Own It

Crypto isn't just for tech bros anymore—it's reshaping the future of real estate. In this episode of Own It, Piper Moretti shares how she helped pioneer cryptocurrency transactions in real estate, from wallet-to-wallet deals to tokenized property ownership.We dive into how Bitcoin, blockchain, and decentralized finance (DeFi) are creating new opportunities (and challenges) for agents, buyers, and sellers—and what you need to know if you want to stay ahead.

What happens when you build a brand so strong, your town starts calling you the “mayor”? Paige Schulte didn't grow up in Gig Harbor. She moved there from California, knowing two people. But within five years, she became one of the top real estate agents in her market—by building a hyperlocal brand rooted in storytelling, consistency, and real relationships.In this episode of Own It, Paige breaks down how she created a community-first real estate empire, including her self-published Gig Harbor coffee table book that turned local business owners into superfans—and clients.

In this episode of Own It, we sit down with San Francisco real estate powerhouse Shalini Sadda to uncover how she made the leap from biomedical engineering to luxury real estate—and built a business that's now scaling toward $100M in sales volume.Whether you're a new agent or seasoned pro, Shalini's journey is packed with honest insights about mindset, systems, and consistency. She breaks down how she overcame imposter syndrome, learned the power of time-blocking, and why joining the right team could be the smartest move for any agent ready to grow.

What happens when bourbon tastings, custom barrel picks, and a passion for community collide with high-level real estate marketing? In this special episode of Own It, we sit down with Heather, founder of Reserve 76 in Dallas-Fort Worth, to uncover how a simple sip of whiskey turned into a hyperlocal brand strategy that's reshaped her real estate business.From backyard bourbon tastings with 70 guests to hosting monthly dinners that spark lifelong connections, Heather shares how intentionality, storytelling, and shared passions helped her build an authentic real estate brand—without cold calls or door knocking.

In this episode of Own It, we sit down with Roman Shulyak, top real estate agent and founder of Kronos Real Estate, to unpack the bold marketing strategy that helped him close $58 million in sales—all without spending a dime on traditional ads.Instead of chasing cold leads, Roman has built a referral-based empire by:✅ Investing deeply in relationships✅ Giving back to his community✅ Delivering high-value, hyper-personalized client experiences✅ Leveraging viral Instagram giveaways to supercharge his brandThis is more than just marketing—it's a masterclass in community-building, brand authenticity, and playing the long game.What You'll Learn:

In this episode, we sit down with Carol Huston, Founder of True Story Realty, and Steven Klein, an independent insurance broker, to discuss the aftermath of the devastating Los Angeles wildfires that tore through the Palisades and Altadena neighborhoods.

