Podcasts about good trading co

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Best podcasts about good trading co

Latest podcast episodes about good trading co

The LinkedIn Branding Show
LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business

The LinkedIn Branding Show

Play Episode Listen Later Aug 17, 2023 13:05


N THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT:⁠⁠⁠⁠⁠⁠⁠ Read here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Diversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Aug 10, 2023 16:20


IN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS HARO (Help a Reporter Out) Qwoted Source Bottle TRANSCRIPT:⁠⁠⁠⁠⁠ ⁠Read Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How and Why to Take a Break From Posting on LinkedIn Without Damaging Your Brand

The LinkedIn Branding Show

Play Episode Listen Later Aug 3, 2023 15:34


IN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT Read here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Operation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and Beyond

The LinkedIn Branding Show

Play Episode Listen Later Jul 27, 2023 20:12


IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT: Read Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Why LinkedIn's Recent Content Algorithm Update Is Great News For Your Personal Brand

The LinkedIn Branding Show

Play Episode Listen Later Jul 20, 2023 21:05


IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detail all these changes and what it means for your personal brand and content creation. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS: Article: Entrepreneur Magazine, June 26, 2023 Podcast: Problem Solvers Podcast by Entrepreneur Magazine with LinkedIn editor-in-chief Dan Roth and director of product Alice Xiong TRANSCRIPT:⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to Turn "Tiny Steps" Into "Big Wins" With Your Personal Brand on LinkedIn (and Beyond)

The LinkedIn Branding Show

Play Episode Listen Later Jul 13, 2023 16:31


IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT:⁠⁠⁠ Read here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are you a "Boring Brand" - Our Best Tips To Mix Up Your LinkedIn Content and Still Be "On Brand"

The LinkedIn Branding Show

Play Episode Listen Later Jul 6, 2023 17:49


IN THIS EPISODE: Are you feeling "stuck in a rut" with content creation? This episode helps you "stay in your lane" but still keeps your audience curious and never tired of you. Here are our best tips to perk up your content on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT:⁠ Read Here: --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Operation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Jun 29, 2023 22:00


IN THIS EPISODE: In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headaches of the process, her struggle to find a new business name, and how she's moving forward with clarity and a foundational plan. As always, we share our stories, "warts and all" to make your branding or rebranding journey a smooth one. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT: Read here: --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn Profile

The LinkedIn Branding Show

Play Episode Listen Later Jun 22, 2023 17:59


IN THIS EPISODE: Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that doesn't fully communicate who you are and what you do, you're likely underselling yourself and missing out on opportunities and important connections. This episode will take you from best-kept secret to standout professional on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINK: Fix your gray banner ASAP with these free Canva LinkedIn banner templates TRANSCRIPT: Read here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Branding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and Beyond

The LinkedIn Branding Show

Play Episode Listen Later Jun 15, 2023 19:03


IN THIS EPISODE: Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, messaging, content, and more. Michelle G shares her six-month journey of testing her headline positioning and the outcomes. Learn the mindset of experimenting and evolving as you go and grow with your LinkedIn brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠ LINK: Michelle R's podcast episode on sales mindset TRANSCRIPT: Read Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Numbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal Brand

The LinkedIn Branding Show

Play Episode Listen Later Jun 8, 2023 14:36


IN THIS EPISODE: The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits of THE PURGE and detail how we both purposefully removed our connection lists and why it helped us grow faster. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠ LINKS How to Download Your LinkedIn Data in Minutes TRANSCRIPT:⁠ ⁠⁠⁠ Read Here: --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Personal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and Beyond

The LinkedIn Branding Show

Play Episode Listen Later Jun 1, 2023 19:59


IN THIS EPISODE: Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons learned in real time. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠ LINKS 16personalities.com (FREE) High 5 Test (FREE) Enneagram (FREE) Clifton Strengths (PAID) TRANSCRIPT:⁠ ⁠ Read here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and Beyond

The LinkedIn Branding Show

Play Episode Listen Later May 25, 2023 17:42


IN THIS EPISODE: Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks du jour. Here's how to not fall victim to these brand killers. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠ TRANSCRIPT:⁠ Click here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later May 18, 2023 23:17


IN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as well as address the realistic results and timelines for your personal and business brand on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠ TRANSCRIPT:https://share.descript.com/view/Dk8hb7WwQUG --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
The Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later May 11, 2023 23:25


