Podcast appearances and mentions of rachel pederson

I just recorded my 200th podcast episode! I launched my podcast over 5 years ago and recorded my first episode with no microphone, had no fancy podcast intro, no album cover created and no idea of what I was doing. The first episode was called “Start before you're ready” and I spoke about how I didn't feel ready to launch my podcast but I did it anyway. My 2nd episode (and first interview), I interviewed a guy named Travis Osborne who was on Shark Tank and he owned a mobile tyre company. I drove out to his office, set up all my new podcast gear I had just bought and I was so nervous, I was sweating and stumbling over all my words because I was trembling! Since then I've interviewed over 100 guests including coaches like: James wedmore, Tom Noske, Brooke Vulinoch, Kale Brock, Mavic Bright, Elise Darma, Anneke Odendaal, Amanda Bucci, Brandon Lucero, Rachel Pederson, And in today's episode of my podcast I share my journey and learnings from releasing 200 episodes! And regardless of if you have your own podcast show or not, the lessons are very related to business so enjoy!     Make sure you subscribe to my podcast to stay up to date with episodes I release every week.   If you loved this episode, I'd be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   HERE'S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page   Join our 6 Figure Coaches Facebook group: https://www.facebook.com/groups/coachingbizsecrets HOW TO SIGN NEW CLIENTS EVERY WEEK MINI COURSE - FREE mini course sharing the specific strategy you can use to start signing new clients every week and build a $15k per month coaching business. https://www.lukepage.com.au/clients 10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM's and emails. https://go.lukepage.com.au/sales_scripts    

This weeks guest on the show is with Rachel Pederson also known as the queen of social media and an expert of all things social media. Rachel is a digital marketing strategist and loves working with entrepreneurs to create disruptive and to creative campaigns to achieve exponential growth. She has shared stages with the likes of Gary Vaynerchuck, Russell Brunson, Dan Kennedy just to mention a few. She has a new book coming out called ‘Unfiltered' and is the podcast host of Social media secrets.  Value bombs from this weeks episode The catalyst from single mom living on welfare to successful entrepreneur  Learn how TikTok is different from other social media platforms  Learn about the misconceptions of TikTok New on TikTok? Here are five quick tips  How to create marginal gains for experienced TikTok users  ABOUT THE GUEST TIKTOK PROFILE FACEBOOK PAGE INSTAGRAM LINKEDIN PINTEREST YOUTUBE TWITTER PODCAST Rachels gift: Copy of hooks for your YouTube, TikTok here Host Follow Adam on LinkedIn Looking for accountability or to be part of an accountability group, apply to the game changers inner circle (limited spaces) click here Get the latest tips, tactics and business strategies via telegram, click here to join: https://t.me/adam_strong_official Get your copy of the Best selling book ‘Play the game' here  Take the business growth quiz today and learn how scalable your business is https://lnkd.in/ebCvRVpJ

BONUS EPISODE! In this very special episode, Cassidy Lynne (@cassidylynne) and Rachel Pederson (@themrspederson) talk about Rachel's best video strategies for Tik Tok & Instagram. ---------------- Thanks Rachel for coming on as a guest! You can follow her here. https://www.instagram.com/themrspedersen/ ---------------- Want more free education? Check out my website for photography freebies, presets, & courses! https://cassidylynneeducation.com ---------------- Are you apart of our photography Facebook community group? Go to http://facebook.com/groups/cassidylynne/ and join the discussions of thousands of other photographers. ---------------- Where you can find me: Follow me on Instagram!! Follow me on Tik Tok! ---------------- Music by @mattngesa  

This is What's WORKING in Marketing Right Now ft. Rachel Pederson Summary: What IF you could learn the exact marketing strategies that are working right now? And what IF these strategies came from a vetted expert with PROOF to back it up? On today's show, we have “The Queen of Social Media”, Rachel Pederson who shares with her distilled wisdom on marketing, Tik-Tok, and the next big trends. How did Rachel do from being a single mother braving the Michigan heat in a chilly basement to someone who charges hundreds of thousands of dollars in marketing fees? Rachel's story teaches us a lesson or two in grit and entrepreneurship. If you are a freelancer or consultant struggling to find clients and/or raise your rates, today's show has some gold nuggets for you. Rachel also compares all the major marketing platforms and ranks them based on their effectiveness. Towards the end, she reveals her big why for coming out with her new book, Unfiltered. This is a show you do not want to miss. Tune in now! Key Takeaways: 00:19 – Thoughts and prayers for everyone affected in the Highland Park tragedy 02:36 – Rachel's background information 03:49 – Why did Rachel decide to show her postpartum belly on social media, and what does she think of the overwhelming response? 08:21 – When was Rachel find the confidence to teach Tik-Tok ad strategies to others? 09:32 – What sort of business has Rachel personally generated from Tik-Tok to date? 11:00 – Compared to other platforms, it is easier to connect with your audience on Tik-Tok? 12:39 – What was THE most challenging period of Rachel's life? 15:35 – Has successfully facing life's challenges paved the way for her success? 17:11 – The ONE moment that set her on the path to leading to a better life 22:03 – What are some of the main reasons why businesses and freelancer come to Rachel? 24:59 – How many freelancers out there are actually capable of understanding the bigger picture and getting results? 27:02 – How much do good freelancers typically charge? 32:47 – Niches make riches – How finding your niche can help you build up your brand equity 34:31 – Is it important to add captions to your TikTok videos? 37:38 – Creating a freelancing business by design 39:37 – Rachel explains why it's extremely important for her to work with like-minded people who share the same values 41:27 – The next big marketing trend that no one is talking about 42:39 – Is it challenging to convince business owners to shoot short videos? 45:00 – The Billion Dollar Question – YouTube vs. Facebook vs. Tik Tok – which is the best marketing platform out there? 46:03 – Does Rachel personally work with any of her clients? 47:48 – Rachel's big WHY for releasing her new book, Unfiltered 53:59 – How does Rachel unwind? 57:04 – Rachel's advice to his sixteen-year-old self 57:35 – What would Rachel eat if it were his last meal on earth? 58:10 – Rachel's all-time favorite musician 58:46 – Connect with Rachel Pederson!   Quotes: “My dad always taught me like you got to work hard. If you don't have the money, you better have the time. And so, there were certain principles that were drilled into my head, you work hard, you do your best you show up”. “The number one reason why freelancers come to me is because they can't consistently get clients or they're struggling to create the machine that basically feeds your business”. “My biggest passion is getting people to create and then enforce their business by design”. “I used to have to do what it takes to make money. And I won't do that anymore, ever again”. “The major value in unfiltered is that I'm going to share with you exactly how to succeed by breaking all the rules that society has given you. Things like you have to hustle, you have to ignore your kids, you have to look the part, tuck the part, etcetera. You have to wear a blazer, hide your mess and forget the rest”. Resources: Rachel's Website Rachel's YouTube Rachel's Instagram Rachel's Facebook   Connect with Ben! Instagram: https://www.instagram.com/therealbenreinberg/ LinkedIn: https://www.linkedin.com/in/benreinberg Twitter: https://twitter.com/realbenreinberg FB: https://www.facebook.com/TheRealBenReinberg/ TikTok: https://www.tiktok.com/@therealbenreinberg Check out Ben's firm here: https://alliancecgc.com/

