Life is chaotic! Take control and step into your potential as you join Erin E Hooley, President and Founder of multi-million dollar children's clothing line Bailey's Blossoms (and newly launched sister brand Peyton Bre) to learn how to scale your business by leveraging the power of social media and…
"People want to do business with people. That's the basis of community."If you want to excel in online business, community is key. In this episode we're talking all about the importance of building a community in order to grow your business.
Building the business of your dreams starts with community. In this episode, join host, Erin E Hooley and special guest Evie Rupp as they break down utilizing Instagram to establish and scale a highly engaged Instagram following.
Say goodbye to brain fog and hello to energy and confidence as you tackle a healthy body for a healthy mind. Join your host, Erin E Hooley and special guest, Cristy "Code Red" Nickel as they discuss the healthy habit changes you need to succeed in life and in business.
Join host Erin E Hooley and special guest, David Trotter, as they discuss the secret to embracing your true identity, uncovering your superpowers and bringing your inspiration to the world.
Triumph in crisis isn't a lack or fear and uncertainty. Success isn't perfect execution or endless optimism. It's the ability to feel depleted and to feel empty and to stand up and fight anyways.
It's easy to lead when things are going well. The world needs people to step up and lead when times get tough.In this episode, join host Erin E Hooley and special guest Gene Hammett as they dive deep into how great leaders lead, defining moments, overcoming fear in crisis and establishing trust within your teams.
Legal contracts for creatives and copyright vs trademark - join host Erin E Hooley and special guest Ashlee Hightower as they break down these and other need to know legal tidbits.
The most remarkable and somewhat unexpected thing about establishing a clear company vision is that it makes decision making easier. It sets a bar in which you can measure up all of your decision, strategies, challenges and solutions to determine if it is in line with where you want to go.In this episode, join host, Erin E Hooley as she breaks down what vision is and how to ensure your team is in unison with their perceptions so you can make the biggest impact on your goals.
The best of ideas get capsized by poor money management. In this episode join host Erin E Hooley and special guest, Bola Sokunbi as they discuss the simple life hacks that can make the biggest difference as you embark on your short and long term financial goals.
What's holding you back in business may be you. In this episode join host Erin E Hooley an special guest Kilee Nickels as they break down the mindset shifts that are stopping your growth.
Join host Erin E Hooley and special guest Paige Taylor Evans as they discuss growth in entrepreneurship through saying "yes" before you feel ready.
Whether you offer a product or service, social platforms are a great way to market your offerings to the masses, but what to do when the masses pick it apart?In this episode, join host Erin E Hooley and special guest Jared Shores as they break down social pressures, burnout and emotional health in the workplace.
Sometimes we just plain don't care and calling it quits starts calling our name. Join host Erin E Hooley as she shares her 5 life hacks to get up and out of those mental road blocks.
Change the conversation to go from victim to victor in your own story. If you’re looking to elevate your mindset to own your past, be present in the present and intentional with your future, this episode is for you!Join host Erin E Hooley and special guest, Cayla Craft as they talk about the painful realities of a victim mindset and how to change the narrative.
In a world so full of distractions, how are we to get anything done? What would life be like if we could truly turn off all distractions and drive towards our goals with purpose and intent? Sound like a fairytale? Join host, Erin E Hooley and special guest, Nir Eyal to find out how to become truly indistractable.
What are the three ways to increase sales for your online business? Join host, Erin E Hooley as she breaks down her 3 core strategies for building two multi million dollar online brands through a constant monitoring and increasing of site traffic, conversion rate and average order value. Give your top line sales goals some context as you understand the data and shifts needed to take your business to the next level.Want more? Connect with Erin on Facebook and Instagram at @erinehooley and at erinehooley.com
Overcome rejection and free yourself from the need for external validations as you become your greatest business advocate. In "Overcoming Naysayers" join host Erin E Hooley and special guest Kami Kilgore as they cover setting boundaries, knowing when to quit and how to utilize tough lessons as a catalyst for growth and change.
Many of us have an unhealthy relationship with money and may even experience feelings of guilt in the pursuit of making a healthy living. In this episode, join host, Erin E Hooley and special guest Chris Harder as he shares his ultimate money mindset. Take control of your finances by taking control of your relationship with them.
