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This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT. The main highlight of the episode is the interview with Jonathan Kvarfordt a.k.a. Coach K. He is the Head of Growth at Momentum.io and CEO of GTM AI Academy. Coach K discusses the current state and future trends of AI in go-to-market functions. He emphasizes the importance of trust, education, and intent when implementing AI solutions. He also explores the mindset shifts necessary for successful AI integration and shares his vision of an 'Iron Man' style AI plugin for enhanced go-to-market efficiency. The conversation covers practical tips for AI adoption, common pitfalls, and the evolving roles of sales and marketing in an AI-driven landscape. The episode concludes with a rapid-fire round where Coach K shares insights on AI tools, prompting techniques, and industry trends. 00:00 Introduction and Podcast Disclaimer 00:22 Meet Your Hosts: Ken and Erin 00:54 Ken's Custom GPT for Baking 02:13 Erin's GPT Tips and Tricks 03:53 Guest Introduction: Jonathan Kvarfordt 04:29 Jonathan's Journey and Roles 05:19 AI in Go-To-Market Teams 06:28 Challenges and Overwhelm in AI Adoption 06:57 Practical AI Workflows and Automations 10:27 Trust, Education, and Intent in AI 13:57 Intentional Use of AI in Teams 18:21 Common Pitfalls in AI Implementation 19:21 The Importance of Creative AI Prompting 19:43 Mindset Shifts for AI Adoption 20:02 The Four C's of AI Mindset 21:26 Leadership and AI Integration 22:52 Sales and Marketing Alignment with AI 25:10 Future of AI in Business Roles 26:48 Human-AI Collaboration in Go-to-Market Strategies 33:26 Rapid Fire Round: AI Tools and Trends 35:00 Conclusion and Final Thoughts
Chapter 2: The Four C's (Part 2) Episode Overview Andy finishes the Four C's conversation with Clarity and Carat Weight, delivers his legendary Diamond-to-Steak conversion chart, and cuts through the industry's microscopic bullshit to give you what actually matters when you're standing in that jewelry store. Key Takeaways The Clarity Reality Check: She doesn't need a flawless diamond unless she specifically asked for one - she just wants it to look that way Clarity grades are determined by gemologists with microscopes, not naked eyes in natural lighting The difference between technically flawless and "looks flawless" can save you thousands 99% of diamond inclusions are invisible without specialized equipment Focus on VS2-SI1 for best value - they look identical to higher grades but cost significantly less Carat Weight - Size vs. Reality: One carat = 0.2 grams = about one Skittle (finally, a measurement that makes sense) Carat measures weight, not size - two diamonds can weigh the same but look completely different Diamond cutters face a constant battle: preserve weight (money) vs. create ideal proportions (beauty) The real artists sacrifice weight for performance every time The Money-Saving Secret: Diamonds jump in price at half and whole carat marks A 0.9 carat might cost 20% less than a 1.0 carat of identical quality Nobody can spot the difference with the naked eye Buy just under those magic thresholds: 0.9 instead of 1.0, 1.4 instead of 1.5 The Quick Decision Guide: Cut Grade: Excellent/Ideal worth every penny, Very Good is the sweet spot, Good or lower proceed with caution Color: G-H is the sweet spot, I-J smart value, D-F if you have the budget and appreciate the difference Clarity: VS2-SI1 best value, SI2 can work if inspected, Flawless-VVS for bragging rights The Diamond-to-Steak Conversion Chart: Cut = Chef's Skill: Best beef poorly cooked is a travesty, average beef perfectly cooked is a religious experience Color & Clarity = Grade of Beef: Prime costs more than choice, you're paying for rarity within rarity Carat Weight = Portion Size: An 8-ounce filet costs more than a 6-ounce of the same quality Memorable Quote "A good diamond will be good forever. A bad diamond will be bad forever." - Andy's reminder that this decision has permanent consequences. What's Next The "investment value" of diamonds - and dear Lord, they've got it so wrong. Contact Andy Email: andy@buylikeaguy.com For personal jewelry and diamond consultation About the Book "The Inappropriate Guide to Buying An Engagement Ring" is available on Amazon. Andy is creating an audio version while keeping the podcast going by reading chapters on the show. Warning: Contains raw language, unfiltered advice, and the kind of talk you'd get from your most honest friend after a few drinks. Next Episode Chapter 3 coming soon - more straight talk and war stories from the jewelry trenches. Connect with Buy Like A Guy: Available wherever you get your podcasts Book available on Amazon Show notes compiled from episode transcript
Want to know how ready your agency is to grow sustainably? Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positioning, Marketing, and Sales Systems.
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
Two c's you need to avoid and two c's you need to lean into if you want to have a peaceful business this summer!
Episode Overview Andy breaks down the diamond industry's "sacred scripture" - the Four C's - but cuts through the BS to give you what you actually need to know. This is part one of a two-part deep dive into diamond grading, focusing on Cut and Color. Key Takeaways The Bottom Line on Diamond Education: You'll spend roughly 2 hours of your entire life discussing the Four C's Don't overthink it - learn enough to have an intelligent conversation with a pro Find someone you trust to guide you through the rest Why the Four C's Exist: Created by GIA in the 1940s to standardize diamond grading Before this, buying diamonds was like the Wild West Gave everyone a common language (that's why color starts at D) Cut - The King of the Four C's: Cut is everything - it's what makes a diamond come alive Not about shape (round, oval, etc.) - it's about proportions and craftsmanship A great cut can make a diamond worth twice as much as a poorly cut one Andy's advice: "Get the best damn cut you can afford. Everything else is negotiable." Color Demystified: Scale runs D (colorless) to Z (noticeably yellow/brown) D-F: Exceptional white, priced accordingly G-H: Looks white to most people I-J: Still looks great, especially in yellow gold Most people can't tell D from H without training and special equipment The Reality Check: Your fiancé won't be carrying master stones around to compare Don't pay for colorless if near colorless looks the same to you But some guys want top shelf just for the satisfaction of knowing what they have Memorable Quote "I'll know." - The client who taught Andy that sometimes it's not about what others can see, it's about personal satisfaction. What's Next Part 2 will cover Clarity and Carat Weight - the remaining two C's that complete the diamond grading system. Contact Andy Email: andy@koehnjewelry.com For personal jewelry and diamond consultation About the Book "The Inappropriate Guide to Buying An Engagement Ring" is available on Amazon. Andy is creating an audio version while keeping the podcast going by reading chapters on the show. Warning: Contains raw language, unfiltered advice, and the kind of talk you'd get from your most honest friend after a few drinks. Next Episode Chapter 2-Part 2 coming soon - more straight talk and war stories from the jewelry trenches. Connect with Buy Like A Guy: Available wherever you get your podcasts Book available on Amazon Show notes compiled from episode transcript
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
