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Please join us as we chat with the chief editors of Dentistry IQ, Dr David Rice and Dental Economics, Dr. Pamela Maragliano-Muniz. They will be discussing the direction of these publications, the upcoming Dental Economics Conference in Las Vegas... and of course they're new endeavor 'Dentistry Unmasked'. As always, we love having these two guests on the show. This should be a great conversation.
We are joined by Dr. Robert Maguire to discuss Building a Thriving Dental Practice through Fulfillment and more!Dr. Robert Maguire is a seasoned dentist with an impressive track record of 34 years in dentistry. With a passion for communication and leadership, he knows firsthand that the key to satisfaction and financial success in dentistry lies in connecting with patients, building a stellar team, and excelling in dental competence.Having successfully managed a solo private practice for 28 years, Dr. Maguire's experience has been both highly profitable and fulfilling. As a former president of the NH Dental Society and with training from the prestigious Pankey Institute, he holds a master's degree in strategic communication and leadership, and has completed DiSC training. These accomplishments have made him a true authority on achieving a thriving practice without relying on PPO plans.Dr. Maguire believes in the power of proactive communication and recognizes that attracting great patients starts with a solid communication plan and a clear mission and vision for the practice. This vision includes knowing oneself, building a stellar team, understanding patients' needs, and striving for clinical excellence.Throughout his career, Dr. Maguire has shared his knowledge and expertise through numerous articles in respected dental publications such as Dental Economics, Dentistry IQ, Dr. Bicuspid, Dental Entrepreneur, and the Pankeygram. His insights have also been disseminated through engaging lectures across the country on topics such as "The Economics of Great Communication" and "Mission Possible." He proudly advocates "The Hands, The Head, and The Heart" approach, a transformative method that enhances a dental practice's profitability, fun, and fulfillment.Recognizing the value of ongoing learning, Dr. Maguire offers a personalized, comprehensive, and interactive coaching and training program that focuses on developing expertise not only in dentistry but also in leadership, management, and communication skills. His program is tailor-made for practice owners who are committed to excellence and have been in private practice for at least five years. Dr. Maguire is devoted to helping these dentists build the practices of their dreams, taking their businesses to the next level of success.Learn more:https://thefulfillment.coach/ ***** SPONSOR: – Omni Premier Marketing: https://omnipremier.com/dental-marketing/ CONNECT: – Facebook: https://www.facebook.com/thedentalbrief/ – Instagram: https://www.instagram.com/thedentalbriefpodcast/ – LinkedIn: https://www.linkedin.com/in/dental-brief-podcast-564267217 – Patrick's LinkedIn: https://www.linkedin.com/in/pchavoustie/– Youtube: https://www.youtube.com/channel/UCd08JzybKfNH0v12Q9jf50w WEBSITE: – https://dentalbrief.com/
3 Best Practices to Prevent EmbezzlementEpisode #596 with Matthew NelsonThree in five dentists experience embezzlement. Don't let it happen to you! To prevent this from happening in your practice, Kirk Behrendt brings in Matthew Nelson, a practice management analyst from the California Dental Association, with three best practices that will keep embezzlers at bay. Know the red flags and do your due diligence before it's too late! To learn what they are and what you can do, listen to Episode 596 of The Best Practices Show!Episode Resources:Send Matthew an emailFollow Matthew on InstagramSubscribe to the Best Practices Show PodcastJoin ACT's To The Top Study ClubJoin ACT's Master ClassSee our Live Events Schedule hereGet the Best Practices Magazine for Free!Write a Review on iTunesLinks Mentioned in This Episode:Learn more about the California Dental AssociationProtect your practice with LastPassMain Takeaways:Recognize the red flags of embezzlers.Be involved with spot-checks and audits.Make it known to your team that you audit.Always do background checks on applicants.Call references at the official business number.Remember that embezzlers steal in multiple ways.Quotes:“There is a survey from the ADA from 2018. In the survey, about 49% of the dentists that responded said they had experienced some type of embezzlement or employee theft. What we're finding now, Dentistry IQ had an article, they said three in five. And with COVID-19, and with people furloughed and laid off, doctors started to open more of their own mail and finding weird things. Three in five, that's 60%. That's a pretty big impact.” (6:04—6:35)“[The reason why dentists may be more susceptible to embezzlement is because] I don't think there's a lot of training. A lot of dentists don't think it will happen to them because it's their staff that they hired and brought in. Third-party payments are hard to track. Things like consultants, bookkeepers, CPAs, the second set of eyes, all of these things are usually the first to go when things aren't going how they're supposed to. There is, in healthcare more than any other industry, this sense of entitlement that the staff feels. Like, ‘If I didn't book this appointment, or if I didn't do this treatment coordination, or if I didn't get this person to say yes to doing this treatment, the doctor wouldn't even have this.' More in healthcare than anywhere else, we see this amongst staff.” (6:52—7:41)“Circling back to the impact, obviously there's financial loss, but there's turnover. And listening to a lot of your shows, obviously, you are a big proponent of time and having time back. When there's turnover, you're recruiting and staffing and training, and...