In this episode, we are talking about SOCIAL MEDIA! Wait, don't stress out yet! We promise it's a good one packed with information.  Luba is fangirling over Canadian Tiktok star @whiteyy18, who has is an "old school cool" type of handsome and lipsyncs to popular 80s tunes. This sparks conversation on HOW to GROW a social media presence. Do you have to be intentional, or can you just fall into it? As busy salon/spa professionals and estheticians, we don't always have the time to spare researching, writing, and shooting social media content. But, it is becoming an ever-important business tool full of potential. Our token millennial marketer, Becca, shares valuable tips and tricks on how to save time and where to get started. Which platform is right for your business? Is it Pinterest? Ashley shares her two cents and debates- and we love her for it.Listen this week to hear what BBC hosts have to say and which internet personalities we have crushes on. Follow us on social media @betweenbothcheeks Email us at comments@betweenbothcheeks.com or catch up on previous episodes on betweenbothcheeks.comResources mentioned:Later for social media schedulingFohr for influencer marketing and general content production tipsRachel Pederson (quote below)  for strategy and motivationRachel Hollis for community building and motivationAmy Porterfield for tangible digital marketing advice, email marketing, and software suggestions"Life is crazy, isn't it? It feels like everyone is telling you to “just spend 30-60 minutes per day” on something. But when you add up “just 30-60 minutes per day” on several platforms, suddenly you're left with VERY little time!!! What if I told you that there's a platform you can effectively market on - with just 20 minutes PER WEEK? And this platform might just replace your marketing on other platforms . What platform is it? TikTok." - Rachel Pederson, Becca's favorite Social Media Superstar Other mentions:Alicia MccarvellThe Scott Family

In this episode of the Virtually Limitless Podcast our host Justine Mader interviewed Rachel Pederson the Queen of Social Media. Rachel Pedersen is a Social Media Strategist recognized by Content Marketing Institute as one of the Most Influential Online Marketers. Rachel went from a college drop-out, single mother on welfare - to a successful and highly sought after Social Media Strategist and educator. She has been featured on top publications such as Huffington Post, Cosmopolitan, The Daily Mail and more, as well as on top podcasts such as Entrepreneur On Fire. Rachel is the founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Social Media United's 7 day trial can be accessed here:https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.smutrial.com%2F%3Ffbclid%3DIwAR3MVxeCS3F7yAsAkR6t7MVfwIr7CBOuG6YJwb87HkFPSZh1LHTiF7hJueQ&h=AT30FymCWqEMluJd7WB9qwqWwjHix30fWIL8HVvGJw5hGFAmnNIJ_Z7gUWzWEqT4w-1x9WE9DxDdKeRa02v3ncOUGJAjL05q06S0dWhcw3Fu0MnDV-2_nNrn7RWfLB7EYFETlic2hrQREKvGtHARmmqB ( www.smutrial.com) Her students have each had their own tremendous success, securing clients, growing their skills, and leaving their 9-5s. Learn more about her athttp://www.rachelpedersen.com/?fbclid=IwAR0jM9jgdNQdwHDM_Qo36XoitgM7dl8BQUY0hgv1QgAbO_AOEa6zRSh454Y ( www.rachelpedersen.com) ————— STACKED WINS Rachel Pedersen is the founder and CEO of the social media agency The Viral Touch, and Social Media United - teaching others how grow personal brands and retain clients. Rachel is the symbol of freedom, determination, passion for life and business; making an impact by changing lives of those around her and showing anyone and everyone that they can reach new heights they never thought possible. Rachel has helped 100’s of individuals world-wide change the trajectory of their lives by finding freedom from a 9-5 job. In just over 2 years Rachel has gone viral reaching 11.3 million, being featured in Glamour, TODAY, Cosmopolitan and US Weekly. Rachel has taken her clients from $4k months to $7k days, with a 3-22x ROAS. She has worked with Fortune 500 influencers, celebrities and clients. She has gone from a single Minnesota mom, to one of the top social media marketers worldwide. Want to see more of Rachel?

For International Women's Day, we've put together a montage of WISDOM from some of the superb female entrepreneurs we've had on the podcast. Our lineup includes Rachel Pederson, Danette May, JJ Virgin, Pam Jordan, Marisa Murgatroyd, Allison Maslan, Lisa Sasevich, Rachel Tipograph, Yifat Cohen, Sara Blakely, and Kara Goldin. Share this show to celebrate women in business in 2021. Did You Know?   March is an extra special month for the podcast. We've lined up the first release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, and Marcus Lemonis. Subscribe/Follow us on ApplePodcasts, so you don't miss it! And don’t forget to enter to win our Apple Giveaway! Here's that link. Rachel Pederson CEO / Entrepreneur / 'Queen of Social Media'. This Minnesota mother of three runs two successful businesses. Roland and Rachel discuss partnerships, pressure, and her "favorite lessons" learned: Episode 116: Rachel Pedersen On Social Media Strategies, Getting Attention & Withstanding The Pressure. “If you want to rise to big things, you have to be comfortable with the other side of it. The shadow of it”. Rachel Pederson. Danette May Founder of Mindful Health and The Rise movement. She's a world-renowned motivational speaker, #1 best-selling author, and former celebrity fitness trainer. Roland and Danette talked about her journey to an 8-Figure business. Episode 90: Danette May on Soul-Writing Her Way To An 8-Figure Business “As an entrepreneur, we can always be looking to that mountain. We’re like climbers, we just go, go, go because we see a destination. But can notice every single thing on each step that we're taking? Ask, Am I really enjoying this journey? Because it's a freaking Epic ride right now!” Danette May. JJ Virgin Celebrity nutritionist and hugely successful entrepreneur. Roland and JJ discuss how she overcame many obstacles to build her multimillion-dollar nutrition empire. Episode 1: An Entrepreneurs Tale, With JJ Virgin. Pam Jordan Founder of the Pivot Business Group, and known to many as 'The Profit Finder.' Pam's firm offers executive-level financial services. They walk with companies through growth AND hard times, helping them find more profit. In this episode, she talks with Roland about helping your company no matter what stage you're at. Episode 84: How To Have a CFO or Think Like a CFO – When You Can't Afford A CFO, with Pam Jordan Marisa Murgatroyd Marisa Murgatroyd turns everyday entrepreneurs into online superheroes! – So that they can change the world from their living room. She provides branding solutions to 6, 7, and 8 figure entrepreneurs, and has built her online company, LiveYour Message, from zero to 1.5 million. Episode 96 about 'How To Design A Thief-Proof, Customer-Obsessed, Unstoppable Online program. “I think that people really want high touch, customized experiences…People are not going to be spending top dollar for content they could just rip off the web.” Marisa Murgatroyd Allison Maslan After running and selling ten companies, lifelong entrepreneur and author, Allison Maslan, began coaching businesses and helping them scale. In this episode, she tells her story while Roland draws out some great takeaways for entrepreneurs. Episode 60: How to Scale And Step Out Of The Passion Business You've Built. Lisa Sasevich Founder and CEO of The Invisible Close™, an Inc. 500 company that has helped 15,000 students in more than 134 countries. Roland and Lisa talk about her success, her past, and her passion on Episode 151:  How To Turn Your Knowledge Into Profit & Make Irresistible Offers With Lisa Sasevich. “Don't change your act, change your audience”. Lisa Sasevich. Rachel Tipograph CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Rachel's clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Episode 128, Rachel Tipograph On E-Commerce, Bold Moves And The Genesis Of A Big Idea. “So my thesis in marketing is that to change people's perceptions or behavior, you have to change the environment. So immediately when I started working at Gap, I said I'm not sending anyone to a Gap store. We got to bring the Gap store to them.” Rachel Tipograph Yifat Cohen Engagement maven, international speaker, and influencer/marketer. Yifat talks in this episode about how she is anti-social media, insisting that impressions, likes, and shares don't pay rent. "But conversions, shares, and interactions that move people to fall in love with your business do." So if you're curious how she's getting 73% conversion rates, listen to:  Episode 142: How To Build Trust, Loyalty, and An Audience On Any Platform, with Yifat Cohen. Sara Blakely Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012). Hit subscribe on Apple podcasts so you can hear this episode 250 when it drops. Kara Goldin Entrepreneur Kara Goldin describes Hint Water as a Fifteen-year-old startup, but Hint is highly profitable and seeing crazy growth even amid the Pandemic. In this episode, she and Roland Frasier talk shop, and she shares some of her story and her insights for entrepreneurs.  Episode 159, Why Coke And Pepsi Will Never Put Kara Goldin Out Of Business. “I think, as Entrepreneurs, we can lead an industry, not just lead the consumer… there’s room for all of us, and if I can not only help consumers to find the right things but also lead companies to do the right thing, that’s massive.” Kara Godin. You can also find us on these platforms here.   Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube

My guest today is Rachel Pederson, the “Queen of Social Media”! She is the Founder and CEO of the award-winning social media marketing agencies, The Viral Touch, and Social Media United. Rachel is a top social media marketer and consultant, a worldwide viral sensation, and a leading authority on storytelling through social media and Facebook ads….!!!Rachel's journey began in 2016, while working in her 9-5 (actually, it was an 8-5 day job!!!). Within six months, she replaced her income and built a clientele that she loved working with. Rachel has used her platform, her knowledge and her wonderful personality to inspire, teach and entertain so many. She has thousands and thousands of followers on YouTube, Instagram and TikTok! She is a mother of 3, and works with her very supportive husband and business partner. We talk about their love story, the pitfalls they encountered as business partners and how she balances it all. I was honored that she made the time to talk to me. She is full of useful advice with a selfless, entertaining personality that endears her legions of followers to her.Please excuse my fanning out, and enjoy our chat…..!⭐️FOLLOW RACHEL:@themrspedersonhttps://www.facebook.com/the.mrs.pedersen/https://linktr.ee/themrspedersen⭐️FOLLOW ME:https://linktr.ee/LaurettaNkwochawww.livingoutloudwithlauretta.com⭐️MENTIONED IN THIS EPISODE@jaclyn_mellone⭐️PLEASE DOWNLOAD THIS, AND ANY OTHER EPISODES OF LIVING OUT LOUD with LAURETTA.⭐️LEAVE A REVIEW- SAY WHAT’S WORKING FOR YOU (AND WHAT’S NOT!) https://podcasts.apple.com/us/podcast/living-out-loud-with-lauretta/id1529634943♥️ SELF CARE ITEMS I’M LOVING THIS MONTH:“Why Are You Sick, Fat and Tired?” by Dr Patricia Boulogne https://amzn.to/38Y59lDMr Kipling Deep Filled Minced Pies from London

Social media has grown from being a simple communication tool to a full-blown community filled with various discussions and interactions. Social media strategist Rachel Pederson focuses on this advantage, helping businesses reach their full potential by improving online reach. She sits down with The Bunny Barbie to talk about her career and the available opportunities to those without a degree, her challenges as a woman in the business industry, how she dropped her Minnesotan accent, and the changes she made with her diet. They also share experiences as a mom, how they work with their partners, and how one interesting story of a dog pooping in a plane created a shared connection between them.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bedtime With Bunny Community today:thebunnybarbie.comTikTokInstagramYouTube

I met Rachel a year ago at Evan Stewart's (Episode 2) "Obsessed Conference". She was the first speaker of the day and full of energy!Breaking down how to be more successful in social media while balancing life is her speciality.Mom to 3 kids and wife to her husband she married after 13 days, Rachel is a rock star marketer and certainly knows how to close a deal!Her goofball personality is part of her charm while also cutting through the complexities of leveraging various social media outlets to gain active engagement.Regardless of if you want to become a social media manager or need help bringing your game to Tiktok, this episode is full of useful wisdom to gain a real following of like minded individuals. https://rachelpedersen.comJason Wasser, LMFT is a Licensed Therapist and Certified Coach and works with entrepreneurs and young professionals online. To inquire about working with Jason, he can be found on Instagram https://www.instagram.com/jasonwasserlmft/ The Family Room Wellness Associates Online Therapy and Coaching with Jason Wasser, LMFTWasser's Furniture Highlighting what's great about buying your furniture from a brick and mortar family business!

To see what's possible in your own mindset, and the impact your mindset could be having on your business visit https://mindsetperformance.co.  After all ... a breakthrough in your business will first happen as a breakthrough in your thinking.Resources mentioned in this episode:https://www.facebook.com/therachelpedersenhttps://rachelpedersen.com/https://tiktokgrowthhacks.com

My guest, social media superstar Rachel Pedersen found herself in a dark place, a single parent, an alcoholic, no money in the bank and having to sell her blood plasma just to buy diapers. But her intuition never left her side, and gave her an intuitive signal through a vision that was "telling" her that she was meant to be on a stage inspiring a huge number of women to find success in their lives. For once, Rachel finally listened to her intuition to follow that vision. Taking those steps resulted in her catapulting her success, running a multi-millionaire dollar business in the area of social media marketing, all thanks to her intuition. To find out more details about Rachel, you can visit her podcast page at https://www.intuitionology.com/rachel-pedersen If you enjoyed this episode, make sure you subscribe to my podcast series that will help you understand how your intuition behaves so that you leverage it to make the right decisions at the right time in any situation to live a life full of happiness and success.

Chances are you’ve heard of a fun little app called TikTok. And if you haven’t, then you might be wondering why everyone and their grandmother (Yes, even grandmothers) are suddenly doing crazy dance challenges and uploading them to social media. Well thanks to the likes of people like Gary V. and our guest Rachel Pederson, TikTok has started to make a name for itself in the entrepreneurial space. When Rachel first started TikTok, she only had 60 followers, but her first video got over 9,000 views in one night. Get this, she even took a yearlong break from the app and still gained thousands of followers. Now, with over 120K followers - Rachel receives well over 2 Million views a week. Ok, so you’re thinking that’s cool… …but I’m guessing the question that is on your mind is - How does this make me money? Well, that’s one of many questions Rachel answers in the interview. Since she has focused her attention on TikTok, Rachel has: - Increased sales by $60,000 in profit! - Cut back her Facebook ad cost by $30,000! - Gained 2,200+ YT subscribers in less than 2wks! What’s her secret? …well I will leave that up to Rachel to reveal that. Watch the episode and get some amazing insights. And If you want to learn more about Rachel go to TIKTOKGROWTHHACKS.COM

Chances are you’ve heard of a fun little app called TikTok. And if you haven’t, then you might be wondering why everyone and their grandmother (Yes, even grandmothers) are suddenly doing crazy dance challenges and uploading them to social media. Well thanks to the likes of people like Gary V. and our guest Rachel Pederson, TikTok has started to make a name for itself in the entrepreneurial space. When Rachel first started TikTok, she only had 60 followers, but her first video got over 9,000 views in one night. Get this, she even took a yearlong break from the app and still gained thousands of followers. Now, with over 120K followers - Rachel receives well over 2 Million views a week. Ok, so you’re thinking that’s cool… …but I’m guessing the question that is on your mind is - How does this make me money? Well, that’s one of many questions Rachel answers in the interview. Since she has focused her attention on TikTok, Rachel has: - Increased sales by $60,000 in profit! - Cut back her Facebook ad cost by $30,000! - Gained 2,200+ YT subscribers in less than 2wks! What’s her secret? …well I will leave that up to Rachel to reveal that. Watch the episode and get some amazing insights. And If you want to learn more about Rachel go to TIKTOKGROWTHHACKS.COM

