Podcasts about hidden valley ranch

Not enough room, blue man group , photoshoots, and tummy issues. Charlie believes he knows how Hidden Valley Ranch got its start. A Rio Rancho high school baseball player peed into a water jug of the opposing team.

Not enough room, blue man group, photoshoots, and tummy issues. Charlie believes he knows how Hidden Valley Ranch got its start. A Rio Rancho high school baseball player peed into a water jug of the opposing team. Fourteen cars have been stolen from the airport. Shooting on the Las Vegas strip. Gianna turned 15 over the weekend. RMG+ is driving Rover crazy. Bankruptcy box. Rioters in LA take over the streets in an anti-ICE protest. JLR is fascinated by Maria Bartiromo. Duji is taking Imodium. Mixing wine with soda. The color of chicken eggs. Karen Read trial. Sneaking in to the Champions League Final. Charlie snuck onto Master P's trailer. Men wearing short shorts. Adobo. Woman at the weed store accidently tipped five thousand dollars.

Not enough room, blue man group, photoshoots, and tummy issues. Charlie believes he knows how Hidden Valley Ranch got its start. A Rio Rancho high school baseball player peed into a water jug of the opposing team. Fourteen cars have been stolen from the airport. Shooting on the Las Vegas strip. Gianna turned 15 over the weekend. RMG+ is driving Rover crazy. Bankruptcy box. Rioters in LA take over the streets in an anti-ICE protest. JLR is fascinated by Maria Bartiromo. Duji is taking Imodium. Mixing wine with soda. The color of chicken eggs. Karen Read trial. Sneaking in to the Champions League Final. Charlie snuck onto Master P's trailer. Men wearing short shorts. Adobo. Woman at the weed store accidently tipped five thousand dollars. See omnystudio.com/listener for privacy information.

Not enough room, blue man group , photoshoots, and tummy issues. Charlie believes he knows how Hidden Valley Ranch got its start. A Rio Rancho high school baseball player peed into a water jug of the opposing team.See omnystudio.com/listener for privacy information.

It was announced that Hidden Valley Ranch is expanding their brand but will you want to try these?

This year (as eggs are currently selling for $4.95 a dozen on average), the pressure's on to sustain beloved family traditions while also ensuring that none of those precious Easter eggs go to waste.   This sounds like a challenge for the Lutheran Ladies ...  In their latest Iron Ladle Challenge, Erin, Sarah, and Rachel are cooking with eggs — both raw and hard-boiled. Rachel offers a fresh take on the classic seven-layer salad with her nine-(or-ten?-)layer Cobb salad; Sarah whips up a Paleo-friendly, coffee- and cardomom-infused, almond-milk baked egg custard (from scratch!); and Erin digs deep into her own family history to serve up a literal golden oldie, Egg  à la Goldenrod.    Spring is the air — and eggs are on the table — in this delectable episode.   Rachel's Many Layered Cobb Salad  In an 11 x 15 pan, layer (in order):  1 head chopped iceberg lettuce  1+ cup chopped celery  1+ cup frozen baby peas, cooked and cooled  Dressing: 1(ish) pint mayonnaise, mixed with 1 packet Hidden Valley Ranch seasoning  1+ cup thin sliced grape tomatoes  1 diced chicken breast (rotisserie, roasted, or fried)  5+ chopped hard boiled eggs  ½ pound crumbled bacon  Shredded Colby-jack cheese to taste  (Optional extra layers: diced onions, chopped avocado; may substitute bleu cheese for Colby-jack.)  Dairy-Free Baked Egg Custard (from Sarah) (paleopantry.org/dairy-free-baked-egg-custard-made-with-almond-milk) 600ml almond milk 1 vanilla pod (or 1/2 teaspoon vanilla extract) 4 egg yolks, plus 2 whole eggs 3-4 tablespoons honey (to taste) 1 whole nutmeg, for grating Preheat the oven to 150°C/300°F. Pour the milk into a saucepan. Slit the vanilla pod in half length ways. Scrape out the seeds with the tip of the knife and add to the milk, along with the pod. Heat slowly over a gentle heat to just below boiling point, until you see small bubbles barely breaking the surface. Expect this to take at least 10 minutes, and stir frequently with a whisk or wooden spoon. Take off the heat. Fish out and discard the vanilla pod. Whisk the eggs and honey until fully blended. Gradually pour the hot milk over the eggs in a thin stream, whisking constantly to prevent the hot milk from curdling the eggs. Keep whisking until fully blended. Push through a fine-mesh sieve to remove any lumps. Pour the custard into 4 ramekins with a capacity of at least 200ml, or one large dish – the recipe makes about 800ml. Finely grate the nutmeg, then sprinkle over the top (you may have more nutmeg than you need, but personally I go for a generous dusting). Arrange the ramekins / dish in a deep roasting tray, leaving space around the sides. Pour in just-boiled water from the kettle, until it reaches half-way up the sides of the ramekins. Transfer to the lowest shelf of the pre-heated oven, where the heat is gentlest. Check after 30 minutes for ramekins / 1 hour for a large dish. The custard should be just set. Test for doneness by giving a gentle shake – if there is a slight wobble in the centre of an otherwise solid mass then it is done, otherwise return to the oven and re-test in another 5 minutes. Either leave to cool for 30 minutes and serve warm, or cover with plastic wrap and refrigerate to serve chilled. The custard will keep well for up to 3 days in the refrigerator. For best results, remove from the refrigerator half an hour before serving. For a refreshing breakfast, serve with tart berry fruits. Note: Sarah substituted maple syrup for honey and extremely fine-ground cardamom coffee grounds for nutmeg. Egg à la Goldenrod (from Erin) Serves 3-4 ½ c butter ½ c flour 1 t salt 1 t pepper 3 ½ c milk 5 eggs, hardboiled Biscuits for serving (at least 6, but make 12) Peel the eggs and remove the yolks, whole if possible. Reserve the yolks. Cut the whites into small, bite-size pieces. Heat butter in a saucepan over low heat until melted. Stir in flour, salt, and pepper. Cook over low heat, stirring constantly, until smooth and bubbly. Gradually add in the milk, stirring (yes, constantly). Once it is all incorporated, simmer and stir (!) for 1 minute. Mix in the egg whites. Grate the egg yolks with a fine grater into a small serving dish. This is the Goldenrod! Serve the egg gravy over biscuits. Top with the egg yolk Goldenrod and a sprinkle of paprika. Connect with the Lutheran Ladies on social media in The Lutheran Ladies' Lounge Facebook discussion group (facebook.com/groups/LutheranLadiesLounge) and on Instagram @lutheranladieslounge. Follow Sarah (@hymnnerd), Rachel (@rachbomberger), and Erin (@erinaltered) on Instagram! Sign up for the Lutheran Ladies' Lounge monthly e-newsletter here, and email the Ladies at lutheranladies@kfuo.org.

