Podcasts about Bernier

Avec Michèle Bernier, Darie Boutboul, Charlotte de Turckheim, Thomas Deseur, Alexis Tramoni et Alex Vizorek. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

From Richards Free Library in Newport, Sally Bernier is here as we talk about the Library, how  the citizens not passing the town budget affects the Library, summer reading, birds are dinosaurs, the Hale Award and more

Avec Michèle Bernier, Darie Boutboul, Charlotte de Turckheim, Thomas Deseur, Alexis Tramoni et Alex Vizorek. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Welcome to The Following Films Podcast. I'm your host, Chris Maynard. Before we get into today's conversation, I have a quick three-second favor to ask. If you love discovering the stories behind your favorite movies, please subscribe right now. While you're there, leave us a quick review, it helps other cinephiles find the show, and if you hear something you love today, tell a friend about us! Word of mouth is how we grow, and we appreciate every single one of you.Today, we are exploring a gorgeous new indie road movie that just hit theaters on June 5th. It's called Carolina Caroline, and joining us is the man responsible for its stunning, emotionally raw look—cinematographer Jean-Philippe Bernier.This film is a beautiful contradiction. It draws heavy inspiration from classic 1970s Americana and grit-and-grain crime cinema, yet it maintains this deeply intimate, contemporary emotional perspective. Jean-Philippe teamed up with director Adam Rehmeier for the third time to craft a visual language that feels like an "endless summer"—that reckless, fleeting feeling where you think the sun will never go down... until reality hits you hard.In this episode, Jean-Philippe is taking us behind the scenes of how they built that grounded road-movie aesthetic. We talk about why embracing raw imperfections actually made the story feel more authentic, and how they visually balanced the tenderness of a romance with the high stakes of a crime thriller.It is a fantastic conversation for film lovers and filmmakers alike. So, grab your popcorn, settle in, and let's welcome Jean-Philippe Bernier to The Following Films Podcast!

