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Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do's and don'ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts. Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing powerhouses like Boss Babe and Gemma Bonham-Carter, gaining extensive experience across diverse industries including insurance, e-commerce, and brick-and-mortar businesses. Melissa has personally mentored over 1,000 students through digital products and workshops, and has trained internal team members who have gone on to secure paid media positions at major companies like Weight Watchers and DISH Network. Recognizing that business owners needed more than just course content, Melissa created Ad Traffic School™, a comprehensive resource that provides both foundational ad knowledge and ongoing support. ------------------------ In today's episode, we cover the following: Melissa's agency origin story Why you want to consider paid ads in 2025 What you need before considering paid ads Ad funnels 101 Real talk on ad budgets Offer testing Creative best practices Ad copy tips Email list growth via ads Which metrics matter for ad campaigns Networking on Threads The downfall of Clubhouse ----------------------- RESOURCES: Grab your free Proven Pixel Permit and start your ad campaign with confidence ----------------------- GUEST INFO: To learn more about Litchfield Media, follow them on Instagram, Facebook and Tik Tok @LitchfieldMedia and visit their website, LitchfieldMedia.org ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I'm joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents. In this episode of the podcast, we talk about: The diverse approaches these entrepreneurs take on Threads How to define success on the platform The balance between transparency and privacy in personal posts Tips for engaging effectively with your community on Threads Real-life examples of how Threads can drive business results …And More! This Episode Was Made Possible By: Sked Social Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing. Sked understands the fuss and cost involved in switching platforms, so they're making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guests: Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she's been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline. Website: http://www.litchfieldmedia.org/ FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit LinkedIn: https://www.linkedin.com/in/melissa-litchfield/ Instagram: www.instagram.com/litchfieldmedia Facebook: www.facebook.com/litchfieldmedia Threads: www.threads.net/@litchfieldmedia YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw Twitter: twitter.com/litchfieldmedia Pinterest: www.pinterest.com/litchfieldmedia1 Tiktok: www.tiktok.com/@litchfieldmedia Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/ Podcast: https://feministfounders.co/episodes/ Instagram: https://www.instagram.com/beckymollenkamp/ Lennox Saint is the Threads Guy. In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn't envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum's emphasis on quality education and her own business, Saints Clothing. Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he's spent 1,500+ hours creating Threads content, building a community of over 6,000 followers. Recognized by Buffer as one of “7 Creators on Threads to Watch,” Lenny continues his mum's mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group. Threads: https://www.threads.net/@lennox_saint Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com. Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319
In this episode I am having an insightful conversation with Melissa Litchfield - Founder and Creative Director of Litchfield Media Agency.We discussed:1) The most effective paid ads strategy that will help you scale your business without breaking the bank2) Paid Ads as a shortcut to building large audience fast3) Top Ads strategies that are working right now4) Top mistakes that will cost you a fortune and should be avoided.This is a must listen episode if you have been curious about Ads, running Ads campaigns or thinking about using Ads for your next launch.Melissa has spent the last 9+ years helping clients scale multi-six and 7-figure empires in the online space, Melissa is no stranger to witnessing the rapid growth and unparalleled results that come with paid ads and sales funnels done right. Her agency served over 1,400 clients and generated 8 figures in revenue for her clients.Get in touch with Melissa here:https://litchfieldmedia.org/about
The Kara Report | Online Marketing Tips and Candid Business Conversations
Melissa brought REAL data and numbers in this episode, where she shared exactly what running ads in 2024 looks like, the buzzwords that aren't working anymore, and how we can better set realistic expectations when it comes to how fast things will work (and how much it will cost!). I absolutely loved this conversation and I can't wait to share it here today!
