Radical Disruption

In today's episode, I'm sharing why I'm putting a pause on podcasting. My heart hasn't been in podcasting for a little while, but I've been fighting with the fact that I've needed a break. I had this arbitrary rule I put in place for myself that I couldn't take a break from the podcast. But this rule was made for no real reason, so now I need to trust myself that taking a step back is the right choice. I encourage you to throw out the rulebook that is keeping you from doing what you love. Make necessary changes, find what you love, and take the right path for you. I won't be gone forever, but for now, I'm sending you all the love!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/22/pause-on-podcasting/Resources & Links:Episode 108: $100 million dollar advice from Brendon Burchard150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In today's episode, I ask: Is relatable content holding you back from making sales? This could be through your content, your offers, your client conversations, or anything else. Where and what are you holding back from sharing because you're afraid it's not relatable?In my recent content journey, I've realized that I've been holding back parts of myself for fear that they're not relatable. But the truth is that I'm not here to be relatable. I'm here to be an innovator, a thought-provoker, someone who pushes other people to be their best selves, whatever that might look like.So, what are you holding back on sharing because you're afraid that it's not relatable? Share that today.In today's episode, I cover:How different stories and backgrounds don't discredit successWhy unrelatable content can still be powerfulHow my goal as a content creator and as a business owner is just to be really good at being meWhy I want people to see that my dreams and my actions are impacting their destinyHow I'm not here to be relatable Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/15/relatable-content/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm sharing 10 Instagram Story ideas for you to sell your offer in under 5 minutes. (This is technically a part two episode, so go check out episode 46 for more ideas!)I'm going in-depth on these 10 ideas so you can take away some inspiration to make selling easier on Instagram. But I want to be really real with you; this is going to get you a whole whopping 10 days of selling, which is great, but it is just a start. What you really need is an easy plug-and-play system that makes selling easier beyond those 10 days. You can learn more about my Plug & Get Paid offer here.In today's episode, I cover:What your ideal client has tried in the past but hasn't workedWhat is a thought that your ideas client has had but wouldn't admit to havingShare a short tutorial or walk-through and say you share more like that inside of your paid offerWhat is something that has happened in your day-to-day life recently that could be related to your offerWhat is the method, framework, or blueprint that you teach in your offer that provides resultsWhat is a mistake that you made that ultimately led you to a winWhat do you do versus what do you not when teaching inside your offerThis isn't just (blank); it's the beginning of (blank)What is in their head that is moving them towards their goalsTake something you've heard or seen recently that you disagree with and talk about why Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/08/instagram-story-ideas/Resources & Links:Episode 46: Selling on Instagram - 10 in-depth ideasPlug & Get Paid150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In today's episode, I'm sharing 7 simple ways to increase your revenue without increasing your workload.One of the key things to implementing the strategies I share today is you need to have a tool like Kajabi to implement them easily and efficiently. These strategies will help you reach sustainability while increasing your revenue.In today's episode, I cover:Order bumpsIncluding multiple payment typesOffering payment plansOffering an alumni discountAdding a late fee for defaulted paymentsAdding in a higher or lower tier to an offerBundling several offers together for a limited time only Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/01/increase-your-revenue/Resources & Links:Kajabi 30-day free trial + 20 free story templates150 Free HooksList Building 101ManychatIG University