Brandon and Denny get situated on Hidden Valley Ranch. However, Curly and his wife throw a major obstacle in their path. Will the guys stay out of trouble? Given it's Brandon and Denny..... no, probably not.

In today's update... - This Canadian company will provide enough beer to get you through the Presidency! - Things you feel guilty about still buying from America - What To Watch: Surprise Lucius Malfoy dong!

Let's finish strong on a Friday morning! We kicked things off this morning with updates on the Pope's condition and the details surrounding Gene Hackman's death. Plus, a cause of death for Michelle Trachtenberg has been released. Also, Elon Musk is asking retired air traffic controllers to come back to work, and a Monroe County woman has been arrested after allegedly stealing from the township accounts. In sports, the Bucks got a nice win against Denver last night, the #11 Wisconsin Badgers are at #8 Michigan State on Sunday, Travis Kelce has indicated that he's going to be back with the Chiefs next year, and the NFL announced it's salary cap numbers for the upcoming season. Elsewhere in sports, a golfer vs. a gator in #Florida, Justin Tucker & his wife have finally spoken after all the recent allegations made against him, and a soccer referee got bit in the balls by some kid on the pitch! We let you know what's on TV this weekend and what's new in theaters. Plus, Doc joined us just after 8am to talk racing thanks to County Materials in Holmen. A couple of food-related articles this morning…including Taco Bell rolling out new Crunchwrap Sliders for their 20th anniversary, and Hidden Valley Ranch teaming up with Digiorno Pizza for a couple of new creations. And in case you missed it, we announced the headlining acts(Drowning Pool, Texas Hippie Coalition, & Bobby Friss) for this summer's Big River Rally, which takes place June 27th and 28th. Tickets go on-sale next Wednesday at 8am! Cool story about a woman who just turned 105 years old & wanted to go to a rave for her birthday, and a tense video of cops in New York working to rescue a horse that fell into an icy pond. Tomorrow is the first of March, so we took a look ahead at some of the things to look forward to in the upcoming new month. And in today's edition of "Bad News with Happy Music", we had stories about a #FloridaWoman who was mad at her ex-boyfriend and ended up vandalizing the wrong vehicle, a guy who got locked in a storage unit for four days by his girlfriend, a couple of idiots in Kentucky who robbed a Dollar store, and an OnlyFans content creator who's looking to bang Veterans. See omnystudio.com/listener for privacy information.

SHOP Discover Ag Merch here DOWNLOAD our “AG IN THE CLASSROOM GUIDE” here JOIN our “CLUB DISCOVER” Monthly Newsletter here Welcome to “Discover Ag” where agriculture meets pop culture. Hosted by a western tastemaker & millennial cattle rancher @‌NatalieKovarik and a sought after dairy sustainability speaker & millennial dairy farmer @‌TaraVanderDussen - Discover is your go to podcast for food news. Every Thursday your hosts dish up their entertaining and informative thoughts to keep you in the know & help you “discover” what's new in the world of food. Discover 193 | This week we discover the controversy behind the billionaire couple that owns “all of California's water”, the fascinating origin story behind hidden valley ranch dressing, and RFK JR return to congress. We also have a disco debrief where we will update on PBR taking over Madison Square Garden. Billionaire couple that owns “all of California's water” Hidden Valley Ranch Dressing Disco Debrief: Record-setting PBR Unleash The Beast Rodeo thrills crowds in Madison Square Garden RFK Jr Meetings in Congress Ahead of Confirmation THANK YOU TO OUR SPONSORS!!!! COZY EARTH: Luxury bedding, bath, and apparel. Listeners can get up to 40% off using the code “DISCOVER”. PERFORMANCE BEEF: Cattle management software that's easy to use and allows you to simplify feeding, performance and health data recording. Our Farm: America's Farm Direct Marketplace. Our Farms features a growing online directory of over 3,000+ farms and ranches across America to allow you to shop farm-direct. Sunrise Flour Mill: We produce single source, organic, heritage flours using a renewed milling technology from the 1930's called the Unifine mill. Code “DISCOVER” TURTLEBOX: The loudest, most durable outdoor speaker on the market Code “DISCOVER” ARMRA COLOSTRUM: Our favorite supplement Code “DISCOVER” MANUKORA HONEY: Honey with Superpowers Code “DISCOVER” TOUPS & CO: 100% natural tallow based skincare & makeup Code “DISCOVER” DUCKWORTH: Merino Wool products made exclusively in the USA with Montana-grown wool. Code “DISCOVER” WILD WEST KIDZ: Children's book subscription dedicated to western lifestyle children's books. Code “DISCOVER” ENCHANTMENT VINEYARDS Family-owned winery & the only ingredient in their wine is grapes. No additives. Code “DISCOVER20” Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Your favorite drag queen's favorite drag queen stops by the show today…it's Sasha Colby! The iconic drag legend chats about what she wants for Christmas, unwanted dressing room guests and her enthusiasm for marijuana. Also, Labearja writes in with a letter that gets the two talking about the red pick-up driver who would cruise at Peanuts…Are you wearing your red nail polish, girl? Plus, Delta does a ranch dressing taste test and wonders why Hidden Valley Ranch is supposedly the gold standard because she believes it's complete garbage. Listen to Very Delta Ad-Free AND One Day Early on MOM Plus   Send us an e-mail at readmedelta@gmail.com   FOLLOW DELTA @deltawork   VERY DELTA IS A FOREVER DOG AND MOGULS OF MEDIA (M.O.M.) PODCAST Learn more about your ad choices. Visit megaphone.fm/adchoices

