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Hosted by jen hartmann
2 episodes with jen hartmann
On the show today, Alan and Jen talk about how John Deere is staying relevant as a 187-year-old brand in today's market and what strategies they are using to help people, specifically the younger generation, more fully appreciate the pivotal role that farmers, construction workers, and maintenance crews play in our everyday lives. Jen also tells us about their recent hunt for a Chief Tractor Officer, how they ran the campaign on a budget by leveraging values-aligned celebrity relationships, and what qualifications made Rex perfect for the CTO job.Jen Hartmann has over 25 years of experience in public relations, communications, and marketing. However, after high school, she originally wanted to be a teacher, but discovered PR when she was in college and immediately knew she wanted to head public relations at John Deere. After a number of various marketing roles at companies like the Illinois Soybean Association, Advanced Technology Services, and United Way, she eventually landed at John Deere about 16 years ago. Today, she serves as their Global Director of Strategic Public Relations and Enterprise Social Media. In this role, Jen is responsible for managing the image and reputation of the company, leading media relations and social media community building, and handling crisis events and issues that could have an impact on the brand. In this episode, you'll learn:How the 187-year-old brand is staying relevant with innovative PR strategies and their new Chief Tractor Officer, RexThe key to organic social media successAdvice for working with values-aligned celebrities Key Highlights:[01:30] Royal Ball Run, an autism non-profit Jen founded [03:25] Jen's career path[05:05] What John Deere (is outside of green tractors)[07:00] How a 187-year-old brand is staying relevant in today's market[08:00] The hunt for a Chief Tractor Officer [12:00] The Chief Tractor Officer hunt campaign on a budget[13:55] What made Rex perfect for the job?[17:25] The key to organic social media success[19:25] Advice on working with celebrities [23:10] Lessons learned from her daughter [25:15] Advice to her younger self[26:20] The AI portion of the show[27:55] Catching a vibe from X and Reddit[31:40] The biggest threat facing marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Unprofessional Entrepreneur by Felly Day - Marketing and Content tips for online small businesses
The one platform I talk about all the time but don't use myself: Linkedin. This week, I'm joined by Jen Hartmann, founder of Neat the Agency, to discuss how she signs the majority of her clients and attracts speaking opportunities through Linkedin marketing. We cover the direction that Neat is heading through business acquisitions and then get into the types of content that do and DON'T work to bring in clients to your services on Linkedin. Connect with Jen: As CEO and founder of NEAT, Jen's worked with companies of all sizes – including local startups and billion-dollar companies— to launch new products, boost brand awareness, and drive website traffic through innovative marketing strategies customized to your unique business. In her down time, she explores Louisville with her fiancé and bernese mountain dog, trains for half marathons and is (obviously) tasting new bourbon! Come find Felly: fellyday.com/services instagram.com/fellyday
We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart (or refresh!) your PR strategy in 2024. About Jen: Jen Hartmann is the founder of NEAT, a boutique PR agency located in Louisville, Kentucky. She holds an MBA from Lindenwood University and has over 9 years of industry experience. She has worked for a variety of agencies managing influencer collaborations, content strategy, email marketing campaigns and events for both startups and Fortune 500 brands in industries such as CPG, fashion, tech and hospitality. As the founder of NEAT, Jen Hartmann has advised over 290+ brands on positioning themselves in front of the right customers at the right time, through media features, social media campaigns, podcast interviews, influencer collaborations and more. Connect with Jen + NEAT: LinkedIn | neattheagency.com Listen in to the Served Neat Podcast Grab the High Proof PR Deck here! + Use code "MARKETINGHAPPYHOUR" at checkout for 10% off! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
@jenalyson Twitter 24.3KWhere are they fromHow's the family Quad CitiesMarried w/ 2 children Herself and spouse both work for DeerePat has worked for Deere 20+ years - He's 2nd generation DeereLyric's GraduationJohn DeereDirector of PR & SocialLeading the CTO campaign Received her 15th anniversary ring at DeereAttended AGRITECHNICA - Future Ag Expo in Germany Her team is all over:2 in Des Moines, 1 in Vermont, 1 in California, 5 in Quad Cities, 1 in Chicago, Germany Previous roles at JD2008: Public Relations Specialist and Gold Key Tour Lead2011: Communication Manager2016: Marketing Communications Manager | Compact Construction Equip.2018: Public Relations and Social Media ManagerJan. 2020: Associate Director, Strategic Public RelationsMar. 2020: Global Director Strategic PR and Enterprise Social MediaHas faced a global pandemic, social unrest, election chaos, and a United Auto Workers strike at John Deere all while in this roleAutism AdvocateFounder and President of Royal Ball Run for Autism 2011: she was diagnosed with a brain tumor that was wrapped around her vagus nerve - manages ability to speak, swallow, and eatWent through surgery believing she would never talk againIdea came to her while she was in recovery from her surgery to remove a brain tumor Held every June in Milan, IL - June of 2024 will be the 13th runGoal: Increase awareness and acceptance of autism - a neurological disorder that impacts 1 in 59 childrenSupport local autism programs in the Quad Cities area Daughter is autistic3rd yr student at UIowa In 2022 they became rental property ownersGoal is to convert apartments into independent living units for autistic adults Start, bench, cutMuffin types: blueberry, choc chip, lemon poppyseed Music, sports, tvEast coast, West Coast, Gulf ShoreCocktail, Seltzer, MargaritaHeated steering, sun roof, heated seatsTikTok, Instagram, Twitter (X)Fries, onion rings, cheese curdsBreakfast, lunch, dinnerWhat's the best food have you ever had and where did you get it? Don't forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/
Ever wondered what it's like to trade a stable corporate gig for the wild world of entrepreneurship? Pull up a seat and pour a bourbon as I serve you the unfiltered chronicle of my journey from being trapped in a job marred by sexual harassment to braving the unpredictable tides of launching Neat, my very own PR and marketing agency. This isn't your run-of-the-mill success story; it's a candid look at the roller coaster of starting a business, complete with financial fears, networking faux pas, and even a broken finger thanks to a pet's zoomies gone awry. Plus, discover the chilly truth about those slow business months that no mentor ever seems to mention. With humor and honesty, I'll take you through the hustle and bustle of setting up shop right before a global pandemic, the sheer determination needed to keep the lights on, and the lessons that only real-life can teach. From the personal injuries that come from "just living life" to the professional bruises of a service-based business's slow season, get ready for a story that's as real as it gets. Whether you're an aspiring entrepreneur or a seasoned pro looking for some camaraderie, this episode promises to keep you engaged, inspired, and maybe even a little entertained. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Jen Hartmann is the founder of NEAT, based in Louisville, KY, where she helps clients across industries such as CPG, fashion, tech, beverage, and hospitality. A podcast host, and marketing professor with almost a decade of industry experience, Jen's expertise has also earned her prominent features in The Sun, Business Insider, Authority Magazine, and Medium. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support
