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15 episodes with message lab
Listen/Watch on Youtube: https://www.youtube.com/watch?v=fF9KW5rsLJ8&t If you've ever created a funnel, done a live launch, held a sale…and wondered why you didn't make as many sales as you projected, you may have been missing this one thing—an interactive event. Keep listening to find out how you can create this in your business. Every single launch or promotion or funnel needs one of these… An interactive event. Today, I'm going to share - 1 - what exactly is an interactive event 2 - why you don't need to schedule a live anything in order to add one to your launch 3 - my favorite interactive events that you can pick and choose or layer EPISODE HIGHLIGHTS 00:00 Introduction to the Fearless Launching Show 00:08 The Missing Ingredient in Your Sales Funnel 01:12 What is an Interactive Event? 04:24 Different Types of Interactive Events 15:26 Using Interactive Events in Your Sales Process Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Listen/Watch on Youtube: https://www.youtube.com/watch?v=fF9KW5rsLJ8&t If you've ever created a funnel, done a live launch, held a sale…and wondered why you didn't make as many sales as you projected, you may have been missing this one thing—an interactive event. Keep listening to find out how you can create this in your business. Every single launch or promotion or funnel needs one of these… An interactive event. Today, I'm going to share - 1 - what exactly is an interactive event 2 - why you don't need to schedule a live anything in order to add one to your launch 3 - my favorite interactive events that you can pick and choose or layer EPISODE HIGHLIGHTS 00:00 Introduction to the Fearless Launching Show 00:08 The Missing Ingredient in Your Sales Funnel 01:12 What is an Interactive Event? 04:24 Different Types of Interactive Events 15:26 Using Interactive Events in Your Sales Process Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Hop into the time machine and join me and my friend Natalie Shell, Co-founder of Message Lab as we explore curiosity, creativity, the concept of rest and how we can grow in times of turbulence and be kinder to ourselves and to each other. Links & resources Natalie on Linkedin Message Lab TTT - the poem Natalie mentions Subscribe to the LLW newsletter Please subscribe, rate & review the podcast wherever you listen. And subscribe to the LLW newsletter for more updates from Chedva!
In today's episode, learn why building an email list is crucial for your online business and how owning your platforms can give you more control. Discover the step-by-step process to transform your email list into a list of leads and set goals for your upcoming launches. Understand the importance of knowing your paid product, identifying your customer, setting launch goals, and using conversion rates. Gain insights on creating effective freebies, warming up your audience, and choosing the right time to launch. Plus, explore various tools like long-form sales pages and interactive events to boost engagement and sales. Episode Highlights: 00:00 Introduction to Email List Building 00:10 The Importance of Owning Your Platform 00:59 Steps and Missteps in List Building 01:55 Introducing the List to Lead Process 04:02 Setting Your List Building Targets 04:47 Understanding Your Audience and Launch Goals 07:13 The Math Behind Successful List Building 13:09 Creating Engaging Freebies and Resources 15:20 Timing Your List Building Efforts 19:05 Final Thoughts and Course Promotion ⭐️ Learn the complete Turn Your List To Leads Process Here: https://annesamoilov.com/L2L ⭐️ Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
In today's episode, learn why building an email list is crucial for your online business and how owning your platforms can give you more control. Discover the step-by-step process to transform your email list into a list of leads and set goals for your upcoming launches. Understand the importance of knowing your paid product, identifying your customer, setting launch goals, and using conversion rates. Gain insights on creating effective freebies, warming up your audience, and choosing the right time to launch. Plus, explore various tools like long-form sales pages and interactive events to boost engagement and sales. Episode Highlights: 00:00 Introduction to Email List Building 00:10 The Importance of Owning Your Platform 00:59 Steps and Missteps in List Building 01:55 Introducing the List to Lead Process 04:02 Setting Your List Building Targets 04:47 Understanding Your Audience and Launch Goals 07:13 The Math Behind Successful List Building 13:09 Creating Engaging Freebies and Resources 15:20 Timing Your List Building Efforts 19:05 Final Thoughts and Course Promotion ⭐️ Learn the complete Turn Your List To Leads Process Here: https://annesamoilov.com/L2L ⭐️ Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Watch the video podcast over on YouTube: https://youtu.be/663Ks2CRwd4 Today's episode discusses ten critical skills necessary for entrepreneurs aiming to build a sustainable online business. These skills are especially relevant for those who have built their businesses entirely online…however, they are generally apply to any entrepreneur. Stay to the end where I share the top 3 skills I'm focused on improving as well as prompts to help you choose the areas you need the most improvement! Episode Highlights: 00:00 Introduction to Long Haul Entrepreneurship Skills 01:12 Skill 1: Mastering Content Management 05:06 Skill 2: Navigating Technology and Tools 08:36 Skill 3: The Art of Research 09:54 Skill 4: Building Confidence 10:53 Skill 5: The Power of Copywriting 12:52 Skill 6: Effective Communication 14:12 Skill 7: Coaching and Guiding 15:56 Skill 8: The Importance of Consistency 17:54 Skill 9: Financial Management Fundamentals 19:15 Skill 10: Analyzing Data for Growth Resources Mentioned: The Coaching Habit: https://amzn.to/4djsajc Cashvertising: https://amzn.to/3Uy38FP Cash Copy: https://amzn.to/3UB4HTn The Copy Cure: https://www.marieforleo.com/the-copy-cure Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Watch the video podcast over on YouTube: https://youtu.be/663Ks2CRwd4 Today's episode discusses ten critical skills necessary for entrepreneurs aiming to build a sustainable online business. These skills are especially relevant for those who have built their businesses entirely online…however, they are generally apply to any entrepreneur. Stay to the end where I share the top 3 skills I'm focused on improving as well as prompts to help you choose the areas you need the most improvement! Episode Highlights: 00:00 Introduction to Long Haul Entrepreneurship Skills 01:12 Skill 1: Mastering Content Management 05:06 Skill 2: Navigating Technology and Tools 08:36 Skill 3: The Art of Research 09:54 Skill 4: Building Confidence 10:53 Skill 5: The Power of Copywriting 12:52 Skill 6: Effective Communication 14:12 Skill 7: Coaching and Guiding 15:56 Skill 8: The Importance of Consistency 17:54 Skill 9: Financial Management Fundamentals 19:15 Skill 10: Analyzing Data for Growth Resources Mentioned: The Coaching Habit: https://amzn.to/4djsajc Cashvertising: https://amzn.to/3Uy38FP Cash Copy: https://amzn.to/3UB4HTn The Copy Cure: https://www.marieforleo.com/the-copy-cure Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Today's episode is all about how to engage clients and customers by sharing your unique and a specific process to help them reach their goals even before they become customers. Drawing from the first module of my Fearless Launching program, I'm sharing a strategy for creating a roadmap of your offerings, allowing potential clients to understand the journey they will embark upon. You'll learn: Why it's so important to define your transformation process How to decide on you three to five steps or more to start sharing with your audience Why this process gives you the keys to communicate more effectively as you're launching, selling, and marketing your offers to your audience. We'll talk about how sharing your process up front helps to build engagement before your launch, by helping clients see where they fit within your process, thereby enhancing