On this episode I answer a really cool question from Rachel Pedersen about what I would do over the next 10 years if I were to start over. On this episode Russell talks about now that he’s 40, what he would do differently if he was still 30. Here are some of the awesome things to listen for in this episode: Find out why Russell compares the journey of a funnel to the journey of parenthood. See what Russell’s favorite thing to do in his business is, and why he says he wishes it worked more like a “one night stand” for him. And find out what other marketer’s journey he is jealous of, and wishes he would have done things more like them. So listen here to find out what advice would give himself, if he were still 30. ---Transcript--- What’s up, everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Since last we hung out I’ve had a birthday. I’m now 40, I’m an old, old, old, not that old, but I’m an older man than I was last time we hung out. I’m excited to be here. And one of my super favorite people on this earth asked me a question, so today’s episode is going to be me answering that question. So with that said, let’s queue up the theme song and we’ll come back here in a few seconds. Alright so, some of you guys know one of my favorite people in this whole funnel hacking community is Rachel Pederson, and she voxed me this morning and asked me a question that I thought was really good. So I’m going to respond to her through podcast, because that’s how I work. You can respond to one person, or you can respond through podcast and respond to a whole bunch of people. So hopefully this helps everybody. Rachel, you’re amazing, thanks for the question. Here we go. Rachel: So now that you’re 40, if you could go back to 30 year old you, what would you tell yourself? I’m 30 and I’m kind of excited because I have a decade, a decade, can I surpass what you’ve done in 10 years? No, probably not. But at the same time I’d love to give it a try. What would you tell me at 30 versus, what would you tell you at 30 if you could go back in time? Russell: Alright, so to answer your question Rachel and everybody who’s listening in, it’s interesting because we used to go through different phases right. So the way I answer this may be just because of the phase I’m in right now. In fact, it’s interesting, when my dad turned 60 I remember we celebrated up at, I think the trailers that my parents have and my mom sat down and she had $10 for each decade he was alive, so gave him $60 and each $10 she would give him, he would talk about that decade of his life. You know, from 0 to 10, 10 to 20, 20 to 30, each of the different phases. And I still remember the thing that was the most profound to me was he said, the favorite decade he had so far was the one where he was like 40 to 50 which is when he was coaching me and my brothers in wrestling. He said, that was of all the decades, his favorite. And I was like, interesting, because I thought my favorite decade would be the one where I’m in the arena, when I was actually wrestling or doing my thing. So that was kind of interesting just to hear that. And then it’s also interesting, last week going to Tony Robbins, he had his 60th birthday party and we had a chance to go there and see a reflection on his life and what he did. I don’t know if I told you guys or not, but he raised $18 million for OUR at his birthday party, which was so cool. Anyway, it’s been kind of a fun time to reflect. And looking back now it’s like, okay I’m 40. I’ve got the next decade until I’m 50 and then one til 60. I’ve got 2 more decades to be where Tony’s at. It’s like, what do I want to do the same? What do I want to do different? What are all the things? And it’s interesting because I would say the last 10 years, specifically the last 5 for me have been this grind to create and to make, to build Clickfunnels and to write three books and to do all the things that we’re doing. And I think there’s a season for all entrepreneurs where that’s what you do, where you’re in the thick of it. And for me, that’s been the season I’ve been in for the last, you know, more than a decade now, is in the grind and the hustle and all those kind of things. And as I’m transitioning now to 40s and this next decade or whatever, the reflective period, it’s interesting because I’m trying to think more strategically and start thinking about what are the things that I actually enjoy the most? It was interesting, I’ve had a chance this year, quite a few times to hang out with Jenna Kutcher and Jenna was really good at like, or is really good at saying, “This is what I want my life to look like.” And then building all the things around that. And I think I was always kind of afraid of that because I was like, “No, if I do that I’m not going to be able to have the impact and serve as many people as I want and all these things. Instead I need to, I gotta be the guy, I gotta build the things. I gotta build the empire, or the dynasty or whatever.” But it’s interesting, two weeks ago I was hanging out with Jenna and we’re sitting there, and she was there with her and her team, her small team of people, and you know, they just won the KBB launch, outsold everybody by 2 to 1 or more, just killed it. She has this podcast that’s killing it, and she spends tons of time at home with her kid and with her husband and traveling. And it’s interesting, as I look through the lens, I envy what she has now because she’s been able to do it at a huge level, without sacrificing all the other things around her. And I asked her about that a little bit. I’m like, ‘How have you done that?” and what was interesting is she told me, she said, “For me, I value the most is freedom. I could have got an office and I could have got staff, but then it would have felt like I had to go into the office and I had to do all these things.” It was just interesting because she was able to do similar to what I’ve been trying to do, but I thought to be able to do it I had to have all these things, the office, and the staff and the people. And looking back now, I’m like, what are the things that I actually enjoy the most? And I think this has been a theme for me for the last, probably 6 months or so, maybe a year. Just looking at what are the things I enjoy the most, because now that I’m in this role in the business I’ve been doing a lot of the things that I don’t enjoy as much. I’m trying to transition out and shift things around. And I keep thinking like, let’s say this Clickfunnels journey for me was done, what would I do next? I really think what I would do next, I would look at what is my super power in the business, the thing that I get excited by and geek out on, the thing that I love the most? And it’s the funnel piece. I love brainstorming the funnel, designing it, creating it, optimizing it, all the things. But I don’t like, I’m not good at after the funnel is life. I’m not good at long term customer support and maintenance and driving traffic. All those things are not really my strong suit. I get excited by the art of it, but then not the long term maintenance of it. And so it’s like, for me, that’s my favorite part. So it’s like, could I have the same impact I’m having now, maybe even a bigger level, where I just do that piece of it? And we were joking, this is probably inappropriate, so cover the ears of your children if they are listening to the podcast right now. But we were joking how it’s the same thing with, oh man, I don’t know if I should be going down this road. But here we are. Like being a parent right, there’s one piece of your parenting journey that is pure amazingness, it doesn’t last long, depending on who you are, it’s a few minutes to maybe an hour of 100% enjoyment in the parenting. And then that moment is over and then you transition to the rest of it. Where now it’s like, we have to go through 9 months of pregnancy, then we have to give birth, then we have to feed the baby and help it, then teach it how to walk and how to talk and how to go to school. And then they become teenagers and they start hating you for the most ridiculous reasons like the fact that you feed them every day and you help them, and your only goal is to make them survive this life and not be bad people. And they hate you for it. Yes, you can tell I have teenagers now.  I’m starting to feel that phase of it, you know what I mean? So it’s all the different, it’s all the things right. You have this one piece of pure enjoyment followed by 18 years of effort and struggle and trial and hardships. That’s not true, there are definitely peaks of happiness in between. But it’s like, it’s hard. There’s that one piece of having a kid that’s the best. And I was talking about in business, it’s the same thing. That  is building the funnels. Like, ah we built a funnel and it’s this amazing experience. And then it’s like, then it’s over and it’s like now we gotta care for the baby and we gotta do customer support and we’ve got to maintain it, we’ve got to drive traffic, and we gotta make sure it’s legally compliant, and we gotta.. And the longer you run the more updates you gotta make, and you gotta create more ads, and it’s all these things are just, I don’t necessarily love that part of it. But some people do, right. John Parkes in my team, he, that’s the best part for him. He, for him the most exciting thing is not building the funnel, it’s some hands in the funnel, it converts, I get to go drive traffic. That’s where he gets his, the best part for him. That’s, I’m trying to do this whole episode without saying words that would offend little kids. I have too many young listeners now. You guys know what I’m talking about right? First comes love, then comes marriage, then comes the baby in the baby carriage. So it’s like, it’s that piece of it. But everyone that piece is different right. Everyone enjoys different parts of it. I guess that also is a metaphor that relates, anyway, I won’t keep grinding on that metaphor. But you know what I’m saying.  So for me, I’m looking at this next chapter of my life, I’m like, is there a way that I could come in and just do the parts I love the most and not have to do all the other things? And it’s hard. When I’m the business owner I’m responsible for so many things, where it’s like, I think for so long in my life I needed the ego of like, I want to be the business owner, I need to be the CEO, I need to be the boss. I don’t know if that’s necessarily what the next decade I want to do. I would rather come into companies and be like, “Okay, let me do my magic trick. I’m going to have my one night stand, then I’m out. And I’m going to hand it back to you guys, and you’re in charge now of raising the baby and making sure it turns into a good human being.” But I’m, should we call this episode the One Night Stand Marketing? That’s horrible. But that’s kind of what it is, like figuring out what is the one piece in a very ethical, moral, good way, that you love and then going to companies and just applying your art there, and then not having to worry about the other things that take away the excitement and the happiness and the thrill for you. So I would say, for my advice, looking back now is there is definitely a season where all of us have to grind and hustle and learn the skill set. I spent the last decade mastering my art, and now I know that I’m good at it. And I think the next decade is going to be less of me trying to build huge companies, and more of me using my skill set to come in and do my piece of it and then leave. So how is that going to look? I don’t know yet. I have ideas, and those things will hopefully start being seen over the next couple of years. But I think for all you guys, I would say the same kind of thing, don’t stress so much about making your weaknesses become strengths, instead double down on your strengths, become really good at them and then go figure out where you can apply your strengths for the most leverage. Coming into somebody and saying, “Hey, I’m really good at traffic. Let me do the traffic for you, I want to be a partner in this thing.” Or “I’m really good at the funnel.” Or “I’m really good at copywriting.” I had this copywriter who at the time was one of the best copywriters ever, this is when our company was kind of struggling, and I offered him, I said, “I’ll give you 20% of my company if you write copy for me for free.” Not for free, I said, “I’d pay you per project, but it’s not going to be your high end thing, but basically cost so that you can survive, and 20% of the company.” And he told me no. He told me no. I messaged him the other day, “Just so you know, if you had said yes to that deal, your monthly paycheck would be…” and I told him and he was like, throwing up in his mouth. But he had the opportunity right, to take his skill set, the super power that he had and apply it something where he could have just written and went back to bed and I would have done the rest of the stuff, I would have built the funnels, I would have done the stuff, and he would have gotten paid insane amounts for the rest of his life. There are some people who are the best in the world at support, some people are the best in the world at whatever. So I think for me it’s like spend the next whatever, 3 to 5, 10 years becoming the best in the world at your thing. Wherever you’re standing at, straight from there, become the best there. Then after that’s done, then go and take that super power and apply it to other places. I think right now for most of you guys you’re in your testing ground where you’re learning this stuff or you’re doing it for the very first time, so it’s like, become the best in the world at that. Become the best podcast editor, become the best support person, become the best traffic, the best Facebook, best designer, best whatever it is, the piece that you love the most, and just spend the next year, two years geeking out and becoming the best in the world at it, and then take that skill set and go plug it into opportunities where you can come in and do your magic power and step back out. And you’re not tied down to the long term, all the other pieces of it. You know, you can tie in and get equity, tie in and get royalties or whatever that thing might be, but it gives you the ability to stay 100% focused on what you love and not have to get tied down in the parts that you don’t love. Man, I wish that I would have done that earlier, because I’m not going to lie, the last 10 years have been a lot. I’m worn out and I’m tired. But it was also my training ground to be able to become the best in the world at what I do now .Now I can go and I can ask or I can get those kind of deals as often as I want. Anyway, that’s all I got. I hope that helps. It maybe, it was funny, we were watching Billy Madison the other day, my wife and I. It was on tv somewhere. So maybe it’s like Billy Madison when he gives the answer at the end it’s like, “Nowhere in any of your incoherent babbling did you come even close to a rational thought. The audience is all now dumber from having heard this.” So maybe that’s how you guys feel right now. If so, I apologize. But if not, hopefully you got some value. But I think the biggest thing again, is wherever you’re at now, don’t dabble, become the best in the world at it. Spend this next season doing that, and then from there you’ve got a super power you can plug in, and you can amplify other people’s super powers. And that’s when you have a chance to go in, get out, do your one night stand, do the thing you love the most, and then profit from it for the long term. Alright, that’s all I got to say. I’m about to go film the Dotcom Secrets new sales video and then we’re doing, like 5 hours from now we’re doing the Expert Secrets sales video, and then in 9 hours from now we’re doing the Traffic Secrets sales video, all 3 book funnels are being redone, it’s exciting, it’s fun, and that’s where we’re at. Appreciate you all, thanks for everything and we’ll talk to you soon. Bye everybody.