Holmberg's Morning Sickness - Brady Report - Thursday November 21, 2024 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Holmberg's Morning Sickness - Brady Report - Thursday November 21, 2024 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Got our first measurable snow yesterday! I thought it would be just some flurries until I woke up this morning & had to brush my truck off before leaving for work. We kicked things off this morning with the Thursday song, and some news about Trump's administration picks, an update on the Laken Riley case, and Jaguar going "woke". In sports, the Bucks got a nice win over the Bulls last night, Week 12 in the NFL kicks off tonight, and Geno Aueriema set the NCAA record for most wins! Played Bob's F'ING song this morning and we also talked to Office Cora about what's happening in the 715 this weekend. Nice story about a 97 year-old cheerleader who got to turn back the clock for a bit, and a guy who got a kidney donation from his mother just celebrated a unique anniversary. Former Logger Chris Sale just became a Cy Young award winner, and ESPN is planning on ending "Around The Horn" in 2025. In other TV news, there's a "Girls Gone Wild" docuseries coming out soon. Bunch of food-related stuff as we get closer to Thanksgiving & Christmas. ICYMI, McDonald's announced the return of the McRib and also introduced a new product! Fireball has a special "slap the bag" stocking for sale, Hidden Valley Ranch has some very special holiday cards for sale this year, and Kraft Mac-N-Cheese has a new flavor just in time for the holidays! We ran down a list of responses to the question: "At a restaurant, what's something that's an automatic, 'I am NOT eating here, we need to leave'?" Interesting story about Adam Schefter and the strangest place he's ever broken a sports story. And during today's "Bad News with Happy Music", we had stories about someone putting up profane traffic signs in Colorado, an overturned truck in Arizona that spilled thousands of White Claws onto the highway, a lunatic in Virginia who set her friend on fire, and some #FloridaParents who lead by example. See omnystudio.com/listener for privacy information.

This week on Page 7 Holden wants to watch an ape give cunnilingus to another ape (who doesn't tbh), Jackie's feelin' herself to Ashnikko, and thankfully her fam is doin' fine but still without power due to ole Milton, MJ's got the lip reader transcript of Nicole Kidman and Salma Hayek's incredibly awkward encounter at a Balenciaga! show, once again there is Chappell Roan banter about pressures of fame as well as her TikTok's from this past weekend, Olivia Rodrigo got to meet Pesto the penguin so please send it to Holden and he'll tell you her falling in that pit was karma for meeting such a wretched beast, MJ GOT HIS ORVILLE PECK TICKETS! Jessica Chastain publicly tweeted out about her refund not being enough for her TV not working on her Jetblue flight and people on Twitter got maaaaaad (at Jessica ofc), Raw Dawgin' flights is the new trend no one asked for, but lets hope it leads to some personal self reflection, Mariah Carey REFUSES to be seen under overhead lighting, but that's not stopping her from getting the 30th anniversary of 'All I Want For Christmas Is You' ready to drop like a nuclear weapon, Jackie Stewart's slinging turkey tips even tho IT'S NOT EVEN HALLOWEEN YET, JACKIE, Burger King introduces A BIG SLOPPY DIP CUP of Hidden Valley Ranch, finally a ranch cup fit for a WHOPPER...Over in Celebrity Conspiracy Corner: Was Secret Lives of Mormon Wives a PSY OP and an ad from BIG SODA TO KEEP US IN THEIR SUGARY CLUTCHES!?!? A List of unbelieve facts about pop music and the weirdos that make it, Holden comes in at the last moment with info on the new T Swift Era Tours Book to much roasting, the Blindz and even MOOOOOORE!   Want even more Page 7? Support us on Patreon! Patreon.com/Page7Podcast  Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes.

Go Lynx -- we know you're gonna win tonight! Burger King teams up with Hidden Valley Ranch for their "Big Dip" cup, there's a turkey leg conspiracy theory taking over TikTok, and is Kanye West actually a CLONE?! Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Go Lynx -- we know you're gonna win tonight! Burger King teams up with Hidden Valley Ranch for their "Big Dip" cup, there's a turkey leg conspiracy theory taking over TikTok, and is Kanye West actually a CLONE?! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Holly's Headlines 7a Monday 10/15/2

