Sockjig Sneaker Podcast

In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I also discuss Zadeh Kicks Pleads Guilty, Nike News, What Happened to Air Max Day and why don't they call it Air Max Day any more? I wonder if StockX Verified Seller program has a strike team auditing resellers. Plus a lot more!Timestamps00:00 Intro04:45 On Feet05:50 Pickups: Nigel Brick by Brick Jordan 4 10:04 Pickup: Kith 997.5 Easter11:20 Pickups: Kobe 6 Dodgers & Action Bronson 990v612:12 Misses: Jordan 4 SB Navy12:48 Recent Releases13:17 Supreme Air Max 113:52 Salehe NB 991v2 Grimace be the Shoe14:39 JaeTips Saucony Jazz 9 - I Love You But I'm Busy18:32 Unheardof Adidas Adistar Cushion 3 Piggy Runners20:32 Air Max 95 Neon22:00 A Ma Maniere Pack23:53 New Balance Spring Releases and Kith vs Packer 25:28 Zadeh Kicks Pleads Guilty29:07 Nike Earnings, DTC Shareholder Lawsuit 31:03 Tinker Got a Weird Case33:10 What Happened to Air Max Day?37:31 StockX Verified Seller Program47:12 Should Bodega Be Saved?54:25 Staying Relevant / Not Getting Stale58:08 Persona Based Brands59:51 UnheardOf Case Study

In this episode, I do a Top 10 Signs That Sneakers Are Back List. I also do release recaps of Bred 1 and Union Jordan 1 release. And cover sneaker news over the recent month. A fun show as always so check it out~!Timestamps00:00 Intro02:21 Skips: Haven Asics Gel Nimbus 10.103:01 Black Toe 1s and Sneakerhead Math04:38 Undefeated Spiridon Needs a Gimmick05:32 Air Max 1 Polly Adventure and the Triangle Stitching08:39 Misses: Kobes, Galaxy Foams11:19 Pickups: Black Metallic Jordan 5s12:17 JFG New Balance 992 Aged Well16:33 Bred 1 85 High20:39 Union Jordan 1 Chicago Shadow22:36 Yuto Dunk SB Matcha24:51 Recent Releases: Bred 1 85 Highs27:30 Union Jordan 1 Chicago Shadow Release39:45 News: Tom Sachs Put Some Pants On And Announced Mars Yard 3.043:36 A New Low For Kanye50:09 Nike Skims54:30 Kai Cennat gifts a Freddy Kreuger SB58:57 Travis Scott and WWE01:04:38 StockX Found Liable for Selling Counterfeits01:09:31 Sneakers and Tariffs01:16:40 Top 10 Signs That Sneakers Are Back

In this episode, we talk about the release of the Bred 1 85 High and if the marketing fit the low stock numbers and distribution. We talk about the community resentment and take a look at the 5 Stages of Sneakerhead Grief. Other topics covered include Corteiz's design contest, sneaker retailers hurting and the recent fires in Los Angeles.  Timestamps: 00:00 - Intro 06:48 - On Feet, Skips and Misses  09:53 - Corteiz Design Contest 15:24 - Sneaker Retail Hurting 19:48 - LA Fires 25:40 - 2025 Bred 1 Release 27:04 - Most Historically Accurate Jordan 1 Ever 29:06 - Ticketmaster Approach to Pricing 30:33 - Stock Numbers and White Glove Service 36:13 - Marketing Blitz 42:27 - 6 Year Cycles 44:21 - Disconnect / Resentment 45:41 - Everything Should Be a GR Opinion 48:08 - 5 Stages of Sneakerhead Grief

In this episode I talk about the making of sneaker of the year lists and the criticism they get and why I believe that anyone creating lists like this should embrace the debate. That leads to the main segment which is about how fandom is changing in sneakers and all other niches. I talk about how it's becoming more tribalistic and how that affects the state of criticism and feedback in this modern digital age. There's also a special announcement! Timestamps 00:00 - Intro 03:25 - On Feet 04:19 - Pickups 13:40 - Misses 15:07 - Skips 17:17 - James Whitner, Virgil Abloh and The Lore of a Swoosh on a Converse 19:00 - Embrace Debate: Making Sneaker of the Year Lists  28:45 - Fandom vs Tribalism in Sneakers

In this episode, I discuss my spat with the Editor in Chief of Complex, criticism vs hating, how past history affects harshness, the backlash, and a lot more. It's not intended as a rant, it's intended as a reflection. Also, Sneaker Guy of the Week returns, plus the debut of a new segment: We Are So Back / It's So Over. 00:00 - Intro 05:40 - Pickups 06:11 - Misses 07:33 - Skips 10:48 - Upcoming 13:06 - Sneaker Guy of the Week 15:05 - We Are So Back / It's So Over 22:21 - Sneaker of the Year Panels 25:41 - The Zone of Conflict of Interest 26:53 - Recap of What I Said Last Episode 29:56 - Whitaker Group x adidas official 34:17 - What Does an Editor in Chief Do? 38:10 - EIC Responds 41:11 - Looking For Clout 42:10 - Anonymous 47:35 - Journalism Skills 48:18 - Go Outside 48:54 - God Bless 53:40 - My Response 58:29 - Outro Cover includes artwork by Aldo Giorgini