(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!)Reach out to Studio8E8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=trueHey what's up guys? In this Monday Morning Marketing episode, I'm joined by our good friend, and website expert, Joshua Scott. Joshua breaks down his four essential website attributes that contribute to a seamless and engaging patient experience. From intuitive navigation and captivating visuals, to personalized content and convenient appointment booking systems, we explore how these elements can elevate your online presence and attract more patients to your practice. We also discuss the rising concern for ADA(American Disabilities Act) compliance, and how you can stay in the clear if this is a concern in your area!Join our conversation for actionable tips, trends, and must-haves to enhance your dental website's user experience and drive success in the digital realm!You can reach out to Joshua Scott here:Website: https://s8e8.com/Instagram: https://www.instagram.com/joshuascott/Email: joshua@s8e8.comOther Mentions and Links:SwellGoogle Ad WordsLocalMedNext HealthPractice by NumbersChatGPTDon NormanModentoHIPAA - Health Insurance Portability and Accountability ActBirdseyeADA - American Disabilities ActADA Compliance Company - Equally.aiDentistry IQIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey, Josh, so talk to us about websites. How can we utilize this, or what advice or suggestions or methods can you give us that will help actually attract new patients through our website? Joshua: Hey, Michael, always great to be back for another mm m. TripleM, mq, I dunno what you call it, Michael: m squared Joshua: times three m and m and m Monday morning Marketing.Uh, but no, I, I wanted to kind of come at this, uh, from a little bit of a different conversation that we've been having with our clients lately. They actually started as a conversation with our team. It actually kind of started post covid conversation with the team. Some of the trends we were seeing and then has, Build out with our client base, but it's really a conversation behind your website's UX design.And what that means is a user experience design. And so when you get into kind of agency and design world, especially with, with digital products, mobile products, you're gonna hear people talk about the ux, like, what's the UX like? Or, I really enjoy the ux and what that means is, You're not just putting something out there for function, you're putting something out there that's designed with the user in mind.So I thought we would talk about that for a little bit. Some areas we're seeing that and then actually kind of hit at the end, maybe some ADA compliance that just kind of seems to be at odds with that. But we can talk through it a little bit. Okay, man. Yeah, let's dive into it. So, um, uh, just me doing a little research, uh, Don Norman, is the one who really kind of coined the term user experience.He's a cognitive scientist. and he said user experience encompasses all aspects of the end user's interaction with the company, its services and its products. And so when you're putting out a website, Anymore. I mean, this is the digital version of your practice. Like before people step in the door to this physical practice, they are on your website.This is how people experience you, that patient experience, that new patient experience. And so it's your ux. Really designing a site without a mind is about the feelings and emotions users experience when interacting with your website. So if you think about that right now, kind in this post covid world, think about it from a, a convenience.Lens, right? Like we all now are interacting with our healthcare providers. We're interacting with our pizza, like our Friday night pizza place through, through text. You know, I mean, I'm placing an order online and then I'm getting a text. Hey, your order's been submitted, you know, be here in 15 minutes. And then as I'm pulling it up, I get another text.Your order is ready. Come, come in and pick it. Pick it up. So we're all interacting with our favorite companies like this. And so thinking about that user experience from that type of convenience, user friendliness, part of it, I think is number one. So, convenience, uh, user friendliness, the journey.And really just what do you want people, like, what do you want them feeling when they get off of the website? that's the question to ask. You can build a website that's SEO forward, uh, you can build an a, uh, website that is like going to convert for Google AdWords. But I think you also, an equally important question in that is what do you want that patient to feel?Mm-hmm. Is it frustration because they've had the, like, input stuff into a form four, four times? Or is it because they were two clicks away from making an appointment and they go, wow, that was easy. Michael: Mm-hmm. Gotcha. Okay, so let me ask you personally, what do you want to feel? Yeah, your dentist, like your people that you go visit.How does that work? Joshua: yeah, when it comes time to actually convert on a transaction. Whether I'm ordering pizza on Friday night or whether I'm scheduling a healthcare appointment. Yeah, I want it to be easy. I want it to be straightforward, Michael, you know, when you're on those like websites and it just feels like it's from like 1995 when you're trying to like, like the form that comes up.Mm-hmm. You're like, wait, what is this thing? It doesn't have auto fill. Like you've gotta type in everything. Um, You know, you drop down, like, like your country gets a dropdown menu and it's, and the United States is all the way at the bottom when 90% of your users are in the United States. Yeah. You know, those types of things.And, and you go like, that's not that big of a deal. It just is, you know, like we're talking about as least amount of friction as little time, convenience, friendliness as possible. Michael: Where do you see the drop off? Then if you can give us like a, a number on that where it's like, okay, man, they almost made it.To submit that form, but you lost them here. Joshua: Yeah, that's a good question. I don't know that I have data on that. I think some of this, and one of the things I wanted to talk about was really kind of the four, I think, convenience pieces of a website right now, kind of post covid and, and I think some of this, to answer your question is cuz the first one is, is about online scheduling.Like I think. We're just at a place now, like, man, you've gotta have online scheduling on your site. and when you ask like, what's the drop off? I think if you're using a lot of these premier, uh, partners out there, like Local Med Next Health, you know, practice by numbers, some of these guys, I think they've built really good user experiences into those apps.So, you know, I don't know that you're gonna have that much of a problem, but if you're using, a different one, I, I don't even know a good example right now, but, here's one of the things I recommend, right? Like if you implement online scheduling, go through that process yourself and schedule yourself an appointment to see how it feels.I, I've seen so many practices implement things like this, and then they're like, I don't know, like I'm like, you're getting 18 texts within a 48 hour period of time. Is that what you wanted? Well, why? I didn't know that. And I'm like, well, right. But like put yourself through that process. Tweak it, edit it.Make sure it's saying what you want it to say. Make sure it's doing what you want it to do. But you know, online scheduling is huge. You're gonna see an increase in your website, effectiveness, uh, you're gonna see an increase in new patients. It's just all these things. Now, um, there's actually stats and, and reports out there that are saying online scheduling.It's actually reducing no shows, which is everybody's argument. Like, oh, if I, if I do online scheduling, no shows are gonna go up. On the whole, once you get that implemented and you build systems around that nohow go down, it saves staff time. You're gonna get better insights into your data online. Uh, and it's mobile accessible.People can make an appointment right on their mobile phone. So my first one there was, was online scheduling. Get that implemented. Michael: Gotcha. Okay. I like that, that you mentioned you gotta build systems around it because, you know what I mean? We always just thought like, yeah, you have that button on there and that's it.Yeah. Uh, but it's the. The follow up process in the systems. Awesome. So what are the next Joshua: stuff? Yeah, the the next one is, is, I mean, there's, there's four of these really, but it's, it's implementing these integrations to make this a more friendly and convenient experience. The second one's chat, you know, adding a live chat feature, uh, dentistry iq, so it can double the amount of website visitors scheduling an appointment.you get this online schedule app, but if you add text, those online appointments go up twice as much. It's just facts from dentistry iq, uh, and I think, you know, 63% of millennials right now say that they prefer chat over phone calls. Again, that's just in the world we're in. If you have to pick up the phone to call an actual human, we feel like it's an inconvenience, you know, like, like, man, why am I, why are they making me do that?So, you know, I think implementing chat into your site, just making sure I, I'm not a fan of the automated chat bots. I still don't think they sound human. So I think you still gotta have somebody like on that and monitoring it. But again, like we're talking about optimizing your website for that ux. If you have online scheduling, but you don't have chat, you're potentially leaving half of those conversions on the website.Mm-hmm. So I think that's an important piece. Michael: Okay. So chat and not so much like the AI chat is what you're saying, right? Like actually have somebody on there at 11:00 PM like where it's like, Hey man, the beer bottle just broke my tooth. What do I do? Or, or what are you thinking? Joshua: Well, you could set up like hours around it, you know, and, and when people are available to monitor it and you can kind of turn it off and on for sure.Um, but yeah, you know, I mean chat, g p d as, as good as it is, um, I don't know that we're quite there yet for answering those, those questions and, and plus I, we, People just have still an expectation that chat means there's another human there. Um mm-hmm. You know, responding to them. so I think that's a big one.You know, patient forms is my number three and, and I'm bringing these up man, cause I'm actually not a partner. Like, I don't partner with any of these companies. and we, we integrate, we've built integrations with all of them, you know, into our, our web experiences. But I'm not from Meto or Local Med or, yeah.You know, Nexel, like promoting it. I'm just going, no guys, these are really, really important tools that we see the analytics behind it. It, it's huge. And so, you know, I think Patient Forms is a third one. Uh, you know, we're now, it's like it's tipped more than 50% of patients want online forms before they get to an appointment.Uh, nobody wants to sit there with the clipboard and fill stuff out. And then, you know, the other thing too is like, what online forms are doing is it's really consolidating stuff into, you filled it out one time. I don't know how many, uh, healthcare appointments you've been to where it's like, You answer the questions on the phone, then you get the form and you fill it out again.And each form has like your mailing address on it. You know, so like the new patient form, you gotta like write out your whole mailing address. Then the health history form, you gotta write out your mailing address again. Yeah. And then the HIPAA form, you gotta write out your mailing address a third time.And it's like, why are we, I get to the point where I'm, I'm so irritated writing out my mailing address. and so online forms reduce that. Uh, it improves accuracy again, like if your front office is just swamped. Man, putting some of these efficiencies in place will help them a ton. Okay, Michael: gotcha. So patient forms online.Joshua: Yeah. Yeah. And, and then the last one man was just reviews. Um, you know, and I know we all like know the importance of reviews now, but really just building that into your web experience. Again, it's that user, um, that UX first, seeing social proof, giving pa your patients a chance to, you know, one, the two clicks away from leaving a review as well.yeah, I don't know. I don't really need to go into the. The importance of reviews. I think we're all there now in 2023, but Swell BirdEye, these are both companies that do an amazing job with that. And um, so, so I think as you're thinking through the UX of your site, the first question, big picture was how do I create a easy, convenient, friendly user experience for my patients?Here are four tools I think will help you do that if implemented. Right. and then before we go here, I can talk about ADA a compliance a little bit. Okay. Yeah, Michael: man. Let's, let's dive into that a little bit because I know, um, I think that's coming up a little bit more often now. I don't know, do you see that or?Joshua: We do. Um, and, and just to be clear, when we're talking about ADA compliance, we're talking about American Disabilities Acts, not the American Dental Association. And so it's really about, uh, we see it more in bigger cities and honestly specifically San Francisco. So, um, for whate and. and we've, we've actually seen a little bit in Dallas too, uh, and maybe one in New York, but it's, I think it's, what happens is it's where somebody else has a lawsuit brought against them for their website not being ADA a compliant, and then all the other dentists in the area freak out about it.And then we get it like emails from our clients like, Hey, are we ADA a compliant? And so the, the question to that is really three levels of it that I want to give you. So ADA compliance is about making your website. Compliant for Americans with disabilities. And so that includes things like color, font size, the color of the font on the backgrounds, how big the buttons are, things like that to help, you know, people with disabilities navigate a site.the truth is that is often at odds with. The experience, the aesthetic experience, the brand experience we want to create with a website. Mm-hmm. And so the quick answer is our websites and I, and most people out there have done a base level job of creating a website that's a d a compliant. So we kind of go, here are the factors.We think we want the buttons to be a certain, you know, a size on a phone. We want it to scroll. When it comes to like, you know, you put text over a photo. Is that ADA a compliant? Probably not. You know, they want white text on a black background or white text on a dark blue background, something like that so people can read it easy.So there's a couple solutions and one of 'em, you can get an a ADA widget that actually lives at the bottom of your site. You can click on it and then you can actually adjust anything you want. You can adjust colors, you can take the pictures out, you can increase the font sizes. So it gives your users the ability to come on and go, wow, this font size is way too small and increase it.Mm-hmm. Or, I'm having trouble reading that text over the photos. Let me take those out and replace 'em with solid backgrounds. So that's one option. The downside is they start messing around with this stuff and it, it makes your website look jacked up. I mean, we, as a team, we were, we were messing around with some of these sites on a Monday morning.With this ADA compliant widget, and it's like, it, it can really, I mean, you wanna laugh and have a good time, it can really make your website look crazy. yeah, so it's, it's kinda, but that tends to, I think it's like 30 bucks a month that tends to solve most people's issues. If you're in an area where you're just hyper aware of it, hypersensitive you, you've got lawsuits happening left and right.Like if you were in San Francisco, I would tell you there's even a third level of working with, uh, some of these agencies. They will custom design this, like they'll take this widget and customize it for your site. So it's not just applying like blanket parameters, it's actually like increase the font. It increases the font in scale overall.So the website actually still looks nice and is functional. And they typically provide consultation and even