Equine Business Assistant - Harnessing Online Horsepower for Equestrian Business

Feeling like there's too much to do and not enough time? In this live mini-training, we'll tackle the real reasons behind your overwhelm and uncover practical steps to prioritise what truly matters in your equine business. I'll share insights on the tasks you're avoiding (but should focus on) and guide you through simple, actionable strategies to help you reclaim your time and energy. Let's cut through the chaos and get you back on track. Need extra support? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush shares her personal experiences with overwhelm and introduces practical strategies to cope with it. She emphasizes the importance of self-care and prioritization, introducing the 10 second and 10 minute rules as effective tools to manage tasks and reduce stress. Jenni encourages listeners to acknowledge their feelings, protect their energy, and take actionable steps to regain control over their lives, ultimately fostering a sense of progress and momentum. Takeaways Overwhelm is a common experience for everyone. It's essential to acknowledge feelings of overwhelm. Self-care is not selfish; it's essential for well-being. The 10 second rule helps prioritize tasks effectively. Writing down thoughts can declutter the mind. Focus on one task at a time to reduce anxiety. Setting a timer can create a sense of urgency and focus. Progress is more important than perfection. Delegating tasks can alleviate pressure. It's okay to ask for help when feeling overwhelmed. Keywords overwhelm, mental health, coping strategies, time management, personal growth, self-care, prioritization, productivity, mental wellness, equestrian business

Feeling overwhelmed by marketing? Let's cut through the noise. In this quick episode, I'll share three powerful questions that will simplify your marketing efforts and help you attract the clients you actually want to work with. Ready to get clearer and more focused? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush discusses effective marketing strategies for equine businesses, focusing on three key questions to help identify ideal clients, the problems they solve, and where to find their target audience. She emphasizes the importance of clarity in marketing efforts and offers practical resources to assist listeners in developing their marketing plans. The session also highlights the significance of building a strong business foundation and provides examples to guide listeners in their marketing journey.

In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian businesses and encourages listeners to shift their perspective on pricing from time-based to value-based. Book your chat here JenniBush.Fyi/chat Join the Equestrian Business Support Network https://www.facebook.com/groups/EquestrianBusinessSupportNetwork

In this episode, Jenni Bush discusses five critical habits equine business owners should stop in 2025 to enhance their business success. She emphasizes the importance of setting boundaries, valuing one's worth, delegating tasks, creating a marketing plan, and avoiding comparison with others. By implementing these changes, business owners can work smarter, reduce stress, and create a thriving business environment. BOOK A QUICK CHAT HERE https://tidycal.com/jennibush/chat-pod FIND ME ON INSTAGRAM here https://www.instagram.com/theequinebusinessmentor/  Keywords equine business, business coaching, entrepreneurship, personal development, marketing strategies, pricing strategies, work-life balance, self-worth, business planning, productivity

In this episode, Jenni Bush discusses her coaching approach and shares feedback from her clients, particularly focusing on the importance of integrating personal and business coaching. She emphasizes the significance of collecting testimonials to build trust and showcases how her clients have benefited from her tailored strategies. The conversation highlights the interconnectedness of life and business, the need for self-care, and the value of a client-centered coaching approach. BOOK YOUR FREE CALL HERE https://tidycal.com/jennibush/consult-call-instagram FIND ME ON INSTAGRAM here https://www.instagram.com/theequinebusinessmentor/  Keywords coaching, client feedback, equestrian business, testimonials, life coaching, business strategies, personal development, client success, social media strategies, business growth

In this episode, Jenni Bush discusses the top 10 reasons why marketing efforts may not be yielding desired results for equestrian business owners. She emphasizes the importance of identifying a specific target audience, building genuine connections through content, and the necessity of follow-up. Jenni also highlights the significance of understanding what success looks like in marketing, the need for patience, and the importance of reconnecting with the core reasons behind one's business. The conversation is filled with actionable insights and encouragement for business owners to refine their marketing strategies. BOOK YOUR FREE CALL HERE https://tidycal.com/jennibush/consult-call-instagram FIND ME ON INSTAGRAM https://www.instagram.com/theequinebusinessmentor/  Keywords marketing, equestrian business, ideal client, social media, follow-up, marketing strategy, customer service, marketing success, business coaching, equine therapy

