Attention Retention

In this episode, Michael Gibbons, Director of Recruiting at Dupré Logistics, shares his unique journey from professional boxing to driver recruitment in the trucking industry. Michael provides valuable insights into the key strategies that have helped Dupré Logistics successfully recruit and retain drivers. From fostering teamwork and discipline to focusing on transparency in job ads, Michael emphasizes the importance of a driver-centric approach to ensure long-term success. Michael also discusses the two-step interview process at Dupré Logistics, where recruiters and operations managers work closely together to align recruitment efforts with operational needs. He highlights the critical role of KPIs in driving recruitment performance and the evolving role of AI automation, while emphasizing the continued need for human connection in the recruitment process. Key Discussion Points: -Teamwork and Discipline: How Michael's boxing background influenced his approach to building a successful recruitment team. -Transparency in Job Ads: Why being honest and upfront in job advertisements is essential for attracting quality candidates and avoiding bait-and-switch tactics. -The Two-Step Interview Process: How Dupré Logistics ensures consistency in hiring by involving both recruiters and operations managers. -KPIs and Performance Tracking: Setting weekly metrics for recruiters to track hires, turnover rates, and fiscal performance. -The Role of AI Automation: The growing use of AI in recruiting while maintaining the critical human element. -Driver Engagement and Retention: Strategies such as regular check-ins, stay interviews, and fostering a family -Oriented culture to boost driver satisfaction and retention.

In this episode of Attention Retention, Stephen Fowler, VP of Recruiting at Titus Transport, teams up with Jackie McManus, CEO of KJ Media, to reveal the secrets behind Titus Transport's remarkable 49% reduction in driver turnover. Discover the innovative strategies that set them apart in the competitive world of trucking recruitment. What You'll Learn: Maximizing Recruitment Efficiency: Explore how Titus Transport utilizes team training, KPI-driven development, and call monitoring to sharpen its recruitment process. 49% Turnover Reduction: Learn the actionable steps Titus took to slash turnover by nearly half, focusing on quality hires, information management, and enhancing driver satisfaction. Smart Advertising & ROI: Get insights into how Titus manages advertising campaigns, budgets, and ROI analysis to make every recruitment dollar count. Staying Competitive: Discover how quarterly market analyses keep Titus ahead of the curve in driver compensation trends. Current Innovations: Dive into their latest projects, including Google SEO, targeted marketing campaigns, brand awareness initiatives, and automating driver orientation. Why Transparency Matters: Understand the critical role of transparency, competitive pay, and top-notch equipment in attracting and retaining drivers. Retention Beyond Bonuses: Find out why sign-on bonuses alone aren't enough and how recognition programs, community-building, and respectful communication play a pivotal role in keeping drivers happy and loyal. Learn more about Stephen and Titus Transport below: Guest LinkedIn: Stephen Fowler https://www.linkedin.com/in/stephen-fowler-64697472/ Company Linkedin: https://www.linkedin.com/company/titus-transport/ Website: https://titustrans.com/ Careers Page: https://titustrans.com/careers/ Bonus Link mentioned in podcast: https://youtu.be/0JQJdtnCrGI?si=NFkmwLcEg-4oK0KM Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/

On the latest episode of Attention Retention, Ivy Posada - VP of Human Resources, Sergey Bort - VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss: Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust.  Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness.  Selective hiring aligned with company values improves driver retention rates significantly.  Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention. Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities.  Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards.  Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation.  Using drivers in marketing efforts enhances brand authenticity and appeal. Learn more about Ivy, Sergey, and GP Transco below: Guest LinkedIn: Ivy Posada - https://www.linkedin.com/in/ivyposada/ Sergey Bort- https://www.linkedin.com/in/sergeybort/ Company Linkedin: https://www.linkedin.com/company/gp-transportation-inc-/ Website: https://www.gptransco.com/ Careers Page: https://www.gptransco.com/best-truck-driving-jobs Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/

In this episode, Jackie McManus interviews Thomas Banks, the driver recruitment and retention manager at Nick Strimbu Inc., about strategies for improving driver recruitment and retention in the trucking industry. Thomas shares insights on the importance of transparency, communication, and community-building in fostering a positive work environment for drivers. Key Discussion Points: Effective Communication: Open, honest communication is key to retaining drivers and building trust. Bridge Recruitment and Operations: Ensure alignment between recruiters and operations to provide accurate and transparent information to drivers.  Use of Metrics: Track retention metrics and wage trends to address driver expectations and improve retention strategies.  Community Building: Foster a sense of community through driver events and mentorship programs to enhance driver satisfaction and retention.  Focus on Retention: Develop a sustainable growth plan prioritizing retaining drivers over continually recruiting new ones. Learn more about Thomas Banks and Nick Strimbu, Inc. below: Connect with Thomas: https://www.linkedin.com/in/thomas-banks-965304145/ Company Linkedin: https://www.linkedin.com/company/nick-strimbu-inc-/ Website: https://www.nickstrimbu.com/ Careers Page: https://drive4nickstrimbu.com/ Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies:  Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ L ike us on Facebook: https://www.facebook.com/KJMedia F ollow us on Instagram: https://www.instagram.com/kj_media/