Ever wondered about the transition from a freelance social media manager to running a full-scale digital marketing agency? Curious about where to focus when you're ready to scale with a team? To answer these questions, I sat down with the inspiring Melissa Litchfield, who generously shared her valuable insights and experiences.Melissa is the owner of Litchfield Media Co., a digital marketing company that specializes in helping small businesses and entrepreneurs increase their impact and revenue through paid traffic. With a background in accounting and then gaining experience working at a marketing agency, Melissa decided to start her own business after experiencing burnout in the corporate world. Within a short period of time, she networked and acquired her first clients, and her business quickly gained traction through an Instagram account.In this episode, we discuss everything related to running a digital agency— from her services and startup journey to the types of clients she works with and her approach to paid ads and funnels. We also touch on team culture and her preferences in managing her agency. And, because we know you're curious, we spill the tea on the trending Master Resell Rights Course and share our unfiltered thoughts on its value in the digital marketplace. Whether you're a novice or a pro in digital marketing, this episode is a goldmine of insights!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode46Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community46Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi46Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients46Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop46Let's be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out?Our guest Melissa Litchfield tells us exactly what metrics we need to look at and what they all mean.Ready to find out?Let's go!SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:20) Did Melissa really cry for one hour when one of her favourite Nemo slippers got covered in vomit?(5:39) How can you tell if your launch was successful?(8:08) What's hiding behind your numbers?(9:41) What metrics help you decide whether your webinar was successful?(14:39) What about your email metrics?(17:33) Remove friction and make buying from you easy!(20:44) Ask for one action at the time.(22:00) Should you focus on your email list growth?(28:10) Subject line of the week with Melissa Litchfield.[podcast_subscribe id="7224"]How can you tell if your launch was successful? Our friend Melissa helps people with launches, and more often than not, her clients will tell her they had a 'failed launch' because they only made a certain amount of sales. They're looking at the end result, i.e. the revenue or how many students or members they brought into their program. But that's not all there is to it!And that's why Melissa asks a lot of questions about what went on during the launch. For example, how many people showed up live at your webinar? How many dropped off within the first 5 minutes? If a lot of people do, then you might have a 'hook' issue. How many people stayed until the end of the webinar, and how many spots of your program did you sell live?When you're making sales on a live webinar, it means you're hitting your audience's pain points and helping them see that you've got the perfect solution for them. But if you find you didn't sell a lot of spots, then maybe you need to re-work your pitch.And if your webinar was absolutely perfect, great! But what about your email metrics? What are your open rates and click-through rates like? Did enough people open your emails? And did at least 2% of them click through to the offer page? It's only when you're able to look at several steps within your funnel and your email sequence that you can fully nail down what you need to tweak or fix to have a more successful launch next time.What's hiding behind your numbers?If you feel you didn't make enough sales because you didn't have enough people on your webinar, how many people had registered? If that number's less than 100, maybe you have a traffic issue. And that means you need a bigger pool of people signing up for your free event.Often, Melissa finds, you'll have multiple things happening within your sales funnel, so it's important you don't just look at the end result and the money that was generated. You've probably spent a lot of time preparing for a launch, and if it doesn't go the way you'd hoped, it doesn't mean you've wasted your efforts. You might have a messaging problem on your sales page, for example. You just need to know what needs tweaking so you can improve your funnel and make more sales in your next launch.What metrics help you decide whether your webinar was successful?One of the first things Melissa asks her clients when checking whether they had a successful launch is how many people were registered for the webinar or other 'hype event', such as a masterclass or a challenge. Once you know...
My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she's been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. In today's episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover: When a business should start using paid ads Where paid ads should drive traffic to What cost per lead means, what that cost looks like, and how it works What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging What pixels and conversion API's are and how they work Where to place ads, how long to run them, and how testing ads works Resources & Links: Funnel Babes Blueprint Optin IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass List Building 101 100 Hook Ideas - FREE GUIDE Connect with Melissa: Follow on Instagram @litchfieldmedia Follow on TikTok Check out her Website Connect on Linked In Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube Make sure to hit subscribe so you never miss an episode!
Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).Here's what we'll cover in this episode:- Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises to transform the way we create content, market courses, and revolutionize businesses.- The Power of AI: In a competitive market, AI offers the opportunity to gain an edge. From tripling your content output in minutes to enhancing customer support experiences and improving offers, AI is an efficient way to grow your business.- 25+ AI Experts: AI Unlocked isn't just theory. Over 25 experts who are actively using AI in their businesses will be sharing their best tips and strategies. These no-fluff, all-action tutorials will give you immediately applicable insights to step up your game.AI Unlocked Schedule: * *Day 1* - Foundations of AI: A tour of ChatGPT and discussion on prompt engineering. * *Day 2* - Content Marketing 2.0: Learn time-saving hacks to triple your content output in minutes. * *Day 3* - Sales & Funnel Magic with AI: Discover how AI can boost your conversion rates. * *Day 4* - Upgrading Your Products with AI: Learn how AI can innovate your products and services to gain a competitive edge in your industry. * *Day 5* - VIP only day: A deep dive into creating your Brand Brief using AI to get the best results out of ChatGPT. - Amazing Speaker Lineup: AI Unlocked features a lineup of amazing speakers, including Jordan Gill, Brenna McGowan, Gwen Lane, Meagan Williamson, Melissa Litchfield, Laura from bsquared social, Apryl Beverly, and many more.- All Access Pass: If you're worried about missing out, the All Access Pass provides lifetime access to all the recordings from the summit. Watch it on repeat, binge it Netflix style, or take your sweet time to digest all the insights - the choice is yours!- Tickets: If you're ready to dive into the world of AI, the countdown to the AI Unlocked Summit starts now. Get your ticket at https://aiunlocked.co The world of AI is waiting for you. Ready to unlock your potential? Don't miss this transformative event. See you at the AI Unlocked Summit!---Want more? Check out our popular programs: https://gemmabonhamcarter.com/programsFree Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/---Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.Thanks for your support, and I can't wait for you to listen!---Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672Are you on my email list? It's where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! Support the show
In this podcast interview, we sit down with Melissa Litchfield, a seasoned entrepreneur who shares invaluable insights on making tough business decisions while staying true to yourself. Melissa dives into the delicate balance of aligning your business needs and goals with your desired lifestyle, highlighting the importance of finding harmony between professional success and personal fulfillment. Drawing from her own experiences, she shares practical strategies and insights that will help leaders foster a sense of fellowship, collaboration, and productivity among their team members, regardless of the distance. Tune in to this episode to gain valuable wisdom from Melissa's journey and learn how to navigate tough decisions, adapt to change, and keep your team motivated! ------------------------------------------------------ In this episode you will find: How To Make Tough Business Decisions YET Stay True To Yourself Adjusting Business Needs (and GOALS) To Fit Your Desired Lifestyle The Unknown And Unexpected Of Building Second Business (E-Commerce Store With Custom Clothing Apparel Brand For Babies And Toddlers) Keeping Your Team Motivated (Despited Of Challenges That Comes With Virtual Environment) ...And so much more! ------------------------------------------------------ →Join Free High-Performance Email Newsletter For CEOs → Subscribe here → Add me on Instagram → "Impactful Leader" → Full Website → impactfulleader.net ------------------------------------------------------ Connect with Melissa (Use these links below) Private podcast (free ad training): https://programs.litchfieldmedia.org/private-podcast Linkedin: https://www.linkedin.com/in/melissa-litchfield/ Instagram: www.instagram.com/litchfieldmedia Facebook: www.facebook.com/litchfieldmedia Clubhouse: www.followmelissa.club Youtube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw Twitter: twitter.com/litchfieldmedia Pinterest: www.pinterest.com/litchfieldmedia1 Tiktok: www.tiktok.com/@litchfieldmedia ------------------------------------------------------ Did you enjoy this episode? Subscribe & Leave the review!
