Podcasts about delivering wow

The founders of Pizza 4P's, Masuko Yosuke and Sanae Masuko, began their journey in Vietnam in 2011 with the mission of providing high-quality Italian dining experiences through a “farm-to-table” approach

Check out the latest podcast where Dr. Schmidt interviews Anissa Holmes, DDS. She is a dentist in Florida who is also a professional business coach. Dr. Holmes, of Delivering WOW in Dental Education, helps dentist entrepreneurs build successful businesses, providing them with the knowledge and business training to run, grow and scale their practices. In this podcast, she describes how she uses social media and other tools to grow her business. She also outlines the tools and training she provides to empower other dentists to succeed, meet their goals, find the time to grow their businesses, and enjoy time with the people and projects that matter most to them. She discusses strategies to use for clinical and communications to help provide quality care and also manage business goals. Don't miss these important tips.

Your potential leads don't know about your credentials as a dentist or how well you do fillings. What they care about is how your team will make them feel. Investing in your culture is how you can turn leads into patients by having your current patients do the marketing for you. Objectives 1. Discuss what makes a positive culture and work environment.  2. Analyze how to use that foundation to capture new leads. About Ashley Kittel: Ashley Kittel works as the Director of Programs for Delivering Wow. She specializes in marketing and practice management and works with practices every day on growth opportunities. Prior to working for Delivering Wow, she gained experience in the field by working in a busy dental practice for nearly four years.  #dentalfestival #dentalconference #dentists Find out more on our website www.thedentalfestival.com

Your potential leads don't know about your credentials as a dentist or how well you do fillings. What they care about is how your team will make them feel. Investing in your culture is how you can turn leads into patients by having your current patients do the marketing for you.   Course objectives: Discuss what makes a positive culture and work environment.   Analyze how to use that foundation to capture new leads.   About the speaker: Ashley Kittel works as the Director of Programs for Delivering Wow. She specializes in marketing and practice management and works with practices every day on growth opportunities. Prior to working for Delivering Wow, she gained experience in the field by working in a busy dental practice for nearly four years.    Learn more about Dentistry's Got Talent here: www.thedentalfestival.com

The CX Goalkeeper had the great opportunity to interview Ryo ZsunLinkedIn Headline: The Culture Maestro at Zappos | Speaker | Company Culture | Customer Experience Highlights:00:00 Game Start 01:00 Ryo's introduction02:30 Ryo's values 03:38 Why are you working for Zappos? 06:22 What motivate you and all the Zapponians to deliver WOW every day?07:40 How you wow-ed your customers? (internal example)10:08 The definition of Service Excellence11:30 Customer Service examples18:45 Why calling Zappos?20:15 Is there a next level in service for Zappos?22:41 The future of Customer Service 24:15 Book Suggestion26:41 Ryo's contact details27:45 Ryo's Golden Nugget28:41 End of the Game… and much moreall information on: www.cxgoalkeeper.com/RyoZsunRyo's Contact Details:www.zappos.comhttps://www.linkedin.com/in/ryozsun/ Ryo's Golden Nugget:“…if I had to give you a thought to put in your mind, ask yourself… How will I Wow today?”Thank you, Ryo. #customerexperience #leadership #cxgoalkeeper #cxtransformation #podcast #zappos #wow

This week on Flip the Switch, we are joined by Paula Courtney, CEO of the Verde Group.  Partnering with many Fortune 100 companies, the Verde Group brings unique methods to studying consumer behavior and improving the customer experience.  Rather than asking “How was your experience?” Paula and her team probe for customer dissatisfaction.  Their research has demonstrated that  innovating off of points of friction and restoring consumer confidence have a greater financial impact on organizations.  This episode dives into the five key elements of consumer choice, knowing your customer and maintaining their loyalty. Show Notes3:13  The “Re-Imagined Consumer” and their Revised Personal Purpose6:43   The 5 Key Elements to Consumer Choice11:36   Identifying Moments that Matter in the Experience15:12   Factors that Influence Net Promoter Scores17:28   Creating Actionable Insights > Measuring Attitudes19:29   The Impact of Negative Experiences on the Bottom Line24:06   Studying the “Wow” Factor26:05   How Do You Want to Receive Customer Support?28:22   The Only Currency That Matters33:08   Unique Service Recovery Tools36:21   The Customer Super Agent40:54   Recognize, Not Reward Your Loyal Customers44:54   Paula's Billboard-----For more info on topics covered in this episode, check out:The Verde GroupVerde Group Studies and White PapersConsumers Aren't Feeling the Love, Here's How to Change That Exploring the Loyalty / CX ConnectionThe Great Payoff of Delivering Wow!The Reimagined Consumer  Connect with Paula via Twitter or LinkedIn and follow the Verde Group for more insights (Twitter | LinkedIn)

I'm catching up with my good friend Anissa Holmes, CEO at Delivering Wow. Having just moved back to Miami and eager to start a new chapter in life, Anissa has been exploring her lifelong passions, speaking, leading masterminds, and teaching really great key ideas to building successful practices and achieving balanced lives.  Read the Highlights:joshuascott.com/videos/focus-on-service-and-success-will-follow GO LIVE is an interview show hosted by Joshua Scott. Episodes are hosted live every week on Facebook and include some of the dental profession's top influencers and thought leaders. Learn more about Joshua Scott at www.joshuascott.com. Subscribe to the Podcast:Apple | Google | Stitcher | Spotify

Join Katie and Curtis for a conversation with Dr. Anissa Holmes of Delivering Wow. We'll discuss the power of process, the importance of analytics, and how the most successful practices (like Dr. Holmes') build a game plan that gets patients to say yes. For a free copy of Dr. Holmes' book about filling chairs and building a brand while working less, visit deliveringwowbook.com

Hi everyone and welcome to another episode of the Delivering Wow Dental podcast. So, excited to be here today. So, today we're going to be talking about the truth about why patients are not scheduling. Why are patients saying, "We will call you back. We will think about it," and how do we actually overcome that obstacle so that we can actually help our patients get the treatment that we're recommending for them. So, I remember back inside of my office when I would have so many patients say, "I will think about it. I want to talk to my husband." And as we started to look at why patients were not scheduling, I would ask my team "Guys, do you know what's going on?" And they would say, "Well, you know what, they don't have the money," or "The real thing is that right now, they just don't have a lot of time." Like, "They're really busy right now." And as I started to really think about it, I started to say, "There's actually probably something else." And so, I actually went on this journey a few years ago to really understand advanced psychology and understand why people actually make decisions and why people don't make decisions. And so, I actually invested in working with some psychologists and also working with coaches who actually teach sales and neuro-linguistic programming outside of the dental industry, interestingly to real estate agents. And I went there with this idea that I wanted to understand, how could framework be created for my dental clients so that they could increase case acceptance. And so, that within my own practice, we could do the same. And what was interesting is once we learned what was the real secret, then all of a sudden our case acceptance skyrocketed. And so, I want to talk a little bit about that process and why our patients oftentimes will not actually schedule and why they probably will never schedule. So, no matter how many times we're actually calling them and saying, "Hey, you remember doctor says that you have that bridge to do," or, "You have that implant to do." And so, the first thing that I want you to think about is the reason why a lot of people are not scheduling is that they are really confused about how they're actually going to fit it into their budget or how they're going to find the time. And so, what's has been really interesting is understanding this process, that once we are now providing the answer to that question that's actually confusing them and how it has actually worked for other people to solve that same problem. Then all of a sudden, that problem essentially goes away or that issue essentially goes away from them. And so, you might be saying, "Okay, Anissa, what are you talking about?" And so, as we start looking at case acceptance. So, one of the things that we teach in our different frameworks. We've got about five or six different frameworks that we teach for different aspects of case acceptance. But as we start looking at presenting treatment, one thing that I will always ask the doctors that we work with in the teams is, "If you had to go to the dentist seven times or five times, would that be hard for you or would that be easy for you?" And for many of them, they say, "You know what? That would be really hard for me because I have to see my patients. I'd have to find a time to come in and not have patients scheduled." Or if they work for the dental practice, they say, "It would be really hard because I work in a small business and I have to find somebody to cover for me and that would be really hard." And so, as we start looking at, why is it that patients are not scheduling? I started to really think about the time factor and think that, really, patients are just like us. They're a business owner. They work for a company. They're self-employed and it's really hard. And so, as we started looking at letting patients know that we recognize that this is hard and letting them know how patients are able to get their work done anyway, all of a sudden, a light bulb started to go off in our patients' minds and in the minds of our clients where all of a sudden they said, "Oh yeah. It's true. It's really hard for me to come for seven visits or five visits." Right. Or even four visits. And so, we started to look at one of our frameworks to really discuss this and say, "Lots of our patients find that it's really hard for them to come in multiple visits." "And for you, would it be easier for you to come in one or two visits or five or six?" And letting them know that most of our patients have said that it's easier for them. And so, letting them know that you listened to your patients and now you're offering longer appointments where people can just essentially come, one or two visits, if it's possible, depending on the treatment plan and get it all done and out of the way because the fact is that people really don't want to come to the dentist a lot of times. We get that, right. Then now we let them know that we found a solution for them. Right? You don't have to come in five visits. You could come in one or two. And then from there, in terms of the time, now that you've helped them to overcome that challenge of trying to figure out how they're going to actually get it done, the next thing is to think about the money aspect, right? And so, asking them, "Now that we know that fewer visits are better for you, is there any reason why you wouldn't be able to come in one or two visits?" And so, for many people, they say, "I'd love to do that but I just don't have the money." And we know that already. And this is all a part of advanced psychology. Again, really understanding the psychology of why people make decisions, which a lot of times, it's just that when you just are confused about what to do, you do nothing. It's almost like, "I've been thinking about painting my house for a while now. And I'm not sure what colors to use. So, I just do nothing and they're still white." And so, that's the same thing that happens. And so, if now you can have someone to come in. If I had somebody to come in my house and say, "Okay, here's a painter who can do the job for you. Here's different colors that you can select. And by the way, we're going to go and get all of the paint. And then we'll have the painter show up with the paint." Guess what? It's done now because we actually have a solution. Somebody has made it easy for me. And it's the same thing with our practice, right? And so, as we start looking at treatment planning, one thing that we can look at is giving those solutions. So, saying, "We know that most of our patients are just like you. They're not sure how they can fit it into their budget in one day but how they're able to do it anyway is, number one, they realize they have a credit card, perhaps even a zero interest credit card. And so, they're able to get it done that way." "Or number two, maybe they don't have that solution. And so, we've created a plan where you can just pay a little bit over time." And so, that's another great option or a third great option is that we just make a plan today and decide what you're going to do on each visit, when you're going to come, which day of the month and look at how much you're going to budget for each appointment. And now you have a solution. And in fact, we can actually go ahead and pre-book all of your appointments to actually hold you accountable to getting this done. And so, now you provide three options, which are all really good solutions. And now you can ask the patient, "Which one of these options works best for you?" And so, essentially now, instead of them having to decide and come up with a solution, they're just choosing one and either one of those three works. Okay. So, I wanted to share those pearls with you. There's lots of different frameworks that we teach that have been really transformational for practices. But I wanted to at least share this one framework with you today here, inside of this podcast, because guys, the reason why people are not scheduling a lot of times is that they just don't know exactly how to actually get it done. All right. So, hopefully that's helpful for you guys. I look forward to chatting with you in our next episode and if you haven't done so already, make sure that you're joining us inside of our YouTube channel, www.dentalbosstv.com. Lots of great videos and tools for you there inside of our channel. All right, guys, we'll chat soon. Take care. Thank you so much for listening to another episode of the Delivering Wow Dental podcasts. Now, if you haven't done so already, we invite you to join us at www.deliveringwow.com to take Thanks so much for listening to this episode of the Delivering Wow podcast with Dr. Anissa Holmes. We'll catch you next time.

Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. Today, we're talking all about the best marketing for dentists who are wanting to grow a successful practice. So I absolutely love talking about this topic. As many of you guys know, we have done some pretty cool things inside of my dental practice with marketing. We have for years now been able to get over a hundred patients a month, which is crazy. We obviously keep growing and we've been adding on associates. But the great thing is that we are at the point now where we're not having to really look at much in terms of marketing. So what I'm going to be doing today inside of the episode is actually sharing how you too can get to that point where you have more patients than you perhaps need and more patients coming in without you really having to think about a lot of paid marketing, expensive marketing. So let's talk a little bit about the journey of a patient and that journey typically will start with them not knowing who you are. As you're bringing them into your world, they are first becoming aware about your practice, about what makes you different about, how you serve the community, about the services that you provide. From there, we are looking at taking people along a journey, from awareness to making a decision to pick up the phone and call to coming in and having a great experience to becoming a patient who's a raving fan, and then ultimately, ideally a patient that will be with us for life, for them and their families, right? So as we start looking at building out these raving fans, people who can't stop talking about us, because to be honest with you, if we can focus in terms of marketing on creating an army of raving fans, then again, marketing gets really, really easy because they're actually doing the work for us. So the first thing I want you to think about is number one, are you providing a great experience? Are you doing dentistry that you can really be proud of and that people will want to talk about, right? So if not, then obviously that's where we want to start. But once you know that you're providing a good service, then what we want to look at is how can we start the process of getting known in our community? Many of you guys know, I'm a huge fan of Facebook marketing for a few reasons. Number one is the target demographic of who we are wanting as ideal patients are primarily using Facebook as far as their social media channel. So what do I mean by that? I'm looking at patients who are between the ages of maybe 38, 55 people who are at a point where they are able to take care of investing in themselves in terms of the investment, the financial investment. They're starting to perhaps see their parents age and understand that right now is a time to take care of yourselves, right? So I love using Facebook marketing. It's also super, super cost effective as well. Honestly, I've never seen anything work like it. We have worked with hundreds and hundreds of practices and what's really cool is they start to build this following in the community where people are coming up and saying, "Oh my God, aren't you the doctor at so-and-so." Or they are having patients coming in and saying, "I've been following you for a while and I've been telling everybody about you." That's so cool and we can get to that point. So you definitely want to look at number one, are you utilizing Facebook marketing? Are you using Facebook effectively to actually showcase what your practice is known for and to get out there and start doing some community service events as well, really showcasing the culture of your practice? Because let's face it, dental practices, many of them, they'll all provide hopefully a similar level of quality of care. What makes your business stand apart is the culture. It's what people see when they walk in, the smells. It's how you make them feel, right? So utilizing social, you're able to essentially put a lens of the outside world to what's actually happening in your business. So one thing that we love to do for doctors that are in our platinum mastermind and also within our training program, our Dental Boss Academy is we want to make it easy. We want to make it easy for you to do marketing campaigns. So getting out there and doing a community-based marketing campaign every month where you are using social media, where you are integrating in internal marketing and you're involving your patients and you're putting up flyers around the office, and you're sending out emails, really enrolling, again, not just your potential patients, but also your existing, because once you start focusing on how to effectively market to your existing patients, and all of a sudden, they now start doing the marketing for you, which is really cool, right? So a few things that you can look at doing in terms of the internal marketing is, again, if you are doing something, maybe you're having a coloring contest, then you want to be able to have an online version. You want to be able to involve your patients, have them to participate. Now, you can get out there and you can talk about it. You can do Facebook lives. What's really cool is that any of these campaigns, again, these are awareness campaigns where people may or may not have heard about you before. All of a sudden, you are doing videos. Maybe you're doing a small makeover competition. You're talking about it. Maybe you're implementing a new service and you're talking about that. Then now you can take anybody that's watched those videos. Again, there's some strategy there that is really, really simple, a few little steps. Then from there you start to build, and anybody who's watched those videos or have comment on your posts, now you can start to show them Facebook ads for those high value services, which is really, really cool, right? So again, for me, the best marketing that we want to look at is how do we build this funnel, right? How do we take people from awareness to raving fan, but also how do you create marketing campaigns that allow for this organically happen? What's been really cool is seeing practices that we've worked with have a budget of a few hundred dollars a month and they're now bringing in $50,000 cases or having an extra 20 grand coming in because they are getting people in who already believe in them before they walk in. But what's, I guess, really most exciting, all of this if you really think about it, is how many more lives we're serving, how many potential lives that we're literally saving. If we start looking at doing sleep appliances and things like that. I mean, imagine doing a Facebook live effectively with the correct targeting where now all of a sudden you're talking about sleep apnea, you're talking about what happens when people snore and how do people stop breathing and you can talk about CPAPs versus oral appliances. Again, with the effective targeting now, anybody who is seeing those videos, they can see specific ads for sleep apnea, which is really, really cool, right? So hopefully those tips are helping you. But again, as fast as possible, I do recommend that you start thinking about how can you build out your marketing strategy where you can continue to not only get the community talking about you, but your patients as well. All right, guys. So hopefully that helps. So if you have not done so already, I'd love to invite you to get access to our free marketing plan, training and templates. To do so, you can head on over to deliveringwow.com/marketingplan. Within that training, we're actually going to show you how to create your marketing plan. We're going to give you tons of ideas to be able to do that as well and to give you some video training to help you get started. All right, guys, that's it for today. I look forward to chatting you in the next episode. Until then, keep Delivering WOW. Thanks so much for listening to this episode of the Delivering WOW podcast with Dr. Anissa Holmes. We'll catch you next time.

Become a Google Things To Do Beta Tester! In March, news leaked out that Google would be launching a new program for activities and experiences operators called Google Things To Do. Redeam is a Google Things To Do launch partner, with a unique opportunity to bring a few qualified, early adopter operators into the beta test. Interested in learning more about joining the Things To Do beta test? EMAIL SALES@REDEAM TODAY!   Episode 197 Summary Keith James is a Partner, an Owner, and CEO of Jack Rouse Associates (JRA), a design and production company of just over forty employees located in Cincinnati, Ohio.  JRA was founded in 1987, and Keith joined in 1992.  JRA provides its design and project management expertise to a wide range of clients both within and external to the attractions industry.  Their clients range from domestic and international amusement parks, museums, and other themed entertainment offerings to corporate entities looking to tell a compelling story about their brand. Keith began his nearly fifty years in the themed entertainment industry with a summer job at Kings Island.  At the time, Keith was a student at the University of Cincinnati, studying theater and stagecraft.  He needed a summer job in order to pay his tuition, so he became a stage manager at Kings Island.  What was especially exciting about his first venture into the attractions industry is that he was working at Kings Island during its opening season.  Looking back on that summer, Keith had no idea that such a successful career in the themed entertainment industry would follow.  At the time, he was just having a great time with 3000 other employees his age.  Some of those coworkers would go on to be lifelong friends and even business partners.  One of the performers in the theater would later become Keith's wife!  After that summer, Keith stayed for 17 years with Kings Island and Cedar Fair.  Subsequent jobs would take him and his family to Toronto, Vancouver, and Australia.  Then, Keith returned to the United States and moved to Orlando to help open Universal Orlando Resort.  After several years with Universal, Keith was hired by JRA in 1992.  Since then, he's worked on countless themed entertainment projects around the world, but according to Keith, he has “never worked a day in his life.” When asked about how JRA approaches different types of experiences, Keith said every project starts with the same thing: a story.  A company or client will come to JRA with their vision of a future attraction or experience, and JRA's goal is to enable that vision as closely as possible.  JRA helps the client fully define the story they'd like to convey and the emotions that they'd like their guests to feel.  They also carefully define the target audience.  For example, a science museum might be tailored for older students while a theme park might want to keep every member of a family involved.  After these core details are established, the JRA team dives deeper into how to make the vision a reality.  For example, every client will have a timeline and budget, and these constraints help decide what opportunities are still possibilities.  In some cases, the limiting factor is the technology available within these constraints.   When discussing the role of technology within attractions and their development, Keith emphasized the importance of using technology to enhance, support, or convey the story.  Unlike the Wizard of Oz, we want to keep the technology hidden and out of mind so that the magic and immersion of the experience take center stage.  Keith learned this valuable lesson as a college theater student when someone told him that the goal of a stage crew is for the audience to leave talking about the show and the story, not the set pieces, costumes, or special effects.  All of those things are important and key to conveying the story properly, but it is ideal for the guest to be so immersed in the story that they don't separate those details from what they just experienced.  Ultimately, JRA's mission is “designing dreams and delivering wow moments.”  One example of a wow moment that Keith provided is the first time a parent watches their child hug Mickey Mouse.  During that moment, you don't want that parent or their child focused on the technology used to make Mickey blink or speak.  Instead, you want them completely focused on that magic moment, which will become a precious memory and stick with the family for years. Additionally, Keith talked about how JRA helps corporations create customer-focused experiences and storytelling moments that help customers “live that company's brand.”  While there is a fine line between something being overtly commercial or creating an exciting experience based on a particular brand, Keith emphasized the value of creating positive memories that are associated with a particular brand.  Furthermore, Keith discussed how the line between the themed entertainment industry and other industries is becoming increasingly blurred.  He even referenced a paper called “What do we do when the whole world is themed?”  People are expecting more and more positive and elaborate experiences, even with things that used to be traditional, boring purchases.  Nowadays, companies often have to think about the unboxing experience or the social aspects of their product instead of simply focusing on the product itself.  It has created many opportunities to utilize skills from the themed entertainment industry in other sectors.  However, the exchange of skills, information, and technology goes the other way as well.  The themed entertainment industry constantly brings new technology and techniques from other industries and utilizes them in innovative ways.  According to Keith, having more toys in the toy box to play with leads to more options, more fun, and more creative solutions to enabling the customer's vision for a future entertainment offering. Lastly, Keith offered some advice for young professionals just starting in the themed entertainment industry or trying to break into it.  Just as he had done that first summer at Kings Island, Keith suggests seizing every possibility that is presented to you.  Even if someone approaches you with a problem or task that you aren't sure how to solve on your own, find or make some friends that can help you tackle the challenge.  Additionally, Keith suggested reaching out to volunteer or ask industry professionals for ideas for how to get involved.  Keith also emphasized the importance of being curious and interested in learning. If you'd like to learn more about JRA or get in touch with Keith, you can find more information, including contact information, on JRA's website.     This podcast wouldn't be possible without the work of our amazing team: Audio and video editing - Abigail Giganan Complete episode summary - Paige Reiter Scheduling and correspondence - Kristen Karaliunas Social media marketing - Kate Kujawa Branding and design - Fabiana Fonseca   To connect with AttractionPros: attractionpros@gmail.com

Have you ever had a really bad Customer Experience with a brand & didn't tell a single person? A really bad Customer Experience spreads faster with more open ears than good ones, which is why CX is at the core of a brand!Join the Angry Designers in their 30th episode as they tackle the topic and importance of Customer Experience. Over the course of the podcast, the bearded gents:what is CXwhat is a customer for lifediscuss the Zappos storybreak down the 3 key parts of a customers journeyoffer 4 tips to take back controlYou will leave this podcast with a reinvigorated sense of what a good Customer Experience can provide

On this episode of the Raving Patients Podcast, Len sits down with Anissa Holmes, Founder of Delivering WOW, to discuss how you can maximize your marketing online.  Takeaways from this episode include:  Simple Facebook Campaigns To Bring In Internal Referrals and Build Awareness In Your Community How to Integrate Existing Patients Into Your Marketing How To Attract High-Value Patients At The Lowest Cost. How To Use Google My Business To Repurpose Your Content To Scale Your Marketing Results How to Get New Patients From Clubhouse   Founder of the Delivering WOW Platinum Coaching program, Dr. Anissa Holmes helps practices grow by focusing on leadership, effective case presentation, systems optimization, and implementing high return marketing. Dr. Holmes is also dentistry's leading digital marketing expert, having trained over 5000 practices to leverage social media to effectively grow their practices.   Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less.   In addition to coaching and being an International Dental Speaker,  Dr. Holmes has been a featured speaker at Social Media Marketing World and Funnel Hacking Live and her Delivering WOW Dental Podcast has listeners in over 125 countries.

Hi guys, and welcome to another episode of The Delivering WOW dental podcast. Today, we're here talking all about treatment plans do's and don'ts and how can we increase our case acceptance rate? How can we present treatment plans in a more concise way. Things that we definitely need to consider. And things that we don't want to do with our treatment plans. And so, so excited to be sharing this episode with you. So as we start looking at treatment plans, some things that we want to start thinking about is number one, do we have a way to be able to communicate so that our patients are doing as much treatment in one visit? I'm not sure if you've ever thought about that but think about it. If you had to go to the dentists five times or seven times to be able to get your work done, would that be easy for you, or would that be hard for you? I can tell you, for me as a business owner it would be really hard to be able to pull away from my business. If I were working for a company, it would be really difficult as well to have to keep saying, "I'm so sorry I have to go to the dentist. I have to go to the dentist." So, as we start thinking about treatment plans and presenting treatment plans, one thing that I want you to think about is how can we make it easy for our patients to actually complete treatment? And that has a lot to do with the verbal skills that we're actually saying so that our patients will understand that we can actually get all of their treatment done within one visit and how we're able to do that.  And to share a little pearl one thing that we coach practices to do within our mastermind and what we're also doing inside of my practice is as we're presenting treatment plans, we're actually asking the patients, "Would you like to do this in many, many visits, maybe five or six visits, or would it be easier for you to actually get this done in one or two visits?" We find that most of our patients either work for a company or they're self-employed, and it's a lot easier for them. So what we have actually done is we've created longer time blocks in our schedules, listening to what works better for our patients so that we're able to go ahead and book everything in one or two visits. Would that be easy for you, or would you prefer to do that? Now, as we're doing that we know that we do have patients who will ask a question, for example, "How much is that going to cost? I'm not sure if I can afford to do everything in one visit." So as we start having that conversation, we already know that that's going to come up and so we are prepared. So now we can say something like, "Most of our patients are just like you. They're not able to fit everything out of pocket in one visit. But here's how they're able to get everything done in one visit anyway." Number one, they have a credit card. So they will use a zero-interest credit card or a credit card that they have so that they can go ahead and get their treatment done and they can pay it off over time. What other patients may do is that they may want to go ahead and get everything done in one visit and they can actually pay it off over time with low monthly payments. So that's another option that works extremely well for a lot of our patients. And number three, what a lot of our patients do is we can actually go ahead today and see all of what needs to be done. And we can actually go ahead and pre-book all of your appointments so that you now know your budget for every visit. And you can go ahead and block the time so that now you have a way to go ahead and get everything in place. And now we have a way to hold you accountable for getting everything done. So, as we start having these conversations, one thing that we definitely want to do is we want to let people know the benefits of getting everything done in one day, they will say, "You know what? That really makes sense." And then by using the verbal skills of, "Here's how our patients just like you are able to fit it into one visit." Now they see what's possible. What's really interesting as I've studied communication and neuro-linguistic programming is that we want to make sure that we are letting people know that they're not alone. We want to be able to help people see that there are solutions and giving them multiple solutions that all work for them that now they can find a way to be able to get that done. So again, [inaudible 00:04:58] my 100% does nothing. Okay? As we start looking at presenting treatment plans really important as well to also have different options in terms of payments. So we've just spoken about that before. And to be honest with you, a lot of patients have not thought about it. They do have a credit card, or they have a zero-interest credit card that they may be able to use to go ahead and finance treatment. And if not, then you want to make sure that you have multiple payment options that are available inside of your practice and also consider having options for prepayments. So definitely want to make sure that you're checking what is possible where you are located. But I can tell you where we're located we actually have prepayment courtesies. So if patients are prepaying for their dental visits, we're able to give them a courtesy where they're able to save 5%. So we say, "You know what? We want to be able to help you. So we are going to actually reduce the costs by 5% if you pre-pay." Or sometimes we'll say, "Once you're financing, we will actually help you out a little bit with the interest because we want to make this easy for you. So we'll actually reduce the treatment plan by 5%. And from there now you'll have a lower cost. We'll pay some of that interest for you. And now you can go ahead and get that finance." And that is if the patient is paying the interest versus the practice. So that's another thing that you definitely want to consider. The other thing you want to consider when you are doing treatment plans, and what you don't want to do is you don't want to have the patient leave without a good follow-up system. So one thing that we help practices do within our mastermind is actually utilize a tool such as Asana where any treatment plans, especially treatment plans over a specific dollar amount you're able to now track the patient, and track the conversation, track what's happening. So if they're going out to financing, what's the process? Have they been pre-approved or are they looking for someone to co-sign? What's the follow-up process? Are you supposed to reach out to them on a specific date? And if so, what's possible is going ahead and putting that specific date in so that now you can have a reminder when you're logging in that you have to contact that patient and what the conversation was about. And this is actually a really great software that you can use to be able to not only be able to follow up with unscheduled treatmentbut also to look at communicating about projects, marketing campaigns, being able to facilitate weekly meetings, lots of amazing things that you can use once you start utilizing these tools. So hopefully that's been super helpful for you. Another thing that we want to look at as we are getting into improving our treatment plans is making sure doctors that you and your team have training on verbal skills and case acceptance. It's so interesting to see how many dental businesses do not focus on sales training, or case acceptance training, or verbal skills training. And if you look at restaurants, if you look at car dealerships, if you look at furniture stores, if you look at Bed Bath and Beyond, right in the mall, they're constantly learning and working on how can we communicate with our customers, in our case our patients, so that they can get to the point of saying, "Yes, I actually want to get started with engaging in that service," or in our case, our dental practice." So that's another thing that you want to 100% definitely want to make sure that you're focusing on as well. And again, if you need help with that, feel free to reach out. We love helping practices with verbal skills, case acceptance, doing workshops, getting in there, and training you and your team. All right, guys. So pretty much that is it for today. Hopefully, this episode was super helpful and gave you some pearls and some things to think about. I look forward to seeing you inside of our marketing and practice growth challenge. That's going to be coming up. To learn more and get access to that challenge and to get access for free as a listener of this podcast, you can enter in the code PODCAST and you can go to http:// deliveringwowchallenge.com. All right, guys, that is pretty much it. Chat soon. And I'll see you inside of the next episode.