self-awareness and accelerating the readiness to enroll. You'll also learn why I believe this strategy is an important cornerstone for improving your offers and communication across platforms, ultimately leading to more effective launches. Episode Highlights 00:00 Unlocking Sales Through Transformation Before Payment 00:44 Introducing Fearless Launching & The Incubator Program 02:15 Diving Deep into the Trio Transformation Process 07:16 Visualizing Your Process with Tools and Tips 08:20 Leveraging Your Process for Marketing and Launch Success 09:43 Wrapping Up and Next Steps Tools and Resources Mentioned: Miro - white board, mindmapping software Looking for something else? Check out my online business tools listed here Music Credit: Royalty free clip provided by Descript, “Little Pastry - Instrumental” Artists: Humans Win Artist Full Names: Lance Conrad Publisher: LANCE CONRAD Pro: BMI Publisher PRO: BMI Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Today's episode is all about how to engage clients and customers by sharing your unique and a specific process to help them reach their goals even before they become customers. Drawing from the first module of my Fearless Launching program, I'm sharing a strategy for creating a roadmap of your offerings, allowing potential clients to understand the journey they will embark upon. You'll learn: Why it's so important to define your transformation process How to decide on you three to five steps or more to start sharing with your audience Why this process gives you the keys to communicate more effectively as you're launching, selling, and marketing your offers to your audience. We'll talk about how sharing your process up front helps to build engagement before your launch, by helping clients see where they fit within your process, thereby enhancing self-awareness and accelerating the readiness to enroll. You'll also learn why I believe this strategy is an important cornerstone for improving your offers and communication across platforms, ultimately leading to more effective launches. Episode Highlights 00:00 Unlocking Sales Through Transformation Before Payment 00:44 Introducing Fearless Launching & The Incubator Program 02:15 Diving Deep into the Trio Transformation Process 07:16 Visualizing Your Process with Tools and Tips 08:20 Leveraging Your Process for Marketing and Launch Success 09:43 Wrapping Up and Next Steps Tools and Resources Mentioned: Miro - white board, mindmapping software Looking for something else? Check out my online business tools listed here Music Credit: Royalty free clip provided by Descript, “Little Pastry - Instrumental” Artists: Humans Win Artist Full Names: Lance Conrad Publisher: LANCE CONRAD Pro: BMI Publisher PRO: BMI Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Have you seen the boom of MRR or Master Resell Rights opportunities popping up? If not, listen in as I share my thoughts on buying and reselling products you didn't create. Is it good or bad for the rest of us who ARE creating programs and educational experiences from scratch? Keep listening and I'll give you my 2 cents. Watch/Listen over on Youtube: https://www.youtube.com/watch?v=5J0z2XjgZrM 00:00 Introduction to Master Resell Rights (MRR) Opportunities 01:54 Exploring the Positives and Risks of MRR 06:40 The Realities of Reselling: Opportunities and Challenges 16:19 Who Should Consider MRR and What to Keep in Mind 18:26 Concluding Thoughts on MRR as a Business Model 21:46 Final Remarks and Invitation to Join the Discussion Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Have you seen the boom of MRR or Master Resell Rights opportunities popping up? If not, listen in as I share my thoughts on buying and reselling products you didn't create. Is it good or bad for the rest of us who ARE creating programs and educational experiences from scratch? Keep listening and I'll give you my 2 cents. Watch/Listen over on Youtube: https://www.youtube.com/watch?v=5J0z2XjgZrM 00:00 Introduction to Master Resell Rights (MRR) Opportunities 01:54 Exploring the Positives and Risks of MRR 06:40 The Realities of Reselling: Opportunities and Challenges 16:19 Who Should Consider MRR and What to Keep in Mind 18:26 Concluding Thoughts on MRR as a Business Model 21:46 Final Remarks and Invitation to Join the Discussion Subscribe to the Fearless Launching Show: @AnneSamoilovgplus
Today I'm going to share my personal experience switching my course and business platform from Kajabi to Thrivecart. Here's what you'll learn in today's show: My reasons behind leaving Kajabi, despite having a positive experience The top issues such as the cost and the difficulty of integrating existing content and services. The benefits of Thrivecart, including its one-time payment model, ease of use, and integrated features like Thrivecart Learn for hosting online courses. How the platforms stack up to each other--like email marketing, landing pages, and payment processing. Insights for beginners considering either platform, emphasizing Kajabi for simplicity and Thrivecart for more tech-savvy users and those looking for cost-effective solutions. My personal recommendations for each platform based on the user's business stage and needs. Check out Thrivecart here: https://annesamoilov.com/thrivecart Check out Kajabi's 30 Day Trial - Joann Krall gave me the link to grant you this long trial! 00:00 Making the Big Tech Switch: From Kajabi to Thrivecart 02:11 Why I Left Kajabi: A Deep Dive into My Decision 06:49 The Benefits of Kajabi: What Worked Well 13:57 The Transition to Thrivecart: A New Beginning 18:59 Thrivecart Features and Integration: A Closer Look 26:18 Final Thoughts: Kajabi vs. Thrivecart for Your Business
Today I'm going to share my personal experience switching my course and business platform from Kajabi to Thrivecart. Here's what you'll learn in today's show: My reasons behind leaving Kajabi, despite having a positive experience The top issues such as the cost and the difficulty of integrating existing content and services. The benefits of Thrivecart, including its one-time payment model, ease of use, and integrated features like Thrivecart Learn for hosting online courses. How the platforms stack up to each other--like email marketing, landing pages, and payment processing. Insights for beginners considering either platform, emphasizing Kajabi for simplicity and Thrivecart for more tech-savvy users and those looking for cost-effective solutions. My personal recommendations for each platform based on the user's business stage and needs. Check out Thrivecart here: https://annesamoilov.com/thrivecart Check out Kajabi's 30 Day Trial - Joann Krall gave me the link to grant you this long trial! 00:00 Making the Big Tech Switch: From Kajabi to Thrivecart 02:11 Why I Left Kajabi: A Deep Dive into My Decision 06:49 The Benefits of Kajabi: What Worked Well 13:57 The Transition to Thrivecart: A New Beginning 18:59 Thrivecart Features and Integration: A Closer Look 26:18 Final Thoughts: Kajabi vs. Thrivecart for Your Business
Today, we're focusing on the challenges and strategies around selling online, specifically for entrepreneurs and business owners who might be starting out or returning after a hiatus. I discuss the importance of shifting from creating free content to selling products and services and guide you through 3 key steps to help you sell more confidently and show up with true enthusiasm for your products/services and the value they bring to your ideal customer. Episode Highlights: 00:00 Welcome & The Importance of Selling 01:58 Reflecting on Your Feelings About Selling 04:53 Three Essential Steps to Start Selling Confidently 05:07 Step 1: Building Confidence in Your Offer 09:12 Step 2: Talking About Who You Serve 15:17 Step 3: Diverse Selling Strategies 18:10 Practical Ways to Talk About Your Offer 26:44 Conclusion: Embrace Selling as Part of Your Identity Resources: Want to work with me? Check out these powerful resources:
