#Storyteller

Recap blog on the episode: https://tagboard.com/resources/stories-of-community-culture-and-inclusion-with-tagboard-the-seattle-sports-commission/

If you're headed to NAB (National Association of Broadcasters) in Las Vegas we'd love to connect and cheers to some drinks on us.Read our episode recapParticipate in Tagboard Trivia

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Storyteller Trivia: https://tagboard.com/storyteller

Storyteller Trivia: https://tagboard.com/storyteller

Storyteller Trivia: https://tagboard.com/storyteller

Storyteller Trivia: https://tagboard.com/storyteller

Storyteller Trivia: https://tagboard.com/storyteller

With nearly a decade at NFL Media under her belt, Amanda Carey has covered it all, but the last two NFL Drafts provided a new perspective on producing, and the value of a strong team. Carey, Segment Producer at NFL Media, is used to being on-site for NFL Draft coverage, but now shares with us a fresh perspective on producing from home.In this episode of #Storyteller, she shares her biggest lessons learned about social storytelling (07:23), the differences between producing the NFL Draft at the beginning of the pandemic versus a year later (09:20), and following a year with teams working remote and less access to traditional control rooms, Carey gives us the keys to innovation that led to a Sports Emmy nod for NFL Media(17:55).

Morgann Mitchell has earned herself a nickname within Turner Sports: "Bubbles". Mitchell, Social Media Assistant Manager at Turner Sports, spent much of the last 12 months living and working inside the NBA Playoff, NBA All-Star, and NCAA March Madness production bubbles.In this episode of #Storyteller, she shares her unique perspective of what life was like inside the "bubbles" (06:25), the secrets of what content works best on each social network (10:45), and in a year when social injustice was front and center, how it changed perspectives on content creation around the game of basketball (19:35).

Live from the #Storyteller Experience stage,  Catherine Chan-Smith, Senior Director of Social Integration at NFL Network talks about her career at the NFL network (1:48)  what it was like putting together the NFL Draft during COVID-19 (5:41) what her team has been able to achieve in storytelling with Tagboard Graphics (8:26)  what happens if a big play happens or a player gets injured and the team has to react quickly (11:34) and breaks down what goes into the show NFL GameDay Morning.

Live from the #Storyteller Experience stage, Youyoung Lee, Senior Manager of Media Partnerships at Reddit shares what makes an Ask Me Anything (AMA) successful (0:06) What songs she's picked up on the piano during the pandemic (1:33) what media partnerships mean at Reddit (3:03) how to  engage on Reddit (4:14), how NBA on TNT integrated  Reddit during the pandemic (6:07), what makes an Ask Me Anything (AMA) successful when it comes to media partners (7:30), Reddit polls at the Super Bowl  and the hyper-engaged fans in the NFL subreddit (9:41) and how the engaged community for "the front page of the internet" is really like no other (10:50).   

As the social media manager for UFC, Eric Yee was one of a handful who lived on UFC's Fight Island to stage fights amidst the pandemic.Live from the #Storyteller Experience stage, Eric Yee, Social Media Manager for Ultimate Fighting Championship (UFC) shares his best story about Fight Island (1:50), how he built the anticipation leading up to Fight Island on Social Media (4:10) the Facebook-only show, Quick Hits and how it's different (6:08). A full replay of the #Storyteller Experience can be found at >> bit.ly/ReplayStoryteller

Focusing on authentic content, access to players, and digital-first initiatives helped Major League Baseball (MLB) face the challenges of the pandemic and come out of it with a new connection to a younger generation of fans.Live from the #Storyteller Experience stage, Barbara McHugh, SVP of Marketing for Major League Baseball (MLB) talks about the purpose and strategy behind MLB Originals (15:18), player-focused marketing initiatives (19:02), and how to balance catering to younger and older audiences (27:59). A full replay of the #Storyteller Experience can be found at >> bit.ly/ReplayStoryteller

With quick pivots to remote production, the creation of the ThunderDome, and a focus on original content with intimate access, WWE led the way as sports returned during the COVID-19 pandemic and surpassed 50 billion views on YouTube, making WWE the fifth most-viewed YouTube channel globally this past year.Live from the #Storyteller Experience stage, Nate Loucks, VP of Production & Strategy, takes us into the ThunderDome and walks through the keys to successfully capturing and telling organic stories (4:30), supplementing the live event experience for fans at home (10:30), and growing a digital audience with engaging experiences (16:30). A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay

