SaaS Startup Stories With Scott Dudley

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SaaS Startup Stories is for SaaS founders who are interested in discovering how other SaaS companies got off the ground in the very beginning, and how they've managed to grow the business since. This podcast will provide valuable insights into how a successful SaaS business is run and what mistakes to avoid. Sit back and enjoy as I interview SaaS founders and experts to discover what works and what doesn't.

Scott Dudley


    • Aug 31, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 26m AVG DURATION
    • 39 EPISODES


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    Latest episodes from SaaS Startup Stories With Scott Dudley

    SSS039 - How To Boost Customer Engagement & Conversion Rates Using eLearning Portals With Ken Burke

    Play Episode Listen Later Aug 31, 2022 28:11


    In this episode, I interview Ken Burke, who is based in Petaluma, California. Ken is the Founder of EntrepreneurNow! Network, which is The ultimate learning experience for entrepreneurs. He's the author of the new book "Prosper, Five Keys For Thriving In Business And In Life". And he's also the founder of Microcasting, which is an e-learning software platform. In the interview, Ken discusses how he managed to initially self-fund MarketLive, before getting funded a few years later; why thought-leadership is crucial to the success of a SaaS business; why he recommends you get funded in multiple stages, instead of asking for everything you need upfront in the beginning; and the ideal length for educational video content... plus lots more. https://www.SaasStartupStories.com https://microcasting.com/ https://entrepreneurnow.com/

    SSS038 - How To Build Customer Dashboards Easily Using A Developer-First Platform With Dave Hurt

    Play Episode Listen Later Aug 5, 2022 23:15


    In this episode, I interview Dave Hurt, who is based in Boston. Dave is the Founder at Verb, who specialise in dashboards made easy for SaaS platforms. In the interview, Dave discusses how he managed to self-fund Verb while at the same time researching the problem they were trying to solve, why Verb is far superior to Google Data Studio in the dashboard space, and why content is so crucial to succeed with outbound... plus lots more. https://www.SaasStartupStories.com https://verbdata.com/

    SSS037 - The Ultimate Integration Platform For B2B Software Companies With Michael Zuercher

    Play Episode Listen Later Jun 8, 2022 20:32


    In this episode, I interview Michael Zuercher, who is based in South Dakota. Michael is the CEO and Co-founder of Prismatic, which is the ultimate integration platform for B2B software companies. In the interview, Michael discusses how he created Prismatic to solve an issue they had already experienced in his previous SaaS company, the similarities and differences between other integration platforms such as Zapier, and why he is so keen on inbound marketing to grow the business... plus lots more. https://www.SaasStartupStories.com https://prismatic.io/

    SSS036 - How To Personalise Website Content Without Writing A Line Of Code With Ashwin Kumar

    Play Episode Listen Later Mar 28, 2022 25:39


    In this episode, I interview Ashwin Kumar, who is based in India. Ashwin is the Co-founder & CEO of Customfit.ai, a SaaS product that increases conversions and engagement by showing the right value proposition to each visitor. In the interview, Ashwin discusses how Customfit.ai personalises the web content for each user, how it increases conversions, and his thoughts about this sort of personalisation eventually becoming the standard on all websites... plus lots more. https://www.SaasStartupStories.com https://www.customfit.ai/

    SSS035 - The Complete Guide To Clean And Transparent B2B Revenue Attribution With Lars Grønnegaard

    Play Episode Listen Later Mar 10, 2022 36:22


    In this episode, I interview Lars Grønnegaard, who is based in Denmark. Lars is the Co-founder & CEO of Dreamdata, a SaaS product that gathers, joins and cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. In the interview, Lars discusses what is revenue attribution, how can you use it to accelerate growth, and his thoughts on trusting GA for B2B data... plus lots more. https://www.SaasStartupStories.com Find out more about B2B attribution here => https://dreamdata.io/b2b-attribution

    SSS034 - The Unique (But Highly Effective) Way To Promote Content For B2B SaaS With Alan Silvestri

