Podcasts about socialroi

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement.   Hootsuite Social Media Trends Report 2024 - https://www.hootsuite.com/research/social-trends Hubspots - The State of Marketing Report https://www.hubspot.com/state-of-marketing   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: How to measure ROI of your organic social - without the manual labourWhy addressing a specific passionate crowd of people bring you the most conversions Why is tooling so important to take away from all the manual workWhat are the best social channels and formats best for an e-commerce businessWinning strategies to use on Pinterest for eCommHow to fill your content calendar Which social channels should new brands focus on Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

Join Kate Tietje, owner and CMO of Earthly Wellness, as she unveils the incredible impact of social media on her business. With social media accounting for approximately 50% of their sales, Kate shares her journey of leveraging Agorapulse to drive revenue and foster customer relationships. Discover how Kate generated a staggering $8k just by engaging with customers through DMs and learn the strategies behind her impressive results. Tune in to this episode of #SocialROI to gain valuable insights and unlock the power of social media for your own business. Don't miss out!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Introducing Whitney, the Director of Content at Homefield Apparel, a leading brand in collegiate apparel. With a passion for social media and a keen eye for impactful strategies, Whitney plays a pivotal role in Homefield Apparel's success on Twitter, engaging with massive fan bases on a weekly basis. Before incorporating a powerful social media management solution, measuring the impact of their efforts was a challenge for Whitney. Standard reporting tools fell short in tracking customer origins and campaign success. Manual reports and spreadsheets proved to be time-consuming and inefficient. Since adopting Agorapulse, the transformation has been remarkable. Concrete data and comprehensive features have provided Whitney with invaluable insights into revenue generation. Now, she has the proof and metrics to instill confidence, even among the most trusting CEOs. Using this game-changing solution has saved Whitney time and enabled her to focus on building communities, engaging with followers, and fostering trust. Join Whitney for this #SocialROI episode as she shares her journey and reveals the secrets behind her social media success.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Before using Agorapulse, Rhonda had never been able to set up tracking properly and convince her team of its importance. As soon as she pulled the lever of social media for specific campaigns, she saw the revenue going up, but couldn't explain why it was working. Discover how she was able to bring proof of the revenues and take advantage of tracking to increase the revenue by 12%! #SocialROIHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, hear the incredible story of Fiona Abrams and her quest to make a difference in the social media landscape. Discover how she took a leap of faith, sought help, and used Facebook ad comments to drive £4000 in monthly revenue.  It's a story of grit, determination, and success that inspired the birth of Agorapulse's Social Media ROI feature.  Tune in now to learn more about her amazing journey and how to use similar tactics to generate results. #SocialROIHosted by Ausha. See ausha.co/privacy-policy for more information.

Social Season continues. It's social selling week! Wrapping up the week by talking about ROI, and why it is important to level-set expectations when selling on social media.   . . Welcome to the Marketing Moment with Stargazer Creative! I'm Nichole Chapais, your host and owner of Stargazer Creative®, a woman-owned marketing agency located in Burlington, MA. Every weekday I share bite-sized tips, tools, & strategies that will keep you on brand and sane while growing your business. Topics include social media, digital content, marketing, branding, and more to help with your business journey. Follow me on Facebook & Instagram at @stargazerzcreativema for more content. Marketing Moment with Stargazer Creative is also a Flash Briefing available on Amazon Alexa. Simply say, "Alexa, Play Marketing Moment with Stargazer Creative" to listen.

In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren't measuring the ROI or impact of social media marketing for their client's business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you're doing great work for your clients. Isn't it time you showed them exactly what they're getting from their investment in you and your agency? That's exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she's been leading a Forbes-recognized marketing agency for over a decade.  Agency Accelerated host Stephanie Liu will be talking with Jessika about: ✴️  Why measuring and proving ROI on social media is so difficult ✴️  What can, and cannot, be measured and reported to clients ✴️  How her agency shows, not just tells, her clients their ROI Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In der neuen Folge von Heiße Luft steigen wir mit einem LinkedIn Beitrag in das heutige Thema ein, welcher behauptet mit einem Zero-Euro Investment bei TikTok Millionen von Views generiert zu haben. Dabei reflektieren wir die realistischen Kosten von Content Produktion, sowie potenzielle Fallstricke und auf welche Faktoren es für einen guten ROI ankommt. Welches Worst-Practice Beispiel wir noch für euch haben, erfahrt ihr am Ende der Folge. Hört gerne rein! Ihr findet uns bei LinkedIn:

iDigress is nominated for a Webby award!  In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:You can cast your vote for iDigress here: wbby.co/pod-creativityBeyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