In today's episode, I'm discussing the number one reason why your business isn't scaling, and that's tracking your business metrics.While it is possible to grow without tracking numbers initially, sustainable scaling requires detailed metric analysis. At my current business level, most of my time is spent analyzing numbers, experimenting, and optimizing rather than creating new content.Check out my Scalability program, which is open for enrollment until March 31st at 10 PM MT!In today's episode, I cover:Essential metrics businesses should trackWhat traffic-to-offer conversion rates should look likeHow opt-in form conversions worksWhat tripwire conversion rates look likeWhat upsell conversion rates should be Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/03/25/why-your-business-isnt-scaling/ Resources & Links:ScalabilityClickUpThe Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In this episode, I'm sharing 5 ways to keep people on your content longer so your content views skyrocket. I'm also sharing a quick recap of what's happening in my world.The goal of this episode is to provide you with strategies for holding attention, not necessarily creating the hook that grabs attention to start with. I'm diving into 5 strategies to get your audience to spend as much time on your content as possible. In today's episode, I cover:Ways to create a loop to increase engagementHow to make your content visually engagingWhat pattern interruption is and how to use it throughout a postHow to lead people with your captionWhy you should keep your content concise Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/03/18/keep-people-on-your-content-longer/Resources & Links:The Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, I'm excited for you to hear how Scalability student Jade scaled to $10k months. We'll dive into how Jade has scaled from $2k and $3k to several $10k months using what she learned in Scalability.Jade is a social media strategist and manager who helps entrepreneurs turn their content into real business growth, not just likes and views. She's worked with clients across various industries, from online service providers to brick-and-mortar stores and hair salons, helping them increase website traffic, generate leads, and boost sales through strategic social media marketing. In today's episode, we cover:The struggles she faced before joining ScalabilityHow lessening the number of offers led to more successHow she finds leadsHow she changed pricing to reflect the quality of her servicesWays she leveled up the client experienceHow she stands out to gain and retain clientsThe mindset shifts that have helped her focus and maintain sustainability in her business Connect with Jade: Follow on Instagram @jade.mc.neilVisit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/03/11/10k-months/Resources & Links:The Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In this episode, I'm sharing how to make more money with Kajabi in 2025. This episode is a continuation of last week's episode, where I talked about the takeaways I learned from the Kajabi partner retreat. Kajabi has been a vital platform in helping me build and scale my business. So today, I wanted to give you an inside look at how Kajabi helps me make more money in my business. In today's episode, I cover:Memberships and all the customization features, customer experience, and Kajabi CommunitiesHow Kajabi allows you to utilize upsells, down sells, and order bumpsWhy offer bundles can make you more in KajabiHow to build an affiliate program for your offer in KajabiWhy paid or free communities in Kajabi can help your business Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/03/04/kajabi/ Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG University

In this episode, I'm sharing about my incredible opportunity to go to Napa Valley to attend Kajabi's first-ever partner retreat. I dive into $100 million advice from Brendon Burchard and the takeaways I learned.Brendon Burchard is a high-performance coach, author, and motivational speaker. At the retreat, he talked about pivoting in your business, leadership, and the future of AI. In today's episode, I cover:Why it's more important to love what you do more than making moneyHow pivoting in your business is okayBuilding recurring revenue and how that is the key to lasting true wealthWhy getting in the room is importantHow to scale yourself with AI cloningWhy it's important to sell more than one thing and nurture your funnel less Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/25/brendon-burchard/ Resources & Links:Kajabi 30-day free trial + 20 free story templatesDelphi AI Clone - 50% off your first month150 Free HooksList Building 101ManychatIG University