    Play Episode Listen Later Feb 24, 2022 28:27


    In this episode, I interview Alan Silvestri, who is based in London, UK. Alan is the founder of Growth Gorilla, who provide their "No B.S. Content Promotion & Distribution for B2B SaaS Companies". In the interview, Alan discusses why the Growth Gorilla content promotion strategy is completely different to the average SEO service, how it benefits B2B SaaS companies, and why content on its own (without promotion) doesn't work... plus lots more. www.SaasStartupStories.com

    SSS033 - The Current State of AI and STEM And What To Expect In The Future With Slater Victoroff

    Play Episode Listen Later Jan 17, 2022 22:52


    In this episode, I interview Slater Victoroff, who is based in Boston, Massachusetts. Slater is the CTO @ Indico (https://indicodata.ai/), who transform unstructured data into actionable insights using AI. In the interview Slater discusses his thoughts on the future of AI in business, how Indico Data is making STEM more inclusive, and his views on ethical AI... plus lots more. www.SaasStartupStories.com

    SSS032 - SugarCRM Co-founder Clint Oram Shares Tech Lessons Learnt Working With His Dad In the 80's

    Play Episode Listen Later Oct 29, 2021 34:51


    In this episode, I interview Clint Oram, who is based in the San Francisco Bay Area. Clint is the Co-founder of SugarCRM, who provide a clear picture of each customer without all the headaches and hassles that come with traditional CRMs In the interview we discuss Clint's experience working for his father's tech company in the 80's and the lessons he learned from that, the formula to calculate a suitable customer acquisition cost, and the two books he recommends for every tech founder... plus lots more. www.SaasStartupStories.com

    SSS031 - How CryptoStopper Protects Company Networks From Ransonware Attacks With Greg Edwards

    Play Episode Listen Later Sep 16, 2021 17:42


    In this episode, I interview Greg Edwards, who is based in who is based in Iowa City. Greg is the CEO at CryptoStopper, who provide ransomware protection by automatically detecting and stopping actively running ransomware attacks. In the interview we discuss how Greg sold a previous company that provides a similar product and how he managed to put a clause in to the deal so he could still market to his previous customers, the serious dangers to businesses who don't take cyber security seriously, and some ideas on how password protection could evolve in the coming years ... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS030 - How The Pandemic Forced IncludeHealth To Pivot And Create A Breakthrough OS With Chris Slee

    Play Episode Listen Later Aug 1, 2021 28:51


    In this episode, I interview Chris Slee, who is based in Ohio. Chris is the the Founder, Principal, and Chief Product Officer at AWH, a software engineering firm and he has 30 years of experience developing innovative digital products. Chris is also the CTO of Include Health, which is a digital musculoskeletal health company delivering next-generation musculoskeletal care and training. In the interview we discuss the analogy of building one resort for multiple customers instead of a bunch of customized bungalows for each customer, the three avenues for funding, and how the pandemic forced them into developing a completely new product that opened a lot of new doors for them ... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS029 - How GoContractor Supercharges Worker Onboarding And Safety With John Naughton

    Play Episode Listen Later Jul 27, 2021 33:00


    In this episode, I interview John Naughton, who is based in Brisbane. John is the CEO at GoContractor, which was built to help construction general contractors move their worker onboarding and subcontractor safety management online. In the interview we discuss John's background in construction technology and how he strived to provide a solution to help make workers safer, the challenges he faced in New York and Ireland when the pandemic started and construction was shut down, and how he saved the economy and the CIF (Construction Industry Federation) billions of dollars by helping the construction industry safely get back to work before other industries during the pandemic, which caused massive scaling headaches... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS028 - How To Grow And Scale A SaaS Startup In The Perfect Incubator Ecosystem With Lucas Caneda

    Play Episode Listen Later Jun 17, 2021 42:34


    In this episode, I interview Lucas Caneda, who is based in France. Lucas is the Global Team Lead at UNIQORN Incubator (https://uniqornincubator.com/), which is a team of seasoned professionals with a proven track record in taking technology startups from inception all the way to exit. In the interview we discuss Lucases background in rugby and how he is helping rugby clubs to promote themselves, the three main questions he asks clients before deciding to work with them, and the amazing power of influencer marketing... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS027 - The All-In-One Marketing Platform To Identify Key Opportunities For ROI With Safiya Hassan