Joseph Wilson was loosing the battle to Kodak when he discovered the xerography machine. Then he made it sellable. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [Handyside Ad] Dave Young: Welcome to the Empire Builders Podcast. I’m Dave Young and that’s Stephen Semple. Welcome to the Empire Builders Podcast. I’m Dave Young and there’s Steve Semple. Welcome. Oh wait, I got stuck making copies of copies. See what I did there? Stephen Semple: You’re so clever. Dave Young: You know what I did there, right? Yeah. Stephen Semple: I saw it, yeah. Dave Young: Today we’re talking about Xerox. Stephen Semple: Talking about copies of copies. Dave Young: Copies of copies of copies. Stephen Semple: Oh, and back in the day there were a lot of copies. A lot of copies. Dave Young: Oh man. I have copier stories. Yeah. Stephen Semple: I bet. I think those of us of our genre- Dave Young: Honestly, so Xerox, and we’re going to learn the story of the Xerox corporation and we’re going to… I don’t know their whole story, but I can tell you this, the photocopier or before there was something else before that. There was carbon paper. Stephen Semple: Yes, yes. Dave Young: But nobody owned a printing press. Stephen Semple: Correct, yeah. Dave Young: And so I would make the case that a photocopier was the first social media meme sharing engine. Stephen Semple: Oh, because we could photocopy our butts and share it the office. Dave Young: No, no, no, no, not your butt. I mean, I don’t know what you do in Canada. Here, I remember as a kid going to coffee, but my dad, small town, small town America, and he went to coffee twice a day with his buddies, 10 o’clock and three o’clock. They’d go down to the local cafe and they’d sit around a table and have coffee, eight or 10 of them. And somebody would always have a copy of a copy of a copy of a copy of a joke. Stephen Semple: Right. Dave Young: A cartoon, a usually off color story and they’d pass it around and then somebody would take it and make another copy of it and share it somewhere else. But you couldn’t do that if you didn’t have a copier. Stephen Semple: Well, that’s true. Dave Young: So thank you, Xerox. Stephen Semple: For making our lives richer. Dave Young: And now we can just electronically copy stuff and shoot it off as a text and a meme. Stephen Semple: One of the things you’re going to love about this story is it involves a fire extinguisher. So I’ve got your attention. Dave Young: Oh, I am all in. Stephen Semple: You’re all in. And Xerox is still pretty big. They do 7 billion in sales, but back in the early ’70s, Xerox was a monster. It’s estimated that over 10 billion copies a year were being done. Dave Young: 10 billion. Stephen Semple: That’s a lot of copies of copies of copies- Dave Young: Yeah. Once people had it, they were like, “I’m a printer.” Stephen Semple: Of copies. Yeah. Dave Young: I’m a publisher now. Stephen Semple: Yeah. In 1973, they did 3 billion in sales, which would equate to about 20 billion today. And they were close to 90% of the copier market with profit margins close to 20%. That’s just huge. It was one of the most valuable companies in the world. Dave Young: Until there started to be some competitors, Xerox became the generic word for a photocopy. Stephen Semple: Correct. Dave Young: “Give me a Xerox of this.” Stephen Semple: Yeah. So our story starts back with Joseph Wilson in Rochester, New York, which as we also know, is the home of Kodak. And Joseph was the new president of a company called Haloid, which was a Rochester based company doing photographic paper that was founded in 1906. And frankly, they were getting killed by Kodak, which at that point was 90% of the industry. And so Joseph’s trying to make headway in the photography paper business and basically is just like get nowhere. No matter what he does, he just cannot seem to create traction. Dave Young: One of his problems, Stephen? Stephen Semple: Yeah. Dave Young: Haloid. Stephen Semple: Yeah, maybe. Dave Young: That’s not a good name. Stephen Semple: Yeah, maybe. But what he decides to do is look for new opportunities. He’s actively searching through the National Patent Archive. So meanwhile, we got to think about this. It’s the mid ’40s. World War II has recently ended and the GI Bill is out there and it’s really fueling the growth of service-based industries. Banking, insurance is exploding. White collar is becoming now the thing to do. The American office is now basically the new engine of the US economy, but it’s still pretty primitive and labor-intensive. You think about going back to your whole thing, how did you copy and share information? Things were typically retyped or it was typed with a carbon paper, which meant you had one copy or a single document. Dave Young: Yeah, like a mimeograph sort of a thing maybe. Stephen Semple: Yeah, yeah. Single document could take an hour. And secretaries were manually retyping documents using carbon paper which created smudges or like as you said, the mimeograph machines, which were clunky Dave Young: Or send it, I mean, if you need more of that, you send it off to a printer. You send it off to somebody that can load it up on a printing press. Stephen Semple: Yeah. And for the people who don’t remember mimeograph machines, because I barely remember them, they stank. Dave Young: They smelled wonderful. Stephen Semple: Oh God, they were foul. They were this like, oh my God. Dave Young: The teacher would come in with a stack of stuff and hand it out and everybody would smell it. You just put it up your face and inhale. Stephen Semple: It was instead of glute. Dave Young: Weird, weird purple-y ink. I don’t even know how it worked, but yeah. Stephen Semple: So anyway, so Joseph is searching through patent archives and he comes across this invention by Chester Carlson, who’s a physicist who has got really bad arthritis and was looking for a better way to make copies. And Carlson had created, I got to read this, created an electrophotographic apparatus for dry writing. A process he turned xerography. Dave Young: Xerography, yes. Stephen Semple: There we go. Dave Young: And Haloid finally has a better name. Stephen Semple: Exactly. But the prototype was clumsy. It was large. It had been rejected by lots of people, but it caught Wilson’s eye. He could see the potential to revolutionize the office. And so it’s 1946 and he makes this big gamble. He purchases the patent for $10,000. Dave Young: Wow, okay. Stephen Semple: At that time, Haloid’s annual revenues is just a little over 100 grand. Dave Young: All right, man. Stephen Semple: So that’s a big bet. Dave Young: Huge. Stephen Semple: And the challenge was he had to turn this clumsy prototype into a viable commercial product. And there were a lot of challenges including the high heat from the fuser. It’s basically a toaster oven inside of a unit that bakes toner onto paper. Dave Young: Yeah. It puts a hydrostatic image of whatever’s on the paper on a blank piece of paper and little tiny particles of toner stick to that image and then you bake them in. Stephen Semple: Yeah. Dave Young: The little tiny microplastic things. Stephen Semple: And yes, it can catch fire. More on this later. Dave Young: Yeah. That’s why when you’re done making a bunch of copies, it all comes out warm. Stephen Semple: Yeah, exactly. So to raise money, Wilson sold some personal stock. He downsized a factory, did a bunch of things, raised about $12 million, which would be equivalent to about 140 million today and put it into development. So in 1954, after nine years of development, he has the first copier. It weighs 650 pounds. Dave Young: Sure. Stephen Semple: And it’s called the Xerox 914 because it used 9×14 paper. Dave Young: 9×14, that’s a choice. Stephen Semple: Right. Dave Young: Okay. Stephen Semple: So in addition to the $12 million that they invested, they’ve also got millions of dollars in debt. Dave Young: I’m stuck on the 9×14, Stephen. I’m thinking it’s the size of an accounting ledger, something like that. Stephen Semple: I didn’t look into why that size or… Because again, a lot of times what becomes standards change. Dave Young: Yeah. But see, that’s why you do what you do on this podcast and I do what I do. I’d have gotten stuck researching this into the 9×14 and followed that off into the woods and it would be a whole different podcast. Stephen Semple: It would be. It would be probably better. Dave Young: Oh, I don’t know about that. Anyway, I interrupted you again. Stephen Semple: So they’ve invested all this money. They’re millions in debt. They finally got a prototype and they basically say, “Okay, here’s what we got to do. We got to find a production partner to make this happen because we’re not going to produce this thing.” Dave Young: 600 pounds, yeah. Stephen Semple: Because that’s not what we do. So Wilson approaches IBM who basically at that point is a rising tech leader. Dave Young: Sure. Stephen Semple: And a lot of people don’t realize how old IBM is. I’ve got a picture of an old IBM cheese cutting machine. Dave Young: Yes, yeah. Stephen Semple: They were around forever. But anyway- Dave Young: I did a college internship at IBM. Stephen Semple: Oh, did you really? Wow. Dave Young: Where they made copiers. Yeah, I got copiers. Stephen Semple: Oh yeah. Oh, this comes back. Dave Young: Yeah, yeah. Stephen Semple: So IBM’s being run by Thomas Watson Jr. and he rejects the idea because basically it’s going to be about a $10,000 price tag and it’s going to fill a room all just for copying. He thinks this is a really, really bad idea. So Wilson doubles down, mortgages everything to make it themselves and they’re still facing these huge challenges. They meet a guy who works with equipment manufacturer AMF who’s developed this brand new sales strategy that he’s using for selling bowling alley equipment. Dave Young: Oh, is this the lease purchase? Stephen Semple: Yes, sir. Yes. So this is this brand new idea. What they decide to do is to lease the Xerox 914 for $95 a year and it would include 2,000 copies plus a nickel for each additional copy. Dave Young: Okay. So they’re selling copies, not machines. Yes, yes, yes. Stephen Semple: Right. Dave Young: Yeah. Stephen Semple: Here’s where it gets funny. It’s September 1959. The Xerox 914 makes its public debut in Manhattan. And during the demonstration, the machine bursts in the flames. Dave Young: Perfect. I’ll take three. Stephen Semple: Well, here’s the funny thing is it becomes this spectacle. It attracts onlookers and in fact the event is a resounding success. Dave Young: Yes, because the smart people will go, “Oh, they’ll fix that.” Stephen Semple: Right. Dave Young: Look, the copies came out, but they’ll fix the fire thing. Stephen Semple: Here’s what they did. Instead of re-engineering the device, remember, this is the late ’50s. The world’s a different place. Instead of re-engineering device, Wilson’s team ingeniously packages it with a fire extinguisher that they rebrand as the scorch eliminator. Dave Young: Hell yeah. Stephen Semple: Honest to God, I cannot make this up. The scorch eliminator. Oh, instead of re-engineering it, we’ll just give everybody a free fire extinguisher. Dave Young: That’s fantastic. I love that. So you could fill the paper tray with dough and pizza would come out the other end. These guys are geniuses. Stephen Semple: It’s a year later. It’s the 1960s and the machine is now available nationwide and it’s like a resounding earth-shattering success. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell] Dave Young: Let’s pick up our story where we left off and trust me, you haven’t missed a thing. Stephen Semple: It’s a year later. It’s the 1960s and the machine is now available nationwide and it’s like, a resounding earth-shattering success. Production basically started at 50 per month and quickly went to 100 a day. At the end of the first year, they leased 200,000 [inaudible 00:14:32]. Dave Young: Well, this whole story, this is proof of what a good idea it was. Stephen Semple: Oh, absolutely. Dave Young: People don’t care if it catches fire as long as I get some copies out of it. Stephen Semple: Yeah. And the copier room becomes a new social hub. It becomes the way we share jokes. Dave Young: You want to make sure it has some overhead sprinklers. Stephen Semple: Well, you’ve got the scorch eliminator. You’re good. The company gets officially renamed Xerox Corporation and really it launches the information revolution. The stock quadruples, revenue soared at 250 million. Now, remember IBM? Dave Young: Oh yeah, they come around. Stephen Semple: The guys who rejected the idea. So the number of copies being made annually in the United States surges from 20 million to over 9 billion with Xerox basically dominating. And IBM, remember, took a pass, but they decided to enter the business in the early 1970s. They create their own copier. Now- Dave Young: They figured out that they were the biggest customer of Xerox. Stephen Semple: Yeah, essentially. Yeah. Dave Young: Yeah. Stephen Semple: Now, Joseph had a choice at this point. He knew they were leveraging his technology, but he also knew that it would be hard for him to win on legal grounds alone. So what he decided that he needed to do was to out innovate them. Dave Young: Okay. Stephen Semple: And so what Joseph Wilson envisioned was an office of the future because he saw computers coming. Remember, this guy was a visionary. He saw computers coming. Dave Young: Oh, yeah. I love this guy. Stephen Semple: But the problem, computers were large, difficult to use, but he was like, “I saw what happened with the photocopier, it went from being massive to small. Computers, same thing’s going to happen.” Dave Young: Yeah, yeah. Stephen Semple: So he decided to invest the equivalent of $20 million to establish PARC, the Palo Alto Research Center. Now, he hired a top computer scientist from ARPA, Robert Taylor, and gave him a clear mandate, “Pull together the brightest folks and create the next technological revolution.” The goal was for it to be this visionary think tank to leapfrog everybody. Here’s what they created. Gary Bernier and I did another podcast on this, which talked about this failure of Xerox. And there’s something I didn’t realize until doing this research, which kind of filled in a blank. So I actually recommend people go back and listen to that podcast. But here’s what they created, networking, the mouse, and the graphical user interface. If Xerox had developed that today, Xerox would be the giant of the industry. Could you imagine? Dave Young: Did they also figure out printing to like laser printing? Stephen Semple: I’m not sure whether it was laser printing- Dave Young: I’m sure who- Stephen Semple: But they did invent the whole idea of what you see is what you get, like that whole idea that the screen… But I’m not sure whether it was laser or not. Dave Young: Basically, when I was at IBM, that’s what they were making, were photocopiers that were also laser printers. You could go photocopy something by standing at the machine or you could send a document to it and have it printed. Stephen Semple: And so here’s the interesting thing because I’d always wondered why did these things not get to market? And here’s what actually happened. Before these things were finally created in terms of prototype level, Wilson died and the executives who were basically under him took over and they didn’t have the vision and they saw the paperless office as cannibalizing their business. Kind of like Kodak. Remember Kodak developed all the stuff for digital cameras and went, “Oh, well, we can’t do this because it’s going to cannibalize our business.” Dave Young: Yeah. WYSIWYG, mouse. That’s not the business. Stephen Semple: Right. Well, and remember we did an episode a little while ago where we were talking about the iPhone and the brilliance of Steve Jobs. He was willing to cannibalize their own business to make that happen. When you’re unwilling to cannibalize your own business, you got a problem. This is the same thing that killed Kodak. It’s the thing Jobs overcame to create the iPhone. So speaking about Jobs, the idea for the Mac came from a visit at PARC. In 1979, Jobs negotiated a tour of PARC in exchange for allowing Xerox to invest in Apple’s pre-IPO stock. And basically Jobs saw all this stuff, saw the mouse, saw the graphical user interface and went, “Holy crap, this is the future. This is the future.” So again, when Gary and I did this episode talking about Xerox and the failure of Xerox and the success of, har, Palo Alto, I never realized the timing of the death of the founder. Dave Young: Yeah. Stephen Semple: And it explains so much in terms of the execs not getting the idea. He would’ve. Joseph would’ve. Dave Young: Oh, I think so. Yeah, for sure. Stephen Semple: He would’ve been all over it. And Xerox would be a different company today. Dave Young: Yeah. Pretty amazing. Stephen Semple: But the things that I really loved on this is, again, Joseph was looking, he saw this world trend. He was in the photo paper business and he saw this whole idea of a copier, but also greater than that, it wasn’t just the idea of the copier. He saw what was the importance of the office and what was going on in office space. And the other part that I loved, and then proactively went looking for innovative ideas. And the part that I really love the most is they didn’t let the fire stop them. Dave Young: I do. Yeah, that’s so great. I don’t know. Yeah, some people say that’s a negative, but here’s a fire extinguisher. Stephen Semple: Right. Now granted, it was the late 50s, early 60s, different era. Dave Young: Here’s the thing, Stephen, offices can be kind of boring. And if you can introduce the prospect that there’s going to be a fire down in the copy room every now and then, there’s something to talk about while you’re standing around the water cooler. So when I worked for- Stephen Semple: It’s a whole different thing of lighting a fire under people’s ass. Dave Young: Oh yeah, yeah. I keep an emergency bag of marshmallows in my desk drawer in the hope that the copier catches fire. I did my college internship at IBM. It was a paid internship. So I can legitimately say I worked for IBM back in the day. It was back in the day when they actually manufactured stuff. IBM made machines. Now they just… I don’t even know what they do. They consult? Do they- Stephen Semple: There’s still a lot of IBM technology in the backgrounds, like with servers and things along… How much they manufacture versus just license, that I don’t know. Dave Young: So they’re a software and consulting company and felt all of that. But in 1984 they were still manufacturing, I worked for their Boulder, Colorado plant and it was 5,000 people working there. Stephen Semple: Amazing. Dave Young: And they made floppy drives and printers and printer/copiers. So you could buy a photocopier/printer the size of a large deep freeze and they’d install it. And I think they probably same thing, probably same business model. You’d pay by the copy, you’d rent the machine. One of the coolest things was that they had a laboratory at that facility. And in the laboratory, they had a copier lab where they had Xerox and Canon and all the other competitors, they had machines installed. They would call Xerox and say, “Hey, we need a machine, bring it here, install it in the lab and we want the usual maintenance agreement. So you got to send a Xerox guy to come maintain this thing.” And they would run that machine all day long making test patterns. They would print test patterns all day long and then evaluate them, put them under the microscope, see where that machine was performing and how it performed against theirs. I mean, it was kind of a cool lab. Who does that? Stephen Semple: So the other thing I just want to add on Xerox before we finish off, because I forgot to mention this as one of the lessons and this is actually probably the most important lesson. And that is, they looked at the guy selling bowling alley equipment and did the leasing. That was brand new, but they did an interesting twist to it that I think can be overlooked in terms of the real power of what they did. Because sure, leasing made it easier to purchase, but there’s two additional things that they did that made it easy to purchase 2,000 copies included. Which meant immediately if you’re going, “I’m leasing this for 100 dollars a year, 2,000 copies. Oh, that means my copy is so many cents a copy.” Dave Young: And if I never make another copy, yeah. Stephen Semple: Right away I’m saving money. So it allows for the financial justification becomes really easy. But here’s the other thing that becomes wild is, when I put the machine in, I’m not saying to people, “Hey, be careful how much you use this.” My goal is I want 2,000 copies to happen. Once I create the habit of people creating copies, it’s now embedded in the business. Dave Young: And then you have bean counters that tell you… Yeah. Stephen Semple: Well, could you imagine how different it would be is if it was less money, $50.05 a copy, you’d be telling everybody, “Now be careful how often you copy.” Dave Young: Yeah, but even then they were. Stephen Semple: Right, no, but the point is it allowed the habit. It allowed the habit to happen. It was just because you wanted to use up the 2,000, 2,000 copies. So anyway, I just think there was brilliant, especially for brand new technology, a brilliance in terms of how they structured that lease. Dave Young: They found an interesting business model to copy- Stephen Semple: They did. Dave Young: In a completely unrelated field. Stephen Semple: They did. Dave Young: And that’s the benefit of getting outside of your category to look for innovation. Stephen Semple: And then put a twist on it that eliminated friction of using that equipment because the first 2,000 copies were free. Anyway, I just thought it was brilliant. I just wanted to point that out. Dave Young: Yeah. I love, what was his name again, Wells? Stephen Semple: Joseph Wilson. Dave Young: Wilson. Well, I know there’s a W in there. Joseph Wilson. Stephen Semple: Yeah, Joseph Wilson. Yeah. Dave Young: All right. It was a good he didn’t name it Wilsonography. But I love it. I love the Xerox story. Thank you, Stephen. Stephen Semple: All right. Awesome. Thanks, David. Dave Young: Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app and leave us a big, fat, juicy five star rating and review at Apple Podcasts. And if you’d like to schedule your own 90 minute empire building session, you can do it at empirebuildingprogram.com.