In this episode, I'm sharing the best lesson and the hardest lesson I've had to learn as an entrepreneur. If you are looking to build a life-giving business, this episode is for you. I was talking with a client about goals for 2025 based on 2024, and the biggest change she wanted to make was not doing everything at the last minute. That conversation reminded me I had to learn to let go of the sense of urgency to make my business thrive. I had to learn that nothing is an emergency in business.In today's episode, I cover:How to not do everything last minuteGetting out of the “rush” zoneHow nothing is an emergency in business; nothing needs to be so urgentBuilding your business with long-term thinking, not instant gratificationWhy you don't have to execute the second you come up with an ideaHow to stop and ask yourself, “But what if I wait?”Why spaciousness is the goal, and urgency is not going to get you there Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/18/best-lesson/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, I'm sharing everything you need to know about the new Instagram feature, Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it's worth your time. I'm also sharing a quick and raw update on what's happening in my life. Trial Reels is a new Instagram feature where you can post a Reel that doesn't get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don't follow you interact with it, and then you can decide if you want to share that content with your audience. In today's episode, I cover:How Trial Reels is only for posting reels, not posts or carouselsHow posting a Reel currently works, and what is different with Trial ReelsThe results I've seen from testing different pieces of content in Trial Reels vs. ReelsWhy Trial Reels specifically target people who aren't following youHow many Trial Reels I've posted, and how many followers I've gained from themHow long my test trials took to gain any tractionWhat kind of Reels perform bestWhy your content still needs to make it to your feed for the audience you've already grown, regardless of how it does in Trials Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/11/instagram-trial-reels/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for. The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.In today's episode, I cover:Tips on the type of content to share for freeHow information alone doesn't create resultsThat people who pay, pay attentionHow your information should help with their problem and guide them on how to implement the solutionThe ultimate goal of all content is to sell the transformationWhy share the “what” and “why” for free but charge for the “how”How everyone's business is different, so do what works best for you Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I'm sharing some examples of what I've experienced and how I reacted.In today's episode, I cover:How even negative feedback can be valuable informationWhy every piece of feedback does not mean you have to take actionHow to find what multiple people are saying, not focus on one person's opinionWhy to hold off on knee-jerk reactionsA script I use for how to respond to negative feedbackHow you can ask questions to learn more about how to make your offer better Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/28/negative-customer-feedback/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm sharing how I set goals in my business for the year. It's a little different than how some people do it, but you'll take away some new ideas on how to set your goals for the new year.In this episode, I dive deep into how to plan your life first, then fill in the gaps of time with your business goals. We are focusing on yearly, big-picture goals. In today's episode, I cover:Ways to recap what went right or wrong in 2024 and how to expand or change in 2025How I pull out a calendar for the entire year and plan out my personal life first, then focus on business planningCategorizing big projects first, then smaller projects that I want to accomplish throughout the yearWhy celebrating the wins in 2025 is importantHow focusing on how you want your business to feel this next year helps you create goals to reach thatHow goal setting is more than just revenue numbers Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/21/how-i-set-goals-in-my-business/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today's episode is a good reminder to provide value, but don't forget to do this one thing: sell. In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don't always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don't forget to sell!In today's episode, I cover:How I use my Instagram stories to connect as a human being while building my personal brandWhy implementation equals transformation inside of your offerWhy information does not equal transformationHow people who pay, pay attentionWe should spend as much time selling our offer as we do creating free value contentConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today, I'm sharing a sales technique that made me $20k. I recently used this technique to launch my Plug and Get Paid course and saw massive success.In this episode, I'm walking you through how to sell an offer by selling the lifestyle the offer will bring. In sales, we often don't think about the transformation as how it integrates into someone's life and what it would actually look like in a very specific scenario.In today's episode, I cover:Examples of selling by using specific scenariosWhy your messaging has to resonate with peopleHow to show how your offer will integrate into their life and benefit their lifestyle and routineHow to show the physical representation of the emotional aspect that you help people withWhy you need to sell the lifestyle on your sales page, Instagram stories, and in conversationsHow being specific and talking to one person actually helps more people than if you were trying to talk to everyone Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/01/08/sales-technique/ Resources & Links:Plug and Get Paid Course150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement. I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's episode. I'm sharing the lessons I've learned since starting this podcast in the hope that these lessons can help you win in your business. In today's episode, I cover:Not putting too much pressure on yourself for any one piece of contentHow proud I am that I show up for this podcast even when an episode or show metrics aren't where I want them to beWhy I do this podcast for the people and not the moneyHow consistency is more important than perfectionNot relying on vanity metrics and external validation to reach successHow if you can't sell when you have 100 people watching, you won't be able to sell when you have 10,000 people watching Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/31/the-reason-youre-not-winning/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I'm talking all about how to revive a dead Instagram account. I've lost some followers in the last year, so I know what you're going through! But I've figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these simple steps.In today's episode, I cover:Why you do or don't have to start a new account How to focus and hone in on your nicheIdeas on how to elevate and refresh your branding and aestheticsWhy you need to remove inactive followersIf applicable, you should post a reintroduction to your audience about what's to come on your accountWhy you should post 10 pieces of high-quality content right off the batHow the next piece of content should be the most valuableWhy actively engaging with your audience makes a differenceHow and why you need to commit to consistency Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/24/how-to-revive-a-dead-instagram-account/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. In today's episode, we cover:What made us decide to become franchise owners How we decided on what franchise to invest inWhat it was like to scale so quicklyThe challenges we faced opening the storesThe challenges we saw with corporateWhen we first realized that the business wasn't workingWhat the process looked like when selling the stores The lessons we've learned from this journey Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit. In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways. In today's episode, I cover:Simplifying my offers by applying the 80/20 rule Taking on fewer callsProtecting my peace of mindThinking more about long-term decisionsHow to use ads to buy back more of your timeNot pursuing someone else's version of successHow momentum doesn't happen; it's createdHow different seasons call you into different levels Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/Resources & Links:Kajabi 30-day free trial + 20 free story templatesSuccessful Ads Club150 Free HooksList Building 101ManychatIG UniversityMentioned in this episode:Join IG University!IGU