Listen in as I, Jen Hartman, kick back on my comfy couch to unravel the dynamic world of PR strategies for up-and-coming brands, all while nursing a few life mishaps. From newsjacking to the power of personal stories, I'll share insider tips on how to make headlines without breaking the bank. Whether you're a fan of themed social media sessions or eager to learn how to craft a killer pitch for guest podcast appearances, this episode is your PR playbook, tailored for the underdogs with grand ambitions. Pour yourself a glass and join me as we stir up some marketing wisdom to help your brand shine. We'll chat about balancing creativity with strategy in your branding efforts, and why concise pitches can make or break your outreach. You're invited to weigh in on the debate and to keep coming back for more insights—because when it comes to marketing, just like your favorite bourbon, it's best served neat. Cheers to your brand's next bold move! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Have you ever chuckled at a mix-up between sacred figures and foot-focused services? I certainly did after mistaking a Super Bowl commercial about Jesus for an ad for Feet Finder, a slip that sparked more than just a few laughs online. As someone who once served as an altar girl, I'm taking you behind the scenes of religious marketing, only to pivot into revealing how a daring $17,000 investment in leads transformed my agency, Neat, into a revenue-generating powerhouse. You'll hear how we turned this into a whopping $265,000 in sales, offering up a goldmine of insights for entrepreneurs and marketers on the potential of lead purchasing. Now, let's talk action on leads and sales strategies that aren't just buzzwords but the real deal. With recent price hikes making waves in 2024, I'll tell you why there's no shame in buying leads, cold emailing, or cold calling. We're stripping away the stigma and getting down to business, emphasizing the necessity of a quick draw on hot leads and the art of the close—highlighted by the tale of our team's star closer whose departure tested our resilience. Tune in for an episode that's less about nurturing and more about sealing deals, delivering candid lessons and tactics to amplify your business's success trajectory. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen sits down with Barbara, the founder of Curls Monthly, a successful subscription service for curly-haired women. They discuss Barbara's journey from quitting her corporate job to pursue her passion in the haircare industry. Barbara shares her experiences in LA and her transition into entrepreneurship. You will gain insights into Barbara's success on TikTok and her strategies for growing her business. Tune in to learn about Barbara's curl advice, featured in top outlets, and her recognition on the Forbes 30 Under 30 list. Pour yourself a glass of bourbon and join the conversation on this week's episode. Episode Highlights: [00:02:00] Quitting acting and finding business. [00:05:33] Going viral on TikTok. [00:08:23] Ignorance in starting a business. [00:12:46] TikTok success tips. [00:14:31] Skincare advice on TikTok. [00:18:32] Too salesy and less entertaining. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, our team explores the world of Taylor Swift. Sharing personal fan experiences, we reflect on beloved eras and standout tracks. Our conversation explores Taylor's unique marketing strategies and her ability to connect authentically with her audience, emphasizing the importance of authenticity and growth in the industry. The podcast highlights the impact of Taylor's surprise release, "Folklore," during the pandemic, and discusses the transformative nature of her live performances. Today we discuss: Taylor Swift's distinctive marketing strategies to captivate audiences and distinguish herself from competitors. Specific marketing techniques that contribute to ensuring her audience consistently returns for more. How a highly effective public relations (PR) team contribute to the growth and success of a business And more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In the episode of Served Neat, Jen dives into the "messy middle" with Amanda, the founder of period care subscription company Besti Box. From the frustration of constantly needing supplies to winning $100,000 in a pitch competition, Amanda shares the challenges and triumphs of starting a business. We also discuss the importance of leveraging resources, from university partnerships to service swapping, and how to work with your menstrual cycle for optimal productivity. Tune in for period tips, self-care strategies, and a sneak peek into Besti's upcoming product line launch. Today we discuss: What inspired the start of Besti Box? How to gain traction in the early stages of the product? What is looks like to work with your menstrual cycle rather than against it. What challenges come with making a business successful? And more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen and the incredible ladies that make up the Neat PR team share their best tips for media pitching. They talk about the importance of starting small and building a base in your own community before targeting larger publications. This episode provides valuable tips for emerging brands and Fortune 500 companies alike. Tune in to learn more about effective media pitching strategies. Today we discuss: How to utilize trending topics in PR. The values of personalizing your communication strategies. What really goes into pitching to Forbes journalists. The art of follow-up stories. And so much more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen reflects on the start of a new year and a new season. She shares her excitement about upcoming interviews and the growth of her business. She also discusses her feelings of imposter syndrome and how she is pushing through it to continue growing. Despite the challenges, Jen remains determined to march forward and overcome any obstacles in her way. Tune in to hear more about what she is leaving behind in 2023 as we head into 2024. Today we discuss: How to shift from reactive to proactive in 2024. How implementing EOS and the scorecard are going to help improve productivity in the new year. The importance of tightening up boundaries. And more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Join us in this episode of Served Neat, where Jen Hartmann engages in an open conversation with her COO, Lauren Edmonds, discussing the triumphs and trials of running Neat over the past year. From a challenging start with low revenue to achieving success through lead acquisitions and doubling our revenue, they unravel key insights and invaluable lessons. Their conversation explores the significance of diversifying our sales approach, the importance of swift decision-making, and the proactive strategies that fueled our journey. Today we discuss: What strategic shifts were made to overcome the initial challenge of low revenue? How do the challenges faced in business contribute to personal growth and development? How building a team impacts the overall success and effectiveness of a business. And more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this exciting episode of Served Neat, Jen sits down with Neat's content manager, Alyssa White, to dish out the inside scoop on successful Instagram marketing strategies. They chat about the importance of personalized communication and the art of crafting a killer website. Dive deep into navigating challenges on Instagram, and gain valuable insights on how to stay transparent and build meaningful engagement on social media. Today, we discuss: How to build relationships with customers through personalized communication. Why you should prioritize impact over numerical metrics. Predictions for what will be trending in 2024 Plus more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Get ready for an incredible episode on Served Neat! Our guest is none other than Bridgitte Mallinson, the powerhouse behind Gut Personal, serving up entrepreneurial wisdom and wellness vibes. Brace yourself for a story that goes from gut health struggles to business triumphs! Bridgitte spills the tea on her personal journey, from battling gut issues to becoming a trailblazer in functional medicine and nutrition. She spills the deets on how GutPersonal came to life, aiming to empower women to level up their health and wealth game. We're dishing on Gut Personal's secret sauce – personalized solutions that make them stand out in the supplement scene. But that's not all! Bridgitte spills the tea on the marketing magic behind Gut Personal's epic growth. Think affiliate marketing and a killer focus on keeping customers hooked. In the episode we cover… How GutPersonal tailors supplements for a unique gut health journey. How customer insights shape the evolution of products. The empowering intersection of women and financial independence. Approaching raising capital without compromising company values. Plus so much more! Connect with Bridgitte and GutPersonal Follow her and the business on Instagram: @bridgittemalli and @gut.personal Follow her and the business on TikTok: @bridgittemalli and @gut.personal Follow her on LinkedIn: Bridgitte Mallinson Visit their website: www.gutpersonal.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In today's episode with Jen Hartmann, we dive into all things media pitching. Jen is the CEO of NEAT, a leading boutique PR agency, where she has revolutionized the industry through her strategic guidance and unwavering dedication. Since NEAT's launch in 2019, Jen has advised a diverse portfolio of 280 brands, ranging from ambitious startups to billion dollar companies. Under her guidance, her clients have achieved remarkable recognition, gracing the pages of prestigious national media outlets such as Bustle, Business Insider, Reader's Digest, and Harper's Bazaar, among many others. Armed with a bachelor's degree from Bellarmine University and an MBA from Lindenwood University, Jen's exceptional leadership has firmly established NEAT as a trailblazer in the world of public relations. In this episode, Media Pitching w/ Jen, you'll hear her tips and ideas on: Why pitching yourself to different media outlets is important Different ways to get yourself out there to different media outlets regardless of your size of business The do's and don'ts of pitching yourself Examples of content to use when you're pitching yourself Resources & Links: IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass List Building 101 100 Hook Ideas - FREE GUIDE Connect with Jen Hartmann: Follow on Instagram Visit her Website Connect on LinkedIn Subscribe to her podcast, Served Neat Don't miss her FREE guide: 10 secrets PR agencies don't want you to know about media pitching Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube Make sure to hit subscribe/follow so you never miss an episode!