Today, we're focusing on the challenges and strategies around selling online, specifically for entrepreneurs and business owners who might be starting out or returning after a hiatus. I discuss the importance of shifting from creating free content to selling products and services and guide you through 3 key steps to help you sell more confidently and show up with true enthusiasm for your products/services and the value they bring to your ideal customer. Episode Highlights: 00:00 Welcome & The Importance of Selling 01:58 Reflecting on Your Feelings About Selling 04:53 Three Essential Steps to Start Selling Confidently 05:07 Step 1: Building Confidence in Your Offer 09:12 Step 2: Talking About Who You Serve 15:17 Step 3: Diverse Selling Strategies 18:10 Practical Ways to Talk About Your Offer 26:44 Conclusion: Embrace Selling as Part of Your Identity Resources: Want to work with me? Check out these powerful resources:
831: Crushing It with Content Marketing at Message Lab , Ben Worthen, Message Lab Crushing It with Content Marketing at Message Lab Ben Worthen, Message Lab – The Sharkpreneur podcast with Seth Greene Episode 831 Ben Worthen Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Listen to this illuminating Sharkpreneur episode with Ben Worthen about crushing it with content marketing. Here are some of the beneficial topics covered on this week's show: - How most people are looking to be entertained or informed, they aren't looking to buy something. - Why companies don't know how to reach people when they aren't looking to buy. - How you want to expand the ways in which you can build a relationship with a potential customer. - Why making someone a repeat customer of your ideas will likely make them a customer of your products. - How you want to create content that people choose to pay attention to. Connect with Ben: Guest Contact Info LinkedIn linkedin.com/in/benworthen Links Mentioned: messagelab.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Show Notes Ben Worthen Disruptive CEO Nation Podcast with Allison K. Summers Episode 148 Ben is the CEO of Message Lab, award winning storyteller, he's showing businesses and content entrepreneurs how to use data to tell stories and build audiences that produce business growth results. He's sharing how to overcome the cultural and organizational obstacles to doing content marketing well. Message Lab combines journalism, data and design to create content that resonates with the people their clients most need to reach. They believe engaging people around their interests is more effective than always trying to sell. They use their training as journalists to learn what people are interested in and then write, shoot and design stories they care about. They make sure the content they create reaches the right audience and apply a measurement framework that focuses on business outcomes to show their work gets meaningful results. In our conversation, Ben explains: - How to “talk right” when marketing your business and how to create a positive brand. - Becoming a seller that makes customers fall in love with your ideas. - Creating content for ROI and not just creating content for the sake of content. - How you can measure this ROI! Be sure to check out Ben's links listed below. Enjoy the show! Connect with Ben Worthen LinkedIn: https://www.linkedin.com/in/benworthen Website: messagelab.com Connect with Allison: Website: allisonksummers.com #tech #SAAS # business #designthinking #AI #creativesociety #teambuilding #CEO #startup #startupstory #founder #futureofwork Learn more about your ad choices. Visit megaphone.fm/adchoices
Another show on the MSP Radio Network: Evolved Radio with Todd Kane. Find the show here: https://www.mspradio.com/show/evolved-radio-podcast/ The show description: Today on the Evolved Radio podcast, I'm chatting with Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data, and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go-to expert when it comes to customer engagement and brand storytelling. This episode is packed with practical takeaways that will help you improve your marketing by engaging with people in the correct way and at the correct point in their journey. I especially liked Ben's concept of the idea store.
I'm all about finding ways to make launches easier...whether it's creating a game, tricking myself out of procrastination, or finding ways to cut down on the amount of work...I'm constantly on the lookout for things that make my business and launch life easier. I'm sharing 5 workflow hacks for launching your online course, program, or product. If you want to learn how to simplify your launch communication, join me inside The Message Lab! https://annesamoilov.com/tml-info Enroll by May 12, 2022, at 5 pm Eastern, you'll also be invited to participate in a live Sprint/Implementation session that starts next week! Hope to see you inside. :)
I'm all about finding ways to make launches easier...whether it's creating a game, tricking myself out of procrastination, or finding ways to cut down on the amount of work...I'm constantly on the lookout for things that make my business and launch life easier. I'm sharing 5 workflow hacks for launching your online course, program, or product. If you want to learn how to simplify your launch communication, join me inside The Message Lab! https://annesamoilov.com/tml-info Enroll by May 12, 2022, at 5 pm Eastern, you'll also be invited to participate in a live Sprint/Implementation session that starts next week! Hope to see you inside. :)
Today's our recurring feature where I share the download of what's been happening in my business. Every few months, I'll share the projects we've been working on, why we're doing what we're doing, and what's coming soon! It's not all going to be dramatic or newsworth because sometimes in business, ya just have to handle the details and move on. Attend our last live webinar this week here: https://annesamoilov.com/tml-new Learn more about the Message Lab and watch our past workshop replay for a limited time here: https://annesamoilov.com/enroll-tml
Today's our recurring feature where I share the download of what's been happening in my business. Every few months, I'll share the projects we've been working on, why we're doing what we're doing, and what's coming soon! It's not all going to be dramatic or newsworth because sometimes in business, ya just have to handle the details and move on. Attend our last live webinar this week here: https://annesamoilov.com/tml-new Learn more about the Message Lab and watch our past workshop replay for a limited time here: https://annesamoilov.com/enroll-tml
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Why companies should invest in brand storytelling and how to do it right ? How to overcome the cultural and organizational obstacles to doing content marketing well? Half the money spent on content may be wastes . How does one change that ? What are the content marketing metrics that really matter ? Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/ Visit Message Lab : https://messagelab.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Ben Worthen 02:20 Anti-Advertising, Engaging with Ideas, Not With Products 18:33 Case Studies of Creating Engagement with Ideas 22:44 How Engagement Translates into CTA 24:52 Organizational Challenges to Content Marketing 31:07 Brand Marketing Campaign v& Content Marketing 33:41 Creating an Editorial Sub-Brand - Helping Humans 38:55 Human Stories - Digging Deeper vs Analyzing Data 44:33 Rapid Fire - Personally Speaking with Ben Worthen 47:35 Talent Show -Singing while Gargling 48:20 Connect with Ben Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
My Guest this weekBen Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won 7 Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Episode SponsorSalesflare is the perfect CRM for any small or medium-sized B2B business that wants to make more sales with less work. The CRM fills out itself, by synchronizing with your email, calendar, phone, social media, … and organizes all this data for you. Its email integration is unrivalled. It's instant, imports email signatures tracks your emails on opens and clicks (with linked website integration), and brings your CRM right in your inbox. Start making sales simpler. Use Salesflare's automation features and enjoy its simplicity. Setting it up only takes minutes. https://salesflare.com/ (Visit Salesflare today!)