IN THIS EPISODE: Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we created so you can clearly and confidently take action and grow on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠ Follow ⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠ Website: ⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠ Website: ⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠ TRANSCRIPT: https://share.descript.com/view/wefphW67ZOh --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the Masses

The LinkedIn Branding Show

Play Episode Listen Later May 4, 2023 14:43


IN THIS EPISODE: Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to get your true brand back to square one. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠ TRANSCRIPT:⁠⁠https://share.descript.com/view/bkKFgez2dOu --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Ready to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There"

The LinkedIn Branding Show

Play Episode Listen Later Apr 27, 2023 19:58


IN THIS EPISODE: Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get out there. Maybe you're new to LinkedIn or ready to get back on after realizing it's no longer a resume-dumping site. This episode helps you create your first post (and often the hardest) to start creating content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠MichelleSquared.com⁠⁠ Follow ⁠⁠The LinkedIn Branding Community Page⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠ Website: ⁠⁠https://michellebgriffin.com⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠ https://the365creators.com⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠ Website: ⁠⁠https://goodtradingco.com.au/⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠https://www.linkedin.com/groups/14049931⁠ TRANSCRIPT: Read here: https://share.descript.com/view/QC2VBMdnc6F --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Does Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and Beyond

The LinkedIn Branding Show

Play Episode Listen Later Apr 20, 2023 21:31


IN THIS EPISODE: Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and feel off in our brands and businesses. To illustrate it happens to all of us, Michelle J Raymond hops on the "yellow couch" of The Brand Therapist, Michelle B Griffin, to find her way back with the right positioning, messaging, and a new framework to translate into her LinkedIn branding and content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠MichelleSquared.com⁠⁠⁠ Follow ⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠ Website: ⁠⁠⁠https://michellebgriffin.com⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠ https://the365creators.com⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠⁠⁠ Website: ⁠⁠⁠https://goodtradingco.com.au/⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠ TRANSCRIPT:https://share.descript.com/view/H1TjaMXCQbf --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business Brands

The LinkedIn Branding Show

Play Episode Listen Later Apr 13, 2023 16:16


IN THIS EPISODE: In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, we give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conversations. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠https://mybook.to/The_LinkedIn_Branding_Book⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠MichelleSquared.com⁠ Follow ⁠The LinkedIn Branding Community Page⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠https://www.linkedin.com/in/michellebgriffin/⁠ Website: ⁠https://michellebgriffin.com⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠ https://the365creators.com⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠ Website: ⁠https://goodtradingco.com.au/⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠https://www.linkedin.com/groups/14049931 TRANSCRIPT: https://share.descript.com/view/kZjbqpKfoeS LINKS: Meryl Evan's Post - https://www.linkedin.com/posts/meryl_merylmots-accessibility-socialmedia-activity-7044714741230948352-cgEe?utm_source=share&utm_medium=member_desktop Her advice for alt text - "I try to keep it simple with best practice. Descriptive yet concise. If I can't see the image, what would I want to know about it in context?" https://otter.ai for recording LinkedIn Audio events Social Media Examiner Article: How to Make Your Social Media Content Accessible --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
The Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Apr 6, 2023 18:26


IN THIS EPISODE: Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building relationships, and bonding with a Power Partner will help you get out of your own way to support you and transform your brand on LinkedIn and beyond. We share our examples and stories that impact us as power partners and power connections. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

Good for Business Show with LinkedIn Expert Michelle J Raymond.
Build a stand out business brand on LinkedIn using your LinkedIn Company Page. Learn what to do and why you should do it today. Guest: #MichelleSquared

Good for Business Show with LinkedIn Expert Michelle J Raymond.

Play Episode Listen Later Apr 4, 2023 19:57


Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors.  Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT Read here: https://share.descript.com/view/TlRQSNBFeb3    

The LinkedIn Branding Show
How to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page Profile

The LinkedIn Branding Show

Play Episode Listen Later Mar 30, 2023 20:34


IN THIS EPISODE: Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT Read here: https://share.descript.com/view/TlRQSNBFeb3 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
What's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Mar 23, 2023 16:16


IN THIS EPISODE: It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsides to being too personal and too professional on the platform. We share our 5 best strategies to build your presence and profile without being too personal, cringe, and uncomfortable on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
LinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and Brand