Avec Thomas Deseur, Arielle Dombasle, Michèle Bernier, Caroline Diament, Olivier Bellamy et Yoann Riou ! Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Dans cet épisode, on reçoit Dan Bernier, fondateur d'Inéolab, pour parler SEO, SXO et IA sans langue de bois. On décortique ce qui fait vraiment performer un site aujourd'hui : expérience utilisateur, contenu, technique, E-E-A-T et nouvelles règles du GEO. Merci à Inéolab pour le soutien de cet épisode !

À l'occasion de la Coupe du monde 2026 de football, les Grosses Têtes vous proposent leur propre compétition ! Au micro de Sara Kemacha, l'équipe de Laurent Ruquier s'affrontent dans des matchs à élimination directe ! Au programme des questions avec de la culture générale, du football, mais aussi un retour sur l'histoire de l'émission mythique de RTL ! Pour ce cinquième match des phases de poules, Michèle Bernier défie Jeanfi Janssens ! Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Tiffany & Co was one of the first companies to introduce fixed pricing. Then became the luxury brand of New York. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [Maven Roofing Ad] Dave Young: Welcome back to the Empire Builders Podcast. Stephen Semple is right there. I’m Dave Young and we’re talking about empires. We’re talking about the businesses that started small and grew into empires. And today we’re talking about, man, these guys have been, I mean, a long time ago. I don’t know. I’m anxious to know the history because I don’t know the history. Stephen Semple: 1837. Dave Young: 1837. And I’m trying to think if I’ve ever been in one of their stores. Maybe. I’ve walked by a couple of them. Stephen Semple: Yes. Dave Young: We’re talking about Tiffany & Co. So that one, Breakfast at Tiffany’s, the little blue box, all of that. Stephen Semple: All of that. Well, and here’s the thing I’m going to say. Anytime I’m in a mall or somewhere that has a Tiffany’s, I always go and take a look at the display windows. And I cannot tell you how many photographs I have of Tiffany’s display windows. Tiffany’s display windows. Dave Young: I have walked by Tiffany’s. Yeah, yeah. Stephen Semple: Tiffany display windows are the best in the business. No one does it better. I will go out of my way to go see one. I probably have got 50 pictures in my phone of Tiffany displays. They’re spectacular. And they update them. Their website, here’s one of the other things that’s crazy. I don’t know how often they update their website, but I continually go back and take a look at their website and it’s almost always completely redone with brand new photography, brand new feature items, brand new stories. But here’s the interesting thing. So they were founded in 1837. Today there are about 300 stores worldwide, 14,000 employees. They do five billion in revenue. A chunk of the company was bought by LVMH back in 2021 at a valuation of $16 billion. Everyone recognizes the Tiffany Blue Box. It’s a part of pop culture. And it’s frankly, probably one of the largest, most recognizable luxury brands on the planet. Did not start out in jewelry. Dave Young: Oh, gosh. Oh, gosh. Now I have to guess. Stephen Semple: What do you think it started out as? Dave Young: Probably not… It was 1837, so it wasn’t cars. Stephen Semple: 1837. Dave Young: No? Stephen Semple: No. Nope. They started off selling stationary, paper, ribbons, and small little items. Dave Young: Really? I was about to guess watches, but that… No. Stephen Semple: Yeah. Dave Young: They’d still be making watches if that was the case. Stationary. Stephen Semple: Yeah. It was located on Broadway in New York, and it was originally Tiffany, Young and Ellis. And the first day they sold $4.98 worth of stuff. Dave Young: Wow, that’s a start. Stephen Semple: Yeah. Dave Young: Got to start somewhere. Stephen Semple: But here’s some of the first bold things that they did. So we got to remember, it’s 1800s and shopping was a negotiation game. Everything was bartered. Okay? What they did, and retailers would argue with you at that time, it was part of the fun, part of the adventure. You can imagine this conversation, right? People like negotiating. They want to feel like they’re getting a deal. Even today, how often do we hear this? They want to feel like they’re getting a deal. And here’s what Tiffany’s did. They said, “Screw that. We’re introducing fixed pricing. No haggling, no exceptions.” And at that time, that was considered crazy. Now, it’s interesting. Here in Canada, along a similar timeline, company which is no longer around today, but grew to being one of the biggest businesses in Canada was a retailer called Eaton’s, and it was founded by Timothy Eaton. Same thing, fixed pricing. Fixed pricing. Dave Young: You know what you’re going to spend. And if you don’t want to spend that, walk away. Stephen Semple: They started out right away with, “We’re going to do something different.” Now, they very quickly, after a few years, they very quickly pivoted from stationary to jewelry. Here’s what Charles Tiffany noticed, and it’s a big deal. And before I share this, I want to share part of our marketing approach, because this is where I think there’s a real parallel. We believe as Wizard of Ads Partners that you want to be the company that has thought of first and liked the most. Now, our partner, Gary Bernier, has put a really nice little twist on this that I think really helps people. He likes to ask it this is like the most for, fill in the blank. Dave Young: Sure. Stephen Semple: And if you can’t fill in that blank and it can’t be 20 things and like the most because of fill in the blank. Okay? Dave Young: And I think I would even tie the context of whatever it is that you do, right? Unless that’s what you’re talking about. When I talk to a client, the simple thing is, we just want to make you famous for this in your town. Stephen Semple: Right. Here’s what Charles Tiffany noticed. America did not have a luxury identity yet. Paris did. Dave Young: Okay. Stephen Semple: London did. New York, not yet. So he decided to create one. Dave Young: Nice. Stephen Semple: Thought of first for luxury. And even today, if I say Tiffany’s, immediately you’re like, “Oh, that’s special.” Immediately. Dave Young: Yeah. Yeah. Well, and so when you have set pricing, even if it’s not diamonds, right? If it’s just stationary and it’s good stationary and it’s priced higher than maybe you could negotiate for it down the street, it becomes luxury in the minds of people, right? Oh, I got the Tiffany stationary instead of the Woolworth stationary. Stephen Semple: So Tiffany’s even to this day does this book called the Blue Book, which has got all sorts of amazing items in it. So in 1945, they launched the Blue Book. And from the research I’ve been able to do, it was the first mail order catalog in the United States. Dave Young: Wow. Okay. Stephen Semple: And it became a desire machine. People who had never been to New York, let alone Paris, could see luxury. Imagine owning the items aspire to it. Now, it’s not clear which came first, the Blue Book or the Tiffany Box, but I think it was the blue book. This blue became so powerful that in 1998, Tiffany worked with Pantone to create the color Pantone 1837. It’s called 1837 because that’s the founding year of Tiffany’s and trademarked the color. Tiffany’s owns that color. No one else is allowed to use it. We’re going to talk about the box a little bit more later. So let’s go back to 1848. Nine years after opening, there’s an opportunity to change the face of Tiffany’s and really establish it as an icon. And this is where Charles Tiffany really understood what he was doing because he has this opportunity and he grabs a hold of it with both hands and it changes everything. Europe is in chaos because of the revolution, right? French aristocrats are selling off their jewelry to survive. Charles goes to Paris and buys a massive amount of royal jewels that have been sold at auction. All pieces with a history. He brings them back to the United States, and this is a game changer in two ways. First of all, America now saw firsthand what European luxury looked like and it became aspirational. And Tiffany’s understood what they were selling was desire. You could now wear this prince or this princess’s jewelry. It also positioned Tiffany’s as the king of diamonds. And it changed how America saw wealth. So Tiffany’s now had four powerful things, fixed pricing to eliminate friction, desire at scale because of the Blue Book, a symbol in the Blue Box, and a leadership position in the marketplace. Dave Young: All these brand codes. Yeah, yeah. Stephen Semple: Right? Dave Young: Mh-hmm. Stephen Semple: Right. Dave Young: And you stick with it. Stephen Semple: Oh, it gets better. Oh, he leans into this. So in 1853, Charles buys out his partners and he renames the business, Tiffany & Co. It’s the 1870s, and it’s now the gilded age in the United States is really happening, which really creates this desire for status symbol. So in 1877, the largest canary yellow diamond was discovered, 287 carats uncut. And there it is, Charles, who sweeps in, buys it for $18,000. And this became the Tiffany Diamond, more on this later. Because in 1878, around the same time, like a year later, there’s another large sale of jewelry, and it’s the jewels of Isabella, the second the queen of Spain, becomes available. Where’s Charles? Right fricking there. Dave Young: Oh yeah. Stephen Semple: But the biggest defining moment came nine years later in 1887, the French government decides to sell off the French crown jewels at auction. Charles Tiffany bought one third of the things being auctioned. Dave Young: Oh, man. And did he buy them for resale or is there a Tiffany museum we can go look at? Stephen Semple: Well, everything except the Tiffany Diamond. All the other things were bought for resale, because now back to the Tiffany Diamond, Charles takes it to Paris, hires George Kunz to cut the diamond and it’s cut to 82 facets and the final cut weight, 128 and a half carat weight. Now, here’s something I didn’t know about the Tiffany Diamond. While the Tiffany Diamond is often on display, it has only been worn by four women. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: While the Tiffany Diamond is often on display, it has only been worn by four women. Dave Young: Wow. Stephen Semple: Mary Whitehouse in 1957, Audrey Hepburn in 1961, Lady Gaga in 2019 and Beyonce in 2021. Dave Young: No kidding. Stephen Semple: Another fun fact, Breakfast at Tiffany’s, which we all think of, came out in 1961, but there was no cafe in Tiffany’s until 2017. You can now go have breakfast at Tiffany’s. Dave Young: Yeah. And when did the song come out? It was way after the movie. It was in the ’90s maybe. Stephen Semple: Yeah. Now here’s the other cool thing is in New York, the Tiffany’s building. If you go buy the Tiffany’s building at night, all the lights are the Tiffany Blue. You walk and you’re like, “Oh God, that’s Tiffany’s.” It’s amazing. In this adding of doing all these things just as cemented Tiffany’s in our heart, our mind, our soul, in terms of what is Tiffany’s. We immediately know what is Tiffany’s. And Tiffany’s ends up doing this amazing early work. We could do a whole episode on what Tiffany’s did with silversmithing. We could do a whole episode on what Tiffany’s did around lamps. We could do a whole episode on Tiffany’s window displays and how they do it. I mean, I could do four episodes on Tiffany’s with the things I learned about it. The photography on the website is outstanding. If you want to really understand how to display things and show things, study Tiffany’s. Like the Blue Box, you can buy the used Blue Boxes on eBay. There’s a market for them on eBay and they’re not cheap. Amazing. Amazing. They decide they want to own, thought of first for luxury and like the most because of status. They just absolutely own that place in our minds. Dave Young: I’m just glancing at their website. One of the things I love is they call their jewelry hardware. Like that’s the hardware department. Stephen Semple: Right. Talk about fits but doesn’t fit in a strange thing. And you would think that Tiffany’s would have to give it some sort of fancy name. They’re like, no, the fancy name is Tiffany. Dave Young: Yeah, exactly. Stephen Semple: That’s all you need to know. If I said to you, “Hey, Dave, I went and bought some…” I wouldn’t even have to say fancy. I bought some Tiffany hardware. You don’t need to say anything else. Tiffany ends up becoming the descriptor that immediately says this thing is special. Right? Dave Young: Oh man. They have a bocce ball set. I think Wizard Academy needs that. It’s only $3,750. Stephen Semple: There you go. Dave Young: But they’re the Tiffany blue balls. Stephen Semple: Yeah, that’s cool. Dave Young: That’s a weird thing to say. But yeah. Stephen Semple: So here’s what I found interesting. They were innovative on fixed pricing. They’re also innovative on the fact that luxury was not yet a thing in the United States and they did a mail order catalog. And then when they suddenly realized that this is what they’re going to do, Charles Tiffany really leaned into those opportunities that came out of Europe and went, “I’m going to buy as much as I can get my hands on.” When you think about going to an auction and walking away with a third of the things that were put up for sale. But what he recognized is he was going to bring that back and suddenly in the United States, people are going to go, “Oh my God, this is the way we should be.” Dave Young: Even if I can’t buy it, I want to go in and see it. Stephen Semple: Right. Dave Young: And I might buy something just to get the box. Stephen Semple: Bingo. Dave Young: Or a bag. Yeah. Stephen Semple: When you consider five billion in revenue across 300 stores, what they sell per store is also remarkable. Dave Young: Oh, I believe it. Stephen Semple: Also remarkable. Dave Young: And I think about this. There’s sort of two paths in business. You can go the luxury most expensive in the market route, or you can go be the Walmart and try to take the low ground and say, “We always will save you money.” And Tiffany’s knows you’re never going to save money by shopping at Tiffany’s. Stephen Semple: Oh God, no. Dave Young: Ever, ever, ever. And here’s the dirty little secret for other retailers and other home service businesses. And you’re worried about being the most expensive in your market, but here’s what it allows you to do. It allows you to be who you’re going to be, and it allows you to have a higher ad budget in particular. So the path to being the famous one in your town, the being known for what you do and being liked because of it, that path is made easier by selling the most expensive items in town. Stephen Semple: Yes. And it would be easy. Dave Young: It’s almost counterintuitive till you do the math. Stephen Semple: Right. And it would almost be easy for somebody to say, “Yeah, but Tiffany’s doesn’t advertise much,” but they do. Their stores are in the most prestigious locations. Dave Young: Yep. Stephen Semple: With the best location in the most prestigious location, and I can tell you what they spend on those window displays that get changed, I’ve never gone past the Tiffany’s twice where it’s the same display. I have no idea how regular… It’s not, “Oh, we put it up and leave it for a season.” It’s a month, probably less. Dave Young: There’s somebody that’s got… That’s their job. Stephen Semple: And the website, you look at that website and it’s not the homepage that changes, Dave. If you go back to Tiffany’s website a month from now, it’s completely changed. The whole feel of it, the whole photography, and you look at that photography, they’re spending- Dave Young: Oh, it’s gorgeous. Stephen Semple: … a boatload of money on that, but that’s their marketing. That’s their marketing is every time I come back, I get this new, different, special feeling. Every time I walk past the Tiffany store, new, special experience and feeling. That’s marketing, man. Dave Young: We can’t be the only ones that think of it this way, but not all marketers do, is that you have to calculate the total cost of exposure and include expensive real estate in that, right? Stephen Semple: Yes. Dave Young: Being on the most exclusive block in town costs a lot of money, and that’s money you don’t have to spend on advertising. Stephen Semple: Correct. That premium that you’re spending to be in that high visibility location is marketing dollars. Dave Young: Yeah. And that- Stephen Semple: And probably the best marketing dollars you’re ever going to spend. Dave Young: Absolutely, because it’s permanent, right? Stephen Semple: Yes. Dave Young: If you can own it, if you don’t… And when you talk about demographic targeting, guess who walks around the nicest places in town? The people that can shop at Tiffany’s. So you don’t need to find them. They’ll find you because that’s where they are. Stephen Semple: And here’s the other interesting thing. If you were going tomorrow to buy the Tiffany’s bocce balls, while you could order them online, you would want to go into the store. Dave Young: Oh, of course. Stephen Semple: You’d want to go into the store because the stores are special. Dave Young: Yeah. Stephen Semple: So when I got looking at Tiffany’s, I started realizing that in the early days, Charles Tiffany did a lot of innovative things. And in fact, one could say he kind of invented in the United States the luxury category and they did an amazing job on it. Dave Young: He figured out the DNA of this company carved it in stone. Stephen Semple: Yeah, literally. Dave Young: Literally carved it like that’s the hardware. The hardware is the color, the whole deal, right? It’s the color, the locations, all the things. They know who they are and what that tells you also is you know what you’re going to do, but you also know what you’ll never do. Stephen Semple: Yes. Dave Young: Right? Stephen Semple: Yes. Dave Young: If they never sell any of these bocce balls, there’s not going to be a bargain corner where I can pick them up for a hundred bucks. Stephen Semple: And the other part I’m always impressed with, here’s a company that started at 1837 and is still around and still being true to itself. It’s remarkable. Dave Young: Yeah. Stephen Semple: Remarkable. Dave Young: Awesome. Now I got to go find Tiffany’s. Stephen Semple: There you go. But their window displays are spectacular. Spectacular. All right. Awesome. Dave Young: Thanks for bringing us the Tiffany’s story. Now I’ve got that song in my head. Stephen Semple: I look forward to the bocce balls. Dave Young: Well, you have to bring them. Stephen Semple: Yeah. Yeah. I realize that. Thanks, man. Dave Young: Thanks, Stephen. Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app and leave us a big, fat, juicy five star rating and review at Apple Podcast. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