Send us a Text Message.In this lively episode of the Remotely One podcast, hosts Rick Haney and Kaleem Clarkson chat with Sacha Connor, founder of Virtual Work Insider and a seasoned expert in remote work. Get ready for some valuable insights as Sacha takes us through her professional journey, marked by her pioneering role in remote work long before it became mainstream. Her story, deeply influenced by her Philadelphia roots, is one of resilience, innovation, and a commitment to redefining work in a distributed environment.Sacha's career took off in brand marketing after she graduated from Lehigh University. She worked at various advertising agencies, including the prestigious Goodby Silverstein & Partners in San Francisco. But her desire to get closer to the products she was marketing led her to The Clorox Company in Oakland, California, where she managed iconic brands like Hidden Valley Ranch, Kingsford Charcoal, and Brita Water Filters!A pivotal moment came when Sacha decided to relocate to Philadelphia after the birth of her first child. Not wanting to leave her role at Clorox, she boldly asked to work remotely from the opposite coast—a groundbreaking idea in 2010, long before remote work was widely accepted. Clorox agreed but with significant caveats. However, despite these limitations, Sacha embraced the challenge and became one of the early pioneers of remote work, navigating the steep learning curve during a time when the tools and technologies we now take for granted were still in their infancy.As Sacha's remote work experiment at Clorox evolved, she effectively led distributed hybrid teams. Initially, the company viewed her remote work arrangement as a temporary experiment with strict boundaries. Still, Sacha's success eventually paved the way for a broader acceptance of remote work within the company.Turning 40 became another turning point in Sacha's life. Contemplating the next stage of her career, she decided to establish Virtual Work Insider. Virtual Work Insider offers training programs aimed at developing virtual leadership skills and equipping leaders with the tools they need to manage hybrid, remote, or geographically distributed teams.They also assist organizations in developing "team working agreements" or "team charters," which are foundational documents that clearly define how teams will operate in a distributed work environment. These agreements cover aspects like meeting times, communication norms, and how to accommodate team members in different time zones, helping to overcome some of the challenges that come with flexible work arrangements.Sacha's experiences and insights provide a valuable perspective on the ongoing evolution of work in a post-pandemic world. As companies continue to navigate the complexities of hybrid work, clear communication, effective coordination, and strong leadership skills are becoming more critical than ever. Through Virtual Work Insider, Sacha is helping shape the future of work by providing the tools and training necessary for teams to thrive, no matter where they are located!Learn more about Sacha:Sacha on LinkedIn: https://www.linkedin.com/in/sachaconnor/  Learn more about Virtual Work Insider's training programs and speaking engagements: https://virtualworkinsider.com/

This week, Juliet and Jacoby debate whether it is rude to order fajitas at someone else's birthday, discuss new tourism news coming out of Japan, and cover a brand-new KFC item that hasn't made its way to the States yet. For this week's Taste Test, they finally try Hidden Valley Ranch Cheez-Its. Finally, they share their Personal Food News and react to some Listener Food News. Do you have Personal Food News? We want to hear from you! Leave us a voicemail at 646-783-9138, or email ListenerFoodNews@Gmail.com for a chance to have your news shared on the show. Hosts: Juliet Litman and David Jacoby Producer: Mike Wargon Musical Elements: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