Attention: How To Get It, Sustain It, Monetize It and Respect It. What a great conversation today between Roland Frasier and CEO / Entrepreneur / Social Media expert Rachel Pederson.  This Minnesota mother of three runs two successful businesses. She knows how to get peoples’ attention, and will always find a way to connect with whoever she wants to connect with. Known as the ‘Queen of Social Media’, she empowers businesses with social media strategies that support MASSIVE, needle-moving growth… In this episode, Roland and Rachel discuss partnerships, pressure and her “favorite lessons” learned. To dig in further with Rachel, you can visit her website here. “One of my skills is getting people’s attention. It always has been. I think attention is so important. Not just getting attention, but learning how to sustain it, monetize it, and respect it”. Rachel Pederson Listen Today For Her “favorite lessons” from her entrepreneurial journey so far How she reaches out to people strategically and gets their attention using multiple touchpoints Her first entrepreneurial failure that led to her decision to figure it out and a big realization. The mindset that she now recognizes has led to all her biggest mistakes and failures. The process of building her clientele and the moment she knew she could quit her 9 to 5 job. How she defines a ‘strategic alliance’ as opposed to a partnership and why she’s slow to partner. How she finds strategic alliances and what she looks for. The strategy she employs when negotiating with strategic partners and how she figures out dividing revenue. Why early 2019 was her hardest time in business when a partnership went awry. How she withstands the pressure of having a personal brand The social media platforms she’s doubling down on. Her biggest end of year tip: “So many people are broadcasting. They’re not conversing. There’s something so powerful about replying to a comment and engaging”. Rachel Pederson. Click to find us on Apple Podcasts and other podcast players

In this episode, I welcome James Smiley, a leading B2B digital marketing consultant, to talk about what it means to be successful and what it takes to achieve success.We’ll dive into the successes of Dan Henry, Steve Larsen, and Rachel Pederson's to look into how they did it and how we can apply similar principles into our own lives. We’ll also talk about the changes in the economy, automation in the workplace, and so much more.Key Points Discussed:The “presentation of findings” in the dentist industry (03:03)Everybody's an influencer and an expert (10:26)The power of hustle, focus and ultimate sacrifice (21:09)Dan Henry’s “I have to look at you” effect and polarity (25:57)How to know whether you work hard enough (35:01)Building a business is different than building a content based brand (39:56)Automating sales and fulfillment so you can work less in your business (48:07)Every human being should learn how to sell (55:53)Concerns over automation taking over jobs (01:01:13)The amount of money you make equals the size of problem you solve (01:18:45)Additional Resources:Funnel ScriptsInner CircleSelling with Confidencewww.JamesSmiley.comwww.JamesSmiley.orgwww.EntrepreneurCoachingandMentoring.comYou can find the transcripts and more at www.thinkdifferenttheory.com/123--Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episode here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, I sit down and interview the queen of social media Rachel Pederson. From being a single mom, on welfare, and an alcoholic, to building 2 different million dollar businesses, Rachel shares her story in a way she’s never done before. We talk about health, family/work balance, overcoming addiction, welfare, how she envisions her goals, her journey, how to get what you want, and of course mindset. Key Points Discussed: Delegating in order to slow down (03:32) Focusing on healthier eating and the motivation behind it (04:53) Legs like Carrie Underwood (09:10) Achieving great things after overcoming a great addiction (12:23) Young Rachel’s dreams and aspirations (18:40) Struggle is where character comes from (26:07) Moving beyond living on food stamps and welfare (34:03) Rachel’s reason for going into business (41:31) The importance of chasing one’s dreams (47:37) Becoming a red carpet celebrity (52:02) You can find the transcripts and more at www.thinkdifferenttheory.com/97 Additional Resources: Psycho-Cybernetics By Maxwell Maltz Rachel's Website -- Be sure to follow me on Instagram @joshforti Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts. You can find this episode plus all the previous episode here. Be sure to grab a copy of The Mindshift Playbook here. If you haven't already, please rate and review the podcast on Apple Podcasts!

Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch. Targeting: Who is your potential market, and what message will resonate with them? The first step in preparing for your product launch is to identify your potential audience and find out what message will resonate with them. In this episode, Rachel Pedersen explains how vital this step is to your entire Facebook marketing strategy, and details the ways you can test your market so that you don’t spend money on ads that may be ineffective. Listen to this interview to find out how to set yourself up for success by knowing ahead of time what is going to attract your market. How to write good copy for Facebook ads Good copy is essential to effective Facebook marketing strategy. As Rachel Pedersen says, “If your copy isn’t explaining the benefits of your product very well it doesn’t matter what audience you send it to.” In this episode, Rachel provides instruction on what good copy includes, how to find examples to base your copy on, and how to then test your copy to be sure it resonates with your market. Listen to this podcast to get a head start on writing great copy for your Facebook ads! How e-mails and Facebook ads work together for a successful product launch Your e-mail audience is your warmest audience. They have already indicated interest in your product. In this episode, Rachel Pederson talks about the importance of communicating with them, and gives tips for targeting Facebook ads to your e-mail audience so that they see your product launch everywhere and don’t forget to be part of it. Listen in to learn about using your e-mail audience as a vital part of your Facebook marketing strategy. Tips for creating a lookalike audience on Facebook Is the best Facebook audience a lookalike audience based on your e-mail list? The answer to that question depends on several factors, including the size of your e-mail list. In this interview, Rachel Pederson explains what is needed to create an accurate lookalike audience, and how to make adjustments as you gather more data. Listen in to learn about creating a lookalike audience and to gain other helpful tips and insights from this Facebook marketing strategy expert. Outline of This Episode Introduction to Rachel Pedersen and this episode on Facebook marketing strategy Figuring out who your market is and how your message resonates. Why is the testing and validation part so important to not skip? Defining online sales funnels. How and when to test your audience, copy, and creatives.   How to write good copy for Facebook ads. Taking into consideration the flow of how someone reads a Facebook ad. How and when is the right time to boost a post when you might get more traction with it, based on having social proof already? The relationship between engagement and social proof. Is there a default objective that people should start with? Thank you to our sponsor: BackerKit How can we apply re-marketing to future campaigns? How e-mails and Facebook ads work together for a successful product launch. The importance of communicating with your crowdfunding audience. Driving a cold audience to your Kickstarter campaign. Remember to use gifting holidays that fall into your campaign dates. Tips for creating a lookalike audience on Facebook. Is there any easy way to import Kickstarter conversion data into FB or a third party tool to make it easy to calculate cost per acquisition? What Rachel Pedersen looks for when people want to work with her for their product launch. What’s your favorite product you have ever worked on? Wish I had worked on. Travel purse. My favorite is Pavlock. Cool to be part of that and see how it progressed. Maniche. I like taking on innovative mommy products. Resources Mentioned Crowdfunding Uncut Episode 47 - Social Media Strategy with Rachel Pederson Nicholas Kuzmich Rachelpedersen.com TheMrsPedersen (handle for all social media platforms) Luxilitarian travel bag Pavlock Khierstyn’s e-mail: K@khierstyn.com Leave a review on iTunes Sponsor  BackerKit - use the code “uncut” to get 50% off of startup services

In this episode, I sit down with Rachel Pedersen, The Queen of Social Media, about how she came from virtually nothing, built her social media empire and she talks about her strategies to going VIRAL INTENTIONALLY!Follow Rachel on IG:instagram.com/themrspedersen/Enjoy the episode! Please leave a review and as always come tell me what you think about the episode on social media... @RealTrentEvans on ALL platforms.Instagram: @RealTrentEvansFacebook: @RealTrentEvansTwitter: @RealTrentEvansLinkedIn: @RealTrentEvansYoutube: @RealTrentEvansMuch love!

054: Social Media Management with Rachel Pedersen   Rachel Pederson is a social Media Strategist who specializes in creating and implementing intense social media strategies for a strong result. Rachel helps entrepreneurs grow their business with social media and shows them how to become successful social media managers!   Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.. Rachel and David go through the best practices of effectively managing your social media presence on all of these platforms and more!   In This Episode, You'll Learn…   Becoming the “Queen of Social Media” Why you should embrace the competition Tips to building your social media group audience Make it less about you and more about your audience How Rachel's matchmaking service works The viral wedding ring post Personal and professional social media Tips on utilizing Facebook, Instagram, Twitter, Snapchat When to determine an idea as a failure Why you should reach out to influencers Automating your social media When it is best to pursue podcast The relevance of blogging   Links and Resources Mentioned in This Episode   Rachel's Website  