In this episode of the Self-Employed Life, I had the great privilege of speaking with Nesha Pai, author of the book “Overcoming Ordinary Obstacles”. Nesha shared how she transitioned from running a fully remote accounting firm to empowering others to pursue their boldest dreams. She further explains how personal tragedies deepened her mission. We explored the difference between courage and bravery, the “Four C's” framework she uses to guide dreamers into bold action, and how cultivating personal style and daily confidence practices can help us show up as the person we're becoming. Nesha's story is a great reminder that taking courageous, intentional steps—especially through life's hardest seasons—can lead to extraordinary transformation. Nesha Pai is the founder of Pai CPA, PLLC, a fully remote bookkeeping firm in Charlotte, NC. She started her firm in February 2011, and was one of the first in the industry to create a fully remote office model, along with giving employment opportunities to primarily to stay-at-home moms. As a single mom, sole owner, she grew from one client on her kitchen table to over 72 with revenues in the multiple six digits. In January 2020 , Nesha published her book “Overcoming Ordinary Obstacles”, which won the award in the Multicultural Non-Fiction category by the 2020 competition of the American Book Fest. She is currently known as an international speaker, activating women and entrepreneurs to go boldly into the life of their dreams by cultivating the right tools to overcome the obstacles in their way. Nesha is a recent breast cancer survivor and was named one of the Top 50 Infulential Women in The Mecklenburg Times (2020 and 2024), on of Charlotte's biggest media publications. Guest's Contact – Website LinkedIn Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Market Mastery Registration FormJoin Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
Have you set a goal this year that still hasn't gotten the attention it deserves? You're not alone. The gap between setting goals and actually achieving them often comes down to four fundamental characteristics that separate wishful thinking from remarkable results.Clarity forms the foundation of all goal achievement—knowing exactly what you want and why you want it. Without this crystal-clear vision, even the most motivated among us can lose our way, forgetting the purpose behind our hard work. I've seen countless clients struggle with visioning exercises, paralyzed by perfectionism and fear of getting it "wrong." But here's the liberating truth: your vision is a draft that evolves as you grow. My own first vision from eight years ago bears little resemblance to my current path, yet that initial draft inspired the risks and growth that led me to where I am today.Confidence and courage work hand-in-hand to move us forward. Confidence emerges when our self-image aligns with our actions, while courage allows us to embrace the discomfort necessary for growth. The breakthrough moment for many comes with understanding that confidence follows action, not the other way around. Had I waited until I felt completely confident before launching this podcast, you wouldn't be reading these words now. Similarly, successful people aren't fearless—they simply take action despite their fears, recognizing that FEAR often stands for "False Expectations Appearing Real."Consistency ties everything together, creating the momentum that turns occasional efforts into real achievements. The all-or-nothing mentality and our expectation for instant results sabotage consistency more than anything else. Remember: five days of imperfect action beats no days of perfect planning. As you reflect on your goals, ask yourself which of these four characteristics needs strengthening in your own journey. Is it clarity about what you truly want? The confidence to believe in yourself? The courage to take uncomfortable action? Or the consistency to keep going when results aren't immediate?Ready to strengthen these characteristics and make meaningful progress on your goals? Download the vision prompts mentioned in this episode and consider whether a Strategic Reset Sprint might be the structured support you need to move forward with confidence. In this episode you will learn how:Clarity comes from knowing what you want and why you want itVisioning is the best way to gain clarity, providing a foundation for meaningful goal settingConfidence emerges when who you think you are aligns with the actions you take toward your goalsAction builds confidence—don't wait until you feel confident to start taking stepsPast thinking, overthinking, and future thinking can destroy confidenceCourage means embracing discomfort to grow in the direction of your goalsConsistency creates momentum through repeated actions, habits, and beliefsAn all-or-nothing mentality undermines consistencyThe "instant gratification lie" causes us to give up too quickly on promising strategiesHighlights:0:00The Power of Goal Clarity3:07The Four Characteristics of Goal Achievers8:23Clarity: Knowing What You Want11:40Confidence: Aligning Thoughts With Action14:42Courage: Embracing Discomfort to Grow17:30Consistency: Creating Lasting Momentum20:37Strategic Reset Sprint InvitationReady to reset with purpose and move forward with...
Have you been duped by marketing agencies in the past? Or maybe you're not sure if you have before. Our guest today is Amber Gaige, who shares with us The Four C's to help avoid getting duped.TODAY'S WIN-WIN:Do not be discouraged, there are good marketers out there that can help you.LINKS FROM THE EPISODE:Listen to Ellen Rohr's Podcast episode here: https://bigskyfranchiseteam.com/why-trouble-makers-make-good-entrepreneurs/You can visit our guest's website at: www.FarBeyondMarketing.com Get a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:IG: https://www.instagram.com/farbeyondmarketing/LinkedIn: https://www.linkedin.com/in/amber-gaige-55880826/FB: https://www.facebook.com/coachambergaigeABOUT OUR GUEST:Amber is a third-generation entrepreneur and certified StoryBrand Guide with over 15 years of experience as a marketing strategist, working with industries such as Home Services, Construction, SaaS, Beauty, Health, Home Building, Manufacturing, Medical, and Family Businesses. She is passionate about demystifying marketing for entrepreneurs and helping small, service-based businesses build marketing and sales systems that consistently attract clients and create steady cash flow. As the creator of The Four C's of Effective Marketing, a proven system that has helped hundreds of entrepreneurs nationwide, Amber combines effective strategies with mindset work to help business owners confidently achieve their goals while simplifying their lives. She is the author of the international best-selling book, The Far Beyond Marketing Guidebook, and is a sought-after speaker. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
Send us a text if you want to be on the Podcast & explain why!Ever wonder why 90% of personal trainers quit within their first year? The answer lies not in their fitness knowledge but in their approach to sales. This eye-opening episode dismantles the myth that great trainers don't need to be salespeople and reveals why embracing your role in sales is essential for career longevity.Through engaging stories and practical examples, we explore the Four C's framework that transforms awkward sales conversations into authentic value propositions: Competence in your craft, Confidence in your delivery, Control of the consultation, and consistent Contact with prospects. You'll witness firsthand how these principles apply through real-world scenarios, from signing new clients to handling common objections like "it's too expensive" or "I need to talk to my partner."The most powerful revelation comes in understanding the core emotional motivations behind every fitness goal. Beyond surface-level desires to lose weight or gain strength, clients ultimately want to look better naked, perform better physically, or live without pain. By connecting your services directly to these fundamental needs, you'll create irresistible value that clients can't find elsewhere.Whether you're struggling with sales conversations or simply want to elevate your client acquisition strategy, this episode provides actionable techniques to shift from transactional thinking to relationship building. You'll discover why the most successful trainers focus on long-term client retention rather than quick closes, and how adding value at every interaction builds a sustainable practice.Ready to transform your approach to fitness sales and build a thriving career? Subscribe to the Show Up Fitness Podcast and visit showupfitness.com to learn more about our personal training certification programs, including upcoming seminars in Denver, Miami, Santa Monica, and Atlanta.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...