Leadership is the foundation of any great business. Most "solopreneurs" don't consider what leadership skills they'll need to grow their business beyond a one man (or woman) show. Whether you're a new leader or seasoned, in this episode we uncover what's at the core of any great leader, and how to ask questions to build leaders in those around us.
Elevate your business with the 11 key components of an all-star class customer team. Ensure every customer has a 5-star worthy experience and turn customers into raving fans and your greatest brand advocates.
What is PR and why does it matter? Join host Erin E Hooley and special guest Brittney Cardillo, the PR Director at Bailey's Blossoms and Peyton Bre as they break down the basics of getting started in PR.
If you've ever wondered about how to start a business by purchasing wholesale, look no further! Join host Erin E Hooley and special guest Jennifer Hopper, the Wholesale Director at Bailey's Blossoms and Peyton Bre as they break down the basics of getting started in wholesale.
"Erin, you didn't lose $2 million dollars, you gained a $2 million dollar education."I for one didn't particularly want this degree, but the lessons learned from such a dramatic and public "failure" are some I will never forget.In this episode I break down the top 6 lessons I learned from my failed attempt at launching a direct sales company.
Bye bye "Yes, Girl", HELLO goal crusher!In this bite sized episode join host Erin E Hooley as she talks all about using "No" to say "Yes" to what matters most.
The ultimate mindset for those looking to scale up in business and personal life, "Why Not Me?" takes us from victim to empowered.
Starting a business can seem overwhelming, but with proper planning and appropriate action, you can set yourself up for success!Join host Erin E Hooley and special guest Brittany Coker in this reverse interview where they break down the creation of a business plan, making and planning proper goals and the mindset needed to achieve them.
Growing your team can be a daunting task. "Who should I hire?" "What should I hire them to do?"While these questions are important, what is often missed is the one question that will set the foundation for not just an employee, but a true leader in your company. Someone who will have a high impact on your growth."How will I communicate to inspire growth and maximum performance and growth?"In this episode join Erin E Hooley as she breaks down the "How" in constructive leadership communication, and addresses the 3 big mistakes she made in the infancy of her team building experience.
In-person relationships are vital to the success of many small businesses, but does that mean online sales will sabotage your efforts? Not necessarily. Join host Erin E Hooley and special guest Hailey Myers as they discuss utilizing your current customer base to help with your goal setting and practical steps you can take to take your goals to a reality.
As organic reach becomes harder to secure, businesses are turning to influencers with high engagements to help grow and diversify their marketing strategies.Join host Erin E Hooley, and special guest Morgan Kling, CEO of CloutHQ, as they discuss tactics that work to elevate your influencer marketing strategy, maximize your social reach and increase your sales potential.
Marketing on a budget is made easy if you can master one simple thing. RELATIONSHIPS. Influencer marketing has been around well before anyone ever coined a fancy phrase for it. As businesses and brands have grown accustomed to this rising form of marketing, strategic collaborations have emerged and enabled entrepreneurs to think outside traditional cut throat marketing approaches. We see more and more collaborative alliances amongst brands eager to share their similar audiences and grow in unison.
Change the narrative to alter the trajectory of your success journey and maximize your leadership potential as you learn to overcome doubt and use it to propel you forward. If you have ever struggled with growing pains along your entrepreneurial journey, this episode is for you! Join host Erin E Hooley and special guest, author, speaker and high performance executive coach, Robin Pou as they dissect leadership and doubt.
If you're a people pleaser, chances are you often find yourself serving those around you and putting your own needs last. Self care is health care! Prioritizing our emotional and physical health enables us to show up more fully for those we love.
As mompreneurs it's easy to worry about our kids and how they interpret what we do and how and when we do it. But how often do we open the dialogue and ask?In this episode Erin is joined by 4 of her 6 children as they discuss their take on her job. Insights and perspectives on entrepreneurship and mompreneurship, and lessons they've learned in the process.
Jason and Heather Hansen share their inspiring story of not only loss but incredible love. 5 years ago the Hansen’s lost their beautiful 16 year old daughter Kenndey after a long and difficult struggle with Batten disease. Their miraculous journey is one of hope and faith in which they have been able to turn pain into purpose, and through the sharing of Kennedy’s story impacted millions of lives. They travel the world together speaking and keeping Kennedy’s legacy alive. Director TC Christensen was so moved by Kennedy that he produced the film "Love, Kennedy" which shines a beacon of light on the darkest of human circumstances.
