Podcast appearances and mentions of Ken Segall

Ken Segall is the reason so many Apple products start with “i.” Now he says it's time to drop the prefix entirely. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California ----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.(3:00) If you don't zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)(5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories. (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.(15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.(20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)(23:00) The further you get away from 1 the more complexity you invite in.(25:00) Your goal: A single idea expressed clearly.(26:00) Jony Ive: Steve was the most focused person I've met in my life(28:00) Editing your thinking is an act of service.----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Get Friday 5 delivered to your inbox every Friday at 8 AM Pacific In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values. Chapters (00:00) Introduction (01:55) #1 Start with small groups of smart people and keep them small (04:21) #2 People will always respond better to a single idea expressed clearly (06:38) #3 1,000 songs in your pocket and the power of speaking human (07:59) #4 Good enough is not good enough. Be a ruthless enforcer of high standards (08:52) #5 In a complicated world, marketing is about values Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/176. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

Get Friday 5 delivered to your inbox every Friday at 8 AM Pacific In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values. Chapters (00:00) Introduction (01:55) #1 Start with small groups of smart people and keep them small (04:21) #2 People will always respond better to a single idea expressed clearly (06:38) #3 1,000 songs in your pocket and the power of speaking human (07:59) #4 Good enough is not good enough. Be a ruthless enforcer of high standards (08:52) #5 In a complicated world, marketing is about values Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/176. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success For more, explore my full profile on Steve Jobs. Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success For more, explore my full profile on Steve Jobs. Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/174. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success For more, explore my full profile on Steve Jobs. Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/174. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success For more, explore my full profile on Steve Jobs. Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices

Here are five ideas, quotes, and stories from "Insanely Simple: The Obsession That Drives Apple's Success" by Ken Segall who worked with Steve to name the iMac and launch the Think Different campaign. Five of my favorite ideas and stories on simplicity from Steve Jobs: Start with small groups of smart people—and keep them small.  People will always respond better to a single idea expressed clearly. “1,000 songs in your pocket” and the power of speaking human. Good enough is not good enough. Be a ruthless enforcer of high standards. In a complicated world, marketing is about values. Read this episode on Substack: https://newsletter.outlieracademy.com/p/5-lessons-on-simplicity-from-steve Watch this episode on YouTube: https://youtu.be/YDezSVbdGy4 Buy the book: https://amzn.to/47HC36Q Subscribe to newsletter: https://newsletter.outlieracademy.com/subscribe Subscribe to podcast: https://pod.link/outlieracademy Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2 Show notes: https://www.outlieracademy.com/episode/175 Buy the book: https://amzn.to/47HC36Q To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization. Subscribe to newsletter: https://newsletter.outlieracademy.com Subscribe to podcast: https://pod.link/outlieracademy Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2 Show notes: https://www.outlieracademy.com/episode/175 Buy the book: https://amzn.to/47HC36Q To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization. Subscribe to newsletter: https://newsletter.outlieracademy.com Subscribe to podcast: https://pod.link/outlieracademy Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs Watch on YouTube: https://youtu.be/d3IRe7CVkA0 Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown Show notes: https://www.outlieracademy.com/episode/174 Buy the book: https://amzn.to/47HC36Q To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization. Subscribe to newsletter: https://newsletter.outlieracademy.com Subscribe to podcast: https://pod.link/outlieracademy Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar Learn more about your ad choices. Visit megaphone.fm/adchoices

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs Watch on YouTube: https://youtu.be/d3IRe7CVkA0 Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown Show notes: https://www.outlieracademy.com/episode/174 Buy the book: https://amzn.to/47HC36Q To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization. Subscribe to newsletter: https://newsletter.outlieracademy.com Subscribe to podcast: https://pod.link/outlieracademy Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar Learn more about your ad choices. Visit megaphone.fm/adchoices

Much has been made about the "Seattle sound" but what is it and is it really all that it's cracked up to be?   Seattle has been a music hub for over 100 years. It's much more than Pearl Jam and Nirvana or even Hendrix and Heart. On this week's podcast we will step into Mr Peabody's Way Back Machine and give you the complete dope on the good, the bad and ugly of the so called "Seattle Sound".   #jimihendrix #nirvana #pearljam   Topics Discussed: What we did this week: Loudini: dancing queen, Foreigner and the RRHOF, "Insanely Simple" by Ken Segall, The Age of Spiritual Machines by Raymond Kurzweil, great moments in tiktok,  turns out that jay leno is a righteous dude, little bone lodge, learning the solo to running with the devil Loudini's Great Moments in YouTube: A.I. maybe not as "scary" as a lot of alarmists would have you believe! Paul Hynek explains to Richard Dolan   Mr Pittsburgh: masturbation convention, pepsi story           reference: https://www.revolutioncomeandgone.com/articles/14/ugly-truth-10-things-seattle-grunge-scene.php   https://en.wikipedia.org/wiki/Music_of_Seattle       New & Notable:   Kevin:  Loudini:  Royal Thunder; Fade  https://royalthunder.bandcamp.com/ Baroness; Last Word  https://en.wikipedia.org/wiki/Baroness_(band)         This Day In Music https://www.thisdayinmusic.com   top40weekly.com   Viewer's Comments   Offer:   Get a FREE EP HERE: http://LouLombardiMusic.com if  you love great guitar driven rock from the 70s, 80s, 90s and even  today, you will want to get my EP "The Bad Years". Get your copy while  supplies last!

