Podcasts about qla

HoldCo Bros are back! In this episode, Nik and I discuss the world of controversial self-help gurus, specifically focusing on Dan Pena. We dissect Pena's background, from his early days in Florida to his claims of a massive oil empire and his now infamous $30,000 mastermind seminars. We analyze his aggressive persona and tactics, while trying to understand what makes him successful. We question the real value of his teachings, including his QLA principles, and if his advice is actually useful or just pure motivational hype. We also discuss the difference between gurus that just motivate you versus the ones that have a concrete business plan. Finally, we explore how AI is changing things and whether businesses can be created to protect consumers from all the spam that is going to come with the new technology.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction to Controversial Gurus00:58 Meet Dan Pena: The Trillion Dollar Man02:09 Dan Pena's Predictions and Background03:59 Dan Pena's Business Ventures08:32 The QLA Principles Unveiled12:55 A Personal Encounter with Dan Pena's Team17:32 Unshakable Belief in Entrepreneurship18:18 The Fyre Fest and WeWork Examples19:33 Alex Hormozi's Tactical Approach20:14 Sales Gurus and Their Strategies21:38 Dan Pena's Podcast Invitation24:36 AI and the Future of Outbound Marketing26:53 AI Tools and Consumer Defense35:15 PhD-Level Autonomous Agents36:45 Productizing AI Prompts39:20 Exploring Custom GPTs40:12 Conclusion and Final Thoughts