On the latest episode of Attention Retention, Jason Schmeler, VP, Driver Experience at Container Port, joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss: Founded in 1971, Container Port Group has become a top provider of transportation and logistics services. They stand out by partnering with excellent owner-operators, offering competitive pay, great benefits, and a people-first culture that puts you first Building relationships with drivers is crucial for successful recruitment and retention. Controlling what is within your control is a key mindset for recruiters.  Extended onboarding and tailored training can improve retention rates. Recognizing drivers for their achievements and involving their families can foster a culture of appreciation.  Efficient communication methods, such as SMS and email, can complement the human approach in recruitment.  The company emphasizes people, values, and legacy in transportation services and logistics. Thoughtful leadership and a collaborative environment are key to their operations.  Learn more about Jason and Container Port below: LinkedIn: Jason Schmeler https://www.linkedin.com/in/jason-schmelmer-645aa997/ Company Linkedin: https://www.linkedin.com/company/containerportgroup/ Website: https://www.containerport.com/ Careers Page: https://www.containerport.com/truck-driver-jobs Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/  #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment

Welcome to a new episode of Attention Retention! Today, Jackie McManus, CEO and founder of KJ Media, welcomes Shawn Nelson and Tracy Rushing from R.E. Garrison Trucking. Together, they discuss: Offering a career path as a way to attract and recruit drivers The shift to using video content for recruitment  What it means to build a legacy in trucking  The role of drivers as a source for new driver referrals  Different ways to recognize and reward top drivers, The Crown Driver Program  Ways to retain drivers, including partnerships and offering support   Learn more about R.E. Garrison below: Shawn's LinkedIn Profile: https://www.linkedin.com/in/shawn-nelson-267504159/ T racy's LinkedIn Profile: https://www.linkedin.com/in/tracy-rushing-reg/ R.E. Garrison's LinkedIn Profile: https://www.linkedin.com/company/r-e-garrison-trucking-inc-/ Website: https://www.regarrison.com/   Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/

On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Ashley Von Derau, President of Rush Transportation & Logistics, along with Gordon Pruitt, Talent Acquisition Specialist, and Casie Lord, HR Manager.   Together, they discuss: Rush's selective recruitment process The significant role of referrals in their hiring strategy  The impact of providing branded uniforms and swag  How communication and relationship-building improves driver retention  Effective recruitment strategies   Learn more about Rush below: LinkedIn Profile: https://www.linkedin.com/company/rush-transportation-logistics/ Website: https://www.rush-delivery.com/ Careers Page: https://www.rush-delivery.com/contact/career-opportunities/   Ashley Von Derau - President: https://www.linkedin.com/in/ashley-von-derau-49560715/ Gordon Pruitt - Talent Acquisition Specialist: https://www.linkedin.com/in/gordon-pruitt-087b26bb/ Casie Lord - HR manager: https://www.linkedin.com/in/casielord/   Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/   Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/

On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes John Hickie from McCoy Group. McCoy Group was founded in 1958 and currently has over 4,000 employees. Together, they discuss: The role of technology and automation in talent acquisition How AI and automation streamline the recruitment process  Overcoming the challenges of recruiting across various business units  The benefits of AI and automation in lead generation  Effectively communicating value propositions to different employee groups  McCoy Group's background and growth into a national transportation enterprise.    Learn more about John Hickie and the McCoy Group below:  John's LinkedIn Profile: https://www.linkedin.com/in/john-hickie-b7234298/ McCoy Groups LinkedIn Profile: https://www.linkedin.com/company/mccoy-group-inc./ Website: https://www.mccoygroup.com/ Careers Page: https://www.mccoycf.com/current-openings   Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ 

