Podcasts about itero

What happens when a general dentist becomes passionate about aligner therapy and sleep medicine? In this inspiring and eye-opening episode, Dr. Meghna Dassani welcomes Dr. Meenal Patel—friend, colleague, and fellow dental sleep advocate—to the Healthy Sleep Revolution Podcast. Dr. Meenal shares her journey from dental school to building a thriving private practice in Cary, North Carolina, with a strong emphasis on total patient wellness. Learn how she's using advanced technology, aligner therapy, and sleep-disordered breathing screenings to uncover the hidden signs of airway issues—and change lives. From investing in an iTero scanner to implementing home sleep tests, Dr. Meenal walks us through how she seamlessly blends aesthetics and function while empowering patients with knowledge. Whether you're a provider or a patient, this conversation will open your eyes to how much your smile and your sleep are connected. In this episode, you'll learn: How Dr. Meenal Patel began integrating Invisalign and sleep apnea treatment into her general dental practice The role of technology (like the iTero scanner and CBCT) in uncovering airway issues How to recognize red flags for sleep-disordered breathing during routine dental exams What the patient journey looks like—from crooked teeth to improved sleep Why education and awareness are game-changers for both adults and children How Dr. Meenal is gently introducing airway conversations into everyday dentistry The importance of connecting the dots between oral health and whole-body health About Dr. Meenal Patel Dr. Meenal Patel graduated magna cum laude with a Bachelor of Science (BS) in Nutritional Sciences at the University of Florida. She went on to earn her Doctor of Dental Medicine (DMD) degree at the University of Florida College of Dentistry. She completed her post-graduate training at the University of North Carolina at Chapel Hill in the Advanced Education in General Dentistry (AEGD) residency program. Highly regarded as a cosmetic clinician, she has advanced training in cosmetic dentistry, orthodontics, endodontics, prosthodontics, adult and children's sleep apnea, and dental implantology with additional certifications in Invisalign and laser dentistry. She has been awarded the prestigious Fellowship in the Academy of General Dentistry (FAGD) as well as Fellowship in the International Congress of Oral Implantologists (FICOI), the International Congress of Dentists (ICD) and the American Academy of Clear Aligners (AACA). She has also been appointed for the Pierre Fauchard Academy - a very exclusive invitation. Dr. Patel also serves as an adjunct faculty member at UNC Chapel Hill School of Dentistry. She has served as Fourth District President for the North Carolina Dental Society, Raleigh Wake County Dental Society, Vice Chair for the Council on Membership with the American Dental Association, and Study Club Leader for NC with the American Academy of Clear Aligners, for which she also serves on the board. Dr. Patel was named Triangle Business Journal's Top 40 Under 40 just a couple years ago. She has been the owner and founder of her award-winning practice in Cary, NC for nearly a decade. Prior to this, Dr. Patel was an associate dentist for a group practice in Charlotte, NC. Dr. Patel has enjoyed owning and growing her practice, Preston Dental Loft, a premier family and cosmetic practice. She has a particular interest in helping people grow their confidence through their smile; offering Invisalign to her patients has helped her achieve this in a big way. She is one of the only general dentists in the area as a Platinum Plus Invisalign provider! Dr. Patel is committed to enhancing her patients' confidence through personalized care and innovative solutions; she believes that your oral health is directly related to your overall wellness as a human!   Connect with Dr. Meenal Patel Website: https://www.prestondentalloft.com  Instagram: https://www.instagram.com/prestondentalloft/  Facebook: https://www.facebook.com/prestondentalloft About Meghna Dassani Dr. Meghna Dassani is passionate about promoting healthy sleep through dental practices. In following the ADA's 2017 guideline on sleep apnea screening and treatment, she has helped many children and adults improve their sleep, their breathing, and their lives. Her books and seminars help parents and practitioners understand the essential roles of the tongue, palate, and jaw in promoting healthy sleep.   Connect with Dr. Meghna Dassani Website: https://www.meghnadassani.com Facebook: https://www.facebook.com/healthysleeprevolution Instagram: https://www.instagram.com/healthysleeprevolution/ Youtube: https://www.youtube.com/channel/UC9Lh_n7xmbhQVPGQrSjBIrw Get a copy of Airway is Life: https://www.airwayislife.com  

IN HOC PROGRAMMA’ ‘DE WHEELOCK 6th , Ed. capite tertio, paginis 17-23: de nominibus et adiectivis omnibus casibus ex secunda declinatione, de appositione, et de verborum ordine in oratione vel sententia’ ‘SEQUIMUR’ [QUIA “NUNTII IN LINGUA LATINA” ‘INSTRUMENTUM’ ‘AD LATINUM DISCENDUM ET DOCENDUMQUE’ ‘EST’]. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET GALLICA’ ‘*AUDIS’! CIVITATES FOEDERATAE AMERICAE ET RUSSIA CONTRA EUROPAM ET UCRAINAM. 14 TRANSLATIO A FERNANDA SOLÍS VERSAM EST. ‘*CIVITATES FOEDERATAE AMERICAE ET *RUSSIA ‘COLLOQUIA’ ‘DE UCRANIA’ , ‘SINE KIOVIA NEQUE UNIONE EUROPAEA ‘*INEUNT’ . // ‘*EUROPA PERTURBATA ‘*EST’ ‘QUIA DEFENSIONEM SUAM SINE AMERICA ‘COGITARE’ ‘INDIGET’ . AEGYPTO. TRANSLATIO AB ALISSA SOUZA VERSAM EST. ‘*CAIRUS’ ‘SUUM CONSILIUM’ ‘PRO GAZA’ ‘*PARAT’. // ‘*NATIONES ARABICAE’ ‘SUAS OPTIONES’ ‘IMPROVISO IMPETU’ ‘A DONALDO TRUMP, CIVITATUM FOEDERATAE AMERICAE PRAESIDE,’ ‘CAPTAE’ ‘*PRAEPARANT’. //. ‘*AEGYPTUS’ ‘CONSILIUM’ ‘DE REFICIENDO HOC TERRITORIO PALAESTINENSI’ ‘CUM ARGENTARIA MUNDANA’ ‘*EXCOLIT’. {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Quot nomina et adiectiva in secunda declinatione invenis, quae sunt? ¿1 vel plures appositionem invenis? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET ITALICA’ ‘*AUDIS’! CIVITAITS VATICANAE STATU. ‘PAPA *FRANCISCUS’ ‘IN VALETUDINARIO’ ‘AD ANALYSES FACENDUM’ ‘*EST’ . // ‘*FRANCISCUS, PAPA ECCLESIAE CATHOLICAE ROMANAE 15 A TERTIO DECIMO DIE MARTIIS MENSE ANNO DOMINI BIS MILLÉSIMO DECIMO TERTIO,’ ‘IN VALETUDINARIO’ ‘*MANET’ [QUIA ‘ANALYSES’ ‘MORBOS MULTIPLICES’ ‘*OSTENDUNT’]. {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Quot nomina et adiectiva in secunda declinatione invenis, quae sunt? ¿1 vel plures appositionem invenis? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET GERMANICA ‘*AUDIS’! TRANSLATIO AB ALISSA SOUZA VERSAM EST. UCRAINA. BELLATOR SOLITARIUS. // [CUM ‘*RUSSIA’ ‘URAINAM’ ‘*INVADEBAT’], ‘*VLADIMIRUS ZELENS’KYJ, UCRAINAE PRAESES’ ‘BELLUM DOMINATOR’ ET , ‘QUOMODO WINSTON CHURCHILL’ ‘PUTATUS EST’. // ‘ID EST: FORTIS ET FIRMUS’ . // ‘NUNC VERO’ ‘DONALDUS , TRUMP, DENUO CIVITATUM FOEDERATAE AMERICAE PRAESES’ , ‘EUM’ ‘RELIQUIT’. // ‘*ZELENS’KYJ’ ‘IPSE SIT’ ‘IAM *NESCIT’ . {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Quot nomina et adiectiva in secunda declinatione invenis, quae sunt? ¿1 vel 2 appositiones invenis, quae sunt? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. 16 IN ORBE TERRARUM. ‘*AGE’, ‘ORBEM TERRARUM’ ‘*DIVIDAMUS’. // ‘FOEDUS’ INTER ‘TRUMP, ITERUM C-F-A PRAESES A DIE VICESIMO MENSE IANUARII HOC ANNO’ , ET ‘PUTIN, ITERUM FOEDERATIONIS RUSSICAE PRAESES A ANNO BIS MILLESIMO DUOCESIMO’ , UCRAINAM AESTUAT ET SOCIA CONCUTIT. // ¿‘INTER EOSNE’ ‘EUROPAE PACEM ET FUTURUM’ ‘*DECIDENT’? {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Nomina et adiectiva in secunda declinatione invenis? ¿2 appositiones invenis, quae sunt? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET HISPANICA’ ‘*AUDIS’! MEXICO. MEXICOPOLIS. ‘AEROPLANA NON GUBERNATA SPECULATORIAS. // ‘TRUMP *REGIMEN’ ‘SEDIS CENTRALIS EXPLORATORIAE’ ‘AEROPLANA NON GUBERNATA SPECULATORIAS, ID EST , VEL VEHICULUM AERIUM EXPLORANS SINE GUBERNATOR, ’ ‘AD NARCOTICORUM CULINAS IN MEXICO INVENIENDUM’ ‘*UTUNTUR’. {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Quot nomina et adiectiva in secunda declinatione invenis? ¿1 appositiones invenis, quae 17 sunt? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET RUSSICA’ ‘AUDIS’! TRANSLATIONES A SAID RAYMUNDO DELGADO VERSA SUNT. TRUMP ADVERSUS ZELENSKY. '*TRUMP' 'APROBATIONEM ZELENSKII' 'AD QUATTUOR PARTES EX CENTUM CECIDIT' '*DIXIT'. // 'ESTNE HOC VERUM?' // '*ORATIO DONALD TRUMP' 'ERGA UCRANIAM ET ERGA VOLODYMYR ZELESNKY, UCRAINAE PRAESES,' MAGIS HOSTILIS' '*FIT'. // '*TRUMP, DUX CIVITATIUM FOEDERATAE AMERICAE,' 'DIE DUODEVIGINTI FEBRUARII MENSE' '*ITERAVIT': 'SECUNDUM SUA SENTENTIAM', '*ELECTIONES PRAESIDENCIALES' 'IN UCRANIA IN MOMENTO FUTURO PROXIMO' '*HABENDAE ESSE'. // 'SECUNDUM TRUMP': ('HOC DICERE' '*NON PLACET') '*VALOR APROBATIONIS ZELENSKY' QUTUOR PARTES EX CENTUM TANTUM' '*EST'. {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿1 vel plures appositionem invenis? ¿Verborum ordo in orationes vel sententias adaequatus est?}. DENUO TRUMP ADVERSUS ZELENSKY. -"*EGO' 'STATUM' 'VENDERE NON *POSSUM."- // '*ZELENSKY' ['CUR PROPOSITIONEM CIVITATIUM 18 FOEDERATAE AMERICAE' 'DE OPIBUS MINERALIBUS' '*REIECIT']' *EXPLICAVIT'. // ET '*ZELENSKY' 'AD TRUMP', ['*QUI' 'ELECTIONES' 'IN UCRANIA' ' *PETIVIT']' *RESPONDIT'. // -"SI '*ALIQUIS' 'ME MUTARE' 'HOC TEMPORE' '*VULT', TUNC: ['*HOC' '*NON EFFICIET']. // PRAETEREA '*CORRUPTIO INFORMATIONIS' 'DE CASU VALORIS APROBATIONIS' 'A RUSIA' '*PROVENIT'.- // '*ADMINISTRATIO TRUMP' 'SUAM ATTITUDINEM ERGA RUSSIAM' '*LENIVIT'. // 'BELLUM '*NON APELLAT', SED 'CONTENTIONEM'. ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA, ANGLICA ET SINENSIS PINYIN’ ‘*AUDIS’! TRANSLATIONES A CASANDRA FREIRE VERSA SUNT. SINIS. ‘DIE QUATTUORDECIM FEBRUARII’ ‘*COLLOQUIUM’ ‘SUCHEI ANNI BIS MILLESIMO VICESIMO QUINTO’ ‘PROMOTIONIS PROGRESSIONIS ET INNOVATIONIS INTELLIGENTIAE ARTIFICIALIS’ ET ‘*COLLOQUIUM’ ‘POTESTATIS NOVAE INDUSTRIALIZATIONIS ARTIFICIALIS INTELLIGENTIAE’ ‘*EVENERANT’ . // ‘IN THEMATE’ ‘*TRACTANDO’ "*INTELLEGENTIA ARTIFICIALIS’ ET ‘BONA *QUALITAS’ ‘NOVUM FUTURUM’ ‘*DUCIT", ‘PLUS QUAM CENTUM’ ‘*EXEMPLA’ ‘[UT ROBOTA HUMANOIDES, [ID EST ROBOTUM CORPUS SIMILIS HOMINI], RATIONES MODERATORUM 19 INTELLIGENTIUM] ET ‘* EXEMPLARIA VIRTUALIUM INTERACTIVORUM’ [CUM MAGNA-SCALAE INTERACTIVA AI, [ ID EST INTELLEGENTIA ARTIFICIALIS]] ‘*REVELATI SUNT’ . {De Wheelock 6th Ed. Capite 2, ¿Nomen ex prima declinatione invenis quod quadruplex apparet?}. SINIS. ‘NOVAE INCLINATIONES, NOVA LOCA, NOVAE POTENTIAE’: ‘NOVI *MERCATUS’ ‘NOVUM VIGOREM OECONOMIAE SINENSIS ‘*DEMONSTRANT’ . // ‘PRIMO VER ‘*FESTO’ , [HOC DECLARANTE MUNDI HEREDITATIS] ‘*IUCUNDIUS EST’ ET ‘*MERCATUS NOVI ANNI’ ‘IN FLUMINE MERIDIANO’ ‘*VIVIDISSIMUM EST’. {De Wheelock 6th Ed. Capite 3, Paginis 17-23. In hoc nuntio inveni: ¿Quot nomina et adiectiva in secunda declinatione invenis, quae sunt? ¿Aliqua appositio invenis, quae est? ¿Verborum ordo in orationes vel sententias adaequatus est? ¿Lexico ex capite 3 invenis?}. LEXICON LEXICON EX “CIVITATES FOEDERATAE AMERICAE ET RUSSIA CONTRA EUROPAM ET UCRAINAM”… Nomina • America – America • Colloquia – Talks, negotiations • Civitates – States • Defensionem – Defense • Europa – Europe 20 • Foederatae – Allied (as a substantive: Allied States) • Kiovia – Kyiv • Russia – Russia • Unione – Union • Ucrania – Ukraine Adiectiva • Perturbata – Disturbed, troubled Verba • Cogito – I think, consider • Indigeo – I need, lack • Ineo – I enter, begin • Sum – I am LEXICON EX “AEGYPTO”… Nomina • Aegyptus – Egypt • Argentaria – Bank • Cairus – Cairo • Civitatum (genitivo plural de Civitas) – States • Consilium – Plan, decision • Foederatae – Allied (as a substantive: Allied States) • Gaza – Gaza • Impetu (ablativo de Impetus) – Attack, momentum • Mundana – World (as an adjective meaning "global") • Nationes – Nations • Optiones – Options, choices • Palaestinensi – Palestinian (adjective) • Praeses – President • Territorium – Territory Adiectiva 21 • Arabicae – Arabic • Captae – Captured, seized • Suas – Their own • Suum – Their own Verba • Excolo – I develop, cultivate • Paro – I prepare • Praeparo – I make ready, prepare LEXICON EX “CIVITAITS VATICANAE STATU”… Nomina • Analyses – Examinations, tests • Ecclesia – Church • Franciscus – Francis • Menses – Month • Morbos (acusativo plural de Morbus) – Diseases • Papa – Pope • Valetudinarium – Hospital Adiectiva • Catholica – Catholic • Multiplices – Multiple • Romana – Roman • Tertius – Third Verba • Maneo – I remain, stay • Ostendo – I show, reveal • Sum – I am LEXICON EX “UCRAINA”… Nomina • Bellator – Warrior • Bellum – War • Civitates – States 22 • Dominator – Ruler, master • Praeses – President • Russia – Russia • Ucraina – Ukraine • Zelens’kyj – Zelensky Adiectiva • Firmus – Strong, firm • Fortis – Brave, courageous • Solitarus – Lonely, solitary Verba • Nescio – I do not know • Sum – I am LEXICON EX “IN ORBE TERRARUM”… Nomina • Foederatio – Federation • Foedus – Treaty, alliance • Futurum – Future • Orbis – World, globe • Pax – Peace • Praeses – President • Russia – Russia • Socia – Ally • Ucraina – Ukraine Adiectiva • Russica – Russian Verba • Aestuo – I am in turmoil, I am agitated • Decido – I decide • Divido – I divide • Concutio – I shake, I disturb LEXICON EX “MEXICO”… Nomina • Aeroplanum – Airplane 23 • Culina – Kitchen (in this context: drug lab) • Mexico – Mexico • Regimen – Government • Sedes – Headquarters, seat • Vehiculum – Vehicle Adiectiva • Centralis – Central • Exploratorius – Exploratory, reconnaissance • Speculatorius – Surveillance, spy Verba • Invenio – I find, discover • Utor – I use (takes the ablative) LEXICON EX “TRUMP ADVERSUS ZELENSKY.”… Nomina • Aprobatio – Approval • Civitates – States • Dux – Leader • Electiones – Elections • Mensis – Month • Oratio – Speech, discourse • Praeses – President • Sententia – Opinion, judgment • Ucraina – Ukraine • Valor – Value Adiectiva • Foederatus – Allied • Futurus – Future • Hostilis – Hostile • Presidentialis – Presidential • Proximus – Near, close Verba • Dico – I say, speak • Fio – I become, happen 24 • Habeo – I have • Itero – I repeat • Placeo – I please, am agreeable • Sum – I am LEXICON EX “DENUO TRUMP ADVERSUS ZELENSKY.” Nomina • Administratio – Administration • Aprobatio – Approval • Bellum – War • Civitas – State • Contencio – Conflict, dispute • Corruptio – Corruption • Electio – Election • Informacio – Information • Minerale – Mineral • Opes – Resources, wealth • Russia – Russia • Status – State, condition • Valor – Value Adiectiva • Foederatus – Allied • Hoc – This • Suus – His, their own Verba • ApeIlo – I call, name • Efficio – I accomplish, achieve • Explico – I explain • Lenio – I soften, alleviate • Possum – I am able, I can • Provenio – I come forth, arise • Reicio – I reject • Respondeo – I reply, answer • Vendo – I sell 25 • Volo – I want, wish LEXICON EX “SINIS” … Nomina • Colloquium – Conference, discussion • Dies – Day • Exemplum – Example • Futurum – Future • Innovatio – Innovation • Intelligentia – Intelligence • Potestas – Power • Progressio – Progress • Promotio – Promotion • Qualitas – Quality • Ratio – System, method • Robotum – Robot • Themata – Theme, subject Adiectiva • Artificialis – Artificial • Humaniformis – Humanoid • Industrialis – Industrial • Interactivus – Interactive • Novus – New Verba • Duceo – I lead • Revelo – I reveal • Tracto – I handle, discuss LEXICON EX “SINIS” … Nomina • Economia – Economy • Flumen – River, stream • Hereditas – Heritage, inheritance • Mercatus – Market 26 • Mundi – World (genitive singular of Mundus) • Potentia – Power, potential • Vigor – Strength, vigor • Ver – Spring (season) Adiectiva • Novus – New • Sinensis – Chinese • Iucundus – Pleasant, enjoyable • Vividissimus – Very vivid, most vivid Verba • Demonstrato – I demonstrate • Vivo – I live SI NUNTII IN LINGUA LATINA TRADUCTOR ESSE VOLUERIS, QUAESO LITTERAM ELECTRONICAM AD lpesquera@up.edu.mx MITTAS’. If you would like to collaborate as a translator in Nuntii in Lingua Latina, please send an email to lpesquera@up.edu.mx

Imagine the thrill of a same-day Invisalign start, only to be met with the crushing realization that no one in the office, not even the doctor, can perform the critical iTero scan. Join me, Dr. Paul Etchison, on Dental Practice Heroes as I unravel this cautionary tale from a coaching client, underscoring the chaos that ensues when key team members are unavailable and the vital importance of cross-training. This episode promises to arm you with the insights needed to fortify your team against the unpredictable nature of dental practice life.Reflecting on my own early career, I share a humorous yet enlightening story of reliance on a single skilled assistant and the struggles that emerged when she went on maternity leave. From navigating frustrating daily operations to a memorable extraction fiasco, these stories aim to highlight the lessons learned in building a resilient and adaptable team. Whether you're a seasoned practitioner or just starting out, this episode offers valuable leadership lessons to ensure smooth, effective operations in your practice. Join the conversation and discover how to transform challenges into opportunities for growth and learning.FREE RESOURCE : Get the Free Assistant 30-60-90 Checklist HereText us your feedback! (please note: we cannot respond through this channel)) I teach dentists how to make more money, work less, and create a team driven practice that runs itself. Join the DPH Hero Collective to Learn every single dental practice management tool you need to do it. You will get: ✓Comprehensive Training to increase profit and engagement in your practice✓Live Monthly Webinars to teach you how to run your practice✓Live Question and Answer Sessions to get you help when you need it✓A Community of practice owners to support and cheer you on✓System and Protocol Documents to Edit, to standardize your operations Visit www.DPHPod.com to Learn more.

#DigitālāsBrokastis turpina tehnoloģiju pasaules aktualitāšu atskatu 2024. gadā ar mākslīgā intelekta progresa barometru. Cik vieds kļuvis mākslīgais intelekts? Kas diktējis tā attīstību? Vai tas sapratīs latvisko garu? Un kādu ietekmi tas jau ir atstājis uz sabiedrību? Pie Digitālo brokastu mielastu galda Agate Ambulte, Rīgas Stradiņa universitātes Digitālās transformācijas mākslīgā intelekta virziena vadītāja, Pēteris Paikens, Latvijas Universitātes Eksakto zinātņu un tehnoloģiju fakultāte asociētais profesors, kā arī Reinis Zitmanis, "Itero" biznesa tehnoloģiju speciālists. Plašāk par tehnoloģiju jaunumiem lasi arī LSM portālā.

Send us a textSchedule an Online Consultation Make sure and come see Brian on stage at the upcoming Invisalign Summit! About your Host:“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”Dr. Staci Frankowitz - Orthodontist We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.New Patient Group - The Employee & Patient Experience Co.Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  - Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- PresentationLearn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Clinical Assistant Chair Side Conversations- Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (If, applicable)What to Expect from Implementing the Above Skill Sets:- Improve Leadership and Culture- Improve Mindset and Motivation- Improve Employee Experience- Improve Patient Experience- Improve Patient Compliance- Increase Treatment Conversion- Increase Production - Increase Cash Flow- Increase Patient Referrals- Increase New Patients- Improve Efficiency- Improve Time Management - Improved Digital Marketing Presence- Improved Brand Awareness - Reduce New Patient No Shows- Reduce Existing Patient No Shows- Reduce Headaches, Stress and Chaos- Reduce Advertising Costs- Reduce Patient Non-Compliance- Reduce Unnecessary Appointments Caused by Non-ComplianceJob Descriptions that will Benefit from this On-Site Workshop:- Clinical Assistants - Concierges- Doctors - Front Desk- Receptionists- Treatment CoordinatorsWe tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.

It was such a pleasure to sit down with this week's Humpday Happy Hour™ guest, Dr. Andrea Ho-Fatt. EARLY INTERCEPTIVE ORTHODONTIC EXPERT USING Invisalign®, with such a diverse skill set that there's no way we wouldn't learn a ton from her! From sleep medicine, to digital workflows & Invisalign® services, there's practically nothing she can't do.Originally from Toronto, Canada, she graduated from the University of Western Canada's dental school. She started her orthodontic journey in 2008 treating kids with functional appliances and early interceptive orthodontics, and has grown in her practice ever since. In 2017 she took the deep dive into Sleep Medicine and is a Diplomate of the AADSM. After buying her first iTero in 2020, her life and career took a dramatic turn when she embraced the Align Digital Platform and a digital workflow. Dr. Andrea is a Diamond Plus Invisalign provider out of a single 6 operatory location. She has served as a member of the Align GP Advisory Board for the last 2 years. Earlier this year – she helped launch the Invisalign Palatal Expander to general dentists. Dr. Andrea is passionate about using digital workflows to create healthy smiles combining Invisalign with minimally invasive restorative techniques.Where you can find Dr. Ho-Fatt: LinkedIn: https://www.linkedin.com/in/andrea-ho-fatt-wang-99262aa0/Instagram: https://www.instagram.com/dr.andreahofatt/✨Special thanks to ALIGN for making this discussion possible!

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. As we continue the amazing conversations we got while at exocad Insights 2024 in Mallorca, Spain, we want to thank again the good people at exocad that made all this possible. This episode brings us three fantastic conversations with 3 fantastic people. First up is Dr. Marcus White from England who is one of the UK's foremost opinion leaders in digital dentistry and intra oral scanning. Dr. White talks about his on-site lab, utilizing remote designers and milling centers, and his view of the full arch workflow. Next is UK lab owner, Ashley Bryne. Ashley is the son of a lab owner that told him not to get into the business. It's a great thing he didn't listen to him, because now Ashley owns Brynes Dental Lab, one of the biggest labs into digital and implants in England. Ashley talks about his journey, why his labs uses both exocad and 3shape, bringing technicians to Insights, and being a part of the Conus Group of laboratories. Then we wrap up the episode with Seth Potter. Since the age of 12, Seth knew he wanted to be a dental technician. After school and working in a lab, Seth soon found himself needing a new direction. So, he got a laptop and exocad and started looking for work. Now he's not only a freelance designer but also a Independent Certified exocad Trainer. Introducing Ivotion Digital Dentures (https://www.ivoclar.com/en_us/products/digital-processes/ivotion) from Ivoclar (https://www.ivoclar.com/en_us) – Experience unparalleled precision and efficiency with Ivoclar‘s state-of-the-art digital denture workflow. Ivotion is available in their patent pending monolithic disc that combines denture base and tooth materials in one seamless puck. Or if you lab needs more flexibility, Ivotion is also available as stand-alone discs - Ivotion Base, Dent and Dent Multi all in 98mm width to fit your favorite milling machine. With Ivotion you can streamline your lab's processes, reduce production time, and enhance patient satisfaction. Elevate your lab's capabilities with Ivotion Digital Dentures – where innovation meets perfection. Discover the future of dentures today with Ivoclar." Thanks for your continued support of the podcast Ivoclar. Special Guests: Ashley Byrne, Dr. Marcos White, and Seth Potter.

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. Mallorca Spain is known for exporting wonderful almonds, oranges, lemons, olives, olive oil, grapes, wine and excellent cheeses. But did you also know they are known for exporting amazing conversations from people changing dentistry? This week we are back with even more conversation from exocad Insights 2024. First up is the stellar sister duo of Kristina Vaitelyte and Margarita Vaitelyte. Kristina was on the podcast a while ago but this time we caught them together. They talk about the importance of communication, since Kristina designs in England and Margarita finishes in Lithuania, the workflow of near instant patient treatment planning, and always working with the end result in mind. Then we learn what a Dental Therapist is when we chat with Cat Edney. Cat started as a hygienist, but knew she could do more and went to get her Dental Therapist license. Now she is working to spread the word of how that role fits within the dental team, allows more (and proper) care to public, and how she communicates to the other members on the team. On September 11th in Fort Worth, Texas, the 10th annual Race For the Future (https://dentallabfoundation.org/news-events/race-for-the-future/) will take place to raise money for the Foundation For Dental Laboratory Technology (https://dentallabfoundation.org/). Barb is doing her 9th solo race and Elvis is teaming up with Mark Williamson and Bobby Kenney to form The Abutments. Go to dentallabfoundation.org and click on the DONATE TODAY button. There you need to log in or create an account. Then select “Race for the Future” and enter the name of either Barb Warner or the Abutments, then the amount you want to donate. Wanting to take your knowledge and skills to the next level? If you are looking for the best education dedicated to dentistry in both the labs and clinics, check out Ivoclar Academy. (https://resources.ivoclar.com/lab/en/academy) From on-demand webinars to in-person training, Ivoclar Academy has a program to meet your busy schedule. Check out all they have to offer HERE! (https://resources.ivoclar.com/lab/en/academy) Special Guests: Cat Edney, Kristina Vaitelyte, and Margarita Vaitelyte.

Send us a Text Message.Click here to learn more how innovative video marketing can help your practice by www.NewPatientGroup.comWhat if you could transform your business into a customer-centric powerhouse, delighting customers and boosting your bottom line? Our latest episode offers the blueprint for creating exceptional customer experiences that keep customers coming back for more. We tackle the crucial question every business owner must ask: "How do I get what I want from my team and customers while delivering unexpected experiences?" You'll learn how to foster a customer-obsessed culture, sharpen your leadership skills, and invest in continuous improvement to thrive in any economic climate. Plus, discover how superior presentations and experiences can maximize your customer conversion rates and cash flow.Personalized digital marketing is not just a trend; it's a game-changer. We break down the tremendous benefits of crafting unique, professional content over relying on generic, template-driven strategies. Hear about the importance of outstanding site speed and how it meets Google's stringent standards. Our discussion emphasizes the power of word-of-mouth marketing and customer retention, and how our custom web development solutions ensure client satisfaction and loyalty. With a focus on engaging video content and platforms like TikTok, we reveal how embracing these trends can set your practice apart and drive measurable business growth.Finally, we shed light on the pitfalls of finite-minded decision-making driven by cost-cutting and its impact on hiring less effective marketing companies. Learn why investing in high-quality content, innovative strategies, and superior experiences is ultimately more cost-effective. We also discuss the interconnectedness of business culture, leadership, and personal relationships in enhancing employee performance and customer satisfaction. From employing digital tools like the iTero scanner to adopting a hospitality mindset for a high-end orthodontic experience, this episode covers it all. Tune in to discover how to create an exceptional, customer-centric practice that stands out from the competition.New Patient Group - Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales, conversion, compliance, cash flow, referrals and more. We believe experience is the key to reducing stress, chaos, advertising costs, employee turnover and more. Whatever it is you want, whatever it is you desire, we believe experience will help you achieve it. We are the patient experience company and we revolutionize practices by transforming their culture, their employees and their digital marketing. By combining these three services together it creates a powerful force that works in harmony to achieve what you want by delivering employees and patients more than they would have ever expected. Choose any service individually or become a private client and achieve your best year ever or your money back .. Guaranteed. Private clients combine all three services (Leadership & Culture, Team Training, Digital Marketing) together to take over their community and leave their "competition" in the dust!Trusted by the Best Doctors: Jep Paschal, John Graham, Regina Blevins, Alyssa Carter, Jamie Reynolds, Stu Frost, David Boschken, Donna Galante, Boyd Whitlock, Bob Skopek, Byrn Cooper, Sean Carlson and Many More!