Today on the podcast I interview Melissa Litchfield. We talk about how having an Ads stratedgy can help you scale your business. We also talk about funnels, and the power of a good funnel. Melissa is also one of the headline speakers at the Passive Income for Photographers Conference in November in Tulum. My course Beginners Blueprint to Passive Income is for the complete beginner wanting to create and sell your first digital product. https://nicoladixon.co/course OR if you are looking for more hands on support to launch a course or coaching program - Apply for my group coaching program Fast Track to Freedom https://nicoladixon.co/group-coaching Looking to scale your current education business- Join us in Tulum November 1-3rd 2023https://passiveincomeforphotographersconference.com/ Find me on instagram @nicoladixon.co or for more information on my offers head to www.nicoladixon.co
Join me for live trainings in the Content Lounge FB Community. Don't miss out on what's new in my world @virginia_deassis Newsletter, offers and more on the Content Lounge Website
In this week's episode, Kevin chats with Melissa Litchfield, a 34-year-old southern California native who's been helping online entrepreneurs and the owner of Litchfield Media Co. Melissa will be talking about Multilevel Marketing, how she became a Digital Marketer, learning through online education, and more! Tune in to find out more!"Start using social media, interact, and connect with people in the community."-Melissa LitchfieldHere are 5 Key Takeaways from this episode:Running two businesses, PCSing, being a Mom, no excuses!Multilevel Marketing: How it sparked her interest in marketing and taking that leap of faith Why Melissa wanted to help a company Melissa's future Real Estate plansGaining a lot of knowledge through the online educationHonorable Mentions & Useful Links:ThriveCartConnect with Melissa Litchfield:Private podcast (free ad training)InstagramLinkedInFacebookClubhouseYoutubeTwitterPinterestTiktokEmail: melissa@litchfieldmedia.orgPhone: (760) 271-9095Ready to take the next steps in your Military Real Estate Investing journey? Watch our Masterclass and claim your EPIC reward for action. Tap here to register today!Are you looking for a loan for your next project? Look no further! Check out ADPI Financial Services for all of your residential and commercial lending needs!No Time...No Worries! Get all the info you need now by texting DEAL to 33777Ready to become a PASSIVE INVESTOR? Check out ADPI Capital™ and learn how you can get started passively investing in commercial real estate for only $500! Tap the link above or text ADPI to 33777Helpful ResourcesConnect with the ADPI: Facebook | Instagram | YouTubeReady to TAKE ACTION and begin building your cash-flowing real estate empire? Don't go it alone! Check out our exclusive education and coaching products designed for self-starters like the Military Real Estate Investing Academy Support the show
Melissa is a 34-year-old, southern California native, currently living in Savannah, Georgia. For the past 7 years, she's been helping online entrepreneurs market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital advertising company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. And she lives with her husband (who serves in the US Coast Guard) and her five-year-old daughter, Madeline. In today's episode, we'll be talking about Facebook ads, funnels, key performance indicators, conversion rates, and more. Get your free ad checklist: www.litchfieldmedia.org/checklist Check out Melissa's private podcast: https://programs.litchfieldmedia.org/private-podcast Join Melissa's Clubhouse For CEOs Mini-Course: www.clubhouseforceos.com/enroll Connect with her on social media: Linkedin: https://www.linkedin.com/in/melissa-litchfield/ Instagram: www.instagram.com/litchfieldmedia Facebook: www.facebook.com/litchfieldmedia Clubhouse: www.followmelissa.club FMC: www.femalemarketers.club Youtube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw Twitter: www.twitter.com/litchfieldmedia Pinterest: www.pinterest.com/litchfieldmedia1
We are doing a RECAP of our podcast relaunch from last week! Check out our favorite bits of the amazing conversations we had last week. Make sure to go back and listen to these golden episodes! Episode 147: The Truth To StartUp Life with Sam Citro Alexander Episode 148: Entrepreneurship, Motherhood and Exposing Icky Coaching Tactics With Liz Mcvoy Episode 149: Working Less and Educating Yourself with The Truth with Melissa Litchfield. Episode 150: Kara Goldin on Living Undaunted and Tackling What You Think You Can't. Episode 151: American Idol and Building a Solid Identity with Madison Watkins. You can follow Amanda @amandasindallas Thanks for loving our show! Want to support the show? Join our Patreon membership HERE. We use Patreon to give back to YOU and help us keep things running and pay our team to manage the podcast! Your support means the world to us! Want to know when episodes go live? sign up for notifications and info about the Girl Gang Podcast HERE! Make sure you follow The Girl Gang Podcast and leave a review. Have a question for Amanda? Send your Q's to podcast@dallasgirlgang. Don't forget to include your IG handle and we might just shout you out! --- Send in a voice message: https://anchor.fm/the-girl-gang-podcast/message