Welcome to "Attention Retention," a podcast dedicated to educating the trucking and logistics industry on recruitment, retention, and recognition. Hosted by Jackie McManus, CEO and founder of KJ Media, a leading recruitment advertising agency in the industry, Attention Retention invites industry leaders to reveal the untold secrets of retaining a strong workforce. In this episode, we delve into the success story of Ryder, a leading name and powerhouse in transportation and logistics. Celebrating 90 years of innovation and excellence, Ryder stands as a beacon of cultural and career development in the supply chain sector, acknowledged by Forbes, Fortune, and Women In Trucking for its exceptional workplace environment. Meet the Guests: Abigail Lawson - Director of Recruiting - https://www.linkedin.com/in/abigail-lawson-8aa53357/ Jaime Pollard - Senior Recruiting Manager - https://www.linkedin.com/in/jamiepollard1/ Chelsey Sheets - Senior Recruitment Manager - https://www.linkedin.com/in/chelsey-sheets-01a54a101/ Together, they share their unique journeys to leadership at Ryder and shed light on the company's celebrated strategies for attracting and retaining top talent, fostering a robust culture of engagement, and recognizing the hard work and dedication of its employees. Key Discussion Points: Engagement Strategies for Truckers: What keeps truckers engaged on the road? Our experts unveil the most effective strategies to maintain high levels of engagement. Retention Tactics in the Trucking Industry: Why do drivers choose to stay with a carrier? Uncover the successful approaches to retaining top talent within Ryder's retention playbook. Becoming an Employer of Choice: How does Ryder differentiate itself as an attractive employer? Learn the secrets to standing out in the competitive trucking industry. CDL Driver or Diesel Technician interested in learning more? Explore exciting career opportunities here: Ryder Jobs and Careers https://www.ryder.com/en-us/careers Follow Ryder on LinkedIn https://www.linkedin.com/company/ryder-system-inc/ RESOURCES: Discover how to optimize your recruiting budget with our Free Recruiting Cost Calculator. Download here - https://recruit.kjtransmedia.com/free-recruiting-cost-calculator Subscribe to KJ Media's weekly newsletter for the latest trends in recruiting and retention. Subscribe now - https://signup.kjtransmedia.com/nwslttr_youtube Subscribe to our podcast for the latest insights on recruitment, retention and employee engagement strategies. Tune in to #AttentionRetention for the keys to unlocking your workforce's potential. #KJMedia #AttentionRetention #Ryder #EmployeeEngagement #Recruitment #Recognition #Podcast #Transportation #Trucking #CareerDevelopment  

Welcome to "Attention Retention," the go-to podcast for insights on recruitment, retention, and recognition in the trucking and logistics industry. Hosted by Jackie McManus, CEO and founder of KJ Media, this platform brings together industry leaders to share their expertise and success stories. In this episode, we spotlight Ward Transport & Logistics, a cornerstone in the transportation sector since 1931. Under the fourth-generation leadership of the Ward family, the company has cemented its reputation for excellence and innovation. Meet the Guests: James Ward, VP of Corporate Sales & Marketing: https://www.linkedin.com/in/jameswilliamward/ Bob Hess, VP of Maintenance, Safety, and Recruiting: https://www.linkedin.com/in/bob-hess-b5506495/ Episode Highlights: Ward's Winning Strategies: James and Bob delve into Ward's unique approach to recruitment, showcasing their 86% employee retention rate and the impactful Ward Driver Development Program.  Core Values at Play: Learn how Ward's guiding principles, such as "One Ward" and "Safety Rules," contribute to their standout success in the industry.  Innovative Recruitment and Retention: Discover the methods and programs Ward employs to attract and retain top talent. Interested in joining the Ward team or learning more about their programs? Explore career opportunities here: https://www.wardtlc.com/ward-careers/ Follow Ward on LinkedIn for updates and insights: https://www.linkedin.com/company/ward-trucking/ RESOURCES: Optimize your recruiting strategy with our Free Recruiting Cost Calculator. Download now: https://recruit.kjtransmedia.com/free-recruiting-cost-calculator Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in recruiting and retention: https://signup.kjtransmedia.com/nwslttr_youtube Subscribe to our podcast for more invaluable insights on recruitment, retention, and recognition within the trucking and logistics industry. Tune into #AttentionRetention and unlock the potential of your workforce today. Follow Us: LinkedIn: https://www.linkedin.com/company/kj-media/ Facebook: https://www.facebook.com/KJMedia Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #WardTransportLogistics #TruckingLogistics #EmployeeManagement #Recruitment #Retention #Recognition #Podcast

In the latest episode of "Attention Retention", Jackie McManis, CEO and founder of KJ Media, welcomes David Edge, Senior Partner at The CDL Group, LLC, to explore the nuances of recruitment, retention, and recognition in the trucking industry. With a storied career that spans significant achievements in capacity development, recruiting, and retention strategies, David brings a wealth of knowledge and experience to the table. Learn more about David and The CDL Group's transformative approach to recruitment and retention: LinkedIn Profile: https://www.linkedin.com/in/edgedt/ Company Website: https://thecdlgroup.net/ YouTube: https://www.youtube.com/@theedgecdl/videos Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #DavidEdge #TruckingIndustry #Recruitment #Retention #Recognition #Podcast