‍Overwhelmed by the thought of buying or selling a practice? With the right help, finding the right listing price, prequalify prospective buyers, negotiations and financing options can all be a breeze! In this episode, I sit down with Greg Auerbach, a true veteran in the world of dental practice transitions, to uncover the ins and outs of buying or selling a dental practice. Drawing on his wealth of experience spanning over two decades, Greg reveals the critical steps to establishing value and expertly guiding both buyers and sellers through this once-in-a-career process. From the initial evaluation to the final handshake, you'll learn how he holds the hands of dentists, ensuring they are confident and well-prepared for each phase of the transition journey.We jump into the heated debate: starting a new practice versus acquiring an existing one. Greg discusses the unique challenges faced by newcomers, from building a patient base from scratch to financial burdens and staff hiring. On the flip side, he dismantles common fears around acquisitions and highlights their surprising advantages—like immediate cash flow and a quicker path to profitability. Our conversation also touches on why some practitioners still opt for startups, influenced by factors like the limited availability of practices for sale and the lure of creating a custom space. Plus, Greg shares strategic tips for increasing a practice's market value and ensuring a harmonious post-transition phase, debunking myths around staff and patient retention.What You'll Learn in This Episode:How to establish the true value of a practice.The comparative advantages and challenges of starting up versus acquiring a practice.Key strategies to manage financial burdens and staff hiring in new practices.The benefits of acquisitions, including faster profitability and immediate cash flow.Common fears and misconceptions about practice acquisitions.Post-transition tips for maintaining harmony and continuity.The importance of gradual changes to ensure a smooth transition.How early engagement can significantly improve market value and streamline the process.Join us as we explore the inner workings of successful practice transitions with, Greg Auerbach!‍‍Guest: Greg AuerbachBusiness Name: Henry ScheinCheck out Greg's Media:Website: http://www.henryscheindpt.com/Email: greg.auerbach@henryschein.com2024 Guide to Dental Practice Valuation: How Much is Your Practice Worth? https://bit.ly/4braykp‍Other Mentions and Links:‍Software/Tools:Dentrix Indeed‍Equipment:iTero‍TV:HGTV‍Organizations:FTCFDA‍Terms/Concepts:EBITDACapitalization of Earnings Methodology ‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

IT nozares eksperti uzskata, ka pienācis laiks, kad ikvienam Latvijas iedzīvotājam būtu nepieciešamas pamatzināšanas, kā lietot mākslīgo intelektu. Kāpēc ir tāda pārliecība, interesējamies raidījumā Kā labāk dzīvot. Skaidro Latvijas informācijas un komunikācijas tehnoloģijas asociācijas prezidente Signe Bāliņa, „Itero” tehnoloģiju speciālists, raksta portālā „zparks.lv” Reinis Zitmanis, Kultūras informācijas sistēmu centra projekta vadītāja asistente Ilma Elsberga un "Crayon Latvia" pārstāvis Agris Ivbulis. "Mākslīgais intelekts pēc būtības nav nekās jauns, ražošanā to izmanto jau desmitiem gadu. Mūsdienās katram ir iespēja, kam ir interneta pieslēgums, sākt viņu reāli pielietot savā ikdienas dzīvē. Dinamika un attīstība bijusi tik strauja, ka esam tikai pašā ceļa sākumā," uzskata Agris Ivbulis. Viņam piekrīt arī Reinis Zitmanis. "Mākslīgais intelekts strādā ar visu zināšanu apjomu, kas viņam ir iedots, un spēj no tā mums kaut ko noderīgu izlobīt. Varētu piekrist, ka tas ir laika jautājums un tas notiks biedējoši strauji. Tikai pagājušajā gadā mums visiem rokās iedeva "chatGPT", un visas "elles durvis ir vaļā". Tagad tā ir norma, un tas bija pagājušajā gadā. Šogad ir tas un šis. Kas būs nākamgad? Un aiznākamgad varbūt būs kaut kas, ko varam saukt par intelektu," norāda Reinis Zitmanis. Progresija būs vēl straujāka nekā šobrīd, jo uz to strādā visa industrija. Signe Bāliņa piekrīt, ka mākslīgais intelekts un virtuālais asistents var palīdzēt cilvēkiem, kuriem pietrūkst komunikācijas iespēju ar citiem. "Jā, tehnoloģijas var veicināt sociālo iekļaušanu. Otra tendence ir, ja tu nezini tās tehnoloģijas, plaisa starp cilvēkiem, kas tās tehnoloģijas, kas tās izmanto un neizmanto, kļūst arvien lielāka. Tā ir otra puse. Jā, tev tehnoloģijas var palīdzēt, tu vari uzzināt informāciju, tu vari sarunāties... Ja tu nezini to visu, tava atstumtība..., iekļaušana aiziet pretējā virzienā," analizē Signe Bāliņa. Signe Bāliņa informē, ka no 13. līdz 18. maijam norisinās informatīvi izglītojošā kampaņq “Digitālā nedēļa 2024”, kas sniegs iespēju gan uzņēmumiem, gan iedzīvotājiem apgūt un attīstīt jaunas digitālās prasmes. Pasākumi notiek visā Latvijā, ar programmu var iepazīties internetā. Signe Bāliņa aicina apgūt jaunas prasmes un zināšanas. Reinis Zitmanis atzīst, ka darba devēji visai drīz prasīs intervijās cilvēkiem, kādas viņiem ir prasmes darbā ar mākslīgo intelektu.

‍Are you a budding dental professional wanting to venture into an independent practice? Well, this episode has everything you need to get started. Dr. Rebecca Bradley, who made the brave leap from a high-paced chain to starting her own dental clinic, hands out the roadmap to this transition in our conversation today. Rebecca's journey throws light not just on the operational and financial complexities involved, but also the personal endeavor that went into establishing her unique place in the world of dental care.In the midst of operational factors and strategic marketing efforts, Rebecca's firm belief in personalized patient care emerges powerfully. Rebecca's unwavering dedication, despite grappling with the daunting task of leaving a stable job and young kids at home, reflects a candid and inspiring narrative. If you're dreaming about creating a practice that truly marries your professional aspirations with a deep Impact on people's lives, this episode with Rebecca Bradley might just be the push you need.What You'll Learn in This Episode:The steps to transition from an employed dental professional to a private dental clinic ownerHow strategic marketing and community engagement helps in establishing a dental practiceThe importance of social media and local partnerships in attracting patientsThe financial considerations while operating a startupThe role of personal vision and a patient-centric approach in creating a successful practiceDon't wait any longer to kickstart your dream dental practice. Tune in to this episode now.‍‍Sponsors:‍For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍Guest: Dr. Rebecca BradleyPractice Name: QC South DentistryCheck out Rebecca's Media:Website: https://qcsouthdentistry.com/Email: smile@qcsouthdentistry.comInstagram: https://www.instagram.com/qcsouthdentistry/‍Other Mentions and Links:‍Places/Establishments:UNC Adams School of DentistryInsurance Companies:Delta DentalProducts/Brands:iTeroInvisalignDentrix AscendMicrosoftSpectrumTransendental, LLCIdeal PracticesHDA AccountingOrganizations:HIPAAThe Beauty Boost‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍

Everyone is talking about artificial intelligence (AI) and leveraging it for their business. But where do you start? How can make it operational? How can you ensure success? Tune in to TechVibe Radio this Sunday as we welcome Rob Boros and James Mitchell of Itero Group to provide their insights on effective steps to implement AI into your operations. Itero Group empowers its clients to become more optimized, digitally enabled and data-driven. Itero's collective experience across industries helps its private sector clients adopt a mission-focused approach, and helps its Federal partners operate with the efficiency of a private company. Tune in and geek out on making AI operational!

Everyone is talking about artificial intelligence (AI) and leveraging it for their business. But where do you start? How can make it operational? How can you ensure success? Rob Boros and James Mitchell of Itero Group step up to the One Mic Stand to provide their insights on effective steps to implement AI into your operations. Itero Group empowers its clients to become more optimized, digitally enabled and data-driven. Itero's collective experience across industries helps its private sector clients adopt a mission-focused approach, and helps its Federal partners operate with the efficiency of a private company.

‍‍How does a dedicated dentist navigate her way to owning her own practice while facing an array of personal and professional challenges? This episode provides a close look at the journey of Dr. Ana Santana Guerrero, a fiercely resilient dentist who left her home country, dealt with educational re-equivalence, braved high-stake exams, grappled with intense competition, and still managed to realize her dream of owning a dental clinic. We dissect Ana's transition from an associate to an owner in depth, illuminating her unwavering focus on goal setting and how an "unfortunate event" acted as a catalyst for her to leap into the world of self-owned practice, offering a relatable, deeply inspiring tale.Navigating the nitty-gritty of running a practice isn't easy, even more so when it's in a foreign country. Learn the ropes as Dr. Ana Santana Guerrero shares her experiences on various aspects of managing a dental clinic - from selecting an optimal location to staff management, from dealing with financial nuances to creating a unique, patient-centered practice. We also delve into her marketing strategies and discuss how humanizing her approach and prioritizing personalized communication played a key role in patient retention.What You'll Learn in This Episode:How to balance bills, staff salaries, and personal compensation in the early stages of practice.Importance of goal setting for personal and professional growth.Effective strategies for creating a patient-centric experience.The power of word-of-mouth and real-world interactions in marketing.How to navigate ethical dilemmas in the dental industry.Insights on dealing with companies in the dental arena.Don't miss out on this enlightening conversation packed with actionable insights and inspiration!‍‍Guest: Dr. Ana Santana GuerreroPractice Name: Astra DentalCheck out Ana's Media:Website: https://www.astradental.ca/Email: info@astradental.caInstagram: https://www.instagram.com/astra.dentalFacebook: https://www.facebook.com/ASTRA.DENTAL.CLINIC‍Other Mentions and Links:‍Software/Services:Google AdsBusinesses/Vendors:Patterson DentalHenry ScheinMGEAlign TechnologyNobel Biocare3MProducts/Brands:MaciTeroInvisalignNaproxenMcDonaldsTV/Publications:Wheel of FortuneEstablishments:Dalhousie UniversityCentral University of Venezuela‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍‍

‍Ever wondered what it takes for a dental practice to thrive in a highly competitive market? Today's episode of The Dental Marketer gives you a golden opportunity to learn the nuts and bolts of exactly that. Our special guest, Dr. Liel Allon, uncovers how the strategic location of her practice, along with a personalized and patient-centred approach, propelled her dental office to success in Houston, Texas. The engaging discussion opens up avenues to understand how walking the extra mile in patient care - such as explicit signage inviting walk-ins and personalized follow-up calls - can remarkably resonate with the public and help attract new patients.However, it's not just about grabbing the attention of potential patients; the culture we cultivate within our practice plays a critical role in our success. Dr. Allon reveals the underpinnings of their practice's culture, firmly rooted in an ego-free environment. A space where it doesn't matter who you are or what your official role is, everyone pitches in where they're needed, making for a resilient, versatile team. Trudging through unchartered territory while setting up her practice, she shares the hurdles faced, articulating that there are no mistakes, only lessons in the journey of entrepreneurship.What You'll Learn in This Episode:The influence of strategic location and visibility in dental practice successThe impact of personalized follow-up calls on patient retentionThe necessity of a cohesive and ego-free culture within the practiceCombatting challenges in setting up a practiceLearning valuable lessons from seemingly "mistakes"So, take a step back, listen, and let Dr. Allon's wisdom and story help drive your dental practice to the next level!‍‍Guest: Dr. Liel AllonPractice Name: DentAllon DentistryCheck out Liel's Media:Website: https://www.dentallondentistry.com/Instagram: https://www.instagram.com/dentallon_dentistry/‍Other Mentions and Links:‍Software/Services:VistaprintEstablishments/Brands:NASAUniversity of Texas (UT)Products/Equipment:iTeroAutoclave‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍

Discover the transformative journey of marketing for veneer and cosmetic dental procedures with my esteemed guest, marketing guru Ross Johnston from finePT. As we sit down together, we uncover how a personal touch and understanding of the deeper desires of patients play pivotal roles in the success of a dental practice. Dive into Ross's strategies for attracting not just more patients, but the right kind of patients—those who value and can afford life-changing dental transformations. I share from my trove of experiences, discussing the fulfillment I've found in balancing my general practice while focusing on approximately ten veneer cases a month.Ever wonder how to cultivate an environment where your patients can't help but say 'yes' to the future smiles you can provide? The secret lies in the art of building trust and creating connections that transcend the dental chair. We dissect the importance of engaging with patients on an emotional level, the significant role of active listening, and the need to ask the questions that draw out their unique stories. Ross and I explore why genuine relationships are the cornerstone of successful cosmetic dentistry, and how scripted interactions simply fail to harness the power of personal engagement.Wrapping up, we navigate the practical aspects of running a flourishing cosmetic dentistry practice, including considerations for geographic location, market size, and utilizing advanced communication tools like the iTero scanner. Insights on setting realistic goals, whether you're situated in a bustling city or a small community, are shared, as well as the indispensability of partnerships with top-notch labs. Join us on Fearless Dentistry for an episode that's not merely about teeth but about the life-altering impacts of a confident smile and the strategic marketing that makes it all possible.https://www.finept.com/ross@finept.comhttp://linkedin.com/in/johnstonrossFearlessDentistryPodcast.comlinkedin.com/in/drjohnrgordonhttps://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

In this episode, Dr. Addison Killeen shares a practical and innovative approach to training within a dental practice - the use of custom-made and laminated QR codes strategically placed around the practice. These QR codes, when scanned, lead team members to specific web pages containing essential training documents and visual guides. The example given includes QR codes for CBCT machine operation, iTERO scans for implants, and sterilizer maintenance. The host emphasizes the effectiveness of this system in providing a standardized training experience for both new hires and existing team members.

Frank just got back from an exciting course in Las Vegas called CaLABrate, in which dentists, technicians and their respective teams learned the latest techniques on how to achieve the best scans. It was put together by iTero and there were plenty of exciting takeaways! Anyone in dentistry can find value in this episode. Ladies & Gentlemen, you are listening to Confessions From A Dental Lab, and we're happy you're here. Serving Dentists Since 1977. Choose Excellence, Choose Nu-Art. Learn more at nuartdental.com Follow Frank & NuArt on Instagram: @frankatnuartdental & @lifeatnuartdental Subscribe today and tell a friend :)

If you want to bring digital scanning into your office BUT want to start with a scanner that can do way more than take a digital impression, then it is time to consider an iTero scanner.https://marketing.aligntech.com/m/887ab2575b2be58/original/Align-Oral-Health-Suite.mp4If you already own an iTero, catch an upcoming webinar listed in the comments below to learn about the new Oral health Suite to make sure you are using all the newest features.A huge thank you to our educational partner: Align Tech, Inc and our guest Dr. Fred Poirier.Check out the link below to find out more about iTero scanners and the many ways they can work in your practice.https://cloud.info.itero.com/DINKSDr. Poirier graduated from the University of Montreal in 1996 with a DMD and obtained a bachelor's degree in microbiology from the same university. For the last 20 years he has developed a great amount of knowledge in orthodontics by treating more than 4,000 patients with the help of myofunctional appliances and braces. Since 2003 Dr. Poirier has provided Invisalign treatment to his patients. With more than 2000 Invisalign® cases, he joins our Elevate Speaker Team as one of the few general dentists who has claimed the title of Top 1% provider. He has been an Align Technology, Inc. Faculty Member since 2015. Learning from the best orthodontic speakers in the world has given him the passion for sharing his knowledge with others. He has lectured in French and English to doctors in Europe, the United States and Canada. When not teaching, Dr. Poirier runs a flourishing practice of five dentists and 20 staff members on the south-shore of Montreal.

In the ever-evolving field of orthodontics, there are trailblazers who continuously push the boundaries of technology and patient care. Dr. David Boschken, based in Silicon Valley, California, is one such person.He stands out as a forward-thinking figure with over two decades of experience at the forefront of orthodontic innovation.Dr. Boschken's legacy as an early adopter of Invisalign played a pivotal role in his career. During the nascent stages of Invisalign's growth, he was among the first orthodontists to embrace this technology and incorporate it into his practice.His forward-thinking approach led to an invitation to become one of the very first faculty members for Align. Dr. Boschken began lecturing on Invisalign's potential, educating fellow orthodontists on its benefits and techniques.His practice reached 98% clear aligners back in 2015, in addition to a fully digital experience leveraging technology such as Light Force and iTero. This shift not only streamlined operations but also enhanced patient satisfaction.In this episode, Dr. Boschken and I emphasize the importance of treating orthodontic practices as businesses, a mindset sometimes overlooked in the profession.We challenge the taboo around discussing profits and urge orthodontists to focus on profitability and key performance indicators (KPIs) as much as clinical outcomes.Don't miss out on this riveting conversation as we talk about profitability, scalability, and much more!Key Takeaways- Intro (00:00)- Full digital orthodontic experience (04:20)- Scaling operations with clear aligners (08:13)- Running your practice like a business (09:38)- Ego and orthodontic visits (18:40)- Proper technique for switching out aligners (24:41)- Orthopreneurs 2024 Summit Announcement (30:29)- Office design for the future (33:43)- Remote response for dashboard monitoring (36:19)Additional Resources

‍Hey guys, welcome to this week's episode of Monday Morning Marketing! In today's episode, we're sitting down with the esteemed Dr. Tyler Brady to delve into the dynamic world of startups and crafting an authentic image as a dentist. We discover why authenticity trumps all in the realm of dentistry, as Dr. Brady shares insights on leveraging organic social media marketing to make your mark. From debunking sales pitches to allocating your resources wisely, we uncover the true ROI of your personal brand. Dr. Brady's firsthand experiences shed light on regional marketing nuances, the surprising impact(or lack there of) of mailers, and why you may not need a marketing agency starting out! In a world of algorithms, algorithms, and more algorithms, learn why the heart of successful marketing lies in forming genuine connections with potential patients. ‍This episode is brimming with actionable tips for marketing your startup on social media, so let's dive in with Dr. Tyler Brady!‍You can reach out to Dr. Tyler Brady here:Website: https://www.haven-dental.com/Instagram: https://www.instagram.com/haven.dental/‍Other Mentions and Links:Ashley Joves Facebook GroupSuper BowliTeroYelpMyspaceCanvaWalmart‍‍For more helpful tips, strategies, ideas, and marketing advice:Instagram: https://www.instagram.com/thedentalmarketer/‍The Newsletter: https://thedentalmarketer.lpages.co/newsletter/Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Tyler, so talk to us about startups. What advice, suggestions, or methods can you give us that will actually help us with our Tyler: startup? I think strategizing. I think having a plan and just going all in on it, you really have to dedicate yourself to this. This is a beast.Starting your own business in any field is extremely difficult. cash is always hard to come by at first because You don't have cash flow coming in. So maintaining your working capital is huge. Spending money in the right places I think is probably. Was my biggest struggle because you get all these sales reps coming in, you hear about all these cool products, about all this technology, all these things that, oh, standard of care.If you don't have this, you're not gonna be successful. I think a salesperson's job is to sell you what they have to sell. so being, open-minded to new ideas and new things, but also being. Uh, having open eyes to seeing what's really gonna have a good return on investment. I think honestly these, these groups on Facebook were probably one of my biggest resources of places to go.Products to try people to talk to. Um, Ashley's group has been huge for me. I haven't participated in a lot lately just 'cause I've been so busy. but what she created doing that. Has been, I mean, it's probably saved billions of dollars as far as startups go with dentists spending money in the right places and not wasting, and not being taken advantage of.'cause you're able to go on and say, Hey, what did you spend for this? Or Hey, I have this, is this a fair price? Or what about this equipment? Things like that. I mean, that, that group has, has changed dentistry forever and it's really cool. I don't think she knew that. Starting out. I think when she started she was like, Hey, here's what I'm doing.You guys wanna watch? Great. Let's do it together. And, and it's turned into this awesome thing where she's, she's made some huge connections for people all over the world. Michael: Yeah. Cool. No, that's awesome, man. So you mentioned r o i. Yeah. What to you has been the best r o i so far when it comes to marketing and brand awareness and attracting new patient and what's been the worst where Yeah.Tyler: You kind of wanna give people warnings. the best r o i, by far has been me. Mm-hmm. Doing the social media. social media is free. it's mind blowing. I was talking with, with another doctor who's an orthodontist who. Whole other thing. I'm actually doing a podcast with her tomorrow. Um, about the power of social media and how much money people used to spend to get in front of just a few thousand people, or 10,000 people, or a hundred thousand people, I mean, Superbowl ads.Think about it. 30 million people the way the internet works. If you're consistent enough, you can have an audience of tens of thousands of people without even having tens of thousands of followers. and we were talking about the influence of putting yourself on social media, not necessarily your practice.I mean, everybody thinks that a dentist is a dentist. There's no way, like, oh, cool, you have an iTero, or, oh, you have digital x-rays. Like that's nice, but what they're really buying is. The dentist. Mm-hmm. Am I gonna go to this person? Are they gonna treat me well? Are they gonna take care of me? Do I like their personality?Do I like the, their approach to helping people, I think is, is the biggest thing. And I know it's really hard at first, it was hard for me at first. Um, and that's the nice thing about these Facebook groups is you can do it in front of your friends, in front of your colleagues first. You can get on and practice live.you can sign up. and message Michael to see if he'll do a podcast with you and you can practice Uhhuh. No, that's good. Um, so yeah, and, and putting yourself out there is probably, I mean, by far been my biggest r o I. The thing that hasn't worked for me was, as far as r o i is probably mailers. I don't really, I, I tried a good effort.They were good mailers. They had all the things that marketing needs. But in my market, it just didn't work. Mm-hmm. And I think that might just be specific to me. 'cause I know it works really well in some other areas. Just like Yelp. Yelp in Chicago and New York and Boston is huge in Dallas. Mm. People use it to find a restaurant, maybe that's about it.Mm-hmm. So, um, you have to kind of be aware of what your market uses for marketing, and spend money in the right place. But, That's the awesome thing about social media hashtags is how you can do that. You just find your local hashtags and you use those in your posts and you're, you instantly have access to at least a few hundred people.Mm-hmm. Um, even if you live in a small town, that might even be better because you have more people paying attention to little things going on in in town. Michael: Yeah. No, that's really good, man. Wait, you said, um, putting yourself out there. So then what, what is specifically are you doing to put yourself, what are you saying?What, Tyler: you know what I mean? Yeah. the thing I feel like that gets the most attention is answering people's questions. you can do it on TikTok, uh, you can respond with a video on TikTok, which is awesome. Or I go in my stories on Instagram and I just say, ask me a question, and I just literally put a random picture of like my kid eating pancakes or like a tooth that I pulled.I mean, it can literally be anything. I have noticed that they usually ask questions that kind of pertain to the photo that you're posting, but it doesn't have to be like anything. It could be a hammer grade. You ate for lunch yesterday, and you'll be like, what kind of foods are bad for my teeth?Like, you'll get questions like that and then you just get on Instagram and you answer those questions. Sometimes. I did find a cheat code with this. If you don't have a lot of followers. You can answer your own question. You can type in like, whoa, what's your favorite color? Or Where did you go to school?What was your favorite thing about this? And you can kind of cheat that way. I don't really do it that often 'cause now I get enough responses. But initially it was like no one has answered me questions. Yeah, I'd get on and I would say like, oh, what sets you apart as a dental office? Or What do you think about, this procedure or that procedure?And you can kind of get yourself out there. Even if you're answering clinical questions, you're still, it's you asking those or answering those questions. And people all the time come into my office, like they already know me. They're like, oh, how was your trip to Boston? Like, what's your name again? Mm-hmm.So it's, it's really cool that you can develop that connection with people before spending any time or money on or vice versa. They feel Less tied down, I guess less commitment, which can be kind of a good thing when you're trying to get new friends. New patients. Yeah, new followers Michael: through, is it through Instagram or TikTok, or you utilize both?Tyler: I do both. I think right now TikTok is what Instagram was. all of these social media platforms are generational. So right now, and we've talked about this before, mostly grandma and my mom use Facebook a lot. Mm-hmm. So if you're doing implant marketing, maybe cosmetic marketing, that kind of thing, Facebook is fantastic.Or decision makers, or probably using Facebook more. Right now, Instagram is kind of that 20 to 30 year old. Or like young moms. Mm-hmm. Or, or young professionals, that kind of audience. So that would kind of be more where you would wanna go, uh, for cosmetic work. And then TikTok is kind of that younger generation, maybe like college, high school age, junior high even and, and all of that.People stick with that social media platform. So when I. Dental school, Instagram was becoming popular. And so everyone that's my age has kind of followed Instagram as they get older. Instagram's age is aging. It's progressing, it's staying that same audience, and TikTok is doing the same thing. So it's, it started out as maybe like junior high and now it's like high school, college, and then it's even, I see it now creeping into that young professional.Um, bracket too. So, I'm sure there's gonna be another social media platform. And then MySpace. MySpace is just kind of there. I don't even know if it exists anymore. Michael: Yeah. Mom's Tyler: our friend. He's my friend. Yeah. No. Okay. Every Michael: day, man. Do you, do you get new patients through, how many patients do you get from Instagram and TikTok?Have you, do you know, like the difference? Like TikTok, we get 10 or, yeah, I'd say Tyler: TikTok is, Percentage wise, it's probably like 10 or 15%. I haven't really put a ton of effort into it just because I've put so much effort, like, I was talking about, I'm committed to Instagram, so I'm kind of following that, age group.but I'm seeing the power of TikTok. I think I really started taking TikTok seriously about a year ago. I. 50,000 followers on there now. So what, what, what Michael: does that mean? You took it seriously now? Like Tyler: what are you doing? I mean, I started posting regularly. I started putting non-generic content up.I think I had five or six posts a year ago, and now I have, I don't know, like 50 or 60 maybe. Yeah, I probably post on TikTok like once a week, but I should be doing it more. Um, gotcha. I'm trying to do it daily, but Michael: So with the advice that you're, with the advice that you're giving, uh, for startups Yeah.Instagram then, or what are you thinking? Or like how, if you were to give us like a guideline here for a Tyler: startup, if you're an orthodontist or a pediatric dentist, I would say do TikTok heavily. I think TikTok is where those teenagers are looking for content. and I see dentists on there who have like tons and tons and tons of followers, so I think that's like a starting point.But it's all about consistency, just like being successful at anything. The more you just pound your head into the wall mm-hmm. The more successful you're gonna be. There's no shortcuts, there's no tricks. It's really just being consistent. You don't have to perfect every post that you put up. You can watch for trends, but you have to have the volume of content in order to be able to see those trends.Oh, more people respond when I do this, post, less people respond when I do this post. And so you make more of those posts that people respond to, and then even then you're like, oh, maybe it was actually this chunk of that post that people really enjoyed and maybe it was this part that people didn't enjoy.And so you kind of find your sweet spot after a while. Even then people get bored. I mean, if content works for a while on a specific thing and then it kind of fizzles out, you've gotta find a new angle, something else, a different type of photo to post, or a different story to try out. Um, I've noticed when I do a lot of question and answer things, people kind of get tired of it, and that's mm-hmm.human nature these days. Yeah. and you can even cross post, you can post the same exact thing on TikTok that you do on Instagram. They're gonna have different, different algorithms, different effects. Mm-hmm. And I think that's a way to actually save a lot of time. You Michael: Yeah. To do that.Nice man. Okay. So then with the social media that you're utilizing right now, is that all you're doing for, for marketing? Tyler: Um, I'm not paying for any marketing. I run a few ads on Facebook. I.I pay to boost things on TikTok, but not a whole lot. I have hired my sister part-time and she helps me come up with content and she'll come into the office two days a week and like we film a silly video or we brainstorm on things. I don't pay her a whole lot. Mm-hmm. She just needs something to do and she's creative like me.but I don't, I don't, I mean, most of our ideas we're copying other things we see on social media. It's not, it's not new stuff. Yeah. So, no, that's Michael: good. I feel like a lot of the times we get boggled down, like, oh, we're gonna have this agency take over Tyler: everything. Right. It doesn't work. Yeah. I, I hate to admit it.I mean, I'm friends with some of the people that do that, and I feel like it just becomes a little less authentic. in some situations it works really well. And even with my sister doing stuff, I'm like, I wish she wouldn't have worded it that way, or I wish she would've used this picture instead of that picture.but also too, people just, they don't want perfection. It's funny, the same orthodontist I was talking about, Small businesses think that we need to have stock photos in Photoshopped things in Canva and Canva's actually. Great. I love Canva. Mm-hmm. But like we need to look big. And it's funny, if you look at these big corporations, they're actually contacting micro influencers to give them content.Their micro influencer is a person who has like a few thousand followers, maybe 10 or 20,000. And it's funny because the big companies are seeing the value in this authenticism and these people, they're like, oh, I just went to Walmart and here's what I bought. And they show like the clothes that they bought for back to school, Walmart's paying a lot of money to those people.And then the, the small businesses are trying to make themselves look big when really they just, they want authenticity. Mm-hmm. Michael: And that's what people want, right? Like that's what they see. Yeah. 'cause I notice you're like live sometimes on Instagram. You're just. You Tyler: just turn it on and I'm like, the breeze.I know that's like about sometimes I'm like, come your hair, Michael: man know. You're just like, you're there and you're like, Tyler: Hey, hey. You know? Like, this is pretty cool. I like it. I like it. I'm just hanging out with my friends and I don't know, I might change that in the future, but right now that's kind of where I'm at.I feel like, owning a business is still stressful and I, I mean, there's huge stresses going on with that course. Like that's just life. But I think you have to do what makes you happy. And I think if you're trying to fake something that you're not, people can smell it. Mm-hmm. Like a lot of times, I hate to bring it up, but like dentists who are out there dancing on TikTok and you can tell they hate what they're doing, you can just see it.Yeah. Or they're singing a song and it's like, this isn't you. This is what you wanna be, or what you think people want you to be, and you shouldn't do that. it doesn't work. Yeah. Just get on and talk about, I mean, you can talk about what you made for dinner last night and people will be like, oh, this dentist loves to cook.I love to cook. I'm gonna go in it and I'm gonna talk about how I make homemade repair wrong at my cleaning. Mm-hmm. And they, all they want is a connection. And it's really easy to make that connection. Yeah. If you're yourself. Michael: Yeah. Awesome. Tyler, I appreciate your time and if anyone has further questions you can find 'em on the Dental Market or Society Facebook group or where can they reach out to you Tyler: directly?best place is Instagram, um, just dmm me Haven Dental. I don't even use my personal one. I don't even think it's logged in anymore because my personal one is my work one, so yeah. Michael: Yeah, no. Awesome, awesome. So that's all gonna be in the show notes below. And Tyler, thank you for being with me on this Monday morning marketing Tyler: episode. ‍

The 3-Step Process in Adopting Digital DentistryEpisode #620 with Dr. Daren BeckerWhether you know it or not, you're using digital technology somewhere in your dentistry. It's time to embrace it! To reveal how adopting digital dentistry will transform your practice, Kirk Behrendt brings back Dr. Daren Becker from the Pankey Institute to share three important steps to successfully modernize your workflow. If for no other reason, go digital for your patients! To learn about the advantages that digital can offer, listen to Episode 620 of The Best Practices Show!Episode Resources:Send Dr. Becker an emailJoin Dr. Becker on FacebookFollow Dr. Becker on InstagramLearn more on Dr. Becker's websiteSubscribe to the Best Practices Show PodcastJoin ACT's To The Top Study ClubJoin ACT's Master ClassSee our Live Events Schedule hereGet the Best Practices Magazine for Free!Write a Review on iTunesLinks Mentioned in This Episode:Register for Dr. Becker and Dr. Cranham's Digital Workflow course (June 13-15, 2024)Main Takeaways:Master the tried-and-true occlusal, restorative, and esthetic principles.Figure out where digital technology fits into your practice.Find a mentor or people that will support you.Start by getting an intraoral scanner.Go digital for your patients.Quotes:“Pete Dawson said in 2005, ‘Digital dentistry in the absence of sound, occlusal, esthetic, and restorative principles will only allow a dentist to screw up mouths even faster.' To me, that's everything because everybody is jumping on the digital thing. He's right. The same way you could screw up a mouth if you didn't pay attention to sound occlusal principles, or good biologic principles with your margin design, and good restorative principles with your prep design, and good esthetic principles — if you didn't do that in the analog world, you're going to screw things up.” (9:36—10:19)“For most people, the start [to adopting digital] is an intraoral scanner. We've had conversations about this on the podcast before. There are lots of scanners out there. I'm not here to tell you which is the right one. I happen to use iTero. I love my iTero. I have two of them, actually, and we use them for everything. We do wellness scans in hygiene. Once a year, we scan every patient, kind of the opposite of having radiographs made. It's a great way to monitor changes. It's incredible because you put the screen up in front of a patient — I think it's called TimeLapse. It'll flash between the two years ago scan and the new scan. They can see the change. They can see the shifting of the teeth, or...