In this episode we talk about James Whitner not getting charged by feds and apparently signing with adidas and speculate if his relationship with Nike and Jordan will continue. We also talk about the Nike CEO John Donahoe stepping down and who's really to blame for Nike's decline in these last 5 years. Some other topics, we talk about StockX sneakers available at Walmart, TwoJsKicks apparently out at Urban Necessities, customizers selling fakes, and Tom Sachs back at Nike. A lot of topics! If I had more time, I woulda made a shorter podcast. Timestamps 00:00 - Cold Open: Let the Blessings Come In 00:18 - Intro 02:10 - On Feet 02:30 - Pickups 05:26 - Skips 12:05 - EQL Feedback 15:31 - Influencer Era 20:18 - StockX Sneakers Available at Walmart 23:51 - TwoJsKicks Apparently Out At Urban Necessities 27:46 - JSM Customs Accused of Selling Fake Customs 39:03 - Tom Sachs Back at Nike 46:01 - James Whitner Gives Up Claim to $1.2 Mil  50:33 - Complex Interview 57:16 - Potential Adidas Deal 1:00:03 - Working With Multiple Brands 01:02:10 - Nike Relationship Over? 01:07:14 - Prosper Closing 01:08:27 - MJ and James Whitner 01:10:08 - Nike CEO Out 01:17:21 - Outro

In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events. I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of mass producing counterfeit sneakers. Allegedly. Timestamps 00:00 - Cold Open 00:21 - Intro  02:38 - On Feet / Pickups 09:22 - Skips 12:57 - Upcoming 15:06 - Shoe Surgeon Sued By Nike 26:08 - EQL and Customer Data 29:22 - Disclaimers 33:17 - Kept The Same Energy 36:12 - Twitter Timeline of Events 46:46 - One Time Exception 51:38 - Tweets Deleted 53:45 - Blowback 57:16 - JBosston617's Side of the Story 01:00:52 - Morality and Companies 01:04:04 - Avoiding Company Ending Events 01:08:43 - Who's to Blame Buy socks at https://shop.sockjig.com/

The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops. You can find Corey Whatever at: https://whateverindustries.com/ Twitter: @corey_whatever Instagram: coreywhatever Timestamps 00:00 - Intro 06:41 - Corey Whatever 07:21 - Starting Point with Retailers 13:14 - Working with Converse on the Lost Daze Weapon Low FNF 20:27 - Part 2 Reaction 21:30 - Working with Shopify on Drops 25:17 - Collabs are Awesome for Brands 28:19 - Nina Chanel Abney Jordan 3 Drop 32:43 - When Things Go Wrong 40:31 - FNF 46:34 - Resellers Cause Havoc 55:17 - Have You Seen The Backdoor 57:56 - Getting New Brands To The Next Level Support the Jig, buy socks at https://shop.sockjig.com/

Premise You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online. Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistics involved in warehousing and shipping 10k pairs. If you like the episode, consider buying some Sockjig Socks: https://shop.sockjig.com/ Timestamps 0:00 - Cold Open: Pump Up The Volume 0:35 - Intro 02:14 - Premise: You're Getting 10k Pairs of a Hype Dunk SB to Release 04:16 - Why a Nike SB Dunk for the Collab? 06:55 - Think of it Like You're Planning a Wedding 07:35 - Start With Why 08:56 - The Business of Collabs 13:54 - Release Strategy 14:40 - Marketing Plan 17:29 - A Sidebar on Location Clearance 21:03 - In-Store Raffle 25:19 - FNF / VIP 27:08 - Online Drop or Raffle 30:32 - To Backdoor, or Not To Backdoor 34:00 - Option 1: 100% Retail, No Backdooring 34:53 - Option 2: 80% Retail, 20% Backdoored at $200 36:39 - Option 3: 80% Retail, 20% Backdoored at $300 37:08 - Option 4: 50% Retail, 50% Backdoored at $350 38:13 - Option 5: Full Trophy Room Mode 38:45 - Recap 40:51 - Final Stock Allocation 42:46 - Logistics Plan 46:21 - Shipping 10k Sneakers 48:57 - 3PL - Third Party Logistics 53:25 - Did Any Pairs Fall Off the Truck? 54:05 - Backdooring Logistics 55:10 - Drop Time 56:30 - Customer Service 58:21 - What If the Online Drop Didn't Go Well? 01:01:22 - Post Release

This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s. Listen and Subscribe to Loose Laces Podcast Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T Spotify https://podcasts.apple.com/us/podcast/loose-laces/id1623728170 YouTube https://www.youtube.com/@LooseLacesPod/ The Game Is The Game Socks available now at https://shop.sockjig.com/

This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more! Links New Socks Available Now! shop.sockjig.com MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/ Whatever Industries: https://whateverindustries.com/ Timestamps 0:00 Cold Open 00:12 Intro 01:25 Shohei Ohtani Article on MLB.com 04:42 How to Release a Collab Sneaker Series 07:07 On Feet  07:45 Pickups 12:09 Skips / Recent Releases 20:34 Misses 21:55 Don't Stop Disbelieving About Tomorrow 24:19 Skepta's Getting Royalties 27:59 Nike Stepping in the Drake v. Kendrick Beef 29:03 Kanye x Nike Not Happening 31:14 Kool Kiy Gets a Slap on the Wrist 33:28 Intro: UP NYC Lightning 17 Drop 38:35 How to Release A Collab Sneaker: Start With Why 41:26 The Why 48:11 The How: Designing a Release Strategy 54:11 Evaluating EQL  01:02:05 Rewarding Loyalty 01:04:35 The What: Did You Get it Right? 01:06:27 Post Mortem / Retrospective 01:09:50 JBalvin Release 01:10:29 Travis Scott Release 01:12:34 Action Bronson Release 01:14:30 Nina Chanel Jordan 3 01:17:29 HUF AM1 01:18:02 Outro