A deliberate focus on making the audience a part of the show is one of the driving forces behind the success of programming across WarnerMedia properties TNT, TBS, and TruTV, which Dan Cho, VP of Social & Digital Marketing, has spearheaded. Live from the #Storyteller Experience stage, Cho joined us to walk through some of the most effective audience engagement strategies (3:31), keys to successfully launching a new show (7:50), and what the future of the media industry looks like (14:24). A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay

Leveraging data insights and as she puts it, “a little bit of guesswork”, Karen Horn has been at the forefront of media innovation, helping strategize the creation and launch of ESPN+ and Disney+ before taking over as VP of Research & Growth at Cheddar Inc. She joins the #Storyteller Experience stage to shed light on remote production tactics (3:58), the latest growing trend coming to the industry, QR codes (6:40), and the impact of explainer videos for the younger generation (13:40). A full replay of the #Storyteller Experience with experts across sports, media, and entertainment can be found at >> https://bit.ly/Storyteller-Replay

Live from the #Storyteller Experience stage, Michael Bucklin, VP of Digital Content for FOX Sports, joins us to break down how to effectively provide an interactive second-screen experience having developed extremely successful watch parties for every major tentpole event (5:14), what goes into producing live content remotely (11:45), and the importance of fostering a strong community (21:00). You can catch full replays of every conversation like this from the #Storyteller Experience at >> http://bit.ly/Storyteller-Replay

Live on the virtual #Storyteller stage, Elijah Cone, Director of Digital Content at Crooked Media, joins us to talk best practices in audience engagement (6:21), creative production solutions when you don't have rights to an event (11:54), and what goes into promoting some of the most successful podcast shows in the nation including Pod Save America (18:17). This is the second in a series of episodes recounting the fascinating conversations with experts spanning across sports, media, and entertainment held during the #Storyteller Experience, which you can watch in its entirety at >> http://bit.ly/Storyteller-Replay

TJ Adeshola, Head of U.S. Sports Partnerships at Twitter, joins us on the #Storyteller Experience stage. We walk through stories of innovation across the sports world including the NFL #ShowtimeCam (4:20), MLB's #FreeBaseball campaign (9:02), NBA and WNBA Twitter Live (12:36), and much more! This is the first in a series of episodes recounting the fascinating conversations with experts spanning across sports, media, and entertainment held during the #Storyteller Experience, which you can watch in its entirety at >> http://bit.ly/Storyteller-Replay

Over the course of his fascinating 20-year career in news, reality TV, prank shows, documentaries, and much more, Casey has witnessed the drastic evolution of video production first-hand. Throughout this evolution, however, his strategy and approach to bring out vulnerability and allow for creative freedom has stayed true and driven his success.With behind-the-scenes stories that you can't get anywhere else, including a prank with Michelle Obama, segments that landed on the Today Show, and directing Top Chef digital content using iPhones, Casey joins us for a captivating conversation on #Storyteller.[06:39] - The difference between large-scale productions and remote work now[11:26] - What companies are looking for these days and tactics to bring that out[16:31] - Shows or segments that resonated most with the audience[18:33] - A time when a prank show didn't go as planned[22:53] - The story behind Sushi Size Me, nominated for Best Mobile Short by Indie Short Fest 

On this episode of #Storyteller, Herbert takes us through his entertaining path into sports, his philosophy on gameday production, and how the Kentucky Athletics department has kept Big Blue Nation engaged throughout the COVID-19 pandemic.06:24  - Advice for those looking to work in sports12:30 - How Kentucky Athletics approached fan engagement amidst the onset of the COVID-19 pandemic17:38 - The approach to gameday production with limited fans in the stadium21:00 - Tactics to incorporate sponsors within the stadium28:33 - On staying flexible throughout a game and being aware of the moment

Having worked as a producer and editor on everything from a regional sports network to a TV show he co-created with his brother, to now heading up new media production for the Detroit Lions, Dustyn lives and breathes all things video production. He wears several different hats, and in this episode of #Storyteller, Blindert walks us through his latest foray into live production amidst the COVID-19 pandemic. The insights into his storytelling process and vision for the future of production offer learnings we can all take to heart.

An award-winning documentary filmmaker, Kavery Kaul pushed cultural boundaries from a very young age. She combines her diverse cultural background with an innate ability to capture raw human connections to tell meaningful stories through film. In this episode, we dive deep into the methodical processes that Kaul goes through to craft these incredibly impactful stories. Her insights and outlook on human experiences offer valuable learnings for any storyteller.