Amanda Lee didn't set out to make a million dollars. Her goal was simple: serve her community and help people find homes. But by focusing on relationships over transactions, leaning into her authentic self, and setting clear goals, she built a thriving real estate business in San Diego as a top agent at The Avenue Home Collective.In this episode, part of our “My First Million” series, Amanda breaks down the mindset shifts that changed everything — why thinking bigger matters, how setting boundaries actually leads to more success, and why showing up as yourself is the ultimate business strategy. Plus, she shares the tactical steps she took to scale her business and attract the right clients (hint: they probably prefer Jordans or Crocs to heels).What You'll Learn:Service Over Sales – Stop chasing commissions and start focusing on helping people. The money follows.Think Bigger – If your goals don't scare you, they're too small.Know Your Numbers – Reverse engineer your income goals and track daily conversations to hit your targets.Authenticity Wins – Ditch the stiff business suits and show up as YOU. The right clients will find you.Find Your People – Surround yourself with a community that pushes you, supports you, and challenges you to grow.Set Boundaries – Hustle culture is overrated. Prioritize your well-being and your business will thrive._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Join us for an inspiring and bold conversation with Kristine Milkovich, co-founder of the Milkovich Team, a powerhouse in Seattle real estate. From humble beginnings as a double-booked hairstylist to an executive career at L'Oréal and now a top-tier real estate marketer, Kristine brings unparalleled insights into branding, storytelling, and building meaningful client connections. But her influence doesn't stop there — Kristine is also a fierce advocate for fair housing and LGBTQ+ rights, making waves in the industry by blending activism with authentic marketing.Kristine will share her journey, marketing strategies that captivate and convert, and how she's shaping the future of real estate through values-driven leadership. Don't miss this opportunity to learn from one of the most dynamic voices in the field.What You'll Learn:From Stylist to Executive: How Kristine's journey with L'Oréal shaped her real estate success.The Art of Storytelling: Techniques to craft irresistible property listings and marketing materials.The Power of Authentic Branding: How to create a standout identity that connects with clients emotionally.Redefining Activism in Real Estate: Practical ways to champion fair housing and inclusivity in your business.Leadership Insights: How to build and lead a mission-driven team that reflects your values._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this mini-episode, we sit down with Ed Barreto, a trailblazing agent whose journey from selling timeshares to surpassing $1M in gross commission income is nothing short of inspiring.What You'll Learn:How to build a sustainable business by hosting open housesHow to build trust on social media (and with it, expand your sphere of influence)How to ensure you're not taking your success for granted_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode, we sit down with Adam Bouska and Jeff Parshley, the trailblazing founders of the NOH8 Campaign. What began as a grassroots response to California's Proposition 8 has grown into a global movement advocating for equality, inclusion, and self-expression. Adam and Jeff share their journey from their first MySpace (remember MySpace?!) photo shoot to traveling to 23 countries — inspiring change across small towns and big cities alike. They reveal the challenges of building a nonprofit from scratch, the power of storytelling through art, and why their mission is more urgent than ever.What You'll Learn:The Power of Visibility: Learn why representation in media, art, and community spaces matters for driving inclusion.Grassroots Advocacy Tips: Get insights into starting a movement with little to no resources and scaling it globally.Why Allies Matter: Understand the role of allyship in achieving meaningful progress for the LBBTQ+ community. Facing Today's Challenges: Explore how NOH8 continues to adapt and stay relevant today._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode of Own It, we chat with Austin Allison, founder and CEO of Pacaso, a global co-ownership platform for vacation homes. Austin shares his remarkable journey — from buying his first home at 17 to founding the real estate tech startup Dotloop, which he sold to Zillow and, later, launching Pacaso. With a foundation rooted in hard work and resilience, Austin dives into the challenges of entrepreneurship, the power of passion-driven problem solving, and his mission to make vacation home ownership more accessible.What You'll Learn About:Playing to Your Passions: How to build businesses around problems you're deeply passionate about solving. Surrounding Yourself with the Right People: The value of mentors, investors, and teammates who bring expertise and energy to the table.Why Resilience Wins: The importance of a relentless focus on the mission during tough times.Innovative Thinking: How Pacaso reimagined co-ownership with streamlined financing, scheduling, and management solutions.Living in the Moment: Inspired by the book Die With Zero, Austin stresses the importance of creating memories today instead of waiting for “someday.”_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Casey McLoed, Side's Managing Broker of California and Employing Broker of Colorado, doesn't just tackle challenges — he flips them into opportunities. At 22, he shattered expectations in a competitive industry, turning skepticism into trust with bold moves and unmatched expertise. Now, as a go-to problem-solver for agents and clients, Casey's sharp contract knowledge and cool, confident approach make him a standout leader and a force to be reckoned with. Tune in to hear how Casey navigates high-pressure situations, drives innovation, and refuses to settle for the status quo.What You'll Learn About:Mastering the Art of Confidence: How Casey addressed age-related objections early in his career by proving his expertise upfront.Why Contracts Are Your Superpower: Why mastering the basics sets you apart in a competitive market.Staying Calm Under Pressure: Casey's strategies for tackling tough problems with clarity and composure. Leadership Done Right: Balancing compliance with creativity to inspire innovation and lead with impact.The Power of Advocacy: How Casey's work with local and national real estate associations protects property rights and empowers agents._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Grant Muller — top-producing real estate agent, coach, and author of “Top of Heart” — has a story that's anything but ordinary. By his late twenties, he hit millionaire status, only to lose it all to addiction and find himself homeless. In this episode, Grant gets real about his journey from rock-bottom to redefining success on his own terms. He shares his passion for helping others find meaning and authentic connections in their lives and work. Get ready for a deep dive into topics like grit, personal transformation, and what it really means to “own your future.”What You'll Learn About:Redefining Success: Discover why Grant believes success is about impact, not just income — and how adding value to others can change everything.Building Relationships: Get Grant's insights on creating genuine connections that don't just bring clients back, but also turn them into loyal advocates.Creating Abundance: Grant explains why abundance isn't just a mindset; it's the result of prioritizing authentic connections over empty wins.Seeing “Home” as More Than a Sale: Grant shares why treating homes as personal sanctuaries sets you apart in real estate and leaves a lasting impact._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode of Own It, recorded live at WomanUP!, we sat down with Genie Irish, founder of Costa Modern Properties and incoming president of the National Association of Hispanic Real Estate Professional's San Diego chapter. Genie is a fearless leader in real estate, pushing boundaries for Hispanic homeownership and empowering agents to break through cultural limits. She's not just running a business — she's lifting her community and redefining leadership. Get ready for a bold, unapologetic conversation about defying expectations, owning your truth, and leading with confidence.What You'll Learn About:Authenticity Wins: Genie opens up about her stereotype-smashing journey and how staying true to yourself, even in a world that often demands conformity, can lead to success.Leadership and Balance: From running a company to raising a family, Genie shares how she juggles it all while staying grounded in her values.Cultural Empowerment: Through NAHREP, Genie is advocating for Hispanic homeownership and inspiring more diverse leaders in real estate._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode of Own It, we sit down with Will Wiard, Side's managing broker for D.C., Maryland, and Virginia (DMV). With over a decade of experience, Will shares his no-nonsense approach to navigating one of the country's most complex real estate markets. From mastering contracts to thriving in high-stakes deals, Will offers valuable insights for agents looking to level-up their careers._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Matthew Marx isn't just another tech founder — he's a game-changer in the world of digital marketing. As the CEO and co-founder of Evocalize, Matthew is on a mission to tear down the barriers between small businesses and the kind of high-performance marketing only giants like Amazon used to pull off. With a background in engineering and a relentless drive to simplify the complex, he's empowering real estate agents to automate their marketing and focus on what they do best: closing deals. What You'll Learn About: Simplified Marketing: Discover how Evocalize lets you focus on closing deals, not juggling marketing tasks.AI Efficiencies: Uncover how AI can speed up tasks and help you get more done.Thinking Long Term: Find out why always-on marketing beats one-off campaigns and keeps your pipeline full.Staying Compliant: Learn how Evocalize's built-in compliance features protect you from legal pitfalls.The Human Side of AI: Understand why the human touch is still crucial to marketing, even in an AI-driven world.Cross-Industry Collaboration: Explore Matthew's bold vision for seamless collaboration across industries.evocalize.com_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Amy Kong is a real estate powerhouse, tearing down walls and championing the overlooked and marginalized. As the co-founder of Trust Real Estate and former National President of AREAA, she's been on the front lines advocating for immigrant rights and fair housing. An immigrant herself, Amy knows the struggle and has turned it into a relentless drive to ensure everyone gets a fair shot at homeownership. With no tolerance for BS and a passion for justice, she's shaking up the industry, one deal at a time.What You'll Learn About: Fighting Discrimination: Amy's no-nonsense approach to combating the unfair treatment of non-native English speakers and the elderly in real estate.Building Trust: Why trust is everything in real estate, and how Amy's company, Trust Real Estate, lives up to its name.Leading the Charge: How Amy's bold leadership in AREAA is working to change unjust real estate laws.Empowering Agents: Tips to arm yourself with knowledge, uphold your value, and handle tough clients like pros.Giving Back: Amy's take on why every realtor should volunteer in their community — and how it can make waves in the industry. LinksTrust Real Estate Website AREAA Website Amy's Instagram_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Scott Dickinson is not your typical real estate broker — he's a disruptor on a mission. Having traded his career in real estate law to become a top-producing broker, Scott brings a fierce blend of legal savvy and industry passion to the table. As the Managing Broker for Washington State at Side,  he's all about breaking the mold, challenging outdated norms, and setting a higher standard for the entire industry.What You'll Learn About:Reinventing Real Estate: Learn why Scott believes the industry needs to break free from outdated practices and embrace innovation.Building Relationships: Discover the importance of relationships in real estate and how they can lead to long-term success.Navigating Industry Changes: Understand the impact of recent changes in real estate regulations and how they could shape the future.Leadership in Action: Learn about Scott's approach to leadership, focusing on community building and empowering agents.Overcoming Challenges: Hear Scott's strategies for overcoming the jealousy and resistance that can come with rapid success in the industry._________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Meet Heather Ozur, the bold new President of the California Association of REALTORSⓇ for 2025. With a background as the 2019 National President for the Women's Council of REALTORSⓇ, Heather is known for her fearless leadership and groundbreaking initiatives. She's here to share her unique insights on driving change, advocating for REALTORSⓇ, and pushing the boundaries of what's possible in the real estate industry.What you'll learn about:Bold Leadership: Discover Heather's strategies for leading a powerful, all-female team and making impactful changes in the industry.Advocacy at Its Best: Learn how CAR is fighting for real estate agents and homeowners, from local to national levels.Innovative Solutions: Get Heather's take on transforming homeownership opportunities and overcoming market challenges.Professionalism Redefined: Hear about new tools and agreements designed to elevate the standards and expectations of real estate agents.Community Impact: Understand the ripple effect of real estate transactions on local economies and how you can leverage this.LinksC.A.R. WebsiteC.A.R. Open Letter_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