An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024. Timestamps 00:00 - Entrance 02:01 - Intro 04:33 - Opening Remarks 15:49 - State of Sneaker Market 17:41 - The Rise of EQL 19:30 - State of Reselling: Resell is Dead, Long Live Resell 21:24 - State of Resell Apps 23:15 - State of Sneaker Media 34:27 - State of Sneaker Retailers 36:33 - Boutiques and the Loss of Targeted Facebook Ads 38:51 - Big Box Retailers 40:20 - PacSun Supporting Independent Streetwear Brands 41:09 - State of Signature Basketball Sneakers 44:18 - A'Ja Wilson and Nike Gaslighting 47:04 - Too Many Signature Shoes? 48:16 - One Release a Year 51:06 - AE1 and Being On Offence 53:56 - State of Nike 58:43 - Dylan Raasch Leaving Nike 1:02:40 - State of Jordan Brand 1:09:19 - State of Nike SB 1:11:16 - State of Adidas 1:13:20 - New Balance is a Family Biz 1:17:47 - Asics: Getting GRs Over 1:19:48 - Reebok and Authentic Brands Group 1:27:13 - Other Brands: Salomon, Saucony, Puma, Hoka, On, Crocs, Luxury, Independent Brands 1:31:59 - Outro https://shop.sockjig.com/

In this episode, I talk about Nike's marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view. Timestamps 00:00 - Newsradio Cold Open 00:21 - Intro 03:09 - Pickups / Skips / Misses 04:54 - Skips 06:35 - Misses 08:47 - Bode Astrograbbers 13:19 - Hidden NY Asics 20:42 - Nike and Goat 24:51 - Nike's Marketing and Shitty Products Problem 29:41 - Nike's AI Designed Sneakers 31:39 - Nike and MLB Fanatics Deal 33:35 - The Sword of Donahue 37:08 - Big in Japan 41:09 - Picking a Travel Sneaker 42:02 - Clothing for Japan 45:01 - Initial Thoughts in Japan 48:42 - Cash Money 49:42 - Language 50:51 - Food 54:12 - Transportation 57:07 - Sneakers Japanese Wear 59:52 - Clothing Japanese Wear 1:01:36 - Shopping 1:08:37 - Ginza and the History of Japanese Men's Fashion 1:15:19 - Closing Thoughts Buy Sockjig Socks https://shop.sockjig.com/

In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more! Timestamps 0:00 - Cold Open: Thurston Moore 02:51 - Pickups 04:17 - Skips 07:12 - Misses 08:56 - HartCopy adidas BW Army Release 13:14 - Wale Deserves More 16:36 - Nike Signs Kai Cennat 20:13 - Complex Sold to NTWRK App 25:14 - Future Sneaker Influencers and Livestreaming 27:27 - Trump at SneakerCon 40:01 - Shawn Stussy Says Sneaker Culture is Officially Over 49:09 - Outro

Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned startup in the sneaker industry. We also talk about the challenges of having a startup that launched just before Covid-19, and also now the slowing sneaker economy. We also talk about what happened with the recent app UI changes and the strong customer feedback on those changes. Timestamps 00:00 - Intro 01:22 - Interview 07:18 - Becoming a Tech Cofounder 15:02 - Tech Startup During Covid 19:36 - Importance of Community 21:47 - Importance of Black Owned Startup in the Sneaker Industry 26:32 - Jason Mayden 33:10 - Tradeblock App 34:50 - Slowing Economy and Down Sneaker Market 39:58 - Recent Tradeblock UI Changes 48:42 - What's Next for Tradeblock 53:53 - Sneaker March Mania

This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezys from EU sites in the middle of the night. A time many look back on now as a golden age. Timestamps 00:00 2024 Intro 01:15 What is a Sockjig? 02:36 2017 Sneaker Boom  05:11 Rundown 05:40 Nike Off-White The Ten Drop 11:40 Sean Wotherspoon: Need Supply Virginia Drop 15:11 Nike 2017 Year in Review 20:39 Nike Collaborators 20:43 Acronym 21:08 Tom Sachs 22:12 Vlone 23:07 PSNY 23:28 Travis Scott 24:05 Jordan Brand 25:55 New Balance  26:43 Fear of God 27:20 Big Baller Brand 27:30 Yeezys 31:17 adidas Ultraboost 33:23 Pharrell and 4D 33:46 4D 34:15 Outro Support the show! Buy socks at ⁠https://shop.sockjig.com/

