Podcast appearances and mentions of Laura Fitton

Today, the battle over reproductive rights is is now a battle moving online. Then, as the clock ticks - Big Tech Legislation is coming down to the wire. And Apple AI - is it really a game changer, and when will it arrive? I'm with Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch -

The UK is adjusting its online safety bill so platforms can't pull down content without review. "Democracy depends on people's access to high-quality journalism,” said the British Culture Secretary. Then, it was promoted as a slugfest, but in the end, Tucker Carlson giggled and made wild pronouncements, while Ben Smith was painted into a corner of being reasonable and factual. Maybe that was the way it was supposed to go. And if you've ever wished for crazy low prices, then WISH was your app. Only turns out - it was a scam. Ouch. I'm Laura Fitton and this is Future Forward. I'm Steven Rosenbaum, let's launch!

So let's start with one thing, this is a podcast and we feel no requirement to be objective. Which is why we can say, without equivification that we think the Supreme Court's decision overturning roe vs wade is horrific and indefensible. How did it happen, how does it seem so many people are both overwhelmed by and tuned out of the news? Today a Reuters survey may have some clues. SR: And Facebook effectively pulling out of the newest business may be part of the equation. I'm Laura Fitton and this is future forward. I'm Steven Rosenbaum let's launch.

Doctors and Tech / Future Forward Special Edition. Today, health care has a massive and growing footprint in the digital world. Dr's are being replaced by AI, Famous Doctors are getting into NFT's And medical security and privacy hangs in the balance. Today, a special Future Forward - Health Care's Drive to Digital This is Future Forward, I'm Steve Rosenbaum and I'm Laura Fitton, let's launch!

On Thursday, a piece of media history was made. The January 6th Committee held it's first live, prime team hearing. It was a careful, thoughtful, unfolding of the events of the day. What was done, and what wasn't done. And, much like the opening of a complex trial - it had just one objective. To convict Donald Trump of knowingly urgent mobs to the capital, and then in conjunction with the proud boys and oath keepers -to set them to attack the seat of US government. Today, we'll unpack the first of six hearings, and why Fox News choose not to cover what was clearly a news event. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch

Today - Sheryl Sandberg leaves Facebook - What Legacy does she live behind? Then, How Harmful Is Social Media? Open AI and Dall-E, how to manage and limit AI's danger. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum - Let's Launch How Harmful Is Social Media?https://www.newyorker.com/culture/annals-of-inquiry/we-know-less-about-social-media-than-we-think Sheryl Sandberg's Legacyhttps://www.nytimes.com/2022/06/02/technology/sheryl-sandberg-legacy.html How One Billionaire […]

When an AI calls you a cheater, is there any way to fight back? Then the very murky 4chan, who owns it? Data boarderless? big tech takes sides. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, let's launch!

Today - Apple has SO MUCH NEWS - and some of it good. Meanwhile, the stock market punishes tech. Is the downward slide over? And glitch sells to fastly. The good guys win. I'm Steven Rosenbaum and this is Future Forward. I'm Laura Fitton, Let's Launch!

Today - we're going to take a look at The Supremes Greatest Hits. And we'd don't mean the R&B Band. We're talking the Supreme Court. Supreme Court to block Texas' controversial social media law. The Court is about to flood New York's Streets with Guns. And of course, Row Vs. Wade. I'm Laura Fitton and this is Future Forward and I'm Steven Rosenbaum. Let's launch

Today - Air BnB is reacting to the receding COVID threat, but will it work? Then, Netflix had a big wakeup call with subscriber losses, but there may be cultural issues roiling the worlds largest streamer. And finally Snap has a new selfie drone. Is it cool, or is it a digital stalker, or both? I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, let's Launch!

Today - the Digital Services Act Aims to crack down on misinformation and mandate transparent practices. Sounds good? It is, for Europe. The US, not so fast. Then, DJI is the leading drone company in the world. For a few hundred bucks you can great a flying robot and take to the skies. But DJI is a Chinese company, and now their use in the Ukraine is getting some serious criticism. And Finally - If I give my computer a thumbs up, or wave away a screen - will it work? Now Zoom is saying yes to gesture recognition. Who will be next?I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch.

Today - Scientists, Billionaires, Futurists, and Philosophers converge on Vancouver, BC - gathering for the first MainStage TED Talks conference in almost 3 years.And - we'll take you insider. We'll share some the talks that galvanized the room, an dig Into Climate Science, Ukraine, and Majestic Robots.I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch.

Today - rocket ships, self driving cars - and now Twitter. What's Elon up to? And - will he impact the mid terms? We'll investigate. Then - Obama on misinformation. He says he underestimated the threat. I'm Laura Fitton and this is Future Forward I'm Steven Rosenbaum- let's launch

Today, after Staten Island's historic unionization vote, will other Amazon employees follow suite? Then, Florida Governor Ron DeSantis is taking on Disney… and he's got Fox News leading the charge. But if Fox is ‘anti Disney- why did they sell for 71 billion dollars in 2019? So, in todays environment, can corporations take political stands on issue? And what if they done? I”m Steven Rosenbaum and this is Future Forward. I'm Laura Fitton, let's launch!

Today - A landmark loss for big Tech in the European Union Given the president setting nature of GDPR, is the US Next? Then, Russian Hacking and Microsoft Bribes…. I'm Laura Fitton, and this is Future Forward I'm Steven Rosenbaum, Let's Launch - Big Tech Legal Battles Brewing  Big Tech attacks tough EU measures aimed […]

Today, we're back from Austin, with lots to share. Then, the info war in Ukraine is now the front page of the internet. And, What big Tech Got Wrong, and how we can reboot it I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch!