Today on "Attention Retention" Jackie McManis, CEO and founder of KJ Media, welcomes Robert Pierson of Mesilla Valley Transportation. The conversation covers the evolution of recruitment strategies, the importance of aligning the right drivers with the right roles, and how to maintain engagement and retention within the industry. Learn more about Robert Pierson and Mesilla Valley Transportation: LinkedIn Profile: https://www.linkedin.com/in/robert-pierson-56638010/ Business Page: https://m-v-t.com/ Career Page: https://driveformvt.com/ Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment

On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Jeron Rennie of Anderson Trucking Services (ATS). Together, they discuss: The importance of honesty and clarity with candidates and employees Concrete example of how these values can be integrated into everyday business practices  Jeron's career journey spanning from social media to Driver Recruiting Manager  ATS's driver initiatives like the weekly driver lunches with executives Learn more about Jeron Rennie and ATS below: LinkedIn Profile: https://www.linkedin.com/in/jeron-rennie-60528aba/ Website: https://www.atsinc.com/ C areers Page: https://www.drive4ats.com/ Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment

In the latest episode of Attention Retention, Jackie McManus sits down with Corey Teague, Director of Recruiting at Arka Express, to discuss recruitment, retention, and recognition in the trucking industry. Corey shares with us strategies that have led to Arka's success in attracting and retaining top-notch drivers in the trucking industry. Key Takeaways: The Power of Honesty in Trucking Seamless Transitions From Candidate to Driver Using Applicant Tracking Systems (ATS) for Recruitment  Distinguishing a Company in a Crowded Market  Building a Driver Community Learn more about Corey Teague and Arka Express: LinkedIn Profile: https://www.linkedin.com/in/corey-teague-79699945/ Career Page: https://arka.talentdriver.co/drive Website: https://www.arkaexpress.com/home Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment

On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Dr. Tim Ridley of Sirius XM Road Dog Trucking. Together, they discuss: Attracting Top Talent Staying honest with the driver Employer Differentiation Effective Driver Retention Strategies Learn more about Dr. Tim Ridley and the Road Dog Trucking show: LinkedIn Profile: https://www.linkedin.com/in/tim-ridley-ph-d-a3585911/ Website: https://www.radionemo.com/timridley Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/ #KJMedia #AttentionRetention #TimRidley #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment

Welcome to "Attention Retention," the podcast that shines a light on the best practices for recruitment, retention, and recognition within the trucking and logistics industry. Join your host, Jackie McManus, CEO and founder of KJ Media, as we dive deep into the innovative workforce strategies of leading companies. In today's episode, we're excited to feature XPO, a titan in the transportation and logistics sector, known for its forward-thinking and adaptive approach in a rapidly changing industry. We sit down with Brian Drake, Senior Vice President of Talent Management at XPO, to discuss the company's pioneering Road Flex program, designed to enhance the work-life balance and satisfaction of experienced team drivers.

Welcome to "Attention Retention," the podcast that shines a light on the best practices for recruitment, retention, and recognition within the trucking and logistics industry. Join your host, Jackie McManus, CEO and founder of KJ Media, as we dive deep into the innovative workforce strategies of leading companies. In today's episode, we're excited to feature XPO, a titan in the transportation and logistics sector, known for its forward-thinking and adaptive approach in a rapidly changing industry. We sit down with Brian Drake, Senior Vice President of Talent Management at XPO, to discuss the company's pioneering Road Flex program, designed to enhance the work-life balance and satisfaction of experienced team drivers.

In this episode of Attention Retention with Jackie McManus on the Tim Ridley Show, we're focusing on some of the most critical aspects of truck driver recruitment and retention within the trucking industry. In today's digital age, drivers have a plethora of resources to research potential employers, ranging from YouTube testimonials to online reviews on platforms like Indeed and Glassdoor. Companies can leverage digital marketing strategies and encourage positive reviews from current drivers to enhance their reputation and attract top talent. Several drivers call in and underscore the value of family-oriented trucking companies that prioritize driver safety, equipment maintenance, and overall job satisfaction. While competitive pay and benefits are crucial, the work environment and relationships within the company play an equally pivotal role in driver retention.