Welcome back Bomb Squad! This is your favorite podcast host Brad Lea, today you're about to experience an episode packed with unfiltered, no-BS wisdom from one of the boldest minds in business. We welcome back none other than the famous—Dan Peña. So get comfortable with your beverage and snacks, sit back and get ready to have your mind blown.  Known as the "$50 Billion Dollar Man," Dan pulls no punches as he shares his controversial, tough-love approach to success, wealth creation, and his legendary QLA methodology. We take a deep dive into Dan's predictions on commercial real estate could be the wake-up call you didn't know you needed, his controversial take on why Bitcoin, why today's culture of participation trophies and victim mentality is ruining ambition and stories of grit, discipline, and raw power, from world leaders to street-level success stories and more! We are here for you today, raw and real! This is one you DO NOT WANT TO MISS! What You'll Learn: Why you need to scare yourself daily and get out of your comfort zone to truly achieve greatness.   Highlights: Tough Love and No Excuses The QLA System Commercial Real Estate Collapse Bitcoin's Future Generational Weakness Insane Personal Stories Mars and Lithium Success Takes Sacrifice Resources Mentioned:  https://www.danpena.co.uk/    Dan's Book: “Your First 100 Million” https://www.amazon.com/Your-First-Million-Daniel-Pe%C3%B1a/dp/187137930X/ref=sr_1_1?crid=1GKWPZSOIOTEQ&dib=eyJ2IjoiMSJ9.g1wABOyY6ZqT2F38tFD58yG3pZ3RbiN4nDngAJZEpkjlFkGPac2YjnrxOYyrGu6kyGw2rSiwCL-HkdM4Pams9OVI00V-43z_K_xNi_VKN34.Qnn-t38UTh6qiR5U4seO4bkmanodqxIzD9rG6i_sCvw&dib_tag=se&keywords=dan+pena+your+first+100+million&qid=1732028842&sprefix=dan+pena+your+first+100+million%2Caps%2C198&sr=8-1 You can follow today's guest at: https://www.instagram.com/danspena/?hl=en    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product's lifecycle. From keyword adjustments to bid optimization, you'll get a comprehensive guide to staying competitive. Explore the crucial role of keyword optimization during a product launch with Vincenzo's actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10's Cerebro can amplify your product's success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo's guidance, you'll be armed with the knowledge to set up effective campaigns right from the start. Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product's lifecycle with Vincenzo's expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers. In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss: 00:00 - Strategies for Launching With Amazon PPC 02:52 - PPC Tips for Successful Launch 04:08 - Optimizing Amazon PPC Keywords for Success 10:47 - Keyword Research and Profitability Analysis 15:07 - PPC Strategy Hierarchy and ACoS Goals 19:23 - Optimizing ACoS for Amazon Sales 25:20 - Scaling Product With PPC Campaigns 26:48 - Optimizing ASIN Targeting for PPC 29:33 - Keyword Variation Strategy for Campaigns 30:49 - Connecting With Vincenzo and Ecomcy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Vincenzo Toscano from Ecomcy and he's going to be sharing tips and strategies for launching with PPC. He's also going to give you some tips and tricks on how to best optimize for profitability and he's going to give you ways to find the best keywords for those launch campaigns. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live Tacos Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: I'm going to go ahead and bring on our guest, who is a friend of mine and I'm very excited to have him today, and it's Vincenzo Toscano. Hey, Vincenzo. Vincenzo: Hello Carrie. Thank you so much for having me and a pleasure to be here. How are you doing? Carrie Miller: Yes, I'm doing great. Tell everyone where you're at. You're a world traveler, so. Vincenzo: Right now I'm in London, so August for me is been kind of like a slower month. I mean, I still did like two, three trips but it's lower than usual. And then in September, I retake the traveling around, yeah. Carrie Miller: Yeah, you're always somewhere, so it's always fun to hear where you're at. Vincenzo, can you just tell everyone a little bit about yourself and also your agency, Ecomcy? Vincenzo: So, essentially, at Ecomcy, we are a full Amazon and Walmart brand management agency. So we specialize on everything in terms of listing optimization, PPC, brand creative, international expansion, everything that has to do in terms of all the tasks that your business needs to successfully get scaled into these two marketplaces. So we've got teams across the world. We've got teams in the US, in Latin America, Europe, Middle East and Asia, so, effectively, we're able to cover the full spectrum where, specifically, Amazon is allocated. And, yeah, our main core offering to brands is essentially your one-stop solution when it comes to scaling your brand into these two marketplaces. So, yeah, we do everything from A to Z for you. Carrie Miller: Okay, let's go ahead and get into it. Then I'll ask the first question and I want to just get some some of your best tips for PPC. What are some tips that you usually share with people? Vincenzo: Of course. So I would say something that I'm very basically been pushing in terms of content is how PPC evolves over time. Right, I feel I have seen this mistake so many times, unfortunately that when we do audits on a daily basis and we have a look at accounts from people that you know are really struggling, I usually identify that one of the main reasons is because the strategy they basically decided to use for the launch is the same one they've been using effectively for scale and also the same strategy they've been using for reaching profitability. So I would say that's one of the main things sellers have to start understanding that PPC is not something that you sit and forget and in fact, I guess so many times this conversation from people that, let's say, want to work with us and say oh, what if you do the campaign once and then I just leave it there and then they're on their own. It's like it doesn't work like that. Your PPC is going to change constantly, especially in markets such as the US that's so competitive If you're not on top of the game and you're practically, you know, adjusting the type of targeting, the type of keywords, the type of beats, the type of ads that you can do sponsor brand, sponsor a product, sponsor display. It can get very, very, very difficult. Now in terms of tips. So I will say one of the first thing and I'm going to focus now a little bit on the launch side of things, because I know that's where most of the sellers really struggle is you have to understand the setup of campaigns that you do throughout a launch of your product. It's completely different when you're on a profitability mode, right, and that's where I want to really give you as much basically actionable steps so you can then go after this live and implement it throughout your next launch. So, when it comes to launching a product on Amazon the other day, guys, we need to understand that PPC is basically a tool that is there to amplify the success of your product on Amazon, right? Why do I say this like that? Because I feel, if your product is the type of product that you feel is gonna require all its PPC to be a successful product, unfortunately I have the bad news for you that is the wrong product, right? PPC is only there as a tool to, of course, get the momentum going, but where the money really is gonna come is from your organic position. Once you understand that initial fundamental, that's going to completely shift your focus in terms of why you do your PPC from day one. We have heard so many times, even from Bradley, like the honeymoon period is the most important thing of your listing on Amazon. Right, it's really the foundation of how Amazon basically goes from knowing zero about your product to building a very mature understanding about where your product is basically reflected within a category and what connotation has to specific keywords. So one of the tip I always give to people when launching a product try to not get distracted by shiny objects, right? So many times I feel people launching their PPC and they try to do all type of the campaigns from day one. They try to do Excel, phrase, automatic, tons of brands, also display.  And the issue with that is that because your product is not mature at all and it doesn't have a really good indexation in the system yet, at the end of the day you can actually do worse than actually helping. You're confusing the system with so much data from day one. So the tip is usually the first 14 days to 30 days. I only focus on exact match keywords in terms of the way I target them and I also try to only focus on my 10 to 20 keywords max. I try to not spread myself so thin, because the other mistake and this is a tip as well If you start spreading your budget too thin across multiple keywords, you also dilute your efforts In terms of, when I say dilute your efforts, your budget runs out very fast or you don't show very high on that specific keyword. Well, effectively what happens is that you don't even get enough clicks to make a proper optimization. Therefore, from those initial two weeks to four weeks, you really want to build a strong link between the fact that your product has zero information on Amazon eyes to the point that once you start targeting this keyword aggressively with exact match, you create a link and then that's when you start launching your phrase, your product, your other campaigns and so on and you start creating that momentum. I'm going to make a small pause, so I don't know if you're going to ask something next, but that's a little bit of one of the initial tips I want to give you. Like focus on exact match, try to not dilute your budget across many keywords. That means focus on the core keywords that are really going to position yourself for success in the future and, at the end of the day, that's going to allow you to create that initial foundation to them with the rest of the campaigns forward and also create basically a face in front of Amazon eyes of what your pro actually is and what are the keywords you want to get positioned for. Carrie Miller: I think that's really good. Those are good tips because people are always asking me how many keywords they should focus on for launching and how many per campaign. So that's really really good info. So, in terms of keywords, what is the best way to find those keywords that they should? And then you know what kinds of keywords should they be looking for? Vincenzo: Yeah Well, the answer is let's see Helium 10. Carrie Miller: Very nice. Vincenzo: So that's the best way of finding the keywords. Like I mean, we use Helium 10 on our daily basis for finding keywords for our clients, one of the things that is definitely going to be your best tool for that is Cerebro. Cerebro is like the best tool out there when it comes to really filtering down and finding those winning keywords that's actually going to give you the ROAS that you want on your investment. Why that's important? Because another day, when you start researching a specific category, it's very easy to fall into a trap that you come across 50, 100, 200 keywords and you start falling into the mindset oh, if I target all these keywords at once, my chances of success is actually big. And that's actually the opposite. By multiple studies and even case studies we have done internally, usually 70 to 80% of your sales are going to come from 10 keywords most of the time, right? So therefore, once you start understanding that most of the time, 10 to 20 keywords are going to be the backbone of your business, if you start diluting yourself on things that effectively which is what we call the 80 to 20 rule you put your efforts on something that's not going to give you the best outcome. That is not going to create the momentum that you want. So we use Helium 10 by analyzing the top 10 competitors on a specific keyword and once we identify the top 10 competitors, then we use a Cerebro to say, okay, find me the keywords where these competitors are on page one. Okay, and this keywords is consistent across this many number of products. Right, because by using the specific initial filtering, then I'm basically removing a ton of keywords that I know. Yes, these competitors are ranking there, but not necessarily they're on page one and on a consistent basis, because if you're on page one, most likely by nature you got there because you got multiple sales organically and therefore that's why also that keyword, by being repeated across other competitors, is giving you a validation that the keyword is essentially one of the main keywords of that specific category. So once you find those keywords, that's