Podcasts about mindworx

In this engaging and thought-provoking episode, Tom and Adam dive deep into the nuances of coaching, career transitions, and personal growth with special guest Mike "Bucci" Buccialia. Mike, the founder of Mindworx, shares his journey from anxiety and self-doubt to a transformative career in coaching, helping individuals reconnect with their core values and navigate meaningful career transitions. Together, they explore the importance of timing ("the when") in personal and professional growth, understanding motivation, and meeting people where they are. Whether you're a coach, a business owner, or someone considering a big life change, this episode is packed with insights, analogies, and actionable takeaways to help you identify the right time and mindset for transformation. What You'll Learn in This Episode: The difference between career changes and career transitions—and why it matters. The power of timing ("the when") in coaching and personal growth. How motivation and readiness intersect with the need for change. Why patience and building tolerance are key to achieving long-term success. Strategies for overcoming sabotaging habits and limiting beliefs. How to re-engage when motivation and engagement drop off in group coaching settings. Insights into self-awareness and the art of meeting clients where they are. Key Moments: [00:00] Introduction and catching up: Tom and Adam set the stage with their signature high-energy banter. [05:22] Mike introduces himself and shares his mission with Mindworx. [10:45] Exploring "the when" in coaching: When do people need help, and how do you know they're ready? [22:10] The role of motivation, readiness, and deadlines in transformation. [32:35] Group coaching dynamics: Why engagement ebbs and flows and how to keep clients on track. [42:50] The power of resets and recommitment in achieving breakthroughs. [50:00] Closing thoughts: Building tolerance for growth and redefining success. Connect with Mike Bucci: LinkedIn: Mike Buccialia: https://www.linkedin.com/in/mikebuccialia/Mentioned in This Episode: The 5WH Coaching Program: Transformative coaching for business owners and individuals seeking clarity and growth. Tools for overcoming limiting beliefs and sabotaging habits. Follow & Subscribe: Don't miss an episode! Subscribe to the podcast on your favorite platform and leave a review to let us know how we're doing. Join the Conversation: What was your biggest takeaway from this episode? Share your thoughts on social media and tag us! Next Week's Episode: Tune in next week as Tom and Adam sit down with another inspiring guest to tackle the next big personal and professional development topic. This episode is packed with transformative advice and strategies. Don't forget to share it with someone who could benefit from the insights shared today! What is Project 2740? ⬇️ This is our group coaching community, dedicated to building Successful Businesses by developing super-focused CEOs. With our core principle - CEO Mindset: Commitment, Effort, and Obsession, We tackle: Hard Questions with Simple Solutions. Adam focuses on his 5WH strategy: What, Why, When, Where, Who, and How—to guide you in developing & simplifying your offer. So you can finally prospect, sell, and deliver effectively. This empowers you to achieve the success you only once dreamed of. Meanwhile, Tom emphasizes nurturing relationships and mental well-being, helping you strengthen connections and prioritizing self-care for sustained personal growth...

“Psicologia do Consumo” é o tema deste Podcast abordado por Matej Sucha conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket.   Matt é CEO da Mindworx, líder mundial em treinamento em psicologia do consumidor, com milhares de clientes satisfeitos em mais de 115 países.   Tópicos abordados neste Podcast: - O que está funcionando, o que não está funcionando, o que deve mudar na área - De "Consultores comportamentais" para "Consultores usando psicologia do consumidor “ - Estudo de caso do setor financeiro - Metodologia SURF

“Psicologia do Consumo” é o tema deste Podcast abordado por Matej Sucha conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket.   Matt é CEO da Mindworx, líder mundial em treinamento em psicologia do consumidor, com milhares de clientes satisfeitos em mais de 115 países.   Tópicos abordados neste Podcast: - O que está funcionando, o que não está funcionando, o que deve mudar na área - De "Consultores comportamentais" para "Consultores usando psicologia do consumidor “ - Estudo de caso do setor financeiro - Metodologia SURF