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.In today's episode, I cover:How and why to set strict social media boundariesWhy you should put a huge emphasis on income-producing activitiesWhat daily mindset work looks like and can do for youPrompts to help you journal through to a mindset shiftHow my struggles don't define me; they refine meWhy filling my cup daily and taking care of myself is crucial Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned. Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it's been such a painful experience. But I'm doing a small series, and this will be the first part. In this episode, I share a raw and real behind-the-scenes look at the challenges I've faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.In today's episode, I cover:How to understand that not everyone notices every single detail of what you're doingWhy paying attention to your body when it's telling you to slow down is crucialPreparing for every possible outcome with an event, including having an air-tight contractProtecting your business, no matter how friendly the connection with someone else might feelHow to keep momentum going in your businessThe logistical steps I took to cancel my eventHow you can't pour from an empty cupThat you're not alone in all the things you're going through Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/ Resources & Links:Follow Rachel Kitto150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

I'm excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months. Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.In today's episode, we cover:The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 monthsElea's goals for growth in the next yearStrategies for contentWhat the Scalability program has done for her businessHow email marketing plays a huge role in her launchesWhere a majority of Elea's sales come fromTips for staying focused and taking care of yourselfHow to sell to different personalities Connect with Elea: Connect on Instagram @living.with.elea or @businessof_realestateVisit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/Resources & Links:Elea's PlaybookElea's Instagram JUMPSTART MasterclassElea's Realtor Content VaultElea's FREEBIE: 14-Day Lead Generation Challenge150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube. Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing. Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it's taking to get back into the swing of things. In today's episode, we cover:Tips for creating content on YouTubeWhat equipment to use to start creating contentYouTube tips and tricks to drive traction from visitorsHow to ideate content Why optimizing your content based on data is importantStephanie's top three strategies for lead generation on YouTubeSEO tips for YouTube Connect with Stephanie: Connect on Instagram @stephanielynnkase Follow on YouTube Visit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/Resources & Links:Online Marketing Club waitlistStephanie's FREEBIE: Scale Your Business with YouTube in Just 4 Hours/WeekTubebuddy150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We'll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.In today's episode, we cover:Paid vs. organic content strategies and how to integrate them to drive leadsHow finding joy in the process makes a good marketerHow to track leads and conversionsOptimizing tactics and strategies based on the digital landscape and performanceWhat freemiums Brock offers, and how many are active at one timeTips on outsourcing any tasks that give you back your timeFunnel strategy and ideas Connect with Brock: Follow on Instagram @brock11johnsonFollow on Threads @brock11johnsonFollow on TikTok @brock11johnsonFollow on X @brock11johnsonFollow on Facebook @brock11johnsonFollow on YouTube @BuildYourTribePodcastVisit the InstaClubHub websiteListen to his podcasts: Social Media Money Makers and Build Your Tribe Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/05/paid-vs-organic-content-strategies/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in...

In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.In today's episode, we cover:Marketing strategy for launchesHow to make people customers, not just followersTips for the priming phase of launchesEmail marketing tips for conversionIdeas for bonuses, including fast-action bonusesWhy the messaging in your offer is so importantTiming for launchesHow Kelly has fun in her business! Connect with Kelly: Follow on Instagram @businessoftherapyVisit her website, Business of TherapyListen to her new podcast, Business of TherapyConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/Resources & Links:Kelly's FREEBIE150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors! In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don't have to be hard, and Tara shows us how to make the process easy!In today's episode, we cover:Organic vs. paid marketingHow to know when to start running paid adsGood lead magnet ideas to run ads toWhat KPIs you want to look at when running paid adsThe power of copy in your ads and what to avoidThe value of A/B testingDifferent types of ad formatsWhat budgeting can look like for ads and when to scaleWhat audience building looks like nowConnect with Tara: Follow on Instagram @tarazirkerVisit her website: Successful Ads ClubConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/Resources & Links:Successful Ads AcceleratorTara's FREE Workshop for Entrepreneurs150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