In the episode, we speak to Samuel Njoroge, Cluster Quality Assurance Manager from JA Resorts and Hotels. This is a home grown brand which continues to make great progress in their sustainable journey. Jebel Ali Golf Resort, United Arab Emirates started in 1981, is now rebranded or known as JA The Resort, Jebel Ali Beach, Dubai with three unique hotels. They were awarded by Dubai Tourism and Commerce Marketing (DTCM) as the Most Sustainable 5 Star Resort in Dubai. As a hotelier, be prepared to ponder on two thoughtful questions from the episode: 1) For hotels in UAE, Are you ready for Cop28? 2) What is your sustainability story? If you don't have one, then ask yourself why not? Also, some of the conclusive thoughts from the session are: 1) If you have supportive owners, leverage it for sustainable tomorrow 2) Don't underestimate the revenue/rebate potential from hotel waste. Is this something you could use to incentivise your green team/ideas? 3) Sustainability is about SOCIAL ROI, look beyond numbers. Ask yourself the question – Are you doing the right thing? Show Notes: https://www.jaresortshotels.com/media-centre/top-sustainability-award-ja-the-resort https://www.linkedin.com/in/samuel-h-njoroge/

Episode 14 - "The Most Important Internal Building Ingredients to Improve the Wellbeing Performance of Any Building" with Olga Turner from Ekkist. This is Part 2 of a 3 Part Mini-series in partnership with Ekkist called "BUILDING IN HEALTH & WELLBEING: A How To". Olga is the Managing Director of Ekkist - which is a UK based property consultancy specialising in the design, creation and management of buildings and places that support human health and well-being; using the WELL Building Standard and the EKKIST Design for Well-being® Framework to deliver scientific research based advice. Today we investigate the most important internal building aspects which provide the greatest end user wellbeing benefits; providing clients and design teams with the information you need to laser focus construction budgets to maximise your Social ROI. The 5 core aspects covered are: Lighting Air Water Materials Operations For anyone who currently at RIBA Stage 3 - 4, Part 2 of the Mini-series will be very important for you as the integration of health and wellbeing at detailed design stage is a key to future proofing your asset from changing consumer demands long term. With your hosts, Adam Hinds and Jordan Relfe from the Award Winning LifeProven Wellbeing Property Consultancy. --- Send in a voice message: https://anchor.fm/builtforlife/message

Felix Velarde interviews Joe Hine, Partner at SI Partners. They discuss: What are the key tenants of a good strategy How agencies can increase their valuation What buyers look for in agencies What surprises most entrepreneurs in the sale process When is the right time to sell and more  Felix & Joe invite questions from the audience and facilitate a roundtable discussion. Felix Velarde background: Felix works with owners to deliver exceptional results. Most companies he works with triple in size – whether ambitious start-ups or market-leaders: agencies, tech startups (largely in Machine Learning and VR/AR), ICOs and Private Investment. He uses a highly effective process to scale up, drive up profits and increase exit value, and cut to critical issues to deliver value fast, he generates a huge ROI and can add millions to sale value. Key expertise includes: • Roadmap development and execution, designed to triple revenue • Senior team cohesion, responsibility and training for succession • Competitive differentiation, positioning and growth strategy • M&A including pre-sale optimisation and high-value negotiation • Mentoring for agency owners and leaders Felix also has experience in tech startups in VR/AR and Machine Learning, cryptocurrencies, tokens and ICOs, airline ticketing and tech for enterprise-level behavior change. He is also part of a small team founded by Vint Cerf (the Internet’s co-inventor and architect) and Mei Lin Fung (CRM pioneer) to deliver Internet access to 1.5 billion people and ensure impact projects are properly evaluated on Social ROI. Outside work he is a Burner, writer and educator.   Joe Hine Background As a Partner for SI Partners, Joe provides M&A advice on high value, cross-border deals. He has worked on over 50 transactions throughout his career. Joe manages the sale process end-to-end, including buyer identification, offer negotiation and completion. He is passionate about achieving great outcomes for shareholders of the dynamic creative and technology businesses SI Partners work with. His M&A work includes Sale of What If! to Accenture Sale of Friday to PA Consulting (2018) Sale of Krow to Mission (2018) Joe Hine discusses how to build your agency for sale podcast Felix Velarde on tripling the size of your agency To find out more: https://www.agencydealmasters.com/