Using his diverse experience, ranging from project management in retail to marketing in the airline industry, John Colucci now oversees social media strategy for Sinclair Broadcast Group's 193+ TV stations and digital properties across the United States. In this episode of #Storyteller, Colucci reflects on covering news amidst the COVID-19 pandemic and explains the importance of local news outlets heading into the 2020 election cycle.

Kris Heineman grew up wanting to be a professional snowboarder, and found his way into media, producing and directing TV shows. His passions collided at AMI Active Lifestyle Group, where he served as the Senior Audience Development Director. Today, Heineman is driving storytelling and engagement as the Chief Digital Officer at AC Business Media, a leading B2B media company. In this episode of #Storyteller, Kris talks about what makes B2B storytelling unique, and shares his secret sauce to their simulcast strategy. Plus, how his most recent storytelling idea was inspired by TMZ!

Empathy and support. That’s how The Knot approached storytelling with every piece of their brand and marketing in the wake of COVID-19. “Even though we’re a brand that should be talking about getting inspired," said Amanda Goetz, VP of Marketing for the global wedding planning company, "the most important thing we have to do is be there for the people who are impacted right now." In this episode of #Storyteller, Amanda opens up about building a brand, how their marketing has changed in the last 6 months, and why she stands behind an unfiltered, authentic approach to social media.

Mcallaster Miller went from growing up playing ice hockey, to becoming the first digital hire ever made by the Colorado Eagles. As the Digital Media Manager for the minor league hockey team, Miller has been building the team’s community-first brand. “Businesses to businesses, fans to fans, players to fans, we want to be that central hub of connectivity for Colorado,” said Miller. “We want people to come here and connect with our players. We want them to connect with each other. We want them to connect with our local businesses.” On this episode of #Storyteller, Mcallaster takes us inside the team’s strategy to build a strong identity, creative ideas to drive revenue, plus the award-winning campaign that helped his digital team bring home some hardware.

In an industry that is built on competition, Matt Desmond has created a community for sports professionals that fosters the exact opposite. The Sports Creative Community is a place for creatives to collaborate, showcase their work, discuss industry trends, and network with peers. The group, housed in Slack, was started in 2018 and now is home to more than 4,800 members. On this episode of #Storyteller, we’ll dive into the sports community to chat about how it’s brought creatives together while live sports are on hold, and what Matt hopes for next as this community grows.

72 hours. That’s how long it took for Riot Games to make the decision to go remote, and get the League of Legends Championship Series team producing from home. Dave “Rumblestew” Stewart says the last six months have been some of the most challenging, but rewarding times of his career. As the Executive Producer of North America Esports for Riot Games, he has seen the team through the transition to remote production amidst the global pandemic. In this episode of #Storyteller, Dave walks us through what’s changed in just the last four months, the lessons they’ve learned about being too ambitious, and what makes storytelling unique in esports.

“Media sort of touches and intersects with everything,” says Sara Fischer, media reporter for Axios. Fischer is a founding staff member of Axios, and considered one of the top reporters on her beat. Her coverage spans everything from corporate media, technology, and media regulation, to social media and consumer habits. She has an intimate pulse on both what’s happening now, and what trends predict will happen next. In this episode of #Storyteller, Sara breaks down how social media has changed storytelling, how the media industry has evolved during the pandemic, and what she sees as the future of media.

Four months ago, Eric Weisbrod and his team at CNN launched a global town hall to share important information around the global coronavirus pandemic. At the time Weisbrod, CNN's Director of Social TV, said it started as a potentially one-time thing. Fast forward to present day and the Thursday-night special featuring Anderson Cooper and Dr. Sanjay Gupta has become a weekly primetime staple. It's gone from a studio special with a live audience, to a semi-remote operation with key aspects, like on-screen social media integration, produced from home. In this episode of #Storyteller, Eric walks through how CNN has involved the viewer in its coverage of COVID-19, what they learned transitioning to remote production, and how they're targeting millennial & Gen Z audiences ahead of Election 2020.

As the NHL gets closer to its return to the ice, Dan LaTorraca and his team at the Carolina Hurricanes are preparing to engage fans during an unprecedented playoff. The Canes will play on August 1st in the first NHL game since March 12. Dan is the Senior Director of Marketing for the NHL team. Leading up to puck drop, Dan joins this episode of #Storyteller to chat about how they're planning to engage fans watching from home, their content strategy for the last 4 months even without live hockey, and how they turned a commentator calling the team 'a bunch of jerks' into a marketing hat-trick.