Mike welcomes Story Teller, Content Expert, and CEO at Message Lab, Ben Worthen. Mike and Ben break down the different understandings of the word "content", what metrics REALLY matter, and the importance of being intentional when crafting a content marketing strategy. Having worked with BIG BRANDS such as Facebook, Google, and GoDaddy, Ben knows his stuff and shares a few nuggets within this episode. Don't miss this one! Highlights What is Message Lab and Who is Ben Worthen? - 0:25 The meaning of “CONTENT” - 2:05 Content from a journalistic standpoint - 4:56 Years and years of honing a craft: be more like a conduit than a messenger - 8:28 Helping companies to rise amid obstacles: the value of data in the interaction - 11:43 A purposeful failure vs. unintentional failure - 18:18 Tracking time with every content session - 19:55 Taking action is hard - 25:35 Patience, commitment, and watch the patterns: It is a marathon, not a sprint - 26:16 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Ben Worthen http://www.messagelab.com
My guest for this episode is Ben Worthen, CEO @ Message Lab. Ben and his team help their clients produce and use content to entertain, inform and inspire people. Clients include; ServiceNow, Facebook, Airbnb, Forbes, Silicon Valley Bank and VMware..Prior to Message Lab, Ben spent time as "Head of Content" @ Sequoia, Staff Reporter @ The Wall Street Journal & Senior Editor @ CIO Magazine. Connect with Ben - https://www.linkedin.com/in/benworthen/ Company Website - https://messagelab.com/work/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.
Storytelling. We all learned and loved it as kids, but many of us forget about the power of storytelling in the context of promoting our businesses. In the latest episode of the Go For Launch podcast, I spoke to Ben Worthen about this topic. Ben is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. He also was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won seven Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic and Silicon Valley Bank.
Today we're going to talk about how to create engaging content based on research with over 1 million people. You're going to get practical ideas to enhance your content and those your engagement with clients and prospects in our conversation with Ben Worthen, founder of Message Lab. The difference between great content and mediocre content can result in a massive swing between 70% engagement and 15% engagement. In this conversation, we discuss how to create compelling content. You'll go inside the mind of one of a journalist turned marketer to get fresh ideas on how to create content that people actually want to read. At the end of the episode, we unpack a fictional scenario to understand the core components of good content. Our guest today, Ben Worthen, is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. His current and former clients include Facebook, Google, GoDaddy. A special thanks to this episode's sponsor, Selling From the Heart, and the 2022 Authentic Selling Challenge. If you have a sales team and want to get the year off to an incredible start, make sure to enroll yourself and your reps in the 2022 Authentic Selling Challenge. It runs every day from January 17-21 from 12-1 Eastern. We'll be coached by incredible leaders like Jeffrey and Jennifer Gitomer, Heather Monahan, Carson Heady, Morgan Ingram, and Revenue Growth Podcast alumni Scott Schilling! You don't want to miss this. To register for free to go www.authenticsellingchallenge.com. If you can't come live each day, no worries. The sessions will be recorded.
Today on the Evolved Radio podcast, I'm chatting with Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data, and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go-to expert when it comes to customer engagement and brand storytelling. This episode is packed with practical takeaways that will help you improve your marketing by engaging with people in the correct way and at the correct point in their journey. I especially liked Ben's concept of the idea store.
Today the Biz Bros chat with Ben on what content marketing metrics actually matter! With us today is Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. To learn more about him and his work, check out this link: https://messagelab.com/ Don't forget to tune in!
Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben Email: Ben@messagelab.com Web: https://messagelab.com LinkedIn: in/BenWorthen Twitter: @BenWorthen
In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear. Then, Austin and Thomas breakdown the controversy surrounding Vishal Garg, CEO of the digital mortgage firm Better.com, who recently fired 900 employees during a Zoom call that went viral and made headlines worldwide. UPDATE: As of Dec. 10, Garg is taking time off from the company while it conducts a “leadership and cultural assessment,” according to an email to employees from the board of directors. Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Ben Worthen was a journalist for most of his professional career. During those years, he heard many marketing pitches and grew to dislike the type of marketing that focuses exclusively on selling a product. That's why, when making the transition to creating his own digital agency Message Lab, he focused on combining journalism, data, and design to create content that resonates with people. In this interview, about how he has focused on marketing that creates meaningful interactions. Ben also shares his agency's growth strategy and why it's important to grow smart rather than growing fast. 3 Golden Nuggets Creating meaningful interactions. Most companies are focused on trying to sell you something all the time and are missing 90% of the chances to create opportunities for meaningful interactions. In this sense, Ben has never really liked the type of marketing that focuses exclusively on selling a product. Instead, when he transitioned from working in journalism to working in the marketing industry, he knew he wanted to bring his approach to storytelling to his agency and always ask “how can I make someone care?” This is what he tries to do for his clients. Making stuff and putting it out into the world with the goal of making it valuable. What's driving their growth. When it comes to creating something that people will care about, you don't want everyone to care. You're trying to find your audience, find the people who care, and then focus on them and show them understanding, authority, and a plan. If you try to create something for everyone you'll end up creating something for no one. This is what Ben has been working on to effectively communicate with people in the key non-sales moments and it is what has been driving his company's growth. “You care about people that you're trying to reach, and those people are somewhat narrow,” he says. Growing smart. Despite seeing some pretty big successes in just three years, Ben regrets starting with the idea that running a digital agency would be really easy. This drove him to make mistakes like going on a huge hiring spree as soon as the company started to grow. “We convinced ourselves that we had the business model of a high growth startup,” he recalls. This meant that, as much as they were growing, they were not growing smart or strategically. They were not investing through time and ewsearch strategy and trying to make their service better and that created what Ben calls weak growth. Now he tries to look at growth as an indicator that what they're doing is what people want. Sponsors and Resources Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Focus On Creating Meaningful Interactions and Grow Smart, Not Fast {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here. And on today's episode, I bring on an agency owner that's only been doing the agency for three years and has already grown a huge agency where a lot of you would like to be and created this singular mission. And we're going to talk about it a lot of what's worked for them and what's not worked for them. So this is really good episode. I hope you enjoy it. Hey, Ben. Welcome to the show. Ben: [00:00:32] Thank you for having me. Jason: [00:00:33] Yeah, man. I'm excited to have you on. So tell us who you are and what do you do? Ben: [00:00:38] I'm Ben Worthen. I'm the CEO of a company called Message Lab. And we are a content agency, which can mean all things to all people, but we have a very narrow focus, um… Specifically, we're focusing on using journalism and that kind of storytelling to help our clients communicate with the people that they want to reach outside of a sales opportunity. So if you think about the world in terms of when you