through 4 new inner circle members. I’m doing intake calls from them. Which will be fun. We call it process Decade In A Day, if you wanted to be part of that just go apply for inner circle at russellbrunson.com.  And then after that I’ll be focusing on getting in the rest of Funnel U live and hopefully by Monday or Tuesday next week you guys will see Funnel University. You have my permission to model it.  Hope that helps, appreciate you guys. Have an amazing day and I will talk to you all again soon.

Easy Video Sales Letter If you've seen those cool videos where the words and the audio are in sync, then you will love Video Sales Letter. You simply type in your script record your voice and the software does the rest. you can add transitions and more. It's only $47 for a single user license. You can find out more at easyvsl.com You can check out a video on their website www.easyvsl.com Content Gems This tools goes out and find great articles on subjects you specify. This is great for people doing content marketing to bring traffic. The good news is its free (for your first two topics). You can have ten topics for $10 a month. I tried their free version and I was impressed with the content that it brought in my direction that I can then have emailed to me. If I want to subscribe to that information via RSS I need to have at least the $10/month plan. Find out more at www.contentgems.com