What do you need to do to make your brand famous? You know how you could say “Seth Rogen” and people could easily recall that he's an actor, they know he's funny and associate him with Freaks and Geeks or Pineapple Express, for example?Well, with that same amount of ease, you want people to know who you are, what you do and to make positive associations with your brand name. How do you do it? That's one of the things we're talking about today.In this episode, we're learning about aiming for brand fame by looking at Seth Rogen's brand, Houseplant. With the help of our special guest, Director of Brand Marketing at Mailchimp, Greg Shumchenia, we talk about aiming for fame, using feeling, and practicing fluency. About our guest, Greg ShumcheniaGreg Shumchenia is Director of Brand Marketing at Mailchimp. He has over 16 years of experience as a brand marketer, strategist, and category planner. He joined Mailchimp in 2021 after a distinguished career at ad agencies like Fitzco and Dentsu Creative, where he helped shape brands like Coca-Cola, Microsoft, New Balance, Hidden Valley Ranch, and Harry's. He writes professionally about brand strategy, specifically around the idea of using brands as a point of difference by making them unforgettable, and he cares a lot about a well-crafted brief. He's been named to the AdAge A-List twice, once at Mailchimp as their in-house agency of the year and once at NAIL Communications as their small agency of the year. He has won awards for marketing effectiveness and for advertising creativity. He has B2C, B2B, and DTC experience. He has also worked across a lot of categories including CPG, SaaS, tech, retail, QSR, healthcare, finance, and nonprofit. Greg is based in San Francisco, so when he's not thinking and writing about brands, he's usually hiking, surfing, or exploring the inside of a good winery.What B2B Companies Can Learn From Houseplant:Chase fame. Aim to be a brand that comes to mind easily and is brought up in conversation. Greg says, “I think fame is one of those words that's kind of synonymous with awareness, but it's more than that. Like, I know Taylor Swift is famous because I know I can bring her up on this call and you know who she is. Fame is trying to achieve that level of talk value, shareability, just call it cultural relevance if you want.” He says, “[Houseplant doesn't] just speak to the small audience of marijuana smokers. They talk to a wider audience of people who appreciate beautiful design and objects. They're speaking to an entire category, and they do it with really bold and beautiful, distinct marketing. That's one of the best ways to build mental availability. You do it with a big group, and all of that drives growth.”Use feeling. Be expressive and get your audience to feel something through your content and branding. Greg says, “You can think of that one as emotion too. Houseplant uses emotion in a lot of different places, from the design of their products, you know Seth is pouring his own self into them. So you can kind of feel that emotion in the products and the design themselves. But also in the stories they tell. People remember feelings more than facts and figures. So if you're trying to build an unforgettable brand, feelings are one of the best ways to do it. You attach a feeling to a memory and people are going to recall that better than a functional message.”Practice fluency. Know your brand so well that the words to express what you do and what you stand for come easily. Then communicate that to your audience. Greg says, “[Houseplant] certainly practices fluency in every sense of the word. A distinct yet simple brand, it's easy to understand. It makes them easy to identify and to find. The two biggest things a brand needs to do is be remembered and be easy to buy. And fluency helps you be easy to buy. Fluency in your distinct brand assets and your look and feel is something Houseplant does super tight.” Quotes*”From a purely functional perspective, [Seth Rogen is] trying to make the whole smoking experience a Houseplant experience. You can buy the actual flower, you can buy the rolling papers or the pipe or the device that you smoke out of, the ashtray, the matches, the record that you put on that you listen to while you smoke. I think he even sells a chair you can sit in while you smoke. That's vertical integration. That's what Seth is doing with Houseplant. He's like, ‘We are going to sell you everything in the smoking vertical. Absolutely everything from the chair to the flower, like just everything.' It's kind of cool from a business perspective.”*”95 percent of buyers in a category are out of market at any given time, meaning you're not ready to buy. And 90 percent of B2B buyers are buying off their day-one shortlist. So when they do go into market, that's that 5 percent of the category. 90 percent already have a list in mind. Like you do that [math,] 10 percent of 5%, you're talking to half a percent of the category. You're competing for half a percent of the category if you're not on that day-one short list. So yeah, that's our content strategy to get on that day-one short list when buyers enter the market. So it's too late when they've been triggered and they start shopping. So we are talking to them beforehand.”*”It's scary to say, ‘We're going to talk to people who aren't interested in buying our product.'  It's scary to say, ‘We're okay with this taking a long time.' It's scary to say, like, ‘We're going to talk to people who aren't going to be in the market for the next three to five years, and when they are, it might take them six to nine months for that buying process to work out.'”*”Reframing a challenge for people gives them a real sense that you can help.”*”If I had three tennis balls and I threw them to you one at a time, you're very likely to catch every one of them. If I throw all three of them at you at once, you probably won't catch any of them. So just one at a time, one message at a time in one spot, in one ad, whatever you're creating. The more you say, the less people remember. So keep it simple.”*”When we talk about, ‘People not ready to buy,' how do you reach those people? This is one of the ways: you entertain them, but also sneak in a little bit of a lesson here or there.”*”It's a tough battle sometimes, but I think, you know, we also have a great collection because we've been doing it for a while. We've been persevering and like, you know, you're not going to strike gold or the magic's not going to happen after one podcast. It's going to take a while.”Time Stamps[0:55] Meet Greg Shumchenia, Director of Brand Marketing at Mailchimp[1:29] The Story Behind Houseplant[3:25] Houseplant's Unique Products and Philosophy[5:40] Houseplant's Social Impact and Seth Rogen's Involvement[10:09] Marketing Takeaways from Houseplant[22:31] Transition to MailChimp Discussion[26:16] Marketing Before the Sale: The Challenge[27:03] The Importance of Building Marketing Channels[29:09] Understanding Your Audience[30:17] Reframing Marketing Challenges[33:09] The Value of Singular Messaging[34:56] Highlighting Successful Content: The Science of Loyalty[37:02] Leveraging Intuit's Customer Base[38:52] Measuring ROI in Marketing[39:51] Upcoming MailChimp Podcasts[43:58] The Power of Original Content[50:47] Final Thoughts on Simplification in MarketingLinksConnect with Greg on LinkedInLearn more about MailchimpAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Miranda, Chris, and Eddy enter into the back half of Book 13, but you wouldn't know it from all of the tangents they're pursuing. Tobias wrestles with enormous existential  questions while the Animorphs try to figure out what to do with the only two free Hork-Bajir in the galaxy.How far along in his Andalite deprogramming is Ax at this point? Is there anything sadder than Tobias' backstory? How many judges would get eaten at a Taxxon Dog Show? How long have the Yeerks been selectively breeding Taxxons if the war has only been going for twenty years? Where does Chris hide their emotional support spoon?Support the Show.Support us on Patreon: https://www.patreon.com/anidorks@anidorkspod on twitter! Send questions to anidorkspod@gmail.comHey! For real though: Leave us a 5 star review and we'll read it on the air! New episodes every Wednesday!!!

Hey Gang!!! Welcome to Sprinklez Episode 53!Today I recommend two shows and a Tasty Treat Sensation!First up is the fabulous Science Fiction show, Silo (Apple TV+)Then I talk about the musical infused Only Murders In The Building Season 3 (Hulu)And lastly our TASTY-TREAT-SENSATION is White Castle's Hidden Valley Ranch Chicken Rings

At Hidden Valley, the ranch flows unending. There’s just too much of it. We need to use it in more and more creative ways, but it means we all must make sacrifices. The ice cream truck? Gone. It’s now full of vegetables (and ranch dressing.) The children? They must enjoy the ranch as well. If… Read more S8:E16 – Hidden Valley Ranch Commercial

In this hilariously hair-raising episode of Horsin' Around, your favorite neigh-sayers take a wild gallop through the mysteries of Skinwalker Ranch. Will a werewolf in cowboy boots rope our hosts? Can they outrun UFOs in ten-gallon hats? And what's with that creepy ghost coyote? Saddle up for a ride full of laughs, eerie tales, and more supernatural high jinks than you can shake a horseshoe at. Hold onto your stirrups – it's gonna be a bumpy ride! Follow our sponsors... Redhorsehairstudio.com Deluxeeditionnetwork.com And our bands... Black Caviar Suffer the Ghost

The great Cari Champion is the guest, there's pizza news, and the pizza topic is "Ranch and Pizza".Cari Champion is a former anchor on ESPN's Sportscenter, former host of ESPN2's First Take and co-host of Vice's Cari & Jemele  Won't Stick to Sports. Cari currently hosts the podcast Naked, with Cari Champion, and is a CNN contributor. She is the host of Amazon Prime's The Cari Champion Show. Cari discusses drinking in Bristol, Connecticut, eating Shakey's pizza, and an epic first date at a Lakers game. This podcast is brought to you by Ooni Pizza Ovens. Go to Ooni.com for more information.Follow us for more information!Instagram: @pizzapodparty @NYCBestPizza @AlfredSchulz4Twitter: @PizzaPodParty @ArthurBovino @AlfredSchulzTikTok: @thepizzapodpartyThreads: @pizzapodparty @NYCBestPizza @AlfredSchulz4

