New podcast weblog
If your marketing sounds flat or forced, this episode's for you. Jenni Bush shares how to add genuine personality to your posts, sound more like yourself, and attract clients naturally.You'll Learn: – Why fear of selling kills connection – How to bring your real voice online – Practical ways to add energy and authenticity – Real examples from equine professionalsLinks & Resources:Book a Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/Website: equinebusinessmentor.comInstagram: https://www.instagram.com/theequinebusinessmentor/
Think your marketing isn't working? You might just be speaking to the wrong people. Jenni Bush explains how to spot a misaligned audience and fix your messaging so your content finally converts.You'll Learn: – Signs you're talking to the wrong audience – How to rewrite your message fast – Simple shifts that boost connection and conversion – Real examples from equine business ownersLinks & Resources: Book a Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/
Lizzie's story is all about finding structure, confidence, and a safe space to grow. Inside The Collective, she built momentum, found her rhythm, and stopped feeling like she had to figure everything out on her own.She shares how being part of a supportive community has helped her make confident decisions, focus on the right clients, and keep showing up even when things get busy.If you've ever wished for accountability, encouragement, and understanding from people who get equine business life — this episode is for you.https://www.facebook.com/theequestrianleadershipconsultancy/
Feeling inconsistent online? Jenni Bush shares a 3-minute daily habit that keeps equine business owners visible, confident, and connected — without endless planning or pressure.You'll Learn: – Why consistency matters more than frequency – How micro-visibility builds trust – Real-world examples of 3-minute actions – How to keep it sustainable long-termLinks & Resources:
Most “marketing problems” aren't strategy issues — they're confidence ones. In this episode, Jenni Bush shares why visibility is the real fix for struggling marketing and how to rebuild confidence in showing up. You'll Learn: – What “hiding” really looks like in business – How confidence and visibility are linked – A simple daily action to rebuild momentum – Why connection beats perfection every timeLinks & Resources:
Running a business can feel isolating — until you find the right people. Zelina shares how joining The Collective helped her find confidence, community, and clear direction for her equine business.From tightening her focus to connecting with other equine professionals who truly get it, Zelina's story shows what's possible when you stop doing business alone.✨ Listen in for her biggest takeaways, aha moments, and advice for anyone needing clarity and support.https://www.instagram.com/equisales_solutions/?hl=en
Hey everyone — just a quick one today.I've lost my voice (typical timing, right?) so there's no full episode, but I didn't want to disappear without saying hi.The next few episodes are planned and ready — I'm just giving my voice a little time to recover so they sound as good as they should.If you're missing your weekly equine business boost, come hang out in the Equestrian Business Support Network on Facebook — there's always something happening in there.Thanks for understanding
When your business starts growing faster than you can keep up, it's easy to lose focus. In this episode, Diane from Northern Equine Therapy Centre shares how working with Jenni helped her feel supported, confident, and in control of her growing team.Diane talks honestly about the shift from doing it all alone to having clear direction, accountability, and a mentor who understands the equine industry.https://www.northernequinetherapycentre.co.uk/
Every equine business owner has a turning point — this was mine.In this honest episode, I'm sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.If you've ever thought, “I'll raise my prices when I'm more established,” or “People won't pay that,” this one's for you.
What if you could raise your prices and keep every client? In this episode, Jenni Bush shares real stories of equine business owners who did exactly that. Hear how they communicated their changes, built trust, and saw their best months in business — without losing the people who mattered most.What you'll learn:Why good clients respect price risesHow Nicholas & Dom restructured their lessons and saw record incomeExamples from product and service businesses that upgraded their pricing successfullyHow confidence and communication make all the differenceSimple questions to decide when it's time to review your own pricesLinks & Resources Mentioned:
Sophie helps riders build confidence — but behind the scenes, she was second-guessing her every move. In this chat, Sophie shares how working with Jenni helped her find structure, direction, and belief in her own business.She opens up about the mindset shifts and small tweaks that made her feel calm, confident, and ready to take action.