In this week's Beyond Sunday, Josh is joined by Paxton, Michael, and the legendary Paul Goodman—one of New Work's original worship culture builders and long-time elder. The team dives into an unforgettable round of "Bible or Breakup Ballad?"—a lyric guessing game that blurs the line between Song of Solomon and Shawn Mendes, complete with coffee wagers and surprise reveals. Their hilarious and heartfelt reflections remind us just how moving, misunderstood, and musically rich the Bible can be. Then, the focus shifts to Paxton's message from the “Before You Go” series, walking through the "Four C's" that build our confidence in Scripture's truth: Continuity, Content, Consistency, and Correctness. The conversation gets real about wrestling with doubt, bad theology we may have inherited, and the Bible's prophetic power. With insightful stats on prophecy fulfillment, personal stories of rediscovery, and Paul's encouragement about revival among the youth, this episode is both intellectually stirring and spiritually uplifting.
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
In this episode, I break down the Four C's of Success – a practical framework to help composers stay clear, creative, and on track from start to finish.Plus I feature a new investigation tension cue and give my thoughts on a psychedelic rock cue from 52 Cues member, Fraser Macdermid.Watch this episode on YouTube!https://youtu.be/9tmb-sy3Qps Join the 52 Cues Album Accelerator – a self-paced program with over 6.5 hours of video content, discussion threads, articles, and resources which guides you through the entire process of creating a production music album. Plus you'll receive a 90-minute, one-on-one session to listen through your album and discuss strategies for library placement. Head over to 52cues.com/accelerator to sign up today!
Most digital media is designed to be addictive, and young brains are especially susceptible. Successful digital media content is stimulating, engaging, and targets the brain's natural reward centers. This creates an unfair advantage over young brains, which have not yet fully developed their executive functioning. In today's episode, Dr. Amanda Giordano introduces us to the “Four C's” model of addiction, healthy vs unhealthy engagement with digital media, and interventions for youth and their families. She also shares who has her “six” and Actionable Intel to hone your skills.Amanda L. Giordano, PhD, LPC is an associate professor at the University of Georgia who specializes in addictions counseling. She is the sole author of a clinical reference book titled, A Clinical Guide to Treating Behavioral Addictions and co-author of a textbook titled, Addiction Counseling: A Practical Approach. Dr. Giordano works to advance the counseling field with rigorous research and has published over 65 peer-reviewed articles and book chapters. In 2024 she was awarded the Garry R. Walz Trailblazer award from American Counseling Association in recognition of her innovative work in the field of behavioral addictions.Resources mentioned in this episode: Register now for Dr. Giordano's pre-meeting institute at the 2025 EBP Conference! https://deploymentpsych.org/EBPConferencePractical for Your Practice voice mail: speakpipe.com/cdpp4pPractical for Your Practice email: cdp-podcast-ggg@usuhs.edu Calls-to-action: For example: Register now for Dr. Giordano's pre-meeting institute at the 2025 EBP Conference! https://deploymentpsych.org/EBPConferenceIncorporate a few questions about addictions (besides substances) in your intake assessment.Create a family digital media plan. Many templates exist.Subscribe to the Practical for Your Practice PodcastSubscribe to The Center for Deployment Psychology Monthly Email at https://deploymentpsych.org/CDP-MED-Opt-In
Join Steve Moriarty, Tom Hill, and Jacob Senior as they unpack the world of investing—from market moves and strategies to timeless principles and everyday money wins. Whether you're just starting out or deep into your investing journey, we're here to educate, challenge, and inspire.
#362 What if you could tap into an AI-powered business coach — one that's available 24/7, never forgets a conversation, and helps you find, evaluate, and negotiate your next business acquisition? In this episode hosted by Brien Gearin, serial entrepreneur and podcast host Nik Hulewsky returns to the show to break down how he's leveraging AI to find and buy businesses faster and smarter than ever before. Nik shares real-world examples of how AI is being used to save time, cut costs, and make better decisions — from analyzing contracts to summarizing investor calls and brainstorming deal structures. Whether you're AI-curious or already experimenting, Nik explains exactly how to start, what tools to use, and how to train AI to become your smartest business advisor! What we discuss with Nik: + AI as a business advisor + Using AI to buy businesses + Recording and summarizing meetings + Training AI with personal context + GPTs for contract analysis + Four C's of effective prompting + Why agents are overhyped (for now) + Future-proofing your business with AI + Avoiding the AI adoption gap + Real-world AI business use cases Thank you, Nik! Check out Nikonomics at NikonomicsPod.com. Follow Nik on Twitter. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
I'm delighted to bring you Episode 4 of Season 3 of The Luke Coutinho Show, featuring Dr. Maulik Parekh—a leading Interventional Cardiologist, Head of the TAVR and Structural Heart Programme, and Consultant at the Sir H. N. Reliance Foundation Hospital and Research Centre.Tune in to discover:Dr. Maulik's journey into cardiology: From aspiring architect to pioneering cardiologist, and healing through groundbreaking structural heart interventions for all agesUnderstanding the rising incidence of heart diseases: Why India is facing an alarming rise in heart issues among the young, driven by genes, lifestyle, and stressGenetics vs. Epigenetics: How can you outsmart your family history with the right choicesPreventive heart health: Recommended screenings for all age groups and mindful use of health tracking devicesImpact of chronic stress and emotions on heart health: How stress and emotions can disrupt rhythms, weaken muscles, and turn minor plaques into major heart attacksMeditation and body awareness: Learn to deepen your connection to heart health by enhancing sensitivity to your body's pulse and cardiovascular stateVaping, stimulants, and heart health: Vaping and stimulants hijack your heart's natural rhythm, leading to long-term cardiac stress and dysfunctionAnd much more…Chapters:00:00 - Introduction and Dr. Maulik's Journey06:55 - Rise in Young Heart Attacks10:35 - Genetics vs. Epigenetics13:23 - Essential Heart Health Screenings20:09 - Health Gadgets: Helpful or Stressful?23:51 - Dr. Maulik's Personal Health Routine30:26 - How Stress Damages Your Heart34:38 - Broken Heart Syndrome Explained37:06 - Meditation and Body Awareness40:28 - Vaping, Stimulants & Heart Health44:26 - The Four C's for Heart Health
Send us a textWhat happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence.For too many business owners, social media feels like a frustrating time sink without clear returns. Jen dismantles this misconception by introducing her proven 3S Framework—Show Up, Stand Out, and Scale—a strategic approach that balances engaging content (50%), educational material (30%), and promotional messaging (20%). This intentional mix is what separates social accounts that algorithms love from those that struggle for visibility.The conversation tackles the elephant in the room: ROI expectations for social media. Rather than direct lead attribution, Jen explains how successful social strategies typically progress through three phases—increased visibility among personal networks, enhanced recruitment capabilities, and finally, broader community recognition. This marathon approach takes 6-12 months to fully materialize but creates lasting brand equity no quick-win strategy can match.You'll walk away with immediately actionable insights: scheduling dedicated weekly social media time, determining realistic posting frequency, creating a content calendar using the "Four C's" approach, and focusing on authentic team content rather than generic stock imagery. As Crystal emphasizes, social media doesn't work in isolation—it amplifies every other marketing effort and community involvement initiative.Whether you're struggling to start your social media journey or looking to revitalize a stagnant approach, this conversation provides both the strategic framework and tactical steps to transform your digital presence into a genuine competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