  "sales letter" "then vs now" "get out of your own way" the attractive character   Ironically, the only real way to "know thyself", is to continually "sculpt thyself"... ...Don’t worry, I’m still here.   I did kinda die, but only in a metaphorical way so that I could birth my attractive character - and create a then vs now sales letter story to sell my upcoming Mastermind with James Smiley and Rachel Pederson. Here’s how I announced my death on Facebook:   … it was an attention-grabbing way to tell my audience about the Mastermind that’s gonna be happening the day before Funnel Hacking Live on Feb,18th in Nashville, Tennessee.   I didn’t just blast an email out to everybody saying, “Hey, I’ve got this mastermind. You wanna come? Click the link."   ...Because that's the easiest way to promote like an idiot. It’s annoying and not at all entertaining.   Selling is much show business as it is anything else.   When I see somebody promoting their stuff by saying; ”Here's the link, Just buy. Click, click, click, click, click!” I don't want to buy. I HATE that crap. If I don't see that from somebody it makes me wanna buy without even knowing what it is  - because they get it. I get asked all the time, "Stephen, what's the one thing people can focus on to be a good funnel builder?"  My answer is always: “TELL STORIES.” Quite often it doesn’t sink in, and they ask again, "No, no, no. I mean funnel building. I'm talking about ClickFunnels editor stuff!"  I'm like, "Yeah, storytelling..."     I'm telling you right now. the editor is so freaking easy. If you can't sort the editor out, you probably shouldn't be on the internet.The ClickFunnels editor is so simple. That's NOT where people struggle. Take it from the dude who’s coached thousands of people in this. People don't struggle with funnels because of ClickFunnels. People struggle with funnels because they have no idea how to sell and they have no idea what makes a sale happen...HOW TO LOSE A SALE The day after OfferMind, I had a cool opportunity to train the new speaker team for ClickFunnels. The biggest thing I helped them realize was that the thing that will screw your chances of a sale up is believing that the sale depends on how well you know ClickFunnels; what it integrates with and all the features.   The quickest way to NO SALES. If you’re mentioning your product a lot, my guess is that you're focusing on the features of your product. #You’re selling with the wrong script. In fact, you're probably not using a script. People will fight you on features, so instead, you need to cause an emotional epiphany in your potential buyer's brain. So now, I want you to start thinking about what you're doing when you sell... "Do you actually know what causes the sale? And can you craft a sales letter that helps you to close your sale instead of hindering it?"   One thing you’ll notice as I go through my sales letter is how little I actually mention the actual mastermind. I don’t talk about:   Who’s speaking first   How long they're gonna talk   Scheduling   The time of the event   The exact location     ....because the sale always happens without too much focus on the actual product. GET OUT OF YOUR OWN WAYIf you guys are ever in a pinch and have to write a script fast, then the script that I followed was the "then vs now theme."  It took me about two hours to write my story - which is pretty standard if you're gonna cover all the stuff...Honestly, there are some things I would change, but it's good enough. And it's good enough because I used the Epiphany Bridge script.   I want you to understand that making money has nothing to do with how well you know the thing you're selling. It has everything to do with the script itself and the emotional connection it creates.   The sales message is where you make the money.   I love the webinar script... I use it for all kinds of selling.   There's a crucial part right at the beginning of the webinar script which I call the two introductions: First of all, we need to introduce the subject, and then you need to introduce yourself as the speaker.   These introductions are NOT always:   At the beginning   Together   In the same order   But, at some point, you have to say:   "Hey, this is who I am."       “This is the topic.”   Every once in a while I've seen scripts where people combine the two introductions - and that’s totally fine.   After you’ve done the two introductions, you can use the “then vs now” method. It's one of my favorite themes inside of any sales script, and it's one of my favorite ways to tell a story. I used a similar strategy to the one I described when I revealed how I win affiliate contests - because, frankly, it works!   My strategy comes in two parts:     I'll write a massive Facebook post - which proves to the Facebook algorithm that it's actually worth something and people are gonna have some opinions - so they'll work a little harder to share it. I make sure I use a cool like feature image (see above).   Then take that post and turn it into an email with the same call to action.  I don't push to Facebook. I just push to the same CTA. ClickFunnels lets you use all kinds of emojis and stuff like that in the emails - so I use those too.   … So now, let me show you how I used the “then vs now script” to write that sales letter for my latest mastermind. HOW TO WRITE A NON SUCKY SALES LETTER So the first thing I need to do: If you're scrolling through Facebook,  you're trying to get a dopamine hit and distract yourself... So I'm gonna do a serious injustice to my cause if I don't let you be distracted. So I'm gonna do my best to grab your attention… (and this works for email subject lines too):     It's the first thing you're gonna see… and then there's skull and crossbones emoji right there, and it says;   ...Right up at the top, it says, "Mastermind." So you click right there, it'll bring you straight there.(We're capping the event at 100 people, just tellin' you. It was half full a few weeks ago - so I don't know if there’ll be any place let now. That's not a scarcity play I'm just lettin’ you know the score…)   ...Now I’m gonna paint some ‘thens’:   I don't know if you know this about me, but this is all true stuff …   I'm just gonna be raw and tell you, I would go home and wonder, "What the heck am I good at?" I've learned that a lot of entrepreneurs actually struggle this same question.   As entrepreneurs, we're often very good at putting teams together and leading and organizing people… but that's a hard talent to leverage in a fifth-grade playground...     It can be challenging growing up.. or even into early adulthood, trying to figure out what the heck you're good at?  So just know, you're not alone. Then, I put a whole bunch of stars in a row - so I can break the pattern: This is literally a then vs now statement: "Stephen WAS all of those things, but Steve is NONE of them."   Next, I go FULL ON in the NOW:     BECOMING AN ATTRACTIVE CHARACTERSteve is a freak of nature who is uncommon amongst uncommon people.   Some people reach out and ask, "Stephen, you're about to go speak on stage, are you nervous?"   Of course, I'm freaking nervous, come on. Yeah, I'll get nervous, of course, I do. You have to understand,  I've created Steve. It's a separate persona that I totally step into. I'm not always in that persona, but I've learned that persona.     The attractive character in my business is me - but it was not a natural attractive character.I'm trying to help you understand that you can craft your own attractive character. The Attractive Character is not something you need to step into the business already knowing. I almost never see that. I see entrepreneurs who:   Still sucks at talking   Do not know how to lead   Have no polarity, and are afraid to show real opinions. I'm showing you how I wrote a then vs now script, but I'm also helping you to understand that you can develop a new you.   BUT WHAT ABOUT THE HATERS?     Steve almost welcomes the haters and their mud so he can laugh in their face, stare in their eyes, and steal their soul. ... that line goes through my head a lot.   Haters used to bother me a lot. I was like  like "Oh crap, another hater I gotta go deal." It's not true at all anymore though.   I love David Goggins. He swears like a freaking animal. If you're offended by swearing, Do not listen to him -  but he talks about that concept a lot.   THE DAY THAT STEVE KILLED STEPHEN I hate pop culture songs that sing about how life’s a pity party: ‘I loved you, and then you changed.’ I'm like that is the stupidest song I've ever heard in my entire life.   Of course, they changed after you fell in love. It's life. If that's not how it's supposed to be -  we'd all still be wearing diapers and drinking out of a bottle.   Most of the time when someone feels a lack of progression in their life it's literally because they‘re doing everything they can to keep themselves from changing because they're afraid of what's gonna happen next. Life is change. Don't fight it....And what's cool is the person who wins is the person who leans into that change and steps forward and says, "You know, what, I'm totally cool. I don't know how to build a funnel. I don't know how to podcast. I don't know how to be the attractive character, but I'm willing to suck.”   ...That’s the person I love to work with.   REAL TALK WITH STEVE LARSEN These were the conversations going on in my head. I think it's stupid we make fun of people that talk to themselves. I talk to myself all the time.     Every time success has required their rebirth.   Let that sink in. It's a true statement, my friends. That's a huge deal. Read it again.   I always thought I'd be coaching people on marketing tactics. We all did when I started the Two Comma Club coaching program as the coach, but I don't get much of a chance to teach marketing because I need to help people rebuild their brain and their relationship with themselves. MAKE IT HARD, COACH   I know 100% that one of the major reasons why I am standing in front of the camera right here filming this for you is because of my mentality. When I walked in to ClickFunnels, was very much like, "Dude, Russell, give me your hardest thing. Your hardest thing. What is your hardest thing today? Give it to me." I remember the first few times, I think it was kind of awkward for him because it's not a normal mentality. Employees do not ask their employers that question. I say, "No, I'm serious man. What's the thing you are least looking forward to today?" And he would look through his list of tasks, and hand me his hardest task that day. ...And that meant the possibility of failure - which that happened a few times. But man, it's like such a better way to approach life. So if you're still working for somebody else, don't be, no pity party. Instead, start asking your employers, "Give me the hardest task you've got." Just for the sake of the growth.   Wanna here the awesome quote I came up with in the shower (total transparency here ;-))   Ironically the only way to know thyself is to sculpt thyself. A lot of you just don't qualify yet to deliver the thing you're trying to do, meaning the market's not gonna believe you. You haven't sculpted enough. You haven't created yourself enough. You need to get real and raw.   ...like I said, this is *Real Talk* with Steve Larsen ;-)   As soon as you get real, and you're willing to take on a new challenge that you don't quite understand how to do. There’s an emboldening that happens inside of your soul. Your mind expands and you become a new you. You become more of who you already are.     It's really cool, I love watching it. It's one of my reasons why I do what I do still.   Here’s what I wrote next… Let me give you an example…   I just got asked to do another project. I'm not allowed to talk about it yet, but I have to admit, I'm a little bit stressed out about it. It's due in three weeks, and I don't actually know how I'm gonna pull it off. But I know I will. I just haven't wrapped my brain around it yet. But when opportunities like that pop-up, I know that they’ll make me grow… so I say “Yes.” Today, a multi-hundred millionaire reached out and asked me to do some stuff. I've been expecting the call, and I've been working the relationship. I knew it was coming up and I knew I needed to say yes. But I'm not gonna lie; I'm not actually equipped to do some of the things that he was asking for  - so I'm building an internal funnel agency to build my own projects. I'm trying to answer the question, "How can I increase my speed right now?" I don't know the answer to that, and I'm okay with that. Welcome to entrepreneurship. Welcome to growth. Welcome to growth that's so customized that it changes you. That's why I love the game so much. I'm going back to the script here… ...And all these people commented #ANewMe. Bam, bam, bam, bam, bam, bam, bam, bam, bam. EMOTIONAL SELLING ...so did you notice how little I actually talked about the detail of the event itself?   I don’t talk about:   Who’s speaking   Scheduling   The time of the event   The exact location   … I don’t talk about any of that stuff ... That stuff matters like way down the road. Instead, I got raw. I got real. I wrote this from the heart.   I really am the least likely success story. If I’d come from another angle, and said, "Yeah, come learn from me." There’s an audience that appreciates and wants that…   But I’ve found that most people who are just starting out or who haven’t had success in the game yet - don't want that. It actually stresses the crap out of them, freaks them out. And frankly, that's not my personality…   So a 'then vs a now' script based around my personality is a great way to connect emotionally.   I build a story and craft an emotion to help you realize that I'm just a few steps ahead a lot of people on this journey. I understand where people are on the path, and I build that connection and rapport with the script.   There's a lot of angles you can use as stories, and Dot Com Secrets talks a lot about those different angles and stories you can use in your attractive character in your storylines. I am the crusader attractive character type.   If you have no idea what I'm talking about, you gotta go read Dot Com Secrets and  ExpertSecrets to find out what I'm talking about as far as the script writing style. I wouldn’t say I'm like a pro sales letter writer, but I know enough about what makes things sell to let me work quickly and seamlessly this past year. Until Next Time -  Remember, the only real way to know thyself is to continually sculpt thyself. If you're just starting out you're probably studying a lot - that's good. You're probably geeking out on all the strategies also, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's also what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer and more importantly the right sales script to get it off the ground and sell it. Wanna come?   They're small groups on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to offermind.com. Again, that's offermind.co  