Think your equine business is profitable? Let's find out. In this episode, Jenni Bush shares the fastest way to check if your business really makes money — using one simple calculation that every equine business owner should know.What you'll learn:How to calculate your effective hourly rate in minutesThe difference between capacity and margin (and why it matters)How to spot hidden time drains that eat your profitSimple tweaks to earn more without adding more clientsReal examples from service and product-based equine businessesLinks & Resources Mentioned:
Being busy doesn't always mean being profitable. In this episode, Jenni Bush helps you identify which offers actually make money — and which are quietly draining it. Learn how to run a simple equine business offer audit, uncover hidden costs, and double down on the offers that carry your business forward.What you'll learn:Why turnover isn't the same as profitHow to uncover hidden drains in your pricingThe 80/20 rule for equine business profitabilityHow to categorise your offers into carriers, supporters, and deadweightsSimple tweaks to raise profit without adding more clientsLinks & Resources Mentioned:
Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop and struggling to find balance.In this conversation, Megan shares how working with Jenni inside The Collective and The Mastermind helped her create systems, structure, and space — without losing the heart of her business.It's a story every equine business owner will relate to: working too hard, wanting more time, and finally realising that structure creates freedom.https://www.classhorsemanship.com/
Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.What you'll learn:The truth behind “horse people won't pay”Why “I'm not good with money” is a habit, not a factHow to stop fearing client loss when you charge properlyThe hidden cost of money fears in equine businessesSimple ways to start building money confidence todayLinks & Resources Mentioned:
Worried that raising your prices will send clients running? You're not alone — but the truth is, most won't leave. In this episode, Jenni Bush shares exactly how to raise your rates without losing clients, whether you sell services or products. Learn how to communicate your price rise with confidence, add value before you increase, and handle the fear that comes with charging what you're worth.What you'll learn:Why the “mass walkout” fear is almost never trueHow to add value before you raise your pricesWhat to say when communicating a price change (without apologising)Why losing a few clients can actually strengthen your businessHow to step into confident, sustainable pricingResources & Links Mentioned:
In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.What you'll learn:The small but powerful shift that changes how clients see your valueWhy your price is part of your positioningHow to repackage your offers to create desire instead of comparisonReal examples from equine service and product businessesHow to build confidence in your pricingLinks & Mentions:
In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores the hidden costs associated with undercharging, the negative impact of attracting cheap clients, and the importance of understanding business numbers to ensure sustainability. Jenni emphasizes that pricing is not just a mathematical calculation but also a marketing strategy that reflects the value of services offered. She encourages listeners to reassess their pricing strategies and highlights the support available through her community for equine business owners.TakeawaysMost equine business owners set their prices too low.Undercharging leads to exhaustion and the wrong kind of clients.Raising prices can lead to better clients and more income.Cheap clients are often the most demanding and least loyal.Understanding your business numbers is crucial for sustainability.Pricing should reflect the true value of your services.Positioning in the market is affected by your pricing strategy.Clients often associate low prices with low quality.Support and community can help in overcoming pricing challenges.Regularly reviewing and adjusting prices is essential for business health.Keywordspricing, undercharging, equine business, client attraction, business sustainability, pricing strategy, marketing, business support, equestrian industry, financial health
In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forget awkward coffee mornings and small talk—this is about building genuine connections that lead to referrals, support, and long-term business growth.Running an equine business can sometimes feel like you're on your own, but you don't have to be. In this episode, Jenni is joined by Shona and Kirsty from the Equestrian Business Support Network to dive into:Why networking isn't just about “selling yourself”How referrals and relationships can open doors you never expectedThe difference between wasting time and making valuable connectionsBuilding confidence and consistency through supportive communitiesIf you've ever wondered whether networking is really worth it (or if you've been put off by bad experiences), this episode will give you a fresh perspective and some practical takeaways.
