eCommerce Impact Podcast

Dive into strategies on how to navigate the rising costs of  Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts

Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development.We dive into the brand's monthly flavour drop strategy, UGC playbook, balancing DTC vs. retail, optimizing subscription boxes, and how Dr. Bugs manages to keep CACs low while fuelling consistent growth. This one is packed with gold for food brand operators and marketers alike. What we cover in this episode:How Ruben helped grow the brand 10x in 7 yearsThe strategy behind monthly limited-edition flavour dropsThe UGC-first paid ad engine that fuels Meta successHow they manage SKU creep without killing marginBalancing grocery pricing with DTC offers and bundlesSubscription product design: why less is sometimes moreThe difference between creators vs. influencers and how they use eachHow content energy > polish for ad performanceUsing product innovation to unlock new consumer “wallet buckets”Ruben's playbook for launching new products & driving retentionCRO strategies that actually moved the needleIf Ruben had to double revenue in 12 months, here's exactly what he'd doLinks & Resources: Dr. Bugs Popcorn Ruben on Twitter

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with personalized content Increase conversions with smart segmentation Use SMS strategically without annoying your audience Build automations that generate revenue while you sleepIf you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.Timestamps:[00:00] Intro to Jesse K and VYBER Media[03:20] Why segmentation is the key to higher email revenue[08:15] How to create engaging content beyond product promos[12:30] The right way to scale email frequency without increasing unsubscribes[18:45] SMS best practices: When and how to use it effectively[24:10] The most profitable automation flows every brand should have[30:00] Loyalty programs and micro-influencers: Unlocking hidden revenue[36:40] The role of founders in email marketing—should they be the face of the brand?Resources & Links: Connect with Jesse Kay: VYBER Media Email Jesse: jesse@vybermedia.com Follow Jesse K on social media

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier.Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin).Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and Meta where he helped build out Meta's multi $B ad network API business.Check out GoHiTide.com now or drop the team a note at ask@gohitide.com

Understanding the effectiveness of your marketing efforts' is crucial, but figuring out how feels impossible.One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business.Want the full strategy breakdown? Email Omer at hello@atlasventures.co or connect through LinkedIn.

Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!https://mikerhodes.circle.so/home 

Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid adsHe drops some huge nuggets on the call that you can implement right away on your Shopify Store.- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses- Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue- How to leverage SEO/keyword data to be more strategic about business/product line expansion and increase your AOV & LTV- Lessons from generating $29.6M with organic traffic in Shopify sales-Which three places to include the target keyword and how to include it in your description.-How to use Chat GPT to help optimise your descriptions.

If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.

For the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! Want to connect - find all my socials and my newsletter at www.jessiehealy.com

Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.In this episode, we discuss about-◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for Christmas PR◾️How the press helps skip the research phase for customers ◾️Step-by-step guide to getting featured in a Christmas press - assets, timeline and well-written pitches ◾️How to uncover the right journalists to approach ◾️Is your brand profile right to be featured in the Christmas gift guideReach out to Rosie-Website - https://www.prdispatch.com/LinkedIn - https://www.linkedin.com/in/rosie-davies-smith-15191826/Christmas Access information- Sign up before the 4th of July and lock in at last year's price. Pitch to Christmas press in under an hour each week. Their platform gives you access to insights, strategy and contacts to get products into the 2024 gift guides.Christmas access preview- 4th July, 10am. Join the preview to see how your in house team can maximise Christmas gift guide press opportunitiesJoin Rosie's workshop- Unwrap the secret to securing Christmas coverage from a Country Living & House Beautiful editor. Your only chance to hear directly from the editor on how to approach them, what they want to see and how to stand out.27th June, 1pm - Register here

Let's get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza.  Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a brand be more aggressive with acquisition targetsHow to forecast cash flow for your business How to get your per-unit cost downThe biggest mistakes businesses make while dealing with finance?Ideal profit margin an ecom brand should have How to avoid inviting bankruptcy LinkedIn- https://www.linkedin.com/in/jarrodsouza/

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine The biggest misconceptions about CRO What REALLY motivates a customer to buy your product Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions A scoring model to determine the priorities for testing How to determine if  conversion rate changes relate to the new test The best tools to improve your CRO in 2024 Reach Will at : Website - https://www.customerswhoclick.com/LinkedIn - https://www.linkedin.com/in/willlaurenson/Twitter - https://x.com/WillLaurenson

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.Key Discussion Points:1. The Common Sticking Points Holding Brands Back 2. Understanding the Four Key Shifts3. Workshop Insights and Real-Life Examples4. Implementing Change in 2024Tune in to hear what you could be doing differently to gain traction in these more challenging times. 