As the co-host of Own It, Hilary Saunders usually interviews industry thought leaders, but in this episode, the mic is turned on her. Hilary is a trailblazing force in real estate, blending her legal expertise with an unorthodox flair to revolutionize the industry. From tackling gritty landlord-tenant disputes in San Francisco to co-founding Side, Hilary is smashing outdated models with her bold, lavender-haired presence. Her journey is a masterclass in challenging the status quo, embracing individuality, and redefining success in real estate.What you'll learn about:Hilary's wild ride from legal eagle to real estate rebelThe juicy details of her most insane landlord-tenant disputesThe secret to blending legal smarts with real estate hustleWhy authenticity and breaking the mold are her keys to successHer bold, game-changing predictions for the future of real estateAnd how to thrive in an industry that desperately needs a shakeup_________________Own It WebsiteOwn It Youtube ChannelInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Andrew Flachner is the rebel genius behind RealScout, a game-changing company putting real estate agents at the heart of the digital experience. Starting his career young, Andrew's journey is all about challenging norms and constant innovation. His bold vision? A future where technology enhances agent-client relationships and elevates industry standards.What you'll dive into in this episode:RealScout's evolution from a tech-powered brokerage concept into a software dynamoThe crucial role of customer feedback in shaping RealScout's cutting-edge productsHow RealScout is tackling buyer broker agreements, ensuring agents' value is spotlighted early in transactionsThe new finance-related features they're eyeing to incorporateWhy the real estate industry must step up to educate consumersThe power of flexibility and adaptation in achieving startup successRealScout Website Andrew's Instagram@aflachnerLive Marketing Workshop SeriesRecommended BookThe Lean Startup by Eric Ries _________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In the cutthroat real estate industry, Cynthia Cummins stands out for her authenticity and care, drawing kindred agents and clients to her. When she's not running her aptly named company, Kindred Homes, she's leading mindfulness workshops and writing her Real Estate Therapy blog. In this episode, Cynthia talks about her unconditional love for her clients, her Northern California expansion, and her goal of creating a nurturing environment for her agents. She also emphasizes the importance of pursuing personal interests outside of work. Tune in to learn how to bring more balance to your real estate business.Real Estate Therapy PodcastKindred Homes Website Instagram@cynthiacummins@reelestatetherapyLaurie Wagner Website - 27 Powers_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Anita Legacy Blue, one of HousingWire's Women of Influence for 2024, retired from the Air Force in 2021 after 35 years of military service. Now she not only sells real estate and writes bestselling books, but she also serves as 2024 National President for the LGBTQ+ Real Estate Alliance.Tune into this episode, recorded live at WomanUP!® 2024, to learn:How the Alliance is addressing pressing issues facing the LGBTQ+ communityThe significance of Article 10 of the REALTORS®' Code of Ethics and its implications for social media contentThe importance of contingency planning and never having a single point of failureHow Anita's experiences in the military during the “Don't Ask, Don't Tell” era shaped her approach to leadership and advocacy todayAnita's BooksBreakthrough Success with Anita Renee BlueOur Shades Of Black History: Individual Stories From Black Men & Women From Moments In Time by Anita Renee Blue and April Marie WilliamsLGBTQ+ Real Estate Alliance realestatealliance.org To start a chapter email pip@realestatealliance.org _________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

