The Social Marketing Academy

Welcome to another Quickie episode of the Bulletproof Marketer. Today, we explore the world of new platforms like Threads and how digital marketers can capitalize on them. Whether you're a seasoned marketer or newcomer, this episode will equip you with the knowledge to elevate your digital marketing game. Tune in now.    ---   Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    ---   The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Welcome back to another exciting episode of The Bulletproof Marketer! Get ready to ride the rollercoaster of social media trends with us as we uncover the burning question: Is Social Media Dead? Spoiler alert: It's far from it!   First, we kick things off with a little LinkedIn gossip - we spill the beans on what really matters to marketers on this professional playground. Then, we dive headfirst into the captivating world of TikTok shopping before arriving at our main topic - Is Social Media Dead?    Let's find out in this episode.   ---   Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    ---   The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Join us for another Bulletproof Marketer Quickie!   In this episode, we explore the potential of ChatGPT when you leverage it with a human touch. Tune in for insights into how to make the most of ChatGPT without losing sight of the invaluable role of human intelligence.  ---   Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  ---   The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Welcome, eager listeners, to another episode of The Bulletproof Marketer! In this episode, we explore Elon Musk's latest escapade as he rebrands Twitter, bidding farewell to the iconic blue bird and introducing the enigmatic "X" as the new mascot. Is this bold move necessary, or is it an incredible waste of nearly two decades' worth of brand recognition?   We then transition into our topic of the day: organic lead generation. Specifically, is it dead or alive? We investigate the fate of organic lead generation in the ever-evolving digital landscape. Has it met its demise in the age of hyper-connectivity, or is there still hope? Buckle up and get ready for an out-of-this-world exploration of Elon Musk's rebranding journey, and the inner workings of organic lead generation! ---   Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  ---   The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Welcome, eager listeners, to another episode of The Bulletproof Marketer! In this episode, we tackle the mysteries of competitive benchmarking and the perplexing question: "Why am I not getting the traffic I want?"   Join us as we dissect your current traffic situation and uncover hidden opportunities. Christopher Tompkins equips you with practical tips, data-driven strategies, and expert insights to revamp your approach. Buckle up, folks, and let's dive in.    --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Welcome to The Bulletproof Marketer! We're back with a brand new episode, but this time it's quick!   In this episode, we talk about the power of metrics in highlighting your talent and expertise. Join us for a quick dive into leveraging data to make heads turn and propel your agency to success.   --- Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency  

Welcome to The Bulletproof Marketer! We're back with a brand new episode, packed with insights on how to effectively execute thought leadership for your brand. We start with a few updates on current social media trends and insights, then we dive into how thought leadership helps you differentiate yourself from the competition and enables you to carve out a unique space in your industry.    If you're trying to establish yourself as a thought leader or put your brand at the forefront of your industry, do yourself a favor and tune into this episode. Get ready to stay up-to-date on the latest trends, upcoming platform changes, and essential marketing best practices.   --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Welcome to The Bulletproof Marketer! In today's quickie episode, we're spilling the secret of how to find your agency's niche. Join us for a fun-filled exploration filled with tips, anecdotes, and inspiration.    --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Welcome back to The Bulletproof Marketer! In this episode, we're diving into the age-old debate: should you hire an individual marketing whiz or bring in the pros from an agency? But before we get into the nitty-gritty, we'll start with some social media updates and trend talk to keep you in the loop. Now, imagine you're a brand in need of marketing magic, but you're torn between hiring an individual guru or an all-encompassing agency. In this episode, we'll serve up insights, pros, and cons to help you navigate the right decision for your band. We'll cover cost considerations, specialized skills, and more. So grab a cup of joe, settle in, and tune in! --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Welcome back to The Bulletproof Marketer! We are back and ready to continue sharing the latest trends, upcoming and new changes to platforms and tools, and best practices for marketers. Today, we discuss the roadblocks marketers face when posting to social media, Pinterest shoppable shuffles, how to make recruitment more interesting, and how to utilize LinkedIn more effectively.    We discuss the importance of LinkedIn and how to properly use it to your advantage as a marketer. If you're going to LinkedIn and spending just five minutes checking notifications and responding to messages, you're doing it wrong. Tune in to learn more about why it's important to be active on LinkedIn and utilize their platform to connect with prospects, leads, and industry thought leaders. We give you our biggest tips when it comes to the platform and how to reap the benefits of LinkedIn. Hear our top tip this episode whether you should post natively, or through scheduling tools like Hootsuite.    ---   Connect with Christopher Tompkins:   www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/    ---   The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:   www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency    