Transferred from cassette tape

Avec Jamy Gourmaud, Gérard Jugnot, Karine Le Marchand, Alexis Le Rossignol, Michèle Bernier, Christophe Barbier et Caroline Diament. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Philippe Croizon, Charlotte de Turckheim, Paul El Kharrat, Alexis Le Rossignol, Michèle Bernier, Sébastien Thoen et Richard Orlinski. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in active combat and the scientist who helped commercialize it. Retired Green Beret Chris Lobb, who served nearly 13 years in the Army with a decade in special operations (including five years with the 10th Special Forces Group), joins PLT Health Solutions Director of Sports and Active Nutrition Brett Bernier to explore what performance supplementation actually looks like under operational conditions. The episode’s anchor is Chris’s firsthand account of testing unlabeled CellFlo6® capsules in Afghanistan in 2019, five years before PLT’s commercial partnership with the ingredient launched. The conversation covers sustained energy management without crashes, caffeine optimization through zümXR®, adaptogen stacking with ingredients like Rhodiolife®, and delivery format innovation (gummies, lozenges, dissolvable strips) suited for environments where water is scarce and silence is mandatory. Brett brings relevant credibility of his own: four years in the Marine Corps as a scout swimmer and assault climber, followed by 16 years in dietary supplements. Subscribe to the PricePlow Podcast and sign up for PLT Health Solutions and CellFlo6 alerts on PricePlow before diving in. https://blog.priceplow.com/podcast/tactical-nutrition-cellflo6-212 Video: Tactical Nutrition with Chris Lobb and PLT Health’s Brett Bernier https://www.youtube.com/watch?v=gWCVFiisTm0 Detailed Show Notes: Tactical Nutrition with Chris Lobb and Brett Bernier of PLT Health Solutions (0:00) – Introductions (4:30) – Tactical Nutrition: The Core Need States (9:45) – The CellFlo6® Origin Story: Afghanistan 2019 (14:15) – Operations Tempo and Sleep Management (17:00) – Managing Energy Without Crashing (21:00) – What Is CellFlo6®? (23:00) – Blood Flow, Cognition, and Hydration Effects (27:15) – CellFlo6® in the Stack: Where Does It Fit? (31:45) – Packing for Operations: Weight, Water, and Format (33:30) – Tactical Delivery Innovation: Gummies, Strips, and Lozenges (39:00) – Creatine for SOCOM and MRE Reform (41:45) – Optimization vs. Endurance: SOCOM Performance Culture (47:15) – Caffeine Science and the zümXR® Advantage (49:30) – Going 18X-Ray: Chris’s Path to Special Forces (56:00) – The Many Hats of a Green Beret (58:30) – Tactical Nutrition Across Life Phases (1:02:30) – Holistic Supplement Philosophy Where to Follow and Learn More Connect with Chris Lobb and Brett Bernier Instagram: @strikefire_survival — Chris Lobb’s primitive survival training account LinkedIn: Brett Bernier — Director of Sports and Active Nutrition, PLT Health Solutions Connect with PLT Health Solutions PLT Health Solutions Website LinkedIn: PLT Health Solutions … Read more on the PricePlow Blog

Découvrez le parcours inspirant de Josée Bernier, fondatrice du Centre Holistique Harmonie. Niché dans le cadre prestigieux du Manoir Breakey, cet espace unique est dédié à la santé globale et au mieux-être au Québec. Ancienne technicienne en physiothérapie, Josée a transformé son propre vécu face à la maladie en une mission : offrir une médecine complémentaire humaine et accessible.Le centre propose une vaste gamme de services, incluant l'hypnose, le Reiki, la massothérapie et le Spinal Flow, pour accompagner adultes et enfants vers l'autoguérison. En misant sur la bienveillance et l'écoute, le Centre Holistique Harmonie devient un pont essentiel entre les approches traditionnelles et alternatives.Que vous cherchiez à libérer un stress émotionnel ou à reprendre votre pouvoir personnel, explorez ce havre de paix. Planifiez dès maintenant votre appel découverte pour débuter votre transformation vers une vie plus équilibrée et harmonieuse.CENTRE HOLISTIQUE L'HARMONIE - Josée Bernierhttp://www.harmonisetoi.ca/L'ANIMATRICE DE VENT DE FRAÎCHEURhttps://manonpoulin.ca Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

En este episodio de Café en Mano nos tomamos un café negro y puya con una de las figuras más respetadas y queridas de Puerto Rico: David Bernier! Desde su faceta como dentista hasta sus días como Presidente del COPUR, Secretario de Estado y candidato a la Gobernación, David se sienta con nosotros a hablar sin filtros.Tocamos la reciente controversia del himno revolucionario cantado por Rainao en los juegos del BSN y David nos explica, desde su experiencia protocolar, por qué hay espacios que deben respetarse. Hablamos de la negligencia de Major League Baseball (MLB) con los seguros de los peloteros en el World Baseball Classic y su propuesta para crear una liga de desarrollo atada al BSN para los baloncelistas boricuas.Además, Bernier se sincera sobre cómo fue perder la carrera a la Gobernación en el 2016 y tener que empezar desde cero, endeudado, en una pequeña clínica de dos sillas en Caguas. Un episodio lleno de lecciones de vida, la importancia de los mentores y por qué "no hay sustituto para el trabajo duro".☕ Este episodio es traído a ustedes por Fus Telecom, internet sin preocupaciones.

Les pratiques érotiques de Caroline Diament, la taille des bulletins de votes ou encore Michèle Bernier qui est jalouse d'Alexis Le Rossignol... Retrouvez dans ce podcast le meilleur de l'émission du jeudi 19 mars 2026. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Alexis Le Rossignol, Christophe Barbier, Michèle Bernier, Max Boublil, Caroline Diament et François Alu ! Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

From the Richards Free Library, Sally Bernier is here as we talk about Bookport, different rooms in the Library, D&D, Storytime, teen board games, book club, what's happening for St Patricks Day, what you can check out from the Library, and lots more.

Avec Michèle Bernier, Alexis Le Rossignol, Chantal Ladesou, François Berléand, Stomy Bugsy, Christophe Barbier et Dave. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Alexis Le Rossignol, Michèle Bernier, Jeanfi Janssens, Karina Marimon, Sébastien Thoen, Paul El Kharrat et Jérémy Ferrari. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Transferred from cassette tape

Transferred from cassette tape

Cary Broussard launches a special podcast series about women and finance, featuring women who have built strong investment careers across industries.  These inspiring stories will motivate you to keep building, and keep networking – keep reaching for the palace of your dreams.   Cary's Cinderella CEO On Air podcast offers advice and tips that will resonate especially with business executives, entrepreneur-minded individuals, founders and investors.  You'll hear tips for raising capital, growing businesses and why it's important to continue your journey.  Cary goes inside the decisions, dynamics, and doors behind venture-led capital. Who gets funded, who gets backed, and who scales.   Cary's interview with Michelle Bernier, Chief of Staff at Liberty Ventures Network, provides an overview of Michelle's background and her unique Cinderella to CEO story. Michelle oversees a venture capital ecosystem, a $10M seed fund and advises on startup operations. Michelle has a background in corporate law, nonprofit, and entrepreneurship, and has diligenced over 20 startups (e.g. Angel Studios, SpaceX, Nouri).  She is a new member of the Forbes Business Council.   Michelle's Cinderella story has grit– she escaped Venezuela during a government crackdown and came to the United States to start anew. She shares details about what drove her to overcome those circumstances and beat those odds.   

After a clinical research career, an interlude at Apple and four months in early retirement, Raphe Bernier found joy in teaching.

Pour se procurer le livre Hyrox "HYBRID" - https://www.rudycoia.com/livre-hyrox-hybrid/Il ne s'était encore exprimé nul part.Pourtant, c'est l'un des meilleurs français en Hyrox.Revenant tout juste de l'Elite 15 à Melbourne en Duo, Alexis Bernier répond à toutes mes questions et me partage son parcours jusqu'à l'élite.On parle évidemment d'entrainement et surtout de ce qu'il va mettre en place pour aller encore plus haut.Vous n'êtes pas prêt.QUI EST RUDY COIA ?Pionnier du coaching en ligne depuis 2006. Co-fondateur de SuperPhysique Nutrition, mon approche repose sur la culture de l'athlète hybride : allier la force à l'endurance, sans jamais compromettre la santé à long terme.À travers mes suivis personnalisés et mes contenus pédagogiques, j'accompagne ceux qui refusent les raccourcis et exigent la transparence. Mon objectif : vous transmettre les clés d'une progression durable et naturelle----RESSOURCES ET COACHINGFormation gratuite : https://www.rudycoia.com/newsletter/Coaching à distance : https://www.rudycoia.com/produit/suivi-coaching-a-distance/Coaching Premium : https://www.rudycoia.com/produit/coaching-premium/Compléments alimentaires : https://www.superphysique-nutrition.fr Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

À la fin de chaque émission, retrouvez en exclusivité sur les plateformes de podcast le débrief des 2h30 d'antenne qui viennent de s'écouler, en compagnie d'une des Grosses Têtes du jour... Ce jeudi 12 février 2026, Michèle Bernier se confie au micro de Rachel Azria ! Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Darie Boutboul, Olivier de Kersauson, Franck Ferrand, Michèle Bernier, Stomy Bugsy et Sébastien Thoen. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Dwight Bernier - From Acts 29 Church Planting in Montreal Isaiah 6 www.springvale.org  

Avec Michèle Bernier, Karine Le Marchand, Stomy Bugsy, Alexis Tramoni, Az et Philippe Geluck. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Welcome to 5 Bern'in Questions..... On each episode Mike "The Bern" Bernier tackles 5 things in the world of sports that are on his mindThis is what's hot this week:• The end of Chiefs' Kingdom• Oklahoma vs Alabama preview • Texas A&M vs Miami preview• Ole Miss vs Tulane preview• Oregon vs James Madison previewEnjoy & talk to you next time!•Stay connected with all things Huddle Up Podcast at https://linktr.ee/huddleuppodcast•Subscribe to the show on ALL podcast platforms & YouTube (https://www.youtube.com/@HuddleUpPodcast)•You can get your Huddle Up Podcast merch on TeePublic at https://www.teepublic.com/user/huddleuppodcast•Follow Huddle Up Podcast on our social channels:Facebook: https://www.facebook.com/HuddleUpPodcast/IG: https://www.instagram.com/huddleuppodcastinc/TikTok: https://www.tiktok.com/@huddleuppodcastBluesky: https://bsky.app/profile/huddleuppodcast.bsky.socialTwitter: https://twitter.com/HuddleUpPodcastTwitch: https://www.twitch.tv/huddleupinc