Dnes vám v Podnicaste prinášame druhú epizódu nového konceptu PORADA. Je to miesto pre zdieľanie podnikateľských skúseností. V dnešnej epizóde privítame úspešných slovenských podnikateľov, s hlavnou témou prichádza Matej Šucha. Ten je spolumajiteľom a CEO konzultačnej spoločnosti Mindworx. Venujú sa konzultingu a pomáhajú najmä bankám a poisťovniam. Otázkou, ktorou sa dnes budeme zaoberať je ako vytvoriť produkt v podnikaní so službami. Diskutovať bude s Hanou Novákovou, CEO startupu Kontentino a Bohumilom Pokšteflom, founderom agentúry Deal Harvest.  Moderátorom a posledným diskutujúcim bude Peťo Chodelka, spolumajiteľ siete Affial a majiteľ značky Blendea. Dnes spomenieme aj tieto témy: Produktivizácia a tvorba zákaznických ciest Ako testovať a robiť prieskum produktov Je korporát vhodným klientom?  „Krabičkovanie“ v podnikoch Koncept „Sell before you have the product“ Pre bonusový obsah Podnicastu sa pridajte do Podnicast KLUBU. Nájdete tu mudrovačky, bonusový obsah bez reklám, a mnoho ďalšieho. Tato epizóda Podnicastu vznikla v podcastovom štúdiu Brept. Okrem Spotify si môžete všetky naše epizódy vypočuť aj na podnicast.com alebo na Apple Podcasts.   Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com.    Ďakujeme, že ste s nami a počúvate Podnicast.

Dnes vám v Podnicaste prinášame nový koncept PORADA. Je to miesto pre zdieľanie podnikateľských skúseností. V dnešnej prvej epizóde privítame úspešných slovenských podnikateľov, s hlavnou témou prichádza Hanka Nováková.  Tá je CEO startupu Kontentino, ktorý sa dostal k jedným zo 100 najrýchlejšie rastúcich SaaS na svete. Diskutovať bude so spolumajiteľom a CEO konzultačnej spoločnosti Mindworx, Matejom Šuchom a Bohumilom Pokšteflom, momentálne founder agentúry Deal Harvest.  Moderátorom a posledným diskutujúcim bude Peťo Chodelka, spolumajiteľ siete Affial a majiteľ značky Blendea. Dnes spomenieme: Kontentino a ich výzvy Problémy a spôsob ich identifikácie vo firme Skúsnosti pri tvorbe stratégie, efektivita workshopov Bar raiser, behaviorálny audit a redefinovanie Pre bonusový obsah Podnicastu sa pridajte do Podnicast KLUBU. Nájdete tu mudrovačky, bonusový obsah bez reklám, a mnoho ďalšieho. Tato epizóda Podnicastu vznikla v podcastovom štúdiu Brept. Okrem Spotify si môžete všetky naše epizódy vypočuť aj na podnicast.com alebo na Apple Podcasts.   Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com.    Ďakujeme, že ste s nami a počúvate Podnicast.

Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register

Ľudská myseľ je plná rôznych procesov, ktorým často nerozumieme a nemáme prebádané ich mechanizmy. Jedným z takýchto procesov je aj rozhodovanie, teda činnosť, ktorú zakladáme na svojich vedomostiach a skúsenostiach. To si aspoň myslíme. Rozhodovanie je však tak ako všetko ostatné v našej hlave ľudské, a teda omylné. Pri rozhodnutiach si chybu neuvedomujeme a neraz si ju uvedomiť ani nechceme. Zo svojho nešťastia márne obviňujeme osud či okolie. Jeho pôvodcom môže byť naše rozhodnutie, o ktorého chybnosti zatiaľ nevieme. Podobné chyby môžu urobiť aj biznismeni, lekári či vedci. Na čom sa chybné rozhodnutia zakladajú? Čo je to kognitívne skreslenie a ako sa dá rozhodovať správne? Naším hosťom v podcaste na portáli VEDA NA DOSAH bol Mgr. Roman Burič, doktorand na Ústave experimentálnej psychológie Centra spoločenských a psychologických vied Slovenskej akadémie vied. Mgr. Roman Burič je doktorandom na Ústave experimentálnej psychológie Centra spoločenských a psychologických vied Slovenskej akadémie vied. Je riešiteľom grantov zameraných na rozhodovanie, usudzovanie a racionálne myslenie, v ktorých sa sústredí najmä na kognitívne skreslenia, teda nevedomé chyby v usudzovaní a rozhodovaní, ktorých sa ľudia systematicky dopúšťajú. Skúma predovšetkým kognitívne prediktory skreslení so zameraním na intuitívne myslenie. Zároveň pôsobí ako behaviorálny konzultant v spoločnosti Mindworx, ktorá firmám pomáha aplikovať poznatky z oblasti rozhodovania a psychológie do praxe.