Hi guys, and welcome to another episode of The Delivering WOW Dental Podcast. Super excited to have you here today. Today, we're here talking all about low-cost dental marketing strategies for startups or new practices. So excited to be here today with you talking all about marketing strategies. As many of you guys know, I absolutely love marketing. It is a way that we are able to have all of the people who are there out in our communities who need dentists to actually find us. And so, again, so excited to be talking today about what actually works for startup marketing. So about four or five years ago, I started working with startups to be able to understand how to be able to bring in new patients before they open the door. And what that looks like is having patients not only scheduled but have patients who know what we're known for so that when they're coming in, they're actually telling their friends and family so that when you're out at the supermarket, at the gym, they're saying, "Aren't you that dentist? Aren't you that dentist that just opened a new practice?" Getting you to a place where you have other businesses that are actually sending patients to you, having people in your community who are sending patients to you, that's the type of marketing that we're talking about. Now, as we know, there are many types of marketing and as startups are looking to get new patients, and a lot of times what happens is as you're getting your practice loan, the banks are saying, "Well, this loan is contingent upon you actually having a marketing plan, knowing exactly how you're going to be able to get customers," or, in our case, patients into our practices. And so that's the first thing that we want to look at, is creating your marketing plan. How are you going to get patients in? How are you going to get patients to refer to you your community? What are you going to do in terms of external marketing, whether that's going to be building out your website or it's going to be building out business cards, if you still are looking to do business cards, right? What's going to be your Google strategy, your Facebook strategy? It can be very, very overwhelming. And so what we've actually done is we want to talk about how can we simplify this process? Because as we know, there are so many moving parts. As you have a startup, you're looking at the build-out, the equipment. And at the same time, you do need to think about where are you going to get patients coming in? And so, one thing that we want to look at is how can we, again, create a marketing plan that allows us to be able to get patients in without having to spend a lot of money. Now we've got a few options. Number one, we can go ahead and drop down $5,000 and do a mail drop. Now I am, a little bit, not the biggest fan, to be honest with you, of mailers. Not that they do not work, but the problem with mailers a lot of times is that they are very expensive. And if you are doing mailers, many times it does take two or three months to kick in which means that you've spent about $15,000. The other thing with mailers is that because a relationship is not built, a lot of times you have to provide a gimmick or a freebie or some sort of hook that's going to get people to actually call. The other thing with mailers is that if you stop putting out that $5,000, a lot of times what happens is that your leaves dry up. And so what we want to do instead is we want to create marketing solutions that allow us to be able to do the work once and essentially have the results or get paid forever. And that's the type of marketing that I'd love to be able to help you guys with implementing for your startups. So the first thing that we are looking at with our marketing is number one, having that marketing plan. Number one, you want to make sure that you have that in place. The next thing that we want to look at is how do we build rapport in our community as fast as possible with the lowest cost. And what I'm talking about is not only the lowest cost, but how do we build rapport for in our community so that they see exactly what we're doing so that they are, number one, ready to come in and ready to tell other people. And as we all know, the best way to do that is by using Facebook marketing and Instagram marketing. This is going to allow you to get out there, let people know what you're known for, take people behind the scenes of your practice build-out and it's going to allow you, as well, to be able to start talking about dental topics so that you can show people how much that you know about the dental topics. And so, as we start looking at marketing through Facebook, we want to make sure that we have a plan. We want to make sure that you know exactly what to post. We want to make sure that you have a strategy so that you can not only post your, if you call it, to talk Thursday videos but how do we get people to see them? And that's the biggest thing that a lot of people are not aware of as it relates to Facebook marketing or startup marketing. They're getting on there, maybe they're doing some good posts, but what I've seen, the mistake that so many people make, is that they've actually invested the time into learning how to boost effectively. And what's really cool about boosting Facebook posts is that now you're able to spend $30, $50, and you're able to have a lot of people who see it, who live in, for example, a specific street, a specific neighborhood. You're able to target based on location. Perhaps there's a country club in your area. You can target people who have recently visited that country club. If you're in the US you can target people who are in the highest net income. Once you start doing your videos that is allowing you to become that expert and talk about dental topics, now what happens is that you're able to, again, have people who have previously watched your videos, people who are within a certain mile radius, who live in certain neighborhoods, see those videos. And now that people are starting to watch your videos, what happens is that now anybody who's watching your videos, you can retarget those people to see your additional videos. And so what happens is that you start to build this rapport where people start to see you coming on over and over and over again. And as you're building your startup, you want to make sure that you're taking people behind the scenes. What sort of tile are you picking out? What sort of team are you looking for? How are you going to serve the community? What's going to make your practice different? And as we start looking at startup marketing, what's really cool is that you're able to get the marketing done at a really low cost. I would say nine out of the 10 startups that we work with, with delivering, while they're able to launch their startup and their total budget is between $700 and $1,000 for their total marketing, I do recommend that you start marketing at least three or four months before you open your startup. And what if you say, "Okay, Anissa, this is great, but I'm already a startup, I'm already opened. The best time to start is now, right?" Because it does take a little bit of time to go ahead and have that awareness. Imagine if you are seeing a commercial on TV, you see it one time, you probably don't even pay attention to it. But after it shows up two times, three times, four times, all of a sudden you start taking notice, you start singing the jingle. So what we're going to want to look at as well with your marketing strategy are what are other things that you can do. How can you leverage YouTube? How can you leverage Google My Business? There's some really cool things that you can do to actually get all of your videos seen for free on Google, so that when people are searching for your practice, they're seeing those videos. As you start opening and you're getting patient testimonials, there's actually a really cool feature where you're able to get those videos on Google, again, at zero costs, which is really cool. So these are some tips that we want to look at as we are marketing our startup practice. I'd love to be able to help you guys. What I would recommend that you do 100% is get started, get into our marketing and practice growth challenge. That's going to be able to help you to be able to kickstart with a social media campaign. And if you know that you're ready to get started with marketing your practice, we'd love to be able to get you inside of our Delivering WOW marketing Program. We have a program just for startups. We actually have a startup call for our startups, where we help you along the journey, helping you month to month of what to do. We have monthly marketing calls. We have all of the marketing content that you need to be able to run your campaigns as you are opening up and you're wanting to go ahead and promote your high-value services, your implants, your Invisalign, your cosmetic dentistry. Maybe you're an orthodontist, maybe you're a pediatric dentist, we actually have high-value ads that you can actually use and implement and execute right away. If you're looking at doing marketing funnels to be able to grow your email lists, we've got everything already ready for you, built out for you as well. And what's really cool is that our program is extremely affordable. You're able to get in there and get started right away. All right, guys. So I would love to be able to help you in any way. If you have any questions, feel free to reach out. But again, looking forward to seeing all of you guys grow and be able to take your practices to the next level. What we do absolutely matters. And as we're building a business, it's really important to think about our marketing strategy, how are we getting our patients into our practice? Are we're getting patients based on patients who are discounting? Or are we getting patients who are going to come in, who are going to have a great experience and refer their friends and family? And this right type of marketing is not just about getting patients from Facebook. It's about how do we do internal marketing? How do we get our patients to tell other people? And again, how do we get relationships with other businesses so that they can market for us as well? All right, guys, that's it. Take care. We look forward to working with you and your teams to be able to get your startups to the next level. Again, to learn more, deliveringwowmarketing.com. All right, guys, take care. I love chatting with you guys inside of this podcast, and we will see you in the next episode. Thanks so much for listening to this episode of The Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.

Hi, guys, and welcome to another episode of the Delivering WOW Dental Podcast. I am so excited to be here. Today, we're actually talking about the newest craze and social media app called Clubhouse. Within this episode, what I'm going to do is I'm actually going to share what you need to know about Clubhouse, why I'm so excited about it. We're going to talk about some of the features of ClubhouseI'd love to discuss how we can utilize and leverage this particular platform to actually get the word out about our practice and to be able to get new patients. I'm super excited to be sharing information about this app. Interestingly, I have been on the app for probably about maybe five to six weeks, and what I've seen happen over the last five or six weeks is seeing dental professionals now have a place where they can come together, they can connect, they can collaborate. They can share, they can have conversations in real time. I have seen myself get into different dental rooms as a moderator. I've also been in rooms where I have been a listener of conversations. And what's really exciting about the app is that this is not obviously a dental app. This is an app where you can learn about all things. I am personally very fascinated in trying to learn a lot more about cryptocurrency. I'm actually in rooms learning, taking tons of notes. Really, really excited about this app. A lot of people are asking, "How can I get access to Clubhouse?" Well, right now Clubhouse is an iPhone only application and how you're able to get access is to go ahead and to reserve your username. And then other members of the app, once you're reserving your username, your friends may receive a notification that you have requested your username and they may have an option if they have invites. Sometimes they get that option even if they don't have invites to go ahead and get you into the app. If you know people who are inside of the app, you can also have them to get you in by having them to add you in as a contact and by you actually giving them access to your iPhone telephone number. There's a little bit of a mysterious algorithm as it relates to how are we getting invites. Invites are coming as you are opening up rooms, and this is an engagement app. So as we're opening up rooms for discussion, Clubhouse is giving us more invites. And that way we can, again, get our friends inside of the app. Once you're inside of the app, there's a few things that you're going to want to do. Number one, you're going to want to go ahead and set up your profile. And that is where you can go ahead and put in your information. If you are a dentist, you can go ahead and put in where you practice, things that you're passionate about. If you're doing some things outside of dentistry, you can go ahead and add those things in your bio as well. What's most important with your bio is to actually go ahead and make sure that your first three lines, that's the preview, that's what people see when they're scrolling, you'll want to make sure that that has a lot of really pertinent information so that people can quickly see what you're known for, what you're doing inside of your bio. The other thing that's really interesting about this app is that as of this recording, there's no way to actually message people within the app. You do have the ability to go ahead and link in your Instagram profile, as well as your Twitter profile and your settings. You're definitely going to want to do that. I personally have seen my Instagram following grow significantly. As people are in rooms, as you're in rooms listening, as you're in rooms talking, then what happens is that people are looking at your bios. They're seeing what's on your Instagram, and they have that way to instant message you within Instagram. A few other things to consider as it relates to Clubhouse is, how does it work in terms of the rooms? Typically, how it works is you have rooms and these are discussion rooms that anyone who is using the app can go ahead and set up. I have been inside of dental rooms that were talking about practice culture. I have been in dental rooms talking about the newest technology that you can put into your practice. I have been in rooms talking about dental marketing, growing your practice, firing your team. Anyone can go into the app, start a discussion room, get some others in there, and you start having that connection. Now, as you're starting the room, you are actually coming in as the moderator. That means that you have the ability to be able to bring people up to the stage, and up to the stage is the ability for them to go ahead and talk. How it works is followers of that room, once they're getting the notification or they're seeing it's scheduled and they're coming into the room, they can raise their hand to go ahead and come up to the stage. There's actually three different sections. There's a stage, which is where the moderator sits, as well as anyone who's speaking. You have a middle section, which is people who are being followed by the moderator. These are people that the moderators are following and you'll see their profiles. And then below that, you'll see the section of others who are included in the conversation. Now, some of the best rooms that I have been a part of have actually had multiple moderators. And it's been pretty, pretty fun and exciting within the dental space for me to actually co-moderate rooms with other dental coaches or dental consultants, being able to collaborate, to be able to share our collective knowledge and experience of what we've seen work with practices, and to be able to get other dental professionals to come in and have their questions asked as it relates to practice management, hiring, profitability, leadership, how do we get our teams aligned, practice culture. I've also been in some rooms as the listener. Others I've seen inside of our industry do Clubhouse rooms talking about, for example, dental tourism and the risks that come with that. And I've been able to participate as a listener, raise my hand and give input in terms of my thoughts on dental tourism and some of the risks that I've seen as well. A really, really great area, great opportunity to connect. Now, the question is, how do we find other dental professionals? Well, back when I joined Clubhouse, I actually thought, I'm not seeing a lot of dentist. I'm not seeing a lot of dental professionals, and I want to be able to learn. I want to be able to listen in on their rooms. I want to be able to connect and collaborate. And so I actually reached out to Clubhouse and created the first dentist room or Dentist Club inside of Clubhouse. We have hundreds of dental professionals that are now within that club. And the value there is that if anyone is in the club who is starting up a conversation, starting up a room, now other members of that Dentist Club will be able to have that notification or be able to see that there is a discussion room going on. And now as we are each starting different rooms, we can get more dental professionals in the room. It's a great way to be able to connect and to collaborate with other dental professionals. If you are in Clubhouse and you're not yet a member of Dentist Club, you definitely want to make sure that you're in there. This club is not a Delivering WOW room or Delivering WOW club. In fact, we have actually set it up where any member of the club can go ahead and create your own discussion rooms. I've seen dental professionals come in. There was actually a group from Australia, a few dentists that were wanting to connect and discuss topics as it relates to dentistry in Australia, and a dentist there created a room talking about having it entitled Australian Dentist Unite. I highly recommend, if you are a member of Dentist Club, go ahead and start a room. The power of starting a room within Dentist Club is that you're able to leverage the club, again, to be able to get your message in front of other dental professionals. A few other things that's been really fun actually for the last few nights inside of Dentist Club is a member, somebody coming in and saying, "Hey, let's get on and just chat." Discussions have been starting like at 9:00 at night and we've had people talking about dental events. Are you ready to get back to dental events? There've been discussions that have been about technology, and the discussions just winds up being like a big group, a three-way or four-way call, or people getting together and just chatting and having a good time. Right now that's what we crave the most, right? We crave connection. And what I typically say is that in our front pocket, we have our friends and our family and perhaps even our spouse. But in our back pocket, we have our people, our tribe, people that get us. That's what this Clubhouse is. It's a great way to be able to connect with people who get us, who are fellow dental professionals. A few other things as it relates to a Clubhouse. Once you're inside of the app, how it works is that you have the moderators. If you are in the audience, you want to get onto the stage. If you have a question or if you have a comment or a pearl, you can within the app go ahead and raise your hand, and then the moderator can get you up to pull you to the stage. You also have the ability to ping people in. If it's a discussion room that you are getting a lot of value from, you can actually go in, there's a plus sign at the bottom, and you can go ahead and start pinging in your other dental friends so that they can be a part of the conversation. You also have the ability... The question is, are we always going to be able to get or have notifications going off about Clubhouse? You have the ability within your settings, you go into your profile and then there's actually a settings gear, and you can go ahead and turn off your notifications in the evening, or you can set your notifications of how frequently that you want to be notified. In case you're wondering, is this app something that you can use to be able to get patients into your practice? The answer is actually absolutely yes. Some students of my marketing program have actually been testing using Clubhouse to be able to get new patients. Typically, what we are teaching in our marketing program is to do a weekly Q and A, a weekly Tooth Talk Thursday, talking about different dental topics on your practice's Facebook page, which of course, you can leverage and put on your Google My Business. You can use for YouTube. But what we are actually testing is getting out and creating a discussion room about a specific dental topic. Now, the question is, how are we going to get access to the local people in our community, so that people in our community are actually seeing our rooms that we're setting up to talk about these dental topics? What I would recommend is actually going in and following the people that you're friends with who are in your local community, right? Your friends, your contacts. And that way you will follow them, they follow you. And that way they will see the rooms that you're opening. But another way that you can get access to people who are local and have them to start seeing what you're doing in terms of your rooms is to actually go ahead and start following clubs that are within your actual area. For example, if I live in Atlanta, there's a club that is about entrepreneurs of Atlanta or any other discussion group as it relates to Atlanta. Well, if I'm in there and I'm looking at people's bios and I'm seeing that they're in Atlanta, and it looks like someone who I would like to connect with or have a connection with, or we have something in common and they're also in Atlanta, then now you are building a network of more people that are within Atlanta. And again, as you're opening up your rooms, they will see that you have a room. And once you're having that discussion, you can say, "Hey, if there's anybody else here in Atlanta that you feel would benefit from hearing this discussion, go ahead and ping them into the room. You'll see that plus sign," and then now your network and your following will start to build. Over time, once you're consistent, if you have a room, for example, every week talking about a different dental topic, how do you beautify your smile with veneers, or how to replace missing teeth, three different ways, or the best time to take your kids to the dentist, or do we really need a filling, or how can we prevent bad breath, or any topic, right? Then now you become that expert. I have seen some of our marketing students have really good success already on Clubhouse in a really short time. You are able to change out your profile picture as you're discussing or having a room. I've seen some people change out their profile pictures to before and after pictures, so that you can actually see what they're teaching through this app. It's incredible. Definitely encourage you to play around with it, get in there and see what's possible for you in terms of you becoming that expert inside of your community. If you haven't yet had an opportunity to explore or to get into the Clubhouse app, I highly recommend it. You are going to learn a ton. And again, not just about dentistry, but about all sorts of topics that you're interested in. And as you're joining, make sure that you get into the Dentist Club. You can search for it once you're getting into the app and come and hang out and connect with fellow like-minded dental professionals. All right, guys, that's it for today's episode of the Delivering WOW Podcast. Hopefully this served you well. If you haven't yet done so, make sure that you are going to our website deliveringwow.com, so that you can get free access to your practice gap assessment. And if you haven't done so already, go ahead and head on over to Delivering WOW's Facebook group, our Dental Boss Movement, by going to dentalbossmovement.com. All right, guys, enjoy the rest of your day and we will chat soon. Thanks so much for listening to this episode of the Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.  

Hi guys and welcome to another episode of the Delivering WOW Dental Podcast. I'm your host, Dr. Anissa Holmes. And I am so excited to be here today. Today, we're actually going to be talking about something that is very dear to my heart, and that is how to get dental patients to keep coming back for life. As many of you guys know, I absolutely love the whole concept of marketing. Why? Because there's so many people out there that need to find us. We have a gift to be able to help them to be able to serve them, to be able to make them healthier, to be able to change their lives. But at the same time, we want to make sure that once those patients come in, that we keep them coming back for life. We keep them referring to others. And so I'm really excited today to actually share some pearls, some tips that I have actually implemented, I've used along the years of my practice, I've been practicing for 22 years. And so it's been really exciting to have patients who've been with us for years and not just patients, but team members that have been with us for a really, really long time. So really excited to be able to share these pearls with you today. So as it looks at, how can we start to get patients coming back for life? What we have to really start thinking about, and I talk a lot about this within our programs. I talk about this a lot here on this podcast and our Facebook group as well is as you're starting your practice journey, as you're opening up your practice, or as you're starting to think about getting your practice out there and becoming known, one thing that's really important that I always ask is what do you want your practice to be known for? What do you want people to say about you when you're not around? And for me, absolutely, it's all about delivering an amazing wow experience. In fact, at the end of our patient visits, we actually send out an email. And what I'm looking for in that survey is for them to say one word. I'm actually waiting for them to say the word wow. I want them to say, "Wow, I can not believe that my kid was able to go to the toy box first." Or, "Wow. I can't believe that the team was so kind and so nurturing and they listened to me." Or, "Wow. I actually got a hand and arm massage before my treatment." Or, "Wow. I cannot believe that every month, they're doing amazing things to be able to serve this community." Because when you start creating what you want to be known for, what's really exciting is that now your patients will start to tell other people what you are actually putting out there. So it's really interesting. And as we look at, for example, the demo space. I remember when I first started this podcast, about four or five years ago, I was fangirling on all of these amazing dental coaches, dental speakers, dental gurus that were out there. They were speaking on stage and I just wanted to be able to pick their brains and to be able to learn from them. And so I remember interviewing so many amazing people and when I decided to create my first live event, my Delivering Wow summit that was held in Jamaica, I remember reaching out to a lot of the people that I had interviewed on the podcast. And one of those people was actually Sandy Pardue. Many of you guys know Sandy. She is the guru of scheduling. And I reached out to Sandy, and I said, "Sandy, I would love if you would be willing to speak at our conference." And Sandy said, "Absolutely, I'm there." And she's like, "I'd love to go to Jamaica." So Sandy's there. And all of a sudden, I start sending out information to all of the speakers. And Laura Hatch was a speaker, many of you guys knew Laura. Elijah was a speaker. Bruce Baird was a speaker that year. We had a lot of amazing speakers. And as I sent out the information to them, one of the things that I started to say that I sent out to them was that this was going to be the dental event of 2018. And I kept saying it. Well, next thing you know, Sandy Pardue was saying it. Now, this was my first event. And I was very adventurous, trying to get 400 dental professionals to make a decision, to get on an airplane, to fly, stay in an all-inclusive resort, carry their teams. And a lot of people didn't know me at that time, but guess what?They knew Sandy, and Sandy said it was going to be the event of 2018. And so what I want you to understand is that as you're looking at building your practice and having your patients to say things about you, you actually have this really interesting and unique ability to actually manufacture what you want people to say. And so I actually wanted to have the speakers to say that, and that's exactly what happened. And so the same thing happens in my practice. So as I talk about, we want to be known for delivering amazing while experiences as I'm coming on, for example, and I'm doing a Facebook live, maybe I'm coming on and I'm doing a Facebook live talking about that we are doing a new service that we're really excited about called Pero Protect. And it's going to help patients who have bleeding gums and gums that are starting to look long, or I'm doing a Facebook live where I'm talking about the fact that we're going to do a free small makeover and change someone's life in our community. Well, one of the first things that I'll say on that Facebook live is before we get started, let me just tell you a little bit about what we're known for. Number one, we're known for seeing our patients on time. We're known for delivering amazing WOW experiences. For example, when you come in, there's going to be an iPad and headphones to take away the sound, we serve freshly baked [inaudible 00:06:26], kids get to go to the toy box first. And we're also known for the amazing technology that we have in our practice and how we serve our community. And we're also known for beautiful, natural looking dentistry. Because I'm out there and I'm sharing what we're known for on the Facebook live. Now, what happens is that people who are seeing us on Facebook, they start to hear it over and over and over again. And now they start to share it. And now they start to internalize it. When we have a new patient that comes in and they're calling us on the phone, we're saying, "Thank you so much for calling. What is it that you're wanting to learn more about? Why are you scheduling your appointment?" But then we'll say, "Before you come in, let me just tell you a little bit about what we're known for." We do the same thing when the patient arrives. I walk in as a doctor and I say, "I'm so happy to have you here. Let me tell you a little bit about what we're known for." So we constantly do that. So the first thing is, if you want to have dental patients to keep coming back for life, I want you to really think about that. And it could be that you want to be known for great experiences. It could be that you are making a decision that you want your practice to really focus on a specific service. Maybe you want to do high end, high level, complex cases. You want to be known for doing comprehensive dentistry. People who have had teeth that are worn down, broken down, missing teeth. You want to be known in your community for being that dentist that has the knowledge and the competency and the skill set to be able to help those people. Well, as you're doing your Facebook lives, or as you're communicating with your patients, you want to let them know, even when they're calling on the phone, maybe they're price shopping, what makes your practice different. Okay? And that's the number one thing. So there's actually three points. That's the first point is that you really want to think about what do you want to be known for? The second thing that you want to do, if you want to have your patients to come back for life, is you want to make sure that you are involving your patients in all of the marketing that you're doing that's involving the community. So you might say, "Well, Anissa, what do you mean by that?" So, one thing that I really love within my practice and I love seeing colleagues do, it's so exciting, is seeing them serve the community. When we decided to go into dentistry, I can tell you, when I went into dentistry, I wanted to be a doctor to help people. I wanted to be able to change lives. And so when we are doing things where it shows that our community really cares about people, our patients are going to connect with that. They're going to tell other people. And in fact, the type of marketing that I love and what I love helping colleagues with is getting to the point where you don't have to focus on Google ads that are $2,000 to pay Google at an agency. You don't have to worry about $5,000 mailers. Once you implement doing marketing where your community and your patients know what you're known for, and they're telling others, you can not turn that off. And so it's very, very different where perhaps you have a Google ad and you decide next month, "Oh gosh, I don't want to run it anymore." All of a sudden those potential new patients dry up, with this type of marketing, where you're involving your patients in the marketing that you're doing now, again, you continue to create that referral source and you continue to put out in front of them that your practice is different, and they want to tell people and they want to keep coming back. And so a few examples of that we have done is actually this month, we are looking at a clothing drive. So a clothing drive could be, Christmas is over. And now a lot of people have gotten new clothes. Let's do something over the next month or over the next two months if you want to have it linger for two months and go for that time. And what we'd love for you to do as a family activity is we'd love for you to clear out your clothes that you have in your drawers, drop into our office and what we're going to do is we're actually going to take those clothes and we're going to donate them to missionaries of the poor. And what we're also going to do is we're just going to have some fun with this. And randomly, we're going to select one person to win a gift card to our practice, maybe a $200 gift card. Well, now when you're running that type of campaign, what you can do is you can go on, you can do your Facebook live. And remember when you're doing your live, introduce yourself. Also, make sure that you let people know what you're known for. But now what you can do is in addition to doing your Facebook live, for example, on Facebook, then now what you can do is you can email your patients and you can send them the link to watch that Facebook live, which will increase the views and visibility. And part of that is asking people when you're on the Facebook live to actually share this video with everyone that they know who are their Facebook friends, so that others can participate as well. And that's going to allow, in terms of Facebook strategy, to be able to organically get way more people, to be able to see your Facebook page to your practice and within your page, if you have even before and after photos of the dentistry that you're doing, you're not going to be necessarily boosting these, but they'll see the dentistry that you're doing. If you're wanting to be known for sleep apnea and you've got information on your page about sleep apnea, or you got patients that are creating testimonials of their experience and how their life was changed, or maybe you have a wife talking about her husband and how her life was changed, because he's no longer snoring. That would be great, right? So you're sending people, you're driving traffic to your Facebook page. And what's really cool about that, is that now, again, your patients are seeing that you're doing something great for the community. You're sending out maybe a little text in letting them know how they can participate. Other things that I also recommend and what we implement with our clients that we have within our marketing program for delivering well is we're actually giving you the flyers. And so we want you to have a flyer. We actually give you a Canva template, so you can go and edit, put your practice logo. But you'll take that flyer and you'll post it around your office. And so we actually have these flyers that we post at the front desk, we'll post them right outside of the operatory. So we make sure that the patients see what we're doing. And as the patients are coming to check out, we also say, "This month, we're doing a clothing drive to support missionaries of the poor. We'd love for you to participate and maybe go home and clear out your drawers and drop them back off to the office." Now, are your patients all going to participate? Absolutely not. In fact, you may only have 5%, 10% to actually participate, but what will happen is that it leaves a lasting mark in their mind that you're always doing something to serve. And that's why I'm a huge fan, and within our delivering while marketing program, within our clients, what we're doing is we're actually leading and helping practices or team members to implement these campaigns. And so every month we're doing something different. Typically, in February, we're doing a children's free day of dentistry. We also recommend that you send out press releases to your local media so that they know that you're doing this. You can get a lot of free exposure. I've actually been invited to speak on the local news, talking about our free day of dentistry. It's really incredible, but there are lots of amazing things that you can do every single month to be able to get out and share that you're doing something with the community. And again, you want to involve your patients. Another thing that you can do as well, that we do. And we also help practices within our program is looking at creating a monthly email that goes out to your patients. And that can be photos from last month's community and campaign announcing what you're going to do in the next month or the current month, and also sharing an educational article. And that could be about any procedure, invisalign, All-on-4, sleep apnea. And that way you're serving as giving education and also showing that you're different. So that's the second way that we can keep our patients coming back for life is to keep enrolling them on why your practice is different, why it's unique, why you care, why you serve. The third way that you can keep your patients coming back for life is obviously you want to do great dentistry. You want to be able to connect with your patients. But even deeper than that, because we've all heard that before. One thing that I want you to think about is when you're creating your patient experiences, when you're creating your practice culture, when you're hiring your team, when you're doing your social media posts, everything that you're doing, all of the different facets, I want you to think in a different way. I want you to think if I were to ask any patient that walked to the front desk, how was their experience today? And maybe because you're creating content for your Facebook page, is to create such a great experience that you know, that they would give what I call a sliced bread testimonial. And what do I mean by that? I had a patient one time that came into the office and we asked her if she would share her experience. And she said, "This practice was so good it's the next best thing to sliced bread." And so we actually started to call our testimonials sliced bread testimonials, and so on our whiteboards where we're tracking all of our different services and we're holding ourselves accountable to conversations and continuing to learn, we actually have a goal of getting at least five sliced bread testimonials every single month. Which is really cool because we typically will get way more. And we actually don't share all of them on our Facebook page, but going into the mindset that every patient will be willing to give you a sliced bread testimonial makes you really think about what sort of team am I going to have, to have, to get that. What sort of are we going to have, to have. Again, simple things. We have our kids that go to the toy box first, right? That doesn't cost us anything extra, but it's something that people remember. And now when you have a mom coming in, you can say, "How was your experience? How was your child's experience?" And they'll say, "Oh my gosh, John got to go to the toy box first. And this experience was amazing." Or, "Every time I tell them we're going to the dentist, he always gets excited because he knows that he's going to get that toy. He knows there's going to be his hot chocolate there for him. And he knows that it's going to be a really great experience." So hopefully those three pearls that I've shared with you will help you to understand the process of getting our patients to keep coming back for life. It's one thing to be able to do marketing campaigns, to be able to get in front of our patients. But the key is how do we keep them and we keep them coming back. We keep them as raving fans and we keep them referring? All right, guys. So that is pretty much it. Thank you for joining us for this week's episode of our Delivering WOW Dental Podcast. If this served you, I'd love for you to continue to listen, make sure that you're subscribed to our podcast. Also, if you haven't done so already make sure that you join us inside of our delivering while Facebook group, dentalbossmovement.com. If you are a member of Clubhouse, join us in the dentist club. We'd love to have you where we can connect, communicate and collaborate. Go into Clubhouse, start a room, start sharing your knowledge with others. And also we do have our upcoming marketing and practice growth challenge, where we will actually help you to set up your whiteboards, to set your goals. We're going to run a social media campaign together. We're going to help you create your marketing plan for the entire year. And we'd love to get you in and to join that challenge, you can go to deliveringwowchallenge.com. And if you type in the code, podcast, you can actually get free access. All right, guys, that's it. Thank you so much for listening. I look forward to seeing you in the next episode, take care and enjoy the rest of your day. Thanks so much for listening to this episode of the Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.  

Dr. Anissa Holmes is the brains behind Delivering Wow, a brand dedicated to improving your practice and marketing strategies. Covid gave her a chance to slow down and consider how to help the dental industry even more. The goal of her marketing strategy is both high integrity and provides continuous returns. They have been working on marketing beyond Facebook into Google. Ideas like a “Toothtalk Tuesday” to educate the community on dental health. Learn how to hack the keywords to increase your SEO and multiple media platforms. They have worked to develop everything from marketing ideas to how to copyright your material. Her newest program is “Supercharged”, which focuses on making community connections, Smile Makeover campaigns, ground marketing, and how to create campaigns. They provide funnels for 13 different campaigns with email sequences ready for you. The content pool is unique in that people nearby are not running the same images and campaign designs to make each one unique. The Supercharge program gives you Full Access to Facebook Bootcamp, develop your marketing plan, learn ground marketing, using YouTube and Ticktok, Google ads, and more! Cost: $5000 Nifty Price: $1997 until the end of December

Dr. Anissa Holmes is a best selling author, a practicing dentist, a podcaster, and a social media strategist. You may have seen her online with her Delivering WOW coaching. Today she comes on to talk about how making small changes to your dental practice can make huge differences.Book: Delivering WOW: How Dentists Can Build a Fascinating Brand & Achieve More, While Working Less!This episode of The Dental Experience Podcast is sponsored by Trident Lab. Dental Experience podcast listeners - that's you - you can write the code Dental Experience on your first case, and you can save up to $50. Simply visit tridentlab.com/dep for more details.The Dental Experience Podcast is hosted by Ryan Vet and is edited by Earfluence.