Quick Actions Checklist: Finish 2024 Strong & Set Up 2025 for Success Reframe Your Mindset Shift from overwhelm to focus: Identify the top 3 things that truly matter. Prioritise progress, not perfection. Apply the 80/20 Rule Identify the 20% of tasks that will have the biggest impact on your business. Focus on completing those first. Time Block Your Schedule Set boundaries around work and rest. Use time blocking to ensure you're giving energy to the right tasks without burnout. Wrap Up Essential Tasks Send any outstanding invoices. Finalise ongoing projects and ensure you have a clean slate going into 2025. Set clear goals for January and beyond. Plan Ahead for 2025 Identify key systems or processes to streamline your work next year. Set realistic goals and milestones for the first quarter of 2025. Secure Support & Accountability Join a community or group that offers ongoing support (like SFH+). Get a mentor or accountability partner to help you stay on track in 2025. Protect Your Energy Schedule time for personal rest and recovery. Set boundaries with clients, projects, and deadlines to avoid end-of-year burnout. Celebrate Wins & Reflect Take time to celebrate what you've achieved in 2024, big or small. Reflect on lessons learned and how you'll apply them in the new year. Connect with Your Community Share your 2025 vision with your business community. Engage with your audience to start building excitement for the year ahead. FIND out about the stable Foundations Hub Plus here https://www.jennibush.com/stable-foundations-hub-plus/ Message me on Instgram here https://www.instagram.com/theequinebusinessmentor/ Summary In this episode, Jenni Bush discusses how to manage the overwhelm that often accompanies the end of the year, especially for equine business owners. She emphasizes the importance of mindset, prioritization, and setting boundaries to ensure a strong finish to the year and a successful start to 2025. Jenni provides actionable steps, including a 'mind muck out' exercise to clear mental clutter, and encourages listeners to focus on what truly matters during the holiday season. She also highlights the significance of planning and establishing systems for the upcoming year to avoid similar stress and overwhelm. Keywords year-end, overwhelm, equine business, planning, mindset, boundaries, productivity, stress management, business goals, community support

www.JenniBush.com Summary In this episode, Jenni Bush addresses the common fear of failure that many entrepreneurs face, particularly in the equine business sector. She emphasizes that this fear is normal and can be reframed as a sign of growth and progress. Jenni shares personal experiences and practical strategies for overcoming fear, building resilience, and fostering self-trust. The conversation encourages listeners to view failure as feedback and to take actionable steps towards their goals, despite the uncertainties of entrepreneurship. Keywords fear of failure, equine business, resilience, self-trust, entrepreneurship, mindset, business growth, overcoming fear, lessons learned, equestrian industry

In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enhance their video marketing skills. They cover overcoming camera shyness, creating engaging content with smartphones, building a video content bank, and understanding the importance of authenticity in equestrian marketing. Jay shares valuable resources and tools to help equestrians get started with video creation, emphasizing that anyone can produce quality content without needing expensive equipment. The conversation encourages listeners to embrace their unique stories and connect with their audience through relatable content. Find Jay at https://www.instagram.com/equinevideoprouk/ Find Jenni at https://www.instagram.com/theequinebusinessmentor/ Takeaways Video marketing is essential for equestrian businesses. Overcoming camera shyness can be achieved by creating faceless content. Smartphones are powerful tools for video creation. Authenticity resonates well with the equestrian audience. Creating a content bank can ease the pressure of regular posting. Movement in videos can capture attention effectively. It's okay to reuse content throughout the year. Start with simple, realistic video goals. Understanding your audience is crucial for effective marketing. Resources like the Done For You Reels Kit can help beginners. Keywords equestrian video marketing, smartphone video tips, overcoming camera shyness, engaging content creation, equine business, video content bank, audience understanding, authenticity in marketing, video resources, equestrian community

Summary In this episode, Jenni Bush discusses the common misconception that simply posting more on social media will yield better results. She emphasizes the importance of having a well-defined strategy that focuses on quality content tailored to the audience's needs. Jenni introduces her PACE POST strategy, which includes personal, attraction, conversion, and expertise content pillars. She also highlights the significance of authenticity and engagement in social media posts, encouraging listeners to be themselves and connect genuinely with their audience. Finally, she offers insights on how to create effective content and invites listeners to reach out for social media audits. Takeaways Posting more does not guarantee better results. Quality content must align with a specific strategy. Every post should have a sales element. Engaging content should stop the scroll. Authenticity is key in social media posts. Use personal stories to connect with your audience. The PACE POST strategy includes personal, attraction, conversion, and expertise. Ditch stiff language; write as you speak. Have a clear call to action in your posts. Utilize automation tools for efficiency. Keywords social media strategy, content creation, engagement, marketing tips, equine business, conversion, audience growth, personal branding, social media audit, PACE POST strategy LINKS Find me on Instagram https://www.instagram.com/theequinebusinessmentor/  Facebook https://www.facebook.com/TheEquineBusinessMentor  Join the Equestrian Business Support Network https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/ Visit my Website www.JenniBush.com For more on my social media mentoring visit https://shop.jennibush.com/social-media-mentoring/ 