In this podcast episode, Jen interviews Jordan, the co-owner of PSW Furnishings, a furniture company they started during the pandemic. They talk about the rapid growth of the business and how they handle customer complaints. Jordan highlights the importance of accepting feedback and using it to drive product improvements. They also touch on the challenges of starting a business and the personal growth that comes with it. Today we discuss: Why is patience considered a critical attribute when starting a business? The importance of recognizing and establishing boundaries when working with your partner. The practice of taking customer feedback and how it contributes to the success and growth of a business. Strategies for fostering positive and lasting connections with customers. Plus much more! Connect with Jordan Follow her and the business on Instagram: @jordanalainementor and @pswfurnishings Follow the business on TikTok: @pswfurnishings Visit their website: www.pswfurnishings.com Need help with growing your product-based business? Check out profitableproductacademy.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen shares a story about her worst sales call ever, highlighting the importance of unique selling propositions (USPs). She discusses the significance of having a strong USP and provides examples of both bad and good ones. Jen also offers tips on how to improve your current USP. You will learn how to improve their own USPs and gain insights into growth strategies. We talk about: My worst sales call ever! What is a USP and why do you need to care about it? How crafting a compelling USP can elevate your business. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, Jen interviews Emily Bibb, co-founder of Breef, an online marketplace connecting brands with agencies. They discuss the challenges of finding the right agency and how Breef streamlines the process. Emily shares her experience as an entrepreneur and the growth strategies they employed, including organic referrals and paid ads. They also talk about lessons learned, fundraising success, and leading a remote team. We cover... Which marketing strategies have helped grow Breef so quickly? Top tips for female founders who are looking to raise capital. Advice to brands who are deciding between hiring an agency or an in-house marketer. How slow and steady wins the race. Why is it important to not rush into things without a good strategic plan? Connect with Emily and Breef: Follow her and Breef on Instagram: @emilyebibb and @breefwork Follow her and Breef on TikTok: Emily Bibb and Breef Follow her and the company on LinkedIn: Emily Bibb and Breef. Visit their website: www.breef.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
On this episode of the podcast, Jen Hartmann interviews Mia D'Amato, founder of Boho Basement, a brand that creates unique upcycled NFL and college game day attire. They discuss Mia's journey from starting her business to collaborating with a major car company and even selling an $800 pair of sweatpants. They also touch on the power of viral TikToks, landing her first 100 customers, and the topic of burnout. Tune in to hear Mia's inspiring story and insights into entrepreneurship. We are talking about: Creating organic content and sales strategy. Building customer relationships online. Is going viral on TikTok effective for driving sales? How hiring a team member can help assist in managing the challenges of running a business. Key crucial elements for starting a business with limited funds. Connect with Mia Follow her on Instagram: @boho_basement Follow her on TikTok: @boho_basement Follow the company on LinkedIn: Mia D'Amato Visit their website: bohobasement.co How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen Harmann dives into the world of influencer marketing, discussing the changes and challenges within the industry. They explore how influencers now demand payment for their posts and how content creation has become a job in itself. Jen predicts that influencer marketing will continue to evolve, with brands expecting more from their partnerships Today we discuss: Fun things Neat has in the works How influencer marketing evolved over the years. What are some expectations that brands have from their influencer partnerships? How do influencers have the opportunity to enhance their partnerships beyond monetary compensation? Plus more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen Hartmann, shares her personal journey of managing her mental health while running a successful agency. She discusses the importance of making schedule changes and building a strong team to alleviate the demands of being an entrepreneur. Jen emphasizes the need for self-care and creating a schedule that prioritizes mental well-being in order to be the best leader for your business. Tune in to gain insights on balancing work and mental health in the world of entrepreneurship. Today we discuss: Designing a schedule that accommodates breaks and self-care Make a schedule that works best for you. Why nightly routines are so important. How I avoid overworking. Plus more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Having a finance team for your business is essential for success. It can help you manage your finances, plan for the future, and make sure you're making the right decisions. But what exactly is a finance team? In this episode of Served Neat , Jen Hartmann interviews Adam, a CFO who specializes in helping agency owners with their finances. Adam explains the differences between a bookkeeper, accountant, tax director, and CFO, and the importance of having a finance team for businesses. Adam talks about the importance of cash flow planning, tax strategies, and the Hope Two Strategy. He emphasizes the need to consider culture when making acquisitions, and the importance of speaking the same language when it comes to finances. According to Adam, “It's important to have a team that understands the language of finance and can help you make the right decisions.” Today we discuss: Is it essential to hire a bookkeeper from the beginning for proper financial management? Why is expertise crucial when it comes to tax strategies for agency owners? Why is open communication with clients about payment crucial, especially considering the seasonality of their marketing needs? Plus so much more! Connect with Adam Follow them on Instagram @cfo_adam Follow them on TikTok @cfoadam Follow the company on LinkedIn - CFO Adam Visit their website: adamkae.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of served neat , Jen shares her thoughts on a TikTok video she came across about a woman offering a masterclass on healing vision for just $11. Only to ultimately discover its a scheme to peddle DoTERRA products. She also discusses her team's experience at Startup Week in Louisville, where they had a great time connecting with others and enjoying each other's company. Startup Week is where Neat was finally able to soft launch a novel offering, the PR PowerPlay deck. EPISODE NOTES Today we discuss: Thoughts on a viral TikTok video promoting an $11 masterclass that claims to heal eyesight Key takeaways from Startup Week in Louisville The idea of swapping services and its potential benefits Thoughts on the soft launch of Neat's first physical product. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
On this episode of Served Neat, Jen discusses the key strategies for starting a successful agency. She suggests taking on projects to build a portfolio, networking, and hiring roles that make sense for the business. She emphasizes the importance of visibility and networking to increase the number of people who notice your business, such as attending small, intimate events, speaking on podcasts, and building a personal brand on LinkedIn. We are talking about: Can overcharging for services result in missed opportunities? Is building relationships and networking through one-on-one interactions considered more effective than attending large conferences? Can offering assistance to others without expecting reciprocation potentially pave the way for future opportunities? Plus so much more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen chats with Fran Hauser, the author of "The Myth of the Nice Girl." Fran shares insights on giving feedback to your team, setting boundaries, and avoiding people-pleasing. Fran's passion for leveling the playing field for women shines through her investing, writing, and speaking. She has invested in over 30 female-founded companies and is the author of multiple best-selling books. Join Jen and Fran as they discuss achieving a career you love without compromising your values. We chat about: Nice is your capital. Developing strong relationships in business. Where does people-pleasing come from? What do you look for in a founder you're considering investing in? Funding strategy for startups. Plus so much more! Connect with Fran Follow them on Instagram @fran_hauser Follow them on TikTok @fran_hauser Follow the company on LinkedIn - Fran Hauser Visit their website: franhauser.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, host Jen Hartmann chats with Erica Rankin, the incredible founder of Bro Dough. Bro Dough is a brand that aims to make indulging in cookie dough guilt-free. Erica shares the story of how Bro Dough started and discusses her journey in building a successful CPG brand. From landing her first 100 customers to navigating the surprises of entrepreneurship, Erica provides valuable insights for aspiring entrepreneurs. We discuss: The inspiring journey from bodybuilding passion to deliciously nutritious business What the pivotal moment Erica traded her 9-5 job for entrepreneurship was. Invaluable insights from her brand-building experience. She reveals the hidden truths behind unforeseen expenses and industry intricacies. Connect with Bro Dough Follow them on Instagram @eatbrodough Follow them on TikTok @eatbrodough Follow the company on LinkedIn - Bro Dough Visit their website: eatbrodough.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode of Served Neat, Jen discusses the misconception that once a business reaches a certain level of success, all problems disappear. She shares her realization that founders can portray themselves however they want online, crafting a perfect image of their lives. Jen also opens up about the not-so-fun aspects of entrepreneurship that successful founders often don't share with their audience. Tune in to hear the truth behind the glamorous facade of success. We are talking about: How to navigate tough conversations with clients. Ways to embrace all sides of success. How to handle the difficult task of letting employees go and gracefully parting ways? How forming and maintaining a tight-knit circle helps you as a business owner. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