Hi everyone, and welcome to another episode of the Delivering WOW dental podcast. Today we're talking all about what to say to your dental patients when they say that the cost is too high. Now I don't know about you, but inside of my practice, sometimes we have people that come in that are saying, "Wow, that much for an implant?" Or, "Wow, I didn't know that Invisalign would cost so much." And so I wanted to share with you, because I'm sure I am not the only one that has patients saying that inside of our practices. And so one thing that I want you to really think about before we start thinking about even verbal skills, is really understanding the actual cost, the actual fee, your profit margin, what it actually takes for you to be able to run your practice and to be able to deliver services. One thing that's really interesting is over COVID, with our mastermind, we started to have a lot of marketing intensives, and practice growth intensives, and business intensives, and numbers intensives. And so one of the intensives that we did was looking at making sure that every owner knew what their profit margins were. So profit margins are the actual cost to be able to do a particular service, and that is taking into account the supply costs to be able to do that particular service. That is taking into account our fixed expenses and our variable expenses per hour, to be able to do that. And what's really interesting is as we had the workshop, one of the first things I said was how many of you know how much it actually costs to run your practice per hour? And what I mean by that is looking at what are your costs per hour for salaries? What is your cost per hour, including your rent or your mortgage, your costs per hour, including your utilities, looking at your marketing cost, dividing that into the number of hours you work. Because a lot of times what happens is that when we are not certain and sure of our actual expenses, when we're not certain of what it actually costs to do even a crown, taking into consideration that we have the fee for our materials, that we have the fee for our lab, and not just that breaking down our adhesive or our etchant or our tips or our burrs. Once we are not really understanding what our costs are, then sometimes we get into this whole thing in our mind of, well, maybe our fee is too high, or maybe I should try to reduce it. One thing that worked really well for me in my practice that really gave me the confidence, and one thing that I teach our clients, is to look at your profit margins, because when you know that, for example, it's going to cost you $140, for example, to do a filling in your practice, then you know that if a patient says, "Wow, $160 for a filling," if that's what your fee is, hypothetically, that you know that you're not going to feel bad about it, because you know what your actual costs are. It was really interesting, as we started looking at profit margins years and years and years ago, what we discovered is that, wow, it does cost a lot of money for us to be able to deliver a crown. And so when a patient came and said, "Oh my gosh, doc, a thousand dollars," for example, to do a crown, we're able to confidently say, "Absolutely." We know our cost. We know our expenses. And we know that the fee that we have set is extremely fair, based on our expenses. And so because of that confidence, now we had no problem quoting our fees. And it's really interesting, is a lot of times you start getting into understanding case presentation and verbal skills. And for me, this is a foundational piece that's really important for you to know. And not only for you to know, but for your team, because as we know, many times, they're like, "Wow, the doctor's getting $1,000 for this procedure or $2,000 or $3,000." And without knowing the actual expenses, even when you start getting into full mouth reconstruction, full mouth rehab cases, once you're using a high quality lab, high quality adhesives, and you're taking the time to spend with the patient, which is looking at what are your expenses for rent for that time, salaries for that time, it really does add up. And so once you and your team understand what these numbers are, it's going to go a really long way. And so if you haven't done that exercise, looking at your profitability, looking at what you are actually making on profit margins, I highly recommend getting into our accelerator program so that we can teach you and your team very quickly how to be able to identify this. Another thing that you really want to consider is how are you presenting your treatment plans? What are you doing to set the stage so that patients understand that there's going to be an investment that they will be making? And what's been very exciting is seeing our clients use our frameworks, where now they're coming in and they're saying, "What are your goals for your teeth, your mouth, your smile?" And the patients letting them know, "I want my teeth to be strong. I want a beautiful smile. I want to be healthy." They're letting you know why they're there, what they want, what they desire. And from there, asking a question of, you know, what else? And they're saying, "Well, I really don't like that there's this brown spot here on my filling. It's driving me crazy." Or, "When I'm eating, food is getting stuck," and we say, "Well, what else?" And they're telling us all of their issues. "Well, you know what? I also have a toothache here." Or, "I don't like the look of that dark line." And from there, we're able to find out, emotionally, what are the triggers for the patients? What are their desires? And from there, we ask questions like, "What would it mean for you if you got this fixed?" And so now they're saying, "I'm healthier. I have more confidence. I don't have to be annoyed and frustrated with this food that's getting stuck." And from there, you can now offer your suggestions, offer your solutions, because you know exactly what they want, what they need, what they desire, and they understand what will happen for their life, or for them, once they go ahead and make that investment. And so from there, you can now get their permission. "Is it okay if I take some time and share with you how we can help you and how we've helped other patients just like you?" And of course the answer's going to be yes. And at the end of it, you say, "Now, this is going to be an investment. The great thing is that once you have your smile makeover done, once you have the food that is going, this is what your life is going to look like. You're no longer going to have to have food getting stuck. You're no longer going to have to cover your mouth or have to worry, or even have to worry about your denture getting loose." And so from there, the question is, this is what you have. This is what you want. Do you want me to help you with it? And when they say yes, then now you present your treatment plan and say, "This is certainly going to be an investment in yourself, and you're worth it. The great thing is that we have ways to be able to help you fit dentistry into your budget, and we're going to work with you and create a customized plan so that you can fit this dentistry that you so deserve and you so want into your budget." All right, guys. So I wanted to take some time to go through this, because, again, a lot of the challenges that we have is that we don't know our fees. We're not confident in our fees. And so that, to me, would be the first step, investing in understanding where you are and then taking it a step further and investing in verbal skills training and case presentation training. Which, of course, if you're looking for help, we're here to help you with that, as well, within our accelerator program. All right, guys. So hopefully this helps you. I love talking about case presentation, and how do we get our teams aligned, and how do we serve more people? And that's what we're here for. We're here to help people to get dentistry done, to get healthier, to give them their confidence and to help them live their best life. All right, guys, that's it. Take care. See you guys next time, and enjoy the rest of your week. Thanks so much for listening to this episode of the Delivering WOW podcast with Dr. Anissa Holmes. We'll catch you next time.  

Hi everyone, and welcome to another episode of the Delivering WOW Dental Podcast. I am super excited today. Today, we're going to be talking about three tips to grow your dental practice quickly. And what's going to be really exciting about today's episode is that everything that I'm sharing is actually part of a process that you could use to be able to ... Hi everyone, and welcome to another episode of The Delivering WOW Podcast. Super excited to be here with all of you once again. So, today I am pretty excited to announce that we have actually done some pretty significant changes with our Facebook group. So as many of you guys may or may not know, back in April, I made a decision to, I guess it's now temporarily close our Facebook group, our Delivering WOW hangout group. And I did it for a few reasons. Number one, I wanted to really focus on my coaching clients. As many of us know, we had lots of transition, lots of changes, lots of overwhelm, lots of stress with COVID-19. And so, during that time, I really wanted to just serve my coaching clients really, really hard. We winded up doing multiple, multiple workshops. There were several weeks where we were on Zoom calls for two or three hours, just using that gift of time to build systems and to really hone in on training their team and just looking at how can we use that time and that opportunity. I also really wanted to focus on looking at what was next in terms of our training programs for the dental profession. And so really honing in on really creating a virtual platform where there would be CE, not just for practice management, but for clinical. And so we started honing in and we invested tens of thousands of dollars into our practice accelerator program, which is now allowing us to be able to train doctors and teams and have live coaching calls and help with marketing. So it's been pretty exciting seeing all of the work that we put in and seeing the results of our clients. And so now, guess what? We're back. I've decided to go ahead and open back up our Delivering WOW Facebook group, which is now opened and rebranded as our Dental Boss Movement, super excited. We actually created a doctor only Facebook group back in April, which is now rebranded as the Dental Boss Movement, Doctor Only Group. So super excited to have you guys back in the groups and we're going to be doing some pretty exciting things. I am, once a week in our Dental Boss Movement Group, doing updates for our community, sharing a lesson. And also, of course, making any announcements that would be helpful for you and your team. So if you've not yet joined us there, check us out, dentalbossmovement.com. This is a great group for you as well as for your teams to be able to get insight to grow your practice. And to be honest with you, also to connect with like-minded dentists. To be able to post your questions, get feedback, collaborate with others, share your wins, share your struggles and super excited to have that group back open. So today, I am actually going to be talking about three tips to grow your practice quickly. And this is going to be pretty exciting. Because when many people come to me, they have a few concerns when they come to us and they're looking for coaching. Number one, people are saying, you know what? I want a stronger team. I want accountability in my practice. People are telling me, I want to have a way to make sure that things are not slipping through the cracks. And what I also of course hear is, I want to make sure that we are growing, that we have more profits, that we're not just wasting our time going day by day, that we're serving our patient's hard and that we're doing more cases to be able to change more lives. And so what I'm going to share today is actually going to be a really simple way to be able to grow your practice quickly using actually one tool. And really, really excited to share this with you. So one of the things that we implement with our coaching clients in our mastermind, as well as for the members of our practice accelerator program, which of Hi everyone, and welcome to another episode of the Delivering WOW Dental Podcast. I am super excited today. Today, we're going to be talking about three tips to grow your dental practice quickly. And what's going to be really exciting about today's episode is that everything that I'm sharing is actually part of a process that you could use to be able to ... Hi everyone, and welcome to another episode of The Delivering WOW Podcast. Super excited to be here with all of you once again. So, today I am pretty excited to announce that we have actually done some pretty significant changes with our Facebook group. So as many of you guys may or may not know, back in April, I made a decision to, I guess it's now temporarily close our Facebook group, our Delivering WOW hangout group. And I did it for a few reasons. Number one, I wanted to really focus on my coaching clients. As many of us know, we had lots of transition, lots of changes, lots of overwhelm, lots of stress with COVID-19. And so, during that time, I really wanted to just serve my coaching clients really, really hard. We winded up doing multiple, multiple workshops. There were several weeks where we were on Zoom calls for two or three hours, just using that gift of time to build systems and to really hone in on training their team and just looking at how can we use that time and that opportunity. I also really wanted to focus on looking at what was next in terms of our training programs for the dental profession. And so really honing in on really creating a virtual platform where there would be CE, not just for practice management, but for clinical. And so we started honing in and we invested tens of thousands of dollars into our practice accelerator program, which is now allowing us to be able to train doctors and teams and have live coaching calls and help with marketing. So it's been pretty exciting seeing all of the work that we put in and seeing the results of our clients. And so now, guess what? We're back. I've decided to go ahead and open back up our Delivering WOW Facebook group, which is now opened and rebranded as our Dental Boss Movement, super excited. We actually created a doctor only Facebook group back in April, which is now rebranded as the Dental Boss Movement, Doctor Only Group. So super excited to have you guys back in the groups and we're going to be doing some pretty exciting things. I am, once a week in our Dental Boss Movement Group, doing updates for our community, sharing a lesson. And also, of course, making any announcements that would be helpful for you and your team. So if you've not yet joined us there, check us out, dentalbossmovement.com. This is a great group for you as well as for your teams to be able to get insight to grow your practice. And to be honest with you, also to connect with like-minded dentists. To be able to post your questions, get feedback, collaborate with others, share your wins, share your struggles and super excited to have that group back open. So today, I am actually going to be talking about three tips to grow your practice quickly. And this is going to be pretty exciting. Because when many people come to me, they have a few concerns when they come to us and they're looking for coaching. Number one, people are saying, you know what? I want a stronger team. I want accountability in my practice. People are telling me, I want to have a way to make sure that things are not slipping through the cracks. And what I also of course hear is, I want to make sure that we are growing, that we have more profits, that we're not just wasting our time going day by day, that we're serving our patient's hard, and that we're doing more cases to be able to change more lives. And so what I'm going to share today is actually going to be a really simple way to be able to grow your practice quickly using actually one tool. And really, really excited to share this with you. So one of the things that we implement with our coaching clients in our mastermind, as well as for the members of our practice accelerator program, which of course is our on-demand program. With live calls is having what we call a level 10 meeting. Now, some of you may have read the book, Traction, where you learned about level 10 meetings. And so within our delivering wall programs, we use a lot of the principles and teach and help practices to implement a lot of processes and frameworks from EOS. And the level 10 meeting is one of them. And what we've done is we've really implemented and customized it for dentistry. And so, what that looks like is, every single week, having a meeting with your team where you can, number one, check-in and see, what are they sharing as their personal and professional best that they've had for the last week? Allowing you to be able to review and look at your numbers and see, what did you do really well to celebrate, again, success? And to look at opportunities for growth that week. To be able to look at all of the past projects that were important, maybe it is creating a new training manual, maybe it is starting a new marketing project, maybe it's committing to doing some research to purchase a new piece of equipment or taking a CE course. It's also allowing you to really have an opportunity to hone in on cracks and discuss things that need to be discussed in your practice. Maybe you have broken appointments. And so, I absolutely love practices having this meeting. This is something that we've been doing in my practice for years, as well as something that we help practices implement, again, within our accelerator program and within our coaching program, our mastermind. And so, I want to share some of these tips with you and hone in on a few particular areas to go ahead and give you three things that you can look at specifically to be able to grow your practice. And number one is, having that opportunity to come together every week as a team. And the first thing that we do in our level 10 meeting is, we have where our team comes in and they share their personal and professional best. And what's really interesting is that we have team members, everybody has their tasks that we're working on, but we're all people. And so you may have a team member that may have marital issues, you may have a team member that has a sick child, you may have a team member that is sick that week. And so, having an opportunity for your team to come in and say, this is my personal best. I was able to spend time and take a weekend away and spend time with my mom who's getting older. Or, you know what? This week I didn't have a personal best, I'm having some struggles. And they're able to share that. Then now the team can understand where they are and they can support them. And what's awesome as well is it's personal and professional best. So the professional best they may say, I'm really excited, maybe it's a team member, maybe it's a dental assistant. Last week there was a patient that came in and she was very apprehensive about getting that bridge done. She had some dental work done in the past and it didn't work out really well. And I was able to talk to her and share with her that we are going to take time and we're going to listen. And we went ahead and started that treatment. And I'm really proud of how I contributed to that. And so that's a great way for the doctor to be able to really see all of the great things that our team members are doing. A lot of times, we just don't. We're stuck in a bubble or we're so focused and zoned in on treating the patients that we don't realize all of the extra things that our teams are doing. And so this is a great thing that you can do is to have your team to share their personal and their professional best. And again, personal best might be like, I'm so excited. I was able to put time into myself and I spent the weekend reading a book or doing some self-care. Really, really powerful stuff. So that's the first tip. Because a lot of times we look at how can we build a strong team, and a lot of times it's really just having that simple time every single week to just connect with them and to learn a little bit more about them. And when we do, we give each other grace and we give each other support. And it's so interesting, I hear my coaching clients a lot of times, I say all the time, you might've heard me say as well, if we want to pick up a table, a big, heavy dining room table, it's really hard for me to do it by myself. Even if I get my office manager or a team lead to help me, it's a little bit easier. But if we have the entire team picking up a little corner of the table, we're able to pick it up very quickly and walk across the room. And it's the same thing. It's these foundational core principles of just coming together, connecting, seeing what we're doing well, and not just the team, but the doctor. I'm really proud this week. I wasn't sure, I was very nervous. I know we've started doing and there's a line and I wasn't sure, but you know what? I went ahead and I did it. I did my first case and it went really well. It's great because your team hears you being vulnerable, they hear you being proud and even sharing, I've been working so hard, so hard, so hard, and I decided to take the day off yesterday and just spend time playing board games with my family. And again, they see you as a real person. So that's my first tip. To be able to build a strong team and strong culture is implementing ... not only just implementing this weekly level 10 meeting, but having that time at the beginning of the meeting to just do that connection. And it takes literally five minutes, where everybody just shares that. That's the first thing. The second thing to grow your practice quickly is, you're definitely going to want to have a way to look at results and performance from the previous week. And by the way, these level 10 meetings, I have them in my practice on a Tuesday morning. That's typically what I recommend, first thing before you start seeing patients right after huddle. And that way you have Monday to go ahead and have your team to go in and to pull the metrics. So that would be the doctor production per visit, hygiene production per visit, production collection, new patient numbers. How many patients last week left without an appointment? How many patients were rescheduled, that were unscheduled? What's your AR looking like from last week? So there are certain things that we recommend that you look at in your practice and have a team member to be able to put them into the scorecards that we've custom created for our accelerators and for our coaching clients. And within that, now on a Tuesday, you can quickly look and say, oh my gosh, these metrics turned green, we hit our numbers. And the ones that you hit, you can celebrate. And the ones that you didn't, then now further along in the meeting, you will have that time to discuss them. But this is really important, looking at your numbers week to week. And once you have a system in place where you have a team member that can take five minutes and put the numbers in, then now you can have a way to be able to discuss, and again, celebrate and also analyze. And analyzation is never about, oh my gosh, you didn't do your job, or we let this patient slip through the cracks. It's about looking at, how can we come together and discuss? And so if the doctor production per visit last week was not as high as we want it to, where our goal was set, then we can say, okay, what can we implement this week? Can we go ahead and pull a list of unscheduled patients? And if you have a way to be able to send them an online email with a scheduling link, then now you can send a blast to a few hundred patients and give them another opportunity to schedule. Or now you can look at same day rollovers, or now you can, perhaps if you feel that you need new patients, if you're looking at that metric, you can go in, do a Facebook live to talk Thursday video that we're talking about a specific procedure. And so you're able to change the dynamic of the month before the month actually ends, and change performance based on what you're seeing. If you see that your unscheduled patients rescheduled number is not where you want, you can focus on that this week. Or if your hygiene patients did not book their next visit and you had 87% last week now you know. And so you can say, hey guys, what happened last week that we failed to have the communication, that we failed to take the time to get the patient rescheduled. And now again, you can change the dynamics. So that's another thing that we look at, is really looking at our weekly scorecard and utilizing it within a weekly meeting where that meeting time actually holds us accountable to looking at the numbers and not just having, for example, a team member go in and write down the numbers, but nobody's analyzing them. And to be honest, as we all know, there are lots of things that we implement. We have our teams doing things, and we never look at it, we don't follow up on them. And that's a big, big mistake. And so putting it into a system like this is going to be very helpful for you. The other thing that I recommend to be able to grow your practice quickly, and this is as it relates, again, to the level 10, is to go ahead and make sure that you are having that discussion time within your level 10 meetings. So this is a time where you're bringing together any issues that you have. Maybe, again, you had broken appointments, lots of broken appointments from last week. Maybe your hygiene production per visit number is just not growing, you're staying flat. And so you can have that discussion about, what can we do to be able to increase hygiene production per visit? What's the issues? Maybe the team needs to have training, case presentation training. Maybe you need to look at, what are some additional services that you can implement in your practice? Maybe it's going ahead and getting certified and trained in Perio protect. Maybe it is looking at creating a reactivation project for unscheduled scaling and root planing patients. Maybe it is looking at your schedule and actually putting in block scheduling for scaling and root planing or a Perio Protect to, again, hold you accountable to having the conversations, to doing the marketing, to doing really good follow-up for patients who have treatment planned. So having that time weekly, where you can, what we call IDS, identify any issues in your practice, discuss them and solve them is going to be extremely, extremely powerful. And what happens is really important when you're having these meetings, is don't just meet for meeting's sake. At the end of the meeting, what you're going to want to do is you're going to want to look at, what are your next steps? Who's going to own the next steps and by when? And so if it's a situation where, for example, with the hygiene production per visit, you're saying, I want to be able to implement Perio protect. Then the question is, okay, what's the next steps? Do we need to contact Perio Protect so that we can become certified? Do we need to look into learning more about how this procedure will help our patients? Do we need to go ahead and do our reactivation project? If so, who's going to own contacting those patients? Who's going to own setting up some emails to go out to our existing patients who have unscheduled scaling and root planing? So that's the next steps, is looking at, who's going to own it? In addition to who's going to own it, by when will it be done? And so now the next week, when you're having your next level 10 meeting, you can come back and you can discuss, was it done? Are there any questions about the task? Are there any issues? And you can continue that discussion until the task is done. And what's also really cool as well is utilizing a tool such as Asana. And this is something that we use in my practice, as well as what we train on in our accelerator program, is using Asana. And with Asana, now you can have your level 10 task within the Asana platform. And now you can communicate on the different projects between any team members that are associated with that task. And you can ask any questions, you can upload files, get feedback. Pretty, pretty cool, what's available once you start looking at expanding your mind and thinking a little bit differently about creating systems and growing your practice. All right. So hopefully, this served you and helped you. I absolutely love connecting with all of you on this podcast, and I look forward to connecting with you guys inside of our Facebook group, dentalbossmovement.com. All right, guys, that's it for now, take care, and we'll see you next week. Thanks so much for listening to this episode of The Delivering WOW Podcast, with Dr. Anissa Holmes. We'll catch you next time.  

Hi everyone. And welcome to another episode of the Delivering WOW Dental Podcast. I have recently had a bunch of people reaching out to me through Facebook Messenger, asking me about treatment plan acceptance, and how can they increase their revenue for their practice? How can they have their team get more confidence? And so I decided to actually take today to talk exactly about that. All right? So we're talking about treatment plan acceptance, and how do we increase that? And there's actually three steps or three ways that you can increase your treatment plan acceptance. And the first way is for those who have reached out is actually the first step, is number one, understanding that there is no ceiling on how many cases that you can close with high value cases, setting your goals really big is really, really powerful. I've had people reach out to me as well and I said, "Okay, let me share some simple strategies with you to be able to grow your practice and significantly scale and get more revenue." And they come to me and they say, "Well, it's not possible. We are full. We are doing the best that we can. We're really busy. And I don't see that we can actually grow anymore." And so the first thing that we want to look at in terms of increasing our case acceptance, our treatment plan acceptance is to really not limit our mindset. And what's been really interesting as I've worked with practices who've grown even over a million dollars in one year, the biggest shift for many of them is really shifting their belief of what was possible in their practice. And so that's one thing that I want you to really think about. And I remember when I had my first coach years ago and she was sitting down and we were going through and we were creating budgeting and expenses sheets, and we were looking at reverse engineering how the practice would grow. And I set some goals and she said, "Okay, great. This is really good. And this is very safe. But what I want you to understand is that you can actually double or triple that goal and you can achieve it once you reverse engineer how." And so I was like, "Okay." We did it. And that's exactly what happened. And I've seen the same thing happened with all of the practices that have really adopted this philosophy that we've worked with. And so I say, "Let me see your goal. Okay, go ahead and double it, go ahead and triple it." And then they are able to now reverse engineer and design a plan. So, that's the first thing that I want you to think about. Okay? The second thing that I want you to think about is that there are simple processes for you in your team to be able to increase case acceptance, right? And so, as we start looking at case acceptance, a lot of times people are like, "Well, if we educate people more or we show value, then now, patients will say yes." One thing that I want us to always understand is that when we are learning systems and processes and we're learning them in frameworks, all of a sudden, now we can repeat the process very simply over and over and over again. And pretty much guarantee that we're going to have the same result every time. And it's very similar to a principal. And what is a principal if you look at the principle of gravity? If we were to drop a pen, it would always go to the ground, right? Because, that is a principle. Well, when we learn in frameworks and that could be frameworks for how do we hire effectively, that could be frameworks for accountability, that could be frameworks for, again, in this case, treatment acceptance. Once we're learning in frameworks, it's going to be really easy for your team, even if they've never had any experience before in verbal skills or sales, or even working in a dental practice. Once they're implementing the frameworks, they too will be able to get results. And so it's really important that as you start learning, and as you start looking at how you're going to grow your practice, that you start thinking about systems and frameworks for you to actually get results. And really interestingly, I have recently had a lot of the members of our mastermind come to me and they're like, "Oh my gosh, our practice is growing really fast." And what they're excited about is that they no longer have to do everything in the business. And I said, "The framework for success of where I want you to get to is number one, I want you to learn. And then from there, I want you to create a really good system or process. And then what we're going to do is we are now going to actually go ahead and create an automation of that process. And then now you're going to delegate that process." And it could be something like, how do we onboard teams? "And we are going to create a process of when we onboard, we're going to do step one, step two, step three. And then you create a system. Maybe you're recording videos, you're putting those videos perhaps in Asana so that now, new hires can go into Asana. They can go ahead and watch those videos. So you're now automating that process. And then how do you scale is that as you continue to have more team members come on, there'll be able to watch that training. There will be accountability, and you won't have to micromanage them because you've already been very clear." Right? So, that's an example of that. And so as we start looking at, again, treatment plan acceptance, there are definitely some frameworks that you could use. And so that now goes into step three, how can we increase treatment acceptance, right? And for me a framework that's very, very powerful and obviously it takes time to really understand this framework and to implement the framework, but it's very, very simple. And how it goes is really number one, with step one is always asking a question. And that question is something that we would say, for example, "There's something that we can do to prevent cavities. Would you like to learn more?" Or, "There's something that we can do if a patient has bleeding gums or is having issues with their gums starting to recede. There's something that we can do to prevent the bleeding and stop the gums from getting long. Would you like to learn more?" Or, "There's something that we can do to prevent that dark line at the gum. Would you like to learn more?" Right? So asking a question is now going to have a patient say, "Yes, I'd love to learn more." Right? Because, you pointed out something that could be a potential issue based on what you're observing. Right? From there, you're now saying something like, "Great, it's called a..." And then now you insert in the name of the service. "Great, it's called a sealant. How it works is that we paint it on the top of the tooth. And once that's done food, sugar and bacteria cannot get through. What it is, it's called an all-porcelain crown. And so how it works is we're able to make a crown that looks exactly how your tooth looks. There's no metal. So what it is, it is called Perio Protect. And how it works is you wear simple trays, similar to a bleaching tray. And once you're wearing it, the bleeding will reduce. And you will also significantly decrease your chances of needing to have gum surgery." Right? So you're explaining in very simple terms, what it is. From there, you'll now put out any resistances, right? "So here's the thing. Insurance doesn't always cover it." Right? If that's a resistance, a lot of times teams are afraid to talk about high value services or services that are not even high value, even sealants or fluoride or any of those services that really could help the patient. They are afraid to have those conversations, because they are afraid that there are going to be objection block, people are going to tell them no. Why? Because that's happened in the past, right? "So here's the thing. Insurance doesn't always cover it, but why our patients choose to do it anyway is because..." Right? So now you're pulling the objection back, right? You're putting out the objection and then you're pulling it back, right? "Why our patients choose to do it anyway..." And then now you can go ahead and insert in the reasons why people choose to do it anyway, right? "It's typically a peace of mind benefit. They will have peace of mind because..." Or, "The reason why our patients choose to do it anyway," you go ahead and put out a time benefit. "It doesn't take a lot of time." Right? "It will save you time." And also money.   "And it will save you money because now you won't have to worry about the cost of doing a filling," or, "Now, you won't have to worry about the cost of having to do deep cleanings over and over and over again. It will reduce your risk." Right? Or, "It will reduce your costs, because now you won't have to look at the costs of having surgery." So typically, going ahead and putting out the objections, pulling them back, and then giving those benefits are really huge. And then from there, you'll always want to look at giving a call to action, right? "So we do have time today to go ahead and..." And whatever you have time to do, "Get started with your sealants, go ahead and take the scan so that we can get your trays made for you for Perio Protect." Right? Whatever that first step is, going ahead and giving that call to action is going to be very important and powerful. And so that's what we're looking at, right? To be able to let people know what the next steps are. Now, my question, I always ask when I teach this framework and there are actually a few different case acceptance frameworks that we share, this particular one would be for a patient after you've presented treatment. There are also pre frameworks that you can learn for you and your team that would help you as you have a new patient to really find out what their issue is, why they're there, what's their real issue. No, no, what is their real issue, right? Which we're not going to speak about necessarily today on this podcast, but what's really cool and a lot of times when I teach this framework, I'll ask teams when we're having our training sessions, I'll say, "Now, do you feel like I'm selling you anything? Do you feel like I'm selling you anything?" And they'll say, "No." And they said, "It sounds like you're just letting me know about something that can help me. And you are giving me more information and letting me know how it will help me." And I say, "Exactly." Right? A great framework, it's very simple for our teams to implement. It's very simple for us to implement. And it works, right? And the reason why this is so powerful is because the team members and the doctors are now feeling that they are giving patients solutions, right? And when that happens, confidence develops. And when confidence develops then now, you're having these conversations with patients and now you're having your patients actually get started on the treatment that will help them. Right? To help them to get confidence in their smile, to help them to get healthier, to help them to be able to prevent decay and damage to their teeth, which obviously once a cavity starts, it never goes back to its natural state, right? And so, as doctors, as teams, as healthcare providers, this is something that's really powerful. And if you've not yet started to implement frameworks into your path of learning in your practice, this is definitely something that you're going to want to invest in because it's extremely powerful. It's going to help you to be able to help so many more people, help you to be able to give your team confidence, to be able to give yourself confidence, and allow you to be able to significantly increase your revenue for your practice. And as I always say, never feel embarrassed or ashamed about wanting to have a successful business. That's why we've gone into business, to be successful. And what success looks like for us is being able to be able to have freedom, right? If things are needing to be replaced, equipment needs to be replaced in the practice, we have the freedom to do so, freedom to be able to invest in our education and our knowledge, to be able to keep growing. Freedom to be able to now have the finances, to be able to invest in a better team. Freedom to be able to now have time as we start to understand delegation skills and how can we delegate and elevate with our team to be able to have time freedom, to be able to spend with our families. And that financial freedom to guarantee our future success with our retirement, and being able to give and make an impact inside of our committees. Really powerful stuff, guys. So again, I really look forward to helping you to continue to increase your treatment plan. Acceptance is really, really powerful once you start to implement these frameworks. There's no limit on how much you can grow. All right, guys, thank you so much for listening to another episode. I really hope that this was helpful for you. If you've not yet done so, you want to make sure that you're joining us inside of our free Facebook group, our Dental Boss Movement Facebook group, where we have dentists coming together for support and action-taking tips and motivation. And if you'd love to learn more about how we can help you, feel free to reach out to us deliveringwowplatinum.com. We have live one-on-one coaching that we do with practices helping you and your team understand how do you grow and scale your practices faster. And we also have on-demand training programs for you as well. All right, guys, that's pretty much it. Thank you so much for listening. Until next time, take care and keep Delivering WOW. Thanks so much for listening to this episode of the Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.  