Are you looking to hit the ground running with powerful ground marketing strategies? Well look no further! Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to begin your transformative journey with our Ground Marketing Course now! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍‍Hey guys, welcome to this week's Monday Morning Marketing episode! Join us as we sit down with the brilliant Dr. Andrew Vallo to dive into the world of startups and the pivotal role of cultivating an abundance mindset. In this conversation, we explore why you may be searching too hard for the "right" type of patient, when patients in general are what you need. Dr. Vallo sheds light on the strategic importance of patient reviews in propelling you forward and advocates for the integration of shiny offers in your ads like free whitening or raffles. From the diversity of marketing on different social platforms to the art of optimization, Dr. Vallo offers actionable steps that will redefine your startup's marketing playbook.To dive more into startups and the best practices for a successful future, listen in to my conversation with Dr. Andrew Vallo!‍You can reach out to Dr. Andrew Vallo here:Instagram: https://www.instagram.com/dr.andrewvalloFacebook: https://www.facebook.com/TheDentalBoutiqueWestchase‍Facebook: https://www.facebook.com/BestValueDenturesWebsite: https://www.westchasedentalboutique.com/‍Website: https://www.bestvaluedentures.com/Email: docvallodds@gmail.comDr. Vallo Podcast (Dental Unfiltered): ‍Apple Podcasts: https://podcasts.apple.com/us/podcast/dental-unfiltered/id1703086409‍‍Spotify ‍https://open.spotify.com/show/2MJiFMqa0gkZ7Pm1tATVMO‍Other Mentions and Links:IteroSwellOpalescence Go Mini KitsDr. Chris PhelpsFacebook AdsGoogle AdsInvisalignCanvaDental Unfiltered Podcast‍For more helpful tips, strategies, ideas, and marketing advice:Instagram: https://www.instagram.com/thedentalmarketer/‍The Newsletter: https://thedentalmarketer.lpages.co/newsletter/Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Andrew: Hey, Andrew. So Michael: talk to us about your startup. What advice, suggestions, or methods can you give us that will Andrew: actually help us with our startup? Hey, Michael. Yeah, I'm a big fan of startups and so we were just talking about, I'm really excited to share some of the stuff that's worked well for me.So, you know, just quick background. I've done two startups. I'm actually preparing to open two more simultaneously here. Uh, within the next month or two we're, we're hoping to open. So, uh, it's not my first rodeo with it. I've, definitely learned some things along the way and some things the hard way.I would say the biggest thing for me, my biggest advice to the listeners as far as what can you do to help your startup grow as quickly as possible? Is to have an abundance mindset and to lower barriers for new patients. if you get on these Facebook groups and read a lot of these posts and you see docs that are saying, oh, you know, we don't offer specials, we don't offer free whitening.I don't wanna offer dental membership plans 'cause I don't wanna discount my services. Fee for service is the only way to go. Uh, you can't make money with, with dental insurance. I mean, you, you see all this stuff throughout the groups. my response to that is, There's a time and a place for everything.if you have an established practice that's been around for years, you've got a recall system that's, you know, hygiene's booked out for months, doctor's schedules booked out. You know, those are the times to be picky. Those are the times to look at, where am I not making money?Or where am I, losing money? Where I can be making money? and that's maybe the time to start looking at maybe putting some barriers up. If you're a startup and you have zero patients and you have nothing filled on the hygiene schedule, nothing filled on the doctor's schedule. You don't wanna put barriers up for patients.you want to be as readily available for people to come in the door as possible. And when I say that, you know, I don't necessarily mean be open seven days a week 'cause I know that there's some startups that do that. all my startups start at three days a week. As soon as we get busy we, we had a fourth day.We've got a little bit of extended hours. We do like one evening a week, one early morning a week. So I think those are nice for patients. I don't really ever go in on the weekends. 99% of the time it's not a true emergency and the patient can wait until we're open the next week. So you know, when I say be available, I don't mean in that sense, but I mean, don't create barriers by.Not offering specials, not accepting insurance, trying to go fee for service off the bat. You know, trying to be super selective with the type of patients that you're bringing in the door. 'cause when you're first opening a startup, if you want to grow quickly, you need people and, you know, may, maybe they're not the right long-term patient.That's, That's everything I hear too. 'cause you know, I run a lot of ads for like free whitening for new patients and you know, we used to run a lot of $98 special ads. I'll be doing those at the new startups as well. I always hear people say, like, don't those bring in the wrong kinds of patients?When you're a startup, there's no wrong kind of patients. They're all the right kind of patients because, they're patients they're people. They're keeping you busy. They're, They're adding production to your schedule. and as the practice grows, maybe they won't be long-term patients.Maybe they won't stick around. Maybe they're looking for the best deal and they'll go to another office later. But for the time being, they helped you grow. They served the purpose, and if, you gave them a great experience. Then, you know, hopefully they're gonna refer other people who maybe are better fits for your practice as well.So I, I think that's probably my biggest piece of advice. kind of going off of that is getting Google reviews. Google Reviews is like the best type of free marketing that's out there. When I say free, like I guess maybe you pay for the review software. I recommend it. I, I use Swell.I know there's different softwares, different people like, but I mean, it's like 149 bucks a month. That's basically all, all we pay for the Google reviews. And then, We just try to provide a five star experience. We, you know, ask for reviews. We have a whole system. I actually did a podcast episode all about Google reviews, where I dive in exactly how we go step by step to get all these reviews.But my flagship office, we got 1500 Google reviews in our first two years. So that's been a huge part of our growth as well. MMM Andrew Vallo (Startups) DRAFT-cm: Nice Michael: man. So if we rewind a little bit. You mentioned when you're fully booked out, that's the time to make the barriers, right?So a lot of the times we, I hear a lot of things, Andrew, sometimes people are like, you gotta start making your brand E right now, what you say no to. So make sure, you know, start off fee for service. 'cause eventually, and then I hear the opposite too, like what you're saying, right? Like, nah man, like you gotta be open and then I like your.concept of where, be open, accept things, and then start making your berries and see what you don't like. And do, like, for example, the free whitening right, that you mentioned. How do you make that work? Like is it bleach trays or what do you do? Andrew: so we do the opalescent go, um, like mini kits.It costs about $20 per kit. So basically ev every new patient that comes in, they have to get a comp exam, X-rays, dental cleaning. if they get all those things, they get a free whitening kit that costs us about $20. and we're still doing that. So even, you know, we've been open over two years.You know, this year we're on track to do like 2.75 million. we're a big practice. We're growing. We've got three full-time hygienists, hygiene recalls finally starting to kind of book out a little bit. but we still offer that as a gift to new patients. I, I think it's, it's nice to give patients a gift.I think whitening is something that most people want. I. what we did is, you know, as the office got busier instead of getting rid of the free whitening, which has worked so well for us and is very easy to advertise, we just raised the price of our new patient special. we used to do a new patient special that included x-rays, comp exam, cleaning, and the free whitening for $98.At that point in time, it was, pretty much a loss leader. When you think about payroll the cost of the whitening I, I use a call center, they're great, but I mean, it's $40 for every new patient that actually shows up for an appointment. So if that patient called to book the appointment, $40, they did the whitening, $20 whatever you're paying your hygienist, you add all that stuff up, I probably spent more than $98 for that patient to come in the door.So at that point in time, it was a lost leader. But you know, the way that you're profitable is by that patient actually doing treatment, coming back for other appointments, signing up for your membership plan leaving Google reviews, what, whatever it might be, referring patients. at this point in time, we've gotten rid of our $98 special at the flagship office.'cause that one's grown so much. we almost doubled it. And, you know, this was at the uh, advice of Dr. Chris Phelps, but, you know, I had talked to him about kind of where I was at and he said, you know, at this point in time I, think you need to increase the new patient special.So we did. So our new patient specialist now, $188 instead of 98. Michael: Okay. And you haven't seen any dipped 'cause of the increase or No, it's Andrew: still the same. mean, I would say it dipped, but at the same time, we don't need as many new patients. So, you know, for a while we were seeing 250 new patients a month.that's that point where I'm saying, Hey, barriers were as low as possible, free consultations, $98 specials, free whitening tons of ad dollars. I mean, I, I would spend up to like 20 grand a month in ad spend to get 250 new patients a month. So we were spending a lot of money to do that.We were also, you know, a new startup practice that had months where we were doing well over $200,000 a month. So at that point in time it, it made sense to do it. at this point we only need about a hundred new patients a month to continue to grow at the pace that we're at because of our established patient base.So I was able to cut our marketing budget down significantly, and we increased the cost of the new patient special. So we are attracting a different type of patient at this point in time. but if, I still needed 250 new patients or if things change and all of a sudden I, I needed more new patients, I would be happy to go back to that $98 special uh, to fill the schedule if we needed to.Michael: So, real quick, how many startups do you, or how many practices do you have Andrew: right now? two active they've both been open two years, a little bit over two years. And then I've got two more that we're simultaneously getting ready to open here in the, in the next month or two. Gotcha. And Michael: you're doing the same type of content, like the free whitening, all that stuff in Andrew: those I.So I, I've got like a general dentistry brand dental boutique brand, and then I've got a dental implant brand, which is best valued dentures and implants. So they're like two totally different models. You know, obviously for patients that need dental implants, the whitenings not really a, a gimmick, so we offer free consultations, free C B C T.We actually offer a best price guarantee. So if someone brings in uh, pricing for implants in the area, that's better, you know, we'll beat it. and we do offer, we run specials sometimes, like I'll do like $500 in implant credit if you come in for a free consultation during this time period.And then, you know, there's stipulations. It has to be, you know, so many dollars in implant services in order to spend that $500 credit and things like that. But you need something like, like a shiny toaster in the advertise. You need something that's gonna catch the attention. That's gonna get people to actually take action to, you know, to click on that button.And most of our advertising has been Facebook. we do a lot of Facebook Messenger ads. That's been by far the best. R o i, those ads work the best. When you do have something that you're giving, like the free whitening or the $500 in implant credit or whatever it is, we do some Google ads.Google ads are great too. It's just it's different. the cost per new patient acquisition on Google is much higher than Facebook. but you can run different types of ads. You know, you don't have to necessarily do the specials as much with Google as you do for Facebook. So it's just, it's two totally different things.Um, and then even I use like Instagram for like our Invisalign parties, so we do those like once every six months and, we'll sometimes close 15 to 20 cases in one afternoon of Invisalign from these Invisalign parties. and I just have found that Instagram seemed to be the best avenue for that.So we, we advertise on different mediums for different purposes, for different offices, but yeah. What's Michael: an Instagram party like? Break that down for me. How do you run that? The Andrew: Invisalign parties? Yeah. Invisalign party. Yeah. basically we hype it up like it's a big event. We have like champagne and mimosas and all that.It's free Invisalign consultation, free panoramic, X-ray, free iTero scan. And then the big way that we're bringing people in is that I actually give away a free Invisalign case every time we have a party. So basically I, you know, we attract people, we say, Hey, come to the party, have a chance to win free Invisalign treatment.Um, and then everyone who doesn't win the Invisalign treatment gets a draw from the raffle. Um, and if they don't win that, then they're winning, like discounts on Invisalign and things like that. So we're like, Hey, you're here. You wanna do Invisalign? You just won $1,500 off Invisalign.You wanna get started? That type of a thing. And so, it's all a, a volume game, a numbers game. So like I will typically schedule over a hundred. Invisalign consulta and we'll actually schedule 'em like real appointments. We don't just say, Hey, come between this time and this time.Like we set them up as consultations, we'll be open like six to seven hours that day. Um, and we'll just run all of our treatment rooms. I got all hands on deck. A lot of times I'll even hire like a temp or two to help us out. We've got, you know, two or three iTeros running back and forth. but we schedule over a hundred people.We typically have like 50 to 60 show up. 'cause even when you offer free Invisalign, people just don't show up for stuff. And then from those 50 to 60 people, you know, we've been typically closing 15 to 20 cases. So, you know, for giving away one case, some advertising dollars, payroll.but typically our, our best day of the year is when we do these Invisalign parties as far as production goes. So how do you market Michael: the Invisalign party? So you say you decided you want to do all this stuff now, how do you get that people to Andrew: come on in? Yeah, so, uh, basically I, I use Canva for a lot of my advertisements, so, I, I do some of my own ads.I, I use marketing company, they do some of their own ads, so it's a little bit I'm probably more hands-on client that I like to do some stuff myself too. Um, but like I get on Canva, I make just this quick little ad. It's usually got like, just a picture of like someone holding an Invisalign tray or something like that.And then it says like, whatever, second annual, third annual Invisalign party chance to win free Invisalign treatment. And then it says like, all the stuff about the event. It has like the date, the, you know, the time. And then we usually put some kind of, you know, scarcity thing on there where it's like, Hey, we only have 15 guest spots left or something like that, hurry and sign up now. It's free to sign up or whatever. So we just, you know, I make like a little template, post it on Instagram and then I'll, I'll do like an Instagram, like boost post thing. I'll usually start advertising the misalign party about six weeks before.we're doing one in late October, so pretty soon here. We'll start getting ads up for that. Start filling the schedule for it. Nice. I Michael: like this man. So you, have you ever gotten, so when you offer free whitening and things like that, have you ever gotten people who come on in and they're like, oh, I thought this was free.I have to do an exam and X-ray and nevermind, right. Kind of thing, Andrew: or No. I mean, once in a while you know, at that point in time they've heard from either the call center or you know, the agent that's booking them on Facebook or whatever it is, they've talked to somebody who's explained to them, Hey, Are you planning to use insurance?No. We've got these options. You know, right now it's $188 new patient special, or. We've got our dental membership program. It's only a dollar a day 365 per the year, and it covers you for the full year of services like cleanings, x-rays, exams, emergency visits you get discounts on treatment, things like that.So, if someone comes in and they say, oh, I thought everything was free. They just really weren't listening, or, you know, they were trying to pull fast one or whatever it is. Over like two years of doing this free whitening, maybe a handful of times. It's like people have come in and gotten mad about it.And then there's other times where, you know, people come in and that's like literally all they want. they don't care about anything that we find they don't want to come back for any other treatment. They just want their free whitening and, and that's it. so again, you know, to people's points, is it a perfect system?No. But does it bring in a lot of new patients for, Pretty reasonable. R o i. Yeah, it absolutely does. So, yeah. Michael: Yeah. And so when I ground market, that's one of the main things we utilize the free whitening. some people kind of always combat that, where they're like, well, we, to me, I'm like, you're focusing too much on that one person compared to all the other, Andrew: you know what I mean?People that you're bringing in. So, I like it. I talk to my team about that all the time. So, you know, I feel like if any system you do, It's never gonna have a hundred percent success. There's, There's always gonna be, you know, certain instances where something doesn't work out that way. and I think people get too hung up on those outliers, you know, like, hey if we did this free whitening, and like every other patient who came in was like, thrown a fit because they thought it was in office whitening, or, you know, they just basically came in, got the whitening left, never came back, never referred anybody.At that point in time, it's probably not a good system, but if 90% of the time they're coming in, they're actually, you know, being a good patient, joining our practice, sticking around, doing treatment those 10% of the time it's, not worth getting hung up on that, Michael: Awesome. Andrew, I appreciate your time and if anyone has further questions, you can definitely find 'em on the Dental Market Society Facebook group, or where can they reach out to you Andrew: directly? Yeah. So you can find me on Facebook, Instagram, and Dr. Andrew Vallow. feel free to send me an email, doc vallow dds@gmail.com.And I am actually, we are releasing my own podcast here in just a week or two. It's called Dental Unfiltered, so feel free to check that out as well. Michael: Nice. Well guys, that's all gonna be in the show notes below. Definitely check out his podcast. Much more information In that podcast, you gonna be talking about Andrew: the reviews.Oh yeah. Yeah. So we've recorded the first three episodes. The first one is just all about my story, you know, zero to four startups in just over two years. Second episode is all about how I got 1500 Google reviews in two years. And the third episode is all about our Invisalign party and exactly like step-by-step, how we do that stuff.So Nice. Michael: Okay. Yeah, so we look forward to that, man. Awesome. So Andrew, thank you so much for being with me on this Monday morning marketing episode. Thanks, Michael.‍

Oral health is equally as inportant as physical health. Today's guest is my Dentist Dr. John Tsaknis, who I have had for over a decade. Dr. Tsaknis is a DC native. He went to The University of Maryland, Collge Park and received a BS degree in Zoology, received his dental degree at the University of Maryland, Baltimore College of Dental Surgery. He continued his training with a two year residency at the University of Maryland Medical System, to include Shock Trauma, Kernan Hospital, Childrens Hospital, Head and Neck Cancer Ward and the Baltimore Veterans Administration. Later, he taught part time for a number of years at the University of Maryland in the areas of Emergency Clinic, New Patient Clinic and oversaw D3, D4 and PGY1 residents in the Oral and Maxillofacial Department. Dr. Tsaknis received a certificate for anesthesiology and is only a handful of dentist in the DC area trained in sedation. After working as an associate for a few years, he started Tsaknis Dental & Associates in Ashburn, VA and later started Tsaknis Dental Group in downtown DC. In 2009 Dr. Tsaknis started his third office DentalBug at 703 D Street NW, Later rebranding all to City Dental DC and in 2019 he started his fourth office at 2075 L, NW, partnering with Javan Wellness at that location. Dr. Tsaknis has over 1000 hours of continuing education, has been trained and certified on both the Galileos Cone Beam CT scanner and the Cerec Cad-Cam systems for same day crowns. He has been trained on Biolase lasers, Velscope and a variety of implant brands: BioMet3I,  Noble Biocare, Straumann, Bicon, Implant Direct and several others. Dr. Tsaknis also provides Oral Sleep Apnea appliances as he is not only a member of the American Academy of Dental Sleep Medicine, but is also certified at the Qualified Dental Designation level and in 2022 received the highest achievement as a Diplomate of the ABDSM. He was DC's top 20 Invislaign Provider in 2018 and Top 10 in 2019 and the #1 general dentist Platinum Plus provider in 2021. He is also trained on the latest dental gadgets that you will find through-out the office, to include iTero scanner, digital cameras, lasers and fixing the printer at the front desk. In his free time, he enjoys spending time with his family and restoring old cars. City Dental contact information: E: www.citydentaldc.com P: 202-628-7929 Facebook/Instagram/Twitter: citydentaldc

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter & Gamble after he received his MBA. Today, he considers himself an "accidental marketer" who gets his joy out of serving the business and believes that ordinary people can deliver extraordinary outcomes when they are empowered to do so.In this episode, Alan and Raj discuss the first steps he took when he arrived at Align Technology and how he has transformed the organization to deliver on the brand purpose. Align Technology encompasses several brands (Align Tech, Invisalign, Itero, and Exocad) that combine to provide end-to-end service, from generating interest to helping doctors model and use their products. They operate in a two-sided market by serving consumers and doctors, but a common purpose of "transforming smiles and changing lives" brings the two together. Align Technology is creating a whole new market and modernizing a discipline that has been stationary for hundreds of years. By ensuring the seamless integration of their products, Align Technology is able to increase throughput, drive demand in the general population, and match it in the doctor's office.In this episode, you'll learn:How seamless integrations are increasing throughput and driving demandHow Align is creating a new market and modernizing a stationary disciplineWhere Raj learned his leadership styleKey Highlights: [01:50] Poker pro[02:45] From engineering to CMO[04:50] What brought Raj to Align?[06:30] The huge market opportunity[08:00] Wire-crossed lovers [09:15] The complexity of the system[11:40] Where did Raj start when he got to Align?[13:40] How does purpose make a difference?[11:25] The power of a smile[20:40] Lessons learned [23:30] How Align is keeping the brand authentic[25:00] The transformation needed to bring the vision to life[26:45] Consumer marketing vs. doctor marketing[29:45] Being a market maker[31:45] Personalization and seamless integration to create demand[33:00] Modernizing a stationary discipline[34:50] Measuring the effectiveness of marketing[37:50] Learning to make people feel respected and valued[41:05] Stop and smell the roses.[42:55] AI doesn't preclude thinking.[44:30] Brands to watch[46:15] The pace of innovation is increasing.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Dr. Hinna Chaudhry wanted to be a dentist since she was nine years old. She was accepted into a 7 year accelerated BA/DMD program at Rutgers university in Newark NJ. She finished a one year GPR in 2011 from St. Charles hospital in Port Jefferson NY. Her journey to opening her own FFS practice was a long and convoluted one. She worked as an associate at multiple offices both private and corporate and was offered a “partnership” that seemed too good to be true. Despite these hindrances, she opened her own FFS office in the middle of the pandemic and has gone on to not only be a flourishing, successful practice owner but also  a speaker for both Align (for the iTero scanner) and Alma lasers (for their skin rejuvenation product Opus Plasma). If you have any questions about her journey, Invisalign or her practice growth, you can reach her at drchaudhry@ardsleydentalspa.com  Sponsored by Kettenbach Dental.  Contact: (877) 532-2123 Website: www.kettenbach-dental.us Webshop: www.kettenbachusa.com   Offer for Fee For Service Podcast Members   Purchase a PreXion CBCT model and install by December 31, 2022 and Receive either a free mounting stand (if needed) or a $1,000 rebate in the form of an Amazon or Target gift card. To learn more, please visit https://www.prexion.com.   FFS Podcast Promotional Links:  ONLY $397: Dental Membership Master Course with Dr. Chris Phelps www.membershipmastercourse.com Dental Membership Direct www.dentalmembershipdirect.com Dental Financing Direct www.dentalfinancingdirect.com   About Dr. Sonny Spera Dr. Sonny Spera graduated from Union Endicott High School in 1981. With a four-year basketball scholarship he graduated from Syracuse University in 1985; majoring in Chemistry and Psychology. He was a member of the Sigma Alpha Mu fraternity. He was also the co-captain of the 1984-1985 Syracuse basketball team. Dr. Spera graduated from SUNY Buffalo Dental School in 1989 in the top 10% of his class. At SUNY Buffalo Dental School he was a member of the Omicron Kappa Upsilon Honorary Society. He was also UB Graduate Assistant Basketball coach.  Dr. Spera has been in private practice since 1989 and is a member of the American Dental Association, the New York State Dental Association, the Sixth District Dental Society and the Broome County Dental Society. He is also a member of the International Association of Orthodontics, the BC Dental Society and the BCDS Study Club. Away from the office, he volunteers with several community organizations, including the Elks Club, the Son's of Italy, the STNY Flyers, the Academy of General Dentistry, and the Basketball Coaches Association of New York. He is the founder and president of ME Hoops Inc. Dr. Spera currently resides with his wife Angela, whom he met at Syracuse University, and their three children, Marcus, Erica, and Carla. In his spare time, he enjoys spending time with his family, basketball, golf, music and movies. 607-624-2962 (Cell) Sonnyspera@gmail.com Www.progressivedentalny.com   Do you have a FFS practice? Would you like to be interviewed? Fill out the FFS Stories request form here: https://goo.gl/forms/7TaUF9Nqi49l1RFF2

Kevin and Zach are rejoined by everyone's favorite Invisalign rep, Nico Salerno!  What is it like selling to dentists? A lot of dentists aren't good business owners Kevin on "not using stuff" The iTero isn't just for Invisalign Utilizing the team with Align If you want to interact with us, head over to the Very Clinical Facebook Group! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “verydental10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

Dr. Hinna Chaudhry wanted to be a dentist since she was nine years old. She was accepted into a 7 year accelerated BA/DMD program at Rutgers university in Newark NJ. She finished a one year GPR in 2011 from St. Charles hospital in Port Jefferson NY. Her journey to opening her own FFS practice was a long and convoluted one. She worked as an associate at multiple offices both private and corporate and was offered a “partnership” that seemed too good to be true. Despite these hindrances, she opened her own FFS office in the middle of the pandemic and has gone on to not only be a flourishing, successful practice owner but also  a speaker for both Align (for the iTero scanner) and Alma lasers (for their skin rejuvenation product Opus Plasma). If you have any questions about her journey, Invisalign or her practice growth, you can reach her at drchaudhry@ardsleydentalspa.com  Sponsored by Kettenbach Dental.  Contact: (877) 532-2123 Website: www.kettenbach-dental.us Webshop: www.kettenbachusa.com   Offer for Fee For Service Podcast Members   Purchase a PreXion CBCT model and install by December 31, 2022 and Receive either a free mounting stand (if needed) or a $1,000 rebate in the form of an Amazon or Target gift card. To learn more, please visit https://www.prexion.com.   FFS Podcast Promotional Links:  ONLY $397: Dental Membership Master Course with Dr. Chris Phelps www.membershipmastercourse.com Dental Membership Direct www.dentalmembershipdirect.com Dental Financing Direct www.dentalfinancingdirect.com   About Dr. Sonny Spera Dr. Sonny Spera graduated from Union Endicott High School in 1981. With a four-year basketball scholarship he graduated from Syracuse University in 1985; majoring in Chemistry and Psychology. He was a member of the Sigma Alpha Mu fraternity. He was also the co-captain of the 1984-1985 Syracuse basketball team. Dr. Spera graduated from SUNY Buffalo Dental School in 1989 in the top 10% of his class. At SUNY Buffalo Dental School he was a member of the Omicron Kappa Upsilon Honorary Society. He was also UB Graduate Assistant Basketball coach.  Dr. Spera has been in private practice since 1989 and is a member of the American Dental Association, the New York State Dental Association, the Sixth District Dental Society and the Broome County Dental Society. He is also a member of the International Association of Orthodontics, the BC Dental Society and the BCDS Study Club. Away from the office, he volunteers with several community organizations, including the Elks Club, the Son's of Italy, the STNY Flyers, the Academy of General Dentistry, and the Basketball Coaches Association of New York. He is the founder and president of ME Hoops Inc. Dr. Spera currently resides with his wife Angela, whom he met at Syracuse University, and their three children, Marcus, Erica, and Carla. In his spare time, he enjoys spending time with his family, basketball, golf, music and movies. 607-624-2962 (Cell) Sonnyspera@gmail.com Www.progressivedentalny.com   Do you have a FFS practice? Would you like to be interviewed? Fill out the FFS Stories request form here: https://goo.gl/forms/7TaUF9Nqi49l1RFF2