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!In this week's episode we cover-What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for getting an investment for your ecom brand What makes you the right person to scale a brandWhich route should you choose- investment, bootstrapping or borrowing How to seek the right investor for your business What are the types of investors Who are angel investorsWhat is a good way to look at valuation for your brandHow to sharpen your brand valuation How to make an unforgettable pitch What are the key metrics investors look for before investing in your brand Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about-How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shopHow the brand Frost Buddy scaled their business with TikTok shopHow to get a hold of creators that crushHacks to repurpose UGC for multiple purposes How to manage a huge number of influencers What kind of brands do best on TikTok shopHow to SEO your listings on TikTok What is fulfilled by TikTok and how to set it up Should you run TikTok ads for your shop? Twitter- @jordantwestecomWebsite- https://upgrowthcommerce.com/ 

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with ShopifyTricks to a more effective Shopify homepage Which review platforms he loveTips to improve your performance on Shopify store What to put on your ‘about you' pageWhen should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-commerce How to ensure your Shopify store grows with your business What is the need to update your Shopify website often to convert more Efficient Apps for e-commerce Shopify stores Shopify vs non-Shopify themes: How should you approach it Find Clayton-Youtube - Clayton Bates Shopify ExpertWebsite - www.inspiresmallbusiness.com

Webtopia's Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client's revenue.This is a special episode where we discuss how a brand's monthly email flow revenue percentage went from 10% to 17.6% using email flowsWhat is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structure  Why is it important to test different offers to figure out which ones convert best.

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerceHow the brain works and how it can be applied to your marketing Why knowing how to communicate with your customers is a game-changerUser-buyer psychology to get more sales How can you apply behavioural economics to make your website and ads perform better Where do you begin to learn about consumer psychology 16 concepts to apply behavioural economics to your eCommerce businessWhy is framing your offer is important for marketing What is priming and why is it important for brand-building What is the peak-end rule in marketing? How choice architecture impacts your e-commerce business Fun idea to tackle your 404 errors pageFind Melina -Website : thebrainybusiness.com / @thebrainybizTry before you buy : Get a free chapter of any of Melina's books by going to: www.thebrainybusiness.com/jessie  

Something a little different this week - a fireside chat between  Webtopia's CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood' of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. Listen up as we cover: Why your brand hasn't yet broken this ceilingCommon traits we see in high-growth, scalable eComm brands4 shifts you can make to set yourself up for growth in 2024

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: How to measure ROI of your organic social - without the manual labourWhy addressing a specific passionate crowd of people bring you the most conversions Why is tooling so important to take away from all the manual workWhat are the best social channels and formats best for an e-commerce businessWinning strategies to use on Pinterest for eCommHow to fill your content calendar Which social channels should new brands focus on Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customersWhat mistakes brands make which don't help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024Find Alex Greifeld on - https://nobestpractices.co/https://twitter.com/heyitsalexPhttp://nobestpractices.co/newsletter/

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. How traditional pricing advice ignores psychology and creates overwhelmWhy most buyers don't actually make decisions based on priceHow the brain makes decisions, and why is this important when it comes to pricingThe difference between a value business and a quality business and why it is important to decide which one you are.How status quo bias and loss aversion affect business owners when they are making decisions around pricingHow brand owners fall into a trap of me-too pricing and how you can avoid itChoice architecture and some of the practical ways that this can be applied to pricing for ecommerce product brandsWhat are ‘nudges' and why they are importantWhat is the best number to end your prices with?To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina's books by going to: www.thebrainybusiness.com/jessie  

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure out what your audience wants - by immersing yourself in their whole world. The pros and cons of Foreplay.app and how Barry thinks about it differently. How to make your ads fit in to the feed so they don't get skipped Authenticity and why you can't fake itHow to choose the right products to focus on for ads. Is dynamic creative testing right for you? The three two two method for Dynamic Creative TestingBest apps for working in the biz - Capcut, Descript, foreplay etc

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three most important principles of marketing : Awareness, Nurture and Trust The two main reasons a business will failThe most important elements of trust-building in marketing and how you can achieve them. Why you should never build a business targeting a customer with no money! Building a business for enterprise value vs sustainable business: what should you aim for How to know if you have a product - market fitFind Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/

In this podcast episode, we cover topics on- At what stage should you start selling their product on AmazonWhat categories of products are best on AmazonWhy are the the first 18 months crucial Launching your product on Amazon The three C's of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on AmazonWhat are the biggest challenges DTC brands face Best practices:  Amazon Paid advertising What are the pricing strategies to consider before selling on Amazon vs your website Big changes afoot on the platformFind Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/ 