The relaunch is going on strong in this episode with Amanda and Melissa Litchfield. Melissa helps multi-six-figure business owners scale their digital courses and products with paid traffic and funnels. Catch up with Melissa on Instagram and use her FREE OPT-IN for "7 Steps for a Profitable Ad Campaign." You can follow Amanda @amandasindallas Thanks for loving our show! Want to support the show? Join our Patreon membership HERE. We use Patreon to give back to YOU and help us keep things running and pay our team to manage the podcast! Your support means the world to us! Want to know when episodes go live? sign up for notifications and info about the Girl Gang Podcast HERE! Make sure you follow The Girl Gang Podcast and leave a review. Have a question for Amanda? Send your Q's to podcast@dallasgirlgang. Don't forget to include your IG handle and we might just shout you out! --- Send in a voice message: https://anchor.fm/the-girl-gang-podcast/message
Welcome back to Stop The Hey Girl Podcast! Today we're joined by Melissa Litchfield of Litchfield Media. And in this episode, we're talking all about those juicy service industry truths!Connect with Melissa!www.instagram.com/litchfieldmedia
The Hey Social Babes Podcast is for female entrepreneurs, girl bosses and side-hustlers. Join us while we talk all things business, self love, feminism, mindset and being a powerful f*cking womxn. Hosted by Social Media Guru & Social Babes Co Community Leader Brittney Megann. In EP.122, Brittney is joined by Melissa Litchfield, accomplished Advertising Specialist, to cover all things "GROWING ON SOCIAL MEDIA WITH ADS". Join us as we discuss all things leaving the corporate world, investing in your business, funnels, and some of the hottest ads secrets from Melissa herself! To stay connected, find us on Instagram @socialbabesco. Don't forget to follow Melissa on IG @litchfieldmedia and show her all the #socialbabes love! ❤❤❤ Want to join our #girlgang? Join the Social Babes Sorority Club for instant access to our membership club so we can grow & glow together! http://bit.ly/sbcsorority --- Send in a voice message: https://anchor.fm/heysocialbabes/message
I am sure that you have heard the term funnel before regardless of what ever type of business you run. But, are you utilizing them to their full potential or simply paying 5 bucks and going about your day hoping someone buys something one day? Melissa Litchfield BREAKS IT DOWN during our interview. She is an Ad Agency Owner who specializes in funnels and ads for course creators. It's safe to say she knows her stuff! She not only gives away tons of juicy tips and tricks, but she simplifies the process and makes it digestible. Melissa and her team help clients have insanely successful launches and in today's episode she shares step by step how you can start using ads and funnels in your business so that you can do the same! What you will discover this week: How to get the most out of your ads. How to use your funnel to take your audience from unaware to ready to buy. What you should do before marketing your product or service with a funnel. What many people do wrong when they start to use ads and funnels. And always if you enjoyed today's episode and found value please make sure to screenshot it and tag us on Instagram @Thenextbigthingpod so that we can personally say THANK YOU!! Follow Melissa on Instagram - https://www.instagram.com/litchfieldmedia/ (https://www.instagram.com/litchfieldmedia/) Book a call with Melissa - https://www.litchfieldmedia.org/ (https://www.litchfieldmedia.org/) Follow us on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/) Contact Sam - www.thenextbigthingpodcast.com/
Melissa Litchfield is a military wife, mama, and CEO of a successful full-service ad agency, Litchfield Media Co. In this episode we dive into the new landscape of paid advertising, the value in showing up consistently in the online space EVEN IF you aren't quite ready to invest in paid advertising just yet, and how to know if your new service / low ticket offer is ready for ads. Lets Connect: Instagram Facebook Website Connect with Melissa: litchfieldmedia.org IG: @litchfieldmedia FB: facebook.com/litchfieldmedia
You have a business and now you want to start generating leads. You want to nurture those leads so that when it comes time to share your offer, they are excited and ready to buy! But how do you do this? Today, we are diving into what a funnel is and how to create one that is effective, ways to generate leads and how to use paid Ads strategically to convert to sales. PROJECT LOVE INSTAGRAM: www.instagram.com/projectloveco | LOVE UNPLUGGED SHOW NOTES: http://www.projectloveco.com/your-guide-to-strategic-funnels