In this episode, Jenni Bush discusses the essential mindset shifts needed to enhance social media engagement for equine businesses. She emphasizes the importance of social media in building relationships, showcasing expertise, and expanding reach. Jenni identifies common mental blocks such as fear of judgment, perfectionism, and imposter syndrome, providing actionable strategies to overcome these challenges. The conversation also covers the significance of consistency and simplicity in social media posting, concluding with an invitation to join her social media mentoring program for further support. Takeaways Social media is crucial for equine businesses. Mindset blocks can hinder social media success. Fear of judgment is a common barrier. Perfectionism prevents action; aim for 70% good. Imposter syndrome affects many; share your journey. Creativity can be developed over time. A simple posting plan can reduce overwhelm. Consistency is more important than quantity. Investing in social media strategy pays off. Mindset shifts can unlock business growth. Chapters 00:00 Introduction to Mindset Shifts for Social Media 06:20 Common Mindset Blocks in Social Media 12:23 Addressing Imposter Syndrome and Creativity 18:06 Introducing the Social Pace Accelerator Program

Get the Annual Review Journal here https://me.jennibush.com/Review Summary In this episode of the Equine Business Podcast, Jenni Bush emphasizes the importance of planning for the upcoming year. She discusses the significance of mindset, defining a clear vision, setting achievable goals, and creating actionable plans. Jenni also highlights the need for accountability and support in sticking to these plans, especially when challenges arise. Listeners are encouraged to utilize her free annual business review journal to aid in their planning process and to consider joining her Mini Mastermind sessions for more in-depth guidance. Takeaways Plan your year in advance to avoid December stress. Mindset is crucial for successful planning. Define your vision to guide your business decisions. Break down your vision into specific, measurable goals. Focus on one to three actionable steps each month. Accountability can help you stick to your plans. Review your achievements and challenges regularly. Utilize resources like the annual business review journal. Seek support from mentors or coaching programs. Celebrate small wins to maintain motivation.

In this episode, we dive deep into equestrian leadership and the challenges unique to the industry. Lizzie, a seasoned leadership and management consultant for equestrian businesses, shares her insights on what it takes to lead effectively in this space. We discuss the critical role of communication in resolving conflicts, the struggle with staff retention, and the impact of cultural influences, like military backgrounds, on equestrian work environments. Lizzie emphasizes the importance of self-leadership, personal accountability, and building a supportive community to navigate these challenges, while offering practical advice for creating clarity and purpose in leadership roles.

In this episode, Jenni Bush discusses the ten most common social media mistakes made by business owners and how to rectify them for better results. She emphasizes the importance of mindset, engagement, strategy, analytics, and consistency in social media marketing. Jenni provides actionable tips to help listeners improve their social media presence and ultimately drive bookings and sales.

In this episode of the Equine Business Podcast, Jenni Bush dives deep into the topic of self-doubt, a common struggle among equine business owners. She explores the roots of self-doubt, including comparisons and imposter syndrome, and offers practical strategies to overcome these feelings. Jenni emphasizes the importance of challenging limiting beliefs, building worthiness through positive self-talk, and creating an action plan to combat self-doubt. She encourages listeners to celebrate their wins, visualize success, and set boundaries to empower themselves in their business journey.

What is this Podcast About...

In this episode, Jenni Bush discusses the importance of breaking through and not just breaking even in business. She highlights how many business owners tend to mix business with pleasure and undervalue money, leading to a lack of profitability. Jenni emphasizes the need to understand and track the true costs of running a business, including hidden costs like time, energy, and missed opportunities. She also emphasizes the importance of profit margins and setting specific profit goals. Jenni encourages business owners to be intentional with their costs and pricing, and to cut out anything that isn't profitable. The episode concludes with a reminder to focus on building a stable and profitable business. Book your breakthrough call at www.JenniBush.com

Summary In this episode, Jenni Bush discusses the importance of being intentional about building a work-life balance and prioritising your business. She shares her personal experience of dealing with a family emergency and how having systems and procedures in place helped her navigate through it. Jenni emphasises the need for support systems, financial safeguards, and flexibility in order to survive unexpected challenges in business. She also mentions upcoming topics on work-life balance, finding and keeping clients, and finishing the year strong.