The LinkedIn Branding Show

Play Episode Listen Later Mar 16, 2023 20:39


UPDATE: The Newsletter Tab is visible in the new profile. MBG doesn't have one, so that's why it wasn't visible. IN THIS EPISODE: Thumbs up or Thumbs Down? New features aren't always a boost to our brands. These latest 2 have mixed reviews by #MichelleSquared. We break down what they are, and why or why not you might want to consider each new LinkedIn feature. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ LINKS Thumbs down on this feature: https://www.linkedin.com/help/linkedin/answer/a1413111/collaborative-articles?lang=en Thumbs up on this new feature: https://www.linkedin.com/posts/patrick-shea-stamford_creators-newsletters-activity-7034565044864458752-otgJ?utm_source=share&utm_medium=member_desktop --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The Internal Marketing Podcast
Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)

The Internal Marketing Podcast

Play Episode Listen Later Mar 13, 2023 39:41


The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.)Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world's first book on the topic, the international best-seller ‘Business Gold'. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn. Michelle's commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.  Host of the ‘LinkedIn for B2B Growth' podcast and co-host of ‘The LinkedIn Branding Show' podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.'Her mission is “Do good business with good people.”Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/?originalSubdomain=auGood Trading Co Website and Resources: https://goodtradingco.com.au/quick-links/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The LinkedIn Branding Show
Are You In a Content Creation Rut? Our Best Tips to Tackle It and Come Back Stronger

The LinkedIn Branding Show

Play Episode Listen Later Mar 9, 2023 14:01


IN THIS EPISODE: Whether you create daily, weekly or so every so often, we all feel pushback and time constraints from posting content. Giving yourself a creator break is vital to find clarity, flow, and creativity. The trick is not to quit! We share our personal stories and best tips to be a successful and sustainable LinkedIn content creator. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Mar 2, 2023 21:46


IN THIS EPISODE: Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and industry opportunities. We see too many incomplete, vague, and head-scratching profiles. This is an actionable episode with real-life examples to help you get crystal clear with your LinkedIn personal and company profiles. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ LINKS Use WordCounter.net to set your First Impression Factor (from MBG's) actionable item. TRANSCRIPT Read here - https://share.descript.com/view/nxYwnQXQWXa --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your Brand

The LinkedIn Branding Show

Play Episode Listen Later Feb 23, 2023 21:03


IN THIS EPISODE: LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, it's keeping you from being noticed, known, and standing out to the right people, places, and opportunities that build your personal and business brand. We detail the top settings you need to know and why they're important for conversation-starting, relationship-building, and growth on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ LINKS Update your LinkedIn 3rd Party Setting here: TRANSCRIPT Read here - https://share.descript.com/view/wEwKS7pZgL4 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Here's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding Puns

The LinkedIn Branding Show

Play Episode Listen Later Feb 16, 2023 25:12


IN THIS EPISODE: NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out hourly, we satirically share our favorite LinkedIn "backfires" potentially ruining your personal and business brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT Read here - https://share.descript.com/view/EmyyZV8capG --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Is Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and Business

The LinkedIn Branding Show

Play Episode Listen Later Feb 9, 2023 14:32


IN THIS EPISODE: LinkedIn is the ONE social site where posting on how to navigate the platform gets traction, even if that's not your area of expertise. While this topic gets engagement, one pitfall is that we get hooked on posting on how to use and do LinkedIn when this isn't what people hire us for or is aligned with what we want to be known for. This episode shares our personal example of how not to get out of your "true lane" and lose your brand direction. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and Hidden

The LinkedIn Branding Show

Play Episode Listen Later Feb 2, 2023 17:38


IN THIS EPISODE: When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is the fastest way to stand out from the 1000s of others in your field. We also discuss the real pitfalls and top fears of why we hide behind our true perspectives, plus the best tips to get out there confidently with humanistic content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: Read here: https://share.descript.com/view/7x4YrxrqBx7 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry Opportunities

The LinkedIn Branding Show

Play Episode Listen Later Jan 26, 2023 16:56


IN THIS EPISODE: As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for bigger things to come? We share the "stair-step" process to get traction, build your community and then amplify your brand to attract and grow in your industry. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: https://share.descript.com/view/IRYFDbvZFM3 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared System

The LinkedIn Branding Show

Play Episode Listen Later Jan 19, 2023 14:26


IN THIS EPISODE: The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big "no-no") for long-term growth using this new update and a review of our four-step BrandSqured System as the basis of our new book. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

The LinkedIn Branding Show
The ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :)

The LinkedIn Branding Show

Play Episode Listen Later Jan 12, 2023 16:31


IN THIS EPISODE: You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your personal brand. We share the good, bad and ugly on how this can go awry and leave you without a great first impression. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: https://share.descript.com/view/olH3clqlr9P --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Jan 5, 2023 20:00