Today, Technology is increasingly getting unionized - but will that foster or slow innovation? Then, SXSW is back after 3 years, and we've got our intrepid reporter to eat some BBQ. And TikTok is front and center in the War in Ukraine, with complicated mixed results. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch.

Today - around the world - the connected web is giving new power to individuals who want to support Ukraine in a time of need. Then - a look at Kentucky and why its teacher's retirement system invested in a Russian bank and lost their money. And, finally, we look at SXSW, its upcoming return being in person in Austin and the controversies that swirl around its Texas home. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, let's launch!

Today - we'll talk about Ukraine, thought the eyes of Social Media Then - Hackers, on both sides, are fighting a cyber war. And, The Global Political situation, and - how Trump's Support of Putin is leaving him ostracized. I'm Laura Fitton, and this is Future Forward. I'm Steven Rosenbaum, Let's Launch!

Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognised that software built on Twitter's API was going to change the world. --- Send in a voice message: https://anchor.fm/business-of-software/message

In this episode of the Growth Enablement Madness Podcast, we sat down to chat with Laura Fitton, the Founder of Enough.co! Laura helps companies better understand how their earnings, spending, savings, and investments impact the ongoing climate crisis. The goal is to help educate businesses on climate-friendly business growth with the hopes of slowing, stopping, and eventually reversing the climate crisis.Other topics discussed during the podcast include: Why it is vital for companies now more than ever to make climate-friendly business decisions. Where the climate economy currently impacts modern growing businesses. Tips and strategies on how to create a climate plan for your business. RELATED LINKS Connect with Laura on Twitter and LinkedIn! Learn more about Enough.co here. Check out the BrainSell blog for all things Growth Enablement!    Intro and Outro music by Sam Ward.

Created by Laura Fitton, Enough.co exists to explain and evangelize market-driven shifts that bring speed and scale to the climate crisis fight. Laura merges her environmental science and policy degree with her expertise as a tech CEO/Founder, author, professional speaker, and recognized trailblazer in communications, community, and social media. http://enough.co http://enough.co/climate-jobs No Shaming, No Blaming and Every Little Bit Helps. #Interview #talkshowhost #localbusiness #Green #ClimateEconomy #ClimateRisk #ClimateCareers#EnoughCo #EnvironmentalSocialJustice #XOTV.me

Happy and consequential Martin Luther King/Civil Rights Day to you. After the 2020 we had, I can’t think of an MLK day more poised between worlds than this one. So much of the racism and white supremacy that had long been conveniently ignorable to us white folks finally became completely un-ignorable. Thank god! Today feels like a day to mourn all the losses and pain and separation that became inescapable to almost all of us. AND it feels like a day to hope for much, much better times ahead. For all Americans. In honor of the day we were going to re-release the HERE.together episode we recorded right after the murder of George Floyd. In that episode from May, Kelly and I struggled with coming to terms with our own ingrained racism, our new understanding of anti-racist thought and action, and called on our whole community to do the hard work of acknowledging, grieving and moving forward - individually and together. Seemed like an appropriate convo to re-visit. But our friend, pod guest and super H.ttie Laura Fitton reminded us this morning that today is a day for white folks to pass the mic and make way for the voices of people of color. Today cannot just be a day about white folks grappling with racism or anything that looks like virtue signaling. So, instead… we’re releasing this micro episode to help you find other listening, reading and viewing experiences... Awesome content that was not made by a couple of white folks. Enjoy our curated recommendations. Check this link for show notes that include all our recommendations and more. --- Send in a voice message: https://anchor.fm/here-together/message

How are you, dear listeners? We are recording this on Sunday, November 8th. This has been a week full of all the feels... the stress and joy and fear and sorrow and hope. We hope you are coping and coming through it ok. We checked in with a couple of our besties yesterday to process all these feelings and find out what comes next. We know that not all of you are political junkies like Charles has become. And many of you are likely ready to move on, with fewer phone calls, fewer flyers in your mailbox. But more people followed this election closely than ever before. More people voted than ever before. By all accounts, it was the most important, most consequential election in a generation. Our generation. All that said, we want to check in with you AND share with you a couple of stories from some dedicated women who were engaged in the election. Their stories are personal and emotional. We think they will touch you. Joining us this week, we have pod fave Laura Fitton back to talk about what makes this election different and why her belief in our new Vice President Elect is so deeply, deeply personal. For those of you who don’t remember, Laura is a serial entrepreneur and problem-solver. A college chum from Charles's Cornell days, Laura took her smarts and passion and created her own internet start up about monetizing and promoting brands on Twitter. She sold her company to a large inbound marketing company, freeing her up to address climate change through the Enough Company and then the pandemic with the The PPE Index. The throughline in all her ventures was seeing a need and deciding to do something to meet it. (If you see something, do something!) In this episode Laura talks about her realization that black women are the backbone of our democracy and what she did to help amplify their voices and work. And, because we’re not done protecting the vote and protecting democracy... We also have - we are beyond thrilled to say - Kelly's BFF from high school, Elise Durham. We’ve been promising that you’d get to meet her and we finally get to deliver on that. She lays it down on the Founding Fathers, voting in Georgia, and moving forward together. Elise works for Atlanta Mayor Keisha Lance Bottoms as the Director of Communications at Hartsfield-Jackson Atlanta International Airport - the world’s busiest airport. Before that, she was a TV news producer, as well as running communications for Morehouse College and Florida A&M University. She was also Kelly's high school’s mascot Leo the Lion in their senior year. We are so happy and excited to talk with her, and you’ll hear why. She’s a smart, savvy badass we know you’ll enjoy. Use this link to see full show notes and photos of the guests. --- Send in a voice message: https://anchor.fm/here-together/message