Is your business making money while you sleep and consistently generate leads on autopilot? Well, it can --with the right strategy! If you haven't started incorporating Facebook ads and funnels into your business strategy (but are thinking about it or need to do it), you definitely need to hear what today's guest has to say. In this episode, I am talking to Melissa Litchfield, owner of Litchfield Media Co, a digital advertising company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa is giving us all the details on how to elevate your business to the next level, why organic and paid traffic can work together, the benefits of tracking the numbers behind every launch, and the different strategies for a low or high ticket evergreen offer. Plus, so much more! In this episode, we cover… When the right time to run Facebook ads is How to set up a solid lead generation to grow your email list Why testing is a huge part of ads and funnels The strategy behind using ads during a launch The biggest mistakes business owners make with ads and funnels What to do when you're funnel is not converting Connect with Melissa: Instagram: @litchfieldmedia Website: www.femalemarketers.club www.litchfieldmedia.org/checklist Funnels course: http://www.funnelsbabesblueprint.com/enroll “That's what it really comes down to being consistent with your content with the value that you offer your audience, and then actually knowing how to convert your followers into buyers.” - Melissa Litchfield Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word. Don't forget to screenshot this episode and share it on your Insta stories to win a free coaching call with me! Resources and links mentioned in this episode: Come hang out with me on Instagram or in the Laptop Lifestyle Entrepreneur Facebook Community! Head over to AmandaKolbye.com for more business tips and resources for the traveling entrepreneurs. Subscribe and Listen to The Laptop Lifestyle Podcast Review the Laptop Lifestyle Podcast on iTunes, Stitcher, or wherever you listen to podcasts The Laptop Lifestyle Bootcamp is OPEN for enrollment! Get access right here! Join the waitlist for the $5k Accelerator right here! My NEW YouTube Channel has launched, and you can find the first episode right here. Check out The Content Kit Mini-Course to get my foolproof system for creating, storing, and organizing your content so you can stop feeling overwhelmed! The Instagram Business Blueprint is a great tool for advanced Instagram marketing and sales if you're ready to level up your IG game!
Unvaccinated students at the Exeter High School prom had numbers written on their hands with sharpies and were followed during the dance to see with whom they came into contact. Besides being a HPPA violation, was it really appropriate to publicly brand unvaccinated students? NH State Rep. Melissa Litchfield joins Dan to discuss.
In this hour, Howie talks to NH State Rep. Melissa Litchfield and Matt Mowers about the Exeter High School Prom singling out unvaccinated attendees. Also, Howie talks to the journalist, Ann Marie Banfield, who wrote the piece, "Unvaccinated Students at High School Prom “Numbered” with a Sharpie – Tracked All Night."
When you think about generating leads for your business, what social media platform do you normally associate with that activity? Maybe you're thinking of Facebook or Instagram, but today I am talking to the Clubhouse Queen, Melissa Litchfield, who is going to be sharing all of her tips on generating more leads with the help of Clubhouse. In this episode, Melissa and I dive into how she got started on Clubhouse, what her first week was like on the app, setting boundaries on Clubhouse, how to be more strategic on Clubhouse for your business, and her Clubhouse mini-course, which you definitely need if you plan to use Clubhouse for your business. If you enjoyed this episode I invite you to take a screenshot and tag me on your Instagram stories @introvertcoach and tell me your biggest takeaway! Check out the full show notes at www.introvertpreneur.com/ep15 Are you an introvertpreneur, who is feeling stressed out and overwhelmed, while trying to market your business in an extroverted way? I have the support you need to feel comfortable and confident in your business with my monthly membership called, The Introvertpreneur Club! This membership will have: you focus on your strengths as an introvert monthly challenge topics for you to dig deeper 5-modules of introvert-specific training a private Facebook group for support monthly group coaching calls If you are a service provider, freelancer, or other service-based business, this membership will help you find the marketing methods that work best for your business, and so much more! You don't have to do this alone anymore! Ready to join a community of like-minded entrepreneurs and receive support on your journey? introvertpreneur.com/join-the-club
Clubhouse is taking the internet by storm! With it just being released on Android, it's reach has significantly increased. Melissa Litchfield teaches business owners how they can take advantage of this untapped resource to really resonate and connect with their ideal customers. Having a real dialogue with your ideal customer is incredibly powerful. Enjoy the knowledge bombs in this episode! Show Notes Follow Melissa on IG: https://instagram.com/litchfieldmedia Excellent Resources here: https://www.litchfieldmedia.org/links Sponsored By: Generate leads for your business using podcasts at https://podcastleadgeneration.com
If you’re one of the many entrepreneurs who are wondering right now if Clubhouse is worth their time, then you have come to the right place. Krissy Chin brings in Melissa Litchfield, a digital advertising specialist, to explain what the Clubhouse hype is all about and how you can use it to build quality leads for your business. While you may be groaning, “Oh, not another social platform,” this episode is going to show why you might actually love this platform way more than Instagram or Facebook! Krissy and Melissa also dive into how to make sure you aren’t wasting your time and you’re capturing golden leads every time you show up!