    Play Episode Listen Later Jun 11, 2021 31:12


    In this episode, I interview Safiya Hassan, who is based in London in the UK. Safiya is the founder of Ready Set Marketing (https://readysetmarketing.io/), which is an all-in-one marketing platform built for the modern day marketer and is beta launching in the 3rd quarter of 2021. In the interview we discuss the excitement of preparing to launch their new SaaS product in the next few months, the challenges of founders not being based in the same location, and the importance of achieving product/market fit to attract investors... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS026 - How SalesFlares CRM Reduces Time Spent On Data Entry By More Than 70% With Jeroen Corthout

    Play Episode Listen Later Apr 7, 2021 19:11


    In this episode, I interview Jeroen Corthout, who is based in Antwerp, Belgium. Jeroen is the Co-Founder Salesflare, which is a simple yet powerful CRM for small businesses selling B2B (https://www.salesflare.com). In this interview, we discuss how Joroen got funding from multiple different sources in the beginning, how he noticed deficiencies in the current marketplace to create his own better solution, and the most common mistakes that inexperienced SaaS founders make in his opinion... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS025 - How Otus Combined Learning Management, Assessment And Data Into 1 Platform With Chris Hull

    Play Episode Listen Later Apr 6, 2021 37:54


    In this episode, I interview Chris Hull, who is based in Chicago. Chris is the Co-founder and Chief Product Officer at Otus LLC, which is an all-in-one K-12 learning management, assessment, and data system (https://www.otus.com). In this interview, we discuss how they solved their own problem initially and then bought the product to market; the challenges that teachers face in the modern world; and how they got their first 100 customers... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS024 - How To Get Finance Using Elite Credit Cards With Exceptionally High Limits With Jack McColl

    Play Episode Listen Later Mar 31, 2021 20:17


    In this episode, I interview Jack McColl, who is based in California. Jack is the founder of Credit Stacking and he helps entrepreneurs increase their credit limit to help scale their businesses with borrowed money (www.thefoundationalfinances.com). In this interview, we discuss the differences between good debt and bad debt; the simple fact that the more money you can borrow, the more money you can make; a deep dive into credit scores; and how SaaS founders can increase their credit limit to help scale their businesses... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS023 - How To Create A Scalable Customer-led Culture In Your SaaS Company With Sowmya Murthy

    Play Episode Listen Later Mar 17, 2021 33:16


    In this episode I interview Sowmya Murthy, who is based in Los Angeles. Sowmya is a SaaS Growth Executive and CCO at Seven Lakes Technologies. From $4B global enterprises to $7M ARR SaaS startups, Sowmya has a history of success in leading high-performance global product, sales, customer success and marketing teams to implement go-to-market strategies that help “the entry product” win against software legacy companies (www.sevenlakes.com). In this interview we discuss creating strong vertical niche markets and building category defining brands that beat legacy enterprise incumbents, how to approach building high-performing go-to-market teams, and Sowmya's favourite business book, Shakti Leadership by Nilima Bhat and Raj Sisodia... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS022 - How SaaS Companies Can Create A Seamless Analytics Experience For Users With Zandra Moore

    Play Episode Listen Later Mar 12, 2021 30:23


    In this episode I interview Zandra Moore, who is based in Leeds, England. Zandra is the CEO and Co-Founder of PanIntelligence, which provides embedded analytics for SaaS Vendors (www.panintelligence.com) In this interview we discuss what is it like being a woman in technology, both the stress and excitement when PanIntelligence was acquired to become a separate company, and how business intelligence helped organisations during the COVID-19 pandemic... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS021 - The 3 Most Important Customer Acquisition Channels For A Young SaaS Company With Tyler Kemp