We're diving deep into the art of showcasing your uniqueness. Have you ever wondered why customers choose your offerings over others? Is it the cost savings, time efficiency, health benefits, or the mastery of culinary excellence? We've got the answers! Get ready for eye-opening insights! Uncover the power of your brand's unique selling proposition. It's not just about messaging; it's about crafting a compelling story that captures customers' attention and sets you apart from competitors. We are talking about: What factors influence customers' decisions—price alone, or do other elements like savings, efficiency, health benefits, and expertise also play a role? How does harnessing your unique selling point help you create persuasive messaging that draws customers to your brand? The importance of communicating your "It Factor" in differentiating yourself from the competition. Prepare to unlock your secret weapon and embark on a journey to conquer the business world with style and confidence! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
On today's episode, Jen is talking about how email marketing is far from being dead. Email remains a powerful marketing tool, and by making some straightforward adjustments, you can significantly enhance engagement. Among these strategies are personalizing the subject line, keeping it concise, steering clear of spam words, crafting succinct yet impactful email content with added links, and including a compelling PS line. Be sure to tune in to this episode to discover how these techniques can skyrocket your open rates and click-throughs! Key takeaways from the episode: How can personalizing subject lines impact open rates? How does adding a PS at the end of the email contribute to increased engagement? How does avoiding spam words contribute to keeping emails out of the spam folder? Are you ensuring your emails are kept short and sweet? Article Mentioned: HubSpot - Email Marketing Guide How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Let's connect on Instagram - @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Welcome to another episode of 'Served Neat'! In this exciting installment, Jen sits down with the innovative minds behind Plufl, Noah and Yuki, as they share their captivating journey of creating a soft and comfortable dog bed designed for... HUMANS! Join us as we dive into the genesis of their unique product idea, the challenges and triumphs of starting their company, their highly successful Kickstarter campaign, and their thrilling experience on the popular TV show, Shark Tank. Key takeaways from the episode: Ways to optimize your Kickstarter campaign to help you reach your goal faster Is appearing on Shark Tank a successful strategy for entrepreneurs to get their DTC product out there? How to prioritize friendship while building a company. Effective strategies for balancing work and personal life. How making mistakes contributes to the entrepreneurial journey. Tune in to 'Served Neat' to catch all these key takeaways and more! Gain inspiration, guidance, and fascinating anecdotes from the founders of Plufl, as they illustrate the power of determination and innovation on the road to entrepreneurship. Connect with Plufl Follow them on Instagram @weareplufl Follow them on TikTok @weareplufl Follow the company on LinkedIn - Plufl Visit their website: weareplufl.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
On this episode of Served Neat, host Jen Hartmann reveals that the agency is working on a new physical product. This product is designed to help founders, marketers, and marketing professors with brand awareness solutions. Jen talks about their progress, including finding a manufacturer and conducting market research, as well as the shift in learning habits towards shorter, more practical information. Despite the uncertainties, Jen is enthusiastic about the project and encourages listeners to join them on the journey. We would love your help with some market research! Take this 1-2 minutes quiz and be entered to win a $25 Starbucks gift card Survey for NEAT: The Agency How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this captivating episode, Jen is shining the spotlight on her right hand woman, her amazing Chief Operating Officer, Lauren. Together, they talk about exploring the multi-faceted responsibilities that come with being a COO. They cover crucial aspects such as the art of hiring and firing, the value of constructive feedback, and generously share their own invaluable experiences. They also discuss the importance of fostering a work environment where every team member feels genuinely valued and appreciated. Jen and Lauren take a moment to delve into the remarkable journey of Lauren's career, offering listeners valuable insights into her professional growth. As well as, the serendipitous circumstances that brought them together, forming a dynamic and powerful partnership that continues to drive their organization forward. Today we discuss: Is it time for you to hire a COO? Top things to look for in an executive hire. Key questions to ask when building a team. The importance of understanding your team dynamic. Communication and feedback is a critical tool in growing your business. Plus more! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
On this episode of Served Neat, we learn about the best growth strategies, the ups and downs of entrepreneurship, and the power of brand collaborations. Jen shares her favorite brand collaborations, how the use of negative customer views in campaigns could be helpful,, and the new Instagram app Threads. Pour yourself a glass of your favorite bourbon and join Jen for this week's episode of Served Neat! Today we discuss: What factors contribute to the increasing popularity of brand collaborations? How are companies utilizing customer reviews in humorous social media campaigns? Who is threading? Plus more! Favorite Quote “Using negative customer views in social media campaigns is a great way to add humor into your brand and actually humanize your brand.” “Threads are like LinkedIn with a mullet, a drink, and jean shorts - it just feels wild!” How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
Entrepreneurship isn't as easy as some people might make it out to be; it requires hard work and dedication. I hate to break it to you but there's no such thing as making millions of dollars in five hours a week. In this episode, we are talking about how it takes time and effort to build a successful business. It's important to recognize the unseen hard work that many entrepreneurs don't talk about. I'm revealing the realities of achieving success as an entrepreneur and explaining why it requires more than just a few hours of work a week. Today we discuss: What does it take to build a successful business? Is that $99 course really going to make me millions? The benefits of working hard. Is “hustle” actually a dirty word in the business world? Plus more! Favorite Quote “I would argue that hustling and putting in the work is actually vital to the success of your business in the first couple of years. Your ability to put your head down, put in the hours, make it through all of your failure… that is what is going to make you succeed in the long run.” How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