How can small businesses in GovCon break through the online noise to get customers? We talk to Meg Kerns, a Digital Marketing Strategist on how companies can use their digital presence to turn "cold leads" into "warm handshakes" and measure their Social ROI. Guest: Meg Kerns, Owner, MOKup Media Full post: https://info.aockeysolutions.com/podcasts/how-small-businesses-can-leverage-their-websites

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that's already on there. I was keen to speak to someone who's a real expert in Twitter and a number of my friends pointed to me to https://madalynsklar.com/ (Madalyn Sklar) as THE person to speak to. Madalyn is the host of two wildly popular Twitter chats - Twitter Smarter, which was launched six years ago and has since then amassed over 6 billion impressions and her second, Social ROI. Tune in to find out: Why Twitter is the best platform to have short but meaningful conversations with people in your industry How you can repurpose a Twitter Chat into a super-engaging Facebook Live Stream How you can give longevity to your best tweets by creating a Twitter Moment Get the episode and blog post at: https://content10x.com/59 (content10x.com/59)

In this episode, we focus on working with influencer communities to build your brand by using collaborations, workshops, Facebook Live and even your own platforms. Back in Episode 19, we went into depth about How to Build Your Community Using Joint Venture Partnerships. We recommend that you listen to that episode as a companion to this one Building Community Collaborations Lee Odden from TopRank Marketing often works with trade shows and associations to create ebooks for download before a conference. He collaborates with tradeshow attendees who download the ebooks and share it with their companies and friends. He also creates lists every year, starting with the list 25 Women That Rock Social Media. Every year, he asks those featured for their recommendations for the next list. He has done this very successfully for a number of years. The #SocialROI Chat Madalyn hosts each week is presented by ManageFlitter. They've created an ebook based on the Twitter Chat. They collaborated with 25 social media and digital marketing experts to cover 25 topics. Using Webinars to Activate an Influencer's Community Work with an influencer to create a content-rich webinar for a win-win. This works well for affiliate partnerships. For Madalyn's Video Like A Rockstar mastermind program she is doing webinars to promote it. A great way to do this is to connect with influencers and invite them to be a guest on your webinar. You can also have them as an affiliate too. Using Facebook Live to Build Community Kami uses this every month for Social Media Breakfast and it builds a community beyond the live event. Facebook Live allows more people to attend online than at the live event. Madalyn hosts Facebook Live sessions after her TwitterSmarter Chat and Social ROI every week. It's a great way of opening it up to a wider audience and bringing communities together. Social Media Examiner does a weekly talk show through lilive streamThrough the talk show and podcasts, they highlight thought leaders and guests who usually become speakers for their annual conference, SMMW. They provide speakers with a link for the conference to track who they bring along. Inviting Influencers to Appear On Your Platform Invite people that have communities that match your potential customers to appear on your podcast or YouTube channel and they might share it with their audience as well. Plus, you get some social proof from it as well. Here’s are a few of the people who have appeared on the Communities That Convert podcast: Kirsten Oliphant, Create IF Writing, Creative Collaborations How to Form Lasting and Lucrative Partnerships  Elisa Camahort Page, How I Built That and BlogHer, Inside the Career of a Master Online Community Builder Mikael Yang, ManyChat, Build a Facebook Messenger Bot with ManyChat  Tim Fargo, Social Jukebox How to Promote Your Evergreen Content Sunny Lenarduzzi, YouTube Expert, How to Build a Converting Community on YouTube Sue B Zimmerman, Instagram expert, How to Build a Converting Community on Instagram Gini Dietrich, Spin Sucks,  How to Build a Converting Community Using Content Dorie Clark, Speaker, Author, and Marketing Consultant, Leveraging Community to Build Income Streams Adel de Meyer, Twitter Expert, How to Build a Converting Community on Twitter Zach Spuckler, Heart Soul and Hustle and Marketing Expert, How to Build a Converting Community on Facebook Tools, apps and links mentioned: Episode 19 Lee Odden's List “25 Women That Rock Social Media” #SocialROI Book Social Media Examiner's Talk Show Madalyn’s link to Social Media Marketing World Get a custom short domain like my Sklar.ly Past Communities that Convert Interviews Take Action Make a dream list of ten people who you would love to collaborate with. Of these people, five should be at or about your level and five should be above your level. Come visit us in the Facebook group and share your list with us. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook (shhh. The codeword is ACTION)!