    Play Episode Listen Later Mar 11, 2021 32:39


    In this episode I interview Tyler Kemp, who is based in Denver, Colorado. Tyler is the founder and CEO of LeadRoll.co. He's been on the marketing advisory board of a 16 billion dollar finance company, and he's helped build several 7 and 8 figure enterprises. He's considered an expert in outbound high ticket sales, and he's got hundreds of clients behind his belt. (www.LeadRoll.co) In this interview we discuss Tyler's CLOSER system for high-ticket service providers & SaaS startups, the most important metrics that early SaaS founders should be monitoring daily, and the most effective customer acquisition channels for growing a young SaaS company in terms of ROI... plus a lot more. www.SaasStartupStories.com www.EmuDomains.com

    SSS020 - The Secrets To Bootstrapping Two SaaS Companies As A Non Tech Founder With Ankit Dudhwewala

    Play Episode Listen Later Feb 21, 2021 26:10


    In this episode I interview Ankit Dudhwewala, who is based in India. Ankit is the founder and CEO of SoftwareSuggest (www.softwaresuggest.com), which is an online platform which helps Businesses, Organizations & Professionals, in selecting the best software solutions… and also CallHippo (callhippo.com), which is a business phone system that allows pre and post telephony automation. In this interview we discuss how a non-tech founder can successfully run a SaaS business without knowing a line of code, how Ankit found the right people to take care of the tech side of the business, and how he uses SEO as his main customer acquisition channel... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS019 - How To Stay Alive In The Early Stages Of A SaaS Company, And Then Scale With Maddy Agrawal

    Play Episode Listen Later Feb 11, 2021 35:45


    In this episode I interview Maddy Agrawal, who is based in Lausanne, Switzerland. Maddy is the founder and CEO of Startup to Scaleup, which is an agency that helps B2B & SaaS founders scale fast with a scientific approach to marketing funnels, tech automation, and sales team processes. (www.startuptoscaleupnow.com). In this interview we discuss the pros and cons of both bootstrapping and accessing venture capital funding, how a young SaaS startup company can avoid running out of money, and the #1 metric a new SaaS company should be focusing on like a hawk every day... plus lots more. www.SaasStartupStories.com www.EmuDomains.com

    SSS018 - How To Get Access To Thousands Of Live Events With A Unique Credit System With Ed Vincent

    Play Episode Listen Later Jan 20, 2021 19:46


    In this episode I interview Ed Vincent, who is based in Austin, Texas. Ed is the founder and CEO of festivalPass, which is the world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more. (www.festivalpass.com). In this interview we discuss how a combination of things in Ed's background led to him coming up with the idea of a marketplace for live events, how COVID made things difficult when the company started (but is now seen as an opportunity when it eventually dies off), and also the advantage of being the first business of it's type to enter the market. www.SaasStartupStories.com www.EmuDomains.com

    SSS017 - How AI Content Intelligence Can Research, Plan and Craft Content For ROI With Jeff Coyle

    Play Episode Listen Later Jan 18, 2021 28:58


    In this episode I interview Jeff Coyle, who is based in Georgia. Jeff is the Co-founder and Chief Strategy Officer at MarketMuse, which is an AI Content Intelligence and Strategy Platform that transforms how you research, plan, and craft your content. (www.marketmuse.com). In this interview we discuss how Jeff got MarketMuse off the ground with the help of Angel Investors, how most marketers have no idea about the return on investment of their content (including a sunk cost), and also how they eat their own dog food by using their own platform for customer acquisition. www.SaasStartupStories.com www.EmuDomains.com

    SSS016 - How To Ensure Your Company Culture Aligns With Your Values And Expectations With Joseph Fung

    Play Episode Listen Later Jan 13, 2021 22:30


    In this episode I interview Joseph Fung, who is based in Ontario, Canada. Joseph is the founder and CEO of Uvaro (www.uvaro.com), which is a sales training platform that accelerate careers in Tech Sales, and also Kiite (www.kiite.ai), which is a platform to provide sales teams with the information they need to ramp up quickly and increase funnel velocity. In this interview we discuss how Joseph has managed to come up with both B2B and B2C solutions for tech salespeople and tech businesses looking for talented salespeople, the importance of defining your company values at the very start, and the challenge of creating fair compensation for team members in a global marketplace. www.SaasStartupStories.com www.EmuDomains.com

    SSS015 - How To Deal With Confidentially And Internal Piracy With Joan Melendez & Dawon Hawkins