If you're looking for wisdom on personal and professional growth, Served Neat's latest episode is a must-listen! Host Jen Hartmann shares 12 key lessons she has learned over the last 12 months, offering insights into everything from self-care and mental health to delegation and decision-making. Whether you're a new entrepreneur or simply seeking to improve your personal life, this episode offers valuable advice and inspiration. Today we discuss: How can prioritizing rest and self-care lead to big transformations? What role do delegation and networking play in taking your brand to the next level? How can focusing on oneself help in avoiding comparison with others? Plus more! Favorite Quote “Whatever you do, give it one hundred percent. If you're not present and you're not giving it your all, you're only hurting yourself and the people around you.” How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, our focus is on the Summer Slump phenomenon. Experiencing slower seasons in business is a common occurrence. Today, we are talking about practical suggestions to enhance revenue. These valuable tips include reaching out to existing clients to explore add-on services, incentivizing referrals through discounted offerings, and engaging past clients through meaningful mailings. Moreover, during periods of reduced activity, it is crucial to maintain regular communication with current clients, reconnect with previous clients via mail, and actively pursue opportunities to gain visibility by pitching for podcasts, events, and collaborations. Seizing the opportunity presented by this extra time can significantly contribute to boosting business during sluggish periods. Today we discuss: How can businesses effectively engage their current clients? The importance of regularly checking in with their current clients. What are some effective strategies for businesses to increase their visibility during slow seasons? Why summer is the perfect time pitching for podcasts, events, and collaborations. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, we debunk the myth that lead magnets are dead. I am revealing their true potential for growing your business. Join me as we explore how lead magnets can attract, engage, and convert potential customers into loyal fans. Discover the secrets to creating irresistible lead magnets that provide value, solve specific problems, and drive conversions. Tune in to our podcast to unlock the power of lead magnets and take your business to new heights. Today we discuss: Lead Magnet 101: What is it and does it still work? How lead magnets can convert into Raving Customers The Ultimate Recipe for Lead Magnet Success Types of Lead Magnets that draw in your ideal clients How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
On today's episode we are talking with Kathryn about how she transformed her business from a one-person show to a thriving boutique agency with a full team, using powerful morning routines and strategic changes in their creative process. Learn why investing in a professional website and brand is crucial for your business success and how Kathryn's expert advice can help you avoid lost opportunities and create a beautiful, cohesive, and on-brand online presence. Plus, get exclusive insights from Kathryn on the importance of having a clear vision and business model before partnering with a creative agency. EPISODE NOTES Is it worth investing in a creative agency to help with branding? Top advice for working with a creative agency Tips on navigating the delicate balance between business success and failures. When do you recognize that it's the opportune moment to rebrand? Steps to take before collaborating with a creative agency to ensure a successful partnership Plus so much more! Connect with Kathryn Joachim Follow her on Instagram @cremebrands Follow her on TikTok @cremebrands Follow her on LinkedIn - Kathryn Joachim Visit her website for more information: cremebrands.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
If the notion of acquiring an established business or selling your successful business has been introduced to you, and it sparks your curiosity, then get ready for today's episode! We are going to dive deeper into this concept. You are going to become aware of the numerous factors that need to be considered—ranging from ensuring customer loyalty to exploring financing options. The opportunities are plentiful! We are going to discuss how one even begins. My guest, Ellie Puckett, a seasoned business owner who possesses a wealth of knowledge when it comes to the art of successfully buying and selling businesses. Her invaluable insights revolve around collaborating with exceptional professionals such as accountants, lawyers, and business brokers. Does this pique your interest? Embark on an extraordinary journey by tuning in to Part 2 of this remarkable interview now! EPISODE NOTES Today we discuss: When do you know it's the right time to sell your business? Are motivations for selling businesses limited to retirement, or can younger buyers see potential in revitalizing low-cost businesses? How do women investing in business assets help counter the negative impact of corporate buyouts? Key factors of selling a business How women can increase their wealth by owning assets like businesses, land, and real estate. Plus so much more! Connect with Ellie Puckett Follow her on Instagram @renegade.ellie Visit her website for more information: www.renegade.biz Listen to her podcast: Renegade Ventures How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
Imagine this: You're a woman standing at the precipice of a life-altering decision. You've been introduced to the idea of purchasing an existing business, and your curiosity is piqued. As you delve deeper into the concept, you realize the multitude of factors that must be taken into account - from ensuring customer loyalty to exploring financing possibilities. Furthermore, the imminent retirement of the baby boomer generation has resulted in a surge of businesses being put up for sale. The opportunity is abundant, but where does one begin? Allow me to introduce you to Ellie Puckett, an experienced business owner who possesses a treasure trove of knowledge on the art of successfully selling and buying businesses. Her invaluable insights involve collaborating with top-notch professionals such as accountants, lawyers, and business brokers. Are you intrigued? Embark on an incredible journey by tuning into Part 1 of this remarkable interview now! EPISODE NOTES Today we discuss: Why should women consider buying businesses to increase their wealth? Busting myths around financing for business purchases. Good businesses to look into purchasing - There are more than just laundromats and car washes. The power of strategic business acquisition to drive expansion for your existing enterprise. Plus so much more! Connect with Ellie Puckett: Follow her on Instagram @renegade.ellie Visit her website for more information: www.renegade.biz Listen to her podcast: Renegade Ventures How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this short but oh so sweet episode of Served Neat, I am talking all about media pitching. Specifically, I am talking about the mistakes that you should make when you are pitching yourself and your story to the media. Journalists receive hundreds…. That's right, HUNDREDS of pitches in their inbox every single week. Only a fraction of those pitches are actually opened. Let's dive right in and talk about mistakes to avoid in order to increase your chances of landing your next media pitch. EPISODE NOTES Today we discuss: Easy ways to find the right journalist to pitch to Tips on how to craft your pitch to get noticed Ways to increase your chances of success on a pitch HOW TO GET INVOLVED: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! LOOKING FOR MORE? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
Prepare to be amazed by the dynamic duo of Lacey and Jen, an unstoppable force ready to take on the world of leadership and conquer 2023 and beyond! With their wealth of experience, these two powerhouses share invaluable lessons on how to thrive in an ever-changing landscape. Through their inspiring stories and insightful tips, they emphasize the importance of self-awareness, emotional intelligence, and building a strong community. Lacey exudes a contagious passion for leadership and motivates others to join her in achieving greatness. Not only do they provide gold-standard book and podcast recommendations, but they also tackle tough issues head-on, including firing employees with a no-nonsense attitude that emphasizes the value of directness and diligence. If you're ready to take your leadership skills to the next level, then you can't afford to miss out on Lacey and Jen's unparalleled wisdom and inspiration! EPISODE SUMMARY Lacey believes that exceptional leaders in 2023 must be proactive, emotionally intelligent, and prioritize community development. She emphasizes the importance of self-awareness and vulnerability in building a strong community. Despite facing challenges as a leader, such as navigating intense pivots and learning to lead a smaller team, Lacey's biggest "aha" moment came from learning to delegate and take proper maternity leave. Motherhood taught her how to seek help and ultimately led to a stronger business. EPISODE NOTES Today we discuss: Elevate Your Leadership in 2023: Self-Awareness and Emotional Intelligence are Key Unlock the Power of Community: Building Relationships is the Cornerstone of Effective Leadership Letting Employees Go: How to Make the Right Decision and Handle it with Professionalism. And the list goes on! Connect with Lacey Madison Follow her on Instagram @laceymadsion_ Visit her website for more information: sirconsulting.co How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