In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highlight the potential dangers of mindset work if not done correctly and the need for consideration and support when working with people. They also discuss the impact of mindset coaching on both personal and professional aspects of life, including business success and personal growth. Jenni emphasizes the importance of seeking help and support, sharing her own experience of hiring a coach and the positive impact it had on her business and life. The conversation concludes with advice on setting boundaries and the importance of mindset in overcoming challenges. Join the waitlist for the licensed coach program here https://flyingchanges.mykajabi.com/LCVIPwaitlist Watch Jenni's talk from the National Equine Show here https://flyingchanges.mykajabi.com/nes-replay --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking at horse poo under a microscope to determine if they have worms and what treatment is needed. She emphasizes the importance of testing for worm counts before worming and highlights the issue of resistance to chemical wormers. Clare expresses concern about the future of worming and the potential risks to horses' health. She also discusses the challenges of navigating conflicting advice on social media and the need for expertise in the field. In this conversation, Clare discusses the importance of balancing ideal advice with realistic and pragmatic solutions for horse owners. She emphasizes the need to cater to each individual's situation and takes the time to understand their specific needs. Clare also talks about the value of public speaking and educating people about horse health. She highlights the significance of regular worm counts to build a comprehensive picture of a horse's health and the importance of testing multiple times a year. Finally, Clare shares the benefits of a subscription service for customers to ensure they don't forget to do their samples. Find out more at www.EFECS.co.uk --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holistic approach to saddle design, separating the needs of the horse and rider and addressing individual preferences. He also discusses the research and development process, testing the product on mechanical horses and real horses and riders. Bradley concludes by sharing success stories and ongoing challenges in saddle design. In this conversation, Bradley discusses the different saddles required for various equestrian disciplines and the similarities in the underlying structure of saddles. He explains the complexity of creating jumping saddles and the importance of designing a comfortable hacking saddle. Bradley also shares how interested individuals can find out more about his innovative saddle products. He emphasizes the continuous improvement and support provided to customers and the focus on creating non-invasive and supportive saddles. Additionally, he highlights the importance of caring and kindness in business and the need to embrace failure as a learning opportunity. Find out more about Ipotane Saddles at www.Ipotanesaddles.com Facebook https://www.facebook.com/ipotanesaddlery --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