Melissa helps high-level female online entrepreneurs scale to seven figures with strategic FB ads and funnels. She created a course called Clubhouse for CEOs and is the founder of Female Marketers Club on Clubhouse. She shares how she generated 5-figures since being on Clubhouse. --- Support this podcast: https://podcasters.spotify.com/pod/show/meiko-patton/support
By now you have probably heard of the new player in the social media space aka Clubhouse. The super exclusive platform that everyone seems to be talking about and trying to get an invite for. But... what is it really? And is it actually worth exploring and learning? How can you use this new platform to market yourself and your business, and connect with other people? I know – so many questions! But that's why I'm bringing the expert on the topic - aka Melissa Litchfield - to share the ins and outs of Clubhouse, how to get started on the platform and how to use it as a lead gen tool for your business. For links and shownotes visit www.one6creative.com/047
In today's episode you'll hear from Melissa Litchfield, CEO and Creative Director at Litchfield Media. Melissa shares her journey from a Master's Degree in public health to owning a marketing business focused on funnels and ads. You'll hear what role she first hired out and what back end systems Melissa uses in her day to day business responsibilities. You'll learn when you should start thinking about a budgeting for ads and the first steps in making the investment depending on what stage of business you are in. Finally, Melissa dishes out all the details about Clubhouse and why the new platform is taking off and how to use it for your business. Connect with Melissa: https://www.instagram.com/melissaklitchfield/ https://www.instagram.com/litchfieldmedia/ https://www.litchfieldmedia.org/ This episode is brought to you by Scale in One Hour, a free live masterclass hosted by Whitney Abraham, where she teaches you everything she wished she had when she was struggling being a stay at home mom and growing a business. You'll learn what you need to know to grow even if you only have an hour a day. Save your spot here. Connect with Whitney and Olivia: Instagram: @thebizbar Instagram: @whitneyabraham Instagram: @oliviamariemiller Join The Biz Bar Speak Easy: https://www.facebook.com/groups/thebizbarspeakeasy Whitney's Website: https://www.whitneyabraham.com/ Olivia's Website: https://olivemarie.com/
This week's guest is a friend of mine who also happens to manage my ads. Melissa Litchfield is a wife, mother and the owner of Litchfield Media. She creates targeted sales funnels and has a wealth of experience doing this in a corporate setting as well as for her own business. She is here this week to break down how to build effective sales funnels in five easy steps that create a successful client experience. If you struggle with sales, you won't want to miss this! Here's a closer look at what we talked about: The 5 Steps of a High Converting Funnel (3:35) Why you need to do your market research (4:24) Creating an aligned and irresistible freebie (6:13) Nurturing leads to improve conversion (8:18) Having a low-ticket offer or tripwire (10:22) Creating strategic FOMO (11:45) Resources: https://anchor.fm/thecorporatematchmaker https://www.instagram.com/thecorporatesidehustler/ https://www.litchfieldmedia.org/checklist https://www.instagram.com/litchfieldmedia
This is a brand new topic not previously covered on the podcast -- today we're talking all about how you can use Ads to increase your visibility and gain passive income. Joining me on the show is Melissa Litchfield, a Digital Advertising Specialist who helps online entrepreneurs market themselves, through paid and organic traffic. We're covering: Why you need to be utilizing both organic growth in your business and Ads. How Ads can increase your brand visibility and get more people into your funnel. Melissa shares her favorite ways to use Ads; she's tells us what SLO (self liquidating offers) are and how you can grow your business with more qualified leads using low ticket offers and trip wires instead of filing your list with freebie seekers. We talk about what to include in an email nurture sequence and what to put in a basic funnel. How someone can create ads themselves When is the best time to use Ads and how to strategically test a basic lead generation Ad campaign You're not going to want to miss this episode, Enjoy! Connect with Melissa: Instagram: @Litchfieldmedia Website: https://www.litchfieldmedia.org/ Check out all her Done For You Services here: https://www.litchfieldmedia.org/services Take your business to a whole new level with my courses: -Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page -Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital -The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist -Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale -Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/