In this episode, Jenni Bush shares her experiences and insights from Beta International 2025, highlighting the event's organization, the importance of automations in business, and key discussions from the business panel regarding rising costs and effective communication. She emphasizes the necessity of taking risks in business and the role of AI as a supportive tool rather than a replacement. Jenni reflects on the event's success and announces upcoming opportunities for further learning.TakeawaysBeta International 2025 was well organized and had a great atmosphere.Networking was a key highlight, with many valuable connections made.Automations can significantly streamline business operations.Clear communication about rising costs builds trust with clients.Understanding your numbers is crucial for effective pricing strategies.Taking risks is an essential part of business growth.AI can assist in research and drafting but should be used cautiously.Feedback from the seminar indicated that small tweaks can improve businesses.The event provided hope for better business practices in the equestrian industry.Upcoming masterclass will focus on effective pricing strategies.KeywordsBeta International 2025, equestrian business, automations, rising costs, business panel, AI in business, risk-taking, pricing strategies, networking, business insights
You say you want freedom, but you're still doing everything yourself. In this episode, Jenni breaks down why so many equine business owners resist delegation — and what it really means about how they've built their business. If you want more ease, capacity, and space to lead — this episode is where it starts.In This Episode You'll Hear:Why delegation resistance isn't about systems — it's about identityThe cost of over-functioning and the fear of letting goWhat delegation protects: energy, legacy, and long-term positioningKey Takeaways:A business that relies on you 24/7 isn't a business — it's a jobDelegation is a leadership skill — not a luxuryYour next level requires space, not more hustleResources Mentioned:DM “MASTER” on Instagram (@theequinebusinessmentor) to chat about the Mastermind
f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.In This Episode You'll Hear:Why undercharging isn't a pricing issue — it's a belief issueThe truth about what your pricing communicates to your clientsHow profitability, positioning, and power work together to support sustainable growthKey Takeaways:Pricing must be rooted in actual profitability, not emotionYour rates reflect your brand's positioning — whether you intend them to or notRaising your prices requires a nervous system that can hold more — emotionally and energeticallyResources Mentioned:Grab the replay of my "Raise Your Prices" masterclass: equinebusinessmentor.com/raiseDM “RAISE” on Instagram (@theequinebusinessmentor) to explore what's next for you
Ever wondered what would happen if you walked away from your business for a week? Chances are—it wouldn't survive. That's because most equine business owners have built a business that owns them, not the other way around. In this episode, I break down how it happens, what the real costs are, and the foundational shifts you can make today to move from burnout to true leadership.In This Episode You'll Hear:The difference between being the face and the foundation of your businessHow over-functioning creates dependency—not sustainabilityWhy pricing yourself too low and guilt around delegating are red flagsThree strategic shifts to begin building a business that runs without youKey Takeaways:Run a time audit like a CEO—what can you hand off, automate, or eliminate?Fee for sustainability—not to keep everyone happyAsk yourself weekly: “If I stepped away next week, what would fall apart?”Resources Mentioned:DM me “LEAD” on Instagram (@theequinebusinessmentor) to chat about stepping into real leadership
After a break since January, the podcast is officially back — and this short, punchy welcome episode sets the tone for what's coming. I share why I paused, what's shifting in my world, and how this new season of the show is designed to give you real support, not more noise. If you're building a powerful equine business but secretly holding it all together with sheer grit, this season is for you.In This Episode You'll Hear:Why the podcast took a break — and why now was the moment to returnWhat this new season is all about (hint: not just fluff, but fierce support)Who this is really for: ambitious equine business owners doing it all themselvesA quick look at what to expect in the next few episodesKey Takeaways:You don't need more noise — you need real strategy and support.This season is about rebuilding with power, not patching over problems.You're not the only one carrying too much — and you don't have to keep doing it alone.Resources Mentioned:DM “LEAD” on Instagram (@theequinebusinessmentor) to talk about stepping into your next level
Feeling like there's too much to do and not enough time? In this live mini-training, we'll tackle the real reasons behind your overwhelm and uncover practical steps to prioritise what truly matters in your equine business. I'll share insights on the tasks you're avoiding (but should focus on) and guide you through simple, actionable strategies to help you reclaim your time and energy. Let's cut through the chaos and get you back on track. Need extra support? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush shares her personal experiences with overwhelm and introduces practical strategies to cope with it. She emphasizes the importance of self-care and prioritization, introducing the 10 second and 10 minute rules as effective tools to manage tasks and reduce stress. Jenni encourages listeners to acknowledge their feelings, protect their energy, and take actionable steps to regain control over their lives, ultimately fostering a sense of progress and momentum. Takeaways Overwhelm is a common experience for everyone. It's essential to acknowledge feelings of overwhelm. Self-care is not selfish; it's essential for well-being. The 10 second rule helps prioritize tasks effectively. Writing down thoughts can declutter the mind. Focus on one task at a time to reduce anxiety. Setting a timer can create a sense of urgency and focus. Progress is more important than perfection. Delegating tasks can alleviate pressure. It's okay to ask for help when feeling overwhelmed. Keywords overwhelm, mental health, coping strategies, time management, personal growth, self-care, prioritization, productivity, mental wellness, equestrian business
Feeling overwhelmed by marketing? Let's cut through the noise. In this quick episode, I'll share three powerful questions that will simplify your marketing efforts and help you attract the clients you actually want to work with. Ready to get clearer and more focused? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush discusses effective marketing strategies for equine businesses, focusing on three key questions to help identify ideal clients, the problems they solve, and where to find their target audience. She emphasizes the importance of clarity in marketing efforts and offers practical resources to assist listeners in developing their marketing plans. The session also highlights the significance of building a strong business foundation and provides examples to guide listeners in their marketing journey.