Dr. Chrystle Cu is giving all our listeners 50 FREE Cocofloss Minis! Head on over to our link to claim your 50 free Cocofloss Minis on your first order! https://thedentalmarketer.lpages.co/50free-cocoflossminis/‍‍Guest: Chrystle CuBusiness Name: CocoflossCheck out Chrystle's Media:‍‍Instagram: https://www.instagram.com/getcocofloss/Website: https://cocofloss.com/Website for Dentists: https://cocoflosspro.com/Email: help@cocofloss.com‍Other Mentions and Links:‍Young Dental GroupInvisalignMatch.comADAYelpYellow PagesCVSiTeroThe Almanack of Naval Ravikant‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Look past just the dentistry you're providing and think about the real values of the patients. Are they searching for more confidence, convenience, or preventing future problems?Having a fancy office will only go so far. Developing patient relationships is the real key!Adding vibrant colors and a colorful feel to your practice is a great way to stand out from the cold sterile environment.As a business owner, it is imperative to delegate tasks. Don't be afraid to give responsibility to team members in your absence.Make sure to find your true long term goals and work towards them on a day to day basis. It's easy to get off track and lose sight of these!‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Crystal, how's it going? Great, how are you? I'm doing pretty good. Thanks for asking. If you don't mind me asking, tell us a little bit about your past, your present, how'd you get to where you are today? Chrystle: Sure. So I am, well first I'm a dentist.Mm-hmm. And I have been a dentist for 15 years and I kind of fell into this industry. Most likely because my mom is a dentist, she's a general dentist as well. Mm-hmm. And I've, I mean, I'm not sure which part of today or or the future you wanna talk about, but. I, uh, had a dental practice in San Mateo.I kind of built a scratch practice out of my mom's practice, so she kind of helped incubate me out of her one free chair that she had, and I built a practice out of that. And through working as a dentist and doing a lot of my own hygiene for the first few years in practice, I grew super frustrated with.The state of oral hygiene as it was, and the lack of compliance or motivation um, for my patients. And so then I created coco floss with my sister in 2015. And it's since been very well received among dental professionals and in the dental community and consumers alike. So my goal as a dentist and as an entrepreneur is to help people achieve teeth for life, via small habits um, that they can incorporate easily.And something, something small, takes a couple minutes out of your day, and it's something delightful. It'll help make you healthier and help you achieve teeth for Michael: life. Gosh. So why um, well, we're gonna get into the why the cocoa. Bit right now or like part of it, but rewind a little bit. You were, you just decided to do dentistry because more like you saw your mom and you're like, I like that life, or, or why?Chrystle: You know, It was actually pretty roundabout. That's why I'm always a little hesitant when I share that, you know, it's not, so, it wasn't so simple. Like if A then B it wasn't that. Mm-hmm. My mom's a dentist, so I wanna be a dentist. It wasn't at all like that growing up. I I did spend a lot of time in her practice.You know, she would pick me up from school and sit me in her office and I would do my homework there. I would fill in for the front desk whenever the front desk was out sick, or if she had jury duty or was on vacation. I was the front desk and I would, Schedule appointments with pencil and paper and would do the patient ledgers and um, the claims.But those were fun times as a, as a, young adult. And I, uh, also growing up I was a competitive pianist, so my mom being a dentist, many of her friends were dentists and they would say, you know, crystal, you know, with your fast fingers, you should consider dentistry because, those hand skills might come in handy for you in the future.And so all these like little seeds were planted for me very early on in. And it really wasn't until college I was a chemistry major. I knew I had an inclination towards the health sciences because I have a lot of healthcare professionals in my family. And then I, just tried to explore various things.I really tried hard not to, funnel straight into dentistry and I explored various things, but I, I met a group of other women who were determined they wanted to be dentists and they were part of a very small pre-dental society at our college, Wellesley. And together we volunteered at elementary schools in the local um, in suburban Boston.And we taught young children how to brush their teeth and how to care for their teeth. And I had so much fun in this experience that, that that volunteer, those volunteering days alone were what really made me decide that, okay, I wanna be a dentist. So it was the education part of it that really um, got me the education and prevention.So that, yeah, so it was a little roundabout, but definitely helped that, you know, I was exposed to dentistry very early on throughout my childhood. Michael: Yeah. But it didn't become like what you wanted to do until you, until you volunteered. Chrystle: Exactly. Yeah. So it was the volunteering, the community stuff that really got me why.I care a lot about health personally. I just, just love, how, you know, just a little bit of education and education can be free and how that can really help impact a person's life um, you know, in a small way. But that can add up into, let's say, extra years of your life, for example.And so I just, I just had so much fun, you know, that instant reward feeling of being able to teach children how to take care of their teeth and understand about oral health. It felt so good to do that and I, I, I continue to live off of that. I thrive on that feeling so. I continued on in dental school.I was president of our community service organization, and I coordinated everybody's community service while I was there. And so through that I also got to pick and choose the, the coolest community service events. And so, you know, I, I thrived off of that and just really love the outreach work.I love being able to just get in, help people immediately and just, being able to like, fix someone up in like 20 minutes and then them like, give you a big hug and like tears in their eyes and telling you that you've changed their life, that's the kind of stuff that really gets me going.So, and as a dentist, I um, do some, like outreach work. I like to travel to the Philippines and I work out of a pediatric clinic in a very rural town um, in behold in the Philippines. So all of this just, it just keeps fueling my fire and makes me continue to be really passionate about oral health and about prevention.Nice. Michael: So it's more like the. The feeling of the empathy with the people. Right. Kind of like, oh, like, you know, you feel like you can do something right, and then you're doing it basically. Yeah, Chrystle: yeah, definitely. And I would say that, you know, as a dentist, my favorite among, among the things I love about dentistry, one of my favorite parts about it is just building these relationships with people and trying to understand them and, understand what, what are their, what drives 'em, what motivates them.And then I try to help them align. Their goals with better oral health. And it sounds kinda like a little abstract, but I usually can make it, uh, can connect the dots for them because they think they have very like, simple goals with regards to oral health. But when I ask a patient, well, you know, cuz they might say like, oh I just want white teeth or mm-hmm.I don't wanna have to spend so much on my fillings every year cuz that's what I have to do every year. And then I'll kind of, you. I'll make them take a step back and we'll ask them like, how about teeth for Life? Would that be a good goal for you? If they're always like a little surprised, they're like, whoa, teeth for life.I never thought about that. Cause like maybe you should, you could have a little control over it with the right with the right habit building and the right intentions early on. We, we, there are things we can't control in life and there are things that we can control and so why not, implement some small changes to your day-to-day that would help you achieve something that shouldn't be so abstract teeth for life. Mm-hmm. Michael: And so these are like, when you're talking to a patient about that, are those like your new patient exams? Yeah. Okay. How long are those normally Chrystle: for you? Um, Usually at least an hour, but of course in the beginning my assistants are doing like with a requisite ECRI rays and we usually do an IRO scan and photography.Mm-hmm. But time with me is usually at least 30 minutes and sometimes it can go longer. but yes, it usually happens, like the, the most impactful conversations tend to happen in the first patient exam because that's the opportunity that you get to really like, dig in and ask about all their prior dental experiences and what brought them to your chair, your practice to begin with.So that also is my favorite dental appointment, the first new patient exam. Michael: Yeah, I like that. So in your practice, or I'm, I'm assuming you still have that Salmon Mateo practice, right? Or no? Chrystle: Uh, so yes, very recently in July I sold my practice to, uh, a wonderful doctor who I I admire and I'm excited about seeing her grow and take the practice to the next level.Wow. Okay. I'm Michael: gonna ask you about that right now, but real quick, when it comes to the new patient exam, when you were doing it, a lot of the times I think we think like, the more we can run through, the more efficiency, the more numbers right, better collections and production, things like, In your mind, it doesn't really sound like you're worried about that.You're kind of more worried about what? Chrystle: I'm building a connection with the patient and I'm really like establishing, building rapport and I'm trying to understand them. So I am doing my like, clinical assessment and diagnosis in my head. They don't really need to hear that. They don't care. But I'm trying to understand what makes them tick, maybe my patient is. 29 years old and he's striking out on match.com that probably doesn't even exist anymore. I'm dating myself, Ben, like, and he's just, how can he build some confidence in his, in his personal, in, in his whole being, right? And mm-hmm. You know, obviously as dentists we can help with that.So again, just trying to understand what makes people tick, right? What is it that's driving this person? Is it because they're trying to. And, and it, it doesn't necessarily be related to oral health. Like are they trying to achieve something in terms of like their personal fitness goals? are they trying to get a promotion at work?Whatever it is. Like, I wanna know what is the, what does this person care about most and how can I align my recommendations with what Michael: they want? Yeah. So then what questions do you ask for that? Like, it's a complete new person, you're like, Hey, what's up? Or how do you go? Doing that. Is it in the form beforehand and you just look at it or?Chrystle: So I have, I mean, we've been a little lazy and we never made our own health history form. We just used the one from the ada. Mm-hmm. I like to read between the lines there. Um, and you know, the ADA form, it just has like really basic info, but it includes occupation, which is really telling also like who they're um, in case of emergency person would be, or like their spouse or partner.And then of course there's the dental history and then the medical history. And then I just, ask questions, beyond what was on the health history form, and I ask them to tell me more, and then I'm not asking yes or no questions. I'm actually saying like, well, tell me about this.I see here that you've circled that you have tooth sensitivity. Tell me about that. Mm-hmm. So it's not so much like, do you have tooth sensitivity? Yes or no. It's not a binary response. It's tell me about your tooth sensitivity. And then they're gonna tell you a story about like, well, every time I I make ice cream, they're gonna say like, I love to make ice cream.And every time I try my ice cream, it's sensitive or whatever, where I remember I have a patient who. He does struggle with erosion, for example. But he really, really loves making beer, and that's just something that's so important to him. So for him, the decisions and the decisions we make are around like, well, how can we accommodate your passion for beer?I'm not gonna tell you to stop drinking beer because that's part of something that, that's something you really care about, but how can we. Build a plan for you that would help you achieve teeth for life while keeping in, your love for making beer. Michael: Yeah. No, no, no. I a hundred percent. I like that.How you try to connect it, you know? mm-hmm. Especially like occupational, like, oh, mm-hmm. Why are you doing that? And then they're like, oh, I would love to be doing this instead, and be like, also, you love doing that. Right? And you get right. You dig deeper. Yeah. No, no, no. It's good. It's the conversation and the report that you're building, right?Like the relationship. I think that's what we kind of have to look into it. But let's fast forward a little bit. You had a practice. Yes. So talk to me about that. Chrystle: Sure. So first, my mom had a practice that she built from scratch. She had a two operatory practice an immigrant to the United States. So she didn't really have like a network.Um, English wasn't even her first language, but she built a small practice and in for the entirety of her career, she used one. Out the tube. So that's like, nobody does that anymore. First of all, nobody builds two operatory practices unless maybe like very, very, yeah. Specialized. But two operatory general practice and for the entirety of your career.The second chair was basically just, it was used as like a place to hang, a let apron or a place to put the patient's purse. We didn't use that chair at. I wanna say like after maybe 15 or so years, my mom switched the chairs so that at least she got a new chair on her side and the other chair, the older chair.And then when I graduated from dental school in 2008, she didn't have any patience for me. Again, a one chair practice, it's not like a growing thing. And she, she didn't have any patients to give me. So I went and associated with another doctor. In San Francisco and I worked with him, I wanna say like three to four days a week to.And it really was unglamorous. It wasn't, it wasn't anything that, you know, you would dream of. Mm-hmm. It's just, it was a very simple practice. But that doctor, he built an, amazing loyal patient base and had to give him credit. Like he built, these relationships and these patients were so, you know, they, they would never switch dentists even though, the patients were seeing me all the time.Instead of him. They were very loyal to him. And so, I, I learned from there that it's not about having a fancy office at all, it's about the relationship that you build with the patient and of course, doing good dentistry. So a couple years after working with him and not feeling like I was the best fit there, because quite frankly, I wasn't him.He's like this tall guy and he has like a presence and I'm like this little, little Asian 23 year. How old was I then? I was probably 26. And patients would look at me and think I was the assistant. So eventually I started to feel like, all right, I'm getting discouraged here.Time to go build my own patient base. So I, I thankfully had my mom's empty, dusty chair to work out of really old equipment. It was all built in 1986, but I made it into my own, my own practice and I. Quickly, rose to the top of, you know, Yelp search results for having really strong Yelp.And again, a surprise because I was a pretty new graduate and it, again, it had nothing to do with like my facilities. Mm-hmm. By no means state of New York, but it was, I, I, I do believe that it was my you know, how much time I spent with my patients and I had time because, I didn't have any patients to start with, so why not?Spend extra time with the patient. And so I quickly, yeah, just built a practice out of that, just outta one chair. And then soon after that, I, encouraged my mom to take some days off so I could use her chair as well. And in 2018 I had to, well we outgrew our practice a long time prior to this, but in 2018, I, I bought another practice for their space cuz they had four operatories that I could change into five.And so I built a five operatory practice and we, I moved everyone over there, my mom, myself, and our whole, whole team. And in 2022, I sold my practice to my associate. Michael: Gotcha. Okay. So I. It came up right, like pretty quick, really Chrystle: quick. And I, I, I think we would've, we should have moved out of our two operatory space a long time ago.It's just in our town, San Mateo, there are a lot of limitations around, like zoning restrictions, about how you can build a dental practice. For example, downtown San Mateo, you're not allowed to be on the ground level. They want you. Walk down the street and see like coffee shops and restaurants and like retail spaces, but no medical practices or dental practices that allowed you to be upstairs.And if you build a new place upstairs, need to have an 88 compliant elevator. These buildings are like a hundred years old. Nobody has room for an 88 compliant elevator. And so it was just hard. Like I looked for a new practice space for years and I kept striking out. and that, and actually this, this problem I had with like physical space and lack of chair time.I would say was a really key ingredient in my ability to create coco floss because as a dentist, I really should have just been busy doing dentistry. Mm-hmm. And at my growing practice, I should have been doing, I should have been so busy doing the dentistry, but because I didn't have enough chair time I made myself busy making floss.Michael: Wow. Okay. So then, Were people calling and like, Hey Dr. Ku, I wanna, I wanna schedule an appointment. You're like, six months from now, or something like Chrystle: that, or, exactly. It was absurd. Mm-hmm. And I had patients like, tell me, I'll never forget I had this one patient um, for his first new patient exam. He told me he had been waiting for months and after his comprehensive exam, at which time, I don't typically do the first prophylaxis or periodontal maintenance.I just, I do the comprehensive exam and I schedule them for whatever follow-up care they need. Mm-hmm. Basically demanded that I do his cleaning and I was, I was so upset. I was like, but then I also, I mean, I can't help but feel badly. He did wait months to have his appointment with me. And I, I don't know, I I, I dismissed him shortly after that.I was like, this is obviously not a good fit. I don't feel comfortable. Like the way he, yeah, he basically yelled at me saying I had to do his cleaning, and I, I was really upset about it. I admittedly, I, I believe I was crying as I did his cleaning. Michael: And so that wasn't, did he see you? Did he see you? Cry when you were, or No, I was in Chrystle: my 12 o'clock position, so I, I doubt it, but I was really upset about it.Yeah. And so I, I just missed him. But, it's unfortunate that a new patient like that I, I brought him to that point, right. That I've made him wait so long that he was that upset. A new patient exam. Like I know that some practices will preschedule block out time for new patients just to make sure there's always time for a new patient.And I think that's a wise. Thing to do if you get really busy. But for me, it wasn't possible. and I also got to the point where for treatment for some people, you know, if they needed a lot of treatment, I would say, uh, can we do this treatment at your six month week care? Which is a long time to wait for treatment.When I had five operatories, if somebody needed treatment, it's like, let's go do it in the other room right now. Mm-hmm. You know, I would make it happen right now. Whereas, for these, for my, in my two operatory. Somebody needed something, we would have to wait a long time for it. So it just became ridiculous.And um, but that also made me, kind of obsess over prevention because if I was gonna tell a patient, mm, we're gonna have to do your crown in six months, so what I want you to do in between, in the meantime, and I really need you to floss every day, and this is how I want you to do it. And this is why it's important.Yeah. And so that's, that's kind of how I became self obsessed with. Michael: Gotcha. Okay. That's it. So then remind a little bit, you said you had a strong Yelp review, right? That helped you gain the traction. How'd you, if you don't mind me asking, like how'd you build that up? Did you just ask people or. Chrystle: Yeah, actually I think I did ask people in the beginning and it was a little awkward.Of course it's a little awkward to ask that question, but I started with just, you know, my patients when I first started, again, it started from no patients. So I started with just my friends, and my family, so like my cousin or whatever, and. And then I would have them write a Yelp review for me. And I didn't tell them what to write.I wouldn't say like, oh, make sure you gimme five stars or anything like that. It's like, please, can you gimme an honest review on Yelp? Mm-hmm. and then I think at the time it just, there weren't as many like, places to look for reviews at the time. This was like in 2010 or so. So, Yeah, like the, the Yelp reviews just kept piling on and, uh, the phone would bring off the hook.So I was scheduling anywhere from 30 to 50 new patients per month in my one year Michael: off from Yelp, Chrystle: basically. Yeah. Because otherwise I, I mean, the other, only other place to find me would be like, I don't know, maybe in the Yellow Pages, but who, who, who uses that anymore. Michael: Yeah. Yeah. Wow. Okay. That's interesting.Let me ask you, how did it feel for you to be like, We're moving, we're moving to a bigger place like kind of thing. Chrystle: it was hard. Um, But it actually like, it, it kind of happened. So how I mentioned that it was really hard to find his place. For years, I looked for a new place, but it wasn't until our landlord actually told us that we had to move and we didn't have a choice in the matter.They. Evicted the entire building because they wanted to, redo the whole building and rent it out to a single tenant and it wasn't gonna meet any of us existing tenants. That was what really did it for me. They were like pulling the rug out from beneath us. And so they gave us less than one year notice about that.And so I had to find a new practice. And again, I kept striking out. I kept looking and, and struggling with. So I, I, there actually was a point where I thought I might just have to sell our charts and, and maybe I wouldn't, I was like, maybe it's not gonna work out, or, um, you know, maybe we'd have to rent chairs out of a friend's practice, but what would that look like?Cuz we have our own team and our own philosophy and it just might be kinda awkward and that would only be an interim solution. So that was definitely hard, but thankfully, you know, my mom and I, we, we, it all made, it all worked out. My mom I mentioned that she's an immigrant, so she's from the Philippines.She went to dental school in the Philippines and grew up there and she just ran into. A friend from the Philippines mm-hmm. Who happened to have a practice in our town and happened to, it happened to be bigger. Mm-hmm. And when my mom mentioned to her our situation doctor was like, Hmm, well maybe I should slow down and maybe if Crystal can wait for me, I.Maybe I'll just sell my practice to her. So, it was kind of an ins like, it was just a very lucky moment because I don't, I don't know that she necessarily had an exit plan for herself at the time. She was just enjoying dentistry and Wasn't necessarily of the age to retire, but you know, the idea of having someone like me take over her practice sounded kind of good to her.So, and it just, my mom just happened to float the, I floated to her, so it worked out, Michael: so, yeah. Nice. Okay. So then, is it just your mom or do you My Chrystle: mom. Oh, as my, as works. Who works in our practice or Michael: no, I'm sorry. Like in your family, like, oh, Chrystle: um, at the, Michael: as the dentist. As a dentist, but I mean like as far as like, cause you talk about your mom, I don't know if you have a dad or Chrystle: Yeah, yeah.I have a dad too. And a sister who's like Michael: Coco. Yeah. Okay. So, uh, is he a dentist to the dad or your dad or no? Chrystle: Uh, no, but he's more of an entrepreneur, so I like to say that my sister and I are basically mashups of my parents, you know, one being an entrepreneur, the other being a dentist, and, and that's kind of like what we're made out of.Michael: Yeah. That's awesome. So then you started Cocoa Floss. Chrystle: Uh, 2015 is when we launched our product. Though I had been tinkering with floss ideas for years prior for lack of anything better to do with my time. I, I had two hygienists working out of the two chairs, and I would just like twiddle my thumbs, like, what can I do myself?Michael: What can I do by myself? Okay. No. And so at any moment, crystal, did you think like, I'm tired of doing, Or like, I'm tired of being a business owner. Like where was the moment where you were like, I don't wanna do this as much as I thought I did? Uh, dentistry. You mean dentistry or owning the business? Like as far as a practice.Hmm. Oh, Chrystle: that's really hard. So it only finally came to the like, clear decision that I needed to sell the practice or like, it was 20, it was last year, like in the fir in the spring of last year. And it was, it was so hard. And I still kind of like, yeah, I think I, I know I made the right decision cuz the doctor in there is wonderful.But uh, it was because my sister had a health scare and she, she's floss and she was like, crystal, I, I can't do this if I have to go through all this health stuff. So, What do you wanna do about it? You gotta let something go. Are we gonna let coco floss go? Or are you gonna let the dental practice go?And so, yeah, that's what happened. I was also pregnant last year. I was pregnant the entire year, last year. So had a, the entire year I was pregnant the entire year. I had a baby on the way. And busy with, already juggling both businesses and then my sister telling me that. She might need to take a step back from work and I would have to take over.So I was like, I, I can't do them all. Well, I would love to do them all, but if I wanna do them all, well that's not possible. And then the, the baby on the way was not something that you could defer or put off like the baby's coming. So, yeah, I made the decision to solve a practice and it was a very swift thing.Um, It wasn't even enough time for us to, tell the patients like I, I. Started to tell the patients now, because finally we've gotten around to sitting down and drafting a letter to explain it all to them. Um, but we did it with, you know, minimal upset to the practice, a very smooth transition. So I, I would say that I think patients don't even know, like they didn't know of the change because the team didn't change.Nothing changed about the practice. Michael: Gotcha. Why did the, I guess, cocoa floss weigh heavier, you know what I mean? Like, In this thing, right? Or in the pendulum. Right. Why did you guys decide to go, or you decide to go with cocoa floss instead of just your practice? Yeah, Chrystle: so I think um, it kind of, I realized that, well, like any business owner, c e o dentist practice owner, you have to try to delegate as much as you can and anything that you can hire someone to do in your plays, if they, if that's possible, then you should and you should focus on doing the things that only you can.So for example, like as a dentist, like if your a assistant can take great impressions or scan. Absolutely. The assistant should be doing it. The dentist should not be doing it right. It's all about managing that time well. And then what I learned through my first maternity leave in 2020 which coincided with Covid I was able to step away from the practice because I was on maternity leave and it was covid and the patients were doing okay without me.I mean, certainly they asked about me, they wondered where I was, but they were all supportive of the fact that I, had a, had a baby. And it was, it was fine. And the associates that I hired they loved her, so they didn't need me. And so I just felt like I was able to delegate. And I mean, of course every doctor, uh, is different and every relationship is different.So of course, like, I can't say that these, their relationships replace my relationship that I have with my patient. But I, I do think that, um, at Coco Floss, I'm. Uniquely positioned to help lead that business because, it was my idea to begin with, and I'm the one who cares so much about oral health and prevention.So it wasn't right for me to just, to, if I had to abandon one I couldn't abandon Coco floss. Michael: Hmm. Because, yeah, cuz of how unique the position is. It's, it's, you, you guys, you know what I mean? Like a lot of you is in it to where it's like you can't delegate. Chrystle: Yes, exactly. Whereas for the My Dental practice and when I first started, my practice name was just my name Crystal Coo, d d s.But um, some years, you know, maybe around 2014 or so, I rebranded the practice to Young Dental Group because my hygiene team was taking up both of my chairs. And so, um, I wanted to make sure that the name of the practice encompassed all of the providers of the practice. So it wasn't just about me anymore, it was about the whole experience for the patient and all the providers that contributed to the patient's care.young Dental Group. With that practice being less about me and more about the whole experience I could take myself out and it would still be Young Dental Group, Coco Floss. My sister and I, we lead the bus, we lead the company. And if you take me out of it, it doesn't really make sense cuz my sister, she wasn't a flosser. she doesn't care as much about oral health as I do. So yeah, I, I don't, I don't know. Basically I, I needed to be at Coco. Michael: Yeah, it has, uh, your perspective on it. You know what I mean? Like your whole I side of it, so you kind of need to be in it, you know what I mean? So then when did Coco floss to you become like, oh, snap, this is guys, this is a business.Like we're, we're making stuff happen here. Like, this is good mu or you know what I mean? Like when did it become a business? Chrystle: I mean, we've been growing very steadily every year. I remember, I think early on we started out of my apartment and then out my apartment moved to my parents' home.There were days when I would go home during my lunch break to help help my sister like pack boxes. And I think, uh, one of these days when I, one of the moments or times when I felt like, oh man, this is really business. When I go home for my one hour lunch break and see that we have like 300 packages to, to build, it's like, oh, now we're gonna do this all in one hour.That was one of 'em. And other times, I think, you know, going to dental meetings we started very simply at dental meetings with just like a symbol. Booth, like a table with a tablecloth. And now we're, we've got like a double booth at larger meetings, like at C D A, we'll have like a double booth.That's, and it's, it's always jam-packed. We need to have like at least six people manning the booth at any given time. And there's always people standing in line and that feels kind of crazy. It feels like, I don't know if you, I'm sure you've been to cda, but it feels like a wild bazaar. And so that, that feels, makes me feel like we have a business.What's also really exciting is next, in two weeks we're launching at C V S, so this feels really grown up now. Michael: Wait, you guys are gonna be in c v s. Wow, man. That's ok. Chrystle: Hey, we're like, this is, this is real. Michael: Yeah. I've always been curious, crystal, how does that work? Like do you just like, dear CV s, or what do you do?Chrystle: Well, I would imagine that that's how you could do it though. For all of our wholesale partnerships to date, including c v s, they've all been um, obtained via, like inbound requests from the buyers at these companies. So we've been carried at anthropology for many years, and it's because the, the buyer asked to have us there.And c v s likewise, the buyer. Is a personal fan of Coco Floss and she really, really, really wanted our product in their oral care aisle. So that's how it happened, Michael: man. Where was the moments where you were super like, like where you're like, yeah, this is it. This is part of, I guess, being an entrepreneur where it's insanely stressful.Chrystle: Oh, I feel that all the time. Um, My sister and I were always like schlepping things around. the number of like boxes we've had to carry and random things we've had to do. I, it just, it's kind of funny. Um, But I've kind of brought my family along on the ride for it. So, yeah, it is. I feel it every day and it's, it's really fun.Michael: Yeah. Is it a different type of stress than moaning a practice? Or like, is it the same, do you feel like it's the same, like, guys, this is the same thing, I have to manage employees and manage employees over here, or No, it's completely different. Chrystle: It feels a little different. So in the practice, it feels, I love how the practice feels so tight-knit.I mean, you see these people more than you see your own family. and it's the same people. Your team is there with you every day at Coco Floss. We're all remote, so we don't get to like physically be with each other, like can't really hug each other, for example. And so when we do see each other, it, it's really exciting, but it's all like, I'm on my computer all day.It's a very different type of work. And also the size of the business and the size of the team. Uh, coco Philosophy have about 30 employees now. The dental practice, it's always been around like 10 end to 12, so a larger team of Coco floss. the nice thing is that for both I, I still have as a dentist, they're both in pursuit of the same goal as just helping people achieve two for Michael: life.Mm-hmm. So then break it down for us, especially for the ones who are like coco floss, right? Or I've heard of it like coco floss. What is that? What is coco floss? Chrystle: It's a woven dental floss and it's infused with coconut oil and it comes in a bunch of fun fragrances. We always have it in, uh, coconut, strawberry, orange, and mint.And throughout the year we have seasonal limited edition fragrances. Like here we have watermelon and we have, uh, chocolate here. And, uh, I think there might be, well you don't see it in this picture, but we have like passion for it or pineapple. So just trying to make flossing delightful and fun.Trying to turn a chore into a treat and make flossing into something that you look forward to and that you wanna do. Michael: Gotcha. Okay. And so you guys, I know in some pediatric practices that we work with, like cocoa flosses in there, is there like a specific different price for practices compared to like, somebody from cvs?Chrystle: Yeah, so we do have a dental sales program where we are selling direct to dentists. They get to order this size, this small size. It's like an eight yard, and it's like about a two week supply. And usually dentists are putting that into their hygiene goody bags. And we also have the 33 yard size, which is what people can buy to anthropology or at cvs and.Practices are buying that at about half price and then they resell it to their patient for retail price. And then also we have like a large school that's like a professional size that, clinicians are using chairside and they use it in their procedures for all the perio procedures and also even restorative procedures.Michael: Okay, so it's available for them? Yeah, it's available for them, yeah. Nice. Okay. So I guess. How can this, cuz I remember when I was working in a couple practices, like water picks was like coming up and it was like, this is it. Right? Is that something where you're like, okay, this is our, not competition, but like, how does that work?Chrystle: Well, I mean, I, I think water picks are great. I don't have anything against water pick at all, but I don't believe that they're of true replacement for flossing. I think it's a great adjunct. unfortunately, I've had some patients, say that they were water picking exclusively and not flossing, and I've seen recurrent caries around usually like multi-unit restorations like bridges or even interproximal caries.And so, I don't know. I, I just don't know that the water pick can always get underneath rest restorations or in between teeth in the same way that floss can physically deprive those areas. Mm-hmm. So I, it's not yeah. Not a replacement, but water pick's a great adjunct. Michael: Yeah, because we were water picking.Me and my wife are like a really, I still do it, but she's the one who. I'm gonna floss too because I'm, you know what I mean? And so I was like, okay. Yeah, that's interesting. I don't know, double clean, I guess, but I didn't know that until you just told me right now. So, Chrystle: yeah, I mean that, of course curious doesn't afflict every patient, but I, I've seen it enough times where I can't tell a patient I can't do it.Like, consciously, like, you know, I like to tell a patient they, oh yeah, you can just water pick. I, I won't, I can't feel good about it because I've seen the carries that people get still with using water. Michael: Gotcha. What have you seen with people using cocoa floss with their marketing, like dental practices?How have they used it in a, like a unique way or a different way that, you know, maybe like brings better brand awareness or even attracts new patients, things like that. Chrystle: Yeah, so I've seen a lot of practices use Coco Foss as, one, as a way to draw patients to the practice. For example, I've seen patients, uh, practices, offer, let's say like a Yelp check-in reward, check in on Yelp and get a Coco Foss.So, gonna incentivizes people to check in on Yelp and, and usually these people who check in on Yelp eventually write a review, which as we mentioned is, can be really impactful for growing a business or growing a. I also see practices using cocoa floss. To display in the, the front desk. The, the display that we have, it's like a jar and it's the colors of Coco Foster candy.Like, so, de that feeling of delight that you have like walking into a candy shop or like walking into a florist where there's like this explosion of color. Like, why don't have that in the dental office? Because dental offices are typically thought of as like sterile, cold and fear-inducing places.So when a patient walks into a practice and they. Oh, well that's kind of a nice surprise. Like it's an uplifting type of color to see. It kind of, it helps ease anxiety and helps kind of make the patient a little happier. So the PA um, practices will have the Coco FLS in the front desk area and they'll be, selling it.And then in the. back um, in the chair side, when a patient is floss with cocoa floss, it feels so different. And usually patients just like, what is that? Mm-hmm. Because unlike a slippery floss, like a, like the Teflon types of floss and that are so slippery and thin and then they actually kind of can hurt sometimes when you floss.Mm-hmm. Yeah. Your gums and they make your gums lead. Coco fo is, it's thicker and it feels much more substantial and it's scarier. So, your hygienist, your dentist will floss with it. And it's like, whoa, what is that? Because your teeth feels so clean instantly, and it also smells good because plaque smells disgusting.And then, you have this like waft of like sweet strawberries and the patient's like, oh, that's really nice. Yeah. that it makes a difference. And then again, with the hygiene bags, if a patient, uh, sent home with a coco brush and a coco floss it really tells the patient like, wow.This practice really cares about using the best quality materials. they're giving me this amazing product. So, it speaks volumes about the values of the practice and then it, it becomes like a, a another reason for the patients to talk about it with their friends and family and refer more patients to the.Michael: Hmm. Do you guys help the practice, I guess like the back office or anything, like when they order coco floss, do you guys help 'em with that? Like maybe the rep or anything? Chrystle: Yeah. Yeah. We do have a little sales team and um, we obviously like really wanna help, help practices become successful with coco floss, so.Mm-hmm. We are doing everything we can to handhold as much as we need to um, handhold practices through making it successful in our. Michael: Man. It's cool how, uh, crystal, like throughout this conversation you can still see like the, when you were younger and you're like the volunteering kind of thing where you're just like, I just wanna help people out, kind of thing.Right. That's it Still today, like you're just like, I just wanna help people out. Like I wanna hold their hand in. Yeah. It's cool. Yeah. Yeah, yeah. I wanted to ask you one of the last questions. Throughout this process, I guess, from the moment you decided to own a practice mm-hmm. To. What's been some of your biggest struggles or fails or pitfalls?Chrystle: Well, for the longest time, I mean certainly time management is something that I had, I've had to get really good at, but I've. Also struggled with the feeling of guilt because when I was working at the dental practice, I'd feel guilty about coco floss or if I'm working at Coco floss, I feel guilty about the dental practice.Or for either of them, if I'm working more than, more than I should be, than I'm guilty about not spending time with my family. So that's something that I. Struggle with I'm getting better about it, and it's super helpful that I have a very supportive family. And we just do everything together.Like, for example, I mentioned like schlepping boxes everywhere. Like my kids at this point have, come with me to dental meetings and they're, they're with me on these rides where we have like the whole minivan filled with boxes. So that's, but yeah, guilt has been something that I've, I've struggled with, but I, I think that this is all just a part of who I am and I'm always working on.Michael: Yeah. How are you work? Like I know like right now you let go of the practice, but I, you know, a lot of people do, I guess, talk about, especially parents like mom guilt, right? I guess how are you working on that? Like what advice can you give us for that Chrystle: advice? So I just, focus on, one of my personal.For myself and what are the things that I care about and my passions and, and I just make sure that all of the things that I'm doing in my day-to-day align towards that goal. the good thing is that despite letting go of my practice, I do feel like my, you know, my professional goal in life is to help people achieve teeth for life.And so I, I believe that I'm continuing to do that, so I don't have to feel so guilty about letting the practice go, cuz it doesn't ha again, as I mentioned, it doesn't have to be me going in and, and treating. Patients, like I have other doctors who could do that. And here I'm, leading this brand growth and hopefully hopefully inspiring even more people to um, take better care of their teeth.So just focusing on the goals, like what are your, and then that's really hard and it's something that you probably, I think people should at least revisit at least annually. And just think about like, what is it that you're passionate about and what are the goal, your goals, and then how can you align all of your daily actions and how you spend your time towards those goals.Michael: Mm-hmm. Have you ever caught yourself? It's changing constantly. Like maybe not constantly, but like pivoting and you're like, oh my gosh. And then you feel like what you've done in the past, you're like, I guess that was, some of it was pointless. You know what I mean? Kind of thing. Or cuz my goal pivoted.Has that ever Chrystle: happened to you or? Um, I try not to have too many regrets, but I, I'll say I have a lot of fomo. A lot of fomo. I mean, I actually really love clinical dentistry. I had so much fun being able to transform health and transform, you know, my patients. In terms of like confidence. I love Invisalign, for example.I became totally obsessed with Invisalign, and I miss that. I miss that time with my patients and being able to like, really make an impact in their lives. So there's my FOMO and I, I don't know what I'm gonna do with it yet. The, the practice sale was very recent.I don't know yet. I'm gonna own another practice in the future if I'll, you know when I'm gonna, Start working again in clinical dentistry. my baby is very young, and so it doesn't make sense at this time. Mm-hmm. But yeah, I, I don't know. We'll see. Michael: Awesome. Crystal, thank you so much for being with us.It's been a pleasure. But before we say goodbye, can you tell our listeners where they can find you? Chrystle: Of course. So I'd love it if you would follow us on Instagram. Our handle is get coco floss. Our website for all of your patients is coco floss.com. And for dental professionals you can find us@cocoflosspro.com.And if you'd ever wanna reach out to us you can just email us@helpcocofloss.com. Michael: Awesome. So guys, that's all gonna be in the show notes below, so definitely check it out. And Crystal, thank you for being with us. It's been a pleasure and we'll hear from you soon. Likewise. Chrystle: Thank you.‍