March 2nd & 3rd I visited the National Equine Show at the NEC in Birmingham and got to chat with so many businesses! Louise at Silva Bed https://silvabed.co.uk/ Debra from the Mane Hub https://www.themanehub.co.uk/ Senga from All Steps Formation Riding https://allstepsformationriding.co.uk/ Jenni from Flying Changes Mindset Coaching https://www.flyingchangescoaching.co.uk/ Bex from the Wide Boot Company https://www.thewidebootcompany.com/ Helen Haraldsen https://www.helenharaldsen.co.uk/ Lisa from Rock Star Rocking Horse https://rockstarrockinghorse.com/ Sasha from Exclusivia Equine Agents https://www.exclusivia.co.uk/equinefinder Sarah From the Stables Retail Consultancy https://thestablesretailconsultancy.co.uk/ Lyla Cansfield https://www.lylacansfield.com/ Melody From the Horse Barber https://thehorsebarber.com/ Ellyse Carden https://www.ecequinetherapy.co.uk/ Clair Rivers Boyden the Lady Saddler https://ladysaddler.co.uk/ Lucy from Equihandee https://equihandee.co.uk/ Emily from EEquine https://www.eequine.co.uk/ Gemma from Secret Chevalier https://www.secretchevalier.com/ AND SOOooooo many more of you! Next YEAR you can find me on my own stand so stay tuned for opportunities to showcase your business! And if you enjoyed this you can watch last year's National Equine Show interviews here https://www.youtube.com/watch?v=I3YZwF-cybU&t=31s --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring journey of turning her passion for equestrian safety into a thriving business. They discuss the challenges and rewards of starting a business in the equestrian industry, the importance of prioritising both comfort and safety in rider equipment, and the innovative features of FOMO Body Protectors. Key Points: Carmen's background and inspiration for creating FOMO Body Protectors The challenges and rewards of starting a business in the equestrian industry Importance of safety and comfort in equestrian equipment Innovative features of FOMO Body Protectors Tips for aspiring equestrian entrepreneurs Call to Action: Visit the FOMO Body Protectors website (https://fomoprotection.com/) to learn more about their products. Listen to the full episode to hear Carmen's inspiring story and gain further insights into the equestrian industry. Subscribe to The Stable Business Podcast for more interviews with successful equestrian entrepreneurs. Find out more about Jenni Bush at www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such as the ease of ordering process, considerations for logo design, and the importance of simplicity and recognisability in branding. They also discuss choosing colors for branded clothing and offer tips for getting started with branding and logo design. The conversation concludes with the launch of the Equestrian Business Support Network Team Shop and advice for starting a business, including the importance of networking and finding joy in what you do. Takeaways Branded clothing can be a powerful tool for promoting a business and creating a sense of belonging. When designing a logo for embroidery or printing, it is important to consider resolution, colors, and legibility. Simplicity and recognizability are key in logo design, and it is important to choose colors that stand out on different garments. Networking and building relationships are essential for business success. Having clarity, setting goals, and finding joy in what you do are important for long-term business growth. Chapters 00:00 Introduction and Background 01:09 Importance of Easy Ordering Process 02:42 Considerations for Logo Design 04:15 Simplicity and Recognizability in Branding 05:11 Choosing Colors for Branded Clothing 08:14 Tips for Getting Branded Clothing 10:57 Choosing Base Colors for Branded Clothing 13:49 Preparing for Ordering Branded Clothing 15:05 Launch of Equestrian Business Support Network Team Shop 16:05 Special Deal for Equestrian Business Support Network Members 17:20 The Importance of Branded Clothing for Business Promotion 18:47 Networking and Building Relationships 20:19 Belonging and Identifying with Branded Clothing 21:20 Advice for Starting a Business 23:17 Importance of Clarity and Setting Goals 25:42 Finding Joy and Flexibility in Business 27:03 Dealing with Challenges and Complaints 28:45 Controlling Emotions and Differentiating Business from Personal 29:24 Importance of Strategy and Vision 30:19 Contact Information and Conclusion LINKS - Find out more about Team Equestrian Shop Here https://www.teamequestrianshop.co.uk/ Join the Equestrian Business Support Network Here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork See Jenni Bush for business support and Coaching here https://JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Katie Wright, founder of the Equestrian Business Awards and Equinect, discusses the importance of recognition and nominations in the equestrian industry. She shares her motivation for organizing the awards and the impact they have on businesses and professionals. Katie also explains the purpose of Equinect, a directory for equestrian professionals, and the importance of credentials and insurance in the industry. She emphasizes the need for support and collaboration within the equestrian community and offers advice on building connections and networking. Katie encourages individuals to believe in themselves and visualize success in order to move their businesses forward. Takeaways Recognition and nominations are important for boosting morale and celebrating success in the equestrian industry. Building a supportive network and collaborating with others can lead to business growth and opportunities. Credentials, insurance, and adherence to licensing laws are crucial for maintaining professionalism and ensuring the safety of clients. Asking for help and seeking support from others in the industry can provide valuable guidance and resources. Believing in oneself and visualizing success are key to overcoming challenges and achieving goals. Chapters 00:00 Introduction and Background 02:27 Importance of Recognition and Nominations 03:00 Fairness in Judging Process 06:57 Motivation for Organizing the Awards 08:34 Impact of the Equestrian Industry 10:26 Building a Supportive Network 11:20 Equinect: A Directory for Equestrian Professionals 15:03 Managing Multiple Projects 16:49 Importance of Credentials and Insurance 18:36 Awareness of Licensing and Organizational Structures 19:20 Asking for Help and Seeking Support 20:43 Getting Out of Your Comfort Zone 22:07 Building Connections and Networking 23:40 Believing in Yourself and Visualizing Success Vote in the Equestrian Business Awards here: https://www.equestrianbusinessawards.co.uk/ Visit Equinnect & get on the directory here: https://www.equinnect.co.uk/home⁠ Find out more about Jenni Bush here: www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on investment and use the insights to inform future event planning. Takeaways Promptly follow up with leads and collect their contact information. Reflect on the event experience and document what went well and what could be improved. Store and organize event materials in a way that is easily accessible for future shows. Utilize social media and PR to keep the buzz alive after the show. Analyze return on investment to measure the success of the show and inform future event planning. Chapters 00:00 Introduction 01:28 Following up with leads 02:55 Reflecting and reviewing the event experience 04:23 Storing and organizing event materials 05:47 Identifying replacements and maintaining a professional appearance 06:14 Utilizing social media and PR 07:13 Analyzing return on investment 08:07 Planning for future events 09:06 Conclusion READ THE BLOG HERE https://www.jennibush.com/what-to-do-after-the-show-to-keep-the-flow/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Summary In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event. Takeaways A checklist is essential for trade shows and events. Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs. Strategic planning includes marketing and promotion, stand design, and team briefing. The packing list should include essential items like tables, chairs, lighting equipment, stock, technology, and health needs. During the event, focus on branding, safety, rest breaks, and lead management. After the event, follow up with leads, review event success, utilize social media and PR, and properly store and pack away items. Chapters 00:00 Introduction and Overview 01:04 Pre-Event Planning 03:19 Strategic Planning 05:14 Packing List 07:54 During the Event 08:51 After the Event READ THE BLOG POST & GET THE CHECKLIST HERE https://www.jennibush.com/essential-trade-show-and-event-checklist/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for set up and being prepared. Creating an amazing show stand, bringing enough stock and marketing materials, and ensuring smooth payment systems are also crucial. Jenni advises practicing what to say and making it easy to collect leads. Generating buzz at the show, taking care of oneself, and leveraging the show to the fullest are additional tips. She concludes by suggesting creating photo opportunities and encourages listeners to share their experiences. Takeaways Allow plenty of time for set up and be prepared. Create an amazing show stand that is well-lit, inviting, and safe. Bring enough stock and marketing materials. Ensure smooth payment systems and practice what to say. Make it easy to collect leads and generate buzz at the show. Take care of yourself and leverage the show to the fullest. Create photo opportunities to increase visibility and reach. Chapters 00:00 Introduction and Overview 01:00 Tip 1: Allow Plenty of Time for Set Up 01:57 Tip 2: Be Prepared and Plan Ahead 02:25 Tip 3: Create an Amazing Show Stand 03:20 Tip 4: Bring Enough Stock and Products 03:50 Tip 5: Have Sufficient Marketing Materials 04:17 Tip 6: Ensure Smooth Payment Systems 04:45 Tip 7: Practice What to Say 05:40 Tip 8: Make it Easy to Collect Leads 06:01 Tip 9: Generate Buzz at the Show 06:28 Tip 10: Take Care of Yourself 07:36 Tip 11: Leverage the Show to the Fullest 08:23 Bonus Tip: Create Photo Opportunities 10:16 Conclusion and Call to Action READ THE BLOG POST HERE https://www.jennibush.com/11-steps-to-a-successful-trade-show-or-event/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