legal protection. Typically those packages are like 3,500. but they, again, they customize the a d a, uh, whatever parameters on your site. So your site still looks good if they have to adjust that.But it also offers some legal protection as well. Michael: Well, do you guys, the Studio 88, do that customize. Joshua: we actually will provide that to our clients as a, um, if they get into that, we basically connect them with that company, with that agency. And, and Michael? I, I don't know it off the top of my head.I kind of, you know, we were chatting about this for a minute before the show and I was like, yeah, I can talk about it. I can send you who we work with. You can maybe put in the show notes. Yeah, Michael: that, yeah, that'd be awesome. That'd be, especially for our San Fran. Yeah. I don't know why it's only happening out there, but you know what I mean.Or Dallas too, but, Joshua: San Fran and California, man, it's a whole different world and I think when it comes to, um, governing Yeah, so it's, they just tend to, to have different regulations than sometimes the rest of the country. Yeah. Michael: It's crazy, man. But awesome. So you've given us a lot to think about, especially when it comes to much just building systems to make it efficient, right?To make it. More human with the chat feature. Uh, patient forms, efficiency, and then the reviews. Obviously reviews are super duper important no matter what, right? That's that, that's that proof that you're talking about that we're gonna need no matter what. And then, um, putting the systems around, the online scheduling.Awesome. Josh, man, we really appreciate this. If anybody has any questions or they wanna reach out to you, where can they find you? Joshua: Man, best place for me. Uh, if you wanna hit me up on Instagram, uh, it's at Joshua Scott. I'm still in that account still. Check it. DM me, tell me you heard the episode. I'll, I'll, you know, shout out you back.Uh, you can also visit us online at s eight e eight.com. That's the letter s, the number eight, the letter E, the number eight.com. And uh, you can reach out to us there as well. Michael: Nice man. And guys, check out Studio 80 eights websites. They're, uh, we were talking about this right before we got on in. You guys are all about the user, right?Use your experience first, especially the design. Everybody, pretty much everybody listening right now kind of knows about like, okay, we've heard of Studio 88 and how elevated you guys are, right? So, um, I highly recommend people if they want, can they just schedule like a free, I don't know, like, Hey man, check, check out my stuff.Can you, can you check it out? For Joshua: free. Oh, yeah, yeah, definitely. That's actually part of our kind of, uh, initial consultative phone call is just like going through like, what are you doing? Like, what's working, what's not working? What, what's your budget been? You know, we look at the website, look at the seo, kind of do an analysis so that we go into it.We, we actually can give advice too. A lot of times what I tell people is I'm like, I hope you at least walk away with some advice on this phone call, whether or not you want to use us or not. Even if I'm my second opinion, you're like, this company's telling me X, Y, Z, and I'm like, Yeah. Uh, x, y, Z is right.So, you know, if you need the second opinion on it, like we, we can do that as well. I like that. Michael: Yeah, Josh told us. Yes. So we're gonna do it. Gotcha. Awesome. So guys, that's gonna be in the show below. Definitely schedule your free comprehensive assessment, um, and check it out. So thank you so much, Josh for being with me on this Monday morning marketing episode.Joshua: Always a pleasure, man.
Today I sit down with Kandice Swarthout, RDH, LPC, who is a Licensed Professional Counselor and Registered Dental Hygienist. As the owner of Inspired Education & Wellness, she combines her passion for clinical dental and mental health to help other healthcare professionals have a fulfilling work-life experience. In this riveting conversation she shares her story of escaping an abusive relationship, how she turned her pain into power, and why her path of resilience led her to educate professionals to identify trauma: abused and human-trafficked victims in the healthcare setting! Kandice has been featured in Dentistry IQ, Today's RDH, and her blog on Facebook titled Fearless Compassion: Personal Stories of Triumph. Inspired Education & Wellness is an approved course provider for human trafficking training for healthcare professionals through Texas Health and Human Services Committee on human-trafficking. Connect with me on Instagram at Instagram.com/juliettemarhoferdugger Connect with me on my website and follow my book journey at https://www.wildwellcompany.com Connect with Kandice Swarthout at Instagram.com/thecounselorhygienist Connect with Kandice on her website: https://www.inspirededucationce.com Music Provided By @LAKEYINSPIRED - Warm Nights: https://youtu.be/rXYm8YLrZwU Genius co-producer Ben Valdez
I want to talk to my current registered dental hygienists and dental assistants. How are you doing? How are you feeling? Do you feel appreciated, are you overwhelmed? I'm talking to you, because I was you. I didn't know if how I was feeling for years was normal? There was no one out there talking about unhappiness as a RDH or DA. Its a field that seems so amazing and glamorous from the outside. According to a September 24, 2020, article on Dentistry iQ, Hygienists expressed feelings of being “undervalued, underpaid, resentful, and completely exhausted.” Alas, this is where my journey of self exploration and changing my mindset began. I began reading every book I could about being your best self. Being depressed, full of anxiety and sad everyday was not a way to live. Actually it's not living at all if you aren't spending your days feeling ALIVE! If you are ready to step into your true desires, wants and needs. Grab a seat in my 3 Day LIVE Mind Mapping Vision Board Workshop. Doors
On this episode of the Raving Patients Podcast, Len sits down with Robert Maguire to discuss the importance of focusing on "people" as the primary way to build your dental practice. It's the "heart" of "the hands, the head, and the heart" philosophy. They discuss the importance of great communication with yourself, your team, and your patients. I'll talk about the initial steps dentists can take to make this happen. The benefits will be more joy, more happiness, and more fulfillment, as well as greater retention of team members and increased income for everyone. Takeaways from this episode includes: How "Dentistry's Fulfillment Coach" came about. Get off the "hamster wheel?" The Hands, The Head, and The Heart? What are some specific steps dentists can take to implement this philosophy? The big idea is that "focus on the geese that kay the golden eggs and the golden eggs will come. Dr. Maguire is a dentist who practiced dentistry for 34 years. He had a successful solo private practice for 28 years in Wolfeboro, NH and retired from that in October 2018. He received his DDS from Georgetown University and has a master's degree in strategic communication and leadership from Seton Hall University. He is Navy veteran, a past president of the NH Dental Society, and is a Fellow in both The International College of Dentists and The American College of Dentists. Dr. Maguire is now a speaker, coach, and consultant, certified instructor for the DiSC Personality Assessment devoting himself full-time to helping dentists find more joy, more fulfillment, and more financial success in their lives and in their dental practices. In addition to being a keynote speaker to organizations like the ADA, he has presented all day seminars on “The Economics of Great Communication in-person and virtually to groups across the country. On different occasions, he has given one-hour PowerPoint presentations to the I Love Dentistry Facebook group, a group with over 9000 subscribers. He has published numerous times in Dental Economics, Dentistry IQ, Dental Entrepreneur, the Pankeygram- The Pankey Institute Newsletter, and with Dr. Bicuspid. He is passionate about communication, passionate about people, and passionate about helping dentists and their teams thrive.