then where you have to also have some of your insights in terms of what you know about the market. What do I mean by that? If you come across a specific category I'm going to put you on an example like yoga mats, which, by the way, very competitive pro guys, so don't do yoga mats. Okay, let's say you come across yoga mat and you do an analysis of the top competitors and then on your top 10 to 20 keywords, you start seeing keywords that, yes, they are very high in search volume and relevancy. But then you start identify that some of those keywords have things embedded that your product doesn't have, maybe a specific material, specific shape, specific color. You have to be careful with that, because if you only go blindly by data and then you don't use your analytical mind to then see it's actually that has some kind of relevancy to my product, you can also fall into the trap of targeting the wrong keywords. So that's how we find the keywords. Then, of course, we can start going deeper into the strategy in terms of, okay, what kind of CPC I want to go for, for example, with the healing term. You also get certain averages. So you can say, at the moment I can only afford this keyword or I can afford that keyword, but you can go even an extra layer and focus on title density, so to focus on keywords that are less competitive. So there are many verticals you can take from there. But the basics is that top 10 competitors finding them where a decent page one on a consistent basis, at least 40 or 50% of those products, and those are usually my starting point, to then go deeper and filter down. Carrie Miller: This question from Eric kind of goes along with what you're saying. What if the first 15 to 20 keywords for exact match don't get enough traffic? Also, the bid can get very expensive as well. Vincenzo: Yeah. So if you come across that, essentially, the search volume is not high enough, first of all, that's a red flag, because this is actually something, guys, that you should do from the very beginning. Like all this process I've been describing in terms of keyword research has to be part of your product research. Like something I do with all the products that we launch, and I launch beef. Even if the product is a super winning Amazon in terms of the data and I also validate with Helium 10, I still need to figure out my profitability at some point. So what do I mean? Answering your cost per click question, if I then have a look at the cost per click average, right, and that cost per click average in correlation to the average of the conversion, which you might ask yourself, how do we get access to this data? You have brand analytics. You can, with brand analytics, have an understanding of what is the average of conversion With that. If you start making the math of this is the cost per click, this is the average conversion, and I pay X amount of dollar for a product. You know sometimes, mathematically, even if your position number one on all the keywords and you put a minimum in your PPC, you're never gonna be profitable. So that's the first thing you have to do before launch any problem making sure that within your margin, even in the ideal a scenario, you have the best compression, your rank and everything the margin allows for the average of CPC. Now, when it comes to search volume, you're gonna find sometimes products that are gonna be surprising in terms of why this product, for example, is doing $20,000-$30,000. But then when I have a look at the keywords, the keywords don't really resemble the level of demand. It's like very small keywords. Usually that happens because you're going to find a term in the Amazon space called outlier keywords, right, keywords that go beyond the scope of the product itself. So I'm going to give an example. There was this specific product we were working with which was like a key to things in the kitchen, right, like doing a specific type of cakes here and there and all of that. But when you go around the actual keywords of the product, the search volume wasn't high enough. And then we started to see but yes, these two or three competitors are doing high revenue. How are they getting all these sales? When we went deeper into the research, we identified that they were ranking for things such as gift for mom, gift for girlfriend, cooking, cooking accessories. Words are very broad and when you go on those broad, we're talking thousands of search volumes. So that's also something you have to be very careful when you do product research because if not, you might feel, oh yes, this product do x amount of revenue with this, very easy to get keywords. But most of the time, I can guarantee you, is because they have some of these outlier keywords that are pushing the level revenue. And to conclude, if the search volume you feel is not high enough to you know, create the momentum themselves. Something I will try to do is try to attack, for example, accessories that go along with your product. When I have limitation on the keyword level, my best friend is acing targeting Because, for example, let's say you're selling again a yoga mat and let's assume the search volume is very low. Then you're struggling, like, okay, all the keywords have to be yoga mats. Like have a low search volume. I'm really struggling to scale this product. What should I do? Then you start using your money and say, okay, but actually people are buying yoga mats, but they buy yoga blocks or they buy yoga water bottles or they buy leggings, you name it. So what you do is you start targeting with AC, targeting those products, and then you try to, essentially, even if you cannot win at the QLA, you can try to create some kind of profitability by targeting accessories that go with your niche. So that's usually a way you can mitigate that. But again, in conclusion, you're going to find that if then the search fund is really to a point that's super, super minimal, the only savior if I'm honest with you, is going for all of your keywords, which that by itself means you're going to require a higher budget that you anticipated, because usually those are like very big keywords you have to attack. Carrie Miller: Yeah, those are all really good points. Keyword research is super important and you know when you're doing product research for sure. If I have a well-performing search terms in an auto campaign that I want to start exact campaigns for, should I negate those keywords in the auto campaign or keep them active in the auto campaign? Vincenzo: Yeah, I always get this question. So essentially what happens is that as you start running your other campaigns and, as I say, I usually recommend touring your other campaigns at least two weeks or four weeks after launching your product in fact, you can do this exercise. If you try to create a phrase broad other campaigns from day one, it won't excite much campaign. You go to the suggested keyword tab which amazon generic gives for you. You're gonna see that's right and that's effectively the theory and the behavior we have identified. If Amazon doesn't have history about your product, why are you going to give them basically an empty field for them to run like crazy and not really have a direction? What is the real path towards success, right? So once you generate that with exact match, a keyword campaigns when it comes to other campaigns, those are gonna be your best friends. When it comes to keyword that sometimes you're gonna struggle to find, for example, within them, and that's normal, because sometimes other campaign what it's gonna do is it's gonna find like very, very small long tails that have a lower search volume or very specific that sometimes a. The reason why they are so specific is that they come with specific trends throughout the year or they just come and go, so the auto campaign is going to ensure that catch, basically the low hanging fruit. And once you identify these keywords, let's say you start identifying one that start to become very repetitive in sales, like when I say repetitive is at least three to five sales. If it's only one sale, like I, wouldn't necessarily move it to exact much campaign yet because I want to allow it to prove itself right. Once I move it something you want to do and this applies to all your PPC strategy you have to follow always a hierarchy. Exact is the king right, then you have rest, then you have broad, then you have auto campaigns. Why this is important? Because the other mistake I see a lot is let's say you have a bid in your other campaigns of $1, right, and then you move that keyword to an exact match campaign. You put it 50 cents right by nature. The other campaign on Amazon are still gonna have high priority across your whole account and it's gonna hit most of the budget and most likely it's gonna have priority in terms of placement visibility compared to the exact version of that keyword. So that's very important. If you move it, the bids on those new campaigns have to be higher than your other campaigns. Once you move it I usually don't like to negate it. I'm gonna tell you why. You're gonna find that your other campaigns usually you end up in placements that you don't end on manual campaigns. And this is because Amazon essentially when you work with lower bids they have like what we call like lower tier actually placements that they usually are attributed more to auto campaigns. So you're gonna find that for some specific keywords and this happened to us all the time we move the same keyword to a manual campaign and we start getting a higher CPC or conversion drop significantly. Because even if you think you're targeting the same keyword and it goes an extra layer, it's not only about targeting the keywords, it's about how Amazon actually showcased those impressions in different placements. Therefore, for me I don't negate it because if, let's say, I had Yoga Mat at $1, it came at a $1 average CPC on my other campaigns, then I move that to my manual exact. I will start at least at 120. So I have that hierarchy defined. But then I wouldn't fully remove from my other campaigns, at least at the beginning, because I want to see if the behavior of my new campaign is effectively reflecting the reason I moved the queue in the first place. If I see that after a while that behavior start to happen, then usually yes, I like to negate on my other campaigns I move it to exact. But the reason for that is because some of the, when it comes to optimization that we haven't really got deep as of now. One of the things that can get very confusing, especially when you start targeting multiple listings on your account and so on, is the illusion of essentially data that will define clear KPIs. What do I mean by that? Let's say you're targeting Yoga Mart from another campaign and then you're targeting Yoga Mart from an exact match campaign. The same queue is being targeted from two fronts, but then when you're going to do optimization, in Amazon eyes they are seen as two different search terms because they are under different campaigns. So you're not quantifying the real success of the keyword combined, right. You are seeing them separated and if you start doing that across multiple campaigns, what is going to happen is you might fall into the trap of sometimes thinking a keyword is a loser when actually it's a winner where you combine the efforts of all their impressions is having across all the campaigns. So therefore you want to make sure over time if the campaign is performing better for a specific keyword on a specific placement. That's the one you leverage and then over time you start negating the rest until you have a single point of contact for every single keyword. Carrie Miller: I'm starting to build campaigns and bid rules in Adtomic. When looking at ACoS and setting goals, should I look at ACoS data from our past campaigns or is there a set percentage for ACoS for certain products? Vincenzo: Yeah, so ACoS, at the end of the day it goes a little bit with the tip I was saying in the beginning. It has to be teletraining your strategy in terms of your journey, launching scale, profitability, because it's different, the echoes you're going to target as a brand when essentially the product is completely new compared to when it's very stable, and I'm going to give an example so you can essentially visualize what I'm going to explain next. So let's assume, when you go start selling on Amazon, you had an ACoS of 80% which, again when you launch on Amazon, being over 50% is normal. 