This week, we're turning the spotlight inward to talk tech with our very own Co-Founder and Chief Innovation Officer, Ed Wu. From building websites as a kid to revolutionizing real estate tech, Ed shares his background and Side's startup story. He  outlines his vision for streamlining the contract-to-close process, reducing transaction time and costs to zero. He also passionately advocates for agents to own and safeguard their client data. Tune in to discover how Side is shaking up real estate with a bold, fundamental-first approach._________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Mike Simonsen has always been a data nerd, but his obsession really paid off when he started tracking his local real estate market. Realizing others could benefit from his insights, he launched Altos Research. In this episode, Mike talks about how monitoring market activity, inventory, and price cuts gives agents and their clients an edge. He dives into the power of AI, discusses the impact of mortgage rates, and offers tips on how to talk numbers with your buyers and sellers. Altos Research Website Altos Research YouTube Channel_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode, we chat with Tia Hunnicutt, founder of Proxima Realty in Oakland. Named after the star system Proxima Centauri, Tia's firm is all about future-thinking real estate. She dives into today's industry challenges, the need for more affordable homes, and the power of local advocacy. Tia also highlights the importance of mentorship, client listening, and outreach to underserved communities. She's big on diversity, inclusion, and building connections – whether through community events, nonprofits, or her socials. Tune in to hear how she does it.Instagram @homesybytiaTik Tok @homesbytia_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Diversity and inclusion are not just buzzwords to Jason Riveiro, CEO and executive director of the National Association of Hispanic Real Estate Professionals (NAHREP). They're essential for shaking up the real estate industry. In this episode, Jason warns that the recent NAR settlement could hurt budget-conscious homebuyers. He urges real estate pros to stand up for their clients, get involved in fair housing, and embrace multicultural marketing. It's all about specializing in serving unique communities and tackling industry challenges head-on. Listen up and learn how you can make an impact.NAHREP website Jason's Instagram@riveirojason_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode of Own It, we talk proptech with HomeStack co-founder and CEO Will Grewal and VP of Sales Robert Arauco. This tech-savvy twosome and their team are disrupting the real estate space — creating slick, custom-branded apps for agents, teams and brokerages. Tune in to hear the story behind HomeStack (including how they scored a year's worth of free Chick-Fil-A), and how they're empowering agents to connect securely with clients and adapt to industry changes like buyer broker agreements.Homestack Websitewww.homestack.comSocial Channels@homestackapps_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Meet Meshell Perry and Elaine Samaan, the dynamic duo behind Dogwood Real Estate. They once battled for the top spot at a big-box brokerage. Now, they're “the yin to each other's yang.” With Meshell as the listing agent and Elaine working with buyers, they're dominating Jacksonville — closing 99 transactions in one year. The secret to their success? They play to their individual strengths, put the right people and processes in place, and leverage their deep knowledge of the Jacksonville market. Tune in for all of their success secrets.Dogwood Realty websitedogwoodrealtyfl.comInstagram@dogwoodrealtyfl_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