Join host Erin E Hooley and special guest, Pat Flynn as we discuss the makings of "Smart Passive Income" and his newly launching book, "Superfans". If you've ever struggled with feelings of wanting to give up on your entrepreneurial journey, or making the most of your time and being present with those you love, if you hate the idea of trading time for money or wonder if quality truly is better than quantity in terms of your social media following, this episode is for you!
Imposter Syndrome is the projection of our fears and feelings of inadequacy onto those around us. When we consume our thoughts and our efforts with what others may be thinking or saying about us we divert our attention away from making true progress in entrepreneurship and business.Every small business owner has struggled with the effects of imposter syndrome. Here we break down the ways it manifests itself and how to get past it.
If you dream of being an entrepreneur and starting a business, but also have to manage a full time career, this inspiring story is for you! Learn what it takes to build a business while managing a 9-5 job and turn that side hustle into a full time entrepreneurial career! Starting a business is never easy, but with grit, determination, sacrifice and a clear perspective, building the business of your dreams is absolutely within reach!
"I could never work with my spouse!" We hear it time and time again. Working with your spouse can be challenging, but it can also be incredibly rewarding. In this episode, I am joined with my husband of 15 years as we discuss how the principles of respect, boundaries and service among others play into a successful working relationship.
With the Facebook algorithm ever changing, it's easy for marketers to feel frustrated and at times defeated watching diminishing ROI's amidst increasing ad spend. The reality is, what worked yesterday isn't working today, but that doesn't mean Facebook advertising isn't working! It's still the #1 social media platform amongst brands and marketers. So rather than a last minute ditch effort, it's time for a fresh perspective as many of us reacquaint ourselves with this constantly evolving platform.
Life doesn't always go as planned and the pains of those struggles can discourage but also define us. Join host Erin E Hooley and special guest Alexis DelChiaro as she shares her struggle with infertility which led her to launch a community that would go on to change the lives of countless others.
Diversification in marketing platforms helps mitigate our risk with the inevitable ebbs and flows of shifting trends, algorithms and other potential unknowns. In this episode we discuss the creative testing process to help us get out of our complacency "maintenance" mindset and embrace "growth mode".
Brandi Milloy is no stranger to the public eye. From the red carpet and Today Show to the Food Network and Cooking Channel series, Brandi provides tried and true tips and tricks for building a brand with personality. Whether you're a lifestyle influencer or sell a product, branding is everything and it all starts with YOU. Join us as we get real and discuss what it means to step up in order to step in to the next level of success in marketing.
Join special guest Stefanie Gass, host of the Mompreneur Mastermind Podcast, as she breaks down sales funnels and buyer psychology in a way that will leave you wondering why those terms ever made your head spin!Whether you're selling a product or service, you can utilize these 11 simple steps to gain momentum and take your marketing efforts to the next level.
Improved inventory management equals improved cash flow. Money spent on inventory is money not spent on other areas that can fuel your growth.In this episode we break down inventory into 3 main parts:Understanding your on hand stock. What to do when it goes stale and when to mark it down.Purchasing new inventory. Taking into account seasonal trends and past data to make better projections and purchase smarter.Organizing your inventory. Create efficiencies in your workplace that will save you time and money.
Successful entrepreneurs are always seeking for ways to learn and grow. They learn to appreciate and even crave the criticism that has the potential to propel them to the next level. "What am I doing that’s working that I can improve upon, and what am I doing that’s not working but I can change?"Those who struggle the most are the ones who are unwilling to learn. If you are only willing to listen to and consume information that validates what you already know, progress will not happen. Innovation will not happen. If we are not teachable, we are stuck!In this episode, join Erin as she shares 8 simple steps to provide perspective and help you fall in love with criticism.
Burnout is no stranger to business or parenthood. In this episode, discover how to beat burnout by mastering it's opposite - balance! As we live a life with intention and clear priorities, while setting up healthy boundaries, we can work less and accomplish more.
Mompreneurship is hard! In this episode, Erin shares the history behind building of a 7-figure socially driven e-commerce childrens clothing line. The power to grow is often tied to our ability to adapt and change and it is this very process that has the potential to mold us into or God given potential!