Matt Arden is the Head of Content and Media at NBA 2K League. He and his team have always been leaders in innovation and as our world went virtual amid the global pandemic, they were quick to pivot and among the first to get live sports back on air. Matt joins us on this episode of #Storyteller to share their strategy for producing content for an audience at home, what’s worked, and what he’s learned.

Anna Tobkin is a producer for the Kansas City Chiefs, and the expert behind the NFL team's live production. Just days away from the NFL Draft, Anna joins #Storyteller to share how the team is preparing for an unprecedented remote draft. Plus, she takes us inside the team's Super Bowl season.

Live sports may be on pause, but we don't stop being fans. So teams, universities, and sports organizations are getting creative to unite & engage their digital fan bases. Learn unique ways you can connect with a digital fan bases, even with live sports on pause. In this episode: - Ryan Lenocker, Dallas Cowboys - Melissa Lawton, Facebook - Marissa Mast, Arizona Coyotes - Harish Sarma, TikTok - Christine Chalk, Tagboard - Sky Muller, Tagboard

As hundreds of organizations shift their strategies due to coronavirus during this unprecedented time, let's come together to share ideas. Learn how you can best build a content & coverage strategy to engage a virtual audience. In this episode: - David Brickley, CEO at STN Digital - Nick Cicero, VP Strategy at Conviva - Tim Glomb, VP Content & Digital at Cheetah Digital - Blake Morrison, Executive Producer at Ripplebox - Gabriel Sands, Sr. Partnerships Manager at Reddit - Lauren Teague, Strategist at Convince & Convert - Katie Richman, Senior Video Program Manager at Facebook - Christine Chalk, VP Creative Services at Tagboard - Sky Muller, Sr. Client Success Manager at Tagboard

Ian Hill manages strategic content partnerships for TEGNA. Ahead of Super Tuesday, we sat down with Hill on this week's episode of #Storyteller to find out how TEGNA's 62 local TV stations are approaching election coverage, and why their storytelling strategy starts with listening.

Kelsey Doherty is the Senior Manager of Digital Media at the Boston Red Sox. Kelsey joins #storyteller just days before the start of Spring Training to share how the digital team is preparing and why they go into the season without a set campaign or hashtag.

Gabriel Sands is a Senior Partnerships Manger at Reddit, where he focuses on news and journalism partners. In this episode of #Storyteller, he shares inside tips to understanding the communities on Reddit, hosting a successful AMA, and the secrets behind increasing your Reddit karma.

Alex Seiver is the Director of Video Production at Crimson Tide Productions, the multimedia arm of the University of Alabama's Athletic Department. In this episode of #Storyteller, he breaks down how he went from being an Alabama student and walk-on athlete, to one of the masterminds behind the University's video content.

Marissa Mast is using her entertainment experience at E! to now connect with fans as the Director of Social Media for the NHL's Arizona Coyotes. In this episode of #Storyteller, she breaks down the art of customer service on social media, plus how she's merging the worlds of hockey and "The Bachelor".

Matt Wickline leads social media partnerships at Turner Sports, including representing the social media handles for NBA on TNT, NBATV, ELEAGUE, and March Madness. In this episode of #Storyteller, he explains his keys to taking social media beyond the television window and the secret behind their Emmy-winning success.

Gustavo Granados leads the digital, social, and video production team at Telemundo. In this special bilingual episode of #storyteller, he walks through how to connect with an audience, the key to his career success, and how he became a viral superstar.

Jackie Strouse is the Director of Social Media at the Golf Channel. She sat down with Christine Chalk and Sky Muller to chat about her storytelling philosophy, the success behind the well-known Tiger Tracker, and why they often ask themselves, "What would Arnold Palmer do?"

Dave Jorgenson is a creative video producer and the creator of the Washington Post's incredible Tik Tok account. Dave sat down with us to walk through his story, his process, and Tik Tok best practices he's learned on the job.

Giving Tuesday is a movement that involves brands and celebrities from around the globe. But every movement needs someone to tell it's story; to inspire people to get involved. Kathleen Murphy Toms and the team at Giving Tuesday have been leading this charge. In this bonus episode, she sits down with Kyra Wemple to share her background, why story is so important when it comes to community organizing, and how Giving Tuesday has become such a cultural phenomenon.