The Delivering WOW podcast with Dr. Anissa Holmes, the number one show for dentists who are not afraid to take action and want to receive massive results. Now let's get to work to focus on what matters most. Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. Today, we're talking about First Week on the Job Training for your dental team. Now, how many of you have had a new hire to come in and all of a sudden it's a month later, three months later and they're still not doing the key functions that you hire them for? If this is happening, oftentimes what that means is that we don't have a good onboarding system. And so what I'm going to be sharing with you today are some tips that you could use as you're starting to bring in new hires, to get them trained up as fast as possible. And believe me, not only do you want them to be trained and to be able to be efficient and being productive for the practice, they also want to be able to be comfortable in what they need to do. And once you create a great system then you will now have predictability. Now, as we start bringing in our new hires, even backing it up a little bit, when we are looking for our new hire, when we are interviewing, there's definitely a proven framework for hiring. But part of that is making sure that that team member understands what they're being hired for. What are the roles, what are the responsibilities? And so it's one thing to say, "I'm getting a new office manager," but do they truly understand that their role will now be, for example, to make sure that a particular profit number is set for the practice? Do they understand that their role is actually to work side-by-side with you to actually carry out your vision, to be able to lead the team, to be able to make sure that a certain number of unscheduled patients are being rescheduled? And it may not be them who's actually the scheduler, but they're holding that metric accountable. They're making sure that marketing campaigns are being done consistently, even though they may not actually be running the campaigns, right? Do they understand their roles and responsibilities? Does that team member understand your core values? In fact, for my practice, even on the interview or the pre-interview application we actually asked the question of which core value in my practice resonates with you the most? And we actually have that as a question when we have our group interviews. And so as we start looking at onboarding, if we actually inside of our recruiting process, we actually are very clear on their roles, on their responsibilities, that really makes this training in onboarding a lot more beneficial, okay? Let's go ahead and talk about the onboarding process and typically what that looks like. Now, the first thing that I think is very, very important is to have an orientation with your new hire. That is looking at making sure that they understand your vision for the practice, your vision for them, how you see them growing within the business. Really important for them to understand very, very clearly their hours, right? When are they working? People want to know when are they being paid? What about vacation time? What about sick leave? When do they get breaks? These are things that oftentimes they are asking on demand when they have the question. If we can just go through this as an orientation then now there's a lot of clarity. Also, you want to make sure that you have a checklist for collecting information, such as a background check form, an employee application, making sure that you have all of the tax documents. If you are requiring certain vaccinations that you have that in place. Really important we also start looking at things like X-ray training, do they need to have that in place? And so these are the things that we're looking at, okay? Also very important is that the team member again understands their essential functions. And so if they are for example coming in as a dental assistant, are they going to just be responsible for helping the doctor in the operatory? Will they also have to be responsible for sterilizing the equipment? Are they going to be responsible for actually having those conversations with patients about treatment? For example, in my practice, our dental assistant, one of them is responsible for doing all of the scans and talking about Invisalign. Do they understand clearly the additional duties that they will need to do? Will they be ordering supplies, right? Because every dental assistant in every practice may have different roles and responsibilities depending on how big the practice is. And just because they're coming in as an assistant does not mean that they understand exactly what we will do in our practice so that's really, really important. Now, as we start looking at training and evaluation what's really important is that your training is actually done in stages and that you have evaluations done at the end of each week. And so typically what I will recommend is that you actually have a six-week training period and you would again be able to make sure that this new hire has basic proficiencies in different areas. And so over the six weeks you'll be looking at their ability to suction, their ability to chart, sterilization procedure set up, how they're scheduling appointments, right? Making sure that they can take X-rays. They can take intra-oral photos, making sure that they can do an office tour. And so as we start looking at breaking this down week-by-week, we can ensure that they actually have the skillset, that they have the confidence, that they're following what we're looking at in terms of that new hire. And so what this could look like for a dental assistant is on week one, having them to actually read the dental assistant manual. Typically, in a manual what I will recommend is that you have a manual that has photos of your setup, that has information about each procedure, right? So having them read your training manual is really, really important, okay? Also making sure that they learn proper shutdown and start up procedures for the day, learning the office tour. Also important for them to understand basic instrument setup for hygiene and for exams because as you know, what will happen is that every dental practice is different. So taking time to not just throw them in there but actually taking that week to make sure that they understand how to set up for your procedures, making sure that they understand how to break down the room, sterilization. Make sure that they understand tooth anatomy, right? And at the end of the week then now you can go back and you can actually assess and say, "Go ahead and give me an office tour." And you can actually ensure that they are doing it in a way that you will like, okay." Some examples for week two is having them to learn your process for intra-oral photo taking, introduction to X-ray training. What we also love is having our team members to actually watch videos on procedures. And so if you have a software that allows your team members to be able to watch educational videos or even go into YouTube, it's very powerful. We typically will do that in our practice as well. I'm having them to actually watch videos so that not only do they understand, but they understand how to communicate effectively about that procedure because as we know patients are coming in, they're asking questions and so now our assistants are also serving as an educator. And if you're looking for training for your dental assistants on the business side of dentistry, how to be able to close more cases, how to be able to communicate effectively to get patients to say yes, how to be able to set goals and become an active versus passive dental assistant, we'd love to be able to work with you and your team inside of one of our programs. Making sure that they understand the setups for the advanced procedures for your crown and bridge through implants, right? Moving into two surfaces numbering, you may assume that your dental assistant understands when you say, "We want to go ahead and do a MO on tooth number three, but maybe they don't know what that is especially if they have not been assisting for long. So making sure that they understand teeth numbering, make sure that they are understanding how you want them to suction, what's the best way and again at the end of week two going ahead and giving them an evaluation, okay? That's typically how we will do week three. We're getting into perio chart training, learn instrument tray set up for root canal. Every week you're putting in more things, how do you use the autoclaves. Week four you can go into instrument set up for extractions, looking again at hands-on suctioning. You can start getting into impressions for whitening, creating whitening trays, understanding dentures and what needs to be done for denture adjustments. Then going into again week five and week six, and as you're going into week six, looking at how do you plan a treatment plan? How do you chart needed treatment, understanding on how to navigate the appointment book on week six, getting into phone training and introduction to scanners. As you can see, having a weekly training schedule for onboarding is not only going to help your team to be successful but it's also going to make sure that you're able to be very clear about what you are looking for. And a lot of times I'll hear a doctor say, "I work too busy to treat you my team." And then what happens that years later you are at a disadvantage because every time you're asking for a particular instrument they don't know what you're talking about. Or you are doing things yourself and you're saying, "I'll just print this out myself." Or, "I'll just chart this myself," because you haven't taken the time to actually train your team, right? As you get a bigger team what's really great is you can start elevating people up to become leaders. And so in my practice now we have a lead dental assistant, we have a few dental assistants. And so her role and responsibility is actually to go through this training and onboarding process with any new hires. And so now she is actually gone through this onboarding process with our dental assistants that have come in and now that has taken that off of my plate, as well as the plate of the office manager. And again, you start looking at this and even with an office manager, many times they don't have the ability to actually go ahead and oversee the onboarding of a dental assistant. They may not have the knowledge of core skill steps of taking impressions or scanning, or understanding the tray setup. That's something that you can keep in mind as well. Hopefully this was helpful for you. You are definitely going to want to create a training and onboarding process for all of the roles inside of your practice, right? This will allow you to be able to get your team members comfortable so that now you can start focusing on additional things, right? And this is going to be looking at what is their rock? What is the KPI? What's the one thing you want them to focus on again? How many same-day rollovers are you going to be helping the doctor achieve, right? Having those conversations about Invisalign or implants, it's going to be really important to help the practice to continue to grow. And so the faster we can get through the foundational basics the faster we can get into those profitability conversations. I definitely recommend that you go ahead and start implementing, putting in your training processes and creating a system for this. This is something that we are definitely helping practices with within our Delivering WOW programs. And so if you're interested in having us help you we certainly are here to be able to lend that support. All right, that's pretty much it for today. Thank you so much for listening to another episode of our Delivering WOW Dental Podcast and we will chat again soon. Thanks again for listening to another episode of the Delivering WOW Dental Podcast. Now, the next step is for you to join us inside of our Dental Boss Movement Facebook group, where dentists are coming together for support and action-taking tips and motivation. To join us in the group, head on over to dentalbossmovement.com. And if you're looking to grow your practice faster, make sure you join us inside of our next marketing and practice growth challenge. And to learn more, go to deliveringwowchallenge.com. Take care and we'll see you inside of our next episode. Thanks so much for listening to this episode of the Delivering WOW podcast with Dr. Anissa Holmes. We'll catch you next time.

Hi guys, and welcome to another episode of The Delivering WOW Dental Podcast. I am super excited to be here with you today. So today I'm actually going to be discussing automation and how you can create an automated dental practice. Now, the reason why we want to create automation in our practice is that automation adds accountability in our business. And oftentimes where we really fall short is that we're very busy, right? As owners of a dental practice, we are doing the dentistry. We are managing patients' expectations. We are leading a team. We have families at home at the same time, right? And so, many times what happens is, of course, we are putting a lot of things on our plate. Things slip through the cracks and at the end of the month, we're like, "Oh my gosh, I didn't get that done. And I really wanted to get that done." And so the faster you can automate your systems, automate your processes, that now can be even managed and handed over to a member of your team, you actually will have the ability to actually scale your practice and grow your practice and be more predictable. So super excited about that. Now, I'll talk today about a few tools that you can use to automate your dental practice. And these are tools that I actually use in my own practice and tools that we also use for members of our Platinum Mastermind and our online virtual coaching and training program that we have for doctors and teams through our Platinum Gold Program. Okay? And so what we're looking at here are utilizing tools like number one, utilizing whiteboards, right? Whiteboards allow us to automate the process of looking at how many new patients that we're getting day to day or even week to week. Right? It also allows us to look at the number of testimonials that we're getting. It allows us to look at how many crowns we're doing, or if our team is actually having conversations with our patients about services that we are starting to implement. So say, for example, you make a decision, "I am going to start implementing Perio Protect in my practice." Right? And Perio Protect, for those of you who don't know is a great service that you can have for your patients where you're creating custom-fitted trays, similar to a bleaching tray. It delivers a gel solution where they can actually do this at home. And once they are using it, it will decrease bleeding, inflammation, pocket depth, decrease their chances of needing to have surgery. And this is a procedure that actually can bring in significant additional revenue for your practice. And so say, for example, you take the course to become certified in Perio Protect, your team does your training. And all of a sudden, many times, if there's no accountability, then what will happen is that now it's the end of the month. And you're like, "Oh my gosh, we planned on starting, but we actually didn't start." And so if you can use a whiteboard as a tool for an automated process, then now what happens is that you will not have that goal slip through the cracks, right? You will know if you're not hitting the goal, that the team is not having the conversations, and now you can go back to the team and say, "I see, we're not hitting the goal. What can we do to hit the goal? Do we need additional training? Is anyone stuck? Do we have any issues with getting the cases to the lab?" Because sometimes there are things like that, that as the owner, we may not be aware of. Maybe our dental assistant is still trying to get the lab set up and get everything put in place with the scanner, right? So these are things that we will want to know. And when you have an automated process for accountability, then now you will be able to quickly get to results. Okay? So, that's one of the things that we want to look at. Another thing that we want to look at is how can we automate communication in our practice? And one of the tools that we teach, and one of the tools that we utilize again in my practice is actually a tool called Asana. And how it works is it is actually a software that you can use to number one, to be able to automate the process of having a place to put down all of the gaps in your practice, all of the issues, all of your wishlist items of things that you want to implement, right? And then from there, you can actually utilize a system such as a level 10 meeting so that every week now you can go into Asana and you can go ahead and have at the very top where are people at the beginning of the meeting. If you're having this once a week meeting where your team members can come together and say what is their personal and professional best? What is the thing that they're proud of for that week that they've done in the business and personally? And again, having a level 10 meeting and even utilizing Asana now allows you to automate the process of doing this check-in with your team every single week. Some other things that you're doing on this level 10 or in this level 10 meeting that you're having once a week. And again, we use Asana templates so that we have this format where we just follow it so that nothing slips through the cracks. But we also have that opportunity to look at our practice performance. And so weekly, we're looking at our scorecard numbers and scorecards are something that we have built into our Platinum Coaching Platform where practices can log in and now we can actually track their new patient numbers, their doctor, and hygiene production per visit. We can look at the accounts receivable week to week. We can look at how many unscheduled patients were rescheduled. We can look at the hygiene reappointment rate. So there are specific metrics that we can have the doctor team leader of the team go in and set goals for and we can see for that week, if you've hit the goal, right? If you've hit the goal, then it's an opportunity to celebrate your team for a job well done. And if you've not hit the goal, then now we know where the opportunities are to have a discussion as a team and say, "Well, why did we not hit the goal?" And start looking at, "Okay, well, what can we do to get back on?" Which is where inside of our programs, we actually provide the coaching to now be able to get you back on to get those numbers up so that now, hopefully in the next week, you can go ahead and hit or surpass your goal. Okay? So having this automated process to now have you hold yourself accountable to looking at your numbers is going to be very powerful. Also, inside of your level 10 meeting, you can look at previous to-dos. So say, for example, you had someone on the team that you had assigned to send out an email. Maybe it's an email that is stating that you're going to start doing Invisalign in your practice, or this month, you're going to be doing a special marketing campaign where you will actually be giving away gift cards for local businesses, and you want to have your patients to participate, right? And so within this meeting, again, you can go ahead and look at previous to-dos. And now you can ask that team member, "Did that email get sent out?" Right? If not, why? Really, really powerful stuff. And then also, as you have things coming up, maybe that week, you had a lot of broken appointments. Maybe that week, you had insurance that did not pay on particular claims and you want to have a discussion about maybe your system or your process for following up with insurance. Or maybe you had made a decision to go ahead and for example, collect a copay for PPE, right? And it was not collected. And so now there's a time within that meeting that you can actually have that discussion and find out what happened, what was the real issue, right? So that you can not blame or create excuses, but actually just discuss it so that you can create a solution so that in the future, you won't have that issue again. Right? So that's extremely powerful again when you can automate the process of actually having these discussions. And what's really cool within these level 10 meetings, is that typically, at least in my practice, and what we recommend for practices is that these meetings are held once a week on a Tuesday morning, perhaps before you start seeing patients so that you don't have any reason why you can't do the meeting if you're running late with patients. I don't recommend having it right before lunch, but if you have it in the morning before you get started, then now you have everyone's focused attention. And then the day before on Monday is when the team can go ahead and fill in the scorecards. Okay? So, that's typically how you can look at automating. What's really cool about Asana as well, is that you don't actually have to even wait until this weekly meeting. What you can do is within the actual task, so say, for example, you have made a decision that you're going to treat 100 kids for free, right? So you're going to do a special drive where you're going to help and do something special in your community. Well, with that drive that you're going to do you have a particular team member that will own that task. Now it doesn't mean they're going to be doing all of the tasks, but they will own making sure that it gets done. And so they will perhaps collaborate with other team members and say, "Okay, who can call a company to get items donated? Who can go ahead and print out coloring sheets for the kids so that when they arrive, they'll have coloring sheets? Who can..." Right? And then you just start going from there. Right? And so what can happen is that throughout the week, there's actually conversations within the actual card, within Asana. You can actually go ahead and tag any individual collaborators. That means any of these other people on the team that are working on that particular project. And now people can communicate about that specific project within the card, which is really powerful. Because again, now you can get stuff done throughout the week and you don't have to actually wait until the next time that you're having a level 10. And what's really cool as well is that the doctor can be included in these conversations so that now the doctor, you don't have to necessarily even do anything as it relates to the test. But now you are aware of what your team is working on. And if they need your specific feedback, they can tag you and say, "Doc, what do you think?" So this is some really powerful stuff. We also use in my practice, Asana to be able to, and we have a separate board from our level 10, to look at our bills, right? And so we have a private board between myself and my office manager, where she actually enters in all of the bills that come in, that needs to be paid. She actually scans a copy of the bill, which can be scanned directly into that card, or it can be imported in, in linked In from a Google Drive. So if you're using Google Drive, as we do in my practice and what we teach in our programs, then now you have really good organization of your bills that that link could actually be shared with your accountant or an external person that's going to help to audit all of the things that are happening in your practice. But what you can do again in Asana is now you can have that, so that even if you're not in your practice, maybe you have an admin day when you're working from home, then now you can go ahead and go in, see what bills that need to be paid. You can see the physical bill. She can go ahead and even type in where there's a tab or field in there, the amount of the bills. So now very quickly, if you're paying your bills from home, you can also do that. And again, now this is a great automation process so that you don't have bills slipping through the cracks. I can tell you, it actually happened in my practice multiple times, where I'm just so busy, where all of a sudden the power bill hasn't been paid. And we even had one time, the power company show up to turn off our electricity. And it wasn't that I didn't have money to pay my power bill, I just didn't have a system. And so now we don't have those issues, because we have that automation already built-in. Okay? So I really love automation. It's a great way to be able to get accountability, to be able to scale. There are so many other ways that you can automate your practice. We also put automation into our marketing. And so, one of the things that we do within our marketing, which is really cool, is we've built out marketing funnels. And so how that works is, say, for example, we're having a coloring contest. We've actually built out automation where we can issue out a coloring sheet. And when people download the coloring sheet, we actually collect their email address so that we can send them the coloring sheet. That's all automated, right? And then once that happens, then now we can get their email address so that we can start sending out automated email addresses, letting them know about the practice. And we can even include in an online scheduling link, such as LocalMed or one of the other online schedulers, or we could put in our practice contact us page from our website, for example, if you don't have the online scheduling link. And so now again, it's automated where people can actually make appointments. We've done the same thing for implants. We've done the same thing for Invisalign. So we could do, for example, a Tooth Talk Thursday video, where we're discussing different ways to be able to straighten teeth. Maybe we're talking about Invisalign. And then we can say, "If you'd like to learn more and see if you're a candidate, go ahead and take the quick quiz," right? And then from there, again, it's automated where they're answering questions to a quiz and where at the end of taking the quiz, we can offer them an opportunity to come in and there would be an opportunity there for them to go ahead and schedule online. So I absolutely love automation. Automation with creating systems is amazing. Again, using whiteboards, utilizing your scorecards, where you can automate the process of having a system where you know week to week, how many patients rescheduled, how many patients last week left without an actual appointment. It's really, really powerful stuff. I absolutely love having this automation in my practice and it's helping the practices that we serve grow really, really fast. So hopefully this helps you and serves you. If you're looking to put in more automation into your practice, if you're looking to be able to utilize the scorecards and whiteboards and even understand how to automate your marketing, we'd love to be able to help you with that. This is what we love to do. This is what Delivering WOW is known for, helping you to grow your practice faster. And if so, we'd love for you to reach out to us. Once you go into our website, deliveringwow.com, you'll see our programs, you see how we can help you to be able to take your practice to the next level. All right? So again, hopefully, this helps you and has inspired you to think about how can you automate more systems and processes to take things off of your plate. Once you start automating, then what will happen is that you will grow. You will scale. You will have opportunities to be able to do more, to be able to delegate more to your team and to allow your practice to be able to get to the next level. Again, I look forward to chatting with you. If there's anything I can do for you, again, feel free to reach out to our website, send me a Facebook message. And we look forward to helping you get to the next level. Thanks again for listening to another episode of The Delivering WOW Dental Podcasts. Now, the next step is for you to join us inside of our Dental Boss Movement Facebook Group, where dentists are coming together for support and action-taking tips and motivation. To join us in the group, head on over to http://dentalbossmovement.com. And if you're looking to grow your practice faster, make sure you join us inside of our next Marketing and Practice Growth Challenge. And to learn more, go to http://www.deliveringwowchallenge.com. Take care, and we'll see you inside of our next episode. Thanks so much for listening to this episode of The Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.  

Hi guys, and welcome to another episode of the Delivering Wow dental podcast. We're talking all about startups today and how you can launch your startup without spending a ton of money. So what brought me to create this podcast is, recently, I was actually in a forum in Dental Town, and one of the marketers that was there made a really good point, is that a lot of times when we have startups, a lot of times people are not thinking about their marketing. They're budgeting for their equipment. They're budgeting for their supplies. They're thinking about costs for their team, but many people are not actually budgeting for their marketing. And they actually made a recommendation that dental practices put in between 20 and $25,000 in their budget to launch their startup. And what was really interesting is that a lot of times I see those numbers, and because I've seen so many startups launch with a thousand dollar budget, or even less, I know that there's actually another way. And so today what I'm actually going to be doing is sharing that framework and how we're able to get startups to be able to get to success. And what I've seen happen so many times are startups that are coming in and they are typically being able to fill up one or two months of their schedule. I've seen startups follow the framework and become fee for service. I've seen them hire an associate within six months. I've seen startups go to a million dollars. And so the framework actually absolutely works, and so super excited to be able to share. To give you a little backstory, how this actually started was, about maybe three or four years ago, Ashley [inaudible 00:02:07], many of you guys know her, she is the founder of the Startup Facebook Group. She actually reached out to me and she said, "Anissa, I was listening to your podcast, and I heard you talking about the power of Facebook Live. And I've never done a Facebook Live before, but I actually went onto my personal page and I did a Facebook Live, and so I wanted to share it with you." And it was actually her and it was really, really, a really great video. She was at the site of her startup. She was in her car and she was making a huge announcement that she was leaving her associateship and that she was going to be creating this amazing dental practice. Now, when you look at the office location, it didn't look so nice. Like it was old, it needed a lot of work, and she said, "Isn't it beautiful," right? And she says, "Well, not yet, but it will be, and I'm going to have you to follow me and to be able to see what we're doing." So she reached out to me and she shared that video and I said, "Oh my gosh, this is amazing. Let's go ahead and create your practice's Facebook page right away." And she said, "But I don't have any patients yet." And I said, "No, let's go ahead and do it and we're going to document the journey." And so through that process, she started to document her journey, and between documenting her journey and some strategy with Facebook marketing, she was able to get about a 1000 or maybe 1100 people following her practice. By the time she opened, she had over 50 patients booked, and it really led to a lot of success and people in her community knowing what she was known for. Now, if we fast forward three or four years, what's been really exciting is how many startups who have come to me and said, "I saw what you did for Ashley. Can you help me?" And the answer is yes. And so, what's been really cool is being able to utilize this framework on practice after practice after practice, and it works every single time. It's almost like a principle or almost like a principle which is gravity, which is if I drop my pen on the ground, it's going to go to the ground. Why? Because it's a principle. It always works. And so when we start looking at learning how to grow our practice through frameworks, whether it's going to be a marketing framework, a startup framework, whether it's going to be how can we hire our team, case acceptance leadership, once we work in frameworks of proven processes and systems, it's going to be pretty simple to be able to get the same result. And so, what we have in terms of startup framework is really looking at, first of all, being willing to step out of your comfort zone. There's a lot of time spent in going to dental school and in building our startup and then having our dream, and there are so many people out there that need to hear our message. They need to know about us so that we can help them. And so, what's really interesting is that the first episode of this podcast, if you go back and listen to it, it was terrible. My office manager said, "Dr. Holmes, it sounds like you're reading." And I said, "It's okay because I have a calling and I have some way that I can help people. And so I know that once I continue and I'm consistent, I will get better, and people will hear my message and I'll be able to help them." And so that's the first thing that I encourage all of you to do as you're looking at building your startup, is to be willing to step out of your comfort zone, be willing to stretch out and say, "You know what? This really matters." From there, what's really important is showing up. And I always recommend that you do your first Facebook Live as a video to come on and let people know what you're doing, why that community matters, why you're launching your startup, what your practice is going to look like when it's open, how your patients are going to feel when they come to your practice, right? Those are the key elements. And from there, you're going to want to be consistent. What's been really cool, and we have evolved over the years and we've seen things that have really worked very well, such as, every Thursday, coming on, even when you're not open yet, and doing a Tooth Talk Thursday, talking about dental topics, talking about why it's important to go to the dentist, what's the difference between cleaning your teeth at home and in the practice, talking about three different ways that you can replace missing teeth, or what's the difference between a veneer and a crown, right? These are ways that you can start building a following. And once you do that, what will happen is that people will start to look forward to what you're doing, taking people behind the scenes of, "We are getting our sign and I'm so excited. Let me show you our sign," and they will see your excitement, right? Getting on and sharing your story is so powerful. One of the startups that we had, Dr. Paul Win that we work with in New Orleans, his second video had 15,000 views. And what's really, really special is that he came on right before he actually opened his practice and he did a video and he talked about what it really took to become a dentist, that he had tried multiple times to get into dental school and he didn't get in. And he was wondering if he was good enough. And he went through the dental school, he got in. And over the last few years leading up to opening this practice, he's been given an opportunity to work in a practice where they've done very advanced dentistry, and this is his calling and he's there to serve. And he's so proud of what they're building and what they've built and how they're going to be able to help people. And it's so powerful. And so the first thing is showing up, taking people behind the scenes. Now, there is a second step and this is where a lot of people, they can do the first step, but they get stuck on this second step, and it's really understanding the power of Facebook marketing. What's very special about Facebook is that Facebook has some very unique features, where once you're getting on and you're doing your videos, where you can actually start to accumulate what we call a retargeting audience. So anyone who's watched your videos, anyone that's commented on your videos, now you can actually start grouping them in an audience, so that when you're boosting future videos, and ultimately when you start running ad campaigns for your high value services, your implants, your Invisalign, once you open your practice, now you will be able to show those future posts to people who have already seen you, people who have already connected with you. And so that's one of the most powerful features of Facebook marketing. And so a lot of people will ask me, "Anissa, well, what sort of audiences should we set up with startups?" And it's typically going to be, because many people don't have a website, you don't have patients yet, right? But what you do is have the ability to keep showing up and doing your videos. And so you have your video views audience, you have your engagement audience, right? All of the people that have commented and shared. And then from there, what you can do is you can actually build what we call lookalike audiences. And so you can go to Facebook and you can say, "Facebook, give me a group of people that are just like people who have commented on my videos. They like similar Facebook pages. They have similar Facebook friends. They live in similar locations, and let's get that expanded." And so that's the strategy of how we're able to get startups to be able to have this audience of loyal followers. Now, there are some other little tips that you can utilize such as, on your Facebook Lives, you're going to want to ask people, "What part of town are you watching from?" And those comments will increase the number of newsfeeds that Facebook actually puts it into. There's some strategy there, right? Also, letting people know, "It would mean the world to me if you share this with everyone that you know. We are so excited about being in this community and this message that we're sharing today," especially with your Tooth Talk Thursdays, "this message can be very helpful. So if you can do us a huge favor and share." And so, what happens is that, again, you start to build this following. Now, there are some additional things that you can look at. One of the things that we put in place with Ashley, and one of the things that we've done for the other startups that we work with, is starting to actually create an opportunity to collect emails. And so, as we start getting closer to opening, one thing that we love is actually integrating in what we call a funnel. And it's something that takes honestly about 30 minutes to an hour to set up. This is something that we show our startups how to do, and it doesn't take very long. We actually give them the template. And so now, they can actually go ahead and collect email addresses, giving people an opportunity to be able to be able to register to become a VIP of the practice, to be able to register to have an opportunity to win a $5,000, sorry, a $1,000, that would be a great 5,000, a $1,000 gift card or free teeth whitening for life. And so, you give that opportunity. You also give them an opportunity to get a special bonus gift, to be notified when you are opening, are taking appointments, to be notified when you have your VIP grand opening party. And again, they get a bonus gift. And that bonus gift can be something like when you schedule within whatever time if you are already making appointments, then we will be able to give you special pricing off of your first visit, maybe a $50 off, right? So it won't be every visit, but maybe that first visit, and there's a timeline there. So that creates that urgency for them to go ahead and schedule. And so between, like I said, showing up, between understanding how to boost and use Facebook and implement Facebook ads correctly, understanding on that next step, again, how to be able to collect email addresses. And that's very powerful because as you are opening now, you can eat email everyone and say, "We're open." And if you have an online scheduling link, you can go ahead and send it out for them to go ahead and book your appointment. And so, in this last 12 minutes, hopefully this has been super helpful for you to share. It doesn't take a lot of money. A lot of times, people are spending on mailers and Google ads and all of these things that are incredibly expensive. And to be honest with you, the problem there is that, a lot of times, people don't know who you are. And so you have to now not only spend a lot of money on marketing, you know, mailers, you're looking at sometimes $5,000 for a mail drop, but they don't know you, which means that a lot of times now you have to put in discounts. And for me, that's not the way to get started with your career in dentistry. You want to be able to attract the right fit, people who are looking at you and saying, "You know what? I know you're the expert, I know you can help me and I'm ready to come in." And that's exactly what you're able to do with Facebook. So hopefully this helps you. I love working with startups. What's been really cool over the last few years is seeing so many of them grow. Now, we actually have a startup mastermind where startups are coming together every month, which is really cool, sharing what they're doing, what they're working on, coming together to discuss where they are in their marketing journey. And it's really amazing to see. And typically, people will ask me, "Well, how soon before we open should we get started? How soon before we open should we contact you and get started with our marketing?" And typically, it's between three and four months of opening is what I would typically recommend. We do have people contact us ahead of time and I say, "Just wait until three or four months. That's a sweet spot." And what's really cool, and I'll share this quick story, is does this always work? And I'll share the story of Cassandra. Cassandra came to me and she said, "You know what? I've seen you work with Shana Home. And I've seen what you've done with Tiffany and Tiana. I've seen what you've done with Ashley and so many people. And so I knew if it's worked for them, it'll work for me." But what was really interesting is that she started doing her posts. She started showing up and doing our Facebook Lives and, well, the engagement did not come. And she came to me, she said, "Am I doing something wrong? Like what's going on? I'm really getting frustrated." And I said, "You know what? The only thing is that we haven't given it enough time. Like you've been doing this for three weeks, four weeks. So just trust the process, trust the framework." And sure enough, when she opened, she had two months of patients there for her. Within two months, she actually decided to go totally fee for service. Within six months, she's now looking at bringing on an associate and she's actually saved cash out of profits to be able to equipped new operatories for expansion. And the only marketing that she's done is social media and Facebook marketing, implementing the framework. And so, if she can do it, if others can do it, you certainly can too. So one of the most common questions I get is, "Anissa, Can you help me?" And the answer is yes. And so whether you have just purchased a practice and you're ready to get patients, or you're building a brand new startup, our framework is here to help you. I'm here to help you and to lead you so that you too can have the same level of success as so many startups that we work with. Feel free to reach out to me on Facebook, Facebook Messenger, or reach out through our website. I'd love to be able to have a chat. All right, guys, I hope this was super helpful for you. We look forward to seeing you inside of our Dental Boss Movement Facebook group, where we have dentists that are coming together for support and action taking. And again, thank you so much for listening to the podcast. We'll chat soon. Thanks so much for listening to this episode of the Delivering Wow podcast with Dr. Anissa Holmes. We'll catch you next time.  