V ktorých oblastiach pociťujeme zdražovanie najviac? Čoho sa my Slováci vieme vzdať ľahko a čoho nie? Aký je rozdiel v správaní tých, ktorí žijú od výplaty k výplate a tých, ktorí majú úspory? Je dobré siahať na rezervy alebo sa treba radšej uskromniť hneď? Ak šetriť, kde začať? V relácii Ide o peniaze odpovedá expert na správanie sa zákazníkov Matej Šucha zo spoločnosti Mindworx.

So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode. Here are a few highlights:  In January, I started teaching a new class at Texas A&M University through the certificate in Applied Behavioral Economics via the Human Behavior Lab.   In March, we rolled out the new website and on May 1st, I launched my free global community of behavioral economics enthusiasts with (currently) over 500 members.  My first book, What Your Customer Wants and Can't Tell You come out on May 11, 2021, and I got to be part of some amazing events this past year sharing about it and other parts of my work.  And, while I didn't talk about it much publicly, I had a baby in 2021! The Brainy Baby, Mr. Hudson Grey Palmer, was born on August 9th and is a fantastic addition to our family.  Join me as we take a look back at all the excitement and top content of 2021. I hope you will enjoy this walkthrough of last year as much as I did.  Show Notes: [00:06] Today's episode is showcasing the best content from The Brainy Business in 2021. [02:12] My very first book, What Your Customer Wants and Can't Tell You came out on May 11, 2021! [03:49] Melina had a baby in 2021! The Brainy Baby, Mr. Hudson Grey Palmer was born on August 9th. Look how cute he is. :) [07:51] Top Countries Downloading The Brainy Business: The US is first, followed by UK, Canada, Australia, India, Germany, Brazil, Mexico, the Netherlands and Spain.  [09:02] Top Ten States: Coming in at number 10 Pennsylvania then New Jersey at number 9, Virginia at number 8, Illinois at number 7, Ohio at 6, Florida as number 5, New York at number 4, Washington at 3, Texas at 2, and California still with the top most downloads of 2021. [10:32] Of the 470,000 total downloads of the show so far, 250,001 have come from the US. That means nearly half of our downloads are international, which is so cool. [12:53] Of those more than 175,000 downloads of the show in 2021, and now with 184 episodes of content to choose from, we get our top 10 episodes of the year, starting with episode 136 on Temptation Bundling. [14:20] Next we have episode 165, when Matej Sucha of Mindworx and insideBE came onto the show discussing research they have done and the case studies of insideBE, which launched in 2021 as well. [15:32] At the number 8 spot we have episode 158 with Matthew Confer letting you know the three things everyone needs to do before you decide. [16:12] Next, at number 7 we have episode 160, an interview with Matt Johnson, coauthor of Blindsight. [17:20] At number 6, we have the only foundations episode to make the top 10 this year, and it was a relatively new one which is pretty cool. This is episode 171 on The Paradox of Choice. [18:33] Our top 5 kicks off with episode 164, an interview with Amy Bucher about her fantastic book Engaged, and so much more about her work in applying behavioral economics. [19:32] At number 4, is episode 140, an interview with Benny Cheung where we talked about some research he did at Dectech that was also featured in chapter 28 of my book, which showcases the importance of testing. [20:55] At number 3 we have episode 159, a behavioral economics analysis of Amazon and coming in at number 2 is episode 144, a behavioral economics analysis of Disney. [22:22] Our top most downloaded episode of 2021, which was episode 157, my interview with Robert Cialdini on his new and expanded edition of