want to buy something and when you don't want to buy something, a kind of binary reductive way of thinking. If you're anything like me, I want to buy something five, 10% of the time. And when I do, having someone come to me and give me a product information is really valuable, super helpful. But most of the time, I'm just a person in the world who wants to be entertained, want to be informed. I want to be engaged somehow. I want to flip through stuff on the phone. I'm going to have to search around to listen to something cool. And our belief is that, you know, companies that are focused on trying to sell you something all the time, which is like, you know, most companies all the time, they're just missing so many opportunities, 90, 80% of the chances that they have to engage with you and have some sort of meaningful interaction around an idea. So that's where we come in and that's where this background that we have in journalism and some other things that we do, which I'm happy to talk about, come into play. And where we think that we can create opportunities for meaningful interactions that over time are going to pay off for the companies we work with. Jason: [00:02:03] Yeah. You know, I mean, that's a good mindset and a good north star to kind of follow because, you know, I would always, as I was training my sales team or as I'm you know, helping out the mastermind members… I'm like, look, you're not selling anybody anything. You're positioning what they actually need. But if you're trying to sell them something you've already lost. You got to ask the right questions and really kind of position it in a way where… Let's just jump on a call. Let's see if we can work together, see if I can help you out. See if I understand your problem. And then if we do, and we both agree, then I'll tell you how we can work together. And it just kinda just takes down everybody's fences and then be like, all right, cool. That sounds good. Ben: [00:02:47] Yeah, exactly. And imagine doing that in the digital environment where it's a one to many interaction. You know, there's the, the point, the number of times, you know, like a banner ad, as an example for a product is like the ultimate spray and pray, you know, experience. It's super cheap. It doesn't cost much to make, and it doesn't cost much to get in front of somebody. But if you're lucky, 1% of people are going to be interested in it at any given time. So our whole mindset… And so I'll back up for a moment. Early in my career, for most of my career as a newspaper reporter, a journalist. I worked in the Wall Street Journal and I was someone who day in and day out, had companies come in and just try to pitch me. And it was always this schlocky marketing message. And I would sit there very politely. But in my head of thinking like, you know, nobody cares, how on earth is this going to be interesting to people? And, you know, and I was the one who was being paid essentially to listen and hear out people. When I made my own transition to marketing, I think I brought with me some of that disdain for the way marketing has always been done. And in particular, this notion of like, people just don't care, we don't care about what you're trying to say most of the time. And if you think about what you try to do as a journalist, you're really, you're sitting there trying to think about like, well, how can I make someone care? You know, what's the story? I think this thing is cool. I think this guy, Jason has this great story. How do I tell it in a way it's going to be interesting to people? And that's sort of the filter through which you run everything. And as I spend more time in marketing, what actually happened was I gained a huge amount of respect for the rigor, the discipline, the analysis, the, the process, everything that goes into doing marketing on behalf of a big entity. But I still couldn't let go of that notion of like come on, let's just make something people care about, you know, that can be valuable too. And when you're describing, you know, working with your team, you're talking about trying to create a moment that's valuable for the person on the other end of the phone call, uh, in that moment. And what we're trying to do with our clients is do that same thing digitally. Do that same thing in a one-to-many scenario where you're making stuff and putting it out into the world. But the goal of it is to be cool. The goal of it is to be valuable. The goal of it is to, you know, find someone who has a problem and give them an answer that's going to help them. It's not really about your product or to find someone who's curious about a topic and inspire them. You know, they don't know that they're looking for it, maybe, but it finds them and it creates a moment of value for them. And then, you know, from there, that's where the marketing part kind of kicks in, you know, what do you do with it? How do you make it part of your go-to-market motion? How do you integrate it into, you know, the data collection and aggregation of everything else that you're trying to do? So that you can not just like make cool stuff and pat each other on the back, because like, wow, that was so cool. We love it. Shiny. But it's doing something for you. It's valuable. And you can, you can look at… You can go to your boss at the end of the year, put up a slide that has some data points that shows what you've accomplished through making that kind of content. Jason: [00:05:57] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain. From calculating taxes, deductions, compliances. None of it's easy. Unless, of course you have Gusto. Gusto is simple, online payroll benefits built for small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with their help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. Yeah. And I think it's, you know, when you're trying to reach out to people and, you know, why is it important and share and care? It's not about caring for everyone. It's actually about like, trying to push the people that you don't care about away and create this little segment that you actually care about. And then show them empathy and understanding and a little bit of authority and show them a plan. And I think you can destroy it. I think most people try to be like, I'm this for everyone. And I'm like, you're this for no one when you actually try to do that. They just have a hard time wrapping their brain around it. I mean, that's, you know, we were talking to the pre-show like, you've grown your agency fairly quick and you're like, what was that impressive? I was like, yeah. Some people wait a decade to get to where you're at. Some people never even get close to it. I find when there's a turning point in the agency owner the mindset shifts a little bit. That's when their agency can really excel. And it's not all like, you know, like you said, it's not all about sales. It's about so much more in order to grow the agency. Do you agree? Ben: [00:08:05] Yeah. Well, the funny thing listening to your description is the thing that I feel has propelled our growth is just looking at this challenge of you know, how do you effectively communicate with people in these non sales moments? And it's doing exactly what you said, which is, you know, you don't care about everybody. You care about people that you're trying to reach, and those people are somewhat narrow. My mom, I always use this example, but my mom loves me dearly. And if I do something, she's going to read it. She's going to check it out. She's going to watch the video that… Jason: [00:08:35] My mom is the same way. Ben: [00:08:05] Yeah. You know and she's going to listen to this podcast. But, she's not going to buy something… Jason: [00:08:41] Say hi mom. Ben: [00:08:42] Hi, mom. She's not gonna buy for most of our clients, right? You know, like our, our clients run the gamut from like B2B companies. It's just like, there's no way she's gonna buy a million dollars worth of software. You know, it's just not plausible. And so it doesn't matter to them if my mom sees it and likes it. But that's where, you know, to go back to our growth, that's, what's been driving it. You know, it's not… I mean, yes, it's hard to make something cool, but it's not hard to make something cool. Lots and lots of people make cool stuff. And yes, we have our own way of doing it. We have our own way of positioning it. We can talk to about the skills that we use in order to make cool stuff. And, and that's part of it. We have to bring together and our side people who are journalists and people who are designers in order to create experiences. But then like, let's go back to that question, right? Like how do you know that it's