Our guest this week is serial entrepreneur and problem-solver Laura Fitton. A college chum from my Cornell days, Laura and I spent a lot of time together at Cornell Outdoor Education leading backpacking trips, teaching rock climbing and developing our communication and leadership skills. Even back then, Laura stood out with her intelligence, drive and courage. Those characteristics showed up in the first thing she chose to do after college. She got a job cooking for an educational program on a tall ship sailing back and forth across the Atlantic. She took that job despite being prone to sea-sickness because she believed in the Sea Education Association and its mission. Laura eventually took her smarts and passion and started her own internet start up called oneforty.com after the original character limit on then-nascent Twitter. She sold her company to a large inbound marketing company and got to host a major annual conference featuring some pretty amazing speakers. I’m not sure, but I think she was the one who booked Michele Obama. Laura went on to start a company to address climate change (the Enough Company) and the pandemic (The PPE Index). The throughline in all her ventures was seeing a need and deciding to do something to meet it, with her trademark intelligence and empathy. This episode started off talking about the nature of entrepreneurship but ended up diving into the nature of evil and how to avoid it. No, seriously… the nature of evil. So be prepared to get inspired, enlightened, and frankly, a little challenged. There are some very clear calls to action in this episode. --- Send in a voice message: https://anchor.fm/rocketfeather/message

For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought were relevant to the COVID-19 discussion). Now, we see that our silence on the topic of Black Lives Matter was akin to saying, "This is not our problem." This was wrong and it took a Diversity, Equity & Inclusion facilitator, Karlyn Percil of KDPM Consulting Group, calling me (Tara) out on this silence to knock me out of my comfort zone (and white fragility). So, Stef and I sat down and decided that we need to do the work and speak up about it and that this podcast was a fantastic place to start. This episode is the introduction to a series (which will be as long as it needs to be) of conversations with Black professionals in various parts of the marketing industry on their experiences, perspectives and insights into how marketing - as an industry, an institution and as a practice contributes to the perpetuation of white supremacy and anti-Black racism. In this episode, we mentioned the following resources to check out: Adweek article on the lack of Black representation in the advertising, PR, and communications world: https://www.adweek.com/agencies/a-brief-rundown-of-racism-within-advertising-and-why-its-still-happening-today/ The Publicis stats (Adweek): https://www.adweek.com/digital/publicis-groupe-us-diversity-data-7-actions/ Open Letter to the Ad Industry from 600+ Black professionals (Adweek): https://www.adweek.com/agencies/600-black-advertising-professionals-demand-meaningful-action-from-leadership-in-open-letter/  The original letter: https://docs.google.com/document/d/1yVH9y0geSyJmpqUH2utaK7x1Salq5CE5IIkx0HHCGuM/edit Nathan Young of Periscope Group (founder 600&rising): https://twitter.com/notnathan Bennett D. Bennett of Aerialist (founder 600&rising): https://twitter.com/BennettDBennett 600&Rising: https://600andrising.com/ Nate Nichols of Palette Group (founder of the Allyship and Action summit): https://twitter.com/thenichols The initial Allyship and Action summit recording on YouTube: https://www.youtube.com/watch?v=u6s3vhTLXDM Register for the upcoming summit on August 4: https://www.freelancercybersummit.com/events/allyship-and-action  

Today’s guest is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. In 2009, she founded the Twitter App Store oneforty.com, bringing order to the chaos of Twitter’s nascent app ecosystem. Just two years later, she sold it to HubSpot where she worked for many years on influencer relations and the INBOUND event. As an Inbound Marketing Evangelist, she has shown companies how to grow by helping people buy instead of cramming marketing messages down their throats. She is a professional speaker, lead author of “Twitter for Dummies,” and was one of the first to evangelize Twitter’s significance for business, culture, and beyond. She has lectured at Harvard Business School and MIT Sloan School of Management, has been quoted in dozens of national publications, and raised $25,000 for Charity: Water in December 2008 in the first-ever “donate by tweeting” charity campaign. Building on her environmental science and policy degree, she founded the Enough Company to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight. Please join me in welcoming Laura Fitton aka @Pistachio. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: her thoughts on leadership: “Leadership is discovering what unique perspective you have that resonates with other people. It is also about being in the right place at the right time, with the ability to speak up.” how she associates leadership with when ideas are propagated in the world. her experiences with being bullied and how she sees empowerment in it now. how active blogging gave her recognition in the tech and marketing world and how that led to her sharing of Twitter’s business value with some of the top names in the marketing world. her experience at Hubspot and with Inbound. the throughline of environmental activism in her career. Links Laura Fitton on LinkedIn and Twitter. www.enough.co Books mentioned in this episode: “Twitter for Dummies” by Laura Fitton, Anum Hussain, and Brittany Leaning Other Resources: Learn more about Carl Sagan. Listen to my interview with Seth Godin. Learn more about Guy Kawasaki. Learn more about Jason Jacobs and his My Climate Journey podcast. Learn more about Jason Calacanis. Listen to my interview with Jordan Harbinger. About Robbie: Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategist who has been recognized as a “networking expert” by Inc., Forbes, Harvard Business Review Ascend and Lifehacker. He helps event organizers and associations inspire life-long membership by creating welcoming and inclusive participant experiences. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly. He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking. Watch his TEDx “Hate networking? Stop bageling and be the croissant!” at www.