50-100% is usually the bandwidth I try to build when launching. Usually, the thing that is most important throughout this phase is actually not even the ACoS, it's conversion right, because when you're launching on Amazon eyes it's not about making money, it's about the new traffic I'm giving to the new kid in the block. How is this person behaving with this new set of traffic? And therefore, in Amazon eyes, if I get as many conversions as possible, which effectively is sales, that is gonna allow me to get a more and more placement organically, indifferently of the ACoS. That's why the initial ACoS of the initial two months I wouldn't use that as a baseline to do what I'm gonna do next, after my scale and profitability because here the focus is not ACoS is making sure I get position organically. Therefore, long-term, I can dilute my efforts for my PPC perspective so I have lower expenses and at the same time, the cells start coming organically, I'm gonna make my order revenue bigger and therefore my TACoS, which is my true ACoS, is gonna get lower and lower and therefore that's what the profitability kicks in. Now, when it comes to setting the goal, something you have to also be mindful is ACoS is highly related as well to your profitability. Okay, why? Because it's not the same delivery aggressiveness I'm going to do with a product that have 50% margin. That product have 10% margin, right, because that defines by itself like how much extra room you can allow to lose money for a specific period of time and you can budget for it. Therefore, the first question you have to ask yourself like do a P&L see what is the basically margin you can allow yourself in terms of, let's say, you identify that your margin is 20%. Once you identify that your margin is 20%, usually a good rule of thumb is that if my margin is 20%, then I should be my ideal ACoS for breaking even, for example, is 20%, but usually what I do as a rule of thumb towards launch, I double it. So whatever is my breaking point, I do 2 to 3 times. So that means I can afford a 40 to 60 percent ACoS and usually that's gonna be like your bandwidth, you need to play in between right and then you, of course, you start diluting, diluting until you get back to 20% and then eventually, with organic sales, they're going to kick in. That's going to make it lower and it's going to make you profitable, yeah. Carrie Miller: Next question what search volume of keywords should I target for launching? Some keywords have huge search volume and are hard to rank on page one immediately. Vincenzo: Search volume, something that you have to do and this is also another tip, guys when it comes to creating your PPC campaigns. Something that is key is segmentation at the volume level. I have seen this mistake so many times and this is one of the reasons why sometimes your PPC is not working. You should never put on the same campaign a keyword that has a search volume of 10,000 with a keyword that has a search volume of 10,000 with a keyword that has a search volume of 1,000. Why? Because the ratio in terms of difference is so big that, in Amazon eyes, given that this queue has a much higher search volume and therefore relevancy for this specific product, all the budget is going to go to that specific keyword and therefore, if you don't do campaigns that is, for high search volume, medium search volume or low search, low search volume you're going to find the phenomenon which I'm sure a lot of you are going to find if you go right now on your PPC dashboard that only 3 or 4 keywords are getting all the spend and the rest are getting no impressions and clicks. That's the first thing about search volume. Second thing the way you define what search volume you can attack is also highly dependent on what is the budget that you have allocated toward launch, because the higher the search volume is, the higher is going to be the cost per click because, by nature, there's more competition attached to it. That's why this is a question that should actually be asked even before launching the product, throughout the product development phase. But let's say we come across and say, okay, I have an identified that the search volume average is, I'm gonna make you now, basically a bandwidth of what usually you see between 1,000 and 10,000 and usually I have, let's say, 20 keywords in between. Right, usually that's a very similar behavior you're going to find what I usually try to do is most likely if you also go under the 1,000 mark. You're going to find a lot of keywords that have lower search volume, but usually the list is going to go from 20 keywords to maybe 1,500 keywords, because you're going to find a lot of keywords that have a low search volume. Now what is going to happen is usually by norm, I only focus on the top 15 to 20 that define the ratio of the search for us. Therefore, if between 1000 and 10,000 is where I find the top 20 keywords, that's usually the bound where I would stay, from the best keyword to the 15 or 20, right? Because if you start going below that, you're going to dilute the effort. What is going to happen? Your budget is going to spread two things and sometimes, given that you're not competitive enough on the main keywords, most of the budget is also going to go, by nature, on the less competitive keywords. And, yes, maybe you start getting more sales on the less competitive keywords, but, at the end of the day, that's not what is going to set your business for success in the long term. So I rather forget the ones that I know are not going to create the backbone of my business. Focus on those top 10 to 20 keywords, define that as the ratio of search volume and then, from there, start going down as the momentum itself is getting built up. Carrie Miller: All right, this next one is a pretty good one that I've been asked this a few times too. How do I scale a product with PPC? I've got good results with the campaign for the past 30 days. ACoS is under control, click-through rate is good. Should I increase the budget or duplicate the campaign? Thank you. Vincenzo: So, let's say, your PPC is already performing and your click-through rate is good, which is one of the main metrics I keep mentioning. Some of the things you have to do next is okay, this is a the keywords I'm pretty much getting most of my sales from in terms of my PPC, and you want to start isolating those keywords as much as possible, because what you're going to identify most likely on those campaigns when you start going deeper and deeper most likely the ones that are driving most of the success is like five keywords, right. Therefore, usually, if you follow the strategy of adding multiple keywords on a campaign, you're gonna find that other keywords are diluting the efforts of going tunnel vision on the keywords that giving you the ROAS that you need. Therefore, I will go on all my campaigns making sure the keywords have the good click-through rate and performance I need are kept in the legacy campaigns, which means the ones already have history, and the keywords that haven't performed I move them into new campaigns and therefore rinse and repeat. Usually, winners stay in the campaigns where they're being winners. The losers I remove and, based on how bad they perform, I might retry them on a new campaign or I might remove them altogether and re-engage on a new keyword research perspective. Yeah. Carrie Miller: All right, we actually have a question from Bradley Sutton. Vincenzo: Oh, there you go. Carrie Miller: I don't have too many search terms showing up on my ASIN product targeting campaigns, but I heard others get a lot of irrelevant search terms. Now instead of only ASINs Is the only way to stop this is to put search terms in negative match or at the campaign level. Vincenzo: Yes, yeah, thank you for that question, Bradley. Yeah, at the moment it will be at the campaign level. Yeah, so this for those that might not know when you actually target a specific ASIN, for whatever reason, that actually also shows you for search terms right and therefore you know you appear for a specific search term. The issue with that is that it appears as a search term. It doesn't appear as a keyword. Therefore, if you negate it at the R group level, essentially you're not negating it because this is not even a keyword you're targeting in the first place, you're targeting an ASIN. So one way we have found I mean in between to you, Bradley, because sometimes we still see by passing that it will be at the campaign level you negate at the campaign level so that ASIN the search term that it generates, it doesn't basically get repeated. Carrie Miller: Lots of my products have several variations. When I create a PPC campaign, should I only select one variation for the campaign to target, or should I select multiple or all of the variations? Vincenzo: Good. So some of the things I usually do is, if you have historical I'm going to give you two scenarios, because usually there's two scenarios you have the scenario where you've been selling for a while and you have historical data. Therefore, that's very simple you just go have a look which variation is the one that has the best conversion and you go for that one. Now the second approach is what most people go across, which is you're going to launch this product with multiple color sizes and all of that, and you know which one to go for. Usually, your best friends for this is having a look at and I'm sure by then, if you're launching the project, you already understand the market having a look at reviews of your competitors, which you can do with Helium 10, and then figure out what is the ratio of the color or the variation that sold the most. So you start having some educated guess. That's one way of doing it. Then the second way of doing it is also a brand analytics. You can have a look at the specific ASIN that's been sold the most on the specific a category. You can also use proper to an explorer to get some insights around a specific a variation that sell the most. So there's different, different sources of data. You can combine and make this guess and if you still Somehow not decisive, because maybe all these sources doesn't really give you a clear answer, then the way I will go for it is initially only I will pull them all within the same campaign to see how this performs, because by nature, Amazon is gonna most likely start selecting one over other based on KPI. So who click the mouse and who convert the mouse? And then that's gonna be my winner and my baseline for my rest of the campaigns are gonna create. Forward, now, forward. Now another thing, guys when you start creating campaigns and you define a clear variation, let's say you define the clear winner is color, red, red, yoga mats right, that's going to be the one you're going to use on all your generic keywords. Still, if you have blue, white, black all these are colors you still want to create the same resembles of these keywords, but with the variation embedded in it, right? So, for example, let's say, as I gave you the example, red, blue, black yoga mats. Then you want to have, for example, a campaign for red, red yoga mat, red, exercise mat, red, and you name it and you do that with every single color and then you can also mix the order. And all of that because that's what it's going to allow you to do is, while the main variation takes the pull of the sales from the generic keywords, you still want to have a very strong presence on the long tail and more niche keywords that people are going to try to look for, that specific variation, even if it's lower than that. So you have a full spectrum control of the main market, the main market, the mainstream market, and they have control of the more niche market at the keyword specific level. Carrie Miller: Thank you so much, Vincenzo, for joining us on this TACoS Tuesday. It's always great to have you. You have so much knowledge, so much to share. Every time I've seen you speak or just share everyone, there's always some great info that people can take and, do you know, basically put things right to work with their PPC. So thank you for doing that. Thank you for doing that, thank you for sharing, answering all these questions, and hopefully we'll see you again soon. Where can anyone find you? If they want to find you and reach you and maybe ask you questions or connect with your agency. Vincenzo: Sure, so you can find me as Vincenzo just counting all the social media channels Like. Luckily, I'm the only one in the industry called Vincenzo, so it's going to be very easy to find me. When it comes to the agency, you can find Ecomcy, also in all the channels, or go to our website, ecomcy.com, where you're more than welcome to book a free consultation with our team and hopefully we can answer some questions and explore future partnerships. Carrie Miller: Awesome. Well, thanks again so much and thank you everyone for joining and asking questions and hopefully this was very helpful for you all in the audience and we'll see you again next time. Thank you, guys.