In this episode I discuss bold predictions for sneakers in 2024: Send me your 2024 Bold Predictions. Click Send a voice message button here: ⁠https://podcasters.spotify.com/pod/show/sockjig⁠ I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Nike and Tiger Woods split and why Nike is letting legends walk. I think talk about the challenges in digital media with recent layoffs at Sports Illustrated, Pitchfork and of course Buzzfeed being broke and content creation in this era. I also talk about my personal goals with content creation and have a retrospective on the podcast, creating best of the year and worst of the year lists. And finally talk about my personal year in sneakers: favourite pickups, misses, regrets and shoes I sold. The Best Sneakers of 2023 - 64 Tournament Bracket https://www.sockjig.com/bestof2023/ Top 20 Worst of the Year in the World of Sneakers https://twitter.com/sockjig/status/1744190809581494595 Timestamps 00:00 - Cold Open 00:19 - Intro 03:00 - On Feet / Pickups / Skips 04:43  - Bold Predictions For 2024 10:05 - Project Blitz Warehouse Raided 13:14 - Stanley Cup Hype 17:59 - Kith Loyalty Program 27:30 - Nike and Tiger Woods: Being the Big Dog 34:43 - Aside: Getting Paid More for Cartoon Dunk Concept Photoshops Than Working at Nike 36:22 - Digital Media and Buzzfeed's Debt Problem 45:16 - Content Creation as an Independant Content Creator 56:27 - Podcast Retrospective 01:05:53 - Sneaker of the Year Lists 01:09:42 - Personal Year in Sneakers 01:22:24 - Worst Of The Year In Sneakers List 01:29:05 - Outro Support the show! Buy socks at https://shop.sockjig.com/

In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tournament, the sneaker community, perception, validation and people wanting to be the Sneaker Mayor. And I once again have to address my enemies. Also, BridgeGPT sits in with me for the entire episode as a sidekick. Loaded show! There's lots insights and analysis and unhinged content that you'll only get from this show, so I hope you enjoy.  Timestamps 0:00 - Cold Open: Twix Size 00:04 - Intro 05:08 - On Feet 06:34 - Pickups 10:45 - Skips 12:27 - Misses 13:01 - Sneaker of the Year Tournament 15:40 - Meet The Sneaker Mayor 20:39 - Sockjig Addresses His Enemies Part II 30:44 - BridgetGPT Gives Content Suggestions 32:46 - AE1 and Cactus Mac Disruptive Sneaker Marketing 44:29 - JaeTips and The Playbook for New Collaborators 58:49 - Jerry the Visionary: Fear of God x adidas 01:13:32 - Outro https://shop.sockjig.com/

In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing, design, and distribution on a brand's success. We also discuss Lois attending ComplexCon, what people are wearing in Erewhon, and the impressive rise of Emily Oberg's Sporty and Rich brand. Timestamps 0:00 - Cold Open 00:12 - Intro 02:39 - Interview with Lois Sakany 03:22 - James Whitner and The Foundation 11:41 - Attending ComplexCon 16:19 - Sneakers at Erewhon 23:39 - Sneaker Analyst for Wall Street 33:04 - What's Next for adidas and Nike? 47:33 - Snobette and Women's Streetwear Lois Sakany https://snobette.com/ https://snobette.substack.com/ @LoisSakany

In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have been laundered and traced back to Whitner. We explore a possible timeline of events from 2017 to 2022, examine key players involved, and touch on the court documents. We also delve into past backdoor allegations against Whitner and also his growing influence at Nike and the uncertainty of his future in light of the scandal. Amidst all these revelations, we are reminded that allegations remain allegations until proven guilty in a court of law. Timestamps: 00:00 - Cold Open 04:12 - The Major Players 08:28 - The Scheme 14:00 - Axe to Fall: A Timeline 17:46 - Backdoor Allegations over the Years 19:56 - Influence at Jordan Brand 21:34 - What's Next 29:54 - Outro

In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to help going forward. I also talk about Kanye story in NYT, CPFM Flea 2, and Complex cancelling shows. Sockjig Socks in Elachi Green available now at shop.sockjig.com Timestamps 00:00 - George Cold Open 00:20 - Intro 01:45 - Sockjig Socks Available Now 03:58 - Pickups, Skips, Misses 06:34 - Kanye NYT Story 11:17 - CPFM Flea 2 23:28 - Complex and the Future of Digital Media 31:34 - The Future of Sneaker Retail 36:32 - Sneaker Retail Closures 40:13 - History of Retail 41:32 - Classic Retail Model 44:23 - Generations 47:45 - The Decline of Retailers 54:00 - Current State of Sneaker Retail 59:44 - Sneaker Brands and DTC 1:02:48 - Everything Online 1:07:39 - How to Save Retail 1:23:49 - What Nike Can Do To Help 1:29:23 - Summary Books Retail Therapy by Mark Pilkington The Secret Life of Groceries: The Dark Miracle of the American Supermarket by Benjamin Lorr Links ⁠https://linktr.ee/sockjig⁠⁠⁠ ⁠⁠⁠https://shop.sockjig.com/

In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 - Misses 04:20 - Nike dotSwoosh TINAJ 08:17 - Born x Raised Release 21:09 - Kith Toronto ⁠https://linktr.ee/sockjig⁠⁠ ⁠⁠https://shop.sockjig.com/

In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes. Timestamps 00:00 - Funkmaster Flex Cold Open 02:30 - On Feet 03:22 - Pickups / Skips / Misses 11:56 - Size 13 Takes 14:03 - Nike v. Kool Kiy Lawsuit Update 19:43 - Fake Apologies 33:47 - Tremaine Leaves Supreme 39:50 - Fake Sneakers 44:40 - Stolen Sneakers 48:43 - Backdoored Sneakers ⁠https://linktr.ee/sockjig⁠ ⁠https://shop.sockjig.com/