Today's guest is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. In 2009, she founded the Twitter App Store oneforty.com, bringing order to the chaos of Twitter's nascent app ecosystem. Just two years later, she sold it to HubSpot where she worked for many years on influencer relations and the INBOUND event. As an Inbound Marketing Evangelist, she has shown companies how to grow by helping people buy instead of cramming marketing messages down their throats. She is a professional speaker, lead author of “Twitter for Dummies,” and was one of the first to evangelize Twitter's significance for business, culture, and beyond. She has lectured at Harvard Business School and MIT Sloan School of Management, has been quoted in dozens of national publications, and raised $25,000 for Charity: Water in December 2008 in the first-ever “donate by tweeting” charity campaign. Building on her environmental science and policy degree, she founded the Enough Company to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight. Please join me in welcoming Laura Fitton aka @Pistachio.   In this episode we discuss: her thoughts on leadership: “Leadership is discovering what unique perspective you have that resonates with other people. It is also about being in the right place at the right time, with the ability to speak up.” how she associates leadership with when ideas are propagated in the world. her experiences with being bullied and how she sees empowerment in it now. how active blogging gave her recognition in the tech and marketing world and how that led to her sharing of Twitter's business value with some of the top names in the marketing world. her experience at Hubspot and with Inbound. the throughline of environmental activism in her career. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 190

This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis. We’ve got a brand new format that will give you a much clearer insight into digital strategies from here on out! Our guest this week is Laura Fitton, who is the Principal and Founder of The enough company. Her aim was to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight. Her approach merges her environmental science and policy degree with her expertise as a tech CEO/Founder, author, professional speaker, and recognized trailblazer in communications, community, and social media.  Once upon a time dubbed a "Queen" of Twitter, Laura “@Pistachio” Fitton led the team that wrote ‘Twitter for Dummies’ and founded oneforty.com (acquired by HubSpot) in 2009 when she recognized that software built on Twitter’s API was going to change the world. Laura is credited with convincing the likes of Guy Kawasaki and thousands of tech execs that Twitter would have real business, media, and cultural value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.  Laura has lectured at HBS and MIT-Sloan and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek, and The Wall Street Journal.  She also once raised $25,000 for charity December 2008 in the first-ever "donate by tweeting" charity campaign. Here’s a rundown of what was discussed on the podcast: 3:00 - Coronavirus COVID-19, fake news, and climate change. 4:44 - Confirmation bias. 6:00 - Where misinformation comes from and who is spreading it. 8:24 - Laura Fitton on the information bubble around climate 10:09 - How do people like Laura stop preaching to the choir? 12:33 - Larry Fink’s annual letter to CEO’s. 14:00 - BlackRock’s letter was a trickling down of environmentalism. 15:34 - What is needed to create significant movement in changing behaviors. 16:16 - What else needs to be done to fight climate change. 18:20 - Climate awareness post coronavirus.  20:00 - Longterm planning for climate awareness 23:00 - The silver lining of a crisis.  30:00 - Temperature check on our new podcast format. Links: The Enough Company: https://www.enough.co Want to save the environment, eat less meat: https://www.mentalfloss.com/article/560548/want-save-environment-eat-less-meat Coronavirus dashboard: https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6 Impact of global warming on human fatality: https://www.scientificamerican.com/article/global-warming-and-health/ Coronavirus: The Black Swan of 2020 https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753 Black Rock - Larry Fink’s letter to CEO’s https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter New York Times cover’s Larry Fink’s letter on the Daily https://www.nytimes.com/2020/01/14/business/dealbook/larry-fink-blackrock-climate-change.html Project Drawdown https://drawdown.org/ Laura - https://twitter.com/Pistachio Enough Company - https://twitter.com/enoughcompany Be sure to follow her on Twitter and LinkedIn! --- Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Stefani at @stefanif. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Stefani Forster and Tara Hunt, editing by Joe Pacheco.

In this episode we have special guest , owner of Dolce Vita Media, a Consulting/Business service. In this episode we discuss branding, promotion and the various levels of strategy needed to "get noticed”. We discuss the influence of social media and how to leverage it for marketing campaigns. We breakdown the marketing industry and the importance of “always selling”. We wrap the episode up with quotes from Laura Fitton, Simon Sinek & Seth Godin.

Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot.  Show notes: https://www.socialmediaexaminer.com/132

In this episode we talk to Laura Fitton from Hubspot--aka @Pistachio--about how you can use inbound marketing tactics to generate more online leads. Laura talks about how to best use Twitter, Facebook, and other inbound methods to build your list and grow your company. http://www.themarketingagents.com/30

John Jantsch of Duct Tape Marketing interviews Laura Fitton, Inbound Marketing Evangelist at HubSpot.

John Jantsch of Duct Tape Marketing interviews Laura Fitton, Inbound Marketing Evangelist at HubSpot.