Lee talks about the dynamics of high performing teams, challenging the common saying, "there's no I in team." He emphasises the importance of recognising individual differences within a team, including diverse perspectives, communication styles, and motivations. Lee discusses how understanding these differences can enhance team collaboration and performance. He introduces the concept of the four C's of human relationships—connect, converse, collaborate, and celebrate—and highlights the significance of aligning intentions in conversations. By fostering deeper connections and being aware of individual needs, leaders can create an environment where team members feel valued and motivated to achieve collective goals. Tune in for practical insights on building effective teams and enhancing interpersonal relationships in the workplace. KEY TAKEAWAYS Embrace Individual Differences: High performing teams are composed of diverse individuals with varying perspectives, experiences, and communication styles. Recognising and understanding these differences is crucial for team success. The Four C's of Human Relationships: Building strong relationships involves a cyclical process of connecting, conversing, collaborating, and celebrating. Finding common ground is essential for deeper engagement and rapport. Motivation and Communication Styles: People are motivated differently—some move away from pain while others move towards pleasure. Understanding these motivations, along with individual communication preferences, can enhance team dynamics and effectiveness. Aligning Intent in Conversations: In interactions, it's important to align your intent with the other person's needs, whether they seek help, support, or simply want to be heard. Misalignment can lead to conflict and misunderstandings. Vulnerability and Leadership: Effective leadership may require being vulnerable and showing care for team members. Leaders should also be mindful of their own communication styles and adapt to better connect with their team. BEST MOMENTS "There is no I in team... However, to create a team, it is important that you recognize it is made up of a lot of eyes, a lot of individuals." "If you can understand which is the dominant preference of each person, then that allows you to change your conversation style." "We need to connect. We need to understand ourselves and understand others." "The way that we connect is we find things in common, which requires us to ask better questions." "If the other person wants to be heard, then you need to listen." HOST BIO You can contact Lee Houghton on 07813342194 Lee@leehoughton.com https://www.linkedin.com/in/lhoughton/ For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.
In this episode of The AZREIA Show, host Mike Del Prete welcomes special guest Dez Loessberg from One Stop Lending. Dez, a seasoned real estate investor and Member Spotlight awardee, shares his journey from owning one rental property in 2019 to achieving significant real estate success by leveraging unconventional capital strategies. Dez discusses the importance of creating a compelling 'bank book' or credibility package to secure private funding and build credibility. The conversation covers key insights on building a successful real estate investing career, creative financing strategies, and the importance of having a purpose-driven approach to business. Tune in to learn valuable tips and actionable advice that can transform your investing journey! Key Takeaways: 00:25 Member Spotlight: Dez Loessberg 00:51 Dez's Real Estate Journey 03:36 Finding Your Lane in Real Estate 06:53 Unconventional Capital Strategies 11:36 Creating Your Credibility Package 16:51 Ground-Up Construction and Future Goals 18:22 Proof of Concept and Initial Success 18:47 Creating a Compelling Story for Investors 20:03 Importance of Personal Touch in Lending 20:52 Examples of Successful Credibility Packages 23:04 Creative Financing Strategies 25:26 The Four C's of Underwriting 30:37 Fundraising Tips and Final Thoughts ------ The Arizona Real Estate Investors Association provides its members the education, market information, support, and networking opportunities that will further the member's ability to successfully invest in #realestate Join AZREIA here: https://azreia.org/join Is a Career in Real Estate Right For You? Take AZREIA's Real Estate Investing Entrepreneurial Self-Assessment at
There's a big difference between being busy and playing big—and in this episode, I'm breaking down the exact framework to help you stop spinning your wheels and start rising into your next level. If you've ever wondered how agents can level up without burning out, it starts with understanding the Four C's: Clarity, Courage, Confidence, and Consistency.Real estate agents often fall into the trap of overworking without true progress. But those who scale, build wealth, and lead with impact aren't doing more—they're operating differently. The agents who stand out are the ones who get clear on what they want, take bold action, build real confidence through execution, and show up consistently no matter what's happening around them. That's how agents can level up in today's competitive market.Inside this episode, I cover:How agents can level up using the Four C's of business growthWhy clarity is your foundation—and how to get more of it fastHow courage sets the stage for momentum in real estate entrepreneurshipWhy confidence is earned (not given) and how to build it with aligned actionHow consistency creates long-term results and sustainable multiple streams of incomeThe role of entrepreneurial mindset in staying focused through uncertaintyBusiness coaching tips to help you identify what's holding you backHow to implement wealth building strategies from a place of alignmentIf you're serious about breaking through plateaus, making strategic decisions, and scaling with intention, this episode will show you how to stop playing small. Knowing how agents can level up isn't about adding more to your plate—it's about owning your power, simplifying your focus, and taking bold, consistent action.Ask yourself: Are you making moves that align with your next level—or are you just staying busy?Hit play now and learn how agents can level up using the Four C's framework!---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2025 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real BrokerageJoin our Facebook Play Bigger Community
Lee explores the dynamics of high performing teams, challenging the common saying, "there's no I in team." He emphasises the importance of recognising individual differences within a team, including diverse perspectives, communication styles, and motivations. Lee discusses how understanding these differences can enhance team collaboration and performance. He introduces the concept of the four C's of human relationships—connect, converse, collaborate, and celebrate—and highlights the significance of aligning intentions in conversations. By fostering deeper connections and being aware of individual needs, leaders can create an environment where team members feel valued and motivated to achieve collective goals. KEY TAKEAWAYS Embrace Individual Differences: High performing teams are composed of diverse individuals with varying perspectives, experiences, and communication styles. Recognising and understanding these differences is crucial for team success. The Four C's of Human Relationships: Building strong relationships involves a cyclical process of connecting, conversing, collaborating, and celebrating. Finding common ground is essential for deeper engagement and rapport. Motivation and Communication Styles: People are motivated differently—some move away from pain while others move towards pleasure. Understanding these motivations, along with individual communication preferences, can enhance team dynamics and effectiveness. Aligning Intent in Conversations: In interactions, it's important to align your intent with the other person's needs, whether they seek help, support, or simply want to be heard. Misalignment can lead to conflict and misunderstandings. Vulnerability and Leadership: Effective leadership may require being vulnerable and showing care for team members. Leaders should also be mindful of their own communication styles and adapt to better connect with their team. BEST MOMENTS "There is no I in team... However, to create a team, it is important that you recognise it is made up of a lot of eyes, a lot of individuals." "If you can understand which is the dominant preference of each person, then that allows you to change your conversation style." "We need to connect. We need to understand ourselves and understand others." "The way that we connect is we find things in common, which requires us to ask better questions." "If the other person wants to be heard, then you need to listen." HOST BIO You can contact Lee Houghton on 07813342194 Lee@leehoughton.com https://www.linkedin.com/in/lhoughton/ For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.