You can take the man out of the Navy, but you can't take the Navy out of the man. Case in point: Marcus Miller, who runs his company, Helm Real Estate, like a tight ship. In this episode, he shares how discipline, time management, and adaptability have helped his close-knit crew achieve success. But it's not all smooth sailing. He also discusses the challenges of agent recruitment and prioritizing quality growth over quantity. Tune in to hear Marcus talk about taking risks and inspiring his agents at Helm to achieve greatness.HELM Real Estate websitewww.helmrealestate.comInstagram@marcusmillerhelmrealestate_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Meet Logan Mohtashami, the "chart guy" who's changing the real estate game. Starting as a high school basketball coach, he stumbled into mortgages through family ties. Now, as lead analyst for Housing Wire, he's all about using data to decode the market. He's not just crunching numbers though; his podcast and socials are helping him spread his spot-on predictions far and wide. Tune in for his market forecast and his advice on how to leverage data to help your clients make savvy decisions.LinksHousingWire Daily Podcast HousingWire Daily on YouTubeInstagram @logan_mohtashami_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Get ready to meet Joe Cruz and Lou Belisario, the brains behind Revived Residential in Brooklyn. They're all about blending old-school community values with a fresh twist of social media savvy. In this episode, they dive into the vital role of personal branding and emphasize the importance of authenticity, honesty, and relationship-building in the industry. With big goals ahead — doubling agents, tripling commissions — they're shaking up the game while keeping family and balance in focus. Listen up and learn how they do it. Instagram Accounts@belisariocruzteam@revivedresidential@loubel23@superjoe_1_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Get ready to dive deep into the world of commercial real estate with Laura Alice, the powerhouse founder of Eve Capital. Laura shakes things up by shedding light on the lack of diversity in the industry and advocating for a sales force that mirrors its clientele. She's all about giving clients the info they need, and breaking down barriers between residential and commercial agents. Plus, she tackles tough topics like navigating the pandemic's impact and seizing those post-COVID opportunities. Tune in and get inspired! #RealEstateRebels #DiversityInAction #FutureForwardEve Capital Website _________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