The Trillion-Dollar Man, Dan Peña, reveals his journey to success in the most controversial podcast episode yet! From jaw-dropping stories to lessons on mindset, success and wealth, this episode is a must-watch. Key Highlights: Dan Peña's Early Life: Being a troubled kid and trying to kill his grade school teacher Record-Breaking Success: Running the fastest-growing company on the planet for 3 consecutive years  Unstoppable Force: Turning down £85 million because of his ego, losing 75% of his net worth and re-building himself as the Trillion Dollar Man High-Stakes: Mercenaries, death threats and fighting Mafia families Family and Legacy: Scottish politics, succession plans, and parenting insights Listen in and learn how Dan Peña created 56 billionaires through his QLA seminars and discover the mindset that turned him into a global success.

Tres temas QLA para Morones y Moronas. --- Send in a voice message: https://podcasters.spotify.com/pod/show/qlabots/message

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Dan Peña - The Trillion Dollar Man, It was not always castles & extreme wealth. ⁠1-Day QLA Seminar⁠ | ⁠3/16/24⁠170+ hour work weeks, coming home to cockroaches, sleeping at work you name it. ⁠IG⁠ | ⁠⁠All links ⁠⁠ | ⁠https://www.danpena.co.uk⁠Dan has mentored countless individuals with high net worth. ⁠QLA⁠ is 30 Years and running. What exactly is QLA? Mr. is entering the political arena in the UK. ⁠Make Angus Great Again. ⁠We discuss The most common Mistakes Dan has seen over the years, Low-Income Areas, Life Insurance, College, Setting Goals, Education, Time, Family, Business, War, Champ Chump, Winning or losing, the 2024 Election, Dan's dive into politics and more. QLA seminars slowing down, at least for now. Dan, going on 30, has a lot of left. Dan Peña, and Mrs. Peña, looking for an additional residence in South Florida.Web: ⁠https://www.danpena.co.uk⁠⁠IG: https://www.instagram.com/danspena⁠All links: ⁠https://taplink.cc/danspena⁠➔Please check out our Sponsors: Try ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BlueChew⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FREE when you use our promo code MSCS at checkout--just pay $5 shipping. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BlueChew.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, promo code MSCS to receive your first month FREE ➔MAGIC SPOON: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.magicspoon.com/MSCS⁠⁠⁠⁠⁠⁠⁠⁠ to grab a variety pack and try it today! And be sure to use our promo code MSCS at checkout to save $5 off your order! ➔Hormone levels falling? Use MSCSMEDIA to get 25% off home test: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://trylgc.com/MSCSMEDIA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➔Manscaped: Get 20% Off and Free Shipping with the code MSCSMEDIA at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Manscaped.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➔Fiji: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Fijiwater.com/mscs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠$5 off free shipping Unleash ➔Monster Energy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.monsterenergy.com/us/mscsmscsmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ➔Aura: See if any of your passwords have been compromised. Try 14 days for free: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ra.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MSCS⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you to Aura Clips of all episodes released: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mscsmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mscsmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠| ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.reddit.com/r/mscsmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dan Peña, The Trillion Dollar Man, hasn't lost a step. Celebrating 30 years of QLA! danpena.co.uk IG: @danspena YT: @DanPena-TheTrillionDollarMan . Dan and I discuss what the 30 years have been like of QLA. Dan's future predictions, society as it is today, the upcoming election, and how we get out of this mess we're in, including Putin.Oddly enough, most of what you see, Mr. Peña spoke of it. https://www.danpena.co.uk/dan-predicts-the-future . I ask Dan what he thinks of RFK, who he thinks will win the US Presidential election. We discuss this sudden, although predicted, gender issues. Why certain things are being pushed down everyone's throats? The real king, who's the real puppet master?We discuss the economy, are we in depression, and are band-aiding reality.Joe Biden as a leader, what other countries are thinking of us, the military, the war, and what Mr. Peña would do first to begin resolving.Keep up, if you can, with Mr. Peña:OFFICIAL WEBSITE: https://www.danpena.co.uk/QLA CASTLE SEMINAR: https://www.danpena.co.uk/seminar/POLITICS WEBSITE: https://danpenaforscotland.co.uk/TWITTER: https://twitter.com/danspenaLINKEDIN: https://uk.linkedin.com/in/danpenaTIKTOK: https://www.tiktok.com/@trilliondollarmanINSTAGRAM: https://www.instagram.com/danspenaFACEBOOK: https://www.facebook.com/danspenasrFACEBOOK: https://www.facebook.com/danpenaukpoliticsYOUTUBE: https://www.youtube.com/DanPena-TheTrillionDollarManPlease support the show. Sponsors:Try ⁠BlueChew⁠ FREE when you use our promo code MSCS at checkout--just pay $5 shipping. ⁠BlueChew.com⁠, promo code MSCS to receive your first month FREE➔ZBiotics: 15% off on your first order with code: MSCSMEDIA Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sponsr.is/biotics_mscsmedia_0723⁠⁠➔Hormone levels falling? Use MSCSMEDIA to get 25% off home test: ⁠⁠⁠⁠⁠⁠https://trylgc.com/MSCSMEDIA⁠⁠⁠⁠⁠⁠➔Manscaped: Get 20% Off and Free Shipping with the code MSCSMEDIA at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Manscaped.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠➔Fiji: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Fijiwater.com/mscs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $5 off free shipping Unleash➔Mo