Audio File:  Download MP3Transcript: An Interview with Laura Fitton CEO and Co-founder, OneForty Date: April 25, 2011 NCWIT Entrepreneurial Heroes: Interview with Laura Fitton [musical introduction] Lucy Sanders: Hi, this is Lucy Sanders, the CEO of NCWIT, the National Center for Women In Information Technology. This is the next interview in a series of interviews we've had with women who have started wonderfully successful tech companies. We're always interested to catch up with our latest entrepreneur and see what she's doing. With me is Larry Nelson, W3W3.com. What's going on at W3W3, Larry? What's the news? Larry Nelson: Well, I'm trying to learn more about Twitter. Other than that, things are going good. We've got a number of business people who tune into the various shows with NCWIT. It's not only business leaders and parents, but also many young women who listen for some great ideas. Lucy: Today we're interviewing someone who is known as the Queen of Twitter, Laura Fitton. I guess that's why you said something about Twitter, isn't it? [laughter] Well, you need to get the number right in your Twitter. Larry: I was just trying to check her out there. Lucy: We're interviewing somebody who is known as the Queen of Twitter, Laura Fitton. Laura Fitton: [laughter] I think Lady Gaga deserves the crown now. Lucy: Lady Gaga! Laura: Once upon a time. Lucy: [laughter] That would be great, maybe we should try to interview Lady Gaga. Any way, Laura is the founder of oneforty.com. Oneforty.com helps people understand Twitter and the exploding ecosystem of applications and services built on it. Oneforty.com has been called the "app store" for Twitter by TechCrunch and others. It's really a place to find awesome tools that really help you use Twitter, not just in ways for yourself but also for your business and so forth. I went and looked at some of the apps there and it just shows how much I need to catch up on the world of Twitter. [laughter] Laura: It's so true. We started out the Consumer App store and quickly learned from our users that they need us to cut through all the noise and provide them with reporting, with solutions to streamline their social business. Oneforty.com is really the place where tool providers, experts, and business leaders are sharing all their advice and lessons learned regarding social business. If your business needs to be getting into social media, this is the place to start. Lucy: Well, Laura, we're really happy you're here today. Maybe you could start off quickly telling us the latest news from oneforty.com. I think it's a place that most of us really need to know about. Laura: Sure! Thank you. In the last four months, we've done a pretty significant pivot, again user-led. We offered people a little thing we called "Toolkits," which were these humble little lists. The idea was, well you're using Twitter online but you're also using it on your phone and a few other places, using a lot of different tools. People came in and said, "Well, here's how to market a car dealership," "Here's how to market a restaurant." Or, "Here's what a realtor needs to know about social media and social business." So we responded to our users like any good startup does. In the last three weeks, we have completely relaunched the site centered around four business personas. All of the directory is still there, but we're really focusing it on connecting people with what they need to streamline and scale social. Lucy: So oneforty.com three weeks ago had a relaunch? That's pretty exciting news. Like I said, the site was just great and I really enjoyed looking at it yesterday. Laura: Thank you so much. The other thing that's new is that I was just on a webinar where I gave a sneak preview of some products that we're just launching that put everything you need for social all in one place-tools, all the workflow, all the guides on what to do next. Kind of training wheels for social engagement, making it really easy. Lucy: So Laura, it's really pretty exciting times at oneforty.com. Thanks very much for telling us all about the new site launch three weeks ago. It's really a great site and we really appreciated taking a look at it earlier this week. One of the things we like to find out from our entrepreneurs is how they first got interested in technology, as well as ask them a follow-up question to that where we ask them to look into their crystal ball regarding which technologies they think are out there that will change things even more? Laura: Awesome. Well I was a kid who was really into science, so I came to technology through science. In fact, my degree is in Environmental Science and Public Policy. I always played around with consumer web technologies, but never got involved in software development or anything like that, quite up until I did the startup. So it was a very odd choice for me, because I'd never seen software built. I knew tons of people in the interactive industry who did build software. I had lots of friends who had invested in it, had worked at startups, had run startups. But I myself had never done it. My connection to startups was that I was kind of a communications consultant. I did a lot of work on helping people to present and speak more effectively. And obviously entrepreneurs are constantly on the hot-seat having to present, so I stayed very close to the startup community but never dove into it myself. Long story short, I moved to Boston in 2006 just in time to have my second kid. They're like 14 or 15 months apart. I've no business network up here and I have to restart that communications consulting firm after nearly two years out of the market. So I get into blogging. I hear about this Twitter thing. I blog how stupid this Twitter thing is, around March 2007. And then two months later, the nickel drops and I say, wait a minute. I can surround myself with successful, interesting people and still be this home-based mom of two kids under two, and yet stay motivated and inspired throughout my workday. And that is exactly what appealed to me about Twitter when Twitter finally did appeal to me. Then I got so emphatic over how so much it was changing my life and how amazing and exciting it was for me that I just ran out there with this blog post called, "Ode to Twitter" on something like August 11, 2007. I mailed it to Guy Kawasaki, who, believe me, had never heard of me. And I just started telling everyone who would listen. To my great luck, Guy Kawasaki did listen and then turned around and trumpeted to the rest of the world. So in this very short time, I went from not even really knowing what the term "web 2.0" means in March 2007 to being profiled by the author of "Naked Conversations," one of the first major books in the space, less than a year later in April 2008. The next month, Wiley is coming to me asking me to write "Twitter for Dummies." I'm relaunching my communications consulting firm as a Twitter for business consulting firm, which was a little insane to do in September 2008. It was still really early on the concept and I'm just incredibly lucky that I staked my career on Twitter and not on one of the competitors like Pounce or Plurk, most of which have dried up or disappeared. I got very excited about a technology, because it made huge