Please Leave a Review! THIS EPISODE COUNTS FOR CE! - but read the disclaimers it might not count for your state. Go here to take the test and get your free CE Credit! EPISODE HIGHLIGHTS: Inspired by an article in Dentistry IQ regarding a popular misconception about CPT codes, Michelle and Andrew have invited two experts in the coding field to the podcast today to set the record straight. Teresa Duncan is a speaker and writer with over 20 years experience in healthcare whose expertise includes proven accounts receivable and insurance methods, and helping doctors and managers establish solid management systems. A recipient of the Educator of the Year Award by the Association of Dental Implant Auxiliaries, Teresa is also an author and a frequent contributor to a variety of publications. She has been named one of the Top 25 Women in Dentistry by Dental Products Report Magazine, and is recognized yearly as a Leader in Consulting by Dentistry Today. Jamie Collins, RDH-EA,BS, is a clinical practicing hygienist who has been in the dental field for twenty years. In addition to clinical practice Jamie is also an educator, has contributed to multiple textbooks, curriculum development and creation, and contributes as a key opinion leader with multiple companies. She is an active member of the American Dental Hygienists Association, a member of the Dental Codeology Consortium Committee for dental coding, and a colleague of Michelle's at MouthWatch. In today's episode, our hosts and guests discuss CDT codes in general, where dentistry has gone wrong in coding, the ADA and carriers, and the new staging and grading and which codes may apply there. They also delve into diagnosis coding, internal/unspecified codes and tracking, outcomes based payments, code 4346 and 4355 usage, the importance of educating consumers, and some code suggestions from our experts for particular scenarios. They finish up by looking at developments in coding, our experts' takeaways for listeners, and the issue with assigning codes to products. Interview starts: 4:32 CDT codes Where dentistry has gone wrong in coding The ADA and carriers The new staging and grading and codes Diagnosis coding Internal/unspecified codes and tracking Outcomes based payment Code 4346 and 4355 usage Educating consumers Code suggestions for particular scenarios Developments in coding Takeaways for listeners regarding coding Assigning codes to products QUOTES: “There's so many offices that code for what they think that they're going to get reimbursed for, rather than coding for the procedures that are actually performed.” “Dental offices don't want to lose patients, they still want the revenue so they're going to kind of give the customer what they want.” “I think there are times that the ADA could have been a little bit stronger in their representation against the carriers.” “You can't worry about the insurance, you just have to treat, diagnose treatment.” “Here's the thing with insurance carriers is when a guideline gets put out, it usually takes them about a year or two to catch up to that.” “They're going to look at redoing the CDT completely.” “We don't have the data in order to sufficiently say, ‘Hey, I need more money for this because I do a lot of it and it saves you money on this down the road.'” “If we're going to perio chart, we chart it all.” “Are there guidelines for 4355 of how much crap we knock off people's teeth?” “You don't go into a doctor's office and dictate that they take out this tumor or not this tumor, you don't do that. So I just think we're very scared of patients, and I just don't get it.” “There's this thought, ‘well, it's not going to get paid, we really shouldn't even bill it.'” “I like to get paid for things.” “The more you bill for it, you create that metric, they're seeing it coming down the road, the more apt they're going to be to cover it.” “I really believe that clinicians should not be aware of a patient's insurance status when they're back there.” “Just because it's a benefit doesn't mean that it's rooted in any kind of science.” “Start saying you probably won't get paid for it, but you can do what you think is best clinically.” “We need to code for what is needed, and what we need to do, not what the insurance will cover or won't cover for them.” LINKS: A Tale of Two Hygienists homepage - https://ataleoftwohygienists.com/ AToTH on Facebook - https://www.facebook.com/aTaleOfTwoHygienists/ AToTH on Instagram - https://www.instagram.com/ataleoftwohygienists AToTH on LinkedIn - https://www.linkedin.com/company/atoth/?originalSubdomain=ca PDT Homepage American Academy of Periodontology Homepage Email Jamie My Dental Educator Homepage Odyssey Management Homepage Odyssey Management Newsletter Nobody Told Me That! Podcast Prepare Protect Prosper eBook
Please Leave a Review! THIS EPISODE COUNTS FOR CE! - but read the disclaimers it might not count for your state. Go here to take the test and get your free CE Credit! EPISODE HIGHLIGHTS: Inspired by an article in Dentistry IQ regarding a popular misconception about CPT codes, Michelle and Andrew have invited two experts in the coding field to the podcast today to set the record straight. Teresa Duncan is a speaker and writer with over 20 years experience in healthcare whose expertise includes proven accounts receivable and insurance methods, and helping doctors and managers establish solid management systems. A recipient of the Educator of the Year Award by the Association of Dental Implant Auxiliaries, Teresa is also an author and a frequent contributor to a variety of publications. She has been named one of the Top 25 Women in Dentistry by Dental Products Report Magazine, and is recognized yearly as a Leader in Consulting by Dentistry Today. Jamie Collins, RDH-EA,BS, is a clinical practicing hygienist who has been in the dental field for twenty years. In addition to clinical practice Jamie is also an educator, has contributed to multiple textbooks, curriculum development and creation, and contributes as a key opinion leader with multiple companies. She is an active member of the American Dental Hygienists Association, a member of the Dental Codeology Consortium Committee for dental coding, and a colleague of Michelle's at MouthWatch. In today's episode, our hosts and guests discuss CDT codes in general, where dentistry has gone wrong in coding, the ADA and carriers, and the new staging and grading and which codes may apply there. They also delve into diagnosis coding, internal/unspecified codes and tracking, outcomes based payments, code 4346 and 4355 usage, the importance of educating consumers, and some code suggestions from our experts for particular scenarios. They finish up by looking at developments in coding, our experts' takeaways for listeners, and the issue with assigning codes to products. Interview starts: 4:32 CDT codes Where dentistry has gone wrong in coding The ADA and carriers The new staging and grading and codes Diagnosis coding Internal/unspecified codes and tracking Outcomes based payment Code 4346 and 4355 usage Educating consumers Code suggestions for particular scenarios Developments in coding Takeaways for listeners regarding coding Assigning codes to products QUOTES: “There's so many offices that code for what they think that they're going to get reimbursed for, rather than coding for the procedures that are actually performed.” “Dental offices