This week we're looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.  We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything.  Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business.

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 26th, 2018. Love it or hate it, vertical video is here to stay. Viewers prefer to watch videos in portrait mode on their smartphones. Curious about Instagram's new IGTV? At 1pm ET, Terry Johnson talks about how IGTV can benefit your business or personal brand. View live on the Terry Johnson Online Facebook Page Also on today's viewing schedule: At 2pm ET, RJ Redden hosts The Bot Signal. She'll be talking about how to Make Your Message Stand Out With Bots. That's on the on the Black Belt Bots Facebook page. At 6:30pm ET, Madalyn Sklar welcomes Zen Yinger of Zen Social to the #SocialROI after-chat. Zen will discuss corporate leadership in the age of social media. That's on the Manage Flitter Facebook page. And at 8pm ET, It's the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/igtv-for-business-and-personal-branding/ (IGTV for Business and Personal Branding (Update Ep94)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 26th, 2018. Love it or hate it, vertical video is here to stay. Viewers prefer to watch videos in portrait mode on their smartphones. Curious about Instagram’s new IGTV? At 1pm ET, Terry Johnson talks about how IGTV can benefit your business or personal brand. View live on the Terry Johnson Online Facebook Page Also on today’s viewing schedule: At 2pm ET, RJ Redden hosts The Bot Signal. She’ll be talking about how to Make Your Message Stand Out With Bots. That’s on the on the Black Belt Bots Facebook page. At 6:30pm ET, Madalyn Sklar welcomes Zen Yinger of Zen Social to the #SocialROI after-chat. Zen will discuss corporate leadership in the age of social media. That’s on the Manage Flitter Facebook page. And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page. Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

Livestream Deals features Twitter influencer Madalyn Sklar of #TwitterSmarter and #SocialROI. She talks about her Video Like a Rockstar program. Hosted by Ross Brand of Livestream Universe.Subscribe to the podcast: https://rossbrandrecordings.com

Livestream Deals features Twitter influencer Madalyn Sklar of #TwitterSmarter and #SocialROI. She talks about her Video Like a Rockstar program. Hosted by Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com) Originally livestreamed on the Livestream Universe Facebook Page (3.5K views)

Covering the biggest news in the social media marketing world, including one subject that we as marketers don't talk about enough - Proving social media ROI. We're also covering the biggest video trends in 2018 and what marketers need to know moving forward. Instagram released a ton of exciting features that will continue to grow the platform in big ways. You won't want to miss what those are!  Finally, Facebook leaked a new influencer marketing platform and we've got the inside scoop.

  This week on Kingdom of Rock, guitarist Matt Gibson spoke with Twitter expert Madalyn Sklar about her experiences as a social media expert and the music industry! Co-Host Amanda Bocchi will return next week after she finishes her degree in Classical guitar from Hollins University! Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. With 22 years digital marketing experience and 13 years social media marketing under her belt, it’s no surprise she’s ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching two years ago, it has reached 4.64 billion impressions. She also hosts the weekly #SocialROI chat that’s presented by ManageFlitter. Madalyn interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow. https://www.madalynsklar.com/    

What are some of the benefits of livestreaming to Facebook Live? Why does a popular Twitter chat host and social media influencer choose to go live on Facebook via BeLive.tv for a talk show following her chats on Twitter? Madalyn Sklar, host of #TwitterSmarter and #SocialROI join Best of BeLive with Ross and Rachel. *** Want to give BeLive.TV a try and create an engaging talk show and grow your community? Try it for free. Guest: Madalyn Sklar of #TwitterSmarter & #SocialROI Hosts: Ross Brand and Rachel Moore Sponsor: BeLive TV Originally broadcast on the BeLive TV Facebook Page (649 views, 82 comments)