This week, I sat down with Webtopia's very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn:The optimum to start sending out Black Friday emailsHow to segment your email list for peak season successHow to approach strategy for different segments of your email listHow to attain more deliverability during the Black Friday periodHow to execute early access to your Black Friday dealsHow your flows should change during Black FridayOur optimum sending schedule for Black Friday weekend. How to tackle Cyber Monday

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: The best tools to track your data How to avoid the mistakes people make with data in their businessSome GA4 Tips and TricksWhat are the difference between universal analytics and google analytics 4 Attribution - when and how to dive into this minefieldLooker Studio vs google analytics - Which is the right one for your businessFind Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/

This week, join us as we take a deep dive into: How to maximize average order valuesThe biggest conversion rate optimization mistakes - and how to avoid themHow you can review and edit AI-generated content via OptimonkHow user-centric feature development can help identify features that resonate with your usersTackling CRO and Facebook ads challengesUnderstanding the difference between zero party and first party dataEffective ecommerce strategies - email marketing, product videos, and live demonstrationsHungry for more ecomm insights? Check out Optimonk's incredible resource library at https://www.optimonk.com/templates/use-casesFollow Eric on LinkedIn-  https://www.linkedin.com/in/ericmelchor/

This weeks episode is a special one!I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:Success we are seeing with Web+Shops Campaigns on MetaDemystefying Cost Cap campaignsA Tactic for using Bid Caps to speed up ad delivery during a short campaignsA strategy for capturing high-quality email audiences - that convert at up to 10%How we are testing creative nowA tip for maximising conversions as the season changesOn the pod was:Charlotte Sargeant - Head of Paid Social StrategyBen Dyer - Head of GrowthSeif Quattan - Senior Paid Social Strategist -MetaArun Easwaran - Senior Paid Social Strategist -Google

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you'll learn: How to make each customer feel like a VIP customerWhat stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behaviorThe importance of a product feedback loop What metrics your CX team should be trackingWhat are the best tools for CX In house or Outsourced CX team - what is better for your brandHow to use feedback and product review to understand what your customer Reach Jess at - Jess Cervellon on LinkedIn Website - https://jesscervellon.com/

Show Notes- Insider secrets to a massive Kickstarter campaignPre-campaign preparation and lead generation for KickstarterEkster's journey: From initial campaign to phenomenal growthBuilding a strong team and performance marketing strategiesMastering the art of advertising and scalingA peek behind the curtain of an 8-figure creative process Nailing short form viral video as a product brand Becoming a B Corp: Sustainability and GrowthHow to navigate setbacks Olivier's SocialsInstagram - @oliviermomma / @eksterwallets

This week I sat down with Kurt Elster - the internet's resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: The most notable of the 100+ Shopify UpdatesShopify's AI assistant- sidekick and how it will actually help you. Shopify's AI powered tool - Shopify MagicShopify bundles native tool Native Subscriptions add-on - and how it compares to apps you might be usingOne page Checkout and its potential massive impact on your conversion rate. Checkout extensions and what this means for you! What can you expect from Shopify in futureKurt's Twitter- @kurtincJessie's Twitter- @Jessie_Webtopia

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency's framework to create winning ads and embrace the power of psychology!Tune in to find out * How emotion and storytelling can be the powerhouse behind your ad success* Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and  create ads that break the mould and mesmerise your audience! * How to evaluate data and harness customer and review research* Reel Them In: The Power of Hooks in Ads! Craft irresistible hooks and keep them captivated throughout! Your ads are about to level up with these game-changing strategies! 

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth.*Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers.*Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the reach and influence of social media stars to drive your brand's growth.*Positioning for the Pinnacle: We'll explore the importance of crafting a unique brand identity that captures hearts and minds. Rise above the competition and secure your spot at the top!*Landing an Investment for Your Brand:  Maddy shares invaluable tips and tricks to attract investors and secure the funds you need for growth.Growing Your Customer Base from TikTok: Explore the untapped potential of TikTok and learn how brand X is harnessing this channel to great success.The Importance of Testing Content on Social Media: Discover why testing content is a game-changer for your brand's social media success.The Power of Authenticity in Driving Traffic: Learn how being honest in your blogs can drive more traffic to your brand.  The benefits of honesty in building a loyal following.Don't miss out on these valuable insights and actionable tips! Download this episode now and accelerate your brand's journey to success.

In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience.  Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have been curious about this technology then listen in!

Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand. Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients. Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward. Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action. Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.Contact Details-Email- kanika@bedabedagrowth.comTwitter- @Kanika_misra 

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. In this podcast we cover- Why market research is so important to create a good brandHow to understand margins to make sure your store stays profitableWhy is copy writing so important for adsImportance of having a face for your businessWhy is the technical part of email deliverability  important - SPF, DMARC and DKIMHow to build a community around your brandWhy look at your business data regularly

Show notes:How to build a systematic organic social media strategyWhy and how you need to understand what your customer actually needsWhy engagement outreach and conversation could be the missing piece in your strategy.How to decide on a content strategy - connection and converting contentWhy it helps to have a face for your brandWhich channels to focus on while scaling up your businessWhat kind of videos should a business post - TikTok vs InstagramHow to use influencers and use their content in your own brandWhat should be the frequency of posts for your social media channelsHow to avoid burnout while creating constant content

This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.If you have been wondering how to approach this rapidly evolving space then this is the episode for you.Lauren's website: https://theloft325.com/

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:The trend towards landing pages vs sending customers directly to product pageThe power of persona-based  landing pages for different target audiencesSecret recipe for great landing pagesHow to use Influencers to build brand trustHow to sell without making customers feel like they are being soldHow to build trust on your landing page

In this episode, we cover-When to invest in highly produced ads vs DIY adsHow to decide when to go in-house or ad agencyHow to deal with competitors and others copying your ideasHow to create a community of raving fans.Getting investment - how to find the right  investor for a mission-driven brandWhat's coming up on the marketing landscape

If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI Affiliate Software who has been in the biz for over 20 years - he's definitely the OG of Affiliate marketing. We cover: *What is the difference between an affiliate and an influencer*The best types of affiliates and influencers to work with and exactly where to find them*How and why you need a customer referral programmeLinks Mentioned: ArlenRobinson.com https://www.osiaffiliate.com/

In this episode we cover-How to approach journalists so the actually pay attentionSimple tactics for ensuring your get coverage in the pressHow to find out which journalists to contact How to go about getting press in new countries and marketsThe ways in which PR can interact and augment digital advertisingThe importance of roundup articlesHow Chat GPT will impact PR and news Rosie Davies-Smith is the founder of PR Dispatch - the UK's first affordable PR platform supporting over 350 product-based businesses monthly to confidently pitch to the press in just 60 minutes each week. Thousands of pieces of press coverage have been generated through PR Dispatch, allowing those brands to build awareness and credibility at a fraction of the cost of working with a PR agency. In 2019 Rosie was named the UK's top PR advisor by Enterprise Nation. 

*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product. *What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely *How cognitive biases like 'loss aversion' can improve your marketing performance*The 'job to be done' framework and why it's more powerful than traditional customer personasLinks Mentioned. https://academy.omniconvert.com/pages/valentin-radu

If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa. With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into: *The difference between first and zero party data*The best tactics for getting customers to complete your quiz *Exactly how you can then use the data to improve store performance*Why less is more when it comes to the number of questions*The easiest way to get started with quizzes - no coding required. Links Mentioned: .https://prehook.com/gen@prehook.com@genfurukawa 

Today's episode was a real eye-opener!This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research. Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better. But today - I got seriously challenged on that by Oliver - who made me realise that 'best practice' can only go so far. What's really needed is research - to really understand who your customer is, why they are on your site and what they REALLY want. We dive deep into the ways you do this - with lots of examples of how you can do this 'at home' on your eComm site. Check out Oliver's socials here:Website - https://www.oliverpalmer.com/about/Twitter - https://twitter.com/ollee

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. We talked about some of the exciting changes on the platform: - 28 day click attribution- Value-based delivery- Advantage Plus and how it's working- Using landing pages for more accurate tracking- The inherent biases of the algorithm - How the media buying landscaping is changing and the drawbacks of automation - Why talking to people at every stage of the funnel is STILL important- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform Find Jon Loomer at www.jonloomer.comOr on TikTok at https://www.tiktok.com/@jonloomer

This week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases organic site revenue for brands by 100% in a year - and in many cases has even doubled total revenue for brands.Throw out all your assumptions about SEO being really hard, really slow and difficult to get results from - I was amazed to discover, with the right tweaks you can unlock massive growth in organic revenue.- Why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads- How you are probably confusing Google and a simple way to fix it- Why category pages are the first place to start with SEO - and drive 60% of revenue.- How to get links that increase your rankingLinks:https://www.linkedin.com/in/sam-wright-17b6ab6/www.blinkseo.co.uk

This week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing at an impressive rate!Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up.Listen in for some amazing insights you can apply to your sustainable eCommerce business.- Why opening your calendar to talk to your customers could bring you insights and loyalty that have a huge positive impact on your marketing- How to structure your membership for stickiness and retention- Why slower acquisition strategies can lead to better retention rates- How to build long-term relationships with influencers for better results.- The importance of celebrating how far you have comeCheck out Lauren's website and Instagram here:https://rentaromper.com/www.instagram.com/rentaromperFor full episode transcript and more information on the podcast go to www.ecommerceimpactpodcast.com