don't want to lose patients, they still want the revenue so they're going to kind of give the customer what they want.” “I think there are times that the ADA could have been a little bit stronger in their representation against the carriers.” “You can't worry about the insurance, you just have to treat, diagnose treatment.” “Here's the thing with insurance carriers is when a guideline gets put out, it usually takes them about a year or two to catch up to that.” “They're going to look at redoing the CDT completely.” “We don't have the data in order to sufficiently say, ‘Hey, I need more money for this because I do a lot of it and it saves you money on this down the road.'” “If we're going to perio chart, we chart it all.” “Are there guidelines for 4355 of how much crap we knock off people's teeth?” “You don't go into a doctor's office and dictate that they take out this tumor or not this tumor, you don't do that. So I just think we're very scared of patients, and I just don't get it.” “There's this thought, ‘well, it's not going to get paid, we really shouldn't even bill it.'” “I like to get paid for things.” “The more you bill for it, you create that metric, they're seeing it coming down the road, the more apt they're going to be to cover it.” “I really believe that clinicians should not be aware of a patient's insurance status when they're back there.” “Just because it's a benefit doesn't mean that it's rooted in any kind of science.” “Start saying you probably won't get paid for it, but you can do what you think is best clinically.” “We need to code for what is needed, and what we need to do, not what the insurance will cover or won't cover for them.” LINKS: A Tale of Two Hygienists homepage - https://ataleoftwohygienists.com/ AToTH on Facebook - https://www.facebook.com/aTaleOfTwoHygienists/ AToTH on Instagram - https://www.instagram.com/ataleoftwohygienists AToTH on LinkedIn - https://www.linkedin.com/company/atoth/?originalSubdomain=ca PDT Homepage American Academy of Periodontology Homepage Email Jamie My Dental Educator Homepage Odyssey Management Homepage Odyssey Management Newsletter Nobody Told Me That! Podcast Prepare Protect Prosper eBook
Today’s article link https://www.dentistryiq.com/dental-assisting/career-enhancements/article/14199551/changes-dental-assistants-want-to-see-in-their-profession. Thank you Zen Supplies for supporting the show and helping all of the DA’s get their supply costs under 4%! Find out how Zen Supplies can help you be a rockstar today at https://www.zensupplies.com/. Find all the resources you’ll need to be a rockstar dental assistant at https://www.dentalassistantsrock.com/
Today’s article link https://www.dentistryiq.com/personal-wellness/article/14202255/make-selfcare-a-priority-and-become-a-well-being. Thank you Zen Supplies for supporting the show and helping all of the DA’s get their supply costs under 4%! Find out how Zen Supplies can help you be a rockstar today at https://www.zensupplies.com/. Find all the resources you’ll need to be a rockstar dental assistant at https://www.dentalassistantsrock.com/
On this episode of the Raving Patients Podcast, Len sits down with Anissa Holmes, Founder of Delivering WOW, to discuss how you can maximize your marketing online. Takeaways from this episode include: Simple Facebook Campaigns To Bring In Internal Referrals and Build Awareness In Your Community How to Integrate Existing Patients Into Your Marketing How To Attract High-Value Patients At The Lowest Cost. How To Use Google My Business To Repurpose Your Content To Scale Your Marketing Results How to Get New Patients From Clubhouse Founder of the Delivering WOW Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live and her Delivering WOW Dental Podcast has listeners in over 125 countries.
It was so wonderful to talk with Dr. Anissa Holmes. She truly positively influences the dental community, helping practices grow by focusing on leadership, effective case presentation, system optimization, and implementing high return marketing! She has helped over 1,000 practices to enhance their social media presence to grow their practices effectively. This dental boss lady shows what passion, hard work, and drive is all about. She helps many of her dental colleagues learn how to scale their practices through proven systems. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World. Funnel Hacking Live and her Delivering WOW Dental Podcast have listeners in over 125 countries. It was an honor to speak with Dr. Holmes. She is so inspiring and is such a great speaker! I was glad to hear about what pieces of tech she is excited about that has been a major advantage in her practice! *Key Questions* 1. Diamond In The Ruff: what product did you use most in practice that's been a major advantage to helping with productivity and efficiency. Dr. Holmes highly recommends using Asana. It is a great tool to keep your team organized. It helps map out deadlines, increases accountability, and helps with great communication. https://asana.com/ 2. No-Risk | No-Reward: What was your big investment of time or money in technology that paid off. Dr. Holmes enjoys using her digital scanners. She has both and iTero and Trios. She explains the major benefit they bring, which is more efficient. https://itero.com/ https://www.3shape.com/en/software/trios-smile-design 3. The Flop: What did you buy into that was a waste of time and money? Dr. Holmes explains her perspective on what a Flop means to her and how they have helped build upon her success. She says flops have helped her understand what will and will not work. To not be afraid to try something new she explains how she is not afraid to fail. She explains it is best to flop and then to get back up and learn from the experience. Connect with Dr. Anissa Holmes Instagram: https://www.instagram.com/deliveringwowdental/ FaceBook: https://www.facebook.com/ deliveringwow Podcast: https://open.spotify.com/show/0NlLQssLVIM0eyn9zPMUsJ Website: https://deliveringwow.com/about/ Looking for digital diagnostic tools, visit our website: https://www.sodiumdental.com/ Follow Us: Instagram: https://www.instagram.com/sodiumdental/ Facebook: https://www.facebook.com/search/top?q=sodium%20dental Dental Tech Chat podcast: https://open.spotify.com/show/58G5yOLED9y0ZE2ZfMsgu4 Thank you for supporting the Dental Tech Chat podcast. Please like, subscribe, and share (: --- Send in a voice message: https://anchor.fm/dentaltechchat/message
On this episode of the Raving Patients Podcast, Len sits down with Dan Delmain to discuss online marketing, website design, and new patient marketing/advertising. Takeaways from this episode include: How to prepare your website for the voice search revolution How to attract more fee-for-service patients What dental marketing will look like in 2024 Attracting new patients - The best online marketing investments How to turn website traffic into more new patient appointments Since 2009, Dan and his team at Delmain have helped dentists around the US tell their unique stories, attract the right patients, and grow their practices through search engine optimization, content marketing, Google Ads and website design. Dan is a proud member of the Academy of Dental Management Consultants and is a frequent contributor to dental publications, podcasts and conferences, including Dentistry IQ, DentalTown and Bulletproof Dental Practice.