Influence, which includes a whole new 7th principle of persuasion. [23:27] One of my main tips is to play the long game and form great relationships so pitching is easier. [26:33] There has never been a month of the podcast where every episode didn't get at least 1 download. [27:24] Let's dig into that top 10 of all time list starting with number 10, which was episode 111, Avoiding everyday work disasters, with Gleb Tsipursky. [28:24] Next is episode 62 on Game Theory and the 8th most downloaded episode of all time, is number 102 on Confirmation Bias. [31:00] The 7th most downloaded is episode 83, How to organize your brain with behavioral economics followed by episode 61 on Color Theory.  [33:37] The episodes with the fifth and third most downloads are both analyses of companies again, like I already talked about for the top downloads of 2021. However, these are different profiles, including number 86 with a behavioral economics analysis of Peloton, and episode 73 with a behavioral economics analysis of Starbucks.  [34:57] In that number 4 spot we have episode 5, The Truth About Pricing. [35:37] Number two is episode 2, The Top 5 Wording Mistakes Businesses Make. [36:37] The most downloaded episode of all time is the very first one, Unlocking the Secrets of the Brain. [39:55] The final top 10 list are the most read articles from my Inc Magazine column in 2021. For the full list, check out the blog post linked here with the summary of all three top content areas! [42:50] The 7th most read article is called, “Dread going to work every day? The culprit may be hanging in your office.” [43:16] The 6th most read article on Inc is the first one I wrote for them. It is called, “1 Simple Brain Trick That Can Help You Overcome Self-Doubt Forever.” [44:57] The fourth most read article is on one of my very favorite things. It's called, “Forget brainstorming. Try questionstorming.” [45:38] The third most read article is, “Feeling unproductive? This brain bias could be to blame.” [46:07] In our still Zoom-filled virtual world, it isn't surprising that the second most read article this year was, “Why you hate seeing your face in video meetings.” [47:02] “Don't ask ‘What are you thankful for?' Try this instead” is my most read article of 2021. [48:22] What's ahead for The Brainy Business in 2022? [51:22] Thank you again for making 2021 such an amazing year and for listening, subscribing, sharing, rating, and reviewing The Brainy Business podcast. I appreciate you all, and can't wait to see what 2022 has in store. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Get the Books Mentioned on (or related to) this Episode:   The Paradox of Choice, by Barry Schwartz Never Go With Your Gut, by Gleb Tsipursky Influence (New and Expanded), by Robert Cialdini Engaged, by Amy Bucher Blindsight, by Matt Johnson and Prince Ghuman Top recommended next episode: The Best of The Brainy Business in 2020 (ep 133) Already heard that one? Try these:  The Best Content from the Brainy Business in 2019 (ep 82) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) Behavioral economics of Disney (ep 144) Behavioral economics of Amazon (ep 159) Unlocking the Secrets of the Brain (ep 1) The Top 5 Wording Mistakes Businesses Make (ep 2) Starbucks (ep 73) Other Important Links:  Best of 2021 Blog Post  Best of 2020 Blog Post Best of 2019 Blog Post Don't Ask “What Are You Thankful For?” Try This Instead (Inc.com) Why You Hate Seeing Your Face In Video Meetings (Inc.com) Feeling Unproductive? This Brain Bias Could Be To Blame (Inc.com) Texas A&M Certificate in Applied Behavioral Economics The Brainy Business Shop Check out Melina's award-winning book, What Your Customer Wants and Can't Tell You on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia

Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shape the field. As you will hear in our conversation today, there are two fairly distinct camps in the behavioral sciences: the academic research and the applied. While many of us work together, there are different goals for each and there can be disagreement from time to time.  In general, I think most of us see the need for both sides and how they are necessary to help move the entire field forward. Matej is like me, an advocate for behavioral economics being used and shared in business as much as possible, which is why he recently founded and became the Editor in Chief of insideBE.com, which you will hear about on the show, in addition to his work as a managing partner at MINDWORX.  Show Notes: [00:06] In today's episode I'm excited to introduce you to Matej Sucha, managing partner of MINDWORX and founder of insideBE. [02:56] Matej shares about himself, his work, and how he got into behavioral economics.  [04:01] This year they launched insideBE which is an app dedicated to behavioral economics in business.  [05:53] Behavioral economics doesn't have the place it deserves in business. It is still in the phase of early adoption. It is not at the center of attention for businesses. [07:03] We have to put more emphasis on business applications.  [08:43] People want to see more practical business applications.  [10:27] Matej's consultancy mainly focuses on the applications of consumer behavior.  [11:16] They developed their own approach for a behavioral audit in order to know when we should create an intervention and move people in the direction we want them to move.  [11:57] Matej shares one project he was fascinated by.  [14:44] When they included social proof the probability that the person would send their CV went up by 130%.  [15:14] Findings from research can inspire business solutions that are proven to work.  [15:47] Matej shares about an insurance project he worked on that was offering their customers travel insurance one year for free.  [16:56] One of the biggest mistakes that marketers make is that they only focus on how they can motivate their customers.  [19:01] They increase the conversions by understanding and removing the psychological behaviors that stood in the way.  [21:02] The problem is twofold. Companies, salespeople, marketers, and product designers don't even think about understanding the problem and jump to creating the solutions. The second part is that they don't know how to understand the customer and the problem.   [22:29] One tiny insight can help you create amazing solutions.  [24:34] It is about asking the right questions. Why aren't customers doing what you want them to do? [26:08] Often the solution can be really simple.  [29:08] Timing is more important than the message itself. Timing doesn't require a deep knowledge of behavioral science.  [30:27] When you're a business person there is no better place to start than to learn from the amazing work of the greatest minds in the field.  [32:01] There are a lot of great resources available.  [34:16] The purpose of the content they are creating at insideBE is to first and foremost teach people how they can try themselves. The best way to get potential clients excited is to teach them as much as possible.  [37:10] “The next big thing in marketing is not technology. It is psychology.” -Rory Sutherland [37:50] If companies want to gain a competitive edge, it is psychology they should focus on.  [39:59] Melina shares her closing thoughts. [41:40] The Brainy Business was nominated for the best market research podcast of 2021. Vote for The Brainy Business here by August 31! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Matej Šucha je spoluzakladateľ konzultačnej spoločnosti Mindworx, ktorá firmám pomáha využívať zákaznícku psychológiu pre zvýšenie predaja.V 129. epizódy Podnicastu povedal o tom, ako ich na začiatku vnímali firmy, keď prišli na trh, čo je to behaviorálna ekonomika, kto je ich typický klient, ale aj to, aké majú plány s globálnym projektom InsideBe.Detailnejšie porozprával:aká je súčasná situácia na trhu a či sú jediní, ktorí sa venujú behaviorálnej konzultácii (2:06),ako ich na začiatku vnímali potenciálni klienti a či sa stretli s porozumením (3:10),prečo si od začiatku vyberali veľkých klientov (5:29),z čoho vychádza zákaznícka psychológia a behaviorálna ekonómia (9:00),prečo firmy nevyužívajú jednoduché psychologické princípy (11:09),kto je ich typickým klientom (13:35),čo je behaviorálny audit (14:56),ako sa naceňuje klientska práca pre veľkých klientov (19:23),ako ich zasiahla korona (21:04),čo stálo za tým, že sa im znížil obrat a zvýšil zisk (22:14),aké majú plány s globálnym projektom InsideBe (24:40),na čo použili peniaze od investorov (27:05),aký je biznis model pre InsideBe (28:32),ako presvedčili investorov (29:54),či bude ľuďom stačiť obsah, ktorý nájdu na platforme InsideBe a aké s ňou majú plány (33:11),ako to vyzerá v praxi + case study s Kontentino (38:00),kde vidí Mindworx o 10 rokov (50:30). Všetky epizódy Podnicastu nájdete na podnicast.com alebo na Spotify, Apple Podcasts a Google Podcasts.Týždenný (ne)biznisový newsletter SEDMIČKA, v ktorom sa dozviete zaujímavé tipy a triky, môžete začať odoberať na podnicast.com/sedmicka.Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com. Ďakujeme, že ste s nami a počúvate Podnicast s Petrom Chodelkom. 

