thunder::cast

This is part two of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we dive deep into the creative articles in this year's marketing trends magazine, featuring two topics sure to grab your attention. We focus on how to break the rules of design without making any brand-fatal mistakes, then we segue into creative content studios. Why does your design team need one and how can your brand benefit from it? To sink our teeth into these topics we brought in Jeff Falkowski from Parker Hannifin and our very own Art Director, Joe Cola. Download your free copy of Marketing Trends vol. 12 at thundertech.com/marketingtrends12. For more information, visit our show notes.

This is part one of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we are joined by three special guests, all of whom are experts in advertising. We welcome Michael Ganda from ServiceMaster DSI, Kenny Trusnik from RWB and our very own J.P. Krainz to discuss creative ad targeting, e-commerce trends and empathy marketing. Join us as we explore the strategies and trends behind adapting ads to a digital world.   For more information, visit our show notes.

In this episode of thunder::cast, we welcome Alyssa Santoli, Social Media and PR Manager at Vitamix, and Danyelle Kupfer, Social Media Specialist at thunder::tech to break down their experiences with social media and how it can best fit into your communications strategy in 2020.   For more, read our show notes!

In this very special thunder::cast episode, thunder::tech president Jason Therrien sits down with seven agency CEOs to talk about the marketing trends they expect going into the 2020s. Learn about the evolution of your brand, the importance of creativity and the things you'll want to keep an eye on going into the new decade.   For more, read out show notes! 

On this episode, joining host Craig Israel in the studio are thunder::tech's own Danyelle Kupfer, Social Media Specialist, and J.P. Krainz, Account Services Director. The group conducts a Super Bowl ad roundtable, each bringing three ads worth talking about. Some well-done, some in poor taste and most of them too far out there and off message to even be properly judged. For more, visit our show notes now! 

On this episode, joining host Craig Israel in the studio are Joe Hicks and J.P. Krainz, Account Services Group Managers at thunder::tech to talk about brandtailing and why it's important for businesses to build a strong brand. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.

Joining host and Creative Director, Craig Israel via Skype is Eric Webb, VP of Sales - North America for Kentico Software and in the studio is Bruce Williams, VP of the Development Department for thunder::tech. The hot topic is headless, monolithic or decoupled. Which platform is best for your brand in 2020? This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. Visit our show notes for more information! 

On this episode, joining host Craig Israel in the studio is Marc Theodore, Director of Operations at thunder::tech to discuss HR and marketing and how you should get these teams together to focus on talent growth in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.   For more visit our show notes!

Host Craig Israel is joined in the studio by Dan Lyons, Digital Marketing Team Lead at thunder::tech to talk about the latest trends and tech in advertising. From Amazon sponsored posts to weather-based ads, we dive into the new ways to give your marketing plans an edge for 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.   For more visit our show notes. 

Joining host Craig Israel in the studio is Jason Therrien, President of thunder::tech to talk about direct-to-consumer (DTC) selling and what's changing for middle-market brands in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.   For more information, see our show notes! 

On this episode, joining host Craig Israel in the studio is Madison Letizia, Director of Communications at thunder::tech to talk about digital commerce and how you can get a bigger piece of the online commerce game in 2020. Part one of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.   For more information, see our show notes. 

On this episode, joining Creative Director and host Craig Israel is thunder::tech's Optimization Specialist, Michael Laskowski to talk about Google ads. They dive deep into how targeting works for PPC, display ads and re marketing with the targeting of competition, key words or affinity categories. For more information, see our show notes!

Part 2 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech's Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation platforms and which could be right for a business and how to choose.   For more information, visit our show notes! 

Part 1 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech's Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation; what it is, how marketers can use it and what size platform is right for you.   For more information, check our our show notes! 

thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits, specifically how media companies are adapting to the new consumption habits of today's consumers.   For more insights, check out our show notes! 

Tourism is a driving factor for the economy and marketing. On this episode, joining Creative Director and host Craig Israel is Matt MacLaren, Director of TourismOhio and Joe Hicks, Account Services Group Manager, at thunder::tech, to talk about how tourism and marketing impact each other.     For more information and insights visit our show notes!

Ever wonder how sports teams can get those instant replays up on social media so fast? On this episode, joining Creative Director and host Craig Israel is Madison Letizia, Director of Communications at thunder::tech and Brandon Jirousek, VP of Digital and Web Services for the Cleveland Cavaliers, to talk about the behind the scenes technology and innovative new marketing approaches.    For more information and insights visit our show notes!