El libro “Increíblemente Simple”, escrito por Ken Segall, trata sobre la simplicidad que Steve Jobs implementó en Apple y cómo esa simplicidad fue clave para el éxito de la marca. Segall comparte anécdotas, decisiones importantes y detalles de la campaña “Think Different”, entre otros lanzamientos, para aclarar el enfoque de simplicidad de Apple. Aunque quizás estira de más este libro. Loop Infinito es un podcast de Applesfera, presentado por Javier Lacort y editado por Santi Araújo. Contacta con el autor en Twitter (@jlacort) o por correo (lacort@xataka.com). Gracias por escuchar este podcast.

What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders.Follow one of my favorite podcasts Invest Like The Best  Subscribe to listen to Founders Daily — (a new Founders AMA feed will be added as an extra benefit very soon!)[2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.[2:01] I'm not remotely interested in being just good.[3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.[4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.[4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.[6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.[8:00] A story about Steve's clarity of thought.[9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.[11:00] The decisiveness of Steve Jobs.[16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.[17:00] Put yourself in your customer's shoes. Hack away the unessential.[17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.[18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.[19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall[22:00] Don't rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”[24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)[26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)[29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.[29:00] Design is how it works. —Steve Jobs[31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)[34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)[37:00] Our clarity of purpose kept us on track.[38:00] Concentrating keenly on what to do helped us block out what not to do.[40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:“The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”[42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.Subscribe to listen to Founders Daily—I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free https://readwise.io/founders/—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Vad kännetecknar egentligen starka och väl fungerande marknadsteam, och vad är nycklarna till att bygga ett. Det och mycket mer djupdyker vi i det här avsnittet. För att bygga upp och leda ett marknadsteam är en stor utmaning. Med mig för att dela sina tankar och insikter kring ämnet har jag Björn Alberts från Arc och Curamando som har jobbat med frågorna under lång tid. Som marknadschef vilar ett stort ansvar på ens axlar att dels leverera bra resultat men också att skapa ett starkt marknadsteam med rätt mix av kompetenser. Man behöver ha koll på allt från hur man bygger upp teamet och sätter samman rätt kompetenser till att sätta upp tydliga mål som får alla att dra åt samma håll och skapa en vinnande kultur. Och som du kan läsa här nedan så är Björn helt rätt person att prata om det här då han har lång erfarenhet av både marknadsföring och att leda team samt gedigen erfarenhet som marknadschef. Han har dessutom lång erfarenhet av att arbeta med de här frågorna som konsult. Om gästen Björn Alberts är en marknadsförare och ledare med gedigen erfarenhet av både marknadsföring och affärsutveckling. Han är idag partner på Arc samt ledare och rådgivare på Curamando. Och han har arbetat med marknadsföring och internet sedan 1995 där han bland annat varit med och utvecklat en av Sveriges första internetbanker och en av de allra första apparna i Sverige. Björn har även erfarenhet av marknadschefsrollen från flertal bolag. Däribland från Volvo Ocean Race som är världens femte största sportevent där han var CMO och kommunikationschef. Om avsnittet Vi startar avsnittet med att prata om vad det finns för olika typer av marknadsteam och vad som kännetecknar ett bra sådant. Björn delar sedan sina tankar och insikter om vad som krävs för att bygga ett starkt marknadsteam. Och hur man startar den processen på ett bra sätt. Han berättar efter det om vilka roller och kompetenser som generellt behövs i ett modernt marknadsteam och ger sin syn på den ständiga frågan om specialister, generalister och t-profiler. Och hur man ska tänka kring byråer och externa partners. Du får dessutom höra vad Björn anser om: Hur man leder och styr marknadsteam effektivt Vad som krävs för att bli en bra marknadschef Och hur man växer och skalar upp sitt team Han delar med sig av mängder med bra tips och jag hoppas att du kommer bli lika inspirerad som jag blev. Det finns som vanligt länkar till de resurser som nämns i avsnittet. Björn har dessutom lagt till ett antal boktips dig som vill bli en bättre marknadsförare och ledare. Och efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet. Länkar Björn Alberts på LinkedIn Curamando webbsida Curamando på LinkedIn Arc webbsida Arc på LinkedIn Harvard Business Review (resurs/webbsida) The ONE thing av Gary Keller, Jay Papasan (bok) Adlibris Bokus Influence av Robert Cialdini (bok) Adlibris Bokus The Art of Learning av Josh Waitzkin (bok) Adlibris Bokus The Wisdom of Psychopaths av Dr Kevin Dutton (bok) Adlibris Bokus How to Be a Positive Leader av Jane Dutton, Gretchen Spreitzer (bok) Adlibris Bokus The Five Dysfunctions of a Team av Patrick M Lencioni (bok) Adlibris Bokus The Confidence Game av Maria Konnikova (bok) Adlibris Bokus Insanely Simple av Ken Segall (bok) Adlibris Bokus Purple Cow av Seth Godin (bok) Adlibris Bokus Inspired av Marty Cagan (bok) Adlibris Bokus Do More Faster av Brad Feld, David Cohen (bok) Adlibris Bokus Superbosses av Sydney Finkelstein (bok) Adlibris Bokus Beyond Measure av Margaret Heffernan (bok) Adlibris Bokus Originals av Adam Grant (bok) Adlibris Bokus It's not the Size of the Data av Koen Pauwels (bok) Amazon Cubed av Nikil Saval (bok) Adlibris Bokus The Coaching Habit av Michael Bungay Stanier (bok) Adlibris Bokus Tidsstämplar [3:33] Björn inleder med att prata om vad det finns för olika team och vad som kännetecknar dem. Och vad det är som påverkar mest hur marknadsteam ser ut...