In this episode, Sarah Bowen and Merle van den Akker invite Matej Sucha (CEO of MINDWORX) onto the podcast to discuss being a CEO of a behavioural science consultancy and what it means to have a behavioural mindset. We discuss how we might improve existing behavioural science training programmes, and why the discussion of "ethical behavioural science" might be having unintended consequences...    Finding Matej: Linkedin: https://www.linkedin.com/in/suchamatej/?originalSubdomain=uk Twitter: https://twitter.com/matosucha?lang=en MINDWORX: https://www.mindworx.net/ MINDWORX academy: www.mindworxacademy.com   Questioning Behaviour Socials:  Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour  Twitter: @QB_podcast (https://twitter.com/QB_Podcast)  LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)  Music: Derek Clegg “You’re the Dummy”  https://derekclegg.bandcamp.com/

Ako ekonómia skúma hranice ľudskej racionality? Ako možno nenápadnými poštuchnutiami dosiahnuť veľké zmeny v ľudskom správaní? A dá sa ľudská nedokonalosť využiť v náš prospech počas krízy COVID-19? O týchto, ale aj o mnohých iných otázkach sa v programe Chrobák v hlave_FM diskutovali Matúš Sloboda z Ústavu verejnej politiky FSEV UK, Lukáš Sekelský z tímu beet na Ministerstve zdravotníctva SR a Matej Šucha zo spoločnosti Mindworx.

Matej Sucha is the founder of MINDWORX, a unique consulting company helping clients understand and use insight from psychology and behavioral economics in domains like marketing, sales, HR and behavior change. He discovered behavioral economics during his studies at the University of Copenhagen in Denmark and ETH Zürich in Switzerland. After gaining experience in the corporate world, he quit in 2015 and fully focused on MINDWORX. Nowadays they are consulting for banks, insurance companies, the telco industry and many more. Matej’s most recent endeavor is a first of its kind online Masterclass Psychology and Behavioral Economics in Marketing where he collaborated with some of the greatest minds from the field.

Čo je nové vo výkonnostnom online marketingu a ako ovplyvniť nákupné rozhodovanie prostredníctvom podvedomia, v ktorom sa udeje až 95% nákupných rozhodnutí? Aj o tom diskutuje Matej Šucha (Mindworx) a Štefan Chochláč (Bluewinston) v e-commerce podcaste projektu Upterdam. Automatizácia v digitálnom marketingu a princípy behaviorálnej ekonómie sú kľúčové oblasti pre zvýšenie konverzií e-shopu. Projekt Upterdam prináša na Slovesko spoločnosť Poradca podnikateľa. Upterdam je prvé e-commerce mesto a tento rok máme niekoľko inovácií. Na to, aby si sa stal jednotkou v e-commerce biznise jedna konferencia nestačí. Pripravili sme pravidelné online webináre, ktorých cieľom je online networking, vzdelávanie a poradenstvo zo sveta e-commerce. Tešiť sa môžeš na rôzne témy a zaujímavých hostí každé dva týždne. Potrebné info nájdeš na našom webe www.upterdam.sk alebo na našich sociálnych sieťach.” Celý záznam si môžete pozrieť aj na YT kanáli Upterdam. Sme Poradca podnikateľa - 30 rokov s vami.

Zákaznícke rozhodovanie v súčasnom online svete – ako sa zákazníci teraz správajú a čo vplýva na ich rozhodnutia? Ako si udržať zákazníkov? 90% rozhodnutí sa uskutočňuje podvedome a v situácii koronakrízy sa to ešte prehĺbilo – tvrdí a viac prezradí spoluzakladateľ konzultačnej spoločnosti Mindworx, ktorý pravidelne prednáša v oblasti behaviorálnej ekonomiky, pán Matej Šucha. Čo majú firmy robiť, aby sú teraz udržali zákazníkov, aby nerušili predplatné? Klienti sa teraz rozhodujú impulzívne, často rušia výdavky nie kvôli nespokojnosti s produktom, ale z rôznych iracionálnych dôvodov. Táto epizóda je súčasťou Podcastu PP, ktorú prináša Poradca podnikateľa. Moderuje naša dvorná moderátorka Michaela Pastorková - Závodná. Poradca podnikateľa sa za 30 rokov svojej existencie stal synonymom pre spoľahlivé informácie a služby z oblasti legislatívy a ekonomiky. Sledujte nás na Facebooku alebo Instagrame a v prípade, že chcete dostávať aktuálne novinky a získať ďalšie výhody, registrujte sa na www.zakon.sk Sme Poradca podnikateľa - 30 rokov s vami - www.pp.sk