In this new episode, Cari Olive, VP of People Operations at Armstrong Transport, delves into the critical aspects of candidate experience in multi-generational hiring and the impact of engagement surveys on proactive management strategies. She shares some insights with us on Armstrong's approach to being open and flexible with employees, emphasizing career growth and development. We also dive into Armstrong's effective strategies in employee engagement: Emphasizing Candidate Experience, Conducting Regular Engagement Surveys, and Focusing on Career Growth. These practices, combined with Armstrong's dynamic approach to people operations, demonstrate how companies can create a more inclusive, responsive, and growth-oriented workplace. How to Find Cari: LinkedIn Profile: https://www.linkedin.com/in/cariolive/ Company Website: https://www.armstrongtransport.com/ Company LinkedIn Page: https://www.linkedin.com/company/armstrong-transport-group/  Download our Free Guide on Enhancing Candidate Experience here: https://learn.kjmedia.com/candidate-experience-guide  

Jackie is highlighting the pivotal role of a positive work culture in driver retention within the trucking industry in this radio episode of Attention Retention. Maintaining a focus on cultivating a positive environment is a critical factor in retaining quality drivers and enhancing their job satisfaction. The podcast shares anecdotes from drivers who emphasize the significance of feeling valued and respected, highlighting how companies that prioritize drivers' well-being and create a sense of belonging reap the benefits of increased retention rates and happier, more productive drivers.

In this episode Jackie looks back on 2023 to provide invaluable advice on refining your truck driver recruitment strategy for a successful 2024. Jackie offers a comprehensive approach, guiding listeners through five essential steps to analyze the past year's efforts and set the stage for a more effective recruitment plan in the coming year. Jackie highlights the importance of leveraging tools like the Recruitment Calculator, setting specific goals, and closely monitoring budget implications for each new hire. Additionally, she stresses the practicality of tracking results and encourages regular monthly and quarterly budget reviews. Listen to learn more now.

In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires.  KJ Media provides a comprehensive triple play approach to reactivation campaigns for our clients: Revive, Engage, and Convert. By leveraging existing resources and employing personalized promotions, companies can strategically re-engage with candidates, and strengthen brand loyalty.

In this radio edition of Attention Retention Jackie McManus shares valuable insights on the evolving strategies for truck driver retention. The discussion revolves around the changing dynamics in the trucking industry, emphasizing the importance of recognizing and retaining drivers in the competitive landscape. Jackie provides a nuanced perspective on the challenges faced by drivers, drawing attention to the critical role that honest communication plays in building trust. Companies are increasingly focused on cultivating a supportive culture to retain drivers. Jackie and Tim address the significance of genuine gratitude and recognition, sharing anecdotes that highlight the positive impact of such gestures on driver morale.

In this episode, Jackie McManus provides valuable insights into building a robust recruitment marketing budget. Efficiently managing your recruitment costs is crucial in the competitive world of truck driver recruiting, where attracting and retaining top talent is vital. Jackie dives deeper and discusses the steps to calculate your recruitment costs using our expert Recruitment Calculator. By using this living document, companies can make informed decisions, allocate resources effectively, and achieve their driver recruitment goals while staying ahead of the competition.

In this radio edition of Attention Retention, Jackie and Tim discuss the challenges and opportunities in the truck driver recruiting landscape, particularly in the context of an evolving economy and softening freight markets. With the trucking industry facing driver retention as a primary concern, companies are focusing on retaining their existing workforce, fine-tuning recruitment strategies, and optimizing their brand reputation. As the industry adapts and embraces growth opportunities, companies are recognizing the value of presenting a positive image, understanding that drivers expect transparency.

In this episode, Jackie offers invaluable insights into high-volume truck driver recruitment, a challenge faced by many in the trucking industry. The discussion delves into five best practices to streamline and optimize the hiring process for high-volume roles, ensuring that not only are candidates acquired swiftly but also that they are the right fit. By implementing these strategies, trucking companies can efficiently hire large volumes of drivers while maintaining quality and reducing recruitment bottlenecks.  

In this episode Jackie explores the essential key performance indicators (KPI) metrics that are vital for trucking companies looking to enhance their driver recruitment efforts. Jackie discusses three critical metrics: full application conversion rates, cost per lead, cost per qualified lead, and cost per hire, and time to hire. These metrics are the compass guiding the journey to successful driver recruitment. By tracking and analyzing these key metrics, trucking companies can make informed decisions, improve their recruitment campaigns, and allocate resources effectively, ultimately building stronger teams and a more successful workplace. Remember, data is your ally in this endeavor. Sharing this knowledge within the industry can make a difference, empowering it to thrive.  

In this episode of the Tim Ridley Show, Jackie McManus discusses essential driver retention strategies. Companies that actively listen to their drivers and create an open dialogue often experience lower turnover rates. Personalized praise, clear communication, and owning up to mistakes are key drivers of driver satisfaction and loyalty. Companies that invest in training their staff to understand the driver's perspective, even if they don't obtain a CDL, are often rewarded with improved retention rates. These insights highlight the growing recognition within the trucking industry of the significance of driver retention. Companies that prioritize respect, transparency, and two-way communication are better positioned to retain their valuable driving workforce.