Mental toughness isn't born—it's forged through adversity, failure, and the deliberate pursuit of challenge. As I return for Season 4 of the Can't Be Broken podcast, I'm diving headfirst into what truly creates resilience in both athletics and life.Your mind functions exactly like a muscle. When weightlifters target their biceps, they deliberately create microscopic tears through resistance, allowing the muscle to rebuild stronger. Mental toughness develops through this same mechanism—facing resistance, experiencing setbacks, and growing through recovery. Without these challenges, your mental fortitude remains underdeveloped and unprepared for life's inevitable obstacles.The four C's framework provides a practical approach to building unbreakable mental strength. Control teaches us to focus exclusively on factors within our influence rather than wasting energy on circumstances beyond our reach. Commitment challenges us to show up consistently regardless of how we feel or what conditions we face. Challenge serves as the essential catalyst for growth—we must either seek out difficult situations or learn from our failures when they naturally occur. Finally, Confidence emerges not from empty affirmations but from thorough preparation and proven resilience. This authentic confidence grows in direct proportion to the work invested and obstacles overcome. Whether you're an athlete, student, business professional, or parent, embracing these principles creates not just temporary success but lasting mental fortitude. After all, a tough mind, like a C - Monsters Mindset, truly can't be broken.
Isaiah 6Alex Robinson As we follow God we are called to Display it to those around us and trust God with the results. Begin now to evaluate how every part of your life should reflect God's goodness and glory from the most public and grand gestures to the menial tasks that only God sees. Do all for the glory of God.
307: How to Overcome 5 Nonprofit Communication Challenges (David Chatham)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity OR for help finding an interim executive or your next leader.Are you pouring your heart into your nonprofit's mission, yet struggling to get donors, partners, and the community to truly understand and support your work? In episode 307 of Your Path to Nonprofit Leadership, communication expert David Chatham shares how organizations can transform their storytelling by focusing on the “Four C's” of effective communication: clear, concise, compelling, and consistent messaging. He breaks down the five biggest communication challenges nonprofits face—from weak foundational messaging to the lack of a strategic marketing plan—and offers practical, actionable solutions to overcome them. Learn how to refine your mission statement, engage key stakeholders, and make the most of limited marketing budgets. Plus, discover why investing in strong communications isn't just about visibility—it's about strengthening donor engagement and long-term sustainability. If your nonprofit struggles to communicate its impact effectively, this episode will help you sharpen your strategy and amplify your voice.ABOUT DAVIDDavid has more than 25 years of marketing communications experience, with the last 10 focused on serving nonprofits through his work as senior client success strategist at Angel Oak Creative. He's grateful for the opportunity to work with organizations who are working each day to make the world a better place. David lives in Raleigh, N.C. with his wife of 20+ years, Lisa, and his mighty 7lb Yorkie, Max.EPISODE TOPICS & RESOURCESReady for your next leadership opportunity? Visit our partners at Armstrong McGuireWhen Helping Hurts by Steve Corbett and Brian Fikkert.Have you gotten Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector – Now available on AudibleDon't miss our weekly Thursday Leadership Lens for the latest on nonprofit leadership
The Four Star Leadership Podcast: Core Principles of Leadership with General Tommy Franks
Larry discusses why having a mentor in your life, no matter your age, is crucial in order to grow as a person and why he is such a believer in the Four Star Leadership with General Tommy Franks program.
In this episode, we chat with Andrew White, an educator and mental health advocate, who shares his mission to inspire leaders to create positive, supportive work environments. Andrew talks about the importance of self-leadership, being present, and fostering connection, drawing on his background in teaching and coaching. He reflects on his journey from Manchester to Australia, where he faced challenges in the education system, including toxic workplace culture and the pressures of bureaucracy. We dive into how leaders can build trust by being vulnerable and authentic, and how this can make a big difference in employee well-being. Andrew also opens up about how his personal struggles with bullying inspired him to turn pain into purpose, focusing on mental health and leadership through his podcast and writing.About our guest:Andrew White is the dynamic host of Leading Our Own Way and the author of How to Lead with Purpose. Passionate about personal growth, authentic leadership, and mental well-being, Andrew blends his deep insights on self-reflection with actionable strategies to inspire others. Through his podcast, he engages with thought leaders and experts to share transformative wisdom on navigating life's challenges, leading with purpose, and embracing one's true potential. With a focus on resilience, self-awareness, and meaningful connection, Andrew empowers individuals to carve their own path to success, fulfillment, and lasting impact.Follow Our Guest:Website: https://leadingourownway.com/Podcast: https://leadingourownway.com/podcastInstagram: https://www.instagram.com/awhite2345/TikTok: https://www.tiktok.com/@leadingourownwayFollow Us On:Instagram: https://www.instagram.com/thestevehodgson/https://www.instagram.com/sharewithsteve/Episode Highlights:00:00 - Episode Trailer04:15 - How Sports Shaped Andrew's Teaching Path12:34 - Teaching Through Imperfection20:07 - The Changing Dynamics of Families and Society24:01 - The Impact of Nature on Kids in a Digital World27:29 - The Four C's Philosophy32:43 - Unseen pressures teachers face daily42:57 - Winning the National Teacher of the Year Award44:39 - Dealing with Tall Poppy Syndrome01:00:04 - Handling Toxic Work Environments01:07:10 - The Power of Individual Leadership01:09:17 - How do you lead your own way01:16:55 - Understanding Yourself Before Leading01:20:35 - Overcoming Self-Doubt and Imposter Syndrome01:34:32 - Finding Your Personal Self-Care Formula01:43:25 - Rewiring the Brain01:46:18 - The Three Key Elements of Happiness01:49:34 - The Role of Mentorship in Personal Growth