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, April 24th, 2018.  If you're a live streamer who primarily uses Facebook, Instagram or YouTube to go live, what role does Twitter play in your social media activities? While some people are spending less time on the platform and others primarily automating their involvement, Brian Fanzo says the real-time conversations on Twitter shouldn't be overlooked by entrepreneurs and brands. Twitter also helps you reach people outside your network. You can hear Brian's entire discussion of Twitter on iTunes as Episode 71 of the #FOMOFanz podcast. Madalyn Sklar also makes Twitter and live streaming important elements of her social media outreach. Following her #TwitterSmarter and #SocialROI chats, Madalyn continues the conversation on Facebook Live. Today, she'll be a guest on Magnet Marketers with Jessika Phillips and Mike Gingerich at 4pm ET on the Magnet Marketers Facebook page. The topic: “Twitter tools to amp your online game.” The Twitter theme continues tonight as Madalyn joins us for Best of BeLive with Ross and Rachel. We go LIVE on the BeLive.tv Facebook Page at 8pm ET. Before that, Rachel Moore joins Todd.Live to talk about challenges with live video in 2018. The show is called Entrepreneur Live Video and it's at 3pm ET. on Facebook Live on the Todd.Live Facebook page as well as on YouTube and Periscope/Twitter. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/brian-fanzo-your-brand-needs-twitter-in-2018/ (Brian Fanzo: Your Brand Needs Twitter in 2018 (Update Ep53)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, April 24th, 2018.  If you’re a live streamer who primarily uses Facebook, Instagram or YouTube to go live, what role does Twitter play in your social media activities? While some people are spending less time on the platform and others primarily automating their involvement, Brian Fanzo says the real-time conversations on Twitter shouldn’t be overlooked by entrepreneurs and brands. Twitter also helps you reach people outside your network. You can hear Brian’s entire discussion of Twitter on iTunes as Episode 71 of the #FOMOFanz podcast. Madalyn Sklar also makes Twitter and live streaming important elements of her social media outreach. Following her #TwitterSmarter and #SocialROI chats, Madalyn continues the conversation on Facebook Live. Today, she’ll be a guest on Magnet Marketers with Jessika Phillips and Mike Gingerich at 4pm ET on the Magnet Marketers Facebook page. The topic: “Twitter tools to amp your online game.” The Twitter theme continues tonight as Madalyn joins us for Best of BeLive with Ross and Rachel. We go LIVE on the BeLive.tv Facebook Page at 8pm ET. Before that, Rachel Moore joins Todd.Live to talk about challenges with live video in 2018. The show is called Entrepreneur Live Video and it’s at 3pm ET. on Facebook Live on the Todd.Live Facebook page as well as on YouTube and Periscope/Twitter. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

Madalyn Sklar Show Notes Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. With 22 years digital marketing experience and 13 years social media marketing under her belt, it’s no surprise she’s ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion revolving around Twitter marketing. Since launching two years ago, it has reached 4.64 billion impressions. She also hosts the weekly #SocialROI chat that’s presented by ManageFlitter. Madalyn interviews leading social media and marketing experts for her TwitterSmarter podcast and co-host the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow. Most passionate about I’ve been doing digital marketing for the last 22 years, and social media as a business for the last 13 years. I was named as the Number 1 social media marketer in Huston, which is where I live and the 4th largest city in the US. I have two podcasts and two Twitter Chats that I host. I’m doing a lot, but it’s all in the world of social media, especially Twitter; I love helping people understand how to best use Twitter. I enjoy podcasting so much, so I really would like that to be a bigger priority in my business world in the future. I also really love online teaching, so right now I’m creating a whole library of online courses. The last project I’m really passionate about today is a Master Mind group I create for female entrepreneurs that want to learn how to live stream. Madalyn’s customers These days my customers are typically social media marketers. Many of them are learning the business and look up to me as an online mentor, teaching them how to use social media and Twitter. I had been in the music business for close to 20 years. I loved that, but I wanted to do something different. I was watching the Mari Smiths and Kim Garsts for years, these successful ladies from the social media world. And I wanted to be known as someone who could help people with social media and especially with Twitter. And I decided to niche down on Twitter. We really need a niche, because when you try to serve everyone, you end up serving no one! Focusing on Twitter was the smartest decision I made. Madalyn’s best advice about approaching customers What’s really important is to listen. You got to listen to your customers and find out what they want. That’s what happened to me with the Women Master Mind group I’m creating these days, as a result women telling me over and over what they need and want. Biggest failure with a customer Very early on in my startup career. I’m an idea person. I come out with ideas all the time. Some work and some don’t. Back when my son was very young and I wanted the ability to be able to see how my son is doing through out the day using web cameras. I came out with a business plan, and got a loan and I did everything and it failed because I did not research enough. It came out that the ladies in the day care centers didn’t want it. I’ve got to admit that it was good that I failed in such an early stage of my business. Biggest success due to the right customer approach One of the things I’m most proud of is an online community I started in 1996! The Internet was just started and I started a female musician community with the vision to empower these women. It was a really cool thing. Everything I’ve done was born from an idea. This story is a reminder for me to follow your passions. When I started all this, I had no idea I will be an entrepreneur. Recommendation of a tool for customer focus, marketing, or sales? Evernote – For me, it’s like a file coming from my brain. I’m really big with post-it notes. They are all over. I must write every idea that comes to my mind A person who...