Join this podcast's Facebook Group: The Dental Marketer SocietyJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]‍‍Guest: Simon ChardPractice Name: Rothley Lodge Dental PracticeCheck out Simon's Media:‍Instagram: https://www.instagram.com/drsimonchard/‍‍Other Mentions and Links:PearlBACD - British Academy of Cosmetic DentistryAACD - American Academy of Cosmetic DentistryPärlaTime MagazineInterview about appearance on Dragon's DenCereciTeroBufferLaterThe Daily Stoic - Ryan Holiday and Stephen HanselmanHow to Invest - David RubensteinThe Almanack of Naval RavikantUnreasonable Hospitality - Will Guidara ‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:It's not about what you want to post on social media, it's about what your viewers want!Getting outside your comfort zone is the only way to grow. Keep this in mind when second guessing that next step!Success is never earned through constant succeeding, it is always achieved through failure instead. Failure is an important part of the process!If you're enjoying the journey along the way, then embrace your hard work and ambition!If your only driving factor is financial, the passion will eventually fade. Be sure to work towards your other fulfilling values and goals.There is a season of life where saying YES to all opportunities can help you grow your network. Don't forget about the season of saying NO to opportunities to prioritize your values though.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Our Sponsors & Their Exclusive Deals:‍‍‍‍Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/affiliate/tdm !‍Thank you for supporting the podcast by checking out our sponsors!‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: simon, how's it going? Very well, mate. Thank you for having me. No, man, thank you for being on. We truly appreciate it. If you don't mind me asking, where are you Simon: located? I live in Sur, so just south of London in the, in the suburbs.Michael: Okay. Did Simon: you grow up there or no? Yes. Yeah. Yeah. I've grown up in this area, so it's, it's a nice place to live. It's. Countryside, but it's about a half an hour commute into the center of London, so it's a nice mix of the, the, the busyness of the city alongside some nice outdoor lifestyle. Nice. Michael: If you don't mind me also asking, like you, where you're at right now, is that your home or is that your Simon: practice?Yeah, it's my home. It's my my dining. Michael: Guys, man, he's in a mansion. This is it. This is the west wings of his . This, I'm excited to have you on Simon. If you can tell us a little bit about your background. Tell us a little bit about your past, your present, how'd you get to where you Simon: are today? Yeah, sure. I mean, I'll start at the beginning, I guess.So I'm, I'm from a, a family dentist, both my parents and dentists. My parents bought their clinic together six months before I was born. That's the same practice that my wife Megan and I bought from them back in 2017. So there's a sort of generational lineage of dentists there. I always joked that there was a, a, a mirror and probe in the cutlery draw when we were growing up.So it's yeah, sort of in the blood. So that was my path. I actually went and did a different degree before going into dentistry. So I did a, a degree in pharmacology, so in drugs first, and then did my training at Kings College London, in dentist. Basically as soon as I foundry, I found my passion.I found what I feel like I was meant to do. I never looked back. From that point. I was very lucky at Kings to have a, a variety of fantastic professors who sort of pushed you to compete. Even from an undergraduate sort of student level. And that meant that by the time I qualified as a dentist, I already had a pretty solid cv pretty solid sort of background of awards and prizes and experience, which meant that I could sort of hit the ground running when I qualified, Michael: man.And then you already had your own practice and then right now I know you got your hands in a lot of things. . I also follow Kyle. He's been on the podcast before Stanley, right? Talking about Pearl and everything. And so I saw you and I was like, they're out here doing a lot of moves, man. Like, so what do you got going on right now?Simon: Yeah, I mean, it's, it's a busy, busy year. So yeah, obviously I run my own practice. It's a. Seven surgery practice with about 30 staff members now. So that's going very well. That's growing, growing rapidly. Primarily driven just through sort of organic social media and organic word of mouth. Not a lot of paid ads currently.I'm the president of the British Academy of Cosmetic Dentistry, so that's the, the biggest academy of dentist in the uk. Similar obviously to the A A C D in the. . So I'm the youngest ever president of that academy. And I also own a uh, a co-owner. Plastic free next generation oral care brand called Parlor which is in all the major supermarkets and, and stores across the uk. yeah, is doing very well. And we've got our whole, whole team running that alongside it. And then recently, this last month, I won um, I was, yeah, voted. The dentist who's had the most impact in dentistry in the UK in 22 by Dentistry Magazine. So that was quite a nice award to win as well. Yeah.Michael: How does that work? do you, I guess, like submit or they just like randomly pick, you're just like, oh, I'm it, you just see your face on the thing or? Well, Simon: it, it, it wasn't even a, it's the first time they've done it. They've based it off the sort of Time Magazine person of the year award. Mm-hmm. , and.Uh, Because it didn't exist. There was nothing to apply for. They as a, as a committee of sort of industry experts, came together and, and analyzed all of the high profile individuals in the market. And very fortunately, and they're very grateful to say that they, they chose me, which is, yeah, it's nice yeah.I mean, running all these things, Cool. And it, and oftentimes it is really cool cause you get to win awards like that. And we've had some amazing experiences with with Parlor. Like we were on the dragons Den, which is Shark Tank in the uk. So we were on national TV with that. So it has, its amazing sort of really peaking exciting moments, but it's also, a lot of stress and spinning the plates can sometimes all go a bit crazy, especially as I've got two young kids as well.Throw that in the mix and it all gets a little bit saucy sometimes. . Michael: Ah, man. So you got a family too, real quick. Simon, how Simon: old are you? I'm 36. Okay, Michael: man. Yeah, you got a lot of, you know what I mean, like everything going on. And we'll dive into that in a little bit uh, later on in the episode. But if we could rewind a little bit, you did a degree in pharmacology.Why did you go that route? Simon: Initially. Strangely enough, I think I, I listened to my peers at school and there was this one kid who said, oh, you don't wanna do what your parents did. That you, that's really lame. For some reason, that stuck in my head. So I just always discounted dentistry as something I wanted to do.And then actually when I got to my first university to study in pharmacology, coincidentally, my, my roommate was training to be a dentist. And I saw the community that he had and the practicality of being able to use your hands alongside, science, which I've, I've always been sort of fairly good at.I sort of saw in that first term at university that really dentistry is what I should be doing. Thankfully in the UK you can complete your degree and then miss out the first year of dental school. Cause a lot of it's just sort of basic science. . And so basically I did a fast track into dentistry from there, which, which worked out really well.And, basically I did a lot of my partying in the first degree and then really got my head down and got to work on my dental degree, which for me worked, worked really well. Michael: Yeah. Okay, nice. So it's interesting you, did your parents by any chance say like, nah, Simon, like, I don't care what your friend said, like, trust me, we, this is a good setup right here or something?Or, or were they Yeah. Do what you. Simon: No, they were children. I mean, they, they, they never wanted to push me or my, my siblings into anything we didn't wanna do. So from that point of view um, they, they sort of let me make my own decision. I also think, to be honest, that I, if I had gone against, at that first degree level, my grades probably wouldn't have been good enough.I didn't, I wasn't parti. ambitious or academically talented at school? Cause I didn't really have any, any focus or any drive. And actually it was, it was when I'd started at dental school, that was the first time that really sort of felt that I found my groove and and I actually started excelling and yeah, won of these awards and came top clinically in the year.And so, I, I, I'm not a sort of serial, a serially successful. I wasn't at that stage a seriously successful individual. Whereas now, sort of I'm hyper ambitious and, and driven, which is yeah. Very different than I was as a teenager. Michael: Yeah. Yeah. Cause I, I feel like that's um, once you found, right, this is what I wanna do, you went all in right.And became ambitious. So kind of like right. , you're like, I'm, I'm, I'm finding things that I want to do and I'm going all in. Right. And it's, it's making you, what's the downside of that? If, if you can let us know, like, Hey man, it's great to go all in, but then this could happen Simon: if there is a downside. Yeah, no, there's definitely a downside.I mean, I, funnily enough, my wife and I were talking about this on the phone as, as I was driving home from work that I just, I, I can't switch off. So there's always The next idea, the next business opportunity the next product that I'm creating with Parler, the next thing I wanna do to grow the practice.It's a constant state of progression and flux. And, my view on that is as long as you're enjoying the journey, then keep on driving and be as ambitious and shoot for the stars as as big as you wanna go. If you are grinding out and hating the journey, then sometimes enough is enough and you, you.You need to be grateful whilst being ambitious. And I think it's finding that balance between gratitude and ambition that's quite difficult for, for of type A driven entrepreneurial individuals. But I think for the, for the younger clinicians listening, I have this type, I, I don't think I made this up.I think I heard it somewhere, but let's just say for this, for this call, I made it up. Was that I said yes to everything in my twentie. And said no to everything in my thirties. And for me, that worked quite well because when I first qualified, I said yes to every opportunity that was presented to me, whether it be a speaking gig, doing lecturing going to an event where I didn't know anyone.It was really awkward and I really didn't wanna be there because I wasn't a naturally sociable individual at that stage. Whatever it was I just said, yes, yes, yes, yes. And what that meant was I just created this incredible network. I met so many people many of whom became future mentors or future employers because I worked in, in multiple different practices before coming in full-time to my own clinic.And so by saying yes to everything, I've got this incredibly broad experience. However, if you let that go of forever, then it becomes unmanageable and, and you. Especially when you have kids. So in my thirties, I've now tailored it right in and I'm very, very selective with what I say yes to. But I can only do that because I've got the I've built it from that solid foundation of a network of guys from industry as well as sort of high profile dentists and, and people sort of who were the movers and shakers of, of our industry, I guess.Michael: Gotcha. Okay. So you mentioned about the journey. , you gotta enjoy the journey. Um, Make sure you, you love it. How do you know Simon, when you're just in a road bump in the journey and you're like, oh my God, this is a headache. I hate this. Or how do you know? It's like, I'm not enjoying it anymore at this point.Simon: Hmm. That's a difficult question. I mean, I, I, I think you've gotta know why you're doing things and. What your ambition really is. If, if you're just doing it for money, for example, then that will fade and you will, it will, you will lose your passion for it. If, if the only passion there is the financial recommendation, then I think it's very easy to get jaded then to lose, to lose that.It's a personal thing at the end of the day. I mean, some people love dentistry, some people hate dentistry. Every job has its pros and cons. And I think we're very fortunate to actually do something that is genuinely meaningful for our patients and that we get a lot of satisfaction from.But clearly it has a lot of a lot of negatives as well, because there's still such. Massive issue with mental health within the profession. So I think it's really important that, that people don't just keep on driving because they think they should love it. Maybe taking some time away. So actually create a bit of open head space and then coming back to it and seeing if you actually want to go back or if you wanna move away from it.Michael: Hmm. I like that. Creating open that space, right? Like have you had to do that where you're like, oh man, I need to take some time, sit here and really think. , am I gonna drop this or am I gonna keep this? Simon: Yeah, absolutely. I mean, obviously I have, the beauty of dentistry is that you can. Toggle up and toggle down the number of days that you're working quite easily.So I've done that. Clinically, I only work three days a week clinically. Now, the other two days I'm working on sort of more entrepreneurial endeavors. And so I've found a, a lovely balance. Certainly if I was still working six days a week clinically now, I don't think I would've been enjoying my job half as much as I am doing now.. And even saying that sometimes it goes too far. I'm, I've got inbound emails coming in all the time, and if I'm in a three hour surgery placing implants, I'll come out and have 30 emails in my inbox. That's quite stressful, . and quite difficult to manage. So, I think it's important to create space the way I manage that.As I, as I try to travel as much as I can. Do, I try and block out times in my every month where. I'm just gonna be at home. I'm not gonna be doing any social stuff. And I'm just gonna be chilling with my family. And then around every six to eight weeks, I'll make sure that I'm going away somewhere to travel.Try to do a sort of as much of a digital detox as I can do. I'm obviously fairly active on social media. It's how I've built up a lot of my profile, and that's how I still get a lot of my patience. But social media can be obviously, A dopamine overload and, and very much or consuming if you don't know how to control it.So switching that off, controlling that so it doesn't control you. I think all those things were super important. Michael: Hmm. Where was the point in your life where you realized you had to do that? Where you're like, man, this is it. The I need a something, right. Something different. sometimes it can happen where it. You're, like you said, you're talking with your, your spouse, right? And then the af they're like, man, you're always doing this. You're, you're on social media, you're doing this. And then you realize like, I need that dopamine in the morning. I'm waking up at night.I'm going to sleep. I need to check it in the restroom. You know, all this stuff. So it's kind of like, when did you realize I'm going down the wrong, wrong path.Simon: I think, I mean, I, I think I, I dunno if I've really cracked that yet, to be honest. I think I still have that dopamine addiction and I think I just constantly want to be moving forward. And when you have the capability to look at your Shopify account, On your direct to consumer business to see how many sales you've had, look at your emails to see if you've landed that new retailer listing.Look on your Invisalign like doctor site to plan your cases. Like there's, there's so much now that you can do all the time remotely. I think certainly for the last five years where I've been running the startup, been a, on the board of the b, c, d and running my own practice. . During that whole time, I've really tried to, to control that inbound.And for example, I've not gone on TikTok intentionally because I just don't want any more, any more things to check and I know, cause I'm, I'm fully, I'm sort of all over the latest things in social media and I can see the monumental power of TikTok. And I'm not saying that other people shouldn't go on it, but I've grown my business on Instagram.It's been very successful for me. But, I've kind of take, pulled back a bit from where I was in that, like, like five years ago. I been posting every single day grid, post, post, post stories, every, like, just going like really hard on it. Whereas now I think, I feel like I've, I've, I've got to a certain level of achievements so I don't need to continuously prove myself.And so, I've tried to pull back from it a bit more than I have done previously and really focus on just delivering sort of a few nuggets here and there in essence. Hmm. I like Michael: that. Where does that come from, where you feel like you need to continuously or what you felt like you've had to prove yourself?Simon: I don't know, to be honest. I think I've, I think I've been like that since, since dental. . I think uh, I mean I have, like anyone had, a reasonable amount, amount of form in my childhood. My sister had cancer when she was seven, which was a, a major, sort of seminal moment in my childhood. Mm-hmm. , um, and obviously in hers.Thankfully she survived and, and it's, it's healthy and well and has, has two kids of her own now. But she was in hospital for six months. It was, it was a serious, incident. , for the whole family. And I think for me, age nine at that time, obviously I had in essence lost my parents as they were sort of looking after my sister.I think that there's probably some, there's probably some, internal sort of desire to be seen if I'm gonna. Heavily myself to the max here. but um, I think the end entrepreneurialism and business is a passion of mine. And so I be as successful as I can do, as I can. And I derive my satisfaction from, from being a man and, and working in our industry.Really. Yeah, Michael: man, that's, sorry about your sister man. Like that's really um, light bulb a a light bulb moment. You know what I mean? For, I think myself, for a lot of us, like in essence when the parents' attention goes, you know what I mean? To like a one full kid. I never thought about that Simon until you mentioned it.Like mm-hmm. You kind of do lose a bit of your, you know what I mean? Like your, the attention you, not a little bit, a lot of, bit of your, the attention from your parents and, and that does stem where you're like, I need to, I need to work harder now for their attention. . And so you feel like that's where it kind of, from that point on and still, and then obviously magnified way more in dental.Simon: I'm sure, I'm sure it's played a part, but I mean, I think the thing is with success, when you, when you taste a bit of success, you won that success again, right? Mm-hmm. . Um, For example, I won best young dentist in the country in 2015, and that was an amazing award to win. But then I was like, right, that it's like gold medal syndrome, isn't it?It's just you, you, you get that big peak of dopamine and then you have the reverse crashed the same way, and then you want to go again to get up to that same level. And that's why I say it's so important that you're enjoying the journey, because if you are only striving for that one moment of success, it's so fleeting that actually it's, it's probably not worth it.Whereas if you're enjoying the journey along the way, as I do with entrepreneurship, I mean building a brand, building a profile, building businesses, that's just play for me. That's fun. And so, I don't look at that as being like, oh God, I've gotta listen to this podcast, or I've gotta come on this podcast with Michael tonight.It's, I, I, I just look at that as fun because I like to, I like to meet new people. I like to talk about experiences and, and all the the various components that make up running a business in, in 2023. Yeah. Michael: No, man. Yeah, I appreciate that. When it comes to the moments of success that you were talking, What would you feel so far is not worth it when it comes to striving for, and maybe you see it on social media where people are like, yeah, you gotta do your own startup.You're gonna love it, and maybe you wanna let them know like, no, not, not everybody's meant for this or not everybody's meant for that kind Simon: of thing. I mean, I definitely agree that not everyone's meant to be a startup entrepreneur. It's incredibly. , especially building a, I think you call them CPG brands in the us right?We call 'em Met fm cg, but consumer package goods like Parlor. Mm-hmm. like toothpaste. It's such a competitive market and you're constantly fighting uphill. You're fighting against the biggest brands in the world. You can leave her and part of Pro and Gamble and Colgate. These guys have got some serious money behind them.And so you constantly feel like you're running up a uphill treadmill. And the girl posts are always changing, especially doing it through a pandemic and, and now going into a recession. So it is, it is a rollercoaster emotion. I think if you don't have a solid support structure around you, then it's not surprising to see so many startup founders have mental health issues.I couldn't not do it. Like I just have this fire inside me where I, I, I can't not execute on my ideas, and I have a million ideas every single day. And so I had to actually execute on one of them. And I'm really proud with Parla that actually we, we've, we've done it. I mean, we've landed on, we're in over a thousand stores in the uk.We've got tens of thousands of subscribers online. So even if we fail from now, . I feel like we've achieved what we set out to do. And I've sort of actually made a difference with this idea where, I mean, the reason we created the brand is that 20 billion toothpaste tubes made a single use plastic end up in landfill or the ocean every year.That every tube of toothpaste you never use still exists somewhere on the planet. That's why we created a brand. So it's a plastic. Solution. And a zero waste solution as well. So I feel like I've made that positive impact as well as creating what is a really cool brand and also disrupting an industry that is in dire need of disruption.Gotcha. Wow, I Michael: didn't know that. So Parlo, what, why that name? Simon: So parlor means Pearl in Swedish. And we felt that the Pearl was the perfect representation of what we were striving to do as a brand. Obviously we're designed by a dentist pearl, white smile and then also the pearl of the ocean.We created the brand really to protect the ocean from single use plastic. That's my happy place. That's where I derive the most joy is when I'm on the ocean, in the ocean by the ocean. And to see the, the level of devastation of single use. Across the world. I mean, anywhere I travel, I see microplastics all over the beach.I just don't wanna see that get worse for, for my kids. And so Parla was, was the, my thing that I could do to actually, to actually make a difference in. I mean, it's dentistry small, but toothpaste. Everyone in the world uses toothpaste in these single use plastic tubes. So it is a big way that we can make a difference as dentists.And so, yeah, hopefully that'll be part of my legacy. Michael: Yeah, man, that's nice. That's beautiful. And so I kind of wanna rewind a little bit. You talked about your, your practice, right? The, the one you currently have, 30 staff members. Yeah, you have 30 staff , and so there's nine operatories, right? 7, 7, 7. I'm sorry, seven operatories, 30 staff members.Do you, let me ask you the positions of all them, you don't have to explain all their single positions or anything like that, but how does that look? 30 staff members, Simon: Structurally? Oh no, you're asking, I mean, I guess we've got about.10 to 12 clinicians but obviously part-time. And then around four or five hygienists. About five receptionists, again, part-time. Two practice managers and to treatment coordinators. . obviously those figures probably don down up to 30, but you get a rough idea on, on what the split's like.Michael: Gotcha. And so you solely run it, or you, and, and your wife is like the COO or how, Simon: how does that look? My wife's a dentist as well, and but yeah, she is, she's best basically the uh, the COO because, obviously with everything else that I'm running , I'm more of the ideas guy where youth more operationally working alongside our practice management team to make sure everything runs, runs smoothly.Okay, Michael: that's good. And so you mentioned you grew it, or actually, lemme ask you, how many new patients are you getting a month if you Simon: Roughly No. Uh, About 50 Michael: 50. Okay. And so organically you grew this through social media, right? They people are finding you through social. Simon: Yeah, so I mean, it's a nice it's a nice setup in the practice where obviously my parents have been there for 35 years.They grew it from a one surgery to a five surgery practice, and then we grew it from a five surgery to a seven surgery practice with a an additional scanning room and, and training center as well. And so it has this nice base of a local reputation, uh, with a large patient. . But then on top of that, obviously I've brought in the specialists, the technology, the cerec, the iro the, the focus on cosmetic and implant dentistry.So, I, I've brought in all these additional additional offerings, which means that we can service all of those existing patients with additional dentistry. But then on top of that, yes, I mean, . I mean, my following on Instagram is nothing, nothing major. It's only about 27,000. But I've been very successful in certain instances with working with influencers with them still paying for treatment but only re receiving a, a discount in exchange for some activity.And that's led to a lot of organic growth of patient demand. I think also because I was on Instagram, Ly very early on, just because photography's a passion of mine anyway, I sort of leveraged on, on most of the alpha of Instagram, if that makes sense. Mm-hmm. , um, before now, em, it's incredibly saturated.Now. Everyone's doing Invisalign whitening and bonding on Instagram, certainly in the, in the uk. But it still drives patience and, and still I have patients coming from around the UK around the. Flying in to, to have the dentistry because they like, my specific style of dentistry, which I, which I, I was, I was talking about this um, on another podcast recently, I think about the fact that the thing that I love about social media with dentistry is that actually by the style of dentistry that you do, you attract a certain clientele of patience.So my style is very much A natural aesthetic. So my patients in general want to have a beautiful white smile, but they don't want anyone to know they've had their teeth done. Whereas there's certain areas of the country and certain dentists who, who carry out more sort of flay dentistry where there's less texture and more flat in size ledges and less translucency, and they, those patients almost want everyone to know they've had their teeth done, if that makes sense.Mm-hmm. as sort of like, A show. And so, I don't really get any of those, that second group of patients, I, I only get the patients and they, they always say to me, I've come and see you because I like, I like the style of dance. You do. I like how natural it looks, et cetera, et cetera. And so that's just a really nice self-selecting vehicle for my patients wear.They already know me from a personality point of view. They've, they've seen my profile online and they've, they've seen me talking to the camera, et cetera. But then secondly, actually the clinically we're on the same page as well. that point of view, it's worked quite well for me. Michael: So then what can you give us as far as like, advice when it comes to, Because you've seen that, right?Where people are like, man, Simon, I'm trying to grow my Instagram page, and I have like 105 and it's just like, you know, other dentists following me, but I want like my community to follow me, you know? New patients to get new patients from it. What do you recommend we do from like, if you can give us instructions to start from this point and continue to try and grow.Simon: Well, whether or not Instagram or TikTok is the right place to do that, I would probably say TikTok now, given how much more reach you can achieve, after obviously just saying that I'm not on TikTok, so I mean, that's fairly hypocritical, but that is, that is, that is the truth that TikTok is the place that you should be playing in right now.I think the key thing with social media in general is you need to be not thinking about what you want. You wanna be thinking about what the viewer wants. And so when you are producing content, Think about who you are producing that content for, and then create contact content that's gonna give them value for the things that they want.So, . Instead of just putting up a before and after, for example, fine put up a before and after, but then add onto that, right? This is how I did this. These are the steps. This is what's involved. Try and give more behind the scenes, more real stuff. Not, not necessarily reals, even though reals is what you should be doing, but mean more real content as in more behind the.I think the best way to be successful on social media is to be true to who you are as an individual and just be as honest and real as you can be. Because I think people fall into the trap with Instagram density, where they try to just replicate what they've seen has been successful with other individuals, and then all that happens that everyone just starts looking the same and it just gets very, very dull and boring.I think the more you can be yourself and unique to you and your own values and your own personality, the the more you'll cut. . So I think by following those two things of thinking about what value you're providing to the consumer and to the viewer, and also just being true to who you are as an individual, that's the way that really should be thinking about the content.And then you just need to be doing it at scale. I think people are too sort of blase with, with how they how they produce their content. When I was doing it properly, I was having someone in every single. For a whole day to generate that content. And it was, it was a serious operation and we were looking at what was working, what trends were working, what, what was successful, and then putting our own spin on it.And, and as I say, trying to add value to the consumer with with the way we delivered it. And, and that worked very well for me. And I think if you were to implement that on, and I've seen this with lots of young guys in, in the uk, they've done, they've been incredibly successful with. If you can mass produce and batch produce that content, then it can be really efficient and you don't have to think about doing it every single day.You can, preload your posts using Buffer or later or something like that, and just have them running and then you, you can just sort of set it and forget it. . I say that, but then you really need to be engaging and communicating with your community if you want to grow it. So you, after it's posted, you probably do need to be on there.Liking, commenting and communicating. Michael: Gotcha. Do you still do that right now? Do, are you like having somebody once a month come in or No. Gotcha. Simon: Okay. You right now, I'm, I'm very lazy now. , Michael: you ain't like you're doing a lot, man. You know, that's what I'm thinking. Like, I feel like you're doing so much that you can kind of like take pictures, you know what I mean?And it's just on your Simon: own. Share it. Yeah. I mean, I think I, like, as I say, I, it's probably not the right way to be because. I think this is like the classic pathway of like Blockbuster and Kodak where they become very successful and then they die because they haven't adapted with the times. I'm certainly doing that at the moment, but I think at the same time, you've gotta just, you've gotta look at the realities of your own life.And for me at the moment, the most important thing for me is I've got two young kids and I wanna be spending as many hours of the day in the week as I can do with. . And so something has to give and I have to be respectful of my time and, and not push myself because I know, just because I know I can do something doesn't mean that I should do it.For example, I know that I would smash on TikTok if I really went through it properly and sort of producing content at scale, but I also know that's gonna take me a day, a day, a month, and I literally don't have a day a month. my diary is I have a pa, a personal assistant, and. It's literally blocked out by the minute.I mean, there's no, there's no room anywhere . And so that doesn't mean that I, I neglect my, my health or my family or anything like that. It just means I've blocked out my gym session every day. I've blocked out a therapy session. I've blocked out meditation. I blocked out family time where I'm not on my phone.But if I'm gonna add anything else into. Then something has to come out and at the moment there's nothing really need to come out to add that into. Michael: Yeah, man. Simon, you've, you're very aware, right? Like of your time, you're very aware of like your very specific, why, how did that come to be? Simon: Well, I think it comes back to learning where to say.and being, being respectful of your time and actually knowing what your val, what your life values are. I mean, my, as I say, my, my main focus is that my family is everything. I will never get this time back when my kids are, at this age. And once it's gone, it's gone. And I, I've heard so many successful individuals say that their only regret is that they didn't have enough, they didn't spend enough time with their kids when they were.So that's my main focus with regards to my personal life. With regards to my professional life. I'm very, very clear now on what my values are with regards to that as well, which is that I only want to be doing stuff that I enjoy and that I feel is meaningful and I only wanna do it with people that I love.And so that's how I make my decisions on. on how I move forward is that I, I, I don't, I have to be very, very careful with what I say yes to. And if it doesn't help me with one of those things, if I'm not doing it with people that I enjoy spending time with, if I don't enjoy it, or if I it's not allowing me to progress with something that's meaningful in my life, then I'll just say no to that opportunity.So, for example, if a brand that I'm not particularly keen on, gets in touch with me and asks me to do, An Instagram post and they're gonna pay me a thousand pounds, I'm, I'm not gonna do it because it's gonna take time outta my day. I, I don't, it doesn't, it doesn't fulfill my, my ambitions. Do you know what I mean?Even though it's easy money in, in many ways. Michael: that's the thing. Do you think this kind of can apply at any stage in our lives or, you know how, like at the beginning you said, when we're grinding and we're, we're, we're trying to say yes to a lot of things. Do you think it can't apply there?Because if you say no to, you know what I mean? Like what I don't want to do, then you're, you're not growing kind of thing or, Simon: or what are your thoughts? I think it's gotta be personal to you. I think you've gotta, you've gotta, I think awareness and self objectivity is the really important thing. And you've gotta, you've gotta know what your diary looks like and then tailor your attitudes to, where you're at in your career.For sure. You wanna push yourself outside of your comfort zone as much as possible. And I still do that now because I know that that's where the growth, that's where the growth area is. I mean, God, I've learned so much in the last four years on, on through running par on the, talking with retailers and margins and marketing and.To LTV ratio for my performance ads. I mean, there's just, there's so much stuff that I've learned in the last four years that is way outside of my company zone that I've had to just think on my feet. Like pitching to five dragons on, on Livet, on on live recorded TV for two and a half hours. I mean, that's pretty far outside my comfort zone.I've learned an incredible amount from it, and it's, it's created an incredible opportunity. So I'm definitely not saying that you shouldn't say yes to as much as possible when you're in your early stages, but I think it's just when you have lots of time pressures and lots of opportunities, you have to learn when to start tapering that in because there's only 24 hours in the day and seven days in the week, and so you can only do so much if that makes.No, Michael: that makes a ton of sense. Ton of sense. Okay. So one of the last questions I kind of wanted to ask you. One of 'em right, is throughout this time, your wife is a dentist, right? She's also operations, like the whole, she, I mean, she does all right a lot, right? When it comes to running the practice, family, everything.Yeah. And you, same thing doing a lot. Visionary when it comes to your personal life. I don't know. Do you guys ever agree like, all right, at this time we're not gonna talk about. work-wise, none of that stuff? Or is it more like, yeah, you know what, let's whatever. If it comes up, it comes up. If it doesn't, it doesn't.Or is it like, don't ever stop enough kind of thing with each other? Simon: You might get a different answer here from me and from Megan, but . No, I think, I think one, well, one time that we're very, very careful with is, is the time just before we go to bed. So we always make sure that we're not like dropping like.Oh, this, this hygienist just handed in a notice, like just before we go to bed or something. Or like, like not cause sleep is so important to us, to us both. And we try and uh, sort of flow down the brain in that pre in that free bedtime. So I like that that section is, is certainly sort of demarcated as, as not being appropriate for dental chats.But in general, I think that Megs and I are both very honest, open people, and if we're worrying about something, then we will just talk about it. I mean, I very much wear my hat on my sleeve. if there's something wrong with me, then everyone around me unfortunately will know about it. And if I'm happy about something, everyone will know about it.And so I think we have a very open and honest relationship where we are. We're comfortable talking about whatever. I don't think either of. Get, it is not being necessary to have that conversation to say, these are the times when we talk about this. These are the times when we don't. Because firstly, that's not the reality of owning a a small business.Things come up normally when you are on holiday, um, and you have to deal with them sometimes. So that is just the reality of running your own business. That's, that's what you sign up for. But also we enjoy it. And it's, it's, it's part of, it's, it's part of the fabric of our relationship. I mean, it's certainly.The majority of our relationship, but we've been together now for, for 13, 14 years. And it's, it's always been, obviously we, we grad, we, I met her on the first day of university. We graduated together. Dentistry's always been a part of our relationship, and so, uh, and now businesses as well. And it's just, it's nice to learn new things together and to grow together.So I think I, we look at it very much as a positive. Michael: Nice. You met her on the first day of Univers. You're like, this is, you're it. You're the one that, that that's how it went. Pretty much. Yeah. , that's, and she was like, yeah, I guess. Yeah, you too. Yeah. . So that's good, man. That, that makes me happy, Simon. And then last question is, throughout this process, let's talk about from the moment I guess you decided to open, not open this practice, but like take over your parents to like today, right?What's been some. Your biggest struggles, fails, or Simon: pitfalls?I mean, the biggest struggle was the pandemic, to be honest with you. Certainly that day when I had to call my team and tell them all we were posing, I mean, that was a, that was a very emotional day. and, uh, yeah, a lot of tears, a lot of anxiety around, when we were gonna open again, we. Terrible information for Mark governing Embodi, very poorly disseminated.I mean, we found out, we were going back to work on the BBC with, with everyone else, and they said Dentists will be open, or healthcare providers, we open in a week. We're like, is that us? Are we, are we, are we back in action here? , like we had no, no protocols. Like it was just, it was awful. It was a constant battlefield.But, I'm a very emotional person, so I, I, I feel that the ups and the downs very viscerally, but I am a huge advocate that the hard times are what you need to go through to get to, to get to successful parts of your life. And . Yeah, I think certainly. I mean, whenever something bad happens in any of our businesses, we're always just like, we're just gonna, we'll put it in the book, we'll put it in the book one day when we write a book of our, of our story.And so I think that's a good way to look at it, is that nobody who's ever run a business, ever run their own business, has ever succeeded their way to success. They've always failed their way, success. And that is just what happens. You've gotta, you've gotta build that resilience and you've gotta just understand.Your favorite associate's gonna hand in their notice or that patient who, you've tried your best for is gonna complain and, and sue you or whatever. These things are just the reality of life. Life is not fair. Life is not just, but you have to build that resilience and. I sort of push through.I, I read a lot of stoic philosophy, so I read I dunno if you're familiar with the Daily Stoic book. um, from Ryan Holiday, but I read that every morning uh, as part of my morning routine, first thing. yeah, I love stoic philosophy for looking, for looking at uh, a lens through which to look at the hard times in life because we're all gonna have them, right?Yeah, yeah, that's Michael: true. And you gotta build that. Resilience, like you said, when it comes to reading, I guess, is that the one that you're on right now, like as far as, or is that what you do in the morning for like, and then you read other things? Simon: Yeah, I mean, I, I, I only read the, the idea with that book is that you just read one quote and you sort of let, let that, sink in and, and process it as opposed to sort of rattling through.So I've been reading that for I think three years every. So I read one quote every morning. It's literally the first thing I do. And even travel with it. It goes everywhere with me. So yeah, so that, that I wouldn't really class as reading. The book I'm reading right now is called How to Invest by, I think his name's Daniel Rubenstein.Which yeah, it's quite interesting. I'm quite interested in sort of angel investing and that sort of thing as potentially part of. My ongoing career obviously with my sort of deep understanding of building a startup now and looking for ways to sort of diversify my, my portfolio moving forward.That's quite a, an interesting area for me. So yeah, that's a book that that I'm reading currently. And then the book that I always recommend to everyone, which I just think is so good is uh, the Almanac of Nav. . It's just an amazing book. It's just such a well-rounded view on life. I think everyone should read it.It's, it's so powerful. Michael: Yeah. Yeah. You're right. That I just read, finished it. Uh, I wanna say December. Really good book. Yeah. Oh, Simon: really? Yeah. It's, it's Wick. Good. it's the only book that I, apart from Daily Stewart that I've read more than once. Cause I just wanted to get that knowledge again.Michael: Yeah. When you reread it, like, for example, the, the Daily s. , do you feel like where was this? I didn't see this last year. Do you feel like that? Yeah. Simon: Yeah, absolutely. I mean, you not in concentration mode reading book right out and you'll different. But Steve reminding, like, especially with the daily Stoic, it's so easy to let whatever the current.Storm is to distract you, but I think it's good to go back to those sort of classic philosophies. Michael: Yeah, nice man. You need to start a book club and we'll join and, you know, kinda get your suggestions, but Awesome. Simon, I truly appreciate you coming on. If anybody has any questions or concerns or they just wanna reach out to you, how can they Simon: find you?Um, So Instagram's probably the best place. My Instagram handles at Dr. Simon Char. And then Yeah, that's probably it. Really just, just send me a D on Instagram and normally on there uh, a little bit too much. Awesome. Michael: Awesome. So guys, that's gonna be in the show notes below, and Simon, thank you for being with us.It was a pleasure and we'll hear from you soon. Cheers.‍

Dr. Kuba has built a list of extremely important topics that every practicing dentist needs to pause and contemplate, research and learn, and dialogue about with others. First, she and Bethany discuss a dental office that unintentionally ran a stolen credit card for payment. When is the last time you and your team have considered your rules and parameters for processing payments? Next, they discuss x-ray purposes, frequencies, and the risk of over or underdoing it with x-rays. They also discuss the importance of avoiding nickel and diming patients with random charges such as charging for patient record transfer. They also discuss the roles and duties of Registered Dental Assistants as well as discussing the “can assistants take iTero scans?” question.  This episode is packed with important topics to discuss and research so listen closely, put your thinking cap on, and get ready to think about small but important topics! Previous Episodes Worth Revisiting: Protecting Your License – Avoiding Common Documentation Errors  Dental Practice Owners are Leaders Don't forget to check out our social media for moreManaging Dental Drama FBManaging Dental Drama IGConnect with the Managing Dental Drama Community!Managing Dental Drama Membership Club Sign UpWait! There's More!We want to hear YOUR voice!Text a 2-minute voice memo to 214.326.4605 with your questions, comments, real-life example, or tips for a chance to have YOUR voice on the air!

Dr. Lee Boyd is a pediatric dentist and practice owner from Allen, Kentucky, a town of just 700 people. He joins us today to talk about how even in a rural practice, he is able to generate massive revenues from the incorporation of orthodontics and Invisalign. We discuss how pediatric dentists are the oral-facial growth experts and that we should be doing our part to not only diagnose, but also to treat malocclusions and orthodontic problems for our patients. Dr. Boyd is an advocate for using iTero scanners to offer patients Invisalign (he starts over 100 cases a year), as well as using this technology to show parents different treatment outcomes during the mixed dentition phase. We talk about differences in treatment for both permanent as well as mixed-dentition cases, including how you can use clear aligners for expansion as well as impacted teeth in 90+ percent of cases. Dr. Boyd is passionate about education on this topic, and you can hear him speak at AAPD in Orlando at the annual session in May.

Aligner Insider brings you a special series recorded live at the 2022 Invisalign Ortho Summit. In this fourth episode, the Aligners are joined by Dr. Ferris, Orthodontist. In this podcast episode, The Insiders discuss with Dr. Ferris, the importance of implementing technology particularly with the Itero Scanner and how to incorporate the Itero stimulation pro, auto uploader and other features into your practice.