On today's episode, I'm so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them.In this episode, we talk about Michelle's background, where she started, and how pivoting a few times in life opened doors for her. You'll love her “jump now, and the net will appear” energy as she shares so much powerful wisdom about self-care and pushing forward. In today's episode, we cover:How to push through doubt, shame, and guiltHow to pivot on a passion instead of an offer, product, or programWhat resilience can look like when things don't go as plannedHow to find your “why factor”Why experimenting is importantLessons on why to invest in yourselfWhat work/life balance can really meanWhy it's important not to compromise your health and well-beingResources & Links:Fit CEO: From Hustle to Harmony programAriana Huffington: The Sleep Revolution and ThriveJamie Kern Lima: Worthy150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Michelle: Follow on Instagram @her.healthy.habitsFollow on Instagram @tobehonestbevConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/15/how-to-prioritize-yourself-and-your-businessMentioned in this episode:Join IG University!IGU

In today's episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement. In this episode, we talk about creating high-income months without going viral or having high engagement. It's all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram. In today's episode, we cover:Why you don't need to go viral to have a high conversion rateA behind-the-scenes look at how Hannah has high-income monthsWhat automatic systems you should have in place to increase your incomeIdeas for mini funnels and master funnelsBest practices for creating a freebie that will naturally lead prospects into your sales funnelA step-by-step of what formats of freebies work well and how to measure their successWhat percentage of a conversion rate to aim forTools to create and automate funnelsThe importance of a value propositionMistakes to avoid when creating your value propositionResources & Links:Flodesk [affiliate link]150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Hannah:Follow on Instagram @hannahmarieromeroConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/

In today's episode, I talk about how asking questions can create more sales in your business. I often hear people say they're struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I'll walk you through how asking your customers questions leads to useful data and information you can use to sell more. In today's episode, I cover:Why asking questions is so powerfulHow you can get data and testimonials from asking questionsWhere to find opportunities to ask questionsHow to use language from the answer you receive to sell moreFour scenarios of how you could ask questions to your customersResources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/01/how-asking-questions-can-create-more-sales-in-your-business-episode-87/

In today's episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn't leading to sales that you want, it's time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.In today's episode, I cover:What selling the lifestyle meansWhy selling the lifestyle works wellWhy creating an emotional connection with your audience is critical to marketingIdeas on how to sell the lifestyle your offer promisesHow to become a representation of what you are teaching Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes: Episode 83: How to get into the habit of selling daily - 1/4 selling seriesEpisode 84: Taking a mundane story & turning it into a sales story - 2/4 selling seriesEpisode 85: Balancing hard vs soft selling - 3/4 selling seriesMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/24/selling-the-lifestyle-4-4-selling-series-episode-86/

In today's episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It's beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help!In this episode, I cover: What the difference is between hard and soft sellingWhy both methods of selling matterExamples of both hard and soft sellingWhat people are missing when it comes to their sales strategyHow often you should be doing hard or soft sellingHow to combine hard and soft selling What type of selling to use in the different phases of a launchListen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templates Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes: Episode 83: How to get into the habit of selling daily - 1/4 selling seriesEpisode 84: Taking a mundane story & turning it into a sales story - 2/4 selling seriesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Make sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/

In today's episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have. In this episode, I cover: How I take regular stories and niches submitted by my Instagram community and turn them into sales storiesExamples of how to use a story to sell in an email rather than an Instagram storyHow evoking emotion can help you sellHow mundane stories are what people relate to, which means they'll relate to your offerListen to the next episode to learn hard versus soft selling. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/10/taking-a-mundane-story-turning-it-into-a-sales-story-2-4-selling-series-episode-84/

In today's episode I share how to get into the habit of selling daily. I'm kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business. In this episode, I cover: What exactly I did to get into the habit of selling dailyIdeas and rationale on how to map out how you're going to sell each day using your calendarTips such as finding the hook in your day to use for your contentHow if you don't have a lot going on, use your direct messages, case studies, and emails to help create content The value of sharing things that are important to youListen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below. Resources & Links:FREEBIE: 30 Selling on Stories PromptsStories that Sell Masterclass150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/

In today's episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you'll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented. In this episode, I share few of the lessons I learned from the incredible women at the retreat:Try utilizing different package deals when pitching brandsConnecting people is what it's all aboutIt's easy to look at everyone's timeline and think you're behind, focus on your own timelineYou always want to make decisions with the future of business in mindVulnerability brings people togetherThe energy is powerful when you bring people together in the same roomThe details matterListen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk. Resources & Links:Flodesk [affiliate link]Radical Disruption Episode 73: How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee150 Free HooksList Building 101Stories that SellManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with the women at the Flodesk retreat on Instagram:@candice.coppola@nataliefranke@marthabitar@rebecca.shostak@lashondambrown@missellenyin@myanichol@joannawaterfall@thewhimsysoul@praaaise@by.rosanna