IN THIS EPISODE: Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Reciprocity, which helps you pay it forward and see the "karma" of your good deeds come back to you. We share the exact ways (and places) on LinkedIn to "pay it forward" with your connections and community. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: Read here: https://share.descript.com/view/sojh5wf2tPQ --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

Funky Marketing: Bold Strategies for B2B Growth and Revenue
How to make your LinkedIn pages work for your B2B - Michelle J Raymond

Funky Marketing: Bold Strategies for B2B Growth and Revenue

Play Episode Listen Later Jan 4, 2023 55:54


Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago. Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online. She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. She lives in Sydney but has the pleasure of working with clients globally. Nemanja and Michelle talked about a lot of topics! Here's an overview: 0:00 - Intro 3:02 - Michelle's work motivation and passion 4:10 - Figuring out LinkedIn 7:13 - LinkedIn pages and groups are making a COMEBACK?! 9:15 - Why it's important to develop a company's and personal brand 13:00 - Marketing agencies DON'T DO marketing for themselves 15:20 - When you should start posting on the company page? 19:13 - Don't give up on LinkedIn 21:27 - LinkedIn Company Page's = Small vs Big Team Approach 25:18 - Prioritize the content your audience wants to see 27:24 - Remind people to visit your company page 33:02 - Use the page to attract employees 37:48 - Leaders should lead by an example 38:50 - Support your employees to achieve their goals 40:04 - The MOST important things that DRIVE company pages 46:46 - Create content with a longer shelf life 52:35 - Outro Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Check her website: http://michellesquared.com/ THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

The LinkedIn Branding Show
How to Know What Works (and What Doesn't) For Your Personal Brand Going into a New Year on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Dec 29, 2022 21:56


IN THIS EPISODE: What has your brand been about this year? Is it 100 % aligned with who you are or want to grow into in the coming year? We share our stories and struggles of peeling back the layers and getting unstuck and how you can best break out of your "internal struggles" to find clarity in your brand and business in the new year. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT: Read here: https://share.descript.com/view/d7p7CvlCKFL --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
The Pros and Cons of Using ChatGPT and Artificial Intelligence (AI) with Your Personal Brand on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Dec 22, 2022 16:38


IN THIS EPISODE: ChaptGPT and artificial intelligence (AI) tools are here to help but do they really? There are definite advantages but also downsides to using AI. We detail our first-hand experiences and the cautions of new AI and our recommendations not to rely on them so we stay unique and stand out in our space. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ LINKS: ChatGPT Forbes Article on writing social media posts with ChaptGPT TRANSCRIPT: Read here: https://share.descript.com/view/XEvWApFKphz --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

Powerful Marketing Tips podcast
LinkedIn Company Page for Building Community

Powerful Marketing Tips podcast

Play Episode Listen Later Dec 21, 2022 40:40


Summary   Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!   Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.   Today, Michelle shares her five-step process for building a successful LinkedIn company page.   Takeaways:   LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live. Use LinkedIn to position yourself as an industry leader and build a community around that. 3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service.    Timecodes: :00 - Intro 2:08 - Greetings & new LinkedIn features 5:00 - LinkedIn newsletters 8:01 - LinkedIn live  10:14 - LinkedIn audio rooms 13:04 - Consistency with repurposing content 20:34 - Speaking to the 5% that are ready to buy 23:06 - The 3 2 1 Strategy 30:45 New book LinkedIn branding book Quote:   "The best sales and marketing strategy is being there for them, not for yourself.”   Links:   Connect with Michelle J Raymond:   - Website: https://goodtradingco.com.au/ - LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/  - Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/  - YouTube: https://www.youtube.com/c/GoodTradingCo   Here are Michelle's books:   - The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book - “Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages”  https://getbook.at/BusinessGold   Find out more about Powerful Marketers: https://powerful-marketers.com/    What inspires Michelle into action:   Fave song:  "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom

The LinkedIn Branding Show
How to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your Brand

The LinkedIn Branding Show

Play Episode Listen Later Dec 15, 2022 26:07


IN THIS EPISODE: It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Housekeeping" too. We cover the four areas (and the reason for each update) for a new and improved "refreshed" personal and business brand for the coming year (and beyond). BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase. THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ LINK: LinkedIn allows you to access your content and comments in CSV files. Start here: https://www.linkedin.com/help/linkedin/answer/a1339364/downloading-your-account-data?lang=en TRANSCRIPT: Read here https://share.descript.com/view/7meroPoabHA --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to Become Self Aware to Build Your Personal and Business Brand Identity and Make a Bigger Impact (and Income) on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Dec 8, 2022 18:18