In this episode of Attention Retention, Jason Crowell, Director of Recruitment at Custom Commodities Transport, shares invaluable insights on effective driver recruitment and retention strategies. He delves into the significance of relationship-building in the trucking industry, noting that both recruitment and retention efforts must be rooted in forming connections. While recruitment tactics like content marketing, videos, and social media play a role in attracting potential drivers, the real differentiator lies in the brand perception formed by stakeholders. Jackie and Jason also explore the power of appreciation in retention efforts. While recognition might come from top-down, appreciation is a collective culture that anyone can participate in, creating a lasting sense of value. The importance of open communication in trucking recruitment cannot be understated. By building trust and showing continuous appreciation, trucking companies can foster loyalty and reduce turnover, ultimately strengthening the industry as a whole.

In this special episode of Attention Retention, Jackie delves into the significance of National Truck Driver Appreciation Week and explores the remarkable contributions of truck drivers to our everyday lives. With over 3.5 million American truck drivers powering the economy, it's crucial to acknowledge their relentless dedication.  Jackie shares four heartfelt ways trucking companies can express gratitude to their drivers, not just during this week but throughout the year. Ultimately, the key is to show your drivers consistent respect and appreciation year-round to enhance your retention and help strengthen the trucking industry as a whole.

In this episode, Jackie McManus and Tim Ridley share valuable tips on enhancing driver recruitment and retention strategies within the trucking industry. The conversation delves into key tactics for attracting and keeping drivers, highlighting the importance of transparent communication and genuine recognition. A crucial emphasis is placed on the transformation within the industry from mere recruitment to a focus on three essential elements: recruiting, retaining, and recognizing drivers. Jackie underscores the significance of personalizing interactions with drivers, urging companies to genuinely know and address drivers by their names instead of just numbers. This human touch, backed by psychological research, fosters a sense of value and belonging. She also emphasizes the shift in company mentality, where smaller to medium-sized carriers are becoming exemplary in fostering driver relationships due to their ability to maintain a personalized approach. The episode brings out real-life experiences of drivers who have found a sense of home within companies that prioritize transparency, respect, and career growth opportunities. Overall, the podcast emphasizes that creating a fulfilling career path and recognizing drivers' efforts not only leads to driver satisfaction but also positively impacts the company's success.

In this podcast episode, Andrew Winkler, the GM of Chief Carriers, shares his insights on driver recruitment, retention, and company culture. He emphasizes the importance of putting people first and creating a positive culture within the organization. Andrew highlights the role of marketing and storytelling in attracting top talent, emphasizing the need for a consistent message across various platforms. Andrew highlights the importance of actively staying connected with drivers through social media and consistent communication to boost driver engagement and foster loyalty. Andrew concludes by emphasizing that to connect with drivers, carriers must offer a sense of transparency, open communication, and make drivers feel valued.

In this episode we'll explore how Tyler Damazo, the Director of Operations for PGT Trucking Inc., uses three key aspects of driver recruitment and retention to enhance their driver program. PGT Trucking Inc., a trucking and logistics company, emphasizes the importance of creating a great atmosphere for their drivers and making their jobs easier. PGT Trucking Inc. focuses on building relationships with drivers early on, involving their operations team in the recruiting process, and ensuring ongoing communication to foster stronger connections. The company also practices driver recognition through weekly meetings, social media features, and special acknowledgments for drivers who excel or go above and beyond their normal duties. Join us as Jackie and Tyler further investigate how PGT Trucking Inc.'s driver recruitment and retention strategy provides a realistic understanding of the job to potential drivers and recognizes their drivers' contributions. By implementing these practices, PGT Trucking Inc. aims to attract quality candidates and maintain a positive driver experience in the trucking industry.

In this episode of Attention Retention host Jackie McManus chats with Dan Ronan filling in for Tim Ridley. The two discuss effective strategies for creating a more supportive and sustainable corporate culture in the trucking industry. Jackie emphasizes the importance of focusing on driver recruitment, retention, and recognition. To enhance retention rates, companies are encouraged to establish driver mentorship programs and maintain consistent communication between drivers and leadership. Recognizing drivers' contributions and providing a sense of belonging within the organization can significantly improve job satisfaction and retention. The duo also highlight the significance of diversity, equity, and inclusion (DEI) initiatives in the trucking industry. Embracing DEI principles can lead to increased revenue and growth for companies. To foster a more inclusive work environment, businesses are advised to develop targeted messaging for different driver personas, utilize social media to represent the diverse workforce, and collaborate with organizations advocating for women and underrepresented groups in the industry.