When it comes to creative design, there are tips and tricks, but there are creative crimes you shouldn't be committing. Creative crimes could be using the wrong typeface or too many together or leading spacing. On this episode, joining Creative Director and host Craig Israel is Joe Cola, Art Director, to break down which crimes are punishable by eraser (or delete button.) For more information and insights visit our show notes!

When it comes to developing a plan on which e-commerce platform is best for your website, there are a few items you will want to consider, Monolithic vs. Decoupled. Both have pros and cons and should be taken into consideration before making decisions. On this episode, joining Creative Director and host Craig Israel is Matt Waler, Frontend Developer, to break down which solution would best fit your business and goals. This is one podcast you won't want to miss.   For more information and insights visit our show notes!

On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities.    For more information and insights visit our show notes!

On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why robust framework for your business' video strategy is vital to reach your audience both more effectively and efficiently.   For more information and insights visit our show notes!

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Charlie Laurie, Chief Innovation Officer at Palmer Holland and Bruce Williams, Vice President Development Department at thunder::tech to talk about their personal experience with collecting data and the importance of privacy regulations.    For more information and insights visit our show notes!

On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR.   For more information and insights visit our show notes!

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from simply age, gender, location to behaviors and interest. Learn why you should know what individuals interests are like rather than large groups.   For more information and insights visit our show notes!

Blogging is on the rise and as you continue writing, those older blogs are going to get pushed down on the list. However, there are steps you can take to refresh and update. On this episode, joining Creative Director and host Craig Israel is Dan Lyons, Digital Marketing Team Lead, to break down why a blog content audit something you should consider if you have a lot of blogs on your website.   For more information and insights visit our show notes!

Fly, drive or walk into your next vacation destination, but before you do that you should look into which cities are the spot for tourism. On this episode, joining Creative Director and host Craig Israel is Jason Therrien, President and Founder of thunder::tech in the studio and joining via Skype, Amir Eylon, President and CEO of Longwoods International to break down the love/ hate relationship with tourism from residents of destination places.   For more information and insights visit our show notes!

97...98...99... 100! To celebrate our 100th episode we opened the studio and invited the whole team. THE. WHOLE. TEAM. Since this milestone coincides with our 20th anniversary as an agency, we decided to celebrate with the one secret ingredient that's behind all of our success: the people. Over the next 100 minutes or so, join Creative Director and host Craig Israel as everyone from President Jason Therrien to some of our newest members dive into the last 20 years and share the stories of t::t. It's a unique look behind the scenes and we hope you enjoy it. Cheers to 20 more years!     For more information and insights visit our show notes!

In order to deliver the best ideas we can to clients, we sometimes have to rally the troops, throw up some ideas to see what we can perfect and send over. This is otherwise known as Brainstorming. On this episode, joining Creative Director and host Craig Israel is J.P. Krainz, Account Services Manager and Media Strategist and Buying Lead and Danyelle Kupfer, Social Media Specialist to break down the love/ hate relationship with the brainstorming process.   For more information and insights visit our show notes!

Local SEO isn't just getting your business listing on Google Maps, it's much more. On this episode, joining Creative Director and host Craig Israel is Lydia Panko, Optimization Specialist to break down why Local Search Engine Optimization is a necessity for any business to have. From google my business to making sure your site is acquiring quality local backlinks. This is one podcast you won't want to miss.   For more information and insights visit our show notes!

Join us while we talk about creating your video content strategy. We dive into the Hero, Hub, Help concept and why it's important to have a distribution strategy for your content. For more information and insights visit our show notes!

Join us for a recap of all the commercials from Super Bowl 53! We will dissect them from a marketing standpoint and give you our thoughts on who scored a touchdown and who fumbled it this year.   For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason Therrien joins Creative Director and host Craig Israel in explaining how to take online assets and bring them into offline areas. For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Gone are the days when we, as marketers, could beg, borrow and snag data unbeknownst to our customers. What do we mean? GDPR is just that. thunder::cast host Craig Israel sits down with Casey Braun, Marketing Automation Specialist, to discuss why the rise of security awareness and a heightened sense of vulnerability will determine what the next GDPR law will be. For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. On this episode, thunder::tech Founder and President Jason Therrien drops by the studio to discuss how ever-changing consumer behaviors are forcing brands to evolve. He and Craig chat about omnichannel strategies, influences on purchasing decisions, privacy and Generation Z.    For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Amazon is at it again and shaking things up in the advertising space. On this episode, Communications Department Manager Madison Letizia breaks down how these changes will impact brands and how they go-to-market and connect with consumers in the online retail space.    For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. Are robots taking over? thunder::cast host Craig Israel sits down with Bruce Williams, Vice President of thunder::tech's Development Department, to discuss why more businesses are adopting chatbots and debate the benefits and implications of this new technology.    For more information and insights visit our show notes!