personal and professional changes in my life. It's like the classic adage to follow your passion and you can't go wrong. I was still was dragged into it kicking and screaming, though. For four months after having the idea for oneforty.com, I was trying to pawn it off on somebody else. But hey, you go build the startup and I'll advise. I'm smart enough to not do a startup. I know they're kind of hell. I'm in the middle of a divorce and have two very young kids. (They were two and three at the time.) And yet I failed at quitting it. I kept trying to quit it and I kept failing at quitting. So in March 2009 I finally started it up in earnest and it's been two years now. Lucy: You know, your comments kind of lead to our second question. Larry: Boy, I'll say, is that a fact. Here you came into this thing through science. You've been through all the different types of things, you knew you wanted to give it up. But... Lucy: And she tried to not be an entrepreneur. Larry: Yeah, exactly. Laura: I tried so hard. I'd worked for a startup in my 20s and the guy was nuts. [laughter] Laura: I've worked with a lot of entrepreneurs and I love entrepreneurs. You have to be fundamentally out of touch with reality on some level to be an entrepreneur, because otherwise you would know that your idea can't possibly work. You need enough detachment from that to be able to go make it work. Which is great, but boy, it puts you into some weird places, doesn't it? Larry: Boy, I'll say so. What is it about entrepreneurship that makes you tick? Laura: I don't know, because I never thought I was an entrepreneur until this happened. [laughter] I have mad curiosity. I love to see things for myself. One of the people who has been kind enough to mentor me is Tony Hsieh, who is the CEO of Zappos. I won't be able to remember exactly what they were, but he asked me three very simple framing questions when I was kind of whimpering and whimpering and saying that I couldn't possibly be the CEO. It was, "Do you have that natural drive and curiosity?" "Do you want to see things for yourself?" And one other thing. He said, "If you have that, you're good. Everything else, you can learn." Lucy: Zappos is a great company. I just ordered my son four birthday shirts from them. Larry: Oh, all right! [laughter] Laura: That's the [inaudible 9:00] , girl. Tony is a fantastic human being, very generous with what little time he has. Lucy: It sounds like Tony definitely supported you on your way on your career path. Do you have other role models or mentors or other people who influenced you? Laura: I was carried by this net, literally my network. When I first did my angel pitch, there were a few people I knew in the investment community who charitably dialed in to hear it and asked me leading questions to help me understand what I was missing. One of them was Christine Herron, who at the time was with First Round Capital and now is with Intel Capital. She literally had to ask me in my first angel pitch, "Laura, where's the pricing coming from?" And I didn't even know what the word "pricing" meant at that point. [laughter] I was that naive. I tried to answer it. Later another person-again, these were friends because of social networking-Dave McClure was kind enough to take the time to listen to the recording. He asked, "Do you know what Christine was trying to tell you, Laura?" I said candidly, "No." And he explained it to me. So I was carried by this huge network of cheerleaders and supporters and mentors. One of the weird, kind of, "rags-to-riches, Cinderella" aspects of all of this is, I was so completely unknown, and then a year later I was in a book by Seth Godin and I was being mentored by Seth and by Guy Kawasaki and by people whose blogs I'd been reading for a long time and looking up to. And it actually took awhile to come to terms with accepting that. Like I felt guilty. I felt like, why am I getting all this time from all these busy people, there's nothing that special about me, I'm just sort of whatever. And then the way I came to peace with how incredibly generous the world was being with all of this was just like, OK, maybe they see a chance to get something done in the world by helping me get it done. So my responsibility to pay back the debt of all this mentorship is not only to do mentoring when I finally have bandwidth to do it, but to follow through and to make sure I realize the riches I've been given and try to create something with it. So that's been incredibly powerful to keep me going. Lucy: Well, and you know this interview is part of a give back. We have had a lot of people listen to these interviews, we have a social networking campaign with Twitter right now, on this interview series, so we really thank you for being with us and giving some of that advice back. Laura: Thanks. Larry: Well you know with all of the neat things you've done, Laura, what is the toughest thing that you've ever had to do in your career? Laura: That is such a great question. I was going to say that, the days after you run into a wall, because make no illusion, you run into a wall time, time and time again when the start-up [inaudible 11:46] , you fail all the time. Investors flake, co-founders drop out, people you hired don't work out, whatever. It's constantly running into a wall. And the next moment where you have to pick yourself up and dust yourself off, is really painful, it's hard. And just staying calm and.. and one lesson I've learned? Being radically nice to everybody, even if they kind of screwed you over. Because it preserves the relationship and you never know where that relationship leads in the future. That said, I'm very lucky, in that the energy just kept surging back to get through those times. I can't even take ownership of that, it was like being a lightning rod. I would give up, I would go to sleep like, "OK it didn't work, tomorrow I'll figure out something else," and I'd wake up still hell-bent on making it happen. So I was lucky. Lucy: Wow, it's great advice to be radically nice to people, even if you think they screwed you over. [laughs] I mean, it's powerful advice and I think it's advice that you might give to any young person who was thinking about being an entrepreneur. Do you have any other advice that you might tell a young person if they were on this call right now or listening to this interview? Laura: I think it's really important to not discount the most trite, childhood, what-your-mother-tells-you of all, is really be yourself. People told me that. I really struggled growing up, I was not socially well adapted, I was very emotional and kind of out of touch with my colleagues, like had a hard time in elementary school. And everyone was like, "oh just be yourself!" and I'm like "yeah, right." You know, "everybody hates me, I can't be myself." But it is so true that the more I was able to connect with "OK, that is what makes me tick, I'm just going to go with it." I mean, I never set out to think, "I'm going to rave about Twitter for a year and a half and someday it's going to be my job to do that." I just couldn't contain my excitement. So things worked out really well for me. I was very lucky. Larry: You know, with all the things that you've been through, in your childhood, preschool