What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX Timestamps 00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX 04:55 - Intro 07:04 - Disclaimer 08:44 - What's Good About StockX? 11:23 - Authentication 23:36 - Nike NFT Lawsuit 26:52 - Fakes on StockX 31:52 - Rapid Fire 34:13 - Voice Messages 38:56 - Buying on StockX 44:30 - Selling on StockX 52:36 - Customer Service 58:12 - Tech Fuck-ups 01:00:38 - Too Stupid or Too Cheap 01:03:26 - How StockX Has Changed Sneaker Culture Forever 01:06:49 - StockX is Spirit Airlines ⁠https://linktr.ee/sockjig⁠⁠ ⁠⁠https://shop.sockjig.com/

A conversation with designer, Creative Director, and entrepreneur Joe Freshgoods. We talk about his approach to creating sneakers and storytelling. We talk about the business side of collabs, and also detail what happened with adidas. Finally we talk about how Joe handles drops, both in person and online. It's a very candid and in depth conversation with Joe. He shares a lot of exclusive details, and doesn't generally do very many long form interviews, so check it out. https://twitter.com/JoeFreshgoods https://www.instagram.com/JoeFreshgoods Timestamps 00:00 - Intro 04:23 - Conversation with Joe Freshgoods 06:22 - Adidas 18:54 - Sneakers and Storytelling 46:02 - Drops 52:46 - Online Drops 59:53 - Chicago 01:02:45 - Outro ⁠https://linktr.ee/sockjig⁠ ⁠https://shop.sockjig.com/

In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches. Timestamps 00:00 - Cold Open: Tony Soprano 00:26 - Intro 03:31 - Sock Drop 04:33 - On Feet 06:05 - Pickups and Skips 09:32 - JaeTips Saucony 10:15 - Spider-Man Jordan 1 12:38 - Jarritos Dunk SB 15:24 - Yeezys Return 22:28 - Travis SB Restock Rumour 32:35 - Nike Business Insider Story 38:38 - The Sneakers are Dead Crowd 40:29 - GNR and Nirvana Tangent 44:43 - Life Advice for New Sneakerhads 47:22 - The War Against Embarrassment 48:18 - You Don't Need to Know the History of Every Good Shoe 52:31 - Skip All the Oldhead Silhouettes 53:22 - The Limits to Nostalgia 54:38 - If Weren't There You Weren't There 55:51 - Respect 57:56 - Sneaker Collection 01:00:07 - The Importance of Memory 01:02:18 - Outro If you liked this episode you may also like semi related Episode 39 - Sneaker Taste ⁠https://linktr.ee/sockjig https://shop.sockjig.com/

In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about representation and women in sneakers. And throughout the interview I read aloud some of her memorable tweets to her, which was a lot of fun. JerLisa Nicole Twitter: ⁠https://twitter.com/JerLisa_Nicole⁠ Instagram: ⁠https://www.instagram.com/jerlisa_nicole/⁠ Timestamps 00:00 - Intro 02:11 - Interview 01:21:09 Outro ⁠⁠https://linktr.ee/sockjig

In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more. Timestamps 00:00 - Cold Open 00:26 - Intro 02:00 - OG Sockjig Sock Drop 02:52 - On Feet / Pickups 04:55 - Misses 06:28 - Skips 10:17 - Upcoming Drops 10:53 - Corrections and Updates 13:54 - Joe Grondin to ALD 15:56 - Fear of God Adidas Unveiled 19:55 - SNKRS App Botched Drops 27:22 - Nigo Air 29:26 - Union Jordan 1 Footscape 31:37 - YCMC Closing 33:22 - AIR Movie 34:57 - BridgetGPT Returns 39:17 - How Generative AI Could Disrupt the Sneaker Industry 46:24 - Sneaker Brands 51:31 - How AI Could Improve Customer Service 52:49 - Generative AI and Sneaker Media 54:34 - Generative AI and Content Creators 57:50 - Generative AI and Sneakerheads 59:34 - Generative AI and Resellers 01:00:25 Issues ⁠https://linktr.ee/sockjig

In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more! Timestamps 00:00 - Action Bronson Cold Open 00:11 - Intro 01:05 - Limited Socks Restock 02:12 - On Feet 03:03 - Pickups 06:38 - Skips 09:30 - Misses 11:54 - StockX 38 Pairs Scoop 21:16 - Mac Attacks  23:10 - Joe Grondin Leaves New Balance 24:18 - adidas and Beyonce Split 24:46 - Kanye Watches 21 Jump Street 26:44 - Jerry Lorenzo is a Delicate Genius 31:34 - Tom Sachs is a Delicate Genius ⁠https://linktr.ee/sockjig

A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023. Timestamps 00:00 - Cold Open: Just a Game 00:27 - Intro 04:10 - Opening Remarks 09:49 - The Economy and Middle Class Sneakers 13:59 - State of Collabs 18:30 - Nike 21:17 - Jordan Brand 23:25 - Nike SB 24:45 - Adidas 28:31 - Yeezys 35:24 - New Balance 38:10 - Other Brands 41:26 - Retailers 45:40 - Reselling 49:37 - Sneaker Influencers 51:09 - Sneaker Youtubers 360 Deal with Complex 57:05 - Sneaker Media 01:00:51 - TikTok / Instagram Reels 01:01:56 - Twitter 01:02:52 - Final Thoughts https://linktr.ee/sockjig