In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian businesses and encourages listeners to shift their perspective on pricing from time-based to value-based. Book your chat here JenniBush.Fyi/chat Join the Equestrian Business Support Network https://www.facebook.com/groups/EquestrianBusinessSupportNetwork
In this episode, Jenni Bush discusses five critical habits equine business owners should stop in 2025 to enhance their business success. She emphasizes the importance of setting boundaries, valuing one's worth, delegating tasks, creating a marketing plan, and avoiding comparison with others. By implementing these changes, business owners can work smarter, reduce stress, and create a thriving business environment. BOOK A QUICK CHAT HERE https://tidycal.com/jennibush/chat-pod FIND ME ON INSTAGRAM here https://www.instagram.com/theequinebusinessmentor/ Keywords equine business, business coaching, entrepreneurship, personal development, marketing strategies, pricing strategies, work-life balance, self-worth, business planning, productivity
In this episode, Jenni Bush discusses her coaching approach and shares feedback from her clients, particularly focusing on the importance of integrating personal and business coaching. She emphasizes the significance of collecting testimonials to build trust and showcases how her clients have benefited from her tailored strategies. The conversation highlights the interconnectedness of life and business, the need for self-care, and the value of a client-centered coaching approach. BOOK YOUR FREE CALL HERE https://tidycal.com/jennibush/consult-call-instagram FIND ME ON INSTAGRAM here https://www.instagram.com/theequinebusinessmentor/ Keywords coaching, client feedback, equestrian business, testimonials, life coaching, business strategies, personal development, client success, social media strategies, business growth
In this episode, Jenni Bush discusses the top 10 reasons why marketing efforts may not be yielding desired results for equestrian business owners. She emphasizes the importance of identifying a specific target audience, building genuine connections through content, and the necessity of follow-up. Jenni also highlights the significance of understanding what success looks like in marketing, the need for patience, and the importance of reconnecting with the core reasons behind one's business. The conversation is filled with actionable insights and encouragement for business owners to refine their marketing strategies. BOOK YOUR FREE CALL HERE https://tidycal.com/jennibush/consult-call-instagram FIND ME ON INSTAGRAM https://www.instagram.com/theequinebusinessmentor/ Keywords marketing, equestrian business, ideal client, social media, follow-up, marketing strategy, customer service, marketing success, business coaching, equine therapy
Quick Actions Checklist: Finish 2024 Strong & Set Up 2025 for Success Reframe Your Mindset Shift from overwhelm to focus: Identify the top 3 things that truly matter. Prioritise progress, not perfection. Apply the 80/20 Rule Identify the 20% of tasks that will have the biggest impact on your business. Focus on completing those first. Time Block Your Schedule Set boundaries around work and rest. Use time blocking to ensure you're giving energy to the right tasks without burnout. Wrap Up Essential Tasks Send any outstanding invoices. Finalise ongoing projects and ensure you have a clean slate going into 2025. Set clear goals for January and beyond. Plan Ahead for 2025 Identify key systems or processes to streamline your work next year. Set realistic goals and milestones for the first quarter of 2025. Secure Support & Accountability Join a community or group that offers ongoing support (like SFH+). Get a mentor or accountability partner to help you stay on track in 2025. Protect Your Energy Schedule time for personal rest and recovery. Set boundaries with clients, projects, and deadlines to avoid end-of-year burnout. Celebrate Wins & Reflect Take time to celebrate what you've achieved in 2024, big or small. Reflect on lessons learned and how you'll apply them in the new year. Connect with Your Community Share your 2025 vision with your business community. Engage with your audience to start building excitement for the year ahead. FIND out about the stable Foundations Hub Plus here https://www.jennibush.com/stable-foundations-hub-plus/ Message me on Instgram here https://www.instagram.com/theequinebusinessmentor/ Summary In this episode, Jenni Bush discusses how to manage the overwhelm that often accompanies the end of the year, especially for equine business owners. She emphasizes the importance of mindset, prioritization, and setting boundaries to ensure a strong finish to the year and a successful start to 2025. Jenni provides actionable steps, including a 'mind muck out' exercise to clear mental clutter, and encourages listeners to focus on what truly matters during the holiday season. She also highlights the significance of planning and establishing systems for the upcoming year to avoid similar stress and overwhelm. Keywords year-end, overwhelm, equine business, planning, mindset, boundaries, productivity, stress management, business goals, community support
www.JenniBush.com Summary In this episode, Jenni Bush addresses the common fear of failure that many entrepreneurs face, particularly in the equine business sector. She emphasizes that this fear is normal and can be reframed as a sign of growth and progress. Jenni shares personal experiences and practical strategies for overcoming fear, building resilience, and fostering self-trust. The conversation encourages listeners to view failure as feedback and to take actionable steps towards their goals, despite the uncertainties of entrepreneurship. Keywords fear of failure, equine business, resilience, self-trust, entrepreneurship, mindset, business growth, overcoming fear, lessons learned, equestrian industry