and everything else, what are the personal characteristics that really give you the advantage of being an entrepreneur? Laura: Definitely resilience. Some of the greatest gifts that I've been given in life were times that frankly sucked. I won't trot them all out, but... a couple tough things here and there. A couple really scary things that ended really well, like a premature baby and a very minor stroke, and things like that. But those are huge gifts and I don't think people see them in the moment when they're first happening. Again, I want to fall back to the trite, "whatever doesn't kill you makes you stronger," but there is huge, huge, huge silver lining in every negative thing that happens to you. Even if it's just making up a story in your head like "hey, that felt really terrible but I actually just dodged a bullet, because it could have been this," and I look back at the tough times and I am so grateful for every single one of them. I'm sad for the places where something terrible happened and it made other people sad, but I'm so grateful for how much strength they gave me and how much ability to bounce back and how much calm they gave me. I would not give up a single one of them. Lucy: That's just wonderful advice. That's so true of life in general, right? Being able to learn from tough times. Laura: Yeah. Lucy: And really integrate that into how you're looking at situations. Laura: I really do just straight-up cherish some of them. Lucy: Yeah, I think personally I had some in my corporate career that ultimately led to me coming here and doing what we're doing now with MC Wit, and it's just kind of interesting when you look back and thing "gosh, if that hadn't happened I wouldn't be here." Larry: Yep. You bet. Laura: Right! Lucy: It's totally the case. Laura: You know one of the more bizarre things I did was when I was about 26 or 27 I kind of more or less adopted one of my nieces. Who was, you know, "go and live with your aunt for the fun of it," right? So she had a couple things. And my mom was so, like, almost mad at me. She thought I was crazy to do it. But it was huge, I got so much more out of that experience than I put into it. A lot of growing up, a lot of taking responsibility, a lot of learning about how radically permanent love for a child is, because she really was functionally my daughter for three years, when she was 15, 16 and 17. And I remember thinking, "oh how hard can it be?" And wow, it was really hard. You know, being a teenager is tough, and being a teenager who's had a crappy run-in up to there was tough, too. But it took me out of my shell, it made me connect to people in new ways, my career catapulted because I had to get my act together. And I just love her so much, it was just incredible, it taught me a lot. Lucy: Well and that kind of gets to our next question we were talking some about, sometimes people say "oh, you should have balance between your work and your personal life," and how do you bring balance. We've talked to people about it really being an integration, and we're just curious to get your point of view on this issue of work- life balance and how you achieve it? Laura: It's tough and I don't think I'm super good at it. Yeah, not enough. I try to be really present with my kids when I'm not working. I would really love to bike commute more often, because it's about a nine mile, very flat, ride, very easy, takes the same amount of time the train does but forces me to exercise. And I think that's really important in managing the stress. Again, in a twisted way, I'm lucky that I'm divorced, because my ex is a fantastic dad, and he and his fiance are a great family for my girls in the 50 percent of the time I don't have them. I use that 50 percent of the time I don't have them to do all the extremes like, stay up late and work, or travel, or the different things you have to do to do a start-up. And I think that it would be tough if it was an intact marriage, and I didn't have that really clear-cut line of "OK, you are not a mommy right now." Yeah, of course I call them and stuff like that. But I'm not functionally needing to be there for them. And being more present when I am there with them. Larry: My goodness, I must say that you have really done a great deal, you've achieved a lot. What's next for you? What's on the horizon? Larry: You know, I don't think you ever feel like you've achieved a lot. I always feel just like, "oh crap, what's next? Oh my god, we've got to surmount this, we've got to surmount that." It's not like our company's profitable. It's not like we have a billion users. And I think if you asked everybody along wherever they are in the entrepreneurial process, they'd probably talk a lot more about what's yet to come than about what they feel they've achieved. So there's a ton of professional development I want to do, a lot of skills I want to improve upon and learn. I have this little fantasy about joining a team in the future where I'm a relatively junior part and I can really stretch and grow and learn from others who are just the best at what they do. I still don't have very much management experience, I never had an employee before oneforty.com, and so that means it's been really tough for me and for my employees to learn how to manage on the fly, learn all about software on the fly, learn all about business on the fly. And I just feel like I have so much more growing to do. Lucy: Well we have no doubt that oneforty.com is headed towards great success. Laura: Thank you very much. Lucy: We really do thank you and wish you the best of luck. So I want to remind listeners that they can find us at w3w3.com and also mcwit.org and to tell their friends this is a great interview, and to go visit oneforty.com and learn more about how to use Twitter. I know Larry's going there! Larry: I'm going to oneforty.com . Lucy: I saw him underline "Twitter for Dummies." [laughter] Laura: It's tough, right, I can't really give out my book as a gift because it's a bit insulting, isn't it? Thank you so much for the opportunity, such a salute out to, it shouldn't matter, but to the women in technology who are my heroes. Because it is inspiring to see, you know, Padmasree Warrior as the CEO of Cisco, Kara Swisher just tearing it up in tech journalism, Katarina [inaudible 19:01] , one of the first social media founders of a company. Rash [inaudible 19:12] is running slideshare.net, Marissa Meyer who's done phenomenal things at Google. It shouldn't matter whether, you know, I'm inspired by lots of men, too, but it really does mean a lot and I'm just so grateful for all of them and their work. Lucy: Well thank you, and I know people are really going to enjoy this interview. Larry: Yeah, thank you. Laura: Thank you. Lucy: All right, bye Laura. Laura: Take care, bye bye. [music] Series: Entrepreneurial HeroesInterviewee: Laura FittonInterview Summary: Once upon a time known as "Queen" of Twitter, Twitter's own mom-at-home to tech CEO Cinderella Story is CEO/Founder of www.oneforty.com and co-author of Twitter for Dummies. You can read her story in the Boston Globe, on Xconomy.com or watch her Mixergy interview. Release Date: April 25, 2011Interview Subject: Laura FrittonInterviewer(s): Lucy Sanders, Larry NelsonDuration: 20:12