Want to create a thriving community around your brand? It all starts with selecting a specific audience and crafting engaging content that captures their attention. In this episode of Served Neat, Jen chats with Madison Paige, a business growth specialist, podcast host, and public speaker. Madison helps brands build a loyal online community so they can stand out and sell out on social media. Building a community is a great way for businesses to ensure success, as it allows customers to feel a sense of connection and loyalty to the brand. From hosting caption contests to creating a voting system, there are plenty of strategies to build a sense of connection among your audience. Just look at successful brands like Apple, Jeep, and Call Her Daddy's Alex for inspiration! But it's not just about engagement - it's about providing genuine value, dropping your ego, and being transparent with your audience when pivoting your business. Grab your bourbon and your notebook because Madison Paige is here to help with her invaluable advice! EPISODE NOTES Today we discuss: Engaging your audience through collaborative marketing strategies How brands like Lego, Call Her Daddy, Dough, and many others build a community What it takes to build community through reciprocity and value Navigating a business pivot and enhancing customer experience The benefits of combining personal development and branding for entrepreneurs Plus, SO MUCH MORE! Connect with Madison Page Follow her on Instagram: @thisismadisonpaige Find her on TikTok: @thisismadisonpaige_ Visit her website for more information: Madison Paige - Business Growth Specialist Listen to her podcast: Small Business Growth Podcast How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, your host, Jen, takes us on a thrilling crash course into the world of influencer marketing. Drawing from her extensive experience of working with content creators for many years, Jen shares invaluable insights on how to achieve tangible results from your influencer campaigns. Get ready to dive into the ins and outs of influencer marketing as Jen spills the tea on various growth strategies that are making waves in the field. Whether you're a seasoned marketer or just starting out, this episode is packed with practical tips and expert advice that will level up your influencer marketing game. EPISODE NOTES Today we discuss: Influencer Marketing 101 - From Beginner to Pro Deep dive into strategies for success with Influencer Marketing A secret weapon for brand growth - Nano and Micro-Influencers The importance of building authentic relationships with Influencers Why does following up matter? How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, explore the intriguing world of Human Design and its potential to help you understand your energy. Hear Leah's story of success in launching two new programs with this innovative system, and how her appearance on the Lady Gang podcast opened new doors for her. Gain valuable insights from Leah as she shares the definition and profile for each of the five energy types in Human Design. Don't miss out on this inspiring and enlightening discussion- tune in now! EPISODE SUMMARY Get ready to be inspired by Leah's story! One year ago, she had a powerful reading that reminded her of her true purpose, and since then, her business has taken off. How did she do it? Leah uses a fascinating system called Human Design to help people understand their unique energy and how they interact with the world. With five energy types to choose from, she creates personalized profiles for her clients that help them live their best lives. But that's not all! Leah is launching two new programs and recently made a splash on the Lady Gang podcast, which brought her more exposure and exciting opportunities. She even received a DM from Anna Grace Newell, inviting her to appear on her podcast and teach a masterclass! If you want to learn more about Human Design and discover how it can help you unlock your full potential, check out Leah's Instagram and website, thedesignofyou.com. She's even sharing free resources to help you get started! EPISODE NOTES Today we discuss: What makes Human Design different from other personality tests? Deep dive into how Human Design combines spiritual and scientific systems What are the five energy types, definition, and profile? New programs Leah launched in order to expand her reach and help people become their best selves. And the list goes on!! Connect with Leah McCloud: Follow her on Instagram @thedesignofyou Visit her website for more information: thedesignofyou.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
Are you looking to improve your personal finance game and learn from someone who's been through it all? Then you won't want to miss today's episode! In this episode, we'll be talking to Michaela, a finance major who graduated in 2017 and has had a fascinating personal finance journey. From receiving piggy banks as Christmas presents as a child to starting her own blog dedicated to educating people about money management and investing, Michaela has learned a lot about managing her finances and creating a healthy relationship with money. Today we discuss: Financial Anxiety: Taking Control of Your Finances for a Stress-Free Life Explore the Emotional Impact of Money The Pros and Cons of Home Ownership and Personal Finances Tips for Taking Control of Personal Finances as a Business Owner Lessons Learned from Negotiating a Book Deal Plus so much more! Connect with Michela: Snag a copy of Own Your Money Follow her on Instagram @Breakyourbudget Visit her website for more information: Breakyourbudget.com How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!
In this episode, I speak with sales expert, Alyssa Moorhead. We talk about all things sales from ways to be better in sales, to finding leads this episode has it all. In this episode, Alyssa shares her unbelievably valuable sales formula, which is sure to get you more sales. Alyssa is the owner of Nerve Client Studio, a Client Strategy Studio that takes 99% of the sales work off your plate and closes sales FOR you. The Nerve team helps passionate and innovative business owners curate their dream client roster + achieve beyond-their-dreams income through done-for-your sales services. At Nerve, we do sales differently- Not only do we nurture leads, but opportunities too; And we don't just nurture, but we actually sign clients and opportunities. If you want sales taken off your plate by people who live for sales, Nerve is for you.Action Steps:Set specific income goals (get detailed)Create a social graphic telling people how they can work with you (do this asap!)Have 5 conversations with potential clients todayConnect with Alyssa:Instagram: https://www.instagram.com/nerveclientstudio/Freebie: "Landing 100 Lucrative Leads" + it includes a free lead trackerWork with Alyssa: Our DFY Sales Brochure (new site coming soon here too)Book a free sales call partyAlyssa's friend/coach mentioned in this episode: Jen Hartmann, Neat MarketingConnect with me, Hayleigh Hayhurst:Website: https://www.espressopodcastproduction.com/Podcast courses: https://hayleigh-s-school-2cca.thinkific.com/courses/great-guesting-how-to-be-an-unforgettable-podcast-guestInstagram: https://www.instagram.com/espressopodcastproduction/Facebook Group: https://www.facebook.com/groups/espressogrowthMusic: John Kiernan. www.johnkiernanmusic.comHost your podcast on Spreaker: https://spreaker.pxf.io/Boss
Thanks for Listening! CONTACT JEN: https://neatmarketingllc.com/ Instagram: https://www.instagram.com/neat.marketing/ LinkedIn: https://www.linkedin.com/in/jen-hartmann-mba-b667b8149/ TikTok: https://www.tiktok.com/@jen.hartmann RESOURCES: Own Your Career Template: https://bit.ly/3XZb82l 4-Week Financial Plan: https://bit.ly/3H3jT5t Personal Finance Dashboard: https://bit.ly/3ViM706 Be Your Own Boss Template: https://bit.ly/3i42fog FEEDBACK FORM: https://forms.gle/VWHFs1zoNfDpjU5b8 Podcast: Don't Depend On Daddy https://anchor.fm/breakyourbudget Use the code PODCAST1 for $10 off the PFD www.breakyourbudget.com/links @breakyourbudget
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode22 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they've experienced, what they learned, the support they tap into to get through failure and more…In this episode, we're talking with Jen Hartmann. Jen is the CEO of NEAT Marketing, where she has worked with companies of all sizes – including startups and billion dollar companies— to launch new products, boost brand awareness and drive website traffic through innovative campaigns. She has worked with over 240 brands since launching NEAT in 2019! Jen and her team have helped their clients see wins such as a 127% increase in website traffic in just 60 days, rank top 20 in the podcast charts and even land a feature on the homepage of Bustle, a publication that saw 49 million website visitors in October alone.Topics discussed:Getting dropped by a billion dollar retailerHoning in on the facts of each situation before reactingHow to not waste your failuresBourbon, biz besties, and then getting logicalFeeling your feelings when you failKnowing if you want to vent OR get advice before talking to peopleHow to find biz besties locally and onlineUsing LinkedIn for networkingBuilding up your resilience and getting used to failureHow your upbringing can impact your approach and reaction to failureBalancing risk and stability as a CEOWhat comes to mind when Jen hears the word failure:Each time I fail, I come back a bit stronger. If you're not failing from time to time, you're not being risky enough!Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Jen Hartmann:www.neatmarketingllc.comwww.doggyissues.comhttps://www.instagram.com/neat.marketing/Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview
Jen Hartmann is the real deal. Neat Marketing, Doggy Issues, and her new secret product line...what can't she do?! In this convo, we talk about: - Jen quitting her corporate job due to extensive harassment - a breakdown of how she turned fulltime PR agency - pricing services - hiring decisions, how much to pay, and workload - lots more! Check out Neat Marketing's website