The more your community talks, the more they act. Today we’ll discuss strategies to get your community talking. Episode Highlights: Ask them questions Madalyn discusses how she uses this tactic using Twitter and Facebook polls to gauge what her community interested in, especially when working on new online courses. Ask your community what they want before you create things. Work on the offer that’s attractive to your community, something they really need and want. Create a Challenge Contest You can get people to act in a short period of time and get results. Madalyn discusses her experience taking part in Facebook challenges where the leader brings everyone together in a live discussion on the Facebook page and how it’s beneficial in making her feel like a part of the community. Live Streaming Congregate your community in one place using Twitter, Facebook live streams or Periscope, to get your community talking to one another. Madalyn hosts live streams after her #SocialROI and #TwitterSmarter Twitter chats. After the chat is over, she discusses the topic in more detail with a guest over the livestream. Kami highlights that moving a community to a live stream brings people together in a more intimate setting where they can more closely connect.  Create a Leaderboard Kami discusses how she uses Grytics to create a group leaderboard and reward people for their participation. Leaderboards are a form of gamification, encouraging your community to connect. It also serves as a reward for the people that are active in the group. Social Media Marketing World conference uses a leaderboard based on the use of their official event hashtag. Madalyn talks about her experience at last year’s conference being in the top 10 of their leaderboard and how it gave her a sense of validation in her career.  Hot-seat coaching Feature someone in your community to the rest of the community and then outline how they also can be featured. Use live video so your community can interact and ask them questions. Others can learn a lot from the interaction between you and a hot-seat coaching participant. Mastermind groups have hot-seat sessions to present issues and problems and the community will help by presenting ideas and opinions. Pat Flynn has a podcast called Ask Pat, where he answers questions from the community. To celebrate hitting 1,000 podcast episodes, he plans to do impromptu Q&A sessions in live coaching sessions in his Facebook group. Kami discusses a class a class she’s taking called The Experience Product Mastermind. She discussed a hot seat session she witnessed, and how everyone listening worked together to help come up with a name for the company of the student. Links, Tools and Apps Mentioned: Grytics analytics tool Ask Pat Podcast Social Media Marketing World #SocialROI chat #SocialROI “After” chat (Authentic Storytelling) #TwitterSmarter The Experience Product Mastermind Todd Brown Call to action: Join the Communities That Convert Facebook Group to find out WHY they call Kami “Kamichat”. Go to www.communitiesthatconvert.com or sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join.  How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join!