Hiding from the camera is hiding from your clients — so how do you show up with confidence and impact? In this episode hosted by Kirsten Tyrrel, we sit down with media powerhouse Kim Rittberg to dive deep into the power of video content. Kim shares her journey from TV producer to digital media strategist and reveals why visibility is the key to business growth. She breaks down the mindset shifts needed to show up on camera confidently, her proven PATCH method for on-camera success, and the four C's of content that converts. Whether you're camera-shy or looking to refine your video presence, this episode is packed with actionable insights to help you create videos that connect, engage, and drive results. Don't let fear hold you back — your audience is waiting! What we discuss with Kim: + Visibility drives business growth + Kim's journey from TV to entrepreneurship + Overcoming fear of being on camera + The PATCH method for confidence + Four C's of high-converting video + How video converts to cash + Finding your authentic voice + Easy ways to practice on camera + Platform-specific video strategies + Consistency and testing for success Thank you, Kim! Check out Kim Rittberg at KimRittberg.com. Download 10 Tips to Make Videos That Are Magical and Not Mediocre. Follow Kim on Instagram, LinkedIn, and YouTube. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Perfect RIA podcast, Matthew Jarvis and Kristin Burke tackle the often frustrating gap between setting goals and actually achieving them. They explore why many financial advisors' ambitious plans fall short and reveal the key elements that transform good intentions into tangible results. They unpack the four essential pillars of goal achievement: clarity, confidence, courage, and consistency, and share insights on how sustainable success comes from deliberate, incremental progress rather than dramatic overhauls. Kristin introduces her innovative Friday ritual – a practical reflection and planning practice that's helped countless advisors stay on track. She explains how focusing on specific, trackable activities creates a reliable path to reaching larger objectives, replacing the common trap of vague goal-setting with actionable strategies. From Setting to Achieving: The Four C's To Achieving Your Goals with Guest Kristin Burke [Episode 296] Resources in today's episode: - Matt Jarvis: Website | LinkedIn - Kristin Burke: Website | LinkedIn- Elite Achievement Podcast: EP 107. Elevate Your Practice: From Financial Strain to Financial Success with Matthew Jarvis
Shantanu sits down with Ajoy Chawla, CEO of Titan's Jewellery Division, for a masterclass in brand building and leadership. Ajoy's role in transforming Tanishq into a household name and reshaping India's jewellery market is nothing short of remarkable. In this candid conversation, he shares insights on Titan's failures and learnings from them, differentiation, quality, and staying ahead of shifting consumer trends.Tune in for a deep dive into:- The evolution of Titan's marketing strategy.- India's diamond legacy and its future.- Building a timeless consumer brand in the country.- Navigating the preferences of today's young consumers.A must-watch for anyone interested in innovation, strategy, and luxury retail! Drop your thoughts in the comments—and in the process, earn a chance to interact with Shantanu as audience in our next shoot. Navigate your way through this conversation:00:00 Coming Up01:20 Titan and Its Market Impact02:34 Journey of Titan: From Watches to Jewellery11:51 Innovations in Eyewear and Accessories23:28 The Evolution of Jewellery: Tanishq's Journey31:28 Titan's Marketing DNA and Brand Building38:41 Adapting to Smartwatches and Market Trends40:49 The Emotional Connection to Watches42:42 The Importance of Design in Product Development43:41 Creating Unique Value in Saturated Markets45:57 Understanding Consumer Behaviour and Market Trends48:10 The Evolution of the Jewellery Business49:47 Building Trust in the Jewellery Industry51:48 Creating Unique Collections and Customer Experiences56:12 The Role of Trust and Transparency in Jewellery58:38 Understanding the Four C's of Diamonds01:02:54 The Historical Significance of Diamonds in India01:23:09 The Adornment Play: Diamonds and Jewellery01:25:30 The Lab-Grown Diamond Revolution01:32:47 Market Dynamics: Natural vs. Lab-Grown Diamonds01:42:54 The Future of Lab-Grown Diamonds01:52:50 Titan's Growth Strategy and Consumer Trends
Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you're running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody's perfect. But don't worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don't miss this episode!Chapters:00:00:00 – When Two Marketers Walk Into a Podcast...00:00:27 – The New Year Hype Is Fading—Now What?00:01:12 – The Four C's That Separate Winners from Wishers00:02:47 – Why 10X Goals Force Better Decisions00:05:52 – Stories That Prove Small Thinking Won't Cut It00:09:19 – The Moment Commitment Gets Real00:16:38 – Courage & Capability: The Price of 10X Growth00:19:35 – Your Why Is Either Fuel or Dead Weight00:23:22 – The Takeaway That Could Change EverythingLINKS AND RESOURCES:Episode 663: How to Make Your Present Better by Making Your Future Bigger10x Is Easier Than 2x by Dan Sullivan and Benjamin HardyTier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13AdCritter for AgenciesTier 11 Data Suite
Send us a textUnlock rapid improvements in your health by focusing on what truly matters: causation. In this video, I introduce a simple yet powerful problem-solving framework that can transform your approach to wellness. By applying the 'Four C's' - Condition, Causation, Correction, and Confirmation - you can effectively address the root causes of health issues rather than just the symptoms. Discover how understanding and correcting causation can activate your body's natural self-healing mechanisms. Ready to take control of your health? Join me and learn how to enhance your wellbeing quickly!Support the show
Last week, I had the incredible opportunity to speak at Inman Connect in New York City, where I shared my framework for becoming the go-to expert in your field. In my presentation, I broke down what I call "The Four C's" - Confidence, Clarity, Credibility, and Connection. These principles, drawn from my 20 years of media experience at places like Us Weekly and Netflix, are the cornerstone of creating content that truly converts to cash. Speaking of content that converts, I'm thrilled to announce that registration is now open for my signature Video Bootcamp! This seven-week live coaching course is designed to help you become confident on camera and develop a fully implementable video strategy that generates leads. The success stories from our previous participants speak for themselves - from landing dream clients through LinkedIn to consistently converting viewers into customers. But hurry! Registration closes on February 3rd. If you're ready to transform your business through video content, just like so many of our successful graduates, head over to kimrittberg.com and check out the coaching tab to apply. Remember, in today's digital world, showing up on camera isn't just an option - it's essential for business growth. Whether you're a real estate agent, consultant, or coach, mastering video content could be the game-changer you've been looking for. You will learn: How to break through confidence barriers - 5:34 How to show up as an authentic person - 8:21 Different ways to establish credibility - 8:54 The importance of clear brand identity - 9:32 LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here
In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C's framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts. Takeaways Amber Gaige grew up in a family business in the trades industry. Entrepreneurship often feels like a calling for those raised in it. The Four C's of effective marketing are essential for business growth. Clear copy, consistent branding, understanding customer demographics, and channel management are the Four C's. Guerrilla marketing is crucial for local businesses to build community relationships. Niche down to scale up your business effectively. Online branding is foundational but should complement local marketing efforts. Customer service is key to making clients feel valued and special. Upselling existing customers is more cost-effective than acquiring new ones. Amber's resources are designed to empower entrepreneurs with practical marketing tools. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit www.maidthisfranchise.com ➙ Instagram: @neelbparekh ➙ X (Twitter): @neelbparekh Follow Amber and her journey: ➙ Website: www.farbeyondmarketing.com ➙ LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ ➙ Book: The Far Beyond Marketing Guidebook by Amber Gaige