Delving into the world of social media can be difficult. Believe me, I know. But it is a tool that is available for you and your organization. Social media can be a great way for you to reach out to new people, donors, and build a community. Not only that, it's a great way to promote your events!  Hi! I'm Lisa Clark and I help nonprofits and fundraisers like YOU raise money through events so you can meet your annual revenue goals! I'm also the host of a free Facebook Group, Raising with Lisa Clark, a free group for fundraisers, NPOs, development team members, volunteers, and supporters. I included a link below so you can request to join right away! Link to Join Facebook Group: https://www.facebook.com/groups/112148672944584/ This week I asked my virtual assistant Jessica Robinn to join me for a quick chat on how to help you gain "Non-Profit Engagement Through Social Media". We go over some of the basics of psychology behind the different platforms, how to choose what platforms to invest your time in, and resources to streamline your workflow. We even answered some of your questions specific to your organizations!  Jessica Robinn has been in the social media realm for the last 12 years. While working with Billi Maddox years ago, she was bitten by the social media bug. "It’s the creation of content combined with analytical data in order to discover more about the people that you want to attract. The mixture of creativity, logical thinking, and psychology is something that I’ve yet to grow tired of." Now she works with a number of companies to help them gain a following on social media that's genuine. If you'd like to learn more about Jessica then please check out her website: http://jessicarobinn.com/ The main thing she wants you to take away from our talk is to have fun! Whether you're on Facebook, Twitter, Pinterest, Instagram, or LinkedIn there's always something new to try and learn. Social media is something that requires creativity and experimentation. While analytics are important, don't obsess over the numbers. Keep your goals in mind with each post, and constantly try something new. No effort is too small, and you never know what might just be the next best thing for you and your organization.  Those that attended the live stream, you know we went over a lot. Here's a list of all the resources and things we referenced throughout the Q&A session.  Social Media Scheduling Tools  Tailwind - https://www.tailwindapp.com  Later.com - https://later.com/  Event Websites Meetup - https://www.meetup.com/  Eventbrite - https://www.eventbrite.com/  Social Media Teachers We Follow   Sunny Lenarduzzi - http://sunnylenarduzzi.com/ Jade Darmawangsa - https://www.youtube.com/user/jadeliciousjoy  Rachel Pederson - https://rachelpedersen.com/home Gary Vaynerchuk - https://www.garyvaynerchuk.com/  Jasmine Star - https://jasminestar.com/  Rick Mulready - https://rickmulready.com/Pat Flynn - https://www.smartpassiveincome.com/  Billi Maddox - http://bit.ly/SmallYoutubeChannelTricks  Graphics Resources  Canva - https://canva.com  Unsplash - https://unsplash.com  Pixabay - https://pixabay.comFlat Icons - https://www.flaticon.com/  Lisa's Tutorial on Canva - https://www.youtube.com/watch?v=i-v6ondCNqE  Want to design your event with me? Join the waitlist for the next wave of sign-ups for my course "Fundraising Events That Deliver", a 5-module course where you'll learn the best tips and tricks I've learned over the years and get access to my exclusive system to make every event succeed.  Link to the Course  https://risingwithlisaclark.lpages.co/events-driven-fundraising-course-waitlist-sign-up-form/  Also, here’s my FREE Checklist on How to Create A Pipeline of New Donors for Your Next Big Fundraiser? Click the link to get the instantly downloadable checklist that's easily implementable (is that a word?)! https://risingwithlisaclark.lpages.co/donorchecklist/  Don't forget to connect with me on other social media platforms as well!  Blog: https://www.raisingwithlisaclark.com/blog  Facebook: https://www.facebook.com/raisingwithlisaclark/  YouTube: https://www.youtube.com/channel/UCsGyPtskQ-BVPVDoMcRnNaQ  Pinterest: https://www.pinterest.com/raisingwithclark/ 

Rachel Pederson is the Queen of Social Media Marketing. From Facebook ad campaigns and social strategies, to click funnels Rachel is here to share how she uses social media to go viral and build businesses.  Want to learn more? Click here!

Rachel Pederson is the Queen of Social Media Marketing. From Facebook ad campaigns and social strategies, to click funnels Rachel is here to share how she uses social media to go viral and build businesses.  Want to learn more? Click here!

Podcast interview with Queen of Social Media - Rachel Pedersen!!!

Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch. Targeting: Who is your potential market, and what message will resonate with them? The first step in preparing for your product launch is to identify your potential audience and find out what message will resonate with them. In this episode, Rachel Pedersen explains how vital this step is to your entire Facebook marketing strategy, and details the ways you can test your market so that you don’t spend money on ads that may be ineffective. Listen to this interview to find out how to set yourself up for success by knowing ahead of time what is going to attract your market. How to write good copy for Facebook ads Good copy is essential to effective Facebook marketing strategy. As Rachel Pedersen says, “If your copy isn’t explaining the benefits of your product very well it doesn’t matter what audience you send it to.” In this episode, Rachel provides instruction on what good copy includes, how to find examples to base your copy on, and how to then test your copy to be sure it resonates with your market. Listen to this podcast to get a head start on writing great copy for your Facebook ads! How e-mails and Facebook ads work together for a successful product launch Your e-mail audience is your warmest audience. They have already indicated interest in your product. In this episode, Rachel Pederson talks about the importance of communicating with them, and gives tips for targeting Facebook ads to your e-mail audience so that they see your product launch everywhere and don’t forget to be part of it. Listen in to learn about using your e-mail audience as a vital part of your Facebook marketing strategy. Tips for creating a lookalike audience on Facebook Is the best Facebook audience a lookalike audience based on your e-mail list? The answer to that question depends on several factors, including the size of your e-mail list. In this interview, Rachel Pederson explains what is needed to create an accurate lookalike audience, and how to make adjustments as you gather more data. Listen in to learn about creating a lookalike audience and to gain other helpful tips and insights from this Facebook marketing strategy expert. Outline of This Episode [1:56] Introduction to Rachel Pedersen and this episode on Facebook marketing strategy [5:02] Figuring out who your market is and how your message resonates. [6:50] Why is the testing and validation part so important to not skip? [8:36] Defining online sales funnels. [9:05] How and when to test your audience, copy, and creatives.   [11:42] How to write good copy for Facebook ads. [13:40] Taking into consideration the flow of how someone reads a Facebook ad. [15:55] How and when is the right time to boost a post when you might get more traction with it, based on having social proof already? [17:55] The relationship between engagement and social proof. [19:32] Is there a default objective that people should start with? [21:02] Thank you to our sponsor: BackerKit [22:06] How can we apply re-marketing to future campaigns? [24:10] How e-mails and Facebook ads work together for a successful product launch. [26:14] The importance of communicating with your crowdfunding audience. [26:55] Driving a cold audience to your Kickstarter campaign. [28:12] Remember to use gifting holidays that fall into your campaign dates. [28:35] Tips for creating a lookalike audience on Facebook. [32:16] Is there any easy way to import Kickstarter conversion data into FB or a third party tool to make it easy to calculate cost per acquisition? [34:30] What Rachel Pedersen looks for when people want to work with her for their product launch. [36:40] What’s your favorite product you have ever worked on? Wish I had worked on. Travel purse. My favorite is Pavlock. Cool to be part of that and see how it progressed. Maniche. I like taking on innovative mommy products. Resources Mentioned Crowdfunding Uncut Episode 47 - Social Media Strategy with Rachel Pederson Nicholas Kuzmich Rachelpedersen.com TheMrsPedersen (handle for all social media platforms) Luxilitarian travel bag Pavlock Khierstyn’s e-mail: K@crowdfundinguncut.com Khierstyn’s Physical Product Launch Checklist Leave a review on iTunes Sponsor  BackerKit - use the code “uncut” to get 50% off of startup services