In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enhance their video marketing skills. They cover overcoming camera shyness, creating engaging content with smartphones, building a video content bank, and understanding the importance of authenticity in equestrian marketing. Jay shares valuable resources and tools to help equestrians get started with video creation, emphasizing that anyone can produce quality content without needing expensive equipment. The conversation encourages listeners to embrace their unique stories and connect with their audience through relatable content. Find Jay at https://www.instagram.com/equinevideoprouk/ Find Jenni at https://www.instagram.com/theequinebusinessmentor/ Takeaways Video marketing is essential for equestrian businesses. Overcoming camera shyness can be achieved by creating faceless content. Smartphones are powerful tools for video creation. Authenticity resonates well with the equestrian audience. Creating a content bank can ease the pressure of regular posting. Movement in videos can capture attention effectively. It's okay to reuse content throughout the year. Start with simple, realistic video goals. Understanding your audience is crucial for effective marketing. Resources like the Done For You Reels Kit can help beginners. Keywords equestrian video marketing, smartphone video tips, overcoming camera shyness, engaging content creation, equine business, video content bank, audience understanding, authenticity in marketing, video resources, equestrian community
Summary In this episode, Jenni Bush discusses the common misconception that simply posting more on social media will yield better results. She emphasizes the importance of having a well-defined strategy that focuses on quality content tailored to the audience's needs. Jenni introduces her PACE POST strategy, which includes personal, attraction, conversion, and expertise content pillars. She also highlights the significance of authenticity and engagement in social media posts, encouraging listeners to be themselves and connect genuinely with their audience. Finally, she offers insights on how to create effective content and invites listeners to reach out for social media audits. Takeaways Posting more does not guarantee better results. Quality content must align with a specific strategy. Every post should have a sales element. Engaging content should stop the scroll. Authenticity is key in social media posts. Use personal stories to connect with your audience. The PACE POST strategy includes personal, attraction, conversion, and expertise. Ditch stiff language; write as you speak. Have a clear call to action in your posts. Utilize automation tools for efficiency. Keywords social media strategy, content creation, engagement, marketing tips, equine business, conversion, audience growth, personal branding, social media audit, PACE POST strategy LINKS Find me on Instagram https://www.instagram.com/theequinebusinessmentor/ Facebook https://www.facebook.com/TheEquineBusinessMentor Join the Equestrian Business Support Network https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/ Visit my Website www.JenniBush.com For more on my social media mentoring visit https://shop.jennibush.com/social-media-mentoring/
In this episode, Jenni Bush discusses the essential mindset shifts needed to enhance social media engagement for equine businesses. She emphasizes the importance of social media in building relationships, showcasing expertise, and expanding reach. Jenni identifies common mental blocks such as fear of judgment, perfectionism, and imposter syndrome, providing actionable strategies to overcome these challenges. The conversation also covers the significance of consistency and simplicity in social media posting, concluding with an invitation to join her social media mentoring program for further support. Takeaways Social media is crucial for equine businesses. Mindset blocks can hinder social media success. Fear of judgment is a common barrier. Perfectionism prevents action; aim for 70% good. Imposter syndrome affects many; share your journey. Creativity can be developed over time. A simple posting plan can reduce overwhelm. Consistency is more important than quantity. Investing in social media strategy pays off. Mindset shifts can unlock business growth. Chapters 00:00 Introduction to Mindset Shifts for Social Media 06:20 Common Mindset Blocks in Social Media 12:23 Addressing Imposter Syndrome and Creativity 18:06 Introducing the Social Pace Accelerator Program
Get the Annual Review Journal here https://me.jennibush.com/Review Summary In this episode of the Equine Business Podcast, Jenni Bush emphasizes the importance of planning for the upcoming year. She discusses the significance of mindset, defining a clear vision, setting achievable goals, and creating actionable plans. Jenni also highlights the need for accountability and support in sticking to these plans, especially when challenges arise. Listeners are encouraged to utilize her free annual business review journal to aid in their planning process and to consider joining her Mini Mastermind sessions for more in-depth guidance. Takeaways Plan your year in advance to avoid December stress. Mindset is crucial for successful planning. Define your vision to guide your business decisions. Break down your vision into specific, measurable goals. Focus on one to three actionable steps each month. Accountability can help you stick to your plans. Review your achievements and challenges regularly. Utilize resources like the annual business review journal. Seek support from mentors or coaching programs. Celebrate small wins to maintain motivation.