When you bring your brand to the digital space, there's a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand. Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music industry collaborating with incredible artists like Fishbone, Slightly Stoopid, and Iration. Alex founded Del Oro Media Agency in the summer of 2019. Alex holds a Master's degree in Strategic Public Relations from University of Southern California, and a Bachelor's degree in Business Administration from California State University, San Marcos. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Alex Gold and Del Oro Media: https://facebook.com/deloromediaagency http://twitter.com/deloromedia https://www.linkedin.com/company/del-oro-media https://instagram.com/deloromedia --- The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch! --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  Connect with Mickie Kennedy and eReleases: www.ereleases.com/plan  www.twitter.com/ereleases  www.facebook.com/ereleases.press.release.distribution  www.instagram.com/ereleasespr/  www.linkedin.com/in/publicity/  www.pinterest.com/ereleases/  www.youtube.com/user/ereleases

How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep your show up and running and avoid the mistakes that so many new podcasters fall into? On this week's show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market. Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He's helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries.  Tune in! --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Luis Ryan Diaz and Podcast Domination: Website: podcastdomination.co Facebook: https://www.facebook.com/luisryan4 Instagram: https://www.instagram.com/luisryandiaz/ LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/ --- www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

SEO got you stumped? Well the good news is, you and everybody else...except for this episode's guest Michael Fleischner! How do you go about optimizing your website? Can you control the kind of search results that will bring up your page? And how does your social media presence tie into SEO? All that and more is up for discussion. Michael is an entrepreneur, marketer, author and the Founder of Big Fin SEO, a search engine optimization and digital marketing agency. In addition to all that, Michael hosts a weekly podcast titled, “The Digital Freelancers” available on Apple Podcasts and Spotify. He has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and featured in USA Today.  Ready to get your site fully optimized and on the first page of Google? Tune in now! --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- To hear more from Michael Fleischner, follow him on… https://twitter.com/mfleischner https://www.linkedin.com/in/fleischner/ And be sure to check out his book “SEO Made Simple” (now in its 7th edition) on Amazon! https://amzn.to/39nR4zx  --- The Bulletproof Marketer is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast. Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody's Business, and Senior Cyber.  Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  Connect with Scott Schober and Berkeley Varitronics Systems: ScottSchober.com www.linkedin.com/in/snschober/ twitter.com/ScottBVS twitter.com/bvsystems The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com 

All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week's episode, we've got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own. Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master's and bachelor's degree in Business and Marketing and is currently pursuing her PhD in Social Psychology. With her proprietary system, the Genius OffersTM, Nida helps entrepreneurs discover the X-factor that sets their business apart from the rest. She helps her clients uncover theirclients' hidden problems and creatively and strategically works with them to findbetter solutions. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Nida Leardprasopsuk : Instagram - https://www.instagram.com/nidaleard/ LinkedIn - https://www.linkedin.com/in/nida-leardprasopsuk-71b9ba147/  --- The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today's episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Lee Caraher and Double Forte: Lee's Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we're welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com   

Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process.  But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we're joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world's leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. Greg's newest book, The Agile Workforce (2021) explores the current and future state of the workforce and envisions a world where individuals thrive in a new world of work opportunities enabled by technology, decentralization, and a shift in the power dynamics between employers and employees. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Greg Kihlstrom: LinkedIn ---> https://www.linkedin.com/in/gregkihlstrom  Instagram ---> https://www.instagram.com/theagileworld  Facebook ---> https://www.facebook.com/theagileworld  Twitter ---> https://www.twitter.com/gregkihlstrom --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep your show up and running and avoid the mistakes that so many new podcasters fall into? On this week's show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market. Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He's helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries.  Tune in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Luis Ryan Diaz and Podcast Domination: Website: podcastdomination.co Facebook: https://www.facebook.com/luisryan4 Instagram: https://www.instagram.com/luisryandiaz/ LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

April and Chris cover Meta's first-ever reported revenue loss, allegations of security risks from a whistleblower at Twitter, and the suspension of Nottingham University Hospitals' communications director. They chat through the shifting role Millennial audiences play in today's digital landscape, and discuss Banana Republic's controversial origin story of the future of the brand.  Today's “BREAKING NEWS:” Twitter whistleblower: https://cnn.it/3CMYOKu  Meta revenue: https://bit.ly/3KIaIHB  UK hospital director: https://bit.ly/3KGVYbO  Point & Counterpoint: Millennial Pause: https://bit.ly/3TCsikc  Banana Republic: https://bit.ly/3TAOhYO  Cash or Trash? Corona island: https://bit.ly/3B6jDiC  Condiment ice cream: https://bit.ly/3B4yWs9  Gap X Kanye West: https://bit.ly/3QbI7vj  April is the president and founder of Trust Relations: https://www.trustrelations.agency/. Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/.

AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI.  Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance's first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible! --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Vance Reavie: linkedin.com/in/vance-reavie/ twitter.com/VanceReavie facebook.com/vance.reavie --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

You can't overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds. Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling. --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Panos Siozos and LearnWorlds: https://www.facebook.com/learnWorldsCo https://twitter.com/learnworlds   https://www.linkedin.com/company/learnworlds --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Chris is on the road this week, so April is holding it down with a special episode. In this crossover episode, guest host Hamish Anderson is on the line. He's April's co-host on Trust Relations: The Podcast, here to deliver his expertise as a seasoned digital marketer. They assess brand moves from the news, like the merger between HBO Max and Discovery Plus, Amazon's Acquisition of Roomba, and the debut of clickable stickers on LinkedIn. They spar over the use of Facebook groups for promotions and break down the FTC's rules for user-generated content and testimonials. They cover the latest creative campaigns to make headlines, in “Cash or Trash?”  BREAKING NEWS HBO Max X Discovery Plus: https://wapo.st/3ppSHUp Amazon's Roomba Acquisition: https://bit.ly/3dwtHbr Stickers on LinkedIn: https://bit.ly/3A2JMx7 Point & Counterpoint Facebook Groups: https://bit.ly/3bYxzBy  FTC on Testimonials: https://bit.ly/3QzKb16  Cash or Trash? Taco Bell Mexican Pizza Part 2: https://bit.ly/3STzhVw  Tiffany's NFTs: https://cnn.it/3K4eT04  BDO Bangkok ad: https://bit.ly/3JYLy78  April is the president of Trust Relations: www.trustrelations.agency Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com

What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they're ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers. As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with April Margulies and Trust Relations: www.TrustRelations.agency https://www.facebook.com/trustrelations https://twitter.com/aprilmargulies https://twitter.com/TrustPRelations https://www.linkedin.com/in/aprilwhitetrustrelations/ https://www.linkedin.com/company/trustrelations/ https://www.instagram.com/trustrelations/ https://www.instagram.com/april_margulies/ www.TrustRelations.agency --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram's emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris' latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W's Ryan Reynolds impersonator, Velveeta's new martini recipe and an emo-inspired logo makeover at Wendy's.  BREAKING NEWS Weber Shandwick fraud: https://reut.rs/3Qmshi0  Meta's Human Rights Report: https://bit.ly/3zEKQHw  Instagram vs. TikTok: https://bit.ly/3PZ8vch  Point & Counterpoint Internal communicators: https://bit.ly/3btC1be  Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40 Cash or Trash? Ryan Reynolds + A&W: https://bit.ly/3bqM3tX  Wendy's logo: https://bit.ly/3OYDxju Velveeta-Infused Martini: https://bit.ly/3vC3vlJ  April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/

This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC's updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat's hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh's campaign on Twitch, and Old Spice x Arby's. BREAKING NEWS FTC Endorsement Guide: bit.ly/3RU6v6x  Pinterest: bit.ly/3ol4OSc  Meta: bit.ly/3zrVaDQ  Point & Counterpoint EA: bit.ly/3zp1CuZ  Snapchat: bit.ly/3cs6oPn  Social purpose: bit.ly/3yS8HTy   Cash or Trash KFC: bit.ly/3PLoJWe   HelloFresh: bit.ly/3zp1L1v  Old Spice: bit.ly/3OnaLIN  April is the president of Trust Relations: www.trustrelations.agency Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com