Dan Peña, The Trillion Dollar Man, hasn't lost a step. Celebrating 30 years of QLA! danpena.co.uk IG: @danspena YT: @DanPena-TheTrillionDollarMan . Dan and I discuss what the 30 years have been like of QLA. Dan's future predictions, society as it is today, the upcoming election, and how we get out of this mess we're in, including Putin. Oddly enough, most of what you see, Mr. Peña spoke of it. https://www.danpena.co.uk/dan-predicts-the-future . I ask Dan what he thinks of RFK, who he thinks will win the US Presidential election. We discuss this sudden, although predicted, gender issues. Why certain things are being pushed down everyone's throats? The real king, who's the real puppet master? We discuss the economy, are we in depression, and are band-aiding reality. Joe Biden as a leader, what other countries are thinking of us, the military, the war, and what Mr. Peña would do first to begin resolving.  Keep up, if you can, with Mr. Peña: OFFICIAL WEBSITE: https://www.danpena.co.uk/ QLA CASTLE SEMINAR: https://www.danpena.co.uk/seminar/ POLITICS WEBSITE: https://danpenaforscotland.co.uk/ TWITTER: https://twitter.com/danspena LINKEDIN: https://uk.linkedin.com/in/danpena TIKTOK: https://www.tiktok.com/@trilliondollarman INSTAGRAM: https://www.instagram.com/danspena FACEBOOK: https://www.facebook.com/danspenasr FACEBOOK: https://www.facebook.com/danpenaukpolitics YOUTUBE: https://www.youtube.com/DanPena-TheTrillionDollarMan Please support the show. Sponsors: Try ⁠BlueChew⁠ FREE when you use our promo code MSCS at checkout--just pay $5 shipping. ⁠BlueChew.com⁠, promo code MSCS to receive your first month FREE ➔ZBiotics: 15% off on your first order with code: MSCSMEDIA Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sponsr.is/biotics_mscsmedia_0723⁠⁠ ➔Hormone levels falling? Use MSCSMEDIA to get 25% off home test: ⁠⁠⁠⁠⁠⁠https://trylgc.com/MSCSMEDIA⁠⁠⁠⁠⁠⁠ ➔Manscaped: Get 20% Off and Free Shipping with the code MSCSMEDIA at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Manscaped.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➔Fiji: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Fijiwater.com/mscs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $5 off free shipping Unleash ➔Monster Energy:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.monsterenergy.com/us/mscsmscsmedia ⁠⁠⁠ ➔Aura: See if any of your passwords have been compromised. Try 14 days for free: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ra.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MSCS⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you to Aura Clips of all episodes released: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/mscsmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠mscsmedia.com⁠⁠⁠⁠⁠ ⁠| ⁠⁠⁠ ⁠⁠⁠https://www.reddit.com/r/mscsmedia⁠⁠⁠ ⁠⁠⁠ ➔ ► ⁠⁠⁠⁠⁠⁠(1st time watching a video podcast on Spotify when you hit play a settings pop-up will show, tap under the settings pop-up to watch the video playing.) ► All Links to MSCS MEDIA: ⁠⁠⁠⁠⁠⁠https://allmylinks.com/mscsmedia⁠⁠⁠⁠⁠ 

¡QLA de por vida! --- Send in a voice message: https://podcasters.spotify.com/pod/show/qlabots/message

Fear of failure is a common psychological phenomenon experienced by many people. It's the feeling of intense worry or anxiety that arises when we're uncertain about the outcome of a particular action or decision we're about to take. This fear can be very crippling and can prevent us from taking risks or trying new things.If you often feel the fear of success or the fear of failure, this special episode will teach you a lesson (the soft way!) Dan takes you on a tour around Dan Peña's Guthrie Castle where he shows you the famous boxing ring, and why they fight as part of Dan Peña's QLA seminar program.Looking for more ways to generate wealth and learn more from Dan? You can spend your 3 days with him, live! Find out more by clicking here: https://www.thesmartchallenge.com.