Reddit, the front page of the internet, just delivered the biggest IPO of the year, and the stock rose 48% on the first day — But Reddit's community giveth, they can also taketh away.Apple just became the final Big Tech company to get sued by the US government — It's not being sued for iPhone dominance, it's being sued for abusing that dominance.And Ranch dressing sales just beat ketchup for the 1st time in US history — Hidden Valley Ranch's secret ingredient? Merge Research & Development… with Marketing.Plus, Trader Joe's just jacked up the price of bananas by 21% — Its first banana price increase in 24 years. And we thought bananas defied inflation…$RDDT $CLX $AAPLSubscribe to our newsletter: tboypod.com/newsletterWant merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.comFollow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypodAnd now watch us on YoutubeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Tap: It's Sugar, it's Guinness,Jewish delis, low-sugar sodas, Hidden Valley Ranch, broken ice cream machines and Unilever.Follow us on Twitter at @allucaneatpodThe closing tune is performed by Allison Bishop - find her at https://www.allisonbishopmusic.com/ Hosted on Acast. See acast.com/privacy for more information.

Co-hosts Dale & Scott are talking about the real “Roseanne” house hitting the market (the exterior, anyway); Cookie Monster's real given name; being SHOCKED by recent government efficiency; Taylor Swift is probably already being courted by the NFL for the next Super Bowl; social media star Jake Paul to fight retired boxing legend Mike Tyson; what do you think about being asked to round up for charity; Campbell's has a ‘no duh' new soup; Neve Campbell to return to “Scream” franchise; why did Bellagio have to turn off the iconic fountains for a day?; Las Vegas' Tropicana might not be imploded like so many other once-greats on the Strip; and, much more pop culture silliness of the week.

Meanwhile… A Christian nightclub in Nashville doesn't allow twerking, New York City is marking 25 years of “Law & Order: SVU,” fans of “The Sopranos” have a chance to own a pivotal piece of the series' final episode, “Balls out bowling” is popular in Pittsburgh, Hidden Valley Ranch teamed up with Cheez-Its for a new dressing, a New York City man lived rent free in a hotel for five years, and a bakery got caught reselling Dunkin' donuts as allergen-free. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Joe Shoes and Michael Gomez as they present their weekly buffet of pop culture goodness! This week your double main men discuss: Social Media suggestions & Baby Hippos (1:15), Breaking News: Wendy's offering free Cinnabon Pull-Aparts for Leap Day (4:20), Hidden Valley Ranch collaborating with Cheez-Itz (7:17), KFC finally releasing the Chizza in the US (9:03), X-Men '97 Trailer (10:41), The Beekeeper (14:15), Gomez's weekend getaway and movie rewatches (17:00), Joe watches Cabin Boy (20:50), NBA All-Star ratings and criticism (24:10), Blue Chips (28:52), He Got Game (42:50), What we're watching next week (1:00:43), Big Finish: Fcuk, Marry Kill: Miley, Demi, Selena (1:03:08). Watch for Next Week: The Mighty Ducks, Miracle Follow on all the socials: Twitter: @CarJoeMeZ, @TheJoeShoes, @thegomez154 Instagram: @CarJoeMeZ, @TheJoeShoes, @thegomez154 YouTube: Joe Shoes, Car JoeMeZ Podcast Twitch: Mr. Joe Shoes, MeZ Movie Pro Wrestling Tees Store: Capt. Joe Shoes TikTok: @TheJoeShoes Blog Site: CarJoeMeZ.com

Chris and Rob explain why they are not in on Mike McCarthy and the Cowboys after the organization decided to keep its HC despite another early exit in the NFL Postseason. Next, on Shop Talk the guys talk Burts Bees and Hidden Valley Ranch newest partnership! FOX Sports Radio NBA Analyst Eddie House joins the show to talk everything NBA and so much more! See omnystudio.com/listener for privacy information.

How are we feeling about this morning's myTalk Awards draft? Jason share why Las Vegas is cracking down on pedestrians on certain walkways, Alexis tells us about a new collaboration between Burt's Bees and Hidden Valley Ranch, nobody wanted to eat the awkward pizza bags at the Critic's Choice Awards, and The CW is making a VERY strategic change to its name... Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How are we feeling about this morning's myTalk Awards draft? Jason share why Las Vegas is cracking down on pedestrians on certain walkways, Alexis tells us about a new collaboration between Burt's Bees and Hidden Valley Ranch, nobody wanted to eat the awkward pizza bags at the Critic's Choice Awards, and The CW is making a VERY strategic change to its name... Learn more about your ad choices. Visit megaphone.fm/adchoices