This episode provides a comprehensive guide on how to plan and prepare for a show or event. It covers setting clear goals and objectives, collecting leads and increasing sales, leveraging the event and creating buzz, preparing marketing materials, following up after the event, stand design, keeping the stand clean and uncluttered, setting up and practicing in advance, engaging with visitors and choosing staff, and taking care of yourself. The episode concludes with an essential show checklist. Takeaways Set clear goals and objectives for the show or event. Collect leads and find ways to increase sales during the event. Leverage the event to create buzz and generate interest. Prepare marketing materials and follow up with leads after the event. Design your stand to reflect your brand and messaging. Ensure proper lighting and furniture for your stand. Keep the stand clean and uncluttered to attract visitors. Set up and practice in advance to ensure a smooth experience. Engage with visitors and choose staff who can effectively represent your brand. Take care of yourself during the event to maintain energy and focus. Chapters 00:00 Introduction and Overview 02:15 Setting Clear Goals and Objectives 03:36 Collecting Leads and Increasing Sales 06:24 Leveraging the Event and Creating Buzz 11:37 Preparing Marketing Materials 13:59 Following Up After the Event 15:55 Stand Design: Branding and Messaging 19:16 Stand Design: Lighting and Furniture 22:33 Keeping the Stand Clean and Uncluttered 27:10 Setting Up and Practicing in Advance 35:02 Engaging with Visitors and Choosing Staff 39:11 Taking Care of Yourself 41:27 Conclusion and Essential Show Checklist READ THE BLOG VERSION HERE https://www.jennibush.com/how-to-plan-and-prepare-to-exhibit-at-a-trade-show-or-event-with-your-equestrian-business/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Summary In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the importance of calculating both the immediate and long-term return on investment. Jenni also highlights the benefits of trade shows, such as networking opportunities and brand exposure. She provides insights into customer lifetime value and the significance of tracking marketing efforts. Finally, she shares a list of key questions to ask before committing to a trade show. Takeaways Calculate the immediate and long-term return on investment before participating in a trade show. Trade shows offer networking opportunities, brand exposure, and potential partnerships. Track marketing efforts and analyze data to measure the impact of trade shows. Ask key questions about the event, including attendee demographics, cost, and competition. Chapters 00:00 Introduction and Overview 02:36 The Benefits of Trade Shows 04:05 Calculating Immediate Return on Investment 06:49 Long-Term Return on Investment 08:11 Brand Exposure and Awareness 09:09 Networking Opportunities 09:39 Partnerships and Collaborations 11:26 Customer Lifetime Value 12:51 Marketing Efforts and Data Analysis 14:17 Key Questions to Ask Before Committing to a Trade Show LINKS: Visit www.JenniBush.com to book a consultation Get the Calculator tool here https://www.jennibush.com/is-having-a-stand-at-a-show-right-for-your-equine-business/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Summary In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting. Chapters 00:00 Introduction and Definition of Copy 01:31 Challenges in Writing Copy 03:02 Tips for Writing Conversational Copy 04:45 Writing an Effective About Page 06:58 The Copy Club 10:14 The Importance of Writing Authentic Copy 11:21 The Pitfalls of AI in Copywriting 14:48 Creating Emotional Connections in Copy 17:29 Working with Jenni Bush and the Benefits of Coaching 21:25 Final Tips for Improving Copywriting 25:13 Where to Find Gemma Knight For more info on Gemma visit: https://www.gemmaknight.co.uk/ And for all things equestrian business see https://www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support and guidance to grow their businesses. Find out more about Sarah at https://thestablesretailconsultancy.co.uk/ And for more from Jenni the Equine Business Assistant visit https://jenniBush.com Takeaways Retail fundamentals are crucial for equestrian business owners to understand and apply in their operations. Tracking sales and analysing data can help retailers make informed decisions and improve profitability. Trade shows provide opportunities for retailers to showcase their products, and proper preparation and follow-up are key to success. Equestrian retailers can benefit from seeking support and guidance to navigate the challenges of the industry. Empowering smaller retailers and providing education on merchandising can help them thrive in the competitive market. Chapters 00:00Introduction and Background 03:29Empowering Smaller Retailers 05:15The Importance of Retail Fundamentals 08:14Tracking Sales and Improving Numbers 10:15Common Issues and Easy Fixes for Equestrian Business Owners 12:52Improving Retail Marketing and Platforms 15:20The Five Fundamentals of Equestrian Retail 20:17Tips for Trade Shows 26:46Reassurance and Support for Equestrian Retailers --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bringing on a brand ambassador or rider. Katie shares her experience working with Jenni Bush and the benefits of having support and guidance in growing a business. The episode concludes with a discussion on the results of the Gallup into 2024 Challenge and future plans for the program. Takeaways Clear communication and setting expectations upfront are essential when working with a brand ambassador or rider. Balancing expectations and incentives is crucial to maintaining a healthy and productive relationship. Measuring the return on investment can be challenging, but tracking links and monitoring website traffic can provide valuable insights. Preparing for a brand ambassador or rider involves budgeting, creating contracts, and maintaining regular communication. Working with a coach or mentor, like Jenni Bush, can provide valuable support and guidance in growing a business. Chapters 00:00Introduction and Background 00:52Essentials for Getting a Brand Ambassador or Rider 03:17Setting Clear Expectations 04:09Balancing Expectations and Incentives 06:44Measuring Return on Investment 08:39Preparing for a Brand Ambassador or Rider 09:54Membership for Support 10:47Mistakes to Avoid and Tips for Businesses 12:19Working with Jenni Bush 13:38Benefits of Working with Jenni Bush 14:45Advice for Those Considering Working with Jenni Bush 18:03Results of Gallup into 2024 Challenge 20:00Future Plans for Gallup into 2024 Challenge 21:21Conclusion and Final Tip --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