Ako sa práca z domu a dlhodobý homeoffice podpisuje na psychike ľudí? Čo by mali manažéri a majitelia firiem urobiť, aby boli zamestnanci doma produktívni a zároveň v dobrej psychickej kondícii? Pandémia nás podrobuje nevšednému experimentu, potvrdzuje Matej Šucha, spoluzakladateľ konzultačnej spoločnosti Mindworx, ktorý sa zaoberá behaviorálnou ekonómiou. V našom podcaste nájdete aj druhú epizódu od pána Šuchu - na tému Ako sa rozhodujú zákazníci v online svete v čase pandémie. Táto epizóda je súčasťou Podcastu PP, ktorú prináša Poradca podnikateľa. Moderuje naša dvorná moderátorka Michaela Pastorková - Závodná. Poradca podnikateľa sa za 30 rokov svojej existencie stal synonymom pre spoľahlivé informácie a služby z oblasti legislatívy a ekonomiky. Sledujte nás na Facebooku alebo Instagrame a v prípade, že chcete dostávať aktuálne novinky a získať ďalšie výhody, registrujte sa na www.zakon.sk Sme Poradca podnikateľa - 30 rokov s vami - www.pp.sk

Companies have found themselves in a strange situation. Not many of us know what to do. In this episode, Bo Pokstefl, CEO of Kontentino is talking to Matt Sucha, co-founder of MINDWORX and expert on behavioural economics and customer behaviour. Listen to their tips on what to do to save your business.

Túto časť by ste možno čakali na začiatok roka, kedy je tých predsavzatí a "new year, new me" najviac a nie na koniec februára. Aj sme to tak plánovali, ale nakoniec sme sa nám všetkým rozhodli problematiku budovania úspešných návykov pripomenúť v momente, kedy sa nám tie novoročné predsavzatia začínajú rozpadať a vraciame sa do starých zabehaných koľají (ako každý rok). Pozvanie do talkshow prijal už po druhýkrát Matej Šucha, behaviorálny ekonóm a CEO spoločnosti Mindworx, s ktorým sa sa rozprávali o tom, aké najčastejšie chyby robíme pri budovaní svojich návykov a tiež o tom, ako si nastaviť predsavzatia, ktoré vám vydržia. Ak by ste sa s Matejom Šuchom chceli porozprávať u Vás vo firme, jeho prednášku alebo workshop si môžete objednať na https://www.healthservices.sk

"Nikdy neurobím tú istú chybu dvakrát. Urobím ju radšej päť alebo šesťkrát, aby som si bol naozaj istý.“ Vtipný, ale výstižný výrok, že áno? Náš mozog je skutočne naprogramovaný tak, že robíme dookola tie isté zlé rozhodnutia. Prečo sa to deje a ako tieto potencionálne zlé rozhodnutia identifikovať včas? A prečo tieto nesprávne rozhodnutia často robíme, aj napriek tomu, že sme si vedomí našich chýb? Pozvanie do našej talkshow prijal Matej Šucha, behaviorálny ekonóm a CEO spoločnosti Mindworx, ktorá sa práve rozhodovacími procesmi človeka zaoberá. Pozrite si 2. diel SOS Talkshow o tom, aké najčastejšie chyby pri bežnom rozhodovaní v živote robíme a ako sa týmto chybám vyvarovať tak, aby sme viedli lepší a kvalitnejší život. Osobný a aj ten pracovný. Ak by ste sa s Matejom Šuchom chceli porozprávať u Vás vo firme, jeho prednášku alebo workshop si môžete objednať na https://www.healthservices.sk

In this Mindworx podcast, Mitch, Ben, and Melissa discuss the freedom that comes when we choose to accept people as they are, vs. set ourselves up for disappointment that can come when people don't meet our expectations. Through personal anectodes and insight, listeners are challenged to ask themselves: What expectations do you have of people who are most significant in your life? What would happen if you turned those feelings of expectation into feelings of acceptance?

Melissa joins Mitch and Ben in a discussion about how to deal with anxiety and stress in our daily lives. Are you caught in a cycle of worry about your relationship with family and friends? Do you suffer from feelings of inadequacy, or thoughts about not being good enough for others? Listen to this podcast for practical strategies on how to deal with your anxieties through the lense of the 3 Principles: Mind, Consciousness, Thought.

Tentokrát se podíváme na kloub lidskému rozhodování. Věděli jste, že 95 % procent našich rozhodnutí je iracionálních? Je tedy vůbec možné ovlivnit rozhodnutí druhých – třeba kandidátů? Matej Šucha z Mindworx, odborník na behaviorální ekonomii, nám nasdílí své tipy a triky jak třeba pouhá změna několika slov v pracovním inzerátu dokáže markantně ovlivnit jeho úspěšnost.