Double ranch is coming from Hidden Valley Ranch!Plus, we try ice cream-filled fruit roll ups and discuss our most unique Thanksgiving dishes. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Double ranch is coming from Hidden Valley Ranch! Plus, we try ice cream-filled fruit roll ups and discuss our most unique Thanksgiving dishes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Market Proof Marketing · Ep 299: One Stop ShopIn this episode, Kevin Oakly, Beth Russell and Julie Jarnagin marvel that they're only one episode away from episode 300! They discuss Zillows new "Super App" which promises to be the one-stop shop for everything by cutting out the middleman and how the one group that will struggle with the change is realtors. Together, they celebrate kids going back to school and discuss the difference between highlighting scarcity and creating artificial scarcity.Story Time (04:45)Julie says she gave her son “bad parenting advice” by telling him he doesn't need to do his best in school…other than math.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Beth has another house update: their house is nearing completion and have a closing date of Sept. 5th!Kevin says AI is not going to solve your “people problem” or make them adapt to change.News (21:38)Zillow Group to acquire Spruce, a tech-enabled title and escrow company, as a building block in the housing super app (https://www.zillowgroup.com/news/zillow-group-to-acquire-spruce/)Real estate agents grapple with cyberattack on Rapattoni (https://www.housingwire.com/articles/real-estate-agents-grapple-with-cyberattack-on-rapattoni/)Strained housing affordability is a ‘manufactured crisis' created by bad zoning—just look at L.A. (https://fortune-com.cdn.ampproject.org/c/s/fortune.com/2023/08/13/los-angeles-housing-affordability-manufactured-crisis-through-oning/amp/)Self-driving cars were supposed to take over the road. What happened? (https://www.cnn.com/2022/11/01/business/self-driving-industry-ctrp/index.html)Favorites/Hates (55:03)Julie is propagating her house plants.Beth hates when one person can taint an organization, that one friend or family member who can taint a room.Kevin's favorite is his peek design wallet.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 299: One Stop Shop appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Story Time (04:41)Julie is being spammed by Hidden Valley Ranch emails.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Andrew finds that GA4 is still pretty clunky and has odds and ends to work out.News (31:10)Housing Market Update: The Typical U.S. Homebuyer's Monthly Payment Is Up Nearly 20% From a Year Ago As Prices Rise (https://www.redfin.com/news/housing-market-update-monthly-mortgage-payments-near-record-high/) Mortgage demand drops again after FHA loan interest rate hits 21-year high (https://www.cnbc.com/2023/08/09/mortgage-demand-drops-again-after-fha-loan-interest-rate-hits-21-year-high.html) Over 80% of Americans think it's a bad time to buy a house (https://www.businessinsider.com/house-price-outlook-homes-real-estate-investing-fannie-mae-survey-2023-8)Elon Musk's X aims to win back advertisers with new brand safety technology deal (https://www.cnbc.com/2023/08/08/elon-musks-x-aims-to-win-back-advertisers-signs-deal-with-ias.html)Favorites (48:45)Andrew's favorite is the kids are back to schoolKevin: Is loving his new refrigerated meals and especially is impressed with the quality of the meat.Julie loves the new backpack she got for her son to go back to school with that has an insulated pocket in the front for lunch.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 297: Less Is More appeared first on Online Sales and Marketing for Home Builders - DYC.

The garnishes in these mixed drinks are bigger, and the flavors are bolder — they might even be 'fat-washed' or clarified with Hidden Valley Ranch. Whether they include alcohol or are making mocktails, bars and bartenders are becoming more creative than ever.

If you're raising little gen Alphas, you won't want to miss this star-studded episode with Suzie from Busy Toddler — the chef of toddler activities.  → You can find the Busy Toddler home preschool program with a full year of lesson plans for just $40 — far less than the cost of preschool for a year — here.  Expand your vocabulary with today's millennial abbreviation of the day, TFW. This Gen Z slang means ‘that feeling when.'  Kelly and Lizz dive into Suzie's journey from Daniel Tiger marathons to simple, low-cost activities her toddler could do on his own while she sipped her coffee. Suzie shares her hindsight parenting wisdom and a ‘take a breath and say yes moment' that has the gals asking, “Will Busy Toddler's next frontier be sleeping boxes for kids?” The gals reminisce about the good old days of chronological social media feeds and their Tik Tok aversions.  → REVIEW SHOUTOUT: Hey, Yukon drivers! whether your doors work or don't work (like Suzie's) Kelly and Lizz would love to hear from you. Sound off in the Apple Podcasts reviews and remember to share about your ride when you do! The great eight of Busy Toddler brings a shocking winner that Lizz just doesn't get — yet. Featured in today's segment are popsicle baths, painting toys, washing toys, the cutting bin, color baths, toy parades, toy rescue, and the baking soda bin (aka stinky bubbles).  Today's episode is sponsored by Rocket Money, formerly known as Truebill. This personal finance app finds and cancels unwanted subscriptions, monitors spending, and helps you lower your bills—all in one, easy-to-use place. Going into 2023, if one of your goals is to save money or become more financially savvy, check out Rocket Money. → Download the Rocket Money app at rocketmoney.com/carpool   Suzie's last three transactions brings the super cute Boden swimsuits into Kelly and Lizz's world and includes an upgrade to her camera equipment as well as a dad joke book for her kids to celebrate their dad on father's day.  Industry news inspires questions about Toyota's plan for the Grand Highlander to take over more of the Toyota market. But Kelly wonders if this is a ‘17 varieties of Hidden Valley Ranch' situation. Also in headlines this week is the world's best selling car from Q1…and its boring runner up. Suzie shares the meal her family still makes to this day — the iconic steak and spaghetti — for today's ditch the drive through dinner.  → To share your ditch the drive-through recipe with us, call (959) CAR-POOL and leave us a message! → Write to us for advice on all things motherhood, life, and more! Send us an email to get your question featured on the show at hello@thecarmomofficial.com  Follow the Carpool Podcast on IG Follow the Carpool Podcast on YouTube Follow Kelly on IG Follow Lizz on IG Visit thecarmomofficial.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hidden Valley Ranch has Katie’s number (email), Robert De Nero is a father to 7, and a woman survived the Australian Bush for 5 days on a bottle of wine! The Brett Davern Show is streamed LIVE daily at 12pm (eastern) 9am (pacific) on idobi Radio at http://idobi.com. Follow Brett on social media @BDavv, Katie : @KatieLeclerc, the show @BrettDavernShow [smart_track_player url=”https://dts.podtrac.com/redirect.mp3/p.ido.bi/brettdavern/brettdavern.3386.mp3″ title=”“’ Let’s Cut Nick Cannon A Break””” image=” https://i.ido.bi/assets/2018/03/BDS-Podcast-Logo.jpeg” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” The post Let’s Cut Nick Cannon A Break appeared first on idobi Network.