In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler! Timestamps 00:00 - Cold Open - Those are IOUs 00:44 - Intro 05:12 - On Feet / Pickups / Misses / Skips 07:35 - BridgetGPT the Sneaker AI 12:06 - JA1 Designed by Ben Nethongkome 12:46 - Panda Jordan 1 13:53 - Teddy New Balance that look like ASICS 15:08 - Adidas Losing Money 18:07 - Product That Doesn't Make Sense for North America 19:27 - Quoted in Business Insider 20:44 - Union AJKO Retcon 24:48 - Sneaker Leaker Wars 26:42 - Brand Rollouts and Leaks 30:12 - MSCHF Astro Boy Boots 35:38 - Burning Bridges: Joshua Vides Calls Out Nike 41:17 - DotSwoosh Ecosystem 44:14 - Tiffany AF1s 52:44 - Consignment as a Concept 57:16 - Banned LA 01:01:06 - Nike Suing Bape 01:07:16 - Outro https://linktr.ee/sockjig

In this episode, I speak with Jean-Michel Lemieux, aka @jmwind, ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the early days of anti-bot protection and how it evolved, including his relationship with Sneaker Twitter and bot developers. We also discuss Shopify as a platform and what makes it into the core platform and what does not and why. Plus a lot more! Timestamps 00:00 - Cold Open: Stephen A 00:22 - Intro 03:18 - Sock Drop 04:29 - Interview 08:58 - Landing Supreme as a Shopify Customer 15:16 - Rebuilding Checkout 26:54 - Early Days of Anti-Bot Protection 33:09 - Dealing with Botched Drops 39:19 - Why is anti-bot only a Shopify Plus feature? 43:08 - Raffles 49:29 - Sneaker Twitter Ombudsman 01:03:16 - Zadeh Kicks 01:05:21 - Ticketmaster 01:07:48 - Outro https://linktr.ee/sockjig

In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again - Shopify Moves to Supreme - Round 2 closing and how they had pioneered the consignment shop formula that others are now using - SNKRS AF1 poll and how there's no easy way right now to make content about sneaker history Timestamps 00:00 Cold Open: Very Nonchalant 00:17 Intro 03:09 On Feet 03:20 Pickups 06:06 Skips 07:35 Upcoming Releases 09:19 Union AJKO Jordan 1 Low 10:36 Union Jordan 1 High Footscape 12:10 Feedback from Last Episode 18:49 Podcast Goals 23:48 Sneaker of the Year Bracket Summary 27:56 My Best of 2022 31:33 Selling Mystery Boxes to Kids 36:06 Knockoff Brands 40:15 Shopify Moves to Supreme 51:25 Round Two and The Consignment Shop Formula 56:07 No Country For Oldheads: Monetizing Sneaker History 01:03:18 Outro https://linktr.ee/sockjig

In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy! 00:00 Cold Open 00:18 Intro 02:29 Birthday 03:37 Sockjig Socks Available Now 04:50 Episode Rundown 08:06 A Ma Maniere Jordan 4 Release Recap 10:13 Cncpts Lobster Dunk Release Recap 19:09 Lost and Found Jordan 1 Release Recap 25:45 American Express Re-charging Zadeh Kicks Customers 28:04 Fear of God and adidas 32:29 OBJ vs Nike Lawsuit 32:44 Shoe Surgeon 33:51 Kool Kiy 34:42 Nike Doesn't Want You If You're Not At The Top 36:18 Kyrie 40:32 Sockjig Addresses His Enemies 56:02 Outro https://linktr.ee/sockjig

In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists. Follow Brandon at: https://twitter.com/brandon1an https://www.instagram.com/brandon1an/ Timestamps 00:00 - Cold Open: Bazookas 00:11 - Intro 02:09 - Interview 02:57 - How Do You Pronounce @brandon1an? 03:45 - Finding Early Sneaker Images 10:02 - Getting Credit From Sneaker Blogs 14:00 - Leaking Nike Info 17:41 - Kobe 6 Mambacita Controversy 29:01 - Life of a Cookgroup Discord Admin 36:54 - Twitter Beefs 45:13 - Making it Sustainable 49:24 - CPFM Flea 1 Interlude 51:11 - Sneaker of the Year 01:04:22 - Outro Follow me at https://twitter.com/sockjig https://instagram.com/sockjig

In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye. https://twitter.com/GawdofFrames https://www.instagram.com/frame_gawd Loose Laces podcast: https://linktr.ee/looselacespod Timestamps 00:00 - Cold Open: Big Gulps 00:08 - Intro 02:04 - @GawdofFrames 03:18 - Zadeh Kicks 07:55 - AMM4 Video Submission Raffle 22:17 - StockX Verified 26:49 - Twitter Chaos 29:51 - Selling Frames 35:56 - Fashion and Retros 41:05 - Sneaker Podcasting 48:07 - Sneaker Oldheads 59:21 - Adidas 62:48 - Kanye is a Walking Hiroshima 66:59 - LV AF1 Drop 72:08 - Outro