Conversación con René Serrano, CEO y Co Founder de Fondeadora, en donde compartimos nuestros puntos de vista sobre la lectura del libro Insanely Simple de Ken Segall. Para recibir noticias, suscríbete también a mi newsletter en www.serfati.vc

Ken Segall es el autor de Increíblemente simple. Este libro nos invita a conocer parte del trabajo que desarrolló con Steve Jobs para lograr posicionar a Apple como una de las mejores marcas en la historia reciente.

I recently read Ken Segall's book, Insanely Simple. It's a great book with lots of insights, and in this episode, I'm going to share one of the most important things I learned about how to name a product or service. You don't wanna miss this! You're probably making it a lot harder than it has to be!

What is ease? It’s sending a message “in stride”. It’s coaches to a player, copywriters to a reader, a legislator to a constituent. Whenever we want to persuade someone we should make it easy for them. What’s common to these situations is the interactions. Recently I finished Alexandra Watkin’s book, Hello My Name is Awesome. It’s a good, quick, fun book. Watkin’s big idea is to make names that offer ease to a consumer, specifically naming things that “have something people can latch onto.” It has to make sense. Steve Jobs did this naming the first Mac computer, Mac Man. Wait, that’s a terrible name and never saw the light of day. But Jobs liked it. Ken Segall was in the room at the time and tried to convince Jobs that iMac was a better name but Steve like ‘Mac Man’. Watkins wasn’t around at the time but in hindsight would probably note that Mac Man was a terrible name. It was gender-specific and sounded like Walkman, a portable device! This week we’ll look at four ideas around making things easier. It doesn’t matter if we’re persuading spouses or marketing men’s mustaches razors, the goal is the same. Make it easy. Get full access to POV40IQ at pov40iq.substack.com/subscribe

Dijo que Steve Jobs nunca creó un producto sin antes pensar cómo lo iba a vender. See omnystudio.com/listener for privacy information.

Dijo que Steve Jobs nunca creó un producto sin antes pensar cómo lo iba a vender. See omnystudio.com/listener for privacy information.