Minal Sampat is a Bestselling Author, Speaker, Marketing Strategist, Entrepreneur, Registered Dental Hygienist, and an enthusiastic shoe lover residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her marketing strategies have been featured in Forbes, Huffington Post, Dentistry IQ, DrBiscuspid, and more, plus, she is on the Spring 2020 cover of the Dental Entrepreneur Woman Magazine. Minal published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book is an Amazon #1 Bestseller in 5 countries including the United States. To learn more about Minal, please go to MinalSampat.com, and join her Facebook group, Real Talk With Minal Sampat.
Continuing on this with the Facebook Live during Covid-19. Len and Minal sit down for a very fun and engaging session discussing ways that dental offices can use the power of social media to communicate with their patients when they are closed. Len talks about a problem he encountered with a Facebook Live he had a couple days earlier . Lots of laughs during this episode . Enjoy Minal Sampat is a Best Selling Author, Speaker, Marketing Strategist, Entrepreneur, and a Registered Dental Hygienist residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her strategies have been featured in Forbes, Huffington Post, Dentistry IQ, Dr Biscuspid and more. She published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book became an Amazon #1 New Release and #1 Bestseller in 5 countries.
Minal Sampat is a Best Selling Author, Speaker, Marketing Strategist, Entrepreneur, and a Registered Dental Hygienist residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her strategies have been featured in Forbes, Huffington Post, Dentistry IQ, DrBiscuspid and more. She published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book became an Amazon #1 New Release and #1 Bestseller in 5 countries. To learn more about Minal, please go to MinalSampat.com, and join her Facebook group Marketing & Mocktails with Minal. SHOW NOTES: Here are some things you can implement in your practice in order to thrive, not just survive: Make a marketing list and differentiate the things that bring you ROI and those that are not. Find out your superpower (your strengths and how your clients view you) Find a common ground. Have integrity and be authentic. Know your ideal client. REFERENCE: Why Your Marketing is Killing Your Business:And What to Do About It by Minal Sampat For more information and queries, you can visit her website at www.minalsampat.com or send her an email at info@minalsampat.com or even join her Facebook group Marketing & Mocktails with Minal. DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.
Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million-dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. Dr. Holmes has also been featured in the TOP selling business books The 30-Day Book and Rise of the Youpreneur. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of the Platinum Mastermind, an Online Coaching Community for Dentists and Teams, run Facebook Bootcamps to help practices learn how to effectively use Social Media and Digital Marketing. What You Will Learn: Dr. Anissa Holmes' story and how she went from struggling practitioner to business coach The proper way to leverage your social media to acquire new patients How coaching and mentorship generated significant revenue for Holmes' practice Effective marketing tactics for dental practices How to take a holistic approach to grow your practice Different processes that need to be put in place to achieve growth and scale The Platinum Mastermind and what it is How to contact Anissa Holmes Website: www.deliveringwowchallenge.com Twitter: @deliveringwow
Graig Presti is a best-selling author, famous keynote speaker, founder and CEO of four-time Inc. 500/5000-recognized full service dental marketing company Local Search For Dentists (LSFD). Based on his massive success, Graig has been featured in top dental publications, such as Dental Economics Magazine, The Profitable Dentist, Dentistry IQ, and Dental Products Report, and has been recognized as one of the top influencers in all of Dentistry. Local Search For Dentists is located in tech mecca Austin, Texas. LSFD helps dentists all over the world gain dominance in their local markets through the company's proprietary dental marketing systems. LSFD's systems have helped dentists achieve more freedom, greater new patient numbers, and the ability to reach their income goals with ZERO doctor time. Learn more at localsearchfordentists.com.
Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of Delivering WOW U, an Online Coaching Community for Dentists, and runs 10X Facebook and Business Acceleration Bootcamps for Dentists to 10X their team performance, profits and brand.
Dr. Chris Bowman is a full-time practicing dentist, speaker, author, and dental coach from Charlotte, North Carolina. He started Advanced Dentistry of Charlotte in 1996, where he currently collects among the top 5-10% of dentists nationally. Focal points in his private practice include elective cosmetic dentistry, esthetic restorative dentistry, Six Month Smiles adult orthodontics, Invisalign and Clear Correct orthodontics, Pinhole Gum Rejuvenation, Obstructive Sleep Apnea treatment, and sedation dentistry. In 2005 Dr. Bowman founded Dental Insiders, which provides coaching, consulting, and training programs for dentists and dental team members. DI currently reaches over 3100 dentists domestically and internationally, at several levels ranging from E-letter subscribers to private coaching clients in his Dental Success Blueprint program. Dr. Bowman serves as a Clinical Instructor for Six Month Smiles since 2011. He also founded the “Get More YES's” Advanced Dental Communications course in 2014 for doctors and all dental team members. Dr. Bowman has been a contributor to Dental Economics, The Profitable Dentist magazine, 1000 Gems, and several online dental publications and forums, including Dentistry IQ. He has also shared the stage internationally as a dynamic speaker with many of dentistry's leading speakers at such events as the Yankee Dental Congress, Excellence in Dentistry's “Spring Break” Seminar, the Academy of Comprehensive Esthetics Seminar, 1000 Gems Super Seminars, Rondeau Annual Orthodontic Symposiums in Las Vegas and Toronto, and the 2012 British Academy of Cosmetic Dentistry's Annual Session. Most importantly, Dr. Bowman is married to his beautiful wife Elizabeth, and they have three amazing children: Reid (14), Kenan (13), and Olivia (11)…and their awesome yellow lab, Cooper.