In this brief, solo episode (yeah, it’s just me) I share my thoughts on the new expanded tweets. It’s an excerpt from my recent post, What Will Happen To Twitter’s Brevity With Expanded Tweet Count? I’d love to know your thoughts about this big change to Twitter. Feel free to comment at the bottom of the page. It’s official. Twitter has expanded its character length from 140 to 280 characters. They did a test launch back in September that received a lot of criticism because let’s face it, 140 characters is what made Twitter, Twitter. Many users argued that increasing the tweet size would make Twitter less readable as longer tweets filled up the feeds. And as I mentioned in a previous blog post, Twitter does not need to become another Facebook, LinkedIn or Instagram. Twitter Releases 280 Twitter decided to go ahead and roll out longer tweets on November 7. They did this everywhere except for those using Japanese, Korean and Chinese, because character length is not an issue for those languages. Twitter says it’s easier to tweet when given more space. And that with more room to tweet, there’s room for higher engagement, more followers and more time spent on the platform. That remains to be seen. My Take on the 280 I was granted access to Twitter’s new update right in the middle of the #SocialROI chat that I host every Tuesday at 5pm ET. I watched some participants post tweets that were definitely longer. I didn’t like it. It seems odd and out of place. Especially during a fast-paced chat. It’s hard enough to keep up, but now trying to wade through longer tweets would become nightmare. Luckily only a few people tried longer form tweets during that chat. Later that evening, I experimented. I tried a few longer tweets. At first it seemed weird. But what was even weirder is that Twitter does not give you the number of character spaces at the onset. As a matter of fact, you don’t know how many characters you’ve tweeted until you come upon the last 20 out of 280 characters. I found myself easily typing up longer tweets. Was this a ploy to get us to write out longer thoughts? Hmm, I wondered.  Accepting the 280 So it didn’t take long. A few nights ago I was busy prepping and promoting the #TwitterSmarter chat that I host every Thursday at 1pm ET. I came up with a really great tweet. I got creative with the space. It’s more compelling and attention grabbing.  What Will Happen To Brevity? Twitter’s best asset is its brevity. Sharing concise information is what drew me to Twitter, as I’m sure most of you. But I can also see beyond the 140 and that this change is not so bad after all. There will be times where we need that extra character space, or two or ten. But I am worried about spammers being more spammy. And Twitter chats being difficult to wade through. Twitter says that the excitement should wear off soon and people will go back to the concise. It will be interesting to see what happens. What Does This Mean For You? More space which gives you room to be creative. You can now share an expanded thought on Twitter and go far beyond what you were used to with just 140 characters. Many are on the fence about this new move, as I was. But as I spent more time experimenting, I realized there will be times where some extra space will come in handy. My Twitter Poll Says… I posted a Twitter poll to get an idea as to what people in my community thought about this major change. In just 24 hours, I received 566 votes! The results are quite interesting. 27% love it 29% hate it 44% are on the fence Click here to see the tweet. Your Call-to-Action: Your call-to-action for this episode is to experiment with your tweets. Try posting longer ones. See what the fuss is about! Send me a tweet @MadalynSklar and let me know what you think of it. I want to hear from you! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, Jim, ViviMar, Courtney, Marilyn, Tomas, Lina, Brandi, Donna, Kim, Emma, Juli, Echo Twelve, Rick. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Show Notes We take the notes for you during the episode. Get the show notes at www.madalynsklar.com/twittersmarter49.

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Madalyn Sklar host of the Twitter Smarter Podcast & Social Media Influencer and Twitter Expert. Madalyn Sklar is a marketing and branding expert with 21 years experience helping businesses exponentially grow their brand in an authentic and impactful way. Ranked #1 social media influencer in Houston (4th largest city in the United States), Madalyn is a real force to be reckoned with. She is the host of the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat. She blogs, creates, speaks, and teaches courses at MadalynSklar.com.

Madalyn Sklar is a marketing and branding expert with 21 years experience helping businesses exponentially grow their brand in an authentic and impactful way. Ranked #1 social media influencer in Houston (4th largest city in the United States), Madalyn is a real force to be reckoned with. She is host of the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat. She blogs, creates, speaks, and teaches courses at MadalynSklar.com. Madalyn launched a new podcast called Communities That Convert where she shares her vast knowledge of building online communities that date all the way back to 1996. In our interview, Madalyn walks us through five key nuggets for how you can use social media to engage and grow your community WITHOUT "sweating over the stove".  You'll understand this metaphor as you listen to the interview.  Don't miss it, as it is a real gem!