Author and business philosopher Peter Drucker said marketing and innovation are the only two basic functions of a business enterprise. These products results. The rest are all costs. It's a phrase Kevin Sellers has come back to again and again throughout his decade's long career as a mass communications expert and award-winning marketer. Previously at Intel, he dedicated more than 20 years to leveraging his marketing acumen to create lasting brand value and deliver growth. Today, as CMO of Avnet, he drives key demand generation activities, digital marketing, customer experience, brand strategy, advertising, co-marketing and PR efforts.   Kevin joined the SuccessLab podcast to discuss what he does to stay ahead of marketing trends, martech (and his favorite tool for tracking metrics), and why it's absolutely vital for organizations to be able to explain their brand with five words or less.   Can you briefly walk us through your career and the various roles that you've held? Intel is one of those companies where if you showed some promise and some ambition and so forth, you weren't pigeonholed into a specific thing. I had an opportunity. I showed enough acumen in the space of marketing where they said, "Yeah, come on over and we'll put you in a marketing role." I did product marketing roles for most of my early career in marketing and then expanded from there.   I spent about eight years of my Intel time (I was there for 23 years total) living in Japan, most of which was doing marketing. For the last several years I ran all of marketing, which included product marketing, pricing, branding, advertising and our retail operations. That's what kind of got me into the broadest exposure of marketing.   When I came back from Japan I ran brand strategy, which was a lot of fun. I was basically handed the keys to the Maserati. This was a company at the time whose brand value was the seventh most valuable in the world and I had a chance to shape and drive the brand strategy for the company for a few years –– so the Intel presence and identity system you see today was work that my team and I did back in 2006/2007.   They asked me to run investor relations. It was a fascinating opportunity to really hone communication skills because you have to be able to tell the story of the company to a group of very, very savvy investors and analysts.   In my last role at Intel, I handled all of their global advertising and their digital marketing. That was everything from television spots down to all of our digital execution and so forth. So, I did that for several years and then I left Intel and worked for an agency for a bit and then ended up at Avent CMO.   How did you gain the skills for your role in investor relations? They came to me because I started my career in finance and I understood P&L and balance sheet language. Because I'd spent most of my career in marketing, they viewed it as a nice blend of somebody who understood marketing and positioning but could also speak to a financially savvy audience. It turned out that combination of experiences was really helpful. Most companies will take a person straight through finance and turn them into an investor relations person. What you find is that person understands the business well, but they're not terribly good at positioning, talking strategy and marketing that story well.   So, I found that my background worked well and I was able to garner a lot of respect and attention fairly quickly. I had enough exposure to the business where I could talk about it, but in terms of learning what's new, you learned rather quickly that there's a lot of pitfalls in a job like that which I didn't understand. I had a lot of help from my boss at the time and from lawyers.   I had a lot of help, but I think a lot of it was using my experience, reaching out to people who had done the job before and then making sure I was leaning on experts in different areas like legal or disclosure or things like that.   Over the years, how have you seen marketing change? I would say the rise of digital and, specifically, mobile digital has been a tectonic change. As sort of a byproduct of that, when you think about how you would reach a consumer 20 years ago, it was oh so simple because you had just a few ways. You would either use television or you would use print or you might use direct mail or something like that.   I think I saw a stat somewhere back in the '70s. There was something like 500 to 1,000 messages a day hitting a consumer. Today that number, depending on the research you look at, hovers between 5,000 and 10,000 a day. The rise of digital and the rise of mobile has created so many more touchpoints for businesses and markets to reach consumers. As marketers, how do you break through just this cacophony of noise that's out there when you know your target audience is just being saturated and bombarded with messages? How do you break through? How do you stand out? How do you get noticed? How does your message actually resonate and stick with the target audience?   That's why there's the rise of so much of martech. All the tools and technologies to help refine your segmentation and refine your media choice and mix and all the different tools and technologies out there. Digital does give you the ability to get more direct feedback in a more real-time manner, but again, the biggest challenge we all face is how to break through so much noise and so many messages hitting our target audience? That's a big challenge for all marketers.   What's been a skill that you've had to adapt over the last couple of years? I would say applying digital. Digital is just another channel, right? The core marketing function really hasn't changed, but what has changed is because of so many access points, it's finding your core audience, who you're trying to reach and determining how do you reach them. But at the end of the day, you're still grappling with "What's my message? How do I tell it? Does it resonate? Am I differentiated and unique? Am I able to put a value proposition out there that people care about?"   Those are the same issues that all marketers are grappling with. It's just gotten infinitely more complex because the choice of which you have to go to market now is infinitely broader. The tools you have to use to potentially measure and analyze and tweak and update and modify are almost infinite. Those are things that are requiring a different cadence, a different speed which we operate. It's much more real-time.   What is one piece of advice you would give to fellow marketers or even an entrepreneur looking to market their business? One of the things I tell startup companies is, "Understand the business that you're in, but focus on how do you describe that business in five words or less." It is a very hard exercise. It may take days, weeks, months to figure that out. But if you can get to a point where you can describe yourself in five words or less and it's meaningful, people understand it, you're on to something. From there you can build a marketing and brand strategy because you've learned how to position your company, you've learned how to tell it very simply and now you can go forward with the full story. That's one thing I would have them start with, which is a challenging yet very enlightening exercise.   LIGHTNING ROUND Are you a coffee drinker? Yes or no. No, I'm a hot chocolate guy.   How do you get going in the morning? I run in the mornings. That's what gets me going.   What's one business tool you're geeking out over right now? We're just implementing Percolate. I love it because it gives me access to the whole calendar of content and campaigns and everything and I can see in a glance everything that's happening around the world, and it's the first time I've ever had that capability, so I'm actually very much geeking out over that tool.   What is a favorite piece of technology currently? My range finder. I love it. I pull it out and I can really quickly click a button and it tells me exactly how far out I am from the pin. It's a simple piece of technology that I use a lot.   What's one book you'd pass along to a fellow marketer? My favorite book is a book called "Insanely Simple." It's written by Ken Segall who used to be the creative director at the agency that worked for Apple and Steve Jobs. He writes a book about how Steve Jobs, one of his greatest traits was his ability to keep things very, very simple. It's probably the most important marketing book I've ever read because it helps me to remember that the best marketing is also the simplest marketing. Your message needs to be simple. Obviously compelling and interesting, but we typically confuse compelling and interesting with lengthy.   Who's one person you'd like to go on a road trip with. Bono. I had a chance to meet him in Cannes one year in France and he is such a genuine human being and I was so impressed that I would love to go on a road trip.   How many hours of sleep do you get each night on average? Oh boy. I have not been a good sleeper the last month or two. I've done better, but for the last couple years I was probably doing about four (and by the way, that's not good and certainly not something I'm proud of and I don't think people should wear anything like that as a badge of honor). It's just not good for you. Now, I'm in the five range and that's been helpful. I'd like to get it more consistently in the six range and maybe even hit seven once in a while.   Well, lastly, how can people connect with you? Kevin.Sellers@Avnet.com, so I'm happy to connect with anyone that would like to.  