In this episode, Jenni: ✨ Shares the importance of reevaluating your branding and messaging for the new year. ✨ Gives practical steps to align your brand and messaging with your current business goals. ✨ Provides questions to help you evaluate your branding and messaging. Book a FREE Canter to Clarity Coaching Call with Jenni here - Jenni Bush Coaching Call Find Jenni on Instagram at @equinebusinessassistant Join the Equestrian Business Support Network on Facebook here Visit Jenni's website here QUESTIONS Does your current brand accurately represent your business values and mission? Is your brand message consistent across all platforms and communications? Does your brand resonate with your target audience? Are you effectively differentiating your brand from competitors? Is your brand message clear and easy to understand? Does your brand message highlight your unique selling proposition (USP)? Have you received any feedback or reviews that indicate areas for improvement in your branding or messaging? Is your brand message aligned with your current business goals? Can your brand message be easily adapted to appeal to new markets or promote new products/services? Have recent market trends or changes in consumer behaviour highlighted any areas in your branding or messaging that need updating? --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Dive into the dynamic world of social media with host Jenni Bush as she unpacks the critical need to revitalize your strategies for the new year. In this episode, discover why staying informed about platform changes is key to maintaining visibility. From adapting to algorithm shifts to embracing new features, Jenni shares actionable insights to keep your equestrian brand thriving in the digital landscape. Don't miss this episode if you're ready to boost your online presence and grow your herd in 2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