Join hosts Ken Cook & Jason Crouch as they explore social media for newbies and grizzled veterans alike. Find a special guest interview each week with a luminary in the new media realm. @thekencook @jasoncrouch @mikemueller @TS_Elliott and @jb140 share tips, tricks and tools for using social media. Learn more about local and hyperlocal and how to maximize your online networking.

In this episode, John Federico (twitter: @gadgetboy), Craig Calder (twitter: @ccalder), Ken Gellman (twitter: @kengellman) and Steve Hatch (twitter:@shatch) opine about: Craig was featured in articles on Forbes.com and AdAge.com representing TravelZoo Craig’s team at TravelZoo won the SAMMY Award (MediaPost’s Social Media Award) for The Top Branded Twitter Campaign beating out MadMen and M&M Mars. Congratulations to Craign and the TravelZoo team! Audible.com is still hiring developers. You get to work with Steve Hatch! (Trust me, that’s a good thing. – jf.) Breaking News! Twitter has new avatars! Twitter will add geo-location as a built-in feature. Don’t worry, it will be opt-in. John is using a combination of BrightKite, FourSquare and GoWalla for location-based status updates. Twitter doesn’t want to have to deal with subpeonas - after 14 days, the location metadata associated with your tweets is expunged. “Project Retweet” is an effort to redesign the user experience of retweets - this time, officially by twitter as opposed to the community. Tweetie already supports the Project Retweet API extensions John has decided to add video to the mix during ODM recording sessions. They’ll be posted in the show notes on occassion. Steve equates the retweet with FriendFeed’s and Facebook’s “Like” feature and that it will ultimately morph into the same nomenclature and user experience. Craig believes that retweet etiquette requires the retweeter to add value in some way to the retweet. (The value IS the retweet! It’s “retweet-worthy!”) Mashable asks if people are ready for the features of Project Retweet. Justine Bateman wasn’t as the change caused some confusion until she realized what was going on - and she’s Twitter-savvy. What about people who aren’t? Apparently her BlackBerry Twitter client (UberTwitter) already supports the Project Retweet API extensions as well. Justin Timberlake has signed on to appear in the movie “The Accidental Billionaire” based on the book of the same name. 27% of people access twitter through dedicated applications. How could a company like comScore track that? Do they track API calls? Do people in their panel note the fact that they use Twitter apps? Craig will ask and report back. Twitter just raised $100 million to support the build-out of all these service updates - at an approximate $1 billion valuation! Jason Fried’s Satirical post about the 37Signals “$100 Billion valuation” pokes fun at Twitter’s recent funding and valuation Where’s our Audible sponsorship, damnit?! Jonathan? Are you listening? Livestream launches Livepack - the world’s first solution for wireless live streaming at HD quality Craig rediscovers TweetDeck…and loves it. A random tweet of his was included in an IgniteNYC presentation. (With attribution, of course.) John wil be speaking at Web2Open at the Web 2.0 Expo New York on Social Media Hacks Craig shares a Social Media Hack that will make its way into my presentation! Send any social media hacks, tips or tricks you have to comments@odmcast.com Google Sidewiki was released for FireFox and IE browsers - it’s a distributed commenting/social discussion system Remember ThirdVoice? It was the original distributing commenting system that was launched - and died - during the dotcom boom. Danny Sullivan used Sidewiki in a unique way (http://bit.ly/3bbzUY), commenting on Seth Godin’s post about Squidoo’s “Brands in Place” service. Not sure why people were so ruffled by Brands in Place. In a way, it’s not much different than allowing anyone to create a space on GetSatisfaction.com. Google introduces Google Frame for IE Browsers, bringing the standards compliant Webkit rendering engine to Internet Explorer - and a 10x increase in speed. Surprise! Microsoft doesn’t like it. We hope it will push Microsoft to make IE much better than it is currently. Mike Abundo from 901am writes about The Delusions of Carol Bartz. Comparing Yahoo’s decline with AOL’s decline. Yahoo is selling off Yahoo Small Business AOL’s decline was hastened by the rise of broadband. Yahoo’s decline was hastened by lack of focus and competing services. Looking for a new gig? You can probably make a difference at Yahoo or AOL - and they’re hiring. iRex announced the DR800SG with global 3G downloads and partnerships with Barnes & Noble for eBooks, wireless connectivity through Verizon and retail sales through Best Buy. AT&T finally allows MMS on the iPhone Newspaper publishers divide over paid content - too bad their consumers aren’t! Only a small fraction said they would pay 2 cents per article. OneForty.com is an app store for Twitter. Congratulations to Laura Fitton (@pistachio) Our music is Democracy from Alexander Blu. Send us email to comments AT odmcast DOT comor call our comment line and leave a message: 775-860-2263. You can also find us on FaceBook - visit us and “become a fan.” Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it. For partner or sponsor information, contact jaf AT newrules DOT com. If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minute usage may apply. Blah, blah, blah.)

Episode 18 Download the show

@Pistachio has been using Twitter FOREVER (Maybe not quite forever, but from the start). She will join me and other veterans to share how to get started fast, how to approach those with large following and how to build a profitable network for business, networking and to bring clean drinking water to all the world

Laura Fitton tells us why she loves Twitter and how it helped her get connected to the social software scene. It's one of her main connections to the world. We also talk about Seesmic (see my blog post). Recorded: December 24, 2007 Length: 19:52, Size: 9.1MB