Over the past few years, TRUFF has partnered with brands ranging from Hidden Valley Ranch and Taco Bell to Super Mario Brothers and Warren Lotas. Despite the diversity of these partnerships, all have a common authenticity that unifies them. I sat down with co-founder Nick Ajluni to talk about their journey building the brand and why they have made partnerships a central part of their brand building.

In this interview episode, I chat with Mallika Malhotra about brand strategy, niching, and positioning. A continuation of last week's topic around marketing!In this episode you'll hear:How to begin working on your brandingHow to define a niche whether you're established or brand newHow to position your team as part of your branding if you are building an agencyResources mentioned in this episode:Be sure to watch for her September MastermindMallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L'Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market with a power niche, and develop brands that are magnetic, memorable and money-making. She's on a mission to empower women to unleash their power so they can achieve leadership and success. When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax.Connect with Mallika:http://www.mallikamalhotra.cohttp://www.instagram.com/mallikamalhotra.cohttps://www.facebook.com/mallikamalhotra.cohttp://www.linkedin.com/in/mallikamalhotracoFree Ready, Set, Brand tool : https://mallikamalhotra.co/home/#freebieFree Facebook Brand Group : http://bit.ly/brandpowerhourcommunityThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Podcast Editing: Sabr Media LLCDescript (affiliate link)Join the next free training at ambitiousbookkeeper.com/training Join us inside of the Bookkeeping Business Accelerator today!Option 1: VIP - includes group mentoring calls & coworking sessionsOption 2: Self-Paced: includes all course content to complete at your own pace!

SUPERSIZED EPISODE We discuss 'This Week in Disasters'. Gold doubloons. Bud Light's LGBTQ collaboration outrage. Kids doing ‘The Kool-Aid Challenge'. ‘The Consumer' reviews Van Leeuwen's Hidden Valley Ranch ice cream, Vlassic dill pickle Slim Jims, Dr. Pepper Peeps, Pillsbury ‘Lucky Charms' ‘Cinnamon Toast Crunch' cookies. TV/Movie/Streaming updates ‘Super Mario Bros' movie, ‘Minecraft' live action. Trailers ‘Barbie', ‘Evil Dead Rises', ‘Smoking Causes Coughing'. 'It's Erik Nagel' Show Audio | Video | Social Media | Discord www.itseriknagel.com VIDEO EPISODE: YOUTUBE  

Kathleen opens the show drinking a Standard Prairie Ale from Prairie Artisan Ales in Oklahoma and Elvis Whiskey from Memphis. She reviews her weekend doing shows in Red Bank NJ and Huntington NY, and then her St., Patrick's Day weekend playing a show in Memphis at Graceland. QUEEN NEWS: Kathleen shares news that Queen Tanya Tucker rejected Elvis Presley's advances in her teens because her father wouldn't allow them to date. “GOOD BAD FOOD”: In her quest for delicious not-so-nutritious food, Kathleen samples Central BBQ Spicy Vinegar Sauce, and No Man's Land beef jerky.UPDATES: Kathleen gives updates on Elon Musk's new Snailbrook development outside of Austin, and Virginia has been awarded its state's first Buc-ee's.“HOLY SHIT THEY FOUND IT”: Kathleen is amazed to read about the discovery of Odin of Valhalla's gold swastika medallion in Denmark, and a hiker finds a hoard of Roman coins in the Swiss Alps. FRONT PAGE PUB NEWS: Kathleen shares articles on Hidden Valley Ranch-flavored ice cream coming to Walmart, the “Downton Abbey” castle halts weddings due to Brexit, a wild cat was found in Cincinnati with cocaine in its system, a 5,000-mile-wide blob of tourist-killing seaweed is headed for Florida, Tuesday Morning is closing half of its stores after an initial bankruptcy filing, the reasons for the decline in popularity of The Gap, Buffalo Wild Wings are sued over boneless wings, and an Irish hunter believes there are two monsters in Loch Ness.WHAT TO WATCH THIS WEEK: Kathleen recommends watching her new stand-up Special “Hunting Bigfoot” on Prime Video, and Elvis's '68 Comback Special on YouTube. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Siblings Ashley Engle and Brandon Birdwell discuss life, Brandon's Covid Spring Break, Ashley's road trip snack rankings, their mutual distaste of Hidden Valley Ranch and Okie Noodlin' with the Kardashians.... Come join us for a trip up the Mississippi Mud River that is this episode.

Welcome to Episode 307 of WSTR! This episode's topics include: - Aaron's turn to inflict pain and misery on everyone else! - Hidden Valley Ranch comes in clutch - There's a new Star Wars movie out? And it's good? - ...and much, much, more! For all your galactic news and talk needs, this is the podcast you've been looking for - tune in to WSTR Galactic Public Access! Email: mailbox@wstrmedia.com Voicemail: (630) 557-9787

Meanwhile… Reese's Peanut Butter Cups will soon be available in a vegan option, San Francisco is overrun with cute goats, and Stephen tries a new ice cream flavored with Hidden Valley Ranch dressing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Maney was one of the kids yesterday. Producer Nicole gives us a move update. It's ‘Forgive Me Friday.' Do you tell people when there's something in their hair? Hidden Valley Ranch ice cream is now a thing. The post ML Replay | 3-10 appeared first on Kiss 95.1.