#18. On today's show, I am joined by Jen Hartmann from Neat Marketing, who has used innovative marketing strategies to scale 6, 7, 8, and even a billion-dollar brand. She talks all about how to increase your sales and grow your business in a way that feels good to you. You're going to love this especially if you are a business owner yourself, or if you have an interest in learning about the world of marketing from one of the best. Connect with Jen on Instagram: https://www.instagram.com/neat.marketing/ Connect with Christina on Instagram: https://www.instagram.com/iamchristinakelly/ To apply for the Ladies in Leadership community, text "mentor" to (833) 459-3914
If you've been around for a minute, you know we love to talk marketing around here, but I always love bringing on guests that can give new marketing tips or different perspectives! For this episode, I'm chatting with Jen Hartmann about marketing and funnels and how you have to learn to evolve with your customer or get left behind. Check out the Show Notes: hayleyluckadoo.com/post/jen Get on the Minimind Waitlist: femalesonfireminimind.com 50% off Flodesk for life: flodesk.com/c/HAYLEY Get 50% off Honeybook: share.honeybook.com/hayleyluckadoo Follow us on Instagram @femalesonfire
After accepting the torch in March 2020, immediately before the worldwide pandemic, Jen Hartmann, Director of Strategic Public Relations for John Deere, learned that her greatest career aspiration would also be her greatest challenge. In episode 33, Jen shares how she learned how to stand on her own and gain company trust when every John Deere factory was in crisis. "I think you have the coolest job in the world," says Anne Deeter Gallaher and co-host Anne Carnathan when discovering Jen's lifelong goal to work for John Deere, or "Deere" as she refers to it. "You have to start building your pain tolerance," Jen says. Tap into this episode for #highgear stories and #businessvitamins.
How to enter the workforce in today's day and age? What does the future of work look like (especially for Generation Z?) These are all questions we answer + discuss in this new installment of “Article Club” on the She's Busy AF Podcast. Link to article: https://www.inc.com/magazine/202011/vickie-an/zach-sims-codecademy-training-education-future-of-business-2020.htmlFind Jen online:Instagram.com/neat.marketingwww.neatmarketingllc.com
No matter what stage of business you're at, you've probably at some point questioned yourself when there had been uncertainty around the outcomes of situations. You may have even observed and replicated the actions of others in your industry or have had times where you have had to lean into self-trust to make decisions. Today I will be talking with Jen Hartmann, the CEO of a boutique marketing consultancy. Jen helps startups and global brands increase their visibility, boost website conversions and drive revenue through innovative marketing strategies! Over the past two years, Jen has run a coaching business, an agency, and an e-commerce Store. In this episode, we will be breaking down a bunch of these topics and discussing how they link up with good leadership. In this episode, we cover… How Jen took the plunge from her 9-5 to entrepreneurship The key differences between running a coaching business, eCommerce business, and an agency Trusting yourself with big decisions What makes a good leader Dealing with your internal dialogue when it comes to showing up as a leader "As an entrepreneur and as a leader, you have to take risks. The more risks you take, the more of a tolerance to risk you build, which makes you a much better leader over time. If you were so risk-averse, you are never going to be the best leader that you can possibly be." "Being a great leader is knowing when to shut up and just letting people talk. It's being able to take a step back and close your mouth, let other people in the room contribute to the conversation, or learn how to ask great questions to pull the best out of the people around you." "You don't always have to talk to fill a space in a room. You can let other people contribute. I think that's what makes a great leader. Also, feedback from your team or your clients is critical. Many people are afraid of that feedback because they're so afraid it will be negative, which then really hits you in the ego. But as a leader, if you're a great leader, you're open to feedback, and you're open to making changes based on feedback." Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word. Don't forget to screenshot this episode and share it on your Insta stories to win a free coaching call with me! Resources and links mentioned in this episode: Come hang out with me on Instagram or in the Laptop Lifestyle Entrepreneur Facebook Community! Head over to AmandaKolbye.com for more business tips and resources for the traveling entrepreneurs. Subscribe and Listen to The Laptop Lifestyle Podcast Review the Laptop Lifestyle Podcast on iTunes, Stitcher, or wherever you listen to podcasts The Laptop Lifestyle Bootcamp is opening soon for enrollment! Get on the waitlist right here! Find my latest youtube videos HERE Check out The Content Kit Mini-Course to get my foolproof system for creating, storing, and organizing your content so you can stop feeling overwhelmed! The Instagram Business Blueprint is a great tool for advanced Instagram marketing and sales if you're ready to level up your IG game! Join the retreat Waitlist
On today's episode of WOW: The Podcast, I am joined by my friend and mentor, Jen Hartmann, founder and CEO of Neat Marketing. Jen and I discuss money stories from when we were young (we are still young btw) and how we pass through our limiting beliefs. Jen also shares her story on how she started her business, her experiences with the politics of corporate America, and how being innovative in your business or life could catapult your growth. Come join the fun and conversation on Instagram @womanowned.walletand TikTok @womanownedwalletConnect with Jen on Instagram: @neat.marketing
Featured This Episode #79: Interview with Jen Hartmann with Royal Ball Run http://www.royalballrun.com/ MAKING A ROYAL DIFFERENCE The inspiration for the Royal Ball Run for Autism organization stems from the now 1 in 59 children who are diagnosed with autism each year. We will be running to celebrate their achievements, their courage, and their future! Our goal is to increase awareness of autism and to support (and celebrate!) families and children touched by autism. Proceeds from the Royal Ball Run for Autism support local programs dedicated to autism treatment and awareness. In our first nine years, the Royal Ball Run for Autism has invested more than $230,000 in local autism programs thanks to the tremendous support of our participants, partners and sponsors. In addition to local autism programs, Royal Ball Run for Autism has developed a Quad City area autism resource guide, The Royal Guide. Click here to view http://theroyalguide.org/ The Royal Guide NEW RACE DATE: 10/10 at 10am for our 10th Anniversary! Announcing a special 10th Anniversary date with hopes we can host you all safely — and with fewer restrictions due to Covid than we might have during our traditional month of June. Registration and Course info here. We'll also be honoring one of our founding members and our Royal Ball Run King, Scott Holtan, by naming this year's race the Scott Holtan Royal Ball Run for Autism. Scott tragically passed away earlier this year due to Covid. The entire Royal Ball Run family will be celebrating his life and his legacy in all we do. You can learn more at http://theroyalguide.org/ This episode is transcribed via OTTER.AI & will be available at autisminactionpodcast.com Please visit autisminactionpodcast.com for more information. If you are interested in learning how to help your child set smart goals or how to talk to your child about becoming an influencer on social media please check out https://lifeskillsadvocate.com/raising-a-wannabe-youtube-star-free-email-course/ or https://lifeskillsadvocate.com/helping-your-teen-set-smart-goals-course/ Check out the Social Skills Course now available at https://lifeskillsadvocate.com/conversation-skills-video-course/ Find us on social media at https://www.facebook.com/AUTISMINACTIONPODCAST/ JOIN OUR FB GROUP at https://www.facebook.com/groups/2433480950016553 Instagram at https://www.instagram.com/autisminactionpodcast/ YouTube https://www.youtube.com/channel/UCIVxtEr2KYi3jVEKq_P7_3Q --- Send in a voice message: https://anchor.fm/autisminaction/message Support this podcast: https://anchor.fm/autisminaction/support
Host Notes For the past 13 years, Jen Hartmann has worked in various positions at John Deere. Today, she is the company's director of enterprise social media and public relations. Prior to working for John Deere, Jen worked for nonprofits, including the Illinois Soybean Association and Checkoff Board and United Way. On today's episode, Jen and I discuss her career and the lessons she's learned along the way; the evolution of social media and how she and her team approach John Deere's social media presence; and the way people's different perspectives and experiences contribute to better outcomes in the workplace.... Continue Reading The post Episode 12 | Discovering Our Voice and Celebrating Our Differences appeared first on BluePrint Media.