In this episode, we dive deep into equestrian leadership and the challenges unique to the industry. Lizzie, a seasoned leadership and management consultant for equestrian businesses, shares her insights on what it takes to lead effectively in this space. We discuss the critical role of communication in resolving conflicts, the struggle with staff retention, and the impact of cultural influences, like military backgrounds, on equestrian work environments. Lizzie emphasizes the importance of self-leadership, personal accountability, and building a supportive community to navigate these challenges, while offering practical advice for creating clarity and purpose in leadership roles.
In this episode, Jenni Bush discusses the ten most common social media mistakes made by business owners and how to rectify them for better results. She emphasizes the importance of mindset, engagement, strategy, analytics, and consistency in social media marketing. Jenni provides actionable tips to help listeners improve their social media presence and ultimately drive bookings and sales.
In this episode of the Equine Business Podcast, Jenni Bush dives deep into the topic of self-doubt, a common struggle among equine business owners. She explores the roots of self-doubt, including comparisons and imposter syndrome, and offers practical strategies to overcome these feelings. Jenni emphasizes the importance of challenging limiting beliefs, building worthiness through positive self-talk, and creating an action plan to combat self-doubt. She encourages listeners to celebrate their wins, visualize success, and set boundaries to empower themselves in their business journey.
In this episode, Jenni Bush discusses the importance of breaking through and not just breaking even in business. She highlights how many business owners tend to mix business with pleasure and undervalue money, leading to a lack of profitability. Jenni emphasizes the need to understand and track the true costs of running a business, including hidden costs like time, energy, and missed opportunities. She also emphasizes the importance of profit margins and setting specific profit goals. Jenni encourages business owners to be intentional with their costs and pricing, and to cut out anything that isn't profitable. The episode concludes with a reminder to focus on building a stable and profitable business. Book your breakthrough call at www.JenniBush.com
Summary In this episode, Jenni Bush discusses the importance of being intentional about building a work-life balance and prioritising your business. She shares her personal experience of dealing with a family emergency and how having systems and procedures in place helped her navigate through it. Jenni emphasises the need for support systems, financial safeguards, and flexibility in order to survive unexpected challenges in business. She also mentions upcoming topics on work-life balance, finding and keeping clients, and finishing the year strong.