As a child, Carla Masse learned the value of owning properties from her grandfather, who was a landlord in their small Brazilian village. After migrating to the U.S. as a young adult, Carla's living the American Dream. Not only does she own investment properties, but also her business, Sunrizon Real Estate. In this episode, Carla shares her passion for mentoring other agents, strategies for staying focused, and tips for immigrants looking to enter the U.S. real estate industry. She also discusses her dedication to door-knocking and the importance of building trust with clients. Sunrizon Real Estate Website Carla's Instagram @carlamasserealtor_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Kelli Griggs is a “badass real estate agent,” a mother, a cancer survivor, a professional poker player and a hobby farmer. In this episode, the Navigate Realty founder talks about the importance of coaching, how it changed her approach to business, and how she's using what she's learned to help elevate others. She also shares why she's grateful her company experienced a setback in 2023 and how they're preparing for a big comeback in 2024.Navigate Realty Website Kelli's Youtube Channel - Life in Sacramento SuburbsPartnerUP Coaching SiteInstagram Accounts@kelligriggs_realtor@teamnavigaterealty@Taylorhirstrealtor AppsFitness PalHumanize_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Real Estate Experts founder, coach and podcast host Brett Jennings is on a mission to change the culture of business and bring more love into the world. (Not totally surprising, considering he's worked with both Deepak Chopra and Tony Robbins.) In this episode of Own It, he discusses the importance of embracing positivity, setting audacious goals, and having a mindset of contribution in the real estate industry. Brett's Video BlogThe Real Estate Experts website_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode of Own It, we chat with Danielle Lazier, the founder of San Francisco-based Vivre Real Estate, and a champion for fair housing and female-owned businesses. Danielle shares her thoughts on the recent NAR settlement and its potential impact on the industry. She also discusses her experience with career burnout (and how to beat it), and her unique approach to coaching. Vivre Real Estate Website https://vivrerealestate.com/Danielle's Bloghttps://vivrerealestate.com/blogDanielle's Coaching Programdaniellelazier.com/coaching PartnerUp Coaching programhttps://partnerupcoaching.side.com/https://daniellelazier.com/stress-less-sales/_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

Continuing our celebration of Women's History Month, in this episode we're joined by Heather Herr, the founder of Private Real Estate Collection. Heather talks about her passion for marketing and hosting community events, and offers tips for creating engaging social media content (The Team Herr Instagram account has 45.5K followers!). She also discusses the challenges of finding work-life balance and the importance of having a supportive team you can delegate to. Instagram accounts@heatherherr@teamherrrealestate@privaterealestatecollectionFacebookfacebook.com/teamherrrcincinnatiYoutubehttps://www.youtube.com/@teamherrrealestateWebsitesTeam Herrhttps://www.teamherr.comPrivate Real Estate Collectionhttps://private-re.com_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

In this episode, we're celebrating Women's History Month with Leslie Appleton Young, a powerhouse in the industry. As former Chief Economist for the California Association of REALTORSⓇ, she's all about figuring out the story that data can tell and stresses the importance of data-driven opinions. But it's not just about numbers; Leslie also dives into the significance of women taking the lead and embracing their power in the field. She shares her market savvy and urges agents to stay calm and stay sharp by continuously learning and adapting to changes.Recommended BooksWe Should all be Feminists by Chimanda Ngozi AdichieEven Martians have Manners by Camille ChildsOn Our Best Behavior by Elise Loehnen Recommended PodcastThe Mel Robbins Podcast

Helping us celebrate Women's History Month are Jennifer Branchini, Regional VP for the National Association of REALTORSⓇ (NAR) and 2023 California Association of REALTORSⓇ  (CAR) President, and Melanie Barker, 2024 CAR President. In this episode, they talk about female leadership and tackle tough issues like sexual harassment and diversity in the industry. They comment on the current state of NAR and the commission lawsuits, and offer tangible takeaways (plus podcast and book recommendations) that can help improve the industry for REALTORSⓇ and consumers alike.Recommended BooksSeeing around Corners by Rita McGrath, Tiffany MorganThe 21 irrefutable laws of leadership by John C. MaxwellRecommended PodcastSmartless