    Play Episode Listen Later Jan 11, 2021 33:27


    In this episode I interview Joan Melendez & Dawon Hawkins, who are based in Seattle, Washington. Joan is the founder of Xcelrate UDI, and Dawon is the COO. Xcelrate UDI is a SaaS company created to help more than 450 healthcare facilities to identify and prevent the use of unsafe medical devices, biologics and supplies (www.xcelrateudi.com) In this interview we discuss the challenges of dealing with dishonest employees, how Xcelrate UDI prevents the use of unsafe medical devices and significantly improves accuracy, and how they have managed to become the market leader in their niche. www.SaasStartupStories.com www.EmuDomains.com

    SSS014 - Everything You Need To Know About Getting Your SaaS Business Valued With Bharat Kanodia

    Play Episode Listen Later Jan 7, 2021 18:57


    In this episode I interview Bharat Kanodia, who is based In San Francisco. Bharat has valued over 2,000 businesses including companies like Uber, AirBNB, DoorDash, GE, Tesla. And he has signed off on over 4,500 valuations with $2.6 trillion in assets globally. Check out his YouTube channel here https://www.youtube.com/c/whatsitworth. In this interview we discuss the most common reasons a business would seek a valuation, the most important things that affect a SaaS companies valuation, and at what stage of a businesses growth should you start considering getting a valuation. www.SaasStartupStories.com

    SSS013 - The Ultimate Suite Of Platforms For Podcasters And Audio Producers With James Mulvaney

    Play Episode Listen Later Dec 14, 2020 27:18


    In this episode I interview James Mulvany, who is based in Manchester, UK. He's the Founder and CEO at Radio.co, Podcast.co, and MatchMaker.fm, which are a suite of programs created for podcasters and audio producers. (www.Radio.co, www.Podcast.co, and www.MatchMaker.fm). In this interview we discuss how building one platform led to building the next platform to serve a market demand, how James first started off doing everything at Radio.co and progressed to focusing on the business and marketing side of things, and some super exciting plans for taking MatchMaker.fm to the next level. www.SaasStartupStories.com

    SSS012 - The Ultimate Tool To Easily Create Amazing Celebration Videos With Ross Sabourin

    Play Episode Listen Later Dec 9, 2020 23:07


    In this episode I interview Today my special guest is Ross Sabourin, who is based in Manitoba, Canada. He's the Co-Founder at VidDay, which is software that allows you to easily collect video messages and photos to create the best celebration video — all in one place (www.vidday.com). In this interview we discuss the approach the approach of ready, fire, aim to combat procrastination, how Ross managed to cope with explosive growth in the early stages of the company, and how viral referrals are working like gangbusters for them. www.SaasStartupStories.com

    SSS011 - How To Teach Old Products New Tricks Through Smart Custom Software With Jacob Glenn

    Play Episode Listen Later Dec 7, 2020 22:25


    In this episode I interview Jacob Glenn, who is based in Cleveland, Ohio. He's the Founder and President at M Genio, who are a boutique firm that develops custom software to fit your specific needs (www.mgenio.com). In this interview we discuss why on-shore and in-person is the best way to develop software, the changes Jacob has observed in the software industry over the last decade, and why a boutique firm dedicated to delivering best-in-class solutions can add massive bottom-line value. www.SaasStartupStories.com

    SSS010 - The Ultimate Tool To Organize Your Daily Activities In One Place With Ashutosh Priyadarshy

    Play Episode Listen Later Dec 4, 2020 20:22


    In this episode I interview Ashutosh Priyadarshy, who is based in the San Francisco Bay Area. He's the Founder at Sunsama, which is a daily planner for elite professionals that helps you plan out a focused workday by pulling together your tasks from all of your tools (www.sunsama.com). In this interview we discuss how Ashutosh stayed motivated to work on Sunsama for six years and six different iterations, and the biggest challenges he had to face when he started working on the software. www.SaasStartupStories.com

    SSS009 - How SaaS Companies Can Effectively Outsource Their Customer Service With Jim Coleman