One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn't get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.   For more information and insights visit our show notes!

Digital display ads and programmatic buying are a part of a business's PPC campaigns and becoming more and more common to companies and customers. On this episode, thunder::tech's Account Services Group Manager JP. Krainz and Integrated Marketing Coordinator Dan Lyons address what digital display ads are, what programmatic buying is and how middle market companies can use it to reach those niche customers. Discover more about this episode by reading the show notes. 

Break out the party hats and noise makers, because we have a lot to celebrate! On this episode of thunder::cast, we're marking a big milestone in thunder::tech's history – 1,000 blog posts! To mark this monumental content achievement, Craig is joined in the studio by Kelly McGuire, Market Development Manager, and Madison Letizia, Communications Department Manager, to discuss our blog writing process and approach, lessons learned and so much more! Discover more about this episode by reading the show notes. 

On this episode of thunder::cast, we're discussing research, the voice-of-the-customer, consumer insights and how this information can help brands better understand their audiences. Listen in and thunder::cast host, Craig Israel, and Jeff Hyde, Managing Director of Ideas in Focus, discuss how middle market companies can get started with consumer research. Want more? Check out the episode show notes. 

Even though copywriting can be a solitary pursuit, we're shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback. Discover more by reading the episode show notes.

On this episode, Scott Peterson, the Vice President of U.S. Tax Policy and Government Affairs at Avalara, joins Craig Israel and Bruce Williams via Skype to discuss the changing landscape in competition, technology and tax regulations surrounding online transactions. Listen in as he shares insights and advice for online retailers. Discover more by reading the episode show notes.

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Brock Richards, Vice President of Sales and Marketing at Pro Football Hall of Fame, makes an appearance on the pod to provide insight into how the Hall continues to grow and evolve the brand to meet consumer demands. Check out the show notes to learn more. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Digital Transformation is good for everyone in the company, even Earl. On this episode, J.P. Krainz, Account Services Group Manager, and thunder::tech President Jason Therrien discuss how middle-market organizations are consciously planning for digital transformation. We explore how brands can be more flexible, evolve their processes and become more digital to better serve their customer base. Learn more about digital transformation by reading the show notes. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Change is inevitable, but the brands who thrive are the ones who proactively embrace it. On this episode, Neil Stallard, CEO of The Reserves Network, dropped by the studio to share how his staffing company has evolved its brand and business model to grow the organization. Learn more about brand transformation by reading the episode show notes. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Kiss your siloed culture goodbye! Marketing is breaking down walls and working with other departments to create a more integrated workplace. On this episode, we turn the tables and thunder::tech President Jason Therrien interviews Creative Director Craig Israel about how marketing impacts company culture. Read the episode show notes to learn more. 

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Are you getting the most out of your data? If you're not strategically using analytics to drive business decisions, then it's time to reevaluate your data collection process. On this episode, Brandon Jirousek, Director, Digital Content and Operations of the Cavaliers Operating Company, shares how his team identifies key insights from collected data and uses this information to plan for future business initiatives. Read the episode show notes to learn more about big data. 

Digital data collection and user privacy remain hot button issues following the Facebook and Cambridge Analytica scandal that's dominated the headlines. On this episode, thunder::tech Communications Department Manager Madison Letizia addresses the potential impact of social media ad targeting. She breaks down audience matching, ethical data collection and what marketers should keep in mind when targeting users on social media. Check out the episode show notes to learn more. 

Email is one of the most effective tools in a marketer's toolbox, but it requires planning to generate big results. On this episode, thunder::tech Marketing Automation Specialist Casey Braun discusses the importance of having an email marketing strategy before getting started, shares how to avoid common email pitfalls and explains how to optimize emails to achieve the highest ROI. Check out the episode show notes to learn more. 

On this episode two guests from Kentico, Bryan Soltis and Jim Panagas, joined host Craig Israel and Senior Director of Development Bruce Williams in the studio to discuss regulations data collection and storage and storage regulations, user privacy and technology's impact on content.  Check out the episode show notes to learn more.   

When choosing a destination to visit, today's consumers have no shortage of options at their digital fingertips. It's not enough to just sell tickets. Marketers in the destination and tourism industry have to find creative ways to reach and connect with visitors through memorable experiences. On this episode, Brock Richards, Vice President of Sales and Marketing for the Pro Football Hall of Fame, shares insights and strategies to capture your customer's attention and keep them coming back. Check out the episode show notes to learn more.