In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy. Timestamps 00:00 - Cold Open: Takeoff 00:10 - Intro 04:22 - On Feet / Pickups / Misses 09:00 - Trophy Room 7s 11:42 - Sneaker Guys of the Week 14:18 - Lost and Found 1 Backdoor and Plummeting Resell Price 21:24 - Mandatory Kanye West Segment 21:54 - Kanye on Lex Fridman Podcast 26:01 - Sockjig, Media Man 27:35 - Short Term and Long Term Effects of Dead Yeezy Deal 34:49 - Sneaker Tech Startups 37:24 - Sneaker Equality 45:47 - Sneaker Storytelling and One or Two Hit Wonders 56:06 - End of a Sneaker Era

Emergency pod about adidas terminating their partnership with Kanye West. Timestamps 00:00 - Apu Cold Open 00:02 - Intro 03:13 - adidas Deal Under Review 11:42 - Tremaine Emory 13:18 - adidas Deal Terminated 16:31 - Conspiracy Theory 20:43 - Calls 22:26 - What's Next for Resell 25:33 - What's Next for adidas 27:23 - Jerry Lorenzo 30:01 - Can Ye Come Back From This? 31:24 - Outro

In this episode, I talk with John Geiger about his recent settlement with Nike. We talk about his tweets and the war with Nike designers some of those tweets started. We also discuss his past working with Nike, Misplaced Checks, to the creation of the GF-01 through the lens of the lawsuit and settlement. John was very open and transparent, and made for a fun conversation. https://johngeigerco.com/ https://www.instagram.com/johngeiger_/ https://twitter.com/JohnGeiger_ Timestamps 00:00 - Cold Open 00:05 - Intro 05:23 - Sock Drop: The Business Plan in Paper White 06:56 - John Geiger Interview 12:47 - Best Designers at Nike Tweets 16:20 - Warren Lotas and La La Land 24:23 - GF-01 27:49 - Zoom Revis 1 & 2 34:55 - Misplaced Checks 41:45 - Lawsuit 48:23 - Emotional Toll 52:11 - Pittsburgh 54:53 - Outro https://twitter.com/sockjig https://www.instagram.com/sockjig/

In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well. Timestamps 00:00 - Cold Open: Delicate Genius 00:27 - Intro 03:04 - On Feet / Pickups / Skips / Misses 07:55 - Lebron 20 10:36 - John Geiger Beat the Case 12:13 - Wingstop's Lemon Pepper 1s Fake Contest 13:43 - Why Shopify is Not Handing Over Zadeh Customer Data 16:30 - PayPal Not Refunding Zadeh Customers 18:03 - Private Selection Orange Lobsters 20:46 - Russ Bengston Threads 26:05 - My Reselling Days 
31:58 - Goat Storage Loop 34:15 - Goat Changes Burnt the Loop
 38:15 - Kanye and Adidas and Gap 51:32 - Non Sneaker Related: Album of the Week

An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change. Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595 Timestamps 00:00 - Cold Open: High Fidelity 00:13 - Intro 02:04 - Sneaker Taste Intro 06:52 - Why Do We Like What We Like 29:45 - How Do We Know What We Like? 37:02 - New vs Familiar 42:19 - Conformity vs Distinction 46:11 - Sneaker Reviews 49:51 - Influencers and Experts 57:39 - How and Why Tastes Change 61:56 - Conclusion

In this episode I talk about how I broke news stories, how I was right on Chicago 1 story, Zadeh Kicks being a Ponzi all along and take a victory lap. More topics as well: Timestamps 00:00 - Cold Open: Vending Machines 00:07 - Intro 02:35 - The Game Is The Game Sock Drop 03:41 - On Feet / Pickups / Skips / Misses 06:53 - Breaking the Ann Freeman Story 12:21 - Backdooring and Losing Nike Accounts 19:34 - Mom and Pops Shops Died for Lost and Found 1s 27:41 - Fake Sneakers Thats That Shit I Don't Like 31:23 - Kanye and Adidas 34:48 - Zadeh Kicks Ponzi Finally Charged 39:05 - Original Content in the Age of Engagement Farming 43:16 - Outro

The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme Timestamps 00:00 - Silky Johnson Cold Open 00:17 - Intro 01:58 - On Feet / Pickups / Skips 04:18 - Haters Guide Disclaimer 07:35 - Aime Leon Dore 17:39 - Calls 20:17 - Bonus mini Kith hating 22:25 - New Balance 30:04 - Calls 31:57 - Supreme 39:10 - Outro

In this episode I talk about sneakers in a recession, New Balance fakes, Louis Vuitton VIPs spending $1mil a year to get access to AF1s is probably bullshit, and a lot more. Timestamps 00:00 - Costanza Cold Open 00:12 - Intro 04:54 - On Feet / Pickups / Skips and Misses 09:18 - Why is the Stussy AF1 Mid Fossil under retail? 10:55 - StockX Authentication 12:40 - New Balance fakes on StockX and Goat, allegedly 19:52 - Onyx 350 and "Don't sleep on a black 350" 21:51 - Kith app and raffle 25:58 - Louis Vuitton VIPs spending $1mil a year is probably bullshit 29:45 - What Kanye wants from adidas and the adilette 22 37:52 - Sneakers in a recession