Mitch and Ben explore the simple reactions we have when we drive, specifically focusing on how we all respond to different inputs and thought responses when getting from one place to the next. This podcast provides listeners insight on how to change your thinking in order to create a more positive outcome.... and a happier commute, day... and ultimately, life!

The Holiday Season is coming up, and Mindworx explores how to combat stress, expectations, and how to be present in a world where we put too many expectations on ourselves.

Mitch and Ben outline the three principles of mind, consciousness and thought, and how they have helped others learn about these three principles from their education background. In this episode, they define the principles with stories and analogies to make the principles come to life.

Behaviorálna ekonómia a psychológia predaja sú zdanlivo akademické výrazy, ktoré však majú mimoriadne praktické využitie prakticky vo všetkých oblastiach e-commerce a on-line marketingu celkovo. Matej Šucha zo spoločnosti MINDWORX patrí k top expertom na túto problematiku a v rozhovore so zakladateľom Pricemanie Michalom Králom okrem iného prezradil: - čo to vlastne je behaviorálne ekonómia a prečo by vás on-line podnikateľov a marketérov malo zaujímať - ako si získať dôveru potenciálnych zákazníkov pri ich prvej návšteve na vašom webe - ako uľahčiť zákazníkom rozhodnutie o výbere produktu - ako a prečo odstrániť neistotu zákazníka pri rozhodovaní - ako správne komunikovať cenu produktu a ako funguje cenová kotva - aký vplyv na rozhodnutie zákazníka majú recenzie a čo je to sociálne schválenie - ako pracujú s psychológiou predaja portály Booking, Bonami a ďalšie - ako sa vzdelávať v oblasti behaviorálnej ekonómie a získať know-how od špičkovy v obore Dana Arielyho - aké 3 praktické veci môžete urobiť pre zvýšenie miery konverzie vášho on-line biznisu

Mitch and Ben start to explore the world of podcasting for their start up consulting and coaching business...Mindworx. Listen in to find out more!

V roku 2014 urobili študenti berlínskej Hertie School of Governance malý experiment. Na vybrané toalety - mužské aj ženské - umiestnili oznam „väčšina študentov tejto školy si vezme maximálne dve utierky“. Ich spotreba klesla o pätinu vo veľmi krátkom čase. Ako je to možné, vysvetľuje behaviorálny konzultant Michal Plevka zo spoločnosti MindWorx. Index je týždenný podcast denníka SME s moderátormi Nikolou Bajánovou a Adamom Valčekom.

Welcome to episode 15 of Radio Omnicor I am your host Colleen Mc Lintock You can find all our podcasts on iTunes and our website www.omnicor.co.za You are listening to the show that is guaranteed to teach you something useful and meet an interesting and dynamic guest Global connectivity, AI, automation and new media are just some of the drivers reshaping how we think about work, what constitutes work and the skills we will need to be productive in the future-Institute for the future University of Phonenix Future Work Skills article In studio today we welcome Dr Hilton Rudnick - Omnicor’s MD and Martin Pienaar in studio - As COO of Mindworx he is a qualified Chartered Accountant and is a member of the South African Institute of Chartered Accountants. On a personal level, Martin’s love of fitness has seen him complete the notoriously difficult Cape Epic cycle race. A highly sociable cook and foodie, he enjoys spending time with his family, getting out on his boat over weekends, and devouring business books and biographies. He is known for his community mindedness

Načo je dobré spájať dohromady ekonómiu s psychológiou. Behaviorálnej ekonómii sa v posledných rokoch dostáva aj u nás viac pozornosti. O tom, čo to je, ako funguje a ako vyzerá v praxi sa sme sa porozprávali s Matejom Šuchom.

Rick A. Morris will be interviewing Traci Duez about her Mindworx program. Utilizing Axiology, Traci has harnessed the understanding of how you really think, how to resolve conflict, and how you can measure yourself through the VQ profile. Traci will explain how people are often stuck in false beliefs, fear of uncertainty, lack of motivation or purpose and how these can be resolved with 3 steps. Please join this engaging episode which will change the way you view personality profiles and how to utilize Traci's expertise to achieve a true Work/Life Balance.