"You can change the world just by sharing your story".   In 1997 Steve Jobs took back the reigns of Apple when the company he founded was just three months away from bankruptcy. Fourteen years later Apple become the world's largest brand and went on to become the first trillion dollar company. Beyond the hype, the myths and the cliches, what was it that sparked this legendary turnaround? In this episode, I look behind the scenes of the Think Different campaign to look for answers.     SHOW NOTES Think Different Campaign Crazy Ones (Read by Steve Jobs) Crazy Ones (Original Version) Steve Jobs (private marketing strategy session) Think Simple & Insanely Simple by Ken Segall (books) The story behind the 'Think Different' campaign   The Crazy Ones (Unpublished version) Here’s to those who have always seen things differently. The ones who follow a vision, not a path. Where others percieve first as valuable,  you value the first thing that actually matters.  While others are distracted by the new,  you focus on the significance of a whole new take. Even before you could see how, you never doubted  we would change things.  And then we did.  Together.  Again and again, and again, and again… Relentless optimism is what moves the world forward.  So, keep seeing things differently. Keep trusting there is always another way, a better way, a bigger way.  One that lifts up humanity. Breaks down our barriers.  And heals the landscape.  You are the difference between the world as it was  and the better place it will become.  And different is the one thing about us,  that will always be the same.  

Ur veckans avsnitt: Tärningar, böcker om Apple och Steve Jobs, ljudtumult och kebabtallrikar. Det avslöjas varför det var länge sedan Jocke sist åt en. Nu också på Spotify! Jocke möblerar om på kontoret, är osäker på Mojaves teckenutjämning och börjar köra Linux High Sierra eller Linux? Jocke velar. Finns det något rimligt program för enkel bildredigering och bibliotekshantering på Linux? Skötte sig vikarierna? Jocke betygsätter VA-mässan, ett skakande reportage Fredrik klockar ett år med klocka Fredrik har gjort som alla andra poddare: läst Creative selection och Jocke har börjat. Jocke tipsar om och varnar för andra böcker relaterade till Apple och Steve Jobs Det coola med en svensk BBS-programvara från 90-talet som fortfarande utvecklas. Christian sprang Lidingöloppet - vi lyfter hatten och gratulerar! Länkar Owncloud Gimp Libreoffice != Openoffice Förra veckans avsnitt Arq SCADA-system Fredriks första hundra dagar med Apple watch Fredriks första år med Apple watch Creative selection Don Melton Nitin Ganatra Leander Kahney The cult of Mac Jony Ive-boken A bite in the apple - Chrisann Brennans bok Design crazy av Max Chafkin Becoming Steve Jobs Walter Isaacsons bok om Steve Jobs Inside Apple Leading with Steve Jobs Insanely simple av Ken Segall The scond coming of Steve Jobs Small fry - Lisa Brennan-Jobs bok Fire and fury Trumpocracy Fear - Bob Woodwards bok boo.com Trustorhärvan Dogfight Niklas Lindholm Nikom Christian sprang Lidingöloppet Två nördar - en podcast. Fredrik Björeman och Joacim Melin diskuterar allt som gör livet värt att leva. Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-141-njajave.html.

Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a generation.