Jen Hartmann is a fashion designer and founder of the trans-positive label Baal Fashion. Jen is pretty much ok with all the traditional pronouns, but prefers he/him. He is non-binary and also identifies as bigender. Find out what that means to Jen in this episode. We also talk about growing up with a very gendered language, being expected to fit into cultural and gendered stereotypes, disrupting the fashion industry and the future of innovation, how clothes are an integral part of gender expression, navigating entrepreneurship and the challenges that come with doing your own thing, surrendering to divine timing, and that one size does not fit all. More on www.fiftyshadesofgender.com/jen
In this episode, I chat with Jen Hartmann, Director of PR and Social Media at John Deere. We discuss growing a career in communications, the future of social media, and best practices for anyone currently in the job market.
In episode #33 Taylor and Chloe sit down with one of Taylor's treasured clients, the founder + CEO of Daisy Made, Tracy Pendergast. Daisy Made is an online community dedicated to nurturing + celebrating creativity in all its many forms. Daisy Made was born out of the belief that your most vibrant life will begin when you allow yourself to learn, create, and make from your heart. Whether it's baking homemade bread, growing plant babies, decorating your studio apartment, or opening a pottery shop out of your basement... creativity is for all (no matter how messy or imperfect it looks). We dive into what social media and algorithm demands have done to artists and creatives alike, the impacts on their mental health, and different ways we can work through these creative blocks we all go through from an art therapist's perspective. Taylor's Favorite of the Week: MyHumanDesign App Chloe's Favorite of the Week: Aunt Fannie's Floor Cleaning Vinegar Wash Small Business Shoutout: Doggy Issues is a conscious, sex positive clothing and accessories for dogs and their eccentric AF humans founded by Jen Hartmann. Use code TAYLORCHLOE to take 10% off your first order! Check out Daisy Made on Instagram HERE To visit the Daisy Made website and shop click HERE To stream our episode with Doggy Issues founder Jen Hartmann click HERE To stream our Human Design 101 episode with Taylor Grewe click HERE Feel free to stalk your hosts a little further: Chloe: @chloew.art Taylor: @taygrahambiz and @sociallytaylored To ask us a question or request a guest, connect with us on Instagram and Twitter @ceoishpodcast or email us at ceoishpodcast@gmail.com
Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "we're all just getting started"SPOTLIGHTCarolina Panthers/Social engagement on FacebookQUICK NEWS & QUICK TAKESFleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of themThe 2021 Authenticity Gap (PDF)Why big companies like DoorDash, 3M and HP are making filmsLISTENER QUESTIONPost-pandemic networkingCLOSINGThese common grammar mistakes make you're* company look dumbHow grammar mistakes influence people's perceptions of companiesMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint
Jen Hartmann is the Director of Strategic Public Relations and Enterprise Social Media for the iconic John Deere brand. We chatted about her career in communications, the state of media relations, her advice for young communicators, her life-threatening experience with a brain tumour 10 years ago, raising a child with autism and how all of that has shaped her view of work and life.
Episode #11: This week, Taylor and Chloe are joined by Jen Hartmann of Neat Marketing. While Jen is known for being a badass business coach with all the top sales and marketing tips, she's sitting down with us the share a very vulnerable side of herself. Since April is Sexual Assault Awareness Month, Jen is opening up about her sexual harassment experience during her time in corporate and the impact it had on her mental health. She shares how this experience pushed her to become the successful, multiple 6-figure entrepreneur she is today, and how it molded the boundaries she implements for herself and within her business present day. Taylor's Favorite of the Week: Versed Sunday Morning Antioxidant Oil-Serum Chloe's Favorite of the Week: Colourpop Flexitarian Highlighter Small Business Shoutout: @madewithlemonsco and you can download her Digital Detox Guide HERE To keep up with Jen Hartmann on Instagram click HERE For all things sales and marketing tips- stream Jen's podcast "Served NEAT" HERE Feel free to stalk your hosts a little further: Chloe: @chloew.art Taylor: @taygrahambiz and @sociallytaylored To ask us a question or request a guest, connect with us on Instagram and Twitter @ceoishpodcast or email us at ceoishpodcast@gmail.com
Jen Hartmann is the Director of Strategic Public Relations and Enterprise Social Media at John Deere. In this episode of Specified Growth Podcast, Jen discusses her digital-first PR approach and how it differs from the old-school PR approach. She also discusses managing social media accounts and the challenges that large companies face in that area. Don't miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy! Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Jen Hartmann, Director of Social Media and Public Relations for John Deere, joins Matt & MJ to discuss John Deere's approach to social media and public relations and how they play offense and defense using both programs. She discusses cultivating media relationships, structuring your social media strategy around active listening, organic vs. paid social activities, and how John Deere activates (and observes) their users across channels.
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company's PR and social strategy. We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters. Follow Jen on Twitter: https://twitter.com/jenalyson Follow John Deere on Twitter: https://twitter.com/JohnDeere Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis https://www.courtnielewis.com/ Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
You're about to take over public relations and social strategy for a billion-dollar company, a job you've worked so hard to earn, and just as you step into that brand new role – boom – a global pandemic rocks our nation, and world, to its core. What's next? Where do you go from here? Jen Hartmann, director of strategic public relations at John Deere lived this reality and she jumped on PFC to tell us how she not only survived but built meaningful relationships in a time of crisis that will set her and her division up for success in the future.
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