Everyone needs a good success story for inspiration. On today's episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her. Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media's Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business's 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation. Tune in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Dr. Janét Aizenstros: https://Twitter.com/jaizenstros  https://www.Instagram.com/jaizenstros/  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that's heating up between YouTube and Tik Tok. Next, they chat through the pros and cons of deleting old social media posts and cover the role of notifications in driving users' eyes to your marketing campaigns. This week's “Cash or Trash?” segment features three new campaigns: Raid's new global portrait push, Alka Seltzer's collaboration with T Pain and Schmidt's new ads featuring Megan Rapinoe.   Today's “BREAKING NEWS:” YouTube vs. Tik Tok: https://bit.ly/3nOZS7O  Pew Research on Twitter:  https://pewrsr.ch/3nPsP3A  Point & Counterpoint: Journalists Deleting Posts: https://bit.ly/3RmXu5E  Notifications: https://bit.ly/3IoAuz8  Cash or Trash? Raid: https://bit.ly/3ACaoHl  Alka Seltzer: https://bit.ly/3OTETwJ   Schmidt's X Megan Rapinoe:  https://prn.to/3yTQVAF 

Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week's episode, Trish Thomas of TEEM talks about the upcoming year in marketing. Listen in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Trish Thomas and TEEM:  https://www.facebook.com/trishthomasconsulting https://twitter.com/trish_thomas https://www.facebook.com/trishthomasconsulting --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency 

Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Arttu Haho: https://www.linkedin.com/in/arttuhaho/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

On today's show, Chris and April are covering some recent changes from leaders in Big Tech. They're chatting about Meta's privacy updates around the world, the lack-luster release of Apple's iOS 16 and how Amazon's new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk's pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell's new Minnesota restaurant location; Chevrolet's ill-conceived texting game campaign against distracted driving; Heineken's high-tech bottle opener that claims to close your work applications; and Velveeta's cheese-scented nail polish. Today's “BREAKING NEWS:” Meta Privacy: https://bit.ly/3QFOXdL Amazon Ads: https://bit.ly/3HNsesu iOS 16: https://bit.ly/3QyrnQa Point & Counterpoint:  Dark Social: https://bit.ly/3nfszKJ  Instagram Lawsuit: https://bit.ly/3xOsW43 Twitter Deal: https://bit.ly/3Ol5BOA Cash or Trash? Taco Bell: https://bit.ly/3QHlAb2 Heineken: https://bit.ly/3zVYE1L Chevrolet: https://bit.ly/3zWCBbu Cheese Nails: https://cnn.it/3HGSTqN April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.  

On today's show, Chris and April are covering some recent changes from leaders in Big Tech. They're chatting about Meta's privacy updates around the world, the lack-luster release of Apple's iOS 16 and how Amazon's new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk's pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell's new Minnesota restaurant location; Chevrolet's ill-conceived texting game campaign against distracted driving; Heineken's high-tech bottle opener that claims to close your work applications; and Velveeta's cheese-scented nail polish. Today's “BREAKING NEWS:” Meta Privacy: https://bit.ly/3QFOXdL Amazon Ads: https://bit.ly/3HNsesu iOS 16: https://bit.ly/3QyrnQa Point & Counterpoint:  Dark Social: https://bit.ly/3nfszKJ  Instagram Lawsuit: https://bit.ly/3xOsW43 Twitter Deal: https://bit.ly/3Ol5BOA Cash or Trash? Taco Bell: https://bit.ly/3QHlAb2 Heineken: https://bit.ly/3zVYE1L Chevrolet: https://bit.ly/3zWCBbu Cheese Nails: https://cnn.it/3HGSTqN April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.  

Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don't want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O'Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services. Wendy O'Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women's President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned businesses achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Wendy O'Donovan Phillips and Big Buzz: bigbuzzinc.com www.Facebook.com/BigBuzzBrands/ Twitter.com/bigbuzzinc  www.Instagram.com/bigbuzzinc/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren't getting the return you thought they would. Brian Meert is the CEO of AdvertiseMint, a Hollywood based digital advertising agency that specializes in helping successful companies advertise on Facebook. Advertisemint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, and software industries. Brian is also the author of the best selling, The Complete Guide to Facebook Advertising, and the innovative The Complete Guide to Digital Advertising Policies infographic. Thanks for tuning in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Brian Meert and AdvertiseMint: http://www.advertisemint.com/  https://twitter.com/brianmeert  https://www.linkedin.com/in/brianmeert/  https://www.instagram.com/advertisemint/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target's new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub's failed free lunch promotion in New York. They discuss the strategy behind Tik Tok's new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm's new podcast, and Hidden Valley Ranch's charity-focused campaign to create a diamond out of its signature seasoning dust. “BREAKING NEWS;”  Target's Roundel Media Fund: https://bit.ly/3xAI5XB Grubhub in NYC: https://bit.ly/398ZnSv More on our “Cash or Trash?” segment:  Oreo x Ritz: https://bit.ly/39ckEe0 Mattress Firm podcast:https://bit.ly/3NGLFoN  Hidden Valley Ranch Diamond: https://bit.ly/3xByr74 Point & Counterpoint: TikTok's ad product: https://bit.ly/3Hb7D0X  Pepsi + Super Bowl Pivot: https://bit.ly/3MzxeBz April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/. Follow Trust Relations on social: www.linkedin.com/company/trustrelations/ www.twitter.com/trustPRelations www.facebook.com/trustrelations www.instagram.com/trustrelations/ Follow The Go! Agency on social: www.linkedin.com/company/the-go-agency www.twitter.com/thegoagency   www.facebook.com/thegoagency      www.instagram.com/thegoagency

Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week's episode. Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Florida. She is also a public speaker, an author with an upcoming children's book releasing in 2021, an event planner, a feminist advocate and a road trip enthusiast (and avid car singer) with an upcoming blog about her adventures. Tune in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Emily Taffel-Cohen and Mugsy PR: http://www.MugsyPR.com/ Facebook.com/MugsyPR https://twitter.com/Emilyontheave https://www.instagram.com/Emilyontheave/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it's putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patrick Farrell of Sniper Public Relations to answer your burning questions. Patrick has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations, communications strategy and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Patrick Farrell and Sniper Public Relations: www.sniperpr.com  www.Twitter.com/patrickjfarrell www.Twitter.com/Sniper_PR  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It's effective, but there's a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation. Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Alex Herder and Duck & Duck: www.dukeduck.com https://twitter.com/alexherder  https://www.linkedin.com/in/alexherder https://www.instagram.com/dukeandduck/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn's recent decision to down-rank engagement-baiting posts, and the overall role of authenticity in effective digital strategy. They also cover Google's image search update and how the new feature might impact brands online. For this week's Point & Counterpoint segment, our hosts spar over Tumblr's comeback in the Gen Z demographic and chat about whether employee-generated content is a viable option for brands today. As always, April and Chris also share their hot takes on whether some of the latest headline-making brand campaigns were “Cash or Trash?” This week, they're covering KFC's chicken bouquet campaign, the launch of IHOP's loyalty program, Coors Light's new Miami-based billboards, and Pinterest's latest video feature. BREAKING NEWS BeReal: bit.ly/3z4APED LinkedIn: bit.ly/3GjEC2F Google Image Search: bit.ly/3MSDR30 CASH OR TRASH Coors Light: bit.ly/3wP7Zql Pinterest: tcrn.ch/3LJhTxW KFC: bit.ly/3NDMPRs International Bank Of Pancakes: bit.ly/3LNDWni April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The International Academy of Financial Crime Litigators. Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He's written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades. Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer  Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/  --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency  LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sits down with Natalie Sharma, a digital design consultant, and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He's written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades. Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer  Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/  --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency  LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

On today's episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix's recent dip in subscription numbers and discuss their hot takes on the false advertising accusations against Burger King. To close out the show, your favorite hosts make the call on whether these headline-making brand campaigns were cash moves or trash strategies: Skullcandy's 2022 social push, shoppable recipe campaigns, Miller Lite's flavored beer drops, and Willa's influencer-friendly, Coachella-bound plane BREAKING NEWS Cookieless Future: bit.ly/38mRFUc Netflix Ads: bit.ly/37Efg2o Burger King: cbsn.ws/3l81uYU Streaming Shift: bit.ly/3l3Obsr CASH OR TRASH Skullcandy: bit.ly/3NbS6zs E-Grogers: bit.ly/38qhKBN Miller Lite Drops: bit.ly/38u0A6i Willa: bit.ly/3yAyK3e April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

We're back this week with a brand new episode of the Bulletproof Marketer podcast where our host, Christopher Tompkins, is joined by Judy Lin of Digital Marketing Doctor Agency to talk about metrics, measuring success, which website platform is the best, and more! Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He's written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades. Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer  Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/  --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency  LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