Ferdinand wanted to make cars for the people, but the Porsche brand we know is an empire of performance. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome to The Empire Builders Podcast. It’s the podcast where we talk about empires that were built, businesses, business empires. You know what we… If you’ve listened before, you know… Stephen Semple: Something like that. I get it. Businesses that have done pretty well over the years. Dave Young: They started small. Stephen Semple: They started small. Dave Young: They started small and then they got big. They got so big to the point that you could call them an empire. Stephen Semple: That’s it. That’s the idea. Dave Young: It’s a pretty simple premise. Stephen Semple: That’s it. Dave Young: So as we counted down, Steve told me the topic today and it’s Porsche. Stephen Semple: Yes, sir. Dave Young: Porsche. I’m assuming this is the car. Stephen Semple: The car, yes, the car. Dave Young: Okay. Stephen Semple: The car. Dave Young: And I’m trying to… I know some Porsche jokes, but I probably shouldn’t tell those on this show. I’m trying to think if I’ve ever actually been in a Porsche. Stephen Semple: Oh, well then you’ve got to come up and see me, Dave. Dave Young: You own one. I know you own one. Stephen Semple: Well, I have one. Bernier’s got two. I don’t know how many Steve has. Dave Young: I see how it is. I see how it is. Maybe I will tell my Porsche joke. So you guys that own them, do you call it Porscha? Because some of us just say Porsche. Stephen Semple: Well, if you actually take a look back, that’s the proper German pronunciation as Porsche. Dave Young: Porsche, okay. Stephen Semple: And it’s supposed to not be… It’s not Italian Porsche, right? So it’s Porsche. Dave Young: Porsche, Porsche. Okay, I’ll accept that. I’ll accept that. I’m guessing we’re- Stephen Semple: Well, look, you got to always call a dealership to double check. They’ll tell you. Dave Young: Now, if I had to guess where we’re headed to start this off sometime around the 40s, maybe earlier. Stephen Semple: A little earlier than that, actually. It was founded by Ferdinand Porsche in 1931 in Stuttgart, Germany. You’re not far off. But the interesting thing is where the growth really happened, even though that’s when it was founded, when things really started to happen, was actually post-World War II. Dave Young: That makes sense. Stephen Semple: You’re correct on that. Dave Young: So, it started in 31 and by the time you hit the late 30s and 40s, you’re part of the war machine. Stephen Semple: Yes. Dave Young: Okay. Stephen Semple: So it was founded in 1931, Stuttgart, Germany by Ferdinand. And when we take a look at the history of the business for a very long time, they were a part of the VW group, although they were recently spun off into their own separate business. And there’s a lot of shared history between VW and Porsche. A lot of people make fun of the fact that it’s basically a VW. There’s so much connection. Now here’s the other thing is, there’s a lot of connection in Nazi Germany here as well. And I mean- Dave Young: That’s what I was intimating but trying not to say, but yes, there was definitely. Stephen Semple: And not one of these ones of, “Oh, I’m a business and I got sucked up into the machine.” I mean, very early on. Very early on. Ferdinand was a member of the SS following the war, both he and his son were charged. Dave Young: No kidding. Stephen Semple: He served two years in jail. His son six months. So we’re not talking loose connections here. He was a buddy of Adolf. Let’s just put it out there. And if you remember, going back to episode 21, VW was founded by Nazi Germany. So episode 21 about The Beetle, and Ferdinand was the guy who designed the Beetle. Dave Young: Right, right. I remember you saying that, Ferdinand Porsche. Stephen Semple: And look, Porsche has not always had the success it has today. It’s become pretty big. They do 40 billion EU in sales. They have 40,000 employees. They make 300,000 cars. There was a time that they’re making cars in the hundreds and thousands. It wasn’t that long ago. But let’s go back to Germany to the early 1900s. And if we think about Germany at that time, pre-World War II, pre-World War I, there was lots of history of engineering and science in Germany. More Nobel Prizes in Science was awarded to Germany than anywhere else in the world at that time. Dave Young: Right. Stephen Semple: Germany was a real leader in science and engineering. And the first commercial automobile was made in Germany by Mercedes-Benz. So it’s 1906 and Daimler recruits Ferdinand because Ferdinand had been the winner of the Pottingham [inaudible 00:06:05] Prize, which is the automotive engineer of the year, which is given to new chief engineers and basically allows the person to have this designated doctor engineer honoris causa, Ferdinand Porsche. And he would go around calling himself all of that. Dave Young: Okay. Stephen Semple: And this is an honorary doctorate because he never actually finished college, but he had real engineering chops, Ferdinand. So he moves to Stuttgart, which at the time is a center of car making in Germany, including all the suppliers. And he works for Benz for 20 years. Okay. Now, it’s Germany in the 1930s and 2% of the population own a car in Germany as compared to the United States, which is 30%. Dave Young: In that time? Stephen Semple: In that time. Dave Young: Okay. Stephen Semple: Ferdinand comes up with this idea of we should make an inexpensive car. We shouldn’t be making car for the wealthy. We should make an inexpensive car. The board rejects the idea. Ferdinand leaves in 1929. And in 1931… Kicks around for a few years, and then 1931 starts a consulting firm. Now, this dude knew how to name things. You’re ready for the name of the company? Dave Young: Of the consulting firm? Stephen Semple: Of the consulting firm. Dave Young: Okay. Stephen Semple: I have to read this to get it right. The Doctor Engineer Honoris Causa Ferdinand Porsche Construction and Consulting and Design Services for Motor Vehicles. Dave Young: Now, if I know anything about German, that was all one word that you just said, right? Stephen Semple: Well- Dave Young: No spaces in between any of those words. Stephen Semple: Translated, you’ll see it as Dr. in H period, C period, F period, Porsche, capital G, small M, small B, capital H. Dave Young: It just rolls off the tongue, doesn’t it? Stephen Semple: Now, here’s the crazy thing. Up until 2009, that remained the official name of the company. You actually can find, if you see Porsche’s older than that, that if you look for that, it’ll be stamped somewhere in the car that that’s the manufacturer. Dave Young: They changed it finally because it was just too expensive to- Stephen Semple: It cost too much- Dave Young: Put that many letters in a dye cast. Stephen Semple: Exactly, exactly. Dave Young: Holy cow. Stephen Semple: So it’s 1934 and they land a contract with Germany to design a small affordable car for the people called the Volkswagen. Dave Young: Volkswagen. Stephen Semple: Beetle. Right, there you go. Now, here’s the thing that’s weird. Post World War II, the allies are in trying to rebuild Germany and no one owns VW. VW was owned by the state. So now it’s in the hands of the British and the British and the allies want to create a strong economy in West Germany because it’s now the Cold War. So the big defense to defending against East Germany and the expansion of communism is to really get the economy going in Germany. And so the British government, as we know from episode 21 about the Beetle, approached Porsche who designed it and said, “Help us get this car built.” And this is where it gets just a little bit weird because the son goes in one direction. Ferdinand’s doing his own thing. They both got arrested for war crimes. Son gets out first because he did six months. And his son’s name’s Ferry and his dad is in jail for two years. So between this time where dad’s still in jail and son’s out, here’s one of the things they did towards the end of the war. We don’t know exactly how many, but it was probably about 20 of their best engineers and they moved them out into the farmland of Austria and basically had them working in a barn because they didn’t want to get them arrested or killed, quite frankly. So Ferry gets out and he goes to this barn in Austria and he’s looking around and he goes, “What the heck are we going to do to make some money? Let’s start fixing up cars.” Now, not a huge business fixing up cars. It’s post-war and there weren’t a lot of cars in Germany anyway, but they had to do something. Then the dad gets out of jail and he ends up doing this work with Volkswagen. Now, here’s what’s interesting. And this is where the really tight ties between Porsche and Volkswagen start. The deal that the German government gives Ferdinand, the deal that the allies give Ferdinand is this. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: The deal that the allies give Ferdinand is this. We want your help designing and distributing this car. We will give you a royalty for every VW Beetle sold worldwide. Dave Young: Wow, that’s pretty generous. Stephen Semple: Well, no one knew it was going to be such a huge success and basically go for 50 years that car was being built. Dave Young: Right, right. Stephen Semple: So for a long time, the biggest source of revenue for Porsche was royalties on VW Beetle sales. Dave Young: Wow, okay. So it really- Stephen Semple: Isn’t that crazy? Dave Young: It really wouldn’t exist if that deal hadn’t been made. Stephen Semple: May not have, may not have. Now, meanwhile, Ferry, who has design chops of his own and loves cars, started tinkering around with vehicles. And what he started to do was put big engines in small cars. There was all these Beetle parts lying around. He would build a car, this little car, and he’d put a big engine in it. And if you go back in the time, if you go back and take a look in the late 30s, early 40s, and you take a look at Ferraris and things like that, you take a look at the race cars at the time, they were two-thirds engines. They’re these massive engines. So he went the opposite direction. He said, “Well, let’s take a little car and put a big engine in it.” And he’s driving around and he goes, “This is fun.” Because he’s basing it on parts lying around, which is the VW stuff. It’s an engine in the back. This becomes the Porsche 356, which is basically Porsche’s first car. So they start making this car and they wanted to make it somewhat affordable. So the price was $3,750, which would be $42,000 today. And they also wanted to have it as being a daily driver because again, everybody else making performance cars were not daily drivers, had a trunk, bunch of things, daily driver. And this is an important part of Porsche’s DNA. We’re going to come back to this a little bit later, this idea of it being a daily driver. So coming out of World War II, sports cars, industry’s happening and everybody’s got one. MG and Jag in the UK, there’s Ferrari in Italy, you get the idea. Now, one thing I forgot to mention that’s interesting and still today, the government state of Lower Saxony, which is basically would be the state, they still own 20% of Volkswagen. Dave Young: Really? Okay. Stephen Semple: I forgot to mention that. Dave Young: Who are they now? Stephen Semple: Well, Volkswagen’s still around. Volkswagen’s still- Dave Young: No, who is the Saxony? Stephen Semple: Well, it’d be like saying the state of Texas. It’s a state. Dave Young: Okay, it’s just a part of Germany. Stephen Semple: Part of Germany and that government still owns 20% of the company. Dave Young: What a world. Stephen Semple: Now there’s all this stimulus going on in Germany to try to get the economy going. One of the things that they did, there was a really interesting tax rate. There was an interesting tax structure. There was a very high marginal tax rate. Now, ordinary people were taxed at 15%, but the marginal tax rate could go as high as 95%. And the reason why they wanted to do this was create this incentive for reinvestment. So there’s all this… As they’re making money, there’s this heavy reinvestment. And in the early 50s, racing is really exploding. Automobile racing is really exploding, but the lines between professional and amateur is blurry. If you remember, James Dean and Steve McQueen and other actors, Paul Newman, were all racing. Dave Young: Right. Stephen Semple: They’re all racing vehicles. And Jaguar and Porsche were trying to do the same thing in terms of creating this daily driver that you could race. Now in the end, Porsche won, and I think part of it is because quite frankly, they just built a better vehicle. There was a time where the joke with Jaguars was you had to own two because one would always be in the shop and one… And going back to the early DNA, Ferry Porsche was quoted as saying, “We have the only car that can go from an East African safari to race in the Le Mans to take out to theater and then drive on the streets in New York.” Dave Young: Wow, okay. Stephen Semple: And look, today, Porsche still heavily advertises that. They will advertise a Porsche driving through the snow with ski racks on it. And not their SUVs, the 911. This is very much part of it. And if you think about it, this parallels what Rolex did in the early days. You remember from episode 184 with Rolex. Rolex, the Submariner, the Explorer. Dave Young: Target by niche. Stephen Semple: Target by niche and make it tough and something that you could use and wear day to day. So it’s 1954 and Porsche’s selling 588 cars and about 40% of them is in the US. So really what’s making things hum with them is all those Beetle sales. And it’s the ’60s, the Ford Mustang comes out, the Jag E type comes out, the Austin-Healey comes out, and Porsche decides they need a new vehicle. And they were going to do a sedan, a four door sedan. But what they realized was they didn’t really want to compete with Mercedes and BMW. So they looked around at the other German car manufacturers and they said, “You know what? That’s probably not the place to go.” They had designed it up and that project failed. They had also been working on a six cylinder Boxter engine. So Boxter engine, the cylinders are opposed, so they’re like boxing. And the whole idea is that lowers the center of gravity of the weight of the engine. And they had a project that they were working on that that didn’t go ahead. So they stepped back and they went, “Maybe what we should do is just reduce the size of the sedan and put that engine in it.” That’s what they did. And that became the Porsche 901. Except there’s a problem. Peugeot had the copyright for zero in the middle of a bunch of numbers in France. They couldn’t call it the 901 because of that copyright. Dave Young: So they called it- Stephen Semple: So they called it the 911. And that’s now the iconic Porsche car. 1966, they sell 13,000 of these cars. Now, here’s the thing that I think is very interesting. And Porsche, as far as I could figure out, is the only car manufacturer that does this. First of all, they’ve maintained the 911 forever, but even on top of that, Porsche really understands design language. We can all recognize a Porsche. Dave Young: Right. Stephen Semple: We can recognize one from 2020. We can recognize one from 1999. We can recognize one from 1970. Even though they’ve upgraded the technology, they’ve changed the design of the car. They’ve now come out with the Cayman and the Macan and the Cayenne. They’re all recognizable as that vehicle. They’ve done a great job of doing that. I think that was a lost opportunity, frankly, when Tesla came out because they had a clean design slate. Tesla could have done that. But I think that’s really interesting how they’ve managed to maintain, even though they’ll modernize it. In our minds, we still will see one and go, “That’s a Porsche.” Dave Young: Sure. And the great car brands are able to do that. Stephen Semple: Yes. Dave Young: Audi is always going to be an Audi. Volvo is always going to look like a Volvo. And in the Portals class at Wizard Academy, one of the videos that I use to demonstrate that, there’s a language. If you combine specific shapes and specific lines, that all adds up to that brand of car. And so I’ve got an old video that I got when I was in the Motor Press Guild from Audi. It was just a video that was made for journalists with an Audi designer explaining all the lines on the car when they came out with the Q7 and how it still maintained the Audi design language. It was fascinating. Stephen Semple: It is. Dave Young: So Porsche could tell you that and the cool thing is those designers can tell you that. It’s hard for you and I to go, “Well, I can look at it and say, “That’s a Porsche.” But to be able to put it into words that describe it to someone else, is a gift. Stephen Semple: What’s really interesting, my nephew, Jeffrey, he loves Audi’s. That’s what he has. And he’ll even make the comment, he doesn’t like the Porsche’s because you feel like you’re in a bubble. Audis are very square. If you look at the back of an Audi and you look at the rear end of a Porsche, it has hips. But again, he’s even, “They’re great cars, but I like the squareness of the Audi.” So that’s interesting. Dave Young: Audi Audi has a fairly, not perpendicular, but an upright grill more so than a … And that’s part of their design language. Stephen Semple: So the whole DNA of Porsche came from this whole idea of a small car. Dave Young: Big engine. Stephen Semple: Big engine, daily driver, that was the whole idea is, it’s supposed to be a car that you can drive every day. That’s the core, core, core, core principle. That’s why they always have decent sized trunks. I remember when Gary bought his Boxter, one of the things he loved about it is you can actually put two sets of golf clubs in that car. Dave Young: Okay. Stephen Semple: Right? Now, here’s what’s fun. There was a time where when they were really wanting to get things going, they did some great print advertisements. So they had ads like bug killer. Another one was calling it transportation is like calling sex reproduction. Dave Young: Okay. Stephen Semple: Now, two of my favorites, one was not perfect. It would list 20 or 30 races that Porsche won. And if you actually read it, there was two that it didn’t. Dave Young: That they didn’t, “We didn’t win all the races.” Stephen Semple: So not perfect. Dave Young: That could have been driver error. Stephen Semple: That could have been. But Dave, you were going to make some jokes. Porsche’s able to laugh at itself. It actually had an ad that said, “Small penis? Have I got a car for you? If you’re going to overcompensate, then by all means, overcompensate.” Dave Young: I love it, I love it. Well, and that’s always the thing, the jokes are not about the car. Stephen Semple: But they actually ran that ad and I believe it ran in Car and Driver Magazine. I cannot imagine getting that ad approved. Dave Young: That’s amazing. Stephen Semple: And look, their own drivers are like, “Yeah, whatever.” Dave Young: Sure, compensating all I want. Absolutely. I love that story. Well, thank you, Stephen. I love the story of Porsche. Stephen Semple: There you go. Dave Young: And get out there and enjoy it or just buy me one and send it here. Thank you. Stephen Semple: All right, thanks, David. Dave Young: Thanks for listening to the podcast. Please share us. Subscribe on your favorite podcast app and leave us a big fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