reaching the people that you want to reach? That's hard because it starts getting into how you promote it effectively, you know, how do you target? How do you do segmentation? And then how do you know that that's working? And it gets into analytics and like, oh my gosh, now this is getting crazy, right? Because how do we, you know, page views for the web? That's like the first thing everybody looks at, right? Page views, because right. Well, if you're getting a million moms coming in, giving your page views, and if that's all you're looking at, you're going to think you're killing it. When in reality, You're not reaching the people that you're trying to reach. And then it gets even more complicated because, you know, we're not really trying to sell something. We don't want you to, to click and buy. You know, what we're trying to get you to do is we're trying to create an impression. We're trying to prime the pump. And that means that the key thing isn't, you know, did you click on the buy now button? The key thing is that you come back. You know, the key thing is if you came back another time where you more likely than somebody else to do something that we want? Then that's what you had previously had an interaction with our content. And to do that you got to mix together a lot of different people with a lot of different backgrounds. And so for us, that meant like you got, we got to get people who can create the content. So we brought in a bunch of people who were journalists. You know, we needed people who could make experiences that people wanted to consume, so we brought in a bunch of designers. And then we needed people who could do the promotion and the audience development and all of that, so we had to bring in into those people. And then analytics. It's like, well, if the traditional way of doing analytics, isn't giving our clients the kind of data that they want, we kind of have to invent our own analytics. And so we did, you know, we hired a bunch of people who understood analytics, were able to grapple with this challenge of how do you do analytics specifically for content that isn't meant to sell people anything. So our team just started to grow and grow as we introduce these new capabilities. And every single time we're introducing a new capability we didn't really have a market for it. We didn't have someone who wanted to buy it. We just felt like in order to do this work well, we needed to be able to do this. So we effectively brought on a team, built the team because we thought that the proper way to do this work needed to include the skills that they brought to the table. And then something that we've had as sort of a through line in our experience was once we had the team in place, we could go either to our current clients or other clients. And we could begin to have conversations about the, hey, you know, it's cool. What if we were able to do this? And then only after we had the capability and the capability, would it be good to have a market opportunity to do it? Jason: [00:12:15] Very cool. What's a big mistake that you made that you wish you could go, go back and redo? Ben: [00:12:22] For me. And it's so laughable at this point was just thinking that this whole agency thing was really, really easy. Yeah. We had had this experience where in 2018, I walked into the coworking place and it was like, all right, great. Now we're a company. Let's see what happens. And I was lucky that I knew some people who want to take a chance on hiring us. I say I was us even though, initially it was just me. You know, where able to pull together some teams, ran the whole business that first year on a spreadsheet. I had this enormously complex spreadsheet, but everything worked. The cells always added up. And, you know, and things were growing. People were coming in. We're adding more people and very quickly at the beginning of year 2, 2019, we went on a huge hiring spree. And I think we convinced ourselves that we had the business model of a high growth startup, meaning that all we had to do was just bring on the people and no problem, no problem, no problem. So we didn't grow smart. We just sort of found people that we thought were cool. And we brought them in and we also had simultaneously, we were going really fast, but I don't think that we were growing strategically. In the sense that we weren't selling the same set of activities, the same product over and over again. People were coming to us for a really broad range of things that broadly fit the skills that we had. And we were saying yes. What ended up happening is I think it was what is called weak growth. We had pockets of revenue that if we took a step back weren't services that we would really ever sell again. And in that meant that we weren't staffed deliver it. We weren't, we weren't investing and through training through time through search strategy and making that service better for our clients. And we weren't creating a path for us to take the effort that we made, developing that and sell it to somebody else. And so when those projects went away, they just went away and we weren't able to take that and transition to some something else. So it took a little while to retrench our growth, also vastly exceeded our operational capabilities. We out kicked our coverage, to use a football analogy. And it, it meant that we had to do some catch-up from a process standpoint, from our financial understanding of the business. Like they just didn't have a great read of what was happening. We were surprised at the end of every quarter, uh, which is not a place to be. So we did a lot of work to fix those things, to have a, to refine what we did to narrow our focus a bit that. You know, it's tough because I think we look at the world through a lens of possibility and opportunity. And I still believe that to do the kind of work that we want to do is we want to do well. It requires more skills, more people with unique capabilities working together towards this one vision. But now we're just having to be a little bit more smart about when we add that capability. Why we add it? Where does it fit in a roadmap? Versus just a like, yeah, come on. Let's do it. Jason: [00:15:39] Awesome. Well, this has all been amazing, Ben. Is there anything I didn't ask you that you think would benefit the digital agency owners listening in? Ben: [00:15:47] I don't think this is going to be relevant for everybody, but it's what's got us to where we are, which is there's a lot of things that matter as an agency and revenue is certainly one of them, profitability is one of them. And we've adopted the mindset of looking at those factors as market validation for what we're trying to do. You know, if we are trying to put in place a new product. If we're trying to put together a new capability. If we're trying to combine data and journalism and design and experiences in a way that people haven't done before, you know, the way that we're going to know is working is if we're growing, if more people want the thing that we're doing. And so rather than thinking of revenue as something that we're targeting and, you know, and, and designing around a revenue number, taking the model of saying, well, we have to hit this kind of growth as an indicator that what we're doing is what people want and looking at it that way. And then designing the service that we think that we believe is what's going to be the thing that drives us forward and then looking at that, you know, revenue profitability as the market telling us, yeah, you're right. This is, this is the thing that you want to do. Jason: [00:17:04] Awesome. What's the agency website people can go and check out the agency? Ben: [00:17:08] messagelab.com Jason: [00:17:10] Awesome. Well, thanks so much, Ben, for coming on the show. And if you guys enjoyed this episode, I want you guys to make sure you comment. Make sure you hit that like button and subscribe button. I have a question for all of you. If you are wanting to grow and scale your agency faster, do you think it's easier to do it with people that are ahead of you that are in the digital agency world? Because there's lots of opportunities that you have from working with a number of different people out there. But if you could be in a mastermind with amazing agency owners that are a lot further along than you, do you think you can grow faster? If the question is yes, I want you guys to go to the digitalagencyelite.com. I would love for you guys to apply after you check it out. And if you meet the criteria, then we'll have a conversation and see if it's right for you. So make sure you go to digitalagencyelite.com and until next time have a Swenk day.