“We don’t really have to put a hashtag into everything. Years back, hashtags were the way to search and then Twitter made this change a couple of years ago where you can search without the hashtags.” This is the second to the last episode of the Get Known series, and today we have Madalyn Sklar. Madalyn is a marketing and branding expert with 21 years of experience, helping businesses exponentially grow their brand in an authentic and impactful way. Ranked #1 social media influencer in Houston, Madalyn is a real force to be reckoned with. She hosts the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat. In this episode we talk about tips and strategies on how to get started on Twitter, growing your audience, leveraging the platform for sales, and content marketing. There’s a lot of gold nuggets in this episode, so hit that play button below and enjoy! How to get started on Twitter “I think the biggest thing with Twitter is people get on there and think, ‘let me just post up and let me just push out and push out.’ But by doing that, you don’t get a whole lot in return. It’s about engaging, it’s about chatting with people, having a discussion and through that, then they’ll check out your Twitter profile, then they’ll look at your post, then they’ll start liking and commenting and having a conversation about it. Just posting purely as just the way you’re utilizing your Twitter is not really enough to make an impact.” #Listen: Create Twitter Lists There are two ways to go about it. Number one, you just want to go and listen. Go to Twitter profiles of people in your business, people in your industry that you like and follow them. I would recommend making a Twitter list of all the top industry people that you look up to. If you put them in a list, you can keep track of them. That means, if you go to your home stream you’ll see the posts of everyone you follow. I like to reciprocate and follow people. Not everybody, but I like to go look at their profile and if they’re somebody worthy of following, they’re active, they’re not spammers, I feel like this is a good connection then I will follow back. But then it becomes this dilemma like, okay, now my home screen is just going to be that much more full. So I create this Twitter list so that I can see all the top social media marketers and know what they’re tweeting. I just go to this one list and they’re all there. So the first thing is listening; listen to what people are talking about, organize with Twitter lists because they’ll make it so much easier. #TwitterChats I think Twitter chat is a great way to really get going with Twitter. We’ll use my #TwitterSmarter chat as an example. Just imagine for one hour, a whole bunch of like-minded people coming together on Twitter, they’re all at this hashtag and having great conversation, and you could be part of that. I run a chat called #TwitterSmarter, I’ve been running it for the last two years. Just like my podcast, it’s sharing Twitter tips. Every Thursday at one o’clock Eastern, you come on and you can just chat with other people about Twitter. I have a guest every week with a topic and we have a Q&A, but I invite the community that comes to the chat to come partake and be a part of the conversation. It’s not just for the experts, so if you feel like you have something to contribute, by all means, come and share your two cents with each question. What’s interesting for all the newbies out there is they feel like they’re gaining education. They come on and they watch and they tell me they take pages and pages of notes. You can learn so much just by coming on a really good Twitter chat.   Mentions Connect with Madalyn on Twitter, Facebook and LinkedIn Visit Madalyn’s website at http://www.madalynsklar.com/ Grab Madalyn’s list of Twitter chats here http://www.madalynsklar.com/chatlist

Jeremy Epstein is the VP of Marketing at Sprinklr, a social experience management platform. He shares his thoughts on leveraging social data for business transformation, real time personalization, the customer passion score, and more! Read more: http://technologyadvice.com/blog/marketing/expert-interview-series-problem-enterprise-point-solutions/ Find out more about Sprinklr: http://sprinklr.com

@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas. Today on Digital Marketing Radio we discuss the following: How to measure social media ROI The common issue with marketers How to use Google Analytics to get the best out of social media Do you need any other 3rd party solution to track your social media success apart from Google Analytics? Is it important to tell Google Analytics that certain traffic comes from Google Analytics tracking groupings Tagging your links with mediums, sources and campaigns Whether adding tracking parameters onto your URLs will impact your SEO results Should you ask bloggers to add tracking parameters to the links that they give you? Customised reports and secondary dimensions in Google Analytics Conversion rand revenue related metrics The importance of social media marketers understanding Google Analytics What are the other tracking options? What are the best social networks to focus on from an ROI perspective? Here are some links to what we discussed on the call: How to measure Social ROI with Google Analytics Google Analytics URL builder Chrome add-on Here's a video of Alan discussing the topic further:

This year, Nate and I had another opportunity to kick around some ideas about ROI, which we've done ever since we first met. That concept is defined differently depending on who you are speaking to and what you want to measure: i.e. influence or investment (hard dollars and cents). What matters most? And, how do you make the dollars-and-cents connection? Listen in our conversation on this podcast segment for Smart-Savvy Entrepreneurs.