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !‍‍Guest: Avi PatelBusiness Name: Clear Aligner AdvisorCheck out Avi's Media:‍Instagram: @doctor.aviYoutube ChannelClear Aligner BootcampFREE Masterclass SignupDental Associateship Reflection Videos‍‍Other Mentions and Links:Converted - Neil HoyneNew York UniversityTrader Joe'sWhole FoodsInvisalignEnamel DentistrySlackVoices of Dentistry Conference‍‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:If you're taking on an associate, be sure to set clear expectations at the very beginning!Having systems in place to show what happens when, and how to do it, can take a lot of stress off of an associate.When treatment planning with a patient, always address their chief complaint and how the treatment will solve this.If you let your profession guide you entirely, you may not find as much fulfillment!Try investing in your education, automation, and systems, so that you can perform your job without all the headache.There are clinical-minded dentists and business-minded dentists. You may find that owning your own practice isn't for you if you favor only clinical work!‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Avi, how's it going man?  Avi: It's going pretty good. How are you doing? Pretty good. If you don't mind me asking, where you located? I am in Austin, Texas.  Michael: Oh, nice. Home of Salt Lake  Avi: and, yeah.  Michael: Yep. I forgot the other donut plate. Round Rock donuts. But that's in  Avi: Round Rock, right? Yeah, Those are both great. Where where are you based out of?  Michael: Los Angeles. Okay. So, yeah. But my family's in, we, I grew up in Texas. We all live in Texas, but more like in the Houston area. Okay. Uh, but Nice. I know, like lately, how much has it blown up lately? Austin.  Avi: So I'm part of the, uh, the blow up, I guess, . Cause I, my wife and I came here about two years ago. Oh. Uh, and we came from New York, so Yeah. It's like California, New York, everyone, just met in Austin. But no, it's, uh, a lot of the, like a lot of my patients who have been here for a while, they all say like, it has changed completely. Like, we live downtown, in downtown. I call it like the millennials playground. You've just got, The ECUs restaurants, bars, like, whole Foods Trader Joe's. It's awesome. Yeah, . Nice dude.  Michael: Nice. Awesome. So then Avi, tell us a little bit about your past, present. How did you get to where you are today? Avi: Yeah, so I grew up in Florida. And went to dental school up at nyu and after I graduated, I didn't do a residency, I just went straight to practice. I wanted to get a sense of what real life dentistry looked like, and so I jumped in and at that point I was practicing in Connecticut as an associate. and I got like a real heavy dose of reality Um, Basically I was in and out of Associateships every couple year or every couple months. And you know, at the time it was, it wasn't that great, but, you know, looking back, it, it kind of gave me an opportunity to see how multiple. Different office, like how multiple offices practice. And I learned very quickly that not everybody is not doing dentistry. From a practice, from a clinical side and a business side, the same. Everybody's doing it a little bit differently. Some people are better at certain things than others in terms of practice owners and how they're running it. I just had kind of like my learning cap on, so every opportunity I was just trying to absorb as much information as I could. Always trying to learn whether it's from the owner themselves, from other associates, right from. Office managers to kind of see how like, the front works and stuff like that. And, it was good, but it was nothing like I had imagined. I thought that I was gonna come outta school. you know, I thought I was gonna find a mentor, they take me under their wing, they teach me, show me all the ropes. And then, after a year or two, I would be this like all-star dentist. But I, it was a lot more of like balls in my. and I had to make the most of every situation that I was in. Mm-hmm. . And so that's what I did. And so I was doing that. And then you fast forward a couple years was in two private offices and then the pandemic hit. And so at that point I was already starting to burn out on dentistry because of the procedures that I was doing were your basic kind of crown filling, just very bread and butter dentistry and. I mean, I was two years outta school and during the pandemic I was just kind of like, this is not good . Cause I had just got, just got going and I had $500,000 of student debt. And, uh, I wasn't, wasn't too thrilled about what I was doing. So then I kind of just started to look around and, and see what I could do. And that's where I. Started to just invest in education, invested in education, invested in myself, learned how to do, uh, implants, and then I dove into Invisalign cuz I was already certified, because I went to nyu. And for me it was more just like I wanted to find something that would just kind of get me excited again, uh, to do, to do dentistry. So, Pandemic's happening. And then uh, go back to work. and then the office owner actually I told them, Hey, I took these courses, would love to implement them. And uh, the owner actually told me that they didn't want me to implement aligners cuz they didn't think it was profitable. we had like a proper meeting and stuff about it, but that was the gist of it and that kind of surprised me because everyone that I had talked to about had said good things about aligners and at that point I had worked at like 10 offices. in the Connecticut area. And so my wife and I decided to move and relocate. We heard great things about dentistry in Texas. Uh, we loved Austin. So we came here and I actually joined A D S O, so they were a smaller D S O and um, they were fully supportive of me doing whatever I wanted, procedure-wise. Mm-hmm. , so. They had an iTero, they had an implant system and they were basically just like, you know, go crazy with this thing. So that's what I did and I tove in, uh, I started placing implants. When you first place implants, it's all about like case selection and, it's definitely, I mean obviously a surgery, so you're not doing crazy stuff to start and you just kind of are building your confidence and stuff that I did and that was nice. It's like an adrenaline rush when you're doing implants, and I loved it. and then I also started doing aligners and I started like 50 cases in my first six months. And so, that's like 250 grand in revenue given that each case is, $5,000. So that was like eye-opening for me because it's almost like a, a switch flipped in terms of Feeling more passionate about what I was doing, like I was actually making a difference. Providing a procedure to patients that is changing their lives, it's improving their oral health. you know, It's night and day from when they finish treatment to when they start. And then I also got more time and freedom, in my life because I got, align. It's not like a very like labor intensive procedure. It's a lot more of educating the patient, selling the case, and then setting up the case on a computer. , then assistant places the attachments on and you kind of essentially just like cheer the patient on throughout treatment and make sure they're motivated and, and wear the aligners. And then when you're done, you just polish the composite off and get 'em into retainers. And so that was awesome because now I was making more money. I had more time, and I just felt very aligned with what I was doing. So I took that feeling. And I wanted to share that. So I was working with another dentist. He had about 20 years of experience. Practiced as an owner before, and then him and his wife moved from California and then I started just showing him how to do aligners. And he also started to feel the same thing. And he was, he started doing like 10, 10 or 12 cases a month. And he, he basically said that, uh, he wished he'd started doing it earlier because it completely changed the way that he practiced. I also helped out some of the other doctors in the, in the organization, but then I went to leader. and I told them, Hey, I would love to just have like a, a legitimate role in the company where I could just be like this in-house, call it director of, you know, of aligners and just like coach up all the doctors cuz they had about 35 doctors in their D S O. And they liked the idea of it, but it just wasn't. Aligning with kind of what they wanted to do, and they just wanted me to focus on doing the dentistry in the practice. So at that point I was pretty bummed. And then my wife told me, she was just like, you pretty much know what you're doing in terms of coaching and teaching. She's like, why don't you just start a consulting company and consult with that test? So, I started doing that, I created a consulting company last year at the beginning of the year, and I started working with some docs and um, one of the docs I worked with, they had zero experience doing aligners. They're a practice owner. And they understood the value of having aligners in their practice and they wanted to do it. And so I worked with him and then he basically went from zero cases to 25 cases in his first two months. And then he's been able to kind of carry out At least like 10 cases a month ever since. Because with aligners, once you know how to do it, once you, once you start doing it, you don't stop. It's like a dentist that places implants. They don't stop placing implants. Like once they learn it, it just becomes part of what they do and they continue to do that. So that was awesome. And then, Then the consulting thing got a little crazy because man, like working full-time and trying to schedule time with other doctors full-time as well was tough. And then I stumbled upon this concept of like creating an online course mm-hmm. To, you know, make it real scalable to, to be able to reach and help more doctors, but then also not have to spend so much like time with the scheduling and all that. So, Fast forward, to middle of last, uh, middle of last year. Yeah. And I created a uh, online training program for dentists. So it's brand agnostic. It is for meant for general dentists looking to start implementing aligners. They can have either zero experience or just a little bit of experience and. They can basically watch these modules. I've created about four hours of content and it helps coach them through everything, from what cases to select, how to talk about it, how to set it up pretty much like A to Z, what you need to know to get started. And then I also include monthly, coaching in the program where, , they have an opportunity once a month to meet with me. We can discuss, cases, any questions they have, all that kind of stuff. And it's been awesome because it's really started to take off and grow and it's allowed me to cut back on my clinical days, and I've been able to now focus on this, this online business essentially, that I've created. But it's, uh, it's pretty cool. you know, I may not be seeing as many patients as I used to, but by teaching other dentists how to do this procedure, I kind of get like a little piece of being able to help, a bunch of patients all over the world. And it's, uh, it's a feeling that I didn't know existed. Cuz if you would've told me two years ago, like, Hey, you're gonna create a training program and you're gonna love the way that it feels to help and teach, I would've been like, you're crazy. Like, why would I do that? Like, I'm just. I, I, I just, I think growing up I never actually understood, what it meant to like be an educator and then now being on the other side of it, it feels awesome. So, yeah. And then, the other thing I think is kind of how we connected was through social media. I started just putting out clear aligner content. On to my Instagram page. Uh, I even have a YouTube channel now. And just trying to get as much information out there to other doctors as possible and then help 'em wherever I can. Nice  Michael: man. Okay, so real quick, let's rewind a little bit, right? you mentioned that you were already burning out in dentistry because of the procedure that you were doing. What were those procedure.  Avi: Fillings, crowns, extractions, some root canals. I didn't really go crazy with root canals, but yeah, that's pretty much it. Michael: Those were the ones where you're like, I don't wanna do this ever again. Yeah,  Avi: yeah. It's like you do it and then it's like, it looks good on the x-ray and then comes back, and then it's, it's just, I don't know. I, I, I have slowly come around to them, so I will do them here and there, but, . Yeah. Like a lot of dentists out there, I was just like, I would rather let the specialists do this procedure. Michael: Yeah. Gotcha. Okay, so then you dove into Invisalign or Clearliners, right? Invisalign and then implants. And then you joined A D S O. who's D S O? Did you join  Avi: Yeah. So they were smaller. They were called what was it called? I remember the office name. The office name was Rose. and then they ended up selling to a bigger one.  gotcha. Yeah. Are you still with them? No. No. So I am now at um, a smaller group practice yeah, they're called Enamel Dentistry. That's where I'm at now. Oh, enamel  Michael: Dentistry. I may know. I don't know. So then when it comes to right now, you worked at how many as an associate? what are some things you can take away? Like what are some things that you wanna tell, like practice owners, like, Hey man, y'all need to chill out with this. And then like, Hey, do more of that. Less of th Yeah. What are some things you learned?  Avi: Yes. It's funny you say that. I literally have an entire playlist on YouTube with like my reflection from every job. So definitely they can check that out. But no, it's, uh, I think the biggest thing is like above all, like, remember that your associate is also a doctor and they're also a person. And I say that because, when you treat a colleague like a person, you're gonna treat 'em a little bit differently than you would if they're just someone that you don't really care about. And I'm not saying like, you know, you need to get all emotional and affectionate and whatnot, but like little things like be a professional. if you're gonna let somebody go, don't text. them. They did that to you. Yep. Uh, if you're gonna let someone go, don't, don't give 'em a phone call. T talk to 'em, tell 'em face to face and let them know why you're doing it with, you know, with the notice and honor it. Like, just be a professional. and, and the other thing too is like if you actually. understand your business, which I believe a lot of practice owners don't. If you actually understand your business, you should be able to set goals from the beginning when you bring on an associate and have expectations so that way the associate understands what's expected of them. Because if you don't tell me what you, what you really need out of an associate or what you're hoping to achieve, I can't help you. And so then you fast forward three, six months a year later, and now the owner. Internally has an expectation of their associate. And the associate may not be living up to it, but if that was never communicated, then know, nobody's gonna win there. If you are hiring an associate to just do all of your fillings, be straight up about it. just say, Hey, I am doing a lot of surgery. I'm looking for a dentist who is willing to do all the basic restorative in the practice. I think dentists are afraid of losing candidates because if they say that, that may scare some people off. But guess what? There are so many associates out there that would love to go to a practice and only do restorative. So I think they need to know what they want first and then communicate that. And then I think you're gonna have less turnover because when everybody knows what's going on, then the partnership is, much more likely to last longer. those are a couple things. What else? I really, I, I really love it when practices have systems and like really good systems and like, literally like order of functions, just kind of like, Hey, This is how, you know this is how the staff operates. Like these, this is how we set up. This is like the handoffs. It's not whenever, it's like too much freedom. I take, what I've learned is like if there's too much freedom in a practice, then there is no system, right? Because now you're relying on the associate to kind of piece everything together. And that's frustrating because when you're an associate, I do think you need to, like, they should be allowed to have autonomy, but they should be able to have autonomy in the system that's already created. Otherwise your business is not efficient. Ah,  Michael: that's smart dude. That's smart. Yeah. Cuz I feel like um, that happens quite often. You just feel so overwhelmed and you're like, look, I got extra cash coming in. I know I need an associate. Or maybe now or eventually, Hey, do this man just, just help me. Right? You just kind of say that, like, just help me with the load. But in reality, , I guess you never really, like you said, dove into like your business and being like, what do I really wanna do? Not wanna do you think it's cuz they don't have time. Avi: So I think what it is, it's this whole thing where, and this is my theory, is I think a lot of dentists who are practice owners, rewind. You have to go all the way back to like when they graduated dental school. And then I think what happens is they go through associateships. a lot of dentists come out. Some definitely want to be owners from the get-go. those are the ones who have the best practices and systems because they are entrepreneurs and business owners, and they just went to dental school to have a dental degree and then like, there's two different types. And so you've got your, your business minded dentist and you've your clinical dentist. And what happens is the business minded dentist dominated in terms of being a practice. and those are the ones who have like, a bunch of practices as well, or maybe just a couple well oiled machines. Then you've got your clinical guys who go out and what happens is they go and they go to a couple of these associateships and then they get burned by some owners, Things like the owner will take procedures off of the associate's schedule and like really fill. Their own schedule before they fill the associates. So that's another little takeaway is owners, if you hire an associate, leave treatment on their schedule because you make 70% of what they do. So fill their schedule before you fill your own and everybody wins because you'll have a happy associate that's busy and you're literally gonna make 70% off of what that associate does, and you don't have to do anything. that's another like mindset thing. But going back to. What happens is they go out, they'll have maybe a couple associateships, they'll get burned, and then they'll get frustrated and they'll be like, okay, screw this. I'm just gonna go open my own practice. And they have zero business, business education. And then they go and they become a small business owner overnight because the bank just hands out money and then they open up a practice and then they don't know what the heck they're doing. And all they really wanted to do was, they just wanted a place where they. Practice dentistry in like a, and just focus on that, right? Like if you talk to, I'm sure you talked to a lot of dentists and a lot of 'em just want, I just wanna do the dentistry, right? Mm-hmm. , and, and so they, their only solution in their mind is to go open their own thing. But then now you've just like opened the door to an entirely new career, and you're not even, you don't even have your feet grounded in the one career that you have as a dentist. And so now it's just like you, you're terrible at being a business owner. And then what happens is that cycle just. , it just keeps perpetuating. Cuz now they're the business owner and the doctor that's an owner. And then they hire an associate and then they traumatize that associate because they don't really know what they wanna do, being the owner. And it's just, it's bad. Again, this is not everybody, and this is not every practice I've worked in. It's just what I've seen and what I've heard from, you know, from colleagues and it's, uh, yeah, it's, it's like a vicious, it's very vicious. No, a  Michael: thousand percent, man, I, I hear that all the time. When. , you know, like I just wanted to do it on my own terms, my own dentistry, you know, I didn't want people to tell me what to do, buy my own technology or whatever kind of thing. And then, you know, now they're, they're stuck with that only option. Mm-hmm. , well, I guess in the community that they're in, what would that be? On the only option if they're like shopping around associate, associate, associate and then you're like, there's no, there's no other place I have to do this. That kinda the only option. Avi: it could be. But my thing is also is I think you could kind of get creative with it, again, there's no such thing as like a magical associateship, but I do think with even just the rise of DSOs and just opportunities out there, I think if you know, as a clinician what you want out of a practice, and you can put your ego. Because a lot of these, a lot of dentists want to be like the person in control, But like, with great power comes great responsibility and a lot of 'em can't handle it, right? Mm-hmm. . So it's just like, maybe check your ego at the door. If you just want to be like a, a clinician, then you can find a place where you can have a role, like a specified role to do that. Like they exist. I know they do. I've seen it. and that's why you have some associates who love their job. . they're hyper focused on what they do, and they're really good at it, and they've just found a home. And they're not the owner, right. Or they're not the, the, the number one top dog. But they're okay with it. Yeah.  Michael: Do do you think you'll ever start your own practice or No. ,  Avi: uh, I don't know. I think I'm gonna start like a movement or something. , before I started practice . I'm looking to make, yeah, I'm, I'm looking to make an impact, I think right now. Yeah. My focus is definitely the, the aligner training program. and then, uh, yeah, I, I just, I don't know. I'm not, I'm not crazy about practice ownership. I've. , think I could do it. I just don't have an interest in it right now. Gotcha.  Michael: Okay. Gotcha. One little bit, you said you were let go through text, right? You were let go through a phone. Why do you think you were let go? Avi: So the reason why I was let go through text is because that owner, so that practice, the agreement was that I would be part-time and I was originally, he wanted me to work every Saturday. and I was like, dude, you're crazy. I was like, I one, why are you open every Saturday? And then two, I was, this was the first time I ever heard about it. I was like, dude, I can't work every Saturday. So I was just like, I just need like a couple days. And then, so I was working like two days during the week and then we agreed to like every other Saturday. and it was actually kind of messed up because I was doing it and then this is like right around when I, uh, took that implant course and I gave him a heads up. I was like, Hey, I'm gonna take an implant course. Is it cool if I. You know this, it's gonna be a couple Saturdays, so I'm not gonna be able to make some of those. But then when I come back, I would love to implement the procedure. And so he was fully set up for implants and he was like, yeah, absolutely. He, he's like, you should always invest in yourself. He's like, the more you can do the better. And I'm like, sick, this is gonna be awesome. And I did it. I got the, I was doing the implant course and I'm on my, like last day, like the second to last day of this course. and then I got the text from him and he was just like, Hey, we're gonna let you go. you haven't been working as many days as you originally did, and so we just really need Saturday coverage. Mind you, I've been there for almost a year, so I was just like, I told you that I was gonna do this, and then, and then no response Can that even happen? it Ha, it happened .  Michael: I'm like, it happened, man. Dude, that's crazy.  Avi: I got the text, I looked at my wife and then I was like, I guess I'm fired. And she's just like, what? And then I was just like, yeah, like, and I showed it and then never heard from him again. Man.  Michael: How long did it take you to find another associate after that? Avi: So after that one I was like dropped on a. . And then I started looking in Austin. So then that's when I just started cold calling offices in Austin. I called like 30 practices. and get this, like, nobody works on Fridays in Austin. , like every practice I called, they were like four days a week, like Monday through Thursday. And I'm like, damn, that sounds good. And like, everybody's like enjoying themselves. But no, I, uh, I tapped into my network and then I connected with this Dsso within like, it took me a couple weeks. It took me like two to three weeks to really kind of, to find it. But um, yeah. Okay. Michael: Yeah. That's good, man. That's good. All right, so then let's talk about that aligners. I know you have like, you know, you do the consulting chorus as well, right? let's open up like Pandora's Box a little bit. Teachers right now, if you can, from someone going from zero cases where they're like, I would love to do more align. How can we reach to 25? Like what are the instructions and steps that we need to get to?  Avi: Okay. So in a nutshell, you have to simplify it, right? So the biggest thing is like, you cannot a lot of these dentists, these general dentists that you see doing a lot of cases , they're doing it not because they're taking on every ortho case that walks through the door, but they have over time taken on these simple, straightforward cases, gotten good results, and they've gotten confidence to then continue to do them first thing is you gotta talk about it, start talking about it with your patients. So once you know the cases that you can treat, which are basically cases that I refer, I'll just say it, I refer class three cases, bilateral posterior cross bytes. Deep by cases greater than four millimeters. and teenagers, Those are all the cases that I refer to the orthodontist. Off the bat. I have a conversation with the patient about their issues and then I refer it. So then that way they're more likely to see the specialist and get the treatment that they need. Everybody else is pretty much fair game, so I then have a conversation in, the hygiene exam. and they show the patients, we have a scanner. You definitely need a scanner. If you wanna do aligners, have to have to have to. And I show them their scan. I educate the patient. I talk about oral health. I do not talk about cosmetics. Mm-hmm. . And then I I believe in the treatment. And so when I believe in something, and as any dentist, if a dentist believes in it and they talk to their patient from a place of belief that it's going to improve that patient's oral health and life in some way, the patients are way more likely to accept it. it's that simple. it can be scary because it's something new. But it's that simple and that's how you start. And then um, and then I would say get a mentor, right? And, and cuz that's what I did. I, I pretty much did it. And I got a mentor, Dr. Christina Blocker. She helped me out early on, like setting up cases. sure not every case was perfect off when I first started. Uh, I definitely made some mistakes. Everybody does when they start something new. but you have to just have the confidence to continue to push forward because, you know, with ortho it, there's gonna be patterns. And so when you take on a certain number or certain types of cases, you're gonna see certain patterns it, it's honestly easier than doing a composite class two filling. and it's a lot of fun. I like it because you get to, you get to see a patient's. Entire mouth transformed. most of my patients that come out that were bought in for the oral health aspect and they complied, they come back and they're just like, doc, I actually floss my teeth now. And I was like, oh, wow. And then they're like, I love it. They're like, I can't not floss my teeth. Because they're like, I can feel it. They're like, I feel the difference. And so that's why I love, that's another reason why I love aligners is because it's like this daily, it's this daily kind of like accountability. , You take them out when you eat, when you're done eating, if you don't brush and floss and you pop them back in, all the food between your teeth, you're gonna feel it, right? Yeah. So patients will, they'll take out their liner, their brush, they'll floss, they'll put it in. So you got patients that are flossing and brushing like four or five times a day for eight months, and then when they're done, you're just like, Hey, you only have to brush twice and floss once. And they're just like, , it's, that's so easy. And so it's like this habit that gets built and it's just like a beautiful, like comprehensive way to just treat your patients.  Michael: What are some, I guess, mistakes you've seen along the road where that maybe like some of your clients or people have been making where you're like, no wonder, no wonder you haven't reached or passed this threshold or breaking point or,  Avi: Uh, I think it's lack of education. I just think a lot of dentists are doing it, not really knowing what's going on. Honestly, because it's like what happens is, and I blame the aligner companies for this, is they make it seem as though it's as easy as scan the patient, upload the records. , they'll give you like a, a simulation and then you just hit accept and you get it. Like, that's what I thought when I first started. And there's, I bet there's a bunch of guts listening right now that are shaking their heads, and agreeing, or they're, some of 'em probably just like, wait, that's not what you're supposed to do. No, that's not what you're supposed to do. You're not supposed to accept that first treatment plan. You have to make modifications, but you're not gonna know what modifications to do. , you know, you've been taught. So that is something that really helped my confidence and accelerated, my ability to do cases is because I kind of knew the guardrails, right? I knew, I was just like, look, I just don't wanna cause any harm to this patient and I wanna improve the current situation. How do I do that? And so it was by knowing what to do and what not to do, and. . after you do them. Like I said, you find the patterns, you get more comfortable with it. But the biggest thing is, yeah, as people accept the first treatment plan and they, they don't know that you're not supposed to do that. Michael: So then I guess, how do you, how do you go from there? You don't accept the first treatment plan. You're like, okay, I'm gonna continue to make, where's the guardrails? Yeah, where's the guard?  Avi: Yeah. So for those, you always focus on the chief complaint. Basically what are you trying to solve, right? Like, are you trying to just fix the crowding on the bottom? Are you trying to close spaces? Are you trying to, you know, the patient doesn't like the way their teeth stick, like flare out and they wanna bring that in. So it's all case dependent. But then once you know that, then you need to just, make sure you're making the movements. that are going to achieve that result. And you're eliminating the movements that are not going to help that, cuz that's what happens is essentially what happens is you submit a case and an algorithm kicks back to you. The result and the algorithms programmed in a very general sense. You as a dentist have to make the modifications to personalize it and customize it for your case. basically to answer your questions like, okay, so we're, that's literally why I created my program because there really, unless you have like another doctor helping you out, like there's not really that many, things out there resource wise that are accessible for dentists. There are some like in-person courses like Dr. Galler, uh, hi, his course is, , you know, but it's an in-person course and there's a wait list. So I, I think it's, money well spent to take his course. But you also need to know the basics before you go diving into that because, um, you can go there and, and, and learn all that, but if you, you don't know how to like, have the conversation and implement it, right. You're gonna struggle. So yeah, it, it's crazy like this, the world of aligners, it's, it's starting to take over. , I think it's already made its way into obviously the dental industry. Mm-hmm. . Mm-hmm. . Um, But at this point dentists have to have to skill up and invest in learning how to do this and bring it into their practice. And there's so many different resources out there. And there's gonna be even more in the future, I believe.  Michael: Okay, man. Nice. So then production wise, how much can someone expect collections and productions to, for example, let's go with that case study from zero to 20.  Avi: so each case is, I believe they were charging like 48, 75. just for the treatment. And then I think they charge like 700 bucks for the retainers. So that's like 55, 75, I mean, it's around $250,000, right? No, 25 times five. No, that was like a hundred and something. . No.  Michael: still? No, I mean, like, that's a, huge amount, you know? and how much is like your, your course or your consulting? Avi: So yeah, so right now I'm not doing the consulting, I'm just doing the course right now. My course is a thousand bucks. Oh, okay. Yeah, it's in intro pricing. Definitely gonna be raising the cost. But it's a thousand bucks. You. Like I said, all the modules to learn how to do this, you get the cheat sheets scripts for the team, teaches everybody what to say. I go over some like insurance stuff, like people are always kind of confused on how to bill for it. I, I cover that. And then I also do a year of training, right, the year of monthly coaching. So let's say you take the course and then six months later you're like, oh, like I have a bunch of cases. I dunno what to do. You can hop on the monthly call and then I can help you out. So that's my way of. being able to do like a group coaching type situation. But yeah, I tell doctors, I was just like, if you're serious about doing aligners, take my course. You will definitely start at least one case after, uh, and that you've already made your money back plus some. Michael: Yeah. Okay. Nice man. I like that. So then, right now, what do you think a dentist can do today to improve their.  Avi: A dentist they can do to improve their business. I think they can invest in systems to help automate as much of their business as possible. Cuz what that's gonna do is that's gonna lead to less stress for them. Cuz when things are systemized and automated and there's protocols, it just has a trickle down effect and it just will oh, bring them a lot more peace. , And then they should also invest in education. Because the more procedures that you can offer, You know, The more services right, your, your, your patients are able to kind of take, take up and do. So whether it's aligners, whether it's implants, whether it's Botox go learn this stuff. And I think the more the experience, dentists kind of know this, but the, the ones who may be younger or just may not have been thinking about it as much. You, uh, you went to dental school to learn how to not hurt people. And after that is where you actually learn different skills and procedures and techniques and you can learn it from people who have done it and you know who, who it's worked for them, it's worked for others. So, yeah, those are the two biggest things that I would say they could do to improve their business. Michael: Nice man. Okay. Okay. Awesome man. So then if we wanted to reach out to you, where can we.  Avi: Uh, easiest place would be Instagram. Uh, my handle is Dr. Avie and Doctor is spelled out. I also have the YouTube channel, but yeah, if you wanna reach out to me, just shoot me a DM on Instagram. easiest way. Okay. And what's next for you? Michael: Do you plan to do lectures, like workshops or how does that, like, or do you, I mean, you already said you didn't wanna own your own practice,  Avi: but like yeah. So yeah. So right now, right, I, I've got this online training program. I think what's next is growing that as big as I can, trying to make as big of an impact. And then after that, I really want to try to find a way to help dentists out, uh, on the mental health side. The, the depression, the stress, the suicides, all that stuff, because I've seen it, like I've been in that dark hole of dentistry that a lot of dentists have either been in and gotten outta or are still stuck in. I don't have like a real stat, but I would, I would say about 70 to 80% of dentists have felt some form of depression just because of the realities that, that we face as being dentists, especially when you're early on and, I wanna be able to, to create something and, and, and help people help other dentists rather, either work through it or. Or, or completely avoid it if possible. So that'll take me time. But yeah, that's, that's next. That's where like a deep passion of mine is.  Michael: where were you when that happened to you? Like what, why was that happening to you?  Avi: So this was like, uh, like right before the pandemic, and it was just because I was in and outta so many jobs. I was in and outta so many jobs and I couldn't, I couldn't hold an associateship for like three to four months. Right. I had like, I was burning out on, on the procedures and I was just kind of like, did I make a mistake becoming a dentist? Like this sucks. Like, I thought this was because for me, like my uncle's a dentist and I actually wanted to be a dentist because of him, because I saw the life that he was living, like he was able to like help his patients. You know, His patients loved him. He was able to just good do good work. He worked great hours, great family. He was able to golf. He was, he was living a very, like, good and comfortable life. And then I became a dentist and I was like, oh, can't wait for that to happen. And then it's just like, , I started looking at the realities. I'm like, okay, so $500,000 in debt. making like 125 grand a year. Uh, like I'm in and out. Like I, I'm doing shit that I don't even like, like I was just like, where is this fun? Like when, like when does this get fun? ? Yeah. So, yeah. And that's when I, I just like invested in myself, right? And I was like, okay, I need to learn something. I need to do something. Cause if I just let the profession guide me, the profession was, was not going to help me. The only person who's gonna help you is yourself. And then ever since then, I had like a mindset switch. And now I've just been following my passions and, you know, it's been like a progressive thing, right? . The first passion was the procedure, Was aligners, and then the next passion was teaching, which is now, which was then the consulting, which is, you know, has now morphed into the online course. And so that's kind of what I'm doing. Like I'm just, at this point, I'm like, if I just follow the passion. I will be happier and I will be in a better place than where I was previously. And I think a lot of dentists have to wall off their passions or they feel like they have to wall off their passions. Because the only other examples really that they have out there in terms of like what other dentists are doing is this whole model of like, okay, I. Graduate dental school being associate, okay, now I need to get my own practice. Okay, now I need to get five practices. Okay, now I need, you know what I mean? And it's like mm-hmm. , there's other ways to do this. You just have to pause, out what lights you up and what makes you want. , to get up every day excited. Some people it's, it is running multiple opposites. Some people love that. Mm-hmm. , some people love, just wanna do insane, crazy, cool surgery. Some people just want to kind of like coast and chill. Some people want to be entrepreneurs and, have a side hustle and create something outside of dentistry completely. I think it's all possible. I think we have to stop lying to ourselves and, and stop telling ourselves that, there's only one way to be successful as a dentist. Because it's just not true. Yeah.  Michael: I think that's where sometimes the depression can come in, right? Where you kind of mm-hmm. because you hear a bunch of things of it. You hear like follow your passion. Then you hear people like, nah, follow the work. Right? Like what? Make it work. And then another thing, no, follow your talents, right? Then everything else will fall into play. So you're like kind of picking and choosing the, the road you. You think you're good at something, but then you find out 80 billion other people are better at it. And you're like, well, that's not my talent. Oops. So should I have gone the other way? And it gets confusing, man. It gets confusing.  Avi: And then it gets lonely too. Like dentistry's lonely. Like a lot of dentists are practicing by themselves, you know, sometimes they do get to practice with another dentist or such. So it's that's the other thing is like for me, Yeah, it got lonely too. Like I didn't, all my friends, like I went to NYU and all my friends, like, pretty much, we all graduated and scattered. A lot of them went back to California. Some were in Canada, some were, they, they went up to like Massachusetts and stuff like that, and, and it's just like it's very easy to get disconnected, from your peers. And so that's why it's super cool when I see these other communities out there for, for dentists. Um, It's awesome and I'm actually pumped cause I'm going to a conference tomorrow, voices of Dentistry and I'm excited to just meet other dentists, just meet 'em and see what's going on and, and so that's the other aspect of my program. is, uh, I have like a Slack community as well, and it's just a, another space for like-minded dentists to just kind of like be together and, and connect with each other. And so I'm hoping that also continues to grow and, kind of how these other communities have, like their meetups and conferences and stuff. So, we'll, we'll see how that takes shape, but I think more than anything, like if you're a dentist out there, , if you're feeling lonely, you just need someone to talk to. Like, you can hit me up. We don't, we don't have to talk about aligners or growing your business like we could. We could just, we could just, you know, we could just talk. Uh, it's always cool meeting people because I feel like a lot of us are, are going through or have gone through like similar things. sometimes just Feels good to know that you're not the only person that's experienced it. And then kinda just hearing ways to kinda combat your situation. Yeah.  Michael: Kind of sounds like you fell in love with. or you really enjoy doing a procedure right now, but you're more in love with the mental health aspect. You know what I mean? Of like, we really gotta get this thing to blossom somehow, but right now what I need, you know what I mean, to, for my mental health is the, uh, director of liners or that thing, you know what I mean?  Avi: Correct, correct. Yeah. No, and that's the thing is I think it's a stepping stone, right? It, I think it's, uh, something of value that will generate. You know, You, you're gonna have happier patients. The doctors make more money after they take the course, obviously. Like I get to make some money off of it too. But it's a step, it's like a a means to, yeah. To this greater, this greater thing. I could get on stage and start motivating people, but like, who the heck is this guy? , you have to kinda establish yourself first. And that's what I'm doing. I'm just in the process of, doing that. But by the way, I'm the director of aligners that that didn't work out. That's what I was hoping would, would be a thing at that dsl. But yeah, right now I'm, I'm just kind of building my own. I'm just calling you  Michael: that right now is the Hey, he line . You know what I mean? Like of his own thing, you know what I mean? That's cool. Awesome. Avi, man, I appreciate your time and real quick again, let people know where they can find you.  Avi: Yeah, on Instagram my handle is Dr. Avi.  Michael: Awesome guys. So that's gonna be in the show notes below along with everything else that was mentioned. And Avi, thank you so much for being with us. It was a pleasure. And we'll hear from you soon. Awesome.  Avi: Thanks for having me.

We are back to kick off the New Year and a new season as we discuss scanners.  Both of us bought new scanners in 2022, and we are excited to compare notes on the pros and cons and help you decide what type of scanner best fits your office. Join us today on The Dental Guys!