Jayme Amos is the owner and visionary behind Ideal Practices - a consulting group that helps startups create a road map for success. We first met in 2018 at the Delivering Wow conference over our love of TOMS shoes. Since then I've watched him build an amazing business that has gained a ton of respect. Right now, they have the most predictably successful startup practices out there.⁣ We dig into how startups are navigating a post-COVID environment, why he started Ideal Practices and his decision to move his family to Puerto Rico.⁣ Read the Highlights:  www.joshuascott.com/videos/value-over-discounts   GO LIVE is an interview show hosted by Joshua Scott.  Episodes are hosted live every week on Facebook and include some of the dental profession's top influencers and thought leaders.  Learn more about Joshua Scott at https://www.joshuascott.com.

On this episode of the podcast, I'm thrilled to be joined by Jennifer Turner, our very own Dental Hygiene Profitability Coach at Delivering WOW. Jennifer helps dental practices drive growth with key metrics, KPI's, scorecards, and business process improvement systems. Essentially, she gives you what you need to run a successful dental practice. Jennifer has had many incredible accomplishments throughout her career, including her former role as the Editor in Chief of Preventive Dentistry Canada, developing numerous webinars and authoring articles within the dental hygiene industry. Nowadays, Jennifer's primary focus is helping dentists get ‘the lightbulb moment' where they learn to believe in themselves, grow their careers and scale their dental practices. In this episode, we discuss: Who Jennifer is and what she's accomplished throughout her career Why Jennifer enjoys making dental professionals see that they are capable of achieving more How Jennifer can help the hygiene department increase revenue The importance of focusing on education to help scale your hygiene department If you'd like to learn more from Jennifer and find out how you can grow, scale, and market your dental practice, consider joining the Delivering WOW Platinum Mastermind group, where Jennifer is an active coach and you'll learn about practice growth, marketing, and so much more! To explore other episodes and for more info go to: deliveringwow.com/176

Have you ever worried about what would happen to your dental practice if you were unable to work? Jordan and Bryan Brenner wanted to create a safety net for dentists so that they would be protected in their time of need. So, they co-founded Dental Safety Net, a company that connects dentists to help support each other during difficult times. Dental Safety Net is a network of dentists and practitioners who are willing to go above and beyond for their fellow doctors. Their mission is to provide peace of mind for dentists and their families in times of need. If you have to unexpectedly stop working for whatever reason, Dental Safety Net has your back. They make sure that your business is protected as well as you and your family's financial well-being. In this episode of Delivering WOW, I talk to Jordan and Bryan Brenner about their company and how they can help dentists when life takes an unexpected turn. In this episode, we discuss: How Bryan and Jordan launched Dental Safety Net What Dental Safety Net is and how they can help give dentists peace of mind The power of forming groups of dentists to support each other What it's like to be a member of Dental Safety Net How Dental Safety Net has helped real dentists in difficult times How to become a member of Dental Safety Net To learn more about Dental Safety Net, you can visit their website or give them a call (206) 880-0513 To explore other episodes and for more info go to: deliveringwow.com/174

As dental professionals, we all want to provide the best care possible for our patients. But, it's not just about your capability and skill as a dentist. Delivering ‘WOW' to patients starts with the front office team and making sure patients have a great experience from the moment they schedule an appointment to the moment they leave the practice. So, how can you make sure you're delivering a WOW experience to each of your patients? Joining me on this episode of the Delivering WOW Podcast is Laura Hatch, the Chief Vision Officer at Front Office Rocks. Laura is committed to learning how to manage and empower team members. She is a Fellow of the American Association of Dental Office Managers, a national and international speaker for dental authorities like AADOM, Patterson, and Mid-Atlantic Dental Society, and has been recognized as one of DPR's Top 25 Women in Dentistry for 2016. She and her team at Front Office Rocks help dental practices train their teams in a way that makes sense for them. They focus on patient retention and carry out training online through videos and webinars, which means you can train your entire team whenever and wherever your staff learns best, desktop, phone, or tablet. In this episode, we discuss: Tips to improve training processes in your practice Why you should always schedule a time for training The importance of investing in training Why investing in your team is the best investment you'll ever make The connection between the front and back office of your practice   Want to learn more about Front Office Rocks and their training? Visit their website and discover how they can help change the way you train your team! Don't forget to grab a copy of Laura's book, ‘Step Away from the Drill: Your Dental Front Office Handbook to Accelerate Training and Elevate Customer Service.' To explore other episodes and for more info go to: deliveringwow.com/173

Are you thinking about creating a dental membership program for your patients? Dental membership programs can help dentists better-serve their patients. But, this type of dental membership can also help generate predictable recurring revenue for your practice and in this episode of Delivering WOW, you'll find out how. I'm joined by the founder and CEO of BoomCloud, Jordon Comstock. BoomCloud is a dental membership software company that enables dentists to reduce dependence on dental insurance by creating an in-house membership program for their practice. They make it easy for dental practices to administer membership programs that generate recurring revenue, attract uninsured patients, retain patients and help increase case acceptance. In this episode, we discuss: How BoomCloud helps dental practices build dental membership programs How a dental membership program can help you to create and maintain an additional income stream for your practice The benefits of building a dental membership program Why patients want to sign-up for dental memberships The problem with traditional dental insurance companies How a dental membership can reduce your dependence on third-party insurance companies How dental memberships help to increase patient loyalty and retention A brief overview of monthly and yearly pricing plans To find out more about creating Dental Membership Programs with help from BoomCloud, visit their website or email Jordon directly – jordon@boomcloudapps.com You can also download Jordon's eBook – How to Create & Grow a Dental Membership Program. To listen to this episode of the podcast, click here.

Patients who have periodontal disease often struggle the most between office visits, which is why I invited Tanya Dunlap, the Managing Director at Perio Protect LLC, onto this episode of the Delivering WOW Podcast to talk about their non-invasive trays. Perio Protect LLC use Perio Tray Therapy to give patients with periodontal disease an effective option with prescription tray delivery of a low concentration of hydrogen peroxide gel deep into periodontal pockets. Using this type of non-invasive tray therapy delivers treatment deep below the gum line, helping patients achieve much healthier gums. Tanya joins me for a highly educational discussion about tray therapy, how you can help patients get healthier gums and how you can implement this type of treatment in your own dental practice. In this episode, we discuss: How Perio Protect helps patients get healthier What type of patients would really benefit from Perio Protect's non-invasive trays What makes the Perio Tray Therapy different to anything else on the market How the Perio tray works and what drugs you can use with it How to select patients to be a candidate for tray therapy Financial aspects of Perio Protect's Tray Therapy including insurance and billing information To start implementing Perio Protect's Tray Therapy treatment in your own practice, head over to providers.perioprotect.com or email support@perioprotect.com – remember to mention Delivering WOW to get the discounted rate and receive your first set of Perio Trays for FREE! To listen to this episode of the podcast, click here.

Dr. Anissa Holmes, CEO of Delivering WOW, brings the heat with two practical ways we can be stepping up as leaders in our practices and our communities. Read the Highlights: https://www.joshuascott.com/videos/2-ways-to-step-into-leadership   GO LIVE is an interview show hosted by Joshua Scott. Episodes are hosted live every week on Facebook and include some of the dental profession's top influencers and thought leaders. Learn more about Joshua Scott at joshuascott.com.

On the Delivering WOW podcast this week I'm thrilled to be joined by Ryan Lee, a Financial Advisor and the Co-Founder of Cashflow Tactics, who in an interview recorded before the recent pandemic, reveals how dentists can grow their practice, escalate personal wealth and reach a level of financial freedom. Cashflow Tactics empowers those seeking a life of financial independence with the tools and strategies necessary to grow wealth, build cash flow, and create financial freedom. Together, Ryan and I talk about why it's so valuable and important to take a strategic approach towards gaining financial freedom. ​​Ryan also shares some cashflow tactics to help maximize personal wealth while growing your dental practice at the same time. Now is a time to focus on the future, for you and your business, and I truly hope you will find these strategies useful. In this episode, we discuss: What Ryan Lee is known for and how he helps practice owners and dentists stimulate cash flow Why it's so important to strive towards financial freedom How to develop a strategic approach to help you increase your income The difference between production, collection, and profit Why you need to be intentional about increasing cash flow How Ryan and his team at Cashflow Tactics empower people with money Understanding that money is just a tool and you just need to learn how to use it To find out more about how Cashflow Tactics can help you gain financial freedom using the Financial Freedom Formula, head over to: https://cashflowtactics.com/wow To listen to this episode of the podcast, click here.

In this trying time when the world is faced with so much uncertainty and fear, it's more important than ever that we come together as a community – even if that means we can only interact virtually. The ADA (American Dental Association) is recommending that dentists nationwide postpone elective procedures in response to the spread of the coronavirus disease. This is said to last for at least three weeks, but it may continue longer depending on the development of COVID-19. In response, I decided to reach out to Michael Anderson, the Co-Founder of Wonderist Agency, a full-service dental marketing agency. Wonderist Agency delivers the best in dental marketing, with a smile. They also specialize in virtual consults, which is something that many dental practices are likely to shift towards during this difficult time to connect with patients and team members alike. Michael and I discuss how dental practices can leverage virtual solutions to help assist through COVID-19 such as hosting virtual consultations with patients, training team members, and how to cope with the impact that COVID-19 will have on things like patient care, team training and revenue. In this episode, we discuss: How to leverage virtual consults How to determine what cases are classified as emergencies How you can be there for your team and patients during trying times like this Everything you need to know about hosting virtual consults How to use Wonderist's virtual consult software at no cost If you want to use the same virtual software that Michael talked about in this podcast episode, head over to https://www.yourvirtualconsult.com, where you can access the software at no cost during this time. Although the site will ask for your credit card information to sign-up, you will NOT be charged. Remember to use code FIGHTCOVID19 to benefit from the no cost virtual consults offer. I hope that you find this episode helpful and please know that my team and I here at Delivering WOW are keeping you all in our thoughts and prayers and we hope that you, your families, and team members stay safe and healthy.

I'm delighted to bring you this episode of the Delivering WOW podcast, featuring Tom Comerota of Dental Stores. Tom is helping offices across the country scale their business and increase their revenue by introducing products, services, and membership plans to their practice. And he does it all without stocking any inventory in the practice. His amazing model increases customer retention and profitability, while making quality dental care more affordable and accessible for everyone. It's an amazing concept and I'm sure you'll find it eye-opening! In this episode, we discussed: What Tom is doing with Dental Stores and how offices are benefiting Why it's important to offer services and products to your customers online What a membership plan is, how it works, and why it is so valuable The future of dental offices How to add value to your customers through services and products The intricacies of running a membership for its full life cycle To find out more about Dental Stores and the work Tom does, head over to their website. Tom also has an exclusive deal for Delivering WOW listeners, so if you would like to claim your special offer, just follow this link and enjoy another perk of listening to this show! To listen to this episode of the podcast, click here.

In our always-connected times, marketing has moved away from flyers and word of mouth referrals (though they're still helpful!) and towards digital and internet marketing. For some people, this is exciting. For others, it's like a nightmare come to life! If you know you should be marketing your practice online but don't know where to start, Adam Zilko is one of the best people you could ask. His company, Firegang Dental Marketing, works with dental practices across the country to make marketing work for them in a way that is reliable and provably effective. Well here's the great news – you don't need to find Adam to hear his advice, because he's my guest on this episode of the Delivering WOW podcast! We talk about digital strategies for dental practices and Adam shares a very special offer for Delivering WOW listeners. In this episode, we discuss: What Adam and his team at Firegang Dental Marketing do Whether it's better to handle marketing in-house or with an agency The best way to start marketing your practice online Why data is the foundation of great marketing How to not waste your money with digital marketing If you'd like to find out more about Firegang Dental Marketing, check out their website or give them a call: (800) 398-0979. And don't forget to get your exclusive Delivering WOW deal from Adam here. If you're a member of my mastermind, you can unlock your own unique deal here! To listen to this episode of the podcast, click here.

The Dentistry Live Summit is aimed to bring together social media groups from all aspects of dentistry. We will have speakers on insurance, group practice ownership, marketing and more. Aaron Boone of MVP Mailhouse uses data to change the way you think about direct mail. By mapping out your current patients, you can target similar demographics. Look for a deal at the Summit. Kinzie Hess Broxson of PK Performance Solutions will be speaking about insurance and how to improve claims acceptance. She will be addressing specific questions and claims to learn together. Send the EOBs to kinzie@dentallogic.io. Carlos Rodriguez, RDH is the King of Dental Comedy. Hygienist by day, comedian by night. Sandy Lee of Lighthearted RDH is excited to bring the joy and connection to other hygienists who can sometimes feel isolated. Dr. Anissa Holmes of Delivering Wow will be at the Summit sharing framework for delegations in your practice.   Heather Kirby of RDH Rant started the group because she wanted to find a group of real people who can share their struggles. The group has over 10,000 hygienists only. She feels that it's important to network and break away from the keyboard warrior mentality. They also love to pursue charity work in destistry or helping children. Nathan Ho is from the Dental Win Win group. He is speaking at the event as well as hosting his own Summit in Dallas this spring. Dr. Len Tau of Birdeye will speak on reviews and improving your local image. His group and podcast, Raving Patients is designed to help you get great reviews and how to handle a negative review and turn it around. It's important to educate your entire team if you want to implement what you learn at an event. Dr. Robert Pick will be showing the Purple Cow Wow way to the Dentistry Live Summit. Distinguishing yourself from your competition is the way to set yourself apart. Dr. Janice Doan is an entrepreneur panelist who runs her three dental practices. She is bringing her expertise and innovative ideas for growing your business as a team. Summit deal: Buy 1 get one free ticket Deal 2: Pay for 3 team members and the doctor goes free

Have you ever wondered how to engage your readers, audience, or clients on a deeper level? I'm joined on this episode by Dr. Anissa Holmes, a leader in the dental industry. As an author, coach, entrepreneur, and business leader, she has impacted thousands of dentists through her training and content. No matter your industry, you'll learn how to truly deliver a WOW experience to those you serve. You can find the full show notes here: https://kentsanders.net/143. Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com.

Have you ever wondered how to engage your readers, audience, or clients on a deeper level?  I’m joined on this episode by Dr. Anissa Holmes, a leader in the dental industry. As an author, coach, entrepreneur, and business leader, she has impacted thousands of dentists through her training and content. No matter your industry, you’ll learn how to truly deliver a WOW experience to those you serve. You can find the full show notes here: https://kentsanders.net/143. Need a ghostwriter for your next project? Learn more here:  https://inkwellghostwriting.com. 

I'm thrilled to welcome Tom Brown, the Vice President of Sales at LocalMed, onto this episode of the Delivering WOW podcast. Tom is an old friend of mine and we go way back. I'm also happy to announce that he will be joining us at this year's Delivering WOW Live Summit event, which takes place in New Orleans, LA on March 13-14th 2020! Tom has over 20 years of sales leadership experience and has a very unique relationship style, process-oriented approach to sales. He is very passionate about helping dentists grow their practice using real-time online scheduling. LocalMed makes it easy and convenient for any patient to book an appointment with your practice. Not only that, but patients can book an appointment even when your dental practice isn't technically closed, ensuring that no patient's inquiry is left unanswered. With LocalMed, your dental practice is open for scheduling 24/7 and makes things like scheduling appointments and synching them up to your calendar a piece of cake. Almost everyone I know in the dental community is a client of LocalMed, which speaks volumes about the company's ability to really help dentists grow their practice. In this episode, Tom talks about LocalMed in more detail, revealing who they are, who they serve, and how they can help scale your dental practice. In this episode, we discuss: How LocalMed has grown since its launch in 2011 What LocalMed is known for How dental practices can use it to schedule appointments How to increase patient retention How LocalMed can help reduce no-shows and cancellations Tips to make booking appointments with your practice easier for patients To listen to this episode of the Delivering WOW Podcast, click here. 

This week we speak with the fabulous Dr. Anissa Holmes! We discuss her upcoming Delivering Wow Summit in March. OYF will be attending and Carlos will be performing at the VIP event on Thursday 3/12. We had an awesome time learning how she started and why she developed the Delivering Wow system. So sit back, relax and get your life together while you enjoy the latest episode of OYF. Thank you all for listening.  Love Carlos and Sandy Lee Disc Code: OYFLHRDH  Delivering Wow Summit    

Dr. Anissa Holmes is the brains behind Delivering Wow. They are now releasing the Delivering Wow marketing content. It began from a difficulty for her own office to come up with ideas and campaigns to help keep content fresh. They have spent the past year developing copy and content in addition to specialty campaigns for 12 different high value services. Each one includes images, social media content, and even blog posts. There are also share funnels for each one. Why was it important to try it in her own practice first? She realizes that if her own office was having the issue, they weren't the only ones. Google is expensive because Google realizes that people are typing in to find things, so they charge a premium to advertise to those looking for specifics. Social media uses some of the same concepts from old school marketing, just updated to the current climate. The point is to get people talking about your practice. Consistency will be the key. Just copy the image, paste you applied information, and post your campaign. The campaign is about an idea and is aimed to get patients involved and sometimes your team as well. If your worried about getting stuck, there is an active community to share ideas and help you with your campaigns. Project Smile is a great campaign that gives away your own skills in dentistry to someone in need. The campaign only costs about $100. Engagement upwards of 5000 people have been noted, and it is the kind of campaign people will talk about and share. People submit their stories and photos about why they should be the recipient of Project Smile. It is a great way to make a direct impact in their community. The marketing campaigns are usually $297/ month. Nifty deal is $197/ month the first month. Go to https://www.deliveringwowmarketing.com/monthlymarketing paying yearly will save you about $1500. Use the code: niftythrifty The Delivering Wow Summit is March 12-14th 2020 in New Orleans. The VIP day before is specifically for doctor leadership. Excellent speakers on everything for your team and docs, a Whitening Ball set in Mardi Gras World, and great opportunities for personal growth. Go to https://www.deliveringwowsummit.com/ and enter code: Nifty Thrifty for $100 off

Business and People Podcast With Walt Bayliss Episode 35: Carrie Zimmerman on Building A World Beating Organisation and Delivering WOW. FINE is never something you should be. If You're just 'fine' and the results you deliver are 'fine' and your day at its end was 'fine', then you haven't lived on the edge of Chaos like Carrie. An amazing interview where building an incredible company started with integrity and passion. Enjoy (and don't forget to hit subscribe at http://businessandpeoplepodcast.com :) )

With Christmas just around the corner, it's time to think about others and how we can give back to our communities and people in need. Ian Lynch, the CEO of Legend Networking, is on a mission to transform the smiles of children who have been abused. Legend focuses on serving the dental community and their gift campaign, Smiles for Christmas, is about helping children in need. Giving toys, food, and clothing is an impactful way to provide comfort to children who need it most. Many of these children will have no toys to play with at all, which is why toys are a huge part of Legend's gift campaign, to show these children that they are not forgotten. Smiles for Christmas also focuses on providing children in need with clothing and food and in this episode of the Delivering WOW podcast, you'll learn how your dental office can help make a difference this holiday season!   In this episode, we discuss: Why Ian launched ‘Smiles for Christmas' and how his childhood impacted his decision and passion to help others How Legend Networking's charity, ‘Smiles for Christmas' is helping children this festive season How you can get involved and donate toys, food, and clothing to children in need How your practice can be in with a chance to win some amazing prizes Why it's so important for dental practices and teams to give back this holiday season   To find out more and to explore other episodes, head over here. 

Dr. Glenn Leon Vo is a practicing Dentist, coach, podcaster, and an expert Karaoke singer. As the creator of The Nifty Thrifty Dentists, Dr. Vo negotiates discounts and deals to help his fellow Dentists save money. He also works with Dental companies and their teams to help grow their businesses using Social Media. Dr. Vo is a coach with Delivering Wow and also co-hosts The Nifty Thrifty Dentists podcast with Dr. Vinh Nguyen. Dr. Glenn Leon Vo continues to run a multi-million-dollar family practice with his wife Dr. Susan Tran. They are the proud parents of two awesome kids, Kylie and Jackson and a feisty Beta fish named Dory.

If you want to scale your practice, you need to believe that you can. You also need to have a great team that you can trust to help you achieve practice goals and work together to build a successful and profitable dental practice. On this solo episode of the Delivering WOW Podcast, I talk about the true power of belief. Over the years, I've seen some practices grow by up to 70% and many members inside the inner circle of the Delivering WOW's Platinum Mastermind group have experienced amazing practice growth too. When you peel back the layers and really think about how all of these practices managed to grow so fast, it all comes down to the power of belief. They believed in themselves, their team and their practice. It was that inner belief that steered their decisions and helped them to achieve their dreams, both inside and outside of their practices. In this episode, I discuss: Insider secrets that have helped practice owners grow their practice The importance of having the right people in your practice Why belief is so powerful and a crucial part of being able to successfully scale your practice How to change your perspective by telling yourself empowering things that will motivate and inspire you to hit your goals Why having belief in yourself, your team and your practice is so important and shouldn't be overlooked For more information and to explore other episodes, click here.

In this episode of the Efficient Practice Podcast, I have the great pleasure of interviewing arguably the top Marketer in the World for Dentists and my friend of many years, Dr. Anissa Holmes. She has received critical acclaim for the massive impact she’s making in the dental field and is dispelling the myths of marketing for dental practices around the world. Dr. Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. Dr. Holmes has also been featured in the TOP selling business books, The 30-Day Book and Rise of the Youpreneur. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of the Platinum Mastermind, an Online Coaching Community for Dentists and Teams and runs Facebook Boot camps to help practices learn how to effectively use Social Media and Digital Marketing. In this episode: · The evolution of Delivering Wow and the social media process to rapidly scale your practice · How to use social media to market your practice at a fraction of the costs of traditional methods · Techniques to brand your practice · The Delivering Wow 21 day Marketing Challenge and the incredible results of its participants · And so much more… To learn more about Dr. Holmes and her marketing programs: Go to: http://www.deliveringwowmarketing.com Gifts to Friends of the Show Use code EFFICIENCYBOOTCAMP to save 10% on FB Boot Camp Use code EFFICIENCYCHALLENGE to save 20% on the 21Day Marketing Challenge Note: I know that there are many podcasts that you could be listening to. Thanks for choosing mine! I appreciate you! So, if you enjoyed this episode, please share it with others! **Also, kindly subscribe to, rate and review the show The Efficient Practice Podcast at ITunes. Reviews really help to rank the show, and it allows me to deliver beneficial content!

Hi, guys and welcome to another episode of the Delivering WOW Dental podcast. Today is going to be a little bit of a coaching session and today, we're going to be talking about how do you assume leadership? How do you level up, to be able to run a successful dental practice? So, what I see happening, so many times, is doctors are reaching out to me and they're blaming their team, right? They're like, "Oh, well, my team does not want to do vision boards. My team does not want to do scorecards. My team does not want to stay past 4:00 PM. My team does not want to, my team does not want to." Right? Then, I look at practices where the teams are super pumped up and excited to actually help the business grow. I want to talk to you guys today about, how do you get that team that is excited to be able to work alongside you, to be able to create a really amazing place inside of your community? What I see happening, so many times with practices, is that, to be honest with you, you have not necessarily done due diligence in hiring. What I mean by that, for you who are practice owners who are listening to this podcast, it's super important, before you even think about hiring a team member, that you're super clear about what you are expecting out of them. What is going to be their job description, right? Also, making sure that they are clear, in terms of what is expected of them, right? For example, if they are an office manager, it's not going to be possible for them to say, "Well, I can't come in until 10 o'clock." Or, "I can't work on Thursdays." Right? It's not going to be possible, because the office manager or the team lead, they are the one who is essentially running the business for the doctor. Taking the doctor's vision and carrying it out, ensuring that all projects, in terms of community service and marketing projects are being done, whether they're doing it or not, right? Overseeing to make sure that it's done. Making sure that processes are continuously being built, systems. Written documentation of processes, making sure that the practice is growing week-to-week. That scorecards are being done right. If you're getting resistance, doctors, from your office manager, saying that they are not able to do the things that need to be done, to be able to run the business, then either, to be honest with you, you've made a bad hire, right? It's not the right person for your culture. Or even more so, what happened is that a lot of times, we have not been clear about our expectations. What I find a lot, is that doctors are really amazing people and they are very kind. Sometimes, they're very afraid to step up and be a leader. If they are not happy with something that they're seeing in their business, they keep quiet. I can tell you one thing that I've always said in my business, is that if somebody is going to be disappointed, it's not going to be me. It's not going to be me. I'm going to make sure that what we believe in is going to happen. If that means that, for example, we have made a decision that we are going to do one marketing campaign every month to help all the community, then it has to be done. Or, if we're going to give headphones and iPads to our patients while they're having a procedure done, so that they can listen to music, it has to be done, right? As you're stepping into leadership, for many of you guys, it's super important that you understand that the business that you are running, you will get what you deserve, or you will get what you put into it. Or, you will get what you envision for your business, right? If you have a vision to be able to have a business where people are working alongside you, then first, you have to visualize that. Number two, you have to look at the employees that you have right now and think, "Are they there with my vision?" One thing that we do inside of our platinum program and our inner circle, is we always want to make sure that we can get the teams aligned and we see who is on our team or not. Who's going to be a part of our practice vision or not. We find that out really early. Typically, what I find is, when we work with practices within the first year, there's changes in their team. Why? Because the doctors become better leaders. They know clearly what they want, they know what they're going to tolerate and what they're not. They're going to be better at hiring and being very clear and specific about what the roles are, right? So, one of the things that we do with teams, of course, are the vision boards. Some people think that that's a little, silly exercise, but it's actually not a silly exercise. Having vision boards allows you to see what team members are going to give you pushback, or what team members are going to be excited, because guess what happens? Once the business grows and everybody works together, the team can achieve whatever is on that vision board. If they truly believe that they are in the right place with the right doctor, with the right teammates, then there's nothing that the team cannot do together. As I start looking at, how can I grow businesses, how can I work alongside practice owners so that they can get to time and financial freedom? It is super important to be very clear, in your mind, about the business that you are going to have. Not one that you wish or hope that you're going to have. Not Looking at what others have and being envious. I see some of the people that we work with, they've got amazing teams and they come to us and they're like, "You know what? We've just flatlined. We have been in other coaching programs and nothing has changed. Our team wants to be able to get to the next level and we a need next level of training to be able do that." I love when those practices come to us and then we have some that are, quite honestly, a mess. There's a lot of resistance and negativity on the team and the doctor is afraid to step up and be that leader. So, if you're listening to this and you are that leader or that future leader in your business, I encourage you, make that decision today, right? Make that decision today, that you're going to have that practice that you dreamed of. We spent a lot of time going into dental school and have put a lot of time, effort, expense and tears into building an amazing business that's going to allow us to be able to help a ton of people inside of our community. It's no way that we're going to be able to do that alone. We have to have dedicated people who are working side-by-side, arm-by-arm with us, so that we can achieve the goals. We start looking at, "We need to have weekly scorecards done so that we can know if the doctor production per visit is high or low. We need to make sure that the whiteboards are being done. We need to make sure that the AR is kept below a certain amount." Right? There has to be consistent processes. If you have a team that's giving you pushback or making excuses, you're never going to achieve your goal, right? A lot of those key metric tools that we utilize are there to be able to even highlight and see weaknesses. You look at, for example, if a hygiene production per visit is low, I can look at it and say, "Well, why is this so low?" When I'm reviewing scorecards at practices and then the doctors are like, "Well, my team member offered sealants to patients, but they told them 'no', so they're uncomfortable talking to the patients about sealants." I'm like, "Okay, well this is an opportunity for training." Like, "Don't accept that." Like, "Your team has to be trained on how to have verbal skills. They have to know that 4 out of 10 people are going to tell them 'no'." Just expect that. So the first four, you're like, "All right, that was one of my four." Then, the fifth one tells you, "Yeah." You have prevented a health problem and them having a cavity, right? The benefit is definitely more than being afraid to have a conversation or communicate, you know what I mean? Anyway, I hope this helps. I am just about to pull into my office right now, but I just wanted to send out that message today to you and I hope it speaks to you. We will chat soon. Again, if you have not joined us inside of our Facebook group, please join us at the Delivering WOW hangout. Once you're in there, please make sure that your introduce yourself so I can know who you are. I love Facebook Live videos, so if you can even come on and do a Facebook Live and introduce yourself, tell us a little bit more about you, we would love to get to know more about you and your practice. All right, guys, take care. Until next time, keep delivering WOW.

Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. I actually wanted to come and talk to you guys about hygiene reappointment rate. So that is the number of patients, or the percentage of patients, that have a next appointment scheduled for dental hygiene. Now, what's been really interesting is I am going through Q3 planning with our inner circle, and we've got a few new people that have just joined our inner circle, and a few of them are really rocking their hygiene reappointment percentage, and we had a few that are not quite there yet. And what's really interesting that I tell people is that there's always going to be something that you're focusing on. You might be focusing on learning how to do a new service, so you're taking CEs, right? You might be focusing on creating a process for how you answer the phones, right? So there's things that you're going to be focusing on, and because you're focusing on that, you're not even thinking about other things. But, however, once you have processes in place, or you have a coach or your mentor, or you have tools, such as scorecards, to be able to look at things consistently, that's when change can really happen, right? And so I wanted to talk to you guys about a simple and easy process to be able to have consistency with your hygiene reappointment rate. Now, why do we want to do that? The reason why is that we have patients who are coming in. Our role is to keep them healthy, and if patients are slipping through the cracks, meaning life happens, time passes, and before you know it, a year passes, they are no longer in the healthy zone for many of them, right? Years pass, and again, bacteria's continuing to grow and grow, and they're missing lots of places, right? So we start looking at how can we help our patients to be more consistent. How can we create processes that patients do not have their healthcare slip through the cracks? And it is really looking at how do we have processes in our practice that can help hold our patients accountable. And so I just wanted to share a process with you that has allowed me and my practice, as well as the practices that we work with Delivering WOW to be able to consistently have at least a 97%, 98% hygiene reappointment rate. Now, why do I say not 100? Because there are going to be patients who quite simply cannot have a pre-booked appointment. A few examples in my particular practice is we have some people who live all over the world, so they may live in England, they may live in Canada, they may live in parts of the Caribbean, they may live in different places. And so they may not be able to set their next appointment, because it's only when they come in and they travel on specific holidays where they have their dental work done. We also have students who are in university, and so we're not 100% sure when they will be back in town. Same thing, we have students who are in boarding school, and so those students will typically come home for Christmas, and they'll come in the summer, and we'll see them during those specific times. But outside of that, I really want to make sure that all of our patients have a next appointment on the schedule, and so what we have done is we created a process, and how it works is when Mr. Joe comes in, we say, "Hey, Mr. Joe, I'm going to go ahead and make your next appointment for six months, and if it does not work for you at the time, then we can always change it. But we found that a lot of times, life happens, and what happens is that in the past, before we were pre-making appointments or pre-booking appointments, a lot of times patients just, life happened and things slipped through the cracks. And we want to make sure that we keep you on track, because as you know, when you're cleaning your teeth at home, you're not able to get everything. You're doing your best, but when you come in, we have mirrors and we have lights, and so we want to make sure that we keep you healthy and keep you consistent." Now, there are going to be patients, of course, that say, "Well, I don't know where I'm going to be in six months," and so this is a process that will allow them to feel comfortable still making the appointment. So what we do, or what we have done, is inside of our practice management software, there's always a color where you can have a customized, for example, you will have an area that says left message, and it will be a customized color. Maybe it's going to be purple. You have one that says confirmed. You have all of these different colors that can be there to code your appointment. So what we did was we actually created a new code, and it was called pre-booked. So we have Dentrix. We went in and we created an additional one called pre-booked, and we actually chose the color red. And so what we do is when we make the appointment, we will always want to make the appointment if possible the same day that the patient is in, and around the same time. And if we're always doing that, then that appointment time and day will pretty much always be available, right? So we'll go ahead and put that in, make sure that works for the patients. We will go ahead and choose the pre-booked color, and then what we do is fast forward six months every month, sorry, every Monday. What we do is every single Monday we look at, the front desk looks at, the next week's schedule, and anyone who has a red as a color code, we know that they were pre-booked six months ago. And so the front desk calls them, says, "Hey Mr. Joe, just reminding you that we had scheduled an appointment for you. It's going to be next week, Tuesday, at 2:00PM. Confirming that that time works for you. We look forward to seeing you then." And they'll say, "Yes, sounds great. I'll see you then." And we'll go ahead and get them confirmed. And if they say, "Oh no, I'm traveling," we say, "Not a problem. We can go ahead and move that appointment for you," and we go ahead and say, "When are you coming back from your travels?" And they'll say, "Well, I'll be back on a specific date," and we'll say, "You know what? Let's wait about a week, because I'm sure you'll be busy when you get back, and if you'd like we can schedule it the following week, if that works for you. We can do either morning or afternoon. Which would you prefer?" And so the goal here is to never let the patient actually come off the schedule. If they cannot make it, you find another time, because what you want to make sure, and this is the verbiage, is that you don't have their healthcare slip through the cracks, right? And what we have found is that when patients say they will call back, life happens, and before you know it, they're three months, four months, sometimes a year, even, past due. And you can tell the patients that, because that's the truth, right? And it makes sense, and they're like, "You know what? You're right. Let me go ahead and make that appointment." And so that is the process. Now, there are going to be some patients that you're not going to get on the phone right away, so you do have an opportunity to make a few attempts. Also, as you know, there are automated processes, so we have that in place, as well. That can send an email reminder or a text reminder to the patient, and so we have that process in place, as well. But it's really nice to be able to have that phone call, because that's when patients will say, "Oh no, I'm traveling," because sometimes what happens, I know I've had this happen, as well, I'll have an appointment and I mean to call, I mean to call, but I get busy and then I'm like, "Oh no." Like it's the day before or two days before. And so if somebody called me a week ahead, and I knew that I was traveling, then I could just move the appointment, and you would have less opportunities there, in terms of the practice, to have people who are no-showing or are breaking appointments. And it's also an opportunity, as well, to be able to look at unscheduled treatment that they have not actually completed within the six months' time, and you can go ahead and get that scheduled while they're already there. Again, "Mr. Joe, you're coming in for your cleaning. We noticed that you still have two fillings that have not been done in the last six months. We'd like to get that scheduled for you while you're coming that same visit, if that works for you, so that you don't have to miss more work. We can just get it all done while you're here, and you'll be done with all of those fillings." So that's kind of the verbiage, and again, that allows you to be able to increase the production on the doctor's side, while you are also, of course, keeping your hygiene schedule consistently booked and filled. And you know, it's really interesting, a lot of times we focus on marketing, and you'll have 10 patients a month that you're getting from marketing, or 20, or 30, or 90, or whatever the number is, and a lot of times, practices are not actually checking what's happening in the back door, and you have patients that are falling through the cracks and just as you're getting 20 patients a month, you have 20 that are becoming inactive every month or have not come in for the last 18 months. And so this is a really great process that's going to allow you to be able to keep your patients healthy, keep them on track, have a really great process for communicating with your patients, making sure that you are not having patients slip through the cracks, as well as allow you to be able to do more restorative work and get that unscheduled treatment rescheduled. So I hope that helps for you, and I really love being able to share all of these amazing tips and strategies with all of you. You are my people, and I love our Delivering WOW Podcast listeners, and our Delivering WOW community. Now, if you haven't had a chance, please make sure you're joining us inside of our Facebook group, which is deliveringwowhangout.com. And if you haven't had a chance already to sign up for our next marketing and practice growth challenge, you can do that by going to deliveringwowchallenge.com. All right, guys, that is it for today. Take care and keep Delivering WOW.

Anissa Holmes: What's up, guys? And welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. So I just want us to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. And what's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success, right? Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses. And all of the practice owners that I spoke with this week who were interested in Inner Circle... First of all, they all signed up for inner circle. Anissa Holmes: But the interesting thing is that they were so excited, they were all in. They had done their homework and they were ready to get results, right? And it really makes me think about action takers. And interestingly, the same thing for me. A few weeks ago, I did a speaker training. And it was amazing. It was phenomenal. And so, as many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. And so I want to go all in to being able to deliver the best presentation ever. And so I'm speaking to another friend who is an amazing speaker and he actually works with men. He has a men's group that helps men to be better husbands and it's amazing. And so he had a speaking trainer that he has worked with as well. Anissa Holmes: And so I'm really overly obsessed with this whole thing right now, maybe. But I went all in and interestingly, the next training is a week and a half from now and it's in California. And of course, I'm like, "I know this person can help me, I know they can get me results. I see what they've done with my friend." And I did some research and I was just like, "I'm all in." And I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. And what's interesting, by the way, is that the doctors that joined my inner circle this week, they... Interestingly, money was not a big topic of discussion for them. Anissa Holmes: It was just like, "I want in. It doesn't really matter, the cost and because know it's going to give me results." And they did not micromanage, asking so many questions about the process. They just have seen how we've helped them already and they see the people that we've helped and they decided to be all in. And they're going to have amazing success and I'm so excited for them. And I think about calls that I have with some people who are interested in joining the platinum and we are on a call for a really long time and at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." Anissa Holmes: But then we come off the call and... Actually, before we come off the call, they were like, "Oh, how much is it a month?" And, "Oh gosh," and I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program." And if we can't grow your business, teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra $10,000, $20,000, $30,000, $50,000 a month.... If we can't give you that with our program, we might as well just shut it down. And so despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe that the investment can get them to the next level. Anissa Holmes: Maybe that's it. But I find a different pattern and that pattern is that some people are just really slow. And one of the guys today, I was on the phone with him and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business. But I know the program is amazing and I know it helps people get results." And so I'm like, "What's going to hold you back and what's holding you back? If it's okay, if I can get permission to coach you for a little bit." It's what holds people back from growing, is procrastination. And what holds people back is not taking a leap of faith and believing them themselves and giving themselves an opportunity to be successful. Anissa Holmes: And so they just do nothing and give themselves a chance to perhaps have failure. I don't know. Interestingly, as I've become... really started to own this whole mental space of my own, of knowing and having the confidence that what we're doing is crazy life changing and it's not being taught in any other programs. I'm just asking people, "Can I give you my... Can I get permission to just coach you on this?" Because that's what good coaches do. And one of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt because you're not going to grow if I just am your friend and I don't point out what you need to work on. I love you so much to kick your butt." And she's like, "Yeah, I know. That's what I need." Anissa Holmes: So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind or Delivering WOW. Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around and procrastinating and thinking about it is robbing you of time where you can be successful. So I hope this message speaks to you and I'd love to be able to get to know more about you and your practice and if there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve and I want to see you be successful. All right guys, that is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com and we'll chat soon.

Anissa Holmes: What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. I just wanted to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week, and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. Anissa Holmes: What's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success. Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses, right? And all of the practice owners that I spoke with this week who were interested in inner circle, first of all, they all signed up for inner circle. But, the interesting thing is that they were so excited. They were all in. They had done their homework. They were ready to get results. It really makes me think about action takers. Anissa Holmes: And interestingly, like the same thing for me, a few weeks ago I did a speaker training, and it was amazing. It was phenomenal. As many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. So, I want to go all in to being able to deliver the best presentation ever. I'm speaking to another friend who is an amazing speaker, and he actually works with men. He has a men's group that helps men to be better husbands, and it's amazing. He had a speaking trainer that he has worked with as well, and so I'm really overly obsessed with this whole thing right now maybe. But, I went all in. Interestingly, the next training is a week and a half from now, and it's in California. And of course, I'm like, "I know this person can help me. I know they can get me results. I see that what they've done with my friend." I did some research, and I was just like, "I'm all in." Anissa Holmes: I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. What's interesting, by the way, is that the doctors that join my inner circle this week, they, interestingly, money was not like a big topic of discussion for them. It was just like, "I want in. It doesn't really matter the cost, and because know it's going to give me results." They did not micromanage asking so many questions about the process. They just have seen how we've helped them already, and they see the people that we've helped, and they decided to be all in. They're going to have amazing success, and I'm so excited for them. Anissa Holmes: I think about calls that I have with some people who are interested in enjoining the platinum. We are on a call for a really long time. And at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." But then, we come off the call, and you know ... Actually, before we come off the call, they're like, "How much is it a month?" And, "Oh, gosh." You know? And I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program. And if we can't grow your business teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra 10, 20, 30, $50,000 a month, if we can't give you that with our program, we might as well just shut it down." Anissa Holmes: So despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe. I don't know. Maybe they don't believe that the investment can get them to the next level. Maybe that's it, right? But, I find a different pattern, and that pattern is that some people are just really slow. One of the guys today, I was on the phone with him, and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business, but I know the program is amazing, and I know it helps people get results." Anissa Holmes: So, what's going to hold you back? And what's holding you back, if it's okay if I can get permission to coach you for a little bit, is what holds people back from growing is procrastination. And what holds people back is not taking a leap of faith and believing themselves and giving themselves an opportunity to be successful. So, they just do nothing and give themselves a chance to perhaps have failure. I don't know. Anissa Holmes: Interestingly, as I've become really started to own this whole space of ... or mental space of my own of knowing and having the confidence that what we're doing is crazy life-changing and it's not being taught in any other programs, I'm just asking people, "Can I give you my ... Can I get permission to just coach you on this?" Because that's what good coaches do. Anissa Holmes: One of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt. Because you're not going to grow if I just am your friend and I don't point out what you need to work on, right? I love you so much to kick your butt." She's like, "Yeah, I know. That's what I need. You know?" Anissa Holmes: So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind, or Delivering WOW, right? Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around, and procrastinating, and thinking about it is robbing you of time where you can be successful. Anissa Holmes: I hope this message speaks to you. I love to be able to get to know more about you and your practice. If there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve, and I want to see you be successful. All right, guys. That is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com, and we'll chat soon.

Speaker 1: Hi, guys. Welcome to another episode of the Delivering WOW Dental Podcast. Wow. It has been a while since I've come on and done a podcast from my car. Actually wanted to just jump in here and just tell you guys what I've been working on. I've been super busy, as many of you guys know, building out the back end of our Delivering WOW Platinum Mastermind program, which is where we have all of the different industry coaches. We've also been working in the mastermind creating content for our social bundles. We've been just adding on more and more resources for members who are currently in our programs. So, a lot of focus has been put to that, which, unfortunately, means that I have not been as consistent with the podcast. But fortunately, all of that work, or the majority of it, is behind me. I'm really excited to get back to our podcasts from the car. Speaker 1: Today, I actually wanted to talk to you guys about the power of creating an impact in your community. I actually just had a doctor who was going through our Facebook Bootcamp. They did a Project Smile, which many of you guys have heard me talk about Project Smile, which is a smile makeover competition that allows you to be able to come together with your team to be able to select someone to come in for a free smile makeover. What's really cool is, of course, it really connects you as a team. You serve the community. And ultimately, in terms of marketing and Facebook, it brings a lot of exposure to your business in a really, really positive way. Speaker 1: But, what was really neat is that this doctor actually tagged me. He was showing the video. This was the reveal of him and the patient. He's got the biggest hug ever from the patient, and what he said was, "It really feels good to be a dentist." It's so interesting that so many times I hear dentists that are coming to me that are burnt out, and they're tired, and they're exhausted. It's not easy being a dentist having to help patients with all of the emotional things that they've had to deal with in the past surrounding dental experiences and having to help them with that, having to manage people, having to work with different suppliers to get the lowest costs. It's not easy to run a dental business, let alone the toll that it takes on our bodies from having to sit in specific positions and things like that. So having this doctor say, "Wow. It feels good to be a dentist," it really made me feel good because it shows that, number one, the work that I'm doing to be able to help dentist is so powerful and it's so important, but it also shows how we as dentists can reconnect and find back our purpose and our passion. That really had me to start thinking about practices, purposes, and practices, gives. Speaker 1: A lot of times, we just go through the day and we don't think about our purpose. The purpose of our practice is definitely something that has not as much to do with teeth but what we're doing to leave a legacy in our communities. Interestingly, it has nothing to do with the money that we make. So, our purpose is, why do we exist? Why are we serving others? Speaker 1: And when you start looking at creating your purpose and your why, and you are having that culture in the practice, then what happens is that you're able to attract team members who are aligned and who are drawn to that purpose. It's really interesting is that when you look at a life cycle of a business, many times there are ups, and there are downs, and there are times when things are going really well, and there's a ton of new patients, and you're closing a lot of cases. Then, all of a sudden, you see that you have a slow month or you see that maybe there's a team member that is experiencing personal pain in their family and it kind of draws on everyone. So, that happens in every business. Speaker 1: Where you start to have a practice or when you have a practice that has a purpose, what you see is that you have team members that no matter if you're up, no matter if you're down, they're going to be there with the practice owner. They're going to be aligned to helping the business to be able to get over any struggles that it's going through. And again, when you start looking at what is the purpose and the purpose is to change the lives of your patients, when you start looking at what is the purpose, which is to give them better health, what happens is that when you start looking at case acceptance, then false beliefs that a patient cannot afford treatment or your beliefs that they will not be able to will not stand in the way of you telling people what they really need. Speaker 1: I see that a lot with talking to doctors. I say, "What is going on?" Actually had this happen recently with one of the practices that I work with one-on-one in my inner circle. We were going through their numbers, and their hygiene production per visit was really low. I'm like, "Why is this number low?" Everything else has been increasing like crazy. They smashed their production goals, and they've smashed their collection goals, and the doctor production per visit has gone way up, and their AR 30 days and up has been reduced significantly. So, they're working on so many things, and I said, "Well, what is going on with hygiene?" They said that essentially the hygienist had a patient that they offered a sealant to and the patient said, "I'm too old for this," and essentially told the hygienists that they didn't want to have the service done. From that point, the hygienist had in their mind that they were not going to offer that service because people didn't want it. Speaker 1: I'm here today to tell you that there's always going to be people that, number one, are not going to want what you're offering. Then, there are also times when people really don't understand how what you're offering them can truly help them. So when we are so certain that something can help them, it's really important that we break through that noise. I told the doctor and the office manager, I said, "What could have been said is that Miss Joe ... Just say, 'Miss Joe, you're being so funny. Actually, what's really interesting is that we have tons of patients who are even in their 70s that are getting sealants because they don't want to have a cavity pop up. They're in a position where they are getting older, and they have to worry about taking care of getting a cavity or having a toothache. So if we can prevent that, it makes a ton of sense, right?'" Speaker 1: So, sometimes it's just a little bit of coaching and verbal skills that we have to do with our team members. But what's interesting is that we have these concepts that happen with doctors as well. So they'll say, "Well, a patient really can't afford to have these implants or this number of implants, and so we're going to give them an alternate procedure or we're going to recommend something different." And in your mind, you're saying that and you haven't even spoken to them. You haven't even told them what you feel honestly is the best thing for them. Speaker 1: What's really important is that when you start looking at talking to patients, you have to talk to them as if the money doesn't matter. Because the fact is that it really doesn't. Because if we're serving people and we're telling them what we really need from our heart, they see that we care, and you're going to have patients to accept the treatment that you recommend. And when they do, of course, the funds will come in. Speaker 1: Again, I just wanted to talk to you about purpose and passion. Because if our purpose and our passion is to be able to serve people, to be able to help them, to make sure that they're healthy, to make sure that they're going to have peace of mind, then it's really important that we are all in with that purpose and we don't let false beliefs and internal beliefs get in our way of doing what we know is best. Speaker 1: Another final point to leave with on this podcast is to find a bigger calling. Find a bigger calling in your practice that will have you to keep working really, really hard. It could be that you want to be the number one practice known for helping patients who have sleep apnea. It could be that you want to be the number one practice known for helping patients who have dentures to be able to get a note, another option to be able to eat and have confidence. So, you're going to do everything that it takes to be able to get out there and serve. Speaker 1: And, again, having a purpose and a why, getting back to the beginning of the doctor that did the Smile Makeover Competition, there is nothing that you can do that's more impactful than to gift someone a beautiful smile. So if you've not had an opportunity to start Project Smile, I encourage you to do that. It would really significantly allow you to be able to, again, connect with your team and to be able to change someone's life. Speaker 1: All right, guys. So that is it for today. Thanks so much for listening. If you've not already joined us, make sure you join us on the inside of our Facebook group, and that is deliveringwowhangout.com. All right, guys. Take care. Until next time, keep Delivering WOW.

Look…Josh and Lance REALLY just want to talk about the time Paul Pierce went #2 in his pants during a NBA Finals game, but since y’all heathens want some fresh dope, I guess that NBA dook will have to wait. Lance and Josh put some stuff on wax about Delivering Wow and all that non-sense drama.  Much respect.  Next, Gina asks about how to handle a grave side dental consult.  Finally our Reddit question leads us to discuss how many dentists are in gangs and what the coolest dental gang name would be.  Screw Droppahs!!!!  

On Episode 108 I'm LIVE with Anissa Holmes at the Delivering Wow Summit 2019.   The 8E8 (pronounced “88”) Show is a regular dental podcast answering marketing's most important questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com. Article - “Wow!”- Four Secrets of Exceptional Practices https://www.joshuascott.com/articles/wow   Reviews - Do Me A Favor and Leave a Review on iTunes: http://bit.ly/8E8SHOWreviews   Music - KoKo (@djkokomusic) & Bayati ft. Haliene - Never Say Goodbye https://soundcloud.com/officialkokomusic/koko-bayati-ft-haliene-never-say-goodbye   iTunes Link https://itunes.apple.com/us/podcast/the-8e8-dental-marketing-show/id991056407?mt=2   Stitcher Link http://www.stitcher.com/s?fid=65328&refid=stpr   Video Version - https://www.joshuascott.com/videos/live-with-anissa-holmes-of-delivering-wow

What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. Today, I wanted to come on. I was actually inside of my practice's Facebook account, and I noticed that there were a few changes for targeting. I'm super excited about that, and so I just wanted to jump on. For all of you guys who are running Facebook ads, are boosting posts to your practice, this is pretty exciting news. In the past, we were actually able to target people based on their net income. You could put in someone who has a net income of $100,000, or 300,000, or half a million dollars, and that was super exciting, right? You could also target people by their home values and the amount of liquid assets that they have. A lot of you guys be like, "How does Facebook know all of that?" Well, I can tell you Facebook is super smart, super intelligent. In fact, really interesting, and I'm sure this has happened to you as well. I was actually in a van with some volunteers when I was in Kenya when we went off to build a classroom for Delivering WOW. I was in the van with two of the local volunteers, two local Kenyans. And what do you know, just a few minutes later, all of a sudden, I'm getting requests from Facebook to actually friend them. It's happened so many times before. Facebook is pulling data based on where we're clicking off of Facebook. They're also pulling data based on our geolocation, and home values, and things like that. They're able to get that data. So this morning, I was actually inside of the Facebook account, again, for my practice. We are just working with making sure that we're always testing different things. Of course, now we have our Delivering WOW marketing agency. We are actually running ads for practices and also running ads for different dental coaches, and companies, and stuff like that. But inside of the targeting, I noticed this morning is that now you can actually target again with net income. This is for US, but it allows you to be able to target people who have the upper 10% in net income for the United States, as well as targeting for people who have the upper 10 to 20% net income, and also looking at other percentages as well. Now, what's really interesting is that it does say top 10% in the United States. So you might be like, "Well, for dentists, I'm not trying to target people in the entire US," meaning I don't want everybody in the US to see my posts. But, there is actually an additional layer of filtering when you are working with Facebook that you can now use this new targeting option. Then, what you can do is you can put an additional layer filtering. This is where it gets really neat because you can actually put in your practice's address and you can now filter that to target people who are within 10 miles of your practice or you can put on additional filters where you can target people based on a specific street that they live on. So if you are, again, trying to get more people in who are able to afford services, using these types of filters with your boost is super amazing. Now, one thing you might be asking is, "Okay, I didn't even know all of this was possible with Facebook. We're just posting on our practice's Facebook page." And the first thing that I always teach when I train teams in our Facebook bootcamp is that you want to make sure that you're posting essentially things that are happening behind the scenes. So you want to think about Facebook as almost like a camera that allows people to be able to see what's happening. People are on there almost like ... actually, almost like people are watching TV. They're going through Facebook, and they're seeing what's happening, and so your phone or your camera is the one that's documenting that, and Facebook being the tool to show it, kind of like if you think about a TV, right? But what happens is that once you're posting things, then what actually happens when you're using Facebook as an advertising platform is that you now have the ability to run an ad to whatever you're posting. That's spending $10, $20 if you're posting something. Sometimes you'll want to spend $50 or a little bit more. Again, if it's just something you're posting that you want it seen for a few days versus having something that you want to be seen for a month, or maybe you're doing a small makeover competition, you'll put a bigger budget to that. But typically, most posts that we do we're spending about $20. What we do is we have the ability to choose these audiences. So again, what we work with in our Facebook boot camp and what we set up for our clients and our agency is we actually set up the targeting where you now, when whenever you boosts, you actually have a check list, like a dropdown menu, where you can say, "Okay, I want to target people who are within 10 miles of my practice who are also, for example, moms of kids who are ages 3 to 12." So if you were wanting to talk about children's dentistry, then that would be the audience, right? Or if you're running ads for dental implants or cosmetic dentistry, again, you'd want to choose this audience that I've just spoke about this morning, this new one, which is targeting by the net income. So again, super excited. Lots of really cool things that are happening with Facebook. There's also a few little internal changes when you are setting up your audiences. Yesterday I noticed there were some changes when I was doing the Facebook bootcamp when you're going to set up your website, retargeting audiences, and stuff like that. So for those of you guys who have been through bootcamp, I would encourage you to just jump back on and see what's new and see what's current. For those who've not joined Facebook bootcamp, I encourage you to get your teams in there so that we can help them to understand how to help your practice grow. The bootcamp is just three one-hour sessions. After, that your practice should be in really good shape. That's something that I encourage you to do. If you guys need help with Facebook and you want us to take care of everything for you, we have that ability as well. We're super excited about our agency. We've been having people to ask us for years like, "Can't you just do it for us?" We've actually been building a team and building content for about eight months now, so we're super excited to be doing that now. If you want to know more, you can always go to deliveringwowmarketing.com. But again, lots of cool, exciting things happening with Delivering Wow. We're reaching way more practices and helping way more. It's super exciting, especially for me as a dentist, to have seen so much transformation within my own practice, how many lives have been changed when people are like, "If it wasn't for you and what you're doing on Facebook, I would have never had the courage to walk through the door." So, I'm so excited to be able to help so many other practices to experience that same level of being able to help and serve people, and to be able to do more of what you love, which is the dentistry. All right, guys, so that is it. Take care. Again, if you want to learn more about our different options for marketing, whether it's having us train your team or actually just doing your Facebook for you, you can head on over to deliveringwowmarketing.com.  

The dentistry industry is competitive. If you're not offering the latest products and services that your patients are looking for, you risk losing their custom to another practice that does offer those things. And, one of the most sought-after products in today's market is Invisalign, which is why I'm so excited to have Nancy Ward from Invisalign on this episode of the Delivering WOW podcast. Invisalign (www.invisalign.com) pioneered the world's first clear aligners, helping people to straighten their teeth to achieve the smile they've always wanted – in as little as 3 months! Nancy has been an Invisalign provider for 12 years and is part of the US and Global faculty for Invisalign. In my discussion with Nancy, we talk about how dentists like you can utilize Invisalign to enhance restorative outcomes and grow your practice. On the podcast we discussed… How to integrate Invisalign in your practice when you aren't a trained orthodontist The process of learning how to be an Invisalign provider Tips for training your team on Invisalign How to utilize your team to help increase consults and case acceptance How Invisalign can help boost your bottom line Advice for getting started and certified with Invisalign Invisalign treatment can be used to treat mild to complex teeth straightening issues from slightly crooked teeth to gapped teeth, crossbite, open bite, underbite and much more. To find out more about Invisalign, go to:  www.invisalign.com For more information, go to: deliveringwow.com/139

What's up everyone? It is Anissa, wanted to jump on and talk to you guys about bonuses. When should you bonus? Should you bonus? How should you bonus? And there's lots of different thoughts and ideas about how to reward your employees or your team members for a job well done. Now, before we do that, I actually want to tell you a quick story. So back when I was nine years old, I wanted to get this Rainbow Brite Doll. I don't know if you guys had that Rainbow Brite Doll. If you remember it, if you're old enough to remember it, but it was a really, really colorful doll. She had like blue hair and yellow hair and I just wanted this to doll. But the problem is that I knew that my mom would probably not get it for me. So I came up with this grand idea that I would actually create a lemonade stand to be able to get the money to be able to buy this doll. And so I came home from school and I said, "Mom, I want to do lemonade stand on Saturday, and so can you please take me to the supermarket." And so she actually said, yeah, she took me to Winn Dixie. And we went in, we were walking the aisles, pushing the shopping basket and I put in my lemons and my cups and we bought some ice and we got sugar and we had a container that we could use to store the lemonade. Now, what I did was on that Saturday morning, I actually woke up and I went around in the neighborhood and I said, "Hi, my name is Anissa. I am trying to raise money to buy a rainbow Brite Doll and I would really appreciate if you could help me. So today at 12:00", and I gave them my address, "We're actually gonna be doing a lemonade stand and that will help me to raise money to buy my doll. Well, everybody in the community that I knocked on their doors thought, "Wow, what a nice little girl and what a great idea." And so we actually had a lot of people come and to be honest with you, we actually ran out of lemonade. We sold so much lemonade, cup after cup after cup. And at the end of it, I was so excited because we had made $15.48. Now, I can tell you I was ecstatic because the doll was like $13 and I was like, "You know what? I've got enough money to buy my dog." But what was really interesting is that I went and told my mom was like, "Mom, we did it. I got enough money." And you know what my mom said? She said, "Anissa, I'm so proud of you. You worked so hard. And everybody that came, they were really, really happy and like, I'm so proud of you. But what I want you to really understand is that you didn't actually make the $15.38. What you actually made was $2.38. See, the rest of that money that you made, it actually went to pay for the supplies, the cups and the ice and the lemons. And so what you actually made was what was leftover and that was the profit." Inside of a dental practice, many times we work really hard or our team works really hard and we have the false belief that we have actually made more money than what we have, and we are not taking into consideration the overhead, the team salaries, the benefits that we're giving to our team members, the rent, the water, the utilities, the lab bill, all of our different costs. And a lot of times what happens is that we are not sharing with our team what those expenses are. And so what they see is like what I saw. They saw the revenue, they saw the income coming in to the business, but they never saw the expenses. And so as you're looking at how can I incentivize my team or better yet, how can I reward my team for a job well done, which I'm a huge fan of? One thing that you want to make sure that you're always doing is you're looking at profit. Now, unfortunately, what happens is far too many practices have no idea what their profit is. They're waiting for their accountant to give them a report and many times their accountant is just really there to do their taxes. And so many doctors assume that, "Well, what we have coming in our production is profit", but the fact is that those are completely two different things. And so what I would encourage you to start looking at is as you're considering rewarding your team, the first thing that you need to do is actually take a step back and look at what is the revenue, what are the expenses, and it's actually quite simple to be able to calculate your profit. And so what you do is you look at what is the actual revenue coming in, and I don't mean the production which many times is actually inflated because of PPO write-offs. But what is the actual collections? What is the cash coming in? And from there, I say, okay, let's go ahead and remove all of the expenses that we have. So that's going to be all of your fixed expenses, meaning that you have to pay them whether you see a patient or not. So that's going to be your team salaries and your rent and your power bill and your water bill and your utilities, your cell phone bill if you have a cell phone bill, those things will be constant. And then you start looking at your variable expenses. What are your supply costs? What is the cost for you to even buy printer paper and ink for your printer? A lot of times people really don't think about that, but the fact is that the business doesn't make anything until those things are taken care of. And so the profit is what's left after you look at your income misusing out all of your expenses. And so if you're not tracking that, you can certainly use different systems. Your accountant can help you with that. Internally, we love to do it within our scorecard. We actually have our team member anytime or I'll say this, every week, they put in the revenue that comes in per provider. We actually have hygienists, we have our doctors and so we can see breaking it down, where is our revenue coming from. And then what we do as well is, as a bill comes in, even before it's paid, it is actually the amount is filled in. So we have a ... if you think about an Excel sheet or if you think about a diagram, on the left, you have a list of all of your different expenses. So at the top are all of your fixed expenses, like I said, all of your employee wages, etc, and below that is all of your things that are variable. So you have all of those different fixed and variable expenses and then at the top, you have like January and February, March, April, May, all the way through. So that way at the bottom, again, month by month, you can see what is your revenue. So that's your top item, what are your expenses, and then you see your profit. And if you break it down this way, it also allows you to see month to month to month, what are your expenses for each particular item. So you can look at, well, what are my expenses or how much am I paying for my power bill? So if you see that it goes up one month, you're like, "What happened?" Or if you look at your lab bill and it goes up, you can say, "Wow, well we had a good month", or you can look at your marketing and ensure that your marketing has given you an ROI. You can make better decisions. And so I definitely encourage you to start looking at your expenses, looking at your overhead as well as obviously looking at how you can increase your cash that's coming in. So those are all of the business strategies that you have that you're working on with the other metrics on the scorecard, tracking your production per visit, hygienist production per visit, your reappointment rate, all of those different things. But again, just to keep it really simple, if we're looking at giving bonuses, guys, please do not make bonus one of your fixed expenses or one of those expenses that are at the top. You always want to make sure ... because guess what guys, what a business makes is at the bottom and a lot of times we think, Oh my gosh, we've made...", and you and I see practices that are making $3 million or they're bringing in $3 million worth of revenue, but then their expenses are like 280,000. And so everybody thinks the doctor is like a multimillionaire and the business is only making $200,000 a year which may seem like a lot, but to be honest with you, by the time the doctors paid and you're wanting to have money to reinvest in equipment and reinvest in growing the business, if you want to look at a new location, it's gonna come up short. So again, I just wanted to come on and talk to you guys now about the truth, about numbers, the truth about bonus systems, and I want you to consider getting vulnerable and telling your team. I can tell you, when I told my team and opened up about the truth, about all of our expenses, their mouth dropped, they couldn't believe it. They Just saw the income and they thought obviously, just like I did when I was a little girl and I saw the money come in from the lemonade stand. They thought that that's what the business made. And so I had to educate them and teach them about what a business actually makes. And then I said, "Now I want you guys to actually ... because you're working so hard, I want to be able to create an opportunity for you to make more money. And so anytime we are getting profit, then we will share that profit with you. So you can make a decision whether you want to share 3% of the profit 4% of the profit, 5% of the profit, whatever that's going to be with your team. But now it makes sense because you are actually sharing something after all of your bills are paid and it puts you in a much better piece of mind state. Again, I see doctors all the time that are giving bonuses to their teams and they're not even getting paid, which is crazy. So that's one of you that are listening right now. You just need to stop it. Alright? It means that team members are gonna be a little bit upset perhaps because things are changing. But how do you get over that is by having a real conversation and being open and honest about where things are and if you got the right people, they might be disappointed, but they'll understand. And you want to have people that are motivated. Again, when I told my team, all of a sudden, they started working harder. They were like, "Doc, we thought we were making a lot more money than what we were." Again, they were looking at the top number and I was like, "Yeah, guys, that's why we got to work so hard." It made sense and they Started to work harder and all of a sudden, the numbers just started to get higher and higher and higher with our profitability. So I hope that helps. If you guys have any questions, just drop them on the inside of our Facebook group and that's the best place to be able to connect with me and the Delivering WOW hang out. And again, I hope that this helps to make you think a little bit about what you're doing in your business. Are you looking at your numbers? And really, how are you rewarding your team? And I love to reward my team. So I encourage you, if you have a great month, if there's a lot of extra profits, share it with them. It will get them knowing that you really appreciate all of their hard work. Again, if you're gonna do a bonus, it's completely fine, but just do it the right way. All right guys, that's it. Take care until the next episode. Click HERE to join the Delivering Wow Free Facebook group. Click HERE to get the FREE Weekly Printables for Team Huddles and Weekly meetings.