In today's episode I share how I tried out a “pay what you want” option on an offer, here's how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There's no set price (you can set a minimum) and it's up to the customer to choose what the value is.In this episode, I share what I learned from this experiment:Using this feature can be a good way to do a/b testingIt can be a way to collect data from your customers to help set an official price pointWhen I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offerI ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great resultsNew customers might not see the value in a paid offer like your current customers doPeople see the value that you assign to the offerIt's through your marketing that you're attaching value to the amount you're charging for the offerPick a price you can stand behind and work on your marketing messaging to show the worthResources & Links:The Online BlueprintStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/

Is your offer launch not going as planned? In today's episode I am talking all about tangible options you can do to turn it around. I'll share my real world struggle I'm currently facing myself with my own offer and how I'm navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There's always more things we can try. In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as: Post reel or content that relates to the offer that you can use a CTA withTarget a specific group or segment from your email list to send content tolShare a different perspective on the offer that you haven't shared beforeAsk people what's holding them back from purchasing and listen to their feedbackMake small tweaks to marketing messaging to see what gets better tractionExtend deadline of launchAdd a bonus for the next X amount of people who join the offerRelaunch your offerRefine your offerFor additional guidance, check out The Launch Bundle. Resources & Links:The Launch BundleProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/

In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren't working, common mistakes to avoid, and so much more.Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah. In this episode, we cover: Ideas for engagement such as freebies, challenges and promptsWhat a “leak in your funnel” could be fromPre and post sell funnel strategiesWhy messaging in your emails and offers is crucialHow many touchpoints are needed to build an audienceTools to help you automate funnelsBrittni is a speaker at the Profit Mavens Summit and we both hope to see you in October!Resources & Links:Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams By Jeff WalkerGo for No: Yes Is The Destination. No Is How To Get There. By Richard Fenton and Andrea WaltzProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesAround the Clock MasterclassConnect with Brittni:Follow on Instagram @brittni.schroederCheck out her websiteGet her FREEBIE: High Converting Sales Funnel GuideListen to her Redefine PodcastConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here:

Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients.  I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.   In this episode, we cover:  Katie's entrepreneur story and how she got to where she is today The risks and rewards of choosing a clever versus clear name Balancing clarity and creativity when developing a name Naming strategy for digital products, physical products, and brands The linguistics of naming and some of the methods Katie uses Using AI, market research, and taglines   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Stories that Sell Manychat IG University Kajabi 30 day free trial + 20 free story templates   Connect with Katie: Follow on Instagram @katiepannell Check out her website Get her free resource: Never never names   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/ 

There's been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I'll share my movement piece, and how it embodies the values and the vision behind what I teach. In today's episode, I'm going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells. These tips are: Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they're searching for. Infuse your copy with effective language that speaks directly to your ideal follower or ideal client's aspirations or challenges to drive conversion Leverage Chat GPT to help you understand your ideal client's thoughts (I share a prompt below to use).  Use the exact language your ideal client is using   Find the prompt you can use in Chat GPT here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes (and the Chat GPT prompt!) here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today's episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don't want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation!    In this episode, we cover:  How this principle applies to you and your business Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates     Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ 

What do you actually do when the going gets tough? In today's episode we're getting really vulnerable. I'm going to walk you through some difficult things I've been going through recently and how I'm navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We're all going to face tough times; it's part of the entrepreneurship journey. Listen along as I share some of the tough things I've been dealing with: I had my lowest income month I've ever had in the last 2.5 years A student in one of my offers told me I'm not embodying what I teach A student was plagiarizing one of my offers I had a tragedy in my personal life recently I lost a very large investment in another business I goofed up with something I taught in one of my offers While it's been a really tough month, I've tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 12: How I'd navigate that Episode 20: A hard week: bts reality of my business. Episode 21: How I'd navigate that part 2 Episode 45: Recent failures in business Episode 53: Difficult situations I've navigated recently + how   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/ 