The most common mistake that companies tend to commit in marketing is that they often forget that customers are people too. They keep talking about their brand, their products, all while losing real connection with potential and existing clients. Today's guest, Ben Worthen joins us today to talk about why we need to remember that customers are people too. Ben is the CEO of Message Lab and he is an ultimate gun at content marketing. He talks about how you can use your brand to relate with customers instead of just promoting yourself and putting yourself out there. Your customer is just like you and they need you to listen to them too. So, if you're eager to change your marketing strategy with this easy mindset shift, go ahead and press that play button! Resource Links: Visit Ben's website at https://messagelab.com/ Breakthrough Advertising by Eugene Schwartz (https://amzn.to/3l0UlKu) Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) What we discussed in this episode: Introduction [0:00] Ben talks about what they do at Message Lab [1:27] Dealing with customers outside of work [4:38] How Ben answers the client's question “how is this strategy going to increase our sales?” [7:38] Ben explains Message Lab's promise of delivery [8:06] Measuring the customers' response [9:48] When is the best time for a client to approach a company like Message Lab? [15:13] How new technologies, such as Facebook's Meta, affect the way content is distributed [19:36] Making your brand the signal in a noisy online world [21:32] About Ben Worthen: Ben Worthen is the CEO of Message Lab. He has spent the last several years combining journalism, data and design to help organisations create content that resonates with real people. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast. See omnystudio.com/listener for privacy information.
Our customers and prospects are just people with needs that don't necessarily align with your product. Treat them as such. In this Expert Insight Interview, we welcome Ben Worthen, CEO of Message Lab.
In today's episode, Stacy sits down with Ben Worthen, who is the CEO of Message Lab, an award-winning agency that helps organizations get results by bringing stories to life, through leveraging journalism, data, and design. The two discuss Ben's experience in journalism, and how it has impacted his approach to marketing and creating content. Ben also shares why, he believes, it's important that each piece of content has a job and adds value. They also chat about ways in which brand owners and agencies can create a culture where their team members create and share company content. The two also chat about leveraging SEO and social targeting to create ROI.
When Ben Worthen, CEO of MessageLab, said it, I did a double take. He posed a simple question, "If you had an idea store, what would be in that store?" A simple question. Then he asked a follow-up, "...and how can you get repeat customers of your ideas?" Whoa. This is a different and better way (in my opinion) to look at marketing. If you want to become relevant to a certain audience, how are you going to do that? If you sell project management software, how are you going to become relevant to project managers? If you sell digital transformation services, how will you become relevant to the C-Suite on the biggest 1,000 companies in the world? We tackled these questions and Ben helped me reexamine how I think about marketing. More about Ben:His company, Message Lab: https://messagelab.comOn Linkedin: https://www.linkedin.com/in/benworthen/ Get on the email list at helpingsells.substack.com
Great content marketing can come from great storytelling. Who better to tell great stories than journalists? Marketers can learn from journalists how to create content that resonates with people through the power of storytelling. Today's guest is Ben Worthen, CEO of Message Lab, which combines journalism, data, and design to help organizations create content that resonates with real people. Ben discusses valuable insights for anyone interested in creating content that matters by combining journalistic storytelling techniques with data and design. Some of the highlights of the show include: Marketers: Be skilled storytellers to reach out to people about what matters most Modern Marketing: Takes advantage of times when people don't want to buy Storytelling Problems: Why content marketers miss the mark with storytelling People's Patience: Half of them leave content piece before the 15-second mark Journalists vs. Marketers: You don't have to be a journalist to tell a great story Empathy, Sympathy, and Authenticity: What readers need from marketers What's the problem? People care about the experience, not a company's product Listen and Learn: Take time to talk about ideas with others to get their opinions Storytelling Skills: Uplevel by knowing data, information to make better decisions Links: Ben Worthen on LinkedIn Message Lab The Wall Street Journal Ben Sailer on LinkedIn CoSchedule Quotes from Ben Worthen: “As there's so much choice about what you choose to pay attention to, what you don't want to pay attention to, when you want to pay attention to one thing, and when you get to pay attention to another, it's more important to be able to reach people with things that they care about.” “People are biologically programmed to want to pay attention to a good story. It's something that goes back to when we all lived in caves and sat around the fire.” “If you want to broaden your reach, if you want to have more influence, if you want to break out of a sales-only moment in time where you can have a meaningful interaction with someone, stories are the way to do it.” “When we think about the coolest experiences that we've had, they tend to be experiences that someone has created for us. Those are things that we tend to share with people.”
Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Ben Worthen. Ben is the CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling. Welcome to the show Ben, thanks for joining me... --- Send in a voice message: https://anchor.fm/rob-gallo/message
Have you ever wondered why your launch didn't work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you've even written/sent multiple multiple closing day emails. Today I'm going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching. Mentioned On Today's Episode The Launch Incubator Free Laser Launch Sessions Fearless Launching Get on the Waitlist for The Message Lab
Have you ever wondered why your launch didn't work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you've even written/sent multiple multiple closing day emails. Today I'm going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching. Mentioned On Today's Episode The Launch Incubator Free Laser Launch Sessions Fearless Launching Get on the Waitlist for The Message Lab
Welcome to Season 2 of The Fearless Launching Podcast! Today, we're talking about podcasts...specifically things to consider if you want to create a podcast, why we took an almost 3-month hiatus, and how to link your podcast to your products and services… Important: If you want to be on one of our brand new hot-seat style episodes, get coaching from me, and are willing to be live on the podcast...stay tuned and get on my mailing list so you'll know when we put the call out! Screenshot your phone or another device where you're listening today and share it on social. Tag me @annesamoilov and @fearlesslaunchingshow and let us know your 1 takeaway from today's episode! Visit my site for more details here: https://annesamoilov.com [Book] How To Be A Capitalist Without Any Capital Asana Trello Fearless Launching: https://fearlesslaunching.com The Message Lab: https://annesamoilov.com/messagelabwait Free Launch Roadmap: https://annesamoilov.com/launch-roadmap Join our Free Facebook Group: https://facebook.com/groups/fearlesslaunchinglounge
Welcome to Season 2 of The Fearless Launching Podcast! Today, we're talking about podcasts...specifically things to consider if you want to create a podcast, why we took an almost 3-month hiatus, and how to link your podcast to your products and services… Important: If you want to be on one of our brand new hot-seat style episodes, get coaching from me, and are willing to be live on the podcast...stay tuned and get on my mailing list so you'll know when we put the call out! Screenshot your phone or another device where you're listening today and share it on social. Tag me @annesamoilov and @fearlesslaunchingshow and let us know your 1 takeaway from today's episode! Visit my site for more details here: https://annesamoilov.com [Book] How To Be A Capitalist Without Any Capital Asana Trello Fearless Launching: https://fearlesslaunching.com The Message Lab: https://annesamoilov.com/messagelabwait Free Launch Roadmap: https://annesamoilov.com/launch-roadmap Join our Free Facebook Group: https://facebook.com/groups/fearlesslaunchinglounge