In this episode, I talk about recent releases, my thoughts on some upcoming drops, StockX defending their authentication program, Adidas suing Nike over patents, and bot instances issue. For the main topic I give an update on Zadeh Kicks and some analysis on why it was a Ponzi scheme (allegedly), why it collapsed, the effect it's had on resell, winners and losers, and finally some cold hard lessons learned from all this. Oh there's also socks. Fun show, thanks for listening! Timestamps 00:00 - Dr. Umar dunks in the cold open 00:14 - Intro 04:28 - Mr. Brightside Socks 07:08 - Sneaker Guy of the Week 08:28 - On Feet / Pickups / Skips / Misses 17:16 - Tom Sachs General Purpose Shoe 23:37 - Upcoming Releases 32:27 - News: StockX, Adidas Sues Nike, Bot Instances 40:18 - Zadeh Kicks update 61:46 - Outro

Emergency podcast episode that covers the Zadeh Kicks rug pull. Timestamps 00:00 - The Office Cold Open 00:19 - Intro 03:26 - What Happened? 05:37 - Will I Get My Sneakers? (No) 06:25 - Will I Get My Money Back? (Maybe) 09:59 - Listener Calls 11:26 - What Should I Do? (File a Claim) 16:59 - TBlake Calls In 19:39 - More Listener Calls 25:58 - Outro Links Recorded Twitter Space: https://twitter.com/SwiftCop/status/1529286777042784257 Zadeh Relief Group Discord: https://discord.com/invite/ttPsCfQkgN Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/

In this episode I have a conversation with special guest Kari aka SneakerPhetish. We discuss sneaker influencers, brand campaigns, and content platforms. We also discuss being on Sneaker Twitter and having various feuds and haters, the current state of Sneaker YouTube, and a lot more. Timestamps 00:00 - RICO on Bot Devs 00:20 - Open 00:46 - JFG 03:28 - Conversation with Kari aka SneakerPhetish 51:53 - Outro @SneakerPhetish Twitter: https://twitter.com/SneakerPhetish Instagram: https://www.instagram.com/sneakerphetish/ YouTube: https://www.youtube.com/sneakerphetish Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/

In this episode, I talk about the huge news of Nike updating their lawsuit against StockX to include claims of counterfeiting. I'll cover how Nike got fakes from StockX, how the public views StockX, how each company handles fakes as well as my thoughts on why Nike did this and how it could all backfire on them. Plus there's calls from listeners and a lot more, enjoy! Timestamps 00:00 - Moneyjig Cold Open 00:17 - Intro 02:07 - Timeline of Events: Nike Escalates Feud with StockX 03:24 - A Sidebar on Stolen Tweets 08:32 - StockX Response to Nike 11:38 - Wingstop 1s 14:54 - Listener Calls 16:23 - How Did Nike Get Fakes From StockX? 21:13 - How StockX is Viewed by Customers and Resellers 27:52 - Listener Call 29:12 - My Thoughts 33:07 - Listener Calls 35:20 - What If… Thought Experiments 41:54 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/

In this episode, I talk about the fallout from Trophy Room backdooring back in the news. I talk about Complex's editorial coverage of it and I gatekeep the gatekeepers. I also talk about the Kobe 6 and the dilemma of the hype charity sneaker. I talk about some recent Nike lawsuits, which leads to talking about how the era of big name sneaker designers at Nike seems to be over. Timestamps 00:00 - Sneaker Night in Canada Cold Open 00:39 - Intro 03:32 - On Feet / Pickups / Skips / Misses 06:28 - Trophy Room Fallout 13:21 - Gatekeeping the Gatekeepers 22:25 - Kobe 6 Mambacita and the Dilemma of Hype Charity Sneakers 31:43 - Vans vs MSCHF 35:05 - La La Land and Geiger 38:52 - The Era of Big Name Nike Sneaker Designers is Over 52:35 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/

In this episode, I talk about Union Jordan 2 drop, Nike's childish vision of futuristic digital sneakers, DJ Khaled, and my response to recent talk that sneaker culture is trash and the bubble is going to pop soon. I also update the Sneaker Power Rankings for Spring 2022. Timestamps 00:00 - Cold Open: Pumpkin Escobar buying an NFT 00:27 - Intro 02:09 - Sock Drop 03:19 - On Feet / Pickups / Skips / Misses 11:20 - Sneaker Guy of the Week 12:22 - Union Jordan 2 Drop Recap 22:04 - Nike x RTFKT Dogshit Digital Sneakers 24:45 - DJ Khaled x Jordans 27:51 - Is Sneaker Culture Trash and Are Sneakers Over? 34:58 - Sneaker Therapy 40:40 - Sneaker Power Rankings Spring 2022 49:48 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/

In this episode, I break down all the sneaker conspiracy theories involving brands, retailers, and StockX and Goat. I also try to explain how and the why of Zadeh Kicks. The truth is out there! Timestamps 00:00 - Milhouse Cold Open 00:37 - Coast to Coast Intro 05:14 - On Feet, Pickups, Skips, Misses 11:09 - Conspiracy Theories and The Known Unknown 14:01 - Hot Takes 15:57 - Things We Know 21:53 - I Don't Know, But Someone Does and The Ain't Tellin' 23:20 - Early Pairs on Goat 25:29 - Goat and JJJJound 30:48 - Things That We Know We Don't Know, You Know 33:44 - Nike 36:48 - Goat and Footlocker 38:02 - StockX 42:43 - Unknown Unknowns 43:38 - Zadeh Kicks 58:48 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/