In a growing and competitive dental market, how can we as practice owners create business that not only survive but also thrive? In this episode, I'm joined by Dr. Anissa Holmes, a dentist, business acceleration coach, social media strategist and best selling author. She shares her insights on how she has created a highly profitable practice that doesn't rely on competing on price through carefully cultivate culture, offerings and more. Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and best selling author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of Delivering WOW U, an Online Coaching Community for Dentists, and runs 10X Business Acceleration Bootcamps for Dentists to 10X their team performance, profits and brand. In this episode Dr Anissa Holmes and I discuss: 2:52 - Dr Anissa Holmes' journey began with wanting to help people 5:15 - Why being unique can boom your dental practice 9:13 - How to choreograph your patients' story about your practice 14:14 - Steps to building a practice that gives you freedom 20:15 - The power of seeking out mentors and assistance 23:51 - Why mindset can be the key to achieving results 26:47 - Don't get stuck on the how. Say you're going to do something and figure it out on the way. 30:00 - The power of having unique offerings and being the authority in your space 37:55 - The three things you need to nail to deliver wow in your practice
Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of Delivering WOW U, an Online Coaching Community for Dentists, and runs 10X Business Acceleration Bootcamps for Dentists to 10X their team performance, profits and brand. During this episode Dr. Anissa talks marketing. She discusses ways to implement successful and budget friendly marketing concepts she's used to be successful in growing her practice. Dr Anissa talks about how wowing per patients has resulted in over 5000 likes on her facebook page. She believes that the most powerful aspect of marketing is delivering a WOW experience to the patient. From on-time appointments to hot towels and snacks, Dr Holmes believes that patient experience is paramount in building your practice. She discusses the hidden power of facebook marketing. For pennies on the dollar she's been able to build a solid following of patients by targeting certain types of individuals. She believes the investment in marketing when done right is an investment, not an expense. Jordan and Dr Anissa discuss how effective marketing can be used as a tool to reduce dependence on dental insurance. She believes that while marketing is a great way to increase patient flow as an out of network provider, having a culture and a solid team is just as important as marketing. Visit Dr. Anissa's website: www.deliveringwowu.com Visit her Facebook page: https://www.facebook.com/groups/deliveringwow/ To contact our hosts please email help@veritasdentalresources.com.
This month Jordon wrote an article featured in Dentistry IQ regarding Self-Reliance. He approached it from the perspective of reducing dependence on insurance participation and becoming more self reliant on obtaining patients through effective means. As requested by many listeners, Ben provides a ProCare update and a prediction on what will happen to the PPO industry as the ProCare product penetrates the market. Ben has thrown his hat in as a ProCare supporter months ago by helping them acquire key contacts in the broker community which has and will drive an estimated 30 million patients to ProCare member practices. To contact our hosts please email them at help@veritasdentalresources.com.
Jordon is famous for quoting his story building a pipeline. The model for most successful businesses is building a reoccurring revenue stream. Costco, Amazon, Sirius, and many other organizations have figured out how to retire the old "transaction" businesses and replace them with a reoccurring revenue stream called memberships. In this episode Jordon Comstock shares his insight on the 7 most common mistakes in building an in-house dental membership program. Jordan and Ben both believe that the future of business is a reoccurring revenue stream model and you as a dentist can accomplish this by building a successful in-house membership program. For questions or comments regarding this episode please contact Jordon Comstock at jordon@boomcloudapps.com or by calling him at 801-753-8586. Check out his Dentistry IQ article regarding this topic at http://www.dentistryiq.com/articles/2016/10/6-mistakes-to-avoid-when-creating-an-in-house-membership-program-for-your-dental-practice.html
Developing & Improving Your Marketing, Part III What was discussed? Quote of the day: “Remember to celebrate milestones as you prepare for the road ahead.” – Nelson Mandela Last episode, we spoke about creating relevant content that speaks to your audience. After creating content, you'll want to start focusing on building links for on-page SEO. What is a link? You've probably read many sites that have highlighted blue text that takes you to another page when you click on it. The highlighted blue part is called a hyperlink and the website that the link went to received a “backlink” to the original site you were reading. When this happens, Google will notice. If a ton of sites are linking to a certain site, Google will include that in their search result calculations. Why are links to your site important? If you're able to get links to your website that are relevant to your industry, geographically relevant to you, and are authoritative, you'll be improving your online presence. For example, if you're a member of your local Chamber of Commerce and they link to you, that's relevant. If you had something happen in your local community and stepped into help and then CNN or a local news site linked to your site, that helps! When sites with established authority start linking to you, it helps your site establish authority, especially with Google. Keep reading for some more ways to increase the number of links to your site. Guest Blogging Guest blogging is a great way to build links with other reputable websites as it increases authority and helps you to be seen. Increasing authority will help you to increase your search rankings. If you're interested in guest blogging, make sure to check out our blog post on it here. Claim Your Local Search Listings Make sure that you're listed on sites like Yelp, CitySearch, Bing, and HealthGrades. When you claim these search listings, be sure that all of the information is current, consistent, and correct. You want to make sure that Google sees that you're on all of these different sites and the information is the same across the board. Most of these sites will allow you to leave a link to your main website, which is a great way to gain interested visitors. Participate in Local Community Events Getting involved in your community is a great way to get local businesses to link to your site. Try heading to the local library and offering to hold a workshop, sponsor a Little League team, get involved with local volunteering organizations. These are all great ways to get local communities to link to your site. For more information on this, check out this article by Dentistry iQ. Optimize for Local Search Be sure that you're optimized for local search as it's probably what's going to matter most for local businesses and customers in the area. When optimizing for local search, make sure you utilize location-specific keywords. An example would be “dentist in Las Vegas, Nevada” and you'd include this in different parts of your website like your title, heading, content, URL, or any other spots on your site that are relevant. Be sure that your Google My Business account is set up properly and that you've claimed your listing (or have created your listing). Once you've done that, make sure that the information is current and correct. Make sure that the name of the practice is correct as well as Google sometimes messes up the listings, especially for dentists. Compelling Offer Every marketing strategy should have a compelling offer to get people in the door. If you're a dentist, a great offer might be free X-Rays, teeth whitening, etc. for first time patients. For others, coupons off of services, iPad drawings, 50% of products for new patients, etc. Be sure that you're tracking these offers and that your numbers are accurate. If you don't track your offers, you won't be able to tell what's working and what's not working. If you need assistance with generating links to your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off. You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/114 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes
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