Welcome to 5 Bern'in Questions..... On each episode Mike "The Bern" Bernier tackles 5 things in the world of sports that are on his mindThis is what's hot this week:• Did the CFB Playoff committee get it right? • How to fix the CFB Playoff• What is next for Michigan• Is Joe Burrow going to pull an Andrew Luck?• Does the Philip Rivers signing make sense?Enjoy & talk to you next time!•Stay connected with all things Huddle Up Podcast at https://linktr.ee/huddleuppodcast•Subscribe to the show on ALL podcast platforms & YouTube (https://www.youtube.com/@HuddleUpPodcast)•You can get your Huddle Up Podcast merch on TeePublic at https://www.teepublic.com/user/huddleuppodcast•Follow Huddle Up Podcast on our social channels:Facebook: https://www.facebook.com/HuddleUpPodcast/IG: https://www.instagram.com/huddleuppodcastinc/TikTok: https://www.tiktok.com/@huddleuppodcastBluesky: https://bsky.app/profile/huddleuppodcast.bsky.socialTwitter: https://twitter.com/HuddleUpPodcastTwitch: https://www.twitch.tv/huddleupinc

Avec Michèle Bernier, Max Boublil, Az, Roselyne Bachelot, Florian Gazan et Constance. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

À la fin de chaque émission, retrouvez en exclusivité sur les plateformes de podcast le débrief des 2h30 d'antenne qui viennent de s'écouler, en compagnie d'une des Grosses Têtes du jour... Ce 9 décembre 2025, Michèle Bernier se confie au micro de Rachel Azria. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Michèle Bernier, Liane Foly, Franck Ferrand, Alexis Tramoni, Max Boublil et Sébastien Thoen. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

On today's episode of The Beauty Formula, Courtney sits down with Brian Bernier, who has spent years working in sales for some of the top companies in aesthetics. They chat about what this career is actually like behind the scenes, what dating is like as a male rep and what's in for men's aesthetics!