Every human being on earth was born with a preference for simplicity, businesses that recognise this benefit greatly.  Joining our podcast host Michael Schoettler today is Ken Segall. Ken Segall worked closely with Steve Jobs for over 12 years as his ad agency creative director spanning NeXT and Apple. He led the creative team behind Apple’s famous Think Different campaign, and is responsible for that little “i” in the name of so many revolutionary Apple products. Ken is the New York Times bestselling author of Insanely Simple and Think Simple, which explore the power of simplicity as practiced by Steve Jobs and other brilliant leaders. He currently consults with major brands in strategy, creative and product naming; he blogs about technology and marketing at www.kensegall.com and he has fun with it all at his Apple satire site scoopertino.com On this How Business Really Works podcast episode you will see why simplicity is the most powerful force in business. You will hear how Steve Jobs leveraged the power of simplicity, transforming Apple from nearly bankrupt to one of the world's most valuable companies in only 14 years. You'll learn that the same principles of simplicity that powered Apple's success can be put to work in any business. Thank you for your continued support of this podcast. We are constantly looking for ways to improve, so please let us know how we can do that for you. What topics are you interested in hearing about? What businesses do you think we should showcase? Let us know by sending an email to podcast@amcham.com.au

The Real Deal with Jason Silverman featuring Ken Segall: Think Simple: How Smart Leaders Defeat Complexity Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author Ken Segall for a fun and truly eye opening conversation on how to explore the power of simplicity. If… The post Think Simple: How Smart Leaders Defeat Complexity with Ken Segall appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Ken Segall: Think Simple: How Smart Leaders Defeat Complexity Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author Ken Segall for a fun and truly eye opening conversation on how to explore the power of simplicity. If… The post Think Simple: How Smart Leaders Defeat Complexity with Ken Segall appeared first on Jason M. Silverman.

Ken Segall recounts the story of the Intel Inside stickers: http://kensegall.com/2017/06/steve-jobs-and-the-missing-intel-inside-sticker/ The Loop has the video of the guy who asked Steve Jobs why Macs don't have the Intel Inside sticker: http://www.loopinsight.com/2017/07/06/steve-jobs-and-the-missing-intel-inside-sticker/ They still make the STOP Theft stickers if you're interested: https://www.stoptheft.com Hope you don't use Touch ID: https://daringfireball.net/linked/2017/07/03/kuo-iphone-2017-touch-id Dan has a new iMac: https://sixcolors.com/post/2017/07/meet-the-new-imac-definitely-not-the-same-as-the-old-imac/ He also has an Echo Show, as does Jason Snell: https://sixcolors.com/post/2017/07/first-days-with-amazon-echo-show/ Our thanks to Shutterstock (http://shutterstock.com/rebound) for sponsoring this episode. Whether you're making ads or brochures, you need high quality images to attract and keep customers. Go to Shutterstock.com/Rebound and get started today with a 20% discount. And our thanks to Couchbase (https://www.couchbase.com/therebound). Get exceptional customer experience at any scale on the Couchbase engagement database. Always on, always fast. To find out more, go to Couchbase.com/TheRebound.