In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highlight the potential dangers of mindset work if not done correctly and the need for consideration and support when working with people. They also discuss the impact of mindset coaching on both personal and professional aspects of life, including business success and personal growth. Jenni emphasizes the importance of seeking help and support, sharing her own experience of hiring a coach and the positive impact it had on her business and life. The conversation concludes with advice on setting boundaries and the importance of mindset in overcoming challenges. Join the waitlist for the licensed coach program here https://flyingchanges.mykajabi.com/LCVIPwaitlist Watch Jenni's talk from the National Equine Show here https://flyingchanges.mykajabi.com/nes-replay --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking at horse poo under a microscope to determine if they have worms and what treatment is needed. She emphasizes the importance of testing for worm counts before worming and highlights the issue of resistance to chemical wormers. Clare expresses concern about the future of worming and the potential risks to horses' health. She also discusses the challenges of navigating conflicting advice on social media and the need for expertise in the field. In this conversation, Clare discusses the importance of balancing ideal advice with realistic and pragmatic solutions for horse owners. She emphasizes the need to cater to each individual's situation and takes the time to understand their specific needs. Clare also talks about the value of public speaking and educating people about horse health. She highlights the significance of regular worm counts to build a comprehensive picture of a horse's health and the importance of testing multiple times a year. Finally, Clare shares the benefits of a subscription service for customers to ensure they don't forget to do their samples. Find out more at www.EFECS.co.uk --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holistic approach to saddle design, separating the needs of the horse and rider and addressing individual preferences. He also discusses the research and development process, testing the product on mechanical horses and real horses and riders. Bradley concludes by sharing success stories and ongoing challenges in saddle design. In this conversation, Bradley discusses the different saddles required for various equestrian disciplines and the similarities in the underlying structure of saddles. He explains the complexity of creating jumping saddles and the importance of designing a comfortable hacking saddle. Bradley also shares how interested individuals can find out more about his innovative saddle products. He emphasizes the continuous improvement and support provided to customers and the focus on creating non-invasive and supportive saddles. Additionally, he highlights the importance of caring and kindness in business and the need to embrace failure as a learning opportunity. Find out more about Ipotane Saddles at www.Ipotanesaddles.com Facebook https://www.facebook.com/ipotanesaddlery --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
March 2nd & 3rd I visited the National Equine Show at the NEC in Birmingham and got to chat with so many businesses! Louise at Silva Bed https://silvabed.co.uk/ Debra from the Mane Hub https://www.themanehub.co.uk/ Senga from All Steps Formation Riding https://allstepsformationriding.co.uk/ Jenni from Flying Changes Mindset Coaching https://www.flyingchangescoaching.co.uk/ Bex from the Wide Boot Company https://www.thewidebootcompany.com/ Helen Haraldsen https://www.helenharaldsen.co.uk/ Lisa from Rock Star Rocking Horse https://rockstarrockinghorse.com/ Sasha from Exclusivia Equine Agents https://www.exclusivia.co.uk/equinefinder Sarah From the Stables Retail Consultancy https://thestablesretailconsultancy.co.uk/ Lyla Cansfield https://www.lylacansfield.com/ Melody From the Horse Barber https://thehorsebarber.com/ Ellyse Carden https://www.ecequinetherapy.co.uk/ Clair Rivers Boyden the Lady Saddler https://ladysaddler.co.uk/ Lucy from Equihandee https://equihandee.co.uk/ Emily from EEquine https://www.eequine.co.uk/ Gemma from Secret Chevalier https://www.secretchevalier.com/ AND SOOooooo many more of you! Next YEAR you can find me on my own stand so stay tuned for opportunities to showcase your business! And if you enjoyed this you can watch last year's National Equine Show interviews here https://www.youtube.com/watch?v=I3YZwF-cybU&t=31s --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring journey of turning her passion for equestrian safety into a thriving business. They discuss the challenges and rewards of starting a business in the equestrian industry, the importance of prioritising both comfort and safety in rider equipment, and the innovative features of FOMO Body Protectors. Key Points: Carmen's background and inspiration for creating FOMO Body Protectors The challenges and rewards of starting a business in the equestrian industry Importance of safety and comfort in equestrian equipment Innovative features of FOMO Body Protectors Tips for aspiring equestrian entrepreneurs Call to Action: Visit the FOMO Body Protectors website (https://fomoprotection.com/) to learn more about their products. Listen to the full episode to hear Carmen's inspiring story and gain further insights into the equestrian industry. Subscribe to The Stable Business Podcast for more interviews with successful equestrian entrepreneurs. Find out more about Jenni Bush at www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such as the ease of ordering process, considerations for logo design, and the importance of simplicity and recognisability in branding. They also discuss choosing colors for branded clothing and offer tips for getting started with branding and logo design. The conversation concludes with the launch of the Equestrian Business Support Network Team