What's up guys? I hope that all is well. Welcome to another episode of our podcast. I actually wanted to jump on, I am right in the middle of organizing my Google Drive for a new product that we're going to be launching which is our Delivering WOW funnel program. We have had almost 1,000 people to go through our Facebook Bootcamp, and inside of the bootcamp we give a Facebook ad for every service. We give about 20 or 30 images, we also give a Done For You funnel and email copy for dental implants. But what's happened is that, a lot of our members are like, this is really, really good can you provide us more content? So we want to be able to get for example, images every single month for Invisalign as well as maybe, an article that we can share with our patients. As well as fresh Facebook ads, as well as fresh images, right? And so what we've been working on for the last six months is actually, creating all of that content. So for actually 12 different dental services: implants, Invisalign, cosmetic dentistry, cavity risk assessments, pediatric dentistry, sleep apnea, braces, safe amalgam removal, Wisdom teeth, Six-Month smiles, teeth whitening, peri ... I mean, it's just a whole list. We've actually been working on this as a secret project, listening to our members, right? Now, I want to talk a little bit about what we're doing ... What I'm actually working on right now and how this applies inside of your dental practice. And this is a pretty big project that we're working on. Again, every single dental service that was spoken about we need to provide images for regular ads, images for funnel ads. As well as short copy ads and long copy ads and articles and like, its just a whole bunch of stuff. We want to make sure that we're over delivering. But, the question is that, how do you keep things organized? And how do you ensure that you're not getting overwhelmed? Well, a lot of it comes to simple processes, right? And so, a lot of times you guys see me launching different things. So we have our Printables Program, which is so crazy because I actually thought up that idea probably about three or four weeks ago. It has not even been a whole month, and I came up with this idea and then what I did was I just kinda mapped out the process and I spent about a day mapping out the process of how it would work, where we would get the content for, for the articles, which is typically coming from our writer. And then passing that onto our graphic designer, and then passing that onto the person who uploads the printable, to an Amazon file that we can get a downloadable link. To now putting it inside of the emails that we sent out, right? So it's creating a process. Now, because we took the time to create the process, what happens is that in about two weeks we actually were able to launch it, which is crazy because it's a pretty big project, there's a lot of moving parts. But, quite honestly, the reason why we're able to get that up and running, which has been crazy successful. So far we've had almost 1,000 people who have signed up for our weekly free Printables, which is great because we are now allowing people to learn more about Delivering WOW and how we can help them, our podcast, our free Facebook group, and all of our different programs. But the reason why we're getting ... Able to get it launched, which is why I'm talking about that today is that, I actually took the time to map out the entire process. And because of it we got it launched very quickly and the same thing with our funnel program that we're about to launch. Like, it's a lot of moving parts, we probably have about 20 people working on this project. We have three different writers, we have three different graphic designers. We have just a ton of people that are working behind the scenes. The only way is that we're organized, right? And so inside our ... For example, our Google Drive, I took time to say, "What are all the services? What are all of the content that needs to be complete? Whose going to actually complete it, right?" And then sharing links of where everything can be saved. And I say that because even yesterday, I'm helping my sister ... She's a pre-K teacher and she's been working with ipt by Rev.com helping pre-K teachers with like, their curriculum and lesson plans and she's been doing a lot of Facebook Lives and really helping them. But now they've asked her for ... And she's been doing that just as a hobby. But they are now asking her for content. And they want to get access to, for example, monthly lesson plans. And so I said, "Okay, let me help you map out the course." And we did the exact same thing like, I spent about an hour just, organizing because she's like, "I'm overwhelmed I don't know where to start." I'm like, "Just take some time. And just write out like, what 12 things can you help people with?" Okay, so the first step is to create those videos. Now that you've created the videos, what's going to be the next step that you will want to create an additional resource that will help them so that they won't get stuck, right? So that would be a checklist or a PDF, right? From there what is the next step? From there the next step is to say, "Okay. What are we going to create for them?" So if it's going to be lesson plans, if it's going to be an activity sheet. All of the things that you're going to deliver to them outside of say for example, the 12 learning topics that you want to give them as a bonus, right? And then she's like, "Alright I get it." So step one is, what are your 12 videos? Step two is going to be what's ... What additional resources? And then like, for the monthly deliverables again, the lesson plans. What are you giving? Again, how many lesson plans are you going to give? And then based on that, are you going to do a video with them? And again, it can get super overwhelming. But the way that we broke down the process is like, alright let's map out all of the steps. Now let's just focus on what you have to do for step one. Don't worry about all of the other steps, you've already written them down. Let's just focus on these 12. So the first step is creating your first 12 topics. Once that's done, create the first 12 videos. Once that's done create the templates that go with them. Once that's done, then you move on and we created a really cool spreadsheet inside of Excel where she could actually just, map through seeing how the content is moving as well as like, having an Excel link to the folder where the content is and she was like, "Oh my gosh! This makes so much sense." Now, the reason why I'm talking about this again, on this podcast and relating it to dentistry, is that a lot of times we say that we want to launch a marketing campaign, or we say that this quarter we want to be able to create a process for our account receivables collections. Or we want to create a process for how we answer the telephone, or we want to create a process for how team members can request time off, right? So there's a lot of things that we want to do. Unfortunately, a lot of times it's just talk and talk with good intention. But without an actual plan of how you're going to get there, it can be super overwhelming of how you're going to actually do all of these things. And so, one thing that we started to do within my practice as well as, with our inner circle practices. As well as now, within our Dental Profit Academy, is we're actually teaching the process of 90-day planning through using tools. So using a tool such as, Asana. And Asana is great for task management. And even within our Printables Program, even within our Delivering WOW funnels, it's the same thing. So we use Asana so we can see progress move and then the content is saved within like a tracker. And the content is saved also in folders in Google Drive. So the Asana is kinda like how we move things over. But, we do the same thing for our dental practices and so we say, "Okay, with the 90-day plan, what three things are going to work on this quarter? What are we going to work on for January, February and March inside of marketing?" And then, just like ... Just mapping it out, right? And the same page in Asana ... Or you can do this if you're not using Asana, if you're writing it down. So just take this tip. If you're going to do marketing, what are three campaigns that you're going to do? So, you're going to a clothing drive, you're going to be doing a Valentine's promotion and a March Madness promotion. So you just dump it out, right? And then from there, okay what are we going to do in terms of training? What training does our team need? So they need training on case acceptance, need training on answering the phones. They need training on how to use a specific tool such as, Asana or Dental Intel or whatever it's going to be. So you just write those three things down and then from there you're like, "Okay well, what are we going to do in terms of processes? What processes do we need to build out?" Again, do we need to create an operations manual? Do we need to create a process again, of how we communicate with a patient when they have an overdue balance? Like, a written documented process, not just something that's in someone's head, right? So again, all of that can be super overwhelming. But if you just jot it down, then take time after that ... And that can be super fast. Like that can be accomplished typically in like, 10 minutes. Then you can say, "Okay, now let's break this down further and let's just look at marketing. Who's going to own that on the team?" And so, you just talk to the marketing team and say, "Okay. What are we doing now, now that we're doing for ... Now that we know what we're doing for the first three months. What are we doing for the first month, right?" So the first month, we're going to work on a back-to-school ... Or we're going to work on a clothing drive, right? So, within that again, we're not worried about everything else so it makes it super easy and it's just the marketing team. Not the Doctor, not the office manager who is looking at overseeing everything. But just the person that does marketing. For me, it's a lady who is also at the front desk. And then, the question for her is like, that's the only thing she has to work on. And so, what are you working on ... First you need to know like, who are you going to give the clothes too. And then, how many weeks are you going to collect clothes. And what it's going to be the process? Are you going to give a prize? Is it going to be like, anybody who donates gets an ability to win a $25.00 or $250.00 gift card to the practice. Like, what is that going to be? And then, from there the person would create a Facebook post to promote it on Facebook and Instagram, of how people would be entered to win and where they need to drop off the items, right? So, that can technically be done by a marketing person in an afternoon. Just like, writing down like, who's going to do what? What's going to be done, what ... when? And then now they have their checklist. So they're checklist could be like, alright by tomorrow I'm going to find out who we're going to donate clothes too. You know what? We're going to do it for two weeks and then I'll go ahead and task myself out for Wednesday to go ahead and create a Facebook ad, you know, just the words and go ahead and kinda, map out what we're going to type up. Or if you're inside a Dental Profit Academy, we actually have campaigns that we've created for you. So, we've got campaigns for about 35 different campaigns and we just provide again, two or three examples every single month, so you can get in there and get that content. I actually, created that because my person ... My office was getting stuck. And I was like, "Would it help you if we just created a whole library of images and everything where you could just literally copy and paste it?" And she was like, "Yeah. That'd be really awesome." But anyway, whether you're using our content or not, that's how you would breakdown for example, marketing. If you start looking at, okay well, processes, right? You can say, "This quarter we're going to work on these three processes." Well, who's going to own like, creating a documented process of what happens when a patient has an overdue balance? Who on the team is going to own that? And then you can be like, "Okay. That's going to the financial coordinator." And that might also be the office manager, or it might not be. But it's certainly not going to be the person who is necessarily doing the marketing, right? So that person can say, "Alright. I will go ahead and document a process of what needs to be done." Maybe they're doing a screen share using like, Screen Castify to do a video of their screen, of them recording what happens when ... Or maybe they're taking screenshots and actually just putting it in a typed document, right? So now again, if you have a new team member that joins the practice, it's already documented. You don't have to have any confusion, it's super clear. So you're creating that documented process. And again, because they're only focusing on one documented process per month, right? It's not overwhelming. And because it's just one person, it's not overwhelming, right? They can certainly just focus on that one thing. So, I hope you guys are starting to see how you're able to get a whole lot of things done, just be being organized in the beginning. Like, that's the whole purpose of this particular episode to talk to you about putting in the time first and planning and mapping out what you're going to do. And then from there what you can do is say, "Okay. Who on the team can oversee that part of it?" And then from there, they have their roadmap. They know, for example, if you're the business own or you're the Doctor, if you want to create and map out what you want to have done. Or maybe your team can work with you and you do ... Which is what I recommend, a team meeting to decide what areas need to be worked on, right? And do your 90-day planning together. But again, once you start breaking it down like that, it becomes super easy and super clear. And the team is like, "Yeah. I can take a whole month to just, write down what I do for this every single time." And what happens is that, before you know it you're like. "Oh my gosh! I've gotten so much done." And after a years' time now you're like, "Wow! I have 12 documented process and we've done 12 impactful campaigns in our community, which has brought awareness to our practice and allowed us to serve and give back." We have focused on having our team trained on again, case acceptance or having our team trained on how to use a specific tool or how to answer the telephone, right? And before you know it, at the end of the year, your team is like, rock stars because they've had all of this training. Again, what's the important message of this particular episode? Is to just take time and to map out what needs to be done. And then before you know it, things are happening. They're happening very, very quickly. People are not overwhelmed and again, just going back to the example of me working with my sister yesterday, at first it seemed like super overwhelming for her to create a course for teachers with giving them free lesson plans every month. Free checklists of activities that they can do and materials. And when I broke it down and I was like, "What are ... If you're gonna do that, how many are you going to give?" And she's like, "Well I'll give two lesson plans." I'm like, "Okay. Then, what else are they going to get?" And she's like, "Well they'll get an activity sheet and a coloring sheet." And I'm like. "Alright great. So let's not think about that now. Let's think about the 12 extra little five minute videos. You can give them a tip about this and this and that and the other. And so, let's just focus on that first. Can you tell me the 12 you want to talk about?" Like, she spat it out so fast. I'm like, "Alright, can you create a five minute video on each one of these?" She's like, "Yeah." She's like, "Well what about this?" No, let's just focus on this. She got that in her mind so she's like. "Alright, I can get that done by the end of this week." And I'm like, "Great. From there, those are done. Now you can go ahead and crate a resource that would attach with that. And then you're done. And then now you can focus on your ... The actual lesson plans. And then you can focus on the activity sheet and like, a coloring sheet. And then from there you can move it over onto a platform, you know, such as Quick Funnels to deliver it. And then you can focus on marketing the program." So again, I hope that this was helpful for you. This is how my mind thinks with all of the different things that I do. Whether it's, how do we get more stuff done in our dental practice? How do we get more stuff done with Delivering WOW, when I'm also helping ... Which I find myself now, doing a lot of helping other people who are wanting to ... Want to launch courses and help people. A lot of them are coming to me now. This is the same process that I go through with them. So again, I hope this helps and I look forward to chatting with you guys really soon. Click here to join the Delivering WOW Facebook Group: http://www.deliveringwowhangout.com

Hi, guys. I hope that all is well. I actually wanted to jump on. Something really interesting happened to me when I was looking at the podcast stats, and it was quite interesting. It really related me to what happens inside of our practice where we really drop the ball in terms of looking at what is happening in our business, looking at what drives our performance and our success. So, I wanted to tell you a quick story. So, I actually, as many of you guys know, we're starting this new podcast format, right? Where I am giving you quick tips, telling you what's going on behind the scenes in Delivering WOW. So, I actually went into our podcast audio player. What's up, guys? It is Anissa Holmes. Wanted to jump on really quick. Hey, guys. What's up? Wanted to come on and tell you a quick story about the power of tracking, looking at numbers, and how it affects your performance as well as your behaviors. So, I actually want to start off with a quick story. So as many of you guys know, I decided to take you behind the scenes of Delivering WOW, let you know what we're working on, why we're doing certain things. What's interesting is that when we decided to shift over to doing more podcasts and using this format, I actually went into Libsyn, which is the place where we store, upload all of our podcast files. Interestingly, I actually ... I no longer upload my podcast. I have someone that does that for me on my team, and so I haven't actually looked in there in a really, really long time. Now, I looked in there actually today, and it was really astounding. So number one, it was really, really cool to see that we typically have about 9,000 downloads per episode of our Delivering WOW podcast. But what's really interesting is I looked at our stats for December. Now, in December, we actually had half of the number that we typically had. We had almost 4,000 downloads of our podcast in December. So, you might be asking, "Okay, well, what happened in December?" Well, what happened in December is December happened. I was on vacation with my family. A lot of things were happening with Delivering WOW wrapping up the end of the year. Quite frankly, I probably was just tired and needed a little break after traveling so much in the months of October and November. So, we actually only released maybe one or two podcasts in December. And when you look at the metrics, it really tells a lot. It shows us that, number one, if you're not being consistent, you're not going to get the same results. But what was really interesting as well is it really showed me the power of looking at numbers and metrics really in any area that you want your business to grow. So with Delivering WOW, we're tracking all sorts of things. We're looking at how many email subscribers do we have, how many people are joining our Facebook group, right? Because if we can get in front of more people, we can help them. The same thing in our dental practice. We're tracking how many new patients are we're getting. We're looking at the reappointment rate, how many people are getting a next appointment. It happened for me with the podcast, and I was like, "What if we were looking at this number more often, right? Would we have decided to be more consistent in terms of not only doing our normal four podcasts, but even starting this program a little bit earlier where I'm podcasting a lot more often and taking you behind the scenes?" And you know, what's interesting is that now that we are adding on this new section of podcasts, these short little bites where I'm coaching and giving you strategy to grow your business, it'll be interesting to look at the data and see based on data what happens if you guys like it, if you don't like it. And the numbers actually tell the truth, you know? So, looking inside of our practice, the same thing is so important, and not just in a dental business, but any business. Again, with Delivering WOW, we're tracking lots of little things and it's not necessarily money that we're tracking, but it all ties into the profitability of the company because many times it's those specific things that you focus on that really make the biggest difference. One thing that I've learned from my mentor, Russell Brunson, is, what is the one domino that if you just tip over that one domino, it makes them all fall down? That's the power of metrics. That's the power of using scorecards. So what we decided to do about, well, maybe it was the middle of last year, was to start using a weekly scorecard inside of my practice. Not only did we start using it, but we started using it within our inner circle coaching program. We also, toward the end of the year, released it for Dental Profit Academy so that they could also get access to the template. But what was really neat is we started tracking specific numbers, and those numbers were things like, again, new patient numbers, the dentist production per visit, the hygienist production per visit. We were looking at, again, the reappointment rate, how many patients who have not been seen within the last 18 months are now being scheduled, right? Are now being rescheduled. We started looking at the number of visits. How many visits were we actually getting done per week? We were looking at our accounts receivable over 30 days. What's really interesting is that we decided to, again, use that scorecard. We had a team member and their job, not only in my practice but in all of the practices that we work with, was to go in. We actually use Dental Intel for just about all of our inner circle practices. The office manager or the scheduling coordinator, someone on the team goes in and pulls that number or those numbers. And then what they do is they quickly, from a weekly report, just enter them on the scorecard. Now, a lot of times people will say like, "Why are you having your team do that? Can't that be automated?" And interestingly, I spoke to Weston, who's the founder of Dental Intel, and he was like, "You know, if you want, I can actually get this custom created for you and all of the people that are in your program so that it's automated." I was like, "No, Weston. I really want to have a team member to go in and look at the numbers. That's going to drive them back to Dental Intel every single week to really dig in and see what's happening, make sure that they're using the software to be able to dive deep, get the numbers, and names of the people that need to be called, and just take action, you know?" And it's also, again, a form of accountability versus just having a number that they are actually physically having to move. It means that you're going to look at it, you know what I mean? But anyway, sometimes I go down a rabbit hole. So anyway, the purpose of the scorecard really is to look at the numbers. What was really interesting is that many times goals were set. So, say for example, a production per visit goal. I know I said it in my practice that we would double it, and I mean maybe I was a little bit aggressive, but I just wanted to see if we were tracking it, if we could actually do it. The interesting thing is that we actually met that goal, which is crazy, before the end of the quarter. But, I started looking at, again, not just my scorecard, but the scorecards of all of our inner circle members, and the same exact thing was happening. The hygienist production per visit was increasing. The new patient numbers were increasing. And the reason why is that instead of focusing on lag measures or looking at things that happen after, you actually were using data and real information, real, real, real useful information to make decisions. So again, if the hygiene production per visit was consistently low and in the past nothing was done, now they were able to go in and say, "Okay, the production per visit is not where we want it to be or it's not as much as it was last week. What's gotten us off track?" And then you can say, "Okay, let's make sure that we're talking to all of our patients about why scaling and root planing is absolutely necessary if they want to make sure that there's further destruction of bone. Or, let's really try to make it convenient for our patients and instead of scheduling one quadrant at a time or even two, we just block time out and we get the patient in and we get the treatment completed in one day. Or you know, let's go ahead and run a report to see all of our patients who have unscheduled scaling and root planing and let's get those people as a priority, even over perhaps people who have unscheduled hygiene, right?" Because again, the production per visit would be more by actually scheduling those patients versus, say, for example, a prophy patient, right? So, it's really interesting what happens when you start to look at numbers and you allow it to influence your decisions or really hold you accountable to things that you need to be held accountable for. And again, going back to the podcast, if I had been looking at the number of the drop of podcast downloads, I probably would have not let a week slip, you know? But, we all learn. It's a lesson here. Hopefully this will encourage you and inspire you to start looking at your numbers again week by week. It's something that can be done very, very quickly. And if something is off inside of your weekly team meeting or in your morning huddle, a quick mention can be made of what one thing or one or two things that need to be focused on for that week and it will significantly improve the profitability of your practice as well as patient care because things will not be dropped. The ball will not be dropped. And again, looking at the numbers, which is all that to me is the truth, right? It reveals the truth. When I looked at the performance of the practices that we're working with that are using scorecards, it was like a massive, drastic jump in performance in the quarter once they started implementing scorecards. If you haven't started tracking your numbers, you definitely want to go ahead and do that. We're here to help you if you need us. But again, I just wanted to make light of this because it's super important, super critical, and it can really change everything for you inside of your practice. All right, guys. So, that is it. I will talk to you guys really soon. And again, I look forward to chatting with you inside of our Facebook group, so make sure you head on over to http://www.deliveringwowhangout.com.

What's up everyone? It is Anissa Holmes. I am actually driving in my car. I wanted to come on and just give you guys a quick shout out. It's actually Saturday. I had breakfast this morning with my husband. I'm actually driving to pick up my daughter. She went to watch a school soccer match. But I wanted to come on really quickly and just let you guys know what is happening with our podcast and how it's going to allow us to serve you even more. Many of you guys know that Delivering WOW was recently voted one of the top dental podcasts. We actually came in number three behind Nifty Thrifty and A Tale of Two Hygienists. We've been doing the podcast now for about three years and I really want to start actually taking you guys behind the scenes of what's happening with Delivering WOW, what's happening in my day, the ups, the downs, how we're helping our coaching clients, and how we're serving. I hope that you like this format. We're going to be doing a lot more podcasts, and many of them will be me driving in my car. So you just might hear a little bit of noise in the background, but I think that's completely okay because it's important for you to see what's happening behind the scenes and to hear my thoughts and to be able to get further coaching from me through this medium. If that's okay with you guys, I'm actually going to share one thing that we have been able to do which is really, really cool. I actually had this idea to be able to give more to the practices that we are serving through this podcast and our Delivering WOW community. Many of you guys know that we have a coaching program. We have Dental Profit Academy, and of course we have our Facebook programs as well. But one thing that we have focused a lot on is really providing a lot of content inside of the dental industry. So every Monday many of you guys may not know, but we actually have an article that we release and it's going to help you to grow your business. Now one thing that we wanted to do was take it a little bit further, take it one step further, and actually allow you to have a printable resource that you could use for your team meetings. One of the things that we talk about in our coaching program is the importance of having weekly team meetings where you could actually focus on creating new processes or focus on improving systems or if there's an issue with communication between team members or between what the practices see as important, and individual team leaders, letting them know what you want to focus on, how you're going to get it done, special projects, et cetera. What we decided to do was to create these weekly printables. What it is is every single week allowing you to be able to get a free resource. This is going to be how to run effective meetings, what numbers are most important for you to focus on, how do you conduct a morning huddle. I just wanted to make sure that you guys are getting access to this resource because we have spent a ton of time and money and budget to have our team to be able to support this one with coming up with the content which is the strategies that we teach with myself and our leadership team, but also looking at creating the graphics, getting it uploaded into our email service provider, and making sure that it gets delivered to you every single week. If you've not signed up for the weekly printables, you definitely want to do that. It's completely free, go to http://www.deliveringwow.com/printables. But again, I wanted to just make sure that all of you guys get access to that really, really great resource. While we're speaking about resources, just sharing with you, as many of you guys know, we have this podcast which is a great resource for you. We also again have articles that we're releasing every single week on our website which is Delivering WOW. So you want to make sure that you check that out. If you've not joined our free Facebook group, you can go to deliveringwowhangout.com. We've almost past the 15,000 mark and what's really interesting is we've got the top industry leaders, past podcast guests, they're all inside of that group, and so it's a great place to mastermind, as well as to get support, get questions answered by not just by me and our coaching team, but also other coaches and leaders and other rockstar dentists who are really just crushing it. So again, I want to make sure that you have access to that. http://www.deliveringwowhangout.com is the quick URL to get in there. Again, I really hope that you guys are going to like this new podcast format. I love if you are listening to this podcast. If you could just take a minute to go inside our free Facebook group and let us know what you think about this new format for the podcast. I'm curious to hear your thoughts. All right, guys. I will chat later. I'm actually just arriving at the school, and again, I will look forward to chatting with you soon. Join our Free Facebook Group at http://www.deliveringwowhangout.com  

Dr. Anissa Holmes is a practicing Dentist, podcaster, speaker, coach and the creator of Delivering WoW. Originally from New Orleans, Louisiana, Dr. Holmes has called Kingston, Jamaica home for over a decade. Delivering WoW is a movement aimed at empowering Dentists to provide “WoW” experiences to gain “freedom” in their practices. Anissa joins Glenn and Vinh to discuss topics ranging from Goat Head soup to the importance of discovering your “why.” Notes of Interest *We are celebrating one year of the Nifty Thrifty Podcast! *Dr. Anissa Holmes is the creator of Delivering WoW. *She had a practice in Birmingham, AL before moving to Kingston Jamaica. *She grew up in New Orleans and considers herself a southern girl. *Find your why for your career and it will set you apart. *She grew up in a working-class family in New Orleans and put herself through college working 3 jobs. *Take a leap of faith and invest in yourself. *Anissa prefers Cajun food over Jamaican *Delivering WoW has multiple programs to help Dentists reach the next level *Dental Profit Academy launches in June. Links Dental Marketing and Profits FB Page – https://www.facebook.com/groups/deliveringwow/ Delivering WoW – https://www.deliveringwow.com/ Delivering WoW U – https://www.deliveringwowu.com/ Delivering WoW Bootcamp – https://deliveringwowcourse.com/infopage Delivering WoW Summit – https://deliveringwowsummit.com/ Jamaican Patois – http://jamaicanpatwah.com/ Everything New Orleans – https://gonola.com/ Acknowledgements: The Tonight Show is Property of NBC “To Be Loved” by Bob Marley is Property of Universal Music Group

The results are in and sadly we did not finish in the top 4 positions for Best Dental Podcast of 2018. It's all good though, we made a strong showing and were only active for 2 months, there is always next year. Congratulations to the winners, Nifty Thrifty Dentists, A Tale of Two Hygienists, Delivering Wow, and Fee For Service podcast. We want to say thank you everyone for taking the time to vote for us. In this weeks episode we discuss a ton of things from good kid patients, UFC fighting, puzzle etiquette, Acupunture, the game Battle Ship and OYFers. Confused? So were we, sit down grab a refreshing adult beverage and let us scratch that comedy itch in your soul. Have a great weekend, you shiny bunch of Flossers Love, Carlos and Sandy Lee.

Why should you be advertising your practice on Facebook? Are Facebook Ads the same as boosting a post? How are patients who come from Facebook Ads different from those who search Google? In this episode, we talk with Dr. Anissa Holmes of Delivering Wow and chat Facebook Ads. Be sure to subscribe to The Nothing But The Tooth Podcast. Looking to grow your dental practice through proven online marketing? Contact Crimson Media today!

I'm super excited to introduce Zack Butterfield to the podcast and talk about HIPAA compliance with communication and how it relates to your marketing. Zack Butterfield is the Director of Sales for Rhinogram, a HIPAA Compliant App that allows patients (or potential patients) to send pictures and attachments, reducing unnecessary appointments. The Rhinogram app helps to limit unnecessary visits by inviting patients to text you their photos, insurance information, and medical forms. As a result, dental practices can streamline their patient intake, keep wait times manageable, and improve the patient experience. Patients can also ask questions to prepare for their visit from the comfort of their home, which helps ease any tension or anxiety they may be feeling towards an upcoming dentist appointment. On the podcast we discussed…. The history of Rhinogram and how it got started What a virtual consultation is and why it's a great way to consult with your patients remotely Rhinogram as a asynchronies teledentistry tool and how it can enable patients to send photos of their teeth to their dentist via text messages or Facebook Messenger etc. Benefits of virtual consults and why they offer a more convenient approach to the first initial cursory exam What makes Rhinogram's software different from alternative systems from a HIPAA compliance standpoint How dental practices can start doing virtual consultations with patients Rhinogram as a fully customizable and configurable inbox to help improve message management while meeting HIPAA compliance How patients can use the Rhinogram app to communicate with their dentist Marketing advice on driving traffic and educating patients about virtual consults How using a HIPPA compliant software or system can allow the conversation to continue as far as you need to complete patient conversion Integrating Rhinogram into your Facebook marketing funnels Average costs for implementing Rhinogram and how much ROI you can expect from your investment How dental practices can save time, money and resources using virtual consults Rhinogram is offering ALL listeners of the Delivering WOW podcast half off the price of installing the software, and all you have to do is email zack@rhinogram.com or head to rhinogram.com and click “Get Started” to begin. If you'd like to find out how you can use this service to help remove barriers between your patients and your team, then Rhinogram is for you! For more information and to explore previous podcast episodes, click here.