For this weeks episode of the Bulletproof Marketer podcast, we welcome Brenda Christensen, who joins us to talk about all things public relations!  Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He's written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades. Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer  Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/  --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency  LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They're chatting about Facebook's faulty ad reporting, Doja Cat's Taco Bell jingle on Tik Tok and Elon Musk's idea to create a new social platform. They're also covering some recent food branding flops, including Pizza Hut's official “Struggle Bus,” the new Tostitos audio logo, Coke's new pixel-flavored drink, and a final call on whether Frito Lay's “Potadomes” at Coachella are a cash move or a trash stunt. And of course, April and Chris also weigh in on Will Smith's recent scandal at the Oscars BREAKING NEWS Elon Musk: cnb.cx/3krXAdk Facebook Ads: bit.ly/3vPm9Go POINT & COUNTERPOINT Doja Cat & Taco Bell: bit.ly/3kofbCH CASH OR TRASH Lays At Coachella: bit.ly/3MHn4z8 Pizza Hut Struggle Bus: bit.ly/3LwCiai Tostidos Audio Logo: bit.ly/3KvkFWO Pixel-Flavored Coke: bit.ly/3vRLE9Y April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

This week, we're back with a brand new episode of the Bulletproof Marketer podcast. Our host, Christopher Tompkins, sits down with guest Jeff Bell to discuss all thing public relations and the importance of implementing it into your business. Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He's written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.   Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer  Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/  --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency  LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They're discussing USA Today's misreported ad placements, the UK's regulation of gender stereotypes in ad campaigns, and the rise of AI-driven branding tools. Our hosts also chat about the pros and cons of Netflix's crackdown on password sharing, and make the call on whether Dollar Shave Club's “chin-fluencer” campaign and Duolingo's new tattoo translator are cash moves or trash ideas for the brands.  BREAKING NEWS Gender Roles In Ads: bit.ly/3veoYjQ USA Today: on.wsj.com/36dGgFg POINT & COUNTERPOINT Picsart: bit.ly/37oOECi Netflix Security: bit.ly/3M6L0M6  CASH OR TRASH  Dollar Shave Club: bit.ly/3rmVUph Duolingo Tattoos: bit.ly/3vqcNAK April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/  

Our hosts welcome Daniel Alfon, the author of "Build a LinkedIn Profile for Business Success," to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to rise in popularity, and cast their industry predictions about the future of creator content. Next, they chat about the ramifications of Ronn Torossian's decision to step down amid the scandal at 5W PR. For “Point & Counterpoint,” they're breaking down the pros and cons of TikTok's new ten-minute feature. Then we get Chris and April's hot takes on Folgers' millennial-focused rebrand, the new Fruity Pebbles crossover with Lebron and Nike, and Dollar Shave Club's new product campaign.  Connect With Daniel: www.danielalfon.com/  BREAKING NEWS KBCUniversal: bit.ly/38bidax Ronn Torossian: bit.ly/3uJN6KT Creator Marketing: bit.ly/3uMwX7B POINT & COUNTERPOINT Ten-Minute TikTok: bit.ly/3Dr7rbZ CASH OR TRASH  Folgers: bit.ly/3qSdfWS Fruity Pebbles: bit.ly/3DpRwKZ Dollar Shave Club: bit.ly/3DvvIha April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

This week we're back with a brand new episode of the Bulletproof Marketer. Our host, Christopher Tompkins, as always, dives into all the latest trends and news happening in the industry then touches on stockholm syndrome as a marketer. Later, Christopher gives different strategies for implementing a TikTok strategy, and closes out the episode with why it's important to always be learning.   Connect With Bulletproof Marketer Twitter  Instagram  Apple Podcast Connect With Christopher Tompkins Twitter LinkedIn Trust Relations: https://trustrelations.agency/ Truly Clear: https://trulyclear.com/ MOTORPLANit: https://www.motorplanit.com/ SquarePet Nutrition: https://www.mysquarepet.com/ Cousins Maine Lobster: https://www.cousinsmainelobster.com/

This week, Chris and April are delivering the ad report you need, with a recap of this month's most talked-about TV advertisements and digital marketing moves. They're setting the scene with a chat about the significance of Amazon and Google's ad revenue for digital marketers, and ranking Gold Bond's “sweaty balls” euphemisms against Shake Shack's dating site stunt and Michelob Ultra's low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal. BREAKING NEWS Wordle: bit.ly/34QkQ0l Truth Social: bit.ly/3CR9zJx Brand Targeting: bit.ly/34Ql5IN POINT & COUNTERPOINT Influencers: bit.ly/3CRCAF9 CASH OR TRASH Kendall Tequila: bit.ly/3u7Wh7K Miller: bit.ly/37GfqGj April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/