Avec Alexis Le Rossignol, Michèle Bernier, Olivier de Kersauson, Ary Abittan, Caroline Diament, François Alu et Christophe Barbier. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

A l'occasion des 100 ans de théâtre parisien, "Les Grosses Têtes" se délocalisaient à la Michodière ! Retrouvez dans cette émission, autour de Laurent Ruquier, Christophe Barbier, Max Boublil, Michel Fau, Valérie Mairesse, Michèle Bernier et Az. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec André Manoukian, Michèle Bernier, Gérard Jugnot, Gaël Tchakaloff, Paul El Kharrat, Sébastien Thoen et Olivier Bellamy. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Piper hosts Plaidcast in Person in front of a live studio audience at Oldfields School in Sparks Glencoe, Maryland with Anne Litz, Amy Phillips, Michelle Goodrich and Gabrielle Bernier.Host: Piper Klemm, publisher of The Plaid HorseGuest: Anne Litz is a Baltimore County native and has spent her life immersed in Maryland's horse industry—from riding and showing as a student to building a career in equine journalism, photography, and advocacy. She joined the Maryland Horse Industry Board in 2019 and became the Executive Director in 2025. Anne is deeply connected to every facet of the industry and passionate about preserving its legacy and ensuring the next generation can experience the life lessons that horses provide. Guest: Amy Phillips is the Director of Riding at Oldfields School, where she leads the equestrian program and co-created the school's Equine Science Concentration. A USHJA Credentialed Instructor with 22 years at Oldfields, she coaches students in hunter/jumper, dressage, and eventing while fostering teamwork, horsemanship, and confidence. Amy brings real-world opportunities to students through clinics, shows, and professional partnerships that help them grow as riders and leaders.  Guest: Michelle Goodrich brings a wealth of experience to Oldfields as a scientist, competitor, lifelong learner, and horse owner. A co-creator of the school's Equine Science Concentration and micro-credentials program, she combines scientific knowledge with hands-on equestrian expertise to give students a strong foundation in equine care and training. Admired for her energy, insight, and genuine care, Michelle inspires every rider to learn and grow with confidence. Guest: Gabrielle Bernier, Oldfields Class of 2016, is the Assistant Director of Riding. She is a jumper rider and exercise rider who competed Division I for the College of Charleston.Subscribe To: The Plaid Horse MagazineRead the Latest Issue of The Plaid Horse MagazineSponsors: Taylor, Harris Insurance Services, BoneKare, Great American Insurance Group, and Windstar Cruises Join us at an upcoming Plaidcast in Person event!

Brian Thompson chats with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium, a Chicago-based firm that helps mission-driven businesses sustain and amplify their impact through financial and operational excellence. A recovering public accountant turned social entrepreneur, Rachel has dedicated her career to closing the racial wealth gap and redefining what it means to lead with purpose and profit. In this episode, Rachel shares her journey from climbing the corporate ladder in public accounting, to running a social enterprise bakery that partnered with Whole Foods and Starbucks, and now guiding other entrepreneurs in building sustainable, values-driven businesses. She opens up about burnout, courage, and the lessons learned from failure, as well as how she helps clients reject hustle culture and build wealth for their communities. Episode Highlights Mission-driven businesses focus on impact and income. Rachel defines a mission-driven business as one that "has a focus other than profit maximization." Whether seeking to improve the environment, society, or treatment of employees, mission-driven businesses aim to make a positive net impact. "People think if they have a greater purpose, they also don't need to focus on profit," Rachel said. "If you lose that focus on profit, your mission ceases to exist." Turn loss into leadership. Rachel's first entrepreneurial endeavor came when she left a toxic corporate environment and turned to baking as a stress outlet. Her bakery partnered with regenerative farms and hired previously incarcerated individuals, creating jobs that reduced recidivism in her Chicago community. Nine years after starting her first company, a combination of a tragic ceiling collapse and the COVID-19 pandemic ultimately led to the business's closure. While it felt like a failure at the time, the experience led her to a bigger purpose — founding the Economic Justice Consortium to help other mission-driven businesses build sustainable success. "There are some things you can only learn by going through a business that ends," she said. "I do think that business needed to come to an end for me to do the work that I'm doing now, which will have a much more significant impact on the world." Track your Objectives and Key Results (OKRs). Economic Justice Consortium offers fractional CFO services and consulting services for operational systems and big-picture strategy. The firm also relies heavily on the Objectives and Key Results (OKRs) strategic framework, which breaks down specific objectives based on the larger company mission and vision. "We actually utilize our task management tool to track those objectives," she said. "It incorporates a level of accountability. There's an internal dashboard that the entire team has access to in real time, and they can see whether we're on track or not on track with any of our OKRs." Rebuke hustle culture. Rachel recommended the book "Laziness Does Not Exist" by Chicago professor Devin Price, which challenges the culture of overwork and redefines productivity. The book explores how the American work culture is misaligned with data science on productivity and has transformed how Rachel approaches her work and her expectations for her team. "Hustle culture is very damaging on so many levels," she said. "The book challenged me so much I had to sit down and come back to it because I had always prided myself on my work ethic and putting in the hours." Resources + Links Xero accounting software "Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine" by Mike Michalowicz "The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company" by Jack Stack and Bo Burlingham "Laziness Does Not Exist" by Devon Price Ph.D. Rachel Bernier-Green: LinkedIn Economic Justice Consortium: Website, Instagram, Facebook, LinkedIn, X, TikTok The Purpose Profit Shift Podcast: Apple Podcasts, Spotify, RSS Feed Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Welcome back to Season Six of the NAS Podcast! In Episode Twenty Three, Origin Crxss and Lisa Haden sit down with French-born award-winner composer Amaury Laurent Bernier.Amaury Bernier is a French-born self-taught composer, multi-instrumentalist and producer, whose artistic ethos is rooted in the belief that “there's a sound for every story.” Born near Paris and residing in Hamburg since 2015, he holds a nominal degree in modern literature yet quickly channelled his passion into music; writing, arranging and touring as a multi-instrumentalist before turning his focus to film scoring. With an organic, warm and genre-spanning style, Bernier has contributed music to over 120 projects across formats; from features and series to shorts and commercials; and has received multiple awards including the Silver LIA for Best Music Adaptation (2017) and the German Film Music Prize (2024). Alongside his screen work, he releases solo material that blends modern classical, folk, indie-pop and cinematic soundscapes, hinting at an upcoming album slated for late 2025New Artist Spotlight is a community of indie musicians from around the globe. We believe in the power of numbers so we work together to promote each other's music. Our goal is to create a safe and supportive space where indie musicians can get their music heard and find their first fans.Join the community - https://www.newartistspotlight.org/00:00 Intro00:35 Who is Amaury Bernier?01:12 Breaking into the film scene04:58 The journey of being self-taught11:20 Award-Winner15:20 Writing music as a parent19:05 Studio Tour23:22 Polaroid Revolt30:25 "The Blue Box In The Sky"37:21 Amaury and Polaroids40:38 The issue of AI50:16 Quickfire Five55:12 Amaury and NAS==========MEET THE CREWWilko Wilkes:https://wilkowilkes.com/https://www.instagram.com/wilkowilkesmusicOrigin Crxss:https://linktr.ee/origin100https://www.instagram.com/origin_crxssLisa Haden:https://linktr.ee/lisahadenhttps://www.instagram.com/lisamariehadenPlummy:https://www.plummymusic.com/https://www.instagram.com/plummymusic Blue Scarrhttps://linktr.ee/bluescarrmusichttps://www.instagram.com/bluescarrmusic/Andres Guazzelli (Editor):https://www.andresguazzelli.com/https://www.instagram.com/andresguazzelliNAS Podcast Theme by Charles Connollyhttps://www.charlesconnollymusic.com/https://www.instagram.com/connollytunes

Avec Michel Cymes, Az, Michèle Bernier, Philippe Geluck, Karina Marimon et Richard Orlinski. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Yoann Riou, Ary Abittan, Arielle Dombasle, Richard Orlinski, Michèle Bernier et Philippe Geluck. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

See omnystudio.com/listener for privacy information.

Sales anxiety in accounting can drain confidence, health, and business growth—but it doesn't have to. In this case study, Michelle Weinstein sits down with Rachel Bernier-Green, founder and CEO of Economic Justice Consortium (EJC), to share how she transformed her sales process, conquered fear, and built a thriving consulting firm serving six to eight-figure businesses. Rachel opens up about relying on referrals as a crutch, letting go of toxic clients, and the mindset shifts that helped her turn sales from something she dreaded into a way of serving. With clarity, systems, and confidence, Rachel not only reclaimed 30–40 hours a month but also achieved a 700% ROI, launched a CFO retainer service, and restored her energy and health—all by facing sales head-on.

Show Summary: In this inspiring episode of the Grow My Accounting Practice podcast, Mike Michalowicz and Ron Saharyan sit down with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium (EJC), to explore how financial professionals can lead — and thrive in — the social impact revolution. Rachel shares how the booming $715B ESG investment market and the B-Corp movement are creating unprecedented opportunities for accountants, bookkeepers, and advisors who want to align profit with purpose. She reveals how EJC's equity-centered consulting model not only delivers measurable impact but also commands premium pricing and builds deep trust with clients. Listeners will hear real-world stories of purpose-driven businesses that have achieved both profitability and impact with EJC's guidance, and learn how values-aligned service providers gain a competitive advantage through stronger relationships and referral networks. Rachel also introduces B.R.I.D.G.E., EJC's innovative membership program that scales social impact while generating recurring revenue — proving that sustainability and growth can go hand in hand.

Avec François Alu, Nikos Aliagas, Michèle Bernier, Sébastien Thoen, Paul El Kharrat, Sylvie Tellier et Christophe Barbier. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

INÉDIT - Découvrez "Que du Bluff", le grand concours d'anecdotes des Grosses Têtes ! Chaque dimanche, un nouvel épisode voit s'affronter 3 sociétaires de l'émission. Dans ce troisième numéro, Sébastien Thoen fait face à Michèle Bernier et Christophe Beaugrand. Il dévoile 3 histoires marquantes de sa vie, mais une seule est vraie. Laquelle ? Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

INÉDIT - Découvrez "Que du Bluff", le grand concours d'anecdotes des Grosses Têtes ! Chaque dimanche, un nouvel épisode voit s'affronter 3 sociétaires de l'émission. Dans ce deuxième numéro, Michèle Bernier fait face à Christophe Beaugrand et Sébastien Thoen. Elle dévoile 3 histoires marquantes de sa vie, mais une seule est vraie. Laquelle ? Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.