Shop and advice for starting a business, including the importance of networking and finding joy in what you do. Takeaways Branded clothing can be a powerful tool for promoting a business and creating a sense of belonging. When designing a logo for embroidery or printing, it is important to consider resolution, colors, and legibility. Simplicity and recognizability are key in logo design, and it is important to choose colors that stand out on different garments. Networking and building relationships are essential for business success. Having clarity, setting goals, and finding joy in what you do are important for long-term business growth. Chapters 00:00 Introduction and Background 01:09 Importance of Easy Ordering Process 02:42 Considerations for Logo Design 04:15 Simplicity and Recognizability in Branding 05:11 Choosing Colors for Branded Clothing 08:14 Tips for Getting Branded Clothing 10:57 Choosing Base Colors for Branded Clothing 13:49 Preparing for Ordering Branded Clothing 15:05 Launch of Equestrian Business Support Network Team Shop 16:05 Special Deal for Equestrian Business Support Network Members 17:20 The Importance of Branded Clothing for Business Promotion 18:47 Networking and Building Relationships 20:19 Belonging and Identifying with Branded Clothing 21:20 Advice for Starting a Business 23:17 Importance of Clarity and Setting Goals 25:42 Finding Joy and Flexibility in Business 27:03 Dealing with Challenges and Complaints 28:45 Controlling Emotions and Differentiating Business from Personal 29:24 Importance of Strategy and Vision 30:19 Contact Information and Conclusion LINKS - Find out more about Team Equestrian Shop Here https://www.teamequestrianshop.co.uk/ Join the Equestrian Business Support Network Here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork See Jenni Bush for business support and Coaching here https://JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
Katie Wright, founder of the Equestrian Business Awards and Equinect, discusses the importance of recognition and nominations in the equestrian industry. She shares her motivation for organizing the awards and the impact they have on businesses and professionals. Katie also explains the purpose of Equinect, a directory for equestrian professionals, and the importance of credentials and insurance in the industry. She emphasizes the need for support and collaboration within the equestrian community and offers advice on building connections and networking. Katie encourages individuals to believe in themselves and visualize success in order to move their businesses forward. Takeaways Recognition and nominations are important for boosting morale and celebrating success in the equestrian industry. Building a supportive network and collaborating with others can lead to business growth and opportunities. Credentials, insurance, and adherence to licensing laws are crucial for maintaining professionalism and ensuring the safety of clients. Asking for help and seeking support from others in the industry can provide valuable guidance and resources. Believing in oneself and visualizing success are key to overcoming challenges and achieving goals. Chapters 00:00 Introduction and Background 02:27 Importance of Recognition and Nominations 03:00 Fairness in Judging Process 06:57 Motivation for Organizing the Awards 08:34 Impact of the Equestrian Industry 10:26 Building a Supportive Network 11:20 Equinect: A Directory for Equestrian Professionals 15:03 Managing Multiple Projects 16:49 Importance of Credentials and Insurance 18:36 Awareness of Licensing and Organizational Structures 19:20 Asking for Help and Seeking Support 20:43 Getting Out of Your Comfort Zone 22:07 Building Connections and Networking 23:40 Believing in Yourself and Visualizing Success Vote in the Equestrian Business Awards here: https://www.equestrianbusinessawards.co.uk/ Visit Equinnect & get on the directory here: https://www.equinnect.co.uk/home Find out more about Jenni Bush here: www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on investment and use the insights to inform future event planning. Takeaways Promptly follow up with leads and collect their contact information. Reflect on the event experience and document what went well and what could be improved. Store and organize event materials in a way that is easily accessible for future shows. Utilize social media and PR to keep the buzz alive after the show. Analyze return on investment to measure the success of the show and inform future event planning. Chapters 00:00 Introduction 01:28 Following up with leads 02:55 Reflecting and reviewing the event experience 04:23 Storing and organizing event materials 05:47 Identifying replacements and maintaining a professional appearance 06:14 Utilizing social media and PR 07:13 Analyzing return on investment 08:07 Planning for future events 09:06 Conclusion READ THE BLOG HERE https://www.jennibush.com/what-to-do-after-the-show-to-keep-the-flow/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
Summary In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event. Takeaways A checklist is essential for trade shows and events. Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs. Strategic planning includes marketing and promotion, stand design, and team briefing. The packing list should include essential items like tables, chairs, lighting equipment, stock, technology, and health needs. During the event, focus on branding, safety, rest breaks, and lead management. After the event, follow up with leads, review event success, utilize social media and PR, and properly store and pack away items. Chapters 00:00 Introduction and Overview 01:04 Pre-Event Planning 03:19 Strategic Planning 05:14 Packing List 07:54 During the Event 08:51 After the Event READ THE BLOG POST & GET THE CHECKLIST HERE https://www.jennibush.com/essential-trade-show-and-event-checklist/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message
© 2020-2025 Ivy Podcast Discovery LLC