Be sure to come see ELVIS and BARB in the IVOCLAR (https://www.ivoclar.com/en_us) Grand Ballroom AB during LMT Lab Day Chicago 2023 (https://lmtmag.com/ivoclar) February 24 & 25 Be sure to come see Barb on stage and join a great association. The Cal-Lab meeting February 23 & 24 in Chicago! JOIN TODAY! (https://cal-lab.org/) Let's face it. Digital is a majority of our workflow. At least for fixed and it's quickly becoming the workflow for removables. As labs scale, there has been a need for someone to handle the design side of the production. Enter Full Contour (https://www.fullcontour.com/). In 2011 Rob Laizure and his father decided to take their lab and dedicate it to only design services. Slowly scaling as they grew, they soon went from 3 technicians in an apartment to over 150 worldwide. Rob talks about the journey, the relationships, and the need to deliver 100% to labs. Now even bigger, Full Contour became part of the 3shape (https://www.3shape.com/) family and renamed 3Shape Design Services and still offers the amazing options and constant quality we are all use to. Are you attending the LMT Lab Day show in Chicago from Feb 23rd-25th (https://lmtmag.com/lmtlabday)? Join Ivoclar (https://www.ivoclar.com/en_us) as they celebrate their 100 Year Anniversary in the dental industry. A feat few have accomplished and it's all thanks to you! In the Ivoclar Grand Ballroom A&B, get up close and personal with Ivoclar digital technology, materials, and an EPIC speaker lineup. Learn firsthand from many of the industry's leading dental professionals as they share their tips and tricks for success. Come and hear from Lee Culp, Esther Schwenning, Yuki Momma, Dr Ed McLaren, Eric Kukucka and MORE... For a full listing of speakers CLICK HERE! (https://lmtmag.com/ivoclar) Also, come and see us, Voices from the bench, as this will be our home on Feb 24th and 25th. Come by to say Hi, record with us and tell us what inspires you or just give Ivoclar a “Happy 100 years“ shout out on the podcast. Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica (https://icortica.com/). Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to icortica.com/voices (https://icortica.com/voices-from-the-bench/) to learn more or send an email to Rob Nazzal at rob@icortica.com and tell him you heard about it on Voices From the Bench! Special Guest: Rob Laizure.

Which new technologies should you be considering for your practice in 2023?Join Insiders, Dr. Barry Glaser & Ortho Marketing President, Dean Steinman, to hear about the latest programs and technologies from Invisalign. From the Dr. Prescription Plan to the new Itero scanners, tune in to get the Insider's take on what new tech your practice should consider this year.

My guest today is one of the largest Invisalign providers in Europe, having treated more than 5,000 cases! Dr Mohsen Tehranian became an Invisalign provider in 2006, and is now a clinical speaker for Align Technology, as well as lecturer to newly qualified Invisalign providers across Europe. A very warm welcome Mohsen - thank you for joining me. Can you take me back to the beginning - where did you start your dental journey? When did you first discover Invisalign and recognise the opportunity it brings? You've completed thousands of Invisalign cases over the last 15 years. What has been the biggest change in the way you market Invisalign, since you started back in 2006? How does Invisalign fit into your cosmetic dentistry offering to patients? You had the opportunity to use the new fifth generation iTero Element Plus Series prior to its release. How was that experience & how has the iTero scanner changed how you offer Invisalign? Talk to me about your digital workflow. What's next?

Lai arī pēdējos gados daudz runājam par attālināto darbu, arvien ir daudz cilvēku, kuri darba dēļ dzīvo kā uz koferiem. Rīgas Stradiņa universitātes pētnieki turpmāko trīs gadu laikā pievērsīsies darba mobilitātes pētīšanai - kā cilvēku izceļošana darba dēļ ietekmē viņu attiecības ar palicējiem dzimtenē un ko no tā var secināt par darba vidi. Kāpēc šāds pētījums ir būtisks, kas ir šīs "ceļojošās profesijas" un kāda ir to specifika, skaidro Rīgas Stradiņa universitātes asociētais profesors, sociālantrologs Klāvs Sedlenieks un sociālantropoloģe un Sociālantropoloģijas studiju programmas vadītāja Ieva Puzo. "Šis pētījums izriet principā no tā, ko mēs novērojam, kas notiek ar mūsu kolēģiem, akadēmiķiem sākotnēji," ar pētījumu, kurš tikko aizsācies, iepazīstina Klāvs Sedlenieks. "Tas ideālais stāvoklis pēdiņās ideālais, kurš tiek iestrādāts arī dažādās rīcībpolitikās un tādos principos, kā būtu jāveido akadēmiskā personāla politika, balstās uz ideju par to, ka akadēmiķiem nevajadzētu aizsēdēties vienā vietā, vajadzētu ik pa brīdim pārvietoties no vienas augstskolas uz otru. Parasti tas ir trīs vai seši gadi. Un, skatoties uz to, kādas ir tās cilvēciskās sekas, sākumā es tikai redzēju to, ka kā dažas kolēģu dzīves ne visai labi izdodas. Vēlāk izskatījās, ka tas saliekas tādā kompleksā sistēmā, kur ir redzams, kas ir aiz tās sistēmas. U aiz tās sistēmas ir šis uzskats par to, ka šāda veida akadēmiskā mobilitāte ir ļoti svarīga." "Tas, protams, izklausās ļoti labi no tāda brīvā tirgus un ideju plūsmas puses. Bet tajā pašā laikā izskatās, ka ir aizmirsies tas, ka cilvēki ir sociālas būtnes, cilvēki nav tādi vientuļi atomi, kuri vienkārši gravitē kaut kur tur, kur viņiem ir finansējums un kur ir interesantas idejas. Tas būtu iespējams tad, ja akadēmiķi būtu tādi vientuļi muki," turpina Klāvs Sedlenieks. "Realitātē viņiem ir dzīves partneri, sievas, vīri, plus vēl bērni parādās. Tad, kad ir jādzīvo šādos apstākļos, tas viss ir ļoti liels izaicinājums. Kā rezultātā bieži vien, it sevišķi, ja partneri abi divi ir akadēmiķi, un abiem ir jāiesaistās šādās situācijās, bieži vien noved pie tā, ka tie spēki vienkārši plēš uz pusēm tās akadēmiskās ģimenes." Pētnieks skaidro, ka akadēmiskajā pusē bieži vien šī ģimenes puse  darbinieka dzīvē tiek ignorēta. Savukārt ir citas citas profesijas, piemēram, diplomātija, militārais dienests, kur šis princips ir jau pamatā iestrādāts, ka vismaz noteikta līmeņa darbiniekiem ir pāredzēts, ka diplomāti ceļo ar savām ģimenēm. Tam ir paredzēti noteikti finansiālie līdzekļi.  "Viens no mērķiem mums ir salīdzināt, kādas ir atšķirības starp to vidi, kur tas netiek paredzēts, un tām vidēm, kur tas tradicionāli ir paredzēts. Bet vienlaikus mēs saprotam, ka tas jau situāciju pēc būtības neatrisina, it sevišķi, piemēram, attiecībā uz partneriem. Viņi kļūst zināmā mērā ieslēgti tajās attiecībās, tur vairs nekādas brīvības nav, viņi kļūst atkarīgi no sava otra partnera, viņiem ir bieži vien jāatsakās no savām karjeras ambīcijām. Vēl cits līmenis ir, kas notiek ar bērniem. Jo bērniem arī ir jāpārvietojas un jāmaina savi draugi regulāri," norāda Klavs Sedlenieks. Izsekošanas ierīces ikdienā Izsekošanas ierīces, ar vai bez palīdzības izsaukšanas iespējām, ar vai bez  iespējām komunicēt caur šim ierīcēm, – tās jau labu laiku ir ienākušas tirgū un līdz ar to arī cilvēku ikdienā – citās valstīs ātrāk, citas vēlāk. Arī Latvijā jaunie vecāki var izvēlēties, kā novērot savu lolojumu gan zīdaiņa gultiņā, gan uzsākot skolas gaitas, un arī senioriem ir iespējas iegādāties izsekošanas ierīces viņu drošībai. Kā šīs ierīces darbojas un cik tās  maksā,  skaidro tehnoloģiju un IT eksperts,  digitālā mārketinga aģentūras „Itero” vadītājs Reinis Zitmanis.

NOTES: You know me. I'm all about reputation. I keep things classy. I only drive certified pre-owned (mwahaha, tune in if you want funny). Joke is, I'm always gung-ho about saving my followers a quick buck and, more importantly, some stomach liningYou should know I only mess with the best of the best. That mentality is half the reason I've built this community: To surround myself with folks such as yourself. That said, I also live for helping folks like you meet people like Nate Hudson.Does his name ring a bell? It should. Nate's a greater champion to our community than many of us. And while tons of you are aware of the strides Nate's making to help folks like us make it in this field, he has some news to share: Nate wants to let the Nifty Thrifty community in on some sweet deals for iTero and Medit Scanners.For those who aren't so savvy on the dudes over at Renew Digital, they're a team of masterminds who are leaders in providing certified pre-owned panoramic X-ray and cone beam equipment to dentists and dental specialists across the United States. They offer a low, one-price guarantee that includes installation, training, and a comprehensive warranty.Nate started his career in 2011 for Henry Schein Dental. He had the great fortune of becoming Rookie of the Year and swiftly rose to the number one rep in the country for the world's largest dental distributor.Nate was in the business of focusing on practice philosophies to assist doctors in growing their take-home pay with the assistance of digital workflow efficiencies. That's when, a few years later, he became a Regional Sales Manager for Bank of America Practice Solutions as the No. 1 dental startup lending institution in the United States.Later, Nate went on to join the most elite force in CPO dental equipment under Renew Digital. He's still continuing down the path of office automation, unique and cost-effective solutions while assisting doctors in growing their billable procedure portfolio. Nate went into great detail as he walked us through a sleek website. During his tour, he was sure to provide some turnkey solutions in the realms of installation training, remote support, parts & labor, 3D imaging, schematics, electrical data backing, computer specs, and so much more.Nate wants every Nifty Thrifty member to know he has your back. Renew Digital might be known for their supply of quality used equipment, but they also go above and beyond in caring for their valued clients by honoring those who honor them through perks like loyalty discounts.Sound interesting? Then visit renewdigital.com/nifty-thrifty-dentists or call 888-246-5611 today.Learn about:What makes Renew Digital a cut above the rest—especially for startups—according to Glenn himself?What's a common problem with Intraoral Scanners these days, according to Nate?How can Nate and his folks over at Renew Digital help you to get rid of your monthly fees?What does it take to increase profitability via the intro of CBCT for more efficiency, lower overhead, and broadening of procedure codes?How can Nate offer you a more affordable pathway into digital restorative workflow thanks to the introduction of iTero certified pre-owned program?How can Renew Digital provide a new equipment experience while saving you thousands of dollars that can be dedicated to other practice areas?Other vendors often leave the shipping and installation to you… How does Renew Digital take extra measures to ensure its technologies integrate with your current software?What's so great about iTero's “replace not repair” warranty?What does the technology at Renew Digital have to do with Isreal?Hint: Take a deep breath, it's just a matter of their supply chain.And so much more!   Nifty Deal: $500 off 2D, $1000 off 3D extraoral PLUS $500 of scanners!

Hi everyone and welcome to another episode of The Delivering WOW Dental Podcast. I'm your host, Dr. Anissa Holmes and today I actually want to talk to you about something that is pretty dear to my heart, and it really is all about building leverage in your business through associates. Now, I know some of you who are listening to me right now, you perhaps have associates in your practice. Some people who are listening, you might be thinking, "Well, is now a good time to bring in an associate or what's the benefit of having an associate?" And so I actually wanted to talk to you to address this because what's been really valuable, instrumental and transformational and allowing me to grow my business, my dental practice allowing me to be able to earn a significant amount of income, grow my wealth, and honestly be able to serve our patients at a much higher level has been by bringing in associates. Now, some people bring in associates and their thought process is, "Well, I can now bring in associates and I can do more high-value procedures," which is really, really great. But I actually want to challenge you to actually think a lot bigger than that. And I remember when I hired my first business coach, one of the things that I really ask myself is, "What do I want in terms of my business? What is my business going to look like a year from now, three years from now? How am I going to be able to build the ability to have time to spend with my family If I wanted to work three days a week, how could I do that without apologies? How could it take a month off in the summer? How can I build a business that actually serves to me versus me slaving and doing all of the things in my business?" And what's really interesting is a lot of times because we especially as women have never had an opportunity to learn how to run a business effectively. We are doing our best. We are running our business, we are at the same time managing a household, looking after our partners, taking care of our kids all of their schedules. And we actually have a very unique situation where we are really trying to manage doing all of the things. And unfortunately, what happens is oftentimes time for us comes up short. And we don't have the ability to go to that yoga class or sit down by ourself and read that book. And so for me talking about this topic for all of you, especially for all of you who are women is really to understand that it is not only important and valuable, but it is almost like oxygen. Something that we need to really start understanding leverage, what leverage is, how we can build leverage in our businesses so that we can have the ability to collapse timeframes in terms of growing our wealth, growing our plans for our retirement. How can we have the ability to duplicate ourselves so that we can have more procedures being done and offered in our businesses so that we can serve way more people at a higher level? How can we have the ability to have other people doing things so that we as a business owner have the benefits, the true benefits of being a business owner, which is being able to choose how we're spending our days, what services we're providing? What are we doing with our free time? Are we able to make a decision to go into work at 10 o'clock because we want to be able to have some personal time every morning for meditating or going to the gym or going to yoga, being able to and work at a certain time. And again, while we're there be able to do the things that we want to do. And again, just going back to me, my mindset when I hired my first coach because I didn't know how to do it. I said, "My goal is I want to be able to take a month off every summer with my kids." And in order to do that, I have to be able to build leverage. I have to be able to have somebody who is making sure that things are not slipping through the cracks who's not me. I have to make sure that systems are in place and I need other people that are producing in my business so that if I'm not there, it's not a big deal. I often time hear inside of the Facebook groups I'd love to be able to take a week off and be able to go on vacation or, "Man, I haven't taken a vacation in multiple years or I'd like to be able to go and take this CE course. But if I do that or if I take my team to this training, we're not going to be able to see patients during that time. And all of a sudden we're going to lose income, and we're not going to be able to pay our bills." And guys, I'm here today to be able to tell you that it doesn't have to be that way. There is another way, there is another solution. And it really does come by adding in leverage. So what does leverage mean? For me, I am a big proponent that you can have every single thing that you want in your business and your life. You just need to set the goal, you reverse engineer it and then now you just start following out the steps of your action plan. And so for me, I said, "Well, if I want to take a month off, what does that mean? If I want to be able to take time whenever I want, what does that mean?" That means that I need to have other people producing. Now, what's really interesting in terms of associateships, and again, you might be in that position where you already have associates. And oftentimes I hear people saying, "Well, I want to be able to do all of the things and the high-value procedures, and I want to be able to give them just the fillings and all of those things so I can focus on doing all of the big cases." And I'm not saying that that's wrong, but I'm actually challenging you to think a little bit differently. I can tell you inside of my practice, I remember thinking, "Well, what are the things ..." And I'm going to challenge you to build this list. What are the things that you're not doing in your practice yet that you'd like to be able to offer your patients, but you have no desire to do? And as you start thinking through that list, I know for me when I started to build that list and that list has changed and evolved throughout the years is I remember saying, "I love to be able to offer clear aligners in my practice. I want to be able to offer sleep and be able to create sleep appliances." Why? Because there are patients who have crooked teeth. There are patients who are snoring in my business. And so not having the ability to help them is not what I want. I want to be able to help all of my patients. And I ask myself, "Honestly, are these things that you want to do?" And I'm going to tell you inside of my practice we do clear aligners. We're in the process of having training right now for sleep. We do laser treatment in our office. And I can tell you I never learned. I went to the course, but I've never done a clear aligner case. I will never do a sleep apnea appliance in my practice. In fact, in my practice, I don't even know how to use the TRIOS and iTero scanner. And the fact is that I don't have to. I have team members who have been trained by the best. I have when we brought in laser, I had someone who came in and trained my team for clear aligners. I had my team go through, my associates go through training. I had coaches that held their hands through ClinChecks until they were confident. And so as we start thinking about leverage and bringing in more and offering more, I want you to start thinking differently and start thinking, "What are the procedures that you can bring an associate in for and you can actually have them to be able to be trained?" The last associate that we hired, she actually was a past nurse before she went to dental school. And she was an older student because she had already had her first career. And so coming into my practice, I actually was looking for somebody that we could invest in and be able to get the training for sleep. And because I knew that was the purpose, I was able to be very specific in my recruiting process. And we went through many people until we found this amazing doctor who has compassion and who had a desire to be able to create in our practice this Blue Ocean Strategy. And so what it looks like in our practice is that one of our doctors has a tremendous skillset in doing cosmetic dentistry, All-on-4 complex restorative cases. And so what happens is we've actually created within our practice a little situation where she does those procedures. Another doctor is really good at doing clear aligners so she's doing clear aligners. So you have one doctor who may be really good at doing extractions or doing endo. And so what I want you to think about is how can you not create a situation where you're feeling like you have to do all the things, but actually start reversing the process to say, "How can I interestingly do less, but bring in other people to do those high value?" I often hear sometimes too, "Well, how much of a budget do you have for your associates? Like what if you pay for things and they leave?" So again, we're talking all about leverage. So even if you were to spend $10,000 having a team member to go to an institute, maybe a Spear or a Pankey to be able to go to clinical mastery and you spent even 10 grand, the question is, "Would you get a return on that investment of that 10 grand?" I find would a too many times the mindset is really so closed in terms of, "What if I make that investment?" And I'm like, "My mindset is completely different. It's like let me get you in. Let me find somebody who wants to grow with a company and I invest in you. "And at the end of the day, again, I invest in you. You are happy, you are growing." And now what happens is that you're able to do, again, a one $10,000 case that will now pay for that. And the practice will continue to benefit month after month after month. So again, I really want you to start thinking about leverage. And for me, the question is how can I be able to get to the point where I can have associates actually producing to the point where I could choose to work if I wanted to or not? And so that's actually my challenge for all of you to be able to think about that. How can I bring in one associate, two associates? And for me, it was like if I bring in two associates, then I would be able to earn the current income that I'm currently earning and even more if they're doing high-value procedures. So I really wanted to share this message with you to have you to start thinking a little bit differently. And as you start bringing in associates, now you can look at being able to have more time to do those things that you love. And that could be, "You know what? I no longer have to do root canals. I no longer have to do dentures." As I started bringing in associates in my own practice, I really, really enjoy doing complex restorative cases, restoring implant procedures. And so I essentially stopped doing all of those other things. And I said, "You know what? You do those extractions. You do the clear aligners. You do the endo." You do all of those things. And now what happens is you're able to create a situation where you're doing the dentistry that you love without apologies. So what I would say your action item for today's episode is to really think about if you have an associate, what are the things that can be handed over to your associates so that you can do more dentistry that you love? Making a list of services that you would like to perform in your practice that you're not currently performing and really look at can you bring in an associate to be able to do those procedures for you. Or if you have a current associate having a conversation to say, "You know what? Let's create some Blue Ocean opportunities in our practice for you to be able to thrive." And in essence, become a mini specialist to be able to do that inside of our practice and invest in them, invest in their training so that they can be successful so that they can get up and running as fast as possible. And then you want to make sure that you're using the frameworks that we're teaching you inside of our programs to be able to create goals, to be able to use the whiteboards and the scorecards to be able to track performance. And ensure that your team members are actually hitting the goals so that now you have the ability, again, to be able to earn more, to be able to accomplish more, to be able to grow your business without apologies. All right? So hopefully that served you. If you've not yet done so, guys, I would encourage you highly, highly, highly to join us inside of our Dental Boss Entrepreneurs Facebook group. We're going to be having a lot of really cool things happening in there coming up within the next few weeks. We will be having a get more testimonials challenge, helping you to understand how to be able to build more trust and loyalty with your existing patients, so much so that they're actually creating video testimonials that you can use for your social media, for your marketing. We're also going to be having an upcoming wealth workshop so that you can understand what's your number, how much money do you want to start putting in now so that you have a set amount ready and available for you five years from now, 10 years from now. And understanding how to build in passive income that can grow tax-free. So really, really excited about that workshop that's going to be coming up and having you to be able to create your game plan of knowing what you want to set aside and how specifically do we budget for that within our practice so that we can ensure that we're hitting our wealth goals. Definitely want to make sure that you're inside of our Facebook groups, so that you can get access to all of the amazing things that we're helping you with to be able to grow your practice. And if you've not yet joined us, you definitely want to make sure that you're joining us dentalbossentrepreneurs.com. All right, guys. So that's pretty much it. Thank you so much for listening and we will see you next time. Thanks for listening to another episode of the Delivering WOW Dental Podcast. Now your next step is to join us inside of our free Facebook group Dental Boss Entrepreneurs where you'll be able to connect and collaborate with like-minded dentists. And if you're looking for help to be able to grow and scale your practice faster, we invite you to join us inside of our Dental Boss Academy where your first month is free. To join us, go to dentalbossacademy.com. Take care, guys, and we will see you in the next episode. Thanks so much for listening to this episode of The Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.  

Do you find your self covering your smile or holding one side of your face when you are in zoom meetings. Since the pandemic we hear from patients... they are concerned about their smile, their appearance, their jaw line. It comes from every direction of concern. Your Self Image IS important, We want you to #Smile. Today we will discuss the importance of self image and well being. Your smile is more than just straight teeth, think of it this way. Many after staring at a computer screen find themselves with a headache, shoulders are tired and their neck is strained. Did you know by equilibrating your bite (balancing your bite) you can rid yourself of the tension. Do you catch yourself clenching your teeth or your loved one says you are snoring at night, there is a solution. First if you clench and grid your teeth, let's remediate that habit with a simple splint, it's actually called an orthognathic orthotic device, many think of it as a night guard, however it's far from something that can be bought at a store. This device can help  give you a facelift without cosmetic surgery. As we age and loose collagen, we are also loosing bone, which makes are lips turn down, Chins drop and the square jawline desired by many men is no longer there. We have an answer and it's simple. The first step is a panoramic X-ray, the second the #secretweapon 3-D Imaging called #itero. Itero, can help doctors and dentists team together to build your smile, straighten your teeth, equilibrate your bite, which ultimately rid your body of headaches, multiple sinus infections, ringing in your ears, as well as jaw, shoulder, neck and back pain. The second is if you snore, and or no longer want to wear a CPAP. Guess what we have new answers and new secrets to share with you that are comfortable appliances that will help align your bite, (jaw) so you can have a good night sleep without feeling clausterphobic. Do you see your cheecks and facial features loosing collagen. Along with a dental face lift there is also an medical enhancement called ultherapy, a laser ultrasound therapy that lift, tightens and firms. It's a comfortable procedure that you can do on your lunch back and be back in front of the camera. The key is small changes bring #bigrewards and together we hope to be your resource for medical and dental questions and needs. We truly mean it - ask us anything. We want to thank #teammeridian, @MikeHerzing and @Everydayhealthhacker, Dr. Liza Leal for sharing the information today. Don't forget your free gift of of toothpaste with the following link http://ltl.is/5yczjnf.  God Bless and Have an Amazing Week!  https://everydayhealthhacker.com                        https://meridianhealthinstitute.com

Patverties no pandēmijas radītajām skumjām metaversā, sarunāties pa telefonu ar čatbotu, norēķināties kriptovalūtā un beidzot ikdienā lietot kvadrātkodu - šie un citi tehnoloģiju apsvērumi ir jau mainījuši mūsu ikdienu un solās to darīt arvien vairāk arī nākotnē, raidījumā Zināmais nezināmajā vērtē tehnoloģiju speciālists, "Itero" pārstāvis Reinis Zitmanis un  portāla "uzladets.lv" redaktors Kārlis Mendziņš. "Papildinātā realitāte būs mums visapkārt, caur mūsu brillēm, caur viedtālruņu ekrāniem. Mēs raugoties uz mūsu ierasto vidi, uz ielām, uz veikaliem, uz cilvēkiem mēs saņemsim mazliet vairāk informācijas. Mēs uzreiz redzēsim, vai mums bultiņa rāda, ka tanī veikalā kādu prece, ko esam sen sameklējuši. Tās lietas būs ērtas, un tu pat neaizdomāsies, ka tas ir metaverss," vērtē Reinis Zitmanis. VIņš arī norāda, ka būs salīdzinoši liela daļa no mums, kas strādās virtuālā vidē. Darba vietas, darba process, ja neskaita īsto ražošanu un arī īstā ražošana bieži vien tiks vadīta caur papildinātās realitātes brillēm, caur datoriem. Jau šobrīd ražošanas līnijas ir teju automatizēts. Cilvēkiem parādīsies darba vietas, pienākumi un kaut kādi darbi, amati tieši virtuālā vidē jeb, nosacīti runājot, internetā. "Kādreiz tas sākās ar programmētājiem, kas vienkārši sēž datorā, spaida pogas no rīta līdz vakaram. Nu kas tas par darbu, īsti nav skaidrs, ko viņš tur dara," komentē Reinis Zitmanis. Šādas lietas būs arvien vairāk un būs arī virtuālo īpašumu mākleri, jau šobrīd virtuālās zemes darījumi metaversā ir.  "Ir mazliet grūti saprast, ka tu rītdien, it īpaši, ja tev šodien nav darba, varbūt uz to tieši arī jāskatās, varbūt tu gribi būt virtuālās zemes tirgotājs, jo tur vēl tā niša ir salīdzinoši vaļā, tev nav šī milzīgā konkurence reālā pasaulē," bilst Reinis Zitmanis. Mūsu dubultnieki jeb avatāri ir tuva nākotnē. "Cilvēkam šobrīd sociālajos tīklos ir savs profils, kur tāpat rūpējas, lai bildīte ir smuka, lai atsauksmes ir labas, lai ir kaut kādi "like" un tā tālāk. Šāda pat cilvēki rūpēsies par savu virtuālo avatāru virutālā pasaulē," uzskata Reinis Zitmanis. Tehnoloģiju sižeti raidījumā Mūsu raidījuma sižetos neatkarīgi no tā, vai mēs runātu par vides zinātni vai vēsturi, bieži parādās vārds “tehnoloģijas”. Tāpēc, noslēdzoties 2021. gadam, arī mēs paraudzījāmies, kādi stāsti izskanējuši par un ap tehnoloģijām. Šajā reizē izcelsim dažus pieturas punktus, kas pierāda – tehnoloģijas ienāk mūsu dzīvē, pakalpojumos, ko lietojam, tās palīdz risināt vides problēmas un padara pieejamāku kultūru. Pirmais šīs reizes stāsta varonis vai drīzāk varoņi – roboti, čatboti, virtuālie asistenti. Roboti cilvēkveidīgas būtnes izskatā vai sistēma, kas apmācība ar mākslīgo intelektu, daudzus vairs nepārsteidz. Nākamais jautājums, kas pavīd pie apvāršņa un kam pievērsāmies savos stāstos, - vai dažāda veida roboti spēj izjust arī cilvēkiem piemītošās emocijas. Un izskatās, ka, lai gan roboti gājuši tālu, ir liela atšķirība starp to, ko nozīmē iemācīties emocijas un ko – izjust emocijas. Šādu būtisku niansi atklāja eksperti.

Kas bija lielās tendences tehnoloģijās Latvijā, Baltijā un pasaulē? Vai sociālie tīkli diktēja tendences vai pakļāvās tām? #DigitālāsBrokastis palīdz servēt Ieva Ilvesa, Valsts prezidenta padomniece, un Reinis Zitmanis, Itero biznesa tehnoloģiju eksperts. Kā arī ekspertu komentāri no Laumas Sīles, Māra Kuļikovska un Jurģa Šķiltera.   Plašāk par tehnoloģiju jaunumiem lasi portālā LSM.lv.  

Michaela hat clear Aligner Behandlungen mit Invisalign in ihre Praxis fest integriert. Mittlerweile wird jeder Patient mit einem Ihrer drei iTero Scannern gescannt und sie hat Ihr Team so motiviert das viele dinge von alleine laufen. Von Foto Doku über ASR und Patientenaufklärung könnt ihr in diesem Podcast viel mitnehmen. Dieser Podcast wurde unterstützt von Align - vielen dank dafür.

INTRODUCTION CONCLUSION PROPHESYING Church News --- Send in a voice message: https://podcasters.spotify.com/pod/show/mitse-eugenio/message

The iTero 5D intraoral digital imaging system is the first hybrid dental imaging system that simultaneously records three-dimensional, intraoral color and near-infrared imaging technology (NIRI) images of both the enamel and dentin of teeth. As it offers a comprehensive view of the oral anatomy, it is useful in a patient's comprehensive preventive and restorative oral care. In addition, using the iTero TimeLapse technology, orthodontists can show comparisons over time, such as the simulated outcomes of Invisalign® treatments.Other benefits of the iTero imaging system:3D digital impressionsAids in locating and monitoring interproximal cavities/cariesBuilt-in intraoral cameraSimulation capabilityReal-time time lapseChairside scan evaluationNo harmful radiationIntraoral Digital Imaging via 3Shape TRIOSThe TRIOS 3Shape intraoral scanner is third way orthodontists can use digital technology to provide treatment by scanning teeth and sending the digital impression to the lab for fabrication of crowns, clear aligners like Invisalign, and oral appliances. The scanner can measure tooth shapes with digital precision, and provide 3D images with high definition to give orthodontists the tools for creating digital study models from the impression and advanced technology for accurate treatment planning and analysis on a case-by-case basis. In addition, the TRIOS scanner uses a RealColor feature that replicates the natural colors and shades in the mouth, making evaluation easier.Other benefits of the TRIOS imaging system:Quicker turnaround on fabricationFewer appointmentsAccuracy, meaning fewer remakes or adjustmentsPatient comfortLess intimidating for childrenOrthodontist Liliana CalkinsOrthodontist Liliana Calkins DDS of Airway and Sleep Group uses these advanced digital technology aids for craniofacial-respiratory evaluation. This enables her to use the technology in an orthodontic or orthodontic/surgery combination to treat growth and development issues with expansion of the airway.“My focus is to understand and treat the causes and pathology of prevalent malocclusions,” Dr. Calkins said. “We evaluate our patients to discern the underlying causes and treat them using an integral health approach to create a beautiful, natural, healthy face, functional occlusion and viable airway.”As digital technology advances, so do our treatment options, leading to better diagnosis, treatment plans and outcomes.

Most people look for "a dentist office near me", well if you dislike dental impressions then look no further. Invisalign, veneers, implants, bridges and so much more are made easier by using the iTero digital scanner.

Empreendedor cirurgião-dentista e colegas da área da saúde - Siga o PowerDoctor para saber como aumentar seus resultados no consultório. Descubra como liderar equipes e crescer sua empresa.

What Makes Kriger Orthodontics a Good Neighbor...Our Mission is to provide the highest quality and affordable orthodontic care in a family-based, high-technology and comfortable environment. To enhance the lives of our patients by creating beautiful smiles and optimal facial esthetics. To improve function and longevity of teeth and supporting tissue structures with the most conservative means. We wish to build caring partnerships with our patients, their families, and our community.Dr. Kriger's detail-oriented approach encompasses every aspect of your treatment. During your initial consultation appointment, your diagnosis and treatment options are thoroughly explored and open communication is encouraged. Every patient has different needs. Dr. Kriger and our knowledgeable team are committed to helping you have a great orthodontic experience and a healthy, beautiful smile.Dr. Kriger utilizes the most advanced, up to date orthodontic techniques and materials. We use cutting edge technology such as: Self-ligating metal and clear brackets, heat activated wires, and Invisalign ™.We use Dolphin, an advanced computer system for Digital imaging and charting - which allows us to track treatment progress and growth accurately. We also use digital treatment simulation software to demonstrate different appliances and show predicted tooth movement to thoroughly explain your treatment options.We use the ITERO scanner. No more impressions! We can scan your teeth and you can 3-dimensionally see the teeth right on the screen. This allows for optimal record and diagnosis of your teeth and bite.*We do not use recycled braces. We follow strict disinfection guidelines of OSHA and the American Dental Association.To learn more about Kriger Orthodontics, go to: https://www.bonitaortho.com/Bonita Springs Location27970 Crown Lake Blvd, Suite #2Bonita Springs, FL 34135Phone: 239-947-1235Support the show (https://goodneighborpodcast.com)

Last week we talked about the different tools available for the iTero Element including some of the reasons I chose it as my go-to scanner for all things GP. Make sure you go back and listen to this one first!In this episode, we deep dive into the special workflows and specific areas I've implemented it in my clinic. I even share tips and tricks to make your team, and your practice, more efficient with this incredible technology. // Ig: @drpeggybown Email: peggy@smilesbybown.com Receive 10% OFF your first DSD RESIDENCY 1 with my promo code: BELIKEPEGGY

Today I am thrilled to share Part 1 of how and why I implemented intra-oral scanning into my practice, specifically the iTero Element. The biggest question I hear from people who are either considering buying an iTero or have even been using one for awhile is: “How do I get the most from my investment?” Well, it starts with using all 4 of the iTero tools. These include: 1) Time Lapse, 2) Occlusogram, 3) Invisalign Outcome Simulator 4) NIRI (Near-Infrared Imaging). Join me as I dive into how we use these tools to impact our patients in a way that not only builds trust - but increases treatment acceptance. Part 2 will be many tips and tricks plus my daily workflows with the scanner, so stay tuned! // Ig: @drpeggybown Email: peggy@smilesbybown.com

Advanced digital technology has become essential in successful orthodontic diagnosis, evaluation and treatment plans to help orthodontic professionals to discover what cannot be detected in a clinical exam. The iTero 5D intraoral digital imaging system is the first hybrid dental imaging system that simultaneously records three-dimensional, intraoral color and near-infrared imaging technology (NIRI) images of both the enamel and dentin of teeth. As it offers a comprehensive view of the oral anatomy, it is useful in a patient's comprehensive preventive and restorative oral care. In addition, using the iTero TimeLapse technology, orthodontists can show comparisons over time, such as the simulated outcomes of Invisalign® treatments.Other benefits of the iTero imaging system:3D digital impressionsAids in locating and monitoring interproximal cavities/cariesBuilt-in intraoral cameraSimulation capabilityReal-time time lapseChairside scan evaluationNo harmful radiationOrthodontist Liliana Calkins DDS of Airway and Sleep Group uses these advanced digital technology aids for craniofacial-respiratory evaluation. This enables her to use the technology in an orthodontic or orthodontic/surgery combination to treat growth and development issues with expansion of the airway.Dr. Calkins said, “My focus is to understand and treat the causes and pathology of prevalent malocclusions. We evaluate our patients to discern the underlying causes and treat them using an integral health approach to create a beautiful, natural, healthy face, functional occlusion and viable airway.”As digital technology advances, so does Airway and Sleep Group's treatment options, leading to better diagnosis, treatment plans and outcomes. Visit www.airwayandsleppgroup.com to schedule a consultation.