Today we invite Tracy Winkler, a professional EOS implementer and growth expert in the transportation and logistics industry, to share her insights on driver recruitment and retention. Tracy, with a storied background in the trucking industry and experience in leadership, discusses the importance of finding the right people in the right seats for sustainable growth. She explains that hiring individuals who align with the company's culture and core values is crucial for motivation and engagement. Jackie and Tracy's discussion focuses on the frustrations faced by leaders in the transportation industry, such as lack of control, insufficient profit, and feeling stuck. There is a strong need for carriers to address these challenges by prioritizing people and their alignment with the company's vision. Motivating and empowering employees involves finding individuals who not only possess the necessary skills but also share the company's values and exhibit a desire to go the extra mile. By ensuring the right people are in the right seats, leaders can create a positive and productive work environment that drives the entire team towards the company's goals.

In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers. One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and implementing recognition programs. Moreover, leaders are actively getting involved and building personal connections with drivers, fostering a better work environment from the top down.  By valuing their drivers and addressing their needs, companies can reduce turnover rates and create a more satisfied workforce. Driver recognition programs, annual bonuses, and safe mile bonuses are just a few ways companies are rewarding and retaining drivers. With a focus on retention, the trucking industry aims to improve driver satisfaction and overall company growth.

In this episode of the "Attention Retention" podcast, host Jackie McManus interviews Tom Gennarelli, the Vice President of Trucking and Logistics for Timber Products, discussing the key elements of driver recruitment and retention in the trucking industry. Recruitment is the first step, and Tom highlights the significance of hiring the right candidates who align with the company's values and needs. He stresses the cost-effectiveness of hiring quality candidates from the start, rather than resorting to constant turnover. When it comes to retention, Tom believes it is even more crucial than recruitment. Recognizing employees for their achievements and going beyond traditional anniversary celebrations fosters a sense of appreciation and loyalty. Tom also discusses the driver coaching program implemented at Timber Products, which has proven effective in improving communication and support for drivers on the road. By being transparent and honest with candidates about their suitability for certain positions, Timber Products ensures long-term satisfaction and reduces turnover.

In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver recruiting and retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers. One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and implementing recognition programs. Moreover, leaders are actively getting involved and building personal connections with drivers, fostering a better work environment from the top down. By valuing their drivers and addressing their needs, companies can reduce turnover rates and create a more satisfied workforce. Driver recognition programs, annual bonuses, and safe mile bonuses are just a few ways companies are rewarding and retaining drivers. With a focus on retention, the trucking industry aims to improve driver satisfaction and overall company growth.

In this episode, Jackie shares some of the highlights of her last conversation with Tim on the Attention Retention radio show. She revisits a conversation they had on the generational gap between truckers from a decade ago and the current generation. Drivers from the older generation often had family members or friends who were truck drivers, which gave them a deep understanding of the job. In contrast, younger drivers may not have the same level of knowledge, leading them to quit after a few months. Recruiters can use this knowledge to craft mentorship programs to keep younger drivers more engaged. One caller shared how getting his CDL and spending time on the road helped him understand his team's challenges, which allowed him to create a better company with a lower turnover rate. The best way to recruit truck drivers is to provide a clear career path and mentorship programs for younger drivers.

In this episode of Attention Retention, Jackie and Tim discuss the passion required for trucking as a career, especially for the new generation of drivers. Many young people join the industry without a proper understanding of what it entails - but it takes passion to succeed. Many companies are starting to create career paths for young drivers, offering opportunities in other areas, such as management or warehousing, to help groom the next generation of drivers. This approach has resulted in a lower turnover rate and increased longevity for drivers within the companies. Jackie and Tim also discuss the importance of safety in the trucking industry, and how companies are prioritizing it. Today's technology and training programs greatly help to improve safety and reduce accidents on the road.

In this episode of Attention Retention, host Jackie McManus discusses recruitment automation and how it can help recruiters become more productive and efficient in their hiring process. She outlines some of the most common challenges recruiters face, such as a shortage of qualified candidates, high turnover rates, and an overwhelming workload. By using an automation system to communicate with candidates as soon as they express interest in the company, recruiters can find truck drivers looking for work and focus on speaking with the highest quality candidates. This episode offers tactical examples of how recruiters can use automation to make their hiring process more targeted, specific, and efficient.