IN THIS EPISODE: This week, we get a bit personal and peel back the layers as we share our self-awareness revelations to help you know yourself more. Why does this matter? To become CLEAR and REAL. If you're holding back, not giving 100 percent of yourself, or not aligning with who you truly are, your brand is not going to resonate and relate as best it can, or worse you won't take action to catch the opportunities you deserve. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction Faster

The LinkedIn Branding Show

Play Episode Listen Later Dec 1, 2022 21:31


IN THIS EPISODE: This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand struggles, new strategies, and actionable tips to get out there with clarity, confidence, and control of your brand on LinkedIn and beyond. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond)

The LinkedIn Branding Show

Play Episode Listen Later Nov 24, 2022 34:28


IN THIS EPISODE: This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the past four episodes, we chatted about each step adn this week is all the entire framework, all four phases of our Brand Squared System™ debuting in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Nov 16, 2022 19:21


IN THIS EPISODE: The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. BOOK LAUNCH DETAILS: MichelleSquared.com ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. TRANSCRIPT Read here: https://share.descript.com/view/wLjvR1BqyC6 ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Are You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Nov 10, 2022 19:30


IN THIS EPISODE: The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. PRESALE LAUNCH LINK: MichelleSquared.com Join all the Book Launch Parties: MichelleSquared.com ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. TRANSCRIPT Read here: https://share.descript.com/view/4ZACwieAHGz --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Does Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand Foundation

The LinkedIn Branding Show

Play Episode Listen Later Nov 3, 2022 22:23


IN THIS EPISODE: A brand without a foundation is like a house built on sand. It's not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. This week's episode details Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. LINKS Free personal branding assessments: https://www.16personalities.com/ https://high5test.com/ TRANSCRIPT Read here: https://share.descript.com/view/r2Ri5oJCYwj --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Oct 27, 2022 19:13


IN THIS EPISODE: Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back. Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: How to Build Your Personal and Business Brands on LinkedIn for Exponential Growth. PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook ABOUT US: Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top 10 personal branding podcast. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. TRANSCRIPT --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
Sneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business Brand

The LinkedIn Branding Show

Play Episode Listen Later Oct 20, 2022 14:54


The LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power of two" to make things right on LinkedIn and beyond. IN THIS EPISODE: Toss up the confetti, the day we recorded this episode, we presale launched on Amazon, The LinkedIn Branding Book, The Power of Two: How to Build Your Personal Brand and Business Brand on LinkedIn for Exponential Growth. We highlight our Brand Squared System™ to double your outcome on the platform. PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook ABOUT US: Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a top 10 personal branding podcast. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. TRANSCRIPT Read here: --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

The LinkedIn Branding Show
How to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedIn

The LinkedIn Branding Show

Play Episode Listen Later Oct 13, 2022 30:38


IN THIS EPISODE: What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand. We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs fluffy. MBG covered her 7 pillars of foundational personal branding and MJR shares what personal branding means to her and how it's impacted her business on LinkedIn. This interview first appeared as an interview on a LinkedIn Live interview in Sept. 2022 but was too good not to make an encore to share with you all. ABOUT US: Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/ Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn. THE BACKSTORY We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. TRANSCRIPT Video show notes --- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

Chief Executive Connector
165 | Get Clients Through A LinkedIn Business Page w/ Michelle Raymond

Chief Executive Connector

Play Episode Listen Later Mar 28, 2022 91:51


Everyone is taking action on LinkedIn, and building personal brands, but there's a lot of confusion about the value of company pages.That is why we brought globally recognized LinkedIn business page expert, Michelle Raymond to show us the way!We  discussed: - why it's worthwhile to focus on your LinkedIn company page- how to get started making company page successful- what will lead to getting more clients through your LinkedIn PageIf you want to build relationships the right way in the right platform, listen to my conversation with Michelle and build that community. Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Michelle!On LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/Her Company: https://www.linkedin.com/company/good-trading-co-training/Connect with ME!Need some advice from me or my team?  Come to OFFICE HOURS!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Michelle Raymond" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

b2b content strategy b2b marketing office hours get clients business pages category pirates chief executive connector her company be the stage connect with pablo relationship flywheel good trading co