    Play Episode Listen Later Dec 2, 2020 27:30


    In this episode I interview Jim Coleman, who is based in Denver, Colorado. He is the Co-Founder at xFusion, who specialise in customer support for SaaS businesses (www.xfusion.io/). In this interview we discuss how SaaS founders can improve the quality of customer support they're providing, and how SaaS solopreneurs can make the jump from handling all support themselves to making their first hire or outsourcing www.SaasStartupStories.com

    SSS008 - How To Identify Gaps In Your Customer Journey And Their Impact On Revenue With Jason Reichl

    Play Episode Listen Later Nov 30, 2020 25:53


    In this episode I interview Jason Reichl, who is based in San Francisco, California, and is the CEO and Co Founder at Go Nimbly (www.gonimbly.com). In this interview we discuss what Jason means by "#SiloNoMore", how to effectively break down silos in organizations, and how to identify processes, systems and pain points to prioritize work based on revenue impact. www.SaasStartupStories.com

    SSS007 - The Long Term Benefits Of Partnering With Customised Software Professionals With Ken Auer

    Play Episode Listen Later Nov 27, 2020 21:31


    In this episode I interview Ken Auer, who is based in Holly Springs, North Carolina and is the Founder & CEO of RoleModel Software (www.rolemodelsoftware.com). In this interview we discuss the importance of tight feedback loops from concept through to the ongoing support of software, and why custom software is often a wise long-term investment, rather than trying to do it yourself. www.SaasStartupStories.com

    SSS006 - How To Acquire Grow and Exit SaaS Companies With Akeel Jabber

    Play Episode Listen Later Nov 25, 2020 20:20


    In this episode I interview Akeel Jabber, who is based in Canada and is the founder of Horizen Capital, (www.horizencapital.com). In this interview we discuss what he looks for in a SaaS company to acquire, how he grows his companies, and what signs he looks for to know when the time is right to sell. There is pure gold in this interview for anybody keen on mastering the SaaS game. www.SaasStartupStories.com

    SSS005 - How Non-technical Founders Can Succeed In SaaS With Aman Agarwal from Sanpram Transnational

    Play Episode Listen Later Nov 23, 2020 28:34


    In this episode I interview Aman Agarwal, the founder of Sanpram Transnational (sanpram.com), who is based in Estonia. Aman was previously a B2B sales executive for two tech startups both worth more than $1 billion. Currently he is focused on his education company, Sanpram, that is an advanced technical fluency program for non-technical executives and entrepreneurs in the software industry. In this interview we discuss how he plans to help non technical founders bridge the gap with engineers and techies. We also discuss how non technical founders can approach hiring their first few engineers. www.SaasStartupStories.com

    SSS004 - Measuring & Improving Search Engine Visibility with Chris Dickey From Visably

    Play Episode Listen Later Nov 17, 2020 25:39


    In this episode I interview Chris Dickey, the founder and CEO of Visably (www.visably.com), who is based in Jackson, Wyoming. We discuss how Chris managed to get Visably off the ground, the challenges he faced in the beginning, and how Visably measure & improves search engine visibility.

    SSS003 - The Quickest Easiest Way To Start And Manage A Website For Podcasts With Brenden Mulligan

    Play Episode Listen Later Oct 5, 2020 30:52


    In this episode I interview Brenden Mulligan, the founder of Podpage (www.Podpage.com), who is based in San Fransisco. We discuss how PodPage was originally started to help a friend to start a website for podcasting, and how the business acquires and maintains its customers.

    SSS002 - How To Get Unlimited Podcasting Bandwidth With Mark Kumar

    Play Episode Listen Later Aug 31, 2020 26:43


    In this episode I interview Mark Kumar the Founder of Simple Podcast Hosting (simplepodcastcloud.com) to discuss how he managed to launch his company. We also discuss his competitive advantage against other big players like Libsyn and Podbean. www.SaasStartupStories.com

    SSS001 - Introduction To The SaaS Startup Stories Podcast

    Play Episode Listen Later Aug 30, 2020 7:45


    In this episode I talk about why I created this podcast, what you can expect and how to get access to the podcast episodes. www.SaasStartupStories.com

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