Hoy os traemos un episodio muy interesante, sobre la vida de Elon Musk, vamos a analizar un poco su vida y sus logros, daremos nuestros puntos de vista como siempre, esperamos que os guste este episodio y os sea ameno, ya sabéis que podéis compartir y dejar vuestro like de este podcast, mil gracias por escucharnos. A Descargar !!!! Que Es Gratis !!!! Elon Musk ¿ El Nuevo Steve Jobs ?. El afamado publicista estadounidense Ken Segall, exdirector creativo de Apple y artífice del legendario lema «Think different» (Piensa diferente). Considera que el fundador de Tesla, Elon Musk, puede ser considerado «el nuevo Steve Jobs». Por su liderazgo visionario, carismático, provocador e inspirador. ¿ crees que es el nuevo Steve Jobs ?… info del episodio : http://www.applelianos.com/2016/11/14/elon-musk-nuevo-steve-jobs/ https://megaricos.com/2016/04/30/la-historia-del-magnate-elon-musk-el-genio-de-nuestro-tiempo-cofundador-de-tesla-motors-y-paypal-que-trabaja-para-colonizar-el-planeta-marte/ Por si quieres comprar su libro : https://www.amazon.es/Elon-Musk-empresario-anticipa-futuro/dp/8499425194 Como sabéis estamos trasmitiendo el podcast en directo vía pagina web http://www.applelianos.com/applelianos-radio/ Ya sabéis que nos estamos traslado poco a poco a nuestra web applelianos.com donde también se escuchan los directos que hacemos con los podcast ( Applelianos - Al Borde De La Cama - AppWars ) a las 23 horas España, y que nuestro chat de los directos se encuentran en un grupo creado por nosotros exclusivamente para los Directos. Este es el grupo de Telegram donde podéis uniros ( https://t.me/ChatEnDirecto ) para interactuar libremente con nosotros y compartir impresiones y todo lo que os ocurra, podéis dejarnos notas de audios que siempre nos hacen mucha ilusión. También tenemos otro grupo de Telegram con mas de 150 personas ( https://t.me/ApplelianosPodcast ) donde dialogamos de todos los temas las 24 horas del día, también estamos todos los integrantes del podcast, nos podéis preguntar si tenéis alguna duda y compartir experiencias de todo tipo, no tenemos normas, solo respetar la opinan del otro y no faltarnos el respecto. Informacion de los compañeros Apple Coding https://itunes.apple.com/es/podcast/apple-coding/id1000199274?mt=2 NASeros https://itunes.apple.com/es/podcast/naseros-podcast/id1019402412?mt=2 El cuarto Oscuro https://itunes.apple.com/es/podcast/fotografia-en-cuarto-oscuro/id1092871719?mt=2 Voces Nocturnas https://itunes.apple.com/es/podcast/voces-nocturnas-pod/id1132982206?mt=2 Los Joseles https://itunes.apple.com/es/podcast/los-joseles/id1100642626?mt=2 Al borde de la cama https://itunes.apple.com/es/podcast/al-borde-de-la-cama/id1021123865?mt=2 Twitter Aldo : @Aldo_Medina Twitter Adrian : @ALGASpain Twitter julio : @jcfmunoz Twitter josan : @macjosan Twitter Carlos Castillo : @Alamustia Twitter Lucas : @BoleaLucas Twitter Joze : @GeekJoze Twitter sonia : @soniexx1 Twitter Al Borde De La Cama : @AlBordeDeLaCama No te pierdas nuestros Podcast diarios y en directo sobre el mundo de la tecnología. http://www.applelianos.com/applelianos-radio/ Además, no te olvides de visitar y suscribirte en nuestro canal de YouTube Applelianos.

Peter Droppers said, the only things that evolve by themselves in an organization are disorder, friction, and malperformance. In a similar vein, it seems that businesses and organizations naturally tilt towards complexity, much to the dismay and frustration of the people and those who interact with them. You can’t beat complexity with more complexity. Ken Segall joins me today to share how leaders have to think simple to counteract complexity in their organizations. Ready? Let’s do this!   Key Takeaways: [1:03] Learn more about Ken Segall, author of The New York Times bestseller Insanely Simple and the new sequel, Think Simple. [3:14] What inspired the creation of Think Simple following Insanely Simple? [6:21] What is it about simplicity that makes it so hard for organizations to stick with or cling to? [10:23] Why simple solutions or simple creative efforts are typically overlooked. [15:45] What has surprised Ken about big companies and simplification? [21:08] Hear about Ken’s experience with writing Think Simple. [30:03] Ken shares his view on what made Steve Jobs special. [31:58] The 85% solution for beating complexity.  [36:51] The one thing Ken wants listeners to remember about him and his body of work.   Mentioned in This Episode: Ken Segall Books by Ken Segall Think Simple Insanely Simple Brian Hartzer, Westpac CEO and Huge Fan of Simplicity Steve Jobs

Ken Segall, who worked with Steve Jobs as ad agency creative director for twelve years, talks with Lindsay about Apple, Mad Men, and his former life as a drummer in an Italian band. Read THINK SIMPLE: http://bit.ly/28NuyOl

Ken Segall is a former Apple adman who worked closely with Steve Jobs for more than a dozen years. Segall is the guy who put the “i” in iMac and worked on the famous “Think Different” campaign. The big lesson he learned from Steve Jobs was keeping things simple. But how exactly do you keep things simple? Segall went out and found 40 business folks who keep things straightforward. His book based on those interviews is called Think Simple. We talk to Segall about some of those lessons, how Steve Jobs kept things uncomplicated and about how Apple is doing these days without him.

Australian govt installing 'traffic lights' in pavement for smartphone safety Samsung is working on a foldable smartphone Kogan tipped for $50 million IPO Apple iOS update fixes bricked iPad Pros Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity Apple Campus 2 Drone Video Shows Progress on Main Building With New Solar Panels, Windows iPhone 7 Series Said to Have 32GB, 128GB, and 256GB Storage Options --- Send in a voice message: https://anchor.fm/aussietechheads/message

Australian govt installing 'traffic lights' in pavement for smartphone safety Samsung is working on a foldable smartphone Kogan tipped for $50 million IPO Apple iOS update fixes bricked iPad Pros Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity Apple Campus 2 Drone Video Shows Progress on Main Building With New Solar Panels, Windows iPhone 7 Series Said to Have 32GB, 128GB, and 256GB Storage Options