QLA. Cochinamente rico --- Send in a voice message: https://podcasters.spotify.com/pod/show/qlabots/message

Dan Peña is the founder of Quantum Leap Advantage (QLA), the revolutionary method for super success with over 29 years of proven track record that has produced over a trillion dollars' worth of equity/value with his mentees and devotees since 1993! He was also retained as a consultant to bring QLA methodology to one of the top 25 companies in the world, where Peña mentored for 10 years Dr. Klaus Kleinfeld who became President/CEO of Siemens; Former Chairman/CEO of Alcoa; Dr. Kleinfeld is now, Director, heading the biggest deal on the planet worth $500,000,000,000 building the next megacity of the future, NEOM. Mr. Peña had a distinguished career with the US army, entering voluntarily as a private and graduating from Infantry Officer's Candidate School (OCS) a 2nd lieutenant at Fort Benning, Georgia, serving as Military Police, Intelligence Officer and Security Officer at NATO Headquarters during the late 60s. Dan is also a 1981 graduate of COBRAY. After the Army, he returned to college and finished his four-year degree in 2.5 years. Mr. Peña was also the founder, former Chairman, President and Chief Executive Officer of Great Western Resources Inc. In an 8-year period, starting with only $820, Mr. Peña grew Great Western Resources to $450 million while energy prices collapsed. In 1984 Guthrie Castle was purchased by Mr.. Peña, Sr.,  Peña restored the inside of the castle to its 19th-century condition and built a golf course within the estate in 1994/95. In 2003, the castle and its grounds were opened to the public, for wedding parties, corporate functions and for group bookings. But in the year 2017, Mr. Peña decided that it will no longer be open to the public and will remain a private estate.Dan Peña is the founder of Quantum Leap Advantage (QLA), the revolutionary method for super success with over 29 years of proven track record that has produced over a trillion dollars' worth of equity/value with his mentees and devotees since 1993! Dan is also a 1981 graduate of COBRAY. After the Army, he returned to college and finished his four-year degree in 2.5 years. Mr. Peña was also the founder, former Chairman, President and Chief Executive Officer of Great Western Resources Inc. In an 8-year period, starting with only $820, Mr. Peña grew Great Western Resources to $450 million while energy prices collapsed. In 1984 Guthrie Castle was purchased by Mr.. Peña, Sr.,  Peña restored the inside of the castle to its 19th-century condition and built a golf course within the estate in 1994/95. In 2003, the castle and its grounds were opened to the public, for wedding parties, corporate functions and for group bookings. But in the year 2017, Mr. Peña decided that it will no longer be open to the public and will remain a private estate.Stay in touch with Mr. Dan Peña, The Trillion Dollar Man: ➔OFFICIAL WEBSITE: https://www.danpena.co.uk➔QLA CASTLE SEMINAR: https://www.danpena.co.uk/seminar ➔POLITICS WEBSITE: https://danpenaforscotland.co.uk ➔INSTAGRAM: https://www.instagram.com/danspena ➔YOUTUBE: https://www.youtube.com/DanPena-TheTrillionDollarMan ➔TWITTER: https://twitter.com/danspena LINKEDIN: https://uk.linkedin.com/in/danpena ➔TIKTOK: https://www.tiktok.com/@trilliondollarman ➔FACEBOOK: https://www.facebook.com/danspenasr ➔FACEBOOK: https://www.facebook.com/danpenaukpolitics➔Please check out our Sponsors ➔Horome levels falling? Use MSCSMEDIA to get 25% off home test:

Dan Peña is the founder of Quantum Leap Advantage (QLA), the revolutionary method for super success with over 29 years of proven track record that has produced over a trillion dollars' worth of equity/value with his mentees and devotees since 1993! He was also retained as a consultant to bring QLA methodology to one of the top 25 companies in the world, where Peña mentored for 10 years Dr. Klaus Kleinfeld who became President/CEO of Siemens; Former Chairman/CEO of Alcoa; Dr. Kleinfeld is now, Director, heading the biggest deal on the planet worth $500,000,000,000 building the next megacity of the future, NEOM. Mr. Peña had a distinguished career with the US army, entering voluntarily as a private and graduating from Infantry Officer's Candidate School (OCS) a 2nd lieutenant at Fort Benning, Georgia, serving as Military Police, Intelligence Officer and Security Officer at NATO Headquarters during the late 60s. Dan is also a 1981 graduate of COBRAY. After the Army, he returned to college and finished his four-year degree in 2.5 years. Mr. Peña was also the founder, former Chairman, President and Chief Executive Officer of Great Western Resources Inc. In an 8-year period, starting with only $820, Mr. Peña grew Great Western Resources to $450 million while energy prices collapsed. In 1984 Guthrie Castle was purchased by Mr.. Peña, Sr., Peña restored the inside of the castle to its 19th-century condition and built a golf course within the estate in 1994/95. In 2003, the castle and its grounds were opened to the public, for wedding parties, corporate functions and for group bookings. But in the year 2017, Mr. Peña decided that it will no longer be open to the public and will remain a private estate. ➔Stay in touch with Mr. Dan Peña, The Trillion Dollar Man: ➔OFFICIAL WEBSITE: https://www.danpena.co.uk ➔QLA CASTLE SEMINAR: https://www.danpena.co.uk/seminar ➔POLITICS WEBSITE: https://danpenaforscotland.co.uk ➔INSTAGRAM: https://www.instagram.com/danspena ➔YOUTUBE: https://www.youtube.com/DanPena-TheTrillionDollarMan ➔TWITTER: https://twitter.com/danspena LINKEDIN: https://uk.linkedin.com/in/danpena ➔TIKTOK: https://www.tiktok.com/@trilliondollarman ➔FACEBOOK: https://www.facebook.com/danspenasr ➔FACEBOOK: https://www.facebook.com/danpenaukpolitics ➔Please check out our Sponsors ➔Horome levels falling? Use MSCSMEDIA to get 25% off home test: https://trylgc.com/MSCSMEDIA ➔Weston Jon Boucher - Lucery Men's Clothing At an Affordable Price Without Losing Quality: https://www.westonjonboucher.com ➔Fiji: https://Fijiwater.com/mscs $5 off free shipping ➔Monster Energy: https://www.monsterenergy.com/us/mscs ➔Aura: See if any of your passwords have been compromised. Try 14 days for free: https://aura.com/MSCS

A case study about doing a deal in 9 days! That is what this week's podcast is about. p.s - The Outsourcing Masterclass is live. Check it out!  Here are the details. https://go.brucewhipple.com/outsourcing