This year I decided I would show up every week on the podcast! It's not been easy but since I made the decision in March I have managed it! And as I look back on the year I want to let you know which were my favourite episodes! Ps. Don't forget to join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Book your Free Fitting Call here https://tidycal.com/jennibush/fittingcall-pod --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Watch the training in the Equestrian Business Support Network here & get the Free Guide https://www.facebook.com/groups/EquestrianBusinessSupportNetwork Book your FREE fitting call here https://tidycal.com/jennibush/fittingcall-pod --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

I'm on a mission and I need your help to support as many business owners as I can over the next year! Leave a review wherever you listen and share the podcast it REALLY helps me to keep providing free content like this! --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Goals.... You've probably heard of smart goals, but have you still struggled to achieve goals. This maybe why! Ready to SAVE your SMART goals with me? For more visit www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Brooke worked 1:1 with me and this is what she said! Read the testimonial at www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

I know Black Friday is approaching fast and its tempting to think - Black Friday won't work for Equine Business - No ones buying right now with the cost of living crisis - I don't have time!But hear me out! It could be the boost you need!Have a listen and if you'd like more help see www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Breaking the 'Self-Made Success' Myth in Equestrian Business Introduction:In this episode, Jenni Bush shares her personal journey in the equestrian business world and why seeking help and support is the key to success. Key Takeaways: The Myth of Self-Made Success:Jenni opens up about her initial mindset when starting her first business, thinking she could figure it all out on her own. She dispels the myth of "Self-Made Success." Embracing Vulnerability:She discusses the vulnerability that comes with admitting you need help in business and how it's a crucial step towards growth. Lessons from the Equestrian World:Jenni draws parallels between equestrian riding and business success, emphasizing that even the best riders have teams, support, and guidance. Seeking Help in Business:Jenni shares her journey of seeking mentors and coaches, highlighting the importance of not going it alone in the equestrian business. Ready to take your equestrian business to the next level? Visit www.JenniBush.com and book a free consultation to see if coaching is right for you. This is not a sales call; Jenni will provide coaching, and you can explore working with her with no pressure. --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Plan for 2024 in your Equine business with me! Don't forget to head to jennibush.fyi/2024 to get your free planner and find me at https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 7: Fear of Not Being Good Enough - Building Self-Worth In this episode, we delve into the fear of not being good enough, a challenge many equestrian entrepreneurs face. Jenni explains the phenomenon of imposter syndrome and shares strategies for building self-worth and self-belief. Discover practical exercises and be inspired to recognize your unique value in the equestrian business community. For more about working with Jenni visit www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 6: Fear of Success - Overcoming the Fear of Achieving Join Jenni in this episode as we discuss the often-overlooked fear of success. Learn about the concept of self-sabotage and discover how to overcome it. Gain insights into shifting your perspective on success, believing in yourself, and embracing your achievements in the equestrian business world. For more about working with Jenni visit www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 5: Fear of Failure - Embracing Setbacks Explore the fear of failure and learn how to embrace setbacks in your equestrian business journey. Jenni shares personal stories, practical strategies for resilience, and tips for turning failures into valuable learning experiences. Tune in to gain the courage to face and overcome the fear of falling short. For more about working with Jenni visit www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 4: Fear of Judgement - Dealing with Criticism Join us for a deep dive into the fear of judgment in the equestrian business world. In this episode, Jenni shares personal experiences and practical strategies for building resilience, handling criticism, and maintaining a positive mindset. Discover how to embrace your unique path in the equestrian industry. For more about working with Jenni visit www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

pisode 3: Fear of Investing in You - Overcoming Worries about Investments In this episode, we tackle the fear of investing in yourself and your equestrian business. Jenni explains why these investments are vital and offers guidance on making wise choices. Get inspired by success stories and learn to overcome the common worries that hold many entrepreneurs back. For more about working with Jenni visit www.JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 2: New Level, New Devil - Overcoming Upper Limits Welcome to the second instalment of our "Spooky Series." We dive into the fear of upper limits and how it can hinder your equestrian business growth. Jenni shares personal stories and actionable strategies to push past these limits and achieve new levels of success. Find out more at www.JenniBush.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message

Episode 1: Spooky Season - How to Cope in Seasonal Businesses and Plan for Profit Join Jenni on the Stable Business Podcast as we kick off our "Spooky Series." In this episode, we explore the challenges and opportunities of running a seasonal equestrian business. Discover practical tips and strategies to cope with seasonality and ensure your business stays profitable year-round. --- Send in a voice message: https://podcasters.spotify.com/pod/show/equine-business-podcast/message