DWD Podcast #13 Advanced 3D printing concepts with Dr. Josh Eggebraaten. This podcast highlights new applications of 3D printing for education and training with multilayer 3D printing. 3D printing, Primescan, Itero, Primemill, Dental models, Implant training.

Sometimes associates moan that they can't improve their Dentistry or provide better outcomes because their principal/corporate will not buy them that fancy composite/instrument/air abrasion unit/orange floss (okay maybe not the last one!). Here's a tip: buy it yourself! https://www.youtube.com/watch?v=JQKiaZgHbk4 I'm not saying you should go crazy and buy ALL your materials - thats the role of the practice - but if after having a good conversation with your principal about investing in the new gear and it is not bought for you....there are some major advantages of buying it yourself. In this episode I am joined by Dr Rosh Panju who, as an associate, bought his own intra-oral scanner (iTero) - that speaks volumes about his mindset. In a nutshell, this episode is about making your own luck. For those asking about where to buy the 'associate box' to transport kit between practices, here it is: https://amzn.to/3v1li3S If you enjoyed this episode, you will like the episode on Emotional Intelligence with Richard Porter - check it out!

The ketodontist is back again this week and this time we're talking hot tech items. Matt has made a ton of investments for his practice including: intra-oral scanners Carestream and Itero mills ceph 3d printers Kevin theorizes that we may actually be living inside the Matrix.   We should have an entire episode on this. Zach wonders if he's even practicing the same profession as Matt and Kevin because at lot of these high tech words are just beyond his tech scope... can't we have an episode on class 1 resins? Matt makes dentistry seem extremely cool, if tech toys make the practice of dentistry interesting, fun, or more precise and predicable for you, this is the episode for you! Thanks for listening and check us out on the Clinical Hacks Facebook Page for more information.

In this episode, Sonya and Melissa take a bird’s-eye view of teledentistry with Dr. Nathan Suter, Co-founder of Healier, CEO of Access Teledentistry, and mobile dentistry guru. Learn how to incorporate both synchronous and asynchronous exams into your clinical schedule and find out how the iTero scanner helps telehealth exams go extra smoothly.

It was so wonderful to talk with Dr. Anissa Holmes. She truly positively influences the dental community, helping practices grow by focusing on leadership, effective case presentation, system optimization, and implementing high return marketing! She has helped over 1,000 practices to enhance their social media presence to grow their practices effectively. This dental boss lady shows what passion, hard work, and drive is all about. She helps many of her dental colleagues learn how to scale their practices through proven systems. Dr. Holmes has been named one of Ultradent's Female Icons of Dentistry, Dental Product Report's TOP 25 Women in Dentistry, and has been featured in top publications such as Dental Economics, Dentistry IQ, Dental Products Report, and Entrepreneur Magazine. Dr. Holmes is also the author of the bestselling book, Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less. In addition to coaching and being an International Dental Speaker, Dr. Holmes has been a featured speaker at Social Media Marketing World. Funnel Hacking Live and her Delivering WOW Dental Podcast have listeners in over 125 countries. It was an honor to speak with Dr. Holmes. She is so inspiring and is such a great speaker! I was glad to hear about what pieces of tech she is excited about that has been a major advantage in her practice! *Key Questions* 1. Diamond In The Ruff: what product did you use most in practice that's been a major advantage to helping with productivity and efficiency. Dr. Holmes highly recommends using Asana. It is a great tool to keep your team organized. It helps map out deadlines, increases accountability, and helps with great communication. https://asana.com/ 2. No-Risk | No-Reward: What was your big investment of time or money in technology that paid off. Dr. Holmes enjoys using her digital scanners. She has both and iTero and Trios. She explains the major benefit they bring, which is more efficient. https://itero.com/ https://www.3shape.com/en/software/trios-smile-design 3. The Flop: What did you buy into that was a waste of time and money? Dr. Holmes explains her perspective on what a Flop means to her and how they have helped build upon her success. She says flops have helped her understand what will and will not work. To not be afraid to try something new she explains how she is not afraid to fail. She explains it is best to flop and then to get back up and learn from the experience. Connect with Dr. Anissa Holmes Instagram: https://www.instagram.com/deliveringwowdental/ FaceBook: https://www.facebook.com/ deliveringwow Podcast: https://open.spotify.com/show/0NlLQssLVIM0eyn9zPMUsJ Website: https://deliveringwow.com/about/ Looking for digital diagnostic tools, visit our website: https://www.sodiumdental.com/ Follow Us: Instagram: https://www.instagram.com/sodiumdental/ Facebook: https://www.facebook.com/search/top?q=sodium%20dental Dental Tech Chat podcast: https://open.spotify.com/show/58G5yOLED9y0ZE2ZfMsgu4 Thank you for supporting the Dental Tech Chat podcast. Please like, subscribe, and share (: --- Send in a voice message: https://anchor.fm/dentaltechchat/message

Such a fantastic conversation on this episode of the Dental Tech Chat podcast! I spoke with Dr. Len Tau, DMD, who brings such great knowledge to the dental community! He has such a wonderful perspective on dentistry technology and how more dentists should start thinking of their technology more as a marketing tool! He is General Manager of Dental Vertical at Birdeye, Dentist in Northeast Philly, Speaker, Consultant, Podcaster, and Author. I mean talk about a dentist who wears many hats. Dr. Len Tau enjoys helping dentists build a strong online reputation to help practices maximize growth! Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for patients and other dentists. After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while offering consulting to other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular, Raving Patients podcast. He recently authored the book Raving Patients and the soon to be released 100 Tips to 100 Reviews in 100 Days. He is also the founder of Tau Dental Consulting, a firm that builds comprehensive marketing plans for dentist. In 2018, Len cut down to practicing dentistry two days per week to focus additional time and attention to helping other dentists build broad and compelling online footprints that attract hundreds of new patients to their practices. Len lectures nationally and internationally on using internet marketing, social media, and reputation marketing to make dental offices more visible and credible as well as how to increase their case acceptance. *Key Questions* 1. Diamond in the Ruff: what product did you use most in practice that's been a major advantage to helping with productivity and efficiency. Dr. Len highly recommends a UVC cleaning system light. Perfect for dental practices, as he mention. https://www.uvccleaningsystems.com/uvc-products/safezone.html His favorite piece of technology is the iTero. https://itero.com/ 2.No-Risk | No-Reward: What was your big investment of time or money in technology that paid off. Dr. Len Tau explains his perspective. He looks at technology as a marketing expense, not as an expense for his office purchasing technology. He uses state-of-the-art technology in his practice. 3. The Flop: What did you buy into that was a waste of time and money? Philips Zoom whitening light Dr. Len Highly recommends KöR Whitening. https://www.korwhitening.com/ 4. What are some tips for integrating new technology into your office? Dr. Len explained his three key points. 5. Clara Mask Connect with Dr. Len Tau on Socials. Thanks for supporting Dental Tech Chat! His website www.drlentau.com Check out his podcast: The Raving Patients Podcast --- Send in a voice message: https://anchor.fm/dentaltechchat/message

Regardless of size, dental laboratories need to be productive, efficient, and to deliver products on time. Imagine a software that can help you do all those things so you can free up time to concentrate on the quality and consistency. Richard Pickard came to the US with a concept of helping dental labs with their production. He started Inventrix (http://inventrix.us.com/homePage.html), a company that makes the LabTrac Enterprise software (http://inventrix.us.com/product.html) that will allow labs to schedule cases and track them in real-time. Richard talks about the history of LabTrac, how LabTrac works (when you let it work), why it's a good fit for most labs but not all, and what amazing advancements and partnerships they are creating to bring you a better LabTrac in the future. The UP 3D P5 milling maching (https://www.aurident.com/p5/) from Aurident (https://www.aurident.com/)is a 5 axis, efficient, dry mill. Great for milling zirconia, PMMA and wax. It boasts software that produces high precision and fast milling. It can mill a crown in 14 minutes and the tool life yields about 60-80 hours of quality restorations. A game changer for labs of all sizes, big and small. For under $20K, a small lab can now do their own milling instead of outsourcing and reducing their profits. Quite impressive! Give Aurident a call at 800-422-7373 or you can visit their website at aurident.com. Whip Mix (https://whipmix.com/) is now providing its milling customers with Prima Milling Tools (https://whipmix.com/products/prima-milling-tools/), the high performance milling tools engineered specifically for Roland mills. This new tool range outperforms the competition. The results show not only that the tools last 29% longer than most others, their precision creates pin-point accuracy, ensuring a perfect fit for the patient. The uncoated tools save up to 40% per restoration over the market leaders, but you can save 20% on these great tools through January 10, 2021! To take advantage of this offer, VISIT WHIPMIX.COM OR CALL (800) 626-5651 Special Guest: Richard Pickard.

What do you do when you can't travel to see friends? You do the next best thing. The Dental Laboratory Association of Texas (https://members.dlat.org/membership/) held their annual conference in October this year. While Elvis and Barb wanted to be there, they couldn't. So the good people at Argen (https://argen.com/#/) set up a computer and microphone at their booth and got people from the event to sit down and do the next best thing we are calling "Live, Not Live" from the Argen booth at the DLAT. Up first we talk with Larry Mercadel CDT. He's retired from the Air Force and he's retired from the bench and loving every minute of it. Still passionate for the industry and the DLAT, Larry is there to learn, mingle, and help the show run. Next up is Scott McGaha, owner of Precision Ortho (http://precisionortho.biz/), who comes on to talk about his lab, how he got started, what they do, and adapting with new technology. Great times from the Argen booth at the DLAT. The UP 3D P5 milling maching (https://www.aurident.com/p5/) from Aurident (https://www.aurident.com/)is a 5 axis, efficient, dry mill. Great for milling zirconia, PMMA and wax. It boasts software that produces high precision and fast milling. It can mill a crown in 14 minutes and the tool life yields about 60-80 hours of quality restorations. A game changer for labs of all sizes, big and small. For under $20K, a small lab can now do their own milling instead of outsourcing and reducing their profits. Quite impressive! Give Aurident a call at 800-422-7373 or you can visit their website at aurident.com. Whip Mix (https://whipmix.com/) introduces the Bellus3D Dental Pro Face Scanning Solution. This new, practical addition to dentistry provides the dentist with a fast, easy, and affordable way to capture a detailed 3D facial scan and the laboratory an intelligent way to create the smile design. With this app, a complete 3D facial (and even whole head) scan can even be captured for virtual model and articulator alignment. You can now put a face to your digital workflow with the Bellus3D Dental Pro. Learn more about this sought-after product by calling Lorena Lighthart at 970-218-9101 or emailing her at llighthart@whipmix.com. And be sure to watch Lee Culp presenting a Whip Mix webinar entitled “Bellus3D Dental Pro – Creating the Virtual Patient” at http://www.whipmix.com/webinars. Special Guests: Larry Mercadel CDT and Scott D. McGaha.

Today we are reviewing the Top 10 performing Stocks over the last decade, in the S&P 500.    Below are the best performing stocks of the last decade.  10.) Old Dominion Freight Line (ODFL) - Old Dominion Freight Line, Inc. operates as a less-than-truckload (LTL) motor carrier in the United States and North America. It provides regional, inter-regional, and national LTL services, including expedited transportation. The company also offers various value-added services, such as container drayage, truckload brokerage, and supply chain consulting. As of December 31, 2019, it owned 9,296 tractors, as well as operated 236 service and 42 maintenance centers. Old Dominion Freight Line, Inc. was founded in 1934 and is based in Thomasville, North Carolina. 9.) Ulta Beauty (ULTA) - Ulta Beauty, Inc. operates as a beauty retailer in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and others, including nail products and accessories. 8.) Align Techonologies (ALGN) - Align Technology, Inc., a medical device company, designs, manufactures, and markets Invisalign clear aligners and iTero intraoral scanners and services for orthodontists and general practitioner dentists, and restorative and aesthetic dentistry. 7.) Regeneron Pharmaceuticals (REGN) - Regeneron Pharmaceuticals, Inc., a biopharmaceutical company, discovers, invents, develops, manufactures, and commercializes medicines for treating various medical conditions worldwide. The company's products include EYLEA injection to treat wet age-related macular degeneration and diabetic macular edema (DME); myopic choroidal neovascularization; and diabetic retinopathy in patients with DME, as well as macular edema following retinal vein occlusion, including macular edema following central retinal vein occlusion and macular edema following branch retinal vein occlusion. 6.) United Rentals (URI) - United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals; and Trench, Power and Fluid Solutions. The General Rentals segment rents general construction and industrial equipment, including backhoes, skid-steer loaders, forklifts, earth moving equipment, and material handling equipment; aerial work platforms, such as boom lifts and scissor lifts; and general tools and light equipment comprising pressure washers, water pumps, and power tools. 5.) Abiomed (ABMD) -Abiomed, Inc. engages in the research, development, and sale of medical devices to assist or replace the pumping function of the failing heart. It also provides a continuum of care to heart failure patients. The company offers Impella 2.5 catheter, a percutaneous micro heart pump with integrated motor and sensors for use in interventional cardiology; and Impella CP, a device used by interventional cardiologists to support patients in the cath lab and cardiac surgeons in the heart surgery suite. 4.)Broadcom (AVGO)  - Broadcom Inc. designs, develops, and supplies a range of semiconductor devices with a focus on complex digital and mixed signal complementary metal oxide semiconductor based devices and analog III-V based products worldwide. The company operates through three segments: Semiconductor Solutions, Infrastructure Software, and Intellectual Property licensing. It provides set-top box system-on-chips (SoCs); cable, digital subscriber line, and passive optical networking central office/consumer premise equipment SoCs; Wireless local area network access point SoCs; Ethernet switching and routing application specific standard products; embedded processors and controllers; serializer/deserializer application specific integrated circuits; optical and copper, and physical layers; and fiber optic laser and receiver components.  3.) Transdigm  ( TDG) - TransDigm Group Incorporated designs, produces, and supplies aircraft components in the United States and internationally. The company operates through three segments: Power & Control, Airframe, and Non-aviation. 2.) MarketAxess Holdings Inc (MKTX) - MarketAxess Holdings Inc., together with its subsidiaries, operates an electronic trading platform that enables fixed-income market participants to trade corporate bonds and other types of fixed-income instruments worldwide. It offers institutional investor and broker-dealer firms the access to global liquidity in U.S. investment-grade corporate bonds, emerging markets and high-yield bonds, Eurobonds, U.S. agency bonds, municipal bonds, leveraged loans, and other fixed-income securities. 1.) Netflix (NLFX) - Netflix, Inc. provides subscription streaming entertainment service. It offers TV series, documentaries, and feature films across various genres and languages. The company provides members the ability to receive streaming content through a host of Internet-connected screens, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services. The company has approximately 167 million paid members in 190 countries. Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California. This show was originally recorded on Dec 21 2019

GUESTS: Laura Cafik-Martin Laura Cafik-Martin is a Master Treatment Coordinator, Speaker, Coach, and Practice Management Consultant. Prior to launching Cafik-Martin Coaching, Laura worked as a Treatment Coordinator with Dr. Willy Dayan for 15 years at City Orthodontics in Toronto. The two collaborated and developed a unique communication and presentation style that exceeded the industries expectations. In 2014, Laura joined Orthodontic Clinical Education Corp. (OCEC) attending orthodontic meetings, presenting at industry conferences to educate and motivate teams. Laura quickly became recognized for her effective an enthusiastic teaching methods and started visiting orthodontic clinics to help grow teams bottom line. Laura brings 20+ years of experience in multiple disciplines in the dental and orthodontic fields. In addition to possessing motivational skills and techniques that improve team synergy, patient experience and creating increased referral flow, Laura is HARP certified and highly knowledgeable in iTero, digital scanning, and dental photography. Her business acumen combined with her motivational skills and techniques has led to her success as a results-oriented mentor in all aspects of the orthodontic practice.   Stacey Bagwell Stacey is the Remote Virtual TC at Waldman Orthodontics and SmileSnap Integration Specialist. She absolutely loves getting to know new patients and their stories. She enjoys following them through treatment and seeing the final results. Stacey always says that it is hard to consider this "work" when she gets to work with such a great staff in such a rewarding field. Stacey has three kids: a 13 year old and 11 year old twins. She loves riding her bike around Santa Monica, going to the beach, and reading. She is also a HUGE fan of college football-forever devoted to her UGA dawgs!   Nicole Pruitt Nicole comes from a corporate background with over 14 years of experience making sure that her clients were well taken care of. Nicole is the Director of Operations for Dr. David Boschken's offices. She has overseen 85% close rate on new patients each month, with 70% Invisalign starts currently. Nicole has been integral in growing Dr. Boschken's revenue over $1 million year over year for the last five years.    Kim Gordon Kim is the orthodontic treatment coordinator at Lupi orthodontics. She has been with Lupi Orthodontics for over 24 years, 14 years of which as a Treatment Coordinator.   SHOW NOTES: How do you get people to agree to be enrolled and come to the office? Educate people while they are at home the importance of orthodontic treatment on their overall health. Set the stage. Don't ASK people, instead TELL people what to do. Shorten your virtual consults.   For more information and queries you can reach them at: Laura Cafik- Martin – visit her website at http://www.cafikmartincoaching.com/ Stacy Bagwell – email stacy@waldmanorthodontics.com Nicole Pruitt – email nicole@losaltosortho.com Kim Gordon – email info@drlupiortho.com   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.  

Dr. Glaser discusses the values of using the iTero outcome simulator at the initial consultation.

We always enjoy having T-Bone on the show and this episode was no exception. We discuss his recent upgrade to CEREC Primescan and whether it is worth it if you are an existing CEREC user or just getting into the CEREC world. Also, we discuss the alternatives to CEREC and the pros and cons of those other systems. When we heard him say that he also bought an ITero specifically for Invisalign, we had to ask more about that and he makes the case for increasing case acceptance using that technology. Lots of questions are answered and a few new ones are raised in this episode! WHO ARE THE DENTAL GUYS? The Dental Guys podcast is the brainchild project of Wes and Jon. Years ago Wes and Jon met at a continuing education event and immediately started a passionate on-going conversation about dentistry. This conversation never ended and instead expanded to become the basis for the podcast! http://www.thedentalguys.net Subscribe to our Podcast on iTunes: https://goo.gl/WSutrB Follow us on Social Media!!!!!! Twitter: https://mobile.twitter.com/thedentalguys Facebook: https://facebook.com/thedentalguys Want more content like this? Consider subscribing! Be sure to click the bell so you don't miss a video and keep up to date on the latest DG content: http://youtube.com/thedentalguys Register Now to Learn Dental Implants from The Dental Guys: http://restorativedrivenimplants.com Call Now to Learn Dental Implants from The Dental Guys: 715-207-6587 Thanks to our sponsors for helping making these episodes possible. By supporting these companies, you support us: Spear Online Education: http://content.speareducation.com/dental-guys-promo The Dental Crafters Network: http://www.dentalcrafters.net Kettenbach: http://kettenbach.us/dental/product-direct.html Zirc: http://www.zirc.com/dg Financial Minute with Justin Goodbread: https://financiallysimple.com/dentist/

On this episode of the Dental Up Podcast, we have Dr. Casey Jones, DMD stop by and chat with our guest host Bob Brandon. Dr. Jones talks to us about her journey from being a touring professional dancer to doing an outreach program in the Arctic Circle and later transitioning into the Dental Industry. We also discuss Dr. Jones experience with modern technology; the importance of perfecting your digital scanning process before sending it to the lab and why hiring the right people will either make or break your practice. In this episode you will hear about: -Dr. Jones transition from being a touring professional dancer to a Dentist. -The Importance of hiring the right people. -Her experience with ITERO and Modern Technology. -Her experience as an Undergrad in the Arctic Circle.

On this episode of the Dental Up Podcast, we have Dr. Casey Jones, DMD stop by and chat with our guest host Bob Brandon. Dr. Jones talks to us about her journey from being a touring professional dancer to doing an outreach program in the Arctic Circle and later transitioning into the Dental Industry. We also discuss Dr. Jones experience with modern technology; the importance of perfecting your digital scanning process before sending it to the lab and why hiring the right people will either make or break your practice. In this episode you will hear about: -Dr. Jones transition from being a touring professional dancer to a Dentist. -The Importance of hiring the right people. -Her experience with ITERO and Modern Technology. -Her experience as an Undergrad in the Arctic Circle.

El Sonido del Camino se encuentra ante las puertas de una gran ruta. Una de esas andaduras que te hacen sentir mariposas en el estómago. Estamos hablando del Camino de Santiago Francés a su paso por la Tierra de Campos de Palencia, donde la ruta jacobea protege, mima y comparte la cada vez más huidiza esencia del Camino. ¿Qué como podemos ser estar tan seguros? Porque nos hemos puesto la mochila, las botas, y micrófono en mano, nos hemos trasladado a las puertas del Camino en Palencia: Puente Fitero, para descifrar la verdadera dimensión de la ruta jacobea tal y como la vivió Aymeric Picaud, el rimer cronista del Camino de Santiago hace casi 1.000 años. En este episodio seguimos sus huellas por Itero de la Vega, parada más que necesaria en el Camino de Santiago.

Special fellowship regarding young people with Tom Goetz and Ricky Acosta.

Special fellowship regarding young people with Ricky Acosta and Tom Goetz.

Today’s guest is Jamie Miller an RDH from Canada. In 2010 Jamike joined the iTero team and began working as a clinical trainer, by educating himself in all facets of dentistry, he has enabled himself to help all doctors and dental professionals receive the best clinical training possible. He has, for the last 8 years, … Continue reading "Grow Your Invisalign Case Acceptance With The Digital Experience" The post Grow Your Invisalign Case Acceptance With The Digital Experience appeared first on Dental Internet Marketing & Website Design.

Miscellaneous Audio - Tom Goetz - Anaheim, 03/2015

Miscellaneous Audio - Ricky Acosta - Anaheim, 03/2015

Miscellaneous Audio - Tom Goetz - Anaheim, 04/2014

Miscellaneous Audio - Ricky Acosta & Benjamin Chen - Anaheim, 04/2014

Dr. John Hagiliassis graduated from the University of Melbourne with a Bachelor of Dentistry in 1998.    Dr John founded Freedom Dental, a South Melbourne-based dental clinic in 2011, which quickly listed on BRW’S Fast 100 businesses in Australia for the years 2011 and 2012. With a true passion and commitment to customer service and cosmetic dentistry, Dr John and his team of over 50 staff treat thousands of patients every year, providing them with straighter, whiter smiles in a spa-like environment and providing personalised care and six-star service. Dr John is the largest provider of Phillips Zoom! whitening treatment in Australasia since 2012.   Dr John absolutely loves technology and loves finding ways to incorporate it into his practice to make him more accurate and efficient.  Many years ago, John was one of the first people to have an iTero scanner in the world and has continued this trend by updating his technology constantly. Dr John has treated over 3000 Invisalign® cases to date, is an Invisalign® International Mentor and the 4th largest provider of Invisalign® in Asia and largest dentist provider in Australasia.    His passion for cosmetic dentistry saw him further his education in 2017, completing a Graduate Diploma in Aesthetic Orthodontics at the Postgraduate School of Dentistry.  Committed to advancing the professional development of his team, Dr John runs ongoing study group sessions for all staff at Freedom Dental, including the leadership team, dentists, oral health therapists, administrative assistants and treatment coordinators.    Freedom Dental host professional development seminars for the wider dental industry, inviting clinicians from across all specialist fields to speak and share their knowledge and expertise with the audience.   John regularly speaks and mentors at the Postgraduate School of Dentistry, as well as for Ivoclar (Trios Intraoral scanning) and 3D Meditech.  John is also the founder of Aesthetic Orthodontic and Restorative Training Academy (AORTA) which aims to promote the further education of dental clinicians in the new field of digital dentistry and aesthetic orthodontics.   Outside of dentistry, John keeps a busy life in fitness with particular love for running. John is a busy father of two amazing boys (Andy and Dean) and husband to the gorgeous Joanne. With one of his boys being diagnosed with Anaphylaxis to nuts, John and Joanne have been strong and continued supporters of various organisations and charities to improve understanding and treatment of such conditions.    www.freedomdental.com.au https://www.facebook.com/aortaaustralia/?ref=search

Starting his 15th year of dentistry, Dr. Amit Patel originally graduated from Mercer School of Engineering and later graduated from Tufts University- School of Dental Medicine. As an engineer, Dr. Patel designed and build his own practice from the ground up. Focused primarily on general and family dentistry, he utilizes the latest digital scanning technology enabling him to accurately and efficiently send cases to his laboratory for predictable and long-lasting results. He shares his affordable scanning set up along with the benefits of precision, data storage, and time savings. Dr. Patel was able to rack up over 200 online ratings with an overall 5-star rating in just 1 year! Learn how digital dentistry has radically improved Dr. Patel's dentistry and how you can accumulate online ratings even without social media experience.  http://westcarydental.com/ Digital Dentistry Google Reviews    

Starting his 15th year of dentistry, Dr. Amit Patel originally graduated from Mercer School of Engineering and later graduated from Tufts University- School of Dental Medicine. As an engineer, Dr. Patel designed and build his own practice from the ground up. Focused primarily on general and family dentistry, he utilizes the latest digital scanning technology enabling him to accurately and efficiently send cases to his laboratory for predictable and long-lasting results. He shares his affordable scanning set up along with the benefits of precision, data storage, and time savings. Dr. Patel was able to rack up over 200 online ratings with an overall 5-star rating in just 1 year! Learn how digital dentistry has radically improved Dr. Patel’s dentistry and how you can accumulate online ratings even without social media experience.  http://westcarydental.com/ Digital Dentistry Google Reviews    

Practicing dentistry since 2013, Dr. Russell Jensen DMD took over an existing practice after gaining two years experience in a clinic setting. Russell explained the digital tools he has incorporated to help the transition to dental practice ownership. Starting dentistry in the digital era, Dr. Jensen had many tools at his disposal to help him practice with precision and predictability resulting in little to no remakes. Since Russell was already using the 3M True Definition scanner for Invisalign cases, he was able to use the same exact scanner to send digital impressions to his laboratory for fabrication of crowns and bridges. Russell practices Golden Rule Dentistry, reframing from cutting corners when it comes to products or materials as he would not use inferior materials for himself.     DentalUp.xyz Digital Dentistry with Keating Dental Arts Maple Grove Dentistry Dr. Jensen on Facebook      

Practicing dentistry since 2013, Dr. Russell Jensen DMD took over an existing practice after gaining two years experience in a clinic setting. Russell explained the digital tools he has incorporated to help the transition to dental practice ownership. Starting dentistry in the digital era, Dr. Jensen had many tools at his disposal to help him practice with precision and predictability resulting in little to no remakes. Since Russell was already using the 3M True Definition scanner for Invisalign cases, he was able to use the same exact scanner to send digital impressions to his laboratory for fabrication of crowns and bridges. Russell practices Golden Rule Dentistry, reframing from cutting corners when it comes to products or materials as he would not use inferior materials for himself.     DentalUp.xyz Digital Dentistry with Keating Dental Arts Maple Grove Dentistry Dr. Jensen on Facebook      

Dr. Robert Asp DDS has over 35 years experience operating a private family practice in Hilbert, Wisconsin and has opened a second office in Appleton, WI 5 years ago. Although Robert is not an orthodontist, he shares the benefits of offering these services in his practice due to the higher demand for aesthetics rather than function. Dr. Asp was an early adopter of digital technologies, using the iTero scanner to send digital impressions for the past 6 years. Dr. Asp gets satisfaction from creating beautiful smiles that give children and adults confidence. He is the founder and CEO of Aspiration Seminars.    Live Life Smiling  Aspiration Seminars

Dr. Robert Asp DDS has over 35 years experience operating a private family practice in Hilbert, Wisconsin and has opened a second office in Appleton, WI 5 years ago. Although Robert is not an orthodontist, he shares the benefits of offering these services in his practice due to the higher demand for aesthetics rather than function. Dr. Asp was an early adopter of digital technologies, using the iTero scanner to send digital impressions for the past 6 years. Dr. Asp gets satisfaction from creating beautiful smiles that give children and adults confidence. He is the founder and CEO of Aspiration Seminars.    Live Life Smiling  Aspiration Seminars

Dr. Joseph Field, DDS is the ideal dental practitioner for anyone who is afraid of the dentist, nervous about dental implant surgery, and adamant about receiving the very best in dental care.   Dr. Field specializes in dental implants and esthetic restoration, but he’s much more than an implant expert: he’s distinguished for his gentle and caring chair-side manner, his expertise in general and implant dentistry, and his use of advanced dental technology to guarantee the best clinical results.   Dr. Field is committed to providing a stress-free dental implant placement experience for his patients. Widely recognized for his attentive and personable chair-side manner, Dr. Field is not only adept at putting patients at ease and helping them feel comfortable, but he also offers a variety of additional relaxation options – from aromatherapy and paraffin treatment to IV sedation – to guarantee his patients a calm and relaxing experience.   Dr. Field has achieved a nearly unmatched level of skill in dentistry: his Diplomate of the American Board of Oral Implantology / Implant Dentistry (DABOI/ID) –signifies the highest level of competence in implant dentistry. He’s also one of the few implant specialists to offer zirconia implant metal allergies. In addition, Dr. Field is an Invisalign Elite Provider (one of a very small number of general dentists to achieve this top designation of Invisalign proficiency), and a certified IV sedation specialist.   Due to his ability to combine orthodontic cases with implant dentistry, Dr. Field is able to restore patients’ smiles even in the most extreme cases. With a combination of cutting-edge dental implant technology like iTero digital scanning for perfectly fitting restorations and CERAC for same-day dental care, plus state-of-the-art esthetic techniques, Dr. Field helps his patients achieve a natural, healthy, and permanent smile. For patients missing some or all of their teeth, Dr. Field can provide single, multiple, or full-mouth dental implants to help patients restore their smile for good.   Dr. Field credits his success to his education, both past and present. He completed his B.S. Physiology at Brigham Young University, and then went on to pursue his Doctor of Dental Surgery at the University of Southern California School of Dentistry. His passion for continuing education has driven him to pursue several other designations which have expanded his expertise allowing him to provide the best quality patient care and clinical outcomes: Fellow of the American Academy (FAIID) of Implant Dentistry after completing the Graduate Maxi Course – only an elite class of dentists hold this designation, making them the top in the industry Fellow of the Academy of General Dentistry (FAGD) Fellow of the International Congress of Oral Implantologists (FICOI) Diplomate of the American Board of Oral Implantology / Implant Dentistry (DABOI/ID) –  the highest level of competence in implant dentistry   A Los Altos native, Dr. Field takes pride in getting to know his patients, understanding their needs, and giving back to the community: when he’s not providing his patients with the best, most modern dental implant and Invisalign treatment, Dr. Field makes time to host free dental implant seminars for the local community, or joins up with the entire PCCD team to offer free dental care to Bay Area veterans.   When he’s not working, Dr. Field enjoys contributing to dental journals and pursuing his interests in photography and website design. Outside the office, you’re most likely to find him golfing, playing basketball, hiking or camping, and attending sporting events with his family.   www.bayareaimplants.com

Dr. Renne is a 2003 graduate of the College of Charleston and a 2008 graduate of the Medical University of South Carolina College of Dental Medicine. He is active in undergraduate dental education and holds a full time faculty position in the Department of Oral Rehabilitation at the Medical University of South Carolina as an Associate Professor. He is the Director of the division of digital dentistry and directs CAD/CAM clinic and Esthetic clinic. He is the course director for the preclinical CAD/CAM course. He has won several national and regional teaching awards for his efforts both pre-clinically and clinically. He is proficient clinically with the Planmeca Planscan, CEREC Omnicam, 3Shape Trios, CS 3600 and iTero.  His special interests in patient treatment include advances in material sciences that improve patient quality outcomes. He is active in dental research and currently has several patents including a patent for a platform of long-term antimicrobial dental materials that have revolutionary bond durability components by inhibiting enzyme degradation of the hybrid layer while simultaneously preventing bacterial proliferation.   www.CuRE-Innovations.com

Dr. Little demonstrates placing Expasyl in preparation for the iTero scan to create a perfect margin.