In this episode of Purpose & Profit Podcast, Dave Raley and Carly Berna are joined by Grapevine Founder and CEO, Emily Rasmussen, for an exciting discussion about an exciting and growing trend known as crowdgranting. Emily founded Grapevine, an organization dedicated to bringing people and communities together to further the giving movement, and she shares her passion for giving and how she has managed to share it with the world. Next, she dives into the definition of a “Giving Circle” and what it means to build one, offering real-world examples along the way. Later, she explains the difference between crowdgranting and crowdfunding, sharing how crowdgranting can be a more powerful approach to philanthropy. Also along the way, Emily talks about: The “Four C's” of crowdgranting that nonprofits should be aware of. One of the most popular giving circle models on Grapevine's platform and why it was so effective. An exciting partnership that Grapevine formed with Bombas, and how it increased awareness of Giving Circles. And much more + a lightning round at the end! You can learn more about Grapevine at https://www.grapevine.org, and Emily at https://www.linkedin.com/in/emily-rasmussen-02816619. Season Five of the Purpose & Profit Podcast is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org and download your free Nonprofit CRM Checklist at virtuous.org/checklist. FAITHSEARCH PARTNERS FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at faithsearchpartners.com/. IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at imago.consulting and subscribe at imago.consulting/wavereport. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
Send us a textAmber Gaige, founder of Far Beyond Marketing and author of The Far Beyond Marketing Guidebook, joins us to share her entrepreneurial journey, marketing expertise, and insights on balancing work and family. From scaling a lead-generation company to building a second business centered on intentionality, Amber's story is a testament to grit, faith, and the power of systems. Learn about her Four C's of Marketing framework, the importance of servant leadership, and how to create a marketing strategy that aligns with your business goals.Show Notes:Introduction:Amber Gaige: Third-generation entrepreneur, marketing strategist, author, and founder of Far Beyond Marketing.Author of two books:The Far Beyond Marketing GuidebookWalking by Faith – Even When It HurtsPassionate about helping women entrepreneurs avoid wasting money on ineffective marketing.Key Insights from Amber:From Plumbing to Marketing Mastery:Amber's unique start as a "plumber's kid" shaped her approach to marketing for trades and service industries.Sold her first business to private equity and pivoted to build Far Beyond Marketing.Far Beyond Marketing:A white-glove, consultative agency focused on aligning marketing with operational goals.Servant Leadership and Partnership:Amber's focus is on collaboration, not a top-down approach.Her 90-Day Business Accelerate program emphasizes transparency and measurable results.Work-Life Balance vs. Integration:Amber's shift from corporate life to entrepreneurship allowed her to prioritize family.Systems, automation, and delegation are keys to creating freedom in business.Empowering Entrepreneurs:Amber's book, The Far Beyond Marketing Guidebook, demystifies marketing with actionable insights and a glossary to help business owners navigate industry jargon.Her upcoming e-course expands on the book, offering hands-on applications of its principles.Favorite Takeaways:Marketing is a process, not a silver bullet. It's about aligning strategy with business goals.The power of niching: Serving a focused audience allows for deeper impact and better profitability.Building a team: Delegate weaknesses and empower your people to excel in their roles.Connect with Amber:Website: Far Beyond MarketingSocial Media:Facebook: @coachambergaigeInstagram: @farbeyondmarketingLinkedIn: Amber GaigeBooks:The Far Beyond Marketing GuidebookWalking by Faith – Even When It HurtsKeep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com
Welcome to another inspiring episode of the March or Die podcast with Jeremy Stalnecker. As we step into a new year, Jeremy shares four essential principles to help you press forward and accomplish your goals. Building on last week’s discussion of the Four C’s from Hebrews 12, this episode introduces the Four P’s—Preparation, Perspective, Pursuit, and Perseverance. Whether you're setting goals for your personal, professional, or spiritual life, these insights will equip you to stay on course and overcome obstacles. Don't forget to subscribe and share this episode with others who need encouragement and direction for the year ahead! Follow Jeremy on Facebook, Instagram and Twitter:Facebook: https://www.facebook.com/jeremystalneckerofficialInstagram: https://www.instagram.com/jeremystalnecker/Twitter: https://twitter.com/jstalneckerAlso at: https://jeremystalnecker.com/ Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.
n this episode of March or Die, Jeremy Stalnecker shares four powerful principles from Hebrews 12:1-3 to help you navigate the new year with faith and purpose. Learn how to embrace the "Four C's"—Crowd, Cause, Cost, and Christ—and discover how to march forward when life feels overwhelming. Whether you're facing challenges or seeking clarity, this episode is a guide to building resilience and finding strength in Christ. Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.
Jessica Crow is an experienced business leader, consultant, trainer, and coach with deep xpertise in change management, organizational effectiveness, and program management. Jessica is passionate about helping companies bridge the gaps between strategy execution and value creation through targeted strategies that empower people to power and sustain organizational change. In 2019, Jessica founded Apogy, a leading provider of change management training, coaching, and consulting services. Apogy blends proven strategy and processes with research-backed mindfulness practices to help clients transform their leadership levels and the organizations they work for. In addition to Apogy, Jessica is an adjunct professor at the University of Denver who teaches people how to lead organizational change and transformations. As a yoga instructor, Jessica helps people experience positive personal change and healing on their mats through guided movement and meditation. No matter the forum, Jessica engages, inspires and activates critical mindset shifts that enable people to unlock their full potential and lead with greater presence, effectiveness, and compassion. Episode Insight: Sharing information alone isn't enough for effective change management. True leadership addresses systemic issues like team cohesion, product performance, and capability gaps—it's about action, not just communication. Background: In this episode of Reflect Forward, I interview Jessica Crow, founder of Apogy and change management expert. Jessica discusses conscious change leadership, the essence of effective change management, and the importance of building connections, collaboration, communication, and compassion in the workplace. She also shares her personal burnout story and provides actionable advice for leaders to navigate change without overwhelming their teams. Learn how to implement the four Cs of change management and create positive, impactful organizational transformations. Show Timing 00:00: Welcome and Introduction 00:58: Meet Jessica Crow: Change Leadership Expert 03:38: Understanding Change Management 05:53: Challenges in Change Management 15:20: The Four C's of Change Management 24:47 Burnout and Change Management How to find Jessica: Website: www.apogy.biz LinkedIn: https://www.linkedin.com/in/jessicacrow/ https://www.linkedin.com/company/51630294/admin/dashboard/ Please order my book, The Ownership Mindset, on Amazon or Barnes and Noble Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!