We're often told to invest in your business, yourself, work on your mindset... Always be educating yourself. Be coachable. You may have been encouraged to join a mastermind group to lift and be lifted by your fellow members. Over the years I've had some incredible mentors... In today's episode, I'm sharing 8 lessons I learned as a result of investing in myself and my business. These are not lessons you might expect from being in any type of online group program...and they aren't the tangibles outcomes I expected! I get personal here and you may be surprised to see that Anne isn't always the cheerful, positive, always pushing/planning, generous type! I'm willing to show these parts of myself to you...because I was willing to really look at myself and the things holding me back. I'm not proud of some of my reactions, but I know there was growth, because as soon as I started to acknowledge those shadow parts of myself...things changed. I hope you'll also be inspired to take a look at yourself too! Make sure to get on The Message Lab™ waitlist right now if you want to learn how to face yourself, share yourself, and then communicate with more clarity during your launches! https://annesamoilov.com/messagelabwait
We're often told to invest in your business, yourself, work on your mindset... Always be educating yourself. Be coachable. You may have been encouraged to join a mastermind group to lift and be lifted by your fellow members. Over the years I've had some incredible mentors... In today's episode, I'm sharing 8 lessons I learned as a result of investing in myself and my business. These are not lessons you might expect from being in any type of online group program...and they aren't the tangibles outcomes I expected! I get personal here and you may be surprised to see that Anne isn't always the cheerful, positive, always pushing/planning, generous type! I'm willing to show these parts of myself to you...because I was willing to really look at myself and the things holding me back. I'm not proud of some of my reactions, but I know there was growth, because as soon as I started to acknowledge those shadow parts of myself...things changed. I hope you'll also be inspired to take a look at yourself too! Make sure to get on The Message Lab™ waitlist right now if you want to learn how to face yourself, share yourself, and then communicate with more clarity during your launches! https://annesamoilov.com/messagelabwait
Boundaries give you and your people structure...and space. Set the expectations and you'll avoid feeling trapped, feeling tired, drained, resentful. Now, I have always prided myself on being close to the people I work with. I've been told time and again not to be friends with everyone...and I definitely am not close confidants with people, but I always meet people who I love on a personal level too! But as I mentioned in a previous bonus, that's something that weighed me down as things got harder and harder to manage in my personal life. I've always maintained that people want this high touch...and I like to be the one to give it. But I realized that not having boundaries means parts of my business, things I want to create, to improve, are sidelined... So, here's how to set those boundaries and set them right now! We cover the topic of boundaries and setting expectations with your clients/customers inside my upcoming program, The Message Lab. Get on the waitlist here: https://annesamoilov.com/messagelabwait
Boundaries give you and your people structure...and space. Set the expectations and you'll avoid feeling trapped, feeling tired, drained, resentful. Now, I have always prided myself on being close to the people I work with. I've been told time and again not to be friends with everyone...and I definitely am not close confidants with people, but I always meet people who I love on a personal level too! But as I mentioned in a previous bonus, that's something that weighed me down as things got harder and harder to manage in my personal life. I've always maintained that people want this high touch...and I like to be the one to give it. But I realized that not having boundaries means parts of my business, things I want to create, to improve, are sidelined... So, here's how to set those boundaries and set them right now! We cover the topic of boundaries and setting expectations with your clients/customers inside my upcoming program, The Message Lab. Get on the waitlist here: https://annesamoilov.com/messagelabwait
Today's episode discusses growing a business, launching, serving your audience and so much more all while you are dealing with major crisis or change in your life. We're not just talking about moving, selling your house, having a baby, or even getting married...we're talking about situations you may not share with the rest of the world...how to use the pain you might be experiencing to fuel your work... This real, raw, completed bare bones episode shares my own work in progress transformation...and aims to show you have the capacity to grow your business. And yes it is possible to launch even during some of your darkest days. I've been there. I get what that feels like and I'm here to encourage you! If you'd like to dig into the topic of communication, specifically all the content, messages, and communication to send out during your next launch - sign up for The Message Lab waitlist. Click here to join the early notification list And reach out! Let me know how this resonates with you...
Today's episode discusses growing a business, launching, serving your audience and so much more all while you are dealing with major crisis or change in your life. We're not just talking about moving, selling your house, having a baby, or even getting married...we're talking about situations you may not share with the rest of the world...how to use the pain you might be experiencing to fuel your work... This real, raw, completed bare bones episode shares my own work in progress transformation...and aims to show you have the capacity to grow your business. And yes it is possible to launch even during some of your darkest days. I've been there. I get what that feels like and I'm here to encourage you! If you'd like to dig into the topic of communication, specifically all the content, messages, and communication to send out during your next launch - sign up for The Message Lab waitlist. Click here to join the early notification list And reach out! Let me know how this resonates with you...
It doesn't surprise me... Depending on your business - you want more clients, or a better launch, or a more streamlined business. Here's the thing. You know all those things we learn and promptly ignore about business, when we're getting started? Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want? They work and today's guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today! Meghan of CraftingCreative.com is someone I've had the honor to work with over the past year inside one of my programs The Message Lab. I begged her to come on the podcast for a few reasons...The most important being that she's got some solid advice on how to make your website speak loud and clear for you...Plus, she's willing to share her own story and exactly what she's done to make her own website do its job much better - and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls. So, if you're focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you - you'll definitely want to tune in today! For full show notes, head on over to https://annesamoilov.com/190.
It doesn't surprise me... Depending on your business - you want more clients, or a better launch, or a more streamlined business. Here's the thing. You know all those things we learn and promptly ignore about business, when we're getting started? Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want? They work and today's guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today! Meghan of CraftingCreative.com is someone I've had the honor to work with over the past year inside one of my programs The Message Lab. I begged her to come on the podcast for a few reasons...The most important being that she's got some solid advice on how to make your website speak loud and clear for you...Plus, she's willing to share her own story and exactly what she's done to make her own website do its job much better - and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls. So, if you're focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you - you'll definitely want to tune in today! For full show notes, head on over to https://annesamoilov.com/190.
Last week, I shared my personal case study of how I launched a beta for my new online program The Message Lab. The one question that kept coming back from you was how much do I charge for my beta? Should I charge for my beta? Or let people in for free? If you have no clue how to price your beta program, you'll want to listen today as I focus on three options to consider. Spoiler alert: you're still going to have to make the final call and pick the final price, but I'm hoping my advice gets you closer to your decision! See the full show notes here: http://www.annesamoilov.com/168
Last week, I shared my personal case study of how I launched a beta for my new online program The Message Lab. The one question that kept coming back from you was how much do I charge for my beta? Should I charge for my beta? Or let people in for free? If you have no clue how to price your beta program, you'll want to listen today as I focus on three options to consider. Spoiler alert: you're still going to have to make the final call and pick the final price, but I'm hoping my advice gets you closer to your decision! See the full show notes here: http://www.annesamoilov.com/168
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