Do you know you were born with only two fears? Every other fear is learned. That is what this week's podcast is about. p.s - The Outsourcing Masterclass is live. Check it out!  Here are the details. https://go.brucewhipple.com/outsourcing

Persistence in the face of adversity is a key trai in those that succeed That is what this week's podcast is about. p.s - The Outsourcing Masterclass is live. Check it out!  Here are the details. https://go.brucewhipple.com/outsourcing

I love hearing mentees tell me about their successes. "Jim" had quite a ride to get this deal done. But he got it done, and he was able to pay bonuses to himself and his team.  His journey is what this week's case study podcast is about. p.s - The Outsourcing Masterclass early bird pricing ends Wednesday, so grab the special pricing before the course launch on September 28th when the discount goes away.  Here are the details. https://go.brucewhipple.com/outsourcing  

Do you know what goal you want from any communication? You ought to know your EDO! That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Is your Chairperson really a big hitter? Here is part two to last week's podcast! That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Is your Chairperson really a big hitter? That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

I say Never Ask Never Get a lot ...but you also should learn how not to take No for an answer. That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

So what is the difference? The monthly Q&As I do points to the difference. That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Almost four years of podcasts. Never missed one. And how did the mentee's Board meeting with 15 LOIs go? That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

QLA para Pendejos y Pendejas --- Send in a voice message: https://anchor.fm/qla/message

Can you really learn from a group? Absolutely. Here is a pretty good example. That is what this week's podcast is about. We are on Tik Tok... Open up TikTok Search for @brucewhippleofficial Give me a Follow Once we hit 1,000 followers, I am going to do something special for those that helped me reach this goal. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

QLA para Pendejos y Pendejas --- Send in a voice message: https://anchor.fm/qla/message

Great accomplishments require a goal, a reason why that goal is important, a team, and action AND A TEAM.  That is what this podcast is about. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

In this episode of Healing The Healer, Emanuel sits down with Loran Swensen. Loran describes how his son with cerebral palsy sent him on a journey to find any solution that would improve his son's quality of life. Today, Loran is the president of Solex & Innergy Development. To Connect with Holistic Lifestyle people on a Social Media Platform: www.haveempathyandlove.com For Emanuel's Emotion and Body code Work: www.compasshealing.as.me For the Fun Giveaway, please contact Jess to get your FREE passes!! If you haven't had a scan yet done and you would like one, please Book a session here with me, and I would love to show you the AO scan! http://bit.ly/aoscanjess Here is more information about what this amazing device can do and how it started!! https://youtu.be/iNZuuVJtOpc ***Here are the steps if you are ready to buy now. 1. Make sure you are on an iPad, computer, or laptop when you purchase it. 2. Go to this website: https://shop.solexnation.com/Compasshealing 3. Click "buy or shop,” then choose Quantum Living Advocate or QLA and the Mobile Device or tablet. Click add to cart. Then Continue.(it comes with a bone conducting headset you can plug into the device for two scans, the rest, you won't need to wear anything to send the frequencies and things like that) 4. Next, choose the Premium subscription “Subscribe and Save,” then Continue. This is how you will access the Quantum field and scaler waves to send the SEFI frequencies ) 5. Next, Choose items for your dogs/animals, Or yourself: Sugar Pellets, a Negative Ion EMF protector bracelet (Which contains crystals and part of an asteroid). You can purchase the Lightwave Optical Colored Lenses here on this site if you want the best results from the Inner voice report and listening to the audio files. Click Continue! 6. Fill out all your personal information and choose Username and password that will be connected to your device when you receive it.

Great accomplishments require a goal, a reason why that goal is important, a team, and action.  That is what this podcast is about. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Most people think success is binary. Win or fail but successful people realize you fail your way to success. That is what this podcast is about. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Success Truly is on the razor's edge of failure! That is what this podcast is about. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://brucewhipple.com/freeclass and grab it today!

Do you know the story behind Independence Day? Freedom is indeed not free! This podcast gives the history of Independence Day and a mentee's recent "Independence Day".  Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

This story blew me away. How can an 8-year-old see things so clearly and many others can't? Good question. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!    

What a great lesson indoing whatever it takes. In this Q&A with "Stephen" that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Worry is Contagious Indeed! In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Opportunities are often fleeting. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

On your acquisition journey, you will meet a lot of hurdles along the way. How you deal with those hurdles is the difference between failure and temporary defeat. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

On your acquisition journey, you will meet a lot of hurdles along the way. How you deal with those hurdles is the difference between failure and temporary defeat. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

On your acquisition journey, it's important to work on the most important things that will grow your business. So how do you only work on things that are the highest and best use of your time? In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

On your acquisition journey, it's important to celebrate your successes along the way. Here are some tips to make those rewards most effective. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

There are a few things worth dying for and for me your integrity is one of these few. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Napoleon Hill's "Think & Grow Rich" is a treasure trove of lessons. This lesson on excuses and failure is one of his best! In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Follow-up is a critical skill to learn and use. Here is a case study that happened to me.  In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Mindset and specifically self-image and self-esteem are the barometers of how successful you will be in this business acquisition process. Yes ... taking action and kissing frogs is super important but your mindset is the foundation. In this week's podcast that is the subject! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

People are often visited by the Gremlins that tempt them with Quitting! That is what this week's podcast is about. A lesson in why not to QUIT! Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Action cures a lot of ills! Keeping your mind on what you want and off what you don't want coupled with focus and action is the key to success. Have you taken my FREE class: The Top 10 Objections When Acquiring A Business! If not, go to https://go.brucewhipple.com/freeclass and grab it today!

Feeling disconnected from her body, Krissy signs up for a burlesque class.Krissy Kneen is the author of the bestselling memoir Affection; the novels Steeplechase, Triptych, The Adventures of Holly White and the Incredible Sex Machine; and the Thomas Shapcott Award–winning poetry collection Eating My Grandmother. Her novel An Uncertain Grace was shortlisted for the Stella Prize, the Norma K Hemming Award and the Aurealis awards, while Wintering was longlisted for the Colin Roderick Award and shortlisted for the Davitt Award and the QLA for Fiction and A Work of State Significance. She is currently developing two TV series and a feature film. She is the current Copyright Agency Ltd Non-Fiction Fellow. Queerstories an award-winning LGBTQI+ storytelling project directed by Maeve Marsden, with regular events around Australia. For more information, visit www.queerstories.com.au and follow Queerstories on Facebook.The Queerstories book is published by Hachette Australia, and can be purchased from your favourite independent bookseller or on Booktopia.To support Queerstories, become a patron at www.patreon.com/ladysingsitbetter See acast.com/privacy for privacy and opt-out information.

Dan Peña - QLA en Español anchor.fm/qla --- Send in a voice message: https://anchor.fm/qla/message