In this episode of Attention Retention, Jackie shares expert advice on leveraging Facebook ads for effective truck driver recruitment. The current competitive landscape in the transportation industry demands a strong employer brand and a well-built recruitment funnel. With Facebook's extensive targeting options and a user base of over 2 billion people, it becomes an invaluable tool for reaching both active and passive job seekers. Today, we explore key strategies for creating compelling ad content, utilizing targeting options based on demographics and interests, and maximizing lead generation through optimized landing pages. Listen to learn more now!

In this episode of Attention Retention, Jackie discusses the importance of creating a dedicated Facebook Careers Page for your company. By separating your trucker and maintenance recruitment efforts from your corporate page, you can effectively target and engage with new candidates. The Facebook algorithm favors relevant content, so having a separate page allows you to focus on showcasing your company culture, values, and team members, attracting the right talent. Remember to diversify your content and share helpful articles, industry news, and wellness tips related to career development. By consistently posting quality content on your Facebook Careers Page, you can improve reach, engagement, and ultimately, enhance your transportation recruitment efforts in the trucking and logistics industry. Listen to learn more now.

In this episode of Attention Retention, Jackie McManus discusses the importance of recruitment automation in the trucking logistics industry. Automation allows recruiters to focus on high-intent, highly qualified candidates and helps them work more efficiently, resulting in better decisions and more productive marketing budgets. Automation can also reduce the time to hire by 20-30%, lower the cost per hire, and improve overall talent quality. While it may seem counterintuitive to automate parts of the recruitment process in an industry that is centered around people, automation can transform recruiters' efficiency and decision-making capabilities. Recruiters can focus on building relationships with drivers who are interested in making a move, while candidates benefit from a faster and more streamlined approach.

This episode of Attention Retention explores why TikTok is an effective social media platform for trucking companies to use to connect with drivers. With over 1.8 million Americans expressing interest in truck driving, TikTok's popularity continues to grow with 73% of users reporting feeling a deeper connection to companies they interact with on the app. Join Jackie in exploring how businesses like yours can benefit from utilizing social media like TikTok in your Media Mix in this episode of Attention Retention.  

In the latest episode of Attention Retention, host Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Companies that rely too heavily on one platform or channel miss out on potential candidates who aren't on those platforms. Jackie recommends taking a strategic integrated approach that incorporates a mix of digital, social, and search advertising. By balancing your spending and using an advertising mix to achieve their business objectives, trucking companies can minimize risk and maximize opportunities to attract the right candidates.

In this episode of Attention Retention, host Jackie McManus discusses the growth of social media in recruitment and retention in the trucking and logistics industry. She highlights the importance of a strong social media presence and branding; from creating great content on the strongest platforms to utilizing paid ads and analyzing results, social media marketing can be leveraged in many ways.  She also shares tips on using social media to recruit truck drivers, such as creating relatable content, sharing driver testimonials, and analyzing engagement metrics. The best way to reach drivers is through making real connections on social media.  

On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media's Director of Digital Media, to discuss the world of recruitment and retention in the trucking and logistics industry. Cliff provides his expertise in the digital media industry and talks about the learning curve he experienced when he began working in the trucking space. The pair also discusses some critical factors companies must consider to stay competitive in the ever-evolving digital landscape. Ready to learn more about truck driver recruitment and retention?

Cost-per-Hire is often considered the most important metric in the trucking and logistics industry. It is a crucial metric for evaluating the effectiveness of recruitment campaigns, identifying overspending, streamlining the application process, and determining the overall cost of talent. In this episode, Jackie is providing a basic formula for calculating cost per hire and suggests excluding or including certain costs and looking at a cost per hire broken down by department or job level for a more detailed picture of recruiting expenses. By tracking cost-per-hire, companies can gain valuable insights into the efficiency and effectiveness of their recruiting efforts and make data-driven decisions about where to invest their resources.

In this episode, Jackie discusses creating a holistic truck driver recruitment program that aligns with your company's values and goals. The episode provides six steps that companies can take to create a comprehensive approach to attracting, selecting, and onboarding candidates. Companies must make the application process seamless and easy for potential candidates and avoid lengthy forms that may deter them. Additionally, using automation and leveraging multiple recruitment channels can help attract a diverse range of candidates.

In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for leveraging driver personas in recruitment campaigns. The first tip is to train your recruiters on who the driver personas are, what they look for in an employer, and how to tailor their search to specific candidates. Tip two is to think ahead and tailor follow-up communications to each persona's communication preferences. Tip three is to identify the right social media platforms to target each persona and run automated campaigns via email or text. The fourth and final tip is to deliver personalized content by tailoring messaging to each persona's unique needs and goals. By implementing these tips, recruiters can save time by focusing on specific candidates, reducing turnover, and reaching hiring goals more quickly. Tailoring communication and messaging to each persona's preferences can also improve recruitment experiences for all parties involved.