Today's episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I'm joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success. She takes a deep dive into: High functioning anxiety Generalized anxiety Imposter Syndrome and how we perceive competency The importance of healthy self talk How critical restorative rest can be Sustainable habits and routines to combat burnout Why slowing down matters   Resources & Links: The 5 Minute Journal [affiliate link] The Secret Thoughts of Successful Women: Why Capable People Suffer from the Imposter Syndrome and How to Thrive in Spite of It by Valerie Young [affiliate link] Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea's Negotiation Playbook and FREEBIE Brand Partnership Pitch Template   Connect with Dr. Vincent: Follow on Instagram @dr.kellyvincent Visit her website Download her FREEBIES: Anxiety Toolkit Imposter Syndrome Workbook Holistic Strategies to Boost Mood Nourish Your Nervous System Somatic Practices to Support Your Nervous System   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the full show notes here: https://myanichol.com/2024/07/02/the-critical-role-of-restorative-rest-in-entrepreneurship-w-dr-kelly-vincent-dr-kellyvincent-episode-74/ 

I'm beyond excited for today's episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.   Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you're going to want to listen to this episode multiple times! Kahlea shares: What to say or do to reach out to partnerships to pitch yourself How to turn gifted partnerships into paid partnerships A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates What and what not to have in your media kit What metrics brands are looking for when hiring a creator or influencer What to watch out for or make sure is included in contracts What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands How to pitch to a brand for a long term partnership How to attract brands through your content and accounts   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea's Negotiation Playbook and FREEBIE Brand Partnership Pitch Template   Connect with Kahlea: Follow on Instagram @kahleanicolee Follow on Threads @kahleanicolee Follow Alora Socity on Instagram @alora.society Download her FREEBIE: Brand Partnership Pitch Template   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/25/how-to-land-high-paying-brand-partnerships-from-gifted-products-and-become-a-pitching-master-w-kahlea-kahleanicolee-episode-73/ 

On today's episode we have Emily Parsons, the founder and Co-CEO of Let's Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy's and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups. In this episode Emily shares how her and her business partner grew Let's Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.   Emily dives into: What's changed in the digital marketing landscape since starting her business in 2017 What's the best business for women in 2024 in the online space What did the transition from the corporate world to becoming a service provider look like How do you know how to get started in the digital world as a service provider How to avoid burnout How do you create your profitable package formula so you can scale your business and gain client retention Advice on getting started in the virtual assistant world   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Emily: Join The VA School Use code: MYA for $500 off the annual membership Follow on Instagram @emilyvdw Visit her website Check out her TikTok Don't miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/18/scaling-your-business-as-a-service-provider-to-6-figures-w-emilyvdw-episode-72/

I'm so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.   In today's episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about: Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won't always be in 100% growth mode Leveraging what you've already built and continue to build off of it How she handled pricing increases with customers  Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Carly: Follow on Instagram @the.blonde.chronicles Visit her website Check out her TikTok   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Today's episode is part four and the final episode of a series looking at successful businesses and taking the techniques they've used to become massively successful and thinking about how we can apply those to our businesses in the online space.  In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today's episode I share how to embody the lifestyle you want your brand associated with so you're a living, breathing example of what you teach and preach.   I'll dig deeper into these questions: How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with?  What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message?   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon Episode 69: Business effects part 3 - Apple   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Today's episode is part three of a four-part series looking at successful businesses and taking the techniques they've used to become massively successful and thinking about how we can apply those to our businesses in the online space.    This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.   In today's episode I share four ways to implement the Apple effect into your business to retain customers: Building an offer suite strategy Selling on the back end of an offer Present an offer on the front end to create cross sells Bundle offers that go well together   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon   Make sure to hit subscribe/follow so you never miss an episode! Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/  

Today's episode is part two of a four-part series looking at successful businesses and taking the techniques they've used to become massively successful and thinking about how we can apply those to our businesses in the online space.    This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn't rooted in psychology but my personal take on Amazon's success. When applying it to the offers we create in our own businesses, I'll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/

Today's episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that's rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business: Offers, programs, or membership One-on-one coaching clients and containers Community I'll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty.    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 65: Sales Psychology w/ @natasha.zoryk   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

Today's episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there's a never-ending list to get done. It's easy to get overwhelmed. And when we're overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I'm sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day.    In today's episode, I cover:  A step-by-step of how I take an overwhelming list and make it doable Why this method helps me mitigate the feelings of overwhelm and defeat My heart behind, and more info on, Profit Mavens Summit   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/07/bite-size-business-pieces-episode-66/