In this episode of Own It, Ashley Provost takes center stage. The staging expert and founder of Ashley Provost Design shares her journey into the industry and discusses the benefits of staging: attracting buyers, reducing a property's days on market, and boosting the sale price (with a $4 return for every $1 invested). She delves into her approach to styling a property, both logistically and creatively, and reflects on the challenges and lessons learned while scaling her business. Tune in for this, plus advice for real estate agents seeking collaboration with stagers.Ashley's Website ashleyprovostdesign.com

Anthony Marguleas is the ultimate giver — and he's built a growing team of agent-philanthropists at his company, Amalfi Estates. In this episode of Own It, he talks about the “two big whys” motivating him today: mentoring his agents to reach their goals and giving as much to charity as possible. (His company is a top donor to six different charities!) He also touches on the importance of embracing a positive mindset and the need for equal housing opportunities. Tune in for this, plus his book and podcast recommendations for personal and professional growth.Recommended BooksTribe of Millionaires by David Osborn, Pat Hiban, Mike McCarthy, Tim Rhode, and Hal Elrod The 80% Approach by Dan SullivanThe Oz Principle by Unknown AuthorNinja Selling by Larry KendallRecommended Podcast BAM PodcastAnthony's WebsiteAmalfiEstates.com

Valerie Alexander has been a waitress, a lawyer, an investment banker, and an executive at two startups. But, after witnessing misery at every job, she decided to become a happiness expert (and now writes and speaks about it). To her, a happy workplace is an inclusive one. In this episode, she shares practical tips for combating bias and fostering inclusivity, including amplifying underrepresented voices and providing equal opportunities for advancement. She also stresses the importance of managers focusing on desired outcomes, while granting employees autonomy and recognition.

Real estate thought leader Rick Sharga is known for his astonishingly accurate market predictions (and for his sense of humor, too). In this episode (recorded live at Side x Side 2024, where Rick took the Main Stage), the marketer-turned-market-intelligence-expert talks about data access, the role of influencers and misinformation in the industry, and the trends in migration and housing prices. Rick also dispels fears of a housing market crash and advises agents to focus on finding need-to-sell clients and working with investors. Rick's Website cjpatrick.com

Nneka Jenkins is a mother of six and the founder of Onyx Wealth Realty — her seventh baby. In this episode of Own It, the energetic momtrepreneur shares her journey from medical sales to real estate (with help from her mentor, Brett Jennings). She discusses the challenges she faced as a Black woman living and working in predominantly white areas — and how she overcame them through perseverance, authenticity, and self-awareness. She also discusses the importance of agents being  “all in” and empathetic to their clients' needs. Nneka's website onyxwealthrealty.com

Katie Kossev has always had a passion for lifting up others. She's demonstrated it throughout her career across many facets of the real estate industry and, now, as Side's managing broker of Texas. In this episode of Own It, she talks about her passion for helping agents discover and enhance their strengths, emphasizes community giving, and shares her aspiration to leave a real estate portfolio for her daughter.

Tim Rist is an unconventional thinker. In this episode of Own It, he chronicles his journey — from dropping out of high school at 15 to starting his own painting business and, eventually, founding DORE (Discover Oregon Real Estate). Tim shares the unique approaches and strategies he's used to achieve success, including working with for-sale-by-owner (FSBO) properties, creating musical compositions and immersive experiences for his listings, and bringing a whole lot of heart to the industry. Tune in and be inspired to think creatively, not conventionally.

Glennda Baker's sales career began with her selling beer out of the trunk of her car. Now the Atlanta-based agent is the self-proclaimed “Michael Jordan of real estate” with her own brokerage. In this episode of Own It, she talks about the importance of betting on yourself and developing a duplicatable system for success. She also discusses the power of personal branding, becoming “TikTok famous,” the future of the industry, and how agents will have to adapt.

David Oliphant, founder of Ocean Blue Real Estate, is REALLY dedicated to revitalizing downtown Half Moon Bay. He fought City Hall to become the first and only real estate firm on Main Street and runs six other small businesses on the side (an art gallery, a gym, an Airbbnb, a costume shop, and a Vietnamese noodle window!). In this episode, he discusses the importance of being locally owned, community-focused and service-driven. He also reveals his success strategies, emphasizing increased marketing efforts during tough times and — of course — maintaining a strong local presence.Ocean Blue Real Estate Website www.oceanbluere.com