Bad habits or addictions are something most people struggle with. But while it's easy to say we want to stop them; we often don't know what to do to kick the habit for good. Today's episode focuses on the power of getting serious about breaking the habit with 6 easy tips. In the episode, Quinn teaches listeners: 1. The definition of addiction 2. The Four C's to look out for 3. What makes something become addictive Mind Renewal Tip: You can't break an addiction if you aren't all in. Scripture Renewal Tip: If your hand is causing you to sin, cut it off. It is better to lose one part of your body than for your whole body to go through hell. Matthew 5:30 Other Resources: Pornography Episode: https://podcasts.apple.com/us/podcast/6-steps-to-begin-safeguarding-your-children-and/id1444827854?i=1000607297529 Dopamine Episode: https://podcasts.apple.com/us/podcast/dopamine-detox-resetting-your-brain-from-addictive/id1444827854?i=1000672186446 Breaking Habits: https://podcasts.apple.com/us/podcast/renew-you-with-quinn-kelly/id1444827854?i=1000582997788
Pastor Andy brings the message, "The Four C's of Trials” from James 1:2-4. What are you looking forward to this year? God's plans are often not our expectations when it comes to the New Year. But James helps us to understand God's plan for us will change us for our good and His glory.
Wanna learn how to set boundaries as an ADHD person? The research says we should, but there's not really a framework to guide us—so we made one! This week, Skye and I take you on a journey through the world of boundary-setting with ADHD, just in time for the holidays!Curious about what's inside:Why boundaries are so essential for ADHD'ersStories from our own lives (because we're still growing, too!)The Four C's & how to use themIf you've ever struggled to say “no,” been overwhelmed by constant interruptions, and found yourself burnt out from going above and beyond, this episode is for you.Thanks for being here! Until next time,Sarah Russell (Podcast Producer)References:1. ADHD and Boundaries: The 4 C's of Boundary Setting2. The Prioritisation Filter3. Staying in bounds: A framework for setting workplace boundaries to promote physician wellness4. Social Relationships of Individuals with ADHD Across the LifespanP.S. Skye here! Whenever you're ready, here are 4 ways I can help you have Focused, Balanced Days with ADHD. 1. Subscribe for sections of my new book ‘Focused Balanced Days with ADHD' in your inbox — Click Here 2. Grab a Quick ADHD Win — Click Here 3. Join Our Focused Balanced Days Coaching Program If you're an overwhelmed professional who's been late diagnosed with ADHD and wants research-based, practical strategies, send me a message and tell me a little about your profession and struggles, and I'll be in touch! — Click Here 4. Work with me Privately If you'd like to work directly with me to build your engine and create meaningful change fast... send me a message and tell me a little about your profession and struggles, and I'll get you all the details! — Click Here Learn more here.
Today, I have a slightly different episode for you. I'm joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization.I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience.Tiago and I also take some of your questions from our audience, so there's definitely something in this episode for everyone. I hope you find this episode valuable and inspiring.Timestamps:00:00 Introduction00:28 Building a Meaningful Audience03:23 The Power of a Niche Audience04:02 Insights from Successful Creators07:35 Monetizing Attention09:45 Challenges and Strategies for Creators12:33 How Celebrities Are Monetizing Attention19:16 The Business Of Being a Creator & Email Lists22:35 What IS A Creator?26:58 Overcoming Plateaus in Growth29:10 Balancing External and Internal Focus in Business31:34 Advice for Beginner Creators33:49 The 90-9-1 Rule: From Consumer to Creator41:45 Choosing the Right Platform for Your Content51:08 The Four C's Framework53:33 Conclusion and Final ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Tiago:Website: https://fortelabs.com YouTube: https://www.youtube.com/@TiagoForte Twitter: https://x.com/fortelabs LinkedIn: https://www.linkedin.com/in/tiagoforte Instagram: https://www.instagram.com/fortelabsco Facebook: https://www.facebook.com/fortelabs Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry Twitter: https://x.com/nathanbarry Website: https://nathanbarry.com YouTube: https://www.youtube.com/@thenathanbarryshow Featured in this episode:Kit: https://kit.com Missouri Quilt Company: https://www.missouriquiltco.com Lex: https://lex.page Theory Of Constraints: https://fortelabs.com/blog/theory-of-constraints-101 Highlights:04:10 Creator Economy Has a Thriving Middle Class09:51 Turning Attention into Equity14:58 Creators as Entrepreneurs26:51 Breaking Growth Myths32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge43:32 Refining Ideas46:45 Finding Your Niche
TradeThrive - Sales, Marketing & Automations For Contractors
Summary In this episode of the Contractor Secrets podcast, Tanner Mullen discusses the four core competencies essential for building a successful team: character, care, courage, and conscientiousness. He emphasizes the importance of each element in fostering a positive team environment and enhancing overall business success. Through personal anecdotes and insights, Tanner illustrates how these competencies can lead to a cohesive and high-performing team that ultimately benefits the organization and its customers.
Today, I'm discussing the challenges of spending money in retirement. To help, Brian Portnoy, one of the world's leading experts on the psychology of money, joins us to discuss three big things: ➤ Why it's so difficult for retirement savers to transition from saving to spending ➤ What you can do to prepare for the (well-documented!) challenges of retirement spending ➤ How to use Brian's “Four C's” to achieve true wealth in retirement We also delve into the meaning behind Brian's famous quote, “Diversification always means having to say your sorry,” and how it can help you make better investing decisions. *** FREE RETIREMENT PLANNING RESOURCES: Subscribe to the Stay Wealthy Retirement Newsletter! As a thank you, you'll receive three (3) of my MOST popular retirement & tax cheatsheets. You'll also receive my weekly retirement newsletter!
In this episode, recorded at Kubecon NA in Salt Lake City, we spoke about about Kubernetes security with Shauli Rozen, co-founder and CEO of ARMO Security. From the challenges of runtime protection to the potential of CADR (Cloud Application Detection and Response), Shauli breaks down the gaps in traditional CSPM tools and how Kubernetes plays a central role in cloud security strategy. The episode gets into the "Four C's" of cloud security: Cloud, Cluster, Container, Code, why runtime data, powered by eBPF, is critical for modern security solutions, the rise of CADR and how Kubernetes is reshaping the landscape of DevOps and security collaboration. Guest Socials: Shauli's Linkedin Podcast Twitter - @CloudSecPod If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels: - Cloud Security Podcast- Youtube - Cloud Security Newsletter - Cloud Security BootCamp Questions asked: (00:00) Introduction (01:46) A bit about Shauli and ARMO (02:26) Bit about open source project Kubescape (03:59) What is Runtime Security in Kubernetes? (06:50) CDR and Application Security (08:57) What is ADR and CADR? (09:55) How is CADR different to ASPM + DAST? (12:18) Kubernetes Usage and eBPF (15:35) Does your CSPM do coverage for Kubernetes? (16:24) What to include in 2025 Cybersecurity Roadmap? (19:09) Does everyone need CADR? (21:35) Who is looking at the Kubernetes Security Logs? (23:17) The future of Kubernetes Security (25:26) The Fun Section
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