È uscito il film di Aaron Sorkin su Steve Jobs (intitolato: "Steve Jobs"), e scopriamo un sacco di cose sullo sceneggiatore più famoso di Hollywood grazie alla nostra ospite https://twitter.com/naimablu Alice Cucchetti.E poi Aldo riesce a trovare un po' di tempo e di fiato per parlare di "Il figlio di Saul", che diventerà il film di riferimento sulla Shoa per il prossimo decennio almeno.Alcune cose che son venute fuori durante la puntata: per esempio, durante la tavola rotonda organizzata dall'Hollywood Reporter https://youtu.be/Yy3eCljyp6g Aaron Sorkin mente riguardo la veridicità dei fatti raccontati in "Steve Jobs".«C'è un confine sottile tra la licenza creativa e il non avere idea di ciò di parli»: http://kensegall.com/2015/11/bidding-adieu-to-steve-jobs-the-movie/ l'opinione di Ken Segall, che ha conosciuto e lavorato con Steve Jobs, sulla sceneggiatura di Aaron Sorkin.http://www.fastcompany.com/3052103/innovation-agents/why-the-steve-jobs-in-aaron-sorkins-movie-could-never-have-saved-apple Perché lo Steve Jobs di Sorkin non avrebbe potuto salvare Apple: il pezzo di Rick Tetzeli, che ha scritto una biografia sul personaggio decisamente migliore di quella da cui è partito il film di Sorkin.La tempesta di neve sulla costa est degli Stati Uniti: il pezzo di http://www.rivistastudio.com/standard/una-tempesta-nordamericana/ Giulio, il pezzo di http://www.wired.it/attualita/2016/01/25/new-york-bufera/ Fabio.

Former Apple ad consultant Ken Segall says Apple considered killing pro products, LG puts buttons on the back of their new phone and the Ubuntu Edge looks unlikely to reach it's crowdfunding goal. If you're listening on the go, check out munchtech.tv/mobile to find out more about our mobile applications. Enjoy the show? We'd appreciate if you could leave an iTunes rating or review to let us know!

Episode Show Notes jeffsanders.com/005 Learn More About the Show The 5 AM Miracle Podcast Free Productivity Resources Join The 5 AM Club! Connect on Social Media Facebook Group • Instagram • Twitter • LinkedIn Episode Summary Your morning routine is likely the number one factor in determining how successful your day will be. In today's episode of The 5 AM Miracle Podcast I discuss 3 habits to adopt for a powerful morning ritual. How you begin your day matters and I believe there is a lot you can do – starting TODAY – to improve your whole life, beginning with an intentional morning ritual. Resources Mentioned in the Show Zebras & Cheetahs by Michael Burt and Colby Jubenville [book] Water Before Coffee [blog post] Burst Training with Dr. Josh Axe [YouTube video] Heart Rate Training [blog post] Heart Rate Training by Roy Benson and Declan Connolly [book] Insanely Simple by Ken Segall [book]

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn't just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently... and simpler about the brands that you work with. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel. Running time: 44:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is coming on May 21st, 2013. In conversation with Ken Segall. Insanely Simple. Ken Segall's Observatory. Scoopertino. Follow Ken on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel. Tags: advertising podcast apple blog blogging brand business book david usher digital marketing facebook imac insanely simple itunes ken segall marketing marketing blogger marketing podcast online social network podcast podcasting social media steve jobs think different

Ken Segall, the marketing genius who put the "i" in iMac, iTunes and other Apple products, has worked with some of the world's largest corporations, including BMW, IBM and Intel. Join Ken and Kelly as they talk about how focus and simplicity can bring new power to your brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moe Abdou founder of 33voices interviews the author of book Insanely Simple, Ken Segall.

Ken Segall is the author of 'Insanely Simple - The Obsession That Drives Apple's Success'. Ken worked closely with Steve Jobs for many years and understands the minds of Steve and Apple. Ken readily shares great inside stories, and expounds on Apple's drive for simplicity.

Ken Segall, the marketing genius who put the "i" in iMac, iTunes and other Apple products, has worked with some of the world's largest corporations, including BMW, IBM and Intel. Join Ken and Kelly as they talk about how focus and simplicity can bring new power to your brand. And get a preview of Ken's June 7 talk at the Mid-America Corporate Growth Conference in Kansas City. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the 12 years advertising executive Ken Segall worked closely with Steve Jobs, he named the iMac, and also helped develop Apple's famous Think Different ad campaign.   Ken has a new book out, titled, Insanely Simple: The Obsession That Drives Apple's Success.  And in this episode of The CultCast, Ken regales us with stories about what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.