Join me in this episode of the podcast, where I speak with the CEO of CallForce, Cory Pinegar, about how you can grow your practice, increase call conversions and get more patients back in. As I mentioned above, Cory is the CEO of CallForce, a dental solutions company that is dedicated to helping dentists succeed in their practices by helping them improve their overdue hygiene recall. In his spare time, Cory loves to play golf and tennis. On the podcast we discussed… Cory's story – how he came to be the CEO of CallForce How the overdue patient recall system works The reactivation process and capitalizing on your overdue patient basis An insight into how practices can produce an additional $400 to $600 per rescheduled patient using CallForce The importance of having a positive tone on the phone when speaking with patients Cory's top tips for increasing call conversions using a script that patients can't say no to Using patient feedback to improve your customer services Why you shouldn't waste marketing dollars attracting new patients and then neglect to bring them back in for a follow-up appointment How you can manage your schedule and time more efficiently Understanding that returning patients are just as valuable as new patients How dental practices can improve the patient's in-house experience Reaching patients via their preferred channel of communication The importance of having a recall system in place to increase call conversions Find out more about how CallForce can help fill chairs and improve profitability by going to getcallforce.com/wow for a discounted price for Delivering WOW community members and get your first six appointments for FREE! For more information and to explore previous episodes click here.

Dr. Glenn Leon Vo is a practicing Dentist, performance coach, podcaster, and an expert at Trivial Pursuit.  As the creator of The Nifty Thrifty Dentists, Dr. Vo is always negotiating discounts and helping his fellow Dentists save money.  Dr. Vo also co-hosts  The Nifty Thrifty Dentists, with Dr. Vinh Nguyen.  He is a coach with Delivering Wow and the co-founder of DentalHub360, a social media site for Dental Professionals. Dr. Glenn Leon Vo continues to run a multi-million-dollar family practice with his wife Dr. Susan Tran in Denton, TX.  They are the proud parents of two awesome kids, Kylie and Jackson

Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry. She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of Delivering WOW U, an Online Coaching Community for Dentists, and runs 10X Facebook and Business Acceleration Bootcamps for Dentists to 10X their team performance, profits and brand.

Anissa Holmes from Delivering Wow joins Callie for this episode of Behind the Membership and shares how she's managed to achieve financial freedom in the first year of her membership site, and how she is now planning to restructure and reposition her membership for even greater success. Anissa also talks about building her movement and making an impact, why memberships don't have to be low cost and how she is choosing to charge a premium price to ensure members achieve results. And we also discuss how Anissa finds time to run not just her membership site but a highly successful offline business and high end coaching programmes as well!

Dr. Anissa Holmes has been a practicing dentist for over 16 years and is the creator/founder of the ever-growing site, Delivering WOW. In fact, Dr. Holmes now runs a special Bootcamp for dentists, helping them to realize and achieve their visions, by making dentistry fun again. It’s called Delivering WOW U. Dr. Holmes is a published author, wife, mother of two children, and practice owner of Jamacia Cosmetic Dental Services. She and her family have been living in Jamacia for the past 12 years. An upcoming project of hers, alongside a few other dentists, is DentalHub360, an online social media site for dentists.

The Dental Marketer himself, Michael Arias, talks with Sandy Pardue and Dana Salisbury from the Delivering Wow seminar in Jamaica. Listen up for great practice tips, inspiration, and get to know Michael! For more information on how Michael can help you, check out thedentalmarketer.site to see how you can get GROUNDED! 

Dr. Glenn Vo of the Nifty Thrifty Dentists podcast joins us this week to discuss having his wife, Dr. Susan Tran, as a dental partner and the relevance of trust. As a decade long partner of Keating Dental Arts, Glenn emphasizes the importance of having good relationship and communication with dental partners and their laboratory. Glenn explains the first priority for any dentist should be seeking out an outstanding laboratory. Learn more about the Nifty Thrifty Dentists CE seminar with Dr. Glenn Vo and Annisa Homes of Delivering WOW podcast September 9th below: https://niftythriftydentists.com/ce-event/  

Dr. Glenn Vo of the Nifty Thrifty Dentists podcast joins us this week to discuss having his wife, Dr. Susan Tran, as a dental partner and the relevance of trust. As a decade long partner of Keating Dental Arts, Glenn emphasizes the importance of having good relationship and communication with dental partners and their laboratory. Glenn explains the first priority for any dentist should be seeking out an outstanding laboratory. Learn more about the Nifty Thrifty Dentists CE seminar with Dr. Glenn Vo and Annisa Homes of Delivering WOW podcast September 9th below: https://niftythriftydentists.com/ce-event/  

Once the day-to-day rhythm of a profitable business has become established, many entrepreneurs start looking for more. They look to leave a legacy that can create a lasting impression and value for their community. Dr. Anissa Holmes of Delivering Wow joins today's show as she discusses taking action to build that legacy and how it has lead her to earning six figures online as she has built her personal brand around her dentistry practice within the last year. Anissa and I also dive into how she started off with teaching her followers how to use Facebook Ads to her plans for structuring her inner-circle as a high-end coaching group. I had such a great time chatting with Anissa, as she is the perfect example of an entrepreneur taking action and I can't wait to share her impressive experience and knowledge with you on this episode of The Youpreneur FM Podcast! Essential Learning Points From This Episode: Chris talks about the difference between an entrepreneur and a procrastinator. What Anissa's secret is in getting things done. How using a value ladder can help you take your audience on a journey. Why Anissa developed her membership site and how she plans on providing her members with more value in the future. Much, much more! Important Links & Mentions From This Episode: Anissa Holmes' website (https://www.deliveringwow.com/) Anissa Holmes on Twitter (https://twitter.com/deliveringwow) Delivering Wow (http://amzn.to/2rtBdYe) John Lee Dumas (https://www.eofire.com/) Stu McLaren (http://www.stu.me/) Mike Morrison (http://themembershipguys.com/) YoupreneurFM Episode with Mike Morrison (https://www.chrisducker.com/podcast/heart-soul-membership-sites-mike-morrison/) Youpreneur Summit 2017 (http://www.youpreneursummit.com) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Youpreneur Personal Brand Business Building Community (http://youpreneuracademy.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Look. Running a successful dental practice is incredibly difficult. Day in and day out, you’re juggling marketing, budgets, growing your team.. and a million other things on your always expanding todo list. I get it. And yet… at the end of the day, as a practice owner, you have to remember, you’re in the SERVICE industry. Which means, everything you do should be focused on providing the best service you possibly can. Because ultimately that’s what keeps the lights on. Which unfortunately, many dentists often forget. Today I’m excited to share my conversation with Dr. Anissa Holmes from Delivering Wow. You may remember her from episode 9 of the SYDP podcast where she shared her insight on how to get the most out of Facebook. We recently had a chance to reconnect at the Voices of Dentistry Summit and I knew I had to have her back on the show. I’m absolutely blown away with what’s she’s been able to accomplish since we last sat down to chat. As cliche as it might sound, she really delivers the wow in this one and shares exactly how to do the same for your practice. [su_note note_color="#028000 " text_color="#ffffff " radius="5"]Enjoy the episode? You'll Love The Delivering Wow Roadmap Checklist from Dr. Anissa Holmes  Click Here For The Checklist[/su_note] Here are a few things you'll discover in today's episode: What “delivering wow” means to Anissa,  and how you can apply it to your own practice. Anissa’s expansion to teaching, and how it’s also helped accelerate her own practice. Her decision process on whether to purchase another practice. How to grow your practice and WORK LESS (yes, it’s true.) The systems and team you need to fast track your growth. How  to increase your “Luck" through discipline.  The power of “reverse engineering” and how it applies to you. And much more. Free Episode Bonus A special thanks to Anissa for coming on the show. As she has proven time and time again, by over delivering in your practice and life, you can blow your competition out of the water and deliver an experience that your patients won’t ever forget. If you want to "deliver wow" in your own practice, you'll love her free delivering wow roadmap checklist. She goes through dozens of things you can do TODAY, to create the best possible experience for your your practice. It goes without saying, she's one of the very few who actually practice what the preach, and I know you'll get a ton out of the roadmap. Click here to get the checklist. Quotes: “I've grown my practice.. and work less.” - Dr. Anissa Holmes "A great experience matters." - Dr. Anissa Holmes Resources: Delivering Wow  Twitter  Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Dr. Anissa Holmes is voted one of the top 25 women in Dentistry by Dental Products Report. She has effectively mastered the skill of the use of social media with a Facebook following of nearly 50,000 fans. As a Practicing Dentist, Social Media Strategist, Author, Podcaster and Speaker, Dr. Holmes shows dentists exactly how to create a profitable, thriving dental practice which has motivated, inspired team members and patients who are now raving fans. She does this by providing actionable steps to help dentists develop their business culture, their systems and their brand. Dr. Holmes is the host of the iTunes podcast, The Delivering Wow Dental Podcast and is also the author of the book Delivering WOW: How Dentists Can Build a Fascinating Brand & Achieve More While Working Less.   Questions Tell us a little bit about yourself and your journey Can you share with us how you use some of the strategies and actions to create that delivering wow experience in your practice? In your book you say that there’s a myth that says “To be successful, we must be better than everyone else, we must try harder and work longer” but then further on you say it’s not about being better, it’s about being unique, can you speak a little more about that? On a global level, how do feel about customer experience from the Jamaican perspective, what do you feel are some of the things that are limiting organization from really delivering that WOW experience? Do you think that there is a direct correlation between poor leadership and poor customer experience in a lot of businesses? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? Do you offer programmes for persons who may want to take the step a little further, who may want to connect with you and learn how to use Facebook to build their business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or your people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Anissa Holmes is originally from the United States of America and grew up in New Orleans and attended dental school in Alabama. After completing dental school, she met her husband who is an oral surgeon and he grew up in Jamaica. They decided about 10 years ago to move from the USA to Jamaica, he figured that that’s where he could make the biggest difference so she sold her practice she had in Birmingham and she started again in Jamaica. She worked a few years for another dentist who had a really great reputation and about 5 years ago she started a brand new practice in Kingston, Jamaica and the premise there was that the practice would eventually be the number 1 dental practice in the country known for delivering a wow experience to its patients. Anissa Holmes shared the first step of creating an amazing practice; one that people talk about, one that has a fascinating brand is first creating that vision and saying, “What do I want to be known for? At the end of the day, what am I working for? What do I want to achieve?” Her vision was to create the number 1 dental practice in the country known for delivering an amazing wow experience and that was the vision that they would be there and that was the vision before anything was put in place and from there they said “What sort of practice would we need to be? What sort of team members would we have to have? What would have to be our core values?” Before they did anything, they actually thought about what they wanted to be and when she says “we”, it really is “we”. She feels like businesses that are super successful, if you look at Zappos, Amazon, Disney - it’s all about the team and for her when she was creating her core values for her company, she involved the team and they said “What do we want to be known for?” They did things like saying they wanted to be very unique, they wanted to make an impact on the community, they wanted to build strong teams, and they wanted to be known for delivering wow. So they set those core values out and so every decision they make had to be in align with those core values, so pursue growth and learning and so having those luncheon learn session where her team is constantly training and having book clubs where they are reading books together in terms of growing business and personal development with a kindle and that was something she did for her team, she thinks it’s really important, many people create this checklist and just put it down somewhere or hang it up but they don’t live it and once you have that, you know your vision then you have to say what sort of business do we need to be, what sort of team do we have to have and then you have to start creating amazing systems and really just designing how you are going to get there. Anissa agreed that there were team members that weren’t agreeable in her vision. She stated that it’s very interesting because she really believes now that she is in a different realm and working with business owners and dentists and a lot of them have fear. Fear that the team is not going to buy into this whole creating an amazing experience culture and so what happens is that they do nothing. What she always says is that if you are a business owner, it’s your business, it’s your vision and her team is very aware for example if they have 100 things that have to happen to be able to create amazing experiences or to have consistency in the quality of work that they do or to make sure they are seeing people on time. These 100 things have to be done and if she could do them all by herself, she would have no reason to hire someone and she can keep that money in her pocket but she made a decision that all of these things need to be done, so there are different people that need to do it and the job has to be done and this is the vision of this company and it’s okay if you don’t feel like this is the right company for you but at the end of the day this is the company, these are the values, this is what we are working for. Anissa stated that when they first decided that they are going to be known for delivering an amazing experience, some people that was working at the practice said “okay, we are willing to try” they are still there and they are happy and they are making more money than they have ever made. This year January they had the entire team write down what it is that they are going to achieve, she put down her dream to go to Europe and have gone to Europe, 4 of her team members actually got cars this year which is a huge deal for people working in small businesses in Jamaica to be able afford a car. They have had amazing things happening and it’s because she aligned with her team members, she told them from the very beginning, if you they help her grow this business, you are going to develop personally, you are going to impact your family, achieve all your personal dreams and those that bought in with her, they are definitely living their dreams and some people it wasn’t for them and that was okay and she was okay to let them go. Even along the road she has had different people and had to increase her team, just a few months ago they were testing someone for their new Dental Assistant, they needed to add a new Dental Assistant and someone came in, she was an assistant at another practice and she says “You mean I have to give a tour?” And that’s something when they look at their reviews, people constantly mention that – customers say “I can’t believe that I am getting a tour before my procedure”, and so this person was clearly not going to fit into the vision and the culture of the practice and so she just didn’t work out. Anissa Holmes stated that it’s very interesting because when you look at businesses, a lot of time they are focusing on what’s the competition doing, what’s this person doing and in Jamaica for example, her practice has a social media presence that is now over 50,000 fans and they are doing some cool things and as a result of it they see other practices that are doing similar things or posting similar things of what they are doing and she says it’s okay because they are connecting with people and growing their businesses but she is not focused on that. What she’s focused on is really always being innovative, being different and really not looking at what any one else’s doing and every year trying to strive to do something different. For example, 2 years ago they said that their vision, their focus for that year would be to create KPI’s and systems so that everything would be written down and so they created the manuals, they did that to systemize the practice and the next year; they said how can they create customer experiences , so that was their whole focus for last year and that’s when all of their team members were trained in Hand and Arm Massage and now they offer complimentary Hand and Arm Massages, so everything in terms of their brain storming with their team building was, how can we create a better experience, they created a system that at the end of an appointment they were guaranteed that a patient would give them a video testimonial and it’s just creating that system, touch points of giving them a tour, offering them a Hand and Arm Massage, giving them the headphones and the iPads, giving them a warm towel at the end, the Doctor, the Hygienist, the Front Desk saying, “How was your experience?” Guaranteeing that the person is going to say it was great, so that was their focus, just focusing on that. This year their focus now that their system is in place, they have an awesome team, their doing great experiences, this year they are like “How can we be different in our community impact?” So this year they say every month they are giving to different charity, they have done small make over competitions, they have given equipments to Children’s Hospital, their dental clinic, they have done all sort of things and it’s about being unique, not worried about what anyone else is doing, just trying be very innovative, be very different. In their practice they have a guarantee that you’ll be seen within 15 minutes of your appointment time or your next exam is free but you have to have the systems in place and that was done 2 years ago, she could have not given that guarantee then but they have it now and they guarantee that you will have an amazing experience and you get a great quality of work. Just focusing on what can you do that makes people become very drawn to your business. Anissa stated that in marketing, it’s not good for her to go out and say, “I’m a Dentist and I do fillings or I’m a Dentist and we do teeth whitening” doing an advertisement like that is not very effective because Dentists are supposed to do that but when you create an advertising campaign or creating promotional pieces about how you make people feel and how you have been able to change their lives by taking away the fear and giving them an amazing experience, what happens is that people are drawn to your business and you are able to grow. Dr. Anissa Holmes stated that hiring for the right profile, they do that and they look at DISC testing behavioral style, for example, if their Hygienist is very outgoing in terms of her behavioral style, they want someone who has the profile of being a very sensitive, very compassionate type to be her Dental Assistant and so they kind of have that balance, the person who does their training of Dental Assistants has a different style and that’s part of it. The other part is that once you start to be knowing for having a certain type of business, those sort of people are going to be attracted to your business and so they are now finding that a lot of their new hires are actually coming to them saying that they know about their business already, they have been following us on Facebook or people are talking about them in the community and they want to work in their practice and so it’s that sort of the mindset of the people and again, once they come in having that training and so most people are not trained on understating that they way you connect with people is not by necessarily talking, it’s about listening and a huge part of their training with all of their team members is understanding the importance of listening, of asking questions, so you can get to the heart of the matter. For example, in dentistry, a lot of people may say, “I don’t want a crown” some dental offices or dentists around the world will say in their mind, ”They don’t want it because they can’t afford it” or “They don’t want it because they are afraid” but you are not asking them why they don’t want it and you just move on and you miss out on that opportunity to help them. Dr. Anissa Holmes stated that what they do in her practice they will say “Why don’t you want that crown?” and they may say, “The reason why I don’t want it is because my daughter is getting married next month and so I just don’t have any money right now”, and you can say, “Will you be ready in a few months?” and then they say “Sure” and you say “Okay, great, just write it down and when you come back for your next cleaning then we’ll go ahead and have it sorted out then” or they’ll say “I don’t want it because I don’t think I need it” and then you can say “Okay, let’s talk about why or what happens if you don’t do it. In my experience of practicing for so long this is what happens and so if you don’t fix the tooth, what’s going to happen is that you’re going to be out one day and you’re going to bit down and it’s going to break, it’s going to split, you’re going to have to take it out, it’s going to be more procedures, more cost and based on the condition, you are in a 80% chance that that’s going to happen to you, are you okay with that?” The person is going to think and say, “You’re right, I need to do it.” It’s all about training your team, letting them understand how that happens and when they see it happening over and over again, in terms of people making decisions to have a purchase or do treatment because of asking questions, they buy into it.   Anissa Holmes stated that she feels that a lot of organizations and businesses locally and internationally, the challenge is that they don’t understand how valuable it is to help you to grow your business and for her having business, her dental practice is set up on systems, it’s very profitable, it can run without her and a lot of people think that for you to have success, it’s going to take 20 years of you working, 80 hours a week and that is not the formula for her that she wanted to take and for her she said, “How is it that I can create a practice that can essentially run without me?” meaning that she is there because she wants to be there not because she has to be there, she has 2 other dentist that gives her freedom at this stage in practice which is over 17 years to now start teaching other dentist and do other things as well. That’s the key for saying, “What’s going to be the way for me to get there? Is it working for 20 years or is there a smarter way?” Once you start thinking of the smarter way, everything that she does, she likes to break it down and figure out how she’s going to do it. For her, the how of how she was going to get there was looking at creating a unique business, creating something that people would be talking about and it’s because she got it, because she understood the importance of putting in an amazing customer experience and there was an objective there. Also if we do this, this is what will happen to me personally, she can have a more balanced life, better things for her family, for her team as well. A lot of people just think that a business is all about having it for 30 years and you work in it until you can’t work anymore and that’s really what business is all about and people at a higher level realize that that’s really not what business is all about and it’s about serving your customers, being able to solve their problems and also create something that would give you that balance and be able to give you that profitability to do what you want to do for your family, people just don’t know that formula so they just work too hard. Anissa Holmes agreed that there is a correlation between poor leadership and poor customer experience in a lot of businesses and it boils down to leadership and sometimes you have great team members or you have a great product or service but you have no one to really lead that team and a lot of times that vision does come from the leaders. In her practice for example, it was her coming and say, “This is the vision I have for my practice” and getting people inspired to take part and they knew that it would help them to achieve their dreams as well and so she finds that businesses that have the strongest leaders are the strongest businesses so it absolutely boils down to that. Sometimes as a leader, you have to make decisions that may make you uncomfortable, for example, there may be people who are on your team and you have to be the one to says, “Listen, this is not working” or training them again or saying “I’m sorry but we need to shift you to a different position because you’re not able to really give your fullest potential in this position” and being able to shift people around in a way that they understand and not get offended and leaders have to make those uncomfortable decisions but they also have to be there to inspire people to greatness. Anissa Holmes stated that staying motivated it’s really about just creating a culture where you are having fun, where you are solving peoples’ problems. She hears from her team that it’s not like going to work, it’s like you have a family and you build that culture and you see the lives that are being changed, how you’re helping people and that’s really powerful. The other thing that’s interesting is that her team, they all know their strengths and they know their weaknesses and for her, she really great at coming up with strategy and design of different implementation plans that they are going to be doing, she’s really great with helping to inspiring but a lot of the “nitty gritty” details that have to happen and she can’t do everything herself. She is not great at following up with patients every single night for phone calls but that’s something her husband does every night and that’s great but for some reason she can’t do it but it’s important and it has to be done and so one of her team members who is really great at that, she’s one of the assistants, people love her, she’s the one that actually makes all the calls, she does it the next day so by then they have the time to settle and really assess but she calls every single day and she follows up with people and she’s consistent. So they all know their strengths in terms of their behavioral styles and weaknesses so what they do has a team is that they don’t judge, just take the best of everybody and put them in the right spot that way the business can continue to thrive and that boils down to leadership and because of the culture and everybody knows it, no one gets offended, it’s about everybody giving their best so that the business can grow and at the end of the day if the business grows, everybody wins because we are able to have a more profitable business and as a result, salaries can increase and benefits can increase and everybody wins. Anissa Holmes shared that the one online tool she uses everyday is Facebook, she stated that she started using Facebook in 2010 when she first started her Dental Practice in Jamaica and that’s when Facebook was getting started with their business pages and when she first started using Facebook, she said she is going to use this tool because you can share your culture and you can share your practices’ story and it’s very difficult to do that in other forms of paid advertising. You can actually build a community of people that are helping each other that are not even patients, some are patients, people are asking questions and people are answering each other questions and it’s really cool. At that time they started to get 5 new patients a month because people were engaging with them and over the years, is that their audience has grown, they’ve understood what content works, what doesn’t work, they understand how to embrace Facebook Ads and targeting and creating audiences where they can retarget people, for example that have been to their website, people who are similar in their characteristics behavior to their existing patients. Now they are getting 40 or 50 new patients every month just from Facebook marketing and she’s spending only US $500.00 a month for their paid advertising and it’s very interesting because about 2 years ago she was testing the return investment on all of her paid advertising and she actually made a decision to drop every other form of paid advertising, they had a yellow pages ad and so she was spending US$800.00 a month, she’s getting 4 new patients, just speaking in USD and is she’s charging US $200.00 , then she is breaking even. Now she said let’s shift that money over so now she’s spending $500.00 a month and getting 50 new patients and the industry standard is 12-15 a month, they are getting 50 just from Facebook. She loves when people come in from Facebook because that means that they know them already, they know their culture, they’ve been following them, they see what they’ve been doing in the community, they see how they are changing lives, they’ve seen patients video testimonials, they’ve been to their website, they know about their team and to her there is no other form of paid advertising where you can just connect with people like Facebook. Anissa Holmes stated that she currently has an online course and it teaches dental practices, she has students from all over the world; she has several hundred that are in the programme. It’s an online course, the first 3 or 4 modules is teaching you about how to grow your culture and the importance of that and how you have to have that part right before you start creating ads and copy writing, create calls to action and targeting and creating ads and that’s available on her website which is www.deliveringwow.com. It’s created specifically for Dentists but the principles are uniform and where she is now that her practice has grown to the point where she can cut back a little bit and the plan now is for to work 2 ½ days and spend the other time working on training small business owners/ entrepreneurs, so the next step for her is creating an online course which will help local businesses not online entrepreneurs, local businesses where you have a wine shop for example or if you are have a training centre promoted on Facebook so that’s the next step for her. Anissa Holmes stated that there are a lot of books that she reads all the time and a few books for when you’re just getting started are: The Compound Effect by Darren Hardy, Eat That Frog by Brain Tracey, those are some great books, Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh - book talking about the story of Zappos and creating an amazing customer experience. What she tells people too is that you have resources in terms of books but podcasts are really great and she use to spend her time with books and now she is also really hooked on podcasts because you are actually able to speak and hear from the authors of what’s going on in their mind and even for herself, strategies she spoke about in her book that was released earlier this year, they have already implemented additional strategies. Things are always evolving, you’re pivoting, you’re testing, you’re growing and so listening to podcasts is another way to get that fresh material as it comes out. Anissa Holmes stated that she is excited about a few things, in her Dental Practice, they just added another Dentist and they are super excited about this and so are the customers. They are at a point now where there is no debt for the practice and that’s where they want it to be and they are now looking to taking the team out of Jamaica for training, getting into that international space with them. They are excited to start that next phase of just taking it to the next level in terms of being able to have other experiences and bringing additional things back to Jamaica to make the Practice even better. Personally, just growing her online business and blogging and as she creates one course, another opportunity opens for her and she is really excited about what’s going on the online space as well. Anissa stated that listeners can find him on:                                                               Twitter @deliveringwow                                                               Facebook @delivering wow                                                               Delivering WOW Website Anissa Holmes stated that her motto, what she is known for is keep “Delivering Wow” “and it’s just two words but to her it means so much, it means always just get to one point, you say what’s next for me? How can I make a bigger impact? How can I inspire more people? How can I change more lives? And once you do that, your business is growing, you are profitable, how can you impact your family, how can you travel more, how can you achieve your dreams?   Links The Delivering Wow Dental Podcast Delivering WOW: How Dentists Can Build a Fascinating Brand & Achieve More While Working Less The Compound Effect by Darren Hardy Eat That Frog by Brain Tracey Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh - book talking about the story of Zappos Twitter @deliveringwow Facebook @delivering wow Delivering WOW Website

Dr.  Anissa Holmes is the host of the top iTunes podcast, The Delivering WOW Dental Podcast, and is also the author of the book, “Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!" She was voted one of the "Top 25 Women in Dentistry" by Dental Products Report and has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes shows dentists exactly how to create a profitable, thriving dental practice which has motivated, inspired team members and patients who are raving fans. In this episode we discuss new patient growth through Facebook, using social media to benefit your practice, and a special offer just for Passionate Dentist Listeners. 

Marketing is an essential part to the success of your business. And although it can be a relatively large expense, it often yields poor results (or worse, can be a complete waste of money). For that reason, new marketing trends are often met with skepticism. …Especially when it comes to online marketing. Today’s guest is NOT about hype. She’s about PROVEN RESULTS. Dr. Anissa Holmes is the founder of Delivering Wow and host of the Delivering Wow Podcast. She is owner of one of the most successful dental practices in Jamaica. Dr. Holmes has had incredible results using Facebook to grow her practice, and reveals all her top strategies in the FBMastery Course For Dentists. She joins us on the show today to share some of her extremely valuable Facebook insight. Dr. Holmes shares some great tips on today’s show. If you want to learn more, you can download your own copy of her Facebook Success Blueprint. Get that here. Here are a few things you’ll discover in today’s episode: The advantage that Facebook offers that you do not get with other online marketing tools The minor detail within Facebook ads that greatly impacts engagement A common mistake made when boosting Facebook posts that keeps you from growing your audience The three types of Facebook campaigns that will give you the best results (one of these is NEW to Facebook and you’ll want to start using IMMEDIATELY) How online advertising is different for a dental practice than it is for an online marketer (and why you should ignore some of the advice they give) Why you’ll get far better results managing your business Facebook page internally vs. outsourcing it to another company The MAJOR advantage to implementing Facebook into your marketing strategy now (and what you’ll miss out on if you put it off) A Facebook strategy course that you can take advantage of at a very special rate   Free Episode Bonus: If you learned a lot from today’s episode, make sure you take advantage of the bonus. There are tons of ways to use your marketing budget, but not all of them are worth your money. Stop shooting aimlessly, and go with proven results. You can start by downloading today’s bonus, Dr. Holmes’ Facebook Success Blueprint. Click here to access that now. Quotes: “Facebook is about community. It’s about engagement. That’s why it’s so valuable.” -Dr. Holmes   Resources: Dr. Holmes on SYDP (EP 28) Delivering Wow Podcast FBMastery Course For Dentists Promotion   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

When you’re starting your dental practice, there are some key things you need to look at: Finding a good location Knowing what equipment to buy Hiring the right people But so many dentists tend to overlook a powerful aspect of the business that sets the framework for years of success: The culture. When you build a culture that customers (both external and internal) are excited to be a part of, you then have a story to tell. Having a story allows you to create experiences. And experiences are what people love to talk (and hear) about. Both online and offline. Dr. Anissa Homes is a master of creating experiences. You may have heard some of her experiences on her podcast, Delivering Wow. Anissa is the founder of Jamaica Cosmetic Dental Services, was voted one of the Top 25 Women in Dentistry, and as you’ll find out, a Facebook wizard. If you’re looking improve your Facebook presence to get more customers walking through your doors, you’ll enjoy the today's bonus.   It’s a Facebook Targeting Guide that shows you how Anissa’s been able to get a 1500% ROI through her Facebook marketing.   Get that here.   Here are a few things you'll discover in today's episode: Why giving good service isn’t enough on its own to run a successful business (and what you can do to have an amazing dental practice) The importance of having a vision (for yourself and for your team) How to promote your culture and core values within your practice Tips for creating systems to train new employees more effectively (and have consistency) How cross-training can prove to be valuable (especially when you’re short-handed) Places where you can recruit talent (where you normally wouldn’t think to look) The difference between building your culture and building your brand The best way to build a brand How to get testimonials that make others eager to come see you How to generate 1500% ROI using Facebook for your dental practice What you should promote (before you start promoting offers)   Free Episode Bonus: If you were as impressed as I was with the amazing Facebook ROI that Anissa has experienced with her practice, then you’re going to get a lot out of this bonus. Anissa has offered the Ambitious Dentist community her Facebook Targeting Guide. In this guide, she shows what she’s done to get massive results on Facebook, including specific wording, strategies, and steps. Click here to access that now. Quotes: “Culture is the story that you want to tell. Brand is what people say about you when you’re not around.” -Anissa   Resources: Delivering Wow - Dr. Homes’ Website Jamaica Smiles - Dr. Homes’ Practice Email Anissa Delivering Wow Dental Podcast   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

In this episode of the Hello Customer Podcast, Espree interviews Rob Siefker, the Senior Director of the Customer Loyalty Team at Zappos. He is based at the Zappos’ campus in downtown Las Vegas. The Customer Loyalty Team (CLT) at Zappos is a team of 650+ employees who handle customer calls, answer emails and live chats and provide other kinds of support for customers.